HOLLLLLY SMOKES. Hold my cuppppp. I am back. 

After a 6-month hiatus, I'm BACK on the mic. You probs have questions, so this episode will spill it all.

In this episode I share:

• Why I took a 6-month break from the pod (and why I didn't feel guilty about it)
• The hard truth about creating content from pressure vs. pleasure
• How I've redefined "creating content" and doing business in this new era (hi mamahood x business)
• Sneak peek at the 3 mega projects me and my team have been working on behind the scenes
  
  

You can learn more about our in-person event, gather here 

And come follow me on IG: @anitasiek and the crew at @wordfetti 

FREEBIE ALERT!

Want to get 5 e-lessons to level-up your copy game?

Snag it here: https://wordfettigroup.com/freebie

And we're back for another WYW Case Study episode. Today, we've got Kate Mitchell, an event tech specialist. Kate joined us in our most recent cohort at the very beginning stages of starting her business, and her biggest struggle? Communicating her value (she didn't want to "sell" and feel salesy!) AND not knowing what to say when she's "putting herself out there" in a way that's not same same and boring.

In our conversation we dive into:

• How Kate went from 1 client (who was a friend) to 10 clients in just a couple of weeks of joining WYW
• Why understanding the objective of what you're writing is key
• What Kate did to navigate through the mindset wobbles she had in "selling" and putting herself out there
• Expressing her personality authentically and how that helped her stand out

You can follow Kate personally here: https://www.instagram.com/sbceventsau

*Want to be my next success story?!*

DOORS TO the 2025 COHORT of Wordfetti Your Words is NOW OPEN! Click here to learn more: https://www.wordfettigroup.com/wyw

AI is changing the game for entrepreneurs—but are you using it in a way that saves time without losin' your brand essence?

In this episode, I chat with Kinsey from Feel Good Social & Authentic AI about the human-first approach to AI tools, how to train ChatGPT to think like you, and why AI isn't here to replace your thinking—but to enhance it.

If you've ever felt stuck on content creation, overwhelmed by AI, or worried about losing your unique brand voice—this one's for you.

We dive into:

✅ The #1 mistake most businesses make when using AI

✅ How Kinsey saves 70+ hours a month with AI—without losing her personal touch

✅ How you can actually train ChatGPT to sound just like you

✅ Why women are falling behind in AI adoption—and how to change that

*FREEBIE*

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Ever heard of some marketing advice that just makes you go "ICK"?! Yeah. Well, I ain't gonna lie, there's definitely been a few of those circling around this year. In this episode, inspired by the conversations I've overheard, and those that I am hearing and seeing, here are some of the worst marketing "advice" I've heard this year and what I feel like you should focus on instead.
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Stop. Measuring. The. Success. Of. Your. Social. Content. Based. On. Likes. And. Follower. Count!

There. I said it, HA! In this episode, I dive into why I don't believe likes and follower counts are a measure of "success" when it comes to content and why it's important we create content that is highly shareable. To help you, in this episode, I throw down 3 simple questions you can ask to help you generate content ideas that will be highly shareable.

PSSST! on the 21st of November, we are about to throw down on one VERY epic one-time-only-offer for FETTI FRIDAY (our version of Black Friday). This is BIG and is not something we have EVER done before. Want to be the first to know as soon as it drops? Sign up below. 

wordfettigroup.com/signup

• My approach when it comes to planning and creating content
• The 5 things that are my GO TO when it comes to content planning strategically
• How I cross pollinate my content and create more hours in my week.

Is ranking #1 on Google still a thing? How does one balance the intention of writing human-friendly content vs writing something that ranks WELL for search engines as well? In this episode, I dive into my belief on whether it's still important, exactly how you can strike that balance, and 3 things to consider when writing something that is a nod to both search engines but will make you stand out.


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If SPEAKING is something you want to do more of in 2024, chances are you're probably thinking of this question too. How do you come up with speaking topics? How can you get strategic about it? How can you really "own" a speaking topic so what you share it unique and memorable?

Have no fear my friend. In this episode I dive into the 4 questions I ask to help me strategically come up with speaking topics.

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Did you know that there are 2 types of readers? The Analytical and The Skimmer. AKA those that read every single word and those that skim through copy and content. So how the heck do you actually write for both in your audience?

