The Brand Unmuted Podcast, hosted by web designer Joanna Moss and copywriter Dianna Robicheau, empowers you to build a business that works FOR you–not the other way around–through honest conversations about being in the real middle of entrepreneurship. New episodes drop every Tuesday.
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Welcome to the trailer for Brand Unmuted, the podcast for creative women building businesses that work for their lives, not the other way around.
In this short intro, we’re giving you a taste of what to expect, including a little behind-the-scenes banter from the moment this whole idea sparked, why we teamed up on this project, and what you’ll hear in our first few episodes.
What to expect from Brand Unmuted:
• Bite-sized episodes that feel like coffee with two creative friends who get it
• Warm, grounded conversations about the messy middle of entrepreneurship
• Practical strategies you can actually implement to build a business that supports your life
• Honest talk about energy, boundaries, creativity, and business growth
When we launch:
Brand Unmuted officially launches December 30th, just in time for that fresh start new year energy.
New episodes drop every Tuesday.
Meet your hosts:
Joanna Moss is a web designer who believes in building brands and websites that make life easier, not heavier.
Dianna Robicheau is a copywriter who helps creatives sound like themselves, only clearer and more confident.
Together, we bring two perspectives, two skillsets, and one shared belief,
Ambition and real life can coexist, and you don’t have to burn out to grow.
Hit follow so you don’t miss the first episode, we can’t wait to dive in with you.
14: Navigating The Trust Recession: How to Market Your Business When Buyers Are More Skeptical Than Ever
Saison 1 · Épisode 14
mardi 17 mars 2026 • Durée 48:34
Business feels different right now than it did even a year or two ago — and you're not imagining it.
We're in what marketing experts are calling a "trust recession," and it's changing the way people buy online. Consumers are more skeptical, they're taking longer to make decisions, and they're looking for authenticity over perfectly polished content. In this episode, we're breaking down what the trust recession is, why it's happening, and most importantly, what you can do about it.
Instead of leaving you with doom and gloom, we're spending most of this episode on actionable strategies you can use right now to build trust with your audience — from showing up authentically on camera to using social proof the right way, building genuine relationships, and showing people you're a real human behind your business.
Topics We Cover
What the trust recession is and how it's affecting online business
Why people aren't buying as easily as they were a few years ago
The boom during the pandemic and the oversaturation of online businesses
How Gen Z's buying behavior differs from previous generations
Why AI is making the trust problem worse
Showing up authentically on camera (and alternatives if that feels uncomfortable)
The importance of brand photography
How to share client testimonials and social proof the right way
Sharing the process vs. overnight success stories
Why your website and branding need to stand out
Using templates while still being authentic
The role of discovery calls in building trust
Building genuine relationships on social media instead of just chasing sales
The importance of doing what you say you're going to do
Time Stamps
04:05 – What is the trust recession?
05:04 – How our personal shopping habits have changed
07:19 – What the trust recession means for online business
09:29 – Why people have become so skeptical
12:27 – Gen Z's different approach to buying online
13: Why Showit Is Our Favorite Website Builder
Saison 1 · Épisode 13
mardi 10 mars 2026 • Durée 32:40
If you've been curious about switching your website over to Showit — or even if you've never heard of it before — this episode is for you.
Showit is our favorite website builder, and today we're breaking down exactly why. From the creative freedom it offers to the incredible community behind it, there are so many reasons we love working with (and on) this platform.
Whether you're a designer looking for more flexibility or a business owner who wants to be able to update your own site without needing an engineering degree, Showit might be the perfect fit.
In this episode, we're covering how we each discovered Showit, what makes it different from other platforms, the biggest misconceptions floating around about it, and answering all your frequently asked questions in rapid-fire style.
Topics We Cover
How Joanna discovered Showit as a frustrated wedding photographer in 2015
Dianna's experience switching from WordPress to Showit
The history of Showit: From slideshow presentations to website builder
What Showit is and how it works (drag and drop, creative freedom, WordPress blog integration)
How Showit compares to other platforms like Squarespace, Wix, and WordPress
Myth-busting: "It's not a real website if you don't code it"
Myth-busting: "Showit is hard to navigate"
The truth about SEO on Showit (spoiler: it works just fine)
Why Joanna chose to design in Showit: Creative freedom, ease of use, community, company values
Dianna's experience as a Showit user (not a designer)
Why clients switch to Showit from other platforms
How to know if Showit is the right platform for your business
Rapid-fire FAQ: Hosting, blogs, pricing plans, mobile design, e-commerce, custom code, cookie banners, email, and forms
Time Stamps
04: A 2025 Year in Review for Our Businesses
Saison 1 · Épisode 4
mardi 6 janvier 2026 • Durée 34:59
End-of-year reflection can be really helpful… and also weirdly loaded.
