Unlock the secrets to thriving in your chiropractic practice with proven networking strategies. Learn how to turn every interaction into a valuable connection and transform mundane business networking tasks into exciting opportunities for growth. From leveraging whiteboard mapping tactics to engaging in door-to-door community involvement, this episode offers practical advice to build lasting relationships and expand your influence. Plus, discover how analogies from political campaigns can turbo-charge your approach and hear inspiring success stories that highlight the tangible benefits of strategic networking.

Key Highlights

01:55 - The mindset on stewarding relationships and the importance of external marketing.

04:44 - The practice of introducing yourself to local businesses and attending pre-established meetings.

07:58 - Being tactical and organized in networking efforts.

14:02 - A comparison of the networking strategies of political parties and their success in building networks.

18:57 - Experiencing success with joint venture relationships and organizing events.

24:27 - The importance of starting with what you can offer to others in networking.

25:10 - Utilizing authenticity and trust in networking.

26:34 - Setting targets for establishing new relationships and maintaining them.

28:39 - The long-term benefits of building relationships with community influencers.

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Bobby and Dr. Lona discuss the essential rhythms of daily, weekly, monthly, and quarterly routines for sustaining high performance and well-being that many chiropractors are missing. They reflect on personal experiences, emphasizing the importance of self-care, energy management, and scheduled vacations for professional growth. By prioritizing core values like freedom and peace of mind, you will be provided practical insights and tips to help you maintain balance, avoid burnout, and achieve lasting success in both personal and professional realms.

Key Highlights

02:04 - The importance of taking vacations and how it can supercharge the growth of a practice.

03:23 - Addressing the misconception that taking time off is detrimental to the practice but instead the importance of self-care and resiliency.

04:55 - The necessity of self-awareness and understanding one's own nervous system and sense of overwhelm.

08:30 - The importance of energy in all aspects of life, including practice and personal relationships.

11:16 - The need for authenticity and presence in attracting and maintaining relationships.

14:26 - A breakdown of establishing rhythms in daily, weekly, monthly, quarterly and yearly. 

18:09 - Understanding that rest and recuperation is a valid human activity.

26:38 - The daily practice of giving away your energy and how to recuperate that through rhythm patterns. 

33:37 - The importance of discipline in building rhythms but also emphasizing the need for compassion.

35:14 - Having self-awareness and understanding one's own body's needs to maintain a sustainable and balanced life.

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Bobby and Dr. Lona explore effective strategies for boosting patient compliance in your practice. Discover the impact of creating a life-affirming office culture and how leaders' commitment to their own care can influence patients. Listen as they discuss setting proactive intentions around compliance and the importance of clear communication and flexible structures. They introduce the "2 things script" for new patients and suggest aiming for a 90% compliance rate for growth. You will also learn how to utilize positive and negative reinforcements, structured scheduling policies, and reminders to enhance compliance.

Key Highlights

02:10 - The importance of compliance in ensuring that patients receive the best possible care and achieving desired results.

04:27 - Strategies to improve appointment compliance.

08:39 - Setting expectations for chiropractic care appointments and follow-up communication.

12:41 - The "two things script" to reinforce key principles and improve outcomes.

15:48 - The importance of keeping adjustment rhythm and sticking to the care plan.

18:46 - Motivating and inspiring patients through scheduling and policy.

22:52 - Using humor and empathy in communication to improve compliance.

27:32 - The importance of office culture and people feeling the practice's values to keep patients coming back.

30:30 - Ensuring your own compliance before worrying about your patients’ compliance. 

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr Lona and Dr. Bobby discuss the pivotal role energy plays in achieving and sustaining success. They explore why so many chiropractors—and people in general—feel de-energized and disconnected, and they offer actionable strategies to supercharge your vitality. Learn how to maintain a high level of energy through proper self-care, such as exercise, nutrition, sleep, and maintaining meaningful relationships. They'll also share insights into aligning your practices with core values and the chiropractic lifestyle, proving that you can indeed have it all—remarkable practice and remarkable life. Tune in and get ready to elevate your energy and passion for chiropractic to new heights!

Key Highlights

02:16 - The importance of being in a state of high energy to achieve sustainable success.

04:09 - Recognizing when you're not feeling energized and taking steps to fill up.

08:10 - Strategies for staying energized and motivated in chiropractic practice, with a focus on community and tribe support.

12:17 - Self-care and self-improvement strategies for mental and physical well-being.

17:42 - The importance of prioritizing mental and emotional well-being, finding balance between physical and mental health, and making time for personal moments that bring joy and energy.

21:05 - Building a remarkable life and practice through alignment with core values and daily habits.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Bobby  and Dr. Lona delve into financial management pitfalls commonly faced by chiropractors, emphasizing five major money mistakes. They discuss how a misguided mindset around money, lack of personal investment, and failure to leverage money as a growth accelerant can hinder practice success. Through practical examples, including Dr. Bobby's experiences with investing in patient acquisition and coaching, they illustrate the importance of viewing money as both a tool for growth and an endless opportunity for creating value. By avoiding these common money pitfalls, you can foster a thriving practice and achieve financial success.

Key Highlights

02:32 - An introduction into the topic of five money mistakes chiropractors make. 

04:45 -  How investing in self-capacity, coaching, seminars, and team growth accelerates dream building.

07:27 - Learning to use money as fuel for growth by outsourcing marketing tasks.

10:03 - The value of using money to fuel personal development and growth, rather than just saving or spending it.

14:07 - The impact of failing to recognize one's team as an asset and investing in their development.

16:09 - The value of finding the right people with unique skill sets to help grow the business.

19:54 - The importance of tracking basic practice metrics, such as goals, patient visits, and collections.

23:59 - Prioritizing profitability and affordability to keep the business thriving and avoiding undercharging for care.

28:16 - The practice of paying yourself first and reinvesting profits back into the business

Resources Mentioned

To download your copy of the REM Money Metrics, please click here: https://theremarkablepractice.com/buildpodcast-ep17-moneymetrics

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: 

https://theremarkablepractice.com/

Dr, Lona and Dr. Bobby explore the crucial topic of investing in oneself and your practice for business growth. Dr. Bobby shares his personal investment journey, including coaching contracts, acquiring a practice, and real estate ventures, while Dr. Lona discusses strategic resource leveraging, like hiring key staff. Learn the importance of developing skills, understanding the business side of chiropractic, and achieving financial freedom to enhance service delivery. Plus, get a sneak peek into the top five money mistakes chiropractors make and discover practical tips for your own growth and success. Tune in and get ready to invest in your remarkable practice!

Key Highlights

01:34 - Strategic investing to create freedom and leverage time, energy, and money in the practice.

04:25 - The importance of investing in oneself rather than material possessions.

07:34 - Rewiring your mindset in order to see growth potential.

11:52 - Investing in oneself to build knowledge and specialized skills.

14:00 - The role of investing in coaching for personal and professional growth.

17:32 - The importance of abundance and financial literacy in business growth.

21:15 - The role of understanding costs and making proper business decisions.

24:43 - The mindset and vision required for a successful practice. 

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: 

https://theremarkablepractice.com

Dr. Bobby and Dr. Lona discuss the vital role of profitability in chiropractic practices. They emphasize the importance of setting up money metrics, understanding overhead costs, and integrating financial plans with care plans. Together they highlight the need to train team members, create patient value from day one, and change the mindset of our patients into understanding the transformative power of chiropractic care. 

Key Highlights

01:29 -An overview of the episode including breaking down financial planning, margins, and overhead.

05:01 - The importance of rewiring our thoughts about money and recognizing the energetic exchange in business.

07:10 - How money is stored energy and the energy put out into the world is returned in proportion.

09:00 - Understanding the value of chiropractic adjustments and its reflective value. 

12:28 - Structuring financial plans and adjusting costs to maximize profitability, with a focus on delivering better outcomes for patients.

16:47 - Explaining the care plan and financial plan to patients, simplifying the process for them.

20:54 - The importance of getting the first three agreements right before discussing financial plans.

24:44 - Streamlining financial processes to improve efficiency in the office.

30:01 - Identifying the 100 benefits of chiropractic exercise, emphasizing the importance of value creation for patients and practice growth.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Are you making some common mistakes made when building your team? Today Dr. Bobby and Dr. Lona highlight the significance of having a clear vision and understanding the core values of the business to avoid hiring the wrong person. Uncover how lack of clarity about roles leads to hiring the wrong people and not placing individuals into roles that are suited to their strengths will affect your overall practice.  They also discuss issues like improper onboarding, combining roles that should be separate, and the necessity of ongoing training and development.  Discover some strategies that will ensure your hiring practices align with the business's core values and vision.

