Breaking Marketing Insights (BMI) – Détails, épisodes et analyse

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Breaking Marketing Insights (BMI)

Department of Marketing-Royal Holloway, University of London

Business & Entrepreneuriat

Fréquence : 1 épisode/41j. Total Éps: 10

Welcome to Breaking Marketing Insights (BMI), a podcast series by the Department of Marketing at Royal Holloway Business School, University of London. BMI brings you cutting-edge research insights and best educational practices from leading marketing experts, both within and beyond our department, exploring the latest trends and strategies shaping the marketing world today!

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Ep. 10 - When Retail Becomes Ritual: Rethinking Korea’s Pop-Up Phenomenon

Saison 1 · Épisode 10

lundi 24 novembre 2025 • Durée 22:33

In this tenth episode of BMI, we are thrilled to introduce Nayoung Yoon as our guest. Nayoung is a PhD candidate in Marketing at Aalto University in Finland and currently visiting RHUL. Nayoung studies experiential marketing and the critical examination of excess and desire in contemporary capitalism. In the episode today, Nayoung will share with us about her fascinating research on Korean pop-up store boom-a retail trend that’s not only about shopping, but also about spectacle, emotion, FOMO and more. Nayoung will explain why this retail phenomenon is so unique and what implications it has for marketers and retailers.

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Ep. 9 - The (British) Royal Family as a Brand

Saison 1 · Épisode 9

lundi 29 septembre 2025 • Durée 20:32

In this ninth episode, we are thrilled to welcome Pauline Maclaran, an Emeritus Professor of Marketing and a consumer culture expert at Royal Holloway, University of London. Pauline’s research explores the fascinating intersections of marketing, culture, and contemporary consumption. And today, Pauline takes us behind the scenes of how the royals have adapted to life in today’s consumer-driven world. In this episode, we chat about:

- What inspired Pauline to study the royals through the lens of consumer culture

- How the monarchy works like a brand

- The five dimensions of the “Royal Brand” - Why people across the world stay hooked on royal events

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Ep. 8 - Rethinking Marketing Education in the Age of AI and Ethics

Saison 1 · Épisode 8

mardi 22 juillet 2025 • Durée 27:56

In this eighth episode of BMI, we sit down with Dr. Lucy Gill-Simmen, Vice-Dean for Education & Student Experience at Royal Holloway Business School, to explore her recent publication in the European Journal of Marketing. We discuss how marketing education must evolve to meet the demands of today’s tech-driven and socially conscious world. From the impact of AI on learning to embedding ethics and sustainability in practice, Lucy shares how a sociocultural and praxis-based approach can prepare students not just for their future employability, but for responsible and reflective marketing practice.

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Ep. 7 - Behind the Canvas: Understanding Global Art Markets

Saison 1 · Épisode 7

jeudi 22 mai 2025 • Durée 22:07

In this seventh episode, join us exploring the art market with Dr. Derrick Chong. Derrick is a Senior Lecturer in Marketing at Royal Holloway, and he has a deep and wide-ranging expertise in the field of art markets. He is also a contributor to the book Global Art Markets: History and Current Trends.

We chat about how art markets differ around the world, what’s changed over the years (some of it might surprise you!), and how digital art and NFTs are shaking things up. Derrick also talks about how online platforms have uniquely impacted art transactions compared to other sectors. Hope you enjoy this episode.

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Ep. 6 - Cultural Appropriation

Saison 1 · Épisode 6

vendredi 25 avril 2025 • Durée 28:08

In this sixth episode, Dr. Paul Haynes from Royal Holloway Business School discusses "cultural appropriation" as a timely topic in the contemporary marketing discipline. Paul first explains what is meant by cultural appropriation with real-life examples and how it differs from just borrowing other cultures and its relevance to cultural repurposing. He then gives a range of real-life cases about cultural repurposing being implemented by different marginalized groups, and offers valuable advice to global brands in avoiding cultural appropriation and dealing with different cultural themes.

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Ep. 5 - Learn More About E-Commerce Recommender Systems

Saison 1 · Épisode 5

samedi 22 mars 2025 • Durée 17:08

In this fifth episode, we sit down with Dr. Xing Fang, who is a Lecturer in Marketing at Royal Holloway-University of London and recently published a research article in the Journal of Marketing. His research explores how information cues within recommender systems influence consumer search and purchase behavior on e-commerce platforms. We discuss key insights from his study and how businesses can optimize their recommender systems by strategically managing the information they present to consumers. Whether you’re an e-commerce professional, a researcher, or simply curious about how recommendations shape online shopping, this episode is packed with valuable takeaways.

Related article: Fang, X., Kim, S., & Chintagunta, P. K. (2025). Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior. Journal of Marketing. https://doi.org/10.1177/00222429251326941

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Ep. 4 - “Care” and “Carewashing” in the Contemporary Marketing

Saison 1 · Épisode 4

samedi 22 février 2025 • Durée 19:50

In this fourth episode, Marketing Professor Andreas Chatzidakis from Royal Holloway-University of London discusses “care” and “carewashing” as a growing concern in the marketing field. Andreas first explains what are meant by care and carewashing and how they are relevant to markets and marketing. He then highlights some dangers for firms involved in carewashing practices with real-life brand examples and how consumers become more skeptical of this marketing phenomenon.

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Ep. 3 - How Online Counter-Culture is Marketed and Spread

Saison 1 · Épisode 3

mercredi 22 janvier 2025 • Durée 26:41

In this third episode, Dr. Mikael Andéhn from Royal Holloway-University of London talks about his research on online counter-culture. Mikael discusses how these groups use technology to create emotional responses and social cohesion, often resisting mainstream narratives. Mikael also explores the role of technology in spreading these ideologies and the challenges of maintaining meaningful social interactions online. He outlines future research directions, including the study of victimhood narratives and the marketing of radical ideologies.

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Ep. 2 - Unveiling Agnotology in Global Supply Chains

Saison 1 · Épisode 2

dimanche 22 décembre 2024 • Durée 27:15

In this second episode, Marketing Professor Alan Bradshaw from Royal Holloway-University of London shares insights from his recent publication, Could commodities themselves speak? An introduction to the agnotology of the spectacle, which explores the hidden realities of the global supply chains by looking into the intersections of agnotology, the uncanny, and the spectacle.

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Ep. 1 - The Branding of (UK) Business Education and Business Schools

Saison 1 · Épisode 1

vendredi 22 novembre 2024 • Durée 23:34

In this first episode, Marketing Professor Chris Hackley, founder of the Department of Marketing at Royal Holloway-University of London, shares insights from his new book But...How Do You Teach, Business?, which looks at the role of business education and business schools in the (UK) higher education sector since the 1980s.

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Breaking Marketing Insights (BMI) – Détails, épisodes et analyse

Détails du podcast

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Liens partagés entre épisodes et podcasts

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