Explorez tous les épisodes du podcast Brandbreaker with Lilia Tarawa
| Titre | Date | Durée | |
|---|---|---|---|
| 036. Fire Yourself: Business Systems I Built for Multi-Million Dollar Companies | 04 Oct 2026 | 00:10:36 | |
You didn’t build a business to become its most overworked employee. Here’s how to delegate, document and scale without becoming the bottleneck. Lilia Tarawa has built systems for multi-million-dollar companies, yet she still caught herself hovering over her own podcast production. She loves the studio, the camera and the gear. She also knows editing is a terrible use of a founder’s time. This solo episode is for female founders whose businesses still depend on their constant presence. Lilia walks through the time audit she used to see where her hours were leaking, the two questions that helped her separate founder work from repeatable work, and how she decides whether a task belongs with a VA, a specialist or an automation. She also explains how one Loom recording becomes a searchable SOP in Notion, how she scripts podcast episodes by talking to Claude, and why delegation needs to happen before burnout makes the decision. The goal is simple: protect the founder’s time for her voice, sales, relationships and the decisions that grow the business. You will learn
This episode is for you if
A practical guide for female founders, coaches and consultants who want to build a personal brand, delegate recurring work, create simple business systems and scale without making themselves the permanent bottleneck. Lilia Tarawa is a New Zealand author, keynote speaker and personal brand strategist who teaches female founders to turn their lived experience into authority, visibility and revenue. She left the Gloriavale cult, wrote a bestselling memoir, gave a TEDx talk watched more than 12 million times, founded Bestseller Brand Academy and hosts the Brandbreaker podcast. Follow @liliatarawa on Instagram | |||
| 035. AI Job Security: Keep Your Voice & Your Seat in the Room | 20 Sep 2026 | 00:26:08 | |
AI job security and career strategy from a global HR executive who oversaw 17 countries, for executives, founders and women in business. Every coach, consultant and founder is being told to use AI. Almost nobody is being told how. Every executive is being told AI is coming for their job, often by leaders who have never used it. Carrie Allegretti spent her career as a global HR executive, in a role overseeing 17 countries, before building her own business with six AI employees. When AI arrived she saved the posts, took the classes, and then realised she had built it all wrong. That is why she now teaches career strategy and AI side by side. In this episode of Brandbreaker, Lilia Tarawa sits down with AI workforce strategist Carrie Allegretti to talk about AI job security, the future of work and how women in business can use AI without handing over their voice. Carrie explains why AI hands back half-truths, which jobs are at risk, and the 80/20 rule she will not break. For coaches, consultants and founders building a personal brand, the conversation turns to AI writing and thought leadership, and what happened when Lilia asked her community to guess whether an episode was scripted. You will learn
This episode is for you if
Whether you are an executive rethinking your career strategy, a coach or consultant building a business, or one of the women in business working toward a TED talk, a keynote speaking career or a bestselling book, this episode will change what you believe AI is able to take from you.Lilia Tarawa is a New Zealand author, keynote speaker and personal brand strategist who left the Gloriavale cult, wrote a bestselling memoir, and gave a TEDx talk watched more than 12 million times. She is the founder of Bestseller Brand Academy and the host of the Brandbreaker podcast. Find Carrie Allegretti @classiecarrie on Instagram Follow @liliatarawa on Instagram | |||
| 034. Your Brand Can Be Unholy: How Patriarchy Traps Your Voice | 07 Sep 2026 | 00:26:29 | |
Cult survivor, TEDx speaker and bestselling author Lilia Tarawa on religious trauma, self-censorship, and why patriarchy silences women’s voices. The reason your personal brand sounds like every other coach in your industry has nothing to do with your niche, your social media strategy, or the personal branding course you bought last year. It is that you were trained to silence your voice. Lilia Tarawa grew up inside Gloriavale, a high-control Christian cult in New Zealand, where the rules for women were steeped in patriarchy. Be meek. Be quiet. Be submissive. Be a keeper at home. Never speak while a man is speaking. Never preach. Break the rules and you were socially ostracised, publicly shamed, shunned and excommunicated from the church. A solo episode on voice reclamation and healing after religious trauma. Leaving a cult, a church, a patriarchal family or an oppressive culture does not give you your voice back. This is for the woman who left and is still asking whether she should tell her story if it will hurt her family. In this Brandbreaker podcast episode, Lilia breaks down the internal experience that survivors of Mormonism, Jehovah's Witnesses, Islam, evangelical purity culture, fundamentalist Christianity and other high-control systems describe. Shame. Terror. Smallness. Wanting to be good and never being good enough. The moment you see violence and exploitation, know in your body that it is wrong, and then decide that you are the problem for disagreeing. You will learn
This episode is for you if
Whether you are a female founder building toward a TED talk, launching a keynote speaking career, writing a bestselling book, scaling a seven-figure coaching business, or building a personal brand rooted in female empowerment and the full truth of what you have lived through, this episode will change what you believe a female public speaker is allowed to say.Lilia Tarawa is a New Zealand author, keynote speaker and personal brand strategist who left the Gloriavale cult, wrote a bestselling memoir, and gave a TEDx talk watched more than 12 million times. She is the founder of Bestseller Brand Academy and the host of the Brandbreaker podcast. Follow @liliatarawa on Instagram | |||
| 033. The Hardest Lesson For Female Founders: You're The Problem And The Solution | 19 Aug 2026 | 00:13:12 | |
Discover how female founders hold their ground in male-dominated business leadership rooms and the two managers that create toxic company culture. If you are a woman in business, or coach building a company and a business leadership culture that reflects the leader you are becoming, and something inside that culture is not working the way it should, this conversation will tell you exactly where to look. Carrie Allegretti spent 30 years as a global HR executive and the right hand to CEOs across various industries. She sat in boardrooms where male executives silenced her. A male CEO told her to be quiet in front of an entire business leadership team. She is not a female founder who waits for permission to be heard. She spent three decades watching companies quietly collapse not because of their HR leadership, but because of managers given titles instead of skills, and business leaders who look the other way. In this episode of Brandbreaker, Lilia Tarawa sits down with global HR executive Carrie Allegretti to unpack what HR leadership actually does inside a company, why weak managers are the single most consistent threat to company culture, and what women in business do to hold their ground inside male-dominated business leadership teams when the room was never designed to include them. You will learn: - How to identify the two types of weak managers breaking down your company culture, so you can shut down the business leadership failure before it becomes the employee relations crisis that costs you your best people and everything you have built to keep them - What the founder-to-CEO transition actually demands of women in business, so your instinct to control everything stops being the ceiling your business leadership cannot grow past - How women in leadership win inside male-dominated business leadership teams, hold the line on their authority, and stop weak managers from quietly dismantling the company culture it took you years to build Whether you are building toward a TED talk, a keynote speaking career, a bestselling book, a seven-figure coaching business, or a personal brand built on the full weight of what you have led and survived, the company culture inside your business is either proof of your business leadership or evidence against it. The wrong managers do not just cost you good people. They cost you the legacy you are trying to build. Follow @liliatarawa on Instagram Find Carrie Allegretti on Instagram at @classiecarrie | |||
| 032. Trauma Survivors Don't Need Hustle Culture To Get Rich | 09 Aug 2026 | 00:14:56 | |
Follow @liliatarawa on Instagram Hustle culture says a successful business demands 4am starts, constant launches and growth at any cost. For coaches and founders who are trauma survivors, that pace is a fast track to burnout. This episode is about trauma informed business growth that protects your nervous system and generates business profit. Lilia Tarawa is a survivor of a high control religious cult who went on to run a seven figure business. That experience taught her to grow a seven figure business, with a regulated nervous system as her measure of success. If you are a coach, healer, consultant or founder building a personal brand and a coaching business after trauma or a high control religion, and the personal development industry’s obsession with hustle culture is creating exhaustion and burnout in your personal brand, this episode was made for you. In this episode of Brandbreaker, Lilia Tarawa teaches trauma informed business growth She breaks down the difference between seven figure revenue and actual profit, why a lean business model can out-earn a seven figure business and how she approaches high-stake business decisions. You will learn: Whether you are building toward a TED talk, a keynote speaking career, a bestselling book, a seven figure coaching business or a personal brand built on your real story, this episode will change how you measure business success and how you grow toward it without burnout. Growth that costs you your nervous system is not success. Lilia learned that inside a seven figure business, and this episode is for coaches and healers scaling their personal brand. | |||
| 031. Your Money Problem Is Actually Internalised Shame | 27 Jul 2026 | 00:13:51 | |
Follow @liliatarawa on Instagram Your money problem isn't personal failure. It is internalised shame, the belief that wanting more, charging more, or resting more makes you selfish, greedy, or sinful. Beneath that shame sits internalised oppression, the rules about ambition, income, and permission you were taught to enforce on yourself, still running your personal brand without your consent Bestselling Māori author Lilia Tarawa was raised inside Gloriavale, an oppressive religious cult that enforced rigid gender roles where only men were permitted ambition and leadership. She shares her own story of recognising that even after leaving the church, she would internally oppress herself, carrying shame and guilt into her business and living in accordance with someone else's rules instead of her own. Content creator, entrepreneur, and author Jamie Sea describes a similar moment in her own life, realising her broke identity was never actually about a lack of money. It was her money mindset. If you are a coach, healer, founder, Māori business owner, or marginalised thought leader, and you suspect the real block is not strategy but a conditioned mindset about ambition, shame, or money that you are enforcing on yourself, listen to this podcast. In this episode of Brandbreaker, Lilia Tarawa breaks down why your money problem is internalised shame, how that shame is enforced by inherited rules and oppression, and shares the future pacing technique that helps you reclaim your own version of success with a regulated nervous system. You will learn:
Whether you are building toward a TED talk, a keynote speaking career, a bestselling book, a seven figure business, or a personal brand as a healer, coach, or marginalised indigenous voice breaking free of colonised systems of oppression, this kōrero will change how you think about money, shame, and success. | |||
| 030. Success Energetics Coach on Rewiring a 7-Figure Money Mindset | 12 Jul 2026 | 00:41:23 | |
Follow @liliatarawa on Instagram Find Tanya Jane on Instagram at @thetanyajane, and hear more on her podcast, Big Dreamer's Bible. Most coaches and practitioners feel stuck at the same income no matter how many clients they sign, and the block is rarely business strategy. It is a money mindset problem hiding inside their personal brand. Tanya Jane was a pro dancer who went from struggling to cover an $800 rent to driving a brand new Mercedes in eight weeks once she rewired the self-image beneath her income, and she has since built a seven-figure coaching business teaching clients success energetics. This episode is for the coach, consultant or practitioner who has already done years of inner work, yet still watches her income, visibility and personal brand plateau below where her results should put her. She is ready to build a business and a public platform that actually reflect the life she wants to live. In this money mindset podcast episode of Brandbreaker, Lilia Tarawa sits down with success energetics coach Tanya Jane to unpack the exact belief shift that took her from a struggling backup dancer in LA to a seven-figure business owner, and why so many high earners stay stuck below the income they are capable of. By the end of the conversation, Lilia breaks down personal brand meaning in the simplest language possible, your personal brand is not a logo or a niche, it is your story translated into how you show up every day. Tanya's dogs, her Mercedes, her matching workout sets are personal brand examples of an identity that existed long before the business did, proof that personal brand traits do not need to be manufactured, they need to be noticed. You will learn:
Whether you are a coach aiming for a seven-figure business, a practitioner ready to raise your prices, or a consultant building a personal brand and thought leadership platform around your story, this conversation contains the self-image work and money mindset that needs to happen so you can sign premium clients and grow your business. | |||
| 029. We Were Pastor's Sons Raised in Cults: Exodus Brothers | 30 Jun 2026 | 00:41:44 | |
Follow @liliatarawa on Instagram A spiritual theology that demands sexual repression and guarantees forgiveness gives predatory behavior somewhere to hide. So does a hell built to be eternal, for a God who's supposed to be infinitely loving. Three religious cult survivors scrutinise Christianity in this episode, and the math doesn't add up. Jake and Micah Knapp grew up as pastor's kids inside evangelical Christianity, moving through a YWAM missions base, a home church and a converted movie theatre church. They now host Exodus Brothers, a podcast built to deconstruct the harmful mechanics of fundamentalist Christianity and the impact of religious trauma. If you're building a personal brand or thought leadership platform on the back of religious trauma, high control religion or faith deconstruction, this episode grapples with theological logic and exposes the underlying truths of religious politics. In this episode of Brandbreaker, Lilia Tarawa sits down with Jake and Micah Knapp who tell the story of what kept them inside evangelical Christianity, and their faith deconstruction experience. You will learn:
This is for coaches, practitioners, public speakers and writers building a legacy brand that confronts religious trauma and dismantles oppressive systems. | |||
| 028. The Missing Strategy Behind Your Content That Actually Signs Clients | 23 Jun 2026 | 00:37:05 | |
Bestselling author, keynote speaker, and TEDx speaker Lilia Tarawa is breaking down the complete story strategy system that took her from silence to a number one bestselling book and a world record TEDx talk, and showing you how to apply that same system to your personal brand, your content, and your coaching business right now. If you are a coach, consultant, healer, or thought leader who knows their story is powerful but cannot figure out how to tell it in a way that reaches the right audience and actually converts viewers into clients and income, this episode is for you. This is for the personal brand who has so much to say but cannot figure out which stories to tell, how to brand and market your services, or get your message in front of media outlets. Listen if you are ready to stop being the best kept secret in your space and start building the brand authority and sustainable income from your business. In this episode you will discover:
Whether you are building toward a TED talk, a keynote career, a bestselling memoir, or a seven-figure coaching business, the gap between where you are and where you want to be is not more content. It is a clearer story strategy. Follow @liliatarawa on Instagram | |||
| 027. Sexologist: Finding Pleasure Again After Purity Culture | 15 Jun 2026 | 00:58:20 | |
Reclaiming your sexuality and body autonomy after years inside purity culture is one of the most powerful decisions a woman raised in high-control religion will ever make. A sexologist explains the link between purity culture, rape culture and childhood sexual abuse, and how survivors take their power back. Meg Cowan is a sex and relationship coach, specialising in healing clients after evangelical and high-control religion. Raised in a Baptist church and told she gave her heart to Jesus at three years old, Meg Cowan signed a purity pledge at thirteen. She grew up believing sexual desire was shameful and a woman’s body was the reason men sinned. After leaving the church, deconstructing purity culture and reclaiming her sexuality, she now works as a sex and relationship coach in Tauranga, New Zealand, helping other people deconstruct toxic religious beliefs about sex. For women's empowerment coaches, healers and transformational speakers who have survived religious trauma, left a high-control religion and begun deconstructing purity culture, yet still hide their story when they build a personal brand, this episode is essential listening. In this episode of Brandbreaker, Lilia Tarawa sits down with Meg Cowan to trace the line from a childhood purity pledge to a career built on body autonomy, and to name the exact mechanism that turns purity culture into something exceedingly more dangerous. You will learn:
This episode serves coaches, healers, speakers and founders building toward a TED talk, a keynote speaking career, a bestselling book, a seven-figure coaching business and a personal brand that finally tells the full truth about who they are and what they survived. Follow @liliatarawa on Instagram | |||
| 026. MINDSET: The Belief That Is Costing You Everything | 26 May 2026 | 00:21:37 | |
The reason your personal brand is still stuck has nothing to do with your strategy, systems, software, or how hard you are working. It has everything to do with the story you are running about whether you are actually worthy of the coaching business, the thought leadership and the life you are trying to build. This is worth reclamation. And it starts here. Lilia Tarawa grew up inside a high-control religious cult where women were stripped of their human rights. Not allowed to have an opinion. Not allowed to speak. Not allowed to leave. At 22 she made the decision to stop waiting for permission from the outside world, put herself first for the first time in her life, and completely reclaim her identity as a woman. That single decision became the foundation of a bestselling memoir, a TEDx talk that has reached over 12 million people, and a powerful personal brand coaching business. If you are a female entrepreneur, coach, consultant or thought leader who is overwhelmed, on the edge of quitting, and trying to white-knuckle your way through on willpower alone, this episode will tell you the truth about why you are still stuck, why playing small is costing you everything, and exactly what it takes to break through the glass ceiling you have built inside your own mind. In this episode of Brandbreaker, Lilia Tarawa delivers a raw, unfiltered solo episode on worth reclamation, self-worth, women's empowerment and the limiting belief stories that keep established female entrepreneurs from taking the actions that would change everything. Because the answer is never more strategy. It is always deeper than that. You will learn:
Whether you are a woman writing a TED talk, launching a keynote speaking career, writing a bestselling book, building a seven-figure coaching business, or a personal brand rooted in female empowerment and the full truth of who you are and what you have lived through, this episode will permanently change how you think about your self-worth, your story and what you are actually capable of. Your worth was never up for negotiation. It was taken. And this episode shows you how to take it back. Follow @liliatarawa on Instagram | |||
| 025. MINDSET: Rewire the Lies Your Brain Keeps Telling You | 18 May 2026 | 00:25:13 | |
The limiting beliefs that hold us back from achieving our greatest dreams and vision are usually not chosen. Beliefs and ideologies are absorbed from our family, society and culture. For the feminists building a personal brand that tears down patriarchy and defines an entirely new breed of thought leadership, for the rebels and misfits, the marginalised and oppressed, the indigenous CEO reclaiming power with a keynote speaking career and writing books, this episode on rewiring limiting beliefs and mindset was made for you. Lilia Tarawa spent the first eighteen years of her life inside a high-control religious cult being told that women could not lead, could not own a business, and had no authority worth claiming. She spent years deliberately deconstructing toxic religious theology and breaking through limiting beliefs, seeking evidence of a different story, and rewiring her brain through repetition until a new belief became her default. She became a seven-figure business owner at twenty-three. This episode is for the coach, healer or thought leader who has done the inner work but still shrinks and softens their message, or hesitates before they claim real brand authority. In this episode of Brandbreaker, Lilia Tarawa breaks down exactly how the brain gets conditioned by the stories it is fed, why leaving a limiting environment does not automatically free you from its beliefs, and the action to rewire your mindset at the neurological level so that new beliefs become the foundation your results are built on. You will learn:
This episode is essential listening for coaches, healers, transformational speakers and founders building toward a TED talk, a keynote speaking career, a bestselling book or a seven-figure personal brand who know their story is their power but are still running old programming underneath it. The brain is not a passive record of everything that happened. It is a muscle that responds to what it is fed, and Lilia Tarawa has spent her life proving that the story can always be rewritten. Follow @liliatarawa on Instagram | |||
| 024. The Therapist Who Hated Writing & Wrote a Book Anyway | 04 May 2026 | 00:51:23 | |
An Orthodox Jewish therapist with ADHD walks into a podcast about building a personal brand. What follows is one of the most unexpected and genuinely useful conversations about love, self-doubt, childhood conditioning, writing a book and what it actually takes to show up fully in your life and your relationships. Eli Weinstein, LCSW, is a licensed therapist, host of The Dude Therapist podcast and author of From I Do to We Do: Navigating Marriage Through Parenting Years. Married for over ten years, father of two with a third child on the way through IVF, and raised Orthodox Jewish in New York before relocating to Las Vegas, Eli brings a rare depth of lived experience and clinical expertise to the conversation around relationships, identity, ADHD and the stories we carry from childhood that shape us Featured on over 250 podcasts and major media outlets including The Kelly Clarkson Show and Psychology Today, Eli runs a thriving practice serving clients across New York, Nevada and beyond. He is known for his humour and for making therapy-level wisdom feel human, accessible and real. If you have ever fought your own internal messaging while trying to reach your goals, carried old childhood conditioning into new relationships, or had a book inside you that you keep talking yourself out of writing, this episode is going to give you something concrete to work with. In this episode of Brandbreaker, we explore how the childhood stories shape our relationships, what psychology reveals about breaking free from old thought patterns, how to write and publish a book when you hate writing, and the practical tools Eli uses with clients every day to shift from self-doubt into action. You will learn:
Whether you are building a personal brand, navigating relationships while growing a business, parenting children through a world that did not teach you about child safety and body autonomy, or sitting on a book you have not yet found the courage to write, this episode is for you. Love is a skill. This episode holds the lesson. Find Lilia Tarawa Follow @liliatarawa on Instagram | |||
| 023. How to Build a $1 Million Coaching Business at 26 | 27 Apr 2026 | 01:02:57 | |
Sofia Rose Bernardi was 22 years old, working casual hospitality jobs, recently broken up with the man she thought was her life's person, and completely lost when she walked into a Tony Robbins seminar and decided she was going to become a coach. What followed was six years of building a coaching business through a global pandemic, delivering fliers in the rain, learning sales, marketing and pricing from scratch, and systematically rebuilding her self-worth and her business identity until she reached $180K months. She was voted one of the top 30 coaches to watch by the New York Journal and is now moving toward multi-million dollar figures in her coaching business. If you are a coach, consultant or thought leader who knows you are capable of more but cannot figure out why your income is not reflecting your effort, or if you are just starting out and trying to understand what it actually takes to build a sustainable, profitable coaching business, this episode is essential listening. In this episode of Brandbreaker, Lilia Tarawa sits down with Sofia Rose Bernardi to pull apart the real mindset shifts, business strategies and identity upgrades that took her from zero to $180K months as a business coach, and what she would do today if she had to rebuild her coaching business from scratch. You will learn:
Most coaches building a business online are posting consistently, following the strategies, and still not seeing the numbers move. The gap between effort and income is not a content problem. It is a mindset, strategy and identity problem. Whether you are building toward a TED talk, a keynote speaking career, a bestselling book, a seven-figure coaching business, or a personal brand that finally reflects the expertise and results you have already created, this episode will change how you think about what it actually takes to scale a coaching business in today's market. The income you want is a symptom of the identity you build. This episode teaches you how to build it. Find Sofia Rose Bernardi Find Lilia Tarawa Follow @liliatarawa on Instagram | |||
| 022. Pastor's Wife Rejects Christianity After Daughter's Life-Threatening Diagnosis | 19 Apr 2026 | 00:31:33 | |
The decision to leave religion can herald the total collapse of your marriage, family, identity and your life's entire foundation. For wellness coaches, healers and thought leaders who have survived faith deconstruction, religious trauma and the total dissolution of the life they built inside a religious system, the path to rebuilding a personal brand and a public platform on the other side is painful and inspiring. Janice Selbie is a Master Practitioner Clinical Counsellor, international speaker and #1 bestselling author specialising in religious trauma recovery. She host the Divorcing Religion podcast and the Sex & Power podcast. After four decades inside conservative Christianity, a failing pastoral ministry, a difficult marriage and a family falling apart, it was her daughter's life-threatening diagnosis that was the final straw. What followed was a total identity collapse, a brush with suicide and a complete rebuild from the ground up. From purity culture and pastoral ministry to a memoir exposing all, an international speaking career and a thriving practice helping thousands of people recover from religious trauma, religious abuse and faith deconstruction. If you are a coach, healer, speaker or thought leader who has left a high-control religion or conservative faith community, survived the family separation, divorce and identity loss that follows, and is now building a personal brand rooted in that story, this episode is essential listening. Lilia Tarawa sits down with Janice Selbie to explore what it actually takes to survive religious trauma and religious abuse, rebuild your identity after faith deconstruction and total identity collapse, and turn that story into a powerful personal brand and thought leadership platform that reaches the people who need it most. You will learn:
Whether you are building toward a TED talk, a keynote speaking career, a bestselling book, a seven-figure coaching business, or a personal brand that finally tells the full truth about who you are and what you survived inside conservative Christianity, pastoral ministry and purity culture, this episode will change how you think about your story, your brand authority and what becomes possible when you stop hiding what you have lived through. The life you are building on the other side of religion is your most powerful credential to scale your personal brand and inspire millions. Follow @liliatarawa on Instagram | |||
| 021. Public Backlash & Online Violence: How to Stay Standing as a Personal Brand | 12 Apr 2026 | 00:19:56 | |
Building a personal brand and sharing your story publicly is one of the most powerful marketing strategies you can implement as a coach, consultant or thought leader. This episode is a must-listen to prepare you for public speaking, media interviews and viral attention. When Lilia Tarawa first started a campaign to spread awareness of religious cults, she was receiving death threats. She had no coach, almost no family support, and nobody who thought to warn her about the public backlash she would encounter as a public figure, public speaker and personal brand builder stepping into the spotlight. If you are a coach, consultant, expert or speaker getting ready to go visible, share your story publicly, and build a personal brand that pioneers thought leadership and challenges long-held beliefs, this episode is your blueprint to navigating the business celebrity world. In this episode, Lilia Tarawa shares the three things nobody told her before she went public with her story and built a personal brand at scale as a keynote speaker, author and thought leader. You will learn:
Whether you are building toward a TEDx talk, a keynote speaking career, a bestselling book, a seven-figure business, or a personal brand that finally tells the full truth about who you are and challenges long-held beliefs in your industry, this episode will change how you think about visibility, online safety and what it actually takes to share your story on a public stage. Going public with your story will change your life. This episode makes sure you are ready for all of it. Follow @liliatarawa on Instagram | |||
| 020. If I Wanted to Land a $10K Keynote Tomorrow, I'd Fix These Three Things | 30 Mar 2026 | 00:26:46 | |
You've submitted the pitch and written the proposal. You've put real time, effort and belief into your work. And then you wait. And hear nothing back. If you're a coach, consultant, expert or speaker who can't figure out why the stage invitations aren't arriving, why your keynote pitches aren't converting, and why your presentations aren't generating the opportunities you know you're capable of, this episode is for you. It's not your qualifications. It's not your personal brand strategy. And it's not, despite what you might be telling yourself, that you're not ready. In this episode of Brandbreaker, Lilia Tarawa walks you through the three specific things you need to fix to become the thought leader, keynote speaker and recognised authority that organisations seek out, media features, and high-value clients invest in before you've said a single word about your offer. Whether you're building toward a TEDx talk, a corporate keynote circuit, a bestselling book, a seven-figure coaching business, or simply trying to break out of being the best-kept secret in your industry, this episode gives you a clear picture of exactly what's been in the way. And the shifts that will make your next pitch, presentation or proposal land the way it was always supposed to. Your story qualifies you. This episode shows you how to use it. Follow @liliatarawa on Instagram Listener questions are shared anonymously unless otherwise requested. | |||
| 019. If I Wanted to Stop Procrastinating, I'd Fix This One Thing First | 23 Mar 2026 | 00:28:08 | |
If you've been staring at your goals and wondering why you keep putting off the exact things that would move your personal brand and your business forward, this episode is for you. Procrastination is one of the most misunderstood challenges in coaching, high performance leadership, and personal brand strategy. Most productivity advice tells you to build better habits, strengthen your mindset, or push through the fear. But if discipline and willpower were the answer, you'd have solved this already. And for many coaches and consultants, the real issue runs much deeper than motivation. In this episode of Brandbreaker, Lilia Tarawa shares an ancient wisdom the real reason coaches, consultants and public speakers struggle with procrastination. It has nothing to do with mindset, strategy, or work ethic, and everything to do with your state and whether the environment you've built is actually supporting the nervous system regulation your brain needs for taking action and overcoming fear. The answer comes from Te Whare Tapa Whā, an ancient Māori wellness model called the four-sided house, developed by Sir Mason Durie. Today Lilia uses it to help you understand why you keep fighting yourself, identify what is actually blocking your self-leadership, and give you a practical way to fix it so you can finally take consistent, disciplined action in your business without burning out. Whether you're building toward a TEDx stage, a bestselling book, a seven-figure coaching business, or speaking at global conferences in your industry, your capacity for high performance and self-leadership isn't just a scheduling problem. It's a holistic wellbeing problem. And holistic wellbeing is something you can learn to build deliberately, every single day, through a personal brand strategy that starts from the inside out. If you're tired of managing your procrastination through productivity hacks that don't stick, if you're experiencing burnout from pushing yourself through willpower alone, and if you're ready to understand the real mechanism behind taking action and overcoming fear, this episode will change how you approach your business from the inside out. Follow @liliatarawa on Instagram Listener questions are shared anonymously unless otherwise requested. | |||
| 018. Stop Asking for Permission to Lead | 15 Mar 2026 | 00:16:11 | |
Do you feel stuck in your business or leadership, even though you’ve invested in your skills and worked hard to grow? Many ambitious entrepreneurs struggle with self-doubt, imposter syndrome, and the feeling that they should be further along by now. You learn the strategies. You improve your craft. And yet you still feel small in rooms where you know you should be leading. In this episode, Lilia Tarawa, teaches a powerful identity framework, to help you get out of your head and become your most powerful self in any room. Many high achievers unknowingly build their careers from a smaller self-concept. They wait to feel ready. They wait for proof. They wait for permission to lead. And that pattern quietly limits their business growth, their pricing, their boundaries, and the way they lead teams. You’ll discover the three hidden patterns that undermine your leadership and how shifting your identity instantly changes your behaviour when you:
If you’ve ever struggled with imposter syndrome, confidence as a leader, leading a team, or stepping into bigger opportunities, this episode will challenge how you see yourself and show you how to shift your identity from the inside out. Because real business growth, strong leadership, and powerful team dynamics don’t come from more tactics. They come from deciding you already belong at the level you want to play at. If you’re ready to stop asking for permission and start leading with authority, this conversation will reset how you think about mindset and your next level of business growth and development. Follow @liliatarawa on Instagram Listener questions are shared anonymously unless otherwise requested. | |||
| 017. From Panic Attacks to Peace: How I Healed My Anxiety for Good | 08 Mar 2026 | 00:54:15 | |
Somatic hypnotherapist, Candice Hooper, spent decades consumed by debilitating anxiety, panic attacks, and a fear that ruled every part of her life. Today, she is completely free from it. In this raw and deeply honest conversation, Candice shares exactly how she healed, and what most people get wrong about anxiety, emotions, and the body. In this episode we cover:
Whether you're dealing with anxiety, panic attacks, emotional overwhelm, money blocks, or just feeling stuck, this episode will change the way you see yourself and your emotions. You don't have to learn to live with anxiety. You can actually heal it. Disclaimer: This podcast explores personal experiences and lessons. The views shared belong to the speaker and are intended for insight and reflection. Viewer discretion is advised. 🔗 Connect with Candice Hooper: https://www.instagram.com/candicejhooper_/ 📩 Questions? Email: media@liliatarawa.com🔔 Subscribe & follow the show for more conversations like this: Follow @liliatarawa on Instagram Follow @liliatarawa on Threads Follow @liliatarawa on TikTok | |||
| 016. The Real Reason Your Brand Feels Stuck | 01 Mar 2026 | 00:11:03 | |
Tired of chasing validation and ready to build something that endures? Most entrepreneurs and creators believe that if they just stay consistent, the results will come. But what if the real growth isn't about more engagement, but about planting the right seeds for long-term success? In this episode, Lilia Tarawa breaks down the real reason your brand feels stuck and why consistency alone is not what creates momentum. We explore why high view counts do not guarantee sales or influence, why playing it safe makes your content forgettable, and how neglecting strategic distribution quietly stunts growth. Lilia shares the turning point where she realised her Instagram engagement was not the true measure of progress, even as her brand was gaining traction in rooms with real clients. This episode offers concrete frameworks and mindset shifts that will propel your brand beyond superficial engagement. You’ll learn:
If you have been feeling behind, questioning your message, or wondering whether your effort is paying off, this episode will challenge how you measure success and help you refocus on what actually scales your business. Follow @liliatarawa on Instagram Listener questions are shared anonymously unless otherwise requested. | |||
| 015. How Your Story Builds Credibility: Own Your Roots | 22 Feb 2026 | 00:14:22 | |
Most of us shy away from sharing our most authentic stories because we fear they'll make us seem less credible or ‘too much.’ But what if those very stories are the key to building trust, authority, and a truly memorable brand? In this episode, Lilia Tarawa shatters misconceptions about vulnerability, revealing how embracing your roots and story deepens your influence rather than weakens it. She explains why the stories rooted in your real experiences, your pain, lessons, and transformation, are what create lasting credibility. Drawing from her own journey of spiritual trauma and breaking inherited patterns, Lilia shares how integrating the story she once hid became the foundation of her success as an author, public speaker, and brand coach. You'll discover concrete strategies to incorporate your personal story without losing credibility. She breaks down three powerful approaches:
A brand built on surface-level polish may attract attention. But a story that reveals depth and transformative insight creates lasting trust and makes your expertise unmistakable. When you learn how to strategically weave your roots into your message, you stop feeling replaceable and start carrying real weight in your industry. If you have experience but don’t yet feel fully credible in your niche, this episode is a must-listen. Hit play and discover how owning your roots can transform your story into brand authority. Follow @liliatarawa on Instagram Listener questions are shared anonymously unless otherwise requested. | |||
| 014. Three Reasons People Forget What You Do After Meeting You | 16 Feb 2026 | 00:11:26 | |
In this episode, we explore how clarity in branding transforms invisible expertise into a magnetic force that draws clients and opportunities. You probably think you have a marketing problem. Maybe your content gets engagement but not clients, discovery calls feel interested but don’t convert, or when people ask what you do you hear yourself explaining it differently every time. So you try to fix it by improving your niche, posting more consistently, rewriting your bio, or learning better sales frameworks, yet nothing really changes. Follow @liliatarawa on Instagram Listener questions are shared anonymously unless otherwise requested. In this episode of Brandbreaker, Lilia Tarawa explains the hidden reason coaches, consultants and experts struggle to stand out online even when they are genuinely good at what they do. It is not effort, confidence, or better content that is missing. The real issue is that people cannot mentally categorise you, and if the brain cannot categorise you it cannot remember you, refer you, or buy from you. This conversation breaks down the psychology behind why expertise does not automatically create market leadership and why less experienced competitors often get more opportunities. Most people try to sound smarter, more qualified or more impressive, but business grows when you become easier to understand. When someone can repeat your value in one sentence, marketing starts working. Until then every tactic feels harder than it should. After listening, reflect on the moment that shaped how you work, the belief it created about your industry, and what it cost you to learn. That is the beginning of brand messaging that people actually understand and remember. Follow Brandbreaker for conversations about personal branding, niche clarity, authority positioning and attracting clients through clear messaging instead of constant posting. | |||
| 013. Lessons in Badassery: Miraka’s Journey to Moko and Mana | 09 Feb 2026 | 00:56:49 | |
Miraka Davies (Ngātiwai, Ngāpuhi, Ngāti Porou) is a proud wahine Māori, international keynote speaker and MC known for her warmth, humour, and powerful storytelling. After leaving her family’s multi-generation conservative Christian faith, she forged her own path and now speaks across Aotearoa on personal power, voice, and Te Ao Māori, creating safe, grounded spaces for honest conversation. She is the author of Lessons in Badassery and Engaging with Māori for Success in Business, and divides her time between Rotorua and her home whenua on Aotea, Great Barrier Island. Find her at mirakadavies.co.nz Follow @liliatarawa on Instagram Listener questions are shared anonymously unless otherwise requested. In this episode, Miraka talks about leaving the church and finding her way back to Māori culture, identity, and self-trust. We discuss what happens when your beliefs change and the religious framework you grew up in no longer feels like the right fit. Miraka shares what it was like growing up in conservative Christianity and how her relationship with religion changed. We talk about faith deconstruction, questioning belief, and spiritual autonomy, and what it means to step away from organised religion. We discuss the impact leaving has on family and children, and how belief change reshapes relationships at home as well as your identity. The conversation cover evangelical culture, witnessing, and the pressure to be a visible example of belief, as well as fear-based teachings around heaven and hell, eternal punishment, and the rapture. We talk purity culture and modesty culture, including messaging many women receive in church spaces about covering their bodies and being responsible for men’s behaviour. We discuss how these teachings create shame and victim blaming, and how body autonomy and sexual self-ownership become important parts of identity rebuilding after church life. This leads to a broader conversation about gender roles, misogyny, homophobia, and the moral tensions that arise inside conservative religious systems. Miraka speaks about reconnecting with Te Reo Māori, her Māori identity, and her indigenous roots in Aotearoa New Zealand. We explore culture, whakapapa, moko, and mana as identity and embodied power. We discuss the history of colonial Christianity in Aotearoa, how faith arrived through colonisation, and the impact of whitewashed images of Jesus and imported belief structures on indigenous identity and cultural erasure. We discuss the tension between organised religion and personal agency. We talk about religious shame, body autonomy, boundaries, and how to hold your spiritual beliefs while respecting the dignity and consent of others. We explore shifting from black and white belief systems into a tolerance for uncertainty. This is a practical kōrero about leaving the church, deconstructing faith, reclaiming Māori culture, reconnecting with indigenous identity, and choosing a spiritual path that feels right. Disclaimer: This podcast explores personal experiences and lessons. The views shared belong to the speaker and are intended for insight and reflection. Viewer discretion is advised. | |||
| 012. 17 Years of Healing After Parental Abuse in 13 Minutes | 01 Feb 2026 | 00:13:24 | |
How do you reconcile child abuse with parental love? How do you maintain relationships with family who have harmed you? How do you make sense of family relationships when the people who were meant to keep you safe were also the source of pain? Follow @liliatarawa on Instagram Got a question around healing from childhood trauma, family abuse, religious trauma, or deconstructing faith? Listener questions are shared anonymously unless otherwise requested. In this episode, Lilia talks about healing after parental abuse from the perspective of someone who grew up with child abuse, childhood trauma, and religious trauma, and who has spent the last 17 years deconstructing religion and deconstructing faith, learning how to live as an adult with autonomy, safety, and choice. This conversation explores what healing actually involves once you’re out of the environment, once you’ve left home, and once you’re no longer under religious control or high-control belief systems. The impact of parental abuse doesn't disappear for adult survivors of childhood trauma, once they are independent, successful, or physically safe. The body remembers. Family dynamics still trigger painful memories. And relationships with parents or caregivers can feel confusing long after the abuse has stopped, especially for those healing after leaving religion. In this conversation, we reflect on what it’s like to grow up inside a high-control religious environment, how religious trauma shapes childhood understanding of love and obedience, and why healing from family abuse often means redefining what love actually is while deconstructing faith. This episode is for anyone who is healing from parental abuse, child abuse by parents, or childhood trauma, and who is trying to make sense of family relationships as an adult. It’s especially for people who are emotionally intelligent, self-aware, and high-functioning, but who still don’t feel safe around certain family members and don’t know how to talk about that without feeling overwhelmed, confused, or guilty, particularly those deconstructing Christianity or raised in religious cults and faith-based belief systems. Disclaimer This podcast explores personal experiences and lessons related to parental abuse, child abuse, childhood trauma, religious trauma, and faith deconstruction. The views shared belong to the host and are offered for insight and reflection. Please consume in a way that feels safe and supportive. | |||
| 011. Raised in a Cult: The Lasting Impact of Religious Trauma | 25 Jan 2026 | 00:21:36 | |
Leaving a religious cult, fundamentalist church, or high-control faith environment doesn’t always bring the relief people expect. Follow @liliatarawa on Instagram For many people raised in evangelical, fundamentalist, or authoritarian religious systems, the effects of religious trauma, church harm, and faith-based harm don’t show up right away. They often surface years later, when life finally slows down enough for the body and mind to catch up. In this episode, cult survivor and bestselling author Lilia Tarawa responds to listener questions about religious trauma, belief, and healing after faith-based harm, particularly for those raised in religious cults or rigid church systems. This conversation explores what happens after you leave:
This episode is for people who:
Listener care note Lilia is not a medical professional. She shares lived experience and general support only. If you need additional help, please reach out to qualified mental health professionals or local support services. New Zealand National Helplines
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| 010. Why the Biggest Founders Bet on Long Form Content to Scale | 18 Jan 2026 | 00:10:22 | |
If lead generation feels exhausting, inconsistent, or dependent on you constantly showing up, this episode will change how you think about scaling your business. Follow @liliatarawa on Instagram In this episode, bestselling author and business coach Lilia Tarawa breaks down why most business owners struggle to generate repeat leads at scale, even when they’re skilled at what they do, and what actually creates sustainable growth without burnout. This training is for coaches, consultants, service providers, creators, founders, and online business owners who are already earning but feel stuck at a plateau. Instead of chasing more visibility or producing endless content, this episode focuses on trust-based marketing, authority positioning, and scalable systems that generate consistent leads over time. You’ll learn:
We discuss:
This episode is for online business owners who want:
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| 009. Nervous System Alignment Is Your Fastest Business Strategy | 11 Jan 2026 | 00:23:05 | |
A simple, embodied framework for business growth, decision-making, and aligned success so you can build a personal brand you genuinely love without burnout, self-abandonment, or losing yourself. This episode is for coaches, content creators, podcasters, YouTubers, authors, public speakers, and business owners who are done hustling for hustle's sake and ready to grow from a place of nervous system regulation, self-trust, and embodied leadership. Instead of forcing goals or pushing past your limits, this episode introduces a somatic alignment framework grounded in body-based decision-making, identity expansion, and sustainable success to support creative momentum and long-term aligned growth. You'll learn:
Six practical anchors that help you:
You’ll hear:
Two core questions:
This is your guide to personal growth, nervous system health, and business alignment, staying connected to your body, your values, and the life you are building on your own terms. Follow @liliatarawa on Instagram Follow @liliatarawa on Threads Follow @liliatarawa on TikTok Follow @liliatarawa on YouTube Send questions to: media@liliatarawa.com | |||
| 008. You Don't Have to Be Okay With Estrangement & Grief | 21 Dec 2025 | 00:14:00 | |
The holidays are meant to feel joyful, but for so many people, they bring up grief during the holidays, loss, loneliness, and pain. If walking through the holiday period feels like wading through mud, this episode is a space to hold you and the difficult emotions. We talk about simple ways to navigate grief during the holidays without abandoning yourself. We explore how to hold loss alongside celebration, listen to your nervous system, set boundaries with family, and stay connected without forcing yourself to perform happiness. This conversation is a reminder that you are not broken for feeling this way. Your grief is valid, your rest matters, and you are allowed to move through this season at your own pace. Follow @liliatarawa on Instagram Follow @liliatarawa on Threads Follow @liliatarawa on TikTok Follow @liliatarawa on YouTube Send questions to: media@liliatarawa.com | |||
| 007. You Can Write That Book. Here’s How. | 14 Dec 2025 | 00:13:03 | |
Want to write a book but don’t know where to start? I share the 5-step blueprint every first-time author needs to turn your personal story into a bestselling brand asset. Learn how to structure your book, choose your most powerful stories, and use your writing to build authority, attract clients, and open doors to paid opportunities—all using the exact framework that took my story to global stages and a #1 bestseller. If you want advice on your story? DM me “PODCAST” on Instagram @liliatarawa Follow @liliatarawa on Instagram Follow @liliatarawa on Threads Follow @liliatarawa on TikTok Follow @liliatarawa on YouTube Send questions to: media@liliatarawa.com | |||
| 006. Stories Don’t Heal in the Dark: Break Your Silence & Build Your Brand | 07 Dec 2025 | 00:16:25 | |
Do you hold back because you’re scared of what others might think? In today’s episode, I talk about how to face the fear of being seen, own your story, and build a personal brand with real confidence and authority. You’ll learn how to handle criticism without shutting down, turn your triggers into tools for healing, and use your story to grow a brand that no AI could ever copy. When you stop hiding and speak honestly, you start to heal. This episode will help you show up online as your authentic self, find your voice, and share your message with truth and power. Follow @liliatarawa on Instagram Follow @liliatarawa on Threads Follow @liliatarawa on TikTok Follow @liliatarawa on YouTube Send questions to: media@liliatarawa.com | |||
| 005. Your Net Worth Is Married to Your Self Worth | 30 Nov 2025 | 00:14:10 | |
Feeling drained and overwhelmed no matter how hard you work? This episode unpacks the real reason behind your exhaustion, and why doing more might be costing you growth, peace, and purpose. I share the truth about overworking, burnout, and self-sacrifice in business, plus practical ways to rebuild your energy, boundaries, and self-worth from the inside out. You’ll learn mindset shifts that protect your wellbeing, sharpen your focus, and help you build a brand that thrives without draining you. If you’re ready to stop running on empty and start leading from overflow, this one’s for you. Love this real-talk format? Let me know in the comments! Follow @liliatarawa on Instagram Follow @liliatarawa on Threads Follow @liliatarawa on TikTok Follow @liliatarawa on YouTube Submit questions to: media@liliatarawa.com | |||
| 004. Scaling Your Personal Brand Should Not Destroy Your Nervous System | 23 Nov 2025 | 00:13:27 | |
Overwhelmed chasing big goals? Learn to tell healthy growth from burnout, spot early signs in your body and calendar, and set boundaries that protect your time, energy, and mental health. We'll cover recognising controlling relationship dynamics, reading reactions to your “no,” and building sustainable systems so you can scale without self-sacrifice. Plus calm, practical steps to rest without guilt and recover before you crash. Follow @liliatarawa on Instagram Follow @liliatarawa on Threads Follow @liliatarawa on TikTok Follow @liliatarawa on YouTube Send questions to: media@liliatarawa.com | |||
| 003. The Pricing Strategy That Took My Business to Seven Figures | 16 Nov 2025 | 00:11:02 | |
Tired of overdelivering, undercharging, and calling it service? This episode blends business strategy, boundaries, and big truth bombs to help you price with confidence, position your brand as premium, and negotiate without guilt. Learn how to raise your rates, protect your energy, and build a brand that commands respect—and higher profits. We dig into the hidden cost of saying yes when you mean no, the quiet resentment that drains your creativity, and the difference between serving and self-sabotaging. You’ll hear real talk on pricing psychology, brand positioning, and how to use terms, conditions, and scope of works to protect your time and value. These are the conversations women in business rarely get to have: about power, self-worth, and the freedom that comes when you finally stop undervaluing yourself. Want help pricing your offers with confidence and clarity? DM me “PODCAST” on Instagram @liliatarawa Follow @liliatarawa on Instagram Follow @liliatarawa on Threads Follow @liliatarawa on TikTok Follow @liliatarawa on YouTube Send questions to: media@liliatarawa.com | |||
| 002. Why Feeling Overwhelmed Is Actually Good News for Your Business | 16 Nov 2025 | 00:18:46 | |
Feeling stuck in overwhelm and endless to-dos? Learn how to shift from panic to purpose, simplify your focus, and organise systems to support long-term, sustainable growth. I share the 4 proven strategies I used to grow my first 7-figure business, so you can clear the clutter, streamline your workflow, and scale with clarity, balance, and ease. Need help to structure your business? DM me “PODCAST” on Instagram @liliatarawa Follow @liliatarawa on Instagram Follow @liliatarawa on Threads Follow @liliatarawa on TikTok Follow @liliatarawa on YouTube Send questions to: media@liliatarawa.com | |||
| 001. You're Losing Clients Because Your Brand Looks Too Good | 16 Nov 2025 | 00:18:33 | |
If you’re working hard but not seeing results, this episode blends humour, healing, and hard business truth to show how letting go of perfectionism—and embracing vulnerability—makes your brand more relatable, profitable, and human. Learn how to turn your messy mistakes into marketing power, build trust through authenticity, and create content that connects with your audience (and actually converts). If you want my help to grow your business, DM me “PODCAST” on Instagram @liliatarawa Follow @liliatarawa on Instagram Follow @liliatarawa on Threads Follow @liliatarawa on TikTok Follow @liliatarawa on YouTube Send questions to: media@liliatarawa.com | |||