Send us a text

I’m switching things up in this episode and getting straight to it.

No fancy intro, no long-winded warm-up. Just a real conversation about assumptions, beliefs, and the stories we tell ourselves that quietly shape how we show up in our business.

Because lately, I’ve been hearing the same things again and again from product-based business owners.
 People aren’t buying anymore.
 Everyone only wants discounts.
 Nobody opens emails.
 January is dead.
 I don’t want to annoy my audience.

And honestly? Most of these are not facts. They’re beliefs. And beliefs are just thoughts you’ve repeated long enough that they feel true.

In this episode, I unpack some of the most common assumptions I see brands and retailers making about selling, marketing, email, Christmas, sales seasons, pricing, and customer behaviour. I also talk about where these beliefs come from, how negativity bias sneaks in, and why assuming the worst is one of the fastest ways to stall your growth.

We talk about why selling is not pushy or icky, how marketing is actually service, and why your job is not to guess what’s going on in someone else’s wallet.

If you’ve been holding back, second-guessing yourself, or quietly wondering if it’s even worth promoting right now, this episode is for you.

Listen in, then ask yourself one simple question.
Is this actually true, or is it just a belief I’ve been carrying around?

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

5 Things Every Promo Email MUST Have (If You Want Sales!)**

If your promo emails are getting meh opens or zero clicks, this quick-hit episode is your wake-up call. After reviewing dozens of client emails inside Nail Your Email Marketing and in my 1:1 sessions, I’ve seen the same mistakes again and again… especially during sales season.

So today, I’m walking you through the 5 non-negotiables every promo email should include to actually get opened, read and clicked.

This is your micro-masterclass in writing emails that convert, not collect dust in the inbox.

In this episode, we cover:

1. Why your subject line needs to slap, not snooze

Boring subject lines get ignored. You need curiosity, clarity, or straight-up benefits. I share what makes a subject line irresistible and why A/B testing should be your new best friend.

2. The must-have CTA above the fold

If your audience has to scroll to find the link, you’ve already lost them. I break down what “above the fold” actually looks like and why clarity always wins.

3. High-contrast design that people can actually read

Pastel on pastel? Tiny fonts? Hard pass. I share my go-to readability tool and the simple graphic design rule that will instantly improve your emails.

4. Clear, non-waffly copy that respects your customer’s time

Promo emails should be quick, direct and obvious. No filler paragraphs, no “hope this finds you well.” Tell them the offer, why it matters and why they should care right now.

5. One email, one goal

If you give people too many choices, they choose nothing. I walk through why your promos need ONE job and exactly how to structure them.

+ Bonus tip

A little movement goes a long way — think GIFs, scrolling marquees, or icon-style features that communicate essential info fast.

• Subject Line Examples: here
• My favourite contrast checker: https://coolors.co/contrast-checker

• Nail Your Email Marketing Program: Learn how to create emails that convert like crazy.

Want help boosting your sales, getting your emails actually opened, and creating a marketing system that makes

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Andrew from Mennie Brand is back for part two, and we’re cracking open the real trade show debrief from his first time exhibiting at Melbourne Life Instyle. We talk expectations vs reality, what actually moved the needle (hello, SMS follow-ups), and why visuals + storytelling at your stand matter more than you think. Andrew shares hard numbers, how he organised setup on a budget (including the furniture plot twist), and what he’s changing next time to turn browsers into buyers faster.

In this episode:

• The honest verdict: pride, perspective, and the big-brand imposter syndrome that didn’t stick
• The rollercoaster after the show (and why day-10 texts lit everything up)
• Why your pitch + story need reps (and how to avoid sounding “salesy”)
• Stand strategy: show the brand world (lookbook, lifestyle shots, POS) not just products
• Relationship ROI you can’t quantify: neighbours, buyers, and in-person feedback
• Logistics on a budget: flying with stock, painting the stand, marketplace furniture backup plan
• What’s next: considering Sydney (Feb) where Life & Style and Reed combine—and how different buyers = fresh opportunities
• Collabs & customs: ~200 unit MOQs with options to split across brands

Mentions & resources:

• Book: Building a StoryBrand by Donald Miller
• Find Andrew: Instagram @menniebrand | Stockist & custom enquiries
• Want help planning your own show? Check out my Trade Show Bootcamp and Wholesale program.
•  Retailers: want the comfiest socks your customers will rave about? Reach out to @menniebrand for stockist info or custom collabs.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Are you attending your first TRADE SHOW? Are you nervous? Excited? Freaking out?
How much money have you spent on your stand???
If you have you invested to exhibit at a trade show or are thinking about it soon, this episode is for you.

Trade shows are such a great way to boost your wholesale sales and find new stockists but they can be expensive. So if you are now freaking out….or maybe this your 3rd or 4th show and you know you have to make some tweaks to maximise your investment then take heed of these 10 can I call them commandments?

I have been involved in over 60 trade shows whether as a buyer, an exhibitor, an educator or a consultant.

There are definitely some things you need to tick off to make sure you have a successful show.

I hope these tips help you consider some extra elements you may not have thought of and also help prepare you so you are going in with eyes wide open!

I deep dive even further into this in my Trade Show Bootcamp which is a 3 part series that covers all your questions you might have about attending and gives you clarity on what to prepare and act on prior to the show, during the show and after the show.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Walking around the NZ Gift Fair was the first time I met Janet from product-based business Fox and Fallow.   It was her third trade show in just a few short months over 3 countries (NY, USA, Sydney, Australia  and Auckland, NZ).  They had won the award for best stand with a huge pink and peach plywood stand built mostly by Darrell!

Getting thrown into the deep end is how Janet likes to roll and it has helped her launch her brand onto the international stage. She likes a deadline!!

With over 2000 stockists worldwide and now a multi million dollar business she has learnt a thing or two along the way.

Listen to hear how Janet and Darrel have built their gift and stationary range from a side hustle to main hustle.   And how being scrappy and cheap can lead to the business of your dreams.
 
You can check out more about Fox and Fallow here and follow along on instagram here
 

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Hands up if you want sales from your website?

Err of course you do right?
 
Well in this episode today I am sharing 5 things your home page needs to help turn lookers into buyers.

These 5 simple little essentials help you to convert more sales and get customers adding to cart!!

Go on and check out your website now, trying to view it as someone who does not know you at all (this is hard to do)
 
And if you want more help with converting your traffic head to my 5 day boost your web sales mini series to help you 👇🏼
 BOOST YOUR SALES

The book I mentioned Building a Story Brand by Donald Miller is available here 
and other fab books you might like to help you build your business.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

How many Email Automatons do you already have set up in your business?