In this episode, I dive into one simple way you can optimise your copy to ensure it's easier to consume for the eyeballs.

Pssst. Want a freebie?

Of course you do!Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more. 

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A lot of the time when we think Black Friday, we think mass discounts. But does it always have to be about discounting? Would it have the same effect if you didn't discount?

In this episode, I dive into 3 untraditional ways you can Black Friday this year without having to discount.

I also shared how we've put together a full Black Friday Promotional Email Sequence Kit (with 8 emails ready for you to swipe and get your campaign up live in just 1 hour!) for you if you've left it last minute. You can grab it now for $70 by clicking here (wordfettigroup.com/blackfriday)

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To Black Friday or not to Black Friday? This month in our membership, The Wordfetti Club, our monthly masterclass was all about Black Friday. We had a lot of epic conversations and ideas swirling around in the membership so I thought I'd do an episode here to share the 3 principles I believe are going to be KEY for a success Black Friday campaign in 2023.Want to join the Wordfetti Club? Click here to join us.

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I was recently asked about HOW you can talk about the same service or product and make it interesting at a speaking gig. It's a question I get asked often so I thought I'd record an episode to share 1 simple hack you can adopt to make "talking about the same service or product" less boring and more interesting.

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Flearnings is the combination of the word failure and learnings. It's a new word I've coined which speaks to the art of how we learn through our failures. In this episode, I share about a full circle moment I had over the weekend, that led us to becoming the official TEDx copywriting and creative content partner, a special project we held on the day and also my 5 big flearnings in business.

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Struggling to turn your email marketing into actual sales conversions? In this episode, Anita was interviewed on a Podcast by Gloria Chou where she reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox.

Here is what we dive into:

• Why AI-generated email templates fail to connect with modern consumers
• The role of design thinking in crafting emails that grab attention and drive action
• The psychology behind word choice
• Simple yet powerful email tweaks: optimizing signatures, formatting for readability, and refining CTAs
• How to use curiosity-driven subject lines and pre-headers to increase email open rates
• Addressing objections within emails to eliminate hesitation and drive purchases
• How changing hyperlink colors can boost click-through rates

*FREEBIE*

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

As a wordsmith, I am deeply fascinated by how the delicate choices of language and words evoke different means and emotions in a reader. When it comes to writing, and also in how we approach writing at Wordfetti, inclusivity in our language is something we've been striving to learn more and more about. This is why I'm thrilled to bring on guest Hank Paul, who is a Queer Inclusion Strategist to share more about this topic.

In this episode, we dive into:

• Why brands should embrace LGBTQ+ inclusive language
• The most common myths and misconceptions about LGBTQ+ allyship in business
• What to do when you make a mistake
• The difference between performative allyship and authentic allyship

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You might be readin' the headline for this episode thinking: "what the heck Anita?! Isn't the whole goal to get people ON the list and no remove em'?

It's a fair question friend. And also one people often ask when I tell them that we deleted people off our email list.

So in this episode, I'll be sharing with you:

• The 3 big reasons why we removed thousands of email subscribers from our email list;
• Some key signs you should consider "spring-cleaning" your own email list;
• And how to go about cleaning up your email list along with what we did.

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_____

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We've just wrapped up our 7th launch for WYW, and with every launch the team and I always take the time to reflect on what went well, what didn't go well, what we learnt and what we'll do differently next time.

In this episode, I dive into 5 of the factors that worked well for us for this launch, and the 3 things that surprisingly didn't work as well in our latest launch.

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At the end of July this year, I launched (relaunched) our dedicated all-in-one content marketing membership: The Wordfetti Club. And it was a WILD success, with us x2 our initial goal of 100 members, to hitting 209 members for our first launch! In this episode (where I was a guest on my biz bestie Steph Taylor's podcast Imperfect Action), I dive into:

• the behind the curtain view of what it actually took to launch this offer;
• how it felt different to any other launches I have had (as I was travelling and launching at the same time); and
• how I pivoted an offer that was no longer working.

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What does it actually take to build a business with passion, purpose, and profit?! In this honest conversation, I bring in business coach Fiona Killackey and fellow podcast host of My Daily Business onto Brandfetti where we chat about all the ups and downs of what it truly takes to run a business.

We dive into:

• What Fiona's biggest FLEARNING (failure and learning is);
• The key characteristics of a successful business owner and leader that Fiona sees having worked in some incredible businesses and organisations;
• Whether or not we can have a business without the hustle;
• How we can not just set but really make strides towards our business goal;
• Key questions to consider if you feel like you are currently treading water.

If you enjoyed this episode, then don't forget to tag me, @anitasiek and Fiona @mydailybusiness_

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_____

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Time poor and want 7 must-know copywriting lessons that will help you boost your conversions? Here it is. In this sharp shoot episode, I dive into 7 profitable copywriting lessons to help you up your copy and content game.

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_____

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Know what you want to say but don't know HOW to say it?! This episode is for you because chances are? You haven't clearly articulated your brand personality and voice.

In this episode, I dive into:

• The difference between brand voice and brand tone of voice;
• 3 of the biggest mistakes I see businesses and organisations making when it comes to brand personalities and curating a unique verbal identity (and what to focus on instead to future proof your brand)
• What you should include when it comes to documenting your brand voice.

Curating a unique brand voice and documenting your Brand DNA is one of the key phases in our signature copywriting and sales psychology course Wordfetti Your Words.

Doors are closing soon, and won't reopen until later in 2024. Ready to finally write words that connect compel and convert?

Sign up here: wordfettigroup.com/wordfettiyourwords

Enjoyed this episode? Don't forget to follow me on @anitasiek and the team at @wordfetti

And we're back with another incredible WYW Case Study, and this episode, we're featuring Madison Klein, a content marketer and copywriter from New Jersey, NY who joined Wordfetti Your Words at the beginning of her freelancing journey.

In this episode, we dive into:

• Imposter syndrome, perfectionism and how Madison navigated around the mindset wobbles despite having a decade experience in the industry;
• How having the confidence to do this ONE thing, landed Madison her BIGGEST retainer yet (almost x8/x10 her ROI to WYW within 3 months of joining);
• Her thinking process when it comes to turning something "bland" or "boring" into something non-boring.

Doors to our signature copywriting and sales psychology course Wordfetti Your Words is officially OPEN for enrolment for 1 week. Ready to nail your messaging, uncover your brand DNA and write copy that connect, compel and convert through our psychology backed methodology?

Sign up here: wordfettigroup.com/wordfettiyourwords

Enjoyed this episode? Make sure you screenshot and tag @content.by.madison and myself @anitasiek and share your biggest AHHA!

In this episode, I bring onto Brandfetti Zoe Richmond, a launch and website strategist for female course creators on Kajabi, who is also one of our incredible WYW alumni to share how rewriting her website copy has helped her attract her ideal clients and half her cost per lead by more than HALF in her latest launch.

We dive into:

• The 1 big thing that Zoe learnt through WYW that helped her rewrite, tweak and refine her website copy to attract her ideal audience
• How she was able to reduce her cost per lead (CPL) in her latest launch from $22 to only $9 through tweaking her ad copy
• What should (and should not) be on a digital course sales pages and landing pages
• Zoe's predictions and recommendations in the world on online course launches: evergreen vs live

Doors to WYW open on the 21st of September. Want a taster?

We are hosting a brand new free LIVE masterclass, and you're invited.

Learn how to level-up your website and write stand out copy that stand out (and convert) in this 60 minute masterclass and save your seat right here: www.wordfettigroup.com/freemasterclass.

Enjoyed this episode? Make sure you screenshot and tag @zoe_richmond_ and myself @anitasiek and share your biggest AHHA!

This one is for my fellow word nerds, copywriters, content writers and marketers. If you've been feeling a lil wobbly when it comes to AI and ChatGPT and how this may impact your client work and clients in general - this episode is for you. In it, I share the 3 key things you can do to really add value to your clients and AI-Proof your job. Use these value statements next time in your proposals.

Doors to WYW, will be opening again in 1 week but as a waitlister you will be getting dibs 48 hours before everyone else along with exclusive bonuses. Click here to join the waitlist to snag some early bird bonuses: www.wordfettigroup.com/wywwaitlist

There's a difference between a positive hook and a negative hook. In this episode, we dive into:

✅ Why negative hooks isn't about being "negative" and how it can sometimes often outperform positive ones

✅ The difference between positive and negative hooks

✅ The secret behind hooks that stop the scroll and boost engagement

*FREEBIE*

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

One of the things I love? When internet friends, become your WYW alumni students, and they experience wins! For this episode, I bring in Laetitia Andrac, a business doula, strategy and intuition coach and also one of most recent WYW cohort students.

In this episode, we dive into:

• What is intuition (and what it's not) and the power of it in growing your business
• The art of intuitively "selling"
• Laetitia's 5-step method to begin trusting in your intuition.
• Why Laetitia trusted HER own intuition in joining our cohort in May, and how that has supported her in launching her book "Light it" (now a best time seller!)
• Why she wanted to learn how to write her own sales copy for her book, even though she usually outsources.

Doors to WYW, will be opening again in 1 week, click here to join the waitlist to snag some early bird bonuses: www.wordfettigroup.com/wywwaitlist.

A heads up, our 3-day Copy Confidence Challenge is happening TOMORROW. It's not too late to get your ticket. 14, 15, 18th of September (replay included). 1 hour over 3 days, that's all it's going to take to uplevel your copywriting game.

Snag your early bird ticket now for only $49 here: www.wordfettigroup.com/3daychallenge

Controversial opinion: The school system set us up to FAIL when it comes to copywriting for our business! In this episode, I'm going to dive into the difference between WRITING vs COPYWRITING, the key distinctions, and a mindset shift you need to make in order to go from writing to describe to writing to persuade.

You readin' our show notes? A+ for you my friend! A heads up, our 3-day Copy Confidence Challenge is happening NEXT WEEK. 14, 15, 18th of September (replay included). 1 hour over 3 days, that's all it's going to take to uplevel your copywriting game.

Snag your early bird ticket now for only $49 here: www.wordfettigroup.com/3daychallenge

How does one write persuasive copy without being "pushy" or "salesy"? In this episode, I dive into 5 ways you can do just that, the key mindset shifts you must make so that your copy isn't "wobbly" to your audience, and the 4 key elements your audience actually NEED in order to be ready to take action.

If you want to take this one step further? Join us in our 3-day Copy Confidence Challenge happening NEXT WEEK. 14, 15, 18th of September (replay included) and I'll teach you how you can translate the ideas and thoughts in your mind, onto paper FASTER. Day 2? I also share with you my 5Ps in the persuasion framework.

1 hour over 3 days, that's all it's going to take. Snag your early bird ticket now for only $49 here: www.wordfettigroup.com/3daychallenge

Feeling like you're trying ALL the things but it's still crickets? Putting out content like the "gurus" are telling you but sitll not getting the results and leads you were hoping for? In this episode, I throw down on the 5 biggest reasons why your copy or content may NOT be converting, and what you need to focus on instead.

OH HEY YOU! Big news.

Our ever-popular 3-Day Copy Confidence Challenge is BACK. Where over 3 days we'll teach you how you can translate the ideas and thoughts in your mind, onto paper FASTER.

1 hour over 3 days, that's all it's going to take. Snag your early bird ticket now for only $49 here: www.wordfettigroup.com/3daychallenge

Day 1 ― Get Copy Confident: The ability to get your game-changing ideas outta your head and flowing onto the page? Is way closer than you think. Together? We will:

• Identify the real reason why you get writer's block (Spoiler Alert: It's not because you're a bad writer)
• Equip you with simple (repeatable) strategies to have you saying bye-bye to wobbles and writing with confidence
• Craft a compelling story about your biz (even if you don't consider yourself a storyteller)

 Day 2 ― Turn Copy Into Sales: You got into this business to make a larger impact and to make sales. So we'll show you how you + your words can do exactly that. You'll discover:

• How to eliminate the "busy" work crowding up your schedule and focus on the ONE skill that really matters
• Discover the 5P's in persuasion to power up your copy so it inspires your audience to take action
• Our fool-proof system to nail your stand-out messaging and inspiring your audience to take action
• Write 1 sales-based caption that you can publish immediately after the challenge to generate sales

A BONUS Live Q&A on Day 3 (Value: $397): Consider this your chance to ask a conversion strategist and copywriter (aka hi, it me!) anything you want about copywriting, sales, content, consumer psychology and branding! Whether that's how to apply your newfound copy skills to your socials, or the next best steps to move the needle in your biz, my brain is yours for the picking for an entire hour!

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Of course, you do.

Sign up for our 5 e-copy lessons below, where every day I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy, and more. wordfettigroup.com/freebie

In this short and sweet episode, I throw down 3 simple yet POTENT copywriting hacks to help you make your copy stronger, punchier, and more persuasive. Try this in your next piece of content or copy!

Love these and want to upskill in your copy game? Our signature copywriting and sales psychology course Wordfetti Your Wordsopens in 3 weeks. Be sure to sign up for the waitlist to get exclusive bonuses! Click here to join the waitlist.

Psst. Want a freebie?

Of course, you do.

Sign up for our 5 e-copy lessons below, where every day I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy, and more. wordfettigroup.com/freebie

As soon as I hear someone say "I know what I want to say, but I don't know HOW"? There's usually 3 reasons why. In this episode, I dive into the 3 most common reasons why you may be feeling this way, the antidote to them, and a simple trick to writing copy that sticks, with ease.

In this episode, I also spoke about our signature course Wordfetti Your Words, Doors which opens in 4 weeks. Be sure to sign up for the waitlist to get exclusive bonuses! Click here to join the waitlist.

Psst. Want a freebie?

Of course, you do.

Sign up to our 5 e-copy lessons below, where every day I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy, and more. wordfettigroup.com/freebie

No your website isn't just a dumping ground for ALL the info. With attention span decreasing to 8 seconds, y'all are gonna want to make sure the copy on each of your respective pages is intentional, strategic, and executed with precision. In this episode, I dive into the PURPOSE of each of the top 5 pages on a website: Home, About Us, Services, Product, Start Here.

In this episode, I also referenced 2 elements:

• a previous episode "How to structure the Pages for your website project" -- You can access that right here.
• our signature copywriting and psychology course, Wordfetti Your Words that will be opening doors again next month. Join the waitlist here!

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*FREEBIE*

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy, and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Copy without messaging (the strategy) is like tacos without the guac. Still sizzling, but there's something missing, esé. In this latest episode, I dive into the difference between copy vs messaging.

Turn into this episode where in 12 months I go through:

• the subtle yet POWERFUL difference between messaging and copy;
• A BIG mistake that many businesses make when it comes to articulating their messaging;
• How your ability to tweak your messaging at any given time is your secret weapon (and where to begin)

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*FREEBIE*

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

This episode is part 2 of behind of scenes for our recent Membership launch, The Wordfetti Club. In this episode I share more about my internal reflections around this launch and why it has completely changed the way I think about "launching" as a whole.

I dive into:

• The key narratives I had to redefine and rewrite - to mix travel with launching
• How I surrendered, detached myself from the goal and had FUN with this launch
• The key lessons I'll be taking away for my future launches and what you can do too, to infuse more ease and fun for your next launch or your next revenue generating activity for your business.

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*FREEBIE*

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

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We recently launched for the first time, our new membership: The Wordfetti Club. We welcomed 209 founding members, exceeding our original goal and in this episode, I peel back the curtains to share with you:

• The different stages to the launch and how it came about.
• Some key strategies I leaned on for this launch
• My 5 big lessons from this recent launch and why I believe we did so well.

Stay tuned for part 2, where it'll be more about my introspective/reflections around why this launch has became one of my favourites of ALL time.

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*FREEBIE*

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Getting featured in the media isn't about luck—it's about knowing how to pitch.

If you've ever sent a PR pitch and gotten nothing but silence, you're not alone. But here's the thing: journalists want great stories—they just need the right pitch. And PR expert Gloria Chou is here to share exactly how to make yours stand out.

In this episode, we dive into:

• The simple yet powerful framework she swears by for writing a killer pitch
• The one thing you can do to get your pitch picked up—fast
• What journalists are actually looking for (and what makes them hit "delete")
• How to pitch with confidence—even if you don't have a massive following or media experience

If getting press has felt confusing or out of reach, this episode will change the way you approach PR forever.

