Brandformance – Détails, épisodes et analyse

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Brandformance

Pranav Piyush

Business & Entrepreneuriat

Fréquence : 1 épisode/13j. Total Éps: 44

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords.

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Données mises à jour le 04/07/2026

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The Real Reason Startups Don’t Scale (It’s Not Product)

lundi 16 juin 2025 • Durée 43:20

In this episode of the Marketing Scientists Podcast, Elaine Zelby shares the real levers behind startup growth — and it’s not just product or GTM strategy. Elaine dives into how culture, hiring, and operational systems shape whether a marketing engine can actually scale.

From building trust and clarity across teams to designing systems that don’t break at $10M ARR, Elaine breaks down what most founders miss. She also shares why brand is often an output of culture, how to hire for execution and alignment, and why growth marketing fails without shared values at the core.

About the guest:
Elaine Zelby is the Co-Founder and CRO of TofuHQ, and a growth advisor to early-stage startups. With leadership experience spanning marketing, operations, and product, she brings rare clarity to the intersection of brand, culture, and scale.

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How Cash App Scaled to 9 Figures — Without Wasting a Dollar

lundi 2 juin 2025 • Durée 49:48

In this episode of the Marketing Scientists Podcast, Dyan Khor shares the strategy behind Cash App’s explosive growth, and why true scale requires more than channel hacks. Dyan built Cash App’s full-funnel growth engine, developed user-level LTV models, and implemented incrementality testing before iOS 14 changed the game.

We dive into how brand, creative, and product come together to drive results; why “growth” isn’t a department , it’s a company strategy; and how AI is reshaping team workflows, content pipelines, and experimentation velocity.

About the guest:

Dyan Khor is a growth advisor and fractional marketing leader who scaled Cash App through its hypergrowth phase. With deep experience in data modeling, cross-functional growth, and performance strategy, she’s now helping top tech startups build marketing systems that last.

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How This Team Launches 1,000 Ads a Week — and Finds the Winners

lundi 19 mai 2025 • Durée 35:00

In this episode of the Marketing Scientists Podcast, Nik Sharma and Ari Murray of Sharma Brands break down how they manage one of the most creative and data-driven growth machines in e-commerce. From launching up to 1,000 ads a week to testing across every stage of the funnel, they share how smart systems — not just instincts — drive results.

We dive into the shift from DTC to retail, why attribution is mostly noise, how incrementality testing is changing everything, and why creative velocity (done right) beats any channel hack. They also unpack the impact of AI on workflows, how they keep a swipe file in Slack, and why truly understanding your customer is still the ultimate unlock.

About the guests:
Nik Sharma and Ari Murray lead Sharma Brands, a full-service growth engine helping consumer brands scale through sharp creative, efficient media buying, and relentless experimentation. Their work spans eComm, retail, and content — and they’ve built one of the most respected voices in the DTC space.

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The Growth Myth Every Startup Needs to Unlearn

lundi 5 mai 2025 • Durée 47:04

In this episode of the Marketing Scientists Podcast, Amrita Mathur, former marketing leader at Superside, ClickUp, and Zapier, shares hard-earned truths about startup growth, product-market fit, and why creativity — not just tactics — drives sustainable success.

Amrita challenges the common myths around growth hacking, breaks down why product strategy is inseparable from marketing strategy, and explains how smart brands are navigating the AI disruption without losing their edge. She also dives into the importance of differentiation, the hidden power of creative obsession, and why building your own brand “universes” is the future of marketing.

About the guest:
Amrita Mathur has scaled some of the fastest-growing SaaS companies in the world and now advises early-stage startups on brand, marketing, and growth strategy. With deep hands-on experience from 0 to 1 and beyond, she brings a rare, practical lens to what really works — and what’s just noise.

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Why Creative Is Still Media’s Biggest Blind Spot

lundi 21 avril 2025 • Durée 48:57

In this episode of the Marketing Scientists Podcast, Ian Martins, Managing Director of Zenith, joins us for a no-filter look at the modern agency world. Ian unpacks why the creative/media divide is still costing brands big money, how the traditional agency model is ripe for reinvention, and why the current obsession with AI-driven cost savings is missing the point.

We explore the rise of "Power of One" models, why media teams need a seat at the creative table, and how smart brands are blending brand + performance thinking. Ian also shares practical insights on creative testing, algorithmic buying, and why most media metrics are still chasing the wrong goals.

About the guest:
Ian Martens is the Managing Director of Zenith , part of the Publicis Groupe. With a career that spans scrappy independents to global HoldCos, Ian brings a uniquely candid perspective on what’s broken — and what’s possible — in media, creative, and marketing leadership today.

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How This Startup Is Hacking B2B Ads on TikTok, Instagram, and Amazon

lundi 7 avril 2025 • Durée 40:43

In this episode of the Marketing Scientists Podcast, Keith Putnam-Delaney, CEO of Primer, reveals how his company is reinventing B2B audience targeting across channels like TikTok, Instagram, and even Amazon. He unpacks the limitations of traditional ad targeting, the misconceptions around "dead" channels, and why marketers need to rethink attribution and incrementality. Keith also dives into the evolving role of AI in advertising, shares a spicy take on LinkedIn ads, and explains how creative and audience experimentation is still the ultimate unlock.

About the guest: Keith Putnam-Delaney is the co-founder and CEO of Primer, a fast-growing startup transforming how B2B marketers activate audiences across social and programmatic platforms. With a background in data and growth strategy, Keith brings a sharp and opinionated view on what’s broken in modern marketing—and what’s coming next. From holdout tests to AI-driven targeting, he's helping companies navigate the future of ad performance with clarity and precision.

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Why 97% of B2B Leads Fail—And What to Do Instead

lundi 24 mars 2025 • Durée 50:01

In this episode of the Marketing Scientists Podcast, Kerry Cunningham, former Forrester analyst and now Head of Research at 6sense, unpacks the broken state of B2B marketing. He explains why most MQLs are a dead-end, how the concept of “buying groups” is transforming the demand funnel, and how third-party intent data—when combined with AI—can actually deliver real insight. Kerry also shares the backstory behind the famous Demand Unit Waterfall, reveals what most marketers get wrong about in-market signals, and offers a data-backed strategy for winning more high-intent buyers.

About the Guest:

Kerry Cunningham is a leading B2B marketing strategist and researcher, currently serving as Head of Research at 6sense. Previously, he helped design the Demand Unit Waterfall during his time at SiriusDecisions and Forrester. With decades of experience in B2B marketing innovation, Kerry brings unmatched insight into intent data, marketing measurement, and the science of modern revenue generation.

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How to Stop Wasting Ad Spend and Prove Marketing ROI

lundi 10 mars 2025 • Durée 50:48

In this episode of the Marketing Scientist Podcast, Pranav Piyush, CEO of Paramark, breaks down the flaws of traditional marketing attribution and why Incrementality Testing is the key to smarter budget decisions. He explains why Multi-Touch Attribution (MTA) often misleads marketers, how Marketing Mix Modeling (MMM) compares, and why most brands are wasting money on ad spend without realizing it.

Pranav shares insights on why marketers should rethink their brand search ad spend, how to run effective marketing experiments, and the role of causality in measurement. He also discusses how top brands are using incrementality testing to prove real ROI, optimize budgets, and drive efficient growth.

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Marketers Are Wasting Money—Here’s the Fix!

lundi 24 février 2025 • Durée 30:33

In this episode of the Marketing Scientists Podcast, Matt Bahr, CEO and co-founder of Fairing, dives into the transformative power of post-purchase surveys. He explains how brands can use these surveys to validate marketing attribution, uncover hidden customer insights, and make smarter advertising decisions. Matt also shares his journey from e-commerce operator to SaaS founder, the challenges of attribution in today’s fragmented landscape, and why first-party data is more important than ever.

Tune in to learn how innovative brands are leveraging Fairing’s insights to optimize ad spend, improve customer trust, and drive revenue growth.

About the Guest:

Matt Bahr is the CEO and co-founder of Fairing, a leading post-purchase survey platform that helps brands unlock better attribution insights and optimize their marketing spend. With a background in e-commerce and logistics, Matt transitioned from being an operator to building a SaaS company that serves thousands of DTC and SaaS brands. Under his leadership, Fairing has pioneered new approaches to measuring marketing effectiveness using first-party data. Passionate about data science and consumer insights, Matt is on a mission to help brands make smarter, data-driven decisions.

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How AI-Driven Experiments are Changing Growth Marketing!

lundi 10 février 2025 • Durée 33:18

In this episode of the Marketing Scientist Podcast, Neha Mittal, CEO of Just Words and former Head of Growth at Twitter and Pinterest, explores how AI-powered experimentation is transforming lifecycle marketing. She discusses the challenges of traditional A/B testing, the importance of high-velocity experimentation, and how generative AI is unlocking new opportunities for growth teams. Neha also shares insights on messaging fatigue, the impact of micro-copy changes, and the future of real-time optimization.

About the Guest:

Neha Mittal is the CEO and co-founder of Just Words, an AI-driven experimentation platform for lifecycle teams. Previously, she led growth and retention at Twitter and Pinterest, where she pioneered large-scale messaging optimization strategies. With deep expertise in user engagement and AI-driven marketing, Neha is at the forefront of innovation in the growth space.

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Brandformance – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify