Almost everyone I know is seeing business declines in 2024... I've been through this before, and it came RIGHT before I broke through and had my first 7-fig year. Here's what I learned from the experience and how I'm approaching my business to thrive in 2025 (and how you can too).

Thanks in advance for sharing this episode with a friend who would like it, and for leaving a review!

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Contact Jamie about coaching at jamie @ wearebrightertogether.com

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Join the Brighter Together Mini Mastermind Experience Here: https://brightertogether.co/join that starts September 6th.

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Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

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I'm revealing ALL the behind-the-scenes details of my high-ticket mastermind funnel in this episode of the Bright Entrepreneur Podcast.

Resource from the show:

Free 5 Step System to Scaling Your Business the RIGHT Way --> https://howtoscaleguide.com

(The links to the $49 training and Scaling Implementation Mastermind Experience are in the guide!)

Brighter Together Mastermind Info: https://www.wearebrightertogether.com

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

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Jamie describes the power of shared experiences, the special kind of tax all entrepreneurs have to pay eventually, and the kind of growth required to become a business leader.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers by clicking here! 

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Mentioned in this Episode:

Stu McLaren

Nicholas Wilton

Annie Hyman Pratt

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

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In every successful challenge launch, there are three phases that you need to understand in order to have an incredible launch. Each phase has one main focus, and without that focus your entire launch will fail.

Jamie describes the three phases, the focus for each, and how they affect the overall success of your challenge launch.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers by clicking here! 

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Mentioned in this Episode:

Stu McLaren

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

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Not all challenges will give you the same results. Jamie explains the factors that make a challenge bring in clients and create desire for your product.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers by clicking here! 

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Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

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Jamie gives you a behind-the-scenes look at her very popular 1K Weekend Challenge and how challenges can be a catalyst for your own six-figure launches.

She explains in detail how challenges create a desire for your product by encouraging real engagement, challenging existing beliefs in your audience, and giving them real results.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers by clicking here! 

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Mentioned in this Episode:

Robert Cialdini's Influence (affiliate link)

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

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Jamie talks about how small, consistent actions can have a big pay-off and explains how to build trust with your audience, so it can really grow.

She also shares some surprising benefits of showing up regularly for your business and for your audience.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers by clicking here! 

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Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

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Jamie tells the story of how she came to sign up for the 55 km (34 mile) Berkie Classic and why it took overcoming a lot of fears and doubts to begin taking training seriously.

She asks you to be clear about what your fears really are and encourages you to consider what might be on the other side of that fear.

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Although Stu McLaren, Jamie's mentor and friend, has been a successful entrepreneur in the business world for many years, it's only recently that he began to build his personal brand.

Stu shares the lessons he's learned on his own personal brand journey and the most important mindset and techniques you can use to build your own.

If you haven't already subscribe to Stu's podcasts, you can do so here:

It's a Tribe Thing - Stories of successful entrepreneurs running membership sites

Marketing Your Business - Marketing Tips from Stu McLaren

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Mentioned in this episode:

Stu McLaren

Brandon Swanson

Wendy Batten

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

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Whether you're trying to do a better job reaching out to your audience or you're trying to connect with a fellow entrepreneur, it helps to know what people are really looking for.

Jamie explains the one simple thing people are looking for and how to give it to them. Best of all, it's easy and free.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers. Go to personalbrandphotographers.com!

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Mentioned in this episode:

Brandon Swanson

Andy Stenz

Tracy Reed

Wendy Batten

Cyrissa Carlson

Jenna Kutcher

Stu McLaren

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

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Jamie shares the top personal brands she follows and the lessons she's learned from them.

She explains what sets these entrepreneurs and influencers apart and how we can emulate them for building our own personal brands.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers. Go to personalbrandphotographers.com!

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Mentioned in this episode:

Jennifer Allwood

Amy Porterfield

Russell Brunson (affiliate link)

James Wedmore

Jenna Kutcher

Rachel Hollis

Donald Miller (affiliate link)

Stu McLaren

Rachel Miller

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Jamie shares lessons she's learned observing Nicole Walters and her new podcast to see what's working right now in building connections with your audience.

Jamie heard Nicole speak at Stu's event TRIBE Live and has been so impressed with how genuine--and funny--she is.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers. Go to personalbrandphotographers.com!

If you enjoyed this episode, please follow Jamie:

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Mentioned in this episode:

Nicole Walters on iTunes; on Stitcher

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

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A conversation with my long-time friend Molly who also started a new biz after a big Covid Pivot.

You can find Molly Keyser on Clubhouse @MollyKeyser and you can find Jamie Bright on Clubhouse @JamieBright

Check out Molly's free 5-Day Course Kickstart Challenge here:

https://bit.ly/3uRKolS

Connect with Jamie Bright on Instagram at @JamieBrightAdventures

Transcript:

Today I get to introduce you to one of my longest friends in the online space. Her name is Molly Keyser. She was in the photography industry with me and also made a big pivot in her business last year after COVID hit. And we had the most wonderful conversation that went. All over the place. We talked about the biggest mindset shifts that we've made since we started our businesses and how we are growing our businesses differently.

Now, we talk about the importance of messaging and how that shapes everything. We talk about focus. We talk about hiring. We get into all sorts of wonderful topics. I know you're going to enjoy it. So let's dive in to this phenomenal 📍 podcast

Molly has been a dear friend of mine for gosh, how long Molly ages? Like seven, eight, nine years. Yeah, like probably eight, I think. Forever. Very long time. And, um, we have both grown businesses starting in the photography industry and then pivoting away.

And she is just one of my dearest colleagues and I'm so excited to, excuse me. I am so excited to have her here today and to introduce her to you. So Molly, would you take a quick moment and share, um, Like super brief, like a little bit of your journey and where you are now and what you're doing now. Just so people kind of have context of who you are.

Sure. So hello guys. So yeah, I started out, let's see here many years ago, I ended up, I dropped out of college, started a photography business. With 81 cents to my name was living with my grandma low times, low times. And I grew that photography business to multiple six figures. So other people started asking me how I was able to do that.

And so I started doing a little bit of coaching and if you're doing coaching right now, you might relate to this. I felt like I kept repeating myself over and over. Um, so I thought, you know, what, if I take this same information and put it into an online course, So I put it into an online course. And for the last six years I had an online course for photographers.

Um, one of which we grew to $2 million a year. And then when the pandemic hit, um, I actually made the decision to pivot and I can maybe share more on that later out in the episode. But, um, now my, my one and sole focused business is called profitable courses. So I am a course expert and I help people just like you turn their passion into an online

course.

Yes. And you do such a good job of making things so clear and simple. You're such a good teacher, so all right, Molly. Um, what I really want to dive into right away in our conversation and just see where it takes us is talking about now that you've pivoted about a year ago. Gosh, it's almost. Exactly a year.

Isn't that crazy? Yeah.

What month is it? March one month

short of a year. March 12th is the day that it hit me. Oh my God. What month is it? That's so like, can I think like April

I started to pivot and I think may was like the official start of the new year,

like right away, you knew. But, um, since you've been through this pivot, I would love Tish.

Um, Just basically have a conversation about how you're building your business differently now and like how I've been building my differently now than back when we started and how that mindset has changed for, for you. So like you wanna, you want to start like, how is your mindset different today than it was way back when

you started?

Wow, it's crazy. I would say the first thing that comes to mind is just. Almost like a calmness, assuredness and focus. Um, and I will say, you know, when you're starting your first business ever, I feel like you are going to go through a little bit of chaos just because you're trying to figure out what works and what doesn't work.

And I feel like that was sort of, my last business was just like Jamie actually. And I were talking about this a different day and she said, it's almost like you've got your. Um, masters in business with your last company, like you got paid to grow that company, you know, because it was profitable and that is how I feel about it.

Um, now with the new company, it's so clear to me. Like what we need to do to have success and to help our students. And it's just such a clear path. And so I don't feel that chaos in this business, but I do think that that is because of the journey I had before and what I learned in terms of trying all the things like we tried, all

the things it absolutely did.

And I think some of them we did together even sometimes. I feel like,

yeah, we did. Yeah. Like one of us would have an idea. We would try it. Oh, this works. That works. Yeah. I feel like you tried a lot of different things as well. I think I tried

everything. I've done. Quiz funnels and evergreen and LA immersion trips,

challenges like a tiny offer, you know, mini

everything yet.

Yeah. I haven't done teleseminars. I think I came in just late enough to skip that, that I've

been involved in many telesummits.

We're getting old here. I was reflecting on this cause, um, two days ago as we're recording, this was my ten-year anniversary of starting my online business. So, um, like bef you know, it was so different having a blog before Facebook lives and like you had to have a blog and know how to code like HTML. I mean, it was just, there was no

blogging, honestly feels like a different lifetime and.

Well, yeah, like you'd have to code on the sidebar, your opt-in and be like, you know, open all the CSS.

Yeah, exactly. A place to host video and like,

yeah. Oh, it's image or I M G space

source. Oh, I know all this stuff. It was, it's just crazy to think about business before, um, before it was so easy and at least in terms of technology, um, which.

It kept the barrier to entry higher than, and it was easier because there was less competition, but I think there's never been an easier time to start a business. So anyways, I'm getting off on a tangent, which is fun. These are conversations, but, um, so what is one thing I would love? Um, so you talked a little bit about the mindset.

You have this assurance and this confidence, because you've done it, you've proved to yourself that you can do this. And so, you know, you can repeat it. And so as you're coming into like your gosh, you're not quite a year into the new business yet. Um, what would you say is the biggest difference now? With how you're growing your business versus back then when we were just throwing spaghetti against the wall and seeing what was sticking.

Yeah. That really

does describe what I did last time for sure. I'm going to say we a lot because my husband actually called owns this new business with me, my last business. I started on my own and then he eventually joined it. Um, I'm super jealous that you call,

you know, doing your ads and all the things employing my husband,

but no now we're co-owners, um, which I would highly recommend.

It's better to have your husband as a co-owner than an employee, but anyway.

Yeah. And there was that dynamic too. I agree.

Um, yes, I would say the biggest thing is going into the new business with a strategy. So I know a lot of people think they need like a business plan. I don't necessarily think you need a business plan because I think that can sometimes be something where you're trying to fit a lot of things into a document to say, like, I have a business plan, but rather you should have a clear plan.

That's just simple. So for me, for example, With my last business, it was like, okay, I have this successful photography business. People want to learn it. I'm going to start a blog and then, Oh, okay. Now people want to buy things from me. What do they want to buy for me? Okay. They wanna buy a posing guide?

Well, I should ask them what they want to buy next. Okay. What do you guys want to buy? Oh, you want to buy this thing? Okay, cool. I'm going to make that next. Whereas with this company, it's very clear. Like I came, you know, I just sat down and thought about who do I want to help? What's the one thing that's going to get them X result.

And then. You know, I'm only going to have one product, one business, and what are the vehicles we're going to sell that product? So I would say the biggest shift is my last business was what products am I going to create for people to buy? And I would just keep creating new products and new ways to sell them and all the things.

Um, whereas now I understand that one product is really a business, uh, just one product in itself. So with the new company, it's like, okay, how can we take this one product and sell it in all of these different ways to reach even more people and impact even more people while remaining. Calm cool collected enjoying life and not, you know, having a million different products, which is like running a million different businesses.

Basically.

It is. And I think that's, I mean, this is why I was so excited to have you come because we both have made this shift as we've been restarting. Like I don't want. To have like a bajillion products and 150 blog posts and like all the stuff, just for the sake of having the stuff it's like, what is the one thing that's most aligned with who I am that I can just go deep and focus on and say no to everything else and just sell the one thing.

Just sell the one thing, just sell the one thing and make it as easy as possible. And it's such a huge mindset shift from what I used to do before. I think, um, I don't know. I think I felt. Like I needed to be busier, so it makes sense. Yeah. And you know

what I'm so I proudly go to weekly therapy now and I actually wrote down yesterday, wait, what was it that you just

said, Jamie, I need to be busy.

Yeah.

Yeah. I wrote down that I was like, I was really burying myself in my work. It's really no different than any other addiction in my opinion, but that could be like a whole podcast topic in itself. But. I was going to say in terms of the one product thing that you and I were just talking about, I also think that we could share about how, like you, for example, you've picked podcasting to be like your one focus for.

Um, you know, I guess traffic or whatever you want to call it, would you say that that's

accurate? Yeah, this is my only free content platform and everything else feeds this. So like I have emails, but they feed the pod. They send people to the podcast. It's not separate content, so yeah, totally podcasting.

And to point that out that it's like one business, one product, but also. You know, be, be strategic with the one thing that you're focusing on because I see a lot of people trying to be on all the social platforms before they've even sold like one, one customer. And it's just like a cycle that'll never end because you can't do all the channels.

Perfectly by her, by yourself.

Yeah. I call it FOMO marketing because like they have this fear that they're missing out on these amazing clients that are on Instagram or Facebook, or like podcasting people there. And what if that's the place where everything blows up. And so people feel like they need to be everywhere because they've got this massive fear of missing out.

Right. And that they're not going to find like, they're just, you know, they just got to try and find the one thing that's going to work platform

that will explode is the one that you focus on. Yeah.

Because here's why, because most people do that. Like shallow little bit of everything, you know, they're like, well, I gotta do just enough Instagram and just enough this.

And then they do like the five or 10% that everyone does. And they don't have the capacity to go deep in one of them and really learn it inside and out. And if you would take all of that effort and go deep into one platform and it doesn't even really matter which one it is, as long as your customers.

Right.

It really doesn't. Exactly. I agree. Yeah.

So like as long as they do that and they go deep, they're going to beat out like 90% of the people on the platform who are just doing like the bare minimum, and then they're going to get way better results. It doesn't, it really doesn't matter which one it is.

I

totally agree with you. So with my last business, I totally tried to do all the things at once. And with this business, I started with one thing I would say the one I started with was Facebook groups. That's the one that I just chose to start with. And then once I had mastered and automated that, um, then we went to Facebook ads.

Uh, then we, you know, we have that outsourced and running and. To be fair. We have quite a bit of experience with Facebook ads. So it was, it's something that probably the first time you do it will take you years to get, but now that we've done it, you know, and then I hired a Pinterest agency, then I hired an employee to do Instagram and other things.

So it's like, I did it. I wasn't doing them myself. I like mastered one. And then I would outsource or hire. Uh, to do the next thing.

Can I, can I, can I, how, why you can do that? Can I share you have like the most brilliant, beautiful, tight messaging of anyone? I know. Oh, thank you. Well, no, but think about it.

So can you tell people, like, why it's so easy for you to hand this off to other people? Like, you know, because I think a lot of people think, well, what are they going to write? Or what's the voice or whatever. Like how do you, so I know your systems because you've shared them with, you want to talk a little bit about how you approach messaging so

that you can do that.

Yeah, actually, I'm so glad you brought this up because to be honest with you, So I actually kept a notebook while I was starting my new business, because just like what just happened? I almost forgot that I went through so many months of perfecting the messaging. You're right. Um, so it's like, yeah, I started with Facebook groups, but I also spent probably three or four months just perfecting the messaging and building like systems around the messaging.

So, so yeah, one thing that I did was I created a document. I think it's just called like profitable courses. Master messaging or something like that. Um, And it, it has in there, you know, it explains who is our ideal client. It explains what's our mission in one sentence. Um, so we help people turn their passion into an online course.

Like that's our mission, super simple. And then I wrote down, like, what are all of our customer's false beliefs? I think I have like over a hundred false beliefs, which is, you know, they, they would say something like, Oh, I don't think I can do a course because I'm too old. I'm too young. I don't have money.

I don't have an idea. Like all those things are false beliefs. Also thought I, I wrote down, um, all the other things that we would need for messaging. And then I also created a Trello board called I think I called it my story volt or something like that. And I think this is the thing Jamie's remembering.

I had a while since I made it, but we still use it. Of course. So, yeah, I came up with what are all of my different personal stories? What are the false beliefs and how can I tie those stories and false beliefs? To create the messaging. Um, so like every social post, every email, everything we use the story vault to sort of build that messaging.

And then the cool thing is, you know, once you have a solid amount of it, doesn't matter what it is. Let's just say you have a solid amount of podcasts, a solid amount of blog posts, a solid amount of emails, whatever that is. Then anytime you bring on someone or outsource or hire, you know, you can just, they can repurpose the content.

That's. You know, the messaging and that that's already exists, which that's a huge shift from my last business. I wrote a blog post every day for like five years or something for every week. Excuse me. But still, and it's like, I got to the point where I'm like, I don't have anything left to say. And then I thought like, Oh no, Is that horrible?

Like, does this mean my business is dead? And it's like, no, it just, you know, you should really, there's something wrong with repeating because people are not hearing every single thing that you say on every single platform. So there's nothing wrong with

repurposing. Yeah. No, and I actually, um, for me, I mean, I've followed Stu McLaren for several years now.

It hit me, I think about two or two and a half years ago, I was at this workshop. I'm like, Oh my goodness. I know Stew's messaging. Better than I know my own because he repeats it over and over and over and over and over again. And he has this core messaging that if people hear this and they believe in this, like it's plenty, it's more than he needs and it will attract the right people.

And that's all they need to want to do the tribe course. And I'm like, Oh my gosh. What is my messaging? Like what is the core messaging? And I don't think there's not a lot of people talking about having like that messaging, where it's the same stories that hit the same false beliefs so that people can actually believe it's possible for them.

And they can see themselves in your story and that you can. You know, you can write these out as big, long stories and then grab that tiny chunk of one for Instagram posts or, you know, you don't have to use the whole thing all the time, but when you have that bank and you have all of those things, very intentionally like selected, which is why I think it's so impressive.

And it. It's totally everything that I've been thinking about as I start over is like, what is the messaging? What are the stories? What are the things people need to hear? And how can I repeat them again? And again, and again, in ways that may not sound like just repetition, but like in different contexts.

So like maybe I'll share your story, Molly, and talk about focus. And then I'll share my friend Bree's story and talk about focus. You know, like you can use the same core messages.

Like trail running or what, and like tie that in. Yeah. See me as the queen of taking like what I would think wouldn't be like cool enough to write about and making it just so interesting.

I feel like that's like your total

gift. Yeah. I actually it's so funny. Cause I was doing stares yesterday. I tricked my brain into doing a bunch of stairs and I was like, okay. This is a great actually shared it in my mastermind today. The group that brighter together mastermind that I run. And, um, one of the guys in the mastermind, his name is Richard Ralston and he has this like obvious, next step thing where it's like, when you're doing accountability and you're trying to get something done, you don't have to worry about all the things you have to do.

Just figure out what is the. Obvious next step, like tiny itty bitty next step. So if I want to go for a run, the next step is like putting on my shoes or maybe finding my shoes or whatever it is. And so I, I there's these stairs that I love to run and, um, they've been IC. They haven't been ready and I, I shouldn't say that.

I don't love running them. I don't run them. I climbed them, but they allow me to run the trail. And so I do them because it's really good for me. And I went by him, I'm like, Oh my gosh, the snow is melted. They're clear. I'm like, I've got to do one set of stairs. It's 110. So I'm like, I have to do one flight of 110 stairs just to honor the staircase.

And that is open. And so I did, so I went down and I kind of ran up it cause I was only gonna do one and I got to the top and I'm like, well, if we're going to do one, like

I should really do like. Five

cause like I should just do a few

more really honor it. Yeah.

I mean, I should do a couple more. Like it's good for me.

It would be a good start to the year. And so I do five and I get to that happen. I'm like, well is kind of wimpy. Like I could do a couple more. Like I did 65 at the height of last summer, which is insane. I'm like 65 sets. 65 sets of them. Yeah. It was like,

Oh, I'm like 65 stairs. That's good.

Five sets of 110 stairs.

It was insane. Um, but I, and so I'm like five is not even 10% of that. Like I should do a couple more. I'm like I should do eight. Why eight? No idea. So I did a couple more and I got to eight and I'm like, well, he is really close to 10. I should just do 10. And I'm like, I'm like in my head of, no, I'm doing this and I do two more and then I get to 10 and I'm like, Oh, but I'm at like 820 feet of elevation.

I can get to a thousand by doing three more. And so then I did three more and I'm like, Oh my gosh, I just did 13 and today. Oh my gosh. My legs were like shaking by the end. Cause I'm so not in shape for that. And today I felt really sore, but I'm like, that's an example of like the stories that it's same in business.

You don't need to know all the steps. You don't even need to know exactly where you're going. Like maybe you kind of know, just got to take that next step. So sorry. I just totally, only thing really ignore it for, as I remember,

like. A few, I don't remember how many years ago, but Janie wrote this blog post that was like comparing business to a marathon.

And, and I remember after I read, I think it was something about running and I remember reading that and B and just being like so inspired that I, cause I always, you know, I feel like we always think our lives are too boring to like write about, and that really inspired me to be like, Oh, okay. So I can really turn any part of my daily life in for sure.

A learning lesson, you know, but as far as messaging, other than the volts thing, I think just really nailing our webinar messaging. So then when we bring anyone onto the team, it's like, like for example, we just hired someone to do Instagram and other social media as a full-time employee. And after five days, I would say he's about like 50 to 60% trained in, which is incredible.

Like I've now been able to do that in the past. And one of the ways was just. Ha ha he spent two full days just going through all of our messaging, taking our course, going through our webinar. And so, yeah, I mean, really it's funny. I remember when we started the new business, a Facebook status I made was in order to have a successful business, you need to like the most, what was it, the number one thing you need to conquer to have a successful businesses, your messaging.

And there are so many comments of people being like, I disagree it's ads or it's groups or it's this, or it's that. And. I think maybe they must understand what I was saying, because if you don't have messaging, you can't have ads. If you don't have messaging, you can't have a Facebook group, you can't have sales, you can't have anything.

So it definitely is the first thing you need to really

master for sure. And you do such a good job of systematizing that which does allow you then, right. When you have gone deep in one platform to then be able to scale to others without it being you, because you've done the heavy lifting, you've done the hard work, and now you can hand that to your Pinterest people or to whoever and say, go to town.

Here it is. And you know that it's going to attract the right people because that's the whole purpose of your messaging is to get the right people in the door to show them what's possible and then invite them to join your course creation stuff. So it's really. Nobody talks about that.

Do they? I agree.

People don't talk enough about messaging. Um, I did learn, uh, I mean, you and I both have learned messaging over the years from a lot of different people. Um, but I, you know, I do agree like, so one of Jamie's mentors is Stu McLaren and one of my mentors, Russell Brunson, I feel like both of them talk pretty well about messaging as well, but yeah.

I don't feel like it's talked about enough.

Yeah. Or how to systematize it and really hand that off to people. Because like, I was like you, I always thought I had to have a new message for every blog post and then a new lesson and teach something different every single time. So I'm like, gosh, I'm going to run out of content.

Actually, I did. I just stopped blogging.

No watching you. This is a really good example of this, actually. So I'm just going to quickly talk about clubhouse, whether you think it's cool or not. I think this is a good lesson. So all my friends are telling me, you know, clubhouse, clubhouse, and Jamie Jamie's like, you got to get on clubhouse.

Right. And I fought it for so long. I'm like, I don't want to, I remember

the post all about

focus. I'm like, I don't want to be in clubhouse, but then we have this challenge coming up and my whole main job is to drive traffic. So I'm like, okay, well let me just try this out. Right. So at first, so meeting who I am today, I was like, I'm going to track all my stats and really look at the numbers and see like, is clubhouse worth.

And, you know, so I don't remember exactly, but my, I remember my very first clubhouse room. I ended up getting like 50 to 200 opt-ins for my challenge. It was insane. Like my first room I'm like, wow. I mean, that would cost me. You know, like thousand dollars in ads or whatever it was, I'm actually really bad at math.

So let's see like 200. Okay. So yeah, $1,600 in ads. Um, and I'm like, so, okay. But it was two hours of my time. I'm like, so that's like, okay, you know, let's, let's keep going with this. Right. Um, but the thing that I learned about clubhouse is I noticed a lot of my friends, uh, not Jamie, other people are. Not recycling their messaging.

So they'll do like a new room with a new title, new content, all this new stuff. Um, or like, let's say their core product is about one thing I noticed. They're talking on clubhouse about something completely different. And then they're coming to me and saying, you know, why am I not getting as many opt-ins as you or sales or whatever that is.

And it's because, um, I just repeat the same thing over and over and over on clubhouse, over and over and over. So like my I'm not even kidding you, you can go right now. I mean, depending on when you watch this, but I have eight rooms scheduled, all of them have the exact same title, word for word, the exact same description word for word.

And I just do Q and a, and I repeat, I just, you know, people only ask the same, you know, 25 questions. So I'm really repeating myself and just driving people to that opt-in page. And it works so crazy. Good. Like one hour equals about a hundred opt-ins right now for my challenge. Um, and I just think it's a good example of you don't need more than, you know, one solid

message really.

And the beauty of that is that because clubhouse isn't recorded, you can do the same thing again and again, and again, and people don't feel like it's. Repetitive. And they, you know, if they miss it, it's not a big deal. It's new people with new questions. So it's not always the same, uh, it so more, and you're really learning their limiting beliefs and their issues

talking to a lot.

Every question is like false belief, false bleed. Exactly. That's

beautiful. Well, yeah, I'm actually, that's one thing I want to start doing is, um, weekly clubhouse rooms. I'm going to say it here. I haven't said it publicly yet. Molly 10:00 AM on Wednesday central time. I need to now schedule it. Yeah, you can do that because

you have your podcast systemized and you're hiring someone to help you.

Yeah. And I

think I, you know, and the crazy thing is I have gotten so many clubhouse followers without trying even okay.

Little tip. If you just schedule a room, I had my eight rooms scheduled a month in advance. I was getting consistent followers without even having going

live. That's amazing. I have gone from about 1500 to 1992 right now.

I've done very few rooms, very few rooms like, and it's, it's pretty cool. I'm excited about that when I

left last month. Cause I only go on to promote my challenge. Yeah. So it's been a month since I've been on and I jumped up over a thousand and I wasn't even on the platform. So yeah.

So what is your mind, your handle on clubhouse in case people want to find you?

Oh yeah. Let me check mine. Mine's at Jamie bright. Yours. Mine is

at. Molly. M O L L Y Keyser, K E Y S

E R. Okay. I'll put that in the show notes too, as long as I don't forget. So what you're doing is amazing. And I, I, I love, I remember when we were on there together at first. Cause you remember, we started together a few things and you're like, Oh my gosh, I'm getting this.

And you were sharing your stats. Oh Jamie,

she really, yeah. You really helped me because. This is basically what happened. I'm like, okay, Jamie, I finally did it. I joined what, what should I do? And you just like rattle off a bunch of tips. And I just ran with it and like, I really still, to this day, haven't really done much different,

but it's working, that's all that matters.

And I did a podcast episode, a few, like back in January or December on clubhouse. So if you guys want to hear the tips, you can go there and listen. So just go check that out, but yeah.

Is S O P so just to tie that into the topic of this, like, everything is like a focus in a system. So,

yeah. Can you, can you explain what an SOP is in case somebody is not?

Yeah, so it's a S

it stands for standard operating procedure, but that's just a fancy word, a few fancy words for, it's a checklist of like, step-by-step what you need to do. So like, you know, I'm I made once I, once I feel like I quote unquote mastered clubhouse for me, I made a checklist that way. It's like, okay, if I.

Don't go on for a month and come back. I'll actually remember what I did to have success with that, because if you're anything like me, you will forget

immediately. Yeah, dude, I can't even remember my kids' names half the time, so I need everything written down. I don't remember

what I had for breakfast. I don't know.

I didn't even know it was March, so.

It's hilarious. I like, I couldn't even remember my clubhouse handle and it's just my first and last name, like serious.

We don't have to think about those things like that mental load, man, when you can let it actually, that's a really good point too, is that the beauty of creating those processes is that you have less to keep in your head.

And so you don't have to carry that because there's so many things we're thinking about. And so many things we have to do in our businesses. And if you don't have the space to really. Think through things and have that clarity. If you've got all of these things weighing on your mind and you lay down in bed at night and you're thinking of your to-do list, like that's heavy.

And so when you can create these SOP use and just like not have to worry about it and like hand them off to somebody else to do, like, maybe you can't do that on clubhouse yet. You could though you could hire a student to run a room, right. I coach

you much outsource everything except for the actual speaking.

Right?

I mean, you could, because you have these SOP in place and that's just so powerful and you just create them as you go. I have my team members, when we do something new, I have them create their own SOP. Like you don't have to create all of them. You can have your people create them. So yeah. Also

another good they're good for everything.

Jamie just said, plus when you're onboarding new people, plus if you ever want to create a course about a topic, you can literally just grab all your SLPs and include them in your

program, which people love. Yeah.

Like my clubhouse SOP is like a bonus for when you join my program. So

love it. Yeah, for sure.

No, that's wonderful. So, uh, no, I love that so much, man. Um, Somali, is there any other mindsets. Actually, you know, what I would like to talk about is, um, we said something before we started recording you. Go ahead. You've got some, I'm gonna say I do

have a big mindset piece about hiring. Do you think that that's something that sure.

Bring it

anywhere. This is a fun conversation. People get to eavesdrop in. Yeah,

I'll explain it really quickly. But basically with my last company, I feel like a lot of my hiring decisions were based on. So, Hmm, let me start over. So with my hiring, I actually had a mentor and I asked that person, how do I know when it's time to hire someone?

And they said, hire where it hurts. And I thought, okay, well that means, you know, if I'm feeling overwhelmed with something, I should make a list of those things and hire someone to fulfill those duties. And that's not necessarily horrible. However, I have learned that there's a better way to go about it.

So when you're building a business, the whole point of the business is to make money, right. To make a profit. If you don't want to make a profit, then you know, you shouldn't have a business, it should be a hobby or something out of the foundation,

whatever that is right. For someone else, whatever. Yeah.

Business is

to make profit. And so the mindset shift that I've really made recently is. How can I, or where can I think of in my business, not where I'm busy, but where can I, where can I find the most leverage? So for example, this person we just hired. I'm like, okay, well, I'm not really busy with Instagram.

I'm not really busy with YouTube. I'm not busy with these things because we're not currently doing them because I don't have the time to do them. Right. But if I have someone doing these things and then I did the calculation. Okay. If they can get X amount of opt-ins. Um, I know that X percentage of those will convert into a sale.

So that means this person needs to get X amount of opt-ins per month to double or triple their salary. Um, so then you just come up with, okay, what are their 30, 60, 90 goals? As long as you're setting the correct goals with the correct measurements, then you can bring someone on, even before you quote unquote, have the money for them, because they will be paying for themselves.

And if they don't pay for themselves, which you will know, because you will be tracking these things. Then you let them go and it's not emotional it's business. And this is the biggest, this was a really hard lesson for me to learn, you know, I would bring people on and I just, I liked to front be friend people and, and, you know, I like to get really close with people and then I would it, and it was really my fault.

I wasn't measuring things correctly. And so I would ask my mentors, you know, well, how do I know if this person's doing a good job? How do I know if I should let them go? And. Now it's, it's clear, you know, you set number goals, not a goal of like, make Instagram look pretty, but, you know, drive X amount of opt-ins from Instagram, which they would then convert into sales.

And if they meet that goal, they remain an employee or they can move on up or whatever. And if not, then you let them go. So anyways, the mindset shift is thinking about. Hiring more in terms of the business and the logic and the stats behind it versus the emotion of like, where do I feel I need help. I actually don't even let myself say that anymore.

I don't let myself say like, where do I feel we need help in the business? Where do I feel like the word field for me in business? I just don't go there anymore because it's all about the stats. Um, and I know old me would be like, that's so boring, but. Business

is about profit. It is. And I know it's not that you're an unfeeling person by any means.

Um, but I

I'm actually yeah, very feeling an emotional person, which is why it's hard for me to, to change to this, but yeah.

Right. And, and you know, how many leads they need to bring in to make money because you know, your statistics, you know, how many people are going to convert, right. And w they will know what success looks like.

And if you know that number, when you're hiring them, they know the expectation upfront. So if they don't think they can do it, if they're not qualified, they're not going to take the job because they're going to get fired when they can't do it. So it's like you

see better for the employee. I can't imagine, like, I mean, apology to any of my master boys that are listening to this that had no expectations, you know, um, we all start somewhere and we all have to learn those things, but it's like, Yeah.