 An abandoned cart email sequence?

A thank you?

A welcome series or nurture sequence that tells customers a little bit about who you are?
Or are you scared to send any emails to your customers for fear they will unsubscribe?  You now how that sounds right? (they may as well not be in your list if you never send them anything!)
In this episode I dive into 5 Email Automations you should make sure you incorporate into your ecommerce marketing now.

To get more help with your Email Marketing have it bring in more income into your ecommerce business  and nurture your customers more.  Find out about how you can Nail your Email Marketing here.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Everyone wants more profit right? And you have heard the saying "Sales are Vanity Profit is Sanity' but why still is all I see business owners focus on is their top line sales and not their bottom line?

Clearly they impact each other but you can get a better bottom line in more ways than just focussing on the top.

We dive into what things to focus on in your profit and loss and why setting a time for a monthly meeting with yourself and tracking KPI's is the next step to more income.

Want help nurturing your current customers more?  Sign up to my Nail your Email Marketing program now .  

In this episode of thelotco Business Podcast, business coach Melissa Robbins discusses how to increase profit in your business. She emphasizes the importance of understanding profit and loss statements, and offers practical advice on how to improve profit margins without necessarily increasing sales. Melissa suggests focusing on foundational aspects of your business, such as pricing and product mix, and nurturing existing customers to increase their lifetime value. She also recommends grouping tasks together, outsourcing, and regularly reviewing expenses to save time and money. Overall, Melissa's advice is geared towards helping listeners have a long-term, scalable, and profitable business.

- How to Increase Your Business's Profit: Tips and Strategies from a Business Coach

- Profit and Loss Statements: The Key to Long-Term Business Success

Timestamp

Understanding Profit and Loss [00:00:38]
Melissa explains the importance of regularly looking at your profit and loss statement to make better decisions about your business moving forward.

Focusing on Profit [00:03:45]
Melissa emphasizes the importance of focusing on profit as a key metric as opposed to just sales.

Cost of Goods [00:04:34]
Melissa explains the importance of understanding how much your goods actually cost you to generate sales and how to calculate your gross profit.

Understanding Profit and Loss [00:08:22]
Melissa explains the different aspects of profit and loss statements, such as top-line sales, cost of goods, and expenses, and emphasizes the importance of regularly looking at them.

Improving Gross Profit [00:10:38]
Melissa offers practical advice on how to improve gross pro

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Things have changed right!!

Without sounding like a total boomer 'back in my day I had to post 3-4  times a day and blah blah blah....' the point is Instagram has changed so much in the past 6 months let alone the last 5 years!

So what should it look like now?  What is the ideal amount of content (hint whatever you can manage but more is more 😬) that you should try and make sure you post/share/create?

I dive into all the detail in this episode and share what your stories, reels, feed, highlights and bio should include.

I try and break it down for physical retail stores and also online DTC ecommerce businesses also.

But really focused on  product-based businesses here cos it should look quite different to service based instagram models.

Got some questions after listening ?  Hit me up in the DM. And remember social media is not a marketing strategy but just one little slice of the pie that your marketing should focus on.

Want help with how the hell to market you product business?  Join my Roadmap program for a deep dive into this and so much more.

You can also grab my 100+ ideas for more content here:

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Build a mailing list they say. Grow you email database. Use email marketing more.

Ok but how do you actually grow your email list in the first place?

I started out with 5 ways to boost your email list but ended up with 10! 

Having a constant stream of new clients is important and crucial to ensure you can get the as promised 43 x ROI on email marketing.

From making sure you have an attractive website pop up, to creating QR codes and trying to build that elusive FOMO.

In this is episode I dive into the 10 ways you can use to boost your email database.

Let me know what you are using right now and what ways work for you to build  your list.

To get access to my Nail your Email Marketing click through here.

And if you want to grab some ideas on content and planning you can download my free content planner here.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

3 years ago Kelly sat down in front of me on The @life_instyle business couch and we talked about her WHY. 
 
We talked about how she wanted to make an impact in the world and help solve everyday problems for people.

We talked about how she wanted to show her kids that you can have a dream and bring it to life.

This time we talked on the podcast about how to actually build that multi million dollar product business.

@Klipsta has taken a few short years to turn over $4 million dollars this year.  In this podcast episode Kelly talks about her journey and how she is trying to enjoy the ride, stay grateful and roll with the punches.

We talk about why establishing your foundations is so important, listening to others, leaning in, trusting your gut, being ok with failure and making mistakes.

We talk about how manifestation can help you stay focussed and makes decision making easier. 

I have worked with Kelly to help her establish her wholesale foundations, make sure her pricing is right, launch into new markets, update her packaging and so much more. 

Listen in to the episode now to get inspired by Kelly's story.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Want to maximise conversions and get more buyers over the lien and stocking your range in their stores?
Make sure you include these 5 things in your Wholesale catalogue.

In this super quick episode I explore the five essential elements that can maximize your wholesale catalogue's sales. Learn about the key components that will help your catalogue stand out from the competition and bring in more revenue for your business.

Buyers are busy and they love looking for new and exciting products but they don't want to waste time reading your life story and  3 pages of intro.  Get to the point fast, showcase your products with beautiful product and lifestyle imagery and please please please put prices inside the catalogue!!

Listen in to here more detail about what you need to include in your Wholesale catalogue. .

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Don't forget to stop and smell the roses!!!

This is something I think we need reminding of every now and again.

As well as other what may be cliches I wanted to share some insights with you today after 25 years in business.

Worry about the things you can control.

Be present.

Look back to see how far you have come.

Take time to rest.

Figure out what brings you joy.

What is your true why.

Celebrate the big and "little" wins!!

And are you running your business by someone else's rules?  

And so much more.

I cover this and a number of other lessons in this episode today.

I hope you enjoy.  Off to smell the roses.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Abundance Mindset Isn’t Woo — It’s Your Business Superpower

Is “abundance” just another fluffy buzzword? Nope. In fact, your mindset may be the difference between giving up on your product business too soon or building one that actually pays you.

In this episode, I’m breaking down:

• What abundance mindset really means (hint: it’s not about ignoring reality).
• The difference between abundance vs. scarcity thinking — and how each shows up in your day-to-day business.
• Real examples from launches, wholesale pitching, and sales that prove why scarcity spirals kill momentum.
• Practical tools to rewire your thinking — journal prompts, affirmations, gratitude practices, and the “not yet” reframe.
• Why combining mindset + numbers (aka your data) gives you clarity, stamina, and resilience when sales feel slow.

If you’ve ever found yourself refreshing your Shopify dashboard on repeat, comparing yourself to competitors, or assuming “no one wants this,” this episode is for you.

👉 Grab my free Abundance Mindset Journal Prompts + Affirmations here, and stay tuned for the upcoming 30-Day Abundance Challenge.

Because mindset alone isn’t enough. Mindset + strategy is how you build a profitable product business that lasts.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Getting to know yourself from the inside out. 

Where are you holding yourself back?  Whether consciously or unconsciously?

What thoughts are you having that are self-sabotaging?  Do you even realise?

I often hear (and tell) people that they need to work on their Mindset or hear others say they spent time on their mindset and it transformed them and helped them achieve great success. But what does that actually mean?

Working on your Mindset and understanding how your thoughts can inform how you feel about yourself.  What patterns can you pick up when you listen with curiosity and kindness?    Are you dedicated to your success and always looking to make incremental improvements?

 In this episode with special guest Mandy Napier an International Mindset and High Performance Coach we dive into how Mindset tools can hep you move forward and break free from what is holding you back. 

As Mandy explains 'Often we are the greatest stumbling block to our own success'

Many of us have a yearning to achieve more in life. I believe we all desire to learn, grow and in the process, become a better version of ourselves. To reach that next milestone in our personal or professional lives, or continually strive for more. Yet sometimes, we keep missing the mark. Why is it that we fall short, and seemingly, unintentionally sabotage our own success? So we never quite breakthrough to that elusive next level.

Listen to hear how you can kickstart working on your mindset today.

You can grab  Mandy's Mindset  free toolkit here.

Find out more about Mandy's work on her website here.

Known as the ‘Mindset Alchemist,’ Mandy Napier BSC, is a Global High Performance Mindset Coach, Speaker, Educator, and Author of ‘Creating Healthy Life Habits’. She is the founder of Mindset for Success, a Mindset, High Performance and Empowerment Practice dedicated to supporting high achievers to fulfil their potential and achieve extraordinary results, professionally and personally.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

This is a question I get asked quite a lot in my 'How to Wholesale' program.
Should I work with a Sales Agent?
How much % commission do they take?
Where do I find them?
And then BUT that is so much % off what I already receive for wholesaling?! 
Why would I do that?  I don't have enough margin. 

Why would I use an agent?
So here we go - a list of pros and cons when deciding whether to work with an agent.

Why you should and why you shouldn't.
How to make the most of your experience and what they need to do their job properly.
I love agents, and have some amazing friends who are agents!  But I have had some bad experiences with them (in hindsight it may have been my fault....). 

I have used them for my brand, used them to buy when I had a retail store and I have been one!!!

So I have perceptive here from all sides.

Let me know if this episode has been helpful.

And if you want to Transform Your Wholesale and figure out how to build a sustainable profitable product business then you might want to join my Roadmap program where I dive deep into al of this and so much more!!!

Shout out to all my favourite agents!!!

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

How do you stay top of mind when your customers are looking to make their next purchase?

Are you the first thing they think of when they have a problem to solve (ie present to buy for,  occasion to buy an outfit for and so on)?

Building on your customer loyalty is crucial to not just survive but thrive in this business.

Do you know your customer return rate?  (or return customer rate as shopify calls it- RCR).

'Modern consumers are no longer just making transactions—they’re seeking supportive, feel-good, memorable experiences. And when a shopper’s experiential expectations are blown out of the water, you can bet they’ll be back to shop again.

Happy Customers Are Repeat Customers

Repeat customer rate is a metric that leads to long-term success and scalability.'

Route.com

There are many ways to nurture your customers and get them staying loyal to your brand or retail store and and hopefully being around for 1,2,3 or 10 years as a customer!

In this episode I dive into some important considerations about building on customer loyalty, growing your customer life time value (LTV) and hopefully offsetting the growing customer acquisition costs (CAC).

I would love to hear about the ways you consider your customers journey and what you are doing to make the customer experience CX a memorable and satisfying one!

And just cos I have so many acronyms in here:
CX - Customer experience, or CX, is the overall perception a customer has of your brand after interacting with your business across the buyer's journey. From marketing, to sales, to customer service – CX is the sum of all touchpoints and can impact a customer's decision to return to your brand.

LTV - Customer lifetime value is the total amount of money a customer is expected to spend with your business, or on your products, during the lifetime of an average business relationship.

CAC- Customer acquisition cost (CAC) is the cost related to acquiring a new customer.

RCR- Repeat customer rate, or repeat purchase rate, is the percentage of your existing customers who have purchased from you two or more times.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

How well do you know your numbers in your business?

This is something that freaks a lot of people out I know!  But if you run your own business and want to be acting like the CEO then you should understand where you stand. 

In this episode we cover some of the essentials of knowing your numbers.

Being able to read your profit and loss.  Understanding your margins. Knowing what percentage of your expenses are eaten up by the different categories.

What your AOV, and website conversion rate is? 

Being across your data helps you make better decisions for your business.

Listen to this episode to help you get a better picture about what you need to know and why!
 
To boost your conversion rate on your website and make sure every visitor is  maximised check out my 5 day series to boost your numbers.

https://www.thelotco.com.au/5dayseries

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Donna Wallace has spent years as an energy healer.  After listening to her intuition and being guided by the universe she now brings unique and custom jewellery to her customers.  

 The jewellery is created in a unique 5 step process that combines her background in energy reading with the most beautiful gemstone jewellery.

 Welcome to the world of energetic activation, luxury and blossoming into your potential.

Our coloured gemstone rings activate your energy field and enhance your radiance.

You pick up the ring and place it on your finger, you experience an activation within your energy field like no other.

You light up.

Your light magnifies, intensifies and radiates.

You have, in an instant, become the radiant being you always knew yourself to be.

You have blossomed.

You have bloomed.

You are radiant.

You are magnificent.

 This is the copy that sits on Donna’s website The House of Orion.  

 If you are intrigued as I was when I first heard about the process then listen I to find out more about the process.  

You can also book a free energy reading with Donna here.

Donna will read your energy, tune into your Soul, and tell you more about what ring could be created for you. 

Have you ever wondered what gemstones are sitting in your aura, waiting to be placed on your finger?

Donna sees gemstones sparkling in people’s energy fields. These are the gemstones that can uplift you, and make all the difference to how you experience life.

Follow Donna at the House of Orion here.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

You have invested thousands and you need this to work right..?

Exhibiting at trade shows can be scary and is also a huge investment.  You don't always get the results you are after either.
Trust me I have been to shows where I have not taken 1 order!!

What can you do to make sure that doesn't happen to you and you bring the right attitude, mindset and tools to help you.

In this episode I dive into common mistakes I see, some things to avoid and how to bring your best self along.   

Trade Shows can be one of the best ways to grow your Wholesale revenue stream so don't be scared -be prepared!!

To watch my FREE webinar on Trade Show Essentials head to : https://www.thelotco.com/tradeshowessentialsFREEWEBINAR

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

What is the most precious resource for entrepreneurs?  And those running their own business often as a solo entrepreneur too...

Well if you answered time or money you would be right!  They are both pretty close when it comes to trying to succeed in this crazy world of retail, product businesses, e-commerce and building a brand.

I have pulled together today 6 tools I believe every product based business owner needs to be using right now to help save them time and also money.

Let me know if you use these already and how you use them in your business.

And because I just cant help myself I added in an extra one that is highly relevant right now and if you have not already seen it OMG get onto it!!

Chat GPT is the latest tool that could seriously save your hours every week if the tasks you complete just need a little AI intelligence to be sped up!!

Hope you love this episode and I look forward to getting your responses on what you have started using recently.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Katherine Mullett is one of the Deadly Wears team, she is a proud Gunaikurnai and Monero Ngarigo woman, who works On Country. Katherine continuously advocates for the protection of Heritage and the continuation of looking after Country by Traditional Owners and First Nations people.

Her brand Deadly Wears is an ally friendly brand and is helping to directly support first nations business owners.
After realising she could help be a part of the solution to help educate and impact change and increase allyship within Australian Culture she has also created Djambies in a box. 

Djambies (friends) In a Box offers all Australians the chance to authentically understand and reflect on the Culture of our First Nations People, along with the diversity of issues they face. The subscription boxes deliver a variety of incredible products and produce from First Nations Owned Businesses that invite you to be part of the solution for a more just society.

To find out more about Deadly Wears, Djambies and follow Katherine check out her pages at:

Deadly Wears instagram , Djambies in a box instagram., Mates before Dates information.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Ever wondered what things product-based business owners do to get ahead?

Have you ever tried to figure out what they have in common?

After more than 25 years working with 100's of product-based businesses and successful entrepreneurs these are some characteristics I have noticed in common.

Some of these are actions and some of these are strategies.

See how many you have and whether you think I am on the mark.

I listed out 10 but I am sure there are more.

Welcome to this new season in thelotco business podcast.  I love helping you build your profitable product business and sharing stories to inspire your journey. 

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Gemma Ostroburski from TalkShop Retail has Retail and design in her blood! 
She has spend years honing her craft of visual merchandising, helping retailers hone the experience they offer customers and

She help retailers turn their shops into destinations. And stores that makes people want to buy, grows your sales & keeps customers coming back!

We talk all things VM , how to bring a sense of wonder and increase your sales for physical brick and mortar Retail stores.

Gemma has so many great tips to help you and really dives into the elements of VM and experiential retail that can make a difference.

You can find out more about Gemma and her work at @talkshopretail or at https://www.talkshopretail.com.au/

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

If you’ve ever felt like freight is a dark art shrouded in mystery, you’re not alone.
 In this episode of thelotco Business Podcast, I sit down with Christine Kanin from Pivot Freight Solutions to unpack (pun intended) the real world of freight and logistics and why getting it right can save your product business thousands of dollars (and a whole lot of headaches).

Christine has over a decade in the freight forwarding industry, helping small and medium-sized businesses confidently navigate the messy, unpredictable world of importing and exporting. She’s here to pull back the curtain on what really happens between “my product is ready” and “it’s on my doorstep.”

We cover:

• The biggest misconceptions product-based businesses have about freight
• Why relying solely on your supplier’s shipping quote can be an expensive mistake
• The acronyms and terms (like Inco terms and HS codes) every founder must know before signing anything
• The real process your goods go through — from packing at the factory to clearing customs and quarantine in Australia
• How to decide between sea freight, air freight, and couriers (and the hidden cost traps in each)
• Landed costs: what they are, how to calculate them, and why they should guide your pricing from day one
• Seasonal and global events that can blow your shipping timelines out of the water (literally)
• Christine’s unique “She Freights” tours to India, helping women find manufacturers and products while learning the freight side from the ground up

Whether you’re placing your very first order with an overseas supplier or managing multiple containers a year, this episode is packed with practical tips to help you stay in control, protect your margins, and avoid costly surprises.

📦 Listen in to finally get freight and logistics off your “too hard” list — and onto your “nailed it” list.

Resources & Links Mentioned:

• Pivot Freight Solutions → find here
• She Freights Tours → here
• Austrade Go Global Toolkit → here
• BICON

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

A blog, a journal a magazine call it what you will but you need one!!!

Every e-commerce site has a customer.  Clearly!! (or I hope so!)
Therefore everyone should have blog content to help connect with your customer,  inspire your customer,  educate your customer and relate to your customer.

Whether you are a Retail store with 100's of brands and a mixture of products to a brand with a single product!  

Your blog helps with SEO, builds trust, encourages conversions, solves problems for customers and is such a great long term traffic source for your website.

In this episode I give you 5 reasons ( I know there are even more!) why you need one.

And before you say it.  Yes it is another thing to do but it should be one of the first things you do and can help create other content from your blog. 

Length of the blog should be between 500-1500 words ideally and each image used should also have a title that includes keyword to also help with SEO (a topic for another day!).

Want my FREE guide on 15 ways to boost traffic to your website.  Grab it here.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Collaborations are something every product business should have as part of their overall Marketing strategy.

The ability to reach new audiences, generate excitement and buzz, build your email list and so much more are just some of the reasons collabs should be on your radar if they are not already.

 The world’s most successful brands have tapped into collaboration marketing to reach & engage new audiences - & why not?  Brand collaborations are up to 25x less expensive than digital advertising- what?!

Asos, Gucci, MAC Cosmetics, Glossier, Vogue, The Wing, Bose, Ikea - all of these brands regularly partner up with like-minded businesses for clever cross-promotion. They leverage existing assets, often currencies other than cash, to create cool products, social media or experiential collaboration.

