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Explorez tous les épisodes du podcast Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

Plongez dans la liste complète des épisodes de Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.

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TitreDateDurée
Turn On Your Creativity - 2 Minutes to Better Business Ideas, with Julie Stout28 Oct 202400:42:30

Many people feel they’re not creative. They’re wrong - they just need to understand how to harness it. Having rapid access to your own creativity can transform your business - so how do we make it happen?

This week on ‘Building your LeaderBrand’ spoke with Julie Stout, an entrepreneur and marketing agency owner who has spent 23 years in business. Julie shared powerful insights into developing creativity as a business skill and how to blend creative approaches with technical execution.

Drawing from her experience in manufacturing and B2B sectors, Julie reveals practical methods for unlocking creative thinking in even the most analytical environments.

Three Key 🔥 Takeaways:

⏰ Start your creativity practice with just 2 minutes daily - Julie recommends setting a timer and practicing non-judgmental brainstorming, particularly right after a shower when your mind is most receptive. This builds your connection to creative flow and strengthens your ability to generate ideas on demand.

⏰ Allow ideas to emerge over time - Like artists developing concepts through multiple sketches, business ideas don't need to arrive fully formed. Julie emphasizes the value of viewing "failures" as building blocks, letting solutions develop organically through iteration rather than demanding instant perfection.

⏰ Set up your mind for solutions - Before bed, clearly state the problem you want to solve. Your subconscious will work on it overnight, often leading to breakthrough ideas in the morning. This intentional approach to problem-solving helps harness your natural creative abilities.

And there is sooo much more.

About Julie

Creativity coach, consultant, speaker and podcaster. ▶ Helping individuals and businesses move from underdogs to champions to superhero. With over two decades at the helm of advancreative, I have pioneered frameworks that transform challenger brands into industry leaders.

Our agency's cornerstone lies in infusing creativity and innovation into marketing programs, driving substantial SEO results and fostering an environment where ideas flourish. Leading the charge for a 'Creative Revolution,' I provide organizations with the tools to escape the confines of conventional thinking.

This is showcased through my unique Creative Fuel Bootcamp and the influential "Creative Fuel for Underdogs" podcast, where we empower listeners to tap into their 'Clear Thinking Channel' and harness their untapped potential.

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Personal Wellbeing & Sustainable Business Growth, with Mike Morrison21 Oct 202400:39:25

Mental health problems, just like physical problems, range from a boo boo to a full blown crisis. We know how to take care of our physical bodies but business owners are both stoic and, with mental health - kind of accident prone. There’s a lot of pressure.

In this deeply personal episode, Mike Morrison (founder of Membership Geeks) joins me for an honest discussion about mental health in entrepreneurship, sharing his own experience of clinical depression and building a successful online business.

3 Key Takeaways:

1. Create a "zone of peacefulness" around your business by setting clear boundaries and being selective with clients. It's not about being difficult - it's about protecting your mental wellbeing.

2. The gap between your public persona and private reality can create mental strain. Being authentic about your struggles doesn't diminish your brand - it makes you human.

3. Success doesn't eliminate mental health challenges. Even highly successful entrepreneurs deal with imposter syndrome and anxiety. The key is acknowledging these feelings and seeking appropriate support.

Resources Mentioned

Membership Geeks

Instagram: @membershipgeeks

Connect with Mike Morrison

Find Mike Morrison and Membership Geeks across social media platforms @membershipgeeks, with Instagram being his primary platform for engagement.

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The Systems of Success in Franchising, with Leslie Kuban12 Aug 202400:38:28

Great franchises are some of the best thought out and process driven business on the plant and if we know anything about business success - it's largely down to having great systems and following them.

This week on the Show I'm joined by one of the world experts on franchise success, Leslie Kuban. We talk about her work helping people make the transition into franchising, her franchise education work and her consulting helping people fully leverage the franchises they own.

We also talk about her journey from owning a Mailboxes Etc to becoming a household name in the Franchising.

Some key takeaways.

📈 Personal Branding Motivation: Cultivating a strong personal brand within your franchise is crucial. Personal relationships and local presence can set you apart.

🔄 Systematisation and Training: Franchise systems offer varying levels of support in terms of systematisation and training. Leveraging these can help streamline operations and enhance visibility.

💰 Financing Fundamentals: When financing a franchise, a cash injection of 10-30% is typically required, along with good credit and a personal guarantee. Various options like equity lines or retirement plans can be explored.

⚖️ Understand Complexity: Franchising is not a quick success route. It involves significant complexity, cost, and a long-term commitment. Entrepreneurs must recognise this before diving in.

🤝 Collaborative Success: Collaborative skills, patience, and business acumen are key for success. Support and cooperation among franchise owners can enhance the overall experience and success rate.

https://www.linkedin.com/in/lesliekuban/

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Rewiring your mind for your own brand of success, Osmaan Sharif25 Jul 202200:42:19

Entrepreneurs - ever felt like you were trying to squeeze your feet into someone else’s shoes?

This week we’re speaking about how business success is an inside job. How to align your personally designed vision with your own route to success.

This week I’m joined by NLP and Wealth Dynamics expert Osmaan Sharif and we’re talking about how to rewire your mindset and how to quickly find a route to success with much less resistance.

About Osmaan

Osmaan is passionate about enabling individuals and businesses create Rapid Transformations, in their thinking, feelings, behaviours, opportunities and results!

He brings with him a wealth of business expertise from his previous careers within Human Resources, Leadership Development and Customer Services – from both the banking and retail industries.

Both learning and continual development is really important to Osmaan. Since graduating with a M.A. (Hons) in Business and Management Studies, from the University of Glasgow, he has embarked upon a number of further courses and qualifications. These include becoming an American Board of NLP (ABNLP) Certified Trainer and Master Practitioner of Neuro-Linguistic Programming; NLP Coaching and Creating Your Future™ Coaching Processes, Hypnosis and also an Accredited Wealth Dynamics Flow Consultant & Wealth Dynamics/Talent Dynamics Performance Consultant, to name but a few.

It’s not about theory and certificates though, as he uses all his business, training and coaching experience to help his clients make a Rapid Transformation in their lives!! What he loves the most is that even though he knows all of this ‘stuff’, everyday he still gets positively shocked and amazed at the immense power and results that can be achieved by incorporating these simple yet effective mindsets, tools and techniques.

His website : https://www.rapidtransformation.co.uk/

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Your marketing needs to do one thing first, with Mike Allton18 Jul 202200:50:01

This week I'm speaking with Mike Allton - Head of Strategic Partnerships at Agorapulse - My social media management & listening platform of choice. He's also a prolific content creator, marketer, author and sought after speaker in his own right.

We range across lots of topics but home in on the basic tasks your marketing has to accomplish - before you try anything fancy. Fancy don't pay the bills - but these things do.

Find Mike Online : https://www.linkedin.com/in/mikeallton/

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Becoming Superbold, with Fred Joyal11 Jul 202200:46:26

How often to you look back and wish you’d been a little bolder in your choices, responses or actions? If you’re anything like me then the answer is - all the time.

This week on the podcast I’m speaking with the Fred Joyal - author of Superbold. We discuss how to move into a more bold version of yourself systematically and more importantly… safely.

About Fred Joyal

Fred Joyal is an author, speaker, entrepreneur, and business advisor. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST. He has previously written two books on marketing, has dabbled in standup and improv comedy, acted in bad movies and excellent TV commercials.

His latest book, Superbold: from Under-confident to Charismatic in 90 days, is an Amazon and Wall Street Journal bestseller. He once beat Sir Richard Branson in chess and was also a question on Jeopardy. He is an avid cyclist, a below-average tennis player and an even worse golfer. He lives in Los Angeles.

https://fredjoyal.com/

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Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Create amazing experiences to create an amazing brand, with Phil Mershon27 Jun 202200:44:17

The experience you create for others is what sculpts your personal brand. The more depth, magic and transformation there is in that experience the more power there is in that brand story.

This week my guest is Phil Mershon, the Director of Experience at Social Media Examiner, the people behind the extraordinary Social Media Marketing World conference.

We talk about experiences, launching smaller events, personal branding and the power of experience in all areas of our business to shape how people feel about us.

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It's the roadmap to starting, scaling or just fixing your expert business.

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----

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Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Facebook Ads, Personal Branding & Content Balance, with Andrea Vahl20 Jun 202200:41:45

Finding a trusted voice to talk about Facebook ads without the, almost religious, bias of the bro marketers is trickier than you’d think. If you’d listen to some people you feel like a clown if you’re not dropping your life savings into ads.

For me, that trusted voice is Andrea Vahl and I’m thrilled to welcome her to the show this week and to talk about brining balance across your traffic strategies and how to set up your first Facebook ads campaign.

About Andrea Vahl

Andrea Vahl is a Social Media Consultant and Speaker and is the co-author of Facebook Marketing All-in-One for Dummies. Her newest book is Facebook Ads Made Simple. She speaks and trains all over the world and has appeared in top lists on Entrepreneur.com and Inc.com. She is also a stand up comedienne.

Andrea's Site : https://www.andreavahl.com/50ads

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It's the roadmap to starting, scaling or just fixing your expert business.

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Stop surviving and start making things happen, with Dr Eugene K Choi13 Jun 202200:43:47

If you’re like most people then you have good days and bad days. You have productive days and days when nothing works. What’s up with that? How can we be more consistently positive and effective?

If your day consists of just getting by and hoping nothing catches fire then listen in as I talk with Dr Eugene K Choi about how top performers step out of the Survival state, and into their Executive state.

About Eugene

Dr. Eugene K. Choi Pharm. D is a Transformational Mindset Coach and a board-certified clinical pharmacist that is on a mission to help talented heart-driven leaders operate at their highest levels of performance, intelligence, and communication. He firmly believes that by activating the powerful executive brain, it maximizes results not just in business leaders, but in humanity as a whole.

With a background in clinical pharmacy, neuroscience, and business coaching, his unique science-backed process along with the use of groundbreaking technology helps entrepreneurs figure out how to dramatically improve performance, innovate dynamic solutions, and achieve their goals.

Dr. Eugene’s expertise in audience growth has also resulted in him generating over 8 million views on his online articles and over 23 million views on his short films. He has also worked with over 60 entrepreneurs last year alone to help them optimize their mindset and strategy in order to scale their businesses and generate more revenue and impact. These experiences have proven critical in helping clients produce tangible results in both business and in life.

Eugene's website https://www.destinyhacks.co

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It's the roadmap to starting, scaling or just fixing your expert business.

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Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Discovering your passion, purpose and personal brand, with Lisa McGuire06 Jun 202200:36:55

People are motivated by different things. Some are motivated by money, some by acclaim and some by purpose. Most people probably have a blend of all three and the interplay might change from time to time.

This week we’re focusing on the passion people and I’m excited to be joined by the host of the Passion, Purpose and Personal brand show - Lisa McGuire.

Lisa's website : https://thediyframework.com/storyweb

Lisa McGuire is a certified personal brand strategist, business growth advisor, and founder of Your Passion, Purpose and Personal Brand podcast. Her love for knowledge led her to start her career in education and she went on to become one of the founders of a $20M startup. When Lisa realized her gifts no longer fit into someone else’s script, she took the leap to launch her own business in 2018. She is a strong believer in spending as much time as you can working in your zone of genius. Today, Lisa helps consultants and professional service providers do just that using her signature framework, The Difference Is You. They learn to build a personal brand of integrity by leveraging science-based concepts to create a compelling story. Lisa is married with two children and two grandchildren and lives in Atlanta, Georgia where she’s never too far from a grove of trees or the beach.

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----

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Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Building your video marketing confidence, with Diana Muzzall22 May 202200:42:13

I’ve done a little work, looking at what makes people successful online and one things stands out like a soar thumb. Confidence matters. and if not real confidence - then at least the appearance of confidence.

But when you’re online - and you want to appear at all then pretty quickly you discover that an ability to show up on video is the difference between a business and nothing more than an idea.

So this week we’re talking online business life skills and video marketing confidence with Diana Muzzall.

Diana's website :https://videomarketingconfidence.com/

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When life gets crazy discover your Zenatude, with Tamra Earlywine16 May 202200:29:36

Success requires consistency but when life throws you curve balls ( and it does - all the time ) your mindset and then your productivity can take a hit.

For some clients I find this is the number one barrier to success. Consistency is king but the monster is the mindset.

This week on the podcast I’m speaking with Tamra Earlywine from Zenatude about what it takes to maintain your zen when the world around you is, well... just doing what the world does.

Tamra's website :https://www.zenatude.com/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Growing your Clarity, Leadership & Effectiveness, with Ryan Franklin09 May 202200:33:11

This week on the show I’m excited to welcome Ryan Franklin and we’re going to be talking about leadership, self leadership and how if we show up as a better version of ourselves - for ourselves - we’ll impact others more positively and see a positive change in our business as a result.

Ryan’s methodical and diligent approach to building his business online is generously shared and is an outstanding example of how important it is to set solid foundations and to take action every day towards your goals.

Ryan's Site : https://www.ryanfranklin.org/

About Ryan

Ryan is the founder of Christian Leader Made Simple, a leadership coaching and consulting firm established in 2019. 

Ryan knows what it’s like to be unclear about what to do next in leadership and life. He has the ability to guide you and give you the tools you need to bring clarity to more successfully lead your organization forward in a healthy manner. His greatest joy is to help pastors and other leaders with personal growth as they endeavor to make disciples of Jesus Christ. 

Prior to becoming involved in full-time church ministry in 2005, Ryan's natural leadership gifts brought him to the forefront in the field of nursing. He served as a nursing director at George Washington Hospital in Washington, DC, where he was an integral part of restructuring and revitalizing what was a failing health care facility. Ryan currently serves as Assistant Pastor at The Pentecostals of Alexandria where he oversees many aspects of the local church. He is also an executive leadership coach working with many clients located around the United States and Canada.

Ryan is a graduate of Concordia University, holding a Professional Certification: Executive Coaching and Consultation. He is a certified CDR 3-D Assessment Coach. He also is a graduate of Liberty University, holding a Master of Arts in Christian Ministries with a focus in Pastoral Counseling.

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Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Escape to Consulting, with Brian Herriot05 Aug 202400:40:03

I'm thrilled to bring you another episode of The Personal Brand Business Show! 🎉 This week, we're talking with Brian Herriot, a seasoned management consultant who helps corporate professionals plan their escape to financial freedom using the getaway car of independent consulting.

🎧 Episode Overview:

In this episode, Brian dives into his journey from big-firm consulting to the flexible, fulfilling life of an independent consultant. He shares his secrets to creating a balanced and successful career while maintaining personal fulfilment.

🔑 5 Key Takeaways You'll Gain:

1. The Power of Relationships: Learn why maintaining strong personal connections and seeking referrals can be the cornerstone of a successful consulting business.

2. Clarity in Target Audience: Discover how focusing on successful individuals seeking meaningful career changes can lead to more fulfilling client relationships.

3. Reevaluating Life Goals: Understand the 'happiness curve' and how rethinking your goals in your forties can pave the way for a more satisfying career realignment.

4. Lifestyle Freedom Equation: Brian's unique framework for balancing work and investment income to achieve the lifestyle and legacy you desire.

5. Authority in Consulting: Get insights into how writing a book and collaborating with a specialised team can bolster your credibility and business growth.

📢 Ready to dive in?: https://www.amplifyme.agency/brian-herriot

https://www.choosyconsultant.com/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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Using a book as a Personal Brand lead engine, with Scott Turman02 May 202200:37:57

Writing a book to position yourself as an authority in your space is nothing new. But it’s hard and once you have the book how do you make sure it’s not just sitting on the shelf but is out there doing the work for you.

Well it’s not about marketing - it’s about the role you have for the book and the way you leverage it in your business.

Whether you’ve written a book, are half way through or are still on the fence this interview with Scott Turman will have you paying attention and taking notes.

About Scott

Scott Turman is a technologist, entrepreneur, and author that is making book writing accessible. He started his career writing code and cryptographic systems for organizations such as NASA, the US Department of Defense, Disney, and other Fortune 500s.  He is the founder and CEO of BrightRay Publishing, a company that offers writing and publishing services for founders, CEOs, celebrities, sports figures, politicians, and other professionals.  Scott has co-written two books, Stop Getting Fu*ked by Technical Recruiters: A Nerd’s Guide to Negotiating Salary and Benefits which reached Amazon’s Top 10 rank for its category, and How to Build Your Brand with a Book: Establishing Yourself as a Published Expert. Scott was named after Scott Carpenter, the fourth American in space. His father, Arthur Turman, had worked with Scott Carpenter on Mercury-Atlas 7 at NASA.  Scott is married to the Belgian architect Birgit Turman. He lives with his wife and son in Maitland, Florida.

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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Personal branding to support your employee or professional LeaderBrand™, with Christine Gritmon25 Apr 202200:34:32

Life changes and your Personal brand travels with you. This week on the podcast we’re speaking with Christine Gritmon about how her personal brand has adapted to support both her independent practise goals and position her as a true star employee LeaderBrand™.

About Christine

Christine Gritmon empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it–she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Twitter chat, #ChatAboutBrand, and live interview show, Let’s Talk About Brand.

Christine's website : https://www.gritmon.com/

Making a personal branding pivot work really fast, with Ash Borland18 Apr 202200:40:33

When you're really well known for the wrong thing it can hurt your business really badly. But how can you make a radical change to what your personal brand says about you?

This week I'm speaking with Ash Borland about radical personal brand shifts, what it takes and exactly how to make it work in a hurry.

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

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Help them buy into you so they can buy from you, with Britney Gardner11 Apr 202200:32:32

Creating content is a struggle for many. Creating content which works is something most people find challenging. This week my guest on the show is Britney Gardner and we're going deep into how we can not just entertain people, but attract them into our business and impact their lives.

About Britney

Content & marketing strategist Britney Gardner helps online service businesses stop being the world’s best-kept secret & build brand awareness so they can make a difference in more lives.

https://britneygardner.com/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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----

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Levelling up your audience to level up your options, with Mike Morrison & Callie Willows04 Apr 202200:48:43

I heard something from Dan Kennedy yesterday which really popped for me. He talks about businesses which depend on a constant stream of new business as more like “income events” and less real business.

Income event businesses are a hamster wheel - hamster wheels lined with barbed wire and floored with crushed glass. It’s what makes a lot of people dream about Passive income online and truthfully - passive = lazy thinking.

I like to think more about leveraged and retained revenue.

This is a business which scales without necessarily taking more time. In an ideal world you decouple the connection between your ability to generate money from the use of your time.

This week - my guests on the podcast are Mike Morrison and Callie Willows from the Membership Geeks. We’re going deep into the life changing power of Membership style businesses.

The Membership Geeks : https://www.membershipgeeks.com/

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

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The Secrets of the Next Level, with Chelsea Brinkley28 Mar 202200:33:30

You might be the smartest person on earth. You might be the most creative, productive or the hardest worker out there. You have limits, weaknesses and frankly you only have so much time.

If you want to know one of the most powerful secrets of the business owners you most admire then, this is it... teamwork. Not just any teamwork though... we're taking effective people in the right roles.

This week on the podcast I'm speaking with Chelsea Brinkley. Chelsea specialises in recruiting and placing Online business managers and Remote executive assistants.

If you've tried the traditional VA route and found that it just added work and stress then tune in and discover the secret powers of the online super stars.

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

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Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Stacking the odds of success online, with Jenny Wright & Alyson Lex07 Mar 202200:52:10

How can you take expertise, wrap it up in some visibility, credibility and authority.. and then.. monetise it and scale that bad boy?

Well, it can be complicated, but there's a system.

This week on the podcast I'm speaking with Alyson and Jenny from the podcast, System to Thrive, all about how experts can move from 'Best Kept Secret' to a super profitable personal brand business.

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

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----

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Productivity in the eye of the storm, with Mike Vardy28 Feb 202200:37:05

If you run a business then productivity is the difference between a life of struggle and a life of profit and abundance.

When the fur starts to fly and life gets intense ( a normal state for most business owners ) then that's when your systems kick in. Or to put it more elegantly - Frameworks Foster Freedom.

Tune in this week as I talk about being productive in the eye of the storm with MIke Vardy.

About Mike.

Mike Vardy – also known as "The Productivityist" – is a highly-acclaimed productivity strategist and the creator of the productivity philosophy and framework known as TimeCrafting. He's considered to be one of the top thought leaders in the personal productivity and time management space, with over 15 years of expertise under his belt and having coaching hundreds of clients over that timespan.

 His work has been featured in Lifehacker, Fast Company, HuffPost, Inc., and Forbes. Vardy is a renowned international speaker and has taught productivity practices on popular online education platforms CreativeLive, Skillshare, and LinkedIn Learning where his courses are among the most popular in the business category. He also hosts A Productive Conversation with Mike Vardy, a conversational podcast that has featured guests such as Seth Godin, Brian Tracy, Keith Ferrazzi, and Gretchen Rubin – and has been downloaded over 5 million times since its inception.

 Mike lives in Victoria, Canada with his wife, daughter, and son.

Starting Six opt-in Mike mentioned: https://productivityist.com/dobedobedo/

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Discovering your difference and making a profit., with Mike Michalowicz21 Feb 202200:31:07

So this week I’m hoping to change some lives.  I don’t say that lightly.  This week’s guest has done that for me and for a lot of people I know - but he probably doesn’t.  

If you’ve been running a business and tried to grow it you’ll be familiar with the paradox of a business which seems to grow but you never make any more money.  Costs go up - the team grows, more clients, shiny premises but - no pay day.

It’s easy to get jaded, get into debt and more often than not - give up.  

This week my guest is Mike Michalowicz. He's the guy who broke me out of that particular Matrix and changed my business from a cash eating monster into a money making machine. As a consequence he changed my life…

About Mike

Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. In his 2020 release Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions). His latest book Get Different (released September 21, 2021) will give you the tools to stand out in any market.

Mike's site : https://mikemichalowicz.com/

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You're not too weird to sell to corporate, Jess Lorimer14 Feb 202200:55:40

Think your business is too weird to sell to corporates? You could very well be more wrong than you think. It turns out there are a lot of reasons why people don't try to sell to corporate which could rather be described as excuses.

But - you don't know what you don't know - so tune in the Personal Brand Entrepreneur Show this week, meet Jess Lorimer and discover how you might be able to uncover a whole new world of opportunity for your business.

About Jess..

Jess Lorimer is one of the UK's leading experts on B2B sales. Having spent her corporate career developing sales teams in over 10 disciplines, Jess set up her own sales training consultancy in 2014. With customers in over 17 countries, her proven, practical and simple B2B sales techniques and processes have been responsible for building some of the best sales teams around the world and helping entrepreneurs sell services successfully and easily into the world's biggest brand organisations.

Jess online : https://selltocorporates.com/

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How to authentically self advocate on Linkedin, with Gus Bhandal29 Jul 202400:35:42

Nobody like a showoff? ( Really? ) Personally I've always admired people who could authentically self advocate. It's something most people ( me ) struggle with.

LinkedIn reflects the wider business community in as much as, despite appearances, it's a world of wall flowers.

It's like those humiliating school discos where there are a few noisy confident kids in the middle and the rest of us standing around the edge looking at our shoes and waiting to be *asked* to dance.

( Well - Don't wait to be asked.. It didn't help in school and it's not helping now. )

In this episode, Gus Bahndal, a marketing strategist and social media specialist, dives deep into the world of LinkedIn, sharing his insights and very actionable strategies to help you stand out and grow your business. Here are a few highlights from our conversation:

🔗 Standing Out and Self-Advocacy

Gus discusses his journey from being an introvert to becoming a recognised LinkedIn expert. He shares how branding, particularly using the bold colours black and orange, has helped him communicate warmth and expertise.

👥 Building a Genuine LinkedIn Community

Learn how Gus found his voice on LinkedIn by sharing personal content and engaging with others authentically. Bob, our host, delves into the mindset needed for business growth and the importance of standing out in the competitive world of marketing.

🏅 Understanding LinkedIn Top Voice Badges

Gus clarifies the difference between the orange and blue LinkedIn top voice badges and shares his experience with each. He explains how success on the platform can be measured by engagement and reach, stressing the importance of being authentic.

📈 Importance of Niche Specialisation

Discover why specialising in LinkedIn rather than spreading out to multiple platforms can be advantageous, and learn tips on managing workload and avoiding procrastination.

🍳 Valuable Lessons from a Chef

Gus recounts a fascinating story about a chef who taught him the value of experience and the importance of sharing knowledge -- a philosophy he now applies to his training and consultancy work.

🌟 Introducing the Uplift Conference

Gus co-founded the Uplift Conference with two friends to help people maximise their LinkedIn presence. Tune in to learn more about this exciting event featuring renowned speakers who offer in-depth LinkedIn strategies for business owners, agencies, and marketers.

Whether you're a seasoned LinkedIn user or just getting started, this episode is packed with tips and insights that you won't want to miss.

Find Gus Online : https://www.linkedin.com/in/mguruuk/

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Discovering the discipline to move past challenges and obstacles, with Sagi Shrieber07 Feb 202200:46:43

Having the daily discipline to do, every day, the things others won't leads to incredible things. Some are born with this grit and build great businesses. Most of us are not - and we don't.

This week on the show I'm speaking with Sagi Shrieber from Commit First about how you and I can cultivate discipline and the mental toughness we need in order to put the tasks others would avoid - first?

Sagi's website : https://sagishrieber.com/

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How anyone can sell more without feeling gross, with Holly MacCue31 Jan 202200:48:00

People buy into you before they buy from you. If that’s true then how can we make that happen and how can we make it scale?

This week my guest on the podcast is Holly MacCue and we’re talking about how business owners can stop being overlooked and start being the only choice.

About Holly

Holly MacCue is an experienced Sales and Messaging Coach and Certified Master Persuader who helps entrepreneurs to be seen as a nobrainer to their ideal clients so they can create effortless sales without paid ads.

Her signature approach shows clients how to attract their ideal customers through powerhouse positioning, crafting unique messaging and using persuasive communication based upon buyer psychology.

Holly has a decade of experience working as a marketing strategist for global brands at corporations like Unilever and P&G where she led the strategy for a $200 million dollar portfolio.

Simultaneously, she built her own passion-driven business to six-figures while only working on it for two days per week.

Holly has helped hundreds of entrepreneurs with client results including doubling their business during Covid and increasing their sales 10x in just 8 weeks.

Her success strategies have been featured in Forbes, The Huffington Post, Real Simple, Marie Claire and more.

She lives in Australia with her husband, two daughters and two cats.

Make sure you grab Holly’s free gift “20 Fuss Free Ways To Find Clients Without Paid Ads or a Big List” www.hollymaccue.com/gift

You can connect with Holly in her free Facebook Community here where she shares hints, tips and resources around how to position yourself as a no-brainer and create effortless sales  https://www.facebook.com/groups/empoweredentrepreneursconnect 

You can also connect with Holly on instagram here https://www.instagram.com/hollymaccue/ 

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Grow up and show up - building the creator habit, with Travis Brown24 Jan 202200:53:48

So the truth is that if you want to get noticed on social media you have to earn attention on somebody else's feed.  This week’s guest does that - pretty much every day on instagram.  There’s frankly nobody else whose posts I save and share more often.

Prolific creators are people I pay attention to - particularly when they give me such value so I’m thrilled to welcome Travis Brown to the show this week.

poddecks.com

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Standing out in a crowded space with your PartnerPowers, with Max Habeck17 Jan 202200:37:46

All over the world there are great people in great businesses that get overlooked.  They fail to meet their potential for reasons that have nothing to do with ability. They’re often the same issues which small business owners face out in the entrepreneurial world.

So this week my guest is Max Habeck.  Max is a very big hitter, working with partners and leadership teams at the biggest consulting firms in the world to help them unleash their PartnerPowers.

About Max

Max has worked in consulting all his life. First, at Kearney, a strategy firm, where he made partner and practice leader. Later, becoming a managing partner at EY, looking after 1,100 people in one of the fastest-growing practices globally. He also wrote two books on post-merger integration, his career theme

Now, he support partners to build standout practices and teams while having a life.

https://maxhabeck.com/

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Find your purpose, take big chances and live like your life is short, with Richie Norton10 Jan 202200:37:33

Some are motivated by money and others are motivated by purpose. Most of us fall somewhere in between.  

This week on the podcast I’m speaking about purpose, passion, making money, doing good, taking chances and living like life is short with Richie Norton. 

No matter what motivates you, you’ll find something to fire you up for the year in this very special episode.

About Richie Norton

Richie Norton is the award-winning, bestselling author of the book The Power of Starting Something Stupid (in 10+ languages) and Résumés Are Dead & What to Do About It.

In 2019, Richie was named one of the world’s top 100 business coaches by Dr. Marshall Goldsmith. He is an international speaker (including TEDx & Google Startup Grind) & serial entrepreneur.

https://richienorton.com/

The meaning of life, money and crypto, Joseph Bojang13 Dec 202100:38:04

Back in the 90’s people thought the internet wasn’t relevant to them.  That looks hilarious now.  Well crypto and blockchain are a bit like that now.

This week I’m joined by Jospeh Bojang from Life. Money. Crypto. And we’re going to explore what all this means for every day folks, creators and how you can get a piece of the action.

About Joseph

Joseph Bojang is on a new mission to help educate business owners and individuals about crypto and blockchain technology. He’s the owner of Web Champs, a digital advertising company dedicated to helping clients grow online. He's a sought-after advertising expert and routinely handles 6 and 7-figure budgets for clients who advertise online.

https://www.youtube.com/channel/UCg0EJaNqiTRBFgKccUFnFIQ

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How to get big results from a small list, with Robbie Samuels06 Dec 202100:47:57

You already know everyone you need to have an incredible business. Most people put all the emphasis on winning new audiences, growing email lists or building communities without giving a moment's thought to the people who already know, like and trust them.  

This week on the podcast I’m speaking with Robbie Samuels, author of ‘Small List, Big Results, Launch a Successful Offer No Matter the Size of Your Email List’

About Robbie

Robbie Samuels is an author, speaker, and business growth strategy coach recognized as a networking expert by Harvard Business Review, Forbes, Lifehacker, and Inc. He is also a virtual event design consultant and executive Zoom producer recognized as an industry expert in the field of digital event design by JDC Events.

Robbie is the author of "Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences" and "Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List." He is a Harvard Business Review contributor.

His clients include thought leaders, entrepreneurial women, associations, national, and statewide advocacy organizations, women’s leadership summits, including Feeding America, California WIC Association, and AmeriCorps.

Robbie is the host of the On the Schmooze podcast and #NoMoreBadZoom Virtual Happy Hours.

Robbie's Bonus : http://www.robbiesamuels.com/gentle

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Personal brand business the Introvert Way, with Susanna Reay26 Nov 202100:43:28

Some people have no problem jumping into personal visibility and building their authority but for many it’s a huge challenge.

Often those people who struggle most - either with the idea of visibility or the practice of achieving it are the introverts of the world.

I know I’ve struggled with this and we speak about it often on the podcast, but when Susanna Raey writes a book about it, then it’s time to jump in and focus on it. 

About Susanna

Susanna Reay is an Online Business Coach, Digital Course Expert, Author and Speaker. She helps introverted coaches package and sell their expertise online so they can achieve the sustainable income and lifestyle they desire. Susanna is the founder of The Introvert Way™ and has worked with over 1000 introverted women globally since 2015.

Get the The Introvert Way™ Roadmap at at https://susannareay.com/roadmap/

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The three levers which unlock small business wealth, Tara Newman22 Nov 202100:40:59

This week we’re talking about money with my personal money muse - Tara Newman. We’re talking about a particular kind of money - it’s what we call PROFIT - and here’s the thing…  not all business make money. 

There’s a sliding spectrum of solvency, ranging from life support through to dream business.  

Today we’re going to talk about how we can move you off of money life support and a little closer to the business of your dreams.

Tara's Website : https://theboldleadershiprevolution.com/

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How to work on your personal brand business game, with Dre Baldwin15 Nov 202100:48:42

What does prolific really look like?  Today’s podcast guest has written 29 books, runs a daily podcast, has a Youtube subscriber base of 125k and has given 4 TedX talks.

We’re talking about discipline, confidence, mental toughness so tube into this week’s podcast, meet Dre Baldwin and learn how to work on your game. 

About Dre Baldwin

In just 5 years, Dre Baldwin went from his high school team's bench to a 9-year professional basketball career. At the same time, Dre built a content publishing empire. 

Blogging since 2005 and publishing videos to YouTube starting in 2006, Dre has published over 8,000 videos with his content being viewed over 73 million times. Dre's daily Work On Your Game Podcast has over 3 million listeners. 

Dre's site : http://ThirdDayBook.com

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Mindset as a Skillset, Mark Panciera22 Jul 202400:38:16

This week on *The Personal Brand Business Show* I sit down with Mark Panciera, the CEO of The Pacific Institute, for a deep dive into the power of mindset and performance. Mark shares his expertise on controlling and changing our thoughts, managing the "monkey mind," and addressing blind spots and limitations in both personal and professional life.

Some highlights from this week's show.

Mindset Matters: Discover why being aware of your thoughts is crucial and how you possess the power to change them.

Taming the Monkey Mind: Learn effective techniques to stop the downward spiral of negative thoughts.

Blind Spots: Understand the concept of personal and professional blind spots and how awareness, acceptance, action, and celebration can drive change.

Leadership as a Catalyst: Find out why leaders must work on their own mindsets to instigate positive change within their teams.

Comfort Zone Dynamics: Embrace the importance of stepping out of your comfort zone and how a one-time affirmation can shift your mindset.

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About Mark.

Mark Panciera is an accomplished business owner, community leader, executive and entrepreneur. As the CEO and Partner of The Pacific Institute, Mark focuses his efforts on driving human performance in organizations, teams, and individuals, working with Fortune 1,000 companies, financial institutions, government agencies, healthcare and educational systems, athletic teams, and non-profit organizations. A well-recognized TED Talk presenter, speaker, and author, Panciera is frequently asked to share his insights and experience.


He has appeared on ABC's Wall Street Journal Report, CNBC, and CBC (Canadian Broadcast Company). Additionally, he is a trusted media resource and has been quoted in Forbes, the New York Times, the Miami Herald, and the Fort Lauderdale Sun Sentinel, with featured articles appearing in USA Today and Inc. Magazine. With a strong commitment to community service Mark has been the recipient of numerous recognitions and awards for his exemplary service to many groups and causes. Mark earned a BA in Business Administration from the University of South Florida and an MBA from Florida Atlantic University.


https://thepacificinstitute.com/markpanciera-iyf/


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How to leverage your cumulative advantage, with Mark Schaefer08 Nov 202100:47:16

A few of my guests are in the category of Legend and this week my guest is on that list. He’s the author of most of my favourite marketing books - and he’s undoubtedly the catalyst to my own content journey.

Mark Schaefer is the author of Known, Marketing Rebellion, The Content Code, Born to Blog and and a bunch of other great books.  Today he's back to talk about his new book - 'Cumulative Advantage : How to build momentum for your ideas, business and life against all odds.'

Mark's site : https://businessesgrow.com/

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How a successful online product launch really works, with Jeff Walker02 Nov 202100:52:37

My guest this week is a name many may never hear. Some might hear it whispered but in certain circles where his name is legend.

If you’ve ever had an an over familiar email from someone who’s opt in you just downloaded or been directed to a free training video series then there’s a good chance it was inspired by today’s guest’s work.

This week we’re spending time with Jeff Walker, author of the best selling  - I’m going to say Handbook - to online business, Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams - Jeff Walker.

About Jeff Walker

Jeff Walker is the author of the #1 New York Times bestseller “LAUNCH”. He teaches people how to launch online courses, products, services, and brands online.

Jeff started his first online business in 1996, and he pioneered the very idea of the online launch. His "Product Launch Formula” transformed the online marketing world from the day it was released in 2005... and Jeff and PLF have never slowed down. Now more than 14 years later, the Product Launch Formula brand is the gold standard in the online entrepreneurial training market. Jeff’s students and clients have done over a BILLION dollars in launches in hundreds of niches and markets... and dozens of countries around the world.

Jeff lives in Durango, Colorado (because he can live anywhere)... and he loves to get outside for all kinds of adventures. He’s been married to his wife Mary for decades. He’s no longer quite as fast as his kids on skis or mountain bikes... but they still let him come along for the ride.

https://masterclass.productlaunchformula.com/

https://jeffwalker.com/

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How to generate referrals without ever asking, with Stacey Brown Randall25 Oct 202100:44:49

So, you know that feeling when someone passes you a referral or brings you a new opportunity?

You know when they do it without you ever asking? That is a golden experience and this week we're going  deep into how we can all generate a little more gold in our lives with Stacey B Randall, author of 'Generate Referrals without Asking' .

About Stacey

Stacey Brown Randall is the multiple award-winning author of Generating Business Referrals Without

Asking, host of the Roadmap to Grow Your Business podcast and national speaker.

She has had the privilege of helping well-known corporations and franchises but her focus is on small

business owners and solopreneurs in the real estate, financial, and professional services industries.

Stacey has been featured in national publications like Entrepreneur magazine, Investor Business Daily,

Forbes, CEO World, Fox News and more.

She received her Master’s in Organizational Communication and is married with three kids.

Stacey's Website : www.staceybrownrandall.com

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Mastering the Virtual Summit, with Jan Koch18 Oct 202100:36:34

So, at some point on your personal brand business journey you’re going to want to go large. 

You want to take those foundations and build something incredible on them and for that - you need an audience and community. 

One of the best ways to approach that is by both hosting and participating in virtual Summits. 

This week my guest is an undisputed prince of the virtual summit and owner of Virtual Summit Mastery, author of the book - ‘The Virtual Summit Mastery Method’ - Jan Koch.

Jan's website : https://virtualsummitmastery.com/

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You are the Brand & Building your content camp fire, with Mike Kim11 Oct 202100:36:37

There are very few people who can truly claim to own the phrase - personal brand expert - despite the name of my podcast - I’m not on that list.

Mike Kim *is* one of those people.  

He’s one of those people who’s persona soothes my instagram feed and still manages to entertain, inspire and educate me with every single post.  

Mike’s been on the show before but this time he’s back with a whole new level of shock and awesome because he’s done what, for most, is a very hard thing. 

www.mikekim.tv

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The Aikido of Personal Branding, with Matt Johnson04 Oct 202100:37:32

If you’re shy, a bit weird or don’t feel comfortable in social settings then I have news for you. You’re not broken. This week my guest is Matt Johnson, author of MicroFamous - Become Famously Influential to the Right People.

We’re talking about how so many of the personality traits you see as disadvantages or barriers can be overcome or even turned into your secret weapon.  

So let’s get your MicroFamous journey started.

About Matt

Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous.

 Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.

Matt's website : https://pursuingresults.com/

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How to be persuasive with integrity, with Johnny Ball27 Sep 202100:35:21

People tend to fall into one of two camps when it comes to persuasion.  

They either think it’s all sleazy manipulation and avoid it or they think it’s all sleazy manipulation and embrace it ( #bromarketers ).

Being persuasive, with intention and integrity is a skill which can be learned.  And for those whose products and services truly change lives - it’s important and a key part of your personal branding.

So how can you be persuasive with Integrity?  This week I’m speaking to Johnny Ball ( @speakinginfluence ), host of the Speaking Influence podcast about how anybody can be more persuasive when it matters.

About Johnny

Johnny Ball is the host of Speaking Influence, the podcast about the psychology and application of influence and persuasion in life and business.

He's a persuasive presentations coach, a professional speaker on topics like podcasting for thought leadership, ethical persuasion and how to get your message noticed.

