Explorez tous les épisodes du podcast Business By The Books with Danielle Hayden

Let’s set the record straight: Revenue is not the goal. Profit is. If you’ve ever felt like you’re doing everything—chasing more sales, more clients, more offers—but still coming up short on cash and clarity, this episode is your permission slip to pause, stop worrying about sales numbers alone and start focusing on what generates profit. 

In today’s episode, Danielle Hayden, reformed corporate CFO and founder of Kickstart Accounting, Inc., dives into the 12 money truths that successful CEOs live by to grow smarter, more sustainable businesses not just bigger ones. 

Key Takeaways: 

1. Revenue ≠ Success: Profit is the real goal, not revenue. Chasing sales without watching expenses can leave your business cash-strapped and stressed. Focus on the bottom line.  (01:16 – 02:42)

2. Align Your Personal & Business Finances: Your personal finances impact your business. Owner’s draws and misaligned personal spending can drain your business's resources and future growth. (02:47 – 04:24)

3. Money Goes Where Focus Flows: You don’t need 3-4 revenue streams. The most successful CEOs stick to one core offering and master it before expanding. (04:24 – 05:51)

4. Filter Your Advice Wisely: We love our friends and family, but unless someone has real experience running a business, their advice may do more harm than good. (05:51 – 06:47)

5. Listen to Your Numbers: Your financials are trying to tell you something. Learn to read and review them regularly to help you avoid repeat mistakes and make smarter, future-focused decisions. (06:48 – 07:43)

6. More Money Isn't Always the Fix: More capital won’t fix a broken strategy. Think 2-3 times longer than you normally would before taking on debt or outside investors. (07:44 – 09:05)

7. Spending is Investing: When aligned with your goals, every dollar spent should help your business grow or strengthen. (09:05 – 09:52)

8. Permission to Say No: Saying yes to everything leads to burnout—successful CEOs protect their time and energy. (09:56 – 10:55)

9. Emergency Funds are a Must: A “just in case” or rainy day fund can be the difference between panic and peace when the unexpected happens. You never know when a new opportunity will pop up! (10:56 – 11:52)

10. Invest in Your Education: You don’t have to do it all, but you do need to understand your business’s financial health. (11:53 – 13:01)

11. FOMO is a Distraction: This goes back to “money goes where focus flows”—stay grounded in your vision, not someone else’s highlight reel. (13:01 – 14:10)

12. Money is a Game—Play It Smart: Use your financial statements as tools to track your growth, not just your income. (14:12 – 14:50)

⭐Bonus Rule: When things get uncomfortable, lean in further. Successful CEOs step outside their comfort zones, because they know that’s where the real growth happens. 

Resources:

Kickstart Accounting’s CFO Services | kickstartaccountinginc.com/cfo 

Kickstart Accounting’s Tax Services | https://ksataxpartners.com/

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

Are you chasing growth in your business but worried it might cost you your profits, sanity, or both? In this episode, Danielle Hayden, reformed corporate CFO and CEO of Kickstart Accounting, Inc., pulls back the curtain on the real strategies CFOs use to grow companies intentionally and profitably. 

These are the 5 CFO secrets you can and should start using today!

Key Takeaways: 

• Secret #1: Use Your Financial Reports as Decision-Making Tools - Your income statement, balance sheet, and cash flow statement aren't just paperwork, they're your roadmap to smart business decisions.

• Secret #2: Forecast for the Future, Not Just the Present - Strategic forecasting (including rolling and quarterly re-forecasts) helps you anticipate growth and plan for big investments like hiring or marketing.

• Secret #3: Align Spending with Your Goals - Every dollar you spend should support your vision. Focus on return-on-investment instead of random or feel-good expenses.

• Secret #4: Protect Your Profit - Set up multiple accounts, including a rainy-day fund, to safeguard your profit and prepare for future opportunities or challenges.

• Secret #5: Get Support from a Money Team - You don't have to be your own CFO. Surround yourself with financial pros who can guide you, hold you accountable, and cheer you on.

Topics Discussed:

Intro: The Risk of Growing on Hustle and Intuition Alone (00:00 – 02:00)

CFO Secret 1: How to Use Your Financial Reports to Make Better Decisions (02:06 – 03:59)

CFO Secret 2: Forecasting Strategies That Work (04:00 - 05:41)

CFO Secret 3: Budgeting with Purpose - Aligning Your Spending & Goals (05:42 - 06:23)

CFO Secret 4: Smart Savings Habits That Protect Profits (06:23 - 07:16)

CFO Secret 5: Who You Need on Your Money Team (07:17 - 09:08)

Resources:

Kickstart Accounting’s CFO Services | kickstartaccountinginc.com/cfo 

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

Before you hire, launch, or invest, there’s one number you need to know: your future break-even point. It’s more than a “boring” accounting term; it’s one of the most powerful tools you have in your toolkit as a business owner and CEO. 

In this episode, Danielle Hayden, reformed corporate CFO and CEO of Kickstart Accounting, Inc., flips the script on how entrepreneurs look at their break-even point by turning it from a financial checkmark into a forward-thinking strategy tool. She walks through how to use it as a launchpad for smarter decisions and puts you in control of your numbers. 

Key Takeaways: 

• Break-Even as a Planning Tool: Knowing your break-even point helps you look forward, not backward, and make strategic choices with confidence. 

• Know Your Break-Even Before Big Decisions: Calculate how your expenses will change first and then what new revenue you’ll need to cover them.

• Turn Your New Break-Even into Your Revenue Goal: Add a 10–15% profit margin to your break-even number to set a clear, sustainable monthly revenue target.

• Create a Margin of Safety: If you're not ready to make a leap, build savings in advance so you’re financially prepared to take on new expenses with confidence.

• Numbers Beat Guesswork Every Time: Ditch the gut-based decisions and use this method to plan investments without fear or uncertainty.

Topics Discussed:

What is Break-Even Point in Business & How to Use It (00:50 – 01:57)

How to Calculate Your New Break-Even Number (01:58 – 04:41)

Real World Example of Calculating a New Break-Even (04:41 - 06:08)

Saving for an Investment & Margin of Safety (06:08 - 07:11)

Using Break-Even to Plan Your Next Business Move (07:11 - 08:35)

Related Episode:

Ep. 222 | From Burnout to Balance: Redefining Entrepreneurial Success Through Break-Even Analysis with Delanie Fischer of Self-Helpless Podcast

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

In this spirited and honest episode of Business by the Books, Danielle Hayden sits down with multi-talented entrepreneur, comedian, host of the popular podcast Self-Helpless, and author of MockTales, Delanie Fischer, for a candid conversation about what sustainable creative entrepreneurship really looks like, and why knowing your break-even point may be the most powerful financial move you can make for your mindset.

Whether you're scaling back, starting over, or simply craving more core value alignment in your business, this conversation offers you permission to slow down, get clear on your enough number, and redefine success on your terms by letting go of traditional success metrics.

Key Takeaways: 

• Redefining Entrepreneurial Success: Why Delanie made a conscious choice to step away from the ups and downs of fully self-employed income and instead build a business model that supports her core values and long-term vision.

• Seasonality & Self-Awareness: How embracing "sprint" periods and knowing when to pivot has helped Delanie sustain her creativity and entrepreneurial spirit.

• Financial Partnership in Marriage: Delanie opens up about the evolution of her financial relationship with her husband, from keeping money completely separate to managing a joint account with aligned goals.

• Letting Go of Control: Insights on building a money team that includes a financial advisor, CPA, and bookkeeper, and how accepting support and letting experts do what they do best has been a game changer.

• Break-Even Point Clarity – From Metrics to Meaning: Why Delanie no longer chases financial benchmarks for the sake of growth and instead focuses on a break-even number that allows for creativity, her lifestyle, core values, and purpose-driven work.

Topics Discussed:

Delanie’s Entrepreneurial Journey (00:29 – 06:14)

How Delanie Manages the Ups and Downs of Entrepreneurship (06:14 – 11:49)

Building a Business Model That Suits Your Lifestyle & Values (11:49 – 15:38)

Please Rate & Review Break (15:39 - 15:56)

Redefining Success in Entrepreneurship & Life (15:56 - 19:00)

How Entrepreneurship Affects Delanie’s Personal Life (18:33 - 22:18)

Working with a Financial Advisor and Building a Money Team (22:18 - 26:37)

The Power of Break-Even Analysis (26:37 – 30:48)

In Today’s Episode:

Delanie’s Book: MockTales: 50+ Literary Mocktails Inspired by Classic Works, Banned Books, and More by Lindsey Smith & Delanie Fischer | https://www.delaniefischer.com/ 

Delanie’s Podcast: Self-Helpless | https://www.selfhelplesspodcast.com/ 

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

Psst…Your numbers are talking to you—are you listening? Here’s a reminder that business is emotional, and it's easy to fall into decision-making based on gut feelings. But when you know your numbers, you take back control. 

In this episode of Business by the Books, Danielle Hayden, reformed corporate CFO and CEO of Kickstart Accounting, Inc., dives into the 5 essential financial numbers every business owner needs to know. This isn't just about spreadsheets; it's about stepping into your power as a CEO, removing emotional guesswork, and building a healthy, sustainable business.

5 Key Metrics for Your Business: 

1. Know Your Rolling 12-Month Revenue: One month of income doesn't tell the full story, instead look at the full year to see growth trends and forecast with confidence.

2. Track Rolling 12-Month Profit: Revenue may be impressive, but it’s your profit that reveals if you’re actually building a healthy business.

3. Calculate Average Monthly Expenses: Knowing your baseline costs prepares you for the unexpected and helps you build a proper emergency fund.

4. Monitor Average Monthly Profit: This is your opportunity fund—it’s what you use to pay yourself, invest back into your business, and plan for growth.

5. Review Year-to-Date Owner’s Draws & Debt Payments: These aren’t reflected in profit but have a huge impact on your cash. Track them to know where your money really goes.

⭐ Pro Tip for Kickstart Clients: If you're already a Kickstart Accounting, Inc. client, your monthly KSA financial Snapshot includes all 5 of these key metrics—no digging required! Pull up your Snapshot and follow along with this episode!

Topics Discussed:

Why These 5 Essential Business Numbers Matter (00:28 – 03:32)

The Power of a Rolling 12-Month View (01:49 - 05:13)

The Truth About Profitability & Building a Financial Safety Net (05:13 – 06:26)

Finding Out Where Your Cash Is Going (06:49 – 08:11)

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

What if the secret to building your dream business isn’t about saving more, but about spending smarter? In this episode, Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., invites you to stop feeling guilty every time you make an investment in your business. Instead, learn how to spend with clarity, purpose, and profit in mind.

She walks you through the healthy spending percentages successful businesses use across categories like marketing, payroll, operations, and more to thrive. You’ll also get practical tools and reflection questions to help you make CEO-level money decisions that align with your short-term goals and long-term vision.

Key Takeaways: 

• Spending is Necessary for Growth: Healthy businesses spend money, and the key is doing it with intention and a clear plan.

• Your Mindset Matters: Guilt-free spending starts with shifting how you view expenses—from “costs” to “investments.”

• Budget by Business Season: Your business’s financial plan should match the stage you’re in: growth, maintenance, or development.

• Know Your Numbers & What’s Healthy: Breaking down your expenses into healthy percentage benchmarks can help you make informed decisions.

• You Get to Define Success: Don’t compare your business to others. Use your goals to determine where your money should go.

