Just one of the advantages you have over a big box store is the ability to adapt to a changing marketplace.

Whether it's the economy, the latest TikTok Trend, or simply unseasonably mild weather, the simple fact is, YOU have the resources to give your customers what they want.
In this episode, I'll walk you through some key ways to help you do just that.

You'll discover: 
• How to analyze customer data to identify emerging trends and adjust your product mix accordingly 
• Proven tactics for boosting average order value through personalization, upsells and cross-sells (that your customers will love) 
• The #1 e-commerce strategy that can turn struggling businesses profitable overnight (Hint: It's not what you think) 
• Surefire ways to increase customer lifetime value and keep your best buyers coming back again and again 
• Simple email marketing tweaks that can dramatically improve your open rates, click-throughs, and conversions 

Whether you run an online store, a brick-and-mortar shop, or a blend of both, this episode is packed with actionable advice you can implement right away to recession-proof your business.

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Economic Impact on Luxury Brands and Middle Class 0:02

Adapting to Economic Changes in Retail 3:00

Understanding Customer Needs and Tracking Inventory 5:08

Price Sensitivity and Product Adjustments 7:15

Increasing Average Order Value and Upsells 9:37

Optimizing Point-of-Sale and E-Commerce Upsells 14:43

Increasing Customer Lifetime Value 18:08

Testing and Measuring Email Marketing Campaigns 24:26

Adapting to External Factors and Continuous Improvement 29:04

Call to Action and Review Request 29:43

Full article: https://salenaknight.com/adapt-thrive-and-outsmart-your-competitors/

Hear the incredible story of Angela Fields - a woman who turned a traumatic hair disaster into the creation of an amazing fragrance-free, natural haircare line that's transforming the lives of women across the country.

After a horrific experience at the salon left Angela's face severely burned and blistered from a chemical mishap, she knew she had to find a better way to care for her hair. 
What followed was a year-long journey of experimentation, research, and passionate product development - all done right in her own kitchen. 

You'll be amazed to learn how Angela overcame the challenges of launching a small business, from figuring out the right messaging to capture her target audience to using data and customer feedback to continually improve her products. 

And wait until you hear about the surprising shift in her customer demographics that led her to develop an entire course on navigating hair health through menopause!

This episode is packed with invaluable insights that any business owner can apply.
(oh, and if you're ready to ditch the harsh chemicals and revive your hair's natural beauty) You won't want to miss Angela's incredible story. Listen now!

 

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Angela's Traumatic Hair Experience 0:02

Medical Intervention and Recovery 3:22

Research and Product Development 8:09

Transition to Entrepreneurship 14:57

Messaging and Marketing Challenges 18:34

Metrics and Customer Insights 23:30

Product Line and Customer Feedback 33:21

Future Plans and Expansion 37:07

Final Thoughts and Contact Information 39:30

 

Full article: https://salenaknight.com/ep-440-marketing-how-curlycoilytresses-worked-out-what-made-their-customers-buy-angela-fields/

If you're like most independent retailers and e-commerce store owners, SEO can feel like a never-ending battle. No matter how hard you optimize your site, tweak your content or experiment with keywords, it seems like the big brands always outrank you. In this episode, that's all about to change.

My guest Amanda King, is sharing the insider SEO secrets that will level the playing field.

Amanda is a leading search engine optimization expert. She's worked with some of the largest brands and retailers optimizing their online presence - and in this podcast, she's finally spilling all their best-kept tricks. 
You'll learn how to hack the hidden structures within platforms like Shopify to skyrocket your rankings. 

Amanda will show you exactly how to manipulate categories, collections, and product pages to fool Google into thinking you're a bigger player. She'll also reveal how to leverage user-generated content like reviews to rank for highly competitive keywords. 

Plus, you'll discover the one sneaky trick that Google has publicly denied but Amanda knows for sure works!!!
Don't let the big brands keep these strategies to themselves. It's time to take back control and get found online just like the huge retailers. Tune in to discover the insider SEO secrets that will boost your traffic and sales today.

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SEO for eCommerce with tips for category and collection pages. 0:02

Optimizing collection pages for e-commerce sites, with a focus on relevant content and customer needs. 7:49

SEO strategies for e-commerce websites, including internal linking and content optimization. 12:12

Using AI to rewrite product descriptions for e-commerce brands. 18:41

Optimizing Shopify stores for search engines using structured data, prioritizing product URLs, and leveraging content details. 24:27

Optimizing Google Shopping listings for promotions and reviews. 31:19

SEO strategies for e-commerce businesses. 39:48

Full article: https://salenaknight.com/seo-strategies-the-big-brands-dont-use-but-you-should-amanda-king/

Getting Covid has been a game changer for me. It actually helped me push that reset button. It was scary but join me as I walk down memory lane and see how is it going so far. 

>> We're busy putting the finishing touches on not one but TWO huge events. TRA Live is coming to Melbourne in September 2022. We are beyond excited to be finalising our VIP packages and guest presenters. If you have a golden ticket you can book your space >> HERE << 

But before then we'll be at REED GIFT FAIR (also in Melbourne) in from July 30th. Jump in now and book your FREE retail strategy session at scaleyourstore.com/reed

Nicole De Larzac is a product development and marketing coach who helps (predominantly female) entrepreneurs launch and scale their product based businesses.

This makes her uniquely placed to share her experiences and knowledge around white labelled brands and introducing self-branded product lines that are guaranteed to boost sales and diversify your income streams. Without reinventing the wheel!

The benefits to promoting your own branded products are significant and far reaching with benefits that reach far beyond boosting the sales within your business.

If you've ever considered promoting your own branded products or need any kind of convincing your own product line is a great idea, you won't want to miss this episode.

We're busy putting the finishing touches on not one but TWO huge events. TRA Live is coming to Melbourne in September 2022. We are beyond excited to be finalising our VIP packages and guest presenters. If you have a golden ticket you can book your space >> HERE <<

But before then we'll be at REED GIFT FAIR (also in Melbourne) in from July 30th. Jump in now and book your FREE retail strategy session at scaleyourstore.com/reed

The key to creating wealth in your business is to minimise risk – discover this often-overlooked strategy that most business owners never use.

Guy Naselli will let you in on one of my most favourite diversification strategies.

Guy is a Director of NSL Property Group offering outstanding performance and productivity in all facets of the property including but not limited to, vendors, purchasers, landlords and prospective tenants. Guy understands the vital elements and relationship between performance, productivity and profitability for all parties in commercial real- estate transactions.

>> You can reach Guy at guy.naselli@nslpropertygroup.com.au.

>> We're heading to Reed Melbourne on July 30-August 3. To grab you free retail strategy session, jump over to scaleyourstore.com/reed and book your place today.

Online shopping has never been more popular. With its growth, customers are expecting more and more. One important aspect to look at is how can you translate an instore experience to the virtual world of shopping.

In this episode, Tim Bucciarelli will be giving us tips on how we can let our customers feel like they are shopping instore but right in the safety of their homes.

From the early days on an Apple IIe, to engaging in the nascent internet via AOL, to composing college papers on the first Apple Macintosh model, Tim has always been interested in technology and the ways it can make our lives more efficient, more entertaining, and more connected. His varied career path includes working in satellite communications, web development, specialty food and eCommerce business management. All of this informs the work he does today - helping businesses make the best decision for their eCommerce operations. When there's a fit between their needs and the services Tim offer, Tim starts on the journey of ensuring their digital technology investments by delivering the desired returns.

>> We're heading to Reed Melbourne on July 30-August 3. To grab you free retail strategy session, jump over to scaleyourstore.com/reed and book your place today.

>> Check out our scale.theretailacademy.net/stock to get access to our stock management masterclass.

I love properties. And I'm always on the lookout for my next one! 

Just like with your products, putting up your business as an Airbnb needs some marketing to get noticed and booked. So let me share with you some of the lessons I've learned from my landlady adventures. 

>>Here are the review tools I personally recommend, loox and okendo. 

>>If you want to take a quick getaway, check out my beach house here. 

>> We're heading to Reed Melbourne on July 30-August 3. To grab you free retail strategy session, jump over to scaleyourstore.com/reed and book your place today.

Why? Why? Why? Why? Why?

Have you tried asking yourselves why 5 times before buying a product? Why do I need this? Why do I want this? Why would it be helpful for me? Why am I attracted to this? Why will I spend my money on this? These are just sample questions that you can ask before purchasing something. And as business owners, sometimes we tend to forget this simple approach. By also asking these questions, we get to understand our customers better and be able to target them with better product descriptions.

Christopher Melotti is a well-established and renowned Australian Content Marketing and Copywriting Professional who lives by the motto, "Continually challenge, consistently grow, constantly humbled, confidently show."

Catch Christopher and Salena talk about how simplicity is key to understanding your customers and bridging your products to them!

>> We're heading to Reed Melbourne on July 30-August 3. To grab you free retail strategy session, jump over to scaleyourstore.com/reed and book your place today.

>> Check out our shop page to get a copy of our business builder workbooks.

Sales is important in running your business.  But just like seasons, businesses go through cycles. Sometimes it's up up up! Sometimes it's down or just slooooow.

I'll be sharing some scenarios and quick tips as to how to tide you over the slow season. Come join me in this episode and keep on learning how to scale your store!

Michelle Kvello has a personal love of driving entrepreneur success because early her career she realized there was a need for founders to have access to good commercial and strategic financial support. Often the health and hygiene compliance work was sorted and they had the clever tax advisors involved, but the missing piece of the puzzle was the partnering support to help the business really grow. She is the founder of Lantern Partners with the vision of being that partner. Since its launch, they have worked with a range of companies, large and small, including traditional retail and ecommerce. Their specialty is helping businesses understand their financials, offering strategic and commercial finance advice, and providing hands-on support to ensure they achieve their goals. Growing a business is exciting! And it's in those acceleration stages where she loves to work with founder CEOs to take their business to the next level. Let's listen to Michelle as she advises us on how to keep our focus on growing your business and money altogether. Who doesn't want money right?

When starting out in business most people don't have a big goal in mind. Instead they prefer to play it safe by staying small.  Before long they've convinced themselves their big goals are out of reach. 

But what if I asked you to think BIG for a moment and tell me your magic number. The amount of money that would make you feel like you'd really made it in business. Would it be $500,000? $1,000,000? Maybe $50,000,000. You're only limited by your imagination!

In this episode we're going to dive into how to find your magic number and what you need to do in your business to make it a reality. Here's the secret: it's not as hard as you might think. And it's 100% achievable. Even if your dream number is crazy BIG!

Don't let playing small stop you from reaching your number. I can't wait for you to join me.

This week's episode comes to you from NORA (the National Online Retailers Association). I'm joined by Paul Erskine, Head of Digital and Data Delivery for Strandbags Australia and Alex Luscombe, Head of Customer Success at Search.io.

We don't often get to see behind the scenes of enterprise-level retail businesses and as independent retailers, it's easy to fall into the trap of thinking the big end of town has all the answers. This panel discussion sheds light on the fact that no matter what size your business is, retailers are all going through the same problems.

In this episode, we discuss what's working in eCommerce and what's not. How to test and measure, what metrics are the most successful.

I know you'll come away from this episode with at least one little tip you can take away and implement in your business and start seeing results from, right away.

>> We're heading to Reed Sydney in April. To grab your free retail strategy session jump over to scaleyourstore.com/reed and book your place today. <<

For more click here

Today I've got a real go-getter on the show, Rebecca from Weft and Warp Fabrics. She is no stranger to challenges - she opened her store while still teaching full-time! But with the support of her husband and some creative promotions, she's really leveling up.

I was blown away when I heard about Rebecca's secret sale. She took Dionne's epic clearance to the next level with bundles, mystery, and gamification. The results? Over $7k in the first hour! She crushed it. But it wasn't all smooth sailing - she had to get real with herself about staffing as the biz grew.

What I love most is that Rebecca is always looking to improve. She's not afraid to admit when she needs help either. Her insights will have you feeling inspired to level up your store too.

_______

Promotions and inventory management with a retailer who received a five-star review. 0:02

Opening a fabric shop, husband's support, and personal growth. 5:06

Body image and clothing fit, with a focus on tailoring and self-expression. 10:53

Sustainable fashion, fabric sourcing, and opening a physical store. 15:48

Adapting to online retail during COVID-19 lockdown. 20:44

Challenges faced during COVID-19 pandemic and how a sewing business adapted and grew. 25:08

Business ownership and seeking help to overcome challenges. 30:29

Preparing for a warehouse clearance sale, using gamification and email marketing to attract customers. 42:28

Marketing strategies for a fabric store during a sale event. 48:31

The success of a clothing sale and the importance of changing stock to keep customers engaged. 53:16

Setting goals and overcoming slumps in business. 57:32

Marketing strategies for a small business, including email marketing, promotions, and gamification. 1:02:54

Leadership, growth, and systems for business success. 1:08:45

 

Full episode: https://salenaknight.com/rebeccas-5-5-promo-you-need-to-copy-rebecca-harper/

If you operate your eCommerce store through Shopify it's a given you'll have questions about the rollout of the new Shopify 2.0 upgrade.

