Explorez tous les épisodes du podcast Brand Strategy Unwankified
| Titre | Date | Durée | |
|---|---|---|---|
| 138. How I Shaped My Consultant Identity | 30 Oct 2026 | 00:21:59 | |
My old boss threw me under a bus, but it's not as dramatic as it sounds. If you're a brand creator, but you still feel like your client is the one steering the project, this one’s for you. In this episode, I share the catalyst that helped me shape my consultant identity including:
Connect with me Learn Brand Strategy - The Brand Method program Find me on Instagram | |||
| 137. What a Brand Strategy Course Should Teach You | 17 Oct 2026 | 00:18:13 | |
Brand Strategy is the real advantage for designers right now, not AI. But a framework and a template on their own won’t give you what you need to win brand strategy work. If you’re weighing up a brand strategy course, and want to sort the wheat from the chaff before you invest, this one’s for you. I dig into the 3 things every brand strategy education program or course should cover, including:
Brand strategy isn’t a quick fix. Learn it properly and it becomes an advantage you give yourself for the long haul.
Connect with me: Learn Brand Strategy - The Brand Method program Find me on Instagram | |||
| 136. Andy Starr on Messiness, Disruption and Advantage | 07 Oct 2026 | 01:21:38 | |
Andy Starr told me in this podcast he's not a master. He lied. Or at least I disagree. In this expedition through what's wrong, right, problematic, and possible in the disciplines surrounding branding, Andy shows he is a master challenger, disruptor, and divergent thinker. Prepare for discussion on: • The value and purpose of simplifying strategy • Reasons to embrace messiness and chaos • How brand strategy has been devalued and where to from here • What happens when questions don't work • Creating advantage through difference ...and so much more.
About Any Starr: Andy is an award-winning brand architect and strategic sparring partner for business leaders. A musician and recovering law student, he teaches MBA candidates in the EU, is a co-founder of an LA-based public safety tech brand, and splits his time between the US and Austria. No business-changing whiteboard books. Yet. But he did do a Top-1% TEDx talk, so that has to count for something... Connect with Andy on LinkedIn Find out more about Critique
Connect with Bec Hughes: | |||
| 135. Never Have I Ever: The Brand Strategy Edition | 18 Sep 2026 | 00:24:22 | |
Maybe there isn't one RIGHT way to do brand strategy. But there is a WRONG way. In this episode I share 7 things I would never do when creating a brand strategy for a client based on my 25+ years of experience. Don't take it as criticism. Take it as an opportunity to: • Deliver more impactful results • Build stronger client relationships • Increase your value as a strategic thinker
Connect with me Grow your value and your advantage with Brand Strategy - The Brand Method program Find me on Instagram | |||
| 134. Start Getting Paid for Strategy, Today | 26 Aug 2026 | 00:14:56 | |
People don't pay for what they can't see. So why do so many designers hide the most valuable thing they do? If you have a feeling you're giving your thinking work away for free, but you're not sure how to go about charging for it, this episode is for you. I get into: • How to turn intuitive thinking into a deliverable that gets noticed • The biggest mistake designers make when they list their services • A simple way to start pricing your thinking, even without a formal process or service • Productising your thinking, and why it instantly raises what you can charge You don't need a full blown brand strategy process to start charging for the thinking you're already doing. You just need to make it visible.
