The Brown Way to Money Podcast is every woman of color entrepreneur's no-BS guide to building a solid financial foundation, creating multiple income streams, and investing in your future.
Break free from cultural money pressures.
Overcome systemic barriers to financial success.
Build a business that reflects your values.
Heal from money trauma.
Create a legacy of generational wealth.
This isn’t your average money podcast. It’s designed for you, the entrepreneur juggling cultural money pressures, systemic barriers, and the desire to build a business that aligns with your values. Grounded in the transformative Brown Way Framework, this show is here to help you heal money trauma, break free from scarcity mindsets, and create real, sustainable wealth—without sacrificing who you are.
Alejandra Rojas, the host of Brown Way to Money, is a Forbes Columnist, entrepreneur, trauma-informed finance expert, and founder of The Money Mindset Hub. As a certified TRAUMA OF MONEY™ professional and active member of Rapid Resolution Therapy® in the Netherlands, she helps women of color entrepreneurs build sustainable wealth by healing money trauma and breaking free from scarcity mindsets, which are often overlooked in traditional financial advice, so they can create a profitable business aligned with their values.
If you love relatable, empowering shows like Brown Ambition or Side Hustle Pro, you’ll feel right at home here. Each episode is packed with actionable tips, candid conversations, and inspiring stories from women who’ve been where you are and found a way forward. Whether you’re scaling your business, tackling debt, or just trying to figure out where to start, this is the space where your questions, concerns, and goals are front and center.
Ready to rewrite your money story? Tune in to The Brown Way to Money and join Alejandra on the journey to building the financial future you deserve.
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Money Hacks That Actually Works To Grow Your Business (and Bank Account)
Épisode 161
samedi 9 août 2025 • Durée 22:16
Is your income dissapearing as fast as it hits your account? This episode is for you.
Let's reveal four tested money hacks that make your money stay and work for you. From pausing before you spend, to selling before you invest, to turning savings into a game, these strategies are proven to grow both your bank account and your business without killing your joy.
The mindset shift that keeps money from disappearing the second it lands
How to sell your offers before investing a dime in them
Why automating your finances is your best defense against temptation
How to turn saving into something you actually look forward to
A behind-the-scenes announcement of July’s Brown Way to Money Microgrant winner
✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together.
Keep walking your Brown Way to Money.
Do You Know the Five Money Questions Every Entrepreneur Must Answer?
Épisode 160
vendredi 1 août 2025 • Durée 25:30
Name them, ask them, succeed.
In this episode Alejandra Rojas dives deep into the five non-negotiable money conversations every woman of color entrepreneur needs to have to build a business that sustains—not drains—your life. If you’ve been leading with hustle, vibes, and prayer but still feel stuck in financial fog, this episode offers the clarity you’ve been craving. Alejandra walks listeners through the mindset shifts, boundaries, and financial systems that transform burnout into bankable strategy.
Why naming your enough number is the first step to financial freedom
How tax trauma shows up in our money habits—and how to heal it
The difference between real financial boundaries and people-pleasing discounts
What protecting your “future you” looks like in a business context
How to move from hustle-heavy to clarity-rich strategy
✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together.
Could This Money Block Be the One That’s Holding You Back?
Épisode 159
mercredi 16 juillet 2025 • Durée 36:16
What if the fear of being seen is the money block you’ve never named?
In this episode, Alejandra sits down with LinkedIn strategist Natasha Walstra for a heart-centered conversation on one of the most overlooked money blocks among women of color: the fear of visibility. Together, they unpack how generational trauma, cultural expectations, and internalized doubt can keep us from stepping into our power online—and keep money and opportunities out of reach. You’ll hear actionable strategies for shifting your mindset, showing up as your expert self, and leveraging LinkedIn for real impact and income. If you’ve ever felt afraid to be visible or questioned the value of your story, this conversation will give you the mindset reframe and practical steps to break through.
Why true financial freedom requires you to stop hiding your expertise
How generational trauma and cultural narratives fuel fear of being visible
The Worst Financial Habit Women of Color Have (And How to Break It)
Épisode 158
vendredi 4 juillet 2025 • Durée 18:25
Lets talk about a financial habit I've seen cost more than lack of budget.
In today's episode, Alejandra Rojas uncovers the financial habit that’s been hiding in plain sight for many women of color. Rooted in generational trauma and passed down as a tool for survival, this habit now shows up in business as undercharging, avoiding visibility, shrinking in negotiations, and staying quiet to stay safe. Alejandra shares how this inherited behavior is costing women of color their money, their voice, and their growth, and what to do about it.
Why silence is the most expensive financial habit we rarely talk about
How “being grateful” has been weaponized to keep women of color small
What it really costs to stay quiet in business
Doing Everything Right With Money? Michelle Obama on Why It Still Feels Hard
Épisode 157
vendredi 20 juin 2025 • Durée 17:22
Is money still running your life from childhood memories? You may be earning, saving, and even investing...but it still feels heavy, disconnected, or like you’re always one step away from losing it all. In this vulnerable and necessary episode, Alejandra gets real about the financial trauma women of color carry, especially when money was a ghost in the room growing up. She explores why no amount of budgeting or financial literacy feels like “enough” when old survival patterns are still shaping your relationship with money.
Why feeling “bad with money” is often a trauma response, not a lack of discipline
How inherited sacrifice and silence distort your pricing, worth, and growth
What Happens When You Don’t Understand Your Business’s Cash Flow?
Épisode 156
vendredi 13 juin 2025 • Durée 32:01
Is your business making money or just moving money?
In this episode of The Brown Way to Money, Alejandra Rojas sits down with Joyce Medeiros, founder of Investrio, to unpack one of the most silent but dangerous blocks solopreneurs face: not understanding how their business really operates financially. Joyce shares the behind-the-scenes of building a trauma-informed, automated bookkeeping tool designed for us by us, while Alejandra frames the financial blind spots many women of color entrepreneurs carry as trauma responses. Together, they explore how financial systems aren’t just about numbers—they’re tools of liberation, sustainability, and clarity.
How Do You Spot Financial Trauma Blocking Your Success In Business?
Épisode 155
vendredi 30 mai 2025 • Durée 17:51
You’ve done the mindset work, hired the coach, built the business—so why does money still feel hard?
This episode is your wake-up call to the role financial trauma may be playing in your entrepreneurial journey. Alejandra Rojas, Forbes columnist and founder of The Brown Way to Money, breaks down how unresolved financial trauma can quietly block your rich life—no matter how much you earn or how smart you are with strategy. From emotional pricing decisions to overworking and undercharging, we unpack the patterns keeping you stuck in survival, not wealth.
What financial trauma really is—and how it’s different from money stress
How trauma might be disguised as "good" business habits
Silent signs that your nervous system is leading your money decisions
A trauma-informed framework to rebuild financial safety and confidence
How to start living your rich life without guilt, fear, or burnout
Microgrant Reminder Subscribe & Join Us:
$100K in Grants -This is How You Make Your Application Stand Out as a Woman of Color
Épisode 154
mercredi 21 mai 2025 • Durée 08:22
For more insights on opportunities like this, subscribe here to our newsletter we send opportunities like this every week.
In this episode of The Brown Way to Money, we sit down with Latasha Randle, Small Business Program Manager at Block Advisors by H&R Block, to dig into the funding gap that keeps so many women of color entrepreneurs from thriving—and the game-changing grant opportunity that’s here to change that.
We explore the Fund Her Future grant, a $100K initiative designed to close the funding gap and give real, accessible support to small businesses owned by women of color. If you’ve ever felt unseen by traditional lending or unsure how to make your application stand out—this conversation is for you.
In This Episode, You’ll Learn:
The origins and purpose of the Fund Her Future grant
Why traditional funding methods often fail women of color entrepreneurs
What makes a grant application truly stand out
Common mistakes to avoid when applying for funding
How community impact and storytelling play a powerful role in success
How to Raise Prices Without Guilt, Fear, or Losing Business?
Épisode 153
vendredi 16 mai 2025 • Durée 24:36
Are you scared to raise your prices in today’s economy? You’re not alone—but you’re not stuck either.
In this powerful episode, Alejandra Rojas speaks directly to women of color entrepreneurs grappling with tariff inflation, rising costs, and deep-seated financial fears. If you’ve been absorbing costs, undercharging, or hesitating to raise your rates, this is your wake-up call. Through a trauma-informed lens, Alejandra explores why pricing feels so triggering, how financial trauma influences your business decisions, and what you really need to consider to price sustainably in uncertain times. This episode is both a reality check and an empowerment guide to confidently own your worth and create a business that thrives—even when the economy doesn’t.
Why pricing is more than just numbers—it's about identity and survival
How financial trauma shows up when you're scared to charge more
Microgrant Reminder Subscribe & Join Us:
How to Scale An Audience When Time and Money Are Limited?
Épisode 152
vendredi 9 mai 2025 • Durée 15:12
She built a 1.2M business from doing one thing that grew her audience and her business.
In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Chloe Daniels—better known online as Clover Money Coach—for a no-fluff, high-energy conversation about building financial success and online presence from the ground up.
From creating content that actually connects, to managing the chaos of multiple revenue streams, Chloe breaks down exactly how she went from full-time employee to seven-figure business owner in just a few years—by showing up consistently, embracing her “lazy investor” framework, and keeping it real about the emotional side of money.
If you're ready to grow your platform and your wealth without burning out, this episode is your guide.
In This Episode, You’ll Learn:
How Chloe grew a million-dollar business from coaching to scalable digital products
Why content quantity matters more than perfection when you're just starting
The mindset shifts that helped her finally go all in on Instagram
How to set boundaries between client work and long-term business growth
What generational wealth really looks like—and why financial education is key
The hard lessons Chloe wouldn’t repeat (and what she’d do differently now)
Key Takeaways:
Pick one platform and master it. Spreading yourself too thin kills momentum.
Start with quantity. You can’t find your “special sauce” until you’ve created a lot.
Consistency > Perfection. Find a rhythm you can realistically stick with.
Test content on TikTok, then bring winners to IG.
Important Links: Microgrants Are Back! Subscribe & Join Us: About Our Guest:
Keep walking your Brown Way to Money.
Natasha’s 5-pillar strategy for building influence and income on LinkedIn
The mindset shift from “selling” to “serving” your audience online
Why LinkedIn is uniquely powerful for women of color entrepreneurs
How to create authentic relationships and community beyond the content hamster wheel
Real stories of confidence and success born from simply showing up
Microgrant Reminder:
Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. This month’s microgrant password is rewired.
✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together.
Keep walking your Brown Way to Money.
Why visibility is your new protection, not your threat
How to start speaking up and shifting your financial future
Microgrant Reminder:
Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. This month’s microgrant password is rewired.
✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together.
Keep walking your Brown Way to Money.
The identity shift that happens when you stop outsourcing your value to income
Why rewiring your beliefs is more powerful than budgeting harder
The radical permission to heal your money story out loud
Microgrant Reminder:
Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. This month’s microgrant password is rewired.
✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together.
Keep walking your Brown Way to Money.
Understanding > Hustling: Many solopreneurs don’t have a revenue problem—they have a clarity problem.
Financial Avoidance Is Real: Avoiding your finances doesn’t mean you’re irresponsible—it often means you’re hurt.
Systems Are Self-Care: A well-designed bookkeeping system can relieve stress and increase confidence in your financial decisions.
You Are Not Alone: Over 40% of small business owners lack financial literacy. It's common, not shameful.
Automate with Intention: Tools like Investreo aim to give solopreneurs the clarity of a CFO without needing to hire one.
Your secret word is on the episode (Word of the episode"trauma") Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business.
Sis, don’t keep this to yourself. Share this episode with three women in your circle who talk money, healing, and growth. Rate the show. Leave a review. Let’s rewrite the rules together—on our terms.
Keep walking your Brown Way to Money.
Your secret word is on the episode (Word of the episode"trauma") Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business.
Sis, don’t keep this to yourself. Share this episode with three women in your circle who talk money, healing, and growth. Rate the show. Leave a review. Let’s rewrite the rules together—on our terms.
Your secret word is on the episode Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business.
Sis, don’t keep this to yourself. Share this episode with three women in your circle who talk money, healing, and growth. Rate the show. Leave a review. Let’s rewrite the rules together—on our terms.
Keep walking your Brown Way to Money.
The 3 pricing questions every entrepreneur must ask today
How to hold your boundaries with pricing and avoid guilt-discounting
Your secret word is on the episode Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business.
Sis, don’t keep this to yourself. Share this episode with three women in your circle who talk money, healing, and growth. Rate the show. Leave a review. Let’s rewrite the rules together—on our terms.
Keep walking your Brown Way to Money.
Repurpose smartly.
Protect your energy. One-on-one coaching can be powerful—but draining. Plan for scale.
Generational wealth = education. Your kids don’t need your money—they need your knowledge.
Heard the secret word in this episode? That means you're eligible to apply for a $500 microgrant to grow your business or give yourself the care you deserve.
Every week, we bring you real stories and actionable strategies to help women of color take control of their money, voice, and future.
Subscribe to The Brown Way to Money on Apple Podcasts, Spotify, or wherever you tune in.
Chloe Daniels is the founder of Clobare Money Coach and the creator of the Lazy Investor’s Course, a signature program that’s helped thousands of people take control of their finances without overcomplicating it. Through content, coaching, and digital education, she’s built a multi-million-dollar business rooted in accessibility, ease, and fun. Chloe’s been featured in major media and continues to inspire a new generation of investors and entrepreneurs—one reel at a time.
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