Do you need it? What will it do? How do you do it? How long will it take? And most importantly will it improve my business?

In this episode, I'm joined by Anna Tillotson from Shopify design and build agency, House Of Cart. Together we'll walk you through everything you need to know about upgrading to the new Shopify platform and the enormous benefits it will have for your business.

For more click here

Retail can be a lonely business and in my experience the people who move their business forward, scale, grow and become hugely successful are those who have a bunch of people in their corner.

In this episode I'm taking you behind the scenes of one of 1:1 clients coaching calls so you can see what happens when people surround themselves with other people and start taking action - not just thinking about it!

Growing is not done alone and I'm super pleased to be able to help you on your journey.

If you're in Australia and heading to the Reed Gift Fair in Sydney jump on over to scaleyourstore.com/reed and book a 1:1 strategy session with me or one of my team to talk about how you can get clear on what you need to scale and grow your retail business.

For more click here

It's no secret being an entrepreneur can help you connect with some amazing people. However, it can also be really hard on friendships.

People you used to confide in and connect with suddenly have no idea what you do, they question your choices or are threatened by your success or income. When your business becomes tightly intertwined with your private life it can feel like nobody really shares the same interests as you anymore. Before you know it life has become very lonely.

In this episode I'm sharing how my friendships and personal connections have changed over the years I've been in business, some steps I recently took to put myself back in the friendship game and how I've come to realise to do something great you sometimes have to leave something average behind.

I can't wait for you to join me!

For more click here

If you're most like business owners who have built a team around them you'll have staff or contractors to deliver key outcomes for many of your business pillars.

Perhaps you have a bookkeeper or accountant, you probably have a team of sales staff, and maybe work with a buyer or agent to source your stock. However, for lots of retail CEOs Marketing is your self-appointed domain.

Whilst you can balance your two roles you're undoubtedly saving yourself the expense of two wages. But how much is your business losing when you suddenly find you don't have time to complete all those marketing tasks you have on your plate?

In this week's episode, I'm sharing an experience I had recently that enlightened me to just how much money I was missing out on by not bringing on extra staff to help me and the rest of our team deliver some very important KPIs and how I worked to bring on new staff before I could afford it.

For more click here 

In this episode Nate Regier, CEO, co-founder and owner of global leadership advisory firm Next Element, shares with me how conflict doesn't have to be a negative experience but an opportunity to take the energy missing between what your customer wants and what they're experiencing and use it to create more positive interactions. Stick around til' the end to hear me doing some Angry Customer roleplaying!   For more click here

How many times in the past month have you gone browsing for things you don't actually want to buy? Probably not many. The reality is when consumers go shopping they generally have a problem they need solving and though they may not know exactly what it is that will do that, if they're putting the energy into finding a solution they're going to get their money out if they find it.

In this episode, I'm exploring why it is retailers are continuously telling me they hate selling to their customers and how their fear of taking other people's money is stopping their business from thriving.

If you're ready to go from salesperson to solutions person and nail your sales targets you'll want to join me.

For more click here

I'm guessing you've often asked yourself how you can make more money. But have you ever asked yourself why you're not making the kinds of sales or generating the levels of revenue you need to make your business truly successful?

You probably believe the answer lies in simply increasing your social media traction or aiming for a bigger marketing budget - after all, that's what all the big guys are doing. In this episode I'm sharing why neither of those strategies are a magic fix and what will actually help you hit your revenue goals.

Tune in to discover more about busting out of poor shopkeeper mode and what actions you need to take to really boost your sales.

For more click here

The start of the year is always a flurry of exciting new ideas; goal setting, planning, list-making, and if you're a good CEO it will also involve eliminating things out of your business that just aren't working for you.

When you clear out the old, you open yourself up to new opportunities. But how do you know if those opportunities are going to help you transition or grow? Or if they are just another bright shiny thing to distract you from the real work you need to be doing?

In this episode, we're digging into the most effective ways you can assess new opportunities and make sure you invest time and energy into those that are going to bring you closer to your goals.

For more click here

What happens when you spend your day doing something you love but it just doesn't bring in enough to pay the bills and put food on the table?

In this episode, I'm joined by designer and digital marketer, co-founder of Electric Eye Agency and the former bass player from the band City Lights, Chase Clymer. Using his creative experiences Chase has become an expert in helping eCommerce brands scale and grow and market to their dream customers.

Join me as we chat about building the perfect marketing funnel based on attraction and conversion and why ignoring your customer pillar will stop you from going next level with your marketing. For more click here 

Nobody wants to think their customers are shopping with someone else, especially after all the time and effort you've put into attracting them to your store. But the reality is, they probably are.

Promoting that you are unique or offer great customer service or stock only quality products simply isn't enough to cut it in today's competitive market. You need to be offering something with more impact if you want to attract and keep a loyal customer base.

In this episode, I'm sharing why your customers are shopping with your competition and the number one thing you need to do be doing differently to stop it from happening.

For more click here

As a retailer, I know you're feeling the pressure right now - sales are down and customers are tightening their belts. You're probably wondering how you'll survive this economic storm..   But I have good news!   Your competition is cutting back...   Which means YOU have the chance to acquire (poach?) more customers and market share. Want to know how?   Then this is an episode you can't miss. In this episode, I'm sharing strategies that are wokring in the current economic climate, to bring in more sales.

• I'll reveal how one of our retailers completely changed their game by gamifying their entire sale process.

Their results? Off-the-chart sales and raving fans.   You'll be itching to try it yourself!

• How Big brands have perfected the customer experience and you can use their makret research to implement what works. Find out what Rolex is doing behind closed doors 9and you can too) to build unshakeable loyalty.
• And if ads aren't working for you, get ready to boost profits without more spend. A simple tweak could save you thousands each month. This isn't your average podcast it's a masterclass on marketing like a pro even in tough times. Walk away with FOUR impactful ideas you can start using today.

 

Moving house, outbid at auction, more time to prepare for sale. 0:02

Personalized marketing recommendations for businesses. 2:23

Personalized marketing and customer experience. 6:50

Personalized customer service and targeted ads for small businesses. 10:53

Abandoned carts and interactive experiences in e-commerce. 16:50

Gamification and loyalty programs in marketing. 21:39

Marketing strategies for independent retailers during economic downturns. 27:25

 

For full show notes, visit  https://salenaknight.com/4-tactics-working-right-now-to-drive-more-sales/

Every now and then a retailer comes along who doesn't just listen to your advice, they jump on it and run with it! Jill is one of those retailers.

Days before Christmas Jill made a snap decision that earned her an extra $2,500 in sales, in only two hours, on the slowest trading day of the year. In this episode, I'm going to share, step-by-step, exactly what Jill did and how you can do exactly the same thing in your store and get the same awesome results.

For more click here

Are you tired of downloading resources or cheatsheets, joining webinars and masterclasses, listening to podcasts or investing in courses that seem to deliver unbelievable results for everyone else but achieve nothing for you...?

In this episode, I'm sharing the secret of making anything you invest in pay dividends. Seriously. You don't need to be smarter, or richer or more committed. You just need to do this one, single thing. Join me to find out what it is!

For more click here

 

 

 

It's easy to drop a lot of money on paid advertising, without really knowing if you're getting a good return on your investment.

If you plan to focus on your marketing pillar in 2022 and want some bite-size strategies to help you tackle your paid Ads moving into the new year, that's exactly what I'm focusing on in this episode.

Plus you'll get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in '22.

For more click here

Know you need to attract new customers in 2022 but not sure how you can do it without breaking the bank? In this episode I'm sharing a bite-sized strategy you can implement in the new year which will help you hit the ground running with a tribe of your perfect customers. Plus get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in '22.

For more click here

Ever wondered what goes on in our Scale Your Store Live sessions? In this episode, I'm giving you a sneak peek inside one of our bonus training calls and sharing one hot strategy for getting more customers to buy from you, even during the busiest time of the year.

For more click here

One of our highest converting Facebook ads tells the story of Emma and Sam who sold $14,000 of dead stock in 7 days, using strategy #3. So what exactly IS strategy number three, and could you use it to move the idle, damaged, or surplus inventory in your own store.

In this episode, we're going to spill the beans on exactly what Emma and Sam did to move thousands of dollars worth of stock that was choking their cash flow and stopping them from investing in products that their customers actually wanted. And how we tackled their concerns around cheapening their high-end products or turning off their dream customers with substandard products.

For more click here

Small business owners & leaders hire Diane to help them create strategies that work. Her superpower is being a pragmatic possibilities thinker. You can do anything you want; you just can't do it all at the same time!

With Diane's guidance professionals decide on goals, create an action plan, and implement that plan. She walks alongside them like guardrails, keeping them from falling off a cliff. Diane is also the author of Succeed Without Selling and the host of the Accelerate Your Business Growth podcast. Diane is a member of the Newsweek Expert Forum, and a member of the Board of the International Association of Sales Trainers.

For more click here

Michelle Dickinson is a wellbeing strategist, TED-X presenter, and author of a memoir entitled Breaking In To My Life, about her experiences living with a mother with Bi-Polar.

Michelle is passionate about helping people get comfortable with mental health before a crisis hits and providing the tools and strategies business owners need to enable them to move their business forward if their own mental health or those of their employees is suffering.

As more and more teams operate remotely Michelle shares strategies around fostering trust and connection with staff in a remote workplace. And helps outline the balance between showing up as honest and vulnerable, whilst at the same time modeling good emotional health care for others in our communities.

For more click here

If you're tired of trying to convince people to engage with you on social media, to open your emails, to listen to what you have to say, and of course introduce more people to what you are selling, you're going to love my conversation with Brandon Lucero.

In this episode of Bringing Business to Retail Brandon and I talk about the power of brand messaging and getting aligned with what you as an entrepreneur are good at and focusing on connection and service with your customers.

We cover leaning into what your customers are asking for and how important it is to also focus on bringing the money in.
There are so many takeaways in this episode, I can't wait for you to listen in.

For more click here

Real estate investing has been part of Brad's life since his college days. He earned his undergraduate degree in Finance with an eye towards commercial real estate, interning with one of the premier large commercial property portfolio companies in the Northwest. He purchased his first rental property within months of graduating college, and quickly added several more.

His experience includes management of hotel and vacation property, development of retail and hospitality space, and raising capital from both domestic and international investors. He's been exclusively focused on capital raising for commercial syndications since 2017.

For more click here

My coconut body wash does more than make me feel like I'm going on holiday. 
It also showcases a number of ways that business owners could be increasing their profits.

That seems like a lot to get from a $25 bottle of body wash, but trust me, it's just the start (and yes, it really is a vacation in a bottle). It's seen me through a lot, including something I've personally struggled with and had to overcame to make my business boom.

Listen to this week's podcast as I discuss the 7 things that a business owner can do to increase their profits without losing customers. (You could be doing some of them RIGHT NOW!)

Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to consider enticing customers to your store.

When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode, I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines.

For more click here

 

 

 

Michael Haase and his team at Plant Jammer are on a mission to help 1 billion people have a positive impact on the planet; by providing an innovative new way to cook and eat more sustainably. 
 
Using state of the art tech, the Plant Jammer app matches ingredients and recipes to the personal likes and dislikes of the user, eliminating the frustration of missing or need for alternative ingredients and the environmental impact of food waste.

On this episode Michael shares how Plant Jammer have created a unique three way relationship with their customers and affiliates by creating marketing opportunities from data collection and building social connection.
 
I can't wait for you to join me for our conversation about building a highly engaging customer experience through collaboration, collection and connection (all the C's!).

For more click here

Most people think that the key to a successful brand is great marketing, but what if you are a successful marketer already? Does that mean that your brand is instantly going to become an overnight success?

In today's episode of Bringing Business To Retail, I speak with Sarah Greenway from Lava Tribe. She shares with us her journey, the importance of knowing you are not alone and the only person making business mistakes and how confronting her biggest fear propelled her business. I can't wait for you to join us.

For more click here

Quite often when people hear stories about successful retailers and E-commerce store owners they are intrigued to know where they came from and how they got there.

What was their secret and what wins and challenges they encountered on their way to success?

In today's episode of Bringing Business To Retail, I'm thrilled to be talking to Stephanie Mitchell who shares her retail journey and the importance of knowing who your customer is and what not knowing can cost you!

She also shares the importance of investing in herself and how it made her business thrive.

I know you are going to love hearing Stephanie's journey!

For more click here

Have you ever lay in bed at night wondering what the difference is between you and those business people who seem to make it look so incredibly effortless?