Topics Discussed:

The CEO Mindset Shift: Spending as a Growth Strategy (01:01 – 03:32)

Understanding Your Business Season and What It Means for Your Budget (03:34 - 06:03)

Healthy Percentage Benchmarks Breakdown (05:07 – 14:34)

Using the Healthy Percentages Worksheet to Plan for the Future (14:40 – 16:53)

Resources:

KSA Healthy Percentages Worksheet | KickstartAccountingInc.com/Healthy 

How to Build Your Team Series | https://kickstartaccountinginc.com/category/hiring/ 

CFO Services | https://kickstartaccountinginc.com/the-cfo-solution/ 

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

When it comes to running a thriving business, it’s not just the big moves that count—it’s the small, consistent ones that truly build momentum. 

In this episode, Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., shares the financial micro habits that high-performing CEOs use to stay aligned with their goals, grow strategically, and stay empowered all year long without burning out or second-guessing every decision. Whether you’re in a season of growth or a slower quarter, these habits can help you lead with clarity and confidence.

Key Takeaways: 

• Automate for Success: Set up systems to automate your bookkeeping, savings, and financial analysis so you can focus on growth, not spreadsheets.

• Know Your Numbers Year-Round: Make tax planning a monthly habit, not a once-a-year panic. Know your estimates, and stash them away in a high-yield savings account.

• Pay Yourself Intentionally: Gradually increase your pay through sustainable salary and owner’s draw strategies instead of inconsistent withdrawals.

• Consistency Over Trends: Stop pivoting your brand and offerings every quarter. Successful CEOs stay the course and master their strategy. They show up day after day, month after month, and put in the work. 

• Your Time Is Money: How long are you going to have to work to recoup the money spent on that new course of software? Knowing your hourly rate helps put a purchase into perspective and allows you to determine if that item is worth the price.

• Spend Strategically, Not for the Tax Write-Off: Only invest in tools, services, or experiences that actually move the needle for your business. If the value is not worth the price tag, then it’s not worth the deduction. 

• Talk to Your Money Team: Your financial team is your secret weapon. Book those calls, ask questions, and use their insights to make confident decisions and future-focused strategies.

Topics Discussed:

The Importance of Goal-Based, Automated Savings  (00:45 – 03:51)

How to Manage Monthly Tax Estimates Proactively (03:52 – 05:10)

Growing How Much You Pay Yourself Over Time (05:10 - 06:03)

Why Consistency Beats Trendy Business Strategies (06:03 – 08:28)

The Importance of Knowing Your Hourly Rate (08:29 – 09:07)

Spending Strategically, Not Only for the Tax Write-Off (09:08 – 09:53)

Connecting with Your Full Money Team Regularly (09:55 – 14:23)

Resources:

KSA Calculator | How Much to Pay Yourself as a Business Owner

Build Your Money Team Episode | The 4 People You Want on Your Money Team

All Our Episodes & Articles on Taxes | Tackle Your Taxes with Kickstart Accounting, Inc.

KSA Tax Partners | https://ksataxpartners.com/ 

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

If you’ve ever made a quick purchase that didn’t quite align with your financial goals, you’re not alone. It happens to the best of us! In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., tackles the challenge of impulse spending as an entrepreneur with a practical approach that’s meant to empower you, not make you feel guilty. 

Whether you're a free spender, saver, perfectionist, or balance seeker, this episode is filled with strategies you can use to stay in control of your money, help curb those impulse purchases, and make smarter financial decisions that align with your goals, personality, and core values. 

Key Takeaways: 

• Know Your Money Personality: Understanding whether you're a Free Spender, Saver, Perfectionist, or Balance Seeker can help you become more mindful of your financial habits and tailor your strategies accordingly.

• Step 1 - Budgeting as a Planning Tool: A budget isn’t about restriction, it’s your business’s roadmap. Setting aside time to plan expenses helps you make smarter, more intentional decisions.

• Step 2 - Use the 48-Hour Rule: Delaying purchases by just two days can dramatically reduce impulse spending and give you space to assess alignment with your budget and goals.

• Step 3 - Don’t Decide Based on Price Alone: The cheapest option isn’t always the best fit. Consider alignment with your values, quality of service, and long-term ROI when choosing vendors.

• Step 4 - Review Existing Vendors First: Before jumping ship, explore whether your current tools or service providers can meet your evolving needs. Feedback and a simple conversation could reveal untapped value.

• Step 5 - Plan for Impulse Spending: Set aside an “allowance” in your budget for unplanned yet exciting opportunities. This helps you stay flexible without blowing up your financial goals.

• Step 6 - Avoid Last-Minute Decisions: Waiting until the final hour leads to rushed (and usually regrettable) choices. Plan ahead for renewals, tax time, and big expenses.

• Step 7 - Review Financials Monthly: Regularly reviewing your KSA Snapshot and financials keeps you grounded in reality, reveals patterns, and helps you make better decisions month over month.

• Bonus - Involve Your Money Team: Share your goals with your financial team so they can hold you accountable, offer insights, and help course-correct when needed.

Topics Discussed:

How Your Money Personality Type Affects Your Spending (00:00:16 – 00:02:12)

Why a Budget is Necessary to Help with Spending Freedom (00:02:12 – 00:03:02)

Ways to Help Curb Impulse Buying (00:03:02 – 00:08:38)

Planning for Unexpected Opportunities or “Allowance Budgeting” (00:08:38 – 00:09:58)

Using Monthly Financial Reviews to Keep Your Spending Aligned with Your Goals (00:12:01 - 00:13:40)

Resources:

Money Personality Quiz | kickstartaccountinginc.com/quiz 

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

In today’s episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., dives into a topic that every small business owner needs to take seriously: cybersecurity. As entrepreneurs, we’re focused on growth, profitability, and strategy, but all of that hard work can be put at risk in an instant if we fall victim to cyber threats. A single phishing email, password breach, or scam can lead to lost revenue, stolen data, and massive headaches (and let’s be real, none of us have time for that!).

But don’t worry, we’ve got you covered! Danielle breaks down the biggest cybersecurity threats facing small businesses and shares simple, practical steps to keep your business and finances safe.

Key Takeaways: 

• Phishing Emails & Texts Are Everywhere: Be on the lookout for fake DocuSign requests, “unpaid” toll or shipping texts, gift card scams, and urgent wire transfer emails. If something feels off, don’t click! Verify directly with the sender outside of the potential scam text or email before doing anything and immediately report it.

• Scammers Want You to Act Fast: Cybercriminals rely on urgency to trick you into clicking malicious links or sharing sensitive information; slow down and verify before taking action.

• Strong Passwords & Two-Step Authentication Are Essential: Using unique passwords and enabling two-step authentication makes it harder for hackers to gain access to your accounts. Yes, it’s annoying but it’s worth it!

• Backup Your Data to the Cloud: Use Google Drive or Microsoft OneDrive for automatic backups so that if your device is compromised, your business documents are safe and easily recoverable.

• Trust Your Gut & Double-Check Everything: If you weren’t expecting an email, text, or request for money or information, take a moment to verify before you click or send anything! It’s always okay to say no and follow up through a secure method.

Topics Discussed:

Common Cyber Scams Targeting Small Businesses (00:01:06 – 00:03:24)

How to Spot and Avoid Phishing Emails and Text Scams (00:03:24 – 00:04:53)

Best Practices for Password Security and Two-Step Authentication (00:04:53 – 00:06:42)

Why Backing Up Your Business Data is Critical (00:06:42 – 00:07:43)

The Power of Slowing Down and Verifying Before You Click (00:07:43 – 00:09:18)

Recap of Cybersecurity Steps to Take (00:09:18 - 00:10:51)

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., sits down with Interior Designer and Eye for Pretty Owner Nicole Salceda for a candid conversation about small business growth and finance. Together, they deep dive into the journey of rightsizing a business, shifting from a "grow at all costs" mentality to building a business that aligns with your values, lifestyle, and personal priorities.

Nicole shares how she transitioned from saying "yes" to every opportunity to becoming intentional about the projects she takes on, the team she builds, and the way she manages her time. Her journey and insights are proof you don’t have to hustle more, do more, or “catch up” to someone to have a fulfilling and sustainable business. 

Key Takeaways: 

• Growth Doesn’t Always Have to Be the Goal: Scaling a business can be exciting, but true success comes from building a business that aligns with your lifestyle and values.

• Making Smart Financial Decisions: Know Your Numbers! It’s easy to focus on revenue, but understanding expenses, profit margins, and cash flow is what truly leads to financial confidence.

• Business Seasonality - Managing the Highs & Lows: Every business has ups and downs. Learning how to anticipate slow seasons and plan accordingly can ease financial stress.

• Letting Go of Emotional & Ego-Driven Decisionmaking: Making choices based on what truly serves you and concrete data, rather than what looks impressive to others or how you feel without the numbers to back it up, leads to greater fulfillment and success.

Topics Discussed:

Scaling vs. Rightsizing Your Business (00:00:43 – 00:05:18)

Shifting from Reactive to Intentional Financial Decisions (00:05:18 – 00:11:28)

Navigating Seasonality and Cash Flow Challenges (00:11:28 – 00:14:44)

The Mindset Shift from Hustle Culture to Purpose-Driven & Value-Aligned Entrepreneurship  (00:15:02 – 00:22:01)

References:

Eye for Pretty | https://www.eyeforpretty.com/

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

Taxes. They’re not the most exciting part of running a business, but they’re unavoidable. If tax season snuck up on you and you’re staring down a bill you can’t pay, don’t panic, we’ve got you covered! 

In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., walks you through what to do when you can’t pay your IRS tax bill. From filing your return (even if you can’t pay right away) to exploring payment plan options, Danielle breaks it down with practical strategies to take control of your finances and stay out of trouble with the IRS.

Key Takeaways: 

• Step 1 - Don’t Ignore the Problem: Avoiding your tax bill only makes things worse. The IRS can impose serious penalties, so taking action right away is crucial.

• Always File Your Tax Return, Even If You Can’t Pay in Full: The failure-to-file penalty is significantly higher than the failure-to-pay penalty. Filing on time helps minimize extra costs.

• Step 2 - Pay What You Can: Some payment is better than none. Put the amount of money towards the tax bill you can afford, and begin assessing the options available to you to pay the remaining balance. 

• Step 3 - Evaluate Your Payment Options: The IRS offers short-term and long-term payment plans, often at lower interest rates than credit cards or loans. 

• Weigh Your Financing Choices Carefully: Compare the IRS interest rate (around 8%) with other options like credit cards or personal loans to determine the most cost-effective way to pay your tax bill.

• Bonus Tips:

• Plan Ahead to Avoid Future Tax Surprises: Set aside money regularly for taxes, pay estimated taxes quarterly, and use financial statements to track your tax liability.

• Have a "Money Team": Having a trusted bookkeeper and tax accountant working together can help you stay ahead of tax season and avoid stressful surprises.

Topics Discussed:

Why You Shouldn’t Ignore Your Tax Bill (00:02:08 – 00:03:06)

Filing Your Tax Return vs. Waiting Until You Can Pay (00:02:36 – 00:06:43)

IRS Payment Plans and Evaluating All Financing Options (00:07:36 - 00:08:04)

Smart Strategies to Avoid This Situation in the Future (00:08:04 – 00:11:17)

The Importance of a "Money Team" (aka a bookkeeper and tax accountant) (00:11:17 – 00:12:15)

Resources:

All Our Episodes & Articles on Taxes | Tackle Your Taxes with Kickstart Accounting, Inc. 

KSA Tax Partners | https://ksataxpartners.com/ 

Free Gift | ‘How Much to Pay Yourself as a Business Owner’ Calculator

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

When it comes to tax deductions and business expenses, business owners can often fall into two extreme mindsets, either trying to deduct everything under the sun or being too conservative and missing out on legitimate tax savings.

In this episode, Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., and Kelsey Chester, Kickstart’s Lead Account Manager, break down tax deductions in a way that’s clear and strategic. They’ll walk you through what truly qualifies as a business expense, how to avoid common tax mistakes, and why smart financial planning is about more than just lowering your tax bill, while still claiming the savings you deserve.

Key Takeaways: 

• Understand the “Ordinary & Necessary” Rule: The IRS allows deductions for expenses that are common in your industry and essential for running your business. If you can clearly explain the expense’s purpose in an audit, you’re likely in the clear!

• Avoid IRS Red Flags: Overspending on out-of-the-ordinary purchases or misclassifying personal expenses as business ones can trigger unwanted IRS attention.

• Your Business’s Health & Goals Matter: Trying to write off too many personal expenses can hurt your ability to get business loans or sell your company later. 

• Separate Business & Personal Finances: Keep all business expenses on a business account or card to ensure clean, organized records. Your bookkeeper can only track and make deductions based on what they see in your business accounts. 

• Smart Travel Deductions: Business travel is deductible, but the primary purpose must be work-related. A "board meeting" at Disney with your family? Not so much.

• Invest in the Right Money Team: Your bookkeeper, accountant, and tax strategist should be working to keep your finances organized, tax-efficient, and strategically planned all year long, not just at tax time.

• Think Long-Term with Tax Strategy: Lowering your tax bill is great, but don’t do it at the expense of your business’s future. Plan ahead so deductions today don’t limit growth opportunities tomorrow.

Topics Discussed:

What Qualifies as a Business Expense? (00:00:06 – 00:02:14)

Finding the Right Balance with Business Expense Deductions (00:02:14 – 00:05:37)

The Importance of Paying Yourself a Reasonable Compensation (00:05:37 - 00:07:45)

Common Business Expenses & What You Should Be Deducting (00:07:45 – 00:12:55)

Operating & Personal Expenses: What’s Deductible? (00:12:55 – 00:20:52)

Travel Expenses: What’s Legitimate vs. What’s Risky (00:20:52 – 00:22:54)

Tax Strategy & Planning with Your Money Team (00:23:39 – 00:29:25)

Resources:

Episode 211 | The Smart Way to File Taxes: Why Tax Extensions Are Better Than Last-Minute Filings

Episode 212 | How to Pay Yourself as an S Corp Owner: Reasonable Compensation & Payroll Setup

Episode 213 | The Tax Write-Offs You’re Missing as a Business Owner

Episode 126 | Small Business Gift Giving: A Holiday Tax Guide

Episode 136 | Health Care Tax Deductions for Small Business Owners Explained 

Episode 137 | Can You Legally Hire Your Children?: How to Pay Your Kids, Get Tax Advantages, & Create Generational Wealth

Episode 188 | Beyond the Business: Preparing for a Secure Retirement

KSA Tax Partners | https://ksataxpartners.com/ 

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

Are you leaving money on the table when it comes to your taxes? If you're a small business owner, the answer is probably yes! In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., covers the essential tax deductions you should be using but might be missing or ignoring. From turning charitable donations into advertising dollars to maximizing deductions on equipment, training, and even paying your children, Danielle breaks down tax strategies that can save you money while still maintaining a healthy business in line with your goals. 

Key Takeaways: 

• Charitable Donations Can Double as Marketing: Sponsoring events or donating branded items makes them deductible.

• Clothing & Equipment Expense Write-Offs: Add your logo to business attire as a uniform to make it a deductible expense, and really think through what personal expenses you use for your business, such as a new laptop or webcam.

• How to Make Gift Giving a Deduction: There are strict IRS limitations on gift giving, however gifting your employees or contractors with equipment that is pre-loaded with work content and/or branded is a way to gift as a deduction.

• Continuing Learning is a Business Expense: Whether it’s a conference, a training session, or even a book, if it’s an expense that contributes to your business and industry knowledge, no matter how small the cost, it is a business expense. 

• Retirement & Healthcare Expense Deductions: Utilize HSAs, IRAs, and other plans to save on taxes while securing your future. 

• Paying Your Children through Your Business: A structured payroll for your children not only is a tax deduction but also helps them build wealth, financial literacy, and their resume as a tax-paying individual. 

• Strategic Business Travel & The Augusta Rule: A well-timed conference or workshop can combine personal and business travel the right way to increase deductions. Plus, learn how the Augusta Rule can help business owners with tax-free rental income for 14 days per year.

• Balancing Tax Write-Offs with Your Business Goals: Deducting expenses is important for tax savings, but, depending on what you want out of your business, deducting too much does have an affect on the overall value of your business, so you want to make sure your write-offs are in line with your goals. 

Topics Discussed:

Pre-Tax vs. Post-Tax Spending (00:0:52 – 00:04:26)

Charitable Donations as a Tax-Deductible Marketing Expense (00:06:51 – 00:07:39)

Clothing & Equipment Deductions (00:08:10 – 00:08:57)

Gift Giving as a Business Expense (00:10:22 – 00:11:25)

Conferences, Training, & Learning Write-Offs (00:11:25 – 00:12:26)

Retirement, HSA, and Healthcare Deductions (00:12:51 – 00:15:06)

Paying Your Children (00:15:06 – 00:16:25)

Capitalization Policy (00:16:26 – 00:17:53)

Business Travel Write-Offs & The Augusta Rule (00:17:53 – 00:23:50)

Striking the Balance between Deductions and Business Goals (00:20:02 – 00:24:27)

Resources:

Episode 126 | Small Business Gift Giving: A Holiday Tax Guide

Episode 136 | Health Care Tax Deductions for Small Business Owners Explained 

Episode 137 | Can You Legally Hire Your Children?: How to Pay Your Kids, Get Tax Advantages, & Create Generational Wealth

Episode 188 | Beyond the Business: Preparing for a Secure Retirement

Free Gift | ‘How Much to Pay Yourself as a Business Owner’ Calculator 

KSA Tax Partners | https://ksataxpartners.com/ 

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

So you’ve made the leap and elected to become an S Corp—congratulations! Now what? One of the most crucial (and often confusing) steps is figuring out how much to pay yourself through payroll. In this episode, Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., is joined by Kickstart’s Lead Account Manager, Kelsey Chester, to break it all down for you, from finding a payroll provider to understanding "reasonable compensation" and how to stay compliant with the IRS.

They also dive into the common missteps business owners make as S Corps, seasonality in your income, and why treating yourself like the CEO of your business is instrumental to its success. If you’ve ever wondered how to balance paying yourself and taxes as an owner, this episode is for you!

Key Takeaways: 

• What is “Reasonable Compensation”: What factors the IRS considers to calculate a "reasonable" salary, and how to determine how much to pay yourself to stay tax compliant. 

• Payroll Setup: How to set up payroll, even if you’re a solo business owner, and choose the right provider.

• Payroll vs. Owner’s Draws: The differences between payroll wages and owner’s draws, and how each impacts your taxes.

• Financial Stability: Navigate and plan for seasonal fluctuations in revenue so you can maintain consistent paychecks and avoid cash flow issues.

• Year-End Tax Planning: Avoid the mistake of waiting until the end of the year to pay yourself, and how to proactively plan to reduce tax stress.

Topics Discussed:

Payroll Setup and Payroll Providers (00:0:48 – 00:04:49)

How to Determine “Reasonable Compensation” (00:05:13 – 00:07:39)

Paying Yourself a Stable Salary and Planning for Taxes (00:09:26 – 00:12:37)

CEO Mindset and Paying Yourself What You Deserve (00:12:37 – 00:14:57)

Resources:

Episode 189 | LLC vs. S Corp: Which Is Right for Your Business?

KSA Tax Partners | Reasonable Compensation Analysis

Free Gift | ‘How Much to Pay Yourself as a Business Owner’ Calculator 

KSA Tax Partners | https://ksataxpartners.com/ 

Preferred Payroll Provider | Gusto 

*This content is not sponsored by Gusto

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

Feeling stressed about the April 15th tax deadline? You don’t need to be! Here’s the good news, filing a tax extension isn’t just okay; it’s often the smartest financial move to make if you’re in a position of rushing to file your taxes by the deadline. 

In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc. and KSA Tax Partners, breaks down everything you need to know about tax extensions, both the common misconceptions and benefits surrounding them as well as how they factor into tax prep.

Key Takeaways: 

• Understanding Extensions: A tax extension provides an additional six months to file, but estimated taxes must still be paid by April.

• Tax Extension Myths: The IRS does not penalize or audit you for filing an extension; they just want their money on time. 

• Accuracy Over Speed: Filing too quickly can lead to costly mistakes—accuracy should come before speed. 

• CPA Support: Most CPAs, including KSA Tax Partners, handle tax extensions automatically for their clients.

• Planned Tax Prep: Scheduled tax weeks at KSA Tax Partners ensure transparency and eliminate uncertainty.

Topics Discussed:

What Is a Tax Extension (00:00:31 – 00:01:27)

Tax Extension Common Misconceptions and Benefits (00:01:27 – 00:04:47)

Tax Prep and KSA Tax Partners’ Approach (00:05:01 – 00:08:18)

Resources:

KSA Tax Partners | https://ksataxpartners.com/ 

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

Running a business comes with ups and downs, but what happens when your numbers dip into the red? Don’t panic, there are actionable steps you can take to turn things around! In this episode, host Danielle Hayden, founder and CEO of Kickstart Accounting, Inc., breaks down what it really means to be "operating in the red" and, more importantly, provides practical strategies on what you can do to regain profitability.

Learn how to identify the root cause, make smart adjustments, and build resilience for the future. Whether this is a short-term hurdle or a bigger challenge, we’ve got you covered with exact steps to help you get back on track!

Key Takeaways: 

• What is “Operating in the Red”: "Operating in the red" means your expenses are higher than your revenue. Knowing how to identify it in your financial statements can make all the difference in regaining profitability.  

• Assess the Causes: Determine if your situation is due to a one-time expense, seasonality, a market shift, or something else entirely to take the right action.

• Cut Smart, Not Hard: Reduce non-personnel expenses first before making decisions that may negatively impact your team, efficiency, and/or business growth. 

• Build a Cash Reserve: Having a financial cushion can help your business weather slow periods and unexpected costs.

• Mindset Matters: Shifting your perspective on financial setbacks can empower you to take proactive steps instead of reacting out of fear.

Topics Discussed:

What Does It Mean to “Operate in the Red” (00:00:39 – 00:02:11)

Assessing the Causes of Profit Loss (00:02:12 – 00:07:39)

Determining Where to Cut Expenses (00:08:24 – 00:10:06)

Identifying the Problem and Learning from It for the Future (00:10:08 – 00:14:12)

Managing Your Money Mindset Through Tough Times (00:14:12 – 00:20:03)

Resources:

Episode 75 | Finding Profitability in Your Business

Expense Grading Worksheet | https://kickstartaccountinginc.com/grading 

Money Mindset Mastery Program | https://www.e-suite.co/money-mindset-mastery-sales-page

Kickstart’s Courses | https://www.e-suite.co/our-programs 

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., is joined by Kelsey Chester, Kickstart’s Lead Account Manager, to explore a game-changing topic for your business, specialized KPIs (Key Performance Indicators), and how Kickstart’s CFO services and financial Snapshot help small business owners (like you!) track the right financial metrics for your business in order to support sustainable growth and achieve your goals. 

While many fall into the trap of focusing on top-line revenue, Kelsey and Danielle dive into how true financial health comes from understanding profitability, cash flow, expenses, and other key indicators that are specific to your business. 

Key Takeaways: 

• What are KPIs: Understanding key performance indicators and their impact on business growth.  

• Generalized vs. Specialized KPIs: Why customized metrics matter more than one-size-fits-all benchmarks.   

• Client Success Stories: Real-life examples of businesses optimizing growth through specialized KPIs. 

• Kickstart’s CFO Services & KPI Tracking: How Kickstart’s CFO expertise and Snapshot helps you monitor financial health at both a high level and with precision. 

• CFO Services Process: A step-by-step look at how we onboard business owners, set goals, and create financial strategies. 

Topics Discussed:

What are KPIs and Why They Matter (00:01:26 – 00:05:35)

Client Case Study: Tracking Every Cost for Healthy, Sustainable Growth  (00:05:35 – 00:09:15)

Kickstart’s CFO Services & Onboarding Process (00:09:15 – 00:15:15)

Resources:

CFO Services | https://kickstartaccountinginc.com/the-cfo-solution/ 

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

In this episode, Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., tackles the challenges of managing seasonal ups and downs in your business. From fluctuating cash flow to balancing tax planning and growth goals, Danielle shares actionable strategies to help you weather any season stress-free with KSA’s framework.

Whether you’re an entrepreneur dealing with summer slumps, winter lulls, or unexpected expenses, this episode is packed with insights to help you stay ahead. Learn how to identify seasonal trends, plan effectively, and keep your mindset strong, no matter what challenges the season you’re in brings!

Key Takeaways: 

• Understanding Seasonality: Use your financial data to identify patterns of seasonal sales and profits by running a profit and loss report by month (covering at least 24 months) to spot trends. 

• Types of Seasonality: There are different kinds of seasonality: the peaks and dips in sales revenue that are tied to the calendar or seasons, and the fluctuations caused by grouped expenses like subscriptions or annual costs. 

• Preparation is Key:  

• Build a cash reserve of 1-3 months of cash outlay. 

• Save 25% of net income for taxes. 

• Secure a line of credit during peak periods for added flexibility. Don’t wait until you’re in desperate need and are scrambling!

• Maximize Downtime: Slower seasons are the perfect time for strategic planning, professional development, system audits, and personal well-being. 

• Strategies for Peak Seasons: Despite high cash flow, this is the time to avoid overspending and start saving for the off-season. 

• Managing Your Debt Mindset: Overcoming the fear of debt allows you to stay adaptable and open to new approaches throughout the year, which opens your business up to growth and improvement opportunities.   

Topics Discussed:

Client Case Study: Navigating Seasonality and Tax Challenges (00:01:09 – 00:03:57)

Step 1 - Identifying Seasonality Trends (00:04:23 – 00:05:05)

Step 2 - Identifying the Type of Seasonality (00:05:05 – 00:07:35)

Step 3 - Preparing for Seasonality (00:07:35 – 00:15:15)

Step 4 - Managing Your Debt Mindset  (00:15:17 – 00:17:26)

Resources:

Cash Flow Worksheet | kickstartaccountinginc.com/cash 

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

As we kick off 2025, it's time to align our business goals with our spending. Remember when we all canceled cable to save money but ended up with ten streaming services? Yeah, subscriptions can add up, both personally and professionally!

In today’s episode, reformed corporate CFO and founder of Kickstart Accounting, Inc., Danielle Hayden, tackles a sneaky area of your budget: business subscriptions. They may seem small, but they can snowball into big costs, and possibly outgrow their usefulness. With this 5-step plan, let’s audit those expenses and make sure every dollar spent supports your goals.

Key Takeaways: 

• Start with Intention: Set your 2025 intentions before diving in. Clarity on your goals is essential before evaluating expenses!

• Step 1 - Audit Your Subscriptions: 

• Pull all recurring expenses using your accounting software. Include monthly, quarterly, and annual subscriptions.

• Organize your data: list vendors, costs, functions, and usage frequency.

• Step 2 - Evaluate by Asking the Big Questions: 

• Does this subscription align with your 2025 focus?

• Does it provide ROI, i.e. saving time, generating leads, or improving efficiency?

• Is it still suitable for your current business stage?

• Step 3 - Decision Time: 

• Cut: If it no longer serves your goals or offers ROI.

• Keep: If it’s essential, but review it mid-year for relevance.

• Optimize: Train your team, use advanced features, and ensure maximum value.

• Step 4 - Present Your Findings: Share what you found with an accountability partner, whether it be your board, team, or bookkeeper.

• Step 5 - Conduct Regular Reviews: Schedule quarterly reviews to ensure your subscriptions are still aligned with your business goals and driving growth. 

Pro Tip: Budgets aren’t about restrictions; they’re about spending intentionally. Create a plan that aligns expenses with your revenue and goals.

Topics Discussed:

Audit Your Subscriptions (00:01:22 – 00:06:35)

Evaluate by Asking the Big Questions (00:06:35 – 00:14:35)

Decide to Cut, Keep, or Optimize (00:14:35 – 00:16:37)

Regular Reviews and Presenting Findings (00:16:37 – 00:17:06)

Budgeting Pro Tip  (00:17:30 – 00:17:55)

5-Step Subscription Audit Plan Summary (00:17:55 – 00:18:54)

Resources:

Episode 203 | Ditch New Year’s Resolutions and Build Habits for Sustainable Business Growth

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

High-yield savings accounts (HYSAs) are creating buzz in the business world, and for good reason! In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., dives into how high-yield savings accounts can help business owners make the most of their cash reserves. With action steps you can take today, Danielle lays out how to use HYSAs as a smart, low-risk tool for growing your money while still keeping it accessible. Have your money work for you as it sits in savings! 

Key Takeaways: 

• What is a High-Yield Savings Account (HYSA): Danielle explains how HYSAs differ from traditional accounts and why they’re a smart choice for short-term savings, earning you hundreds, or even thousands, of dollars in interest with minimal effort.

• Key Considerations When Choosing an HYSA:

• Transfer times: How long it takes to move funds back to your checking account.

• Transaction limits: Planning around monthly withdrawal caps to avoid penalties.

• FDIC insurance: Ensuring your money is protected.

• Common Pitfalls to Avoid: 

• Why your account name matters for proper accounting and legal compliance.

• The difference between business and personal savings and how to ensure you're staying tax-compliant.

• Action Steps:

• Open a high-yield savings account for your business if you haven’t already.

• Ensure your account is in the correct name (business or personal) based on your savings purpose.

• Review your current cash savings strategy and evaluate your options to choose an HYSA that aligns with your financial goals.

Topics Discussed:

What is a High-Yield Savings Account (HYSA)? (00:00:23 – 00:01:10)

Benefits of HYSAs for Business Owners (00:01:10 – 00:02:03)

Choosing the Right HYSA (00:02:03 – 00:03:30)

The Financial Impact of HYSAs (00:03:30 – 00:04:24)

Proper Use and Compliance Tips (00:06:24 – 00:09:05)

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

The abrupt closure of Vancouver, Canada-based venture capital bookkeeping and accounting firm, Bench, left 30,000 business owners scrambling last month and also served as a powerful wake-up call: how well do you know your bookkeeping partner and are they really working for you? In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., discusses what we can learn from the fallout of Bench Accounting’s unexpected shutdown and shares must-know tips for choosing an accounting partner who’ll support your business with stability, transparency, and care.

From spotting red flags, like use of proprietary software that can trap your data, to finding a team that supports your goals, Danielle equips you with the questions you need to ask before partnering with a bookkeeping or accounting firm. That way you can make the switch to a partner you trust and is truly there for your business. 

Key Takeaways: 

• The Importance of Monthly Financial Statements: Ensure your bookkeeper isn’t just handling your numbers but is providing clear, consistent financial reports to help you make informed decisions.

• Stay in Control of Your Data: Avoid accounting services that use proprietary software, which limits access to your data and ultimately, can halt your business’s momentum. Choose partners who give you full control over your financial history.

• Choose a Team That Cares: Your bookkeeping partner should celebrate your wins, support you through challenges, use transparent practices, and provide personal, reliable communication. In other words, give you genuine human connection and insights. 

• The Value of a Well-Established Brand with a Proven Track Record: Stability matters. Work with firms that have a reputation for success built on a strong foundation with long-term goals and a commitment to their clients, not ones susceptible to abrupt closures or operational risks.

Topics Discussed:

The Bench Accounting Shutdown (00:00:21 – 00:03:28)

Checklist for Choosing the Right Bookkeeping and Accounting Partner (00:03:28 – 00:07:30)

Why Kickstart Accounting’s Framework Is a Step Above the Rest (00:08:22 – 00:12:38)

Kickstart’s Seamless Onboarding Process for Hassle-Free Switching (00:12:05 – 00:13:04)

Get Started with Kickstart Accounting, Inc. Today: 

kickstartaccountinginc.com/signupnow 

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

The New Year is here, bringing fresh opportunities to take your business to the next level! In this annual episode, Danielle dives into the trends for small business owners and their finances, breaking down what’s ‘in’ and ‘out’ for 2025. From goal-oriented budgeting and game-changing financial habits to mindset shifts and ditching outdated spreadsheets, we’re covering everything you need to tackle your business finances with clarity, confidence, and efficiency this year. Tune in and get ready to thrive in 2025!

Key Takeaways: 

• In with Goal-Oriented Budgeting: Traditional budgeting feels restrictive, but this year, it’s all about giving yourself permission to spend strategically to fuel growth. 

• Consistent Financial Review Routines: Make reviewing your financials enjoyable! Ways successful CEOs build accountability into their routines, whether it’s a coffee shop treat or quarterly check-ins with a financial team.

• Embracing Financial Education: Stop avoiding your numbers! In 2025, we’re flipping the script and using financial data to feel empowered and make informed decisions.

• The Power of Gratitude in Business: Learn how integrating gratitude into your planning process can fuel growth and help you celebrate wins instead of rushing to the next goal.

Topics Discussed:

The Shift to Goal-Oriented Budgeting (00:00:26 – 00:00:52)

The Power of Consistent Financial Review Routines (00:00:52 – 00:02:18)

Embracing Technology and Tools to Streamline Operations (00:03:20 – 00:04:27) 

What’s OUT in 2025: Overcommitting and Outdated Habits (00:05:09 – 00:05:57)

Mindset Shifts for Business Growth in 2025 (00:07:25 – 00:08:18)

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

If the "New Year, New Me" mantra feels overwhelming or unsustainable, this episode is your antidote. In this episode, CEO and founder of Kickstart Accounting, Inc., Danielle Hayden, dives into a fresh, intentional approach to the new year, replacing lofty resolutions with strategic, habit-based goal setting. Say goodbye to the all-or-nothing mindset and hello to a year grounded in clarity, purpose, and realistic growth.

Key Takeaways: 

• Forget Resolutions – Choose Intention: Danielle encourages you to ditch the pressure of creating a "new you" and instead focus on setting an intention or theme for the year that aligns with the life and business you want to build.

• Build Sustainable Habits: Use strategic, habit-based planning inspired by books like Atomic Habits by James Clear. It’s about the small, consistent actions that build momentum.

• Use Data to Plan Realistically: Rely on your financials and historical data to map out goals. Dream big, but let your numbers guide the path.

• Create a Roadmap with a Budget: A budget isn’t about restriction; it’s your clarity and direction. Danielle explains how to make it measurable and actionable.

• Accountability is Key: Whether it’s a coach, peer group, or the Kickstart Accounting team, surround yourself with people who will hold you accountable to your goals.

• Embrace Flexibility: Life happens! Falling off track doesn’t mean failure. Check in quarterly, adjust your plans, and give yourself the grace to adapt.

Action Steps

1. Set your intention or word of the year. Let it anchor your decisions and habits.

2. Map out the daily habits, systems, and team support you’ll need to achieve your theme.

3. Use your financial data to set realistic growth goals for the year.

4. Build a budget as your roadmap to guide decision-making throughout the year.

5. Find an accountability partner or coach to help you stay on track and adjust as needed.

6. Schedule quarterly check-ins to review your financials, re-forecast your goals, and course correct.

Topics Discussed: 

Why New Year's Resolutions Fail (00:00:24 - 00:02:21)

A Habit-Based Approach to Goal Setting (00:02:58 - 00:05:11)

Mapping Out Habits, Systems, and Support (00:05:11 - 00:06:30) 

Using Financial Data to Set Realistic Goals (00:06:30 - 00:08:11)

Accountability and Adapting to Change (00:09:01 - 00:11:21)

Resources:

Build a Budget Series

CFO Services | kickstartaccountinginc.com/cfo 

Book Recommendation | James Clear’s Atomic Habits 

Free Money Personality Quiz | kickstartaccountinginc.com/quiz 

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

If you’re thinking about automating your bookkeeping, there are a few things you may want to know and take into consideration first. In this episode, Danielle Hayden, host and founder of Kickstart Accounting Inc., welcomes Kelsey Chester, Kickstart’s Lead Account Manager, back to the show to discuss a topic that's taken the world by storm this year: Artificial Intelligence (AI). They dive into how the popularity of AI-driven technologies are impacting bookkeeping and financial management. 

They explore both the intriguing possibilities of AI and the potential risks of relying solely on it to do your business’s finances. From tools like ChatGPT to automated invoicing systems, they’re breaking down what’s hype, what’s helpful, and where human expertise still rules. Before you put your bookkeeping in AI’s hands, take a listen to this episode!  

Key Takeaways: 

• The Buzz Around AI: How AI tools have been incorporated into business software and you may not even know you’re using it at times. 

• AI’s Role in Bookkeeping: Key tasks AI claims to streamline, including automated data entry, expense categorization, invoicing and billing, and financial analysis and tax prep.

• Why AI Alone Isn’t Enough: Real-life examples of AI mishaps in bookkeeping, including costly errors like misclassified expenses, duplicated revenue, and even invoicing chaos.

• The Importance of Expertise: Why trusting AI without knowledge of bookkeeping basics can be a recipe for disaster and why a skilled money team is still irreplaceable.

• Security Concerns: What happens to your financial data when you use AI? You may not be able to ensure sensitive information stays protected when using it. 

• The Value of the Human Touch: Insights into how a dedicated team brings expertise, accountability, and personalization that AI simply can’t replicate.

Topics Discussed: 

AI in Bookkeeping: Overview (00:00:19:18 - 00:00:52:00)

Potential Uses of AI in Financial Management (00:00:52:00 - 00:02:31:01)

AI’s Limitations in Bookkeeping (00:02:31:01 - 00:06:53:17)

Expense Categorization and Automation Issues (00:06:53:17 - 00:08:01:14)

AI Challenges with Invoicing and Payments (00:08:01:14 - 00:09:23:29)

The Need for Human Oversight (00:09:23:29 - 00:11:05:07)

Security Concerns with AI (00:11:05:07 - 00:12:05:09)

Complexity, Cost, and Human Trust (00:12:05:13 - 00:13:47:04)

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

Cash flow is the lifeblood of every business. In this episode, guest host and Kickstart’s Business Development Manager, Aubrey Philipp, walks through 8 actionable steps you can take to help improve cash flow and keep a consistent inflow, whether you’re looking to boost short-term profits or build a strong foundation for long-term success. 

From determining your financial focus to strategically using debt, this episode has tips every entrepreneur and business owner can apply today to take control of their cash flow!

Key Takeaways: 

• Understand Your Financial Focus: Decide whether to prioritize short-term profits or long-term value. This clarity will guide your decisions and strategies.

• Assign Ownership: Every line on your income statement should have a designated team member who takes responsibility for that line to ensure accountability and alignment with your business’s goals.

• Assess Client Profitability: Identify clients or services that are consistently unprofitable and consider letting them go to free up resources for more lucrative opportunities.

• Collect Payments Upfront: Improve cash flow and reduce unpaid invoices by requiring deposits, retainers, or full payments before work begins.

• Bill Early and Often: Frequent billing keeps cash coming in and reduces delays in payments. Break invoices into smaller, more manageable installments if possible.

• Dedicate Time to Implementation: Block time regularly to act on strategies that enhance your cash flow. Consistency is key to success.

• Use Debt Strategically: When planned properly, debt (like a line of credit) can be a powerful tool to stabilize cash flow and fund growth.

• Monitor and Adjust Regularly: Cash flow management is an ongoing process. Review your finances regularly and tweak strategies as needed to stay ahead.

Topics Discussed: 

The Importance of Cash Flow (00:24 - 00:50)

Step 1: Determine Your Financial Focus (00:51 - 01:25)

Step 2: Assign Responsibility for Each Line in Your Income Statement (01:25 - 02:03)

Step 3: Assess Profitability by Client and Service (02:03 - 02:29)

Step 4: Collect Payments Upfront (00:03:03 - 00:03:35)

Step 5: Bill Early and Bill Often (03:35 - 04:01)

Step 6: Dedicate Time to Implement Strategies (04:01 - 04:28)

Step 7: Use Debt Strategically (00:04:28 - 00:04:48)

Step 8: Monitor and Adjust Regularly (04:48 - 05:14)

Resources:

Episode 200 | Cash Flow: Are You the Problem? Why Consistency is Key to Sustainable Revenue

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

In this episode, Danielle Hayden, host and founder of Kickstart Accounting Inc., dives into a challenge many entrepreneurs face: how to bring cash into your business without falling into the trap of constant pivoting. With cash flow struggles top of mind for many business owners, Danielle makes the case for staying consistent with your core offerings rather than introducing new ones.

She explores the common mistakes visionary entrepreneurs make when they chase shiny new ideas, shares the importance of giving strategies time to yield results, and emphasizes why consistent effort is the key to long-term, sustainable cash flow. 

Key Takeaways: 

• Consistency > Constant Change: Real business growth happens when you stick with your core strategies and offerings long enough to see results.

• Shiny Object Syndrome: Visionary entrepreneurs thrive on new ideas but often struggle with focus. Resist the urge to pivot every time progress feels slow.

• Compounding Efforts: Success lies in the “boring” repetition of what works. Consistency builds trust, credibility, and, ultimately, cash flow.

• Balance Innovation with Fundamentals: Leave room in your budget to experiment with new strategies while staying committed to your foundational offerings.

Topics Discussed: 

Introduction: The Challenge of Cash Flow (00:00 - 00:29)

Why Visionaries Struggle with Consistency (01:24 - 03:12)

Sustainable Cash Flow through Consistency (03:32 - 04:27)

Applying Pressure and Staying Consistent (05:22 - 06:22)

Balancing Innovation with Consistency (06:59 - 07:48)

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

The holidays are here, and it’s the perfect time to show appreciation for the people who make your business thrive—your employees, contractors, and clients. But we know that gift-giving as a business owner can feel tricky. So, how do we balance generosity while staying compliant with the IRS? 

In this episode, host Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., is here to guide you through the gift-giving process in a way that’s simple, stress-free, and keeps you tax-compliant. From what counts as a deductible gift to thoughtful ways to give your team a boost of morale and company culture, Danielle breaks it all down in an easy-to-follow framework. Whether you’re planning something small or looking to go big, this episode will help you gift confidently and compliantly, all while making your team and clients feel truly valued.

Key Takeaways: 

• Follow IRS Gift Rules: Gifts to employees must be tangible and under $75 to remain tax-free, while cash or gift cards are always taxable.

• Use a Gift-Giving Framework: Clarify your motivation, identify the recipient, consider the perceived value, and ensure the gift aligns with IRS limits.

• Make Payroll Gifts Meaningful: Create special moments around payroll-based gifts with personalized communication or gross-up amounts to cover taxes.

• Document for Deductions: Keep detailed records of all business gifts, including cost, recipient, and purpose, to ensure tax compliance.

• Consider Personal Gifting Options: Use owner’s draws for personal generosity while ensuring compliance with salary requirements for S Corp owners.

Topics Discussed: 

What Qualifies as a Business Gift (00:00:50 - 00:01:25)

Framework for Business Gift-Giving (00:02:17 - 00:04:36)

IRS Rules for Gifts to Employees (00:05:03 - 00:08:38)

IRS Rules for Gifts to Contractors & Clients (00:08:39 - 00:10:18)

Gift Recordkeeping (00:12:09 - 00:13:01)

Giving Gifts with Owner’s Draws (00:13:28 - 00:15:21)

Resources: 

Free Guides | https://kickstartaccountinginc.com/Gift/ 

How to Pay Yourself as a Business Owner

6 Tax Tips Every Business Owner Should Know 

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

In this episode, we’re diving into something unexpectedly powerful: how gratitude can transform our mindset and lead to financial success. Host Danielle Hayden, founder and CEO of Kickstart Accounting, Inc., has helped thousands of entrepreneurs take control of their numbers and build thriving businesses over the years. But here’s the thing, success isn’t just about the numbers. Our mindset plays a huge role, and that’s where gratitude comes in.

Danielle shares how a simple daily gratitude practice can help reduce stress, boost motivation, and shift from a scarcity mindset to one of abundance. Whether we’re tackling tough financial decisions, working toward big business goals, or just looking for ways to stay energized and focused, taking a moment to celebrate our progress can help us find new focus and continue to grow businesses we love! 

Key Takeaways: 

• Why Gratitude Matters: Discover how gratitude enhances relationships with team members and clients, shifts your mindset from scarcity to abundance, and boosts motivation and focus.

• Gratitude as a Daily Practice: Learn how listing things you're grateful for—whether 3 or 20—can rewire your brain, reduce stress, and help you celebrate progress.

• Overcoming Financial Stress: Danielle explains how gratitude can help business owners release financial anxiety, make more strategic decisions, and stay motivated during challenging times.

• Budgeting with Gratitude: Shift your perspective on budgeting from limitation to empowerment, focusing on the opportunities it brings for growth and impact.

• How to Start Your Gratitude Practice: Simple, actionable steps to incorporate gratitude into your daily routine, including journaling, setting goals, and celebrating wins with your team.

Topics Discussed: 

Introduction to Gratitude and Financial Success (00:00:00 - 00:00:57)

Shifting from Scarcity to Abundance (00:02:06 - 00:03:01)

Boosting Motivation and Celebrating Small Wins (00:03:01 - 00:03:54)

Reducing Financial Stress with Gratitude (00:03:54 - 00:04:56)

Practical Steps to Start a Gratitude Practice (00:07:45 - 00:08:48)

Resources: 

Money Personality Quiz | kickstartaccountinginc.com/quiz 

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

As the year winds down, it’s time to tackle an important yet often overwhelming task for many business owners: preparing for 1099s and tax season! In this highly-requested episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., teams up with Kelsey Chester, Kickstart’s Lead Account Manager, to deliver a step-by-step guide to staying organized and compliant with IRS rules when filing your taxes. 

Whether you’re a seasoned business owner or just starting out, this episode has something for you. From IRS compliance to best practices for collecting W9s and knowing when to transition contractors to employees, Danielle and Kelsey cover it all with practical advice and actionable insights to help you tax prep with confidence.

• Understanding W9s and 1099s: A W9 gathers contractor info, while a 1099 reports payments over $600—always collect a W9 before paying contractors.

• Best Practices for W9 Collection: Collect W9s electronically, store them securely, and require submission before issuing payments.

• Payment Methods and 1099 Requirements: Personal Venmo/Cash App payments may require a 1099, while business platforms like PayPal might issue them automatically—verify with the platform.

• Contractor vs. Employee: Contractors control their work methods and tools, while employees follow your guidance, schedule, and use your resources.

• Making the Shift to Employees: Transitioning to employees ensures compliance, builds retention, and avoids IRS penalties for misclassification.

• Plan Ahead for Payroll Setup: Start payroll planning early to streamline the January rush.

What is a 1099 and a W9? (00:01:08 - 00:02:57)

Best Practices for Collecting W9s (00:02:57 - 00:04:12)

Storing W9s and Organizing Financial Records (00:04:12 - 00:05:10)

Who Needs a W9 and When to Collect It? (00:05:10 - 00:06:34)

Payment Methods and IRS Guidelines (e.g., Cash App, Venmo) (00:06:34 - 00:08:23)

Difference Between Contractors and Employees (00:08:23 - 00:11:32)

When to Move Contractors to Employees (00:11:32 - 00:14:20)

Benefits of Hiring Employees (00:14:20 - 00:15:00)

Clarification on Employee Benefits for Part-Time Employees (00:15:00 - 00:15:19)

Summary and Getting Help (00:15:55 - 00:18:28)

Resources: 

Tax Forms | https://www.irs.gov/ 

Free Guides | https://kickstartaccountinginc.com/gift/ 

6 Tax Tips Every Business Owner Should Know 

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

Have you ever found yourself using your personal credit card for business expenses? Or maybe you’ve accidentally paid for a personal expense from your business account? Trust us, you’re not alone! In this episode, host and CEO of Kickstart Accounting, Inc., Danielle Hayden, breaks down why it’s crucial to keep your business and personal finances separate and the steps you can take to make sure it’s all sorted (even if things have gotten a little mixed up already).

Danielle dives into the often-overlooked consequences of commingling funds, which can impact your legal protections, make bookkeeping messy, and even increase your risk of an IRS audit. But don’t worry! We’re here to help you understand the risks and, most importantly, what to do if you’ve already blurred those lines a bit with practical steps you can implement now. 

• Legal & Financial Protection: Danielle explains how mixing funds can “pierce the corporate veil,” leaving personal assets exposed in case of legal claims. Keeping accounts separate ensures you maintain your business’s legal integrity.

• Impact on Business Health: When you blend personal and business expenses, it becomes nearly impossible to get a true read on your financial health. Separating expenses helps you pinpoint what’s working in your business, what isn’t, and whether cash flow issues are related to personal or business spending.

• IRS Risks & Tax Deductions: Discover why commingling could increase your chances of an audit and how clean financial records can help you maximize deductions and minimize stress.

• Action Steps if You’ve Already Commingled: Danielle walks through actionable steps to sort it all out, from categorizing personal expenses as owner’s draws to creating an accountable reimbursement plan.

• Regularly Reviewing Credit Cards: Thinking about rewards? Danielle shares why it’s worth finding a business card with perks you love, so you won’t feel tempted to use your personal card.

• Get Help When You Need It: If managing finances alone feels overwhelming, Danielle invites you to connect with her team at Kickstart Accounting for reliable, ongoing support to keep your finances in check.

Examples and Risks of Commingling (00:00:28 - 00:02:20)

Impact on Business Health (00:02:46 - 00:04:03)

Cash Flow and Commingling (00:04:03 - 00:05:01)

Challenges in Tax Deductions and IRS Risks (00:05:01 - 00:06:25)

What to Do if You Have Already Commingled (00:06:25 - 00:07:34)

Action Steps for Business Owners (00:08:04 - 00:11:12)

Wrap-Up – Importance of Recording All Business Expenses Properly (00:11:12 - 00:12:03)

Resources: 

Free Guides | https://kickstartaccountinginc.com/gift/ 

How to Pay Yourself as a Business Owner

6 Tax Tips Every Business Owner Should Know 

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

It’s that time of year again! In this episode, host and CEO of Kickstart Accounting, Inc., Danielle Hayden, dives into the topic on every business owner’s mind toward the end of the year—bonuses—a perfect way to celebrate and reward your team’s hard work! With Danielle’s easy 4-step framework, she’ll walk you through how to structure bonuses thoughtfully, so you can show appreciation while keeping your business financially strong. Get ready to learn practical, step-by-step strategies that will help make rewarding your team a stress-free, financially savvy experience!

• Determine Profitability: Only consider bonuses if your business is profitable, verified by examining the year-to-date net income.

• Check Cash Reserves: Ensure that sufficient cash is available to avoid cash flow issues. Ideally, set aside funds throughout the year to prepare for bonuses.

• Allocate a Bonus Pool: Danielle recommends distributing 10% of net income as a guideline, though this depends on your business's performance and goals.

• Identify Eligible Employees: Assess eligibility by listing all employees and evaluating their tenure, alignment with company values, and overall performance over the year. She suggests categorizing performance levels (exceptional, meets expectations, or below expectations) to ensure fair distribution.

• Plan the Timing: Choose when to pay bonuses based on tax strategy. Paying before year-end counts toward this year’s expenses, while paying afterward counts toward next year.

Introduction to Team Bonuses and Financial Stability (00:00:00 - 00:00:51)

Framework Overview for Bonus Distribution (00:00:51 - 00:01:25)

Step 1: Determine Year-to-Date Net Income (00:01:25 - 00:02:45)

Step 2: Check Cash Balance (00:02:45 - 00:03:27)

Step 3: Decide Bonus Pool Amount (00:03:27 - 00:04:09)

Step 4: Identify Eligible Employees (00:04:09 - 00:06:28)

Step 5: Importance of Timing for Tax Purposes (00:07:30 - 00:08:47)

Summary of Bonus Distribution Framework (00:08:47 - 00:09:55)

Book a Call with Kickstart Accounting, Inc.:

https://www.kickstartaccountinginc.com/book 

Connect with Kickstart Accounting, Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube | https://www.youtube.com/@businessbythebooks 

Facebook | https://www.facebook.com/kickstartaccountinginc

Struggling to hit revenue goals in your business? Budgeting without a plan might be holding you back. In this episode, Danielle and Kris Dunaway break down how a CFO partnership gives you a clear roadmap to achieve your goals, bringing clarity, strategy, and real growth to your finances. You'll learn the power of a rolling budget, how to adjust spending as you grow, and smart strategies to manage and reduce debt with Kickstart Accounting Inc.’s tailored CFO framework. Listen in to discover how a CFO partnership can take your business to the next level!

Key Takeaways:

• Understand the difference between one-time budgets and rolling budgets, including how each can guide your spending throughout the year.

• Learn how Kickstart Accounting Inc.’s CFO framework goes beyond traditional bookkeeping to help business owners reach their goals.

• Get tips on debt management and repayment strategies to reduce your financial stress.

Topics Discussed:

Services included in a CFO partnership (1:17)

Annual budgets versus rolling budgets (3:38)

Setting goals with the Kickstart Accounting Inc. CFO framework (7:55)

Why budgets are so important in small business (12:47)

Debt management and repayment strategies (13:46)

The benefits of CFO partnerships (16:11)

Resources:

Learn more about Kickstart Accounting Inc.’s CFO Services!

https://kickstartaccountinginc.com/CFO

Book a Call with Kickstart Accounting, Inc.:

www.kickstartaccountinginc.com/book

Connect with Kickstart Accounting Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube |  https://www.youtube.com/@businessbythebooks

Facebook | https://www.facebook.com/kickstartaccountinginc

If you have a problem sticking to a budget, this episode has solutions. Host Danielle Hayden shares six simple strategies that will help you stay on budget no matter what your financial goals are. From how to avoid overspending to preparing for unexpected expenses, these actionable strategies will keep you in control of your finances without feeling restricted. Listen now to learn how to use this expert guidance to achieve your goals while managing your business finances!

Key Takeaways:

• Discover six practical strategies that will help you stick to your budget.

• Learn how to spend money intentionally based on your goals and Money Mindset Personality Type.

• Underspending can be just as harmful as overspending, limiting your ability to meet both short and long-term business goals.

• You should use budgeting as a flexible tool to adapt to changes in your business while staying focused on your financial goals.

Topics Discussed:

Budgeting success story: a client transformation (2:04)

Introducing 6 strategies to help you stay on budget (5:11)

How to budget based on your Money Mindset Personality Type (9:26)

Why you should implement a contingency fund (11:46)

Connect with Kickstart Accounting Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube |  https://www.youtube.com/@businessbythebooks

Facebook | https://www.facebook.com/kickstartaccountinginc

Ever feel like your business is thriving, but you can't seem to keep up with the finances? Brandee Gaar, a luxury event planner and wedding industry thought leader, found herself in this exact situation. In this episode, she shares how embracing budgeting and forecasting transformed her business, helping her navigate seasonal fluctuations, ensure consistent payroll, and plan for sustainable growth.

Join host Danielle Hayden and guest Brandee Gaar as they dive deep into the world of business financials, exploring how budgeting goes beyond just tracking revenue. Discover how to leverage all your business data to monitor progress, align spending with your goals, and avoid tax surprises. Tune in to learn how budgeting can provide you with financial clarity and peace of mind!

Key Takeaways:

• Budgeting gives business owners the freedom to invest in their business with confidence.

• Reforecasting can help you manage cash flow, minimize tax burdens, and navigate seasonal changes in your business.

• Creating a realistic budget aligned with long-term goals is crucial for business success.

• Active involvement in your finances is key to making smart business decisions.

Topics Discussed:

Why budgeting is the backbone of a business (1:25)

Forecasting to navigate seasonal changes in business (4:37)

Budgeting versus goal setting (8:45)

Using your numbers to accurately (11:00)

Reforecasting strategies and budgeting tips (13:08)

Budgeting for the season of your business (18:35)

Tax planning and long-term financial strategies (20:29)

How to become an active player in your business (24:53)

Resources:

Learn more about Kickstart Accounting Inc.’s CFO Services!
http://www.kickstartaccountinginc.com/CFO

Connect with Brandee Gaar:

Website | https://brandeegaar.com/

Instagram | https://www.instagram.com/brandeegaar/

Youtube | https://www.youtube.com/@brandeegaar

Connect with Kickstart Accounting Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube |  https://www.youtube.com/@businessbythebooks

Facebook | https://www.facebook.com/kickstartaccountinginc

Forget everything you thought you knew about budgeting! Kickstart Accounting Inc.’s goal-oriented budgeting process lets you invest with intention instead of feeling restricted — unlike traditional methods that only focus on cutting costs. In this episode, CEO Danielle Hayden introduces their approach and walks through each step to creating and implementing an intentional spending plan. Tune in to learn how to build a budget that propels your business forward and actually helps you hit your goals.

Key Takeaways:

• Learn why goal-oriented budgeting drives growth and empowers business owners more effectively than traditional budgeting.

• Before mapping out a budget, set clear, specific goals to guide your financial decisions.

• Sign up for the Kickstart Accounting Inc. Budgeting Webinar to get support in creating a goal-focused budget.

Topics Discussed:

The problem with traditional budgeting (1:01)

Kickstart Accounting Inc.’s goal-oriented budgeting approach (4:27)

What you need to do before creating a budget (5:38)

How to spend strategically while sticking to a budget (7:23)

Kickstart Accounting Inc.’s Budgeting Webinar (9:27)

8 essential steps to build a goal-oriented budget (10:25)

Resources:

Learn more about the upcoming Kickstart Accounting Inc. Budgeting Webinar! http://kickstartaccountinginc.com/2025

Download the Kickstart Accounting Inc. Healthy Spending Worksheet!
http://kickstartaccountinginc.com/healthy

Book a Call with Kickstart Accounting, Inc.:

www.kickstartaccountinginc.com/book

Connect with Kickstart Accounting Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube |  https://www.youtube.com/@businessbythebooks

Facebook | https://www.facebook.com/kickstartaccountinginc

With the right budget, financial planning becomes less stress and more strategy. In this episode, CEO Danielle Hayden shares four essential budget types — one for each Money Mindset Personality Type: free spender, keeper, perfectionist, and balance seeker. Danielle explains how each type can help you allocate funds wisely, boost profitability, and stay committed to a plan that aligns with your business needs and spending habits. Different people need different budgets, so let’s figure out what works best for your business. Tune in now!

Don’t know your Money Mindset Type? Click here to take the quiz!

Topics Discussed:

Money Personality Type Quiz (2:22)

What exactly is a budget? (2:53)

Style #1 – Budgeting for Free-Spenders: The Allocation Method  (4:43)

Money Mindset Mastery Framework (12:41)

Style #2 – Budgeting for Perfectionists: Expense Grading Worksheet (13:52)

Style #3 – Budgeting for Keepers: The Back-In Method  (17:55)

Style #4 – Budgeting for Balance Seekers: The Traditional Approach (23:16)

Understanding which budget style suits you (29:33)

Book your budget session with our team (29:55)

Resources:

Listen to episode 84: The 3 Numbers Every Business Owner Needs to Know – 

https://kickstartaccountinginc.com/ep-84-the-3-numbers-every-business-owner-needs-to-know/

Listen to episode 75: Finding Profitability in your Business – 

https://kickstartaccountinginc.com/ep-75-finding-profitability-in-your-business/

Book a Call with Kickstart Accounting, Inc.:

www.kickstartaccountinginc.com/book

Connect with Kickstart Accounting Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube |  https://www.youtube.com/@businessbythebooks

Facebook | https://www.facebook.com/kickstartaccountinginc

Choosing the right entity can make all the difference in your business success! This crucial decision can be confusing to navigate for business owners at all stages. In this episode, we break down the key differences (and benefits) between LLCs and S Corps. Danielle and Kelsey from KSA Tax Partners explain the responsibilities and tax implications of each entity, including how to pay yourself, manage your books, and stay compliant with IRS guidelines. Tune in to hear their tips on reasonable compensation, putting yourself on payroll, and avoiding common financial mistakes!

Key Takeaways:

• Discover the key differences between LLCs and S Corps, and how each affects your tax planning, legal responsibilities, and financial health.

• Get insights into reasonable compensation, owner's draws, and how to stay compliant with IRS guidelines.

• Find out what to do if your business can’t afford to pay you reasonable compensation.

• Understand how Kickstart Accounting Inc.'s guidance can help you make informed decisions for your business.

Topics Discussed:

Differences between LLCs and S Corps (1:01)

How to pay yourself as an LLC (2:10)

Paying taxes as an LLC (3:31)

S Corp payroll requirements (5:58)

Bookkeeping for S Corps (9:15)

Reasonable compensation and owner’s draws guidelines (10:36)

Kickstart Accounting Inc.’s new S Corp recommendations (14:28)

What if you can’t pay yourself reasonable compensation? (16:35)

Tax dos and don’ts for S Corps (19:25)

How to leverage mid-year check-ins for tax planning (21:38)

Book a call with KSA Tax Partners:

http://www.kickstartaccountinginc.com/taxpartners

Book a Call with Kickstart Accounting, Inc.:

www.kickstartaccountinginc.com/book

Connect with Kickstart Accounting Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube |  https://www.youtube.com/@businessbythebooks

Facebook | https://www.facebook.com/kickstartaccountinginc

Choosing the right retirement plan just got easier! In this episode, Danielle Hayden highlights various retirement options available to business owners and provides insights to help you understand which plan best suits your business. She breaks down the pros and cons of each plan, diving into their tax benefits, contribution limits, and level of administrative work. Whether you’re looking for a low-cost option or plans that don’t require an employer match, this episode covers everything you need to know about retirement planning and picking the perfect plan for your business!

Key Takeaways:

• Your business structure and financial goals are a key factor in choosing the right retirement plan.

• Learn the importance of retirement planning and what options are available to small business owners and solopreneurs.

• Discover which plans offer greater tax benefits, which will attract employees, and which are easier (and cheaper) to manage.

• Consult with your CPA and financial advisor to make the best retirement decisions for your business and future.

Topics Discussed:

Defined benefit plans (1:47)

401k plans (4:47)

The Solo 401k plan (9:07)

Traditional and Roth IRA plans (11:18)

How to pick your ideal plan (13:42)

Resources:

Gusto 401K Retirement Plans for Small Business

Wellington Retirement Solutions, Inc.

Book a Call with Kickstart Accounting, Inc.:

www.kickstartaccountinginc.com/book

Connect with Kickstart Accounting Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube |  https://www.youtube.com/@businessbythebooks

Facebook | https://www.facebook.com/kickstartaccountinginc

Want to level up your business without taking on more debt? In this episode, CEO Danielle Hayden introduces three types of grants and explores how business owners can secure free money to fuel growth. She highlights the unique benefits of grants, specifically the Ohio TechCred Grant which she’s leveraged in her own business. Chris Kiec also joins the conversation to share real-world success stories from the TechCred program, showing how it can boost productivity and employee retention. Tune in for actionable tips to do the same for your business.

Key Takeaways:

• Grants are a valuable resource for business owners looking to expand or optimize operations without taking on debt.

• Learn the three types of grants and where to find those that align with your business.

• Understand how grants offer business owners the ability to grow their skills along with their employees.

• Explore the professional development opportunities available through the Ohio TechCred Grant.

• Find out if your business is eligible for the Ohio TechCred Grant or similar grants.

Topics Discussed:

Advantages of using grants in your business (0:43)

Types of grants (1:43)

What is the Ohio TechCred Grant? (2:59)

Introduction to Chris Kiec and her company (4:23)

Eligibility and benefits of the Ohio TechCred Grant (7:37)

Training options in the TechCred program (10:37)

TechCred Grant programs in other states (16:17)

The importance of professional development for business owners (16:55)

Real-world applications of TechCred training (20:18)

Resources:

Apply for the Ohio TechCred Grant for your business!

https://kickstartaccountinginc.com/techcred/

Learn more about Chris Kiec’s firm, Adventures In Automation!

https://adventuresinautomation.com/

Book a Call with Kickstart Accounting, Inc.:

www.kickstartaccountinginc.com/book

Connect with Kickstart Accounting Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube |  https://www.youtube.com/@businessbythebooks

Facebook | https://www.facebook.com/kickstartaccountinginc

As the kids head into a new school year, it’s time for you to get back into business mode. This episode is packed with strategies to capitalize on slower periods of business, better manage your time, and close out the year with success. Danielle Hayden outlines five steps to help you reflect on your progress, set new goals, manage your time, and create balance between your professional and personal life. Learn how to make intentional decisions that will drive your business forward in the coming months!

Key Takeaways:

• Discover the five steps you can take to realign your goals and finish the year with intention.

• Learn strategies to manage your time, prioritize tasks, and create work-life balance.

• Understand the importance of assessing and adapting to the seasonality of your business.

• Business owners should evaluate the role that technology plays in supporting or complicating their workflow.

Topics Discussed:

Why seasonality in business matters (1:25)

Step one: budget assessment (2:39)

Step two: setting realistic goals (6:56)

Step three: achieving work-life balance (10:20)

Step four: team roles and delegation (13:31)

Step five: leveraging technology (15:27)

Book a Call with Kickstart Accounting, Inc.:

www.kickstartaccountinginc.com/book

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Bookkeeping is more than just tracking expenses; it's the backbone of any business. In this episode, CEO Danielle Hayden breaks down the fundamentals of bookkeeping for small business owners. She explains why bookkeeping is essential for driving growth, preparing for tax season, making informed financial decisions, and more. Whether you’re doing your own bookkeeping or working with a money team, these insights will help you save money and confidently manage your business financials. Tune in now!

Key Takeaways:

• Why bookkeeping is essential for small businesses to see the impact of their financial decisions and make changes according to their goals.

• Discover how this one type of accounting can simplify bookkeeping for your small business.

• Explore the many ways to leverage bookkeeping, from increasing the value of your business to ensuring IRS compliance.

• Understand your role as a business owner to review financial reports and communicate with your money team.

Topics Discussed:

The definition and role of bookkeeping in business (1:04)

Bookkeeping for small versus big businesses (2:09)

Cash accounting for small businesses (3:41)

Why every business needs bookkeeping (4:43)

The importance of bookkeeping for S Corps (10:50)

How bookkeeping increases business value (11:25)

Business owners’ responsibility to maintain accurate bookkeeping (12:53)

Book a Call with Kickstart Accounting, Inc.:

www.kickstartaccountinginc.com/book

Connect with Kickstart Accounting Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube |  https://www.youtube.com/@businessbythebooks

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Unsure what counts as a fixed asset or business expense? Confused about how depreciation works? This episode will help you better understand important financial terms like fixed assets, business expenses and depreciation. Danielle Hayden walks through when to invest in fixed assets or focus on business expenses, how to handle home office expenses, and more. Listen to gain clarity on what all this means for the growth and value of your business!

Key Takeaways:

• Discover the difference between fixed assets and business expenses, their impact on the balance sheet, and how they contribute to long-term business value.

• Learn how to manage home office expenses as an S-corp versus an LLC.

• Understand capitalization and depreciation, including their effect on the balance sheet and the impact of loans.

• Get guidance on making smart purchase decisions that align with your business goals.

• It’s crucial to maintain records and consistently communicate with your money team in order to effectively manage your business financials.

Topics Discussed:

Fixed assets versus business expenses (1:28)

Fixed assets for a brick and mortar versus online business (3:56)

Determining when to capitalize assets (4:45) 

Depreciation basics (7:16)

How loans impact the balance sheet (8:35)

Home office business expenses (10:41)

The role of assets and expenses in building a valuable business (15:45)

Best purchasing practices for small businesses (19:42)

Who on your team is responsible for tracking depreciation? (22:30)

Resources:

Listen to episode 182: 8 Game-Changing Strategies to Boost Your Business’s Value!
https://kickstartaccountinginc.com/8-game-changing-strategies-to-boost-your-businesss-value-ep-182/

Book a Call with Kickstart Accounting, Inc.:

www.kickstartaccountinginc.com/book

Connect with Kickstart Accounting Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube |  https://www.youtube.com/@businessbythebooks

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You deserve to earn more, but actually paying yourself more can be a challenge! In this episode, Danielle Hayden breaks down three strategies to increase profitability, ensuring you can sustain your business and boost your income. She also shares two methods to determine the right amount to pay yourself and explains why it’s important (and sometimes legally required) for business owners to pay themselves. Tune in to learn how to confidently pay yourself more while keeping your business financially healthy!

Key Takeaways:

• Understanding your dual role as a business owner and operator is crucial for determining how much to pay yourself.

• Discover three key strategies to boost profits in your business over time.

• Find out how to accurately calculate your pay using two methods: reasonable compensation and the rule of averages.

• Get advice on budgeting, paying yourself a fair salary, and why it's important for LLCs to adopt this practice early.

Topics Discussed:

The first method of paying yourself: reasonable compensation (1:47)

Paying yourself as an LLC versus S Corp (3:08)

The second method: the rule of averages (5:15)

Why it’s important to create a personal budget (9:31)

Three strategies to increase profits (11:33)

This week’s homework: 3 steps to start paying yourself more (15:24)

Resources:

Download this Kickstart Accounting Inc. worksheet to calculate your pay using the rule of averages!
https://kickstartaccountinginc.com/payyourself/

Book a Call with Kickstart Accounting, Inc.:

www.kickstartaccountinginc.com/book

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Instagram | https://www.instagram.com/Kickstartaccounting

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Are you building a legacy or lifestyle business? Regardless of your vision, creating value should be central to your strategy to maintain a sustainable business. In this episode, you’ll learn how to use your balance sheet to measure and grow the value of your business. CEO Danielle Hayden breaks down the basics of a balance sheet, what business owners do wrong when trying to increase the value of their business, and effective strategies to add value beyond the balance sheet.

If you want to sell or create generational wealth through your business, this episode is a must-listen. Tune in now!

Key Takeaways:

• Understand the role of the balance sheet in evaluating your business's financial health and value, including its components: assets, liabilities, and equity.

• Identify common mistakes business owners make when growing their business and how to avoid them.

• Learn key lessons from Jon Warrillow’s book, Built to Sell, and how to apply its framework to create a more valuable and sellable business.

• Get actionable tips for building a valuable business that supports long-term, sustainable growth.

Topics Discussed:

Basics of the balance sheet (2:34)

What a healthy balance sheet looks like (4:43)

Using the balance sheet to increase your business value (6:07)

Strategies to create value beyond the balance sheet (7:54)

The importance of recurring revenue (17:53)

How to balance the balance sheet with operational efficiency (20:18)

Book a Call with Kickstart Accounting, Inc.:

www.kickstartaccountinginc.com/book

Connect with Kickstart Accounting Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube |  https://www.youtube.com/@businessbythebooks

Facebook | https://www.facebook.com/kickstartaccountinginc

Your books may be full and your revenue may be up, but is your business truly profitable? In this episode, host Danielle Hayden explains how to use your income statement to see what’s really going on in your business. You’ll learn the difference between revenue and profit, strategies to increase profitability, how to avoid common pitfalls of growing a business, and much more. Tune in for tips on balancing productivity and profitability during a season of growth!

Key Takeaways:

• High productivity does not always equate to high profitability, so it’s essential to review your financials regularly to assess how business growth impacts profitability.

• Understand the purpose of the income statement and how it can help you balance productivity with profitability as you grow your business.

• Discover the most important number on the income statement, what healthy percentages look like in a growing business, and why revenue is a misleading metric.

• Learn what you can do as a business owner to manage expenses without sacrificing productivity or quality of service.

Topics Discussed:

Client case study: when productivity doesn’t equal profitability (1:12)

Breakdown of the income statement (2:41)

The most important number on the income statement (5:33)

How business growth impacts profitability (6:15)

Using the income statement to assess productivity versus profitability (7:54)

Managing costs during a period of growth (11:06)

Four tips to balance productivity and profitability (17:48)

This week’s homework (19:26)

Resources:

Listen to the Business By The Books Podcast Hiring Series!
https://kickstartaccountinginc.com/the-ultimate-hiring-strategy-with-kickstart-accounting-inc/

Connect with Kickstart Accounting Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube |  https://www.youtube.com/@businessbythebooks

Facebook | https://www.facebook.com/kickstartaccountinginc

By understanding your business financials, you can make informed choices that align with your goals. That’s exactly how Carol Cox, CEO of Speaking Your Brand, pivoted from a career in software development to coaching women on public speaking and thought leadership. In this episode, Carol shares how she’s leveraging financial insights to make strategic decisions in her business, from cash flow management to adapting to market changes. We also discuss her decision to keep her team small, the use of AI in business, and more.

Tune in for an engaging conversation on strategic decision-making in every season of business!

Key Takeaways:

• Discover how Carol has adapted to changing economic realities and shifted strategies to maintain the financial health of her business.

• Understand the pitfalls and benefits of integrating AI in your business.

• Learn how tracking your financials can help you make informed business decisions and avoid cash flow issues.

• Hear the importance of balancing profit and purpose in your entrepreneurial journey.

Topics Discussed:

Introduction to Carol and her company, Speaking Your Brand (1:28)

The biggest financial lesson learned owning and operating three businesses (2:53)

Navigating the seasons of business and economic shifts (5:47)

Business expense review: marketing, advertising, and software (10:27)

Carol’s decision to play a client-facing role in her business (13:58)

Balancing payroll expenses with profit (18:03)

How AI can help or hurt a business (20:30)

Using numbers to assess business performance (22:39)

The importance of tracking KPIs and leveraging data in your business (26:41)

Resources:

Listen to Danielle’s episode with Carol on her podcast, Speaking Your Brand!
https://www.speakingyourbrand.com/integrating-thought-leadership-and-lead-generation-in-your-signature-talk-with-danielle-hayden-case-study-podcast-ep-362/

Take the Speaker Archetype Quiz!
https://www.speakingyourbrand.com/quiz/

Connect with Kickstart Accounting Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube |  https://www.youtube.com/@businessbythebooks

Facebook | https://www.facebook.com/kickstartaccountinginc

Book a Call with Kickstart Accounting, Inc.:
http://kickstartaccountinginc.com/book

Does tax season sneak up on you every year? Consistent communication with your CPA can save you both time and money, and Sarah Quinlan and Kelsey Chester of KSA Tax Partners join CEO Danielle Hayden in this episode to explain how. They discuss the importance of tax prep calls and mid-year check-ins to ensure your business is ready to tackle tax season, capturing all deductions, and complying with IRS guidelines.

By the end of this episode, you’ll know how to access your reasonable compensation report, avoid costly tax mistakes, and work effectively with a tax advisor. Tune in now!

Key Takeaways:

• Learn the KSA Tax Partners framework for strategic tax planning and client engagement.

• Find out how mid-year check-ins can help you avoid tax liabilities and optimize your financial strategy for the rest of the year.

• Understand reasonable compensation, how to get your reasonable compensation report, and ensure you meet IRS requirements to maximize tax benefits.

• Discover your role in preparing your business for tax season and communication with your tax team.

Topics Discussed:

The purpose and benefits of tax prep calls (1:12)

Why KSA Tax Partners does client return reviews (5:47)

Leveraging mid-year check-ins to plan ahead and manage tax liabilities (9:04)

What to expect from a mid-year tax check-in call (12:52)

The importance of reasonable compensation (15:09)

Utilizing the benefits of being an S Corp (17:29)

How to be proactive in your business’s tax planning strategy (19:38)

Resources:

Learn more about the services at KSA Tax Partners!
https://ksataxpartners.com/

Connect with Kickstart Accounting Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube |  https://www.youtube.com/@businessbythebooks

Facebook | https://www.facebook.com/kickstartaccountinginc

Taking a pulse on your business financials now can set you up for success in the latter half of the year, but many business owners are afraid to review their numbers. In this episode, Danielle Hayden helps business owners overcome this fear and view mid-year financial reviews as an opportunity to realign their financial goals and strategies.

She speaks with Kickstart Accounting Inc. team members who share how to prepare for mid-year check-ins, what to discuss with your bookkeeper, and how to use this data to adapt your financial strategy and end the year strong.

 This discussion provides insights on managing expenses, increasing profitability, and working with a money team to achieve your business goals.

Whether you’re on track to meet your goals or uncertain about your progress, tune in to understand how to leverage mid-year check-ins and drive your business forward!

Key Takeaways:

• Mid-year check-ins are the perfect time for business owners to review financials, assess progress towards annual and quarterly goals, and make any necessary adjustments to their business strategy.

• Understand the importance of communicating with your bookkeeper, including sharing business updates that are crucial for accurate financial planning.

• Discover how to overcome the fear of financial reviews and work with your money team to reach business goals.

• Uncover common mistakes business owners make with their financials and how to avoid them.

Topics Discussed:

What bookkeepers need to know from business owners (0:25)

Why so many business owners fear mid-year financial reviews (2:32)

Questions to ask your bookkeeper (3:34)

The benefit of having a money team (5:28)

Using the mid-year check in to plan for next year’s goals (8:50)

How Kickstart Accounting Inc. creates a collaborative, safe space for clients (10:54)

Assessing your yearly goals at the mid-year checkpoint (17:00)

Leveraging comparative data: a client success story (18:35)

Why business owners should work with a bookkeeper (23:04)

Resources:

For help with business and personal goals and more, visit:
https://kickstartaccountinginc.com/get-started/

Connect with Kickstart Accounting Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube |  https://www.youtube.com/@businessbythebooks

Facebook | https://www.facebook.com/kickstartaccountinginc

They say that less is more, so this episode of Business By The Books goes back to basics to help business owners understand their financials. CEO of Kickstart Accounting Inc. Danielle Hayden sits down with Lead Account Manager Kelsey to discuss three important metrics every business owner should know. They break down how to calculate and analyze these fundamental metrics, and how to leverage these metrics to make strategic decisions for your business financials.

If you’re overwhelmed by the financial side of your business, this simple approach will bring clarity and confidence to your numbers. Tune in now!

Key Takeaways:

• Discover the three key numbers every business owner should know, how to calculate them, and what they reveal about the health of your business.

• Understand how regularly tracking these three metrics will guide you in making informed business decisions and help you identify trends that can boost profitability and sustainability.

• Learn the common mistakes business owners make when reviewing these metrics and how to avoid them.

• Get tips on using these numbers to confidently manage cash flow, plan for future growth, and ensure your business’s long-term success.

Topics Discussed:

Why simple is better in business (0:38)

The three numbers every business owner needs to know (2:58)

How to calculate and analyze the first key metric (4:13)

Using the second metric to assess profitability (9:59)

How to accurately track and leverage the third metric (15:18)

The role of business owners in tracking numbers and financial trends (20:07)

Common mistakes business owners make when reviewing metrics (22:32)

How these three numbers can transform your business (24:01)

This week’s homework: Actionable steps to take control of your business (24:40)

Resources:

Listen to episode 145: Don’t Set Goals This Year – Do THIS Instead! - https://kickstartaccountinginc.com/dont-set-goals-this-year-do-this-instead-ep-145/

Download the Kickstart Accounting Inc. worksheet to track these numbers in your business:
https://kickstartaccountinginc.com/3numbers

Connect with Kickstart Accounting Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

YouTube |  https://www.youtube.com/@businessbythebooks

Facebook | https://www.facebook.com/kickstartaccountinginc

Do you know your Money Mindset Personality Type — are you a free spender, keeper, perfectionist or balance seeker? In this episode, CEO Danielle Hayden helps you identify your type and explains how it influences your business financials.

In this episode, you’ll discover the strategy for making sure every dollar in your business has a job, ensuring your spending supports your big goals (and the current season of your business). Danielle also provides tailored advice for each Money Mindset Personality Type, sharing tips on effective budgeting, intentional spending, and more. Tune in for the confidence boost you need to make smart financial decisions in your business!

Don’t know your Money Mindset Type? Click here to take the quiz!

Key Takeaways:

• Discover how determining your Money Mindset Personality Type can guide your financial strategy and business decisions.

• Learn the strategy behind intentional spending and how to create a budget that fuels your business goals.

• Find out what steps you can take to adapt your spending strategy based on the season of your business, your personal goals and business objectives.

Topics Discussed:

The four Money Mindset Personalities and how to determine your type (1:03)

Adapting your spending to the season of your business (3:47)

Client case study: aligning spending with business goals (5:00)

Creating a budget to give your money a job (8:50)

The strategy of spending with intentionality (10:14)

Budgeting strategies for each Money Mindset Personality Type (12:01)

Resources:

Listen to episode 158: Healthy Spending Habits for Financial Success In Your Business - https://kickstartaccountinginc.com/healthy-spending-habits-for-financial-success-in-your-business-ep-158/

Get the Kickstart Accounting Inc. Budget Template delivered to your inbox:
http://kickstartaccountinginc.com/budget

Fill out this form to get a personalized Spending Plan:
https://kickstartaccountinginc.com/plan

Connect with Kickstart Accounting Inc.:

Instagram | https://www.instagram.com/Kickstartaccounting

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Facebook | https://www.facebook.com/kickstartaccountinginc