Key Highlights

00:00 - The role of teamwork in scaling a chiropractic practice.

03:50 - How the lack of clarity on your ideal candidate can lead to hiring the wrong person. 

06:44 - Prioritizing health and wellness in the hiring process.

11:32 - Identifying and communicating your core values and vision to attract like-minded team members

13:33 - The need to hire the right people and place them in roles based on their DNA set.

15:31 - Separating the roles of a Check-in CA and a Checkout CA to improve efficiency and profitability.

19:39 - ​​Diversifying the team by hiring someone with different strengths and weaknesses for efficiency and effectiveness.

23:45 - The importance of proper onboarding for new hires, including training and competency development.

26:34 - Onboarding new team members with clear expectations and competency checklists.

29:19 - Building a successful chiropractic practice by leveraging teams and ongoing training.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Join Dr. Bobby and Dr. Lona as they dive deep into the crucial role of team building in a successful chiropractic practice. Together they highlight the importance of the 4th pillar of practice, Team Building, and how a supportive, like-minded team impacts growth and patient care. Discover the benefits of being part of a supportive team, especially for new associates and those starting their own offices. Listen as they share their experiences in finding key team members and stress aligning personal core values and vision stories to foster positive team dynamics and practice success.

Key Highlights

00:59 - The importance of team building in chiropractic practice as isolation can be a major constraint for individual practitioners.

04:09 - Recognizing the value of having a team and building people around you.

06:36 - The impact of having a supportive team in the workplace.

08:23 - The critical role of teamwork in creating a supportive and growth-oriented environment.

10:27 - Leveraging coaching and proper training to avoid expensive mistakes.

13:12 - Looking at the team and their alignment with the visionary's story for good energy.

15:23 - The need for team members to be on the same page as the leader's personal qualities and vision.

18:04 - Integrating vision, values, and team buy-in for a successful practice.

21:30 - The importance of clarity and vision in achieving success.

25:48 - Identifying core values by examining where you spend time, energy, and money.

28:58 - Prioritizing values and avoiding conflicting goals in personal and professional life.

33:22 - The need for clear core values and vision for success, and prioritizing teamwork and accountability.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Continuing the conversation from the last episode, Dr. Lona and Dr. Bobby dive deeper into the strategies behind patient retention. Listen as they explore the benefits of long-term patient relationships for the patient, the team, and the business. Emphasizing the importance of clarity in care plans, covering phases such as initial intensive care, corrective care, and wellness care, together they stress the necessity of clear communication and education early in patient interaction to enhance retention. 

Key Highlights

00:23 - Retention is a blind spot in chiropractic, yet it's crucial for long-term success.

03:08 - Focusing on building long-term relationships with patients for ethical and integrity reasons.

06:04 - The importance of clear care plans for patient retention.

07:45 - Handling the "hard stuff" upfront.

09:42 - Creating clear expectations and agreements in long-term relationships.

11:25 - Starting relationships on day zero, not the initial meeting.

14:48 - Having a breakthrough in one's mind before sharing the message with others.

17:23 - The objectives of different phases of care in a chiropractic practice.

22:04 - When patients are ready for wellness care after the initial intensive phase.

26:08 - Criteria for determining when a patient is ready for wellness care.

31:03 - The importance of structure in a chiropractic practice.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

How much time are you focusing on developing strategies for patient retention for the success of your client and for your business?

In Part 1 of a two part series, Dr. Lona and Dr. Bobby discuss essential strategies for growing a chiropractic practice through retention.  Emphasizing the importance of clarity in patient care and the key role of patient education, they share personal experiences and insights on managing patient expectations, the significance of spinal health, and maintaining a balanced professional life. 

Key Highlights

02:34 - The connection between retention and clarity.

05:04 - The need to focus on leading patients through the process of healing.

08:57 - The significance of leading by example and prioritizing self-care.

11:43 - Helping patients understand the "why" behind a chiropractor's goals.

15:05 - Chiropractic is about humanity's potential, not just physical alignment.

21:11 - The importance of setting clear expectations and providing regular check-ins to hold clients accountable.

24.51 - Stewarding conversations with patients to improve retention.

27:05 - Improving table talk by making it organized and artful to retain patients and provide better results.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: 

https://theremarkablepractice.com/

Dr. Lona and Dr. Bobby discuss the critical role of conviction in ensuring patient conversion. They highlight the flow from initial consultations to the education-centric follow-ups, reinforcing patient awareness of health issues. Dr. Bobby shares his success with a "Parley system" for patient education and referrals, resulting in an impressive influx of new patients. Both emphasize active listening and emotional connection as vital tools in the conversion process, paralleling the chiropractic ethos of compassionate care. Their experiences and tactics presented illustrate that when practitioners convey their convictions authentically, patient trust and conversion follow.

Key Highlights

01:06 - An introduction to the parley system for referrals to optimize conversion.

05:57 - How to take one new patient and turn them into three.

10:04 - Cultivating conviction and the importance of empathy in the profession. 

13:00 - Elevating conviction for positive conversion outcomes.

16:01 - The importance of active listening and identifying nonverbal cues with new patients.

20:56 - Understanding the Day 1 Marketing Strategy

24:07 - Using urgency to improve the medical examination process.

26:30 - Day 2 of the marketing strategy to create care plans for tracking patient progress and maximizing results.

32:14 - Using visualization and anchoring techniques for effective communication.

34:41 - Building conviction through systems and structures.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Lona sits down with TRP coach Dr. Chris Grier to unlock the secrets of essential metrics that drive practice growth. Whether you're just starting out or are a seasoned CEO, understanding your numbers can make a world of difference. Dr. Chris breaks down four critical metrics—conversion rate, total active patients, retention rates, and collection visit average—culminating in the ultimate indicator of success: net momentum. Listen in to discover how these metrics can transform your practice from a mere job into a thriving business that helps restore health to countless lives.

Key Highlights

00:30 - The importance of metrics for both new and seasoned practitioners.

01:29 - The need to run businesses on metrics rather than emotions to achieve better outcomes.

02:28 - An introduction to net momentum as the most important metric, which indicates whether the practice is growing, stagnant, or shrinking.

05:05 - The first metric, conversion percentage, which measures how many new patients start care.

09:03 - The second metric, total active patients, which includes individuals who are following recommendations, scheduled ahead, and paying.

13:54 - The third metric, R4 stick rate, which measures the percentage of patients who continue care after the initial care plan.

17:27 - The fourth metric, collection visit average, which measures the average amount collected per visit.

20:05 - The final metric, net momentum, which measures the difference between new patients and those who stopped care.

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dive deep into the four pillars of chiropractic certainty—clinical, philosophical, communication, and business acumen.  Dr. Lona and Dr. Bobby will navigate through discussions on enhancing chiropractic practice by identifying and fortifying one's dominant pillar, each of which significantly influences patient attraction and practice growth. With personal anecdotes and success stories, the duo underscores how finding and solidifying this certainty can lead to a more successful and confident approach to both patient care and business strategies. 

This episode offers insightful strategies on marketing, team building, and continuous professional development, essential for both new and seasoned chiropractors aiming to scale their practices and leave a profound impact on the lives they touch.

Key Highlights

01:02- An introduction to the 4 pillars of chiropractic certainty.

03:48 - Creating systematic, repeatable marketing strategies for multiple doctors in an office.

07:30 - The Parlay effect and how it can help your conversion process.

12:57 - The importance of identifying one's primary pillar of certainty and leveraging it for growth.

17:29 - Borrowing other people’s certainty in order to communicate and build confidence in your approach.

25:19 - Identifying areas of deficiency and pursuing improvement for collective growth. 

28:28 - Learning to lean into your strengths and build a tribe for certainty in your practice

30:45- Utilizing certainty in decision-making and marketing.

33:05 - Marketing strategies for chiropractors, focusing on certainty and new patient acquisition costs.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Bobby and Dr. Lona delve into the crucial role of systems in chiropractic practice, focusing on patient care and business success. They discuss setting clear expectations with patients about care plans, time, energy, and financial commitments, and the importance of clear communication for patient education and retention. Utilizing tools like Insight scans and visual aids, they emphasize the value of objective measures while also highlighting financial transparency. With personal anecdotes and practical advice, this episode dives into the art of educating patients about the chiropractic process, and the pivotal tools for patient education and retention.

Key Highlights

01:22 - The importance of marrying business and chiropractic goals for success

04:33 - The "convert to retain" approach

06:43 - Creating a positive first impression for new patients utilizing nonverbal cues and sensory experiences.

11:30 - Setting clear expectations and agreements around time, energy, and finances in the conversion process.

13:37 - The need for clear communication and accountability in the patient's care journey.

17:44 - Teaching patients before telling them their findings.

19:35 - Using tools such as insight scans to help patients understand their health issues

24:41 - The importance of objective measures in physical therapy.

28:14 - Providing clear expectations and agreements around care plans, including time commitments, financial options, and progress exams.

32:45 - Understanding the ethics of care in giving honest and correct care plans. 

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Lona and Dr. Bobby explore the 3 pillars of a successful practice: attraction, conversion, and retention, highlighting the necessity of systems for predictable patient care and practice growth. They stress the value of knowing practice statistics for informed decision-making and the responsibilities of ethical care. Dive deep as they share personal struggles and growth experiences, underscoring the significance of having repeatable systems in place to ensure practice productivity, team building, and ultimately, the growth of a chiropractic practice.

Key Highlights

04:34  - The struggle with unpredictable growth before learning about systems.

06:54 - The importance of systems not just for practice growth but also for practices that function without your immediate presence. 

11:57 - Predictable practice growth through systems for attraction, conversion and retention.

13:53 - The significance of certainty in chiropractic principles.

16:04 - The results of lack of clarity on the benefits of care for the patient.

19:29 - Creating an emotional connection with patients on day one.

24:19 - Identifying current practices to determine areas for improvement.

26:23 - Setting new patient goals based on practice volume and the "rule of 10".

28:59  - The importance of tracking practice metrics to improve growth and conversion rates.

34:34 - Developing scripts for day one and day two of the conversion process to convert new patients. 

Resources Mentioned

Download your copy of the Day 1 and Day 2 Conversion Flow Charts: https://theremarkablepractice.com/podcast-ep007-conversionscipts

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Bobby and Dr. Lona continue the conversation on the 6 things all chiros need to get right to grow their practices and build their practice dream. Listen to see if you are solving your own practice Rubik’s Cube of vision, leadership, systems, people, training, and energy! 

Key Highlights

01:33 - Building a successful practice through teamwork and delegation.

04:24 - The value of finding the right people who are aligned with the vision and core values of a business.

06:12 - The need for leaders to inspire and align employees around a shared vision, rather than simply focusing on profits or productivity.

11:36 - The role of training in practice growth and success.

15:39 - Creating the  clarity of vision and investing in team members for growth.

19:03 - How energy problems can lead to interpersonal issues and a lack of growth in a practice.

24:41 - The importance of systems in chiropractic practices to maintain energy and success.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Bobby and Dr. Lona take you on an overview of the first 3 sides of solving the Rubik’s Cube for practice success.  You need to know these three things like the back of your hand to grow. Listen in as we discuss the three really important topics: vision, leadership, and systems.  

Key Highlights

02:06 - Systems alone are not enough for success in practice.

03:35 - An introduction of the six sides of the Rubik's Cube and how they must be solved one at a time to complete the puzzle.

06:05 - Solving the Rubik's Cube in the correct order is crucial, as each side depends on the previous one.

08:29 - The first side is Vision and how it can inspire and motivate others. 

10:09 - The lack of clarity on this vision can lead to frustration and a lack of success.

13:53 - The role of vision in staying motivated during challenging times.

18:27 - Aligning core values and vision for a chiropractic practice. 

24:09 - The second side is Leadership and the importance of understanding oneself as a leader. 

28:52 - Creating a virtual board of advisors to guide you in decision making. 

33:19 - The third side is Systems and are essential for patient attraction and retention. 

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

In Part 2 of Lessons Learned, Dr. Lona opens up about her personal journeys in growing successful chiropractic practices from the ground up. Dive deep into her and Dr. Bobby’s learning curves as they share some of the biggest lessons they've encountered. Gain valuable insights and learn from their experiences to navigate your own path in building a thriving chiropractic practice. Join us for a candid conversation filled with wisdom that can inspire and guide you on your remarkable practice-building journey.

Key Highlights

02:59 - Feeling overleveraged and busy despite growing quickly, and realizing the importance of having a clear vision.

07:05 - The importance of having a team in place and asking the right questions to ensure long-term success and growth.

09:15 - Finding mentors and building systems in order to launch and scale.

12:09 - Slowing down and speaking more methodically to hit the message harder and move faster in the long run.

14:27 - The need to let go of control and embrace the value of having others do things better than you.

16:54 - The importance of having a clear vision and scripts for success in business.

19:29 - Personalizing communication styles to connect with audiences effectively.

21:26 - The counterintuitive nature of utilizing time more effectively by delegating tasks and building a strong team.

26:05 - The intensity of focus multiplied by time.

29:23 - The value of making mistakes and to keep moving forward. 

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Bobby and Dr. Lona open up about their personal journeys in growing successful chiropractic practices from the ground up. In this episode, Dr. Bobby shares some of his learning curve in growing a thriving hub for chiropractic. Gain valuable insights and learn from their experiences to navigate your own path in building a thriving chiropractic practice. Join us for a candid conversation filled with wisdom that can inspire and guide you on your remarkable practice-building journey.

Key Highlights

01:01 - There is a roadmap to success. Don’t reinvent the wheel.

02:52 - Focus on understanding how others achieved their success.

04:47 - The importance of learning lessons from your own experiences and those of others in the chiropractic industry.

07:05 - Dr. Bobby shares the worst advice he has ever received. 

09:48 - Dr. Bobby delves into his experience of buying his own practice, which struggled in the first year but eventually saw significant growth.

15:41 - The importance of having a clear vision for success.

18:06 - How utilizing systems and learning the formula that others created will lead to growth.

21:49 - Mentorship and being part of a tribe to achieve success. You don’t need to be isolated.

23:45 - Utilizing accountability in developing skill sets.

25:33 - Connecting with people who have already navigated similar struggles is key to overcoming challenge

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: 

https://theremarkablepractice.com/

The “Build Your Remarkable Practice" podcast, where Dr. Bobby and Dr. Lona share valuable insights on building your dream chiropractic practice. In this episode, join them as they delve into the crucial aspect of laying a solid foundation for your practice and the key steps to establishing it. Tune in for expert advice and practical tips to help you create a remarkable chiropractic practice of your own. Don't miss out on the wisdom that can elevate your journey in the chiropractic field!

Key Highlights

02:06 - Seek help and guidance from others in chiropractic, rather than feeling isolated and trying to figure things out alone.

04:44 - There is a foundational element that transcends all marketing efforts, which is essential to success.

07:11 - Many practitioners focus too much on procedures and systems without first establishing a strong foundation in chiropractic philosophy.

11:34 - The power of borrowing experiences and mindset from mentors.

13:06 - Dr. Bobby shares a story of how “borrowing confidence” and fully the understanding chiropractic philosophy impacted his interaction with a doubting patient.

18:38 - Purpose in chiropractic is what drives success and fuels growth.

21:00 - Examine your psychology and beliefs to ensure you are approaching practice with the right mindset.

26:22 - The importance of systematizing and organizing practices for growth and success.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Why are we taking the time to put this podcast out there? Because success leaves clues and practice building has a repeatable system that can be learned and implemented to build YOUR version of success. Join Dr. Bobby and Dr. Lona as they take you on this journey to practice success. 

Key Highlights

00:55 - The importance of reproducible success in chiropractic, utilizing clues and systems that lead to predictable practice success.

02:57 - Focus on learning foundational knowledge and mentorship to speed up your trajectory in the build season.

07:42 - The challenges of building a successful practice, including attracting and retaining patients, managing staff, and addressing conversion issues.

13:34 - Rethinking your role in the practice as it grows, and prioritizing building a system that can be transferred to others.

17:06 - Scaling in chiropractic requires a focus on building great leaders and associates to create a successful practice.

19:39 - The concept of “exit” of a practice needs to be built in your overall all plan so that you can have a successful exit when the time comes.