Johnny's Site : https://presentinfluence.com/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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Succeeding at the tip of the spear, with Sam Pallozolo20 Sep 202100:46:41

Being in business at any stage, can feel like having your feet held millimeters away from a wood chipper - All the time.

That’s life at the tip of the spear.  It’s an uncomfortable place to live.

This week my guest is Sam Palazollo and his company is called Tip Of The Spear Ventures.

Now - that sounds super macho and all, but in reality Sam is all about recognising the challenges and what it takes to succeed and nurturing those in leadership roles.  

Whether you’re a solopreneur or have a giant team - join us as we explore life at the tip of the spear.

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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Moving past the fear of failure, or even success, with Robin Waite13 Sep 202100:47:23

If failing sometimes is inevitable then doesn’t it make sense to have a plan for you’ll systematically turn that to your advantage? I think so and this week on the podcast we’re diving into this and so much more with author and coach Robin Waite.

About Robin

Robin Waite is the founder of Fearless Business, Speaker, Podcast Host and bestselling author of five books including Online Business Startup, and Take Your Shot

As the Founder of Fearless Business, Robin helps coaches, consultants, and entrepreneurs to slow down, create space and confidently charge their worth. Offering insights on Product Architecture, Pricing Your Products and Sales.

Robin's website : https://www.robinwaite.com/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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Getting strategic about your personal brand business, with Alex Brueckmann06 Sep 202100:34:40

If your personal brand is all kind of left to chance then you’ll enjoy this week's guest. Today I’m speaking with author Alex Brueckmann about how to be much more strategic in your personal branding.

https://www.brueckmann.ca/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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How to do more by doing less, with Charles Alexander15 Jul 202400:37:05

In our latest episode, we dive deep with Charles Alexander, a productivity powerhouse who helps business owners transform their work lives. From tackling the glorification of busyness to making the dream of a four-day workweek a reality, this conversation is packed with actionable insights!

Here are three key takeaways you won't want to miss:

Balance Over Busyness: Charles urges us to question our addictive need to always be busy, comparing it to unhealthy habits like overeating. Balance is key!

Track and Transform: He likens understanding time usage to tracking calories when getting in shape. Before implementing any time management techniques, track where your hours are going using tools like Clockify or RescueTime.

Leverage and Outsource: Focus on high-leverage activities and eliminate, batch, automate, or outsource lower-value tasks. Boost efficiency and reclaim your time!

About Charles.

Charles Alexander has been a full-time Business Coach since 2007. He has coached over 2,000 entrepreneurs to grow their businesses and helped over 250 people start businesses. Then he decided to practice what he preached. After years of seeing the need for video marketing, he started creating Explainer Videos for Busy Professionals in 2015. That part-time business is now a full-time business with proven systems and a team. Charles is the author of Best New Seller on Amazon, Start Now Quit Later and he is the host of the podcast, Do More By Doing Less. Now he uses those real-world experiences and humor to help overwhelmed entrepreneurs and busy professionals to Create Your Own 4 Day Work Week in 90 Days or Less Lastly, and most importantly, Charles is happily married to his wife Sarah and is the proud father of three kiddos, Ava, Lilly, and Lane.

https://www.yourcharlesalexander.com/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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How to play the long game and win, with Dorie Clark30 Aug 202100:51:31

I asked Dorie Clarke about her thoughts for choosing what you want to be known for. Her answer still has me reeling. If you’ve ever struggled with niching, why the successful loner is a myth or placing small bets in business can see you winning big then you will love this week’s podcast interview.

​About Dorie Clark

​​Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50. She was honored as the #1 Communication Coach by the Marshall Goldsmith Leading Global Coaches Awards and one of the Top 5 Communication Professionals in the World by Global Gurus. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School. 

She is the author of The Long GameEntrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. 

A former presidential campaign spokeswoman, Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and consults and speaks for clients such as Google, Yale University, and the World Bank. Forbes has declared that “her insights connect marketing, social media, communications, learning technologies, and personal discovery to give us a blueprint for success in the future economy.” 

She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor. You can download her free Long Game Strategic Thinking Self-Assessment at dorieclark.com/thelonggame

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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How to build a personal brand which really matters, with Alyssa Houseknecht23 Aug 202100:43:40

Establishing yourself in the mind of a prospective client is hard enough.  Controlling it is quite another. 

If branding is ‘what people say about you when you’re not in the room’ then you can leave that to chance or you can shape that conversation.

Branding takes lots of forms and is influenced by a lot more than a logo.

This week on the podcast I’m exploring what it takes to build a brand which really cuts through with superstar branding consultant / savant, Alyssa Houseknecht. 

Alyssa's website : https://lysshouse.com/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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The magic of thinking bigger, with Sean Osbourne16 Aug 202100:43:58

Whether your business is a huge success or a trembling failure is largely an inside job.  It’s down to what happens in your head.  So it makes sense to think big and use every tool available to you to optimise your head for success.  

This week my guest is Sean Osbourne and we’re going to jump ‘head first’ into some of the tried and tested techniques super successful people use to consistently have their head on straight, take action on the things that matter and keep pushing forward without burning out.

About Sean

Sean Osborn is a mindset strategist and coach who specializes in getting people to the next level. On his own at 15, Sean went from zero to starting a multimillion-dollar tech company and managing high-level teams for some of the largest companies in the county by the age of 30.

Sean achieved these successes and many more in his life by studying and applying the timeless truths that have been passed down for centuries. As science and technology have advanced, they’ve removed the mystery from why these techniques work and helped Sean develop the Thinking Big Framework, providing a clear road map to supercharging success for anyone who uses it.

Nowadays you will find him coaching, conducting masterminds and workshops, looking for the next great place to do a triathlon vacation, and playing with his granddaughter — all while teaching everything he knows about mindset, and growth through his Thinking Big Podcast.

Sean's Website : https://thinkingbig.info

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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