Explorez tous les épisodes du podcast Brand Rescue: Public Relations Unfiltered
| Titre | Date | Durée | |
|---|---|---|---|
| The REAL Reason I Can Work From Anywhere | 21 Sep 2026 | 00:25:36 | |
What if you could spend three months traveling through Europe without taking three months off work? In this episode, Whitney gets candid about what it actually takes to run an agency while working from wherever you want. She shares how she structures her days while traveling, why she treats work hours like she would in a traditional office, and how strong systems allow her team to operate without her hovering over every task. | |||
| So Your Client Has Haters? | 14 Sep 2026 | 00:26:31 | |
Every client has critics. But what happens when those critics become organized, persistent, and loud enough to potentially influence decision makers? In this candid episode, Whitney tackles one of the more challenging realities of PR: representing a client when people are actively working against them. She explains how to understand what the opposition actually wants, turn their criticism into better messaging and keep control of the narrative when going silent feels like the easiest option. Most importantly, Whitney explains why transparency, professionalism, and consistency are your best tools when the haters get loud. | |||
| Living Abroad for 90 Days Changed How I Run my Agency | 07 Sep 2026 | 00:31:37 | |
What happens when you take your business out of its normal environment for an entire summer? You start noticing things you probably would’ve missed sitting at your desk. After spending the summer working and traveling across Europe, Whitney came home with a different perspective on how she works, how her team operates, and how brands connect with people. In this episode, Whitney breaks down what her first real experience with digital nomadism taught her about productivity, communication, team dynamics, and her role as a business owner. She also digs into the differences she noticed between European and American consumer culture, and how stepping outside your usual environment can make you question which parts of your business are truly strategic and which ones are just habits you’ve gotten very comfortable with. In This Episode, We Cover:
If you’re building a business and occasionally wondering whether the way you’re doing things is actually the best way, this episode will give you plenty to think about. Subscribe to Brand Rescue, leave a review if you’re enjoying the show, and connect with Whitney for more straight-up conversations about branding, marketing, and running a business. | |||
| The Huge Opportunity I Almost Passed On | 24 Aug 2026 | 00:19:30 | |
Not every client is the right client. The sooner you learn to spot red flags—and trust your instincts—the less time, money, and energy you'll waste trying to force the wrong fit. Using two very different client experiences from this summer, Whitney breaks down what she looks for before saying yes, the conversations that reveal whether a partnership will actually work, and why protecting your team is just as important as winning new business. In This Episode, We Cover:
If you've ever questioned whether to take on a client or walk away, this episode offers practical guidance to help you make that decision with more confidence. Be sure to subscribe, leave a review, and connect with Whitney Lee for more straightforward business insights. | |||
| Local PR: Does Location Really Matter? | 17 Aug 2026 | 00:15:12 | |
Think you need to be in the same city to land media coverage? Not anymore. The best PR strategies aren't limited by geography—they're built on strong relationships, smart storytelling, and knowing how to connect with the right people from anywhere. Whitney shares how agencies can successfully manage PR campaigns in markets where they don't have a local presence, from building credibility remotely to adapting outreach strategies for different regions. She also explores how the media landscape has changed and why storytelling continues to be the foundation of effective public relations. In This Episode, We Cover:
If you're looking to expand your reach without expanding your office footprint, this episode is packed with practical strategies you can apply right away. Be sure to subscribe, leave a review, and connect with Whitney Lee for more straightforward business insights. | |||
| Can Two Agencies Successfully Share a Client? | 10 Aug 2026 | 00:19:49 | |
