Explorez tous les épisodes du podcast Brands Made Meaningful
| Titre | Date | Durée | |
|---|---|---|---|
| Episode 77: Member Branding vs. Product Branding | 30 Dec 2024 | 00:28:14 | |
Derek and Tucker discuss the challenges their client's have moved through when approaching differing styles of branding. For more information, visit us at: www.sussner.com | |||
| Episode 76 - The Role of a Club's Logo | 16 Dec 2024 | 00:29:50 | |
Derek and Tucker take a look back on logos they've designed over the years and explain the strategic reasons behind their choices. For more information, visit us at: www.sussner.com | |||
| Episode 75: Club Brand Governance | 02 Dec 2024 | 00:17:53 | |
Derek and Tucker divulge the steps to evolving your brand while retaining your core values. For more information, visit us at: www.sussner.com | |||
| Episode 74: Seasonal Member Merchandise | 18 Nov 2024 | 00:19:03 | |
Derek and Tucker take a look at crafting specific merch to celebrate landmarks and special times of the year. For more information, visit us at: www.sussner.com | |||
| Episode 73: Who is Sussner? | 04 Nov 2024 | 00:19:51 | |
Derek and Tucker take a break from talking shop to talk about who they are and what they stand for. For more information, visit us at: www.sussner.com | |||
| Episode 72: Club Identities Beyond Amenities | 21 Oct 2024 | 00:19:51 | |
Derek and Tucker discuss what it takes to stand out in unique ways for your club. For more information, visit us at: www.sussner.com | |||
| Episode 71: Little Things Mean Everything | 07 Oct 2024 | 00:20:17 | |
Derek and Tucker take a look at the often missed and easy to overlook. For more information, visit us at: www.sussner.com | |||
| Episode 70: Build Flexible Brand Systems | 23 Sep 2024 | 00:20:44 | |
Derek and Tucker break down the building blocks for long lasting branding. For more information, visit us at: www.sussner.com | |||
| Episode 69: The Club At Golden Valley | 09 Sep 2024 | 00:25:43 | |
Derek and Tucker take a close look at one of their recent rebrands. For more information, visit us at: www.sussner.com | |||
| Episode 68: When to Launch a Club Rebrand | 26 Aug 2024 | 00:23:03 | |
Derek and Tucker break down how to find the perfect timing when launching a club rebrand. For more information, visit us at: www.sussner.com | |||
| Episode 67: Steps to Launching a Club Rebrand | 12 Aug 2024 | 00:27:54 | |
Derek and Tucker break down the steps to take and the reasons why you should consider a club rebranding. For more information, visit us at: www.sussner.com | |||
| Episode 66: Brand Marketing vs Brand Design | 29 Jul 2024 | 00:25:24 | |
Derek and Tucker define the line between marketing and design and how they intersect to inform one another. For more information, visit us at: www.sussner.com | |||
| Episode 65: Building Brand Guidelines | 15 Jul 2024 | 00:33:48 | |
Derek and Tucker show us how to build infrastructure guidelines to unify your brand experience across the board. For more information, visit us at: www.sussner.com | |||
| Episode 64: Club Identity Systems | 01 Jul 2024 | 00:35:43 | |
Derek and Tucker we cover what Identity Systems entail and how to discern between internal and external methodologies. For more information, visit us at: www.sussner.com | |||
| Episode 63: Navigating Branding With a Board | 17 Jun 2024 | 00:27:02 | |
Derek and Tucker bring clarity to uniting your company under one cohesive vision. For more information, visit us at: www.sussner.com | |||
| Episode 62: Putting a Committee Together | 03 Jun 2024 | 00:27:00 | |
Derek and Tucker assemble your need-to-know facts when putting together your committee. For more information, visit us at: www.sussner.com | |||
| Episode 61: The Guiding Principles of Private Clubs | 20 May 2024 | 00:30:34 | |
Derek and Tucker go over the top ways private clubs can find the balance between pleasing old members while attracting new ones, all while making moves towards the future. For more information, visit us at: www.sussner.com | |||
| Episode 60: How Color Affects Perception | 06 May 2024 | 00:17:43 | |
Derek and Tucker cover how to best convey your business with color. For more information, visit us at: www.sussner.com | |||
| Episode 59: Brand Ecosystems | 22 Apr 2024 | 00:20:51 | |
Derek and Tucker break down how to craft effortless experiences when considering your brand as a whole. For more information, visit us at: www.sussner.com | |||
| Episode 58: 6 Types of Brand Transformation | 08 Apr 2024 | 00:29:40 | |
Derek and Tucker dive into 6 distinct types of transformations for a wide range of brands. For more information, visit us at: www.sussner.com | |||
| Episode 57: Tournament Branding for Clubs | 25 Mar 2024 | 00:22:50 | |
Derek and Tucker discuss designing and delighting your club members with tailored events. For more information, visit us at: www.sussner.com | |||
| Episode 56: Brand Promoters & Detractors | 11 Mar 2024 | 00:17:42 | |
Derek and Tucker discuss how high level promoters increase your NPS and how to turn the tides on your detractors. For more information, visit us at: www.sussner.com | |||
| Episode 55: The Loudest Voices in the Room | 26 Feb 2024 | 00:18:25 | |
Derek and Tucker talk about gathering feedback while prioritizing every voice. For more information, visit us at: www.sussner.com | |||
| Episode 54: Determining a Primary Audience | 12 Feb 2024 | 00:27:14 | |
Derek and Tucker discuss if and when you should be honing in on your audience vs. casting as wide a net as possible. For more information, visit us at: www.sussner.com | |||
| Episode 53: Assessing a Brand's Name | 29 Jan 2024 | 00:22:51 | |
Derek and Tucker dive into the parameters of what makes a name and the reasons yours may not be working for you For more information, visit us at: www.sussner.com | |||
| Episode 52: Measuring Brand Success | 15 Jan 2024 | 00:31:22 | |
For more information, visit us at: www.sussner.com | |||
| Episode 51: Branding for Exclusivity | 01 Jan 2024 | 00:23:15 | |
For more information, visit us at: www.sussner.com | |||
| Episode 50 - What Makes A Brand Surprising | 18 Dec 2023 | 00:22:51 | |
For more information, visit us at: www.sussner.com | |||
| Episode 49 - Breathe Life into Tradition | 04 Dec 2023 | 00:28:35 | |
For more information, visit us at: www.sussner.com | |||
| Episode 48 - The Key of Visual Differentation | 20 Nov 2023 | 00:29:52 | |
For more information, visit us at: www.sussner.com | |||
| Episode 47 - Branding For Private Golf | 06 Nov 2023 | 00:32:52 | |
Derek and Tucker discuss the intricacies and common pitfalls of branding for Private Golf Clubs. For more information, visit us at: www.sussner.com | |||
| Episode 46: Dealing with an Identity Crisis | 30 Oct 2023 | 00:28:24 | |
Derek and Tucker breakdown how to identify and remedy a brand's identity crisis throughout thoughtful and intention brand management. For more information, visit us at: www.sussner.com | |||
| Episode 45: Branding Vs. Marketing | 23 Oct 2023 | 00:30:18 | |
Derek and Tucker explain the vast difference between Branding and Marketing and how to make sure the two are complimenting each other. For more information, visit us at: www.sussner.com | |||
| Episode 44: Build Your Brand’s Foundation | 16 Oct 2023 | 00:39:56 | |
Derek and Tucker expand on the importance of laying the right foundation for your organization. For more information, visit us at: www.sussner.com | |||
| Episode 43: Building a Constructive Branding Process | 09 Oct 2023 | 00:36:03 | |
Derek and Tucker break down the Branding Process from the high-level building blocks to the subsets. For more information, visit us at: www.sussner.com | |||
| Episode 42: What Makes a Brand Relevant | 02 Oct 2023 | 00:37:50 | |
Derek and Tucker dive into how your business should maintain relevancy and the risks of resting on your laurels. For more information, visit us at: www.sussner.com | |||
| Episode 41: Your Right To Win | 25 Sep 2023 | 00:28:58 | |
Derek and Tucker break down how to help your business grow in the right direction when it comes to areas you are meant to win. For more information, visit us at: www.sussner.com | |||
| Episode 40: An Intro to Sub Branding | 11 Sep 2023 | 00:28:18 | |
Derek and Tucker discuss the nuances of developing sub-branding and strategies. For more information, visit us at: www.sussner.com | |||
| Episode 39: Conquer Branding Fears | 28 Aug 2023 | 00:32:34 | |
Derek and Tucker dive into how to overcome the fear of change and the nature of constant refinement of your brand. For more information, visit us at: www.sussner.com | |||
| Episode 38: Balancing Strategy & Design | 14 Aug 2023 | 00:27:39 | |
Derek and Tucker discuss the impact made for their clients when the right balance is made between strategy and design. For more information, visit us at: www.sussner.com | |||
| Episode 37: Branding Priorities | 31 Jul 2023 | 00:29:44 | |
Derek and Tucker discuss how to figure out where to start when considering your branding priorities.
For more information, visit us at: www.sussner.com | |||
| Episode 36: Invest in Your Brand | 17 Jul 2023 | 00:33:53 | |
Derek and Tucker discuss how crucial it is to ensure your brand is standing out amongst the competition. For more information, visit us at: www.sussner.com | |||
| Episode 35: Why is Positioning Scary? | 03 Jul 2023 | 00:35:49 | |
Derek and Tucker take discuss how they build brand foundational elements specifically geared towards each individual client.
For more information, visit us at: www.sussner.com | |||
| Episode 34: What Are Brand Consultants? | 19 Jun 2023 | 00:35:43 | |
Derek and Tucker take an in-depth look into the wide variety of their clientele.
For more information, visit us at: www.sussner.com | |||
| Episode 33: Hire for Brand Fit | 05 Jun 2023 | 00:34:38 | |
Derek and Tucker discuss the importance of hiring beyond professional skill sets
For more information, visit us at: www.sussner.com | |||
| Episode 32: Your Brand’s Stance Matters | 22 May 2023 | 00:30:07 | |
Derek and Tucker discuss the importance of knowing where and why you stand.
For more information, visit us at: www.sussner.com | |||
| Episode 31: Levels of Executing a Brand Refresh | 08 May 2023 | 00:31:51 | |
Derek and Tucker discuss the purpose behind revitalizing your brand.
For more information, visit us at: www.sussner.com | |||
| Episode 30: The Role of Features and Benefits | 24 Apr 2023 | 00:36:03 | |
Derek and Tucker take a closer look into the "F&Bs" of company branding.
For more information, visit us at: www.sussner.com | |||
| Episode 29: Should You Listen to or Lead Your Customers? | 10 Apr 2023 | 00:36:57 | |
Derek and Tucker discuss an often underlying issue in branding.
For more information, visit us at: www.sussner.com | |||
| Episode 28: Managing a Brand Transformation | 27 Mar 2023 | 00:38:19 | |
Derek and Tucker get into the challenge within the challenge - the change management within a brand transformation.
For more information, visit us at: www.sussner.com | |||