The Brand Unmuted Podcast, hosted by web designer Joanna Moss and copywriter Dianna Robicheau, empowers you to build a business that works FOR you–not the other way around–through honest conversations about being in the real middle of entrepreneurship. New episodes drop every Tuesday.
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14: Navigating The Trust Recession: How to Market Your Business When Buyers Are More Skeptical Than Ever
Saison 1 · Épisode 14
mardi 17 mars 2026 • Durée 48:34
Business feels different right now than it did even a year or two ago — and you're not imagining it.
We're in what marketing experts are calling a "trust recession," and it's changing the way people buy online. Consumers are more skeptical, they're taking longer to make decisions, and they're looking for authenticity over perfectly polished content. In this episode, we're breaking down what the trust recession is, why it's happening, and most importantly, what you can do about it.
Instead of leaving you with doom and gloom, we're spending most of this episode on actionable strategies you can use right now to build trust with your audience — from showing up authentically on camera to using social proof the right way, building genuine relationships, and showing people you're a real human behind your business.
Topics We Cover
What the trust recession is and how it's affecting online business
Why people aren't buying as easily as they were a few years ago
The boom during the pandemic and the oversaturation of online businesses
How Gen Z's buying behavior differs from previous generations
Why AI is making the trust problem worse
Showing up authentically on camera (and alternatives if that feels uncomfortable)
The importance of brand photography
How to share client testimonials and social proof the right way
Sharing the process vs. overnight success stories
Why your website and branding need to stand out
Using templates while still being authentic
The role of discovery calls in building trust
Building genuine relationships on social media instead of just chasing sales
The importance of doing what you say you're going to do
Time Stamps
04:05 – What is the trust recession?
05:04 – How our personal shopping habits have changed
07:19 – What the trust recession means for online business
09:29 – Why people have become so skeptical
12:27 – Gen Z's different approach to buying online
15:35 – How AI is making the trust problem worse
16:50 – Joanna's story of getting scammed buying lawn furniture
20:51 – How Gen Z views authority differently
23:18 – What we can do to combat the trust recession
23:27 – Showing up authentically on camera
25:48 – The importance of brand photography
26:53 – Retiring filters and showing up as yourself 28:08 –
How to share client testimonials the right way 29:41 – Sharing the process vs. overnight success
32:32 – Sharing failures and things that didn't work
33:05 – Authentic branding and messaging
35:08 – Making your messaging transparent without overwhelming
37:27 – Email marketing and newsletters as trust-building tools
37:46 – Building genuine relationships on social media
40:26 – The role of discovery calls in the sales process
44:14 – The importance of doing what you say you're going to do
Links & Resources Mentioned
Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com
Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com
13: Why Showit Is Our Favorite Website Builder
Saison 1 · Épisode 13
mardi 10 mars 2026 • Durée 32:40
If you've been curious about switching your website over to Showit — or even if you've never heard of it before — this episode is for you.
Showit is our favorite website builder, and today we're breaking down exactly why. From the creative freedom it offers to the incredible community behind it, there are so many reasons we love working with (and on) this platform.
Whether you're a designer looking for more flexibility or a business owner who wants to be able to update your own site without needing an engineering degree, Showit might be the perfect fit.
In this episode, we're covering how we each discovered Showit, what makes it different from other platforms, the biggest misconceptions floating around about it, and answering all your frequently asked questions in rapid-fire style.
Topics We Cover
How Joanna discovered Showit as a frustrated wedding photographer in 2015
Dianna's experience switching from WordPress to Showit
The history of Showit: From slideshow presentations to website builder
What Showit is and how it works (drag and drop, creative freedom, WordPress blog integration)
How Showit compares to other platforms like Squarespace, Wix, and WordPress
Myth-busting: "It's not a real website if you don't code it"
Myth-busting: "Showit is hard to navigate"
The truth about SEO on Showit (spoiler: it works just fine)
Why Joanna chose to design in Showit: Creative freedom, ease of use, community, company values
Dianna's experience as a Showit user (not a designer)
Why clients switch to Showit from other platforms
How to know if Showit is the right platform for your business
Rapid-fire FAQ: Hosting, blogs, pricing plans, mobile design, e-commerce, custom code, cookie banners, email, and forms
Time Stamps
12: Business Pivots: When (and How) to Change Direction
Saison 1 · Épisode 12
mardi 3 mars 2026 • Durée 48:04
If you've been in business for any amount of time, you've probably made at least one pivot — and if you haven't yet, you will.
Pivoting in your career or business isn't a sign of failure. It's a normal, healthy part of growth. But there's often this underlying fear that comes with making a big change: What will people think? Am I giving up? Should I push through instead?
In this episode, we're talking about all things pivots – from switching careers before entrepreneurship to making shifts within your business, and everything in between. We share our own pivot stories, why pivoting is more socially acceptable now than it was for our parents' generation, and how to prepare yourself (and your audience) when it's time to make a change.
Topics We Cover
Our personal pivot stories and the big shifts we've made
How career pivoting has changed generationally
Why our parents' generation stayed in one job, but ours doesn't
The different types of business pivots (career changes, corporate to entrepreneur, hobby to side hustle, side hustle to full business, and pivots within your business)
The difference between a pivot and growth or evolution
Why the fear of pivoting is more internal than external (hello, imposter syndrome)
How to prepare your mindset before making a pivot
Having conversations with your family about career changes
How to warm up your audience to a pivot instead of announcing it out of nowhere
Why most millionaires have 7 streams of income and how that helps with pivoting
How to know when it's time to quit versus push through a hard season
De-stigmatizing quitting and doing it properly
The difference between quitting a service vs. quitting your business
Time Stamps
03:10 – Why pivots are a normal part of entrepreneurship
11: Copy or Design: What Should Come First for Your Website?
Saison 1 · Épisode 11
mardi 24 février 2026 • Durée 18:58
If you're planning a website project, you've probably wondered: Should I write the copy first or start with the design?
The answer isn't one-size-fits-all — it depends on where you are in your business journey and what your goals are for the project. In this episode, we're breaking down when to start with copy, when to start with design, and how to make the smartest investment for your business right now.
Whether you're ready to scale or you're still in early growth mode, this episode will help you make the right choice for your website.
Topics We Cover
The difference between what design does and what copy does on your website
Why your approach might be different depending on your season of business
Meet Sarah: An established business owner ready to refine and scale
Why Sarah should start with copy before investing in design
How copy dictates the structure, hierarchy, and conversions on your site
Meet Paige: A newer business owner in the early growth stage
Why Paige should start with a design template to guide her DIY copy
The benefit of starting with a wireframe instead of a blank page
When it's okay to hire a copywriter midway through a template project
What NOT to do: investing in custom design with placeholder copy
How to restructure a template once your copy is done
Time Stamps
04:09 – The difference between design and copy on your website
05:10 – Why your approach may differ depending on your business season
05:22 – Meet Sarah: An established business owner ready to scale 06:33 – Why Sarah should start with copy before design
09:37 – Meet Paige: A newer business owner in early growth mode
10: Why Your Why Is the Foundation of Your Business
Saison 1 · Épisode 10
mardi 17 février 2026 • Durée 23:38
Your why isn't just a buzzword, it's the foundation that holds your entire business together.
When you're clear on why you started your business and what keeps you going, decision-making becomes easier, guilt becomes lighter, and your marketing becomes more authentic. In this episode, we're diving into why knowing your why is so important, how to discover it (or rediscover it), and what happens when you actually honor it in your business decisions.
Whether you're just starting out or you've been in business for years, this conversation will help you reconnect with what really matters.
Topics We Cover
What a "why" actually is and why it matters in your business
How our whys have evolved over the years (flexibility, freedom, and impact)
Using your why as a pillar to make business decisions without guilt
Why your why is a better motivator than willpower alone
How your why helps you say no to the wrong opportunities
The connection between your why and your marketing/storytelling
Journal prompts to help you discover or reconnect with your why
What happens when you honor your why vs. when you ignore it
Using your why to avoid shiny object syndrome and stay on track
How to know when your why has shifted or evolved
Time Stamps
03:50 – Discussing eachother’s why
05:50 – How we each discovered our whys
07:29 – How our whys changed over the years
08:50 – Falling back on your why as a decision-making tool
11:07 – Your why becomes your guiding light in business
12:15 – How your why helps you decide what to keep and what to drop
09: Bringing Your Website Into 2026: How To Do an Annual Website Checkup
Saison 1 · Épisode 9
mardi 10 février 2026 • Durée 25:20
Your website might still be working… but is it still working as hard as it could be for your business?
At the start of a new year, it’s easy to get caught up in goal-setting and planning without actually taking the time to refresh the digital spaces that support those goals. In this episode, we walk through a practical, step-by-step annual website checkup you can do to keep your site aligned with your evolving brand, audience, and offers.
We’re breaking this into two parts: quick maintenance checks you should do every year, and bigger-picture updates that help elevate your site as your business grows.
If your website hasn’t had a proper review in a while, this episode gives you an easy starting point.
Topics We Cover
• Why the beginning of the year is the perfect time for a website audit
• Annual maintenance tasks: links, typos, CTAs, and footer updates
• Making sure your messaging and brand voice still align with your audience
• Checking brand consistency across fonts, photos, and colors
• Using analytics and behavior tools to find friction points on your site
• Updating SEO basics like keywords, page titles, redirects, and speed
• Refreshing blog posts and updating year-specific content
• How to elevate your site without doing a full redesign
• Updating offers, pricing, and messaging to match business goals
• Why brand photos should be refreshed regularly
• Adjusting visuals and SEO if your audience or market has shifted
Time Stamps
02:41 – Why your website needs an annual checkup
03:23 – Website maintenance vs. website elevation updates
04:39 – Copy updates: typos, CTAs, and brand voice consistency
08: Creating Boundaries That Protect Your Business (and Your Sanity)
Saison 1 · Épisode 8
mardi 3 février 2026 • Durée 28:29
Boundaries aren’t about being rigid, cold, or unavailable. They’re about building a business that actually feels sustainable to run. In this episode of the Brand Unmuted Podcast, we’re diving into the real-life boundaries we’ve had to set (and sometimes re-set) in our businesses to protect our time, creativity, and mental health.
From communication expectations and response times, to scope creep, revisions, automation, and work-life balance, this conversation is full of practical examples and mindset shifts to help you create boundaries that support both you and your clients.
If you’ve ever felt resentful, overwhelmed, or stuck in “always on” mode, this episode will help you rethink what boundaries can look like, and why they matter so much.
In This Episode, We Cover:
Why boundaries aren’t rules for rules’ sake
Setting communication boundaries with clients (and yourself)
The danger of being “too flexible”
Using automation to protect your time without hurting conversion
Scope of work, contracts, and revision boundaries
Creating work boundaries that align with your why
How boundaries actually lead to better client experiences
In 2026, every business needs a website — whether you’re brand new, fully booked, product-based, or service-based. In this episode, we break down why your website is still the most important piece of your online presence: from trust and credibility, to SEO and visibility, to making sales without living on Instagram.
In This Episode, We Cover:
Why people search online first (and how a blog helps you show up early)
How a website cuts down the number of “touch points” it takes for someone to buy
Why relying on social media alone is risky
How your website builds credibility — especially for high-ticket offers
The power of your About page (and why skipping it costs you sales)
How your website becomes your 24/7 salesperson (even across time zones)
Real examples: nail salons, travel advisors, social media managers, realtors, photographers
Time stamps
02:00 Why every business needs a website in 2026
02:50 SEO + blogging: showing up when people search for their problem
05:00 Touch points: why it takes more time to build trust now
05:45 “Checking you out” before committing (nail salon example)
06:15 Not everyone is on social media (or uses it to search)
08:20 Websites build trust + credibility
10:40 Social media is borrowed space (and risky to rely on alone)
14:15 Controlling the journey + messaging flow
16:20 Social proof: testimonials, portfolios, results
17:45 The About page (and why it’s not optional)
20:15 Your website as a 24/7 salesperson
22:35 Would you contact a business without a website?
06: How Better Website Copy Attracted Better Clients for Joanna
Saison 1 · Épisode 6
mardi 20 janvier 2026 • Durée 27:09
Your website is never really “done” — and sometimes the tiniest tweaks are a sign you actually need a full reset.
In this episode, Joanna shares why she scrapped her old site, hired a copywriter (spoiler – it was Dianna!), and rebuilt her brand and offers from the inside out.
We walk through what wasn’t working, how her Website in Two Weeks offer reshaped her whole business, and why even pros shouldn’t always DIY their own copy.
Topics We Cover:
Why Joanna decided to redo her website - How constant tiny edits and “I didn’t see that on your site” comments from clients were a red flag that the strategy & messaging weren’t landing anymore.
How a new offer forced a full website rethink - The behind-the-scenes of creating her Website in Two Weeks process, dropping other offers, and needing the site to clearly communicate one streamlined signature service.
Designing for evolving clients (and changing trends) - Why websites are living, breathing assets, how audience behavior shifts over time, and what that means for your layout, messaging, and overall experience.
Rebranding away from the beige trend - Joanna’s decision to ditch the “polished but not-me” neutral vibe, lean into bold color and personality, and intentionally attract clients who want color and energy in their brands.
Why she hired a copywriter instead of DIYing (again) - The difference between being able to write and wanting clean, strategic, to-the-point copy that isn’t overly wordy, plus how it felt to release control without losing her voice.
What the copywriting process with Dianna was actually like - How we worked together: brain-dump from Joanna, strategic structure, collaborative revisions, and using feedback to make sure the words truly sounded like her.
The results: more aligned clients & better feedback - The kind of comments she gets now (“I love the energy of your site,” “This sounds so much like you”) and how that’s translated into working with more of her true ideal clients.
Time stampsLinks & mentions
05: Annual Goal Setting for Entrepreneurs Who Struggle with Consistency
Saison 1 · Épisode 5
mardi 13 janvier 2026 • Durée 31:31
January is PEAK “new year, new you” energy… but we’re here to offer a different take: your business doesn’t need a reset just because the calendar flips.
In this episode, we’re walking through how we each plan for the year ahead– from Joanna’s capacity-first, color-coded, one-page calendar system to Dianna’s reflection + goal-setting + vision board + quarterly milestones approach.
If annual planning overwhelms you and you struggle to stay consistent with your goals, start here.
Topics we cover:
Why “fresh start” January messaging can feel weirdly crushing as an entrepreneur
Joanna’s capacity-based planning system: one calendar, 12 months, one glance
How Joanna blocks vacation, travel, booked projects, and income goals first
Why planning your year visually can make discovery calls so much easier
What to do when projects run longer than expected (aka: the flex space plan)
Dianna’s planning ritual: reflection, journaling, and using your numbers to tell a story
The EOS / Traction framework and how quarterly milestones make goals doable
Vision boards: why they work, how to make them (digital or physical), and how to use them daily
The #1 takeaway: there’s no “right” way — just the way that keeps your momentum going
Time stamps:
01:29 – Why we’re planning for the year (without the January pressure)
03:08 – Joanna: stop treating January like a reset button
05:20 – Building on momentum (Black Friday → January bookings)
07:05 – Joanna’s one-page, 12-month calendar planning system
08:57 – Using start dates to book clients faster (and more confidently)
09:36 – Planning for income goals with a capacity-first calendar
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02:46 – A real-life moment that forced Joanna to rethink boundaries
03:40 – Protecting evenings, personal time, and mental space
05:10 – The danger of being too flexible
06:00 – Hours worked vs. set schedules (and why this matters for creatives)
07:15 – Rush fees, weekends, and pricing as a boundary
08:14 – Urgency, over-responsiveness, and “it’s just cups and saucers”
09:00 – Why ideal clients will respect your response time
11:05 – Using automation to protect your boundaries
12:59 – Tools that help: CRMs, calendars, and scheduling systems
15:16 – Scope creep, contracts, and setting expectations upfront
16:09 – Refining systems to prevent burnout before it starts
18:44 – Boundaries around revisions (and why structure helps everyone)
20:32 – Setting boundaries with yourself and understanding capacity
22:39 – Flexibility as the “why” behind strong boundaries
24:03 – Final takeaway: choosing one boundary to reset
Ready for More?
If your website needs a refresh, you can explore Joanna’s design services atjoannamoss.com or Dianna’s copywriting offers atrisecopyco.com. Mention this episode, and you’ll receive 5% off your booking.
If you enjoyed the show, leaving a rating or review is one of the best ways to support the podcast — and we appreciate it so much.
If your website needs a refresh, you can explore Joanna’s design services atjoannamoss.com or Dianna’s copywriting offers atrisecopyco.com. Mention this episode, and you’ll receive 5% off your booking.
If you enjoyed the show, leaving a rating or review is one of the best ways to support the podcast — and we appreciate it so much.
We’ll be back next Tuesday with a new episode!
When it is and isn’t the right time to hire a copywriter - Why brand-new business owners who are still fuzzy on their offers might want to wait, and why established businesses ready to elevate, rebrand, or refine are primed for pro copy.
00:00 – Intro + why we’re talking about this
02:14 – What pushed Joanna to redo her site
04:29 – The new offer that changed everything
08:42 – Rebranding, color, and attracting the right people
10:07 – Why she didn’t DIY her copy this time
11:16 – How the process actually felt
13:38 – Feedback from clients & results
19:07 – Lessons for designers & business owners
22:09 – When you’re ready (or not) to hire a copywriter
23:38 – Our end-of-episode “weird” question: your 11-hour-flight seatmates
Joanna’s web design studio:Joanna Moss Creative – custom Showit websites & her Website in Two Weeks process
Dianna’s copywriting studio:Rise Copy Co. – website & launch copy for creative women in business
11:31 – What happens when you don’t have a project booked that week?
14:25 – When projects run long… and the “sometimes I work nights” reality
17:30 – Dianna: reflective planning + practical goals + a little woo woo
(Within this segment: EOS/Traction, tracking metrics, vision boards, quarterly milestones)
27:41 – Weird question: best Christmas gift you’ve ever received or given