It's easy to let yourself believe they got lucky.  Or know something you don't. That they went to a different school.  Studied more.  Had a raft of investors or a rich benefactor.

I want to let you in on a secret.  It's got NOTHING to do with luck and EVERYTHING to do with mindset.

In this week's episode, I'm sharing the TOP THREE mindset changes you need to make to scale and grow your retail or eCommerce business.  I think they might surprise you!

Listen to the full episode here

It's no secret that buy now-pay later a has changed the retail landscape forever, but most retailers see it as just another payment gateway like PayPal or Stripe, but one that costs more! So, is there a way that you can create a win/win?

A win for your customers who love using buy now-pay later and a win for you, the merchant who, let's be honest has to absorb these costs. Today I've got George Bland from Klarna - one of my favourite buy now-pay later providers, to talk about how you can leverage your relationship with the buy now-pay later payment gateway providers.

For more click here

Adam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise. A few years in he realised he was in significant financial trouble, despite having the background to have seen the warning signs.

Adam has combined his accounting and entrepreneurial experience to create the 4 Step Process; Path To Profitability, where he works with other independent business owners to ensure their business is financially healthy. Discover;

• Why it's important to understand the financial cycles and patterns of your business
• What financials to track and measure
• How to set goals for each area in your business
• Why financial management must be a non-negotiable task for every business owner
• Practical ways to increase the profit in your business

For more click here

Genevieve Piturro, is the author of 'Purpose, Passion and Pajamas' and the Founder of the Pajama Program.
She was a successful television marketing executive until she dramatically changed the direction of her life.

After asking herself the question "If this is the next 30 years of my life, is this enough?" Now her work and her passion are to help empower people to create a more fulfilling life and be a more purposeful and impactful leader.

In this episode of Bringing Business To Retail, Genevieve shares with us her story, one poignant moment and conversation that helped her find her purpose and shares with us her tips on how you can do that in your life and your business too.

I can't wait for you to join us.

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Are you tearing your hair out, spending money on Facebook or Instagram Ads or perhaps both and getting poor or even worse, no results?

Is what you have been doing, no longer working? Well, the fact is that what you have been doing isn't going to work anymore. Fear not, in this episode of Bringing Business To Retail I cover everything you need to get your Facebook Ads working hot for you right now.

Let's dive in!

Excited but still feel like you need a little help?

Check out how we can implement and manage your ads for you by heading over to our website https://salenaknight.com/services/. Scroll down to Facebook Ads Strategy and Management.

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When was the last time you audited your customer experience?

Does it measure up or does it fall short?

In this episode of Bringing Business To Retail I'm sharing how you can turn your customers from just happy customers to drumbeaters – customers that shout your praises for you!

I walk you through 4 tips that integrated into your customer journey will make your customers feel like royalty, return time and time again and tell the world about it too!

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Take it from someone who started a business during the GFC, I know business is challenging right now. I've been there. BUT it won't last forever, and if you still want to be in business in 12 months, you'll want to hear how to turn this difficult season into a golden opportunity.

Yes, business is challenging but with every challenge comes opportunities, and in this podcast, I focus on how and why business owners should be jumping on those rather than blaming the economy or buying into the media's doom-and-gloom.

Discover how I've shifted my own mindset to seize opportunities and some of the business opportunities waiting for you.

Does the idea of adding another pop-up on your website make you shudder?

You've probably experienced many websites that bombard you with the same repetitive pop-up every time you click through to another page - annoying as that might be, it doesn't mean you should forgo pop-ups on YOUR website.

In this episode of Bringing Retail To Business episode, I share with you 4 pop-ups guaranteed to increase conversions, NOT annoy your customers and provide a better customer experience.

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Feel like you're a slave to your business? Work hundreds of hours but pay yourself for only a fraction of them? In this episode I'm exploring when and how to start drawing a wage from your business and sharing strategies to ensure you earn an income AND stay solvent, even if you haven't kicked all your financial goals.   For more click here

On the latest episode of the Bringing Business To Retail Podcast we dive into playing big and ask the question: "Does the word risk make you run away and hide?"
From doughnuts to dumbbells, I share some fun stories, strategies and tips and discuss how innovation is worth the risk.

Join me as I walk you through the 3 things to do before you are ready, the actions that will break you free from playing small and how embracing the right risks will scale your business and have you reaping the rewards.

I can't wait for you to tune in.

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