Explorez tous les épisodes du podcast BrandsTalk
| Titre | Date | Durée | |
|---|---|---|---|
| How Self-Care Shapes Your Brand and Drives Well-Being Success w/ Laura Cross | 31 Mar 2025 | 00:40:12 | |
Empowering Self Care: A Journey with Laura Cross Are you prioritizing your self-care while juggling professional ambitions? Get inspired by Laura Cross, an Air Force veteran turned entrepreneur, as she shares her transformative journey. Laura, owner of White Sands Premier Travel and host of Mindful Mondays, reveals how she blended her love for travel and self-care to create a vibrant, holistic community. Discover her powerful insights on overcoming personal and professional challenges, building authentic brands, and fostering judgment-free communities. Laura's story is a true testament to the strength and resilience needed to succeed. Tune in to learn practical self-care strategies and branding tips that align with your core values. Join us and be ready to unlock your best self. Time markers: 02:11 Laura's Journey to Entrepreneurship Get in touch with Laura Cross:
Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| Breaking Boundaries: The Key to Women Leadership Branding Success w/ Helena Demuynck | 03 Mar 2025 | 00:41:54 | |
From Inner Strength to Impact: An Empowered Women's Guide to Leadership with Helena Demuynck. Time markers: 02:12 Helena's Journey and Philosophy Get in touch with Helena Demuynck: Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| Passions to Abundance - Reinventing Yourself w/ Brigitte Bojkowszky hosted by Elizabeth Gueldner | 15 Jul 2024 | 00:38:03 | |
In this episode, Elizabeth Gueldner and I discuss the journey of reinventing oneself and the importance of personal and company branding. We explore the significance of mindset shifts, transforming pain into purpose, and the alignment of personal values with corporate values. We delve into the transformative journey of reinventing oneself, exploring the power of personal branding, mindset shifts, and aligning personal values with corporate values. The conversation emphasizes the power of self-discovery, overcoming limiting beliefs, and taking calculated risks to step out of comfort zones.
00:00 Welcome to the Summit: Passions to Abundance
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👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| How to Brand for Social Purpose w/Katja Marianne Noordam | 11 Jan 2022 | 00:48:35 | |
✨“Brands: Personality. Brand personality is such a nice concept to work with. Don't treat branding as a marketing thing, as an abstract, technical thing that you have to do. It's really something that you are.”💫 — Katja Marianne Noordam This episode is an incredibly interesting interview around branding for social purpose with social impact strategist and coach, Katja Marianne Noordam. Katja dives into how purpose-driven entrepreneurs and small and medium-sized companies can plan, measure and increase their positive social impact.
Watch us on YouTube: https://youtu.be/oBCsvfS8fTg Get in contact with Katja Marianne Noordam:
Get in touch with Brigitte Bojkowszky: Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| How to develop personal effectiveness w/Lee Stemm | 21 Dec 2021 | 00:41:45 | |
Tune in to my conversation with Lee Stemm discussing about escaping the corporate world and making bold moves in becoming your own boss! We talk about all what it takes to make this transition. We go deep into what it means to fail forward, listen to your intuition, being consistent, having the passion and being intentional in your pursuit, and much more. Lee Stemm puts her clients first! She takes the time to stay to talk to her clients. She is having real, hard and open conversations with her clients. Doing so they uncover by themselves how their thoughts dictate their behavior. And she is a great listener what makes her clients move forward. That’s a huge part of her strong authentic personal brand. She only became aware of that when clients told her, which shows the power of feedback. Lee Stemm states that personal branding is no BS marketing. It's about rolling the sleeves up, understanding that it takes time to actually build the business. You need to be inspired and you need to keep on track, be accountable and you need to have the willingness to keep moving forward and taking action. Get in touch with Lee Stemm: Facebook page - https://www.facebook.com/leestemmcoaching/ Website - https://leestemmcoaching.com/
Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| The power of brand partnerships w/Linda Fisk | 14 Dec 2021 | 00:38:56 | |
✨ “Brands: intentional, purposeful communication of principles ” 💫 — Linda Fisk Bringing two or more brands together for a special offer or promotion can be an incredibly powerful way to harness the buying power of their brands’ target audiences. With this in mind, brand partnerships, respectively, co-branding can be a strong tool to create a tie between the brands that are great on their own, but excellent together. Brands must remain authentic thereby living by their values and goals they want to achieve that are aligned with their vision and mission. Crucial to make such brand partnerships work is the fit of their underlying value systems and the goals they are striving for. 💡My valued and distinguished guest, Linda Fisk, Founder and CEO of LeadHERship Global, talks about the power of brand partnerships, leveraging combined strengths, trust, brand awareness, and market demographics to create upward momentum for sales. 💡Linda also tells her brand story of founding LeadHERship Global, a community of unstoppable women enhancing their leadership blueprint and embracing their power to be the best version of themselves in work and life. 💡Furthermore, Linda shares with us her perspective on personal branding and why it plays such a vital role in business. Linda also reveals a major personal learning experience, which became a major strength in her life. 💡Last but not least, Linda gives branding advice for corporates who want to become their own boss, start their own brand, build their own personal brand. Get in touch with Linda Fisk: · https://twitter.com/leadhershipglob · https://instagram.com/leadhershipglobal · https://linkedin.com/company/leadhershipglobal · www.LeadHERshipGlobal.com Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| UNDA - How greentech helps to reduce waste w/Stephan Mangold | 07 Dec 2021 | 00:21:49 | |
✨ “Brands: Trust through the redemption of a real customer benefit💫 — Stephan Mangold Nowadays customers want to buy from brands who are authentic, brands that not only talk but also act and live by their values! UNDA, a Berlin-based start-up, is such a brand. UNDA is not only talking about sustainability, but also acting on it. UNDA id more than just a drinking bottle. It is the first sustainable multifunctional bottle. It’s got local production according to eco design directives, CO2 neutral production and distribution, sustainable financing, etc. The UNDA bottle is 100% recyclable and the brand’s aim is ZERO WASTE. 💡 Entrepreneur Stephan Mangold, founder and CEO of UNDA, proudly tells his story about his inspiration, his big WHY starting his own sustainable business. 💡He explains the meaningfulness of the unique UNDA bottle in terms of product features and sustainability and in what way authenticity is captured. Tune in to an interesting start-up and soon to be a global brand story coming from Berlin.
Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| Brand building on LinkedIn for C-Suite w/Deb Krier | 23 Nov 2021 | 00:48:28 | |
You want to know how to build your personal brand on social media? We specifically touch upon: 💡Dos and Don’ts on Social Media 💡What is or makes the best authentic brand online, on social media, and specifically on LinkedIn 💡Brand building advice for shifters from corporate to owning a business 💡Deb’s podcast, The Business Power Hour®, she has hosted since 2011, which is part of the C-Suite Network Deb absolutely loves talking with her guests about a variety of business topics. Deb is president of Wise Women Communications, LLC, a full-service marketing and public relations firm. She has an MS in Communications Management and an MBA in Business Management. Get in touch with Deb Krier:
Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| How to become an everyday Heroine and shine w/Maria Kauffman | 16 Nov 2021 | 00:41:05 | |
✨ “Brand: Personality expressed in a picture form” 💫 — Maria Kauffman Our conversation circles around: 💡Maria’s exceptional transition into solopreneurship. 💡How exactly she helps her clients gain freedom from the pressures of trying to be “perfect” or feel like "an imposter" to build a fulfilling and prosperous career. 💡Invaluable mindset tips that help us be our authentic self allowing us to own our brilliance, step into our courage, claim our power and shine. Tune in and find out what makes you an Everyday Heroine! https://calendly.com/thekauffmaninstitute/consult
Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| How to build a healthy and sustainable business w/Kathy Svetina | 02 Nov 2021 | 00:35:59 | |
✨Empowerment: Women💫 — Kathy Svetina There are large companies that have huge teams of experts taking care of their finances. However, you as a growing business are expected to figure this out on your own! No, you don’t need to! Thanks to Kathy Svetina, she has got you covered. After nearly 14 years in senior finance roles in large corporations, Kathy Svetina started NewCastle Finance. Kathy Svetina is a Financial Puzzle Solver for Women-Owned Businesses, a Fractional CFO and offers Financial insights for a healthy and sustainable business. In this conversation financial expert Kathy shares with us deeper insights on 💡her mission to help women grow their businesses in a healthy and sustainable way 💡how she works with women business owners who need financial and strategic business guidance but are not there yet to justify the investment of having a full-time CFO to support their business 💡the most important key factors to consider when scaling your business 💡why branding early on in building your own business is essential 💡what an authentic personal brand means to her 💡her podcast “Help! My Business is Growing” If you are a growing business and in need of financial advice you would not want to miss this episode! Get in touch with Kathy: https://www.linkedin.com/in/ksvetina/ https://www.newcastlefinance.us/ https://www.newcastlefinance.us/podcast
Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| How to achieve a competitive edge as a personal brand w/Jennifer Hocutt | 26 Oct 2021 | 00:54:57 | |
✨Brands: impactful and representation💫 — Jennifer Hocutt 💡the three most important resume writing tips everyone should know and embrace 💡the don’ts that should absolutely be avoided 💡 she gives advice for corporates who want to to become their own boss, their own face of their business, build their own personal brand. Jennifer Hocutt is a career strategist, leadership development trainer and motivational butt-kicker. Jennifer is helping people achieve their career goals one resume, career strategy, and development training, at a time. Get in touch with Jennifer Hocutt:
Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| Accelerate Your Personal Brand Using LinkedIn w/Mindi Rosser | 19 Oct 2021 | 00:40:01 | |
✨“Empowering: Personal Brand”💫 — Mindi Rosser In conversation with world-class LinkedIn expert Mindi Rosser, an unstoppable and passionate woman, who knows exactly how to create an exceptional and compelling LinkedIn profile to make your brand shine. Tune in and 💡get her advice on how to show yourself in your best version to the world via LinkedIn 💡take away key branding essentials for starting your own business 💡learn about the mango effect and how that relates to growing your LinkedIn Network. Mindi is a Social Selling Strategist, who helps innovators use LinkedIn to grow their business, manage effective business development programs & build strategic sales pipelines . As a LinkedIn Coach | Social Strategist | Social Selling Consultant, Mindi is on a mission to educate and elevate how professionals use LinkedIn for business. She is collaborating one-on-one with dozens of consultants, subject matter experts, business leaders, business owners, entrepreneurs, and influencers. Mindi specializes in helping professionals learn how to use LinkedIn for their businesses, to fill their sales pipelines, to build a meaningful personal brand, and grow their businesses without ever spamming for leads or using complex automation. Get in touch with Mindi Rosser: mailto:mindi@mindirosser.com
Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| How does a healthy nutrition mindset help us shine? w/Melissa LaGrant | 12 Oct 2021 | 00:38:59 | |
✨“Brands: be authentically you”💫 — Melissa LaGrant In this BrandsTalk episode Melissa 💡goes deep into how important it is to nurture and work our body to assure body, mind, and soul alignment and, ultimately, authentically shine as a personal brand. 💡provides us with healthy living food and fitness mindset tips. 💡introduces her one of a kind online course “Drop the diet weight loss” a 4-week course and membership program. Melissa LaGrant has an 8+ year background in nutrition and fitness. She has helped hundreds of women successfully lose weight. Including those with special dietary needs, under-active thyroids, PCOS, peri-and post-menopausal issues. She has been self-employed- successfully running her own brick and mortar studio in Chicago- for 6 years. When she is not coaching, she is working on her podcast “Drop the Diet Weight loss.” Available on all major platforms.
Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| From Mic to Screen: Transforming Your Podcast Brand with YouTube w/ Rayna Rokicki | 01 Jul 2024 | 00:32:33 | |
Are you ready to transform your podcast into a thriving business while keeping the passion of a hobbyist? Dive into this enlightening conversation with Rayna Rokicki, a seasoned podcast growth coach and YouTube producer, as she shares invaluable insights on leveraging organic marketing strategies to amplify your podcast brand. – Discover Rayna's journey from a teacher to a podcast growth maestro and how her teaching skills translated into the digital realm of podcasting and YouTube. – Learn why treating your podcast like a business and loving it like a hobby is the secret sauce to success. - Uncover practical tips on using podcasts to develop your business, build brand awareness, and intimately connect with your ideal listeners. - Explore effective organic marketing strategies that transcend traditional SEO, including how to master your podcast title and cover art for optimal discoverability. - Get insider recommendations on how to grow your personal brand and establish authority as a solopreneur or face of a brand through strategic podcast content. - Rayna reveals common pitfalls in podcasting and offers strategies for audience engagement and content optimization to ensure your podcast not only survives but thrives. - Finally, Rayna introduces her podcasts, providing audiences with further resources to explore. Time markers: 02:01 Transitioning Careers and Finding Passion
Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| Leading with Your Higher Self w/Karen A. Bulluck | 05 Oct 2021 | 00:47:40 | |
✨ “Brands: Vision, Image, Leadership” 💫 Karen gives us great insights into how she 💡helps leaders discover and connect to their inner wisdom so they can cultivate a presence based on that authentic, wise inner person rather than an outer image, 💡inspires leaders to break out of the boxes of conformity and experience the freedom and joy of living and working in alignment with their inner wisdom, 💡encourages leaders bring their higher selves, their whole selves, into the workplace so they can lead and work with courage, calm, and clarity, 💡supports leaders so that they experience less stress and exhaustion while still meeting their deadlines, 💡empowers leaders to communicate and sell big ideas with confidence and ease, 💡excites leaders to expand their ability to see the big picture and, lastly, 💡enables leaders to navigate conflict more constructively and compassionately.
Connect with Karen A. Bulluck: Website: https://higherselfsolutions.com Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| Don’t let others define you w/Neeta Solanki | 28 Sep 2021 | 00:45:43 | |
✨ “Brand identity is about how you want to portray yourself to the outside world, who you want to be known for” 💫 — Neeta Solanki In this podcast Neeta explains: 💡how she helps entrepreneurs and small to medium business owners to elevate their performance and reignite the fire and passion back into their life and business, 💡her tailored unique agile framework (the 5P ’s) thereby emphazising what stamping your presence means in terms of marketing, 💡how to make decisions with confidence. Using her tailored unique agile framework that encapsulates her 20 years of experience in change management, accounting, marketing, process improvement, scenario planning and using analytics, Neeta works directly with those entrepreneurs, small to medium business owners who are looking for the competitive edge, those ready to make the difficult decisions that provide the cashflow to bridge & navigate any terrain facing them. She believes it is time to powerfully partner business leaders to STOP surviving and start THRIVING, armed with proven business strategies that infiltrate any business challenge now and in the future. Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| How to get your brand noticed w/Jennifer Sherlock | 21 Sep 2021 | 00:41:54 | |
✨“You cannot fake authenticity” 💫 — Jennifer Sherlock She also hosts her own podcast „Living without a net“. A podcast that showcases any person who lives fearlessly without regret and has the ambition to create something. She interviews those who have chosen to let go of their safety net in order to survive. Connect with Jennifer Sherlock:
Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| How to connect with your Superpower w/Jackie Le Roux | 14 Sep 2021 | 00:31:28 | |
✨ “A brand is actually all about identity, who you are uniquely? It is really important to stand out from the crowd and bring your unique value to the world.” 💫 — Jackie Le Roux Jackie Le Roux is an award-winning expert in business, sales, and recruiting. She is the founder and owner of Empower Opportunity and the Dream Launcher Academy.
🔸if you like my show please follow🔸tell a friend🔸leave a review🔸DM me🔸Would love to hear from you🔸
Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| Unlock your Gut to Unlock your Business w/Eric Samdahl | 07 Sep 2021 | 00:41:17 | |
🔸 “Brands are the way you really connect your business with your customers” 🔸 — Eric Samdahl Tune in and enjoy this fun and informative conversation I had with Eric Samdahl, a thought leader, business strategist and international speaker.
Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| Critical to Success: Creating Inspirational Branded Content To Grow Your Business w/Karen Somers | 31 Aug 2021 | 00:45:22 | |
🔸 “Brands are an excellent tool that pair with the heart that pair with the spirit to make up a holistic life long experience if used correctly” 🔸— Karen Somers In this episode Karen shares with us connect with Karen Somers:
Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| Break out of your shell and create your authentic brand w/Irené Turtle | 24 Aug 2021 | 00:28:54 | |
🔸“Brands - Connection” 🔸 — Irené Turtle Irené Turtle is a leadership coach, team coach, speaker and workshop facilitator. She is the Principal of Turtle Executive Coaching & Leadership Development.
Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| How to successfully fail forward w/Mike Vertolli | 17 Aug 2021 | 00:40:41 | |
🔸 “Brand: It’s important and it’s a culture. It is how you engage with your products, your people, your vendors!” 🔸 — Mike Vertolli Mike is the President and CEO of ComTec, a US technology integration firm that strongly believes the efficient exchange of information between employees, partners, and clients is the lifeline of any competitive organization. At ComTec they strive for excellence and when they fall short they are only exceptional and as a result have maintained a 99%+ client retention rate over the last 15 years. 💡 Dive with me into Mike’s brand stories about what it really means to successfully fail forward, about values, beliefs, key branding essentials for entrepreneurs, and learnings from setbacks that offer huge opportunities to grow and what the future holds for us in terms of technology advancements. Mike Vertolli has more than 30 years of experience in profitably growing IT, telecommunications, and engineering teams. He is dedicated to providing strategic vision and expert direction in all he does. ComTec is a nationally recognized technology integration firm, servicing and supporting over 2500 customers and specializing in the design, installation and servicing of voice, data and video infrastructures. ComTec is one of Inc.Magazine’s fastest growing privately-owned technology firms in the U.S.
Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| The more accurate participants, the better the data w/Kim Bergman | 10 Aug 2021 | 00:50:55 | |
✨ “Brand is the culture, it says so much about the people, it is a thread that goes to everything” 💫 — Kim Bergman Kim Bergman is founder and president of Worldwide Market Research. Since 2013 she has been actively involved with each client, helping them fulfil their unique business goals through participating in strategy development, questionnaire design and a global network of trusted panel partners. Her prior experience across a range of industries that include retail, advertising, finance, telecom and automotive have armed her with a unique perspective and expanse of business knowledge that has proven invaluable in her current role, allowing her to understand the needs of her client’s specific industry. Worldwide Market Research has completed over 400 successful studies and is ESOMAR 28 qualified. Her company is a participant and member in relevant industry associations such as the American Marketing Association Greenbook, Insight Association Bluebook, and Quirk’s directory. Worldwide Market Research was rated as a top market research company in 2021 by Qurik’s Marketing Research Review. As a born leader, guided by the virtue of integrity, she sets the bar high for everyone she works with, bringing out their best while putting them at ease. She brings a certain energy to every interaction with a mix of warmth, humor, curiosity and introspection. 💡her own company’s vision, mission, values, positioning 💡interesting market research stories from around the world 💡why a clear questionnaire design is so critical 💡what it needs to be an authentic personal brand that shines
Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| Be your best w/Gil Hanson | 03 Aug 2021 | 00:57:02 | |
🔸 “Brands are only as good as the people behind them” 🔸 — Gil Hanson We dive deep into 💡What makes a strong personal brand? 💡What does it mean to be true to your personal brand? 💡Why is it important for leaders, company owners, to be cognizant of that? 💡We also discuss branding on a global level and what it means to understand cultural differences when managing brands across borders. Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| Executive Branding w/ Brigitte Bojkowszky | 26 Jun 2024 | 00:39:12 | |
Do you want to transform your executive presence and elevate your career? Then this episode is for you! I had the pleasure of being a guest on Justin Lynch's podcast, Boring to Badass, where we delve deep into the nuances of executive branding. Here’s what we discuss in this episode:
Tune in to learn actionable strategies and gain valuable insights into creating a powerful and authentic executive brand. Connect with Justin Lynch: Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| Global Marketing - Now and the Future w/Svend Hollensen | 27 Jul 2021 | 00:54:05 | |
🔸 “Storytelling will be even more important in future for creating worldwide brands” 🔸 — Svend Hollensen Meet the distinguished Professor Svend Hollensen, who has been teaching in the area of Global Marketing for more than 27 years and has been a renowned author of world wide relevant textbooks! Svend Hollensen is professor of international marketing at the University of Southern Denmark. He is the owner of Hollensen ApS, a consultancy and international market research company consulting multinational corporations as well as global organizations like the World Bank. He is a renowned author of world class text books in the field of global marketing such as Global Marketing and Marketing Management. Furthermore, he regularly publishes articles in recognized journals. I personally have been teaching successfully with his text books and article publications at universities for almost 20 years. His specialty areas are: Global Marketing, International Marketing, Marketing, Relationship Marketing, International Strategic Alliances, Value Chain, Customer Value, International Market Selection, Entry Modes, and Marketing Planning. Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| Communicating with impact to leaving a legacy that matters w/Kim Adele | 20 Jul 2021 | 01:00:52 | |
🔸Brands = Heart🔸 — Kim Adele Wondering what a face whisperer is and what this has to do with branding? In this episode you will get the answer. Kim Adele is a renowned master coach, international bestselling author, inspirational keynote speaker and face whisperer. She not only reveals the essence of a face whisperer but also its impact on branding and how not to come across contemptuous. Kim also provides her perspective on: 💡self-awareness, honesty an vulnerability
She is at the leading edge of ‘Championing Human Spirit’ individually and organizationally for 21st Century Board/C-Suite Level leaders. She couples 25 years in the corporate world with lessons she has garnered throughout her amazing and unique life story to help others achieve sustainable transformation for professional and personal success. Her journey has taken her from an NVQ in hairdressing to the boardrooms of the FTSE 250. She is also co-founder of the first International Imposter Syndrome Awareness Day.
Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| The marriage of leadership and branding w / Michael Alleruzzo | 13 Jul 2021 | 01:00:30 | |
✨ “Brands are imagery and culture and behavior and promises” 💫 — Michael Alleruzzo He provides his perspective on: 💡How important is being a leader for personal branding within an organization, a corporation as CEO, (C-suite), employee on different levels, or as a company owner of a SME. 💡How important is being able to lead yourself in order to lead others? 💡How does leadership influence brands’ success? 💡What does leadership mean for entrepreneurs, solopreneurs as being a personal brand?
His career is a diverse collection of experiences in a variety of industries, organizations, and roles such as an operations manager, corporate trainer or college professor. A strong passion for teaching and learning has driven his career direction. His specialties are
He has been professor at the Saint Joseph’s University for more than a decade. He earned his bachelor of science, business administration and management at West Virginia University and is a graduate of the Master of Management at Cornell University, USA. https://www.sju.edu/faculty/michael-alleruzzo Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| How to be irresistible to clients, easier to run and immune to competition w/Simon Severino | 06 Jul 2021 | 00:33:57 | |
✨ If brands serve their communities they are doing a good job” 💫 — Simon Severino Simon Severino is the CEO and founder of Strategy Sprints, which is a global team of certified Strategy Sprints® Coaches, who offer a customized strategy to help SaaS and services clients gain market share and work in weekly sprints which results in fast execution. He created the Strategy Sprints® Method that doubles revenue in 90 days by getting owners out of the weeds. He is a Forbes Business Council Member, a contributor to Entrepreneur Magazine, and a member of Duke Corporate Education. To know more about how I can help your brand shine, book a 30 min intro call or drop me an Email. Get in touch with Brigitte Bojkowszky:
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist | |||
| Global Brand Stories – International Expansion Explained w/Kathryn Read | 29 Jun 2021 | 00:54:01 | |
✨ “Brands or branding is making products and services but also people instantly recognisable for what they represent in terms of product quality, lifestyle and also their achievements.”💫 — Kathryn Read In this BrandsTalk episode I am honored to be in conversation with Kathryn Read, an international sales and marketing consultant with over 20 years' experience developing niche products in emerging markets. 💡Kathryn provides us with many brand stories such as Nutella and Hipp. She talks about their international expansion strategies, about expansion success and failure. Moreover, she gives valuable advice on dos & don’ts in terms of scaling brands globally and considering country market differences. We also shed light on Kathryn Read as a strong personal brand and how her personal brand ties into her position as a Partner at UNICONSULT-WICK. Tune in and learn from these interesting brand stories!
It's her firm belief that business is done between people. Therefore, she places her focus on building strong relationships that form a solid foundation for doing business. She is a partner at Uniconsult-Wick & Partner Consulting where her main focus is on countries east of Austria, especially Asia! She has a bachelor of arts in modern languages from the University of Exeter. When she is not travelling around the world, she enjoys playing clarinet in her local town's wind orchestra or sharing her love of the outdoors with her Rover Scout group. https://www.linkedin.com/in/kathrynread/ https://uniconsult-wick.com 🔜 To never miss an episode and learn about my projects subscribe to my newsletter! As a thank you, my free brand building guide is waiting for your download! I look forward to welcoming you in my community. ❗️ Get in touch with Brigitte Bojkowszky:
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| Too Good To Go - Brand Story w/Florian Schleicher | 22 Jun 2021 | 00:52:11 | |
✨ "Brands are the most valuable icons, which you can have as a company or an individual and you really need to take care of it a lot" 💫 — Florian Schleicher
✨ His motto: “My heart beats for bringing brand strategies to life. I have a track record of innovating brands and their processes through identifying insight.” 💫 He did his Master in Communications, Marketing, PR, and Advertising at the University of Applied Sciences Vienna, Austria. https://www.linkedin.com/in/florianschleicher/ https://www.linkedin.com/company/too-good-to-go/ https://toogoodtogo.com/en-us
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| My Voice – Instrument of my Success! w/Petra Rudolf | 15 Jun 2021 | 00:48:26 | |
✨ Brands: “Simply take the best” 💫 — Petra Rudolf 🎙My Voice – Instrument of my Success! I had the pleasure to have Petra Rudolf, ORF TV Moderator, Singer, Voice & Media Coach as my guest on BrandsTalk. 💡 Petra shares her 26 years experience as a TV moderator and voice coach with us. She dives deep into how important voice is a means for branding. Especially, nowadays, where audio has become vital via different platforms to interact, learn, support and promote. Petra gives extremely helpful self-practicing tips for voice training to best present ourselves! What a warm, happy and educational conversation this is! Tune in, learn and enjoy! 💫 Petra Rudolf is a TV Moderator, singer, voice and media coach. She has been a TV show moderator and editor at the ‘Austrian Broadcasting Corporation’ ORF, an Austrian national public service broadcaster, for 26 years. Since 2000 she has been presenting the successful TV-news show ‘Styria Today’. She is also the ORF’s quality officer for ‘voice and speaking’. Moreover, she is partner of the expert voice network stimme.at /voice.at. This network bundles the growing public interest and the increasing awareness of the key issue of voice. She has earned her Master of Philosophy at the Karl-Franzens-University, Graz, in Austria and participated a voice movement therapy at the Norma G. Canner Foundation in the US. ❗️if you like my show please subscribe❗️tell a friend❗️leave a review❗️DM me❗️Would love to hear from you❗️
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| Women love consulting – Empowering women in their next career step w/Ines Kaps | 08 Jun 2021 | 00:44:20 | |
✨ “Brands, they can boost your career, they can boost your company, it's just really the core of what you are” 💫 — Ines Kaps 🎙 In this episode I interview Ines Kaps, head of change management at MSG Industry Advisors at daytime and at night founder of women love consulting. ✨Her motto is "being all that is possible, first of all, is being curious." 💫 She is an excellent communicator and brings conflicting parties or interests to the table and will only let them leave again with a solution. She brings digital transformation to life with unshakable project management and down-to-earth change management skills. On a side note: when she is not working, she travels or cooks with, as she puts it, “the best husband in the world” , she explores new cities with her running shoes and as a chocolate lover will always have some Lindt Chocolate in the fridge. https://www.linkedin.com/company/womenloveconsulting www.facebook.com/womenloveconsulting www.instagram.com/womenloveconsulting/ Get in touch with Brigitte Bojkowszky:
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| Equality, Diversity, Inclusion - Cornerstones of IKEA’s Values w/Nicole Steger | 01 Jun 2021 | 00:34:00 | |
✨ You as a consumer have the power to decide which brands you really want to support with your money and as a coworker every day you decide for which company you want to work for! Don't forget what power you have as a person! 💫 — Nicole Steger 💡 Nicole provides insights on IKEA’s considerable efforts in their quest for diversity, inclusion and equality. She clarifies IKEA’s understanding of diversity, inclusion and equality and explains how IKEA is internalizing and living its philosophy and values in a sustainable way. 💫
She did her Master in Psychology at the Leopold-Franzens University Innsbruck and her Master of Science at the ARGE Vienna. Moreover, she mastered the traditional European herb health education in Lofer Pinzgau – which is her home region. She is passionate about coaching, management consulting in the field of human resources, herbal workshops, mindfulness and people. Get in touch with Brigitte Bojkowszky:
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| Helping leaders to brand themselves through publishing w/Kayleigh O’Keefe | 25 May 2021 | 01:05:09 | |
✨ “A brand is ever evolving, fun to play with, and also has to be an extension of who you are. Like it’s not an artificial creation; so from within outward. That is your brand!” 💫 — Kayleigh O’Keefe 🎙 I had the honor to interview Kayleigh O’Keefe, my always motivating and ever supporting publisher of the book “Significant Women: Leaders Reveal What Matters Most”, I have co-authored with 21 accomplished, courageous and inspiring women from around the world, which became a #1 bestseller in 14 different categories. 💡 Kayleigh talks about her shift from a boxed-in corporate to being her own boss. She gives insights about her company "Soul Excellence Ventures" brand story, the richness of its brand meaning and its future ever evolving trajectory. Of course, she provides us with some valuable advice on key branding essentials from her own experience! Kayleigh O’Keefe also has become a strong personal brand with her own Podcast "The Kayleigh O’Keefe show", for individuals who don’t like to be boxed in - who don’t like doing what everyone else does - and who set their own standard for their lives. She explores ideas for living – and leading – in the 21st century! No topic is off limits! Kayleigh O’Keefe is the founder and CEO of Soul Excellence Ventures, a leadership publishing, consulting, and education company. Two books, which have recently been published, are “Leading Through the Pandemic: Unconventional Wisdom from Heartfelt Leaders” and “Significant Women: Leaders Reveal What Matters Most”. She spent over a decade as a consultant for Fortune 500 companies, and as a team builder at early-stage technology start-ups. She is an international best-selling author in the book "Awakening: Meet the Women Birthing a New Earth". She received her B.A. from Duke University and her M.B.A. on a full scholarship from the University of San Francisco, California. https://www.linkedin.com/in/kayleighokeefe/ Get in touch with Brigitte Bojkowszky:
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| Podcurious or Reluctant Brander? Navigating Podcasting's Role in Elevating Brands and Business Growth w/ Megan Dougherty | 17 Jun 2024 | 00:39:50 | |
Are you finding it challenging to differentiate your brand amidst the competitive business landscape, particularly in the realm of strategic brand communication? Delve into the intricacies of strategic brand communication with Megan Dougherty, a digital marketing strategist and co-founder of One Stone Creative, as we navigate the transformative power of podcasting. Discover how strategic podcasting can serve as a powerful tool for networking and brand growth within the competitive business landscape. Gain insights into seamlessly integrating podcasting into your corporate communication strategy, ensuring your brand stands out amidst the competition. Explore the vital components of authenticity and storytelling in podcasting, essential for captivating and engaging your audience in today's digital era of brand communication. Learn invaluable techniques for measuring the true success and engagement of your business podcast, transcending mere download metrics. Join us as Megan shares her journey and evolution in the realm of digital marketing, unveiling the strategic insights behind One Stone Creative's innovative approach to podcasting. Leave equipped with practical advice and actionable strategies tailored specifically for enhancing your brand's communication efforts through the power of podcasting. 02:31 Megan’s Journey and Evolution
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| How to Be global – Non-for-profit brand stories w/Sarah Rapp | 18 May 2021 | 00:47:03 | |
✨ "Really taking brands seriously! Not just putting a logo out there! A brand is so much more than just a look! Like how you feel and what you do with a brand in a responsible way in this world!" 💫 – Sarah Rapp Find Sarah Rapp: https://www.linkedin.com/in/sarah-rapp/ https://www.linkedin.com/school/ja-worldwide/ Get in touch with Brigitte Bojkowszky:
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| How AI gets brand’s pricing right! w/Per Sjöfors | 11 May 2021 | 00:52:08 | |
✨"Brands are enormously important because brands give buyers comfort in what they are buying“ 💫 — Per Sjöfors 💡 Price anchoring and price imaging 💡 Expectational bias 💡 Price rules 💡 Behavioral economics 💡 Product market fit and who is the right customer group He is also a C-Suite Network executive leader and board member of project ECHO a non-profit that develops programs to teach entrepreneurship for high school students. Get in touch with Brigitte Bojkowszky:
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| Powerful Stories Raise Capital w/Marc Kramer | 04 May 2021 | 00:42:19 | |
Powerful Stories Raise Capital w/Marc Kramer ✨“Entrepreneurs are those amazing people in the world, they are the ones who change the world and create all the great opportunities and they stabilize the world by providing opportunities for everyone”💫 — Marc Kramer 💡In this interview Marc Kramer tells us the brand success stories of the Private Investors Forum and the Angel Venture Fair. He provides valuable advice for entrepreneurs on 💡setting up their business, 💡building their brand, 💡scaling their business globally. He especially points out how important it is for entrepreneurs pitching for investor funds 💡to have a brand early on, 💡to tell a powerful and compelling brand story.
He is the founder of The United States’ first formally organized investor angel network, called the Private Investors Forum and runs the Angel Venture Fair, bringing together entrepreneurs and investors from around the world. He is also the founder of The United States’ first cyber bank insurance product for small businesses, Commercial Deposit Insurance. He has taught marketing, entrepreneurship, marketing, management and family business at renowned universities such as the University of Pennsylvania Wharton School of Business in the US and at universities abroad. As an award-winning author, he was nominated for Inc. (magazine) Entrepreneur of the Year award four times, 1988, 1990, 1991, and winning in 1991. He is a graduate of West Virginia University Perley Isaac Reed School of Journalism and holds a Master's in Management from The Pennsylvania State University. https://thebestbusinessminds.com
Wikipedia Marc Kramer Interview on Press Conference TV Show Angel Venture Fair 2019 (Video) Get in touch with Brigitte Bojkowszky:
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| Own your Inner Voice to unleash your Personal Brand w/Melissa Roberg | 25 Apr 2021 | 00:37:25 | |
✨“Self-awareness is higher power”✨ — Melissa Roberg 🎙 This BrandsTalk episode has a special focus on introverts. I am in conversation with Melissa Roberg, who helps ambitious women to reveal their uniqueness, own their voice and elevate their energy so they can lead the personal and professional lives they deserve! 💡 She tells us her own personal story, about why she has chosen to leave the safety net, become a solopreneur, founding her own branded company “Propel Yourself Coaching”. She dives deep into what her brand stands for, her vision and mission, what her north star purpose exactly is. 💡 She gives guidance, especially focusing on introvert women, of how to feel empowered to lead themselves and others. 💡 She talks about self-awareness and confidence, and how important these are for brand building. 💡 Moreover she elaborates on energy leadership and how to make your conscious choice to create sustainable change in your life. 💫
With a special focus on introverts, she helps ambitious women to reveal their uniqueness, own their voice and elevate their energy so they can lead the personal and professional lives they deserve! She earned her certificate of Certified Professional Coach from iPEC Coaching, one of the top coaching schools in the world. Moreover, she is certified in Brand Management and Social Media Marketing. She holds a bachelor degree of Arts in Business Administration with a specialization in Multimedia Studies from the University of South Africa. https://www.linkedin.com/in/melissa-roberg/ Get in touch with Brigitte Bojkowszky:
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| Ritter Sport Chocolate – The right ingredients for every taste w/Silvia Blahacek | 13 Apr 2021 | 00:48:29 | |
✨“A life without chocolate is possible but pointless” —Silvia Blahacek - Marketing Manager Ritter Sport Silvia Blahacek shares with us: 💡 what the RitterSport name is all about, 💡 the story behind the invention of the squared format of Ritter Sport chocolate, 💡 Ritter Sport’s vision and mission, 💡 the shared values that Ritter Sport as a brand stands for, 💡 Ritter Sport’s different chocolate inventions and where the special taste of its chocolate comes from, 💡 why its chocolate line ‘Cacao y nada’ is not allowed being called a chocolate even though it is pure chocolate, 💡 why and how Ritter Sport aims to have the right ingredients for every taste, 💡 why the chocolate sector in general has been enjoying some growth during COVID, 💡 the brand’s global localizations strategies, 💡 Ritter Sport’s sustainability efforts. Tune in and don’t miss this chocolaty talk! 💫
As communications expert, her focus lies on strategic brand leadership, conceptualization of projects and innovation. Moreover, she is a systemic coach helping her clients to get clarity and develop professionally and personally! It is the change of perspective that helps people as well as brands to develop and make progress. As a side note: she likes her work to be more on the challenging side! Silvia Blahacek LinkedIn Get in touch with Brigitte Bojkowszky:
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| Branding in the Startup Scene - An Investor’s Perspective w/Michael Schuster | 24 Mar 2021 | 00:53:25 | |
“Helping entrepreneurs make their dreams come true is the dent that investors can make in the universe” . ✨ He talks about Speedinvest’s brand story, about the competitive landscape and whether being a strong investor/venture capital firm brand plays a role. He provides his perspective on 💡whether branding is underrated and undervalued in the startup sector 💡why branding is crucial for startups 💡the challenges and impediments of a startup in terms of branding 💡the advantages in an early-on startup branding 💡the major cultural differences between the North American startup and the European startup scene. 💡He gives recommendations about startup branding. ✨He also shares with us his opinion on which startups got the best branding and the best story behind their brands such as Uber and Clubhouse. 💫
He enjoys when ideas come alive, develop and grow. He believes that helping entrepreneurs make their dreams come true is the “dent” that investors can make in the universe. For more than a decade, he worked in the IT industry, riding the startup roller coaster on a daily basis. He not only built enterprise software and media startups, ranging from semantic-technologies-for-collaboration to social-media-monitoring, he also worked on the next generation of online banking and set up the first commercial bloghoster in Europe. His master degrees and background in Computer Science and Economics and Business Administration enable him to work effectively with startup teams and founders to get their product ready for prime time, address customers early in the life cycle and build outstanding teams. https://www.linkedin.com/in/michaeljschuster/ Get in touch with Brigitte Bojkowszky:
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| How Brands can win in the Digital Age w/Alex Pinter | 16 Mar 2021 | 01:22:58 | |
In this interview Alex Pinter talks about how brands can win in the digital age! In building his two companies, playersvote and trayn he knew that only with a good branding strategy he can win his target customers’ hearts! He provides insights about how he did it! 💡 He also addresses: 💡 why it is crucial for start ups to create a brand early on in the founding process 💡 what the most common branding mistakes startup founders make 💡how to avoid them! ✨ He also shares his thoughts about the most recently launched brands that got the best branding and best story behind their brands.💫
With PlayersVote, he aims at bringing sports and e-sports fans much closer to live-action through smart widget integrations for mobile apps, websites, Messengers, live streaming, respectively, OTT-platforms, and playable ads. With Trayn, he helps top-organizations in sports making strategic planning for athletes simple, efficient, and fast. Both companies are investor-backed and got a huge US-focus, as undoubtedly the USA is number one in sports worldwide. Additionally, he is also an external lecturer at the Vienna University of Economics and Business, the Technical University Vienna, and FH Joanneum, teaching on entrepreneurship and startups. Before entering the startup space, he was a fast-track Accenture alumni who graduated with two masters, one in International Business at the Vienna University of Economics and Business, and the other one in Sports Science at the University of Vienna. During his International Business Studies, he also did a semester abroad at the University of Wisconsin-Madison. where to find Alex: inscouts.com
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| How to draw more targeted clientele to your brand’s website and storefront w/John Vuong | 24 Feb 2021 | 00:48:19 | |
Tune in and find out how SEO can do wonders for your business! John Vuong provides valuable takeaways about SEO and how it relates to branding. 💡John explains what SEO exactly is, why SEO should be in the media mix of every company and why it is more a long term strategy. 💡He talks about what mistakes company owners make in terms of SEO and gives advice of how to do it right. 💡He reveals his hardest take-aways and learnings starting up and growing his own business Local SEO Search. 💡He shares with us what it means and how important it is to him to give back and make an impact as a good corporate citizen. John Vuong is the founder and president of Local SEO Search. With his Local SEO Search, he educates his clients about how to draw more targeted clientele to their websites and storefronts, and why design, optimization, and authoritative content expands their bottom line, with a high return on investment. As a full-service digital agency, Local SEO Search is a one-stop shop for small and medium-sized businesses. The company provides analytics, design, regular audits, keyword research, and social media marketing. Local SEO Search has been recognized as a top SEO agency in Canada by a leading B2B market research firm. As a graduate of the University of Western Ontario, John earned his Bachelor of Administrative and Commercial Studies (ACS). https://www.linkedin.com/in/john-vuong-205b2917/ https://www.localseosearch.ca/impact-initiative/ Get in touch with Brigitte Bojkowszky:
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| All the best brands are unfinished stories w/Richard Macey | 10 Feb 2021 | 00:49:17 | |
In this episode I had the pleasure to interview Richard Macey also a Business School Lecturer and Global Brand Consultant! It was interesting to hear about his 30 years of experience in the marketing, sales and branding world. To learn about how he empowered brands in the beauty and fashion industry! He talks … 💡about why he still believes that “fashion has so much to learn from beauty”! 💡about how “great brands don’t die, people kill them!”, 💡about the “Easternization” of the global consumer, 💡about the fact that too many brand managers use “inside out thinking” and 💡elaborates on the the very truth that “all brands are unfinished stories”. Richard Macey is a Global Brand Consultant and Non-Executive Director. Get in touch with Brigitte Bojkowszky:
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| Connecting Brands with Consumers through Digital and Live Experiences w/Hannes Kläger | 26 Jan 2021 | 00:46:36 | |
It is all about the power of brands in the cosmetics sector! My guest Hannes Kläger provides us deep insight in his brand journey at L’Oreal. Hannes talks about how Covid has been changing consumer behavior with regards to cosmetics. How he had to pivot branding strategies and the managing of brands accordingly. AND what the “new normal” is going to be like in the cosmetics sector. He discusses how he sets up his brands’ communication strategy in order to better emotionally connect with customers! He also elaborates on the practice of “Global Brand/Local Touch”. Moreover, he explains how L’Oreal adds value to their brands in terms of sustainability, which has become a top priority. Lastly, we also discuss L’Oreal’s yearly global brandstorming competition! Tune in! It’s really an exiting topic! Don’t miss it!
Hannes Kläger has been with L’Oréal since 2013. As a brand business leader Hannes Kläger launched the brand NYX Professional Makeup in the Austrian market and managed the repositioning of the brand PUMA Fragrances in Germany. In May this year he has become the Business & Change Leader for the Makeup category in the Consumer Products Division of L’Oréal in Vienna, steering the merge of the German and Austrian SBU “Makeup”. In this „makeup unit“ he signs responsible for the brands Maybeline New York, L’Oréal Paris, NYX Professional Makeup, and essie. Hannes Kläger is a CEMS Master Graduate in Int’l Management ESADE Business School, Barcelona, and earned a Master in Management at Ivey Business School in Canada. Connecting brands with consumers through digital and live experiences is his profession as a brand strategist. He leads to empower and loves talent development. When he is out of office, he is a photography enthusiast, a passionate singer/songwriter and foodie. If you like my show subscribe and please spread your word and share it! Brigitte Bojkowszky, host and producer of BrandsTalk at brandfit Get in touch with Brigitte Bojkowszky:
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| Studio Secrets: Nurturing Brands with Personal Journeys w/ Junaid Ahmed | 03 Jun 2024 | 00:39:42 | |
Ever wondered how personal journeys and hobbies can transform into a successful brand? Junaid Ahmed, a seasoned podcast host and a jack-of-all-trades from tech geek to beekeeping enthusiast, unveils the secrets behind nurturing brands through individual stories and experiences. Dive into Junaid's world as he shares his inspiring venture into podcasting, the essence of personal storytelling, and indispensable advice for aspiring podcasters and entrepreneurs. Time markers: 02:18 The Spark Behind Podcasting Get in touch with Brigitte Bojkowszky:
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| What can B2B brands learn from B2C brands? w/Vivian Berni | 16 Jan 2021 | 01:09:15 | |
In this interview Vivian Berni, who has been working in the B2B sector for more than a decade, talks about B2B brands and what makes them to become strong players and sustainably competitive in the market. In general, what differences there are in the B2B sector compared to the B2C sector in terms of branding strategies. Specifically, what the critical and meaningful factors are for a brand to be a leading brand in the pharmaceutical sector. Ultimately what B2B brands can learn from B2C brands. Vivian also discusses about what B2B brands can learn from the current pandemic. And what the “new normal” in the pharmaceutical supply sector is going to be. Moreover, she gives insights about Sonoco ThermoSafe’s communication strategy, what communication channels they are using in connecting and fostering relationships with partners, e.g. pharmaceutical life science manufacturers, other stakeholders. Especially now, during COVID and going forward post-COVID! On a global scale, Vivian gives an understanding how pharmaceutical supply chains work, how much there is to adapt to local market needs. Vivian Berni also speaks about blockchain technology to being integrated in the pharmaceutical supply chain and, lastly, she comments on the global logistics of vaccines. About Vivian Berni Vivian Berni started her career on wall street with Lehman Brothers and then transitioned into the Life Sciences and Healthcare transportation industry in 2009, playing key roles at DHL in product development, corporate strategy and innovation through digital transformation. Vivian Berni is passionate about designing meaningful product experiences for customers, leveraging technology were appropriate. In 2019 she transferred to Sonoco ThermoSafe, the leading global provider of temperature assurance packaging for the safe and efficient transport of pharmaceuticals, biologics, vaccines & other temperature-sensitive products to take on the role of Director of Product Management.
www.linkedin.com/in/vivian-b-b1810117 Brigitte Bojkowszky, host and producer of BrandsTalk at brandfit Get in touch with Brigitte Bojkowszky:
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| Sustainability in a post-COVID world: how to future-proof your brand w/Alice Schmidt | 06 Jan 2021 | 00:47:28 | |
It is my pleasure to start my 1st BrandsTalk podcast episode this new year with Alice Schmidt who talks about sustainability in a post-COVID world and how companies can future-proof their brands. Before diving deep into sustainability and how it impacts branding strategies, Alice Schmidt sets the term straight; she defines sustainability and what it means to her as this term is used in diverse contexts. She talks about her role as a Senior Global Health Adviser to the European Commission, being Chair of the Board of Endeva, her own company AS Consulting, and the current global health, sustainability, and social impact issues and challenges she is dealing with! As COVID has recasted the relationship between organisations and people, she gives insights on how brands can deliver on the expectations of customers now have. Given the impact of COVID on the society, people deeply reflect their consumption choices and are demanding more of the businesses they buy into! Ultimately, how these will influence the way brands move forward! From her perspective as a sustainability expert she gives advice on brand building essentials for someone who wants to start a business and build a purpose/impact—driven brand. Furthermore, how to grow and scale such a brand globally. Very interesting is also her advice for companies entering less developed markets, specifically engaging with the base of the pyramid. We also addressed some companies’ practices of greenwashing and the negative consequences in every respect. Alice Schmidt is a global advisor on sustainability and social impact. She has been engaging at the intersection of social, environmental and economic issues for more than 20 years. In addition to advising the European Commission on Global Health and directing her own consulting firm AS Consulting, Alice Schmidt is an MIT Climate Ambassador and Chair of the Board of Endeva e.V., a not-for-profit focusing on inclusive innovation and social business. Besides other engagements, Alice Schmidt has been teaching courses for BA and MBA students from around the globe on Sustainable Business and Management for the Future. Alice Schmidt is a systems thinker and never losing sight of the bigger picture. www.linkedin.com/in/aliceschmidt Brigitte Bojkowszky, host and producer of BrandsTalk at brandfit Get in touch with Brigitte Bojkowszky:
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| Austria as a Destination Brand in Australia w/Kathrina Denk | 22 Dec 2020 | 00:25:03 | |
Kathrina Denk has studied „Sport-, Culture- and Eventmanagement“ in Kufstein, Austria. After having conducted an internship at the Austrian National Tourist office in Sydney she has decided to stay in „down under“ and became a permanent team member. Besides digital marketing efforts and the B2B support she also manages the Austrian National Tourist back-office. Her motto is „deepen and pass on the love to Austria“. Get in touch with Brigitte Bojkowszky:
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