I mean, you need those numbers and those boundaries for the employee and for yourself

agreed for sure. And like I'm currently hiring an assistant right now. And, um, for me it was looking at. You know, is this the highest use of my time? And it was identifying what are the key things that I need to have in place in my business to keep the momentum moving forward at a bare minimum.

And am I actually doing them and doing them consistently? And frankly, the answer is no, because my life has been a little crazy. And so I was like, okay, well I need to hire somebody to keep, these are the bare minimum things that need to happen. I want podcasts coming out at least once a week. Um, I want to be.

Getting on as a guest on other people's podcasts is at a minimum on average once per week. And I want somebody to help me do that. And so I know if I do those things, everything else will continue to grow. And so that's literally how I designed this job. Like description was here. It's not a high level thing, but it's just keeping that consistency, keeping all of that.

Um, like I need those drivers in my business cause I know they will move me forward. So when you know that it makes hiring a lot easier and then. We can measure that. So it's beautiful. I love that. I love that. Okay. So I have to share before we hit record what we are probably recording, but out of context, um, we talked about a question that we've both been asking ourselves lately.

Um, what if it were simple, tell me where has that come up for you and how has that been shaping what you're doing?

So. I know this is a lot about comparing then and now. So with my last business, um, I was very stressed out. I was not, I didn't, I felt like I didn't have time for myself. I realized though that I just, I didn't have the right boundaries.

I wasn't making that time for myself. And things felt very, very hard, pretty much all the time. Like it's a lot. It was very chaotic, honestly. Um, With my new business, the whole purpose around my husband and I creating the strategy for this is it is for it to be simple is for us to have work boundaries and have a life and remain calm and so far so good.

It's been really awesome, um, business by design, but anyways, um, So, yeah, I guess when I started the new business, as soon as I started to feel any kind of stress or chaos or anything of any kind, I don't know exactly what helped me to ask this question. I'm probably assuming my amazing therapist has helped

me to come realize this, but.

I remember,

I was just like panicking over something in the business. Like I normally would. And I stopped and I just asked myself in my head, you know, what if I just allowed this to be easy? Like, what if I'm the one that's, you know, cause the business, it ultimately is a reflection of you. So I'm like, what if I'm the one creating all this chaos?

What if I'm the one? Um, You know, not allow, like not allowing myself to, to have space for myself or whatever that is or bringing on this stress. Like, what if I just let this be easy and just see what happens? Um, because a lot of times, you know, if I don't meet a goal or when you're first starting your business, you don't know if something's gonna work and I'll be like super nervous, like, will this work, will this work?

And it has allowed things to be easier. I have to say, um, It, it sounds like if I, if I heard this two years ago, I would be like, Oh yeah, easy for you to say that's woo. It's not like, uh, something that you can, it's not like hard to implement that thing. But I don't know. I mean, maybe it'll help you, maybe it won't, but just ask yourself, you know, what, if you allow this to be easy and what if you just actually allow it to be and then see what happens and go from there.

Yeah. And I've been, I've been looking at my business and saying, what if it were simple? Like, do I really like. What if I don't want to be on Facebook, how can I make it simple and not be there? I'm like, Oh, that would simplify. So I, you know, and it's fun, you know, I have to laugh that you went into Facebook groups as your first platform, because like I rock, I mean, you've.

You've been a group person for ages, but like I've rocked the snot out of Facebook groups. And like, I love engaging in Facebook groups. And I know sometimes for you, that can be heavy. Like you do it. Great. And you automate it. Well, it's funny

about the new business is it's not heavy for me anymore. We can talk about that more later, but

I'm trying to get to everything, but I know like my tendency is to spend lots of time in Facebook groups because I enjoy it.

And yours is not like. On the surface. I know we can automate, and I know it's not hard for you anymore because you've got it down. Um, and that would be a great podcast topic for sure. But, um, I think it's hilarious. I have not done a Facebook group. I haven't actually even done a free community and I'm doing all of my community on the backend as part of my business.

Whereas you are going more into community now, I think, than you did in the past, on the front end. Yeah. In a beautiful way and you've figured out your thing. And it's just, it's just very funny to me to see kind of like the flip-flop of

roles and it just all depends on what your product is and who your people are like for you.

A podcast makes so much sense. Um, for me, I actually did try a podcast in the beginning cause I've, I've done podcasts in the past with success, but. It just didn't get the traction that I wanted. So I tested it and, and that's the beauty too, is you can test something and go all in on it and give yourself that time.

And if it's for you. Great. And if not, you can try something

else. Totally. And really that question of what if it were easy, like the idea of having to nurture a free community when I've been going through a lot of personal change, didn't feel easy to me. It didn't feel light and it felt a little bit like a burden.

And I said, okay, well, if it were easy, it would look different. And what might that look like? And, and even my marketing, I'm like, well, what if I, what if I don't want high volumes of traffic, but instead want high, like high. Traffic that has a high amount of trust. Like I don't need

a lot

high quality perfect people.

And, and the corollary to that is what if they sought me out instead of me making this massive,

crazy difficult effort to have

to find each and every one. So that's the question I've been chewing on a lot? Like what would it take to. Attract the right people to me, as opposed to like trying to convince or market them to me.

Um, which I know it's subtle.

That's exactly why. So this question, same thing. I've been asking myself that a lot and that's exactly why I actually. Decided to do a course specifically, it's going to be different for everyone, obviously. But like, for me, that's what I feel is like, quote, unquote, easy, right?

Like I've done high ticket sales. I've done all those different things. And just like you, you know, you don't want to fill that sales push. And like, I don't either, like who wants to spend all day convincing people that they should buy your thing? Like, you know, they should, you know, you should have good enough messaging or whatever that you need for people to see that they need it.

And if not, You know, peace out because no one, no one wants to have that stress of like trying to convince people all day. Um, so yeah, that anyways, that's why I did a course because then I won't have to be, be doing that. It's like people can get into my funnel and they can watch my program for free. And if they want more, they buy it.

And if not, That's cool. You know, and then that, and also recently, or about a month ago, I was like, Oh, what could our next second product? What could our second product be? What could our next product be? And I'm drawing a funnel and I'm just like, Oh, it's for the future for the future. You know? And then I'm just like, Molly, what are you doing?

Like if it's simple, if you want things simple, why do you want a second product? That's why I know I can make the same amount of money with less effort. Just focusing on this one thing. So I'm like, why am I doing this? And so, yeah, I think it's a really

important question. Well, and I think sometimes for me, I feel a lot of worth from checking things off the busy list.

Like when I'm busy, then I deserve the success that I've earned. Whereas, and this is a huge mindset shift that I've been leaning into. Um, I don't want to work more than 10 to 15 hours a week, and that means. I don't want to create a job. I want to architect a business and bring other people in to be a part of it.

Like I genuinely want to build the building for other people to occupy and run and manage and not like a physical building, but just that idea of that container. Yeah. I want, I want to be the visionary. I want to be the leader of the inspire. Like I want to draw in the right people. Um, but I don't want to do the stuff it's kind of that whole book by Dan Sullivan.

Um, who not, how, and, um, I, it's a huge shift for me because before it was, Oh, look at that. It's a pose that she's putting up on the screen on zoom. It says find the who, hold on. Let me take a screenshot of this. I will post this in our little telegram Tamil on Instagram. That's fantastic. It says find the who, not the how.

Absolutely. And that's a huge shift for me is that I don't want to be doing it all myself anymore. I know that other, like, it means letting go of control and it means letting go of the sense that I have to work hard for my money. And I don't like to feel like I deserve it. Bologna. It's crazy. I can still relate to

that.

I think a lot of people can relate to that. Yeah.

Yeah. Because if money was easy, it feels like you almost feel guilty about it. Like I used to

come from an employee mindset to a business owner mindset.

Absolutely. It's taken me 10 freaking years to make that shift. Yep. Mainly there. And I'm, I'm really excited about it and I no longer feel guilty about hiring somebody to make my job easier.

I used to feel bad about, yeah.

Are you still doing things for message. My employees and be like, what can I help you with? Like, I work for them. Like. I think it's too we're from the Midwest.

Like probably I'm like, I'm sorry. I'm asking you to do this, even though I'm paying you still stay and ask you questions today.

It's like, wait a minute. I genuinely felt guilty giving them tasks. I'm like, wait a minute. They want to be okay. Paid, they want to do something, you know, like they enjoy their work. They want to be working with me. Why do I keep doing their job for them and feeling bad and not really allowing them to shine.

And it's just, I mean, there's just, we could go deep into all this mindset stuff, but. I think that might be a good place for us to kind of wrap up, um, Molly, can you share where people can find you, if they would like to hear more about what you're doing or maybe they want to add a course into their business, whatever it is, uh, how can they stock you and find you.

Yeah, so I would love to be friends. Um, I'm actually hosting a free five day course creation challenge. It starts March 22nd of 2021. So if you're listening to this before that, and you can go to profitable courses.com/challenge, and Jamie I'll have a link in the show notes. I'm sure.

As long as you give it to me

to know, as long as I remember to give it to her.

And then if you're listening after that, um, we do the challenge, um, multiple times a year. So you can go to the link and sign up for the next one. So yeah, I'd love to see you there. And whether you want to be friends or check out what I'm doing or build a course,

you know, I'm here for yeah. And you can be friends with Molly, but not best friends because I claim that status.

Thank you so much.

Thanks for having me.

Thanks so much for listening to today's podcast. If you are enjoying these conversations or there's someone that you think should definitely be on the podcast, I would love it. If you would hop over to Instagram and drop me a DM at Jamie bright adventures, I wanted to start doing more of these conversations because I think there's so much knowledge to be learned.

And frankly, It's just really fun for me to have conversations with people that I love and respect and get to introduce you to some of my favorite people in this space who are just crushing it and who are in sanely. Brilliant. And I personally always kind of find it fun to listen in to conversations and see where they go.

So, um, let me know what you think about, I'm really curious. I hope you're enjoying them as much as I'm enjoying recording them. And would that my friend don't ever forget that we are brighter together and the world needs us. So let's go out and make it 📍 brighter.

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Jamie walks us through the decision to hire a coach and the thought process that goes in to making that investment worthwhile.

She also clues us in on the ways that Stu made this a great client experience and a no-brainer win for her.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers. Go to personalbrandphotographers.com!

If you enjoyed this episode, please follow Jamie:

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Mentioned in this episode:

Ep 16 "Is All This Hard Work Worth It?" on iTunes and on Stitcher

Stu McLaren

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Jamie gives all the behind-the-scenes stats on this podcast, how it's growing, and the critical importance of patience.

She shares what she's doing right and where she sees a need to improve, so her personal brand can really take off.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers. Go to personalbrandphotographers.com!

If you enjoyed this episode, please follow Jamie:

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Mentioned in this episode:

Ep 16 "Is All This Hard Work Worth It?" on iTunes and on Stitcher

Stu McLaren

The Nicole Walters Podcast on iTunes and on Stitcher

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Jamie shares a valuable tip to keep your social media accounts fresh while also strengthening your personal brand.

She explains how to find the right stories to tell and how the most successful personal brands share those stories.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers. Go to personalbrandphotographers.com!

If you enjoyed this episode, please follow Jamie:

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Mentioned in this episode:

Ep 14 "How to Create True Connection with Your Audience" on iTunes and on Stitcher

Stu McLaren

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Jamie has a major revelation after one of her mastermind meetings that could upend the direction of her business.

She takes you back to last September when she recorded her innermost thoughts on a walk through the streets of Toronto, assessing the risks of this big leap.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers. Go to personalbrandphotographers.com!

If you enjoyed this episode, please follow Jamie:

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Mentioned in this episode:

Stu McLaren

Jennifer Allwood

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

When Jamie tried to build a team the first time, she made some big mistakes that led to massive, expensive and stressful failure.

She shares what went wrong and, in detail, what it really takes to build a powerful and efficient team, like she does now.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers. Go to personalbrandphotographers.com!

If you enjoyed this episode, please follow Jamie:

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Mentioned in this episode:

James Wedmore

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Jamie shares what makes someone become the biggest fan of your work and why these people are so important to the success of your business.

Then she goes into the details of what builds those connections between you and your audience--and between one member of your audience and another--so you can replicate that community strength in your business.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers. Go to personalbrandphotographers.com!

If you enjoyed this episode, please follow Jamie:

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Mentioned in this episode:

Jayson Gaignard of CommunityMade.com

Ep 8 "Is Your Personality Interesting Enough to Attract Followers" on iTunes and on Stitcher

Hilary Rushford

Jenna Kutcher

Jamie's Vetted List

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Jamie explains what helped her grow a really focused and engaged audience in 2018 and double her income from 2017.

She shares the most important things she learned that you can use to make your business run smoother and be more effective.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers. Go to personalbrandphotographers.com!

If you enjoyed this episode, please follow Jamie:

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Mentioned in this episode:

The Power of Moments by Heath and Heath (aff link)

Start with Why by Simon Sinek (aff link)

Russell Brunson (aff link)

Ep 5 "How I Found My Niche Using Google" on iTunes

Ep 5 "How I Found My Niche Using Google" on Stitcher

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Jamie shares the questions and serious concerns she had about sharing her faith as part of building her personal brand and community.

She explains why these are important questions to ask yourself about your personal beliefs--no matter what they are.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers. Go to personalbrandphotographers.com!

If you enjoyed this episode, please follow Jamie:

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Mentioned in this episode:

James Wedmore

Jennifer Allwood

Russell Brunson

Stu McLaren

Amy Porterfield

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Jamie explains why diving in before you're ready is the only way to make things happen in your business.

She shares the specific benefits to beta launching that make you more efficient and pay off in the long run.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers. Go to personalbrandphotographers.com!

If you enjoyed this episode, please follow Jamie:

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Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Jamie had no sales page and no email campaign. She didn't even know what she would teach. Yet her beta launch brought in over $70K.

Jamie shares exactly what happened, the tactics she used, and why the launch was so successful.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers. Go to personalbrandphotographers.com!

If you enjoyed this episode, please follow Jamie:

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Mentioned in this episode:

Russell Brunson (aff link)

Jeff Walker (aff link)

Stu McLaren

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Connect with Megan Kuethen, the "Queen of Ops" at @thequeenofops on Instagram.

Like this episode? Would you take a moment right now to please leave a review? That'd be amazing, thank you!

Send a DM to Jamie Bright @JamieBrightAdventures on Instagram and let her know what you thought of the episode!

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Getting this podcast up was a little rocky! Jamie goes behind-the-scenes of the launch of this very podcast. She explains what went right and where they hit speed bumps along the way.

She also shares the initial stats, so you can see exactly where she started, and the plan for growing her audience moving forward.

Need a Personal Brand Photographer? Go to personalbrandphotographers.com for Jamie's Vetted List.

If you enjoyed this episode, please follow Jamie:

Subscribe to this podcast & leave a review!

Sign up for Email Updates about the Podcast

Follow her on Instagram

Like the FB Page

Join the Facebook Group

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Jamie explains what our audiences are really interested in, even when we're building personal brands.

She shares what makes the strongest personal brands so successful and how to apply it to your own business.

Need a Personal Brand Photographer? Check out Jamie's list of personally vetted photographers at personalbrandphotographers.com!

If you enjoyed this episode, please follow Jamie:

Subscribe to this podcast & leave a review!

Sign up for Email Updates about the Podcast

Follow her on Instagram

Like the FB Page

Join the Facebook Group

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Even without every single detail planned out, Jamie decides to put into motion her plan to grow her personal brand.

Jamie shares exactly how she gained complete clarity and momentum and went from feeling stuck to unstoppable.

Need a Personal Brand Photographer? Go to personalbrandphotographers.com!

If you enjoyed this episode, please follow Jamie:

Subscribe to this podcast & leave a review!

Sign up for Email Updates about the Podcast

Follow her on Instagram

Like the FB Page

Join the Facebook Group

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

In eight years in business, Jamie has learned that even though she can do 100 things, she shouldn't. If she wants to deliver quality to her audience, she has to choose what to focus on.

She walks through the steps to making that tough decision and shares the issues that can come up during that process.

If you enjoyed this episode, please subscribe to this podcast & leave a review!

Follow Jamie:

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Mentioned in this episode:

Rachel Miller

Stu McLaren 

Jennifer Allwood

Nicholas Wilton

Scott Paley (aka "Scotty the Body")

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Jamie explores how to use her strengths to serve an audience and figures out if the big investment they made in a mastermind would really help her find a new direction.

She also talks about how difficult it was to decide what to do with her existing business--and whether she should give it up altogether.

If you enjoyed this episode, please subscribe to this podcast & leave a review!

Follow Jamie:

Subscribe to this podcast!

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Mentioned in this episode:

Stu McLaren

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Jamie shares the behind-the-scenes of how to get noticed by leading influencers, and the impact it had on the direction of her business.

Learn how to choose a good mentor and practical ways to get on their radar.

Interested in learning more about Stu? Check out his podcast Marketing Your Business.

If you like what you hear, please follow Jamie:

Subscribe to this podcast!

Sign up for Email Updates about the Podcast

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Mentioned in this episode:

Stu McLaren 

Amy Porterfield

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Which platforms are best suited to grow a personal brand? Jamie explains the thought process behind choosing her personal brand platform (and reveals which platform she is focusing on!)

She also mentions the pros and cons of platforms like Instagram, Podcasting, etc.

Then, Jamie shares her actual numbers and statistics with you, so you can see exactly where she is at now, and watch her grow her personal brand over time.

If you like what you hear, please follow Jamie:

Subscribe to this podcast!

Sign up for Email Updates about the Podcast

Follow her on Instagram

Like the FB Page

Join the Facebook Group

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Why grow a personal brand instead of a business brand? It seems like a risky move, since you can't sell your business as easily.

Join Jamie as she shares her journey of growing a personal brand as she goes about it, and hear what to expect along the way.

If you like what you hear, please follow Jamie:

Subscribe to this podcast!

Sign up for Email Updates about the Podcast

Follow her on Instagram

Like the FB Page

Join the Facebook Group

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Apply to join the Brighter Together Mastermind and get all the details by clicking here. 

>>> http://wearebrightertogether.com

Have questions about it? Contact Jamie directly on Instagram @JamieBrightAdventures

Sign up for podcast  email reminders here  >>> http://brightentrepreneurpodcast.com/email

Transcript:

Hey friend today instead of our regular podcast opener, I thought I'd play a little guitar for you. I'm out of practice, but why not? Right.

just kidding. Not going to do that. I don't know why I thought that would be a fun opening, but here I am. Let me put my guitar away. Oh, my gosh, I'm sitting in my closet recording. Cause the sound is better here. And my guitar happened to be here and I haven't picked it up in ages. So I thought I would. But today, what I really want to talk to you about is the intention behind what you're doing. Why are you growing your business? And I want to talk about why it's so important to answer that question and what got me thinking about it in the first place.

So it's going to be an awesome episode and I cannot wait to share with you 📍 so a couple of weeks ago I got mail, like a piece of paper, actually. It was several pieces of paper from Casey Graham, who is the founder of gravy. They're a payment recovery company and he sent out this thing called the outsider and it's a paper newsletter. And it's fantastic. I was really surprised to get it.

I've been a client of gravies for several years, although, with closing down the photography stuff, I'm not using them at the moment cause I don't have that membership going anymore, but they were great. And I got this outsider newsletter and it was all about defining your owner's intent, which is.

Basically the reason why you are growing your business and what your goal is for your business. Now that might seem really basic, but it's a lot deeper than you might realize. And it got me thinking in a big way. So when I was first starting out my business At that point, my entire goal was just to replace my household income so that I could have more freedom over my time and more autonomy. Be able to see more of my kids' milestones and be around more frankly, I was tired of commuting an hour and a half each day, and then working in a job that sucked the life out of my soul.

So my complete purpose in starting my business. Was simply to replace my income so that I could get out of a job that sucked the life out of my soul. I didn't want to be an actuary anymore. Because of that. And because that was my intention with the business, I basically created another job for myself.

The business was fully dependent on me. I was the face of the company. I was one doing the delivery. Yes. There are times when I had a team, but it was all based upon me. And I was constantly busy. Constantly busy. I did all the copywriting. I did all the sales pages. I did all the marketing. I did all the customer support until I got really wise and finally hired somebody best investment I ever made by the way.

And yes, it was amazing. And yes, it was very profitable. But I was very busy and it took me until several years later to really learn how to grow a team and to pass some things off so that I could get the freedom and autonomy that I was really searching for. And it was a really hard transition and I was still working on it even before COVID came.

I was literally in the middle of evergreening, everything so that I could step away a little bit, but it was still push, push, push, and very much so dependent on me, even though it was less dependent on me than it had been in quite a long time. And so when COVID came and I went through the whole massive business transition, it was kind of like giving myself a clean slate and.

I was able to think about how I would do things differently. Now with the 10 years of experience that I have doing this. Full-time. And at first I wasn't thinking about that at first I was thinking, okay, how do I get some more money into the business? Because my income dropped 85% like overnight.

It was awful. It was stressful. You can hear all about it. And season two, and it was a very much so income focused again. And by the way, there's nothing wrong. If that's where you're at right now. But as I began to move forward and as I began to get really clear about what I loved and didn't love, and as I remembered, and I thought about the fact that this was.

An opportunity to really build a business that just made me come alive in a way that I hadn't felt alive in a long time. I mean, I love photographers, but I haven't been passionate about photography in several years. And I was when I started that business. But today I would never start a business in the photography industry because that's not where my passions lie.

Can I help them? Absolutely. But I wanted something that was more aligned with me. I wanted to run. Masterminds and work with entrepreneurs. And I thought I would have to wait on the masterminds until later. Anyways, you've heard the story. If you've been listening to the podcast for any length of time, you've kind of walked through that journey with me and gotten to see where I've come from. But when I got this thing from Casey, this outsider. Pamphlet, I would know what to call it. paper newsletter. It really made me stop and think about why am I doing what I'm doing now? I had already been very committed to lifestyle design.

I know from experience that it doesn't get easier to step away from the business once it starts making more money. And that if you set it up from the beginning to be fully dependent on you and super busy, then later on. It's still going to be fully dependent on you, maybe even more so, and even harder to step away.

So with this one, I've been committed to creating a business that I really only had to do about 20 hours a week of work with, because I do homeschool my kids and. Uh, he ran a crazy long ultra marathons, which means spending miles and miles and hours and hours and hours on the trail each week training.

And so I need to have that flexibility if I want to have, well, one, if I want to have the presence that I want to have with my children, when I'm homeschooling and really do that well, but also have the time to do the training without it affecting my business. So, as I was thinking about the owner's intent, I realized more than ever that I don't.

Just want to run a mastermind or build a mastermind business that can scale where I'm running. All of these masterminds. I want to build a business that can truly have a massive impact beyond what I can do alone. I want to see entrepreneurs come alive and have the lives they actually want instead of getting stuck in the weeds and the to-do lists.

And actually not having, like most people don't even realize how trapped they are by the business that they themselves have created. And I know masterminds are a great way to help them out of that. I want to help them shine bright and make an impact in the world as well as an income. And honestly, I just want to empower you to know how to empower your people so that we can make massive impact in the world.

If I can help you change the lives of the people in your audience, even a one tiny way, then my impact has just been multiplied several times over. That's what makes me come alive, empowering people like you to empower your people so that my impact can scale so much greater than what I can do. I really started thinking about that deeply and about how I was doing that.

But I realized that. I actually want to be the architect this time and not an employee. I don't want to create a job. I genuinely want to create a business that yes, I'm going to do a little bit with, and yes, I'm going to be the face of it.

And it's going to reflect my heart and the impact that I can have in the world. But. I want to create something that can grow so much bigger than me. I want to empower people who have that same mission as me, who genuinely want to see entrepreneurs succeed, come alive and reach their goals and have a greater impact in the world.

I want to do that with other people. I want to bring them along. I want to empower them in the same mission with me, so that we can do it together. And that just lights me up and I genuinely want to be an architect and not an employee. In fact, my dream is to empower at least a thousand entrepreneurs through brighter together masterminds by the end of 2023.

And I can't do that alone. In fact, I actually wanted to have a much bigger goal than that, but we're going to start with that one as the stepping stone stone goal. And I honestly believe that it's possible, but it isn't possible if I'm simply creating a business. That's. Where everything is done by me, where I am the employee, where it's all based on me.

Yes, I am the architect. Yes, I have the vision, but. This time, this time is different from when I first started, because I can see that I can have the influence on an even greater scale. I can leave a greater legacy. I can impact more people by building a team of people to do this with me, by finding the right people, to be a part of this business.

And by structuring it in a way that's a legitimate business and not just. A side hustle. Not that there's anything wrong with a side hustle, but it's a totally different mindset shift. So my question to you is. Why are you building your business? I mean, yes. You want to help people. I assume, since you're listening to this podcast, but you could be working for somebody else doing that. You could be an employee. Why do you feel so deeply called to run a business? And why have you structured it?

And the way that you've structured it is this really how you want it to be.

And if you've enjoyed these podcasts and are getting a lot of knowledge from it, and you just feel like you resonate in a big way with the idea of not just making an income, but truly making an impact in the world with your business. And you would love to be surrounded by a community of like-minded entrepreneurs who are working to get out of the messy middle.

And scale their business and impact in a big way. I would love for you to consider becoming a part of the brighter together mastermind. Now at the time of recording this, I only have six spots available in the current group that I'm running and I'm not quite ready to start a second group yet. So if you are interested in having one of those spots and being one of the thousand entrepreneurs that. I am helping to reach, to empower and to grow their businesses in a real way.

And you would love to be a part of this. What I'd love for you to do is go to, we are brighter together.com and fill out the application. It's got all the details there. It's got all the pricing info and what we do and how often we meet and all the things about it.

And in the meantime, it just remember my friend, we are brighter together and the world needs us. So let's go out and make it 📍 brighter.

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Apply to join the Brighter Together Mastermind and get all the details by clicking here. 

>>> http://wearebrightertogether.com

Have questions about it? Contact Jamie directly on Instagram @JamieBrightAdventures

Sign up for podcast  email reminders here  >>> http://brightentrepreneurpodcast.com/email

Transcript:

In the last episode I talked about how important it was to shift your mindset, if you want to get out of the messy middle and really scale. So in today's episode, I thought I would share three of the biggest mindset shifts that I believe need to happen in order for you to get out of the messy middle, because these three things will keep you stuck.

Long-term and until you recognize them, it's going to be really hard to move beyond them. And that's genuinely what I want for you It's going to be a good one. So let's dive in real fast 📍 you should probably know that the reason. I know these mindset shifts are so prevalent are because I have struggled with each and every one of them at some point in my entrepreneurial life. And when I overcame these three mindsets or shifted them into whatever they needed to be, that's when things really started to take off.

And kept me from being held back in that messy middle and started to grow much easier. So it's, it feels a little vulnerable sharing these with you, honestly, because I've had to work through them myself so much, but here they are because I want you to. Basically benefit from the stuff I've been through.

And if these are things that are keeping you stuck, the sooner you can recognize them the faster you're going to be able to move beyond them. So, number one, the reason that we are stuck in the messy middle. Is that we feel really insecure about our worth and our authority and feel the need to prove ourselves.

what I mean by that is we're putting out way too much free content, or we are over-delivering in our courses and our memberships where we might even been giving them. All of this information, that's really, really great information, but it's overwhelming them. They don't need to know all of it because they just want results.

They want to implement what they're learning and get results as fast as possible. But we feel this need to give them more and more and more information or to do more one-on-ones or. Basically, we take on this responsibility for getting them results. So sometimes, and I've seen this and I've done this, so not just seen it, but done it.

We even jump in and do the work for our people. So for example, let's say that you're a copywriter and you're teaching people how to write copy, and you give them all these templates and you. Teach them all the different things they need to be thinking about as they're creating sales pages and all these other things, but then you have somebody who reaches out and they're struggling and they're like, Oh, you know, I just I'm struggling with this or that.

Or could you critique this? And so even though you didn't charge them for it, and you've got a lot of people and it's not scalable, You feel like you need to prove that what you're doing is good and you feel like you must get them results. And so not only you do, you critique it, but then you give them all of this copy and you kind of do some of the work for them, which honestly.

Sorry to say it. It's kind of, co-dependence when we take on the responsibility for them getting results, we need to guide and help them learn how to do things on their own and focus on results more than on giving more information or just doing the work for people.

So that. They can truly learn how to do it themselves and be able to replicate it in the future, but also teach them how to trust themselves. The reason we do this, it's not bad to help our people. I mean, love on your people, help them get results for sure. But keep your boundaries in place because what happens is.

If we're doing this because we feel insecure about our worth or we really feel like we need to prove that we're good enough. And that we know enough that we really can do this. What's going to happen is that we are going to fill our calendars with time. We're going to put other people's needs above our own.

We're going to do way too much free content because. We don't really feel like we're good enough to sell, or we feel like we need to prove it to more people. And we basically fill our time with stuff that isn't actually going to move the needle in the end. So, number one, you need to know that you are enough, you can do this and that the goal is to help your people get the results that thereafter and do it in such a way that still gives you the freedom.

And. Protects your boundaries and allows you to live the life that you want to have. because when you don't, it's so easy to get sucked into doing way too much and not actually move forward. It's more like spinning your wheels and almost all of the time. And I know this myself it's because you're insecure about if you're good enough, or if you really can help people.

Number two, sometimes we get stuck in the messy middle. Because we're afraid of what other people are going to think. This usually shows up in the form of perfectionism. we want everything to be absolutely perfect. And it shows up in the form of shifts. Well, I should have this massive audience before I do this, or I should have this whole funnel in place before I ever sell, or I should have all of these things that I need to have, because that's what this course I take told me.

I need to do. Before I can legitimately move forward in my business and start selling to people. I should have the course done or the product finished, you know, I should have the sales page written. None of that matters. It only matters if you care about. What other people are going to think, or if they're going to judge you, we think we have to be perfect.

We think we need to have it all right. And we worry so much. Well, what are they going to think if I sell something to them and we created together and it's not perfect. What if I sell it before it's done? Well, as long as you're framing it. Okay. And saying, Hey, we're going to co-create this it's fine. as long as you're not lying about what's there it's okay.

But. Getting stuck in the sheds. Like I should be doing this. I should be running ads. I should any sheds don't should on yourself. Anytime the word should comes up, it should trigger up. I probably don't need to be doing this or there's maybe a different way or. Do I really have to do this, or is this me worried about judgment or not being good enough or any of the other things?

So fear of judgment will keep you stuck in the messy middle, because you will do all of this stuff that you don't need to be doing. You'll put so much time and energy on something being perfect. When spoiler alert. It's never going to be perfect. It won't, it's always a work in progress. This is like art.

It's not necessarily ever done. You don't perfectly right. a best-selling book the very first time there's multiple drafts, there's edits. There's all of these things that happen. It is a dynamic growing, changing, shifting thing. If you're truly going to have an amazing business and testing is a natural part of it, it shouldn't be perfect.

C plus work. It's enough now I know that's really hard to hear or do, if you are an Enneagram three, like I am a perfectionist. Somebody who wants to be the best at all, they do. But that's more a reflection of my own insecurities and my own fear of judgment then of what actually works to grow your business.

And so much of the energy that you're putting into your business. When you're afraid of judgment, isn't going to get you results. It's a waste. And it's keeping you from doing the things that actually matter. It's keeping you from reaching out and asking people to. Be a party of our business. It's keeping you from doing the things that really matter, and that really will move you forward faster.

They'll keep you stuck in the messy middle. The third thing that we need to recognize and overcome is that sometimes. We actually benefit from the busy work that we're doing, because it makes us feel good that we're busy. It feeds our ego straight up. It feels good to be wanted. It feels good to Mark things off the to-do list.

We gain our worth from achieving, even if it isn't the best use of our time, just, it feels good to make that little graphic in Canva instead of hiring a VA to do it for you. And. Sometimes the things we're doing are being done. Not because we really want to move forward, but because

maybe something in us feels like we need to earn our love or achieve in order to feel like we are worthy of love. That's something that I've dealt with. That's my not everyone's, but it's definitely mine. Or that if I give to my clients more, they will spread the word more for me and we try and earn it that way or whatever it is.

So often we're afraid to let go of doing all of the things and we make excuses about, Oh no, we really love doing all the things. We love them because they feed our ego and make us feel like we're doing something worthwhile. But they aren't growing our businesses. And so you really have to ask yourself, what's your goal here is your goal here just to feel smart, like, do you just want to go up on clubhouse and go up on stage and share some knowledge so that people think of you as somebody who's really bright and feel great.

Which that's okay, but recognize it for what it is or do you, I want to do it with intention behind it and not care so much about your ego and about getting credit or, being known for something because you want to be the best of the best of the best of the best. And so you focus on all this stuff that.

Helps you be known, but doesn't actually make you money because the backend stuff isn't as fun or whatever it is. Right. I've always wanted to be the smartest. I always want to be the most helpful. That's just kinda my own thing. I want to be perfect the best. And so, so much of what I did was motivated by my ego and it wasn't until I set my ego aside and said, Hey, you know, I don't need to prove all the things that I know.

I just need to help people get results quickly. What's the fastest, easiest way I can help them get results. What's the least amount of work they have to do in order to get the clients that they're looking for or to grow in their business or whatever it is. Right. And when I took that mindset shift and I went from having to show them how smart I was too.

Really focusing on them and how little could I do and starting to evaluate everything I was doing through this lens of ego, It feels so good to check all these things off the to-do list. But it feels even better to spend that time with my family or to be out on the trail.

And so I had to ask myself, am I willing to not help everybody with everything and to let go of these things that are feeding my ego in order to get the things that I say I truly want, do I really want them? And so here's what I want to ask you to ponder. Do you really want to move out of the messy middle?

Because if you do the first step is to admit that you want it and say, I want this more than I want to feed my ego. I want this more than I care about what other people are going to think. And I know that I can help people. I don't have to prove that to anybody, not even myself.

Because when you do this, It will change the way you spend your time. It will change the way you develop your products and it should change the way you do your business and allow you to let go of so many of the things that you're doing in your business that really are only there to serve your insecurities or your ego.

And aren't actually serving your prospective clients or your customers. And what I want for you is to let go of all that garbage and focus in on the stuff that really works, that really helps them. And that really moves your business forward because that. Is where you are going to start to move forward out of the messy middle it's through saying no.

And not saying yes to everything that will get you, that momentum to move forward.

because the more you can say no to, and the more you can focus on the things that remain, the more you're going to grow. Do more of what's working really, really well. Just go deep into it. And you are going to grow so much faster and have so much more space in your business, in your life.

And you're going to have more of all those things that you say you really want to have without it sacrificing. Your life without your business running you. And that is how you scale out of the messy metal. Now, if you want help with this and support as you go, I would love for you to consider becoming part of the brighter together mastermind, where you will be surrounded by like-minded entrepreneurs who are moving out of the messy middle, who are committing to focusing.

To supporting each other to learning how to be a mirror for each other. They can point out those limiting beliefs or those mindset shifts that need to happen and support you through it.

Do it and remind you of who you are. You can be seen and understood. And celebrated and supported. It's just magical. I would love to have you in it. If you're interested, you can get all the details@wearebrightertogether.com. Right now, as I'm recording this episode, I currently have six spots available, but once they're full, I'll be opening up a waitlist.

And if you'd like one of them just go to, we are brighter together.com. You're not going to see this perfect, beautiful, huge thing. It's a Google form, at least right now, as I'm recording this and it's got all the information there and what you need.

But I didn't let my perfectionist tendencies take over. Eventually I will make a bigger, more detailed page, but check it out. If you have any questions, just reach out to me personally, on Instagram at Jamie bright adventures. The link by the way to that is in the show notes. And I will be happy to answer any questions in the meantime, just remember we are brighter together.

My friends, the world needs us, so let's go out and make a 📍 brighter.

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Apply to join the Brighter Together Mastermind and get all the details by clicking here. 

>>> http://wearebrightertogether.com

Have questions about it? Contact Jamie directly on Instagram @JamieBrightAdventures

Sign up for podcast  email reminders here  >>> http://brightentrepreneurpodcast.com/email

Transcript:

Confession. I don't do email. I just don't. I hate it. I hired somebody to start doing it for me in 2013. And I have not looked back since in fact, I don't even have email on my phone and. Yes, I have an email address, but it's fully managed by my customer service gal. And she is my favorite person in the entire world most days, because she can do everything I need in very little time and respond to stuff that needs responses from me by asking me a quick question, and then I'm not distracted by email all the time.

Now that being said, I do have one personal email address that I use for like my kids, teachers, and you know, all the things that require it, that aren't business-related that I have to deal with on my own. And somehow somewhere I ended up signing up for a newsletter with James clear. And I, I've gotta be honest.

I haven't read email newsletters in years because that's why I wanted somebody else to do my email because I will read them and I get sucked into them and I get pulled into all the hype and I need to focus. Like I don't need more stuff. I don't need more education. You probably don't either. I need focus.

I need to just do what I know I need to do and move forward. But I saw this newsletter come through from James and he's amazing, he wrote atomic habits. One of the most brilliant people. I follow a note. And when I do go into that inbox, which is like once a month or whatever, I never check it.

But when I have to, because I know there's something there from a teacher or something, and I see his stuff, I'll read it because. It's some of the best content in an email I've ever seen. And so today I want to share with you a nugget that I took from his email and talk a little bit about how that can help you grow in your business and help you identify what you should be focusing on right now. 📍

So here's a quote that hit me really hard that I wanted to share with you. Now, this is James clear. He said where to focus for the beginner execution for the intermediate strategy for the expert.

Can you guess what it is? That wasn't his quote. That's my little side it's mindset. Okay. That's James clear from his email newsletter. I just thought this was so brilliant because it makes so much sense to me when you're first starting out, you need to know like what the softwares are to use, what the tools are, how do you actually do the things and what does it look like and how do you get people onto an email list?

And what do you say. And the focus is all on getting it set up, it's figuring out what to do and how do you actually make that happen? And that's the bulk of your questions when you're just starting out. Then once you start to get some progress, you start to make some money. That's one strategy is so important.

That's when you get super intentional about your messaging, about your offer, about your conversion mechanism, about your traffic and about your nurture. When you get those things into place, then things can really start rocking. And rolling, this is where courses on marketing and sales and all of those things are super helpful and they can really start helping you to accelerate the results that you are getting in your business, which is fantastic.

However, and this is the biggest mistake I think I see that keeps people stuck in the messy middle is that we don't give our strategies enough time. We do this thing that I call FOMO marketing. We try a strategy and maybe it kind of works. Maybe it doesn't. And then we read all those email newsletters, which is such.

Oh, such a black hole and we get all hyped up and we're excited about so-and-so's new free challenge. And we get excited about this and that and somebody else's course, and then there's this course and there's that course. And we know intuitively that we need some sort of strategy to move forward, but instead of sticking with one and going deep with it, because I can tell you they all work.

They almost all work. I shouldn't say everyone cause haven't tried everything, but I feel like I have tried all of them in multitudes of different ways and you can get results from any of them. So I'm speaking from experience here, but the way you get from that messy middle to truly scaling into seven figures and beyond.

Is by focusing by not doing all the things, but instead saying no to as many things as you can, and focusing on the one strategy that aligns with you and a massive way, and that's going to help you move forward. Just go deep with the one thing and not give up too early. keep whipping the cream until it turns into whipped cream.

And if you miss that episode, go look back a few episodes ago where I talked about with cream. Basically at this point to move from that intermediate stage to that expert stage, you need that mindset shift.

You need to be able to focus. You need to trust yourself to implement one thing really deep, and a lot of times the easiest way to get that mindset. Is to be surrounded by other entrepreneurs who are doing the same thing as you, who can support you along the way, they can encourage you and remind you that you do have what it takes.

They can be a mirror to you and point out the limiting beliefs that you have. Sometimes we can't even see those things that are so close to us and so much. So a part of us that they're holding us back because we're too close and we. May need somebody else to say, Hey, you realize that's just a limiting belief.

Like this is really what's going on. It's not that your offer. Isn't good enough. It's that you've got fear holding you back from putting yourself out there. It's a fear thing. Perfectionism is just fear or whatever it is, right. That's just one example. And that is why I believe masterminds are absolutely essential.

If you want to go from that intermediate, messy middle level to getting to that expert level, because what I know to be true is that right now, If you've found some strategies that work, you probably know everything you need to know to really go deep and do this well, but you need to trust yourselves and you need to overcome any of those limiting beliefs and adopt some new mindsets to help you get there.

Honestly, that's what I focus on in my mastermind is helping people believe that more is possible and then helping them see how to get from where they are to where they want to be. Because when you believe that it's possible and you know that you have what it takes to get there, then it's only a matter of time until that becomes your reality and having the support along the way.

Is invaluable. It's absolutely invaluable. Especially if your friends and family don't understand what you do. Non entrepreneurs do not get it. I love my entrepreneur friends. I love being surrounded by them because they get it.

They know what I'm going through. They can call me on my BS and they, they can help me see the things that I can't even see myself. In fact when I was pivoting and starting over and I had to go in and cut all sorts of expenses, including team members and all sorts of things because COVID destroyed my business.

One of the things that I refused to cut from my business was a mastermind that I'm a part of and it's expensive. It's a 25 grand a year mastermind. I literally would have sold my house and moved to a new place before I would have left the mastermind. And that says a lot because I love my house. I love where I live, but I know the value of the mastermind.

It's just one person. Saying one thing throughout a year. And I make that money back in an instant when they can show me where my mental blocks are, then I can learn to move beyond them and get the momentum that I need to have the success that I want. I will never run my business again without being a part of a mastermind because I don't need more strategy.

I'm not there to learn more tactics. I'm there for the support. I'm there to be surrounded by people who know me, who know my business and who can call me on my crap so that I'm not held back by it. And who can. Leverage their own experience to help me see maybe where I might be making little mistakes and need tiny course corrections.

It's absolutely amazing. Plus they're just way fun. They're my favorite people in the whole wide world. They will literally become your friends because when the people that you're surrounded by don't understand what you do. You can only be so close to them, but when somebody truly understands what it's like to be an entrepreneur and they understand the vulnerability and the fears and.

How hard it is and the motivation and just all of the struggles that go into it. It's really bonding. It's really validating as well. I mean, to be seen and understood and valued for who you are. Is so incredibly valuable and will help you move your business forward as well. So if you're interested in being a part of the brighter together, masterminds, you can go to, wearebrightertogether.com and apply at the time of this recording.

I currently only have. Six openings for the mastermind. After those six are full of that, you will go on a wait list until I'm ready to open another group. But I would love to consider you as a member and the brighter together masterminds. If you have any questions, there's a link below in the show notes where you can ask me questions directly. You can send a little video to me, or you can reach out to me via Instagram, DM at @JamieBrightAdventures, which is also below in the show notes. because here's what I know to be true. It's so easy to just. Keep buying more courses and hope that one of them is finally going to work for you and waste a whole lot of money in a year. I mean, think about how much money you've spent on courses. if you're like most people, You spend a lot more money, maybe a little bits and pieces at a time, then you probably want to admit.

And many of those, either aren't fully done or maybe not done at all. Or you've done them and now you've moved on to the other next tactic and the next, next tactic, and you keep moving around and moving around and moving around and you're just not getting the results that you really need to, because it's not about more education.

It's not about more strategy. It's about the mindset, the community, the focus and everything that you need to support you moving forward, which is why a mastermind is so valuable. So we'd love to have you in there. wearebrightertogether.com and would that my friends remember, I mean, funny that this comes right after the website link, but we truly are brighter together and the world needs us.

So let's go out and make it brighter.

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Apply to join the Brighter Together Mastermind and get all the details by clicking here. 

>>> http://wearebrightertogether.com

Have questions about it? Contact Jamie directly on Instagram @JamieBrightAdventures

Sign up for podcast  email reminders here  >>> http://brightentrepreneurpodcast.com/email

Transcript:

A few weeks ago, I had an incredible conversation with my friend, Jay Wong. Now I've known Jay for years. I think it's years now. Wow. And we don't connect super often, but when we do connect, we go deep and he's always somebody whose advice I value immensely. And over the last few years I have watched Jay go from struggling to sell a course on how to start a podcast to running this incredible multi, multi figure agency, helping people deliver podcasts.

And he's grown this massive team and he's just crushing. It he's even made some big pivots. And he said something to me in our conversation that I've heard before, but he said it at just the right time to really shape how I'm thinking about 20, 21 and subtly shift the direction I'm going in this year. And I cannot wait to share it with you in today's episode 📍 So Jay and I connected again because we ran into each other on clubhouse and we had this really phenomenal conversation about how we were using it and how we were planning to use it this year. And so we did this whole little clubhouse room on it, and afterwards we hung out together and talked for at least another two hours and.

Caught up because I don't know. I think we hadn't talked in about a year and a half since we were at tribe live together in Toronto a year and a half ago back when people could still meet with each other. Oh, I miss in-person events so bad. Don't you? Anyways, we were catching up and he was telling me about the incredible.

Progress that he had made in his business and how he had shifted into this agency model and had to grow as a leader and really build this incredible team because he was so beyond the point of being able to do it all himself. And in order to scale his agency, he knew that he had to bring other people on to help him do the work.

I was just so impressed by his progress, but even more so by the personal transformation. But he had to make in order to become the kind of person who can let go of control and really allow other people to do the work for his clients, for him on his behalf, which is, it's just a big shift.

Anytime you have a team, you know that they're never going to do it exactly like you would. And even if their quality is good, it's really hard to find people who can consistently meet the quality that you meet and hard to find people who care as much as you do. And all the things, it just requires a massive leadership shift, and you really need to change your mindset and learn to let go of a lot of control.

And honestly, a lot of fear of being judged because that's kind of where this all stems that comes from building a team and hiring other people to help you do the work. And it was just a beautiful thing to see how he had done this. And so I told him that and he said something really profound that helped shape the, the entirety of my thoughts over the next few weeks.

He said, you know, I've really. Built a business for where I want to go and not for where I am now or something along those lines. I'm terrible about remembering verbatim. And he talked about Wayne Gretzky, who was asked why he was such a good hockey player. And he said, well, I skate to where the puck is going.

Not to where the puck is right now. And I started thinking about my own business. I've been growing this mastermind, which I love so much. And my original goal with all of this is to get back to a seven figure business, which I could totally do on my own.

With just running, you know, several small groups of no more than 12 people and getting to that point. And that's been my goal. I'm like, okay, I'll start these groups. I just need eight of them to hit seven figures. But I realized that to grow beyond that, I'm going to have to hire facilitators.

I'm going to have to hire other people to come in and help lead the masterminds as well. So as I've been leading my mastermind, I've also been developing a handbook, Something that I can use with the facilitators and give it to them so that they can follow the same process and they can use the same frameworks that I'm creating and give people an experience.

That's basically the same as if they were in a mastermind with me personally, and then they will have access to me, in the larger group. But I want to really be able to equip these facilitators. To run a mastermind in the exact same way I would and help people get the exact same results that I'm getting with the groups that I'm running.

That's always kind of been the plan. It's always been in the back of my mind that I would run the first several. I would figure out this process and then I would scale it by bringing other people on to help. Well, what Jay's comment made me realize is that I'm skating to where the puck is right now that if I.

Spend all of my time and fill it with running eight different groups, which I know I can do sustainably. Like I know how much time it's going to take me. I know that I can totally sustain eight groups, but I can't sustain running eight groups. And. Have the time that I really need to invest and it growing and empowering the facilitators to be true leaders in the mastermind.

And it hit me really hard that once I get to that seven figure point, it's going to be really hard to scale because my time will be the bottleneck again. And so I was skating to where I thought the puck was going to be in a year, but really I need to skate to where the puck is going to be in two years or where I want to be beyond that.

And it shifted a lot for me because. Instead of me. Doing eight masterminds all myself, eight groups within the mastermind. It's one mastermind, but with lots of small groups, because I really believe that you need to have that connection with a set of peers. And it gives me the freedom to make sure that people are in a group that's perfect for them.

But. If I do eight of them, I'm going to get to that point. And I won't have the capacity that I need without either handing off one of the groups to one of the facilitators or something else. And it just getting out of that point and scaling seems so messy. And so instead, what I've decided to do is I'm going to start bringing on facilitators earlier.

Now, I don't know how many groups I'm personally going to run, but I'm probably going to start either the second or third one. With a facilitator and be co-running it at first with the full intention of handing that mastermind off to the facilitator. and then I would just still be in the main group with everybody, but they would be running that specific smaller group within the mastermind.

And if I start that now, Not only is it going to help me avoid having a bottleneck later on, but I'm going to have a better sense of what I really need to do in order to bring on multiple facilitators in order to have a bigger team. And what really excites me is. Well, honestly, what really excites me is empowering people to empower others.

So I love helping people become leaders who can empower their audiences. And so instead of me running masterminds, I'm even more excited about me. Helping develop leaders who can empower people within my mastermind and go out and take those same skills and use them in their own businesses. So it, it seems subtle.

It seems small, but it really is a massive shift in my mind. And it changes some of the strategy that I'm going to be using this year as I move forward, because I'm going to Bri bringing in facilitators sooner than later, which is exciting for me because. Really my role as the leader and the visionary is going to be.

To develop the leaders who can then develop the members of the mastermind because masterminds, generally, it's not me teaching it's me facilitating and everyone in the group who is very carefully curated to be in there supporting each other and growing together. And you know, you get to see behind the scenes of everybody's businesses over a long period of time.

You don't just see the Instagram highlights. You actually see what works, what doesn't, you can't get that kind of knowledge and experience. Anywhere else outside of a mastermind, it's really a beautiful, valuable thing that you get. And so it's not about me coming in and teaching this big curriculum. I don't do a ton of teaching.

It's me helping facilitate these masterminds and curate the right people in them so that you can learn from each other and support each other. There's a lot more to it. You can go back and listen to some of the episodes I did in October of 2020 to hear more about why masterminds are so valuable, but I am really excited about this because my heart is in leadership development and yes, that happens in a mastermind, but.

I really get excited about bringing on people to help lead within the context of my business. I really spent a lot of time learning how to do leadership, how to manage a team, how to it's kind of like a mentorship almost. And it just, it excites me in a big way. It also raises a bunch of new questions for me that I don't really necessarily have answers to yet.

Like. Where do I find these people? are they already people in my mastermind? Are they other entrepreneurs? What are the qualifications they need to have? Because obviously if you're facilitating a group Of entrepreneurs. You need to understand what they're doing and be able to point them to the right resources and all of those things.

And yet, if they're running their own businesses, how much time did they have to do this? How many should a person be running? all sorts of different things that. I haven't got answers to yet. how do I pay them? How much do I pay them? All of these things, lots of it. And I'm really excited about that.

But those questions weren't even on the radar before this conversation that I had with Jay and that one little comment he made has really helped me shift my thoughts to, how could I create a business that supports a thousand entrepreneurs in my masterminds, And what would I need to do differently.

In order to go there now. Like how could I start that now? Why should I wait? And if I wait, how am I going to pivot? And that was, that was huge. So I'm really excited about where I'm going this year with this still love masterminds. I think they're incredible. I, haven't done a public opening of my mastermind since October, but I am going to be opening it again soon.

And like I said, I'm not sure exactly how many. Mastermind groups I'm personally going to be running. I've got one that I've committed to running for sure. And I might run a second one, or just start a second one in hand that went off. So if you have been around here for a while and been thinking about joining my mastermind, when it opens up again, Highly recommend reaching out to me on Instagram @JamieBrightAdventures.

You'll notice it's a new Instagram handle. There's all sorts of details about my name, change on Instagram. I'll share more about that in the future, but for now you can go there. It's also linked in the show notes and drop me a DM. I don't have a big fancy. Mastermind details page going. It's not open right now.

but if you really want to be in the mastermind that I am leading, for sure, I have a very small handful of spots left in the current group. And I would love to chat about potentially having you inside there. If you feel like that would be a good fit. And honestly, I truly believe that even with other people facilitating masterminds, that it's going to be amazing because they're going to use my foundation we are all going to have one big group. So all of the different mastermind groups that I'm going to be creating will have access to each other and me, but the groups that I lead obviously get more intimate access to me. So you can always reach out to me if you're interested in that. Or if you want to hear more about it, I'm happy to give you all the details on how often we meet and how much involvement I have, because I will absolutely be involved in this. I love doing these masterminds are on my heart.

You've known that since the very beginning of the podcast, if you've been listening from the beginning, but just wanted to throw this out there for my loyalist of podcast listeners, if that's you. And you've been thinking about this now now's the time to reach out because, like I said, I only have a couple of spots left in the current mastermind that I'm leading before I start a second group.

And I would love to consider you for it. If you would really like to be in that group with me. All right, my friend. So my question to you then is. Where are you going? Where is the puck going in your business? Are you building a business for what you're doing today and only focused on what you're doing right now?

Or have you taken the time to think about where you're going and what needs to shift in order for you to go where you really. Truly want to go for me? The shift from thinking about having a hundred people in my masterminds to a thousand is a pretty significant one. And I believe that by thinking about a thousand people, as opposed to a hundred, that I'm going to be able to create a structure that'll grow more easily and help me avoid future bottlenecks.

If I was just thinking about a hundred. So while you're thinking about where your puck is going. Think about if I was to 10 X, that number would there be bottlenecks? Where would I run into problems shifting from what I'm doing now to really truly scaling. And that is your assignment for this week, would love to hear how this might help you in your business and give you more clarity on where you're going and hear about any shifts you're making.

Reach out to me personally, Instagram @JamieBrightAdventures. I would be happy to have a little conversation with you, super fun. And would that my friend just remember that we are together and that the world needs us. So let's go out and make it brighter. 

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Join the Waitlist for the Launch Your First Mastermind Workshop here >>> https://www.launchyourfirstmastermind.com

Have questions for Jamie or are you interested in the Brighter Together Mastermind? Contact Jamie directly on Instagram @JamieBrightAdventures

Sign up for podcast  email reminders here  >>> http://brightentrepreneurpodcast.com/email

Transcript:

One of the most fun and admittedly, sometimes frustrating parts of running an online business is that things are always changing. This means you always have something new to learn and figure out which can be really fun if you get bored quickly with doing the same old thing over and over again, but it can also be incredibly frustrating.

If it means that you're getting left behind and the market is shifting and you haven't kept up. Now, if you are at the forefront of this and you see where things are going and you can react quickly being the first in your market to make a massive shift that everyone kind of follows suit with, it can be a huge benefit.

And so today what I want to share with you. Is the shift that I see happening in the online education space that I am watching very closely and I mean, I've been in this business for just about 10 years now. So I've been watching and I know when the shifts are happening and they happen every, I would say every 18 to 24 months.

And we're right on the edge of another big one. So that's what I'm going to share with you today in this moment, 📍 cast Well, 2020 has been one of those years that many of us never want to go through again. One of the beautiful things that has happened is that many people have started online businesses. Now, this is really exciting for me because I know that when I realized I could have an online business that gave me the freedom and the life that I really wanted to have, I was all in.

Like, I literally remember the day that I found the pro blogger site from Darren Rouse. And started reading it and was like, Oh my goodness, I could do this. I could totally make money helping people. And it blew my mind. Like I was completely consumed for the entire day. And for months thereafter, I just got really excited about it and I know how much it's changed my own life. And so I get excited to see all of the people who are realizing the opportunity that's there for them and the freedom that they can have even though 2020 has been a really hard year.

And some of them are starting businesses because they have to, because they've been laid off from jobs or whatever it is, , which admittedly is very difficult. I really believe that many people are going to look back on this year, especially those who started online businesses and be really grateful for the transition that happened.

Now, that being said, for those of us, who've been here for a while, it means that the market is. Becoming more flooded. There are more and more people starting online education businesses, and each niche everywhere, not just online education businesses, there's even box subscriptions and e-commerce and all sorts of stuff starting.

So no matter what you're selling or what you're doing, if you're selling online primarily to an audience that's online and you don't have a brick and mortar store, your going to start to have a lot more competitors. This year, the people who have been selling how to start your own online course and how to start an online business type of resources have been flourishing.

In fact, I have friends who do that exact thing, and it's been a really great year for them, but that means as people start implementing this. And selling their stuff. The market is going to become more and more saturated. Now this can be really hard and this can be really scary to go through and it absolutely can affect your bottom line.

If you go back to season one of this podcast, back when I was called the personal brand journey podcast, you can all listen to what happened in my own business. When a few years after starting it. The market flooded with all sorts of people, teaching in the professional photography education space.

It was hard. I actually lost half of my revenue over two years because I didn't realize what was happening and I didn't take measures to protect against it. And it took me quite a while to recover. You can hear the whole story and the very first episodes of season one, that being said.

I don't think that you have to be afraid of the fact that the market is going. To be more flooded with people. You're going to have a lot more competitors. I think you just need to do three things to respond. Clearly. That's going to keep you ahead of the game and it's going to help you stand out from everyone else.

That's just started their online business and is offering stuff to your clients. And really help elevate you as the expert in your field in a way that maybe you haven't stepped into yet. So I want to share these with you because these are hard earned lessons that I learned after. I went through this experience and struggled through it.

the first one is one of already talked about a few times in the last couple of months is you need to get more personal and connect with your people.

One of the things that got me out of my slump back when the photography market flooded was moving from a generic bank brand to a personal brand and really focusing on how I could build real connections with people in mass. My photography business has 120,000 email subscribers. So you can't connect with each of those people one-on-one.

So I had to learn how I could build that connection, how I could build that familiarity, that personal connection, where people felt like they knew me. Even though I may never have even seen their name or had any idea that they were out there listening, watching, learning, et cetera. And the reason is that people buy from those, they know like, and trust as more and more people are offering the same types of products promising the same sorts of outcomes.

The thing that's going to make them decide who to hire. Comes down to who they feel, understands them best. And the people we feel understand us best are those that we've connected with and that we trust when we can show them that we understand their deepest fears, their struggles, and we can show them solutions for getting out of that.

Give them quick wins that help them gain momentum. They're gonna. Believe that we understand their problem more deeply and can help them with the bigger stuff as well. They're going to want to keep working with us. So you definitely need to focus on being personal, both in your own brand and being the face of your business as well as mixing in as much.

Personal touches. You can. And I have a whole episode, like I said, a couple episodes back about how to be more personal in your business that will give you lots of ideas of how to do that. Whether you have 105 email subscribers, or you've got 120,000 email subscribers, that's definitely worth a listen.

Number two, I believe there's going to be a massive desire for experiences instead of just. I believe that if you want to stand out from, what's been done for the last five or six years, which is mostly online courses, video courses with maybe a Q and a session or something. I think one of the biggest things you can do is to offer implementation experiences, a virtual retreats, some sort of opportunity to connect with other people to come and get stuff.

Done and to have a whole experience. That's not just learning. It also incorporates doing in a very tangible way, where at the end of the experience, they're going to have something completely finished and they're going to feel that excitement and that big win. Now I. I have seen a number of people doing implementation days with their students, where they offer to say, Hey, if you want to come and we'll all just work together and I'll kind of be there to answer questions and guide you through it.

Um, you know, it's a certain amount of money. We'll all hang out on zoom and we'll get her done. Another thing that works really well is masterminds, which is part of why I'm so excited to do this because I believe that, , having that connection. And that ongoing experience, not just one off is incredibly valuable.

Now this kind of actually leads me into the third point. So I'm overlapping a little bit, but bear with me not only do we need to be personal. Not only do we need to create experiences instead of just education, but I really believe that we need to be offering something to the advanced people in our specific niches.

Now, when people start their online businesses in a topic, like when I started teaching professional photographers, how to book clients. I focused on helping the beginners because I didn't feel that far along. I had a lot of insecurity about being seen as the expert, and I knew that there were always way more beginners than there were experts.

And so my market was going to be bigger if I focused on beginners. That's great. But if you've been in this business for any amount of time, or if you really know your topic inside out, you're going to find that all of these new people, I would say the majority of them are going to be focusing on how to teach beginners, which is great because what's going to happen is that there's going to be more people who are beginners, who actually start to make some progress.

And now. Are looking for that intermediate to advanced thing that can help them take what they just learned and implement it in a deeper way. And new people coming into the industry, rarely have anything set up that is going to help people beyond beginners to really advance in their fields. So if you can take your offerings and think about how you can serve that intermediate to advanced audience better, not only.

Are you going to have more people who are ready for that because of all these people who are flooding your market. So that's one of the positives of it, but you're also going to be able to charge more, which allows you to make more money, which is fantastic. And. Oh, and this is so beautiful. You're going to be seen as an even greater expert because you're talking about the things that are more advanced and not just beginner stuff.

And it's really easy to fall back into the trap to speaking to just beginners. But when you can shift that conversation, To a higher level conversation. You're naturally going to attract more advanced people into your business. It's all based on the conversations they're having. And my guess is if you're anything like me, you are so tired of having those same beginner conversations anyways, and it would be really exciting.

To have deeper level conversations with people who are further along in your topic or your niche that you can help in a deeper way. And you know, personally on my side too, I love working with people who aren't beginners. I mean, I love my beginners. I have nothing against them. But I really love working with the people who are more intermediate or advanced in growing their businesses, because they're my people, they're there.

They've done some of the work they've shown that they get progress. They're not the ones who are going to let limiting beliefs hold them back nearly as much because those people are weeded out at the beginning. Right. They never get past that beginner stage. And so it's easier to get them results and it's just more satisfying.

My favorite kind of people to work with are those who are more advanced because we can have deeper conversations. It's more thought provoking for me. They have stuff I can learn from them. It's just one of these win-win wins all around and because it is more advanced knowledge, I can charge a lot more for it.

So it brings me back to masterminds. I truly believe. That masterminds and running masterminds in a variety of different topics, not just in the entrepreneur space or how to build a business space, but having a mastermind structure, even if it's not called that is going to become more and more popular for people who want to stand out as experts. And honestly, People want this more than ever after having been stuck in their homes and being forced to cancel their travel plans and not see the people they want to see and live the lives that they've normally been living, which are full of people in connection, people are hungry.

To be a part of a community. They need someone to believe in them more than ever, and they are ready to move beyond this beginner stage and really dive into something deeper with other people. They value that energy more than they ever have before. And that's why I'm so excited about masterminds, because I think that.

Does this so well, not only does it provide that personal touch and the experience, that's not just once, but it's ongoing month after month after month, year after year after year. And it allows you to work with your best customers and clients and have those deeper conversations to really see them make massive growth and really just get to.

Believe in them. It's so fun to be able to cheerlead them and guide them and not have to be providing all that basic how to content, because they already know it. It's not something they're joining because they want more information. It's something they're joining because they want more support. They want somebody who can help them see what's possible and then help them.

Understand what that next step is. You know, masterminds are more about getting that one comment or that two comments a year that totally make your money back because they were the right thing in the right moment from somebody who knows you, trusts you and understands what you're going through in your business, that maybe you were just too close to see whatever it is.

I get really excited about them because they're also a lot of fun. And I think that fun and friendship and connection has been lacking so much this past year. So I would love to challenge you to think about as you're going into 2021, what's happening in your marketplace. Do you see a lot of people starting to teach in your marketplace?

And if you're still focusing on beginners, which is fine, I'm not saying you can't help them. I'd encourage you to think about how can you be more personal with them. How can you build more experiences into your business? Not just courses, but actual experiences where people get to connect with each other and implement something and come, even if it's virtually, which I assume it will be for a while yet, but come do something together and then have a tangible outcome by the end of the day or, you know, multiple days, whatever it is.

And then three. Okay. I would have you consider if maybe serving the higher end market with a mastermind might be something that can help you elevate your expertise and serve those more advanced customers and clients better. So if you want help with that, I'm currently working on putting together a mini workshop.

It's not going to be super long. It's not going to be super expensive. that's called launch your first mastermind. And basically it's how to launch that very first mastermind and what you need to know in order to price it appropriately.

Find the right people, get them to sign up and get this rolling as quickly as possible as well as what mindset shifts do you need to overcome in order to do this? Because when you start doing a higher ticket offer, working with more advanced customers and clients, sometimes that can stir up some insecurities and limiting beliefs that we don't even know is there, like we've got personal junk in there, things about our worth and our expertise and, you know, imposter syndrome and there's all sorts of stuff that.

Offering a high ticket item can start to stir up. So I also talk about a few of those things that can come up and how to overcome them in this workshop. Now it's not ready yet at the time of this recording, but it has getting super. Deeper close. if you want to be notified, when it is ready to go, you can join the wait list at. Launch your first mastermind.com. And if it's launched by the time you're listening to this, that'll take you to the information page where you're, it's available to you, but go check it out.

And if you have any questions about it, by all means, reach out to me. My contact info is in the show notes. but I really believe that going into 2021, this shift is going to become more and more apparent.