So in this episode, we’re doing a 2025 retrospective with zero “new year, new you” energy—just a grounded look at what worked, what we learned, and what we’re carrying into 2026.
We share our biggest wins, the lessons we’re still learning (hi, boundaries + scope creep), and the behind-the-scenes numbers from our year—like how many websites we collaborated on, how many hours we’ve logged for the podcast, and how many miles we traveled.
If you want to wrap up the year feeling clearer, calmer, and more proud of yourself than you expected… this episode’s for you!
Topics We Cover:
Our biggest wins of 2025 (and why you shouldn’t skip reflecting on this!)
Revenue growth, price increases, getting booked out early, and taking scary-but-worth-it steps outside your comfort zone.
The lessons we’re taking into 2026
Why boundaries matter most during slow seasons, how streamlining your client experience reduces decision fatigue, and the constant battle with scope creep.
Our gratitude lists for the year
Travel, community, flexibility, family time, and the relationships that make entrepreneurship feel less lonely.
Our 2025 by the numbers
Websites we worked on together, hours spent on Zoom for the podcast, miles traveled, templates used, and repeat clients who came back for more.
A gentle reminder about January
You don’t have to “start over.” You can build on what worked—and leave the rest behind.
Time Stamps
00:00 – Intro + a tangent about all-black outfits & decision fatigue
Ready for more?
03: How To Handle a Slow Season in Your Business Without Spiraling
Saison 1 · Épisode 3
mardi 30 décembre 2025 • Durée 27:07
Has business been slower than usual for you in 2025? Same.
In our first *actionable* episode of the Brand Unmuted Podcast, we’re talking about something almost every creative business owner has felt in 2025: how to handle a slow season in your business without spiraling.
From fewer inquiries to stretched-out timelines, it's unnerving when a slow season hits. But in this episode, we're talking all about how to handle a dip in business without panicking, slashing your prices, or saying yes to every misaligned project that lands in your inbox.
Instead of spiraling, we walk you through six practical ways to use a slow season to your advantage, protect your confidence, and keep your business moving forward (even when your calendar looks quiet).
In This Episode, We Cover:
Why 2025 has felt weird for so many creative business owners (you’re definitely not the only one!)
The difference between predictable slow seasons (like wedding off-season) and the surprise ones
How Joanna realized her September slowdown was actually a pattern — and how that led to starting this very podcast
Why Dianna’s slower summer was a blessing in disguise, and how she handled the inevitable “will I ever book another client?” spiral
The hidden cost of panicking in a slow season: undercharging, saying yes to misaligned projects, and future resentment
Then we walk through six concrete tips for navigating a slow season without losing your mind.
02: Two Entrepreneurs, Two Wildly Different Origin Stories
Saison 1 · Épisode 2
mardi 30 décembre 2025 • Durée 29:47
If you’ve ever wondered whether you’re “doing it wrong” because your business journey doesn’t look like anyone else’s, this one’s for you.
In this episode of the Brand Unmuted Podcast, we’re taking you behind the scenes of our own businesses and sharing how we actually got started — and our two VERY different journeys into entrepreneurship.
Joanna talks about quitting her 9–5 overnight after landing a freelance web design project paying five times her salary (without even knowing what a “freelancer” was). Dianna shares the opposite path: discovering the online business world through a copywriting ad she thought was a scam, starting as a virtual assistant, then slowly working up the courage to go full-time as a copywriter.
In This Episode, We Cover:
Joanna’s first business in 2005: landing a shoe company as a freelance client, quitting her job, and winging it with Google and Excel
Why her early years in business were a full-on “year of yes” — and how scarcity mindset plays into that
Dianna’s move from New Hampshire to Oklahoma, and the copywriting ad she dismissed as a scam (before realizing copywriting is very real)
How she eased in through virtual assisting and blogging before fully embracing copywriting
The role that life events play in finally taking the leap to full-time
What it looks like to restart or pivot a business multiple times, and how each iteration gets a little clearer
Building a business around your real-life responsibilities: kids, mortgages, travel, and the desire for more flexibility
The ongoing reality of imposter syndrome (even 20 years in) and the importance of keeping your blinders on
Why community matters so much when you’re working from home
The mindset shift we both come back to: trusting yourself to figure it out, even if you have to pivot or choose a Plan B.
Links & Resources Mentioned
How I Built This (NPR radio show/podcast) https://www.npr.org/series/490248027/how-i-built-this
Ready for More?
01: How To Navigate Creative Business Collaborations (So Everyone’s Happy)
Saison 1 · Épisode 1
mardi 30 décembre 2025 • Durée 19:07
In this first official episode of the Brand Unmuted Podcast, we’re diving into a topic every creative business owner bumps into sooner or later: collaboration — the good, the awkward, and everything in between.
As a copywriter (Dianna) and web designer (Joanna), collaboration is at the heart of how we run our businesses. In this conversation, we unpack how we met, how we started collaborating, and what we’ve learned from working together on dozens of client projects.
Whether you’re a photographer referring planners, a VA partnering with an OBM, or a CPA sending clients to your favorite bookkeeper, collaboration is a huge part of building a sustainable business — especially when you’re doing most of it solo.
In this episode, we walk through what makes collaboration work, what to avoid, and how to build referral relationships that support your business and your sanity.
In This Episode, We Cover:
Why collaborations matter so much for solopreneurs — especially if you don’t have a team
How to know whether you’re referring a person or a specific service (and why the difference matters)
Our biggest tip for successful collaborations in business: keep the communication open
When a referral contract or written agreement is helpful — and when it isn’t
Why personal relationships make business collaboration easier, kinder, and way less lonely
The pros and cons of formal referral programs vs. informal “no-strings” referrals
How to protect your business, support your collaborators, and still create great client experiences
Links & Resources Mentioned
Showit (a drag & drop website platform that makes designing your site so easy - get your first month free!) https://showit.com/r/x9hc47hg
The Legal Paige (legal contract templates for creatives) https://thelegalpaige.com/?aff=231
12: Business Pivots: When (and How) to Change Direction
Saison 1 · Épisode 12
mardi 3 mars 2026 • Durée 48:04
If you've been in business for any amount of time, you've probably made at least one pivot — and if you haven't yet, you will.
Pivoting in your career or business isn't a sign of failure. It's a normal, healthy part of growth. But there's often this underlying fear that comes with making a big change: What will people think? Am I giving up? Should I push through instead?
In this episode, we're talking about all things pivots – from switching careers before entrepreneurship to making shifts within your business, and everything in between. We share our own pivot stories, why pivoting is more socially acceptable now than it was for our parents' generation, and how to prepare yourself (and your audience) when it's time to make a change.
Topics We Cover
Our personal pivot stories and the big shifts we've made
How career pivoting has changed generationally
Why our parents' generation stayed in one job, but ours doesn't
The different types of business pivots (career changes, corporate to entrepreneur, hobby to side hustle, side hustle to full business, and pivots within your business)
The difference between a pivot and growth or evolution
Why the fear of pivoting is more internal than external (hello, imposter syndrome)
How to prepare your mindset before making a pivot
Having conversations with your family about career changes
How to warm up your audience to a pivot instead of announcing it out of nowhere
Why most millionaires have 7 streams of income and how that helps with pivoting
How to know when it's time to quit versus push through a hard season
De-stigmatizing quitting and doing it properly
The difference between quitting a service vs. quitting your business
Time Stamps
03:10 – Why pivots are a normal part of entrepreneurship
11: Copy or Design: What Should Come First for Your Website?
Saison 1 · Épisode 11
mardi 24 février 2026 • Durée 18:58
If you're planning a website project, you've probably wondered: Should I write the copy first or start with the design?
The answer isn't one-size-fits-all — it depends on where you are in your business journey and what your goals are for the project. In this episode, we're breaking down when to start with copy, when to start with design, and how to make the smartest investment for your business right now.
Whether you're ready to scale or you're still in early growth mode, this episode will help you make the right choice for your website.
Topics We Cover
The difference between what design does and what copy does on your website
Why your approach might be different depending on your season of business
Meet Sarah: An established business owner ready to refine and scale
Why Sarah should start with copy before investing in design
How copy dictates the structure, hierarchy, and conversions on your site
Meet Paige: A newer business owner in the early growth stage
Why Paige should start with a design template to guide her DIY copy
The benefit of starting with a wireframe instead of a blank page
When it's okay to hire a copywriter midway through a template project
What NOT to do: investing in custom design with placeholder copy
How to restructure a template once your copy is done
Time Stamps
04:09 – The difference between design and copy on your website
05:10 – Why your approach may differ depending on your business season
05:22 – Meet Sarah: An established business owner ready to scale 06:33 – Why Sarah should start with copy before design
09:37 – Meet Paige: A newer business owner in early growth mode
10: Why Your Why Is the Foundation of Your Business
Saison 1 · Épisode 10
mardi 17 février 2026 • Durée 23:38
Your why isn't just a buzzword, it's the foundation that holds your entire business together.
When you're clear on why you started your business and what keeps you going, decision-making becomes easier, guilt becomes lighter, and your marketing becomes more authentic. In this episode, we're diving into why knowing your why is so important, how to discover it (or rediscover it), and what happens when you actually honor it in your business decisions.
Whether you're just starting out or you've been in business for years, this conversation will help you reconnect with what really matters.
Topics We Cover
What a "why" actually is and why it matters in your business
How our whys have evolved over the years (flexibility, freedom, and impact)
Using your why as a pillar to make business decisions without guilt
Why your why is a better motivator than willpower alone
How your why helps you say no to the wrong opportunities
The connection between your why and your marketing/storytelling
Journal prompts to help you discover or reconnect with your why
What happens when you honor your why vs. when you ignore it
Using your why to avoid shiny object syndrome and stay on track
How to know when your why has shifted or evolved
Time Stamps
03:50 – Discussing eachother’s why
05:50 – How we each discovered our whys
07:29 – How our whys changed over the years
08:50 – Falling back on your why as a decision-making tool
11:07 – Your why becomes your guiding light in business
12:15 – How your why helps you decide what to keep and what to drop
15:35 – How AI is making the trust problem worse
16:50 – Joanna's story of getting scammed buying lawn furniture
20:51 – How Gen Z views authority differently
23:18 – What we can do to combat the trust recession
23:27 – Showing up authentically on camera
25:48 – The importance of brand photography
26:53 – Retiring filters and showing up as yourself 28:08 –
How to share client testimonials the right way 29:41 – Sharing the process vs. overnight success
32:32 – Sharing failures and things that didn't work
33:05 – Authentic branding and messaging
35:08 – Making your messaging transparent without overwhelming
37:27 – Email marketing and newsletters as trust-building tools
37:46 – Building genuine relationships on social media
40:26 – The role of discovery calls in the sales process
44:14 – The importance of doing what you say you're going to do
Links & Resources Mentioned
Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com
Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com
01:46 – How Joanna discovered Showit in 2015
03:18 – Dianna's experience switching from WordPress
04:55 – The history of Showit and their community focus
07:23 – What is Showit? 08:13 – How Showit compares to other platforms
09:09 – Biggest misconceptions about Showit
11:34 – The truth about SEO on Showit
13:48 – Why SEO is a long game on any platform
16:05 – Why Joanna chose to work with Showit
18:57 – Dianna's experience as a Showit user
21:07 – Why people switch to Showit 21:51 – How to know if Showit is right for you
23:55 – Rapid-fire FAQ section begins
29:49 – Random question: Would you rename yourself?
If your website needs a refresh, you can explore Joanna’s design services at joannamoss.com or Dianna’s copywriting offers at risecopyco.com. Mention this episode, and you’ll receive 5% off your booking.
If you enjoyed the show, leaving a rating or review is one of the best ways to support the podcast — and we appreciate it so much.
See you next week for another episode!
Showit (Our favorite drag and drop website platform - get your first month free!) https://account.showit.com/r/joanna
Showit's Spark Conference (3-day educational conference for web designers and copywriters) https://spark.showit.com/
If your website needs a refresh, you can explore Joanna’s design services at joannamoss.com or Dianna’s copywriting offers at risecopyco.com. Mention this episode, and you’ll receive 5% off your booking.
If you enjoyed the show, leaving a rating or review is one of the best ways to support the podcast — and we appreciate it so much.
If your website needs a refresh, you can explore Joanna’s design services at joannamoss.com or Dianna’s copywriting offers at risecopyco.com. Mention this episode, and you’ll receive 5% off your booking.
If you enjoyed the show, leaving a rating or review is one of the best ways to support the podcast — and we appreciate it so much.
We’ll be back next week with a new episode!
The Contract Club (plug and play contracts & templates) https://www.bradendrake.com/a/2147575083/F2jRML6t
If your website needs a refresh, you can explore Joanna’s design services at joannamoss.com or Dianna’s copywriting offers at risecopyco.com. Mention this episode, and you’ll receive 5% off your booking.
If you enjoyed the show, leaving a rating or review is one of the best ways to support the podcast — and we appreciate it so much.
See you next week for Episode Two!
04:18 – The different types of pivots we're covering in this episode
05:04 – Joanna's pivot story: From photography to web design
07:25 – Dianna's career shifts before starting her business
09:43 – How our upbringing shaped our perception of pivoting careers
12:32 – Why career changes are more socially acceptable now
15:51 – Dianna's experience with both traditional and non-traditional career models
16:23 – Is there less pressure on kids now to find a forever career?
22:21 – Aging out of careers and continuing to pivot as you grow
25:04 – Multiple streams of income and side hustles
29:04 – Is the fear of pivoting external or internal?
30:37 – How to prepare yourself for a big pivot
34:27 – Having conversations with family and your audience about pivots
38:10 – How to know when it's time to quit vs. push through
41:13 – Teaching kids (and ourselves) when it's okay to quit
42:00 – The benefit of flexibility as a small business owner
Links & Resources Mentioned
Dianna's copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com
Joanna's web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com