Connect with me Grow your value and your advantage with Brand Strategy - The Brand Method program Find me on Instagram | |||
| 133. Become the Brand Designer AI Cannot Replace with Jacob Cass | 17 Aug 2026 | 00:53:39 | |
We'd be lying if we said AI isn't making the design industry twitchy, right? Jacob Cass joins me again to talk about what it takes to become a brand builder AI can't replace, including: • Which designers should be the most worried about AI • How to collaborate with AI effectively • How and why designers should shift their focus "upstream" • What separates producers and consultants • Asking the right questions for better sales results • Jacob's time management tips and how he stays so consistent • What’s happening at the Brand Builders Summit on 8-11 Sept >>> Get your FREE Summit ticket here
About Jacob Cass: Jacob Cass is a brand designer, strategist, educator, and business coach, as well as the founder of JUST Creative, a renowned branding and design consultancy that also serves as an industry-leading blog and vibrant community. He is also the brains behind the Brand Builders Summit. Connect with Jacob on Instagram Download Jacob's Branding Briefcase freebie
Connect with Bec Hughes: | |||
| 132. Why the 3 Tier Pricing Model Doesn't Work for Strategic Branding Services | 26 Jun 2026 | 00:18:54 | |
3 packages on your services page might feel logical and flexible. It might also be the reason your best prospects always pick the option with no brand strategy, and you're convinced clients don't want strategy. If you've ever built tiered service packages to feel more affordable, flexible or available, this is for you. In this episode: • Why "affordable" packages train clients to shop on price instead of value • Why giving options is costing you sales • How skipping brand strategy in your "low cost" tiers undermines the authority you're trying to build • The 3rd way to replace tiered services or a bespoke quote for every single enquiry Build an offer you fully believe in, and price it like you mean it.
Connect with me Learn Brand Strategy - The Brand Method program Find me on Instagram | |||
| 131. Are You in a Race to the Bottom? | 19 Jun 2026 | 00:18:11 | |
Every designer is feeling the pressure to be faster and cheaper, especially with AI in the mix. But competing on speed and price isn't a strategy, it's a trap. If you've ever wondered whether brand in a week offers, selling templates, or rock bottom logo packages are just the new reality, this one's for you. I tackle why the race to the bottom is hurting us as individual designers and as an industry, including:
Position on value, not speed or price, and you'll find yourself in a very different race altogether.
Connect with me Learn Brand Strategy - The Brand Method program Find me on Instagram | |||
| 130. It's Time to Ditch Mission, Vision and Values | 09 Jun 2026 | 00:24:06 | |
"Mission, Vision and Values" is everywhere in brand strategy. But what if it's not brand strategy at all? If you've ever completed an MVV exercise with a client and then wondered how to actually turn it into branding, this one is for you. I tackle why Mission, Vision and Values belongs in a different strategic discipline and what brand strategy actually needs to do instead, including: • Why MVV produces 'brand narcissism' and leaves the customer out of the conversation • Replaying a founder's values back to them is the easy gap, not the important one • The most common brand values are HR documents in disguise • What a customer-focused brand strategy actually needs to answer Knowing the difference between founder strategy and brand strategy is the upgrade your clients actually need from you.
Connect with me Learn Brand Strategy - The Brand Method program
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| 129. Why You Need a Brenemy - The Villain Strategy | 03 Jun 2026 | 00:17:45 | |
The villain strategy is having a moment. But trendy brand strategy concepts are only useful if you know how to use them. If you've heard about brands defining their "enemy" and thought it sounded good but weren't sure how to apply it for a client, this one's for you. I tackle the "brenemy" concept and give it the framework it's been missing, including:
A good villain strategy is more than a clever concept to impress your client with. In this episode you'll learn how to make it a proper brand strategy tool.
Connect with me | |||
| 128. Creating Opportunities With 100 Rejections with Liz Mosley | 27 May 2026 | 00:42:46 | |
In this episode I'm joined by Liz Mosley, and she has a challenge for you... 100 challenges actually.
We talk about Liz, her business and creativity, and her hot takes on the design industry.
We cover: • How Liz unintentionally built a personal brand and why that was the best way • Advice she has ignored • Being vulnerable, building in public, and setting healthy boundaries • Her thoughts on where the design industry needs to do better • How being rejected by Chris Do has created an avalanche of opportunities And so much more!
About Liz Mosley Liz is a branding designer, podcast host, public speaker, and content creator. Her work is grounded in the belief that creativity isn’t about perfection. It’s in the showing up, trying new things, and learning as you go. As a vocal advocate for reframing rejection and failure, Liz encourages other creatives to see them not as things to avoid, but as essential parts of both the creative process and the human experience. Listen to the Building Your Brand Podcast
Connect with Bec Hughes:
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| 127. Is Your Brand Strategy Leaking Value? | 22 May 2026 | 00:20:36 | |
No one wants a leaky brand strategy. Could you be devaluing what you create for your clients without you even knowing it? If you've ever handed over a 50-point questionnaire, wrestled with AI for hours, or sent a Loom instead of presenting your work live, this episode is for you. I tackle the most common brand strategy leaks and how to plug them, including:
Find your leaks, plug them, and deliver work you can actually stand behind. Connect with me | |||
| 126. The Lean Brand Strategy Tech Stack | 13 May 2026 | 00:16:58 | |
It's not about the tech, it's about what you do with it! In this episode I share my tips for creating a simple but effective brand strategy focused tech stack. This will ensure the apps streamline and support, but don't get in the way of your thinking. I cover: • The principles of a lean tech stack • The brand strategy activities that need or benefit from supporting apps • My own brand strategy tech stack
Connect with me | |||
| 125. Becoming a High-Ticket In-Demand Designer with Bec Morris | 10 Apr 2026 | 00:34:49 | |
In this episode I talk to Bec Morris, one of the founding students of The Brand Method program, and very talented brand creator. I check in on Bec's journey with brand strategy to explore: • Why she wanted to invest in her brand strategy skills • What that journey has looked like for her • The impact it's had on her business and also her identity I'm honoured to have been part of Bec's journey, and proud to share her story with other designers just like her. I hope you can take some inspiration from how far Bec has come.
About Bec Morris With over 15 years of experience across Sydney agencies, in-house roles, and running her own studio, Bec has developed a knack for digging deep into businesses and uncovering the insights that make brands unforgettable. From her thriving brand studio on the New South Wales south coast in Australia, Bec is all about helping brands shake things up and follow their own path. Connect with Bec Morris on Instagram
Connect with Bec Hughes: | |||
| 124. Feedback that Doesn't Derail the Project | 02 Apr 2026 | 00:13:49 | |
Feedback isn’t the problem, it's how you ask for it. If you’ve ever received vague, emotionally charged, or completely off-track feedback, chances are there's a problem with your feedback process. In this episode, I break down: • Why client feedback so often derails projects (and why it’s not actually their fault) • The role feedback should play in your process • Common mistakes designers make I'll share my simple SAGE framework to help you lead clearer, more focused feedback as a consultant. Because great quality feedback isn't luck, it’s leadership.
Connect with me | |||
| 123. Stop Saying a Brand is Not a Logo - Say This Instead | 27 Mar 2026 | 00:19:59 | |
How many times have you said “a brand is not a logo”… and watched clients glaze over? In this episode, I tackle why that line doesn’t resonate, and what to say instead if you want branding to click for your clients. Because replacing 'logo' with 'design scheme' won't do it either. • We’ll have a quick reset on what a brand really is • Understand why that definition matters • Get to the nuts & bolts of how to talk about branding to prospective clients
Connect with me | |||
| 122. Brand Strategy Workshops 101 | 26 Feb 2026 | 00:19:05 | |
Let’s demystify the whole workshop thing. The thought of running a strategy workshop strikes fear into many creatives, but they don't have to be scary. In fact they’re one of the fastest ways to build strategic authority. In this episode I share:
Connect with me Learn Brand Strategy - The Brand Method program
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| 121. What It Takes to Grow a Studio With Em Sparrow | 18 Feb 2026 | 00:53:07 | |
Em Sparrow, founder of Sparo Studios, shares her experiences and learnings as a successful studio founder, and why she implemented some big changes in 2025. We talk about: • The most important skills needed to scale a business • Em's experiences growing a team • The discomfort that is part of growth • Innovation as a mindset and growth strategy • One thing the Sparo Studios team prioritise in their brand strategy approach
About Em Sparrow Originally from Canada, In 2019, Em Sparrow travelled across the world to Sydney Australia where she founded Sparo Studios. Since then, the agency has grown from a one-woman operation into a team of 12, with a combined 100+ years of industry experience. Em and her team build brands, websites, and marketing campaigns that help established businesses lead their space. Connect with Sparo Studios on Instagram
Connect with Bec Hughes: | |||
| 120. Brand Strategy is Trending - What Does That Mean For You? | 11 Feb 2026 | 00:18:42 | |
Brand strategy is having a moment. It’s no longer flying under the radar or reserved for the select few. What used to be a nice-to-have for designers is quickly becoming a non-negotiable to secure better clients. In this episode, I unpack • Why strategy is trending • What’s driving the shift • Why the competitive advantage window is closing Don't panic, this is your chance to take advantage of foresight. Are you positioning yourself ahead of the curve or leaving yourself a mountain to climb to catch up?
Connect with me | |||
| 119. Sell Like a Consultant with Hayden Burgess | 06 Feb 2026 | 00:51:34 | |
In this episode, I have a value-packed chat with Hayden Burgess from Pitchr. We purposefully meander through lots of valuable insights, including: • What it means to have a 'no compromise' business • Cultivating confidence and assertiveness with clients • Positioning yourself as a consultant • Bad habits that creatives develop in business • Simple selling skills with real impact
About Hayden Burgess: As the founder of Pitchr, Hayden helps creatives who want to build a solo creative business that is profitable and fulfilling. He works with creative weirdos who are great at their craft but were never taught how to run a business. Connect with Hayden on Instagram
Connect with Bec Hughes: | |||
| 118. Does Brand Strategy Really Need to Take 8 Weeks? | 30 Jan 2026 | 00:19:46 | |
Brand strategy doesn’t need to take months to be valuable. In this episode I share: • Why long timelines are bloated, impractical, and irrelevant • A realistic 3-week brand strategy project plan for designers • How you can significantly increase your income even with a short timeline The purists will be choking on their textbooks.. but I don't care. This is about efficiency, confidence and outcomes.
Connect with me Learn Brand Strategy - The Brand Method program
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| 117. What If You're Not Cut Out for Brand Strategy? | 26 Nov 2025 | 00:15:30 | |
What if you're not cut-out for brand strategy? What if you get it wrong? What if it takes too long? What if people think you're a fraud? There are so many 'what ifs' that hold designers back from leaning into learning and offering brand strategy. In this episode I explore: • Why these questions are holding you back and what they really mean • Some better ways to frame these 'what ifs' • What leaning into brand strategy can do for you
Connect with me Learn Brand Strategy - The Brand Method program
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| 116. This Small Upgrade Will Transform Your Positioning Strategy | 18 Nov 2025 | 00:12:00 | |
If I could only give a client one thing to create the most strategic clarity, it would be positioning. It's the one thing that gets to the heart of (arguably) the most important branding question... why should our audience want us? In this episode, I break down:
Connect with me | |||
| 115. The 3 Hard Skills You Need in Brand Strategy | 10 Nov 2025 | 00:18:09 | |
Designers always want to know... “what am I missing in my brand strategy process?” Usually it's the same things... the 'hard' skills. They already have the soft skills. Asking curious questions, reading between the lines, empathy, and being OK with not having all the answers. The gap is the technical skills. Too many designers rely on exhausting questionnaires, over the top avatars and shiny distractions. In this episode, I break down the three hard skills that make brand strategy clear, usable and genuinely effective. Bec
Connect with me | |||
| 114. Can You Offer a Lite Version of Strategy? | 23 Sep 2025 | 00:18:06 | |
Is it possible to offer a 'lite' version of brand strategy without cutting corners or lowering your standards? You can’t just leave bits out of brand strategy and expect the same outcome... but in this episode I share the 3 levers you can adjust without dumbing things down.
You’ll also learn when a tiered approach to brand strategy works best, and the ground rules for creating a 'lite' offer.
Want to connect with me? | |||
| 113. Becoming a Brand Strategist with Jacob Cass | 09 Sep 2025 | 00:58:43 | |
In this episode, I had the pleasure of talking shop with Jacob Cass. We cover a lot of ground, including: • Jacob’s own journey from brand designer to brand strategist • The role of a brand strategist • How brand builders can become a strategic partner to their clients • The biggest challenges facing designers and brand builders • What’s happening at the Brand Builders Summit on 16-19 Sept >>> Get your FREE Summit ticket here
About Jacob Cass: Jacob Cass is a brand designer, strategist, educator, and business coach, as well as the founder of JUST Creative - a renowned branding and design consultancy that also serves as an industry-leading blog and vibrant community. He is also the brains behind the Brand Builders Summit. Connect with Jacob on Instagram
Connect with Bec Hughes: | |||
| 112. Why I Skip Brand Archetypes | 03 Sep 2025 | 00:21:06 | |
Brand archetypes are everywhere—but are they really helping your strategy? In this episode of Brand Strategy Unwankified, I share why I don’t use brand archetypes and what I do instead. I cover:
That's right. I want you to ditch The Explorer, The Magician and The Sage, and think differently. Want to connect with me? | |||
| 111. How Women Succeed in the Design Industry with Anna Dower | 19 Aug 2025 | 00:48:11 | |
In this podcast, I welcome one of the founders of The Designer Boss Summit, Anna Dower. We go deep into the female experience in the design industry. From money blocks, time and head space, confidence to lead, self-belief, role models to aspire to and platforms to get our voices heard, we explore what women need to succeed. What I loved about this episode is the honest exploration of the female experience and the many rebirths we go through in our lives. And what I love about Anna is how she balances being gently and authentically unfiltered.
>>> YOUR FREE TICKET to the Designer Boss Summit on 27-29 August 2025
About Anna Dower: Anna is a graphic designer, entrepreneur, and sought-after creative mentor with 25 years of industry experience. She’s passionate about enlightening, empowering, and elevating the businesses of graphic designers who are eager to make their mark Connect with Anna on Instagram
Connect with Bec Hughes: | |||
| 110. Brand Strategy Can't Predict the Future | 01 Jul 2025 | 00:12:13 | |
We’ve been told that design should be quicker and more decisive. That strategy should make things certain and predictable, and guarantee success. I want to challenge those ideas. Because what if strategy isn't about logic and certainty at all? What if those things destroy creativity? Instead, what if brand strategy is about invention, and re-imagination. About finding the 'unbland' spaces and helping businesses take a calculated risk in an otherwise uncertain world.
Want to connect with me? | |||
| 109. 5 Simple Ways I've Uplevelled My Brand Strategy | 24 Jun 2025 | 00:15:20 | |
If you’re already offering brand strategy and wondering how to sharpen your process, this episode’s for you. I’m sharing 5 practical shifts I’ve made that have unlevelled my client experience and outcomes. • Why I ditched the questionnaire • A smarter way to share research • The power of presenting in person • How to stay curious longer • Why ruthless simplification is your biggest value-add Small, intentional changes that can elevate your strategy work in a big way.
Want to connect with me? | |||
| 108. Crafting a One Page Brand Strategy | 13 Jun 2025 | 00:13:55 | |
Ever handed over a 30-page brand strategy doc no one read? Let’s fix that. In this episode I'll share an approach your clients will love you for: • The 7 elements every one-pager brand strategy should include • Why simple brand strategy is smarter (and more powerful) • How to position, prove, and differentiate a brand on one page If you want your brand strategy to be understood and used, positioning your work as high value, this episode is your blueprint.
Want to connect with me? | |||
| 107. Pricing to Make More Money with Your Pricing Queen | 02 Jun 2025 | 00:35:37 | |
Jaz, aka Your Pricing Queen, sharing all her wisdom on pricing your creative work. In the value packed episode we cover: • Mistakes creatives make with pricing • Charging your worth vs charging your value • Creating solutions based on 'problem pathways' • Getting the right product and pricing mix As so much more!
About Jaz, Your Pricing Queen: Jaz is the driving force behind Your Pricing Queen. She's helped hundreds of freelancers, creatives, and designers find pricing confidence so they can know their worth, charge their value and run highly successful creative businesses Explore the Creative Business Kitchen Website
Want to connect with Bec?
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| 106. Design Gaps that Strategy Fills | 27 May 2025 | 00:14:49 | |
Design isn’t just about what looks good, it’s about what works. But when strategy’s missing, there are gaps you can drive a bus through.
In this episode, I define what simple strategy actually is. It's really not that complicated. I also share five ways strategic thinking can bring focus, direction, and confidence to your design process.
Want to connect with me? | |||
| 105. One Offer You Need to Turn Lurkers into Hot Branding Leads | 20 May 2025 | 00:25:33 | |
Build a brand audit offer and attract clients pre-disposed to purchasing strategic services: In this episode: • The purpose of a brand audit offer • How to implement it super quickly • The simple framework to guide the audit and produce valuable insights • Where it fits in your pipeline process • What to do next
>> Join the 4 Day Build Your Brand Audit Offer Bootcamp >> https://bechughes.com/audit
Want to connect with me? | |||
| 104. What Clients Think 2025 with Carol Mackay | 12 May 2025 | 00:40:53 | |
Listen to Carol Mackay sharing her take on the latest design industry report by Up To The Light: What Clients Think 2025. We explore: • The impact and opportunity of AI for designers • The changing tech landscape in design • What clients want from designers from pitch to presentation
About Carol Mackay: Carol is the co-founder of Design Business Council and design studio Mackay Branson. She is also a leading and active advocate for Australia's design community. As well as leading DBA, a business advisory focused on the business of design, Carol has mentored through AGDA, Womentor and The Aunties. She sits on the board of Never Not Creative, a non-profit dedicated to improving the mental wellbeing of people working in creative businesses. Connect with Carol on Instagram Design Business Council Website What Clients Think 2025 Article
Want to connect with Bec? | |||
| 103. 10 Steps to Create Strategic Case Studies that Sell | 06 May 2025 | 00:21:12 | |
Are your case studies costing you strategic credibility? If they read like a design diary: client needed a logo, you made it, they loved it, it’s time to raise the bar. In this episode, learn how to craft and use case studies that demonstrate your value as a brand strategist. You'll learn how to:
When you use case studies to show your thinking, you’re no longer selling visuals, you’re selling value.
Want to connect with me? | |||
| 102. The Missing Piece in Your Solo Studio | 28 Apr 2025 | 00:19:41 | |
If brands aren’t built in a vacuum, why are so many brand designers trying to create them in one? In this episode, I explore the hidden challenge most solo brand designers face: growing creatively without any support. I’ll unpack why: ~ Guides, hacks and courses will only get you so far ~ Creativity is a team sport (even when you work solo) ~ Insightful, objective and strategic feedback at the right time will unlock your next level of growth Opening up to feedback feels hard, but pushing through the discomfort is a game-changer.
Want to connect with me? | |||
| 101. Filtering: The Essential Strategy Skill No One Talks About | 22 Apr 2025 | 00:21:52 | |
If you think brand strategy is about adding more... think again. In this episode, I’m sharing the one skill that instantly makes you more strategic: filtering. I’ll walk you through the three tools I use every time I create brand strategy: Themes, Priorities, and Focus. These methods will help you simplify without dumbing things down—so your clients get clarity, not confusion. If you want to be seen as a strategist (as well as a designer), this is where it starts. Press play.
Want to connect with me? | |||
| 100. Lessons From 25 Years (and 100 Episodes) in Brand Strategy | 15 Apr 2025 | 00:23:11 | |
For this 100th episode, I’m sharing 12 lessons from 25 years of working in branding. This isn't just the process of strategy, but what it really means to be a brand strategist. From why no one wants to buy 'strategy', how good strategy often feels like therapy, to why the best strategists know they don’t know everything, this episode is a behind-the-scenes look at the mindset, method, and messiness of the work we do. If you want to benefit from my insights and learnings as an experienced brand strategist, this is the episode for you.
Want to connect with me? | |||
| 99. How to Dovetail Strategy into Your Brand Design Process | 07 Apr 2025 | 00:22:27 | |
Not sure how to fit brand strategy into your design process? This is the episode for you:
Find out how adding strategy to your process could be the smartest shift you make. Want to connect with me? Listen to Episode 83: My 5 Pillars Brand Strategy Research Framework | |||
| 98. Attract Clients Ready for Brand Strategy | 03 Apr 2025 | 00:26:15 | |
Struggling to position yourself as a brand strategist? Finding clients don't want to or aren't ready to buy brand strategy services? In this episode, I break down the Brand Strategist Focus Funnel (BSFF) - attract the right clients, build authority, and make buying from you easy. You’ll learn: ✔ How to become known for the right thing with a compelling Value Pitch ✔ How to attract predisposed clients using a Value Magnet ✔ How to make buying from you easy with a Value Proposal If you want to stop feeling invisible and start being valuable, this one’s for you!
Want to connect with me? | |||
| 97. Rethinking Customer Avatars | 26 Mar 2025 | 00:16:39 | |
Over-engineered avatars are the brand strategy equivalent of a chocolate teapot - seems fun, but not fit for purpose. In this episode, I'm rethinking customer avatars, because the overcomplicated, deeply nuanced descriptions everyone tells you to create are actually unhelpful for brand strategy:
Want to connect with me? | |||
| 96. Simple Brand Strategy Minus the Buzzwords | 21 Mar 2025 | 00:17:30 | |
Brand strategy is full of buzzwords, but does it need to be? In this episode, I share a straight-forward approach to developing strategies that are simple, but not basic. We’ll bridge the gap between client and business goals, and what their audience actually wants. No fluff, no jargon - just a practical, simple approach for designers who want to create and talk about brand strategy with confidence.
Want to connect with me? Check out The Brand Method Find me on Instagram
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| 95. The Evolution of The C Word Podcast | 21 Mar 2025 | 00:06:10 | |
The C Word Podcast is evolving! Welcome to Brand Strategy Unwankified, a no-BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools and insights, you’re in the right place.
Subscribe and let’s dive in! Want to connect with me? | |||
| 94. Email Marketing 101 for Designers | 05 Jun 2024 | 00:35:27 | |
Email marketing... are you doing a bit or none at all? In this episode of The C Word Podcast I share my perspective on the 3 key questions I think designer are asking when it comes to email marketing? 1. Do I really need to send regular emails, my business is about visuals not words? 2. What should I send, because who needs another newsletter? 3. How do I get people on my list? Links & Resources You Might LoveEps 59 - Lifting the Veil on the Perfect Lead Magnet 10 Lead Magnet Ideas for Graphic Designers | |||
| 93. When Your Client Doesn't Value Brand Strategy | 20 May 2024 | 00:15:49 | |
In this episode I share the one thing you need to do if you find your clients don't value or want to buy brand strategy. You need to make ‘ownership’ of brand strategy a priority and that involves upgrading 1, 2 or all of the following: • Your offer • Your message • Your content Resources You Might Love | |||
| 92. Getting Your Design Work Signed Off First Time | 16 Apr 2024 | 00:21:12 | |
Sometimes the design work just isn't right, but that's not always the case. In this episode I share some of the other reasons clients don't sign off first time. I also share 4 things you can do to work towards making sign-off first time the norm not the exception. Bec x Resources You Might Love | |||
| 91. My Shittiest Client Experiences | 11 Apr 2024 | 00:26:03 | |
This episode is part therapy session, part cautionary tale and part paying it forward so you can learn from my mistakes. First, let's be real, having 100% 'dream clients' isn't realistic. You won't always repel or be able to pick the pain in the ass clients straightaway. In this episode you'll hear about: ~ My shittiest client experiences ~ The learnings I took from it ~ Why 80:20 'shining star' vs 'shitty' clients is great, not a sign of failure ~ What you can do to give yourself the best chance of achieving and improving on that ratio Resources You Might Love | |||
| 90. ChatGPT and Brand Strategy: Can You Outsource Your Creativity to AI? | 02 Apr 2024 | 00:34:43 | |
With so many tools and custom prompts to support AI generated content and solutions, I want to ask if AI can make you more creative. It can make you more efficient, perhaps more informed. But as brand designers one of our key messages is the importance of originality and ingenuity in brand. How can we use AI as the creative engine and simultaneously stand by that claim? Does using AI as a tool to create brand strategy undermine our point of difference, turn us into a curator rather than a creator? In this podcast, I discuss why AI is both a threat and (ironically) a competitive advantage for brand designers. Resources You Might Love | |||
| 89. The No1 Reason Your Content Isn't Connecting With Your Audience | 27 Mar 2024 | 00:12:26 | |
Would you rather lots of engagement with your content from people who will never buy from you or a small amount of engagement from people who will buy from you? I think we'd all say the same thing... if our logical brain was answering. But the emotional reality is quite different. In this episode I discuss: • The reason designers are falling into the trap of a specific type of content • Why that content isn't working for you • The 3 types of content that turn your ideal client off • How you can flip that content to work harder for you Brand Designers Resources You Might Love | |||