Branded Impact Podcast – Détails, épisodes et analyse

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Branded Impact Podcast

Jo Espejo

Business & Entrepreneuriat

Fréquence : 1 épisode/7j. Total Éps: 47

The Branded Impact Podcast is for ambitious women entrepreneurs, coaches, speakers, and creatives who’ve built success and are ready to expand what’s possible with a brand that reflects their identity, amplifies their voice, and fuels their next level. Hosted by brand and business strategist Jocelyn “Jo” Espejo, each episode dives into visibility, positioning, mindset, content, storytelling, thought leadership, and the evolution of your Rebrand Era. This show gives you the clarity and strategy to show up as the brand aligned with your next level and maximize your branded impact.

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Données mises à jour le 04/07/2026

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http://www.brandingbyjo.com
11 partages
https://www.brandingbyjo.com
9 partages
https://brandingbyjo.com/contact
8 partages

https://www.instagram.com/brandingbyjo
15 partages
https://www.instagram.com/shinewithfrannie
4 partages
https://www.instagram.com/drcarrierose
2 partages

https://www.linkedin.com/in/meghannconter
2 partages
https://www.linkedin.com/in/debt1/
2 partages
https://www.linkedin.com/company/yes-athletics/
2 partages

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When God Recalculates the Route | Purpose, Calling & Alignment

Saison 1 · Épisode 47

mercredi 27 mai 2026 • Durée 24:50

What if you are not lost… but simply being redirected by God?

In this powerful episode of The Branded Impact Podcast, Jo Espejo sits down with Frannie Foltz for a faith-filled conversation about purpose, alignment, identity, and learning to trust God when life no longer feels aligned.

Frannie shares her journey from educator to entrepreneur, how she overcame fear to follow God’s calling, and why so many women stay stuck because they are afraid to pivot away from the version of success they once thought they wanted.

Together, Jo and Frannie discuss:
✨ faith over fear
✨ purpose, calling, and assignment
✨ learning to trust God’s redirection
✨ overcoming limiting beliefs
✨ the art of becoming and unbecoming
✨ motherhood, ambition, and alignment
✨ why fulfillment matters more than external success

One of the most powerful moments in this episode is Frannie’s reminder that God reroutes us the same way a GPS recalculates when we take a wrong turn.

You are not disqualified because your path changed.

You may simply be getting redirected toward what you were truly called to do.

Connect with Frannie:
🌐 https://shinewithfrannie.com
📱 Instagram: https://www.instagram.com/shinewithfrannie
💻 Facebook: https://www.facebook.com/shinewithfrannie

Explore Branding by Jo:
🌐 https://www.brandingbyjo.com

🎙️ Subscribe to The Branded Impact Podcast for conversations on faith, branding, leadership, mindset, entrepreneurship, and purpose-driven growth.

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Redefining Success as a Woman Entrepreneur

Saison 1 · Épisode 1

jeudi 21 mai 2026 • Durée 53:56

What happens when the version of success you worked so hard for no longer feels aligned?

In this episode of The Branded Impact Podcast, Jo Espejo sits down with Kacie Lett Gordon, co-founder of IT ALL Media and host of the “Fuck It All” Podcast, for a powerful conversation about identity, entrepreneurship, burnout, alignment, and redefining success as ambitious women.

Kacie shares her journey from corporate executive leadership into entrepreneurship after experiencing a major identity shift during motherhood, and how that led her to help women rewrite the stories shaping their lives and businesses.

Together, Jo and Kacie discuss:
✨ sustainable success vs hustle culture
✨ entrepreneurship and time freedom
✨ personal branding and authenticity
✨ why alignment matters more than optimization
✨ the power of values-based decision making
✨ navigating pivots, transitions, and identity shifts

One of the biggest takeaways from this episode:
Your brand is not just a marketing strategy. It is a lived story.

If you’ve been questioning the version of success you’ve been chasing, this conversation will challenge you to redefine what alignment truly looks like for your life and business.

Connect with Kacie:
🌐 https://itallmedia.co
📱 Instagram: https://www.instagram.com/itallmedia
💼 LinkedIn: https://www.linkedin.com/in/kacielettgordon
📝 Substack: https://itall.substack.com/
📅 Free Coaching Session: https://calendly.com/it-all-media/free-coaching-session-50

Explore Branding by Jo:
🌐

Niching Down, Organic Marketing & Sustainable Growth

Saison 1 · Épisode 45

mercredi 13 mai 2026 • Durée 26:51

Niching Down, Organic Marketing & Sustainable Growth with Lauren Moreno | The Branded Impact Podcast

What actually happens when you try to market to everyone?

In this episode of The Branded Impact Podcast, Jo Espejo sits down with Lauren Moreno, founder of 624 Agency, to discuss why niching down feels so difficult for business owners and how getting outside perspective can completely change your messaging, positioning, and growth.

Lauren shares how even as a marketing agency owner who helps clients identify their niche every day, she still struggled to clearly position her own business without outside guidance. Together, Jo and Lauren unpack the importance of brand clarity, organic marketing, sustainable growth, client retention, and creating systems that support long-term success.

If you have ever felt stuck trying to figure out who you really serve, struggled with inconsistent messaging, or relied too heavily on ads to generate leads, this episode is for you.

Why niching down feels scary for business owners
The biggest mistake brands make with their messaging
How broad marketing weakens conversions
Why organic marketing matters more than ever
The danger of relying only on paid ads
How outside perspective creates clarity
The importance of systems and client experience
Why quarterly brand evaluations matter
How to pivot and refine your positioning with confidence

Website: https://624agency.com/
Instagram: https://www.instagram.com/624agency/
LinkedIn: https://www.linkedin.com/company/624-agency/
Free Resource: https://sixtwofouragency.myflodesk.com/retention

Website:

How to Stand Out Even If Your Industry Feels Saturated | Dr. Carrie Rose

Saison 1 · Épisode 44

jeudi 30 avril 2026 • Durée 54:19

✨ From the Vault: This episode is being resurfaced because the message is just as relevant today as when it first aired. If you’ve ever felt like your industry is “too saturated,” this conversation will shift your perspective.

What if your brand isn’t lacking strategy… it’s lacking a story your audience actually connects with?

In this episode of The Branded Impact Podcast, Jo sits down with Dr. Carrie Rose, CEO of Of Course, to explore how storytelling in branding transforms your business from visible to unforgettable and why your unique voice is your greatest advantage in a crowded market.

Dr. Rose shares her journey from education to entrepreneurship and breaks down how authentic storytelling, aligned messaging, and intentional personal branding create deeper connection, stronger trust, and long-term business growth.

What You’ll Learn

Why “someone else is already doing it” shouldn’t stop you

How storytelling builds real connection (not just visibility)

The power of your unique perspective in a saturated market

How to align your brand with your values and vision

Why human connection is the future of branding in an AI-driven world

Connect with Dr. Carrie Rose

Website: https://www.of-course.us/

Instagram: https://www.instagram.com/drcarrierose/

LinkedIn: https://www.linkedin.com/in/drcarrierose

Enjoyed this episode? Share it and let us know your biggest takeaway.

Ready to elevate your brand?

Explore Branding by Jo at www.brandingbyjo.com

Values-Driven Branding for Sustainable Growth (ft. Katherine Covino, Athena Actuarial Consulting)

Saison 1 · Épisode 43

mercredi 22 avril 2026 • Durée 33:59

What if your brand wasn't just something you showed, but something your business actually operated by?

In this episode of The Branded Impact Podcast, Jo Espejo sits down with Katherine Covino, Chief Strategy Officer at Athena Actuarial Consulting, to unpack what values-driven branding looks like when it is fully integrated into how a company hires, leads, delivers, and grows.

Athena went from a one-woman shop to nearly 30 professionals in five years, doubling revenue and on track to do it again, without burning out their team. Katherine shares the tactical systems, cultural practices, and branding decisions behind that growth, including why they track overwork just as closely as underperformance.

If your brand looks polished on the outside but something still feels disconnected on the inside, this episode will show you why and what to do about it.

In this episode you will learn:

What values-driven branding actually looks like in day-to-day business operations
How Athena monitors burnout before it happens and what most companies measure instead
Why most businesses struggle to articulate their secret sauce and how to find yours
Why brand strategy is an evolving journey, not a one-time deliverable
How to use team feedback, client reviews, and your own core values to refine your brand story
What sustainable business growth actually requires, including the trade-offs most leaders avoid talking about

Guest Resources:

Katherine Covino, Chief Strategy Officer at Athena Actuarial Consulting

Website: athenaactuarial.com

LinkedIn: Athena Actuarial Consulting https://www.linkedin.com/company/athena-actuarial-consulting

and Katherine Covino:

How Your Style Shapes Your Brand Authority

Saison 1 · Épisode 42

mercredi 15 avril 2026 • Durée 35:14

In this episode of The Branded Impact Podcast, Jocelyn Espejo sits down with Sophia Rodriguez, Founder and Head Stylist of The Style Studio, to break down how your style directly impacts your personal brand, confidence, and client perception. With over 15 years of experience in fashion, styling, and brand presentation, Sophia shares how to intentionally align what you wear with the message you want your brand to communicate.

If you’ve ever felt like your brand looks one way online but doesn’t fully match how you show up in person, this conversation will help you close that gap and step into a more aligned, elevated presence.

Key Topics:

Why your “packaging” is a critical part of your personal brand

The connection between style, confidence, and credibility

Common styling mistakes female entrepreneurs make

How to create a consistent, recognizable brand look

Planning outfits for brand photoshoots and networking events

What You’ll Learn:

The 4 questions to ask before choosing any outfit

How to align your wardrobe with your business goals

Why inconsistency in your style creates confusion

Simple ways to elevate your look without losing authenticity

How intentional styling helps attract aligned, premium clients

Chapters:

00:00 The Power of Personal Branding Through Style

02:56 Intentionality in Fashion Choices

05:59 Crafting Your Visual Message

What’s Next After You Hit Growth? How to Fix Brand and Business Misalignment

Saison 1 · Épisode 41

mercredi 8 avril 2026 • Durée 46:01

You’ve built the business. You’re generating revenue. Your brand looks successful.

So why does your business still feel misaligned?

In this episode of The Branded Impact Podcast, Jo Espejo sits down with Morgaine Trine, founder of Honestly Bookkeeping, to break down what happens when your business is growing but your brand, systems, and finances are not fully aligned.

This conversation goes beyond bookkeeping. It explores how your numbers reflect your brand strategy, decision making, and overall business growth, and why ignoring them can keep you stuck even after hitting revenue milestones.

If you are scaling your business but unsure what to do next, this episode will give you clarity on where to focus and how to move forward.

Key Topics

Brand and business misalignment after growth

The real meaning behind “should” in your business

How bookkeeping reflects your operations and decisions

Moving from reactive to proactive financial strategy

When to outsource and get support

What You’ll Learn

How to identify misalignment in your brand and business

Why your numbers are a key part of your growth strategy

How financial clarity builds confidence and better decisions

When it is time to stop doing everything yourself

How to use your numbers to guide your next level

Guest

How to Build a Magnetic Personal Brand Through Storytelling

Saison 1 · Épisode 40

vendredi 3 avril 2026 • Durée 24:35

If you want to build a magnetic personal brand that attracts clients, speaking opportunities, and real influence, this episode will shift how you think about your brand.
Because it is not about more credentials.
It is about how you show up, communicate, and tell your story.
In this episode of The Branded Impact Podcast, Jo Espejo sits down with Mary Gardner, known as the Charisma Coach, to break down how storytelling and charisma create a brand that connects, builds trust, and drives results.
Mary shares how storytelling helps you stand out in a crowded market, what authenticity really means (and what it does not), and why your ability to communicate is often more powerful than your qualifications.
You will also learn how to become more confident on camera, shift your identity as you grow, and align your brand with the next level of your business.
What You’ll Learn
Why storytelling is the foundation of a strong personal brand
What authenticity really means in today’s market
How to build a magnetic personal brand through storytelling
Why credentials alone will not create influence
Practical ways to become more confident on camera
The identity shift required to grow your brand
Resources & Links
Connect with Mary Gardner:
https://marygardner.com
Work With Jo
If you are ready to build a brand that reflects your next level and attracts premium clients:
https://www.brandingbyjo.com
Subscribe & Share
If this episode resonated with you, share it with someone who is ready to elevate their brand and step into their next level.

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How to Build a Brand That Attracts Clients, Creates Experiences, and Scales Your Business | The Branded Impact Podcast

Saison 1 · Épisode 39

mercredi 25 mars 2026 • Durée 32:16

You know that quiet whisper telling you there has to be more than just getting through your days? That same feeling often shows up in your business when your brand no longer matches the level you are stepping into.

If you are showing up consistently but still not attracting aligned clients, this is the conversation you need to hear.

Full Episode Description

In this episode of The Branded Impact Podcast, I sit down with Jennifer Blanes, founder of Planning Wellness, to talk about what it really takes to build a brand that attracts clients, creates meaningful experiences, and supports real business growth.

Jennifer shares how she transitioned from luxury hospitality into building a wellness brand rooted in experience, and why the way your brand makes people feel will always matter more than just how it looks.

This conversation goes deeper than retreats.

We break down how personal branding for business growth actually works, how to create a high-touch brand experience, and why getting in the right rooms will move your business faster than posting more content.

If your business is growing but something still feels inconsistent, this episode will help you identify where your brand may be out of alignment and what to do next.

Key Topics

• Personal branding for business growth

• Brand experience versus visual branding

• How to attract aligned clients

• Building a luxury brand through experience

• The power of networking and relationships

• Retreats as a business growth strategy

Brand Growth Strategy: How Personal Branding and Visibility Help You Attract Clients and Scale

Saison 1 · Épisode 38

mercredi 18 mars 2026 • Durée 38:46

If your business is growing but your brand still feels disconnected, this episode is for you.

In this episode of The Branded Impact Podcast, Jo sits down with Lisa Lord, branding expert, marketing photographer, and founder of LiLo Photography and Branding, to talk about what actually drives brand growth, visibility, and revenue.

With over 15 years of experience, Lisa shares how personal branding is not just about looking polished. It is about building trust, attracting aligned clients, and creating a brand that works for you.

One of the most powerful takeaways from this conversation:Your face makes you money.

Inside this episode, we break down what that really means and how showing up consistently can directly impact your ability to attract clients and scale your business.

You’ll learn:How personal branding supports business growth and revenueWhy visibility is the missing piece for many entrepreneursThe biggest mistake female founders make when it comes to showing upHow to build trust faster through your brand presenceWhy branding is a must-have, not a nice-to-have

This conversation will challenge how you think about your brand and help you see it as a strategic growth tool, not just a visual asset.

If you are ready to stop blending in and start building a brand that reflects the level of business you’ve created, this episode will give you the clarity to move forward.

Connect with Lisa Lord:

Website: https://photolilo.com

Instagram: https://www.instagram.com/lilophotographyandbranding/

LinkedIn: https://www.linkedin.com/in/denverbrandingphotographer/

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