Episode 70: This week, John Busby is joined by Joe Chura, President & Founder of Go Brewing, to discuss the rise of the non-alcoholic beer market, the branding strategies that set Go Brewing apart, and the importance of building a passionate audience. Additionally, hear about Joe's personal journey from sobriety to entrepreneurship and how it's shaping the future of his brand.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg 

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ 

Check out Go Brewing: https://gobrewing.com/

Check out Joe Chura on LinkedIn: https://www.linkedin.com/in/joechura/ 

Episode 69: Today's conversation is with Mike Begg, Co-Founder and CEO of AMZ Advisers, on Amazon as a Sales Channel. They discuss Mike's entrepreneurial journey, the challenges of selling on Amazon, and why consumers start their product searches there. They also talk about the differences in marketing across the US and Latin America. Mike shares his experience founding AMZ Advisers and highlights the unique strategies they use to drive traffic and sales for their clients.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg 

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Check out Mike Begg: https://mikebegg.me/

Check out AMZ Advisers: https://www.amzadvisers.com/

Episode 60: Today's conversation is Luanne Marek, SVP of Media Buying at Centerfield, on the importance of paid advertising on Google, the role of AI in campaign creation and optimization, the impact of privacy changes on Google Ads strategies, and the emergence of Google's new search generative experience. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the sleep habits of famous people, WcDonald's ad campaigns and Spotify tattoos.
 
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg
 
Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Episode 59: Today's conversation is with Centerfield’s VP of SEO Jaimie Clark to discuss Google's organic listings, algorithm updates, domain ranking abuse, and advice for publishers on how to improve their rankings and adapt to the changing landscape of AI and consumer behavior. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how Old Spice ditched the "grandpa brand" image for a cooler one, the importance of physical fitness for business success, and explore the concept of personal loyalty with a nod to Jerry Maguire.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg 

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/https://www.business.com/b-newsletter/ 

Episode 58: Today's conversation is with Ammunition CEO Jeremy Heilpern to discuss his journey in the advertising industry, founding his own agency, the importance of measurable outcomes, video production, and advice to those starting in the industry. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the comeback of Crocs, an app where you can get day-old baked goods, and the importance of an efficient hiring process. 

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg 

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ 

Watch The Lift As We Fly Hawks video: https://vimeo.com/905761955

Episode 57: Today's conversation is with Centerfield’s SVP of People Operations Gena Romano and VP of Talent and Organizational Development Zelna McGee to discuss the different types of motivation, the impact of motivation on employee engagement and productivity, the importance of purpose, impact, and belonging, and advice for aspiring HR leaders.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg 

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ 

Episode 56: Today's conversation is with Todd Olsen, SVP of Marketing for Kingston Marketing Group to discuss the concept of brand archetypes and how they can be used to create a deeper connection with customers. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss The Office with superfan Billy Liang and how your boss can win a trip to Sandals Jamaica.
 
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg
 
Sign up for the free b.newsletter: https://www.business.com/b-newsletter/
 
Enter your boss into the best boss contest: https://www.business.com/worlds-best-boss/
 
The brand archetypes color wheel: https://marchbranding.com/buzz/brand-archetypes/

Episode 55: Today's conversation is with Carolyn Rodz, CEO of Hello Alice to discuss the importance of small businesses and the challenges they face, changing the perception of small businesses, and closing the funding gap. Additionally, they talk about how Hello Alice supports small business owners.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Visit Hello Alice: https://helloalice.com/

Episode 54: Today's conversation is with Nate Hoskin, founder of Hoskin Capital to discuss his journey of starting a business, the unexpected challenges of being an entrepreneur, and the unmet needs in the market for younger generations. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the downfall of ev's, Pop-Tarts ritual sacrifice of mascot and compostable diapers.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Check out Hoskin Capital: https://www.hoskincapital.com/

Episode 53: Today's conversation is with Centerfield President Anthony Bratti, to discuss personal resolutions, sales kickoffs, maintaining momentum, overcoming challenges and market impressions. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss new sensory friendly hours at Walmart and how a judge issued a unique sentence to an abusive Chipotle consumer.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Episode 52: Today's conversation is with Dr. Tessa Misiaszek, Harvard professor, researcher & author, to discuss the concept of happiness at work, communicating unpopular decisions, and brand building. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the origin story of slinky, whether taller men are paid more, and if Napoleon was actually above average in height.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Listen to The Happy at Work Podcast: https://happyatworkpodcast.com/

Read Branding That Means Business: https://www.hachettebookgroup.com/titles/matt-johnson/branding-that-means-business/9781541701670/

Episode 51: Today's conversation is with Stacy Saal, former executive at Amazon, on what makes Amazon tick + her new venture, Jelly Collective. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how cities are reusing empty offices and a new trippy type of corporate retreat.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Check out Jelly Collective: https://www.jellycollective.com/

Episode 68: Today's conversation is Joe Rare, Owner and CEO of Level 9 Virtual, on Outsourcing Everything for Scale.They discuss Joe's entrepreneurial journey, discussing the challenges he faced along the way. They also talk about the importance of courage and the mental aspects of entrepreneurship. Joe shares his experiences in founding Level 9 Virtual and highlights the unique services offered by his virtual assistants.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg 

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ 

Check out Joe Rare and Level 9 Virtual: https://www.level9virtual.com/

Episode 50: Today's conversation is with Lesley Chou, Research Lead at Google, on the latest consumer shopping research. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the silver economy, how much the 12 Days Of Christmas song items would actually cost, and loneliness at work.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Are you spending your time more as a marketer or are you leading with a consumer-first mindset? For more lead-gen consumer insights, check out Google Ads on Air: Think Lead Gen 2023

Google and Ipsos partnered together on a 2023 Lead Gen research study, to survey over 4000 US consumers on their behaviors - focused on those who have filled out a lead form and/or made a purchase.

Episode 49: Today's conversation is with Tatiana Quaife, founder of Rising Women, on cultivating a growth mindset. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the origin story of M&M and a study that proves angry people do better at certain work tasks.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Rising Women: https://www.risingwomensisterhood.com

Episode 48: Today's conversation is with Anthony Bratti, President of Business & E-Commerce Services at Centerfield, on scaling sales organizations. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss our exclusive interview with the President of In-N-Out.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Episode 47: Today's conversation is with Joanna Swash, Group CEO of Moneypenny, on customer service and retention. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss Airbnb versus hotels and how to give constructive feedback.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Check out Moneypenny: https://www.moneypenny.com/us/

Episode 46: Today's conversation is with Pete Christothoulou, CEO of Xembly, on using AI to improve productivity. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how many employees don’t know how to use AI, how to make an employee take a survey, and a startup that can regrow teeth.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Check out Xembly’s AI assistant: https://www.xembly.com

Episode 45: Today's conversation is with Henna Pryor, executive coach and author, on harnessing your cringe. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss a hauntingly good lesson about remote work and uncover the seasonal retail giant's billion-dollar business.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Get Henna’s book: Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You https://a.co/d/3AghmKu

Episode 44: Today's conversation is with Sangram Vajre, Co-founder and CEO of GTM Partners, on why you have a go to market problem. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how workplace conflict is inevitable and revenge travel.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Get Sangram’s latest book: Move: The 4-Question Go-To-Market Framework https://a.co/d/5Savwbm

Episode 43: Welcome to builders! This week John is joined by Dr. Zoe Chance, a multi-talented writer, Yale professor, researcher, and passionate climate philanthropist, Dr. Chance is here to take us on a journey into the captivating world of interpersonal influence. The two of them discuss what a liking and asking gap are, trading a paperclip and ending up with a car, influencing people to say yes to you, and much more!

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Episode [67]: Today's conversation is with Peter Cohan, Management Consultant, Professor, and Author, on Generative AI and His New Book: Brain Rush. In this conversation, Peter Cohan shares his inspiration for writing his book, Brain Rush, which focuses on investing in and competing in a world of generative AI. They discuss its impact on various industries, including marketing, healthcare, and finance. 

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ 

Check out Brain Rush by Peter Cohan:  https://link.springer.com/book/10.1007/979-8-8688-0318-5

In this episode, John sits down with Celeste Durve and Kelsi Kitchener, co-founders of Viper, an experiential talent agency that creates unforgettable events.
They share their insights and experiences of building a successful business, navigating pandemics and changing expectations, and meeting the needs of younger consumers. They also discuss some of the key concepts that have contributed to their success, including measuring the ROI of a party, creative ways to enhance experiences, and the importance of A/B testing.
Celeste and Kelsi also share some fun anecdotes, including how they received a cold call from Kanye West's CFO.
Whether you're an entrepreneur looking to build a successful business or someone interested in planning unforgettable events, this episode is full of valuable insights and entertaining stories. Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, John speaks with Chantal Rapport, CMO of Upstart , a FinTech firm dedicated to expanding access to affordable credit.
Chantal shares her inspiring journey to becoming a marketing executive and public company CMO before age 30. The discussion covers her passion for leadership in the financial services space, her leadership style, and insights on marketing in the industry.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, John speaks with Ted Vaughn, Author of Culture Built My Brand and Co-Founder of the Historic Agency.
They Discuss:

• The value of company culture and brand identity
• How to re-brand effectively
• More sales and better results when these factors are aligned

Stick around for specifics on how to improve recurring revenue that can be applied to many different industries.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, John sits down with Brittany Hodak, author of the new book "Creating Super Fans". The conversation takes place the morning after the Super Bowl, which serves as the ultimate celebration of superfandom with all the commercials and the NFL. Together, they explore the recipe for creating superfans and how it can be applied to any business, even those in the B2B sector.
Whether you're a small business owner, marketer, or just someone interested in building strong relationships with your customers, this episode is sure to inspire and motivate you to take your customer relationships to the next level.
Enjoy!
More information about Brittany and today’s topics:

• LinkedIn Profile: https://www.linkedin.com/in/brittanyhodak/
• Website: https://brittanyhodak.com/
• Get Brittany’s Book Here: https://www.amazon.com/Creating-Superfans-Five-Step-Multiplying-Reputation/dp/1774580780/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1671576078&sr=8-1

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

We have two fantastic guests joining us today. First up, Kirby Winfield, an investor in AI-based companies. He has his own fund and a residency at the Allen Institute for AI in Seattle. Our second guest is Stew Fortier, an entrepreneur who has focused on content-related businesses, such as Foster and Well Said Labs. Currently, he is the co-founder and CEO of type.ai.
Together, we explore the potential of AI-generated content, its implications for businesses, and how it can enhance customer experience. Kirby and Stew share their expertise and insights on the evolution of AI chat and its impact on communication. They also discuss the challenges and opportunities of working with generative content and the significance of ethical considerations.
So, if you're curious about the possibilities of Chat GPT and generative content, this is an episode you won't want to miss. Tune in and discover how AI can transform the way we communicate and interact with technology.

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

On this episode, John speaks with Sam Johnston, Chief Launch Officer of nth Venture. nth Venture is a venture studio that launches companies from scratch. Discover the unique approach of nth venture and gain insights on the key ingredients for success in early-stage startups. From talent acquisition to product-market fit, speed to market and more, Sam shares his perspective on how to achieve incremental wins and effective planning.
Enjoy!

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

This episode features David Kinard, Chief Revenue Officer of First Choice Health. Trained by Dr. Steven Covey, David reflects on:

• Healthcare for large and small companies
• His perspective on inclusivity
• His personal and professional mission statements
• BONUS - Amazing Wine recommendations

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

This episode features Danielle Guzman, Global Head of Social Media for Mercer and covers what companies need to do to have an effective social media strategy in the new year. It covers topics such as:

• LinkedIn Brand Building best practices
• How to engage with comments
• How to leverage influencers
• How Danielle got her Social Media program started at Mercer

Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Ingram Micro is a Fortune 100 company with (give or take) $50 billion in revenue. In this episode, John speaks with Sanjib Sahoo, Chief Digital Officer of Ingram Micro.
They discuss:

• Digital fitness & operations
• How to make the (previously called) Digital Transformation Blueprint successful
• How he identifies superstars in his organization and the future of leadership

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

This episode features Connie Evans, CEO of the Association for Enterprise Opportunity and discusses her organization’s latest research called “Mending the Tapestry” about the trust gap for black-owned businesses. Connie and John speak about:
Understanding and mending the trust gap
How to be an ally to black-owned businesses
What is a “microbusiness” and what is their impact on the economy.

Her organization also recently published research that you can check out here: https://aeoworks.org/wp-content/uploads/2022/11/Report-Mending-the-Tapestry.pdf

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.

Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Episode 66: Today's conversation is with Jessica Shirra, Fractional CMO, on advice for aspiring Fractional CMOs and the role of AI in marketing. We explore her journey from  marketing to entrepreneurship, the role of AI in marketing, and tips on elevating business strategy for aspiring fractional CMO’s.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ 

Check out Jessica Shirra’s website: https://www.jessicashirra.com/

This episode features Lisa Jones, Chief EyeMail Officer (CEO) at EyeMail and covers the growth of her career and making email marketing more effective with video, but starts with a crazy job decision… the CIA or NASA???
Video best practices - How it can help you stand out
Email Marketing – How it needs to change
Company Culture - How to craft culture in a team spread all over the world
Connect w/ Lisa here: https://www.linkedin.com/in/lisasjones/
Find out more about EyeMail here: https://www.eyemailinc.com/about/
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

This episode is all about business hustle, entrepreneurship and growing a business from scratch. Nicole is CEO of Ama La Vida, which provides coaching for professionals and organizations. We hit on:

- Nicole’s approach to marketing her company
- How to measure the success of coaching programs
- Various strategies to employ when it comes to coaching marketers

If you are interested in what coaching can do for you or your organization, this is the episode for you!

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

This episode is focused on a recent study on the job market for recent college graduates and/or people looking to break into a marketing career. It also serves as an example of a unique approach to comms and PR.  My guest, Ryan McGonagill, Director of Comms & PR at Centerfield, created and launched the study.
He hired 4 marketing interns over the summer for a 10 week internship. Each intern’s job was to apply for their next marketing job and record data about that process. The data was then collected, analyzed and presented as a representation of the current job market.
Check out the findings here: https://www.business.com/hiring/new-graduates-job-search-experiment/
Stick around until the end to hear Ryan’s take on how to approach comms and PR for a brand as well.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

If you want to hear a story about leading successful teams and advancing your career with EQ, this is the episode for you.
This episode’s guest is Deanna Ransom, President and Exec Director of Women in Revenue. Deanna and John speak on what she has learned during her career, including how to respond and process tough feedback. Stick around towards the end to hear more about the mission of Women In Revenue and the results of an annual survey the organization conducts that measures the top challenges facing women in revenue generating positions.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Today’s episode covers the last 25 years of Internet Media with Kirby Winfield, a CEO and/or founder of four distinct internet media businesses. Kirby is currently the GP of Ascend.vc a seed fund investing in businesses in the Pacific Northwest.
John and Kirby cover:
Life and work in a hypergrowth dot-com business
Pivoting from running ads to measuring them
Advice for founders - how to connect with VCs


To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

One of the biggest challenges for a marketing organization is how to effectively understand and communicate if brand advertising and performance advertising are working.  In this episode I share the most important metric, from my perspective, for both brand advertising and performance advertising as well as a way to reconcile them.
I also discuss five ways to improve the performance advertising metric.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Do you belong to any loyalty or rewards programs that get you to spend more than you normally would?
This episode features Joy DasGupta, an expert in Loyalty and Retention Marketing. We talk about:
Why loyalty programs Work
What loyalty programs bring to the table
How to measure  your loyalty program's success + mistakes to avoid 


To make sure you never miss an episode of The High EQ Market podcast, subscribe on:
Apple Podcasts, - https://podcasts.apple.com/us/podcast/the-high-eq-marketer/id1608075598
Spotify, - https://open.spotify.com/episode/7lNK5yfUsRUQshWdLx2eww?si=9a4daa5093b64179
Website. - https://www.centerfield.com/PODCAST/
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Brendan Dell is focused on marketing, messaging and growth for billion dollar tech companies. He helps founding teams that aspire to be unicorns all the way to existing large enterprises that want to expand their growth efforts.
We talk about:
The key elements to effectively market your company at an early stage
Common mistakes in pitch decks
How to stand out in a large VC event


And a lot more! Enjoy
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

This is the episode to listen to if you want to get better at utilizing video for marketing and/or sales. My guest today, Alex Guest (say that 3 times fast), is the Founder and CEO of rfrd.io. He drops some serious knowledge on:
How to Capture Attention with Video
How to use Video Effectively in B2B Marketing and Sales


The share of searches is shifting from text based search to video based search. Alex explains what to make of this shift and touches on trends in video consumption and production.
Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Today I speak with Madeline Enos, Head of Marketing at Included, which is a DEI technology company helping organizations meet and exceed their diversity, equity and inclusion goals.
What really stood out to me in this conversation was the importance of inclusion in a workforce and how it leads to better business results. Specific input metrics to those business results include:
Employee Retention
Attraction of Great Talent
Innovation


Something else that stuck out to me in this discussion was noting that the path to a head of marketing or CMO role seems to come from a diversity of experiences. Madeline and I get into those specifics as well.
Lastly, if you are interested in learning more about this topic, check out episode 11 of the show in which I spoke to Dr. Eden King, Professor of Psychology at Rice University. 
Episode Link: https://www.centerfield.com/blog/listen-now-dr-eden-king-of-rice-university-featured-on-the-high-eq-marketer-podcast/
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Episode 65: Today's conversation is Dane Chapin, Founder & CEO of Usaopoly, on  Entrepreneurship and Building Award-Winning Games. We dive into entrepreneurship, business evolution, adaptability, and how Dane Chapin leverages these tools to create widely loved games such as Monopoly, Telestrations, and Topple.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg 

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ 

Check out Dane Chapin on LinkedIn: https://www.linkedin.com/in/dane-chapin-8b76399/

Check out Usaopoly (The Op): https://www.linkedin.com/in/dane-chapin-8b76399/

In today’s episode, John speaks with Eric Noe. Eric started as a journalist and rose to run the newsroom at ABC News. He then shifted away from the 24 hour news cycle and now delivers content at scale for topics such as:
Digital Security
Shopping Trends
Cloud Computing


To specify the scale – it’s more than 10,000 articles a year, written by experts and containing photos and videos. In this episode, they deep dive into how it all gets done.
Eric and John are also colleagues with him currently working as the VP of Content at Centerfield. Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Your brand is everything to your company but it’s more than just the logo your customer’s see.
It’s every touch point your current and prospective customers have with your company.
Today’s guest is Nancy Poznoff, Co-Founder of Kingston Marketing Group and former marketing executive for Zillow, Starbucks and T-Mobile is helping companies everywhere market their brand to the right customers.
Join us as we discuss:
Building an agency during the pandemic
Data-driven PR programs
Unique ways of building / organizing a marketing function


To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, we are talking about the instinctual, emotional responses that play into purchase decisions that happen because of marketing.
Today’s guest, Nancy Harhut is the author of “Using Behavior Science in Marketing.” And we talk about the hacks, techniques and tactics used to improve marketing performance. There are A LOT of anecdotes that you can use from this episode for marketing copy, landing page design and much more.
Get Nancy’s book here: https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive-ebook/dp/B09ZY7JNWQ
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

This episode’s guest is Allison Netzer, CMO at Nymbus, a fintech specializing in niche banking solutions. Allison is also the author of “Think Like a Brand, Not a Bank.” Our discussion is about adopting a brand mindset internally and externally to create business value.
This episode is for those in many different industries asking questions like:
Why doesn’t my brand have more impact?
How can we live our brand better?
How can our brand create more value?


Preorder Allison’s Book Here: https://thinklikeabrandbook.com/
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.