In this recent interview I had with Tahryn Bolt, we dove into the secret to writing persuasive and impactful copy that converts into clients is a magical mix of psychology and words.

In the episode, we go into:

• How to write copy that stands out
• How psychology and copy intertwine
• how ChatGPT comes into play when it comes to writing copy

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*FREEBIE*

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Copy, Content, they're both kinda the same right? Nope. Whilst these 2 words are used quite interchangeably in the world of marketing, there are KEY differences in what copy is, and what content is. In this episode, I dive into them.

*FREEBIE*

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Language shapes our perceptions. So in today's episode, I'm shining a spotlight on the power of words, not just in a business, marketing, or content perspective... but the words we use to speak to ourselves. I throw down 3 simple practices you can embrace to be kinder to yourself.

*FREEBIE*

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie
_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

No this isn't another podcast episode that is going to tell you to try Threads or try Reels and get you to post everyday. In this episode, I throw down on the 3 missed content opportunities for businesses today that could potentially be draining your energy, time, sanity, money, and ability to truly cut through the digital noise.

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PS. This is it! You only have 24 hours left to join us in The Wordfetti Club, our new monthly membership and community dedicated to helping you uplevel your content marketing game.

• Monthly Masterclasses + Learning Sessions with me (and guest experts)
• Monthly coworking
• Monthly content plans delivered with prompts and templates
• And our 5-part proprietary content system in 90 mins.

Join us here for only $49 a month: www.wordfettigroup.com/thewordfetticlub

____

*FREEBIE*

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Attn biz owners who have more than 5+ posts sitting in your drafts. A little love note from me to you: creating content doesn't have to fill snoring and bore, complex and overwhelming!

In this episode, I dive into 7 simple ways you can create content in a way that's easier and more fun (whilst still connecting and converting)

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***SPECIAL ANNOUNCEMENT***

24 live events, including masterclasses, guest experts, co-working, monthly content plans as well as a community to boot for only $1.30 a day!

Doors to our dedicated content marketing membership is officially OPEN!!! 

… Have your finger on the pulse of what's working RIGHT NOW

… Save time & money

… Level up your content marketing

… Supercharge your business growth  

… Reclaim your time, energy and sanity

Join us here for only $49 a month: www.wordfettigroup.com/thewordfetticlub

____

Make sure you screenshot and tag me @anitasiek so I can say hello.

*FREEBIE*

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Reels. Threads. TikTok. Sure they're trending content channels, but what's the one thing I believe should remain to be the #1 in your content strategy? Originality. In this episode, I share with you how you can create radically different content, and why if done right, it has the power to cement your authority and credibility and position you as the go to.

Want to create content using our tried and tested formula. Designed to meet these 4 elements? Join us next week for our Live Caption Formula Workshop. This is our most sought after workshop with over 600+ students and raving fans.

In 90 mins, I'll teach you:

• the system to know EXACTLY what to say and share with your audience to get them to connect and convert
• a 15 min fast thinking activity to generate a bank of strategic content ideas
• copy formulas backed by psychology to help you write epic content and
• an over the shoulder look on how you can tun 1 piece of content into 10 (and how you can leverage ChatGPT to help you do it faster).

Grab your ticket for only $67 now and get a bonus Live Q&A with me to answer all of your content, and social media questions

www.wordfettigroup.com/theworkshop

____

Make sure you screenshot and tag me @anitasiek so I can say hello.

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Sharing tips and a heap of value sounds great. But it's not a content strategy. In this episode I throw down on the 4 elements that MUST be met before your audience is ready to engage and take action with you.

Want to create content using our tried and tested formula. Designed to meet these 4 elements? Join us next week for our Live Caption Formula Workshop. This is our most sought after workshop with over 600+ students and raving fans.

In 90 mins, I'll teach you:

• the system to know EXACTLY what to say and share with your audience to get them to connect and convert
• a 15 min fast thinking activity to generate a bank of strategic content ideas
• copy formulas backed by psychology to help you write epic content and
• an over the shoulder look on how you can tun 1 piece of content into 10 (and how you can leverage ChatGPT to help you do it faster).

Grab your ticket for only $67 now and get a bonus Live Q&A with me to answer all of your content, and social media questions

www.wordfettigroup.com/theworkshop

____

Make sure you screenshot and tag me @anitasiek so I can say hello.

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

How do I NEVER run out of content ideas? It's a good question and one I often get asked. In this episode I shared the 3 ways as to how I generate a never ending flow of content ideas that's strategically aligned for us and our clients.

Want to walk away with your bank of content ideas? Join us next week for our Live Caption Formula Workshop. This is our most sought after workshop with over 600+ students and raving fans.

In 90 mins, I'll teach you:

• the system to know EXACTLY what to say and share with your audience to get them to connect and convert
• a 15 min fast thinking activity to generate a bank of strategic content ideas
• copy formulas backed by psychology to help you write epic content and
• an over the shoulder look on how you can tun 1 piece of content into 10 (and how you can leverage ChatGPT to help you do it faster).

Grab your ticket for only $67 now and get a bonus Live Q&A with me to answer all of your content, and social media questions

www.wordfettigroup.com/theworkshop

____

Make sure you screenshot and tag me @anitasiek so I can say hello.

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

LinkedIn, Instagram, and TikTok. Whilst these are all social media content channels, each of these platforms demand a different "style" of content. Perhaps one of the biggest questions I get asked often is what type of content goes on these platforms? So in this episode I'll be throwing down the psychology behind why we use these platforms and the TYPE of content that work well on them.

Enjoyed this episode?

Make sure you screenshot and tag me @anitasiek so I can say hello.

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

A lot has happened in the last 2 years (hello pandemic! hello economic wobbles!) and this has also impacted how WE like to consume our content as consumers. In this episode, I throw down the 6 strategies that are working right now in terms of content marketing.

Enjoyed this episode?

Make sure you screenshot and tag me @anitasiek so I can say hello.

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Ever feel like content creation is a never-ending task that eats up all your time?

If you're nodding, trust me—you're not alone my friend. But what if I told you that AI (yep, ChatGPT) has completely changed the way I create content? Especially the process?

In this episode, I'm pulling back the curtain on:

• The 3 ways I use AI when it comes to my content
• How it helps me brainstorm, refine, and repurpose with zero overwhelm
• The biggest mistake people make when using AI for content—and how to avoid it

If you're curious about how AI can support (not replace) your creativity and help you show up consistently without the stress, this one's for you. Let's dive in!

In this episode, I talk to ChatGPT Templates, and Repurposing Templates that I share and have in The Wordfetti Club, my flagship membership to help you create more visibility and sales in your business simply through WRITING.

I've just opened spots for the next few days to join us, so if you want in, now is the chance: www.wordfettigroup.com/theclub

Guess who's back! Back again. After a lil reset, Brandfetti is BACK for a brand new delicious season. In this episode, I'll share with you what's been going on the last 2 months, what to expect, and how YOU can contribute to what you hear on these episodes.

It's great to be back in your ears.

Make sure you screenshot and tag me @anitasiek so I can say hello.

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

Sign up to our 5 e-copy lessons below, where every day I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

In this episode, I'm going to take you behind the scenes of a recent email campaign we did at Wordfetti. We've ran campaigns like this before, but this time around, we ended up tripling (x3) our results by doing something a little bit different. I'll share with you our exact strategy here.

Enjoyed this episode?

Make sure you screenshot and tag me @anitasiek so I can say hello.

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

This is a rebroadcast episode where I was interviewed on Marija Duka's podcast: The Career Confidence Podcast. We talk about some uber-powerful topics such as:

• My transition from Lawyer to Copywriter
• Creating your personal brand
• Finding your unique voice
• How to navigate around the wobbles you get when writing copy
• What "career confidence" means to me.

In this episode, Marjia and I do talk about the 3 Day Copy Confidence Challenge.

At the time of recording, this was yet to occur, but at the time of rebroadcasting, we are proud to say this has been an epic success filled with so much transformational stories from our challengers. If you'd like to purchase the replay, you can do so for $97.

Simply DM me on Instagram, @anitasiek with the words: "3 DAY COPY CONFIDENCE" and I'll send you the link.

Keen to join us next time we relaunch Wordfetti Your Words? Join the waitlist here: wordfettigroup.com/wywwaitlist

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie