Explorez tous les épisodes du podcast Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
| Titre | Date | Durée | |
|---|---|---|---|
| Networking, Legacy, & Scaling your Business, with Ivan Misner | 26 mai 2025 | 00:48:37 | |
If you're an entrepreneur, consultant, or business owner, the way you network, build your brand, and scale your business can define your long-term success. This episode of Building Your Leader Brand features Ivan Misner, the founder of BNI (Business Network International), who shares his journey from starting a local networking group in his garage to building a global enterprise with over 11,300 chapters in 75 countries. Whether you're looking to grow your business, refine your personal brand, or leave a lasting legacy, Ivan's experiences and strategies offer practical insights you can apply immediately. Three Key Areas Discussed 🔑 1. The Power of Networking in Scaling Your Business Ivan emphasizes the importance of building relationships, both locally and globally. He shares how BNI's platform, BNI Connect, allows members to leverage a worldwide network. If you're struggling to expand your reach, this section is a masterclass in using networking as a growth tool. 🧠 2. Finding Your Flame vs. Working in Your Wax Ivan introduces the concept of working in your "flame" (what energizes you) versus your "wax" (what drains you). He explains how identifying and focusing on your flame can transform your business and personal fulfillment. This is especially relevant if you're feeling stuck or burnt out. 📚 3. Leaving an Intentional Legacy Legacy isn't just about money-it's about the impact you have on others. Ivan discusses the importance of values, behaviours, and the relationships you build. His book, Infinite Legacy, dives into how you can leave an intentional legacy that lasts far beyond your business accomplishments. Three Actionable Takeaways from Ivan's Advice 🚀 1. Focus on Six Things a Thousand Times Instead of chasing a thousand strategies, pick six key actions and master them. Consistency, not complexity, is the secret to scaling your business. Start by identifying the activities that drive the most value and double down on them. 🔥 2. Seek People Who Resonate with Your Values When building your team or network, prioritize values alignment over skill alone. Ivan's metaphor of resonance-like two pianos humming in harmony-illustrates the power of surrounding yourself with people who amplify your energy and vision. 📊 3. Plan for the Next Phase of Your Business Whether you're scaling, selling, or stepping back, having a clear plan is essential. Ivan's experience transitioning from "King Arthur" (leading the charge) to "Colonel Sanders" (being the face of the brand) offers lessons in intentional leadership and succession planning. The strategies Ivan shares aren't just for business owners-they're for anyone looking to build meaningful connections, amplify their impact, and create a legacy that matters. If you're ready to take your personal brand or business to the next level, this episode is a must-listen. Tune in to the full conversation for more insights and actionable advice. 💡 Your Next Step: Reflect on your current network, values, and long-term goals-then take one small step today to move closer to your vision. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple | |||
| Building Strong Connections Effortlessly, with Neil Jurd | 19 mai 2025 | 00:37:22 | |
As someone invested in building a strong personal brand and business, you understand the importance of effective leadership in achieving success. Whether you're looking to grow a loyal audience, monetize your expertise, or simply create a lasting impact, leadership is the linchpin. In this episode of Amplify, we delve into the heart of leadership with Neil Jird, founder of Leader Connect, to explore its far-reaching applications and practical takeaways for your own journey. Three Key Areas Discussed: 🔑 Leadership Beyond Management: We explore how leadership extends far beyond traditional management roles, influencing various aspects of life, from social media presence to personal branding, and how embracing this broader perspective can enhance your overall impact. 🔑 Practical Leadership Development: Neil shares insights from his experience with the British Army and Leader Connect, highlighting the importance of experiential learning, clear direction, and meaningful connections in developing effective leadership skills. 🔑 Overcoming Challenges in Building a Leadership-Driven Business: Neil opens up about the road bumps encountered while growing Leader Connect, including navigating tech platforms and the value of having a supportive network that encourages growth and constructive feedback. Three Actionable Takeaways Based on Neil's Final Thoughts: 1️⃣ Embody Leadership: Recognize that leadership is not just a position, but a quality that can be developed and embodied in every aspect of your life and business. Reflect on how you can lead by example in your personal and professional spheres. 2️⃣ Cultivate Humility: Balance confidence in your ideas with the humility to accept and learn from feedback. Identify one area where you can open yourself to constructive criticism this week. 3️⃣ Prioritize Connections: Invest in building strong, positive relationships with your audience, team, or community. Think about one action you can take today to deepen these connections and inspire loyalty and engagement. Next Steps:
---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Relationships are the Currency of Success, with Jason Lauritsen | 12 mai 2025 | 00:57:14 | |
As someone looking to elevate their personal brand, grow their audience, or monetize their expertise, you know that strong relationships are key to success. In this episode, we dive into the heart of what makes relationships thrive, and how you can apply these principles to enhance your leadership, branding, and overall impact. Our Guest: Jason Lauritsen, a renowned speaker, management and leadership trainer, advisor, and coach, joins us to share his expertise on creating a more human-connected environment at work. Three Key Takeaways: 🔹 Relationships are the Currency of Success: Discover how investing time in meaningful conversations can transform your connections with others, leading to increased trust, collaboration, and mutual growth. 🔹 Clarity is Key: Learn how simplicity and transparency can revolutionize your communication, expectation-setting, and conflict resolution, both at work and in your personal life. 🔹 Authenticity Unlocks Charisma: Understand the four-step process to embracing your true self (Self-Awareness, Self-Acceptance, Integrity, and Daring) and how this journey can magnetize opportunities, foster deeper connections, and elevate your leadership brand. Take Action:
Connect with Jason Lauritsen: Visit his website at jasonlauritsen.com or connect with him on LinkedIn to dive deeper into his insights on building meaningful connections and unlocking leadership potential. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Breaking the Me + 3 Barrier & How to Scale Your Business Beyond Burnout | 05 mai 2025 | 00:43:21 | |
If you’re running a business - whether it’s consulting, coaching, or any service-based venture - you’ve likely hit a point where growth feels stagnant. You’re stuck in the “me + 3” trap: you and a small team, unable to scale further without burning out. This episode is for you. Ryan Wimpey, founder of a successful franchise with 24 locations across the US, shares his journey from a one-person operation to a thriving, scalable business. His insights on systems, franchising, and scaling are invaluable for anyone looking to break through their growth ceiling. 🎙️ Key Takeaways from the Episode1️⃣ Systems Are Non-Negotiable Ryan emphasises that without systems, your business will always rely on you. Whether you’re running a single location or planning to franchise, having clear workflows, scripts, and processes is essential. It’s the only way to delegate effectively and step away without everything falling apart. 2️⃣ Franchising Is About More Than Just Expansion Franchising isn’t just a way to grow—it’s a way to empower others. Ryan’s approach focuses on giving franchisees the tools and support they need to succeed, from call centre operations to marketing. It’s about creating a model that works whether you’re there or not. 3️⃣ Maximise Your Digital Ads Ryan’s aggressive approach to digital marketing—SEO, Google Ads, and social media—has been a game-changer for his business. He stresses the importance of maximising ad spend on one platform before moving to the next, ensuring you’re not leaving money on the table. 🛠️ Actionable Steps You Can Take Today1️⃣ Audit Your Systems Can you step away from your business for a month without it collapsing? If not, start documenting your processes. Create workflows, scripts, and training manuals to ensure your team can operate independently. 2️⃣ Focus on High-Value Clients Stop targeting low-income customers if your business relies on higher margins. Ryan’s experience shows that selling to clients with disposable income not only increases revenue but also reduces emotional friction in the sales process. 3️⃣ Experiment and Iterate Don’t wait for the perfect plan. Use the “ready, fire, aim” approach to test your ideas quickly. Learn from what works, refine your processes, and scale what’s successful. Ryan’s story is a testament to the power of systems, strategic scaling, and relentless focus on customer value. Whether you’re considering franchising or just looking to grow your business, his advice is a roadmap to breaking through the “me + 3” barrier. 📌 Listen to the full episode for more insights and actionable strategies. Visit Ryans Website : https://tiptopk9.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Creating your environment of zero competition, with Kennedy | 28 avr. 2025 | 00:57:04 | |
As a business owner, coach, or consultant, you're likely no stranger to the importance of building a strong relationship with your audience. However, are you leveraging the most effective tool in your arsenal to nurture these relationships and drive sales? Email marketing, when done correctly, can be the game-changer your business needs. In this episode of Building Your Leader Brand, Bob sits down with Kennedy from Email Marketing Heroes to debunk common misconceptions, discuss best practices, and reveal the secrets to making email marketing work for you. Three Key Takeaways: 📝 Frequency Matters: Emailing your list at least three times a week can lead to better deliverability, increased engagement, and faster results. Don't be afraid to show up regularly in your audience's inbox. 🔍 Proof Over Claims: In a world where trust is scarce, it's essential to "Say it, Prove it" (SIPI) in your marketing efforts. Back up your claims with evidence to build credibility and win over your audience. 📈 Set Clear Expectations: Communicate your email frequency and content upfront to avoid surprising your subscribers. Set the tone from the start, and they'll look forward to hearing from you. Three Actionable Steps Based on Kennedy's "Three Things"
https://emailmarketingheroes.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| How to Speak with Confidence and Impact in Any Setting, with Nausheen Chen | 21 avr. 2025 | 00:35:17 | |
Let’s face it - even the most confident among us have felt that stomach-churning fear before speaking in public. Whether it’s a podcast interview, a presentation, or even just pitching an idea in a meeting, that “oh no, what if I mess up?” feeling is universal. But here’s the good news: overcoming that fear doesn’t just make you a better speaker - it positions you for bigger opportunities, from landing clients to building authority in your industry. In this episode, I’m joined by Nausheen Chen, a public speaking coach, to share how you can turn those nerves into impact and amplify your message with confidence. Three Key Takeaways: 🔹 Less is More: Trying to say too much can dilute your message. Focus on being selective with what you share and create a flowing, interactive conversation with your audience. 🔹 Intentional Energy Matters: It’s not about mimicking Tony Robbins or going over the top—it’s about amplifying your natural self. Use your voice, energy, and body language to connect authentically. 🔹 Maximise Every Opportunity: Speaking isn’t just about the moment on stage or screen. Learn how to prepare strategically, network effectively, and follow up thoughtfully to turn visibility into meaningful results. Take Action Based on Nausheen’s Final Tips: Here’s a simple three-step process to start improving your speaking skills today:
Breaking through the fear of speaking doesn’t just make you better at talking—it opens doors. Whether it’s commanding a room, winning over clients, or positioning yourself as a thought leader, the ability to communicate effectively is a superpower. So, let’s get started—because the world is waiting to hear what you have to say. Nausheen's website : https://www.speaking.coach/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| The Ultimate Guide to Transitioning from Consulting to Membership, with Mike Morrison | 14 avr. 2025 | 00:49:31 | |
Today's discussion with Mike Morrison is indispensable for anyone eager to scale their influence and create sustainable revenue streams through membership models. Whether you're an emerging consultant feeling oversubscribed or a seasoned expert exploring new revenue avenues, understanding when and how to transition into a membership model can be transformative. 🎯 Key Discussions:
🔑 Actionable Takeaways:
More about Mike : https://www.membershipgeeks.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Amplifying Human Connections for Business Success, with Andy Storch | 24 mars 2025 | 00:32:46 | |
In today's episode, I spoke with Andy Storch, an author, keynote speaker, consultant, and trainer who helps professionals in large companies own their careers and prepare for the future. As someone who transitioned from corporate consulting to entrepreneurship, Andy shares his journey of building multiple successful ventures including his book "Own Your Career, Own Your Life," his speaking business, and the Talent Development Think Tank conference and community. This conversation couldn't come at a better time for you, my audience of consultants, coaches, and experts building your businesses. As AI tools make certain aspects of our work more automated, Andy highlights why human connections and personal branding are becoming even more valuable currencies in today's marketplace. Three Key Takeaways You Can Apply Today: ✅ Commit to consistent sales activities - The most successful consultants maintain regular sales efforts regardless of how busy they get with client work. Set up a simple system to reach out, follow up, and stay in regular contact with prospects, understanding that in the corporate world, sales cycles often take 3-6 months. ✅ Build around your strengths - Take time to identify what you excel at and enjoy, then structure your business to leverage those strengths. Andy learned to focus on his speaking and facilitation talents while delegating project management tasks that didn't align with his skills. ✅ Use tools to stay organized - Implement systems like Notion to keep your contacts, sales activities, and communications organized in one searchable place. Consider hiring a virtual assistant to handle lower-value tasks so you can focus on high-value activities like sales and client delivery. Andy's Three Steps for Future Success: 🔑 Invest in continuous learning - Never feel like you've got it all figured out. Adopt a beginner's mindset and continuously seek ways to improve your skills and knowledge. The days of getting a degree and working in that field for 40 years are over - we need to be learning all the time. 🔑 Build your network - Nothing is more impactful for career and business growth than building relationships with different types of people. As technology automates more tasks, human-to-human connections become increasingly valuable. Challenge yourself to connect with at least two new people each week. 🔑 Build your personal brand - Be intentional about your reputation by asking: "What do I want to be known for?" Then regularly check if you're acting in alignment with that desired reputation. Use this to guide both your business decisions and the content you create. Remember, in Andy's words: "As the world becomes more automated and technology is doing more and more things, it's going to be those human-to-human connections that become more and more valuable." Find out more about Andy Storch : https://andystorch.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| How to amplify your personal brand business with AI, with Alex Curtis & Pete Everitt | 17 mars 2025 | 00:44:23 | |
In this episode, I sit down with my good friends Alex Curtis and Pete Everitt to explore how we're each using AI tools in our businesses. While many people are still figuring out what to do with these powerful new tools, we share practical examples that you can implement right away. AI isn't about replacing people but empowering good people to work more efficiently. For entrepreneurs, consultants, and service providers, these tools can dramatically improve how you serve clients and grow your business. 🔧 Key AI Applications We Discussed Email Management: Using ChatGPT to rewrite emotional responses into professional, direct messages that get results Content Creation & Repurposing: Leveraging tools like Claude AI, CapCut, and Descript to create and repurpose content efficiently Client Service Enhancement: Setting up automations with Fathom for meeting recordings, transcriptions, and AI summaries to provide elevated service Lead Generation: Creating smart workflows with Zapier that process podcast guests through AI to build targeted networks Data Analysis: Using AI to process large datasets for SEO planning, client onboarding, and marketing decisions 💡 Actionable Takeaways Set up an AI workflow to process your emotional communications - When you receive frustrating emails or messages, use ChatGPT or Claude to transform your initial heated response into something professional and effective. Try the "Word Jenga" technique to make your messages clear and concise. Create a system for meeting follow-up - Use tools like Fathom to record and transcribe client meetings, then connect it with Zapier and Notion to organize your commitments and follow-ups. This dramatically improves client service and helps you stay on top of promises. Automate your content repurposing - Instead of manually editing content for different platforms, use AI tools like CapCut or Descript to automatically extract clips from longer videos or podcasts. Turn one piece of content into many with minimal additional effort to maximize your visibility. Remember - the goal isn't to use AI to avoid building your personal brand or being visible. The real power comes from using these tools to amplify your expertise, reach more people, and deliver better results for your clients by working smarter, not har ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Write Your Way to Premium Clients: The Minimalist Approach to Book-Based Marketing, with Anita Henderson | 10 mars 2025 | 00:46:35 | |
In this episode, I had the pleasure of speaking with Anita Henderson, known as "The Author's Midwife," who coaches entrepreneurs and C-suite executives to write, publish, and leverage books as powerful marketing tools. As business owners, we often hear about writing a book but struggle with actually completing one. Whether it's feeling overwhelmed by the process or battling imposter syndrome, many of us keep our book ideas tucked away for years. Anita shared how her clients typically spend 9-12 months crafting their books—far from the "write a book in a weekend" myth—and how a well-crafted book can generate leads and opportunities for years to come. What I found most valuable was Anita's approach to entrepreneurship through her own book, "Becoming the Minimalist Entrepreneur." Her philosophy of clarifying, simplifying, and focusing your business resonated deeply with my observations from hundreds of podcast interviews—true success rarely comes from complexity. 🔑 Key Takeaways: 1 - Clarify, simplify, and focus your business approach. We often complicate our businesses unnecessarily. Instead of trying to do everything, get crystal clear on what you do, who you serve, and how you serve them. When you do something twice, it's part of a process—document it and refine it. 2 - Learn to work inside your comfort zone first. Rather than constantly pushing beyond your comfort zone, perfect your processes and systems within it. Create consistency in how you deliver your services before expanding outward. This creates a solid foundation for sustainable growth. 3 - Make yourself strategically unavailable. Block time away from client calls to think, create, and recharge. Anita blocks one day each week, one week each month, and the last two months of each year—creating both mental space and increased demand for her services. If you're considering writing a book to enhance your leadership brand, remember that nobody else has your unique stories and perspective. Your experiences and insights matter, and the right book can open doors for years to come. About Anita Entrepreneurship wasn’t Anita’s goals list early in her career. She wanted the professional title, the corner office with the window, the assistant right outside her door, the fat paycheck, the expense account, and all the other benefits of corporate success. She got all that, then got burned out. When an unexpected opportunity landed in her lap, she jumped at it. Entrepreneurship called out to her loud and clear. That was more than twenty-five years ago. Since then, she has started two companies (one a partnership), written nine books, and dipped her toe back into corporate a few times before finally retiring from the 9-to-5 more than a decade ago. Anita has also hosted a radio show, an internet TV program, and a podcast. Known as The Author’s Midwife, she now enjoys guiding C-suite execs and seasoned entrepreneurs to write, publish, and leverage their books to position themselves as authorities. As an author coach and book publishing strategist, she shares the secrets to writing and publishing a bestselling and award-worthy book through her Write Your Life Author Coaching Program. She is the author of Becoming the Minimalist Entrepreneur: Lessons Learned From My Journey to Work Less, Earn More, and Play More. Her greatest joy as a business owner is learning from her mistakes and failures. There have been many, which means she’s learned a lot. But the growth and rewards have been instrumental in making her the leader and the minimalist entrepreneur she is today. Anita's Website : https://writeyourlife.net/ Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. | |||
| How to be the Signal in the Noise, with Mark Schaefer | 03 mars 2025 | 00:33:37 | |
