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Unleashing Potential with Zahra Karsan
13 Sep 2024
00:23:50
In this enlightening episode of Brand Retro, Mike Brevik sits down with Zahra Karsan, a Wall Street Journal bestselling author and certified coach renowned for her expertise in peak performance coaching. Dive into an in-depth conversation that explores the fascinating intersection of neuroscience and human behavior, and discover practical strategies for achieving extraordinary results both personally and professionally. Zahra shares her unique approach to unlocking potential through understanding the human factors that inhibit performance, offering a roadmap to overcome these challenges. Whether you're an entrepreneur or a seasoned executive, this episode provides valuable insights into mastering the art of high performance and building cohesive, thriving teams. Join us as Zahra unravels the psychology behind success and lays out a path to personal fulfillment and professional triumph.
Additionally, we would like to introduce you to the Life Block Quiz, which is designed to help individuals identify the obstacles that may be hindering their happiness and success. Use promo code REWIRE20@ and receive a 20% discount on the Life Block Quiz, the book and coaching sessions.
Who’s the Guest? Zahra Karsan is a seasoned peak performance coach, Wall Street Journal bestselling author, and speaker who has made significant strides in the fields of neuroscience and positive psychology. Her career began in management consulting, where she excelled in fostering centers of excellence and delivering successful results across various high-stakes projects. Zahra's profound interest in human behavior and organizational success led her to work closely with C-level executives and their management teams, aiming to optimize performance and enhance team cohesion.
Her approach integrates deep insights into human psychology with practical coaching techniques, focusing on overcoming subconscious barriers to success and mastering self-awareness. Zahra is passionate about helping individuals and corporate clients unlock their full potential by understanding and harnessing their innate capabilities. Through her books and the innovative Life Block Quiz, Zahra provides tools for individuals to explore their personal and professional lives, encouraging them to define and achieve their unique definitions of success. She is a proponent of lifelong learning and believes that everyone can benefit from the insights and clarity provided by professional coaching.
Highlights 01:28 - Stress, survival instincts, and success. 04:00 - Entrepreneurs and self-awareness. 05:20 - Loneliness and the entrepreneurial journey. 06:23 - Coaching and successful results. 11:30 - The Lifeblock Quiz and its purpose. 16:15 - The importance of realistic business planning. 17:39 - Honesty and transparency with clients. 20:47 - Alignment between life values and business. 22:09 - Benefits and impact of having a coach.
In this inspiring episode of Brand Retro, Mike Brevik engages with Howie Chan, a former scientist turned branding expert, who shares his unique journey from the rigors of stem cell research to mastering the art of branding in the healthcare sector. Howie delves into his evolution from a medical field professional to a marketing strategist, illustrating the pivotal moments that shaped his career. He discusses the importance of brand perception, his approach to overcoming professional setbacks, and how personal experiences influenced his business philosophy. This episode not only explores Howie’s professional metamorphosis but also provides valuable insights into the transformative power of branding in any industry. Tune in to learn how embracing change and curiosity can lead to fulfilling new opportunities.
Who’s the Guest? Howie Chan is the visionary behind Legend Letters, an initiative aimed at inspiring individuals to pursue their own versions of a legendary life through strategic branding and personal development. Formerly a scientist specializing in stem cell research, Howie's career trajectory shifted dramatically as he delved into the corporate world, eventually finding his passion in marketing and branding within the healthcare industry. His experience spans significant roles, from product marketing to agency leadership, where he honed his skills in brand strategy working with startups and Fortune 500 companies alike.
Howie's transition from the structured environment of a med device company to the dynamic realm of marketing agencies equipped him with a deep understanding of how to build compelling brands that resonate with specific audiences. His philosophy centers on the belief that personal and corporate branding should seamlessly align with one’s authentic self, enhancing the inherent values and mission of the individual or company.
With Legend Letters, Howie combines his extensive marketing expertise with personal insights to help others understand the power of branding not just as a business tool, but as a transformative personal journey. His work encourages professionals to invest in their personal brands to achieve recognition and success in their respective fields. Through his upcoming podcast and ongoing newsletter, Howie continues to share stories and strategies that empower individuals to take charge of their narrative and make impactful contributions to their communities and industries.
Highlights 01:10 - Howie’s transition from corporate life to branding 02:15 - Initial career in science and marketing shift 03:50 - Experience in product marketing vs. agency work 05:21 - Key roles within healthcare industry marketing 08:30 - The pivotal moment of early career crisis at an agency 12:45 - Transition to personal branding and entrepreneurship 17:20 - The concept of personal branding and reputation 22:10 - Brand misperceptions in the business world 24:50 - Branding as a decision-making shortcut 28:10 - Value of personal brand attributes 32:30 - Overcoming fear and imposter syndrome 36:05 - Start of Legend Letters after a health scare 40:10 - Encouragement for entrepreneurs and brand building
In this enlightening episode of the Brand Retro Podcast, we're excited to welcome Chris Troka, entrepreneur, DJ, and founder of Focused-Biz, as we dive deep into the buyer's journey and explore the power of transparency in business. Chris brings a wealth of experience and unique insights, sharing captivating client stories and essential strategies for understanding customer motivations. We cover everything from A to Z, discussing the crucial steps for starting and growing your own business. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with practical advice and real-world wisdom. Join us as Chris Troka reveals how clear communication and honest interactions can transform your business approach and lead to lasting success.
Who’s the Guest? Chris Troka, entrepreneur, DJ, and founder of Focused-Biz, is a seasoned entrepreneur and business innovator with over ten years of expertise in creating, enhancing, and propelling businesses forward. Chris brings a wealth of knowledge in utilizing cutting-edge digital tools such as AI, automation, CRM, and social media to optimize business operations and marketing strategies. Chris holds certifications from HubSpot and Google in inbound marketing, social media, and Google My Business, and earned his Marketing Degree in 2021.
Highlights 00:19 - Discussing the buyer’s journey 01:01 - Importance of reducing friction in the buyer’s journey 03:30 - Example of DJ business failures and subsequent learnings 04:39 - Building relationships over making hard sells 06:00 - The balance in the sales and onboarding process 09:50 - Recommendations and guiding clients, not giving too many options 12:00 - Client feedback process and ongoing communication 13:20 - Protecting yourself against client dissatisfaction 17:56 - The necessity of “hearing” clients for successful projects 23:39 - Advice for entrepreneurs: start by building relationships and taking action 25:45 - Importance of saying no to potential clients that aren’t a good fit 32:59 - Niche specialization and focusing on profitable areas
Mike and Cyberdogz writer, Katie Jenison, discuss some of the main points of building a successful blog and as always, how to approach this process in a way that makes YOUR brand unique.
Highlights
Why blogs are great - 1:53
The importance of creating value and content - 3:43
You want your message to be received - 4:55
You need to have a plan - 8:31
The importance of your social marketing - 11:20
Spending time generating content - 13:52
Finding your voice and content - 19:13
What’s the process? - 20:44
Finding the best keywords and phrases - 26:00
Why emails are great - 28:27
Figuring out your goal - 29:38
Being authentic when you are writing the content - 33:35
Mike and Cyberdogz writer, Katie Jenison, discuss some of the main points and differences of personal branding versus corporate branding, and when a personal brand is necessary.
Highlights
What a personal brand is - 1:41
A personal brand and a corporate brand - 1:53
Being in the right place and time - 2:38
Why do you want to build a personal brand - 5:56
Defining your target audience - 9:00
What to do to create a personal brand - 11:24
Different reasons to build a personal brand - 18:53
The producer of Brand Retro (Spencer Shaw) takes another stab at flushing out the deeper meaning and some inspirational stories behind DogDayz Apparel. Second time's a charm!
Highlights
Wanting to create t-shirts and do something fun - 2:37
Marisa Jackels returns to the Brand Retro Podcast to interview Mike for an upcoming blog story on DogDayz Apparel. They decided to hit record so they can share the backstory behind this story and purpose-filled brand.
Highlights
A passion project - 0:17
The concept’s story - 1:44
When it all started - 3:33
Creating an apparel line - 4:19
Shirts from special places - 15:06
Having a retro mindset - 17:01
The real story behind the DogDayz Apparel idea - 20:32
Michaela Schell returns to discuss the difficult decision and logic behind protecting her brand, the vision, and the business mindset behind cancelling this 2020 event.
Cyberdogz and 5 Core Questions in Crisis with Marisa Jackels
02 Jun 2020
00:32:13
Cyberdogz welcomes content developer Marisa Jackels to the show to interview Mike on the history of Cyberdogz, PLUS how Cyberdogz is helping customers sustain and navigate the COVID-19 pandemic.
Highlights
The crisis around the pandemic - 0:45
Mike’s story with Cyberdogz - 1:00
Mike’s first job - 2:54
What to do to support clients - 5:20
Wanting to be smart and strategic - 7:00
Do not panic! - 7:39
People want confidence - 10:08
Figuring out a new way to keep your business afloat - 16:00
What to do in a time of crisis - 17:37
Focusing on the strengths and not the weaknesses - 22:19
Being a better business owner during the pandemic - 25:00
Brand Spotlight: Blueprint Process with Tammi Brannan
26 May 2020
00:21:07
This "Brand Spotlight" episode is an outstanding interview with Blueprint Process founder and business coach Tammi Brannan. Mike and Tammi talk about why having a coach throughout the process of building your brand and business is key to uncovering the why behind it all.
This "Brand Spotlight" episode is an outstanding interview with Dash & White founder Kelsey Rasco. Mike and Kelsey talk about the journey from this chaotic idea and/or loose concept, to wrangling in all the details, making this idea come alive, to now Dash & White the brand and retail destination in Fargo.
Highlights
Kelsey’s business story - 0:58
Mike and Kelsey working together - 2:20
Kelsey’s background - 3:30
Having a brand that speaks for you - 3:57
The branding as the most important thing - 4:26
The biggest waste of money - 8:13
What is a brand brief? - 10:09
The journey of Dash & White - 16:04
Social media growing by the day - 22:32
Brand lovers - 26:01
Being authentic vs. sharing your entire life - 28:21
Brand Spotlight: Limitless Network Marketing with Michaela Schell
12 May 2020
00:49:06
This "Brand Spotlight" episode is an outstanding interview with Limitless founder, Michaela Schell. We talked about the journey from this chaotic idea and/or loose concept, to wrangling in all the details, making this idea come alive, to now Limitless the brand and the mission behind it all.
Highlights
Michaela’s business and brand - 0:35
Marketing companies - 1:51
Networking companies and how they work - 3:15
The idea of building a brand - 3:53
When everything started - 7:00
How to make the first step - 11:21
The best piece of advice for listeners - 15:01
Formulating ideas for your brand - 19:09
Always think of your intention - 24:56
The Limitless Brand - 26:19
What step to take next - 28:39
What we can learn about Limitless - 29:40
A story about Limitless - 32:54
The idea of the podcast - 35:12
Think about what is right for your brand - 36:00
Forcing a company to rebrand - 38:31
Paying attention to other brands that you like - 44:33
Jenna Redden and Mike (founder of Cyberdogz) talk about Mike's love for Air Jordans, the Sneakerhead mindset and its connection to branding, and how this mindset translates to business.
Highlights
The sneakerhead mindset - 0:25
The backstory - 0:34
Mike’s favorite sneaker - 1:18
A huge Jordan fan - 2:43
When he bought his first Jordans - 3:23
Having a collection of Jordans - 5:37
The number of shoes that Mike has - 9:57
What a brand can do - 13:15
Being a brand lover - 14:01
A top performance shoe - 17:16
Iconic commercials that you’ll never forget - 20:44
In this rockstar episode of the Brand Retro Podcast, we're joined by the incredibly talented James Martin, founder of Made By James and Baby Giant Design Co., and Creative Partner at Lincoln Design. Dive into the thrilling world of design with us as James shares his unique creative journey and the innovative approaches that have cemented his status as a design legend. This episode is jam-packed with cool insights, from James's philosophy on creativity to the processes that drive his iconic projects. Whether you’re a budding designer, a seasoned creative, or simply a fan of exceptional design, this conversation offers a treasure trove of knowledge and inspiration. Join us as James Martin breaks down the elements that make great design and shares stories from his illustrious career, providing listeners with invaluable lessons from the forefront of the design world.
Who’s the Guest? James Martin is a distinguished graphic designer and creative entrepreneur, renowned for his expertise in branding and visual storytelling. As the founder of Made By James and Baby Giant Design Co., and serving as a Creative Partner at Lincoln Design, James has consistently pushed the boundaries of design. His work is characterized by a unique blend of bold creativity and meticulous execution, making him a standout figure in the design community. Through his companies, James provides innovative design solutions that empower brands to express their identities vividly and memorably. His commitment to excellence and a deep passion for the craft have earned him recognition and respect among peers and clients alike.
Highlights 01:10 - Challenges of finding design inspiration pre-social media. 02:19 - Transition from blend designer to incorporating personal style. 05:14 - Leveraging a background in art within the design process. 09:09 - The value of sketching in connecting to the essence of creation. 13:44 - Influencing work with personal interests and subcultures. 17:02 - Personal evolution becoming a recognized style in design. 22:55 - The power of social media to inspire and educate in design. 24:01 - From unknown designer to partner at Lincoln Design Co. through social media. 26:26 - The risk of over-niching and staying adaptable in design work. 28:22 - Embracing personal projects without monetary expectations. 34:25 - Sharing freely on social media to foster community and help others.
Welcome to the Brand Retro Podcast hosted by Mike Brevik, founder of Cyberdogz. Listen in to get a brief explanation of the Brand Retro mindset and the mission and format behind this podcast in its pursuit to disrupt the marketing industry and get you thinking a little differently about branding.
Highlights
About Brand Retro and Mike Brevik’s background - 0:15
What is Cyberdogz? - 0:42
The Retro mindset - 1:50
Love your brand and be excited about it - 4:02
Collaboration to help businesses find a place for themselves - 5:12
Conversations about the marketing mindset inside of well known companies. Mike Brevik, founder of Cyberdogz shares how innovative brands are collaborating with outside consultants to create game changing products, campaigns and ideas.
Reflecting On 100 Episodes with Spencer Shaw
30 Apr 2024
00:39:38
In this milestone episode of the Brand Retro Podcast, we're thrilled to celebrate our 100th episode with none other than Spencer Shaw, Founder and CEO of Podkick. Join us as we take a reflective journey through the evolution of the Brand Retro Podcast, exploring the highs, the lessons learned, and the intricate details that have shaped our show.
Spencer shares his insights on podcasting, growth, and the power of storytelling as we delve into what it takes to maintain a successful podcast series. We also unpack the Brand Retro Mindset, discussing the core principles and strategies that have guided us through 100 episodes.
This special episode is not just a celebration but a deep dive into the craft of podcasting and a heartfelt thank you to our listeners for their continued support.
Tune in to discover behind-the-scenes stories, pivotal moments, and the future vision of the Brand Retro Podcast as we step into the next hundred episodes.
Who’s the Guest? Spencer Shaw, the Founder and CEO of PodKick Media, is a forward-thinking entrepreneur deeply rooted in the podcasting industry. With a keen eye for innovation and a strong belief in the power of storytelling, Spencer established PodKick Media to help creators and businesses amplify their voices and reach global audiences. Under his leadership, the company has grown into a premier podcast production service known for its high-quality content and strategic approach to audience engagement. Spencer's vision extends beyond production; he is committed to leveraging technology to enhance podcast accessibility and integration across diverse platforms. His expertise and passion for digital media have made him a respected leader and influencer in the podcasting community.
Highlights 02:03 The challenge and evolution of finding a podcast's voice. 03:16 Reflecting on surprising elements in podcasting. 07:26 The authenticity of podcasting over traditional writing. 08:23 The importance of nostalgia in branding. 14:39 The cyclical nature of marketing trends. 16:14 Creating scarcity and special experiences in a business context. 20:08 Unique brand collaborations and storytelling. 22:43 The impact of being open to unconventional branding ideas. 28:14 Overcoming the fear to try new branding ideas. 31:34 The importance of taking risks and personal examples. 35:39 Working with clients resistant to change and the power of new approaches. 39:52 How to make companies realize the importance of the experience factor. 42:31 The role of nostalgia and relationship in modern branding. 45:48 Convincing a client to embrace podcasting and unique branding avenues. 49:37 The importance of being that encouraging influence for clients.
In this thought-provoking episode of the Brand Retro Podcast, we're joined by Emma Donovan, Co-Founder and Brand Strategist at Dapper, to delve into the heart and soul of branding. Our conversation illuminates the critical importance of infusing personal essence into our brands, highlighting how the authenticity and passion of the creators shape and define a brand's identity. Emma shares her expert insights on cultivating brands that resonate deeply with audiences by embracing the unique stories and values of the people behind them. We explore the journey of brand creation, from conceptualization to execution, and how embracing authenticity leads to a genuinely authentic experience for both the brand and its audience. If you're seeking to understand the dynamics of creating a brand that truly reflects its creators and stands out in today's crowded marketplace, this episode with Emma Donovan offers invaluable guidance and inspiration on navigating the path to authenticity and success.
Who’s the Guest? Emma Donovan is a dynamic professional with over 15 years of expertise in brand strategy, content writing, and entrepreneurship. Her keen eye for identifying unique opportunities has been a cornerstone of her entrepreneurial journey, demonstrated by her ventures across diverse and innovative projects. In 2010, she launched a pop-up backpackers' hostel for the FIFA World Cup in South Africa, showcasing her ability to tap into timely opportunities with creativity and flair. By 2014, Emma had co-founded Yellow Door Collective, a marketing and events agency, further solidifying her role as a versatile entrepreneur. Her latest venture, Dapper, co-founded in March 2021, serves as a brand studio with a keen focus on the human experience in brand development.
Highlights 03:11 Emma’s company’s values: To cultivate joy which should come from an authentic energy 06:05 Dapper's offerings: A six-month process based on self-discovery and personal branding and a three-month online course on global accessibility 09:33 Why having a compelling story adds value to the brand and underlines the difficulty, but importance, of finding a singular brand tone in companies with multiple co-founders 13:31 How important it is to give clients breathing space and time to reflect 18:47 Why some clients are reluctant to “buy in” 20:47 Learning from successful influencers and adapting the lessons to your personal journey, to gain an advantage and create their brand from an authentic place. 22:38 The importance of breaking down advice and applying only what is beneficial to avoid disrupting the business 23:26 Why not being able to apply all sections of an advice does not discredit the source, but rather, it just might not apply to your particular circumstance at the time 24:46 Brand comes before marketing and setting the foundation right would make everything else fall in place
In this insightful episode of the Brand Retro Podcast, we have the privilege of sitting down with Scott Aaron, a LinkedIn expert, renowned podcast host, and best-selling author. Our conversation dives deep into the complexities and nuances of succeeding on LinkedIn, the world's premier professional networking platform. Scott shares his expert knowledge on the dedication and strategy required to truly stand out and make meaningful connections on LinkedIn. From optimizing your profile to engaging with your network effectively, Scott breaks down the winning recipe for LinkedIn success. Whether you're a seasoned professional looking to enhance your personal brand or a business aiming to expand its reach, this episode is packed with actionable tips and strategies. Join us as Scott Aaron unveils the secrets to leveraging LinkedIn to its fullest potential, ensuring you're equipped to navigate this powerful platform with confidence and success.
Who’s the Guest? Scott Aaron is a highly acclaimed LinkedIn expert, engaging podcast host, and best-selling author, renowned for his deep understanding of networking and personal branding in the digital age. With a career dedicated to helping individuals and businesses harness the power of LinkedIn, Scott has developed a reputation for crafting effective strategies that drive success on the platform. His work focuses on teaching clients how to authentically connect, generate leads, and build meaningful professional relationships.
Beyond his expertise in LinkedIn, Scott is a gifted communicator, sharing his insights and experiences through his popular podcast and various speaking engagements. His best-selling books serve as invaluable resources for those looking to elevate their online presence and networking capabilities. Scott's approach combines practical advice, actionable strategies, and a genuine passion for empowering others to achieve their professional goals.
Highlights 00:30 Unrealistic expectations of instant results in using LinkedIn 03:54 Tips from Scott about the importance of using SEO efficiently in the LinkedIn profile for more visibility 07:43 Framework for crafting the perfect message on LinkedIn in three steps 13:07 Setting realistic expectations and identifying key performance indicators (KPIs) for success on LinkedIn 16:03 Importance of tracking KPIs 19:36 How individuals on LinkedIn should position themselves more organically and authentically rather than being overly polished or robotic 21:31 How to overcome fear of the unknown and tackle the challenges head on for business growth 23:06 Using native uploads for higher engagement and utilizing tools like Opus.pro for breaking down longer videos into short clips 24:46 Where to know more about Scott
CJAM Marketing Perspectives + Insights with Behdad Jamshidi
12 Mar 2024
00:33:03
In this engaging episode of the Brand Retro Podcast, we're thrilled to feature Behdad Jamshidi, the marketing maestro behind CJAM and a veteran in the field with a rich tapestry of experiences. Together, we "jam" on a variety of marketing perspectives, delving into the wealth of customer insights that have shaped the industry and the unique approach championed by CJAM Marketing. Behdad shares his journey of innovation and discovery, offering listeners an insider's look at how understanding diverse market dynamics and consumer behaviors can revolutionize marketing strategies. From the foundational principles of CJAM Marketing to the cutting-edge techniques that set them apart, this conversation is packed with invaluable knowledge for marketers, business owners, and anyone keen to deepen their understanding of what truly drives customer engagement in today's digital age. Tune in to absorb Behdad Jamshidi's profound insights and learn how to apply these principles to your marketing efforts for impactful results.
Who’s the Guest? Meet Behdad Jamshidi, affectionately known as Bee, the innovative mind behind CJAM Marketing. With a passion for bridging the gap between brands and their ideal marketing partners, Behdad has revolutionized the way businesses connect with marketing agencies. At the heart of CJAM Network, Behdad stands as a steadfast ally, ensuring that every partnership is a perfect synergy of skills, experience, and mutual goals.
Behdad's journey to founding CJAM was sparked by his own challenges in finding qualified marketing partners. Frustrated by the endless search and unfulfilled promises of high-priced agencies, he leveraged his background as an engineer within large enterprise businesses, where efficiency and precision are paramount. This experience fueled his commitment to developing a solution that eradicates the inefficiencies of traditional agency searches.
CJAM's inception was driven by Behdad's vision to streamline the vetting process, cutting through the noise to connect brands with marketing partners that not only talk the talk but walk the walk. His engineering mindset applied to marketing has led to the creation of a rigorous vetting process, ensuring that the CJAM Partner Network is a collection of over 80 marketing professionals excelling in PPC, digital marketing, design, development, SEO, copywriting, and more.
Highlights 03:37 The importance of focusing on core competencies 08:36 The need for marketing consistency and perseverance 12:13 The significance of setting aside a marketing budget and sticking with it 17:57 Role that CJM Marketing plays in finding the right marketing partner for businesses 19:33 Handling the onboarding process for the clients 21:13 Importance of guiding clients through the business journey to build trust 23:03 The uncertainty of the modern marketing landscape and the need for constant adjustment 26:13 The unpredictability of SEO and Google's constant changes 28:10 Value of being comfortable with uncertainty in business 29:31 How changes in marketing channels like Google affect all businesses, large and small 31:43 Best places to find and know more about Behdad and CJAM
In this dynamic episode of the Brand Retro Podcast, we sit down with Sacha Awwa, a seasoned marketing veteran and the visionary founder of Sacha Awwa Marketing Group. Our conversation takes a deep dive into the ever-evolving landscape of the marketing industry, exploring the seismic shifts that have transformed how brands engage with their audiences. Sacha shares her profound insights on the importance of staying abreast of the latest trends, tools, and tactics in the marketing realm. Drawing from her extensive experience, she offers valuable advice on how marketing professionals and clients alike can adapt to the changing times, ensuring their strategies remain effective and relevant. Whether you’re a marketing newbie, a seasoned pro, or a business owner looking to navigate the complexities of today's marketing world, this episode is packed with wisdom and actionable tips to help you stay ahead of the curve. Join us for an enlightening discussion with Sacha Awwa and unlock the secrets to thriving in the fast-paced world of marketing.
Who’s the Guest? Sacha Awwa stands at the forefront of marketing innovation with over twenty years of experience, crafting winning strategies for startups, small enterprises, and midsize organizations. As the creative force behind Sacha Awwa Marketing Group, she embodies the essence of leadership in driving business growth and fostering innovation across varied market landscapes. Sacha's unparalleled ability to develop bespoke marketing solutions tailored to the unique needs of businesses across different scales and industries positions her as a pivotal figure for the Brand Retro Podcast audience.
Her extensive knowledge base and successful track record in navigating the complexities of market dynamics and consumer engagement equip her with the insights necessary to empower our listeners. Sacha's adeptness in steering companies towards their strategic goals through adaptive and forward-thinking marketing strategies resonates with our podcast's commitment to delivering practical guidance and inspirational success narratives.
Featuring Sacha Awwa on the Brand Retro Podcast not only aligns with our objective to provide actionable insights but also enriches our content with strategic acumen, hands-on advice, and motivational stories from her illustrious career. Her participation is set to offer a compelling mix of expertise, innovative tactics, and enlightening experiences, making her a captivating and invaluable guest for those looking to excel in the ever-changing world of marketing.
Highlights 00:56 Big changes in Sacha’s career 01:53 The importance of cutting through the noise to start navigating the complexities of marketing 06:34 The three-prong process for approaching a company's brand 12:07 Struggles that startups face in finding product-market fit 17:02 One year as a milestone for clients to gain confidence and understanding of their business strategy 19:19 The importance of understanding analytics and data in marketing 22:39 The value of being able to break down and teach data analytics to others. 24:21 Sacha’s early career as a graphic designer and the disconnect between those designing and those pitching the work 24:55 Navigating the subjective aspect of design work vs the objectivity of data analytics 25:46 The importance of effective communication as a fundamental skill in marketing 26:11 Where you can find out more about Sacha and her marketing agency
In this insightful episode of the Brand Retro Podcast, we welcome Jason Berkowitz, SEO Director & Founder of Break The Web, to demystify the ever-evolving landscape of Search Engine Optimization (SEO). Jason takes us through the current state of SEO, debunking widespread myths and shedding light on the truths often obscured by the noise in the industry. Our discussion cuts to the heart of how SEO genuinely functions in today’s digital world and the crucial role it plays in aligning with overall business strategies, branding, and marketing efforts. Jason shares his expert strategies for staying focused on what truly matters in SEO, navigating the complexities of search engines, and ensuring that your brand not only gets found but also resonates with your intended audience. Whether you're a marketing professional, business owner, or someone keen to understand the real dynamics of SEO, this episode offers valuable insights into creating a cohesive and effective online presence. Join us for a deep dive into the realities of SEO with Jason Berkowitz and discover how to align your branding and marketing strategies for maximum impact.
Who’s the Guest? Jason Berkowitz brings a decade of expertise and innovation to the search marketing world. His journey began in 2009 as the Owner of Hyper Web Marketing, where he first delved into the intricacies of online marketing. By 2010, Jason had embraced the challenges of SEO and affiliate marketing, honing his skills as a self-employed Internet Marketer. His ambition and passion for the field led him to establish SEO Services New York in 2013, where he took on the role of SEO Director, steering the company towards new heights with his visionary approach.
In 2016, Jason embarked on a new venture, founding Break The Web. As both Founder and SEO Director, he has been pivotal in crafting bespoke strategies that elevate clients' online presence. Through Break The Web, Jason continues to redefine SEO practices, ensuring that businesses not only get noticed but thrive in the digital landscape. His leadership and innovative strategies have made him a respected figure in the search marketing industry, dedicated to delivering results and driving success.
Highlights 00:49 The landscape of SEO in the next 12 months 03:34 The importance of brand in SEO and how it fits into overall marketing approaches 06:23 What Break The Web is and how Jason started it 10:31 How Social Media play a big picture in SEO 13:09 Challenges of SEO, especially when bound by fickle and often-changing algorithms 16:23 How to explain SEO to clients and how to make them understand the importance of it despite the challenges and uncertainties 20:21 Going over the initial hump in the first phase of SEO implementation and how the results can significantly increase afterward 23:14 Indirect competition factor in SEO 24:09 The need for full alignment between the expectations of the client and the SEO provider 24:52 How to reach out to Jason Berkowitz
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Social Truths with Hannah Balliet From Ugly Mug Marketing
20 Feb 2024
00:43:17
In this revealing episode of the Brand Retro Podcast, we're joined by Hannah Balliet from Ugly Mug Marketing, a maverick in demystifying the complex world of social media for brands and businesses. Our conversation centers on unveiling the realities of social media beyond its surface-level allure, focusing on helping clients grasp its true nature, strategic approach, and the critical role of intentionality in digital engagement. Hannah delves into the intricacies of social media strategy, emphasizing the importance of businesses understanding the platform dynamics, audience behaviors, and the necessity of a purpose-driven approach to truly connect and make an impact. Through her expert insights, we explore how this deep comprehension of social media can transform customer interactions, perception, and ultimately, the success of a brand in the digital ecosystem. This episode is a treasure trove for anyone looking to navigate the social media landscape with more clarity, strategy, and success. Tune in to gain Hannah Balliet's invaluable perspectives on mastering the art of social media with intention and insight.
Who’s the Guest? Hannah Balliet is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past 4 years, Hannah has grown her department by over 340%, and has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape.
Her key focus is helping businesses build predictable marketing systems that consistently produce leads and sales. From private clients to social media masterclasses, Hannah brings her expertise and energy as she teaches clients how to use social media to scale their business, generate leads and achieve RESULTS.
Highlights 03:18 Hannah’s new role as the director of communications, which included developing a cohesive strategy aligned to the companies' needs 07:22 Stepping into the role for the Ugly Mug Marketing 13:13 How intention and strategy are key elements in social media marketing, and how these aspects are continually adjusted for optimal results 15:22 Why you should have a solid strategy in social media marketing 17:01 The importance of realizing that businesses can have multiple customer avatars 19:28 Identifying the primary platform where your audience is and focusing your resources there 23:46 Different payoffs from various investments 26:34 Importance of creating success and then the challenge of replicating it in a constantly changing marketing environment 29:38 How vanity metrics like total followers or likes do not necessarily equate to business success 34:01 Investigating bad reviews to improve overall business services, as it is all part of the customer experience 37:56 The 'natural progression' of a customer journey from being strangers to becoming friends, customers, and eventually evangelists for the business 41:02 The value of delivering quality after the sales process, and living up to the promise made to the customer
In this captivating episode of the Brand Retro Podcast, we're thrilled to welcome Ben Guttmann, a distinguished figure in the marketing world known for his innovative approach to simplifying complex concepts. Together, we dive deep into the essence of simple marketing and clear messaging, exploring how these principles can radically transform brands and their connection with audiences. Ben also gives us an exclusive look into his latest masterpiece, 'Simply Put,' sharing invaluable insights and strategies that readers can apply to make their messaging resonate more effectively. Whether you're a marketing professional, business owner, or just passionate about clear communication, this episode is packed with wisdom that will redefine how you approach your message and brand strategy. Tune in to discover the power of simplicity in marketing with Ben Guttmann and take your brand's narrative to the next level.
Who’s the Guest? Ben Guttmann is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he has taught at Baruch College and has been a full time community leader in New York City, active in Long Island City Partnership, Queens Economic Development Corporation, Queens Community Board and Queens Tech Night.
Highlights 00:35 The messages behind Ben’s book, ‘Simply Put’ 01:01 The process of communication in different roles 04:31 Ease of complicating messages and its effects 10:34 The singular nature of the word 'priority' 20:02 The idea of using the universal 'reset button' mindset for business purposes 21:28 Building relationships just by reaching out to people one looks up to 23:16 The worst-case scenarios of 'asking' and its impacts 23:47 Introduction to Ben Gutman's website
In this captivating episode of Brand Retro, we sit down with Jennifer Mulchandani, founder of Arlington Strategy and host of the M Word podcast. Discover how Jennifer's agency seamlessly integrates robust marketing strategies with a profound commitment to community service. Jennifer shares insights from her journey of infusing corporate social responsibility into everyday business practices and why doing good is not just an option but a foundational element of her agency's identity. Learn how any business, regardless of size, can make a meaningful impact through thoughtful community engagement and strategic philanthropy.
Who’s the Guest? Jennifer Mulchandani is the visionary founder and CEO of Arlington Strategy, an innovative marketing agency renowned for its comprehensive approach that spans brand creation to ongoing marketing implementation. With a robust team of graphic designers, digital marketers, and brand strategists, Arlington Strategy excels in supporting clients through every stage of growth, particularly specializing in non-profit organizations and small businesses with a focus on impactful, community-oriented results.
Jennifer's passion for integrating public service with powerful marketing strategies defines her professional ethos. She launched Arlington Strategy 12 years ago with a vision rooted in her extensive background in public service, government, and policy. This experience has profoundly influenced her approach to business, where she strives to blend economic success with societal benefits.
Under Jennifer's leadership, Arlington Strategy not only develops dynamic marketing solutions but also emphasizes corporate social responsibility. The agency actively engages in community projects and pro bono work, supporting local non-profits and educational institutions, thereby reinforcing the idea that businesses can thrive while making a significant positive impact on society.
Highlights 01:08 - Jennifer’s vision: Thriving Brands a Better World. 01:47 - Incorporating heart and soul into business. 02:51 - Marketing authenticity vs. gimmicky strategies. 03:59 - Critique of corporate social responsibility. 04:35 - Daily community engagement as a cultural norm. 05:52 - Pro bono work elevates team morale. 07:13 - Case study: Supporting local social services nonprofit. 10:48 - Integrating philanthropy into client onboarding. 11:36 - Tactical and philosophical client questionnaires. 12:43 - Identifying impactful, brand-aligned partnerships. 14:49 - Supporting community college system foundation. 16:01 - Long-term engagement brings mutual benefits. 17:59 - Association with community organizations enhances brand image. 19:28 - Various non-monetary ways to support nonprofits. 20:58 - Real-life example: Builder’s continuous charity engagement. 21:20 - Agency support enhances client-integrated marketing. 24:10 - Practical advice for small businesses to get involved. 27:00 - Board membership as an engagement strategy.
The Brand Retro Podcast welcomes Justine Pogroske, the creative powerhouse behind Million Dollar Branders. Listen in as Justine and Mike dive into the essence of branding and the entrepreneurial odyssey. Justine and Mike also discuss the art of thinking bigger and the strategies behind crafting a brand that exudes luxury and value without breaking the bank. They debunk the myth that high-end branding requires a million-dollar investment, and instead, share insightful tips on how to achieve that million-dollar image through smart design, strategic positioning, and a clear brand message. Whether you're a startup or an established business, this conversation will illuminate how to elevate your brand's perception and captivate your market. Tune in for a masterclass on making your brand look and feel like a million bucks!
Who’s the Guest? Justine Pogroske has worked for global advertising agencies such as Ogilvy and Mather, M&C Saatchi. Her unique ability to optimize her client’s ROI is rooted in reliable methods and Key Performance Indicators to meet every target point. Her years of corporate experience and unwavering dedication to her craft has equipped her with essential skills to successfully navigate the corridors of the international marketplace. Whether on Main Street or in the Metaverse, you can find Justine engaged in cutting-edge projects ranging from NFTs, Future Fashion-tech, Digital marketing via the Internet-of-things and augmented reality. After years of working with top global agencies, global change makers, leading entrepreneurs, celebrities, thought leaders and Fortune 500 companies, Justine has cultivated a passion for building legacy brands that impact and inspire for generations to come.
Highlights 00:57 Justine’s initial professional experience in publishing and how she felt the need to move from laying out other people's copy to producing her own creative work 05:08 The two key problems in the current competitive market of agencies and creators 09:09 What is the Million Dollar Branders 15:23 Justine's process of developing her business and brand vision 18:34 Her process towards making businesses stand out by going against the grain and flipping conventional wisdom 21:43 Using the power of a brand as your visual negotiations tool 23:19 Why you should choose customers over your competition and the danger of just seeking an agency to "do the work" 25:09 Role of creativity in leaving a legacy brand
In this inspiring episode of the Brand Retro Podcast, join host Mike Brevik as he sits down with Robert Ingalls, founder of LAWPODS and a visionary in the legal podcasting space. Together, they delve into the entrepreneurial spirit of "taking the leap." With a keen focus on starting a podcast, Robert and Mike exchange their insights on the importance of authenticity and the journey to finding one’s unique voice in the crowded digital landscape. They share personal anecdotes and professional tips on building a brand that resonates, crafting a value proposition that stands out, and connecting with an audience on a deeper level. Whether you're a budding entrepreneur, aspiring podcaster, or seasoned professional seeking to reinvent your personal brand, this conversation is a treasure trove of motivation and practical advice. Tune in to hear how to carve your niche, speak your truth, and transform your passion into a thriving platform.
Who’s the Guest? Robert Ingalls is a recovering attorney, professional speaker, and the founder of LawPods, one of the first podcast production agencies for law firms. At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue.
Highlights 00:22 Robert discusses his journey from being a lawyer to starting LawPods. 01:33 Robert talks about finding a niche in law podcasting. 04:33 Robert talks about the growth of his business beyond expectations. 08:30 Individual uniqueness is discussed as an advantage in podcasting. 12:01 Robert talks about his approach to helping his clients with podcasting. 17:04 Robert uses the website analogy to explain the value of unique content in podcasting. 20:00 Reflection on the evolving nature of podcasting and contest dynamics. 21:17 Reinforcement that a podcast should be valuable, not perfect. 22:24 An emphasis on the value of producing quality content rather than focusing on overproduction. 23:07 Advice on the necessity of defining the purpose of the podcast and its scope. 24:19 Suggestion to develop a strategic approach to podcast content for more effective lead nurturing. 26:04 The value of networking through podcasting is highlighted. 26:44 Encouragement to start podcasting despite any initial fears or reservations.
In this riveting installment of the Brand Retro Podcast, host Mike Brevik joins forces with AI aficionado and ghost writer Joshua Lisec to explore the burgeoning world of artificial intelligence. Delve into a conversation that spans the spectrum of AI's potential, from the nuanced implications on marketing strategies to its transformative effects on businesses at large. Mike and Joshua share their expert insights on how to harness AI's capabilities to not only predict market trends, but also create more personalized customer experiences. They'll shed light on the ways AI is reshaping the industry, discuss the ethical dimensions of this digital frontier, and offer actionable advice on leveraging AI for competitive advantage. Whether you're a marketer, business owner, or tech enthusiast, this episode will equip you with a richer understanding of AI's role in our digital future. Tune in to "AI Perspectives" and be inspired to navigate the AI revolution with confidence and creativity.
Who’s the Guest? Joshua Lisec is a seasoned ghostwriter and trusted authority on content creation, bringing a wealth of expertise in crafting compelling narratives for industry leaders and influencers. With a portfolio that includes best-selling books and high-impact articles, his talent lies in giving a powerful voice to the unique visions of his clients. Joshua's work is underpinned by his in-depth understanding of the written word and his ability to adapt to the diverse voices and styles required across various genres and platforms. His experience with artificial intelligence in content generation positions him at the intersection of traditional writing finesse and modern technological advancements, making him a sought-after expert for those looking to elevate their content strategy in the digital age.
Highlights 01:12 Joshua’s concerns surrounding AI and authorship 02:39 The demand for AI consultants who can help businesses integrate AI into their workflows 06:02 Their experiences applying AI as a tool to accelerate the creative process in writing website content, blog content, and taglines 06:24 How he uses AI as a brainstorming partner and a tool to break writer's block 7:44 Ways businesses have started replacing human tasks with AI 11:01 How the new technology implementations often cause a generational divide in acceptance and application 14:55 Joshua’s minimal use of AI in his ghostwriting business 16:51 His viewpoint on AI as a time-saving tool and mentions other similar tools, like Zapier
Unpack the power of the 80/20 principle in this enlightening episode of the Brand Retro Podcast, hosted by Mike Brevik, featuring the astute Spencer Shaw. The duo dives deep into the nuanced Cyberdogz 80/20 strategy, unraveling the delicate balance between risk and reward in the realm of marketing and business decision-making. Listen as they dissect how this potent strategy is intricately woven into the Cyberdogz business model, propelling it to new heights. Moreover, discover how it’s meticulously taught to clients, fostering a mindset shift towards innovative and strategic thinking. Immerse yourself in this strategy talk and embark on a journey towards thinking differently and amplifying rewards in your marketing endeavors. Join Mike and Spencer and redefine your marketing strategies now!
Highlights 02:05 The distractions brought by the evolution of technology, especially in business 04:22 How Cyberdogz’ secret sauce involves focusing on clients' needs and advancing the success of clients as a primary aim 11:05 Description of the 80-20 rule applied in operating Cyberdogz 17:18 The importance of having a vision, realistic expectations, perseverance, and the readiness to make changes as a way to success 22:14 How they apply the 80-20 rule with clients 22:49 Extracting the clients' unique aspects to help them outperform their competitors, identifying this special characteristic as crucial to the marketing plan 24:00 The importance of reaching the 20% uniqueness which serves as the secret sauce to success
Step into the audacious world of marketing with the Brand Retro Podcast as host Mike Brevik teams up with the ever-innovative Mike Ozan. In this captivating episode, they delve into the power of fearless thinking and the magic it brings to marketing. Discover how stepping away from the norm and embracing uncharted territories can lead to groundbreaking results for clients. From challenging the status quo to executing bold strategies, the two Mikes inspire you to think differently and equip you with the mindset to deliver unparalleled outcomes. Dive in and let your marketing courage soar!
Highlights
How Mike’s agency approach their own market and clients now
TWIST Creative's involvement in enhancing their community, working with local neighborhood businesses and cultural assets
The importance of appreciating and understanding the history of a company
The importance of clear communication with the clients and managing their expectations throughout the process.
Present efficiency of AI in creating accurate advertising copy
Storytelling in advertising
How the current AI falls short in achieving storytelling
The speed at which AI is developing and impacting the industry
Join us on the Brand Retro Podcast as our host, Mike Brevik, sits down with marketing maven, Bob Knorpp. Dive deep into the dynamic world of marketing as they unravel the latest trends, dissect current events, and forecast the future landscapes of the industry. From digital revolutions to brand storytelling, Bob and Mike bring fresh insights and seasoned perspectives, making this segment a must-listen for every marketing enthusiast and professional. Tune in to hear two industry stalwarts decode the intricate tapestry of today's marketing world. Don't miss it!
Highlights 01:46 The major shifts in the industry 03:26 Role of mobile devices in changing the marketing industry 07:08 The opportunity for mass personalization in marketing through AI 10:47 Balance between creativity and data-driven decisions in marketing strategy 16:10 The challenges of client expectations for quick results without adequate strategy or patience for the process 19:30 The core elements of any marketing strategy 20:47 The importance of intentional decision-making in executing a campaign 22:01 Where to catch Bob and learn more about him
Empathy Plus Data Driven Brand Storytelling with Sarah Panus
13 Dec 2022
00:38:44
On today's episode, Mike is joined by Sarah Panus of Kindred Speak to talk about how Brand Storytelling is 22x more memorable than facts and figures alone. Brands are the new Editor-in-Chiefs. Sarah shares her thoughts on how humanizing your brand through storytelling by using her F.E.D Method (focus, empathy, and data) can drive ROI. Tune in to hear how being intentional and really connecting with your audience can drive your brand to its fullest.
Who’s The Guest? Sarah Panus helps content marketers use brand storytelling to attract upper-funnel leads that drive lower-funnel results.
Using her signature F.E.D. method, she helps marketing professionals think like Editorial Directors to humanize their brands and create winning brand storytelling strategies.
Highlights
What does data-driven brand storytelling mean? - 0:32
How empathy filters work. - 5:34
Four different types of empathy filters. - 6:27
Intentional storytelling in business. - 12:03
Importance of SEO. - 17:20
Benefits of brand storytelling. - 24:54
The difference between brand overnight and brand over time. - 25:29
Email as a power tool. - 28:42
Being intentional in your marketing strategy. - 30:42
Red Wing Shoe Company’s unique take on marketing. - 33:11
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The Importance of Leadership with Randy Hall
06 Dec 2022
00:38:37
Joining Mike today is leadership guru Randy Hall of 4th Gear Consulting and Leadership Gym. Both strive to be the best leaders to their teams, and friends, and in life, they share their thoughts on why experience alone doesn't make someone a good leader. People think leadership is a personality-based thing, not a series of tools, processes, and repetitive systems you can use to help lead people to help them be at their best and reach the success that's important to them. Leaders are readers and never stop. Listen in to learn how leading by example is one of the best ways to make change happen on a personal and professional level.
Who’s The Guest? Randy Hall is the founder of the Leadership Gym and the CEO, founder, and principal of 4th Gear Consulting. He is passionate about developing a greater impact on the economy, communities, and lives of people.
