Brandy – Détails, épisodes et analyse

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Brandy

Motif Brands

Business & Entrepreneuriat

Fréquence : 1 épisode/7j. Total Éps: 127

Top 3% Podcast. Brandy features candid brand and marketing conversations over cocktails with Reilly Newman and Scott Saunders, the rebranding experts behind the award-winning brand transformation studio Motif Brands. Infusing 40+ years of combined strategy and rebranding experience, each round delivers a high-proof concentration of brand positioning, marketing, and behavioral science. Learn to unlock your strengths, align with your audience, and increase your pricing power. Each episode is concise, ad-free, and on the house. Listen responsively.

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Apple Podcasts

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Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

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https://forms.gle/S237AyoG1vj9Wfzj6
128 partages
https://motifbrands.com/
61 partages
https://motifbrands.com/brand-deficit-scorecard
6 partages

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Score global : 58%

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Liste des épisodes récents, avec titres, durées et descriptions.

Rebranding Rebrand: Jaguar, Nicolas Cage, and Thermodynamics of Brand

Saison 1 · Épisode 38

mercredi 20 novembre 2024 • Durée 27:18

What do Jaguar, Nicolas Cage, and Thermodynamics

have in common? Rebranding...

What does that mean for you and your business?

>> Get the Award-Winning Book(Brandy): Amazon

In this episode of Brandy, rebrand experts Reilly Newman and Scott Saunders break down what a real rebrand truly entails and bust the myths that many businesses have about rebranding. Drawing unexpected connections—from Crocs to Nicolas Cage, Lego to thermodynamics—this conversation will challenge everything you thought you knew about brand transformation.

Tune in to explore:

The fundamental difference between a true rebrand and superficial updates
Why rebranding goes deeper than aesthetics—it’s about strategy and identity
What brands like Crocs and Lego teach us about reinvention
How thermodynamics applies to the life cycle of a brand
How brand is perception and what that means for you
Why perception is like energy
Reilly and Scott's opinion on the new Jaguar Rebrand (yikes)
Practical tips for businesses considering a rebrand

If you’re ready to rethink the way you approach rebranding, this episode is a must-listen for business owners and marketers alike. Discover the transformative power of a real rebrand and what it can mean for your business. Cheers!

Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠

About Motif: MotifBrands.com

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Bad Apple: What Rotten AI Advertising Means For Apple's Brand

Saison 1 · Épisode 37

mardi 12 novembre 2024 • Durée 18:23

A $3T global brand like Apple can make marketing mistakes too....

In a world where AI is reshaping industries, branding it effectively can make all the difference. Join hosts Reilly Newman and Scott Saunders on Brandy as they dig into Apple’s latest campaign focused on "Apple Intelligence"—and why it is missing the mark. As Apple users and advocates, they share their expert opinions on why Apple made a marketing mistake.

Where and why Apple messed up
Is this the new Apple brand?
The power and challenges of branding AI in a relatable way
How Apple sees its customers compared to the Apple legacy
Why “Apple Intelligence” ads could undervalue the AI message
How brands can frame advanced tech to better connect with audiences
Insights into positioning innovation without alienating customers
Tips to marketing in a compelling, accessible way

After all, it takes a few bad apples to spoil a bunch....

Listen now to explore how even the biggest brands can stumble with tech messaging—and learn how to get it right for your business.

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Surprise of Brand: The Unexpected Power of the Unexpected

Saison 1 · Épisode 28

jeudi 12 septembre 2024 • Durée 21:54

Did you know your business can "surprise and delight" your customers? Create unforgettable customer experiences through your brand by leveraging this power!

Join hosts Reilly Newman and Scott Saunders on Brandy as they break down how small, unexpected moments can make a big impact on your brand. This episode, designed for business owners and marketers, reveals:

How "surprise and delight" strategies boost customer loyalty and retention
The psychology behind why unexpected positive experiences resonate with consumers

Real examples of brands that have mastered surprise to elevate their customer experience
Small business examples of surprise and delight that you can apply to your brand

Practical ways to implement "surprise and delight" in your brand interactions
How to turn moments of delight into long-term customer engagement and brand advocacy

Tune in now to learn how to surprise, delight, and captivate your audience while driving brand growth and marketing success. Cheers!

Motif Brands: MotifBrands.com

The Brandy Book: BrandyBook.us

+ + + + +

Matt Johnson TEDx Serendipity Talk: YouTube

Bowls inside Product Boxes: Article

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Haha! The Power of Humor in Brand Marketing

Saison 1 · Épisode 27

jeudi 5 septembre 2024 • Durée 31:36

Unlock the marketing potential of humor and see if being funny is right for your brand.

Join hosts Reilly Newman and Scott Saunders on Brandy as they chat about the psychology behind humor and its impact on brand marketing. Perfect for business owners who want to stand out and grow. This episode explores:

How humor enhances brand recognition and customer loyalty
The psychological effects and science of laughter
Strategies for incorporating humor into your marketing
Examples of successful brands using humor to drive business growth
Tips for using humor effectively without alienating your audience
Determining of humor is a good strategy for your brand
Find out the funny ad that Reilly and Scott both love

Tune in now to discover how humor can elevate your brand, increase engagement, and create lasting customer relationships. Cheers!

Motif Brands: MotifBrands.com

The Brandy Book: Amazon

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Brand Is Personal: Improve Your Business and Marketing with Empathy

Saison 1 · Épisode 26

mercredi 28 août 2024 • Durée 30:29

Discover how getting personal with your audience can transform your brand’s impact.

Join hosts Reilly Newman and Scott Saunders on Brandy as they explore the power of empathy in branding. Learn how understanding your buyers' emotions and feelings can create a more meaningful brand experience and positively shape your brand’s perception. In this episode tailored for you’ll uncover:

What emotions have to do with your brand
The importance of empathy in connecting with your audience
How emotions influence the brand experience and customer loyalty
How emotions shape customer perceptions and influence buying decisions
Strategies for creating a brand that resonates on a deeper, personal level
Real-life examples of brands that have successfully built emotional connections
Practical tips for using empathy to enhance your marketing and customer engagement
Actionable tips to enhance your marketing efforts through emotional engagement

Tune in now to learn how to infuse empathy into your brand strategy and create lasting, emotional connections that set your business apart. Cheers!

Motif Brands: MotifBrands.com

The Brandy Book: BrandyBook.us

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PSL Power: What Your Brand Can Learn From Pumpkin Spice Lattes

Saison 1 · Épisode 25

vendredi 23 août 2024 • Durée 24:28

Dive into the seasonal sensation that redefined fall—Starbucks' Pumpkin Spice Latte—and uncover the branding strategies that made it iconic.

Join hosts Reilly Newman and Scott Saunders on Brandy as they explore how Starbucks turned a simple beverage into a cultural phenomenon through masterful branding and marketing. In this episode, you'll learn:

The origins of the Pumpkin Spice Latte and how it became a hallmark of fall
Key marketing strategies Starbucks used to create and sustain the PSL craze
How emotion and seasonality can be leveraged to boost product appeal
The impact of consistent branding and customer engagement on product success
Lessons that businesses of any size can apply to replicate this kind of success
Practical takeaways to inspire innovation and excitement around your offerings
Explore other seasonal phenomenons as well

Discover how to spice up your brand’s offerings and create your own iconic products that captivate consumers season after season. Cheers!

The Brandy Book: BrandyBook.us

Motif Brands: MotifBrands.com

Starbucks PSL History: Link

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In Brands We Trust: How to Earn and Grow Trust Through Brand

Saison 1 · Épisode 24

vendredi 16 août 2024 • Durée 21:55

Explore the pivotal role of trust in transforming customer relationships and driving brand success.

Join hosts Reilly Newman and Scott Saunders on Brandy as they discuss the importance of trust in branding and how it leads to business growth. Learn how effective brands go beyond transactions to cultivate relationships based on trust, influencing purchase decisions and securing long-term loyalty. In this episode, you'll discover:

Why trust is important and what it means for your business
How trust is built for your business
Key strategies for building trust with your audience from the outset
Methods for maintaining and deepening trust to ensure ongoing brand loyalty
Brand experience and trust
Best practices for restoring trust after mishaps to preserve brand integrity
Real-life case studies of brands that have excelled in brand management and built trust

Tune in now to master the art of trust in branding, from initial trust-building to crisis management, and see how it can revolutionize your approach to customer engagement and brand loyalty.

The Brandy Book: BranyBook.us

Motif Brands: MotifBrands.com

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Selling Feelings: How Top Brands Master Emotional Marketing

Saison 1 · Épisode 23

vendredi 9 août 2024 • Durée 29:29

Discover the art of emotional marketing that transcends traditional sales.

On this episode of Brandy, Reilly Newman and Scott Saunders explore how effective brands succeed by selling feelings and experiences rather than mere products or services. Learn why emotional connections are the secret to brand loyalty and how you can harness this power. In this episode, you'll uncover:

The crucial difference between business transactions and emotional brand connections
How business addresses supply and demand
How brand addresses desire
Techniques for creating deep emotional engagement with your audience
Insights from brands that have transformed their approach to focus on feelings
Strategies to infuse your marketing with emotion and elevate your brand's appeal
Practical steps to start selling brand experiences that resonate on a deeper, emotional level

Tune in now to transform your brand's marketing strategy with the power of emotions. Cheers!

The Brandy Book: BrandyBook.us

Motif Brands: MotifBrands.com

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Rebel Brands: How to Stand Out by Being Distinct

Saison 1 · Épisode 22

jeudi 1 août 2024 • Durée 29:22

Embrace the power of differentiation with rebel brands.

On this round of Brandy, Reilly Newman and Scott Saunders explore the daring world of rebel brands and their unique approaches to standing out in crowded markets. Discover how going against the grain and challenging industry norms can catapult your brand to new heights. In this episode, you'll learn:

What defines a rebel brand and why they capture consumer attention
How to differentiate through your brand, business model, and marketing
Strategies for developing a brand identity that boldly defies conventions
The benefits and risks associated with positioning your business as a market disruptor
Real-world examples of brands that have successfully embraced their contrarian status
Tips for crafting marketing campaigns that reflect a rebellious ethos

Start sippin' on this round of Brandy and learn how your brand can make a lasting impact by daring to be different.

= = = = = = =

The Brandy Book: BrandyBook.us

Motif Brands: MotifBrands.com

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Mascot Magic: Leveraging Mascots for Brand Success

Saison 1 · Épisode 21

mardi 23 juillet 2024 • Durée 36:14

Discover the timeless power of mascots in branding.

Join hosts Reilly Newman and Scott Saunders on Brandy as they discuss the world of brand mascots, exploring their enduring appeal and strategic use in modern marketing. Learn why iconic characters from the past still resonate today and how contemporary brands can harness this nostalgic power and beyond. In this episode, you'll sip on:

The history and evolution of famous brand mascots
Why mascots are an impactful tool for building brand identity and customer loyalty
The psychology behind mascots
Mascot principles that apply in other areas of your business
Mascot vs Celebrity/influencer endorsement
Strategies for developing a memorable mascot that aligns with today’s market and your brand

Real-world examples of successful mascot-driven branding campaigns
Reilly asks Scott his favorite mascot of all time
And find out if a mascot is even right for your brand

Tune in now to understand how mascots can add a unique dimension to your branding strategy and captivate audiences across generations.

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Brandy – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other23

Apple Podcast8

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other23

Apple Podcast8

Instagram2