More markets are going to be saturated and people are going to be craving more advanced. Opportunities to help them get beyond that beginner level. And they're going to want to have that connection and that personal touch because 2020 has stripped a lot of that away from them.

They're going to want to have experience. They're going to want to build friendships as well as being able to grow their business or, you know, whatever it is you serve them and help them to do Check it out, launch your first mastermind.com. And would that my friend just remember we are brighter together and the world needs us honestly now more than ever.

So let's go out and let's make it 📍 brighter.

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Sign up for podcast  email reminders here  >>> http://brightentrepreneurpodcast.com/email

Follow me on Clubhouse @jamiebright

Transcript:

A few days ago, I got an invitation to clubhouse, which is one of the newest, fastest growing apps that I have heard about in space in a long time. Now clubhouse is So you can't even get in. It's similar to how Pinterest and launched way back in the day.

And so it's causing a lot of buzz and a lot of scarcity and people really wanting that exclusive invite so they can get inside and see what all the fuss is about. So today what I'd like to do is actually tell you a little bit about my first impressions of the platform and why I am so incredibly excited I really hope that this one makes it and sticks around it has a of potential, especially for people who love it. Audio, which I assume you do since you're listening to my podcast and for people who really want to connect with others in a meaningful way. So that's what I'm going to talk about in today's podcast.

here's what I want to share with you. First and foremost, I want to talk about what clubhouse is, how it's run, what it looks like on the inside, why you might want to get an invitation to it that talk about. How do you actually get an So you can be a part of clubhouse. And then third, I'm talk to you today about some of the opportunities see clubhouse bringing to the table and how I personally am going to be approaching it in a strategic way.

Hopefully both to grow this podcast as well as, you know, the rest of my business, because that's what I am. I'm an entrepreneur. I want to, you know, move forward. I want to grow my platform. I want to help as many people as possible. So I always want to be growing my audience. So when new apps like this come out, I love to think about how I can use a platform, both in an innovative way, but also an interesting way. That's going to make people who are checking it out, want to follow and watch what I'm doing and emulate it. I want to provide great value on the platform.

And then two, I'm always thinking about different ways that I it creatively. To grow my audience as well. So I'm going to share you here and give you tips that I've gleaned in the couple of days I've been on it. So I will say I'm not a pro at clubhouse. I haven't been on it very long, but I do think that this is going to grow and I think it's going to grow quickly.

And I'm very excited about the possibilities and want you to be one of the bright entrepreneurs in the know about it from the very beginning, even though it's not quite the very beginning. It feels that way because everyone started talking about it. Okay. So number one, what exactly app look like?

Well, the app is actually quite simple, basically, having a list of zoom rooms that you into that have the inside listed. So right let up my app and see if I open up the clubhouse app. I have what's called the hallway.

And there's, um, somebody talking about having a big impact in business and life by fostering outstanding relationships. Cool. Interesting.

There's somebody talking about small business Saturday, we've got money to spend on your amazing products, which allows you to come in and pitch your product. How cool is that? Um, there's travel speed dating. Are you my future Bay? Okay, so I'm not into that one. That's fine. Somebody talking about sexual consent in the church, somebody talking about time travel, let's talk about it.

Right? There's all sorts of random things in here. Some of them are going to be pop culture. Some of them are going to be business-related. so this is called the hallway. And if your friends and the people you're following start a room, then you will see this in your hallway so that you can also enter that room and join the conversation. So you click on a link to join a room. When you join a room, you're hearing people talk.

Live now, there are no recordings that you can go back and listen to later. And I think that's part of the appeal is that if you're not there, you miss out on it, but that's also part of the beauty of it that these are conversations happening with real people. And it's voice only. There's no video and there's no.

Chat function like you can't sit and chat in the comments. So that's how it's different from zoom. For zoom. You can go in, you can have a big zoom meeting and you can have your video on and off or your audio on and off. Or you can chat in the comments. It's not that way in that there's no video at all.

There's only a profile picture and there's no chat. So the only way, if you want to talk, you actually have to raise your hand and go onto what they call the stage. And the person who starts the room gets to moderate that. So they can allow people to talk or not, and they can mute people. They can kick people out, they can do all the typical moderation stuff, but.

It's a beautiful platform because you're actually hearing people have conversations live. What I've found is that these rooms generally stay open for quite a long time. People come and go and it's explicitly said on there that it's not rude to ghost within clubhouse. So if you come into a chat, you're not having it, or you've got to run or whatever, you don't have to say.

Sorry, guys got to go. You just quietly leave. Actually the button even says leave quietly, which is just. Super beautiful and really graceful so that people don't have to feel bad breaking a social norm about communication that outside of the platform might be seen as rude. However, because the platform is made on conversations and it's meant to listen in and participate.

They totally understand if you have to go and you don't want to interrupt the conversation that's happening, especially if you're in a room with a thousand people who want to talk or have a conversation. Now, most of the rooms are quite a bit smaller than that, that I've found, but there are some rooms that are quite a bit bigger.

So it's a little bit like zoom in that you do have a room. But you don't have video. You just hear voices, but you can go back out into the hallway and you can see all the different rooms that are listed. And so it's just really addicting. It's really a beautiful platform for you to go in and have conversations about whatever it is you want to have a conversation about and really talk to real.

People, I absolutely love that so much. And there's so much support in the platform that I've found. And people have been really gracious to people who are new coming in and learning the platform for the first time and engaging for the first time. So I love it because I feel like it's a very personal real app.

You actually get to engage with people in a real way, because voice is really personal. It's part of why I love podcasting because podcasts that I listened to, I feel like I know them. I hope that you feel like, you know me in some weird little way. And so there's a big appeal in this app because it does feel so authentic.

You can't, sit and type out a post for 20 minutes before posting it and make sure every word is right. You've got to talk. And when we talk things come out sometimes and we can talk over each other and be rude, or we can be polite or, you know, we have to learn to moderate when it's a big group like this.

And it's really an interesting platform in that way. the other thing that they have not just rooms is they have something called clubs. Now you have to manually apply to have a club, which clubhouse is new. I mean, right now, as I'm recording this podcast, it is definitely in beta. There's definitely some bugs and.

They are rolling things out pretty quickly, but it's still taking a little time. So clubs is something that they have to approve for your account manually. So the process is very slow. You fill out a form that's on air table at the moment. Like that's how old school get her done done is better than perfect that they are, which I really love about them.

And you can request to have a club that's associated with your name. Now, if you have a club, people can actually follow the club. And if you want to, you can approve them as a member of the club. You can invite them to actually be a member. So there's kind of two tiers, and then you can start a room that's hosted by your club.

And when you do that, it actually goes out to all the people who are following your club as a notification, which is super cool. And you can schedule things on a calendar. For upcoming conversations that you want to have on the platform. So people can go up to a calendar and if they're following your club and you've posted it from your club, they're going to see that you don't have to have a club to schedule your conversations.

You can actually do that even without a club, but it's definitely neat to have a club because then you can do things that are members only, or that are open to the greater followers of your entire club. It's just another way for you to. kind of help set yourself apart as an expert in a specific kind of topic or niche, or like I'm doing.

To build a community on clubhouse. So mine is called bright entrepreneurs. Guess what? That's because I'm trying to create a movement, a bright entrepreneurs and a community, a bright entrepreneurs. And I just really love that format. I want to be known as an entrepreneur who knows her stuff. I want to grow my own podcast right here.

The one you're listening to. So, shamelessly, I'm just going to ask you to share it with friends. You think would like it, but. As I build my profile on clubhouse and I build a club for bright entrepreneurs, which I haven't even had approved yet. So I don't have it there.

I'm kind of in that waiting period, which they said can take one to two weeks right now because of their backlog. But assuming that that gets approved, then I can grow this club on their, not just my own personal followers. But followers within that club who then get notified of anything we do there, which is just neat, because then they don't have to follow me as a person if they're not interested in some of the other topics that I'm hopping into and having discussions around.

And I will use that club very intentionally to talk about business stuff, similar to, like I talk about here on the podcast, I can share my, things I'm thinking about in terms of growing my business or. Anything really the beautiful thing is because it's not recorded. I can share the same thing over and over and over again with new people, I can get a little bit more intimate and I don't have to worry so much about it being perfect because it's in real time.

And once it's done, once it's said it's gone, it's like conversation. I love it. It's a little bit more like being in a conference, but virtually, and I just adore it. I mean, yes, there's some differences because not everyone can be in a room talking at the same time, like at a conference, but it's a really beautiful way.

To find people who are interested in topics that you're also interested in, either by you posting them and starting rooms, and then letting other people who find the room, come in and start the conversation and naturally be attracted to you. But also by going on the platform and finding conversations that are already happening around your niche and joining in on them and really showing your expertise.

It's great. All right. So how do you get an invite to this? Well, you have to know, but he was on the platform. When I joined clubhouse, I was given one invitation, which I passed on to a mastermind member. Who's in the brighter together. Mastermind. Yeah. And we have a little chain there. That's going. So once somebody gets in, they commit to inviting the next person in our mastermind who commits to inviting the next person in the mastermind until all of us will get in that way.

But you only get one invitation when you join. So I don't have another invitation to give you right now, but apparently if you go in and use the app and the people that you invite go in and use the app, you. Somehow earned some sort of clout and you can get more invitations each week. If you're active in your people are active.

So you only want to invite people who, you know, are really going to use the app and be active on it so that you can get more invitations and bring more of your friends. So you can try and find a chain of people who are doing an invite train, I did one on a. Facebook group that I was a part of somebody had their one invitation.

They got that week. And so they said, okay, I'm going to give it to the first person who comments below as long as you absolutely promise to invite the person who's right below you. So that's how I got in is that I was able to get in through an invite, train that way now. you might have to find one of those on Facebook.

You can put up a post, like I did on my profile that said, Hey, I would love to have an invitation to clubhouse. If anybody knows anybody with one, I would love to join. that's kinda how I got tipped off to the fact that there is a group with a big. Chain going on. So that's one way you can find an invitation.

The other thing is that you can sign up on their app and apparently they have a waitlist and you may be sent an invitation via text message eventually. Now, I don't know anybody who got in this way because everybody I know, came through a chain and an invite process, but that is what they say they do.

And so. You can go to the app store and download the clubhouse app. You can actually reserve your username, which is fantastic. Even if you don't have an invite, go reserve your name right now. And hopefully they will eventually send you an invitation. If you don't already get one from somebody else that you know, now there's a little bad news for my Android users.

it's only available on iPhones or iPads. I don't know if they're going to be coming out with an Android version eventually or not, but honestly, if this is a platform that you want to get to know and access and build, especially if you have a podcast or you just love having conversations. I think it would honestly be worth going out and buying a cheap used iPad or iPhone that you can use just to run the clubhouse app.

And maybe you're just like, heck no, no way. That's fine. That's totally cool. for me, if I could get something for one to $200, I really think there's a lot of opportunity to grow a big audience on clubhouse right now, pretty easily. Because so many people are looking for people to follow. They want to find their people.

And it's very active right now, but so many people are new that they're afraid to start their own rooms and put themselves out there as a leader, because they're trying to learn the ropes that there's just tons of opportunity. It's just a beautiful playground right now.

And I think you could grow very large, very quickly and become known within the community if you wanted to go there. And I don't know if this platform is going to stick around. I don't know if it's going to be bought up and sucked up and whatever. I mean, maybe it's going to be like Periscope where people came on and it was big for like six months. And then Facebook lives rolled out and it basically killed Periscope and, you know, whatever else. But even if that's the case, I feel like it's an opportunity to make real connections with real people who would end up migrating with you wherever you go.

They do have a place to put an Instagram link and a Twitter link. So I don't use Twitter, but I absolutely use Instagram. And I've already had somebody on the platform literally within the first three hours that I was there. Go to my Instagram account, where it says that I do clarity coaching days and asked me about doing a clarity coaching day with me, which is super exciting.

I've already got people who are interested in hiring me and becoming one of my customers because of the first few hours I was there and I engaged. And that was it. It was super simple and it's a great way to get more exposure on your other platforms as well. All right. So now that you know what it is, how to get an invitation and some of the possibilities are there.

I want to tell you a little bit more specifically about the opportunities that I'm seeing and what I plan to do going forward. I've already talked a little bit about it because I just like to talk and things come up beforehand and I'm really excited about this app, but, by the way, if you. Are on clubhouse and you want to follow me?

You can find my information in the show notes. I'm at Jamie bright as in bright entrepreneur. So that's my handle. Jamie bright. You can go there and find it there. So that's super awesome. Go check me out. Follow me. I would love to hear from you. And, uh, if you want to send me a note, you're going to have to do it through Instagram because you can't send notes or messages via clubhouse without jumping in a room with somebody.

Which just sounded really dirty, but you know what I'm talking about. Right. Right. All right. So here's how I'm going to be using clubhouse and what I would recommend doing as well. So first and foremost, if you want to grow your audience, which I'm assuming you do, you're going to want to join in on some existing conversations that are already happening in the rooms and share your expertise.

So look for conversations that will allow you to talk about the things that you're most excited about. Or that might have people who are interested in your topic. So if there's an existing thing going on, um, definitely participate in that. And you can look through the calendar to see if there are any things upcoming that you can even schedule on your calendar to make sure that you're there and you don't miss them.

That's a really beautiful feature. Second. you may want to start your own room. About whatever topic it is that you are most knowledgeable about and see who shows up. Now, if you don't have a lot of followers or very many people that you are following, it might not show up right away for a lot of people.

You might have to build some traction because the hallway where all the different rooms are listed is definitely highly influenced by who you're following. And what clubs you're a part of. And who's following you. I think, I don't know the exact details. So a little bit, that is a speculation, but it's definitely highly influenced by those things.

So you want to start participating. You want to start following people. You can find people who are interested in your topics by going into the search bar and searching for those topics. It'll actually only bring people up, not rooms, which is kind of a bummer.

I wish they had a search and maybe they will eventually that lets you search for rooms about specific topics. But it's beta. It's very basic. So I'm sure stuff like that will come. There are also clubs that you can follow, but again, they don't have a search directory of all the clubs yet, but they do have it of the people.

And many of the people who have started clubs, for example, Akila is a friend of mine who has a club, all about SEO and about podcasting. So if you search for SEO, she might show up on the list as an active user. And if you go to her profile, You'll see in her about section that she wrote, that she is about.

She has a club about SCO and a club about podcasting and at the bottom of her profile, there's a list of the clubs she's in. And the first two are the clubs that she runs. So you can find them there that way. So you can use the search kind of in a backwards way to find people who are interested in your topic, but also may have clubs about them that you can then join.

And it's pretty safe to assume that anybody who's joined a club about that topic are going to be interested in that topic. So you can start following those people and hopefully start getting into more of the conversations that are happening around your topic. It's pretty cool that way now. If you do start your own room, which I highly recommend you do when you start the conversation, you're going to want to think of it as a conversation and not as a presentation.

So a lot of that comes down to asking questions. And allowing other people to answer, empowering them to join the conversation. Now I'm not going to go into all of the details on how to bring people onto the stage and enter into the conversation because they have these lovely. Welcome rooms that will teach you everything you need to know when you get on the app and by doing it, you'll learn.

So I don't want to go into all the tech stuff right now, but it's not that hard to be able to curate who can come up. People can raise their hand if they want to speak so that, you know, who'd like to actually come on the stage and have a conversation with you. And the more you can empower other people and ask good.

Questions the better your conversation is going to be. So one of the things that I want to be doing is I want to go in and I want to basically try and crowdsource really helpful information for people and be seen as a curator. So I'm hoping to invite a couple of friends who are already on clubhouse to come with me into a room and probably schedule it and basically have a panel it's like ask, you know, what's the best.

Marketing tip that you have from 2020. That's a great examples. Do McLaren did that on his podcast for a bunch of us in his mastermind. And that led me to make a whole podcast about my best tip. And you can do the same thing on clubhouse. I want to do something like that, where I basically just start a room that says.

You know, best marketing tips from 2020 from real entrepreneurs, come listen and share your own tips. So that way, not only is it me sharing my expertise, but it's also allowing the people who are in the room to get on the stage and share their expertise. Everybody here, who's there to grow a business and there's a lot of entrepreneurs on the platform.

They want to be seen as an expert. So if you can empower them by asking good questions that allows them to show off their expertise in a way that's not spammy, that might get them extra followers. That's really powerful. kind of how I'm thinking about it that way. I'm also, you know, when you're in a room, if you are the moderator.

You that you can do this thing called resetting the room, which basically means every so often, you're going to remind people what the topic of the room is, what the conversation is going on and what they can do to join the conversation or what question you're asking everybody to answer and tell them that they can raise their hand to come up and speak about it, because then people will, you know, who may have joined late.

Cause some of these rooms stay open for hours. You don't have to do it for hours, but. It's really neat. The conversations can go really long if there's a lot of people involved. When you do that, you can also say by the way, here's who I am and give a really quick little introduction and encourage people to follow you if they are your ideal client or you can say, if you want to be a bright entrepreneur who dah, dah, dah, dah, dah, dah, you know, you can speak to the bright future identity that they want to have. Then you can say, follow me. And I'm going to be doing more conversations like this. Give them a reason to follow you. Tell them what they will get from following you.

Based on the conversations that you're going to be starting in the rooms at clubhouse. It's really simple, but people are looking for other people to follow right now so that they have more rooms in their hallway that they can join. Because a lot of people aren't starting their own conversations.

They're waiting for others to start them and they're just consuming and you really only get. Half a dozen to a dozen different conversations at a time. At least that's what I'm finding right now. Maybe I just need to follow more people, but right now my hallway, isn't super huge. I think people are more likely to hop off. If they don't see a room that's interesting to them than to start their own room.

And so if you are starting rooms that other people find interesting, then you're going to start attracting a lot more followers. And right now, at least while the platform is newer, it's not oversaturated with everybody trying to do the same things. Now you do not want to be overly salesy. You do not want, I mean, you can sell, you can absolutely share.

You can absolutely offer things on there. But you're going to want to have real conversations and let people reach out to you, I think is probably the best way to do it. I don't see going on there right now and being really pushy about launching something or trying to sell something. I don't think that's going to work real great with the culture at the moment.

I do think more and more people will do that and they will find ways to do it well. And I think it's possible. Like, I don't feel like I'm overly pushy with how I share stuff here on the podcast. I just use my bright future content framework, you can actually get that content template that I use back in episode six of season three. So you can go back and listen to it. If you haven't, you could use that pretty easily without seeming very pushy or salesy in a room. But the goal is not so much to sell as it is to build your expertise, to get people to follow you.

And to check you out on other platforms because they see our expertise, they hear, they don't see it, they hear your expertise and it's pretty incredible that way. but the big thing is people are just looking for others to follow. And I don't know how long that's going to last, but as it's growing, if you can establish yourself as a voice that people are following other people, see.

Their friends following you, and they're going to want to follow you as well. It's just got a lot of opportunity now that it won't have later, because so many people are so new to the platform and a lot of people are following other people back. Right. So if someone follows you, they're like, Oh, who's this person. Let me check them out. Oh, I should follow them too. That looks interesting.

Make sure that you have a bio that's really clear. Now I couldn't figure out how to get. Spaces between my paragraphs, you know, like the line break between my paragraph. So pro tip go write your bio in notes on your phone and format it however you want it to be. And then copy and paste that out of there and paste it into the bio that you have on clubhouse.

Cause then it looks the exact same, which is lovely. So there's a little tip for you as you're doing your bios. But there's just such an opportunity to grow there right now. And to grow fast, if you're engaging with people, if you're having awesome conversations, if you're a wonderful moderator, if you're starting rooms that have topics that people are interested in, they want to join in.

They want to see what the fuss is about, and they want to follow people who are talking about stuff they care about. So it's an awesome opportunity to grow now. All right, my friend, if you are sitting there and you're saying, Oh my goodness, I want to get into clubhouse, but I have an Android or I don't have an invite or whatever.

I'm sure that at some point you're going to be able to get in. I don't know what their timeline is. I don't know how many invitations I'm going to be given, or when I've heard it's about one to three invitations per week. But after I get my mastermind people in, because my brighter together, mastermind, peeps get first chance at my invitations, but once those people get in, what I will do is I'm going to go to telegram and I have a telegram channel right here for the podcast, and I'm going to offer my telegram people, my invitations next. So as soon as I've gotten my mastermind, people in, I will go there and start offering invitations. Now it might be awhile, but that is where I will go next. So if you have not yet signed up for telegram for this podcast, telegram is just a free messaging app.

It's where I share when new episodes are available and a little behind the scenes things here and there, it's kind of for the insiders who really want to know what's going on, because I know it's a new app for most of you. It's also where I run my mastermind groups because it's so nice not to be on Facebook.

It's so much quieter. So if you'd like to be a part of my telegram group, that's actually only open to people who are following the podcast via email. So all you need to do is go down into the show notes and sign up to get notifications. When the podcast goes live via email, and once you've signed up, it's going to take you to a page that will allow you to join.

The telegram group as well. That's really only for insiders. So that's the way you get in there. So you can go to bright entrepreneur podcast.com/email, and that will take you to a place where you can sign up for the email notifications. And then that will allow you to get into telegram as well. It's optional.

So go do that now. And with that, my friends, if you have any other questions about clubhouse, I will put up a post in telegram where we can talk about it and chat about it there, because I think it's definitely worth talking about more. And I am so excited about the possibility. Of growing an audience on that platform and what it's going to turn into, it's still super basic, but I think it has the potential to really change things in a massive way.

And I don't think it's going anywhere unless one of the big companies buys it up and takes over it. But it's really the next big platform for entrepreneurs. At least that's how I see it. And I'm super excited about it. So definitely head over to telegram. We'll have a conversation about it there, and I'll be answering questions about it.

There. In the meantime with that, my friends remember that we are Prider together and the world needs us. So let's go out and make it brighter.

Wanna learn more?

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Transcript:

I have a confession to make back in September, I ran a 52 mile trail race, which is crazy. I know it's, it's like a double marathon in an entire day on super remote rugged trails. And I talked a lot about it back in October during my launch series, which was a five-part bonus series that I use basically to launch my bright future method workshop.

but here's what I want to confess to you today. I have hardly run it all since my race. And I am super out of shape and I was feeling really, really awful about it. I was feeling like, man, I am never going to be able to get out on the trails again.

And I know that sometimes we get that way in our business as well. We feel like we're just not making any progress that we are just stuck. We've lost our desire to do anything. And we're approaching that burnout point pretty dang quickly. So today I want to talk about how we can get unstuck and start making momentum in our business. So I didn't mean to get out of momentum with my training and take such a long break, but back in August at the very height of my training where I was literally running a half marathon one day and a full marathon.

The next out on the trails to train for this insanely long 52 mile race. I tripped. I fell. I fell in the woods and the sad part is it wasn't even on a super technical part, but I clipped my toe on a root or a rock or something. And I felt now I didn't fall particularly hard, but my left knee hit a rock and it must have hit in such a way that.

It heard it kind of bad. Now it didn't like injure it where I couldn't run on it. In fact, I didn't think anything had really happened, but as I continued finishing my run and I think I still had another, I don't know, six to 10 miles left after that point. So it was on a long run. It wasn't a short run. Um, I got back to my car and my knee was really starting to hurt and it was starting to flare up.

And so I took kind of an easy week and I didn't do a lot on it. I gave it some time to heal and I knew it wasn't like a massive deep injury, but I also knew that it needed a little bit of rest. And so I gave it some rest. And the next weekend I went out and I had had my longest week, or it was like 18 and 32.

I did my 18 miler and I did it really gently if that's possible. I know this is insane. Just bear with me and. When I did that, I'm like, okay, it's, it's a little sore, but it's not bad. And so the next day I went out to do my 32, which was my longest, just one. And I got a mile and a half in and I'm like, Nope, turning around, going back because it was already starting to hurt and starting to hurt.

More than it had the day before. Like I could tell that if I continued running on it and did a full 32 miles, it was not going to be happy. And it might actually keep me from being able to do the full race, which was September 12th. I took three and a half weeks and I barely ran it all. I did a couple of very short runs, but I was really wanting my knee to heal so I could go out and do my 50 mile race. And I talked about tapering. And a past episode during that bonus series. So you may want to go listen to that because it was really interesting experience where my brain also felt like, Oh my gosh, I'm losing all of this running, you know, this athletic base that I've built up.

And it just, it was really hard for me to step away and be wise and wait. But then I got to the day of the race and it was amazing. I, my knees didn't hurt hardly at all. At the beginning, it was a touch sore, but not bad. And I was able to run the entire thing. And the last section was actually really hard on both of my knees at that point, just because it's a lot of miles.

And, um, I knew I wasn't injuring it. I knew it was just sore, but it was still hurting. And so anyways, I took quite a bit of time off after the race, because I really did not want to have long-term injuries in my knees. And I wanted to let them heal. I just run literally six, 700 miles over a summer, and I love being out in the woods, but I had some work stuff that had to happen. I was going to be launching. And so it was a pretty busy time. It was actually kind of nice to have a lot of my time back to work in my business instead of being out in the woods, even though I love the woods, I was training for a good 15 to 20 hours per week, which is a pretty insane commitment.

So I intentionally decided to take a few weeks off and see how my knee was doing well near the end of October, I started hiking and running on it again, and it was still a tiny bit sore, but it wasn't too bad. And so I was getting out there. I wasn't training long miles like I had been, but I kept finding excuses for staying in the weather was changing.

It was icy. Now it was. Not fun. Um, there was a couple of weeks, like two separate weeks where the weather was gorgeous and I spent pretty much the entire week outside as much as I possibly could. And those were wonderful, but I still knew I had lost some of my base having not done a ton of running since the mid middle of August.

And then hunting season hit and hunting season in Minnesota means I need to stay out of the woods. Because people are shooting guns and hunting season is very prevalent here because a lot of people actually rely on the meat that they get from deer to get through the year. And it helps their family in a massive way.

So I have no problems with the deer hunting season itself, but you're not going to find me in the woods. With people hunting. I do not want the chance of a stray bullet hitting me, even if I'm in blaze orange, just because I want to go out and run. And many of the trails around here, I actually closed for a solid two weeks.

So that came as well. And here I find myself this past week and it had been a couple of weeks, three weeks, almost, not quite since I had ran at all or hiked or anything. And I was just feeling so unmotivated And I know that I lost a ton of the athletic base that I had worked so hard to build, and I was really feeling discouraged and I knew that I just needed to get out there and start doing it again.

And that it would come back eventually. But just the thought of going out one in the cold, because now it's full on winter here too on the ice, which is slippery, which means you can't really run it all and you have to be a lot more careful and it's just more miserable. And just three being out there knowing that my body couldn't do nearly as much as it could in this past summer, it was really just disheartening.

Like it felt depressing. And I'm sure the fact that I haven't been exercising also made it feel worse because that really releases a lot of endorphins. And man, I come alive in the woods. I just forget. And part of me just wanted to hibernate. All winter long, eat all the delicious foods and just give up for a little bit, you know, like we all have those moments when we're just like, ah, screw it.

Let's just eat all the things and sit around and whatever it is, right. We have our, we all have our things. And so here's what I did because I'm like, you know what? My ski season is coming. It's not here yet. I was hoping it would be here by now, but we don't have snow enough to ski, unfortunately. So until then I knew that if I just waited, I might just get super lazy and lackadaisical all winter long because maybe it's going to be a winter without a lot of snow.

Maybe I won't be able to ski hardly at all. And I didn't want. To lose out, not just on the athletic base, but the energy that I get from exercise. I didn't want to lose out on the habit that I have when I exercise of just getting outside and more than anything, I didn't want to lose out on the stillness and that peace, joy, and love that comes from being in the woods and being quiet.

I mean, I love to find places of solitude to just sit. And meditate or contemplate or whatever, or pray, whatever word you want to use. And just soak up the silence. There are so few places where you can get true silence and winter, especially as beautiful as for silence because the snow just dampens all the sound around you.

And so I knew I needed to get it back out on the trails, and I knew that the first few times they're going to be. Pretty uncomfortable, but that it was worth it. And that if I wanted to get back up to where I was, or even part of the way back up, that I just needed to get out there. And I also knew that I probably hadn't lost as much as I thought it just feels that way, our brains just tell us these stupid things.

And so. If you're in your business right now, and maybe you've just been exhausted, maybe getting kids figured out what their schooling options has been really frustrating and exhausting to you, or going back into lockdowns or the holidays. I mean, there's all sorts of stressors. All sorts of stressors around us that might be dragging you down that might be cutting into your energy level.

That might make you feel kind of stuck. And maybe it's been harder than normal. Maybe the conditions haven't been, what you've needed them to be. Maybe you're having limitations placed on you because of COVID or whatever it is. This year has been especially difficult for many people, not everybody, but for a lot.

And the ones who get through it are the ones who finally say, you know what, despite all of this stuff, I'm going to make a commitment to moving forward anyways. And that's what I did as well. I'm like, you know what? Yes. It's cold. Yes. It's IC. Yes. It's kind of miserable. And the sun rarely shines this time a year here.

So it's going to feel really dark and dreary and yes, I've lost a lot of my base. And so it's going to be really a lot of extra work. And when you're hiking through snow, it's especially just all this stuff, right? Oh, this stuff, all the stuff. I had a hundred excuses. And what if my knee isn't good enough?

Cause it's still feeling pain and whatever else. And I just said, Nope. I'm going to commit to going outside at least 10 minutes a day. And I'm going to say specifically outside at first I was thinking, Oh, I'll just do any exercise, but I know for me and my spirit, I need to go outside. I need to have that solitude, that quiet that I get from nature that I can't get anywhere else.

And so. I did that. I decided, okay, I'm not going to commit to 10 mile runs. I'm just going to say 10 minutes now. I will absolutely stay out far longer than 10 minutes, but it's just committing to something tiny that starts me moving forward and gives me momentum that is going to help me get back into the pattern of getting up every single day.

Doesn't matter if it's raining and it's disgusting or it's sleeting or whatever else. 10 minutes is all I have to put up with it. Right? And by the way, the rain can be really fun, right? If you embrace it and you come at it with an attitude of, Oh, this is different, what's lovely about this. And if you don't worry so much about getting dirty and you let yourself jump in the puddles and play and be a kid, it's actually one of my favorite things to do.

It's very fun.

So don't let the things that you're like, Oh, that sucks. Stop you from doing what you need to do. So the first thing I would say, if you're feeling stuck is one, make a commitment to doing one small thing. Every single day, that's going to start you moving again. And if you only do the 10 minutes or whatever it is, that's okay.

That's okay. That is a win because you are taking action and getting back into momentum. Number two. Tell people about it. I don't know about you, but I am a woman of my word. And so if I tell somebody I'm going to do something, I do it. So I went to the people in my mastermind

and I said, Hey friends. I need you to hold me accountable to getting outside at least 10 minutes per day, because I know that if I tell them I need to do it, then I'm going to do it. And I'm going to show up and say, okay, here's my pictures. I was out there, proved it today. And I know that it's going to help me continue building this habit of getting outside.

That's going to help me reestablish this base that I've lost. That really is going to make my momentum grow because. This is the same in business, not just exercise. We will get far more from taking small, consistent action over time. Then we will, by doing one big, massive, crazy push and then crashing for a month or two and feeling burned out and then coming back and doing this crazy push where it all consumes everything we do.

And maybe we get really great results from that, but it can really cause you to burn out fast when you do it that way. And if you can find a more sustainable habit, practice, whatever you want to call it, that you can do small amounts of every single day and move in the right direction.

That's going to be far more valuable to you and sustainable to you than these massive pushes that then. Leave you burned out where you just want to abandon ship for a while because when you have momentum moving forward, just a little bit of an extra push every little day, or every Workday is going to be far more effective than, you know, think of pushing a rock.

If you, once it's moving, it's easy to keep going, but if you let it stop, then you've got to put a lot of effort into getting it going again. So it's really important that we keep our momentum going. And even if it's just 10 minutes of something that you know is going to move your business forward every single day, put those 10 minutes into practice, there's probably something that if you did it every single day, you know that that's going to keep you moving forward and growing faster, maybe it's reaching out to somebody every single day and asking them personally, if they'd like to be a part of what you're offering, maybe it's reaching out to network with other people who have your same audience to see if you can be on their podcast, or if they want to connect or be a JV partner or whatever it is.

I'm sure. Reaching out once a day to see if somebody wants to collaborate over a year is going to open up some incredible opportunities for you that you've never even dreamed of, or maybe it's doing Facebook lives or emails or blog posts or whatever it is. But if you take a moment right now and think about it, My guests, if you're truly a bright entrepreneur, is that, you know, that there's something you could be doing every single day that would move you forward.

That really isn't a lot of time that you could commit to right now. And then you could find somebody to tell who can keep you accountable, which is the second part The third thing. Is to remember that there will always be something that could hold us back that we could use as an excuse. And when we do that, we're actually being a victim.

We're actually playing that victim card and saying, Oh, these external things outside of my control are keeping me from doing it. Sure. I'm not going to be out in the woods during hunting season, but I absolutely could go to some of the parks around here that don't allow hunting and have done some sort of workout there or been out in nature there.

I didn't, they're not my favorite. They require me to drive a little further, but I used it as an excuse to not get out and exercise because it wasn't as convenient. And there's always going to be things in our business that hold us back. Maybe our market has shifted after COVID or maybe you feel like everyone else is doing something a certain way.

And so you can't do it differently or whatever it is, there are always going to be things that could keep you. From reaching your dreams and growing the business that you really want to have the difference between entrepreneurs who never really make it. And the bright entrepreneurs who create successful simple businesses that seem to grow on their own is that

bright entrepreneurs know that they can get past everything instead of seeing something and saying, Oh, guess it's not going to work. And I throw in the towel, they're going to say, what does this make possible? And that's a question. I hear Stu McLaren asking all the time. I've definitely grabbed that from him.

And I think he grabbed it from one of his mentors or business partners, but what does this make possible? Okay. So my photography business totally collapsed because of COVID. Well, what does this make possible? Well, what this made possible was me being able to shift into something that I've been wanting to do for three and a half years, but didn't have the space or capacity to start.

I've been wanting to run masterminds for ages. They make me come alive. So maybe the obstacle that's in your way. Is really allowing you to do something else or make something else possible that you never would have dreamed of if that obstacle wasn't facing you or perhaps that obstacle isn't even real.

It's just the limiting belief that you have to move past. Maybe you think nobody will pay for what you have to offer, but you haven't actually put yourself out there and ask them. And when you finally go out and ask them, you find, Oh, Fuck. There's all these people who actually want what I have and are thanking me for telling them about it.

So sometimes the obstacles are just our own fears that we have to work through, but whatever it is facing, the things that are in front of you that have been keeping you stuck and refusing to be the victim. And instead saying, what does this make possible?

What could I do to get around this? How can I make my dreams happen anyways, when you ask those questions and you really open yourself up to doing something in an alternative way or facing the fears that are holding you back, that's how you make progress and get unstuck for me. Yeah. There's all these things that could have held me back.

Yes. Sometimes, you know, if my knee is truly injured, it was wise to take a little time off, but I didn't need to take this much time off and I could have absolutely been doing other workouts or I could have just went and sat in the woods without having to go very far in if I had really wanted to do that and not used my excuses to keep me out of momentum, frankly.

So I have committed to 10 minutes a day of getting into the woods or at the very least exercising. But my ideal is to be outside at least 10 minutes a day, no matter what the weather is. So I am dreaming and hoping that we get dumped on that. We get a ton of snow soon, so I can actually be out skiing, which is one of my favorite things in the whole wide world.

It's so much fun, but until then, even if we don't have enough snow, which I could use as an excuse not to get outside. I'm going to go out and I'm going to walk or hike or maybe run. If the conditions would allow it for at least 10 minutes today, I was going to go out for 10 minutes and I did almost four and a half miles and was out there for like almost two hours.

Had a great conversation. Just because I committed to 10 minutes. I know there will be days when I get out there and I'm like, Oh, I'm not feeling it because when we, especially when you're first getting back that momentum, isn't there, there's a lot of resistance to doing it. And I might quit after 10 minutes, but that's okay.

Still a win 10 minutes is all it takes. I'm telling you here. Now I've told a bunch of my friends and I'm not going to let my excuses hold me back. So I'm going to move forward just like that. So my question to you today is okay. Where are you stuck in your business? Because if you're listening to this podcast, I'm guessing that there's somewhere that you're stuck.

What can you commit to doing daily? That's small that you can keep doing and moving forward, that's going to start building momentum. Who can you tell publicly so that you are accountable to it? And then three. What are the limitations and things that you personally need to overcome so that you can keep moving forward in your business.

Think about those and ask yourself, what does this make possible? How can I do it despite these obstacles and whatever else you need in order to move forward with this. You've got this, my friend, I know you can do this. I know I can do this. And I know we're going to be better people because of it, because I know once you get back into momentum and once you are doing things from a place of, energy and excitement and focus, you will grow so much faster than if you're just sporadic in what you're doing. And that's what I want for you. That's the difference between the bright entrepreneurs and the ones who just do not make it long-term. And I know that if you're listening to this, that you are a bright entrepreneur who can do this.

all right. My friends just remember we are brighter together and the world needs us. So let's go out and make it brighter.

Wanna learn more?

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Have your launches or evergreen funnels been performing worse than normal lately?

Have things just not worked the way they used to in your business?

It's not your fault. In fact, most businesses are seeing a significant decline in revenue right now because of the recession.

Listen to this podcast episode with Annie Hyman Pratt to learn how to survive the recession, 3 costly mistakes that could cost you your business, and a template for how to communicate any changes you need to make to your team in a way that builds trust and helps you retain your best team members.

Order a copy of Annie's book "The People Part" at https://anniehymanpratt.com/book

About Annie Hyman Pratt: 

Annie Hyman Pratt’s mastery is developing leaders, teams and  infrastructure that drives business growth—so entrepreneurs can do the  strategic and creative parts while also having the time, freedom, and  positive impact they desire. She founded the consulting and training  company Leading Edge Teams based on her unique, decades-long experience  as former CEO of The Coffee Bean & Tea Leaf, a successful C-level  executive, and a highly sought-after business adviser. Leading Edge  Teams provides entrepreneurial companies training and executive coaching  in groups and one-on-one, online and in person. They have an  unparalleled track record of helping businesses achieve massive,  sustainable, team-driven growth.

Whatever challenges you may be facing in your business, Annie has likely already seen them—and solved them.

Some of Annie’s current and past clients include high-level entrepreneurs and businesses like:
Jeff  Walker (Product Launch Formula), Fatburger, MOCEAN (a creative  entertainment company that works with Disney, Sony, Warner Brothers,  Netflix, Amazon, and other studios) , Dave Asprey (Bulletproof Coffee),  Stu McLaren (North Results), Susan Pierce Thompson (Bright Line Eating),  Ryan Levesque (ASK Method) and Reid Tracy (Hay House).

Connect with Annie at: 

https://www.leadingedgeteams.com
https://www.linkedin.com/in/anniehymanpratt/
https://www.leadingedgeteams.com/youtube

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

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Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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Transcript:

It can be incredibly frustrating when you know, you are doing all of the things that you're supposed to be doing, but it's still not getting you the results that you are waiting for. So what's going on? Why is this happening? Why aren't you getting the results as fast as you'd like? Well, we're going to talk about that in this episode.

So we just celebrated Thanksgiving here in the United States. And my daughters were helping me make the meal because this year due to all the COVID restrictions, we just celebrated as a family and didn't invite anyone outside of our household, but there's still nine of us to feed. So it's a lot of work.

And I remember dreaming of a day when I would have my oldest, daughter's able to help me cook and to do stuff in the kitchen and just celebrate holidays together with, so it was actually quite lovely. It was kind of the fulfillment of a personal little dream, but something happened with my second daughter.

Her name is Britta and there was something that she did that just hit home really deep for me. And I wanted to share it with you today. So. Brita was tasked with the job of making whipped cream. Now, I don't know if you've ever made whipped cream before, but it is the easiest thing ever to make. If you have a mixing bowl with a whisk and it's very good, it's the best thing you're ever going to have.

So if you haven't ever made whipped cream from scratch and you like with cream, all you have to do is go buy some heavy whipping cream. Grab some of your favorite sweetener. I like plain sugar. You could also use maple syrup, whatever it is you like to sweeten things and then use a little bit of vanilla.

Now there's no like hard and fast recipe, but you put it all in the mixing bowl. And then you whisk it and you just have to let it run for as long as it takes for it to get stiff peaks. So what that means sounds super dirty, but it's not what that means is when you lift the whisk out of the cream, it'll be, it'll leave a little peak.

Like you'll, you'll see where it came out. It'll kind of create like this little. Mountainous little thing. It won't just flatten out kind of like milk does. If you pull a whisk out of milk, it's just going to drip, but as it thickens, you'll get to that stiff peak. Now you have to be really careful and stop at that point because if you continue to whisk it beyond that, you're going to end up with a very sweet butter and it's going to start to separate.

And so really that's the only thing you need to worry about is watching. The cream while you whisk it so that it doesn't over whisk now, depending on the speed of your mixer, this might only take a few minutes or it might take longer. And so it's not hard. You just have to pay attention. So my daughter, Brita put all the stuff in and I don't know how much sugar and vanilla to put in.

I'm like just put it into taste, teaching her, you know, how to trust herself, which is a great lesson for all of us. And to go off what we think is best and, you know, dip your finger in and give it a little taste and see. So you can get a sense of what it's going to be like when it's done. So she put all this stuff in and she started whisking it and fuchsia standing there starting to get a little bit bored and she's like, it's not working.

And I'm like, honey, you just put it in and turn it on. You got to give it some time. And so she stood there and she let it whisk and we were doing a double batch. And so our bowl was quite full. So we couldn't put it on very high at the time because it would have splashed out the bowl. We had to wait for it to thicken up before we could increase the speed of the whisk.

So she's waiting and she's waiting and she's waiting and she's getting bored and she's like, mom, This is not working. Like, what am I doing wrong? Why isn't this working? And I said, don't stop. Just let it keep going. You're not doing anything wrong. You just have to keep the whisk moving. It will thicken up and it's time.

So she did. So she waited and then all of a sudden she's like, mom, I think it worked now because we were doing it quite slow. I think it took us a good 10, 15 minutes, which is a little longer than normal, but because the whisk was going slower, it was going to take longer for it to bring air in to the cream and for it to do its magic.

Now, I don't know exactly how it works. I just know that it does that as you whisk the air. Into the heavy whipping cream that eventually, if you do it long enough, it's going to turn into the most magical whipped cream you have ever eaten in your entire life. It's just lovely. I'm sure there's some beautiful science behind it.

I don't know what it is. I'm sure a quick Google search will help you find it. But we got to that point and we turned it off. And then I explained how, if she hadn't turned it off, if she had walked away and just let it go forever, it was eventually going to separate and turn into butter and. We talked about how that's such a good lesson in life that sometimes we're actually doing all the right things and all we need to do to get what we're dreaming of.

It's just keep doing them and be patient. And that is so stinking difficult. Right, because we think if we do all the right things, then magically, we're going to have the results that we want to have. But sometimes especially in our online businesses, and this is where I see people getting stuck in the messy middle all the time is that they're doing the right stuff.

And they want to grow faster. So instead of just continuing to double down on the things that are working and keep it simple, they're like, Oh, well, I'm going to do this too. Maybe I need to do this. Maybe I'm going to do that. And they, they have this whole FOMO marketing thing, like this fear of missing out that if it's simple and it's easy, That they're not going to be able to grow fast enough and they're not going to have the results that they want.

And so they've done all the things they're supposed to do. And so now they've got to do more, to get more money and to grow faster and get their audience bigger and whatever it is, they develop new products. They have more and more offers and more and more upsells, they do more and more marketing channels.

And before you know it they're overwhelmed. They have lost focus on the things that really matter. And they either stagnate for a good period of time or burnout or start decreasing in income and revenue. I've seen this many a time or all have some mix of all of those things. So here's what I want you to take from this quick little example that came from Thanksgiving dinner.

You might be doing all the things right. But you just haven't done it long enough. Some things take time before they really start to work. One of the things that I have learned that I know now as a bright entrepreneur, who's got almost 10 years of experience having done this online. Full-time what I have learned.

It's that consistency and a regular frequency is one of the most powerful things we have for growth. And that small, consistent steps is far more powerful than going out and doing this new, big, massive launch or this new, big social media channel or whatever it is that when you can stay laser focused on what you know works when you've got messaging that attracts the right people, when you are.

Really truly helping your people be transformed when they purchase your product or service or whatever your offer is. And when you know that you can sell, right, you can find your people, you can convert your people into your product and you can get them results. And if you know that that's working, then all you need to do to grow is continue to double down on that.

You don't need to do a hundred million different things. In fact, that's going to draw your focus away from what you need to be focusing on. And so how do you know. If you actually are doing the things right, and you just need to wait or maybe your messaging is off, or maybe your conversions are off, or maybe you're not attracting the right people.

That's a totally different problem. If you're not attracting the right people, you can do it all day long for years, you can grow a massive audience, but they're not going to buy your stuff. That's a different situation now, how do you know the difference? Well, one, you can look at your numbers. And I talked about that a few podcast episodes ago.

So go back and listen to the episode on knowing what to focus Cassandra grow. But two. If you have people around you, whether it's a coach or other experienced entrepreneurs who have been there, who've done that. Who've grown successful businesses and who know you and your business, they can help be Amir for you to know if what you're doing is really right as you gain your experience.

And as you've done it, like I have grown a seven figure business. I've been doing this full-time for almost 10 years. It'll be 10 years in March. And. I know what works and what doesn't. I know what's aligned with me and I can tell when it's just a matter of time, in fact, this whole mastermind thing that I'm doing.

I feel so confident about that because of my prior experience. I know I have my messaging down. I know I have a funnel that converts. I know at this point, it's just a matter of showing up consistently finding more people, continuing to talk about the brighter together, mastermind to get people excited for it.

So I know from my experience that that's going to work, I also know because people who are close to me who know my business really well, actually, people I'm in a mastermind with. Not that I was meaning to bring that in, but it's absolutely the case. These are the people who know me best the ones I've been masterminding with over the last three and a half years.

And Stu McLaren's mastermind. They've told me, I see what you're doing. This is perfect for you. It's only a matter of time until your success is there. They know from their experience of building seven figure businesses that yes. This is right. This is simple. I'm known for masterminds, or I will become known for them the more I keep talking about them and that's going to help me move forward.

And so I've got my self validation from my own personal experience, which if this is your first time building a business, you might not have that yet. And so I can understand why you might think you need to do all the other things. But if you are in a group of other experienced entrepreneurs who are like-minded, they have your values, they understand you and your business and your goals.

They can be a mirror to reflect back. If this is actually a good idea, or if there's something you're missing that you can't see because you're too close to what's there. So at this point, if you've done all the things, you might not need more information, you might not need to do more new things. You might just need to double down and keep doing what you've been doing and have some patience.

Keep reaching out, keep doing the stuff, just double down on the stuff that's working. Well, I can say this over and over and over again in a million different ways, but you need to know if that's the case or if it is a messaging issue or is it, if it is a conversion issue, so you can talk to people who know you and your business.

Well, if you have a business coach, you can talk to them and get that validation that yes, you're doing all the right things. Just keep doing it, ask them for accountability and. It's that simple. I know. It's just like, what really is it really that simple? Yes. It can really be that simple when you know that your business is built with intention, with focus and has a very strategic plan for moving forward.

You know, your messaging, you know, who you want to reach, you know how to get in front of them. You've got Supreme clarity about how to get them into your products and services and offers, whatever it is you're selling, you know how to convert them into your business. And then once they're there, you know how to transform their lives and give them the outcome that they are looking for, and then leverage them to help you get more.

You're going to grow. You are going to grow. You are going to get so much momentum and you just have to keep showing up and keep doing what you're doing. Keep consistent and not give up. Because you're not having growth as fast as you were hoping, or because you think you need to be doing all these other things that you're gonna let yourself get distracted by a bajillion different new projects.

If you're sitting here listening to this and you're like, man, I don't really know for sure. And I don't know anyone who can tell me if I'm on the right path or not. You have two options. Number one, I do have a couple of clarity coaching days left, where I would love to sit down with you. Look at your business and help you find the things that are really working and make sure that your strategy is both strategic and intentional to help make sure that you're attracting the right people, that you can convert them into customers.

And that you're serving them really well. That's one of my gifts is helping you cut through the mess so that you can simplify down. Get Supreme clarity, and then just do the stuff you need to do to move forward. I have some of those. So if you're interested in that, you can go down to the show notes and reach out to me personally.

And then number two, if you are interested in being a part of a larger group of entrepreneurs who can get to know you intimately, that you can mastermind with going forward, who can be mirrors for you so they can say, yes, this is right. Just keep doing this, or, huh. Maybe you need to look at your messaging or maybe this isn't resonating, or maybe you should try a funnel that's like this because it makes sense with X, Y, Z, right?

When somebody knows your business, they can give you really clear and helpful feedback because it's specific to who you are and what your business is. And they can leverage the experience that they have gained through growing their own business. And help you with that because really, truly the difference between somebody who's successful and isn't is their experience level.

They've got the experience, they know what works. They know what doesn't, they've had lots of failures too. And so they can use that to grow faster when they're starting over, which has definitely been the case for me in my own new business that I've started. So if you're interested in being a part of a mastermind, I do have mastermind groups available right now.

They're on an invite only basis. They're not like open to the general public. So you'll have to reach out to me and talk to me about it, but there'll be no more than 12 people in a group so that you can really truly get to know the other entrepreneurs around you. Very intimately. if that sounds good to you and you want go ahead and reach out to me either for the coaching day or the masterminds, but more than anything, I just want to encourage you because. It's so easy to over-complicate things it's so easy to want to give up when things aren't working, the way that we want them to work, when really it's just.

It's showing up. We just got to keep showing up. So if you're questioning this, uh, I would just take some time to go back and say, is this working, has this been working? Am I attracting the right people? And do I just need to keep doing this? Do I just need to be consistent? And most of us are creators. And so we get impatient and we want to do all the things and we get excited by the new shiny objects.

And I get it. It's totally something that I do too. But sometimes in fact, the most successful entrepreneurs, I know the ones who grow like are certain to grow big are the ones who are the most consistent, they're the most patient. And they're the most focused. And that's what I want for you. It's the difference between a bright entrepreneur and somebody who's new.

Who's just trying everything, just throwing spaghetti against the wall to see what's going to stick and somebody who really truly knows what they're doing and can do it fast because they have a simple focus plan. That's intentional that they just show up for day in, day out. All right, my friend, I hope you found that helpful.

You can reach out to me. If you have any interest in a coaching day or a mastermind, we'll have a little chat and figure that out. All the information is in the show notes, but just remember we are brighter together and the world needs us. So let's go out and make it brighter.

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Join the Waitlist for the Launch Your First Mastermind Workshop here >>> https://www.launchyourfirstmastermind.com

Interested in the Brighter Together Mastermind? Contact Jamie directly on Instagram @JamieMSwanson

Sign up for podcast email reminders here  >>> http://brightentrepreneurpodcast.com/email

Transcript:

I've been thinking a lot about how my experience of growing a brand new business now is so different from almost 10 years ago when I was starting my very first online business. And it dawned on me just the other day that there is a subtle but powerful belief that I have now. That I didn't have 10 years ago that has made all the difference. And I'm going to share that belief with you today in this episode, So I want to go way back into time and share a story that I think really illustrates the belief that I want to share with you today. So we're going to go back to the 1940s and back then. People did not believe that it was humanly possible to run a mile in under four minutes. They got really close. In fact, I think somebody got to four minutes and one second for a mile, so really close to it.

But for whatever reason, no one was able to get under that. And people. Would talk about how they did not believe that the human body was capable of running any faster than that. They thought we had reached our limit as humans, and that was all there is but in the early 1950s, there was a runner named Roger Bannister who made a goal of his own to run the first mile under four minutes. Now Roger's initial goal was not to run a sub four minute mile. I'm sure he would have been thrilled to do it, but originally he was an Olympic athlete.

In fact, he competed in the 1952 Olympics and he was really disappointed with his results. He didn't place on the podium. I think he might've come close. I believe he took fourth in one of the races he ran, but he was really down about that. And he considered. Quitting running altogether as a competitive thing.

But instead of quitting, Roger changed his focus. He stopped focusing on comparing himself to others and racing against others. And he decided instead to focus on bettering himself and trying to break the four-minute mile. So he enlisted the help of a few friends to run with him during his various attempts. He had two specific people who were very, very fast as well.

And one of them would start the race with him and keep him at a sub four minute mile pace. And then the second one would run the last chunk of the race with him to pay some just for that very last chunk so that he had two fresh people who could run the pace that needed to be run to run under a four minute mile, but who didn't have to do the entire four laps around the track that you need to do to make it the full mile. Finally on May 6th of 1954, Roger was successful. He ran the first mile under four minutes ever with the help of his two friends. Doing exactly what I just explained. Now, the beautiful thing about this was he proved that yes, it was absolutely possible for the human body to do this.

And do you know what happened? This was may of 1954 in June of 1954. That same year, just the next month. John Landry ran the second mile. That was less than four minutes. That was so quick for people to have attempted this for years and years and years and not believed it was possible. But as soon as one person, Roger Bannister proved that it was possible.

Then other people started to do it as well. I truly believe. That all of these new people were able to run less than a four minute mile because now they knew it was possible before then they weren't sure if it was possible, they questioned if anybody on the earth could run a mile that quickly. But once one person showed that it was possible, then they knew that it was.

And they were able to do it as well. And so here's what I want you to take from this today. the first thing, the most important thing is that you need to believe that growing a successful business. Is possible for you. This is the belief that is so different for me today than it was when I was first starting out.

Now, when I was starting my business, about 10 years ago, I knew that some people were successfully making money online. And I knew that it was possible in general, but I didn't know if it was possible for me. I didn't know if I had what it took, but now this time as I've been starting a brand new business, I know for a fact that it's possible.

I know that I can grow a seven figure business because I've done it before. I have the experience that has built the belief that it's possible.

And if you want to grow a successful business, you also need to believe that it's possible. For you. And you can do that in a couple of different ways. So let's look at how Roger did this. So he changed his goal. I want you to note this, he changed his goal from focusing on beating other people and trying to, you know, compare his progress to their progress on the racetrack, to focusing on his own personal goal of hitting a certain.

Number right. For him, it was a four minute mile or less, actually less than four. For you, instead of comparing yourself to what everybody else is doing, you need to focus on, uh, what success looks like for you. Change your focus from what everyone else is doing. Focus in on what you need to do to reach your very specific goal.

So that's the first thing you want to do. And then second, and this is probably the most important part is that you need to surround yourself with others who can help you get there. Roger did not get there alone. Roger had two people pacing him who were literally running. Side-by-side with him during his attempts to help him get to where he wanted to go.

They believed that it was possible and they were willing to help him do whatever it took to reach his goals and with everything that has happened this year now, more than ever, I believe that people need somebody to believe in them. Like those Pacers believed in Roger. People need someone to come around them and encourage them as they work towards their goals as they're training, as they're running and really stretching themselves that can remind them that they can do this, that all they need to do is keep putting one foot in front of the other and keep moving forward to reach.

Their goals. They need somebody who can say yes, it is possible. And you can do this. You can do this. And we're here to support you in any way we can. This is why masterminds are so incredibly powerful and. Honestly, I believe they are needed more than ever in today's online business space. And even in the online, offline business space, frankly, I believe people need that connection and they need that support more than they ever had in the past.

Not only do people get to watch the other people in the mastermind as they are building their businesses and growing and showing that it's absolutely possible. To build a business, they actually get to watch the behind the scenes step-by-step process that they're taking to do it.

And so if you're in a mastermind and you're seeing all these people around you doing stuff that, you know, you can do too, and now they're getting better results and they're growing you'll believe that it's possible for yourself as well. So being in a mastermind absolutely builds belief that it's possible and shows you basically how to do it.

Watching other people it's like having your own running Pacers. They're showing you what you need to be doing to continue moving forward as well. They will help you hit your goals and support and encourage you as you move forward as well. Masterminds are just wonderful. Gosh, you guys know I'm passionate about these.

I've talked about them a lot. But I want you to take another thing in mind is Roger didn't need more education. He didn't need more learning. He didn't need to train in a different way. He just needed to continue doing what it was that he was doing. And he needed the support of people around him to keep him on pace and on track, literally.

This might be the same for some of the people in your audience. Some of your customers they've gone through your stuff. They know what they need to do, but now the only thing that's holding them back from hitting their goals and being successful is having people who can surround them and encourage them and support them as they move forward and do what they need to do to hit their goals. they need to watch other people like them moving forward and making it happen. They need to surround themselves with like-minded people with similar values who all want to support each other,

take a moment right now and think about some of your best customers. You know, the ones, they're the ones who have the best success stories or they're the ones who've done, all the things and they're moving forward and they have massive momentum. They are moving in the right direction.

And you know, you can see where they're going. You know, they're only going to continue to grow and you believe in them, you fully believe in them and you know that they are going to reach the goals that they are dreaming of. If this is you and you don't currently have a different way to support them, you may want to consider starting a mastermind. Now, starting a mastermind allows people to grow together. It basically is a place to take all the things they've learned and start implementing them. They can leverage each other's experience. You can support each other in it. And it's really truly a community of people who come together with a common goal that Bolieve, that it's possible and encourage each other and really seeking those dreams instead of competing against each other on the racetrack in the business world, they are banding together to pace each other.

So that they can all reach the goals that they are seeking. If this is something that you're interested in, I'm actually putting together a mini workshop called launch your first mastermind. Now I'm not ready with this yet. It's not done. It's in progress. I'm working on it at the moment, but I do have a waitlist ready to go.

If you are interested in signing up for it. And getting access to that when it's available. Now, this is not going to be a $2,000 course. This is going to be a much lower price point and anybody who's on the wait list will get the lowest price that I have ever going to sell it. So definitely jump on that now.

If you aren't already, and you can get on the waitlist@launchyourfirstmastermind.com. Once it's launched that link will take you directly to the product. So you can definitely use that, even if you're listening to this in the future, long after I've recorded it. So that's number one. If you're interested in launching a mastermind to serve your people, definitely go sign up for that wait list.

But number two, if you're listening to this and you're like, man, I don't have a group like that supporting me. I don't have people around me who have similar goals who can help me take what I've learned and put it into practice and who really truly believe in me. And I want that.

I want that community. I want that support. I want to watch others going after the same dream as I am. Then I'd love to invite you to reach out to me, to talk about potentially joining the brighter together. Mastermind. I'll put my contact details down in the show notes. So you can just use those to reach out to me personally.

And let's just have a little chat about it because here's what I know to be true as I've been restarting my business and I've been building from scratch, being in a mastermind myself. Has been one of the most valuable things that I could be in the support that I've received, saved the encouragement, the validation, just having people around me, cheering for me, especially in the lowest moments who can help take my hand and pull me out of it and remind me that I do have what it takes.

I can do this. And I just need to go one more step further and keep moving forward and keep that momentum building has been invaluable to me. And that's what I want for you. I want you to have that support, but I also want you to be supporting your own people that way. If you feel like a mastermind would be a good fit,

So, like I said, just go down into the show notes, reach out to me. I would love to have a chat to see if it's a good fit. And I'd love for you to get signed up for the waitlist for the launch, your first mastermind workshop, which will be coming out really soon. I'm super close to having it done. Also, if you do sign up for the wait list.

And you have questions about if running a mastermind is really going to be something that works for you. I'd be happy to answer them. There there'll be an opportunity for you to send me a little note after you sign up or a video, which is much better in my book, because then I get to know you a little better and you can ask me any questions you have and if I think this is something that's going to work for you and your niche, so feel free to ask away there. All right. Would that my friends. Just remember we are brighter together and the world needs us now more than ever. So let's go out and make it 📍 brighter.

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

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Transcript:

A couple of days ago, I was talking with somebody who is growing her business and she's in the messy middle and has all sorts of stuff going on and lots of really good things happening in her business at the moment. And so we were talking about how do you know what you should be focused on in order to continue growing?

And there's actually a very. Easy way that you can do this, that most people don't know when they're first starting out or they don't do it when they're first starting out. That makes your focus incredibly clear incredibly quickly. And that's what I'm going to share with you today. 📍 When you're stuck in the messy middle of your business, you have a lot of moving parts and it feels like everything needs your attention.

And it can be really hard to now exactly where you need to be focusing. A lot of times the decision to focus on something comes from either what you feel like focusing on or what you think needs to happen. Or it can come in the way of having to put out fires like, Oh my gosh, we need to do this right now because it's broken.

So we're just going to go and do it. But there's a better way to decide where your focus needs to be in your business, that bright entrepreneurs now. And that's what I want to share with you today in this episode. And it came out of a wonderful conversation. I had with a quickly growing successful entrepreneur earlier this week. Who was doing all of the things, right. She has her messaging down. She's got her funnel, it's converting, but she didn't know. Okay. What do I focus on next to keep the growth happening? Where should I put my efforts? Should I be testing different ideas?

Should I be optimizing what I already have? How do I know what to do next? And so we talked about this and I wanted to share it with you because I think this is something that. I'm going to be straight up honest. It's not fun and sexy at all in any way. This is not the kind of thing that everyone's like, Oh man, I really want to do this.

But it is by far one of the most important things you can be doing to grow your business, because it'll show you exactly what you need to be focusing on in your specific business. Now, this is super simple. It comes down to focusing on your numbers. Once you've got everything set up, once you've been running things, when you have the actual data.

And you can start looking at what is selling, what is working, what isn't working, and you can start comparing your performance over time. It'll give you. Supreme clarity into what you need to be focusing on in order to continue to grow. So I want to share with you a few of the numbers that you need to be tracking in order to know what you need to be focused on in your business, because if you're crushing it.

With audience growth and you're getting tons of followers and tons of email subscribers and whatever it is, but you're not converting them into buyers. Then it's going to be clear that you need to be converting more of those people into buyers and putting your focus on selling.

but the reason we need to have numbers is because sometimes we think we're not doing real well, but then when we look at the numbers, it's actually really great. And a perfect example of this was my bright future method workshop launch, which I did a couple of months ago. Because I'm so used to launching to large audiences in the photography space, it felt so much different and so much more defeating to be launching to a much smaller audience. So during the launch, my emotions were telling me, Oh my goodness, this is failing your. Just not doing it right. Your messaging is off all of these things.

But then when the launch was over and I actually looked at the numbers, what they told me was pretty dang astounding. The reality was I wasn't getting a lot of sales because my email list of potential buyers was super tiny. I only had 53 people on my email list who didn't already have a version of the course.

And so I was literally launching a course to 53 people. I converted over 15% of those on a $1,300 product. Now that is a phenomenal conversion rate. Like that's fantastic for a product that size. So if I had just gone off of how it felt, it would have felt like a huge failure, but because I was looking at the numbers and because I knew that my audience numbers were small, it was easy for me to say, Oh, That wasn't a failure at all.

This is actually really resonating with your people. You just need more people to hear about it. You just need to have a larger email list. And it made me feel all sorts of better. I'll be straight up honest because man, so much of what we do is ruled by our emotions. And so when we are tracking the data, when we are looking at the numbers, What we think might actually be doing really poorly, might actually be going far better than we think.

Plus it will give you clarity on to where you need to be focusing. So what are some of the numbers that you should be focused on as you are growing your business? So, number one, I am tracking. Audience growth. And this is absolutely so essential. It's super basic. And it's easy for people to focus on that when they're first starting out and then kind of forget about it later on in their business, as they get busier and busier.

And focus on different conversion assets or different products or delivery or whatever else. I know that definitely happened to me in my photography business. I grew fast because I focused on growing my list. And then I got distracted by doing all of the things and trying to grow the team. And yeah.

Whatever else it came along and my numbers started to drop because I wasn't consistently bringing in new people month after month, I was relying on the momentum that I had to keep carrying me forward. And while it got me a little ways, it definitely started to show that when I shifted my focus away from bringing new qualified leads into my business, it affected the bottom line.

And so I don't want you to fall into that trap. So you should be tracking your audience growth. Now this might be your email list. This might be your social media platforms. It's probably all of them, honestly, but you definitely want to be tracking that at the very least on a monthly basis. The second thing that you're going to want to be tracking is your conversion rate.

So what percentage of the people going through your launches or your evergreen funnel are buying and you want this percentage to be as high as possible? Obviously, if you're bringing the right people into your business. This rate is going to be significantly higher than if you're bringing in the wrong people.

And so if you find that your conversion rates are low and I would say anything below one to 2% is very low above. That is great, but it also depends on the product you're selling the price point and a lot of different things. So giving you exact numbers is kind of a fool's game.

So you'll have to look at it. It's best if you actually track your own numbers over time and just continually work on improving them. But looking at your conversion rate can help you see, okay. Am I actually bringing the right people in. And is my messaging resonating with them in a way that's getting them to want to buy and see the value in what it is I'm offering them.

So you definitely want to be tracking that over time. Cause if your conversion rate is really low, you're either bringing the wrong people in or your messaging is off or your offer is off. Maybe they don't want what you're giving them. All right. The third thing that I recommend tracking is the average sale amount of the initial purchase they make with you? Now, this is especially important. If you're running an evergreen funnel or you're going to be running paid advertising, because ideally we'd like to be making at least as much money from our ads as we're spending on them.

If not several times over that investment. So even if somebody is joining your membership and you're going to have them for however many months, and you know, you're going to be making more income from them in the future, you still want to be tracking what that initial value is. Now, for some of you, if you just sell a single course that has one price, this probably isn't quite as useful.

But this is definitely useful for anybody who has multiple pricing options. So if you have like a yearly versus a monthly plan for your membership, or if you're like me and you have a course, but you also have an upsell for something else on the backend, you will see a fluctuating average because. You know, yes.

They might just buy it straight up for what the price is, but they may also add something on to help make that bigger. And I love having an upsell on there that makes sense with what they're buying. So for me, back in my photography business, I had the, how to start the photography business course. And that was the, the main thing that they purchased.

And if they wanted, at the same time, they purchased that. I also had a legal contract that they could use with their clients to book their clients. And so I would offer that to them at a pretty significant discount if they added it on at the same time that they bought the course. So it was a very logical upsell for them, something they were going to need either way and they could add it on at the point of purchase.

If that average sale amount at the time of purchase is a low, you're not going to be able to spend as much money on your ads because you're going to make less money. Right. You know, if you can get that initial purchase amount to be a lot higher than any future payments are all profit. Plus you might actually make money to grow your list and to get more buyers, which is the.

Ideal solution when you're paying for ads. So this is why you want to track that number. But the second thing you do want to be tracking is also the lifetime value of your customers. So that's great. We've tracked that first initial purchase, but we also want to know on average, how much does somebody spend if they become a customer

now, if you have a membership, this is going to vary from month to month, but you can actually calculate the lifetime value of your clients in your membership, your members. If you have two numbers, number one, you have to know how much they're paying per month. So that's pretty easy. You've got that number.

The number two, you need to have your average monthly retention rate. And so all you need to do, and I'm going to get super geeky on you here just for a second. So hang with me, but this is based on a geometric series. If you want to go look up the math yourself, but all you need to do to figure out the lifetime value of one of your members is to take one.

Minus the retention rate. So if you have a 90% retention rate, um, one minus 90% is going to be 10% or 0.1, and then you. Take the monthly amount that you charge and divide it by the number you just got. So if you charge $49 a month, you'd now take $49 divided by 0.1. And that's going to tell you the lifetime value of your members, which in this case would be $490.

Now this is not going to necessarily reflect reality. A hundred percent of the time, sometimes members will leave sooner. Sometimes they will leave later. You may make changes to your membership that actually increases retention over time, or maybe something crazy like a global pandemic is going to happen.

That's going to drop retention over time. But it's going to give you a ballpark number to kind of know how much money you're going to make on average from your members. So it's a super , useful calculation to have. Now, if you don't do a membership or if you also have other products, you might have to go back through your database and look and see, okay, what is the average amount of money I make per.

Customer, you may also want to actually see how much you're making per email subscriber the easy way to do that is just add up all the money you've made for a certain time period. And then divide that by the number of email subscribers you have on that list during that time.

that's going to give you the amount of money you're making on average per subscriber, which is pretty stinking.

Awesome. Because now, you know, if you want to run a Facebook ad to just. Increase your email list through your opt-in and you don't sell anything right away on the backend, you know, on average how much you can spend before you start losing money. Right? So if you, on average, you're making $12 per email subscriber per year.

Then, you know, if you're only spending four to $6 for an email subscriber, you're going to double your money in the end. And so this is why this number is really important to know as well. another number that you might want to consider is things like return on ad spend. If you're running ads, there's actually a whole lot of metrics there that you're gonna want to be looking at.

, what is your profit margin versus your expenses? So if you're running ads, or if you have an affiliate program where you're going to have to pay a pretty significant amount in either ad spend or commissions to your affiliates, you're going to want to see what your actual profit amount is after you take that out.

Now, there are a bajillion different metrics that you can be. Tracking. I know this is not the most fun thing to do. And I also know that there are a ton of other metrics that you could be tracking and you may very well want to be tracking. These are just a few of the main ones that I recommend focusing on. As you are trying to figure out where to go next in your business, because if you're not growing your audience or if you're not converting them well, or if you're not retaining them well, like if you join, if you have a membership and people only stay for like two or three months, then maybe you need to be focusing more on retention and how to keep them engaged in your membership.

And so when you're looking at all of these numbers, the beautiful thing is that it can help you get. Real clarity on where you need to focus. Going back to my launch, for example, I only had 53 people going through that launch. I would have had an incredibly stellar launch if I had had a lot more people going through it, even though it felt kind of junky because the numbers were small upfront.

The only reason they were small was because my email list at the time was small it's brand new business. Didn't focus on growing a very big email list. And so my results were tiny. So it showed me very clearly that I needed to focus on getting qualified leads. Into my business because frankly, I am making an insane amount of money for every single email subscriber that is on my list.

That number is very high in my business. It's multiple hundreds of dollars per email subscriber and that's that's in four months. That's. Insane. And I know I won't be able to keep that long-term most likely because I've been very personal with my people and any time you're personal, you're going to get higher results.

So as you scale your business, it's going to be harder and harder to do that for as many people, but it's not impossible. And it's way higher than the $12 per year. I was getting early on in my business when I was first starting out. And so now I can see, Oh, that's actually really good. I would track these every single month.

If you hate pulling all these stats together, you can easily hire a VA for what two, three hours a month to compile the numbers for you. So that all you need to do is go in and look at them and see how they've been changing over time so that you can make really wise decisions about what you need to be focusing on.

So I'm focusing on email opt-ins. I also am focusing on getting. More reliable cash flow, because I know for me looking back at the last few months, my cashflow has really been a stressor with starting over with everything COVID and so as I'm growing my business, yes, I can do launches. Yes, I can offer to sell something, but if I'm not building that recurring revenue piece into my business, then I have to keep doing it again and again and again, and it's overwhelming.

And so at this point, I am looking at how can I bring in both cashflow and leads? And so I'm going to be sharing more about that. I'm actually going to be running a little mini course that I'm going to be selling on how to launch your first mastermind. And I'll, you'll hear lots more about that in the future.

If you want to sign up for the waitlist. You get like the very first adopters great deal. You can go to launch your first mastermind.com, enter your email there. And I'm going to give anybody who is on that wait list, a very beautiful price. , when it first comes out but.

That is what I'm focusing on. It's going to bring in some cashflow, it's going to grow my leads. And then I have a very specific plan in mind for how I'm going to nurture my leads and get more people into the actual mastermind that I am running. But if I didn't know my numbers, I wouldn't know what I needed to focus on.

I'd probably have given up because I would have felt like my launch was a failure, even though by the numbers. It was fantastic. And so I also want you to know your numbers so you can make an informed decision and know exactly where you need to focus, because when you know that you can move forward with confidence.

And if you go back to episode two of season three, you'll see why confidence is so stinking important. If you want to be successful. In this business that you are creating, and I know you do, that's why you're here. That's why you're listening. And that's why you're still listening. Even though this podcast is all about numbers.

And I know for most people, this is like the least fun topic ever, but when you know your numbers, everything becomes easier. It really does. So go do that. think about any other numbers that you need to add. in the meantime, if you have not signed up to get email reminders about when the podcast goes alive or to hear about things like the, how to launch your first mastermind workshop that I'm putting together, I would love to have you on my email list so I need to do is go to, bright entrepreneur podcast.com/email. The link is also in the show notes and sign up for the email newsletter. I promise it will be worth it because you will not miss out on a single episode, which is super important, but also when you sign up, it gives you a chance to tell me a little bit more about you and your business.

And I'd love to get to know who you are. My lovely listener, because I don't know who you are. And I want to, I want to be able to. Speak to your specific situation. And I really want to help make this podcast as useful as possible for you. So when you sign up for the email list, you also get that opportunity to send a message directly to me.

And I will respond maybe later on in a few months, when things go crazy, I won't be able to respond to everybody, but in this moment, as I'm recording in November of 2020, I am responding to everyone who signs up. So definitely go do that now. Can't wait to have you on the email list and would that my friends just remember that we are Prider together and the world really needs us. So let's go out and make it brighter. 📍

Wanna learn more?

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Transcript:

Recently, my friend assumed Stu McLaren reached out to me and asked if I'd be willing to contribute a very short little clip, explaining my best marketing tip for 2020 so that he could include it in his 200th episode of the marketing, your business podcast, which should be live right now. If you want to go check it out.

But it got me thinking about how everything has changed and how I'm building my business differently this time than I did the first time and how it's so much easier in some ways to build a business today than it was 10 years ago, even though there's just so much more competition now than there's ever been before. But the beautiful thing is there's so many more softwares and marketing techniques and all of these things to make it easier than ever to reach the people you want to reach and connect with them. And my tip was all about how I've been using personalization and building relationships with my prospective clients to get more sales.

And I thought I would do a podcast episode on that with you both because it is really powerful, but also because I want to go a lot deeper than I was able to in a little three minute clip. So that's what we're going to be talking about today. And I cannot wait to dive in 📍 We all know that the internet has changed, how things are sold forever. The whole invention of online businesses and our ability to sell anything to anyone, anywhere in the world. It's utterly incredible. And it's never been easier to start an online business than it is today.

when I started 10 years ago, I had to learn all of this crazy WordPress coding from scratch. And, I mean, YouTube, I don't think was even around. So hosting videos was. Almost unheard of and having video on your website and gosh, it was, it was a totally different landscape.

It is so much easier now with the softwares and the tools we have available to get something up and running fast. But there's one thing that absolutely has not changed over all of those years. And that is the same today as it was 50 years ago. And that is that people buy from the people that they know.

The people that they like and the people that they trust now this phrase gets thrown around a lot and it's really easy to say. Yeah. Yeah, I know. We know, but it's so easy when we're working in the online space, especially as our audience grows and we have to scale our business and we have to scale our messaging and we start.

Using marketing techniques that can welcome thousands of people to come and watch us at the same time or to get our emails or whatever it is. Right. We have this mass audience potential that makes us feel a little bit disconnected from who we are really serving in some ways, because we can't have a conversation with each and every one of those people in fact, it's impossible for a single person to have conversations with thousands of people a day. We just literally do not have the time to do that in and of ourselves. However, the more personal touches that we can do means the more trust that we're going to build, which means the more sales that we are going to get, people would rather buy from people. Then random companies, because when we connect, we feel like somebody actually understands us. And when we feel like somebody really understands us, especially when they can show that they understand the problems that we're dealing with.

We feel more confident that they actually know the solution as well, when they say they do, because they understand the problem. So we're more likely to buy from them. Plus, I mean, if it comes down to buying from some random person or company that I've never met or have no connection with versus buying from somebody that I know, and I like, of course, I'm going to buy it from the person I know, especially if everything else is similar, I'll probably even buy it from the person I know, like, and trust, even if it's more expensive.

Because I know like, and trust them. So this is why things like having a personal brand is really great because it can really help you scale that connection and that trust. And I talked a ton about growing a personal brand in the first season of this podcast. In fact, this podcast was originally named the personal brand journey because it was all about how I was growing my personal brand behind the scenes.

So if that's something that's interesting to you definitely go back from the beginning and start listening. Because you're going to get tons of tips on how to do that. But what I have found is that when we can be ourselves, when we can be more casual, more authentic and just more real. People feel like we're more like them.

And this is a difference that I've seen from when I started 10 years ago versus now. And even I see this in beginning entrepreneurs versus more established entrepreneurs is that, in the beginning we think we have to be super polished and we need to have this level of perfection or that nobody's going to take us seriously, that it's going to undermine our authority, that it's going to make our expertise seem less.

Legitimate. If we don't have the super polished, super high quality brand, and yes, we want to have high quality products. We want to get our people results, but. The trend that I've seen happen is that when it's all so polished and it's all so dry in corporate, it doesn't really connect with people in the same way that more authentic, sometimes less polished things really can.

Now I say sometimes because I absolutely think the best is when you can have both the Polish. And the authenticity. So you have a high visual beauty in your set in your stuff, but also still have that high level of authenticity with your people. And a lot of that comes with just being real with them, having.

Stuff out there like a podcast or, Instagram stories or whatever it is, Facebook lives, where they can get more of what you're doing real time and it's not super edited. It might still be beautifully lit. And aesthetically pleasing, but it's, it's still very personal and authentic and that that's actually better than if you're trying to do everything super scripted, super polished, and really formal.

bright entrepreneurs know that Don is better than perfect and that showing our imperfections. Honestly, it builds connection and trust better than trying to have everything polished and scripted and storyboarded and all of those things. Now, I'm not saying you shouldn't have intention in this, but I think so many people at the beginning of growing their business or, you know, even.

A few years ago, it feels like this is something that's developed more. But I think a few years ago we saw this in general, even with super successful people that we felt like we had to have this polished quality, because if we didn't, um, we thought that it would make our authority and expertise lessen.

It wouldn't be as legitimate. And so people wouldn't buy from us. it's something I'm super passionate about because as I've been growing this new business, personalization has been everything building real relationships with my people has been everything and I would much rather have AC.

Smaller audience that I have a real relationship with, or that is absolutely the right fit for me. And then buys a high ticket item. Then having a massive audience that barely connects with me at all that I don't really know on any personal level. I mean, you can't know everybody. I don't know. No, all the photographers who are in my photography business who've ever signed up for my email list.

I think we've, we were nearing 126. That was in people on our email list, by the time COVID came and kind of shut all of that down. And I didn't even come close to knowing a fraction of them. Right. But that doesn't mean I couldn't be personal with a handful. So even if you have a massive audience, Even if you have more people than you could ever reach out personally to, uh, I think that this is important to continue doing, even on a small scale for a certain number of people, for the ones that you can connect with on a personal level, you don't have to do it for everybody.

You can do it for a small number of people, and that can still be incredibly valuable. So here are three different ways that I personally have an adding personalization into my business. And plan to continue doing that going forward as much as I am able to do that because it's so powerful. number one, I am using video, ask for email opt-ins for this podcast right now.

So video ask us this amazing software. It allows you to collect a name and an email address and have conversations via video. With the people who use it. So you can check this out and see exactly how I'm doing it, you can go to the link. That's bright entrepreneur podcast.com/email. It's in the show notes and go to sign up.

You'll click a button saying, yes, I want to opt in and you'll enter your name and your email. And then you'll see a little video from me. That allows you to respond. You can actually press a single button and respond either with a voice message or a video, which is what I prefer. So I can get to know you a little more or even a text.

you can answer the questions that I ask you and help me get to know you a little bit more personally. And then I get a notification on my phone as soon as that's been sent. once it's been sent, I can actually click reply and send a quick video message back.

Now, I, I tend to do this wherever I'm at, within certain limits. Right? So for example, this morning, I got a response from somebody who actually sent me a case study. It's really great for collecting case studies as well. I've been using it for all sorts of things. Actually, video ask is amazing, but I saw that I gotten this response overnight, so I'm literally sitting in bed with a cup of coffee.

I have got bad head. My hair is all over the place. It's a little wild I'm bleary-eyed from not having been awake. That long coffee hasn't kicked in and I grabbed the phone and I click record and I send a quick little, thank you, video back, thanking them for sending me that case study and sharing a couple of little things.

And then I click send. And off it goes via email to them right away. And it doesn't bother me. Here's the thing it's real like when we can share those real little moments, no matter where we are, what we're doing we're walking down the street or waiting in line at the supermarket, whatever it is, it only takes literally 30 to 60 seconds at most to click that button, record a message and click send, and you can always rerecord it if you don't love it, whatever, but I don't worry about it.

I really don't worry about it. And it's so stupid, simple. So right now I have a video set up for people who subscribe to the podcast so that I can send them a little welcome message right away. And so you can actually go and check that out, subscribe to the podcast while you're there.

Absolute shameless promotion for sure. And at the moment, I've been able to respond to everybody who subscribes. Now I just set this up recently. And so I haven't been doing it since the very beginning. So if you've been subscribed for a while, I didn't see it. That's why go check it out now, if you want to, but it's been really effective for building relationships.

And a lot of the people I have done this with have gone on to either join my course. Or join the mastermind that I've created because we had that personal relationship right from the beginning. And as I scale my business and as the number of subscribers starts to grow in a big way, there's two ways that I can continue using this instead of ditching it all together.

One I can take, you know, 10, 15 minutes a day, set it aside and welcome as many people as possible and not worry about trying to reach everyone. I can just do, the most recent number of people and just call it good. There. And not get worried about it, not stress about it or too. I can actually ask other people to welcome others with me because the app allows you to invite team members.

And so I could invite alumni from my courses or other people in my mastermind or team members to actually send personalized videos back Without me having to do all of them.

And even though it isn't me directly, it would be somebody from my team and it would be a personal, customized response, not an automated response that says their name in it and answers any questions they have. Even though it's not as powerful as if it would have come from me directly. It's still incredibly powerful and people are still blown away by the fact that a real person took the time to send them a welcome video and say, hello and answer any questions that they have.

So that's something that. Would not be very expensive to have to hire somebody. Who's just literally there to answer those questions via video and to welcome people that during video cause paying an hourly rate, even if you're doing a hundred people and you're spending one minute on each of them, which is very reasonable because you could do this in 30 seconds, if you wanted to within the app, it's crazy simple.

So what's that that's less than two hours. So two hours to, maybe pay what 50 to. Seventy-five dollars for somebody to spend two hours sending quick little welcome videos to all your new email subscribers. That's a pretty worthwhile investment in my book because. The people who feel like they've gotten a personal connection, they buy, they do, they buy, they feel like you genuinely care.

It's the start of a relationship. And it's so, so powerful. So you absolutely can scale this. So that's one way is using video asks. Now I use it for email opt-ins. I use it for collecting case studies, answering sales questions. When I have them getting client feedback and all sorts of really fun things, highly recommended.

Check it out. The second way that I do, this is on Instagram. Now. I'm not heavily active on Instagram in terms of posting content. I don't have a regular content strategy. I'm not actively trying to promote my Instagram account because honestly, I feel like having a lot of followers, it's just vanity metrics and I don't love Instagram.

I talked about that. Oh gosh. At the very beginning of this podcast and season one, I don't remember the exact episode, but originally I thought I would spend a lot of time on Instagram and grow that, but I realized that I love podcasting more. So this is my primary platform, the one that I'm growing this an email.

And so I'm not really worried about Instagram at all. That being said, when people do seek me out there and follow me. I do try and send them a quick little voice message via a DM and just thank them for following me and try and get to know them a little bit. And it doesn't take very much time. I love the voice message feature because it's so fast and easy.

It's so fast and easy and it builds relationships. I can trace back specific people. Who've joined my course this fall. Because I welcomed them with a voice message when they started following me on Instagram. I figure if they've gone out of their way to find me on Instagram, since I'm not trying to do a lot there, they probably are somebody who's very interested in learning from me and interested in what I have to say.

And so I'm, I'll be honest. I'm not always as good at being disciplined on there because I'm not on Instagram all the time, but I do try and send voice messages to people. And anytime someone reached out directly with a voice message. Or a DM in general, I always am responding to them unless it's spammy, you know, I've been getting plenty of spam stuff.

I don't bother with those, but any legitimate person, who's just reaching out to say hi, I absolutely respond back to them. So by the way, that's totally an invitation. If you would like to talk to me personally, Go send me an Instagram DM do it. I'll answer. I'll respond to you now again, I know as I continue to grow, I might not be able to respond to everybody and that's just going to be how it is, but for now, and for as long as I can, I want to try and personally connect with anybody who wants to personally connect with me.

Because I want to build that relationship. Relationship is everything. And not just because I want to make the sale, but because I really love people. I want to help them. And I enjoy it. I really do care about my people and whether they buy or not. I want to see them succeed. I want to see you succeed. I genuinely believe that we are brighter together.

So that's the second place that I get really personal. And then the third place that I get more personal is within my course when I'm doing my Q and A's, I've made a very conscious switch from doing a Facebook live where it's just me talking at the camera and lots of peaceable listening.

To doing my Q and A's as more of a coaching style zoom session. So on zoom, everybody shows up, it's not broadcast live on Facebook, which is fine. I do have to upload the recording later, but it allows me to interact with my people personally. They can actually ask me their questions. I get to see their face.

I get to ask followup questions and I can engage with them in a more back and forth manner. That builds a deeper level of relationship and trust and connection truly. And that has allowed my people to connect more deeply with me and the movement that I'm creating around my products, because my products are designed to help entrepreneurs become the bright entrepreneur that I know they can be and that they need to be if they truly want to scale.

Yes, I want to make money. But more than anything, I am driven by making an impact and really helping them transform into the person they need to be into the leader. They need to be to grow their business because what got you here is not going to get you into the higher levels of business, because if it worked, you'd already be there, right.

You have to do the personal growth and you have to transform into the entrepreneur that you need to be to run a highly scaled. Business. That's just how it is. That's how it is. We have to do the internal work. If we want to see that reflected in our business, we need to become the kind of entrepreneur who has a seven figure business or an eight figure business.

And we have to develop and become in deep ways. And that's hard work. And most people think, Oh, no, no, no, I just need this strategy or this tool or this thing. And yeah, you might need those, but even more important as the personal growth that needs to happen because we all have this. Junk in us, that's going to limit our success.

We're going to hit these plateaus. We're going to feel like we can't let go of anything and we need to do all the things. And yet it's not going to give us traction and we're going to burn out. And there's just all this personal junk that gets in the way tons of it. And so that's my goal. My goal is yes to sell stuff, but also to see people truly transformed and I've created products, I've created a business that genuinely helps that transformation come to life. That's why I'm so excited about my mastermind, because I know how transformational that can be. I had no idea when I signed up for stews impact mastermind, how incredibly valuable that would be, how much I would change as a person by being surrounded by other entrepreneurs who were crushing it.

And how much that would help me to both believe that it was possible, but also to see exactly what that looked like. So I could start becoming that person as well. And as I did the internal work, as I started becoming the entrepreneur, I needed to be, to run a seven figure business, lo and behold, my business became a seven figure business.

Right. And it started to grow fast and it started to grow really, really quickly. And that's what I want for you. So today, my friend. Right now, what I want from you is to go check out my email list and sign up for it. If you aren't already would love to grow that. We'd love to give you a little sample of the personalization that I'm doing.

if you have any questions, you'll actually be able to ask me there directly. And I would love to answer them. If you want to know more about video ask or more about my masterminds, or if you just want to hear a bad joke, super lame joke. I've got some really, really not funny, super lame. Dad jokes. I mean, it's not, I'm not a dad, but you get the idea.

I've got some good ones, feel free to ask whatever it is. I would love to connect with you personally. So go check that out today and sign up for my email list. What you will be getting is not just, you know, more emails that clog up your inbox, but you'll get a reminder of when new podcast episodes are released.

And you'll be the first to know when I have either my mastermind open or I'm selling my course or whatever else. You'll just be in the know for everything that's going on. And we'll never miss out on something because of that. So definitely go check that out today. If you have any questions, ask me when you sign up for my email list, I'll reach out to you or you can feel free to send me a DM on Instagram too.

Now, you know, secrets out. I'm the one managing my Instagram inbox and I am responding to as many people as possible. So without my friend, just remember, we are brighter together and the world needs us. So let's go out and let's make it brighter. 📍

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Interested in  Clarity Coaching? Contact Jamie directly on Instagram @JamieMSwanson

Sign up for podcast email reminders here  >>> http://brightentrepreneurpodcast.com/email

Transcript:

Over the last four months as I've been starting a brand new online business, working with entrepreneurs. The question that has been at the top of my mind is am I designing a business that fits the lifestyle that I really. Want to have, because I've been doing this about 10 years now, full time, and I've learned that there's a no magical point later on in your business where things suddenly get easier, where you suddenly have all of this extra time.

Sure. Your income is going to continue to grow, but it's so easy for complexity to

come in and droves, like as your income grows, your complexity grows. And you get stuck in this messy middle part. And so you have to be so intentional at every stage of your business, whether you're at the beginning in the middle or further along to make a simple business that fits your lifestyle and that doesn't consume everything you have.

And so I want to talk today a little bit about my journey in that and what I'm doing to help keep things simple, sustainable.

and how I'm building a business that is designed around the exact kind of life that I want to have, even from the very start 📍

I think there's this myth out there that when you start a new business, you've just got to hustle, hustle, hustle for a few years before you really start getting the momentum that you want and can step back a little bit. And while yes. It is easier to hire a team when you have more income coming in the door, which allows you to scale faster and do less work yourself.

You don't have to wait until you can afford to hire a team to create a business. That's really perfect. The lifestyle that you want to have. I actually have found that the simpler, you keep things the faster you are able to grow. And that one of the biggest challenges we have as entrepreneurs is to avoid complexity as much as possible.

And it's really easy for complexity to creep in little by little, we started doing one more thing and then one more thing. And then, you know, the next thing we know we've got all of these systems and products and marketing plans and opt-ins, and it's messy. It's messy. That's why we call it the messy middle.

And it makes sense, right? Because when we're starting out, we're trying to figure out what exactly do we want to be known for what messaging really sells? What platform is the best platform for us to be on. And we have all these questions in our mind as we are building this new business. And that's not a bad thing.

You do have to play at the beginning. You do have to try a bunch of different things and learn from them. But the hard part is that most people don't let go of the things that aren't working fast enough, they build all of this stuff. They create a hundred different opt-ins okay. Maybe not a hundred, but let's say, you know, half a dozen or more opt-ins.

I mean, I know some people who had a different often for every single. Podcast episode they've ever created. And while I fully believe in using your podcast and, whatever platform you're on to get leads, I definitely would never recommend that you try a different lead for every single piece of content that you're doing.

I mean, it made sense content upgrades is what people would call them, but in the, and what happens is you get this very crazy, messy business and not all of the things that you create. Are really created to help move people into that next level, to turn them from, you know, your free follower into a buyer who actually buys the stuff that you're offering.

Some. Opt-ins are going to lead to that more naturally than others. So without going into all the business strategy stuff, my goal has been, as I've been growing this new business, working with bright entrepreneurs is to figure out what is the one thing. That I really want to be known for. And how can I go deep with that?

How can I create a business that is so aligned with who I am and my zone of genius. And that is just so easy for me to run and so clear for me to market that that's all I have to do to get up to seven figures and beyond that's really my goal. So I have been using these first few months to play. I spent some time trying to figure out what could I teach entrepreneurs? And I created my bright future method workshop, which has been amazing. I have absolutely loved seeing the transformation that's happening with my students. But it's also really big because it's a high level strategy. There's a lot of work that goes into it.

And I've found that that level of strategy really requires mirrors. And what I mean by that is that you need people around you working with you, that you can bounce your ideas off and get feedback from. They can be a mirror to you as you're creating. And you're going through the deep work of strategizing how to run your business effectively with intention and purpose.

Now it's been super rewarding. But what I found was that my favorite part was not teaching the course or answering those questions in a Facebook group. My favorite part has been. Working with students directly in our group coaching calls, which I do once a week. And that showed me, the part that really lights me up is working with people on a deeper level, more personally. So it was great because I got more information. I said, wonderful. So what do I do with that? What kind of business models can I do that will make me the money that I need to make, to have the lifestyle that I want to have.

And that allows me to work more personally with people and go deep. And if you've been listening to the podcast for a while, you know that I decided to launch a mastermind, the brighter together mastermind. Yeah. And I launched that we are starting actually next week. I'm really excited. We have our first group of people and it's going to be absolutely amazing.

I'm so excited about that, but it just is an example of how you have to kind of try stuff and see what you like. And really be very honest with yourself and reflect very honestly with. What is it that you really resonate with? What makes you come alive? And so I've been thinking about all of that.

And now here I am just going to share some insight on where I'm at. This is how I'm different from when I first started out, when I first started out, I would have been like, okay, we're going to do that. And we're going to run the course and we're gonna do all these things. And I would just keep adding to it and keep promoting all the things.

And I would spread my focus far too thin. So right now, as I'm sitting here saying, okay, we have one more, one and a half more weeks left of going through the bright future method workshop with students. Cause I launched that six and a half weeks ago and it's been awesome. But I don't know when I'm going to launch that again.

In fact, I don't know if I'm going to launch that again in the same format. maybe I'll just use that information with the people in the masterminds. Honestly, I'm not sure right now, but what I do know is that I don't want to get crazy, messy, complicated, and I want to focus on one single thing because. It's so much easier to grow when you're focuses on a single thing.

Then when you've got even three different things to promote or six different things to promote or whatever it is, even two, even two is a lot. Now it's a little different scenario if one naturally leads to the next. So I absolutely could only. Open up my mastermind to people who've been through my bright future method workshop.

And I could use that as my funnel, because then I would promote my bright future method workshop. And then when that was done, it would be a natural time to invite them into my mastermind, which is a higher level group. Now that's great, but I don't want to limit the number of people who may join my mastermind to people who've gone through my course, because you don't have to have gone through the bright future method workshop to really be a good fit for the mastermind.

And so, yeah, I'm just, I hope you guys are enjoying me taking you behind the scenes on my thought process, but I want to share because it's so helpful to have these. Thoughts and to really get intentional about what you're doing. And it's so easy to see all of it and just do it because that's what you've already done.

It's that consistency principle that, you know, you've set this precedent. So you might as well do it again, but I'm really open to considering not doing it again, even though it's crazy valuable, even though the people in it have been asking me for links and telling me they want to promote it next time I do it.

So I haven't, I haven't given it up altogether. Just. Straight honesty. And I debated even sharing this with you because I didn't want you to say, Oh no, it's going to be gone forever. And I didn't get in. And I wanted to, or whatever, I'm not trying to incite panic, but just because it's helpful, doesn't mean.

I have to go down that route and we have freedom. And it's the same for you just because you've created these things and you sell these things and they may even be making you money. Doesn't mean you have to continue selling them and promoting them. If it's not the main thing that you want to be doing and focused on.

So I've really been trying to be very honest with myself and hold loosely. To all the things that I'm doing, it's never too late for a plot twist in your business. And this very beginning part is lovely because it's allowing me to play and make money while I play and figure out exactly what it is that lights me up the most, because I know.

That if I can stay focused and I can find the model that's most aligned with who I am and I'm very relational. I love to help people. I'm one of those social people who ends up sitting on social media accounts, engaging with my friends and helping them. And yeah. Chattering. And I do it naturally while also getting all my work done and it's not heavy for me.

It's actually something that gives me life. I need that connection. I love that connection and it lights me up to be able to help others make progress and step forward in their business. If I can bring them a moment of clarity, man, I feel so thrilled and it gives me energy to do the stuff that I'm working on.

It really drives me. And so that's why I want to focus on the mastermind model

so. As I'm sitting here again, taking you back behind the scenes of my brain, what's going on in there. And I'm thinking about how to keep this simple, because honestly I have six kids. I homeschool, I fully support our family with my business. There's just a lot of, lot of pressure on me. And so I have to keep it simple.

I don't want to be working 40 to 60 hours a week to get something going. I ideally would love to be working 20 to 30 hours a week at most, and then be able to spend the rest of that time with my family or out on the trails running or whatever it is. I feel like doing with my friends when we can do that again, more consistently I'd love to do more travel.

And so even from the very beginning, I have been doing my best to build a sustainable business and focus only on the actions that really help you get clients. I've been doing a lot of selling, which sounds funny, but you've got to do that at the beginning because that's where you learn your messaging.

That's the yeah. Moment of truth. You can talk to people all day long about what they'd like or not like, but you don't get their real objections and the real truth until you ask them to actually pay for something. That's when you get the real objections before then when it's just all conjecture it's I go, yeah, that sounds amazing.

I'd love this. I'd love that. But when you ask them to pay, it's like, Oh, But, and then you get the objections and the hesitation, and that's where you learn your messaging. That's where you can really craft your offer and refine it and grow. And so I have been talking with as many people as possible, and you'll hear in the next episode, how I've been getting really personal with people to help grow my business faster.

So that's coming, it's really fun, but I've been really focused on what can I do? To sell more effectively to help people more effectively and do it in a way that's aligned with who I am. That's simple. And that's basically, I want one funnel. So all right. Back to my brain, I know I keep going in circles a little bit here, but it's all, so this stuff, this stuff is really close to my heart because a lot of people speak to it, but very few people actually do it.

Even a lot of the people who say they do. Find themselves working long hours, much of the time and side note, it's okay to hustle once in a while, as long as you know, that it is a season with a very defined end and that it's a choice you're making in that time. This week, for example, I've been hustling to get an evergreen funnel out for my photography business that I want to try and.

You know, I've been putting in long hours because I feel like there's an opportunity for me to make this happen fast and that the timing is perfect for it. I'm not going to go into details on that now, but. I've been hustling because of it. And it was a choice that I made. I said, okay, I will do this. If I can get it done by a certain date.

So I'll hustle between now and then, but then when it's done, I can go back to the pace of business that I want to go back to. And so it's only a couple of days and it's a choice, so there's nothing wrong with that. But the beautiful thing is I'm not stuck in that. My business is not holding me hostage.

And if that's where you're at. Here's what I've been thinking about and what you can be thinking about in your business so that you can hopefully move beyond this messy middle and get into a much simpler, scalable business model. That's going to be awesome for you and create the life that you really want.

So for me, I'm thinking about what's the easiest possible way. For me to get people into my mastermind. What's the shortest route. That's going to take the least amount of time. And my big things right now is that I need to grow my list and I need consistent cashflow. Those are my biggest two things that I'm focusing on.

So instead of running my course again, which is very time intensive and only allows me to make a bunch of money in one week, that's a one-time purchase. And I really want this recurring revenue, which I do have in my masterminds if people pick a payment plan so I can get that recurring revenue.

Month after month, which is fantastic. That's what I, I really want to have because it's way easier to operate when you have steady cashflow coming in, that you can count on. instead of doing my course, I've been thinking about doing a smaller mini course or a mini workshop, whatever you want to call it, that comes on the front end of everything.

Instead of doing a free opt-in, which you can listen to my podcast for free. I'm so glad you're here. I am going to sell a tiny course. That is a no brainer price. It's a impulse buy for the middle-market clients that I want to be working with. I'm going to be selling this how to start your first mastermind course, because as I was launching my mastermind.

Okay. I would say, gosh, at least half of the people I talked to, maybe more chin, how they'd been thinking about starting their own mastermind, or they just started their own mastermind and they don't know what they don't know or whatever else. And I realized that, you know, if I was talking to my ideal clients and many of these people were absolutely my ideal clients that have half of them or more were already thinking about doing a mastermind or running one of their own, that this would be the perfect.

Front end product to help them get interested in what I'm offering to show them my expertise and hopefully to invite the, the ones who really are a good fit to join my mastermind. And that, that would seem like a no-brainer for them. That's a much quicker, easier path than going through, uh, a whole eight week course first and, you know, having to launch the whole thing and whatever.

And the beautiful thing is because I want to do it as a paid workshop and it's going to be pretty in gut though. The goal is to have as much done for you stuff as possible so that somebody can get this. They can. You know, learn the sales messaging that they need to have, and they can figure out what, how they want to structure it and how they want to price it and how to find the right people and just have as much of that all laid out for them as possible.

So that within an hour or two, they can go through it, grab my stuff, you know, the swipe files, everything and set something up and really. Get it out there and going, cause it's not that difficult. If you have everything ready to go for you to get this going. And if they do launch it and are making money and then want to be in a mastermind that really is there to support them, that they aren't leading because it's totally different dynamic. When you're the leader, then mine's available. It's right there and they'll have the money. They need to do it. Super simple. That's kind of the goal it's to help find more of the right people.

It's not something I'm going to invite everybody to join, because I really am particular about the people that I want to have in my mastermind. I want to make sure that it's a really high caliber level of entrepreneurs who are taking action, who have a high level of ethics who really are committed to growing together.

And I just. I just feel like it's such a great fit and so much easier than the bright future method workshop. So I'm not sure what I'm going to do with the bright future method workshop right now. My, my inclination is simply to give all of the content to anybody who joins my mastermind as part of the fee.

But I am thinking very clearly about. This model and I'm putting together, I'm in the process of putting together this workshop on how to launch your first mastermind. And I'm hoping to have it ready to go in the next few weeks. But if this works one, it'll supply the income. I need to grow my list because I'll be building a list of buyers.

And by the way, shout out to Justin dimmers has been doing a lot of these paid mini workshops on the front end, that lead into higher ticket items on the backend. And it's something I've been wanting to try. And his, his workshop was great.

So I took that and that's kind of what I'm inspired by. So I'm going to give that a try it. Hopefully it will allow me to grow my list of very. Qualified filtered leads that are actually buyers, which is great.

And if they're buying that should cover the ad spend, my goal is not to make money with this workshop. My goal is just to break even with ads or better. I mean, it'd be great if I made a profit from it, but. Truly, truly the front end is just to build my list for free and to build a list of highly targeted qualified leads for my mastermind, because then if I can continue bringing in people who are a good fit for my mastermind and filter through those, then I should be able to grow my mastermind, which is where I really make my revenue.

That's a high ticket item. It's the level of conversation I want to be having. It's the kind of thing that lights me up and brings me energy and that I want to be focused on completely. Right. And so if that works, that might be the only thing I do with my business. I might podcast sell this mini course and run masterminds.

Is that not like the simplest thing you've ever heard of? It feels so simple and light and beautiful to me. I mean, yes, there'll be Facebook ads to run and yes, I'll have to podcast, which I love podcasting. So that's not a problem. And yes, I'm going to have to show up and run masterminds, but that just like, that's what I'm made to do.

That's like what I do for fun. And it just sounds so much easier and lighter and doesn't require me to work 40 hours a week, week in, week out. It's simple. And lightweight, and it's something very specific that I can become known for. I can become known for helping people launch masterminds and for running the best thinking mastermind in the industry.

And I just want to crush it. And that if I just do that, if that's all I do, I will have a seven figure, possibly multi seven figure business the way I want to do it. that's going to be incredibly sustainable. That is going to be. So light and easy for me to run and is absolutely going to give me the lifestyle that I want.

So here's my question to you right now. Are you building a business that is so simple. That it's easy for you to think about running. It doesn't feel heavy and that it provides you the time and the income that you want to have the life that you want. I know a lot of people when they're starting out, like I said, it gets really complicated.

They get into the middle and they don't say no. To the stuff that's heavy to them. And so when you get into that messy middle, which, you know, you say yes, a lot to figure out what it is you really want to do, but then you've got to figure out what it is you really want to do and focus in and go deep with that and start saying no.

To the other stuff. And I have a podcast episode, not that far back, just a couple episodes back that, talk about that shift from saying yes, in your business to saying no in your business and how that can help you get out of the messy middle and scale. So that's what I'm trying to do because it's so easy to just keep saying yes to stuff.

And if you have, if you're sitting there listening right now and you're realizing that you're. I mean, barely have time to listen to this podcast, let alone do anything else in your life that you want to do. Maybe the only reason you're listening to this is because you're currently driving or working out or folding laundry or whatever it is, and you're sneaking it in, in those spare moments of time that you have while also doing something else.

And you just haven't had any time to breathe in ages. If you haven't had any self care there or space, because. Life is so consuming right now, your business is so consuming. It's big and it's messy and it's just heavy. And you know, it has so much more potential than it has, but it just feels really complicated.

And you yearn for that simplicity. You want it to be a business that is light and easy and incredibly profitable. And if you would want somebody to help you figure out how to make that happen, I would love to help you. And I do have a few clarity coaching days available between now and the end of the year.

So if you would like to book one of those days, you can reach out to me. My information is in the show notes of this episode, you can also reach me on Instagram at Jamie M Swanson, but I'd love to sit down with you and just basically. Let you lay everything out on the table and show me what's there in your business.

Like let's unpack it. And then let's talk about each of the things and create a clear, lightweight, and simple strategy for moving forward. In a way that's aligned with who you are and helps you build the lifestyle that you really want to have both from income, both with time away from the business, the freedom, flexibility, all those things that you were dreaming of when you started your business, that somewhere along the way, got lost in all the complexity.

when we simplify and we're just focused on growing one thing and put all of our efforts and thought on that one thing, it grows so much faster and so much more effectively.

And frankly, easily than when we were trying to do all the things in our attention is divided. So reach out to me. If you're interested in that, we'll do a free 30 minute. Clarity consultation just to make sure it's a good fit and that I really can help you. And that you like some of the ideas that I have for moving forward.

And then if that's a good fit for you, we will take care of all the payment details and whatever else and schedule a day to do clarity coaching. And, you know, I do some half-day clarity coaching as well. So if it feels like it's a. You're not going to take us a whole day to figure all of that out. I'll let you know that during the clarity consult as well.

So don't hesitate to reach out. I only have a few spots between now and the end of the year, but I would love to work with you if you find that your business is overwhelming and that you barely, I mean, even if you're looking at this. Upcoming holiday seasoning and saying, how am I even going to fit the holidays in?

And there's all this stuff and it's just, it's been overwhelming. So I'd love to help you simplify your business so it can be more profitable and just more simple and lightweight to give you the freedom and the life that you really want. So that is my invitation to you Okay, my friend, in the next episode, we are going to be talking about how to get personal with your people and how that can help you grow your business in a big way. And I'm going to share three specific ways that I'm doing that in my own business, as well as the specific tools that I'm using to make it super easy.

So it doesn't consume. All of my time and energy. So I would love to see you there. If you haven't yet subscribed via email to my podcast, please do that@brightentrepreneurpodcast.com slash email, the link is in the show notes. You'll actually get a taste of the personalization that I'm going to share with you in the next episode.

But also if you're listening to this and saying, man, I kind of want to run a mastermind or you find yourself saying. Hm. I'd love to be in one. Go ahead and sign up for your email as well, because that is where you will get notified when I have these available. So when I have the, how to launch your first mastermind workshop, ready to go, which I hope will be ready in the next few weeks.

Um, you will get the first chance to get your hands on that. By signing up via email. I'll definitely put it there first. And if you're interested in being a part of the brighter together, masterminds and really spending 12 months or more with a small intimate group of people, as we move forward, building your business, simplifying it.

It really making it fit your lifestyle. if this is interesting to you and something you want to hear about, sign up as well, because you will be the first to know when I am opening those up again. So with that, my friends, please remember that we are brighter together and that the world needs us.

So let's go out and make it 📍 brighter.

Wanna learn more?

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Transcript:

It's been a pretty emotionally draining week for me. And I know that I am not the only one out there who is dealing just with this sense of deep exhaustion between the elections and the stress of the holidays coming up and more and more areas going back into lockdown and just all of the things. It's a really exhausting time for so many people.

So today I just want to do something a little different on the podcast. I want to share a little bit about how I'm dealing with it, but more than anything, I want to encourage you as we move forward through this time. And that's what I'm hoping this podcast will do for you a little bit today.

Okay, confession today. I kind of skipped out on my afternoon. I had a meeting plan. It was one that I had set up, but I had been, I've been in like a day and a half of meetings and it was a really emotionally draining weekend and the sun is shining and it's warm here. Okay. It's warm in November in Northern Minnesota, like the last two weeks had been about 25 degrees.

So below freezing, we had snow on the ground. And the last couple of days, it has been 50 to 60 degrees and sunny outside 50 to 60 degrees or sunny, like that's practically summer for me. I know it's not summer, but pretty dang close for me. And so this afternoon I had just gotten out of a few hours of a zoom meeting and I'm looking at the sun shining and I'm just like wiped out and I'm like, I just want to be outside.

And I had another meeting coming up and I just couldn't do it. I could not do it. I knew that I was going to be pretty worthless in the meeting that I wasn't going to be able to be myself. And I just, I took a personal day, so I canceled my meeting. I just personally didn't have it in me to show up to this.

And actually, I almost even forgot about this podcast episode. Oops, glad I didn't. But I made the decision to reschedule that meeting and then. Really go out and seek this stillness that I had been missing from sitting in front of a screen the last few days and just from kind of a crazy weekend.

And so I grabbed a couple of journals, so I could do some working up there if I wanted to, or just whatever I kind of went without an agenda. And it's about a mile and a half to get up to the top of this cliff where I can sit in the last of the sunlight. And it was so lovely. It's a, it's a big uphill climb it's equivalent to about 75 flights of stairs.

So it's no joke to get up there. It's a decent sized cliff and it's pretty remote. It's really, really lovely. I go up there relatively frequently so that I can just sit and find rest and find stillness. It's a beautiful place for me to get grounded with the earth. Cause it's really. I mean it's stone. It's like huge stone steps and, It's just amazing. It's just this deep place of stillness for me. And I love to sit there and the quiet, I love to listen to the wind. it's really a place for me to go and recharge. And so I went up there, I brought a blanket, I brought some decaf coffee, laid it out and just sat and soaked up. The son ended up having a lovely conversation with a friend and I just felt so much. Better, even within moments of getting up there where I could just breathe, I could just relax.

I could lay my body out on this rock and just feel myself melt into the weight of this rock. And actually even this little chipmunk, I've never had this happen before. It was like, So curious about me and it was like a foot away from me. It kept coming up like really, really close to me, which is not typical here because it's a pretty wild place.

I know sometimes in parks and things at might be a little bit more typical, but this was crazy. I've never had one get that close to me. And I didn't even have food that I was offering it. I don't know what was up, but it was just a lovely opportunity for me to really remember who I am. And what I'm doing.

And, you know, I took some notes about the mastermind that I'm starting and I'm trying to get all of that put together this week. And I've got a big to-do list. Honestly, I didn't honestly have the time to be going up there and doing this, but I knew that if I didn't, I would be pretty worthless and I wouldn't get a whole lot done because I was just so wiped out. So there's two things I want to encourage you with today. Number one, if you are feeling emotionally exhausted or burned out or anxious or any of the things. Take a little bit of time away, even if it's just a few minutes to get outside and breathe, or maybe it's some time to soak in a bathtub or I don't know what it is that brings you stillness and it helps you find peace.

But it's okay to step away for a little bit, even if you have to cancel some meetings and find your center to come back and find that piece, and I really call it stillness, you can call it prayer. You can call it whatever you need to contemplation forest bathing, whatever it is, find the thing that brings you peace and just really reminds you of who you are and let.

Everything in you, that's just start up, get still. And then second reach out to the people who love you and know you and are there to encourage you. It has been a rough few days for me, actually. It's been more than a few days, but it's been rough for me lately. And there have been. Several dear friends of mine.

Who've just been checking in on me. Who've been reaching out, who've been encouraging me and just really believing in me and in what I'm doing. And that means more than I can tell you. It's so wonderful to know that when I'm struggling or feeling down or even just I'm on the right path, but I'm exhausted.

They're there to help. Bring me up, they're there to encourage me and they are there to believe in me. We all need somebody who believes in us. And I believe that we can help bring that gift back into the world, by believing in other people as well. It's part of why I love mastermind so much because a lot of the people who reached out to me this week have been people I've met in masterminds and I'm currently in masterminds with, and it has meant more to me than I can even describe.

I've never felt so supported in my entire life, but if you don't have those people in your life right now, Here's what I would like to do for you, or even if you do, but you could use some encouragement right now. I've actually set up this cool little thing it's called a video ask. And basically I'd love to be able to encourage you.

Personally now, all you need to do is go to be bright and inspired.com. And let me know, how are you doing? Where do you need encouragement in your life? Where are you feeling emotionally drained? Are you struggling in your business? Whatever it is, it'll allow you to leave a message for me, and I will respond to you personally.

With a video

so go to be bright and inspired.com and I'll drop the link into the show notes as well. Leave me a message, either a voice message or a video message, and don't worry. No one sees it, but me.

So don't worry if your hair is all. Whatever, and you don't got makeup on. I don't care. It's totally cool. Um, just go there, leave me a message and I will send you back a video message with a little bit of encouragement and yeah, I just would love to give back in that way and be there for you because we all truly need someone to believe in us.

Because I know how helpful can be, to be reminded of who we are and that we are capable and that somebody out there cares. And even if I don't know you personally right now, I want you to know that I do care and I am so thankful you are listening and it's the least I can do to encourage you and help you move forward.

So be bright and inspired.com. Go leave me a message. And if you're listening to this in the future, and my podcast is exploded and I'm getting like crazy, crazy amounts of this, I'm not going to guarantee that it'll still be working, but right now in November of 2020, I am responding to everyone. So go ahead, go leave a message.

You can always try. I'm going to do my best. I love that service so much and I can't wait to get to know you a little bit better and to send some positivity and brightness your way. All right, my friend, if you haven't already done. So please subscribe to the podcast right now.

And if you would like to get email reminders about the podcast, when they go live, you can sign up for that@brightentrepreneurpodcast.com slash email. That link is in the show notes as well, would love to have you as an email subscriber so that you never miss an episode. so with that, my friends, just remember we are brighter together and the world needs us, so let's go out and make it brighter.

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Interested in a Clarity Coaching Day? Send Jamie a DM on Instagram @JamieMSwanson

Sign up for podcast  email reminders here  >>> http://brightentrepreneurpodcast.com/email

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Transcript:

All right, my friend, how are you doing the fact that you decided to listen to this specific episode tells me that maybe right now you are feeling just a little bit or maybe a lot of overwhelm. In your life and you are hoping that you can find some relief and let go of some of the heavy burden that you are carrying.

And that's what I want to talk about today. I want to talk about a few things that I do to help overcome the overwhelm and move forward with clarity, focus, and energy.  it's that time of year when it's really easy to feel incredibly overwhelmed. And this year is especially stressful. Not only is there a global pandemic, just as a reminder as if you could have forgotten, but we've got the elections coming up just around the corner and the holidays come soon after that.

And so she feels like everybody and their sister are launching something right now, or really trying to, do what they can to prepare for the holidays. And in some places it's been especially rough because a lockdown has been starting again. In fact, I just talked to somebody tonight who is struggling because they are now in lockdown in their area and they can no longer.

Do their brick and mortar store. And so their income has fallen away and that's coming in this fourth quarter when income is usually really high, especially for retail stores. So I want to talk about this because it's really easy when we feel overwhelmed to just want to burn it all down, to go back to working for somebody else to give up and to just throw in the towel or worse yet to just.

get burned out and not do what you know you need to do. And self-sabotage really indirectly, but very noticeably. And I want to help you avoid the self-sabotage. I want to help you avoid wanting to burn down your business. And I want to share the one thing that has been helping me in a huge way.

As I have been restarting my own business and dealing with the overwhelm as well, because it's definitely been a difficult year for me. So the biggest thing that I have been focusing on that's been helping is when I am working in my business, I'm really paying a lot of attention to the activities and the things that I'm doing that really light me up in a big way and give me energy versus the things that really drain my energy.

And I talked about this a little while back, but you know, there's something I want you to remember is that, you know, it is never too late for you to make a plot twist. And the story of your business, you can pivot at any time. Now I know in my old business, it didn't even cross my mind to consider doing things differently.

I had a course, I had a membership. I had a challenge that helped me get people enrolled in the course, and it was all working really well. And it never really dawned on me to think, huh, is there something else that I could be doing that was more aligned with my zone of genius?

That brought me energy instead of sucking the life out of me that last year, before COVID hit. I spent several months really transitioning away from a launch model and into an evergreen model in part, because launching is risky and I had a. Well, I mean, it was still a good launch, but it was a bad launch compared to what it should have been and ended up being about 30% of what we normally got because Facebook had made a little bit of a change and it threw my whole challenge out of whack.

And, basically, without going into all of the details, we spent a ton of money on ads and I'm talking like $45,000. And we knew we could do that pretty comfortably because we had done several launches in the past and knew that if we had a certain number of people signed up, we were likely to make a certain amount of income.

Well, because of this Facebook change, which basically made our challenge not work as well. w barely worked at all was super disappointing because Facebook wasn't showing stuff to people in the same way that it had been. We only ended up getting a third of the results that we were expecting to get.

Now, thankfully, we still made far more than the 45,000 we spent on ads. But it was really a big pillow and it showed me how much risk is in a launch model. Even when you have things, prepared, even when you've done it several times over, there's always things that can shift. And we hadn't launched four or five months prior because we were only launching a couple of times a year.

And so there's just so much risk that you put when. You make the majority of your money in a launch. Honestly, I really love the excitement and the connection that happens when you launch.

And I love running challenges because I get to work with so many people. I get to see so many people getting results and it just feels really, really good when you can make a massive impact on your industry and see literally. Thousands of people getting results. It's amazing. And then to have them turn around and buy your product afterwards is just cool.

You get to make an impact and you get to make an income. And it's just a beautiful thing. However, I just didn't want to deal with that risk anymore, because that was really a significant blow. Like, well, he lost multiple six figures of income because of that one little change that happened in Facebook.

So we decided to move to an evergreen model and my team, and I spent several months switching everything over and changing things up. And honestly, it was really a struggle for me because. There's something about having stress, which sounds terrible. And I really hate that this is how I am, but there's something about having a healthy amount of stuff where you're on a deadline.

You've got to get things done, yeah. Act into a corner and you've just got to make magic happen. I, I do my best work. Under those settings as much as I don't love that fact. for example, right now, as I'm building a new business and money is incredibly tight, I'm finding that my best work is coming out because I'm, I've got to do it.

Like I have to make this work and I need to make it work fast. Or we need to make some massive life changes

right. Despite the fact that I really love launching, and I love the energy and I do some of my most creative and best work with it. We decided to make the switch to evergreen and it wasn't quite the same energy because number one, when you go evergreen, you're not interacting with people one on one in the same way.

And I didn't have 5,000 people doing a challenge in my free group all within the same week. And it really. Was a huge drain to my energy. Now I don't regret it. And I actually believe that having a steady stream of income in your business, especially if it's a recurring stream of income is incredibly valuable to help offset those launch, you know, the launch variability and to really bring in a bunch of consistency and remove the anxiety from your business.

However, I found that setting up an evergreen funnel and doing all of the assets for it. It did not light me up. It did not excite me in any way. I didn't realize this at the time, but the main reason that it drained me so much was not because of the technology or any of that.

It was because my zone of genius is in connecting with people and inspiring them and really. Working with them on a one-on-one basis or a very close, intimate way. I love to connect with my people in real time. I don't want to automate my connection. And so all of those months,

when I was working on my evergreen funnel, I was working outside of my zone of genius because I was stuck in the details. I was stuck in the asset creation. I was suck setting up the technology and the funnels and converting everything over from a launch model into an evergreen model. And I was changing up my conversion mechanism at the same time, because what we had done before wasn't working in the same way because of that lovely Facebook change.

And so it was just really draining for me. It was incredibly draining for me. I wasn't sure exactly why I didn't love creating the evergreen funnel until this fall, when I've started paying a lot closer attention to the things in my business that light me up and. I really spent a bunch of time trying to figure out what exactly is my zone of genius.

What are those things that I do because they bring me energy and that I just do so naturally that I don't even realize I'm doing them. And how can I do more of that in my business and avoid doing the stuff that really is far outside my zone of genius and really brings me. It just drains me. It just takes all of my energy away.

And so that I didn't realize that that was why creating this evergreen funnel was so exhausting for me until this fall. So my commitment right now is I am rebuilding this business. has been to be very, very honest with how I'm feeling about what I'm doing. I've tried to be very aware and very curious about what lights me up.

What am I really enjoying doing? What leaves me feeling energized and alive. And for me, I almost always feel my best. After I've been directly working with people in small groups. And when I've been working with people one on one, that's why I enjoy doing the clarity coaching days so much. That's why I love doing masterminds.

And I am so excited about getting the brighter together, mastermind up and running, which should be happening super soon. And I am so. Like, I'm just so excited about how I'm doing things. And honestly, it's only been what, three and a half months at this point, and I've already kind of done a little bit of a plot twist.

Like I haven't given up on the bright future method workshop in any way, shape or form completely, but I don't think that's going to be my main focus. I believe that the masterminds that I am creating and I'm starting with one, but I eventually want to have multiple groups. I believe that this mastermind that I am creating. Is going to be nothing but light and easy for me to run. I know that after every single meeting we have, I am going to be filled with energy and literally energized. I'm not going to be exhausted. I'm not going to dread showing up. And because this is so deeply part of my zone of genius, I know that serving my people and.

Really helping them get the growth that they want to have in their business. And being able to work with a small group of people for the next 12 months, at least twice a month is really exciting to me. I know it's going to just bring me so much joy and that when we're working out of our zone of genius, we're going to help other people get their best results as well.

So as you are looking at your business and you're looking at all of the things. And, you know, sometimes there are seasons when you're just getting you're done and you know, you just need to get through it. Like, I'll be honest. It is really exhausting to always be worried about cashflow and how can I keep bringing it in more?

And how can I bring it in more and say, Oh, do I want to do this? Do I not want to do this? All the questions are exhausting. All of the emotions. Oh my goodness. The emotions that you have when you're starting over or. At any point, really? They never go away, but they seem especially acute when you're starting over ban, they are exhausting.

But I want you to know that it's never too late for a pivot. It's never too late for a plot twist in the story of your business. And when you find those things in your business that just light you up. Do more of them. And when you find those things that you feel like you just have to do, cause you just have to do it when you're working out of that sense of obligation and should ask yourself, is there another way.

Could I accomplish the exact same things in a different way. So as you're going into the next few months, when overwhelm is very likely to be high, and there's going to be a ton of obligations on your plate, both personal with the holidays.

And business with the end of year stuff and just all of the things, Be really mindful as you, you go through it of the things that you're just dreading and of the things that you just love doing. And if you're at the point in your business, this where you don't love doing any of it, because you are just burned out and exhausted.

The best thing you can do is to take a few days and step away. If you can take an entire week, that would be even better, but at a minimum four days, step away from your business. Don't worry about it. Don't think about it. Do what you need to do, you know, if you have lessons to teach or something, accord them in advance, but take a few days and step away from your business and just make space and just let your brain.

Rest. I mean, literally don't sit and try and figure things out. Don't think, think, think, think, think, go play, do the stuff you love, spend time with your family, whatever it is. And I just did this, this weekend in a mini form. I took two days completely away from my business, which is hard to do when you're starting over and everything is crazy busy.

Right. And I mean, completely away, there was no checking email. There was no responding to messages. It was like, Off grid only, not really off grid. I was off the business stuff and just totally, being present and taking time to rest and do the things that I love that really fill me. And it was the best thing I could've done.

I came back so energized and I came back so focused and you might need more than a few days, but just know that, you know, you're probably burned out if you don't enjoy everything. And if you really. Go on rest and you make the space and you come back and you still don't love anything. Then it's probably time to ask yourself, what are the kinds of things you might love?

What other things could you be doing if you weren't doing this? And don't be afraid to create a business that is perfectly aligned with who you are and what your goals are in life. Because when you do that, It becomes so much easier when your business is created to be perfectly suited to who you are and what your strengths are.

It doesn't drain your energy. It's not a burden. It is a. Joy. It gives you energy and you get excited to show up and do the work. And that's what I want for you now, you know, there's always going to be some tasks that you don't love doing, but that's where you start to outsource. That's where you build your team.

That's where you hire other people who are lit up by doing that thing to come in and work beside you. I know how hard it is to get out of that messy middle. And I know how hard it is to make space and really breathe. But if you continue to operate out of a sense of obligation and you live in that place of overwhelm for too long, Eventually it is going to catch up to you. It's going to cause massive problems for you, either in your business or your personal life or your health, whatever it is, but that's not why you started your business.

You did not start your business because you wanted to live in a constant state of overwhelm. You started a business because you wanted to make an impact. You wanted to do something that you love. You wanted to design a life. That's incredible. So, if you're looking at your business and your life right now, and it's not what you thought it would be, and you're just feeling defeated and overwhelmed, know that it can get better.

Use the process that I outlined in this podcast episode, to help you start finding hints as to what it is that might let you up, how you might want to change. And then when you find those things that bring you energy double down on them. And ask yourself, how can I bring more of this into what I'm already doing?

So for the bright future method workshop that I've been teaching, I've found, I don't love teaching lessons. I mean, I love helping people get results. And so that's part of it, but I love. The Q and a side of it. I love when we get together on zoom and we do these coaching calls and we walk through the material together and make sure everybody's understanding it and applying it to their businesses.

And I love seeing the aha moments that happened from that. And I played some for you here on the podcast, just a couple of episodes ago. And so what I've been asking myself, Is how can I do more of that in the business? And so that's why I'm launching the masterminds and that's why that's going to be more of the focus.

And I've even been thinking, huh? Maybe instead of teaching the course, maybe that's just included in the mastermind. I don't know. I don't know. I haven't decided those things yet, but I'm asking myself the questions and I'm asking myself, how can I bring in more of my zone of genius into my business?

Because then I know it's easy. It's the most important question you can ask yourself to truly create a business that you love and that gives you the lifestyle you want, and that helps you make your greatest impact in the world. Because when we're working from our greatest strengths, we're going to have our greatest impact so my friend, if you are struggling to find clarity or maybe you've discovered, gosh, I love these things, but I don't know how to bring more of that into my business. Or maybe you just have so much stuff going on that you can't even take the time to sit and figure out. What you really should be focused on, or you just get so overwhelmed when you're trying to figure all out.

If you'd like some help, And would love to do a clarity coaching day with me. You can reach out to me using the contact information. That's right here in the show notes. And what we'll do first is we will do a 30 minute clarity consultation. That's totally free just to hear kind of what's going on and make sure that I'm going to be able to help you get clarity and move forward.

And then if we both feel like it's a good fit, we will schedule a day to really sit down and go through whatever it is that you are working on and really help you get clarity and try and figure out how you can take your zone of genius. And go deeper with that in your business. And if you need to make some sort of business pivot, if you are ready for a plot twist, I'm happy to help you figure out the strategy that can take you from where you are now and gently redirect your energy so that you can create a business.

That's. Truly aligned with who you are, that's light, that's easy and that's simple for you to run so that you can scale it in a big way. So just reach out to me, use the contact information in the show notes, and we can talk about moving forward. Would that my friend, I want you to remember that we are brighter together and that the world needs us.

So let's go out and make it brighter.

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

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Transcript:

I'm three and a half months into starting my brand new business and pivoting after COVID made my old business a COVID casualty. And I took some time to really sit down and document what I have learned. In the first 90 days of starting over. And it's not exactly what I thought I would learn. Now, this is kind of a follow up because the very first episode in season three is all about my goal for making a 30 K and 90 days.

And so I'm happy to, I've made $31,386 in the first night, 90 days. And it's still continuing to grow, which is. Super exciting, but I want to tell you what I have learned because even more important than the money that has started coming in from starting from scratch, starting at the beginning. Um, yeah. Is the things that I have learned have been so incredibly valid you bowl, so if you find yourself starting over, because you've had to make a big pivot, or if you work with entrepreneurs who are just starting out, I think you're going to find this incredibly valuable so that you can serve them better going forward.

I think the biggest surprise to me was how much the emotional journey really affected everything I have done since starting over, when I'm having an anxious day, it is really hard to make good decisions and to do what I know I need to do, because at this point in my business, I've been running an online business for almost 10 years full time. and I know what to expect. I know what to do, but when you're starting from scratch, it's so much more intense, especially if you've gone through something really difficult, like COVID taking out your business like I did, or whatever else it is.

It's just incredibly emotional. And I was surprised at how much that affected my ability to do what I needed to do to come and sell from a confident place or whatever it was when I was feeling good and feeling supported, man, I could courage it, but those days when I was really questioning myself and I'm just going through the normal, emotional roller coaster, like when you launch.

You know, that first day is really exciting, but then after you put yourself out, there you go through that. vulnerability hangover on day two because you put yourself out there and now you need to see if it's going to work. And it, even though I know that happens and I've known that for years, It felt far more acute this time going through it than it did before.

Because number one, things were not proven. Yeah. Like I was trying to prove a con. And so there was a lot more uncertainty as to whether or not people would buy what I had to sell. And it felt a lot more like a Rite of passage. I had to be really careful not to internalize the results. As meaning something about myself.

Like I, my brain wanted to say, Oh, this means that you're worth it. This means that you can do it, or you can't do it, or you're going to be a failure. You know, all those stupid things that our brains try and tell us. I had to continually remind myself that whatever the outcome was. It didn't mean anything about who I am a failed launch.

They weren't failed. But if, even if I had a failed launch, it didn't mean that I was a failure person or whatever else. And my brain kept trying to give me these messages. And thankfully I'm aware of it. Yeah. But for somebody who's newer. If you're working with new entrepreneurs who are starting something from scratch, be aware of that and really speak to it to that because I could very easily see where somebody could get pulled off and away and give up or never actually launch or sell their thing because they be so afraid of what it might mean about who they are.

So definitely you want to normalize the emotional experience that's going on at the beginning. You know, the other thing is that when you're launching something brand new, there's just so much less validation. I launched my course to basically 52 people on an email list.

And so 52 people is not a lot of people. So even though my conversion rate, it was very high for a product that was 1299 when I sold it. I sold over 15% of the people who are on my email list into the course, which is a huge percentage.

It's still felt very, very low because there just were so many fewer people. I mean, it's launching to 52 people feel so much quieter than launching to 5,200 people. Right. Cause you know, if I had the same conversion rate, I'd have had 100 times more sales than I I had, if it would all hold.

And I would have been hearing ping, ping, ping, you know, so many more times than would just 52 people. So even though the conversion percentages look good, you just don't feel it in the same way. And it's not that much more work to launch too 5,200 people as it is to launch to 52 people. So it can be really crushing if you.

Don't have the right mindset and don't have people around you to step up and support you through that transition. So that's the first big takeaway is that, um, you really have to pay attention to the emotional experience, have your support in place. And if you are teaching. Beginning entrepreneurs, especially, but really, I think this is always the case, but especially beginner entrepreneurs, you've got to normalize the emotional experience so they know what to expect and they know what's normal because of course it's going to feel.

Difficult because they're stretching outside their comfort zones. They're doing something they haven't done before and people need somebody to believe in them. I needed my friends in the mastermind that I'm in to believe in me and remind me of who I was. Um, for those of you who are listening, who are those friends of mine?

Thank you. Because it meant more than you can know. Okay. And I knew what I was getting into, so I can only imagine how hard that is for somebody who is brand new. All right. The second big takeaway that I got in the first 90 days was that you absolutely have half to nail the offer and your messaging.

Beyond anything else. This is absolutely the most important thing ever. You need to have something that people want and you gotta be able to tell them what it is and why it's important to them so that they will buy. If you've got your messaging nailed, you can fly. I really believe that most people are stuck.

Not because they don't have something of value to sell, but because they just don't know how to. Message it, they don't know how to explain to other people what that value is in a way that makes them say, Oh my gosh, I need this. I want this right now and I'm going to go buy it. So you've got to focus in on your messaging and your offer, which leads to me to take away number three, which is sell.

Sell, sell your stuff as much as possible. Now, the reason I say that is because your message, the gene becomes more and more clear. The more you actually sell your products, because you're going to hear more of the objections. You're going to hear more, both hesitations. You're going to have conversations with your people that help you see.

Oh, you know, this makes sense. Like, I didn't even think of that. So for me, one of the big hesitations, that should be obvious to me. Like I know this, but it just didn't strike me as something that was, that was that important right away was that people are like, well, I've taken all the, are there things, how is it different?

And how much time is this going to take? Because I am so swamped in the messy middle that. I don't have a lot of time to put towards this. I'm already doing 20 different things. And so those two things alone, like, of course I know that, but having heard that over and over from people, as I was telling them about my work shop made me say, okay, I definitely need to add this to my messaging because when I overcame those objections, then people are like, Oh yes, I absolutely want to be a part of this.

And I did not get that clarity until I was actively selling my workshop. So the more you can sell the clearer, your messaging is going to be the faster you're going to gain momentum and get success. So sell, sell, sell, sell, sell as much as you possibly can. Now. Along those lines, kind of a second bullet point about this is ideally you want to be selling one to one early on.

Now. I know you can't scale that. I know that you can't do that forever. However, If you are not having one-to-one conversations and you can, can't sell your stuff to a single person, there is no way you are going to be able to sell it to the masses. You've got to be able to speak to a single person. If I put you in front of your ideal client and you can't get them to buy and they can't see the value in what you're doing, your messaging is way off and.

You're not going to suddenly start getting sales. If I magically put you in front of that was end of your ideal people. You've gotta be able to sell to one person before you can sell to the masses. So do that as much as you possibly can. at the very beginning, which leads to my fourth takeaway from the first 90 days of starting a new business, is that relationships and trust is the most important thing.

However, when you are building a new audience, you need to get personal. You need to be very. On the front lines, you need to be reaching out to your people, talking with them, finding out what their real struggles are. Like. We can think we know something, but when we talk to them and then we hear the exact language that they are using to explain it, it's going to strengthen our messaging.

It's going to help us understand them better. So build those relations, build that trust, get personal. I sent. Gosh, dozens and dozens and dozens of personalized video, voice messages, all the things, and actually reached out personally and had conversations with every single person on my email list and with everybody who I could, that would connect with me via Instagram, via Facebook.

I spoke one on one with as many people as possible, not just to sell to them like that. Wasn't like my primary goal, but to get to know them, to really understand them. And then when I was selling and I felt like it was a good fit for them, I absolutely reached out on a personal level and invited them to join me.

Wasn't pushy, wasn't manipulative. It was just a gentle invitation with an explanation as to why I thought this thing I was selling was perfect for them. So you absolutely need to get personal. Um, and the other cool thing is when you have that relationship and that respect and trust, you really don't need a sales page.

You don't need a fancy webinar with all sorts of psychology in it to convert people. If you have that trust. I ask people coming into my workshop, why they decided to join. And I do this, they have to answer it when they join the Facebook group. And I do this because what it does is it shows me what part of my sales message really resonated with them.

So that if my cart is still open, I can actually go and get real time feedback and say, Oh, this person joined because of this. I better talk about it more. And for the first time ever in a launch, because I got so personal with my people, almost every single new person said they joined because of me because of the relationship that they built with me, because they trust me.

They believe that I can help them get the results they want. And that was what they said, help them come over, you know, make that decision to come over and actually put money down and by enjoying what I'm doing. And so. I mean, I didn't even have a sales page on the first day and it didn't matter because it was all about the relationship.

It was all about the trust that I had built. And so when you are growing a new business and trying to get to know a new audience, you know, at the beginning you can be very personal. No, but as you begin to scale, you need to always keep in mind that you're growing a relationship and building that trust and that those things, Trump.

All the tactics that you could ever do it's better than fancy sales copy. It's better than all these psychology tactics for sales and stuff. Yes. Those help. Yes. Those absolutely can work. But when you have a relationship and trust that beats everything that beats everything. I know you've probably heard it a hundred times, but people buy from those, they know.

They like, and they trust. And I saw that in a big way in these first 90 days. And as I move forward with building my list, I'm going to be focusing on that and a huge way, as much as I possibly can. I'm going to stay as personal as I can for as long as I can. Until I get my messaging, nailed my offer nailed, and I'm ready to start scaling that connection in a big way.

And I think if you look back at season one, I talk a lot about connection. I've been thinking about how to scale connection and trying things for years. So I'm really excited to get all this stuff in line so that I can get to that point. But that's probably another three months down the line in my book, I guess.

We'll see. But for now I know that I'm getting really personal on a small scale. Because when you have the right people in your audience, you can make a lot of money without having a massive list, because it is all based on the relationship, having the right offer and having the right people there for it.

They really want what you have to offer. All right. The fifth thing, the fifth final takeaway that I'm going to share with you today is that the more aligned you are and you create your business to be with your zone of genius, the easier. Everything becomes. And the beauty of starting over is that I can do it however I want to do it.

And when I do it in a way that is aligned with who I am, it just becomes easy. Now I want to be honest. I found myself doing something, namely selling a workshop and teaching a course. and I've always done that. And so that was kind of my default method of making money is to sell a course.

So I started selling this course, the bright future method workshop, and it's awesome. And I, I love what it teaches people. I love how it is, is changing the lives of the students who are inside of it. Like literally changing their lives. If you go back to, the last episode right before this one, you can hear about Brian and some of the insights that he had, and yeah.

I mean, it's just so beautiful to see how the, his life is changing. His business is changing because of what he's learning. It's super rewarding. But what I realized is that I don't love teaching courses. I'm really tired of teaching, but here I am teaching a course, but what I love, what I love and come alive doing is actually.

The coaching calls and the live Q and A's and working with people directly within the workshop itself. When we get on zoom together and we talk about what they're doing and how they're applying it to their business and help them really see how to create a business that's aligned for them. When I'm having that, small group interaction and we're really making super big progress.

That's when I light up. And so this has been a beautiful mirror for me because it showed me that going forward, I'm not going to not teach a course. Like I've got this beautiful course. It's all going to be recorded. I'm going to have all the information. It's not that I'm not going to teach it, but I really want my focus to be more.

On growing the mastermind groups that I'm putting together, these brighter together mastermind groups, because I realized that the most helpful thing for me personally, has been the people in my mastermind who could believe in me, who could support me, me as I walked through this crazy emotional journey of restarting after having my business completely destroyed, who were really there for me.

This whole time and could share their experience. I was just too close to see stuff that was amazing. I just love connecting with people and helping them grow their business. Like, I've love that one on one connection. I know most people, I feel like most people I know who. Are running a business. They're really afraid to have a community because they're afraid of it sucking up all of their time in life.

And they really want to be more hands off. And I'm like, man, that's what gives me life. Like I would sit in my communities, working with people, um, specifically connecting with them over video or over telegram or. Yeah, more real, genuine interaction with people that lights me up. And I know that that's rare, but I am like a people person to the deepest level of my core.

That is part of my gift. That is part of my zone of genius. I know people, I know how to empower people and I love helping people very directly. And so even though I have this, of course, and I'm going to continue teaching it and I really do love how it's empowering my people. I'm most excited about the mastermind groups that I am launching.

And so I launched that on the back end. That was right after the 90 days, right. At the very end. And so those are still actually open through tomorrow if you want to apply to be a part of the first round of mastermind groups and.

My vision is to have a smaller group of no more than 12 people, probably six to 12 people per group that can really go deep with each other, but also, um, I get to go deep with them. I'm really excited to facilitate these groups. And so I know that that will be like the fastest way for people to grow their business because they'll get to share their experience.

Like our experience is the most valuable thing we have and. For me to be able to share my experience with other people in the group, for them to bring their own personal experience and share it. You get to leverage that collective experience. And that's incredibly valuable. That's why I've been able to make more money in the first 90 days.

Then I made in like the first year and a half combined when I was starting out at the beginning. Right. And so, or whatever the number is, I didn't look up the exact number, but it was a long time. I only made, I made just shy of $10,000 the very first year. That I started my business now. I was really happy with that at the time, but now it's like, man, I can do so much more of that so much faster because of my experience.

So creating a space where people can connect together, support each other, share their experience with each other and really grow their business fast. Just, Oh, I'm sorry. Excited. I'm so excited. These are like my baby. And so this, you know, kind of a side note to this whole idea of creating a business, that's really aligned with who you are, is that when you're starting over and actually really any time, you don't have to be starting over to do this, but it was a good reminder that.

I can give my business a plot twist anytime I want. So by taking action and running a course and doing these things, but being really aware of how I was feeling inside as I went through all of these things. I was able to see, Oh, I've always loved running again. Of course not because of the teaching side, even though I am a really good teacher, but because I love working with the people directly, I love it.

Yeah. Answering their questions. I love doing coaching. I love the connection. I love people. I love to love people. I love to be in the trenches with them and it just was a little mirror to me. It showed me, Oh, this is the part I should double down on. This actually makes me feel a lot better about taking a course and putting it on evergreen.

That's more self study. Because then I can separate out the part that's the high touch, the part that is that high level of interaction. And I can spend my focus there, but still be able to reach more people who, you know, may still want to be working on their own with it or whatever. And they can take and run with that.

That's not set up yet. That's a big possibility down the road, but I get to dream. I get to set this up, however I want to do it. And that's just ridiculously exciting and it's been really fun for me. And so, you know, that's that final takeaway is that everything is so much lighter, easier, and so much more fun.

When it's aligned with your zone of genius, it gives me energy when I'm doing the things with people. When I'm working within my zone of genius, instead of sucking away the energy and making me hesitant to want to do this. So it's been really, really. Fun these first 90 days, it has been terrifying. It has been anxiety ridden.

It has been, it's been a emotional roller coaster. There have definitely been down days, but man, it has been so amazing. And even though this year has been so incredibly hard, I am so. Thankful for this new business that I've been creating. I'm so thankful for the new people that I'm working with. They're my people, like, I just love hanging out with them.

I naturally want to go above and beyond with them because they're my people. I just love geeking out. Like I haven't been passionate about photography for a few years. I found that I was more passionate about the business side. And while I love photography, it was definitely a zone of excellence for me.

Being in the zone of genius and being around other people who love similar things, it's just exciting. I want you to get out of a business that feels heavy, that stuck in that messy middle, doing all of these things that you don't necessarily want to be doing and find the parts of your business that really light you up that give you energy and learn to double down on that.

Learn to say no to the other stuff so that you can say yes to the stuff that really just. Makes you come alive and where you can have your greatest impact, which is part of what I love to help people figure out and find. So a great way to do that is to be part of our mastermind groups. I've talked about those for the last few episodes.

If you have any interest in being a part of them and you want to be a part from the very beginning and you want to be surrounded by. Like-minded business owners who can help you get to that next level and scale, and really be a mirror for you. you get to watch all these other people build their businesses as well.

Well, you get to see under the hood of multiple people's businesses, including my own. And it's just, it's just awesome. So if you want to be part of that first group, Applications are due tomorrow, which is October 22nd. And, we'll be starting at the beginning of November.

So definitely go do that. Now, if you've been thinking about it I'd love to consider you for it. I definitely want action takers. I want people with a high level of integrity. I want people who are generous and not afraid to share with other people because obviously a big part of this is sharing our experience so we can all grow our businesses faster.

And I just really want people in there who are committed to building a business around who they are. And. Aren't afraid to do something that might look a little out of the box. you can go to, we are brighter together.com to apply. I will put that link in the show notes. There'll also be a link in the show notes.

If you have any questions about it, you can reach out to me personally. Remember again, I said I'm doing a lot of stuff personally right now, so I would love to have an actual conversation with you directly. About whether or not you feel this would be a good fit for you. And I will tell you if it's not, I am not here to waste your money or your time.

I really only want people in this group that I know will find this to be a no brainer when, and that we'll want to continue you year after year after year. I have longterm visions for this becoming the best online community for entrepreneurs, truly a bright entrepreneur movement. And it's just going to be awesome.

So, all right, my friend, I hope you found these takeaways helpful. I would love to hear your own business takeaways. , things that you have learned if you pivoted and started over or what's working for you today. So if you would like to share that with me and possibly have your feedback featured here on the podcast, what I would love for you to do is join my insider telegram group.

There's a link in the show notes here. Telegram is an app similar to messenger. But it's not on the Facebook platform, which I really love. And that group is where I give a little bit more behind the scenes. I remind you about new podcast episodes coming out, and you can send me comments back on there. So I'm going to be putting a post on telegram, which should be live when this podcast is live.

Asking you about your biggest takeaways from the last 90 days, whether you're restarting your business or you're just continuing to grow what you've been doing, or you're stuck in the messy middle and trying to get out of it. I'm going to ask you to share there. And if I get some good ones, maybe I'll mention your name here on the podcast and share your tip with people.

So, all right, so you go there, check out the show notes so that you can sign up for telegram. just remember we are brighter together and the world needs us. So let's go and make it  brighter.

Wanna learn more?

Free Bingeable Email Course: How to use email only funnels to convert into $1k buyers consistently on autopilot --> https://eversellingemail.com/funnel?utm_medium=podcast&utm_source=bepodcast

Chat with Jamie (anything goes, but I'm especially interest in your questions or feedback about the episode!) https://www.videoask.com/fgg8ofabv

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Apply to join the Brighter Together Mastermind and get all the details by clicking here. 

>>> http://wearebrightertogether.com

Have questions about it? Contact Jamie directly on Instagram @JamieMSwanson

Sign up for podcast  email reminders here  >>> http://brightentrepreneurpodcast.com/email

Join the Insider's Telegram Channel Here  >>> http://brightentrepreneurpodcast.com/telegram

Transcript:

Do you ever wonder if something is missing that you're just not seeing something that needs to fall into place for everything to move forward, the way you want it to, or that there's some hole somewhere and you're not sure where it is or what it is. And you know that once. Everything just comes together.
[00:00:18] It's all gonna fall into place and things are going to fly forward. Well, I had two of these experiences this week and I wanted to share them with you because in those moments where you suddenly realize something that you didn't even see, and it's just like, Oh, of course. And the unseen becomes obvious.
[00:00:44] It can change. Everything. And that's what I'm going to share with you today. this week has been a little bit of an emotional week for me. If I can be completely vulnerable and honest with you, which I always am. But, with launching the masterminds, I never realized how much those meant to me, because it is so, so deeply aligned with who I am. And I feel so incredibly passionate about them because I know what a huge difference being in a mastermind has made to me personally.
[00:01:47] I know I never want to be in business without being in a mastermind again, because I have these experiences where I don't know what I don't know or. Somebody sees an obvious opportunity or pitfall that I didn't even notice that changes everything for me. When I see it. And so I wanted to share a little bit about this week for me one, because I know that when you're doing something new and I know there's a lot of you who have pivoted recently because of all this covert stuff.
[00:02:22] And there are others of you who maybe didn't pivot, but are still growing and stuck in that messy middle. And you can get really, really hard. To push past the resistance. It can be really hard to get beyond the anxieties and you just, all the normal stuff that comes from growing a business and stepping outside our comfort zones.
[00:02:43] But especially as we go closer and closer to the things that are really truly aligned with who we are, it can be especially hard. And I know for me this week I had. an encounter personally, where I reached out to a friend who is very dear to me and we were discussing kind of what I could do with my photography business that I've stepped away from because it's, beautiful asset it's there.
[00:03:10]it, I don't want to just see it disappear and go to waste, but I also feel very, very called to step into this. So we were talking about, you know, some different options I could do with that. And just a number of other things and catching up and talking business. And. He said something to me that totally just blew my mind a little bit.
[00:03:33] And it was such a beautiful and helpful comment and it kind of seems so obvious looking back on it. But in the moment it was really, it was really insightful to me. Cause I was talking about how I just am not fully aligned with the photography business stuff anymore.
[00:03:50] Like my passion is in helping other entrepreneurs who are building online businesses and I love photographers. It's not that I don't love the people. It's just, I haven't been passionate about photography in longer than I'd like to admit. And I've wanted to do a mastermind for over three years. And I'm so excited about that.
[00:04:08] I know that's going to really use my gifts in the best possible way. But I was saying that, didn't want to. Do something with that. Now that would end up being a distraction from the thing that I really deeply feel called to focus on, because one of the biggest things you need to do in order to be successful is focus, focus, and not keep trying all sorts of different things.
[00:04:28] You should not be throwing spaghetti against the wall. And hoping something sticks. You should have a clear, focused, intentional plan for success. That's how you grow fast. And I know what that is, and I've got that plan, but I was also stressing a little bit because cashflow is tight right now. Like I have this beautiful mastermind idea and I know it's going to take off, but I was just, I'm just sitting here saying, well, what if this isn't enough? And what if he can't get us through, the next couple of months or whatever it is.
[00:04:54] And just honestly, I was just having a little anxious freak out and it's. Not something I needed to be freaking out about, but I was, and I mean, it's a legitimate anxiety would starting over.
[00:05:07] It's just, it's been stressful. COVID eight through our savings. And so, you know, I don't have that cushion that I had last year at this time to fall back on and it's causes a lot of anxiety and he said something. So why I used to me his name's Nate. , he's amazing. Yeah. He goes, you know, it sounds like right now, lack of cashflow coming in is actually a bigger distraction.
[00:05:30] Then anything else would be, and that may be the best thing you can do for getting your new business off the ground faster and making decisions from a really healthy place. Instead of asking your city stress place is just to figure out how to make some fast cash coming in, whether that's what the photography thing or, you know, whatever else.
[00:05:50] And it just seems so obvious after he said it. I'm just like, Oh right. Gosh, that makes sense because it would reduce stress. Although if I'm completely honest, I think the anxiety is less about money and more about the fact that I'm launching something that really is close to who I am and the money just amplifies the stress and the anxiety and whatever else.
[00:06:12] But it was such an enlightening and helpful comment to have. And I didn't even see it, it was like, Oh, of course, like that's the distraction. That's what I'm missing. And to have him there to be able to point it out. So clearly to me was super invaluable because then it's like, okay, well, if that's the distraction, what can I do to overcome it?
[00:06:36] Like what has brought me money over the last three months? How can I do more of that while growing my audience? I mean, I'm going to be honest, I haven't done any email list, building things at all. I have maybe 76 people, I think yesterday when I looked on my email list and my stats are amazing. A third of the people on my email list are buyers. That's amazing. Now I just need more of them. Like, it's very clear that I just need my numbers to go up and I know that I'm attracting the right people and that, they want what I have to offer.
[00:07:10] They're getting real transformation. They're already spreading the word about it, but I know what I need to do. I need to grow my audience and I need to make money. So it's pretty clear path moving forward. I know what I need to do to do that, but it just didn't Dawn on me that, Oh, maybe I should take this training that I created.
[00:07:28] And get it out in front of more people and start asking them to opt in to get that. And then following up afterwards with it to make some money and do some more sales. Cause I just need more eyeballs. I just need to get in front of more of the right people because I know that what I have works and converts.
[00:07:46] And so now it seems really obvious to me and I wish I would have seen it sooner because. It just gave me a lot of clarity on what my next steps need to be just immediately in terms of list building growth and how that'll tie into my income growth as well. But then, Oh my gosh. On Thursday, Thursday, I was doing a Q and a session with my bright future methods students.
[00:08:10] And this is part of why I want to do masterminds because I love working with people more one-on-one and we do them via zoom. So it's almost more like a coaching thing than it is just like a Facebook live Q and a. And I want to play this moment for you because this was a moment where. I was talking with one of my students.
[00:08:31] His name is Brian. And, it was just this beautiful moment where he had laid out his framework for helping teach volleyball coaches. And it was a great framework with all of these processes and like all of these really valuable things that.
[00:08:47] Are basically how he coaches it's his unique method for running his volleyball teams. He's a college volleyball coach and it was awesome, but I noticed something very good, obvious that was missing. And I want to play this little clip for you. It's of that moment, because I think.
[00:09:06] You and others like you, who are listening to this podcast, there may be things that you don't even realize you're good at that you don't even see are opportunities in your business that you're missing. And once you see them, Everything starts to fall into place. And this is something that is absolutely central to Brian success.
[00:09:31] And I know that as he leans into it, it's only going to make him more and more successful. And I know he's going to get better and better results for his coaches. And so before I say too much, let me play this clip for you. And you can listen to the conversation on your own. So here it is. Can I, can I also, if there's something else out there, Brian, I don't know if I, if this was in your, you coach B framework. I, I missed it. Yeah. Who are naturally really positive. Really? You've got a wonderful, and I told you that the first time I heard your voice. Yeah. Like it was voice Instagram. I'm like you have a great energy.
[00:10:14] You are a people person. And I get the sense that who you are as an empower of other people. And that is part of why you lead so well. And you do have these processes and you have all these things to streamline it. But I think, you're and I could be totally wrong. So just like disregard if it's off, you'll know inside, but my guess is that you are doing something because it's who you are that you might not be teaching.
[00:10:44] Because you don't even realize the power of it because it's, you're not doing it. You're being it. You are encouraging your people. You are empowering your people. It's not just the systems. It's how you are giving the feedback. It's how you're validated. And I don't know if that's in your methodology or not.
[00:11:03] Well, it's, it's what you're describing is true. Like, I think that that's how I am with my players, coaches, et cetera. So I, so the question is, do you address that in your framework? How do you address who I am in my framework? No, no, no, no, no. The, the empowering part, the part, the things you say, the way you encourage the way you Oh, okay.
[00:11:26] I see what you're saying. So basically the way that I teach, the way that I coach. Yeah. Like how, Oh yeah, I haven't talked about that, but that's a great point. So that's a great point. I think your secret sauce is not all of these beautiful processes. They're gorgeous. I think the reason you're amazing is because of who you are and you don't even see yet because it's just you being that.
[00:11:55] And so here's, here's, here's how you find that. It start to get really intentional about thinking about how do you interact with your players. And we're good. I'm an empower. You're an empower I can tell. And so you'll see some of that later in the course, because you're going to be like, Oh yeah, of course, of course, Maddie is another one.
[00:12:13] She's already doing this and empowering our people, but you are a natural leader and you're helping them become lean. Cause you can take a jackass coach and they can take your process and go through it. And they're not going to have a winning team because they don't know how to lead. It's, you know, it's funny, you said that not to toot my own horn, but my, one of my fingers, one of my players asked me the other day was like, can you give us another motivational speak?
[00:12:34] It really helped me. It really made me feel good about myself going forward. And I'm like, Oh yeah, sure. I do that. Like, that's I that's what I do. I start every practice with, like I say something I, I inspire, I do what you say. Like I'm really passionate when I, with anything I do. I'm really passionate. And I think that my, my, my players love that.
[00:12:48] And my, and coaches that I work with. Love that too, but I, I don't, I never really. Considered like an added as a factor. That's just what I do. So yeah, in your methodology, is it? No, but it should be, it should be exactly what you're teaching. Like this stuff is great and they need this stuff to be effective, but this is not your secret sauce.
[00:13:06] Your secret sauce is knowing how to empower people. And of course you don't see it because it's just what you do because that's who you are. So how can you help people become that if they don't naturally have that in them? Wow. That's really good. Okay. So where do I put that? Like, that place is everything.
[00:13:27] If you think about it, like that's well, that's my secret sauce. Yeah. Not that's my zone of genius as you call it like that, that's pretty sick. Okay. So I got it. Where it, where does that go? Like, that's good for that. That would be my unique methodology right there. They're like, that's it. No one can touch that except me, I guess.
[00:13:44] Right.
[00:13:45] part of why I wanted to share this with you. And the story about my own obvious thing that I was missing is that sometimes we are so close. To our business. We are so far on this, that, and the other thing that we miss, the obvious opportunities and the obvious pitfalls. That may be clear to somebody else who has that experience.
[00:14:15] I can see from the outside and say, Oh my gosh, this is obvious. I know you, I know your business. this is what you need to be considering, or this is the distraction, or this is your gift. This is where you need to lean. Yeah. And getting those moments of insight. Are some of the most valuable moments of insight you can get, because sometimes those are the pieces you need to get you unstuck and moving forward and really getting the success that you've been dreaming of.
[00:14:47] This is part of why being in a mastermind is so, so incredibly valuable. This is part of what I want to bring to you as a bright entrepreneur, who is probably doing really well on your own. And I know most entrepreneurs are super independent and I know we think we can do it all ourselves, but you don't know what you don't know, and you don't know how to get to where you want to go, or you would be there right now.
[00:15:16] And what I have found is that it is more valuable for my business alone. Like literally I can point back to all the different places where I have made my money back time and time again, year after year, I've invested, this is my fourth year in stews mastermind. And every single year I can point to at least one common.
[00:15:38] And if not multiples that have made me more than the very expensive. Fee that I pay to be in this mastermind to the point where that is my most important investment in my business year round, I will cut everything else out to stay in this. Now that might seem weird because yes, it's friendships. Yes.
[00:15:58] It's conversations. No, it's not necessarily specific content, but the conversations that happen there. The ability to get to know other people and watch them grow in their businesses over years and really get to see under the hood of all of these other people, also growing businesses to see what works, what doesn't to grab the best parts and incorporate them into your business to avoid the pitfalls that they run into and really to leverage the collective experience that.
[00:16:33] Is so valuable for growing fast. It's priceless. It's genuinely priceless. And up until now, there haven't been a lot of masterminds that were less than $25,000 a year, or that were open to people who were making less than half a million or a million dollars per year. And so that's a gap that I really wanted to fill now.
[00:16:57] I am starting these up. I'm hoping to do them starting the week, the first week of November. And I'm only taking applications for this first round through October 22nd, so that I can curate them and make sure to get back to people and have them ready to go for that first week in November. And I hate for you to miss out and not even know what you're missing out on.
[00:17:19] I know that 2020 has been one heck of a hard year, and I know that we y'all want 20, 21 to be, amazing. And I truly believe with all of my heart that joining a mastermind is that right? Best way that you can ensure that you are going to be as prepared as possible and ready to rock 2021. So I'd love to invite you to apply, to be a part of the mastermind. Now I'm not going to take everybody because I really want to make sure that people can contribute. But the main things that I'm looking for are integrity. I'm looking for action takers.
[00:18:01] I'm looking for people who are already selling something and know who they want to sell to. And I'm looking for people who are generous and not afraid to share what they know with others who are going to be honest with themselves and honest with the other people in the mastermind. We're going to meet twice a month for two hours each meeting and it's going to be so incredible. I'm so excited. I am so excited for what I know is in your future as you join this mastermind, because there may be things like I talked about in this podcast that you don't even realize that you don't know that could change. Everything for you, or maybe there's something that's very obvious to me or one of the other people in the mastermind that you're doing that is absolutely holding you back from the success that you're after.
[00:18:51] And as soon as you realize it and step away from that, things could take off. You just don't know what you don't know because you have limited experience. So when you can surround yourself by other like-minded business owners who can help you get to the next level and scale your business, because you can tap into their experience as well, and you can watch what they are doing in their business.
[00:19:18] It's priceless. It's priceless. And I would really hate for you to miss out on this and experience massive FOMO and keep struggling and stay stuck, where you are. And I know that there's a lot of people out there and maybe you're one of them who would love to be a part of this, but know that like money is super tight.
[00:19:41] Like I know I am in that boat and I know what a sacrifice this is to be in it. In fact, I have somebody who's like, maybe I can sell my long arm quilting machine because I really want to be in this. And I know that it's expensive, but I know that would pay off. she's trying to say, how, how can I do this?
[00:20:02] Because she sees the value. And she knows how much that could help her in her business to have that community, to have that insight with her for the next 12 months. And that's what I want for you. I know that it's hard. I absolutely do. I have a payment plan to help those of you who are pivoting to make it more easy to pair.
[00:20:27] But I want you to know that this is a literally the best investment you can make in yourself and your business. And I know personally from experience, I know it's terrifying. I almost puked when, when I got the news that, I was, accepted into Stew's impact mastermind because it was so much money and we were not making a lot of money. We needed every penny and, it was terrifying. It was literally terrifying. And I remember feeling so much fear but. we tripled our business in literally 18 months, and I know without a shadow of a doubt, it's because of the advice and the support that I got in that mastermind.
[00:21:05] And that's what I want for you. So my friend, if you would like to consider being in the mastermind, I would love to have you, you apply simply go to, we are brighter together.com and you can get all the details there and apply. Please do so by October 22nd, I'm going to be curating the applications after that.
[00:21:26] And if you do apply after that time, I can't guarantee you will be able to get in. For the first round when we are starting that first week of November, I don't have the exact date. if you have questions because I know that this is a big investment and it might not be clear to you, I would love to chat with you about it.
[00:21:45] I'd actually really love to have a conversation, not just a quick little message. I do have a link in the show notes that you can use to send me a little message via video. we can set up a time to meet or chat back and forth that way, or you can reach out to on Instagram. My link to that is also in the show notes and we can, I can either talk back and forth there, or we can set up a time to jump on zoom and see if it's a good fit for you, because I definitely want it to be a good fit for you.
[00:22:11] I don't want you to regret making this decision, but at the same time, I don't want you to regret not doing it. Because you were afraid or because you didn't think you could afford it. When I know that man, this has changed my life and my business in ways I can't even explain. And I know that that can be the same for you.
[00:22:31] In fact, if you want to hear more stories about how valuable a mastermind is in the last episode, I actually had people from the mastermind that I'm in now. Not one that I lead, but one that I pay to be in with Stu McLaren, I asked some of the other people who are in the mastermind to share why they continually invest in a mastermind and what value that brings yes to them.
[00:22:51] Especially as a really successful entrepreneur, who knows what they're doing. Of course they know the strategy. Why would they invest in a group like this? If they didn't also see the value. All right. My friend, we are brighter together.com. That's the link to the application would love to consider you for the mastermind.
[00:23:09] Do not hesitate in any way to reach out to me personally, I would be happy to have a discussion with you to see if this is something that you should be a part of. And with that, I just want to remind you that we are brighter together and the world needs us. So let's go out and make it brighter.

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