As leaders and creators in today's digital landscape, we're all facing the same challenging question: How do we stand out when AI can create endless streams of content? In this episode, I speak with marketing legend Mark Schaefer about his groundbreaking new book "Audacious: How Humans Win in an AI Marketing World." If you've ever felt the pressure to be visible online but worried about "adding to the noise," this conversation is essential listening. Mark reveals why being merely competent isn't enough anymore and shares a practical framework for becoming the signal that rises above the noise. Mark brings 40+ years of marketing wisdom to this discussion, having written 11 books including the one that transformed my own business journey. We explore how personal branding serves as career insurance in an AI world and why making genuine human connections will be your ultimate competitive advantage. 🔑 Key Takeaways Competency doesn't create conversations - In an AI world where perfect intelligence is becoming abundant and nearly free, being merely competent puts you at risk. To thrive, you must find ways to ignite uniquely human "fireworks" that create emotional connections your audience wants to talk about. Break the "pandemic of dull" - Every industry has institutionalized boringness through fear, tradition, or perceived risk. Identify where you can thoughtfully break taboos or challenge norms "for good reason" to create content that matters. Remember: audacity doesn't have to be loud or expensive - it just has to make a difference. Build a fear-free environment - Whether leading a team or running your own business, systematically dismantle the fear that prevents bold ideas. Start with small experiments that build credibility, then leverage those wins to create more audacious work. Today's digital tools make testing bold ideas cheaper and less risky than ever before. I'm recommending Mark's book "Audacious" as essential reading for anyone building a personal brand or expert business. It's filled with examples from creative geniuses who've found ways to rise above the noise while staying true to their authentic selves. Remember: "The most human company wins." In every touchpoint with your audience, look for opportunities to show your face, heart, smile, passion, and compassion. 🚀 Three Action Steps from Mark Invest in your personal brand - Working on your personal brand is like investing in an insurance policy for your career. It's your only sustainable competitive advantage. When you're known and your competitors aren't, more doors open, more calls get returned, and more opportunities come your way. Remember: "The most human company wins" - In every customer touchpoint, look for ways to make it more human. Show your face, heart, smile, passion, and compassion in every interaction - from text messages to complaints, from sales meetings to your website. This is especially crucial in the age of AI. Explore "Audacious" - As Mark shared, this book provides a framework to help you transcend the noise. It collects wisdom from some of the world's greatest creative minds on how humans can thrive in an AI marketing world. The book even features an interactive QR code cover that changes each time you scan it! Find Mark at BusinessesGrow.com where you can explore his blog, podcast, and his new book ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter | |||
| Linkedin Content That Connects and Converts, with Nicole Osborne | 24 févr. 2025 | 00:50:43 | |
Many of us know we should be more active on LinkedIn, but the thought of putting ourselves out there can feel overwhelming. In this episode, I talk with LinkedIn strategist Nicole Osborne about creating content that connects with potential clients rather than just collecting likes from peers. Nicole shares her framework for creating balanced content and explains why visibility doesn't have to mean perfection. We explore how to shift from random posting to strategic content that helps potential clients get to know, like, and trust you – even if they never engage with your posts. 🎯 Key Takeaways: Review your last 10 posts and make engagement easier by asking simple questions that don't require vulnerability from your audience. Instead of "What's your biggest challenge?" try "Which of these tips resonates most?" Focus your content on potential clients rather than impressing peers. Your posts should speak to the person who was on your last sales call or is considering working with you, not other experts in your field. Share genuine glimpses behind the scenes of your work. The processes and meetings you take for granted can help prospects understand what it's like to work with you and build trust before they reach out. ✨ Three Actions You Can Take Today: Audit your last 10 posts – How easy did you make it for people to engage? Look for ways to simplify your questions and reduce friction in the engagement process. Review who your content is really for – Are you writing for peers or potential clients? Check if your posts speak to the actual challenges and aspirations of your target audience rather than showcasing expertise to colleagues. Add more behind-the-scenes content – Share authentic glimpses of your work processes, team meetings, or business activities that help people understand what it's like to work with you. Links: Nicole's free content inspiration guide: wunderstars.com/content-inspiration ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Holy Shift! Productivity... but not as you know it, with Grace Marshall | 17 févr. 2025 | 00:49:41 | |
In this episode, I dive deep into a refreshing conversation about productivity with Grace Marshall, a Productivity Ninja, speaker, and author of multiple books including "Struggle: The Surprising Truth, Beauty, and Opportunity Hidden in Life's Shittier Moments." If you've ever felt overwhelmed by your to-do list or questioned whether you're being "productive enough," this episode will change how you think about productivity. Grace shares her journey from being naturally disorganised to becoming an award-winning speaker and productivity expert, showing that our perceived weaknesses can become our greatest strengths. 🎯 Key Takeaways:
🔨 Actionable Steps: 1 - Apply the "Three Shifts Model" when facing challenges:
2 - When feeling irritated, remember that "irritants are catalysts" - they often lead to innovation and growth if we lean into them rather than avoid them. 3 - Review your current productivity patterns to identify if "high-functioning fear" is driving your actions through fight (overworking), flight (strategic avoidance), freeze (productive procrastination), or fawn (excessive people-pleasing) responses. Connect with Grace at gracemarshall.com where you can grab sample chapters of her books and sign up for her newsletter for regular doses of work-life encouragement. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| The Insider Recipe for Video Success, with Ben Amos | 10 févr. 2025 | 00:49:48 | |
If you've been creating video content without seeing results, or hesitating to start because you're unsure where to begin, this episode is for you. I talk with Ben Amos, author of "Engage: The Definitive Guide to Video Strategy for Business" about transforming your approach to video marketing from aimless content creation to strategic growth driver. Video is no longer optional for business growth - it's the most powerful way to build trust and connect with audiences worldwide. But creating random videos without a framework is like cooking without a recipe. Ben breaks down his proven 7-element strategy that turns video from a confusing expense into a reliable business asset. 🎯 Key Takeaways: Start with OpusClip: Record yourself naturally sharing expertise, then use OpusClip's AI to find compelling segments and add captions. This gives you multiple pieces of content from one recording session. Implement tiered distribution: Structure your content strategy like a pyramid - primary platform (e.g. YouTube) at top, secondary platforms with minimal edits, lead-in teasers driving to main content, and supporting non-video channels amplifying reach. Focus on serving one person: Stop worrying about others in your space. If you can help someone right in front of you, create content for them. Your unique perspective matters. 📚 Resources Mentioned: Engage: The Definitive Guide to Video Strategy for Business (Available on Amazon) Free chapter: engagevideomarketing.com/freechapter OpusClip for video repurposing Connect with Ben: LinkedIn: Ben Amos Instagram: @engage_ben Website: engagevideomarketing.com ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| The Five Levers of Business Growth with Dr Brenda Hector | 30 janv. 2025 | 00:34:22 | |
If you're running a business but struggling to turn your expertise into profit, this episode is for you. Dr. Brenda Hector shares how systematic, proven approaches can transform your business results - even if you think your industry or situation is "different." In this conversation with ActionCOACH franchisee Dr. Brenda Hector, we explore the power of following tested business systems rather than trying to reinvent the wheel. She breaks down why many business owners remain stuck despite having great skills in their field. Three key takeaways: 🔄 Find and follow proven systems - Successful businesses aren't built on constant innovation, but on implementing what's already known to work. Look for established frameworks and processes instead of starting from scratch. 👥 Get accountability - Just like having a gym buddy makes you more likely to work out, having someone to answer to dramatically increases your chances of following through on business improvements. Consider finding a coach, mentor or accountability group. 🎯 Set clear goals - Without a specific destination in mind, you'll struggle to say no to distractions and measure progress. Take time to define exactly what success looks like for your business this year. Want to assess where your business stands? Take Dr. Hector's business assessment at [link in show notes] to identify your key areas for improvement. About Brenda Dr. Brenda Hector helps business owners turn expertise into profit as an ActionCOACH franchisee based in Aberdeen, Scotland. With over six years of experience transforming businesses across industries, she specializes in implementing proven systems for sustainable growth. She hosts the Scale Her Up podcast, championing women in business, and guarantees her clients increased profits through ActionCOACH's tested methodology. https://brendahector.actioncoach.co.uk/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| How to get your product right before you market, with Al Tepper | 24 janv. 2025 | 00:41:06 | |
In this episode, I sat down with Al Tepper, founder of Tepfu Marketing and the Lazy Marketing Academy. We explored the fundamentals of sustainable marketing success and why many businesses struggle to see results from their marketing efforts. Al brings over 25 years of experience helping six and seven-figure businesses develop effective marketing strategies. He shared invaluable insights on why businesses need to focus on stability before scaling, the importance of productisation, and why genuine relationships trump quick marketing wins. 🎯 Key Takeaways: 1. Marketing starts with product stability - Without a clearly defined, "productised" offering, even the best marketing efforts will struggle to convert. Before investing heavily in marketing, ensure your product or service is well-defined and consistently deliverable. 2. Short-term wins need long-term strategy - While quick wins are important for building momentum, sustainable growth requires balancing immediate results with long-term brand building. The best time to start marketing is when you don't need it. 3. Relationships drive real growth - In an age of AI-generated content and paid advertising, authentic relationships and genuine service remain the most powerful drivers of business growth. Focus on building genuine connections rather than chasing viral moments. ⚡ Actionable Tips From Al: 1. Try the Grayscale Phone Hack - Set your phone display to grayscale to reduce distractions and boost productivity. This simple change can dramatically decrease how often you get pulled into your device. 2. Read "The Go-Giver" by Bob Burg - This book provides valuable insights on how strategic giving can drive business success and relationship building. 3. Help Others When You're Struggling - When facing challenges, reach out to help someone else. This mindset shift can improve your perspective and create valuable connections. Find out more about Al. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| How to add genuine value to your network, with Bob Burg | 16 janv. 2025 | 00:27:43 | |
As a leader in your field, building strong relationships and generating referrals is crucial for the growth and success of your business. In this episode, I speak with Bob Burg, the best-selling author of "The Go-Giver" and a master at cultivating win-win relationships. Bob shares his insights on: 🎯 Shifting your focus from getting to giving and providing immense value to others 🌈 Creating a benevolent context for your success by building a network of people who know, like, and trust you 🌉 Using the "referral bridge" technique to comfortably ask for referrals Key Takeaways: 📝 Script your referral ask until it becomes natural and authentic. Practice makes perfect! 🔍 Research and listen to understand what your clients and network truly value. Don't assume everyone values the same things you do. 🎁 Focus on consistently providing value to others without attachment to what you'll receive in return. Trust that good things will happen as a result. About Bob Burg For more than 30 years Bob Burg has been successfully helping entrepreneurs, leaders, and sales professionals to build relationships, communicate their value, and accelerate their business growth. Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann, that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold well over a million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time. Bob is creator of The Go-Giver Academy online learning portal featuring The Go-Giver® Success Vault which includes all of his online courses as well as additional business-building resources. He also publishes the very popular Daily Impact email. Both of these can be accessed at his website, which is burg.com. Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and serves as part of a South Florida rescue, foster, and adoption organization. Visit Bob Online : https://burg.com/daily-impact/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Embracing AI in your content creation, with Ian Anderson Gray | 09 janv. 2025 | 00:36:59 | |
---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Ask Holes Are Everywhere, with Kerri Burchill | 19 déc. 2024 | 00:41:21 | |
As leaders and business owners, we've all encountered people, whether our team, clients or people in our network, who repeatedly ask for advice but never take action - the "Ask Holes." In this episode of Building your LeaderBrand, leadership expert Kerry Burchill breaks down how these behaviors impact organizations and shares practical strategies for getting unstuck. Whether you're leading teams, running a consulting practice, or building client relationships, understanding how to identify and address Ask Hole behaviors is crucial for driving real progress and avoiding frustration. Three Key Takeaways: 🎯 Practice active listening before jumping to solutions. When clients or team members share challenges, resist the urge to immediately offer fixes. Give them space to fully articulate their situation and come to their own realizations about what needs to change. 🎯 Get voice-of-customer feedback directly from the source. Have your clients or team members gather input from the people they serve rather than making assumptions. This creates natural buy-in and surfaces unexpected insights. 🎯 Trust that you're already "the whole package." Don't let the pursuit of endless certifications or perfect systems stop you from taking action. Your existing experience and expertise are likely more than enough to start making an impact. About Kerri It's a fast-paced world and we all get caught in the day-to-day spin. Kerri helps leaders and teams slow down, get clear on their True North and develop a synergy to achieve ambitious goals. Slowing down might look like 1:1 coaching, leadership development, team development, training, or a multitude of other support tailored to your situation. Kerri has been fortunate to have worked in three countries and with a variety of fields, including: education, healthcare, manufacturing, recruitment, real estate, and financial investment. In all of these experiences, there is one theme: when adults work together, teams thrive and success increases. She has an interesting story about what took to these countries, but I’ll leave that to her to explain. Kerri has over 15 years of academic training and 25 years of people development. Kerri has taught adults at Johns Hopkins University, University of Michigan, Eastern Michigan University, and others. Her formal academic training includes a PhD in educational leadership from Eastern Michigan University, a Master of Education (University of Alberta), a Master of Human Resource Management (DeVry). https://www.kerriburchill.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| How to Communicate with Confidence and Impact, with Chris Marr | 12 déc. 2024 | 00:40:04 | |
If you're a leader, entrepreneur or executive looking to level up your leadership brand, this episode with Chris Marr, author of "The Authoritative Coach", is a must-listen. In his book, Chris shares his framework for building a strong coaching practice rooted in authenticity and service. And in our conversation, he brings that same level of clarity and insight. As someone who helps experts turn their brilliance into sustainable revenue, I know how important it is to have a strong personal brand rooted in authenticity. And Chris embodies that completely. Here are three key takeaways from our conversation: 🔑 Ego can hold us back from being great coaches and communicators. It's not about having all the answers, but about asking the right questions to bring out the best in others. 🔑 Action cures fear and leads to growth. The best thing you can do is step into difficult conversations or decisions and deal with them head-on. That's where true personal and professional development happens. 🔑 AI tools like ChatGPT and Fathom can help you deliver a higher level of client service and free up your time for more valuable activities. If you're not using these tools, you're not doing your best work. About Chris Chris Marr, hailing from Dundee, Scotland, is a veteran business coach with over 15 years of experience. His journey began in sales and marketing, eventually becoming a certified They Ask, You Answer coach, working alongside Marcus Sheridan for the past decade. Chris has a proven track record of guiding seven and eight-figure businesses globally, enhancing their sales, marketing, and leadership teams. His expertise has driven growth in traffic, leads, sales, and profits. Today, Chris specializes in empowering leaders, coaches, and consultants to move beyond people-pleasing habits, instilling authoritative practices for outstanding client results and robust business success. Website : theauthoritativecoach.com ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| How to Attract High-Quality Clients and Grow Your Business, with Matthew Kimberley | 05 déc. 2024 | 00:41:32 | |
As a leader, entrepreneur, or executive, you know how crucial it is to establish a strong personal brand that attracts the right clients and drives business growth. But where do you start? On this episode of Building Your Leader Brand, I sit down with Matthew Kimberley, co-author of Book Yourself Solid for Coaches and Consultants, to discuss the frameworks and principles that can transform your business. Three Key Takeaways: 🔒 The Power of Red Velvet Rope Policy: Learn how to create a filtration device that attracts only the right clients who energize and inspire you, and why this matters for the holistic health of your organization. 📈 The Often-Overlooked Secret to Credibility: Discover why investing in your personal credibility is crucial for success in the coaching and consulting business, and how to fix the "low-hanging fruit" that may be holding you back. 🚀 Simplifying Success with Intentional Action: Understand how to create momentum and gravity in your business by focusing on simple, yet powerful daily actions that drive results, as outlined in Matthew's highly effective lead magnet, "The 5 Things You Need to Do Every Morning to Get More Clients in the Next 60 Days". More about Matthew : https://marketingforcoaches.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| The REACH Daily Sales Ritual ~ Bob Gentle | 13 nov. 2024 | 00:08:15 | |
If you've ever felt overwhelmed by complex sales frameworks, I created this episode just for you. Today, I'm introducing the REACH daily sales ritual—a simplified, intuitive approach I designed specifically for busy business owners, not just sales professionals. I'll break down how successful business owners ( who actually sell ) naturally reach more people and achieve their goals, focusing on relationships, expansion, activation, connections, and highlights. Join me as I explain how to implement this flexible, intentional process to boost your sales and ultimately grow your business. If you're ready to transform your sales strategy, let's dive into the REACH daily sales ritual! Get Access to the REACH Ritual Guide Here: amplifyme.agency/reach ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Your Authority Paradox - Why Experts Stay Invisible, with Linda Ugelow | 04 nov. 2024 | 00:38:50 | |
Ever notice how the most brilliant experts often remain hidden in plain sight? 💡 Here's a mind-bender: what if the thing holding back your business isn't your expertise or strategy, but simply your relationship with being seen? In this episode, I speak with Linda Ugelow, author of "Delight in the Limelight" about transforming that fear of visibility into genuine confidence. Linda shares her own journey of overcoming decades of speaking anxiety despite being comfortable performing dance on stage. Her story demonstrates how our relationship with visibility is often rooted in past experiences rather than present reality. What fascinates me is how Linda approaches this transformation - not through "managing" fear with breathing exercises and affirmations, but by actually removing the fear at its source. This resonates with my own journey from avoiding visibility to embracing it as a crucial part of building authority. Three key takeaways that you can implement today: 🎯 Start with private practice before going public. Create daily "captain's log" style videos just for yourself to normalize being on camera without the pressure of an audience. This builds genuine comfort with video presence before tackling the separate challenge of sharing content. 🎬 When recording content, focus on connecting with your "right-fit" third rather than trying to please everyone. Recognize that roughly one-third of people will naturally resonate with your authentic style - these are the ones worth showing up for. 🔍 Watch yourself back with curiosity rather than criticism. Look for what you like and appreciate about your presence. This shifts your relationship with self-expression from judgment to growth and makes rapid improvement possible. Linda's perspective adds an important dimension to my work helping experts build visibility and authority. Her framework shows how addressing the psychological barriers to visibility often matters more than technical speaking skills or content strategy. Let me know if this episode resonates with your own visibility journey. What's your biggest challenge when it comes to showing up more boldly in your business? About Linda, Linda Ugelow (YOU-guh-lo) is a speaking confidence coach, podcast host, and author of the book, Delight in the Limelight: Overcome Your Fear of Being Seen and Realize Your Dreams and hosts a podcast of the same name. Formerly stricken with public speaking fear herself, she now helps entrepreneurs, coaches, and business leaders transform their experience of speaking from dread to delight whether online or on stage, in the media or the meeting room. https://lindaugelow.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Turn On Your Creativity - 2 Minutes to Better Business Ideas, with Julie Stout | 28 oct. 2024 | 00:42:30 | |
Many people feel they’re not creative. They’re wrong - they just need to understand how to harness it. Having rapid access to your own creativity can transform your business - so how do we make it happen? This week on ‘Building your LeaderBrand’ spoke with Julie Stout, an entrepreneur and marketing agency owner who has spent 23 years in business. Julie shared powerful insights into developing creativity as a business skill and how to blend creative approaches with technical execution. Drawing from her experience in manufacturing and B2B sectors, Julie reveals practical methods for unlocking creative thinking in even the most analytical environments. Three Key 🔥 Takeaways: ⏰ Start your creativity practice with just 2 minutes daily - Julie recommends setting a timer and practicing non-judgmental brainstorming, particularly right after a shower when your mind is most receptive. This builds your connection to creative flow and strengthens your ability to generate ideas on demand. ⏰ Allow ideas to emerge over time - Like artists developing concepts through multiple sketches, business ideas don't need to arrive fully formed. Julie emphasizes the value of viewing "failures" as building blocks, letting solutions develop organically through iteration rather than demanding instant perfection. ⏰ Set up your mind for solutions - Before bed, clearly state the problem you want to solve. Your subconscious will work on it overnight, often leading to breakthrough ideas in the morning. This intentional approach to problem-solving helps harness your natural creative abilities. And there is sooo much more. About Julie Creativity coach, consultant, speaker and podcaster. ▶ Helping individuals and businesses move from underdogs to champions to superhero. With over two decades at the helm of advancreative, I have pioneered frameworks that transform challenger brands into industry leaders. Our agency's cornerstone lies in infusing creativity and innovation into marketing programs, driving substantial SEO results and fostering an environment where ideas flourish. Leading the charge for a 'Creative Revolution,' I provide organizations with the tools to escape the confines of conventional thinking. This is showcased through my unique Creative Fuel Bootcamp and the influential "Creative Fuel for Underdogs" podcast, where we empower listeners to tap into their 'Clear Thinking Channel' and harness their untapped potential. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Personal Wellbeing & Sustainable Business Growth, with Mike Morrison | 21 oct. 2024 | 00:39:25 | |
Mental health problems, just like physical problems, range from a boo boo to a full blown crisis. We know how to take care of our physical bodies but business owners are both stoic and, with mental health - kind of accident prone. There’s a lot of pressure. In this deeply personal episode, Mike Morrison (founder of Membership Geeks) joins me for an honest discussion about mental health in entrepreneurship, sharing his own experience of clinical depression and building a successful online business. 3 Key Takeaways: 1. Create a "zone of peacefulness" around your business by setting clear boundaries and being selective with clients. It's not about being difficult - it's about protecting your mental wellbeing. 2. The gap between your public persona and private reality can create mental strain. Being authentic about your struggles doesn't diminish your brand - it makes you human. 3. Success doesn't eliminate mental health challenges. Even highly successful entrepreneurs deal with imposter syndrome and anxiety. The key is acknowledging these feelings and seeking appropriate support. Resources Mentioned Membership Geeks Instagram: @membershipgeeks Connect with Mike Morrison Find Mike Morrison and Membership Geeks across social media platforms @membershipgeeks, with Instagram being his primary platform for engagement. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Why Followers Don’t Buy & How to Fix It!, with Louise McDonnell | 14 oct. 2024 | 00:42:22 | |
Some build lead generation power ☢️ stations and others build lame 😒 ducks? In this episode of Building Your Leader Brand, I sit down with Louise McDonnell to unravel the real secrets behind making social media work for your business. We’re not talking about going viral or racking up likes—Louise shares how even small accounts can drive real, measurable sales Whether you’re stuck in the ‘nurture trap’ or simply spinning your wheels trying to see a return on your social media efforts, this conversation is packed with insights you can start applying right away. If you’ve ever wondered why your social media followers aren’t converting into paying customers, this episode is for you. Here’s a quick teaser of three key takeaways: The one powerful shift you need to make to turn your followers into buyers without being ‘salesy’. How to create ( and use ) a lead magnet that actually attracts your ideal customer (not just random downloads). Why growing your email list is the single most important thing you can do to boost your sales—and how to do it right. About Louise Louise McDonnell is an award-winning social media strategist, coach, and trainer with over a decade of experience. As a four-time best-selling author, she has helped thousands of businesses transform their social media presence into powerful sales engines. Louise's innovative strategies and creative insights offer a fresh perspective that leads to real, tangible results. Her approach focuses on practical, actionable steps that drive engagement, generate leads, and increase sales. Louise's passion for helping businesses succeed online is evident in her dynamic coaching style and the success stories of her clients. https://www.sellonsocialmedia.academy/freeguide ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| How to lead teams, clients, audience & even yourself, with Dr Bill Gentry | 07 oct. 2024 | 00:40:43 | |
In episode 281 of Building Your LeaderBrand, I sit down with Bill Gentry, an industrial organisational psychologist, leadership expert, and author of Be the Boss Everyone Wants to Work For: A Guide for New Leaders. Bill shares practical leadership lessons from his experience working with new leaders, emphasising the importance of fit, empathy, and self-awareness. Whether you're leading a team, your clients, your audience or yourself, Bill's actionable advice can help you become the leader people want to follow. Key Takeaways:
About Bill Connect with Bill : https://www.linkedin.com/in/williamagentryphd/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Networking Strategies & AI Applications for Small Business, with Cheryl Laidlaw | 30 sept. 2024 | 00:33:28 | |
If you run a business then making sure you are front and centre wherever opportunities happen often seems more a matter of luck than design. My business is all about changing that for clients. When I find someone doing smart things which get me excited - I love to share. In this week’s episode I ‘finally’ had the pleasure of chatting with Cheryl Laidlaw, a exceptional web designer and small business AI educator, who shared her secret sauce for mastering AI tools and leveraging technology to boost productivity and enhance personal branding. We also spake about some crazy smart, simple SEO / lead gen hacks you can literally steal ( or recreate 🙄 ) and - yes there’s more - some networking strategies which will drop you right into the centre of where the opportunities happen. Episode Highlights: Mastering AI 🤖 Prompts: Cheryl emphasises the crucial role of crafting effective AI prompts to achieve accurate and useful outputs. By mastering this skill, professionals can significantly streamline their workflows and create high-quality content with AI's help. Networking 🤗 Synergy: Cheryl co-founded the "Work the Room" networking event, showcasing the power of blending in-person interactions and an online presence. This approach not only fosters deeper connections but also amplifies business opportunities and trust within professional communities. Niche 🎯 Focus for Success: Specialising in a niche, particularly in industries like the medical field, can elevate a brand's credibility and trust levels. Cheryl shares how her strategic focus on building websites for medical professionals has created substantial success and continuity for her business. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| How to Outsmart Your Own 🧠 Thinking , with Laura Aura | 16 sept. 2024 | 00:31:48 | |
In this episode of The Personal Brand Business Show, I had a conversation with Laura Ora, a speaker and coach from Pennsylvania. Laura shares her journey of transitioning from a successful branding agency to pursuing full-time speaking and offers profound insights on personal growth, authenticity, and professional evolution. Laura's mission is to discover and then empower people to embrace what they 'really' want and overcome mental barriers that hinder their progress towards those previously 'unreasonable' goals. This interview is a lot of fun. 🔑 Key Takeaways 🔑 Authenticity Over Professionalism: Laura emphasises the value of being your authentic self in both personal and professional settings. She explains how portraying her true self led to greater satisfaction and more fitting opportunities—proving that authenticity attracts the right clients and prevents burnout. Action Breeds Opportunity: Both Laura and I discuss the importance of taking decisive action to discover new paths and opportunities. Movement and exploration are crucial for personal and professional growth, highlighting that clarity often comes through action rather than overthinking. Embracing Individuality: Laura advocates for individuality and authenticity, encouraging people to draw inspiration from others while adapting it to their unique context. She stresses that understanding and embracing what makes you different is essential to avoid burnout and foster continuous growth. About Laura LauraAura is a Speaker and Mindset Coach for driven women, guiding them to learn how to honor their energy and truly listen to what they want instead of what they’ve been taught they should. Laura is a vibrant speaker, coach, author, and host of The Gutsy Podcast, a Top 100 Podcast, and all-around visionary. She’ll be the first person to push you out of your comfort zone and the last to hug you as you head to the next level of your life. Laura online : http://www.lauraaura.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| How to Optimise for Passion & for Profit, with Jenna VanLeeuwen | 09 sept. 2024 | 00:36:20 | |
In this episode I'm chatting with Jenna VanLeeuwen about the often-overlooked aspects of financial strategy that can make or break your business. From balancing work you love with essential growth activities like sales and marketing to planning for future financial stability, this conversation is packed with practical advice and wisdom. 🔑 5 Keys that Listeners Will Learn 1. Optimising Business Levers - Discover how to utilise your business levers for financial freedom and why it’s crucial for your long-term success 2. Quarterly Planning System - Jenna shares her game-changing quarterly planning system that can significantly reduce stress and improve time management. 3. Proactive Financial Management - Learn the importance of forward planning and forecasting to avoid unexpected tax bills and financial stress. 4. Personal vs. Business Finances - Understand the interconnectedness of your personal and business finances and how to manage both effectively 5. Building Financial Buffers - Explore strategies for creating financial buffers that provide security and flexibility. Aout Jenna I help online business owners, digital creators, influencers, and consultants create a life they love. Aligning Wealth is the financial advisor chosen by: Course and content creators, Influencers, and consultants We’re their go-to financial partner, helping them optimize their finances, increase their impact, and provide the support they need to build their ideal lives. For many of my clients, this means avoiding paying unnecessary tax, thoughtfully managing investments, building sophisticated retirement strategies, and navigating liquidity or exit events. Above all, I help entrepreneurs optimize their success to create long-lasting wealth in line with their values and vision. https://aligningwealth.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Simplify to Amplify : Virtual Assistants & Leadership, with Kris Ward | 02 sept. 2024 | 00:47:16 | |
In the latest episode of The podcast, I sat down with Kris Ward to talk about how entrepreneurs approach their business time, team, and toolkit management. Kris shares some real belters on reducing work hours, improving productivity, and the vital role of Virtual Assistants (VAs) can play when you get it right. 🎙 Key Takeaways: - Team Building & Efficiency: The importance of building a supportive team and integrating streamlined processes. By incorporating VAs into leadership training and daily operations, many business owners can reclaim their time and achieve work-life balance. - Debunking the Hard Work Myth: Kris challenges the glorification of excessive effort in entrepreneurship, suggesting that suffering isn’t a prerequisite for success. Efficient delegation and proper support systems create more opportunities for growth without burnout. - Strategic Time Management: Through personal experience, Kris explains how systems and “super toolkits” can significantly boost efficiency, allowing entrepreneurs to focus on strategic tasks rather than getting caught up in daily grind. freegiftformkris.com ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| How to reset your Mindset, with Sean Osborn | 26 août 2024 | 00:42:54 | |
Today on The Personal Brand Business Show I'm speaking with Sean Osborne who shares his journey from homelessness to building a multimillion-dollar tech company by age 30. Sean broke down the importance of having a solid email list as an unshakeable business asset and we delved into mindset mastery, the impact of surrounding yourself with successful people, and ( you won't want to miss this ) how mirror neurons influence our behaviour. Sean also gave us a sneak peek into his upcoming book on human potential. Don't miss his very practical insights on challenging your limiting beliefs ( yes - you have them ) and the power of acting as if you’ve already made it! https://www.thinkingbigcoaching.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Mastering Productivity and Avoiding Shiny Object Syndrome with Louise Miller | 19 août 2024 | 00:31:23 | |
This week on the podcast I'm speaking with incredible productivity mentor, Louise Miller! We delved into the secrets behind maintaining sanity while launching multiple ventures, the critical importance of starting where you are, and the magic of focusing on the essentials. In this episode, Louise and I tackled various topics, from tackling the shiny object syndrome to creating a crystal-clear vision for your life and business. Here are just a few of the golden nuggets you'll discover: 🔑 Key Takeaways: 1. How to Launch Big Initiatives Without Overwhelm: Discover how one person successfully launched a beta programme, a personal podcast, and a summit with 35+ speakers within just three months—without burning out! 💥 2. The Power of Incremental Growth: Louise and Bob discuss why starting where you are and growing step-by-step is the secret sauce to long-term success. 3. Beat the Shiny Object Syndrome: They dive into how to resist the lure of the "next big thing" and focus on consistently making offers that matter. 🚀 4. Maximise Your Productivity: Learn Louise's top strategies for managing your time and maintaining your focus, ensuring that you spend it on high-impact tasks aligned with your goals. 5. Clarity and Intention Are Everything: Louise shares how slowing down, making intentional choices, and aligning your daily activities with what truly matters can transform your business and life. 🌼 ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| The Systems of Success in Franchising, with Leslie Kuban | 12 août 2024 | 00:38:28 | |
Great franchises are some of the best thought out and process driven business on the plant and if we know anything about business success - it's largely down to having great systems and following them. This week on the Show I'm joined by one of the world experts on franchise success, Leslie Kuban. We talk about her work helping people make the transition into franchising, her franchise education work and her consulting helping people fully leverage the franchises they own. We also talk about her journey from owning a Mailboxes Etc to becoming a household name in the Franchising. Some key takeaways. 📈 Personal Branding Motivation: Cultivating a strong personal brand within your franchise is crucial. Personal relationships and local presence can set you apart. 🔄 Systematisation and Training: Franchise systems offer varying levels of support in terms of systematisation and training. Leveraging these can help streamline operations and enhance visibility. 💰 Financing Fundamentals: When financing a franchise, a cash injection of 10-30% is typically required, along with good credit and a personal guarantee. Various options like equity lines or retirement plans can be explored. ⚖️ Understand Complexity: Franchising is not a quick success route. It involves significant complexity, cost, and a long-term commitment. Entrepreneurs must recognise this before diving in. 🤝 Collaborative Success: Collaborative skills, patience, and business acumen are key for success. Support and cooperation among franchise owners can enhance the overall experience and success rate. https://www.linkedin.com/in/lesliekuban/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Escape to Consulting, with Brian Herriot | 05 août 2024 | 00:40:03 | |
I'm thrilled to bring you another episode of The Personal Brand Business Show! 🎉 This week, we're talking with Brian Herriot, a seasoned management consultant who helps corporate professionals plan their escape to financial freedom using the getaway car of independent consulting. 🎧 Episode Overview: In this episode, Brian dives into his journey from big-firm consulting to the flexible, fulfilling life of an independent consultant. He shares his secrets to creating a balanced and successful career while maintaining personal fulfilment. 🔑 5 Key Takeaways You'll Gain: 1. The Power of Relationships: Learn why maintaining strong personal connections and seeking referrals can be the cornerstone of a successful consulting business. 2. Clarity in Target Audience: Discover how focusing on successful individuals seeking meaningful career changes can lead to more fulfilling client relationships. 3. Reevaluating Life Goals: Understand the 'happiness curve' and how rethinking your goals in your forties can pave the way for a more satisfying career realignment. 4. Lifestyle Freedom Equation: Brian's unique framework for balancing work and investment income to achieve the lifestyle and legacy you desire. 5. Authority in Consulting: Get insights into how writing a book and collaborating with a specialised team can bolster your credibility and business growth. 📢 Ready to dive in?: https://www.amplifyme.agency/brian-herriot https://www.choosyconsultant.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| How to authentically self advocate on Linkedin, with Gus Bhandal | 29 juil. 2024 | 00:35:42 | |
Nobody like a showoff? ( Really? ) Personally I've always admired people who could authentically self advocate. It's something most people ( me ) struggle with. LinkedIn reflects the wider business community in as much as, despite appearances, it's a world of wall flowers. It's like those humiliating school discos where there are a few noisy confident kids in the middle and the rest of us standing around the edge looking at our shoes and waiting to be *asked* to dance. ( Well - Don't wait to be asked.. It didn't help in school and it's not helping now. ) In this episode, Gus Bahndal, a marketing strategist and social media specialist, dives deep into the world of LinkedIn, sharing his insights and very actionable strategies to help you stand out and grow your business. Here are a few highlights from our conversation: 🔗 Standing Out and Self-Advocacy Gus discusses his journey from being an introvert to becoming a recognised LinkedIn expert. He shares how branding, particularly using the bold colours black and orange, has helped him communicate warmth and expertise. 👥 Building a Genuine LinkedIn Community Learn how Gus found his voice on LinkedIn by sharing personal content and engaging with others authentically. Bob, our host, delves into the mindset needed for business growth and the importance of standing out in the competitive world of marketing. 🏅 Understanding LinkedIn Top Voice Badges Gus clarifies the difference between the orange and blue LinkedIn top voice badges and shares his experience with each. He explains how success on the platform can be measured by engagement and reach, stressing the importance of being authentic. 📈 Importance of Niche Specialisation Discover why specialising in LinkedIn rather than spreading out to multiple platforms can be advantageous, and learn tips on managing workload and avoiding procrastination. 🍳 Valuable Lessons from a Chef Gus recounts a fascinating story about a chef who taught him the value of experience and the importance of sharing knowledge -- a philosophy he now applies to his training and consultancy work. 🌟 Introducing the Uplift Conference Gus co-founded the Uplift Conference with two friends to help people maximise their LinkedIn presence. Tune in to learn more about this exciting event featuring renowned speakers who offer in-depth LinkedIn strategies for business owners, agencies, and marketers. Whether you're a seasoned LinkedIn user or just getting started, this episode is packed with tips and insights that you won't want to miss. Find Gus Online : https://www.linkedin.com/in/mguruuk/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Mindset as a Skillset, Mark Panciera | 22 juil. 2024 | 00:38:16 | |
This week on *The Personal Brand Business Show* I sit down with Mark Panciera, the CEO of The Pacific Institute, for a deep dive into the power of mindset and performance. Mark shares his expertise on controlling and changing our thoughts, managing the "monkey mind," and addressing blind spots and limitations in both personal and professional life. Some highlights from this week's show. Mindset Matters: Discover why being aware of your thoughts is crucial and how you possess the power to change them. Taming the Monkey Mind: Learn effective techniques to stop the downward spiral of negative thoughts. Blind Spots: Understand the concept of personal and professional blind spots and how awareness, acceptance, action, and celebration can drive change. Leadership as a Catalyst: Find out why leaders must work on their own mindsets to instigate positive change within their teams. Comfort Zone Dynamics: Embrace the importance of stepping out of your comfort zone and how a one-time affirmation can shift your mindset. --- About Mark. Mark Panciera is an accomplished business owner, community leader, executive and entrepreneur. As the CEO and Partner of The Pacific Institute, Mark focuses his efforts on driving human performance in organizations, teams, and individuals, working with Fortune 1,000 companies, financial institutions, government agencies, healthcare and educational systems, athletic teams, and non-profit organizations. A well-recognized TED Talk presenter, speaker, and author, Panciera is frequently asked to share his insights and experience. He has appeared on ABC's Wall Street Journal Report, CNBC, and CBC (Canadian Broadcast Company). Additionally, he is a trusted media resource and has been quoted in Forbes, the New York Times, the Miami Herald, and the Fort Lauderdale Sun Sentinel, with featured articles appearing in USA Today and Inc. Magazine. With a strong commitment to community service Mark has been the recipient of numerous recognitions and awards for his exemplary service to many groups and causes. Mark earned a BA in Business Administration from the University of South Florida and an MBA from Florida Atlantic University. https://thepacificinstitute.com/markpanciera-iyf/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| How to do more by doing less, with Charles Alexander | 15 juil. 2024 | 00:37:05 | |
In our latest episode, we dive deep with Charles Alexander, a productivity powerhouse who helps business owners transform their work lives. From tackling the glorification of busyness to making the dream of a four-day workweek a reality, this conversation is packed with actionable insights! Here are three key takeaways you won't want to miss: Balance Over Busyness: Charles urges us to question our addictive need to always be busy, comparing it to unhealthy habits like overeating. Balance is key! Track and Transform: He likens understanding time usage to tracking calories when getting in shape. Before implementing any time management techniques, track where your hours are going using tools like Clockify or RescueTime. Leverage and Outsource: Focus on high-leverage activities and eliminate, batch, automate, or outsource lower-value tasks. Boost efficiency and reclaim your time! About Charles. Charles Alexander has been a full-time Business Coach since 2007. He has coached over 2,000 entrepreneurs to grow their businesses and helped over 250 people start businesses. Then he decided to practice what he preached. After years of seeing the need for video marketing, he started creating Explainer Videos for Busy Professionals in 2015. That part-time business is now a full-time business with proven systems and a team. Charles is the author of Best New Seller on Amazon, Start Now Quit Later and he is the host of the podcast, Do More By Doing Less. Now he uses those real-world experiences and humor to help overwhelmed entrepreneurs and busy professionals to Create Your Own 4 Day Work Week in 90 Days or Less Lastly, and most importantly, Charles is happily married to his wife Sarah and is the proud father of three kiddos, Ava, Lilly, and Lane. https://www.yourcharlesalexander.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| The Coaching Business Flywheel, with Robbie Swale | 08 juil. 2024 | 00:51:30 | |
Welcome to another episode of The Personal Brand Business Show! Today, Bob and Robbie Swale dive deep into the intricacies of building and growing a coaching business. Inspired by Jim Collins' concept of the virtuous cycle, Robbie introduces the Coaching Business Flywheel—a powerful framework designed to gain momentum and achieve sustainable growth over time. In this episode, you'll discover the importance of curating clients, balancing genuine connections with business goals, and the transformative power of co-created experiences. We'll also explore Robbie's "Twelve Minute Method" for productivity and his perspectives on confidence, courage, and effective communication about finances. About Robbie Robbie Swale is a leadership coach and the author of the 12-Minute Method series of books. Alongside his direct client work, he has run coaching, training and facilitation for organisations including Moonpig, Deutsche Bank, 64 Million Artists and the University of Edinburgh. He is the creator of The Coach’s Journey and The Coaching Business Flywheel, and host of The Coach’s Journey Podcast, where he interviews coaches about their journeys into coaching and how they developed successful coaching businesses. http://www.thecoachsjourney.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| How your story powers growth, with Rob D Willis | 17 juin 2024 | 00:39:27 | |
We are known by the stories we tell. And yet many of us either fail to tell the story of our business at all or it emerges knee-jerk and semi conscious and goes off in directions which really don't serve our business or communicate the things which really matter. As solo or small businesses this is bad enough but my guest this week is Rob D Willis - the Story whispered for fast growth startups around the world. He helps them to capture the stories which fuel community internally and which bind audiences and customers more powerfully. The story in your business is ( almost ) *everything* so listen in and do let me know what you think. Rob's Website https://robdwillis.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| How your brand can win the new AI search game, with Jason Barnard | 10 juin 2024 | 00:43:12 | |
Times of transition are times of opportunity and as search marketing and SEO scramble to adapt t generative AI powered search results and conversational search, small brand have more opportunity to thrive than they perhaps realise. This week on the podcast I'm speaking with Jason Barnard, the 'Brand SERP ( search engine rank positioning ) Guy' about how you brand shows up in search is about so much more than Google rankings and that in the brave new world of GEO ( Generative Search Optimisation ) personal brands have a lot to get excited about. About Jason Jason Barnard (The Brand SERP Guy) is an entrepreneur and CEO of Kalicube. Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that! Jason's Website : https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Coaching Shaped Success Strategies, with Janine Coombes | 03 juin 2024 | 00:43:19 | |
Coaches and consultants deliver their services in more ways than you can imagine. They're creative people who change the world. But there's a problem. Great people who do great things can often find it hard to connect with the people who most need them. It's sad and today that's what we're going to step towards fixing. In today's discussion titled "Coaching Shaped Success Strategies," we're joined by Janine Coombes. Janine delves into practical and focused marketing strategies, the nuances of pricing, and the importance of positioning for coaches. There's a lot of value in the conversation for everyone - whether you have a coaching or consulting element in your business or not. About Janine Janine Coombes is a marketing and sales strategist specialising in service offer positioning, pricing and sales for ambitious coach-shaped-people. She’s a dynamic and engaging speaker who has shared the stage with Deborah Meaden and regularly appears on internationally renowned stages such as Atomicon, MarketEd Live and You Are The Media. With over 20 years of experience she has an extensive background in business and marketing having worked with big brands like EE, Orange and Europcar as well as hundreds of entrepreneurs and service based business owners. Her sweet spot is helping coaches and consultants to earn drastically more from their 1:1 services without slogging their guts out or moving to a more complicated business model. She has a business degree, a post-graduate marketing diploma (CIM Dip). She’s a skilled writer and one of the most creative content creators out there having garnered international attention with her sketch style show The Secret Marketing Show. Janine's Jetpack : https://janinecoombes.co.uk/jetpack/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| How to Craft Visual Narrative, with Rubi Zetino | 27 mai 2024 | 00:39:55 | |
Your Personal Brand dictates how you exist in the mind 🧠 of an audience. The degree to which you are intentional about the quality, frequency and intensity of how you show up for others online dictates the 💪 impact of your personal brand. This week on the Podcast I'm joined by Rubi Zetino. Rubi and I have clients in common and her approach to facilitating a premium, no compromise social media presence for her clients inspires and motivates me every day. There are a lot of lessons 🔥 for us all in the chat with Rubi. ✨ The importance of understanding your target audience in marketing ✨ Strategies to maintain momentum and consistency in your branding ✨ Personal branding advice for small businesses ✨ Insightful anecdotes about family and team dynamics in business ✨ The significance of self-care and self-investment in making a positive impact ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| How to excel as a consultant, with Deb Zahn | 20 mai 2024 | 00:42:10 | |
In today's episode of podcast, I chat with Deb Zahn. Deb shares what it takes to become a successful 🤓 consultant, tackling common hurdles like imposter syndrome, and the importance of deeply understanding buyer needs. She dives into how self-reflection and clarity can transform your approach, while emphasising delivering tailored value over rigid processes. We also discuss practical steps for aspiring consultants, from identifying ideal 💥 clients to effective outreach strategies. For those eager to elevate their consulting game, this episode is one not to miss. ⚡️Here are three key takeaways you'll gain from tuning in: 💡 Overcoming Imposter Syndrome: Deb offers practical advice on combating self-doubt by reflecting on past successes and gathering evidence of your skills. 💡 Understanding Your Buyer: The importance of knowing your target audience and tailoring your approach to meet their specific needs and preferences. Deb's insights can help fine-tune your marketing and outreach strategies. 💡 Effective Pricing Strategies: Learn how to set your consulting prices strategically, considering factors like scope and value, and why your past salary should not be the basis for your consulting fees. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| A Legacy where Dreams Come True, with Terry Weaver | 13 mai 2024 | 00:43:40 | |
My favourite movie of all time is Disney's supposed flop 🚀 Tomorrowland. Why? - because it's about how the collective power of positivity and creativity can change the world in very real ways. It's also sci-fi... and a lot of fun. Most people have never seen it. This makes Bob sad. In business this movie is never far from my thoughts. I meet a lot of people but meeting Terry Weaver reminded me powerfully of Tomorrowland. HIs business is - Dreams. As well as being the host of one of the podcast 'Making 🐘 Elephants Fly', authored a book of the same name and he's one of the most impressive coaches I've met. In addition he hosts 'The Thing' conference which he runs twice a year and is a regular speaker around the world. This episode is also full of Tailor Swift references. 🫰 Some key take aways. ❤️ Dream and Do: Terry emphasizes the necessity of not just dreaming big but also taking actionable steps towards realizing those dreams. This includes creating environments like mastermind events where ideas can be nurtured through collective wisdom and mutual support. ❤️ Leadership of Giving Permission: A profound aspect discussed by Terry is the concept of leadership that involves giving others permission to dream and the belief to achieve those dreams. True leadership empowers and opens up possibilities for others. ❤️ Live Intentionally: Get inspired to storyboard your life, using Terry's insights on living with intentionality and focusing on what truly matters, ensuring your personal and professional life aligns with your deepest values and aspirations. Terry's Website : https://terryweaver.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Nurturing Legacy & Lasting Impact, with Mike Young | 06 mai 2024 | 00:35:57 | |
Today on the podcast I'm joined by Mike C Young, a fourth-generation family business operator from Bakersfield, California, who explores into the secrets behind multi-generational success and lasting legacy in his new book 'The Farmers Code'. Mike shares his perspective on the importance of building a personal brand that genuinely reflects your values and allows you to make an ever increasingly positive impact not only on family but the world. Whether you are part of a multi-generational business or just starting out, this episode is packed with valuable lessons on creating a meaningful and enduring impact. Some highlights 1. Building a Meaningful Legacy: Understand the foundation of your personal and business actions—focus on love, integrity, and respect. 2. Authenticity in Branding: Present yourself genuinely; it’s the cornerstone for developing a meaningful personal and business brand. 3. Multigenerational Business Strength: Foster a supportive environment that nurtures strengths and supports weaknesses, paving the way for sustained success. Mikes Website : https://mikecyoung.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| How to activate BRIGHT Mode, with Niki Hutchison | 29 avr. 2024 | 00:38:41 | |
I'm not a fan of expensive 😨 markets research for small business. But I love Niki Hutchison's description of going detective 🕵️♂️ mode to really go deep into discovering what your client really needs as opposed to what you or everyone else assumes they need. Building a niche business around your personal brand is easy when you have a unique perspective on how to move your clients forwards in ways which truly matters to them. This week Niki and I explore networking, events, market research and the rewards for leaders when they step up and own their visibility. Here's what you'll discover in this episode. 1. 🖐️ The Power of Presence: Discover how Niki leveraged speaking opportunities to carve out a name for herself in the world of podcasts and workshops. 2. 🖐️ The Domino Effect of Networking: Learn why networking should be at the core of your business strategy and how it can significantly impact your personal brand. 3. 🖐️ The Art of "Detective Mode" Marketing: Get your magnifying glass ready as you uncover the secrets to efficient, grassroots market research that won't bust your budget. 4. 🖐️ The BRIGHT Framework: Shine a light on your path to success with this six-element guide that Niki promises will keep you fully booked. 5. 🖐️ Cultivating a Marketing Culture: Grasp the importance of visibility, personal leadership, and a proactive marketing ethos within your business – directly from the expert's mouth. Nii's website: https://www.nikihutchison.com/ ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| Unlocking the Solar System Video Strategy, with Dan Bennett | 22 avr. 2024 | 00:49:47 | |
Smart people don't take action without a plan. And for that reason a lot of smart people miss out on some of the most amazing opportunities. Video is hands down the best format for building high value personal brand authority and for moving people to work with you. But without a plan it just looks like a lot of work with no clear structure or outcome. Today on the podcast I'm speaking with Dan Bennett about the simple planning ( the Solar 🪐 System Methodology Framework ) which you can use to put order into the chaos, know exactly what to create and who it's for and relax - knowing you can now launch your video marketing and join us in the stars. ( Too much? ) 🖐️ Grace and Self-Kindnes: Dan shared the necessity of being kind to ourselves when venturing into video creation. Learn why allowing yourself room to grow and improve is crucial for your personal brand journey. 🖐️ In-Depth Video Strategy Tips: Discover Dan's approach to creating a seamless flow of content. His tips on leading an audience from quick, eye-catching videos to in-depth masterclasses could be a game-changer for your brand! 🖐️ Crafting Engaging Content: Dan emphasizes the blend of entertainment, education, inspiration, and practicality. Find out how to add at least two of these elements to make your videos irresistible. 🖐️ Mastering Camera Confidence: Overcoming video cringe is achievable. Dan and Bob discuss the psychological barriers of being on camera and how to transcend them to shine authentically and confidently. 🖐️ The "Solar System" Methodology Framework: A unique proposition by Dan Bennett. Grab a link to his notion page, and dive deep into a structural approach that simplifies the process of content creation and distribution. About Dan With over 15 years of experience in the video production industry, Dan Bennett has journeyed from working with Fortune 500 giants like Harley Davidson and Bud Light to founding Video For Entrepreneurs helping people who film themselves. His mission? To level the playing field for smaller businesses, helping them shine on camera just as brightly as the 'big dogs' with hefty budgets. Dan's expertise spans a diverse portfolio, including projects for iconic brands like Camaro and Nerf, as well as in-depth involvement in Corporate and Government contracting as well as smaller stints in Film & Television. This rich background fuels his commitment to equipping entrepreneurs, professionals, and teams with the skills to look and sound their best in front of the lens. At Video For Entrepreneurs, Dan has pioneered transformative tools like "3-Hour Studio," designed to unlock the power of video content for business growth and “Hot Sauce Editing” which serves creators and companies by solving their pain points in post production through a monthly subscription video editing service. His philosophy is simple yet profound: Entrepreneurs are inherently excellent. Dan's role is to unveil this excellence, enabling his clients to captivate new audiences with their authentic stories. His website : https://vfe.media/vfe ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : | |||
| The CARE Framework: Jessica Phillips's Approach to Relationship Marketing | 15 avr. 2024 | 00:39:21 | |
For your business to forge genuine connections with your ❤️ clients, build a community of fans and not just customers - it needs to be about something bigger than your profit margin. This week on the Personal Brand Business Show I'm speaking with Jessika Phillips from the Now Marketing Groups, host of the legendary Social Media Week Lima and author of the C.A.R.E framework. Join us as we discuss how every business 🫵, should they choose to, can connect more deeply, aim for bigger impact and foster true community - all that while amplifying the bottom line and your impact. 💥 *Build with Belief* - Every team member needs to live and breathe the company's belief system. Your brand manifesto isn't just a document; it's a compass that guides all your business decisions. 💥 *Service over Sales* - At the core of enduring customer relationships is the emphasis on service and giving. As Jessika Phillips exemplifies with her company, Now Marketing Group, nurturing a sense of belonging cultivates brand loyalty far more than any hard sell could. 💥 *Culture is King* - The company's culture shapes its marketing success. Leadership should not only endorse but exemplify the brand philosophy for genuine authenticity. Remember, people can spot a fake from a mile away. Don't miss out on the full breadth of insights from Jessika Phillips about creating deep-rooted business connections and the C.A.R.E framework for brand building. 🌱 🔗 Find more details at nowmarketinggroup.com/care and be part of the conversation on Messenger, LinkedIn, and Facebook. If you've found value in this podcast, please give us a five-star review or a like and subscribe on YouTube! ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||
| The Art of Brand Flyte, with Rich Brooks | 08 avr. 2024 | 00:39:28 | |
This week on the podcast I had the pleasure of talking with *Rich Brooks*, founder of Flyte New Media ✈️ and the Agents of Change brand. Among many things Rich shared a strategic pivot in business that has not only changed the game for his agency but also for anyone looking to make their mark in the digital space. Having been in business for over 25 years, Rich stepped away from day-to-day client work to focus on what truly drives business growth: content creation, sales, and owning the stage. By building and supporting a talented team, he harnesses their expertise and elevates the entire business. 👉 3 Key Takeaways: ⚡️Embrace Visibility: Rich underscores the power of putting yourself out there. Your personal brand is pivotal, whether through staging events, engaging on local news, or leveraging adverts. ⚡️Diversify Your Approach: Relying on a single channel for business is perilous. Rich advocates for a multi-channel strategy encompassing content marketing, relationships, outbound sales, and events like conferences and summits. ⚡️Leverage Expertise: Building relationships with experts outside your immediate team can massively expand your business potential, providing more comprehensive solutions and elevating your brand's authority. ➡️ Check out Rich's insights on not only surviving but thriving in today's agency landscape ( or any service based business ) by having the right mindset, embracing collaboration, and consistently learning from the wider community. Don't miss out on this valuable conversation! For more details about the upcoming summit, visit https://www.theagentsofchange.com/summit and join the fun on April 24th to 26th! About Rich Rich Brooks is founder and president offlyte new media, a digital agency in Portland, Maine, that’sbeen in business forover26years. He is a nationally recognized speaker on entrepreneurship,digital marketing, and social media. He foundedThe Agents of Change, an annual conference and weekly podcast that focuses onsearch, social & mobile marketing. Rich is the author ofThe Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBCaffiliates in Maine. He has also appeared inInc.Magazine, The Huffington Post, Fast Company.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. ---- Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me. | |||