Randy has worked for and with organizations and groups to bring out more of their potential. He was the former Senior Vice President of Learning and Leadership Development at Bank of America and Global Director of Learning and Development at Pfizer. Before taking on leadership roles, he led his own teams and worked on sales.
Highlights
How to take leadership and apply that to your business. - 1:00
Leading by example. - 6:45
Switching from being a follower to a leader. - 10:30
Different ways that leaders and non-leaders are treated in a workplace. - 11:00
Understanding why others don't want to be leaders. - 14:31
The different sides of leadership. - 15:00
Building a culture of people adapting to your leadership style. - 18:27
Applying leadership to your different aspects of life. - 22:48
Experiences working with leaders in a workplace. - 29:21
Where to start? - 30:56
The Proactive vs. Reactive leadership approach. - 38:08
With the holidays upon us, it's CRUNCH TIME for online retailers! Mike is joined by a fellow marketer, Kickstarter, and Shopify guru, and Founder & CEO of LaunchandScale.com, Khierstyn Ross. Khierstyn's mission is to give entrepreneurs the expertise, skills, and experience needed to launch custom products that make their customers' lives better. Give the gift of knowledge and share this one!
Who’s The Guest? Khierstyn Ross helps early-stage eCommerce brands launch and scale their brands using Kickstarter and Shopify. They've helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others.
Highlights
How Khierstyn helps brands during the holiday season. - 0:40
Tips for last-minute Thanksgiving marketing. - 4:00
Helping clients who are marketing and selling to their audience for the first time. - 7:29
Leveraging, identifying, and using what you have instead of being in a place where you can’t deliver. - 10:48
The benefits of creating a personalized shopping experience for customers. - 12:17
Difference between selling and buying in Etsy and Amazon. - 13:03
Advice to clients who are finding the balance between where to put their resources and where to put their marketing efforts. - 14:12
Kickstarter is a tool to help their business get off the ground. - 18:29
How to be successful on Kickstarter? - 20:25
The connection between Kickstarter and Shopify. - 23:23
Why people or brands are doing crowdfunding campaigns? - 26:09
Where to find information about Khierstyn Ross and why people should find out more about them. - 27:14
Mike is joined by the VERY accomplished professional photographer Michael Christopher Brown. Michael is most known for his documentation of the 2011 Libyan Civil War and the resulting monograph (Libyan Sugar) published in 2016, the HBO Special Witness: A World In Conflict Through A Lens, and his many adventures and cultural stories featured in publications such as National Geographic, The New York Times Magazine, and many others throughout the world. Listen in as we take a sobering look at Michael's career and experiences.
Who’s The Guest? Michael Christopher Brown is an American photographer known for his documentation of the 2011 Libyan Civil War and the resulting monograph, Libyan Sugar published in 2016. He was also featured in the HBO Special Witness: A World In Conflict Through A Lens and got published by esteemed media such as The New York Times Magazine and National Geographic.
Highlights
How Michael got his start in photography
Unlike others: How he immersed himself in the culture which reflects in his photos
The challenges of being a photographer
What his unforgettable experiences are as a photographer
Join us on this insightful episode of Brand Retro as we dive into the world of promotional products with Swire Ho, also known as the Promo Guy, from Garuda Promotional and Branding. Discover the critical role of promotional products in maintaining brand consistency and enhancing customer journeys. Swire shares expert advice on choosing quality over quantity, aligning promotional items with your brand ethos, and the strategic use of promotional products to boost brand awareness. Learn how to avoid common pitfalls and ensure that your promotional efforts genuinely represent your brand's quality and values.
Who’s the Guest? Swire Ho, known as #thepromoguy, is a seasoned expert in the promotional products industry and the founder of Garuda Promotional and Branding Solutions. With a rich background in branding and marketing, Swire specializes in helping businesses enhance their brand visibility and customer engagement through carefully selected promotional items. His approach emphasizes the importance of aligning promotional products with a company's brand ethos to create lasting impressions.
Swire's expertise extends beyond just product selection; he consults on brand consistency and the strategic use of promotional items as part of a broader marketing strategy. His insights are particularly valuable for companies looking to make a tangible impact in their marketing efforts without sacrificing quality or brand integrity. Swire is also an advocate for thoughtful, targeted marketing campaigns that focus on the ideal client, ensuring that promotional efforts are both effective and cost-efficient.
Highlights 01:03 - Impact of cheap promotional products on brand perception. 02:27 - Importance of aligning promotional items with brand quality. 04:03 - Unique and memorable promotional items create brand experiences. 05:19 - Being strategic and selective in choosing promotional products. 06:03 - Personalized gifts for top clients enhance brand loyalty. 08:45 - Using high-quality promotional items for brand representation. 11:19 - Timing and planning ahead for effective promotional strategies. 12:20 - Establishing a marketing calendar for promotional product planning. 12:59 - Benefits of involving advisors early in the promotional planning process. 14:07 - Importance of realistic lead times for promotional products. 15:29 - Practical lead times for different types of promotional orders. 16:05 - Involving advisors in logo design for compatibility with promotional products. 17:30 - Managing daunting options in the promotional products market. 18:39 - Trusting professionals for effective promotional product selection.
We're back! AND we've brought Revenue Growth Strategist, Best Selling Author, and Key-Note Speaker Darrell Amy with us to discuss the revenue growth engine and the perspectives of how to measure and understand the numbers! Darrell is on a mission to help great companies grow revenue... don't miss this one!
Who’s The Guest? Darrell Amy is a professional speaker, author, and growth architect with more than 25 years of experience working with hundreds of companies and training thousands of sales professionals. He helps generous people and organizations create strategies and systems to grow revenue.
Highlights
How revenue plays a big part in a business and why you should start aligning it to your marketing efforts.
Effective ways on how you can drive revenue growth in your business.
What is the Revenue Growth Engine and how does it work?
The role of metrics in a business and how you can start understanding it
The processes highlighted in the Revenue Growth Engine book
Check These Out! TEXT "Revenue" to 21000 for a FREE signed copy of Revenue Growth Engine, Free Resources, etc.! Get the book, Revenue Growth Engine, now!
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Mike is joined by a fellow marketer, owner, and founder of Impackedful Creative, Natalie Johnson. Natalie is a breath of fresh air and not only REALLY gets the art of branding, but she's mastered the art of unleashing a company’s creativity while making an impact. A portion of all her profits is donated to fill hungry bellies with food, leaving those in need saying, “I am packed full." Don't miss this one!
Highlights
What Natalie Johnson’s creative journey: How she identified what niche to offer to clients and how she found her own path
How having a creative foundation brought her business to life
How you can create value in the market
What Natalie sees in her clients in terms of branding and how they want their brands to be represented
How you can balance the “we” and the “me” from a business owner standpoint
How she finds balance when it comes to working on her niche
Working with clients: What her process is like to help them stand out
What her vision is for Impackedful
Where to find Natalie and get more information about Impackedful
From across the pond, Mike is joined by fellow marketer and brand lover Siena Dexter. Siena is the Director of Brand Strategy and Associate Partner at SmashBrand! Mike and Siena jam out on the branding process and what it takes to create something truly authentic!
Highlights
Who Siena Dexter is: What her role is
What’s the difference between their branding strategy and their approach to food packaging
What branding strategies should brands keep in mind
Is it a more organic discovery process or is it more digital?
What is the logo’s purpose in branding
Copywriting is the biggest unsung hero of branding
What sets other brands from others when it comes to branding and copywriting
How to spot and immerse yourself into different brands
What Smash Brand is about and where to find more information about it
How far are they going in the process of branding and packaging
Chuck Jones Center For Creativity: Red Dot Art Auction
15 Jun 2022
00:11:31
Chuck Jones Center For Creativity's Annual Red Dot Auction is a fundraiser like no other. Talented artists from around the country (and even the world) donate original works of art anonymously for silent bidding before and during the live virtual event. Cyberdogz is proud to support such a worthy cause and hope you enjoy this episode!
Highlights
What the Chuck Jones Center for Creativity is centered on
The different programs that the Chuck Jones Center for
Creativity is promoting
What is the Red Dot Art Auction: The mission and the purpose behind it
How can people get involved and participate in the auctions
What is the easiest way to get information about the Red Dot Art Auction
In the episode, we welcome Pete Carlson from Milwaukee Tool to discuss their NEXT LEVEL brand, their unwavering dedication to the trades, and their commitment to help the customer succeed. Time and time again, Milwaukee Tool continues to deliver innovative solutions for increased productivity, durability, and performance. This episode is "Nothing But HEAVY DUTY"!
Highlights
Branding perspective approach as a brand
People wanting the convenience of picking up the tool and being able to what they need to do at an efficient rate
What Milwaukee is doing to evolve their brand
How they fit into the equation as the brand continues to evolve
How Milwaukee categorizes or prioritizes the importance of relationships in what they do
How To Create Value With Your Brand with Kate Dileo
31 May 2022
00:25:05
Brand geeks unite! Fellow marketer, entrepreneur, and brand lover Kate Dileo joins the podcast! Mike and Kate talk about their deeply rooted belief that brand is the path of least resistance to revenue. Solid and authentic branding will deliver a message that resonates with YOUR audience and ultimately make a significant impact on your company's financial growth.
Highlights
Evoking sense of nostalgia: the heart of great branding
Why own an authentic brand that sparks inspiration
Writing a straightforward and crisp brand narrative
Sticking out of the sea of sameness from your competitors
Creating A Brand One Mile(stone) At A Time with Janus Motorcycles - Part 2
24 May 2022
00:18:44
Mike, Richard, Grant, and Jordan are back to talk more about Janus Motorcycles. They share the different styles of bike that the company has and the inspiration behind them. The crew from the retro-inspired motorcycle company also recalls the reason behind the name and how they get to the visual pieces of how they want to represent the company. Lastly, Richard, Grant, and Jordan share what’s next with Janus Motorcycles.
Highlights
The different styles of bike that Janus Motorcycles have and what’s the inspiration behind them
What the reason is behind the name “Janus”
How they get to the visual piece of how they want to represent the company
Creating A Brand One Mile(stone) At A Time with Janus Motorcycles - Part 1
17 May 2022
00:21:35
This episode is SPECIAL for a few reasons. It's our 75th episode AND our first episode where we've transitioned from audio to video. AND because we're talking about creating a brand with the guys from Janus Motorcycles. Richard, Grant, and Jordan from Janus Motorcycles join the podcast to talk about the backstory behind their brand, their passion for motorcycles, and the rich culture that DRIVES this retro inspired motorcycle company. Hands down, probably the coolest and most retro inspired episode yet!
Highlights
How Janus Motorcycles got started
At what point in their process did they decide to take Janus
Motorcycles to another process
The difference between Janus and other motorcycle companies
Mike welcomes visual brand problem solvers and strategists Matt Christ & Orshie Herbein from Brand3 to tackle the unfiltered truths and shine a light on the darkest corners when creating a brand. Mike, Matt, and Orshie talk about the inside perspectives of branding, what matters, and the traps that we can commonly fall into and how to avoid them. A LOT to think about and not an episode you want to miss!
Highlights
What made Matt and Orsolya as very skilled and expert level brand marketers
Classifying the importance of a brand insider of the big ecosystem of advertising and marketing
Which is important: What your client loves or engaging with the audience?
How to educate and help the clients understand that thinking big is okay
What branding is for a business
The three things that need to be aligned to educate the customer and control their experience
Common problems with brands when it comes with branding big names in the industry
Fellow marketer, entrepreneur, and deliverer of truth Bobby Gillespie joins the podcast. Bobby is the Founder and Principal at Propr Design. Mike and Bobby discuss delivering the hard truth and the benefits of being honest and transparent with their clients to better dial in the proper strategies to ultimately achieve better results. If you're not getting straight [unfiltered] communication about your marketing direction, this is the podcast for you!
Highlights
Who Bobby Gillespie is
Journey and experience to starting property designs
Believing in the principal ways of doing things
Your brand is your reputation
How do people find ways to succeed
The best way to build something that is healthy, sustainable, and scalable
Join us on this episode of Brand Retro as we chat with Lauren Litt, the multifaceted owner of Lil Shameless Plug. Dive into Lauren's unique journey from scream queen actress to social media maestro, where she blends her passions to create a dynamic business model. Discover how authenticity and precise storytelling in social media can transform personal connections into business success. Whether you're a budding entrepreneur or an established business owner, Lauren's insights on the intersection of acting and business offer valuable lessons on building a brand that's truly your own. Tune in to learn how you can make your mark by being unapologetically yourself in the business world.
Who’s the Guest? Lauren Litt is a multifaceted entrepreneur who seamlessly blends her passions for acting and social media through her business, Lil Shameless Plug. As the owner and driving force behind this vibrant social media management company, Lauren focuses on empowering coaches and entrepreneurs with the skills they need to excel in the digital world. Her unique approach to social media education is heavily influenced by her acting career, where she’s known for her dynamic presence both on and off the screen, including roles in various (self-proclaimed) B-level horror films.
Lauren’s philosophy extends beyond typical social media tactics; she utilizes acting exercises adapted for business to help clients discover the "character" of their brand. This method helps businesses articulate a clear, compelling identity that captivates and engages their ideal customers. As a coach and consultant, Lauren’s goal is to demystify social media for those who feel overwhelmed by it, providing them with the tools and confidence to harness its power for their business success.
Highlights 10:56 - Using social media for storytelling. 21:32 - 2024 social media trends. 24:37 - Realistic expectations for social media campaigns. 16:40 - Importance of engagement over followers.
Mike welcomes the President of Statwax, Brian Walker! Brian leads the operations and strategy for a team of SEM, SEO, and CRO experts providing digital tactics for SaaS and B2B clients. Mike and Brian discuss the process of challenging what’s possible within digital marketing to help businesses get more from their marketing dollars!
Highlights
Who is Brian Walker?
A little bit about Statwax: What do they do?
Analysis Paralysis: Finding the numbers that matter
The numbers don’t lie
The true journey and what it's telling you
The milk, eggs, and bread of the process to get off on the right foot
How Brian coaches clients to connect the dots
Best places to find customer data
The hardest part of dealing with data and analysis
When it comes to the kind of client expectation, what do most clients don’t understand?
Mike welcomes lifelong entrepreneur, international bestseller, StoryBrand Guide, marketing expert, AND creative director for Tulip Media Group, Jessica Embree! Mike and Jessica talk about the challenges of marketing, the transition from print to digital, and how making an intentional shift can make a HUGE impact on your business.
Highlights
How Jessica’s creative path took her where she is today
What she’s dealing with and what is her focus now
The role of StoryBrand in branding
The secret sauce: How she translates the process from herself and the company down to their customers
What her focus and strengths are
The benefits and advantages of using print marketing
Why you should look at the metrics
The book Double Sales / Zero Salespeople
What the difference between a blog series and a book is
How writing a book changed her role and experience
Highly experienced business coach Jonathan Goldhill joins the Brand Retro Podcast! Mike and Jonathan break down the importance of coaching, what business coaching is all about, and how to benefit from having someone in your corner as you build and grow your business.
Highlights
Why business coaching is essential in branding and entrepreneurship
Two types of coaching models
The importance of knowing your business “why” and purpose