I chat today with Jess Ruhfus the founder from Collabosaurus which is the (tinder) matchmaker for brands. They connect over 6,500+ businesses for clever marketing partnerships across the USA, Australia, Canada, New Zealand & the UK.  

Collabosaurus is an end-to-end platform helping businesses source, secure & leverage B2B collaborations of all sizes.  Listen in to here why collabs should be aport of your Marketing strategy in 2023! 

They we specialise in product based businesses such as fashion, beauty, lifestyle, food, beverage & events industries.

You can find out more about Collabosaurus here https://collabosaurus.com/ and send Jess a DM on instagram to grab her list of ideas!

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Bundle it baby.  Want to get your e-commerce store average order value (AOV) up then add a bundle!

Make it easy make it quick and allow customers to buy more than 1 of something.

Of course I can add to cart twice but guess what by bundling it it makes it a lot easier if it is already together.

Add a bundle to your website now or even some mixed packs or gift sets.  Let me know how your stores AOV changes once you introduce this.

Don't make assumptions about how people shop.  Make life easy for them and give them options.  KI.S.S.  Offer a 3 pack, 10 pack or even a mixed pack.

Sell artwork create sets where you sell the things that look good together! 

Sell tea towels offer a 5 pack.

Sell your best selling colours or fragrances as a bundle. 

Showcase how things look together. It makes for way more spontaneous purchasing decisions trust me!

Some great apps you can check out are linked here. Now they might add a cost to your shopify subscription but test them out and see if they bring in more than they cost you, you are winning! You only need the ROI to be 1 and it is a success.

For more ways to boost your e-commerce sales you can register for my 5 days boost your numbers series here.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

You may Nikki Parkinson from @stylingyou instagram, her blog of the same name or maybe from her fashion range @stylingyouthelabel?  She is one busy woman and loves what she does!

I was beyond excited to chat with Nikki about her journey and her passions and her multi-passionate life she leads.  She has so much to share and is so generous in her knowledge. 

We talk about the start of her journey, her beliefs, what is important when creating a fashion brand and how she is an inclusive size brand , meeting THE Trinny Woodall (arghh so jealous) and why she is happy not to chase other peoples version of success.

A chat with Nikki would not be complete without talking about influencers and influencer marketing and she shares some tips on getting the most out of the relationship.

I hope you love this episode and cannot wait to hear your insights!

To check out Nikki's website and blog head to https://www.stylingyou.com.au/ you can follow her on instagram at  @stylingyou  and @stylingyouthelabel

To catch my free webinar on Building a profitable product business register here. 

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Celia Loves is all about good vibes, bold scents and epic products. Listen to hear how Stefi Kerby (the Founder) is building Celia Loves into an iconic brand and why customers are so important to her.

Not many are able to bring a little bit of Europe to Geelong but Stefi has done just that in her latest European collection range!  She shares her love of packaging, infectious nature and love of colour with everyone around her. 

Standing out in a sea of candle brands is not easy but Celia Loves works hard on having a strong USP and doesn't try to compete but work with other candle brands to share shelf space with others and complement want else is on the market.

Japanese Honeysuckle is her best seller even with a toucan on the label (listen in to hear what her Accountant thought about the packaging!).

Stefi shares some great insights and she really is one my wavelength when she talks about data and how important it is to help you run a sustainable and profitable product business.
 
To check out that wallpaper you can see it here. To take the scent quiz click here and  to follow your nose to Celia Loves candles that are made to burn not collect dust the website is here and you follow Stefi on instagram at https://www.instagram.com/stefi_celia.loves/  and https://www.instagram.com/celia.loves/

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

So you want to make Wholesale a strong revenue stream in your product business? 

To do that obviously you need new stockists and you need to be making contact with buyers right.

So how do you go about it? 
How do you maximise the effort you put in?
How do you get over the line and get a buyer to actually consider your product for their store?

In this episode I dive into 5 mistakes you might be making when contacting potential stockists.  So you never have to google 'How do I wholesale?" again.

A few little things I see happening again and again when working with brands in my Profitable Product Business Roadmap when we get to the Wholesale Sales channels deep dive.

Listen in to see if you are doing any of these things and what to start doing instead!

To get my Top 10 tips for Wholesale free guide head here.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Want to sell more online? Here are 5 essentials every home page needs to convert and bring in more sales.

Make sure your website has all these elements ticked off on your home page, they are quick and easy changes to make right now!

The 5 essentials we talk through are:
✨Shipping make it obvious. Do you have a flat rate or free shipping threshold? Do you ship worldwide? Tell me and tell me more than once.

✨Great menu navigation - how easy do you make it for your customers to find things?  Assume they want something specific do you allow the menu to guide them there?  DO they shop by style or by price or buy gift ideas?  Show me your
 best sellers or new arrivals.

✨Products above the fold.   Can I buy quickly and easily from your home page?  Don't make me search.  Let me buy direct from the home page and without having to click anywhere else.  Add various collections or best sellers here.

✨Trust factors - Reviews, Stars, Social proof. a contact phone number, contact info. or email or at the very least a location.

✨A strong CTA.  Yep a call to acton (CTA) that stands out  in a high contrast color.  It should tell me what to do next, provide direction,  and encourages customers to take that next step.  How many should you include?  You will have to listen in but it is more than you think!

And as a bonus inclusion make it easy to find your policies - shipping, returns and exchange details- do not leave me guessing/searching to find the answers.

I expand on each of these 5 elements inside the episode.  They will help make sure every website home page needs to make sure that every visitor you have is maximised and you convert as many customers into sales as possible!!

To really make sure you conversion rate changes and you sell more online head to my 5 day series to boost your numbers and sell more on your ecommerce store now without attracting any new traffic. 

Follow along on instagram to get more tips and tools to help you build a profitable product-based business whether in fashion, accessories, homewares, jewellery, candles or babies products.

To attend my Free Masterclass on How to grow your brand to six figures in product sales you can register here.

Melissa Robbins Business Coach for products, brands, retail stores and creatives.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

How do you get it all done?  How do you manage all the things on your to do list in business and life without succumbing to the overwhelm?!

This is a question that so many of us ask.

There is no magical solution, but this is an area that Bec Fing from @housepaddockconsulting has got some great tools, tips and advice on to help you manage your time and get more shit done.

She has been working with businesses for over 20 years helping them with strategic direction, compliance and because of this has also focused on personal effectiveness.

Realising that 'You can't manage your business until you can manage yourself'.   She now works with individuals on personal effectiveness, goal setting, strategic planning and managing your time.   You can find Bec at @housepaddockconsulting  on instagram or on her website at https://www.housepaddocktraining.com.au/

You can grab her 30 tips for Time Management here and she also has a new annual planner to help keep you super organised that is available now. 

Bec Fing Designs can be seen at https://www.becfingdesigns.com.au/

To check your chronotype head here https://casper.com/blog/chronotype/

P.S.  Whenever you’re ready... here are 3 ways I can help you grow your business:

1. Grab a FREE guide. 

Want some help with Pricing, Wholesale or just How to get more traffic to your website? You can nab some more information on those for FREE here—

3. Join my ROADMAP program and scale to your first $100K.

If you're under $10k a month right now: I have a new Profitable Product Business Roadmap program to help guide you on how to get to that first $100-$300K annual income.  While making a profit too! Click here to find out more.

4. Work with me privately.

If you’d like to work directly with me t

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

After working with 100's and 100's of product businesses in my time either as the Owner (designer), Employee or Business Coach I have seen a thing or two.   

When it comes to what a successful product business does to succeed and also turn a profit there are some key essentials and trends I have picked up on.

In this episode i dive into these and explore how other successful businesses do things as well as some things not to do also!!

Can you guess what any of the top 10 are?  How many of these are you doing?  What else do you think I should have added here?   I look forward to hearing your feedback  and if you found this podcast helpful. 
 
To grab the time management tips I talked about head to https://www.housepaddocktraining.com.au/timemanagementtips

Click on the link 👉🏼 to find out more about the Profitable Product Business Roadmap

Want to make sure your Pricing is correct- grab my FREE guide on Pricing here.

Follow along at @thelotco and we can chat in the DM.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Numbers, numbers, numbers. Data, data, data.  Is this the moment you stick your fingers in your ears  and try to ignore me?

Numbers and data don't lie. But what should you be looking at?  What do they mean?  What should they be?  And how can making small changes in each of these numbers have a huge overall impact on your bottom line?

I was talking data in my Mastermind this past week and that inspired this episode.  I wanted  to share what I believe are the most important metrics to know if you have an e-commerce store. 
These 5 metric are ones that you should almost know or track regularly in your e-commerce business.
Let's dive into what the heck all those acronyms actually mean!
Conversion rate (CR), AOV, RCR...

Listen to this episode, go check your shopify analytics to see how you rate against industry standards

The links mentioned in the episode:

Grab the link to 15 ways to attract traffic to your website.

5 day boost your numbers series
 
And if you want a Roadmap to Building  a Profitable Product Business head here for directions!

I'm Mel! from  @thelotco The girl who fell in love with business. Former Lecturer of Fashion Business with over 25 years in Retail and Wholesale, I have done it all. I’ve built two multi-million dollar product businesses that I’ve since sold, I’ve owned a retail store, I’ve been a buyer for big brands, I’ve been a seller, I’ve exhibited at over 50 trade shows, I’ve worked with 100's of brands to help them grow to over a million in sales, and I’ve taken all of my knowledge and distilled it into easy-to-follow practical business advice to help you confidently take the next steps in your product-based business in order to grow your business to consistent five-figure months and beyond. 

Find more details at https://www.thelotco.com.au/

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

In this episode, I’m giving you the ultimate insider scoop from the recent Australian trade show circuit Life Instyle, Reed Gift Fairs, and AGHA.

Whether you were there, thinking about exhibiting next time, or wondering what the heck goes on behind those branded stands, this one’s for you.

From the buzz on the floor and real sales numbers, to the unexpected brand collaborations and cringe-worthy mistakes I saw some newbies make—I'm breaking it all down.

I’ll talk about what really makes a trade show successful (spoiler: it’s not just the orders), the importance of shelf-ready packaging and smart starter packs, and why connection not just conversion is your secret weapon.

I also dive into the question I get asked all the time: Which show should I do? Life Instyle vs. Reed vs. AGHAvand the truth about what suits who.

If you’re a brand looking to grow through wholesale or a retailer wondering how to make smarter buying decisions, this episode is packed with gold. Think of it like your own private trade show debrief, minus the sore feet and overpriced food.

What I cover:

• The real results exhibitors experienced.
• Common mistakes I saw brands make (and how to avoid them)
• How to make your booth unforgettable (even upstairs!)
• Why shelf-ready packaging and starter packs are non-negotiables
• The unquantifiable wins—like friendships, packaging hacks, and collabs
• A comparison between Life Instyle, Reed, and AGHA shows
• Why showing up is more than just standing at a booth

Bonus tip: If you're prepping for your first (or next) trade show, I share how to turn this opportunity into long-term revenue—and how to avoid becoming the brand that buyers forget the minute they walk away.

Mentioned in this episode:
Trade Show Bootcamp – My mini-course to help you prep, pitch and profit from your next show Transform Your Wholesale Program – Learn how to build a wholesale strategy that works long-term
✨ Product Business Growth Club – My membership for product-based businesses that want to grow without burning out

Rate & Review:
Enjoying the podcast? Leave a review and tell me what your biggest takeaway wa

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

How do get more eyes on your website?  It is a question that gets asked A LOT.   E-commerce stores and Retail stores are all looking for any extra help when it comes to website traffic, visibility and being found by customers.
Today on the show I chat with Kate Toon a self proclaimed misfit entrepreneur.  Kate is all about substance over style. And keeping it real and relatable.
We talk SEO and how to write copy for your website.  Even if you have to describe a sponge for the 100th time!!
Kate explains that almost 68% of all buying decisions come back to search. Yes 68%!!

You can find Kate on instagram at @katetoon and her website has so much amazing content.

https://www.katetoon.com/product-category/template/

Grab my SEO checklist on how to load a product onto your website for best practice SEO here .
https://www.pingdom.com/solution/website-speed-testing/

Kate's free SEO course https://therecipeforseosuccess.com/seo-courses/seo-nibbles/

Want help with your product business?  Book a FREE 1:1 Strategy Session to plan your profitable product business!

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Renee is the lead trombone of Birch ... .a business that now encapsulates a restaurant, retail store, online store, takeaway, chef-at-home service, food and retail product ranges, in-region and feature events, collaborations and always seems to have something in the pipeline. Renee has guided Birch through a pretty hectic few years and emerged with a changed business model that continues to provide challenges and opportunities.

Listen in to hear how Renee has managed to grow the Birch brand into more than just a restaurant and where she plans to take things in the future. 

We talk about the growth of her Retail store,  how we are all sick of the word 'pivot' and why choosing how she now runs the restaurant allows for other opportunities. 

You can follow Renee over at @birch_store and @birch_restaurant and buy her fabulous range here  https://birchstore.com.au/

And get on the waitlist for her new release Birch Cookbook by clicking here.

Want to know more about building your product business?  Grab your checklist for success.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Brydie Stewart  left her teaching job and started Mary Maker Studio 7 years ago and has not looked back since.
I recently heard and saw Brydie speak at Jumbled's -"The Huddle' in Orange and she was one of my favourite speakers on the day.  As well as many others favourites!!  My notebook was filled with her inspirational words.

She is a go getter and I absolutely loved talking with her more in this episode.  She shares so many gems of wisdom- I hope you enjoy as much as I did speaking with her!!

You can find Brydie  @marymakerstudio

Find your Human Design type at https://www.daylunalife.com/

Have a question about your product business?  Send me a DM on instagram @thelotco   

Keen to build a profitable product business? Grab my free checklist to help you get there!!!.
https://www.thelotco.com/checklist

Make sure you send me a DM @thelotco to let me know what you thought of this episode today.

Want to find out how we can work together?

Book in a FREE call to talk about options.

Or you can work with me 1 on1 as a Business Coach by booking here.
https://www.thelotco.com.au/coaching

Follow along on Instagram at @thelotco

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Have you ever added something to cart then gotten distracted and walked away?  Of course you have, everyone has.   That is why it is essential you have an abandoned cart email 

In this episode I talk about what you need to set up, how you do it and some elements to customise.  A short and direct episode that is something every e-commerce business owner needs in their business.

Have a question about your product business?  Send me a DM on instagram @thelotco   

Keen to build a profitable product business? Grab my free checklist to help you.
https://www.thelotco.com/checklist

Make sure you send me a DM @thelotco to let me know what you thought of this episode today.

Want to find out how we can work together?

Book in a FREE call to talk about options.

Or you can work with me 1 on1 as a Business Coach by booking here.
https://www.thelotco.com.au/coaching

Follow along on Instagram at @thelotco
 

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Sculpting hearts,  dancing on reels and making it work in a product based business.  I talk with Waan from You me and bones about her candle making business and how she is making it work in between pandemics, children, the peaks and flows of retail and wholesale. 

You may have seen Waan creating her hilarious reels on instagram and making us laugh with her antics. 
Listen to her talk a bit deeper about the BTS of the business.  And also how she still struggles to put her prices up!

Want a custom candle created or want to collaborate contact Waan at @themkrclub

Waan did not mention this but she also has this fab new bag brand @okyesbuddy https://www.instagram.com/okyesbuddy/

Send me a DM on instagram @thelotco and let me know what you thought of this episode and I would so appreciate a review.

Want to grab my free checklist to help with ideas on how to a build a profitable product business?

Grab it here. https://www.thelotco.com/checklist

Want to find out how we can work together?

Book in a FREE call to talk about options.

Or you can work with me 1 on1 as a Business Coach by booking here.
https://www.thelotco.com.au/coaching

Follow along on Instagram at @thelotco
 

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

This is my interview with Nichole Simms from Creative Visual Solutions a Retail Consultant and Business Coach.  Nichole interviews 21 experts from Retail Beauty, Fashion, Marketing, Branding, E-Commerce, and MORE  in this FREE about how to build Retail success.

I loved talking all things traffic to your website, the importance of data and numbers and elements to help you succeed in ecommerce and retail with a product based business.

Join the series here 👉🏼Listen to all 21 Retail and Ecommerce experts in the series by joining here

21 leading industry experts are coming together to give you the insider information that you need to be successful and have a retail business that you truly love. Let's face it,If you sell a product, you have a RETAIL business! Learn from top experts in Beauty, Fashion, Marketing, Branding, E-Commerce, and MORE to get the REAL information you need to have the business of your dreams!
To find out more about Nichole head here 👇🏼
https://creativevisualsolutions.wordpress.com/

To grab my 15 tips on getting more traffic to your website click here.

Follow along at @thelotco or book your 1 on 1 Business Coaching and Consulting here. to get guidance, advice and help in building a profitable product business!!!

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Knowing and understanding your customers is a crucial element to any product-based businesses success.

Really having a good understanding of who your best customers are and how you can nurture them even more will have a big impact on your customer LTV.

Use your data, review reports and make sure you understand who they are, what their needs are and how you can support them even more.

Send me a DM on instagram @thelotco and let me know what you learnt after reviewing your
data.  What changes can you make or in what ways can you serve your customers better?

Want to grab my free checklist to help with ideas on how to a build a profitable product business?

Grab it here. https://www.thelotco.com/checklist

Make sure you send me a DM @thelotco to let me know what you thought of this episode today.

Want to find out how we can work together?

Book in a FREE call to talk about options.

Or you can work with me 1 on1 as a Business Coach by booking here.
https://www.thelotco.com.au/coaching

Follow along on Instagram at @thelotco
 

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Let's talk Marketing.  Now I hear all the time that instagram engagement  is down or algorithm has gone to 💩 or not quite where it used to be.  Guess what. Social media is not a marketing strategy and is only one element of your overall plan.  Not the only thing you do!!  You don't want all your eggs in one basket.

So what should you be doing then? In this episode we talk about 6 things you can be doing instead of social media to build awareness about your products or store get traffic to your website and ideally increase sales.

Let me know what you will start today!!

Want to grab my free checklist to help with ideas on how to a build a profitable product business?

Grab it here. https://www.thelotco.com/checklist


Make sure you send me a DM @thelotco to let me know what you thought of this episode today.

Want to find out how we can work together?

Book in a FREE call to talk about options.

Or you can work with me 1 on1 as a Business Coach by booking here.
https://www.thelotco.com.au/coaching

Follow along on Instagram at @thelotco

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

What are some of the important things to know about email marketing?

How do successful brands use email marketing?

Stripping it back and giving you some essentials here that every product based business or retail store needs to have in place.  

I see time and time again brands I work with not spending the time or money to get their email marketing right.

It can have a 43X ROI!! That is almost better than any other marketing out there.

Done well email marketing is the way one of the essential elements to a successful and multi 6 figure and 7 figure retail business.

Listen in to hear how to get started or what your baseline should be.

Want to grab my free content planner to help with ideas on what to email your customers?

Grab it here. https://www.thelotco.com.au/freebies


Make sure you send me a DM @thelotco to let me know what you thought if this quick little episode today.


Want to find out how we can work together?

I have a membership for Retailers here.

I have a program to help you grow your Wholesale revenue here.

Click here to find out more about my quick boost your online sales series
https://thelotco.com.au/5dayseries

Or you can work with me 1 on1 as a Business Coach by booking here.
https://www.thelotco.com.au/coaching

Follow along on Instagram at @thelotco

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Are you putting up barriers to buying without even realising it?

Today I want to talk a little about barriers to buying  that I have encountered retailers and brands putting up recently and how to make sure you are not doing these!!

Listen in to see if a quick change to your bio or quick addition to your website can make all the difference and instead of stopping customers in their tracks you help them enjoy a pleaseant and smooth customer journey and experience with your store.

The app I mentioned in the show is this one but there are lots more to help you convert more customers.

I talk here about physical retail stores as well as online e-commerce stores and also brands when they are trying to wholesale and get new stockists on board.

If you want to explore what fabulous free guides and info. I have head to https://www.thelotco.com.au/freebies

Want to find out how we can work together?

I have a new short intro course to help you bring in more sales at https://www.thelotco.com.au/5dayseries

Or you can work with me 1 on1 as a Business Coach by booking here.
https://www.thelotco.com.au/coaching

Follow along on Instagram at @thelotco
 

thank you for listening!!! 
melissa robbins-  thelotco -  business coaching, consulting and mentoring for creative brnds, retailers and side hustlers.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Let’s talk about one of the most underrated, powerful tools in your business toolkit REVIEWS. They cost you nothing but can absolutely skyrocket your credibility and sales. And yet… so many of you forget to ask for them, or don’t know how to use them to their full potential. Sound familiar?

In this episode, I’m diving into:

• Why reviews are way more powerful than any marketing copy you could write yourself
• How they boost your website conversions, SEO, and even wholesale success
• The exact tools I recommend to automate the whole process (no awkward follow-ups needed)
• Where to put reviews on your website to maximise their impact
• Clever ways to ask for them (without sounding desperate or robotic)
• And why YOU need to be giving reviews too—not just asking for them!

Whether you’re selling direct-to-consumer, through retail stores, or wholesaling to stockists, reviews matter. And if you’re not collecting them (and using them!) you’re leaving money and trust on the table.

🛠 Tools I mention in the episode:

• Trustpilot
• Judge.me
• Loox (perfect for visual reviews with customer pics)
• Stamped.io
• Yotpo
• Google Forms for post-program feedback

💬 Quick reminder:
If you’ve ever listened to an episode and thought “Omg that helped so much,” please scroll down in Apple Podcasts and leave a review. It means the world to me and keeps this podcast going. Plus, I read every single one!

🎯 This episode is for you if:
→ You’re running a product-based brand or retail store
→ You want to build trust fast and boost your online sales
→ You need better copy but don’t have time to write it—use your customer words instead!

Let’s get those reviews working for you.

 Take 30 seconds to scroll down and leave a review on Apple Podcasts—it’s free for you and priceless for me!

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Ahhh it is that time of the year right?  You have almost made it.

But don't just speed on past. Take some time to reflect and review the year that was.

I have 7 quick questions for you to ask yourself that might just make you stop and think.  They might just make you recall something you had forgotten about.
Hopefully they will make you realise how much you have achieved and that you have done your best!!


If you want a copy of the questions from todays episode in one page grab it here.   

Want the deeper dive business in review workbook? Link is here to get it.

Make sure you send me a DM @thelotco to let me know what you thought if this quick little episode today.

If you want to explore what fabulous free guides and info. I have head to https://www.thelotco.com.au/freebies

Want to find out how we can work together?

I have a membership for Retailers here.

I have a program to help you grow your Wholesale revenue here.

Click here to find out more about my quick boost your online sales series
https://thelotco.com.au/5dayseries

Or you can work with me 1 on1 as a Business Coach by booking here.
https://www.thelotco.com.au/coaching

Follow along on Instagram at @thelotco

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

I am sure you have heard the call.  Build your email list.

It is something you own.  You are in control.

Unlike your Instagram following or Facebook audience.  Don't be a slave to the algorithm.

Send emails instead (or as well 😀).  Email marketing gets you an average of $42 in sales for every $1 spent!! Now that is a good ROI -right?

And customers want to hear from you!!

BUT you need a list for that to actually work.  So how do you build a list?

It is harder to have a lead magnet (a reason for people to sign up often a free download for service-based businesses) when you are a product based business.  And not everyone wants to or can afford to offer a 10% discount incentive.

In this episode, I take you through 10 things you should be doing to help you build your email database or customer list. 

And also some ideas on what to create to incentivise that signup!!

Don't be boring!!

If you want to sign up to my mailing list so you get FUN things from me and ways and ideas to grow your business then use this link here.

If you want to explore what fabulous free guides and info. I have head to https://www.thelotco.com.au/freebies

Want to find out how we can work together?

I have a new short intro course to help you bring in more sales.

Head here to find out more
https://thelotco.com.au/5dayseries

Or you can work with me 1 on1 as a Business Coach by booking here.
https://www.thelotco.com.au/coaching

Follow along on Instagram at @thelotco

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

So you think you just need Facebook ads and everything will be ok?  Before you start throwing money at an ads manager have you done all these things in your business first?

Today I am listing out 5 things you should know, be doing, or have set up in your product-based business or e-commerce store before spending a cent on any ads.

These are things that every eCommerce business owner should be doing.  It is worth getting someone to help you with them or you DIY'ing these things so that every dollar you do spend on facebook (or Instagram) ads is going to give you a really good ROI (return on investment).

Set these up or understand these aspects and then you can go ahead and spend up (I love Facebook ads by the way but only when you are ready!!).

If you want help with understanding your numbers - increasing your (average order value),  improving your conversion rate (as well as abandon cart rate), boosting that RCR (return customer rate) then sign up to my 5 day series to increase your numbers.

Head here to find out more
https://thelotco.com.au/5dayseries
or go straight to get started at
https://www.thelotco.com/5dayseries

I mentioned the all-in-one list for how to improve your Shopify stores SEO.
Shopify SEO guide

Google keyword planner can be found here.

I have used Sam from Social Sauce for facebooks ads.  Tell her. you sent me.
@therealsocilasauce  or https://socialsauce.com.au/

Want to work with me as a 1 on 1 Business Coach or Mentor?  Head to my website to see if I have any spaces available. 

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.