24:07 - Identify your current season and focus on productive actions that move the needle in your business.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Bobby and Dr. Lona dive deep into effective marketing strategies for scaling chiropractic practices. Explore insights from leading companies, stressing the importance of internal referrals and patient network leverage, and breaking down the crucial elements of a battle plan for growth. Learn about continual marketing, understanding new patient acquisition costs, and the value of diversified marketing tactics such as social media ads, engaging talks, and traditional methods. It is time to push past fears and invest in smart, consistent marketing to transform their practices. Tune in to ignite your practice's growth and embrace the potential of strategic marketing efforts!

Key Highlights

01:30 - The shift in focus from new patient attraction to scaling a practice with multiple associates.

03:36 - The importance of both internal and external marketing.

04:46 - Creating opportunities for internal referrals and leveraging internal conversations.

07:34 - The role of internal referrals in a scaling practice.

10:10 - The concept of churn rate and its impact on practice growth.

14:16 - The math behind new patient acquisition.

19:28 - The need for split testing and continuous improvement in digital marketing.

23:07 - The importance of investing in marketing to achieve practice growth.

33:34 - Leveraging talks and screenings to reach new patients.

36:18 - The value of public speaking in marketing efforts.

36:48 - The responsibility of supporting associates' growth through marketing efforts.

37:29 - The importance of continuous improvement and adaptation in marketing strategies.

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Dr. Lona and Dr. Bobby discuss effective marketing strategies for new chiropractic practices, emphasizing the importance of setting intentions, creating strategic plans, and actively seeking speaking engagements. They cover a 5-step marketing plan involving vision casting, setting clear goals, and utilizing a marketing calendar. Discover various tactics, including SMS campaigns, posters, workshops, and talks, while warning against relying solely on social media ads. They underscore the value of 1-on-1 outreach, networking, and traditional marketing methods to build a practice, particularly in less competitive rural areas.

Key Highlights

00:57 - Introduction of marketing strategies for filling a practice with new patients, with a focus on launch and build stages.

02:59 - The importance of understanding the fundamentals of chiropractic marketing, including the use of time, energy, and money.

04:56 - Prioritizing marketing vision over other systems.

07:24 - The importance of vision casting and setting intentions for marketing efforts.

09:45 - Using the Rule of 10s to set marketing goals for new patients.

14:26 - Networking and speaking in multiple locations to reach more people with chiropractic education.

18:39 - Utilizing technology to send personalized messages to a large list.

21:14 - Spending significant time in your day strategizing how to find new patients. 

25:17 - Embracing discomfort and take action towards their marketing goals, even if it feels awkward or uncomfortable

27:22 - The importance of building a marketing calendar, incorporating referral opportunities, and using testimonials and social proof to attract new patients.

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast:

 https://theremarkablepractice.com/podcast/

Dr. Bobby and Dr. Lona share essential strategies for attracting new patients and growing a chiropractic practice through effective marketing and relationship-building. They emphasize an abundance mindset, urging practitioners to see the vast number of people needing care rather than focusing on rejections. Highlighting the importance of nurturing leads, internal referrals, and community connections, they inspire chiropractors to think bigger and stay aligned with their goals. This episode serves as both a practical guide and a motivational boost, reminding practitioners that persistence and genuine outreach are key to success.

Key Highlights

00:49 - Introducing the topic of generating new patients in chiropractic practice.

03:21 - Marketing and excellence go hand-in-hand.

06:10 - The importance of marketing as an act of kindness.

09:30- Understanding churn in business and managing it to grow practices.

11:57 - The importance of delivering a great product and cultivating relationships in a new practice.

14:40 - The need for a long-term approach to build a durable practice with instant wins along the way.

16:40 - Keeping track of leads and following up with them.

18:33 - The role of marketing in lead generation.

21:00 - The long-term benefits of building an audience through marketing.

23:21 - Marketing strategies can be broken down into 4 categories: cold outreach, warm outreach, one-to-one cold outreach, and one-to-one warm outreach.

29:18 - The importance of collecting contact details and leveraging internal referrals for growth.

35:22 - The mindset shift needed to approach marketing as an act of kindness and serve more new patients.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Lona and Dr. Bobby explore the essence of effective leadership, emphasizing the significance of intention, vision, and setting an exemplary standard. They highlight the power of maintaining personal health, the value of healthy obsession, and the necessity of training and investing in your team. With anecdotes and actionable insights, they stress the importance of attracting like-minded "A players" by embodying the qualities you wish to see in others, all while encouraging listeners to engage with them and share feedback. This episode serves as a rallying call to carve out a clear vision, have fun with the process, and become the energy that magnetizes top talent.

Key Highlights

02:15 - The importance of becoming an A-player or world class leader to attract top talent.

04:45 - The need for a healthy obsession with chiropractic to provide the best care for patients and grow a successful practice.

08:30 - Finding passion and dedicating yourself to making a positive impact in various areas of life.

10:52 - The disconnect between practitioners who prioritize shiny objects over actual chiropractic practice.

13:55 - The importance of communication and dedication to the philosophy of chiropractic.

16:35 - Leading by example and combining chiropractic principles with a healthy lifestyle.

22:40 - How leaders with vision attract team members

25:14 - The powerful effect of intentional thinking and planting positive seeds in one's mind.

27:19 - Attracting an "A-player" requires you to be an “A-player” and an “A-Leader”.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Bobby and Dr. Lona delve into the critical role of consistent training and role-playing in chiropractic practice, emphasizing the transformation it can bring to patient experience and team efficiency. Dr. Bobby instructs listeners to record and evaluate their table talk, while both hosts underscore the need for energy and self-perception in professional breakthroughs. They share their structured training regime of weekly sessions for DCs and CAs, and a robust onboarding process for new team members. The episode also highlights the significance of addressing patient objections early and the value of a 26-week training curriculum. Concluding with motivational insights, the hosts stress that training is vital for attracting ideal patients and refining practice management, encouraging listeners to take action and elevate their practices through continuous improvement.

Key Highlights

02:27 - The need for practical training and role-playing to achieve excellence in any field.

04:36 - the value of separating training from making, with a focus on scripting and role-playing.

06:51 - Role-playing technique with invisible patients.

08:51 - The importance of retraining and evolving as a person to reach the next level of success.

10:30 - Visualizing success in achieving goals, even when feeling discouraged or down in numbers.

12:50 - Training structure for new team members.

15:06 - Athletes' training habits, how they maintain their fitness and how it relates to the chiropractic field. 

18:53 - Training for ideal clients first to attract like-minded individuals.

22:19 - Insights on objection management in chiropractic care.

25:03 - The concept that ideal behavior can be ingrained through repetition, making objection management simpler.

27:49 - Training on the entire patient journey, including the initial care plan and ongoing care, to ensure effective stewardship and long-term success.

Resources Mentioned

To download your copy of Team Training Curriculum please click here: https://theremarkablepractice.com/buildpodcast-ep22-trainingcurriculum

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Delve into the transformative power of team huddles and weekly meetings in cultivating a thriving practice. Dr. Bobby and Dr. Lona underline the critical nature of these meetings and huddles in fostering communication, organization, and accountability, whether you're a solo practitioner or leading a larger team. They also stress the importance of reflecting on past successes and failures, setting clear goals, and staying solution-oriented to enhance patient journeys and overall practice success. Through structured meetings, role-playing scenarios, and an unwavering commitment to positive energy and serious dedication, practitioners can build world-class teams and achieve remarkable growth, no matter the size of their practice.

Key Highlights

00:52 - Implementing huddles and weekly team meetings to improve practice growth.

04:03 - Pre-shift routines for chiropractors to optimize energy and patient care.

09:08 - The importance of a pre-shift team huddle to stay organized and avoid chaos in a busy practice.

11:21 - The value of post-shift huddles in closing loops and leaving work feeling accomplished and satisfied.

15:55 - Team meetings and their importance for organizational growth.

17:44 - The need for organized and well-planned meetings to address various topics, including marketing, training, and stats.

22:08 - Running a productive team meeting with agenda and goal tracking.

27:22 - Growing a business through regular team meetings and training.

31:29 - Improving team meeting rhythms for practice success.

Resources Mentioned

Download your copy of the Team Meeting Agenda here: https://theremarkablepractice.com/buildpodcast-ep21-teammeeting

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: 

https://theremarkablepractice.com/

Dr. Lona and Dr. Bobby delve into the foundational pillars of practice success, emphasizing speed, initiative, and playfulness. Listen as they discuss the importance of team members taking swift, decisive action and applying their unique talents to improve the practice. Your business should be seen as an engaging game where having fun, maintaining a positive attitude, and continually learning from both successes and challenges are essential. By executing tasks efficiently and adapting with a playful mindset, your team can not only thrive in their roles but also contribute significantly to team success. 

Key Highlights

00:52 - How to identify practices that will succeed and grow.

03:12 - The First Pillar - the importance of taking action on new ideas and learning, rather than just hearing them.

06:05 - The idea that it doesn't have to be perfect, but rather something that can be improved upon.

09:04 -  Attracting the right people requires the right approach.

11:52 - The Second Pillar - practicing excessive consistency in execution, with a focus on radical responsibility and ownership.

13:50 - Looking for potential team members who take initiative and can make ideas better with their unique talents and perspectives.

17:34 - The importance of taking ownership and executing tasks as a practice owner.

19:55 - The Third Pillar - a positive mental attitude in business.

21:45 - Viewing challenges as opportunities for growth, rather than trying to avoid them.

23:38 - Staying playful and nimble in the face of challenges, and choosing new thoughts to improve practice and trajectory.

25:41 - Tips on improving positive mental attitude, recognizing self-awareness is key.

27:55 - the importance of awareness and choice in managing emotions and thoughts.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unleash your full chiropractic potential with insights from Dr. Lona and fellow Chiropractor and guest, Dr. Devin Vrana, as they share the essential ingredients for building a thriving practice. You'll discover why conviction, empathy, and a relentless drive to learn are paramount to success. Dr. Vrana emphasizes the power of a "burning desire" and matching patient energy to build lasting trust. From personal journeys of overcoming adversity to mastering financial management and valuing community over competition, this episode is packed with actionable advice and inspiring stories to build your practice and vision for the future.

Key Highlights

01:02 - Dr. Lona Cook introduces Dr. Devin Vrana, sharing her passion for chiropractic and her success.

02:41 - Dr. Vrana discusses her and her husband's start in chiropractic, including the challenges they faced balancing family and practice.

04:50 - The importance of finding mentors and actively seeking knowledge from successful practitioners.

06:54 - Dr. Vrana shares personal stories of hardship, including her son’s health issues and family losses, which fuel her passion and drive.

11:58 - The value of connecting with patients empathetically and understanding their pain.

14:38 - Making a strong first impression with new patients by focusing on their needs rather than showcasing chiropractic knowledge.

18:45 - The importance of training, systems, and bringing your team to events to strengthen practice cohesion.

22:35 - Doubling down on patient care and internal referrals once a certain patient volume is reached, rather than focusing on external marketing.

26:44 - Building scalable systems to allow growth and bring on additional doctors.

29:02 - The value of building a supportive community rather than going solo.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unlocking the power of accountability, as Dr. Bobby and Dr. Lona explore how this essential principle can propel both personal and professional growth. Dr. Bobby shares his transformative fitness journey powered by rigorous self-accountability, while Dr. Lona emphasizes the far-reaching impact of evaluating the effectiveness of roles and activities. From structured planning and setting daily priorities to fostering open communication within teams, they reveal how true discipline fosters freedom and maximizes outcomes. Engaging listeners with concepts like "layers of accountability" and SII (Scorecard, Issues, Ideas) meetings, they inspire leaders to align their teams with shared missions, driving continual improvement and collective success.

Key Highlights

00:50 - Introduction of the topic of accountability, emphasizing its importance in personal and professional growth.

02:18 - The paradox of wanting freedom and the necessity of discipline for growth.

03:53 - The importance of proper training and measurement to ensure effectiveness.

04:28 - The role of self-accountability in the leadership of your practice.

08:11 - Focusing on tasks that move the needle.

12:58 - The importance of having layers of accountability within a team.

15:29 - Having open communication and regular check-ins to maintain accountability.

21:41 - The TRP scorecard system for regular accountability meetings with team members.

25:42 - How weekly and quarterly team meetings help in sharing progress and addressing issues.

27:02 - The importance of leadership in holding people accountable and the role of training and role-playing in maintaining accountability.

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: 

https://theremarkablepractice.com/

Unlock the remarkable potential of AI to revolutionize your chiropractic practice. Dr. Bobby and Dr. Lona Cook explore the tools and strategies crucial for leveraging AI in digital marketing and content creation. From automatic video clipping with Opus Pro to crafting compelling content through ChatGPT, they share essential AI tools and strategies that can save time, cut costs, and supercharge your digital marketing efforts. With real-world insights and practical tips, this episode is your gateway to embracing AI and revolutionizing your practice's outreach and engagement. Get ready to reach more people, maximize your resources, and create meaningful client interactions using advanced tech and smart strategies!

Key Highlights

02:01 - The importance of using AI strategically to avoid wasting time and resources.

04:19 - Practical AI applications and the need to embrace AI to avoid missing out on opportunities.

06:50 - An overview of Opus Clips in creating short form video media content.

11:39 - The "proof promise plan" formula for creating effective video ads.

16:26 - Exploring ChatGPT for content creation and copywriting.

20:45 - How AI can help create a 12-month email marketing campaign.

26:31 - The potential for AI to help chiropractors reach more people and grow their practices.

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Lona and Dr. Bobby are diving into something that could be the game changer for your business and life: your mindset around money and value. Do you truly believe your work is life-changing? If not, it’s time to reassess. The real key to success lies in mastering not just your service but also the financial plans that align with your value. You’ll learn how shifting your relationship with money can help you confidently charge what you're worth and create profitable, sustainable growth. Don't miss this—your mindset could be the only thing standing between you and the success you deserve.

Key Highlights

01:00 - A look at the upcoming immersion that Dr. Lona will be speaking at. 

04:26 - Introduction to this week’s focus being on money mindset and creating effective financial plans.

10:15  - Being honest with clients about time, cost, and commitment to improve service.

13:43- How transparent healthcare billing empowers informed patient choices.

15:19 - An example of meeting with partners and not knowing the financial commitment to it and its impact on all the other goals. 

18:42 - The impact of inflation and what current charges for care should be reflecting.

22:54  - Understanding money flow and building a positive relationship with money.

26:52  - Realizing the value of professional services and the importance of charging appropriately.

31:44 - Surrounding yourself with confident mentors to build conviction in chiropractic practice.

35:22 - Capturing and sharing visuals to promote health benefits and shift your mindset about your office's impact.

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unlock the secrets to planning and delivering powerful workshops that leave a lasting impact. This episode dives into the art of choosing the right topic, mentally preparing for the event, and mastering the flow of your presentation. From building conviction around your message to crafting stories that resonate with your audience, Dr. Lona and Dr. Bobby provide actionable insights to help you turn great information into transformative experiences. With practical tips for staying focused, energized, and confident, you'll learn how to deliver workshops that not only inform but inspire real action.

Key Highlights

01:10 - The difference between information and transformation with a call to schedule your workshops

03:00 - Choosing a topic for your workshop by reverse engineering based on public needs and chiropractic principles

06:35 - The role of conviction and personal stories in delivering an effective workshop

09:21 - Crafting relatable titles that will attract and make content accessible

12:12 - Tips on developing mental preparation before delivering a workshop including content flow and storytelling techniques

18:18 - The impact and ripple effects of public speaking

20:00 - How to prepare the day of the presentation with visualization, channeling energy and developing personal rituals before speaking

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: 

https://theremarkablepractice.com/

Imagine transforming your chiropractic practice by mastering the power of education and public speaking. Dive into how workshops, both inside-office and at external events, can be a game-changer, connecting practitioners deeply with patients and boosting understanding and commitment. High-quality new patients often come from well-executed workshops, creating exponential business growth and health breakthroughs. With personal anecdotes of humble beginnings and successes, this conversation highlights the importance of perseverance, authenticity, and the mission of leading and educating. Learn actionable steps and dynamic strategies to start implementing successful workshops today. 

Key Highlights

02:37 - An overview of practice victories and opportunities to expand horizons.

04:47 - The frazzled mode during the high volume of new patient evaluations and the presence of new doctors in training.

07:01 - The effective power of workshops on allowing practitioners to convey their heart and mission to a larger audience.

10:00 - The high quality of new patients from workshops, as they come with pre-existing expectations and mindsets.

12:49 - Overcoming initial nervousness in public speaking and how practice and repetition are key.

16:36 - The importance of being authentic and true to oneself when giving a talk.

22:35 - Taking the framework of someone else's talk and making it one's own to resonate with the audience.

25:48 - Strategies to help you fill workshops, both internally and externally. 

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Ever wondered how a single workshop could transform your chiropractic practice and patient outcomes?

Dr. Lona and Dr. Bobby discuss the transformative power of the "Better Results Faster" (BRF) workshop, emphasizing systematic patient education. They discuss the pivotal role of these workshops in reshaping public misconceptions about chiropractic care, moving from a symptom-based approach to a comprehensive health model. Essential for patient adherence and successful treatment journeys, the BRF workshop integrates attraction, conversion, and retention systems. By providing consistent education through various touch points—including digital workshops, table talks, and engaging educational materials—they ensure patients not only understand their care plans but also become advocates for chiropractic care.

Key Highlights

02:33 - An introduction to the topic of the Better Results Faster Workshop.

04:53 - The need for patients to catch the vision of chiropractic and the importance of delivering the workshop with heart and passion.

07:26 - The typical journey of a patient in a chiropractic office and the need for a breakthrough moment.

13:28 - The challenge of conveying the importance of chiropractic to others and the need to change belief systems.

14:13 - Creating space and time for a breakthrough and the importance of conscious intention.

18:19 - The role of the Better Results Faster Workshop

25:34 - Using technology to deliver the workshop virtually, making it accessible to more patients.

32:01 - The need for repetition and context to help patients master the concepts of chiropractic care.

38:31 - The importance of the patient understanding the concepts of chiropractic and how it can transform a practice.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Fear isn’t just an obstacle; it’s a powerful compass guiding you toward your next big breakthrough. Dr. Lona and Dr. Bobby dive into the mindset shift that transforms fear from a roadblock into a roadmap for growth. Through relatable stories and personal challenges, they reveal how embracing fear propelled them to expand their practices, step confidently into public speaking, and push beyond every comfort zone. This episode will inspire you to see fear in a new light—as a signal of growth and a necessary step in building the career, practice, and life you’re aiming for.

Key Highlights

00:57 - An introduction to fear and its impact on growth, mentioning that it is a common challenge faced by many, including successful individuals.

03:51 - The importance of mindset and vision in overcoming fear, while perceiving problems from different angles.

04:38 - FEAR often stands for "false evidence appearing real" and that it can be a compass guiding one towards necessary actions for growth.

07:00 - Dr. Bobby and Dr. Lona share their examples of fears, what was holding them back and what they did to overcome them. 

15:10 - Inaction often leads the universe to make decisions for you, and it's better to take control and push through fear.

21:20 - Viewing fear as an opportunity for growth and to take action despite it.

25:14 - The importance of viewing experiences as opportunities for growth rather than obstacles.

27:47 - Using fear as a sign of necessary actions and to take those actions despite the fear.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Want to sidestep common mistakes in building your chiropractic practice? Dr. Lona is joined by Dr. Travis Stewart, who shares candid insights from his experiences in establishing Move Chiropractic in Boulder, Colorado. Dr. Stewart emphasizes the necessity of mastering chiropractic skills and balancing them with business acumen. Reflecting on his resilient background, he describes the early stages of practice growth as overwhelming, but eventually successful through adept systems in marketing, sales, and holistic care. They discuss the critical importance of adapting to patient needs, addressing subluxations, and the necessity of clear communication and strong conversion systems. Dr. Stewart also highlights lessons learned from minimal starting capital and stresses the value of leveraging experienced mentors and resources for practice development.

Key Highlights

01:01 - Balancing time management as a business owner with personal responsibilities, particularly with young children.

03:16 - The challenges of starting a business during COVID-19, emphasizing the gap between professional skills and business ownership skills.

08:02 - The importance of becoming proficient at marketing, sales, and customer service alongside technical skills.

12:27 - Meeting clients where they are in their journey, tailoring communication to their needs to build trust and understanding.

17:55 - The art of intentional communication and marketing strategies designed to educate and guide clients over time.

22:20 - The importance of having objective measurement tools and strong conversion systems to build client trust and sustain growth.

25:36 - The transformative impact of external coaching and advice on identifying blind spots and implementing changes to increase revenue.

26:59 - Recognizing the importance of team roles and how addressing misalignment can significantly enhance business performance.

28:24 - The "law of diminishing intent" and the value of acting quickly on ideas and insights to avoid missed opportunities.

30:23- Building momentum through reflection, analysis, and intuitive decision-making for personal and professional growth.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: 

https://theremarkablepractice.com/

Handling objections shouldn’t be a roadblock; it’s an opportunity to build trust and clarity from the start. Dr. Bobby and Dr. Lona discuss mastering the conversion process by tackling common patient objections—like time, money, and decision-making—before they even arise. They share practical strategies for pre-framing these “speed bumps” during early visits, making your recommendations resonate more deeply. By aligning care with patient values from day one, you’ll create smoother conversions and empower patients to commit to their health journey with confidence.

Key Highlights

02:44 - An introduction to the topic of managing patient objections and setting clear expectations about commitment and cost upfront. 

04:13 - The importance of pre-framing and handling objections before presenting the care plan.

08:52 - The four common objections that patients have during the conversion process. 

13:41 - Anticipating common barriers and clarifying them early in order to reduce the objection process.

18:21 - Using Day one to extract the patient’s core values, potential objections, and commitment level, building a foundation that minimizes surprises during conversion.

22:20 - Dr. Bobby discusses personal analogies of objection handling, showing how understanding values and framing requests can increase the chance of positive outcomes.

26:04 - The importance of handling potential objections on day one to create smoother conversions, ultimately ensuring patients commit to care with clarity.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: 

https://theremarkablepractice.com/

Mistakes can be costly, but they’re also where the greatest lessons are found. Dr. Eric DiMartino shares his journey from solo practitioner to CEO of an associate-driven practice, offering invaluable insights on delegation, building strong systems, and creating a high-performing team. He breaks down common pitfalls chiropractors face during the build phase and provides actionable strategies for overcoming them, including defining roles, mastering patient conversions, and leveraging strengths for sustainable growth. This episode is a must-listen for any chiropractor ready to move beyond the owner-operator mindset and lead their practice to the next level.

Key Highlights

00:49 – Introduction to Dr. Eric DiMartino, highlighting his experience and focus on sharing costly mistakes chiropractors make during the build phase.

03:09 – Discussion on the transition from owner-operator to building a practice that runs effectively without the doctor being the sole driver.

05:15 – The importance of identifying personal strengths and weaknesses through tools like StrengthsFinder and delegating tasks outside your zone of genius.

07:30 – How hiring team members with complementary strengths leads to a more balanced and productive practice.

09:52 – Using tools like ProScan or DISC analysis to match team members to roles in their "zone of genius" for optimal results.

14:13 – Steps for effective delegation, from identifying and assigning tasks to training, trusting, and verifying team performance.

20:07 – How effective training empowers team members to solve problems independently, reducing dependence on the doctor.

22:27 – Creating defined systems and manuals to ensure consistency, predictability, and a seamless patient experience.

28:14 – The critical role of empathy during day one patient interactions and the importance of connecting to their story before offering care recommendations.

30:34 – Why patients need to own their problem for effective care recommendations, shifting the focus from selling to solving.

Resources Mentioned

Register Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ 

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Deciding when and how to hire an associate can make or break the success of your practice, and Dr. Kevin Day brings his expertise to this crucial topic. This episode dives into the key factors chiropractors need to consider before expanding their team, from evaluating patient volume and practice capacity to financial readiness and team preparedness. Dr. Day shares actionable advice on setting a clear vision, managing expectations, and implementing airtight systems to ensure a seamless associate integration. With insights on training your team, creating strong meeting rhythms, and preparing patients for change, this conversation is a must for chiropractors ready to grow their practice sustainably and effectively.

Key Highlights

00:53 – Dr. Kevin Day introduces his journey from starting a practice without systems to implementing TRP strategies and transitioning to a team-driven model.

03:02 – The advantages of hiring associates and the importance of understanding when the timing is right to bring one on.

04:14 – Key metrics for determining readiness to hire an associate, emphasizing the 80% capacity threshold.

06:20 – Importance of recognizing that an associate’s capacity may differ from the owner’s, requiring clear expectations and communication.

08:25 – Breakdown of different associate types: entrepreneurs, business builders, and caregivers, and aligning them with the practice’s vision.

11:31 – Setting realistic expectations for the first associate, including financial planning and understanding their role in patient volume and practice growth.

15:20 – Clarifying that an associate’s success depends on attracting new patients rather than solely taking on existing patient overflow.

17:32 – The need for a robust marketing and operational plan before onboarding an associate to ensure quicker profitability and practice alignment.

22:06 – Training patients to trust multiple doctors through consistent communication, shared case management, and strategic introduction to associates.

25:37 – Building airtight systems, meeting rhythms, and reporting metrics to ensure smooth team integration and maintain patient retention.

Resources Mentioned

Register Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ 

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unlocking higher productivity in 2025 starts with making smarter decisions about your time, team, and leadership. Join us for practical strategies for chiropractors to supercharge their productivity and achieve sustainable growth. Discover how to effectively delegate tasks, scale your systems, and shift into a leadership mindset that maximizes both personal and professional impact. From hiring the right people and leveraging their skills to investing in your own growth through mentorship and coaching, you’ll learn how to create more space for high-value activities. Whether you’re just starting out or running a multi-doctor practice, this conversation will guide you in identifying bottlenecks, breaking through plateaus, and building momentum for a more productive, profitable, and balanced year ahead.

Key Highlights

01:04 – Discussion begins with reflections on lessons learned through "scar tissue" from years of practice, emphasizing the value of hard-earned experience.

02:01 – Importance of sitting down to analyze numbers and financial performance, with a focus on ensuring profitability and long-term growth.

03:39 – Setting the stage for supercharging productivity in 2025 by leveraging time, building skills, and creating systems for scalability.

05:24 – Insights into where time was well spent in early stages, such as community marketing, and where time could have been leveraged better by hiring help sooner.

07:14 – Personal stories about balancing roles and responsibilities, highlighting the necessity of delegating tasks to focus on higher-value activities.

10:40 – Challenges and strategies for scaling practices, including hiring associates and navigating the complexities of multi-doctor setups.

12:21 – The psychological hurdles of letting go of tasks, evolving leadership identity, and empowering associates to take on significant responsibilities.

16:59 – Embracing the mindset of leveraging team members effectively and positioning associates to deliver consistent care within a system-driven practice.

20:28 – Delegating tasks like marketing and sales training to free up time for leadership development and aligning the practice with larger goals.

24:18 – The critical importance of using reclaimed time to invest in personal growth, leadership skills, and strategies for scaling the practice sustainably.

Resources Mentioned

Register Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ 

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Success in 2025 starts with the strategies you put into action today. This episode dives deep into practical, actionable steps to make the upcoming year your most profitable and impactful yet. From understanding your numbers to planning smart upgrades that add value for your patients, you’ll learn how to optimize your practice for sustainable growth. Discover why aligning your pricing with inflation, investing in your team, and cleaning up your backend systems are essential moves to create a thriving, well-rounded business. Whether you're looking to refine your processes or completely transform your practice, these insights will help you launch into the new year with confidence and clarity.

Key Highlights

01:32 – The importance of reframing December as a productive month to set the stage for success in the upcoming year rather than slowing down.

02:32 – Discussion on how end-of-year planning helps avoid a "January hangover" and ensures the new year starts strong with momentum.

04:57 – The need for profitability in chiropractic to sustain growth, serve more people, and reinvest in the mission of delivering care.

05:48 – Challenges chiropractors face with profitability, including understanding costs per visit and ensuring fee structures support team investments.

09:26 – Strategies for fee increases, emphasizing the importance of aligning fees with inflation and implementing regular, systematic adjustments.

13:26 – How to identify and highlight value upgrades in your practice to justify fee increases, from new technology to team training and enhanced services.

20:40 – The mindset shift needed to approach fee increases as normal business practice, with examples from other industries to normalize the process.

21:59 – Training your team to handle conversations about fee increases effectively and ensuring they are aligned with the vision for practice growth.

24:20 – Why profitability is essential for reinvesting in areas like marketing, team building, and coaching to elevate the practice.

26:31 – Encouragement to use the start of the new year as a time to clean up systems, improve efficiency, and implement growth strategies for a sustainable future.

Resources Mentioned

Register Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ 

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

How do you define success for your practice? This week’s conversation focuses on aligning core values, vision, and behaviors to build a remarkable chiropractic business. Dr. Stephen Franson shares practical insights into navigating the "build season," emphasizing clarity, vision casting, and the importance of systems to create scalable, durable, and profitable practices. Through the Rubik’s Cube analogy, he lays out a framework for success while encouraging chiropractors to approach 2025 with purpose and preparedness. Join us to be inspired to envision growth and become the leader your business needs, all while addressing common challenges with proven solutions.

Key Highlights

04:07 - Defining success on your own terms to avoid chasing someone else’s vision and wasting time on misaligned goals.

05:28 - How alignment between core values, vision story, and behaviors is critical for sustainable success in practice.

13:28 - A look at the Rubik's Cube framework highlighting six key areas to optimize: vision, leadership, systems, team, training, and energy.

14:43 -  Acknowledging the build season as a time to develop the core strength needed to scale and eventually exit.

18:02 -  Maintaining a three-year view for your business to make decisions today that lead to long-term success.

21:30 - The importance of systems to ensure consistent outputs, scalability, and the ability to build a transferable business.

24:34 - How the 1% Rule emphasizes how small changes can significantly boost profitability.

28:37 - Utilizing regular price increases as part of your practice’s culture to reflect inflation and value.

31:42 - Leveraging expert guidance and proven systems to save time and avoid costly mistakes.

32:22 - How  team-building and training immersions are vital investments to foster growth and sustainability.

Resources Mentioned

Register Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ 

Download your Free copy of The Remarkable Practice: The Definitive Guide to Building a Thriving Chiropractic Business: https://theremarkablepractice.com/buildpodcast-ep41-ebook 

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Ready to take your chiropractic practice to the next level? This episode is your ultimate guide to staying ahead during the holiday hustle and setting the stage for an exceptional start to the new year. We’re diving into powerful strategies like leveraging holiday sales, creating wellness care plans, and hosting goal-setting workshops to boost December performance and kick off January with a bang.

You’ll learn the art of locking in care plans and pricing before the annual fee hikes, ensuring financial stability while strengthening patient loyalty. Plus, we’ll explore how to balance taking well-deserved time off with driving practice growth, developing your team, and preparing holistically for success in the year ahead.

It’s time to plan smart, communicate effectively, and market year-round. Don’t just survive the season—thrive in it!

Key Highlights

01:12 – Discover how the natural seasons of practice mirror life’s rhythms and why the holidays are the perfect time to prepare for growth in the new year.

02:30 – Learn strategies to avoid the “Christmas hangover” and keep your practice thriving through the holidays while setting the stage for a record-breaking January.

04:46 – Explore why consistency during the holidays is crucial—for both your practice and your patients—and how to maintain momentum when stress is at its peak.

06:07 – Uncover insights into the increased health risks during the holiday season and how to position your care as a vital part of patients’ well-being during this time.

10:46 – Find out how intentional planning, including holiday wellness plans and special offers, can boost patient retention and create a strong foundation for the new year.

16:20 – Balance rest and recovery for your team with maintaining excellent patient care, and discover practical tips for scheduling and planning holiday coverage.

21:40 – Capitalize on the unique energy of January by hosting goal-setting workshops that inspire patients to commit to their health journey for the year ahead.

24:54 – Learn how to handle patient scheduling around holiday plans and use strategies like “holding exercises” to ensure care continuity even during breaks.

26:24 – Get tips on why you should continue or even increase marketing efforts during the holiday season to bring in new leads and stay ahead in January.

34:08 – Discover the value of holding an end-of-year board meeting to reflect on successes, plan for the future, and ensure a clear vision for Q1 and beyond.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Running great board meetings isn’t just about holding the meeting—it’s about preparation, structure, and inspiring your team. This episode breaks down the “how” behind impactful board meetings, including the four core sections: vision, goals, marketing, and project planning. Dr. Bobby Ilijasevic and Dr. Lona Cook show how to engage your team at every level through clear leadership, personal accountability, and strategic vision casting. You’ll learn how to structure your board meetings for clarity, buy-in, and action—and how to create lasting momentum for your next 13 weeks.

Key Highlights

00:59 – Kicking off Part 2 of the board meeting series: this time focused on the how-to structure and run impactful meetings.

02:02 – Dr. Lona shares her prep strategy, including a Google Form with check-in questions to collect team insights in advance.

03:25 – Dr. Bobby explains their Canva-based board meeting slideshow and how team members take ownership of different sections.

05:16 – Why sharing the leadership load builds team buy-in and prepares your team to lead more effectively in the future.

06:37 – How to structure the year: two “major” board meetings (annual/semi-annual) and two shorter, tactical “minor” ones.

08:37 – Running board meetings across multiple offices: balancing enterprise-wide goals with individual location needs.

10:16 – Breaking down the board meeting into four core parts: vision, goals/stats, marketing, and project planning.

14:55 – Dr. Bobby explains the concept of sequencing—choosing the right order of projects for maximum momentum and clarity.

18:28 – Dr. Lona adds how she uses the accountability grid to help team members identify wins, gaps, and project alignment.

25:36 – Final takeaways: Don’t gloss over vision and always come prepared. Preparation = buy-in and better execution.

27:25 - Dr. Sebastian welcomes Success Partner, Dr. Tabor Smith of Spinal Hygiene to explore how spinal hygiene boosts patient engagement and long-term retention in chiropractic care. Dr. Tabor shares his journey in transforming patient education, leading to the spinal hygiene movement. Learn key strategies like the Better Results Faster workshop and the 21-day Spinal Hygiene Challenge to improve patient commitment and outcomes.

Resources Mentioned
For more information about Spinal Hygiene please visit: https://www.spinalhygieneproducts.com/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

If you're feeling stuck in the grind of daily operations, it might be time for a reset. This episode is all about the “why” behind quarterly board meetings—how they act as a reset button to re-align your team, recenter your vision, and reignite momentum. Dr. Lona and Dr. Bobby  share how these meetings evolved from casual vision chats to a strategic system that powers growth, focus, and leadership. You'll learn how intentional time away, vision casting, and revisiting personal goals are key to building a culture of accountability and sustainable success.

Key Highlights

01:01 – Reflecting on Q1 performance and how better visibility and systems helped the team stay on track.

03:03 – The evolution from weekly/monthly rhythms to powerful quarterly board meetings that drive alignment.

04:49 – Why board meetings act as a reset button, reuniting and reenergizing the entire team toward a shared vision.

06:37 – How early vision casting sessions on the beach evolved into full-fledged board meetings with intentional outcomes.

08:04 – Lessons from early meetings: big-picture energy is great, but follow-through systems are essential for execution.

09:36 – Board meetings as a leadership tool—creating clarity, focus, and accountability across all levels of the business.

10:52 – Understanding team motivation by aligning business goals with individual visions and dreams.

12:40 – Dr. Bobby’s process of vision casting during onboarding—helping each team member connect to their personal "why."

14:39 – How painting a vivid picture of a team member’s goals increases long-term buy-in and loyalty.

20:46 – The power of writing down goals and team objectives—how vision becomes action when it’s clearly documented and shared.

24:25 - Dr. Eric DiMartino welcomes Dr. Andrew White from Success Partner, Align & Co to discuss an innovative approach to corporate wellness. Inspired by personal experiences, Dr. White shares how his company integrates chiropractic care into businesses using tax advantages. Learn how chiropractors can secure corporate contracts and leverage tax incentives at no extra cost. With a vision for nationwide expansion, this model offers businesses an effective way to support employee health. Don’t miss this game-changing insight into the future of chiropractic care.

Resources Mentioned
For more information about Align & Co please visit: https://www.alignco.life/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Success doesn’t happen by accident—it’s a process of learning, adapting, and surrounding yourself with the right people. In this episode, Dr. Bobby welcomes Dr. Timay Ozkose (Coach Oz) to share his journey from struggling as a new graduate to building a thriving, multi-seven-figure, team-driven business. They discuss the biggest lessons learned along the way, from finding strong mentorship to mastering communication and building certainty in all areas of life and business. If you’re ready to take ownership of your growth and explode your success, this episode will show you how to accelerate your journey.

Key Highlights

01:01 – Introduction of Dr. Timlay Ozkose (Coach Oz) and how he built a multi-seven-figure, team-driven business straight out of school.

03:39 – The struggles of the first six months in practice—starting from scratch, struggling with new patient attraction, and lacking marketing systems.

07:04 – The reality of financial struggles early on, shifting from a mindset of service to survival, and the importance of personal accountability.

12:35 – The turning point—finding the right mentorship and making a bold decision to relocate for a better opportunity and structured training.

16:41 – Scaling from 250 to 500 visits per week before bringing in associates and building a high-performing team.

22:07 – Lesson #1: Surround yourself with A-players—mentors, coaches, and a team that aligns with your vision and mission.

29:52 – Lesson #2: Find your philosophical group—align with people who practice the way you want to and immerse yourself in learning.

35:44 – Lesson #3: Develop certainty in all areas—philosophy, clinical skills, communication, and business acumen to create unstoppable momentum.

42:04 – The importance of mastering communication—scripts, storytelling, and refining patient conversations to drive conversions and retention.

44:33 – Bonus lesson: Mastering marketing to attract more new patients, build community awareness, and create consistent growth.

Resources Mentioned

Register Now for the TRP Remarkable Team Building Immersion - Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ 

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Balancing it all doesn’t mean doing it all. This episode dives into the unique challenges and opportunities women face as leaders in their profession. Dr. Lona and Dr. Rachel Hovey share how to master adaptability, delegate effectively, and build systems that create more time and energy for what matters most. They discuss leveraging teamwork, setting boundaries, and finding support networks to thrive both personally and professionally. For anyone ready to embrace growth with grace and lead with intention, this conversation offers practical insights and inspiration.

Key Highlights

01:11 – Introduction of Dr. Rachel Hovey and the discussion of women’s unique experiences in balancing family life and professional growth.

02:49 – The creation of a space for women in TRP, addressing the nuances of practice ownership while managing life stages like pregnancy and maternity leave.

04:27 – The value of building capacity over time by learning to leverage teams and resources to handle increasing responsibilities effectively.

05:09 – Insights on delegating tasks and trusting a well-trained team to maintain work-life balance while scaling operations.

06:40 – Embracing adaptability and finding joy in everyday tools and systems that reduce stress, both at work and at home.

09:15 – Practical examples of leveraging resources like cleaning services and time-saving tools to focus on priorities and maintain productivity.

12:14 – The importance of setting routines and non-negotiable boundaries to prioritize personal well-being and energy.

15:45 – Advice for overwhelmed professionals on building systems, hiring the right people, and seeking guidance from experienced mentors.

17:46 – Reflections on learning through challenges, leaning on support networks, and evolving from solo practice to team-driven success.

20:47 – The shift toward collaborative, team-focused practices and the benefits of building community and camaraderie among women in the profession.

Resources Mentioned

Register Now for the TRP Remarkable Team Building Immersion - Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ 

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Planning your marketing calendar is the key to consistent growth and new patient success. Dr. Bobby and Dr. Lona share their experiences of moving from disorganized, reactive marketing to a strategic, structured approach that builds momentum throughout the year. They provide actionable steps for creating a 12-month marketing calendar, tracking results, and refining your process to align with your goals. Whether you’re starting with minimal resources or scaling a large team, this episode offers valuable insights into mastering the art of marketing for sustained success.

Key Highlights

01:02 – The importance of planning your marketing calendar and moving from reactive to proactive strategies for new patient success.

03:41 – Advice for those without a marketing calendar: track everything you do for 12 months to refine and build a repeatable system.

04:51 – Dr. Bobby shares his story of documenting all marketing efforts and learning from failures to develop consistent strategies.

07:12 – Acknowledging the transition from organic referrals to a balanced approach that includes external marketing methods.

08:09 – The challenges of scaling a team and the need to create strategic campaigns that go beyond internal referrals.

12:03 – Dr. Bobby shares his journey of mastering screenings, public speaking, and digital marketing as core marketing pillars.

15:14 – Strategies for new doctors or those with limited budgets to focus on low-cost, high-impact marketing methods like screenings and talks.

16:37 – Using additional income to buy back time and reinvest in expert marketing services and advanced systems.

18:51 – The importance of nurturing leads from screenings and talks, including building systems for follow-ups and reactivation campaigns.

20:21 – Offering resources like marketing calendar templates and CRM recommendations to help others replicate successful systems.

Resources Mentioned

Register Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ 
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/