Agency partnerships can be one of the fastest ways to grow your business—or one of the quickest ways to create unnecessary headaches. The difference usually comes down to communication, expectations, and choosing the right partners. Whitney breaks down what makes agency collaborations actually work, from building trust and defining roles upfront to avoiding common pitfalls that can damage client relationships. The goal isn't just finding partners—it's creating partnerships that benefit everyone involved. In This Episode, We Cover:
Whether you're considering your first agency partnership or looking to strengthen the ones you already have, this episode offers practical strategies you can put to work right away. Be sure to subscribe, leave a review, and connect with Whitney Lee for more straightforward business insights. | |||
| Do Paid Ads Work for Agencies? | 03 Aug 2026 | 00:20:17 | |
Most agencies hit a point where referrals stop being enough. The question is: do you pour money into ads, or double down on relationships? The answer isn't as obvious as people make it seem. Business development isn't about chasing the newest marketing tactic. Whitney breaks down the strengths and weaknesses of paid advertising versus referral-based growth, why so many agencies struggle to scale, and how relationship-building creates a more sustainable, predictable pipeline over the long term. In This Episode, We Cover:
If you're looking for practical strategies to grow your agency without relying on guesswork, this episode is worth adding to your queue. Be sure to subscribe, leave a review, and connect with Whitney Lee for more straightforward business insights. | |||
| How to Handle the Dreaded Last Minute Client | 27 Jul 2026 | 00:16:57 | |
Clients want results yesterday. Good PR and marketing don’t work that way. The real challenge is setting expectations early, communicating clearly, and building a strategy that prioritizes quality over rushed results. In this episode, Whitney breaks down how to manage client expectations around timelines without overpromising just to keep everyone happy. She explains why honesty from the start matters, how strategic planning creates better outcomes, and why clear communication can prevent a lot of unnecessary frustration on both sides. In This Episode, We Cover:
If you’re building a business, managing clients, or wondering why good marketing takes longer than five minutes, this episode is for you. Subscribe to Brand Rescue for more practical business and marketing conversations, leave a review, and connect with Whitney to keep the conversation going. | |||
| The Only Way Your Cold Pitch Stands a Chance These Days | 20 Jul 2026 | 00:15:27 | |
Cold pitching isn’t dead, but it’s definitely not doing the heavy lifting it used to. As media, search, and AI reshape how people find information, getting your brand seen is becoming less about sending the perfect pitch and more about understanding how visibility actually works online. In this episode, Whitney breaks down why traditional PR tactics are losing steam and how SEO, digital traffic, and AI are changing the earned media landscape. The goal isn’t to ditch media relations. It’s to get smarter about where you’re investing your time and how PR fits into your larger visibility strategy. In This Episode, We Cover:
Subscribe to Brand Rescue for more straight talk on PR, marketing, and building a brand that people can actually find, and leave a review if the show has helped you rethink your strategy. You can also connect with Whitney to keep the conversation going. | |||
| How One PR Campaign Created a Forever Divide in European vs US Culture | 13 Jul 2026 | 00:21:37 | |
Marketing doesn't just sell products, it shapes beliefs. And when you change what people believe, changing behavior gets a whole lot easier. This episode explores how messaging has influenced public perception around smoking, from cultural differences between Europe and the U.S. to the lasting impact of the Truth Campaign. It's a practical look at why the best campaigns don't just grab attention, they shift the conversation. In This Episode, We Cover:
If you enjoyed this episode, subscribe, leave a review, and share it with another business owner. For more practical PR and marketing insights, connect with Whitney and keep following along. Connect with Whitney on Instagram | |||
| Why Some Amazing Brands Will Never Turn into Franchises | 06 Jul 2026 | 00:19:30 | |
Growing your business and building a franchise aren't the same thing. Treating them like they are can create bigger problems than opportunities. Whitney breaks down what really changes when you shift from managing your own locations to building a franchise. She shares practical insights on the systems, branding, and strategy required to grow without losing control of your business. In This Episode, We Cover:
If you enjoyed this episode, subscribe, leave a review, and connect with Whitney for more practical marketing and business strategy. Connect with Whitney on Instagram | |||
| How I'm Doing Business Development from Overseas | 29 Jun 2026 | 00:26:58 | |
Business development doesn't have to mean sending hundreds of cold emails. The best opportunities often come from building genuine relationships and showing up in the right rooms. In this episode, Whitney shares what she's learned while growing her agency from Milan. She explains why relationship-first networking has been far more effective than transactional outreach, and how speaking engagements have become one of her strongest business development tools. Building an international business has reinforced a simple truth: trust takes time. Whitney breaks down how staying visible, nurturing connections, and playing the long game can create more sustainable growth than constantly chasing the next lead. In This Episode, We Cover:
If you enjoyed this episode, subscribe, leave a review, and connect with Whitney for more practical insights on building a business that grows with intention. Connect with Whitney on Instagram | |||
| Running the Agency from Europe | 22 Jun 2026 | 00:23:30 | |
Everyone talks about the freedom of working remotely, but few people talk about what it actually takes to keep a business running while you're hopping between countries and time zones. In this episode, Whitney Lee shares the real behind-the-scenes of managing her business while traveling through Europe this summer. From staying productive on the road to leading a team from thousands of miles away, Whitney breaks down the systems, boundaries, and communication strategies that make it possible. She also shares what she's learned about balancing work with travel and why building a business that doesn't depend on your constant presence is the ultimate goal. In This Episode, We Cover:
If you enjoyed this episode, be sure to subscribe, leave a review, and connect with Whitney for more practical business and marketing insights. Connect with Whitney on Instagram | |||
| Growing a national substack and traveling across the nation with Amy Cavanaugh | 15 Jun 2026 | 00:41:33 | |
The media world doesn’t look the way it did even a few years ago. Independent publishers, niche newsletters, and direct audience connections are creating new opportunities for brands that know how to tell the right story. Whitney sits down with Amy Cavanaugh, editor of American Weekender, to discuss building a travel and food publication, growing an audience through platforms like Substack, and what businesses need to understand about earning meaningful media coverage in today’s landscape. In This Episode, We Cover:
Enjoyed the episode? Subscribe, leave a review, and connect with Whitney for more practical marketing and PR insights. Connect with Whitney on Instagram | |||
| The Disease That Every Business Owner Faces | 01 Jun 2026 | 00:25:45 | |
Self-employment isn’t just a business model, it’s a mental game. For a lot of entrepreneurs, the hardest part isn’t strategy or execution, it’s what happens in your head when doubt, anxiety, and scarcity start driving the decisions. In this episode, Whitney Lee gets real about the emotional weight of running a business solo. She breaks down how imposter syndrome shows up at every stage, why scarcity thinking is so sticky, and how self-awareness becomes a practical tool, not just a buzzword, for staying steady when things feel uncertain. Instead of pretending mindset work is about “thinking positive,” Whitney focuses on what it actually looks like to coach yourself through spirals, make clearer decisions, and stop attaching your worth to every business outcome. In This Episode, We Cover:
If this hit home, subscribe to Brand Rescue, leave a review, and connect with Whitney Lee for more honest conversations about what it really takes to run a business without spiraling in the process. Connect with Whitney on Instagram | |||
| Why I Fell Off the Map for 3 Years and How it Changed Everything | 25 May 2026 | 00:49:12 | |
Everyone loves to talk about “freedom” in business until life forces you to find out whether you actually built it. In this episode, Whitney shares the less polished side of entrepreneurship, navigating full-time travel, recovering from a serious car accident, and figuring out how to keep moving when life completely changes your plans. The conversation dives into the pressure business owners feel to constantly perform success online, the fear of sharing more personally, and what it really means to build a business that supports your life instead of running it. Less aesthetic hustle culture. More honesty about resilience, adaptability, and trust. In This Episode, We Cover:
Subscribe to Brand Rescue and connect with Whitney for more direct conversations about building smarter brands and businesses. Connect with Whitney on Instagram | |||
| How This Artist & SAHM Landed a Multi-6 Figure Deal with Outback Steakhouse with Lindsey Jenneman | 18 May 2026 | 00:45:17 | |
“Follow your passion” sounds nice on a Pinterest quote. Building an actual business from it? That’s the part nobody really talks about. Whitney sits down with artist Lindsay Jeneman to talk about turning creative work into a real business, from painting pet portraits to landing international brand partnerships. They get into the messy middle of entrepreneurship: trusting yourself before there’s proof, investing in your growth, and figuring things out while you’re still building the plane midair. This episode is a reminder that most successful businesses aren’t built from certainty. They’re built from consistency, smart risks, and deciding to take yourself seriously before everyone else does. In This Episode, We Cover:
If you enjoyed this episode, subscribe, leave a review, and connect with Whitney Lee for more direct conversations about branding, business, and building something that actually lasts. Connect with Whitney on Instagram | |||
| Should You Do Pro Bono Work? | 11 May 2026 | 00:16:00 | |
There’s a common belief that pro bono work is either “good exposure” or a total waste of time. In reality, it’s neither, unless you’re being intentional about it. Otherwise, it just becomes unpaid work that quietly eats your bandwidth. Whitney breaks down how solopreneurs and small business owners can approach pro bono work strategically, so it actually supports growth instead of distracting from it. The goal isn’t to say yes more often, it’s to know when it genuinely benefits your business long-term. She also unpacks how easy it is to fall into overworking for free under the idea of “building your portfolio,” and why that mindset needs boundaries if you want to scale sustainably. In This Episode, We Cover:
If this episode made you rethink free work, subscribe, leave a review, and share it with someone stuck in the “just take the opportunity” cycle. Connect with Whitney on Instagram | |||
| How Her Company Got Featured on Real Housewives with Chelsea Gaytan | 04 May 2026 | 00:33:38 | |
Most people think luxury event businesses grow through perfect aesthetics and word-of-mouth. Chelsea Gaytan’s journey shows it’s not just about being talented, it’s about being seen in the right rooms, in the right way. Chelsea went from corporate America and working as a flight attendant to building a successful wedding and event planning business by getting intentional about PR, partnerships, and visibility. Not passive exposure, but strategic positioning that actually attracts high-end clients. In this conversation, Whitney and Chelsea break down what it really takes to move from service provider to in-demand brand. They unpack how media exposure and relationships can accelerate growth when they’re used with intention, not left to chance. In This Episode, We Cover:
If this episode helped reframe how you think about growth and visibility, make sure you’re subscribed to Brand Rescue. And if you’re listening in, leave a review or connect with Whitney. Connect with Whitney on Instagram | |||
| The One Question That Will Change the Way Your Client/Boss Views You | 27 Apr 2026 | 00:25:02 | |
Most people think PR equals press. More features, more visibility, problem solved. But if you don’t know what that coverage is actually supposed to do for your business, you’re just chasing headlines with no real strategy behind them. Whitney gets into why PR only works when it’s tied to clear goals and how skipping that step leads to results that look impressive but don’t drive growth. It comes down to asking better questions, getting aligned early, and building a strategy that supports the business, not just the ego. In This Episode, We Cover:
If your PR efforts feel busy but not effective, this will reset how you think about it. Subscribe, leave a review, and connect with Whitney for more clear, no-BS business strategy. Connect with Whitney on Instagram | |||
| The most valuable PR that money can't buy with Coley Arnold | 20 Apr 2026 | 00:32:31 | |
Building a business solo might sound impressive, but it’s usually the slowest way to grow. Most founders don’t need more hustle, they need better support and smarter strategy. This episode pushes back on the idea that you have to do everything alone to be successful. Whitney talks with Coley Arnold about her journey from running a vintage market to building Foundress, a community designed to actually support women entrepreneurs. They break down why community isn’t just feel-good—it’s a real advantage when you’re trying to scale. They also get honest about self-doubt, pivots, and building something that’s aligned instead of just impressive on the outside. Because growth that looks good isn’t the same as growth that works. In This Episode, We Cover:
If you’re done trying to do it all alone, this one’s worth a listen. Subscribe, leave a review, and connect with Whitney for more no-BS business strategy. Resources Connect with Whitney on Instagram | |||
| How We went From Small Town Agency to International | 13 Apr 2026 | 00:20:46 | |
Most business owners say they want to grow but they are still making decisions like they are staying small. Playing it safe feels smart until it starts capping your revenue. Whitney breaks down how she scaled her PR agency from a small town business to an international one without waiting until she felt ready. It came down to sharper positioning, smarter investments, and getting honest about the mindset holding her back. She also calls out the beliefs that keep you stuck operating below your potential and what it actually takes to step into bigger opportunities. In This Episode, We Cover:
If you are done playing small, this is your cue. Follow, leave a review, and connect with Whitney for more direct business strategy that actually works. Connect with Whitney on Instagram | |||
| Content Creator vs. Influencer - Which is right for your brand? with Lexi Romano | 06 Apr 2026 | 00:33:47 | |
Most brands don’t have a content problem. They have a connection problem. If your marketing looks polished but still isn’t landing, this episode gets into why audiences trust people over perfectly packaged brand messaging. Whitney sits down with Lexi Romano to talk about what makes content actually work today, from authentic storytelling to better creator partnerships. They break down why so much influencer marketing falls flat, what brands keep getting wrong, and how to create content that feels human without losing strategy. In This Episode, We Cover:
If this episode hit home, make sure you’re subscribed to Brand Rescue and leave a review. For more sharp, honest business strategy, connect with Whitney. Connect with Whitney on Instagram | |||
| Is AI Taking Our Jobs in Marketing & PR? | 30 Mar 2026 | 00:17:13 | |
Everyone’s asking if AI is coming for their job. It’s not, but it is coming for how you do it. If your work is repetitive, it’s already being replaced. The real opportunity is learning how to use AI instead of competing with it. Whitney breaks down what this shift actually means for business owners and marketers. The advantage isn’t in doing more work. It’s in directing better outcomes. AI can execute, but it still needs someone who knows what good looks like. And here’s the bigger shift. Entry level roles are evolving fast. The value is moving away from task execution and toward strategy, oversight, and knowing how to get quality results from AI tools. If you’re not adapting, you’re falling behind. In This Episode, We Cover:
If you’re serious about staying competitive, this is the conversation you can’t afford to skip. Follow the show, leave a review, and connect with Whitney to keep your business sharp and ahead of where things are going. Connect with Whitney on Instagram | |||
| Simple Ways to Grow your Health Practice with Molly Cahill | 23 Mar 2026 | 00:35:05 | |
You don’t have a marketing problem—you have a clarity problem. And for a lot of health professionals, that confusion is quietly costing them clients they already worked hard to get. If your Instagram feels like a chore that isn’t paying off, this conversation will hit close to home. Whitney sits down with Instagram strategist Molly Cahill to unpack what’s actually going wrong for health practitioners trying to market themselves online. Spoiler: it’s not the algorithm. Molly breaks down why so many experts overcomplicate their content, under-communicate their value, and miss the opportunity to turn existing followers into paying, returning clients. They also get into the real business issue most people avoid—retention. Because if you’re constantly chasing new leads instead of maximizing the clients you already have, your marketing will always feel harder than it needs to be. This episode is a reset on how to use Instagram like a business tool, not a guessing game. In This Episode, We Cover:
If you’re tired of posting consistently and still wondering why it’s not converting, this episode will give you a more grounded, strategic way forward. Subscribe, leave a review, and connect with Whitney for more straight-talking conversations about what actually works in business. Connect with Whitney on Instagram | |||
| Two Things Every Business MUST Have to Survive | 16 Mar 2026 | 00:22:45 | |
Most businesses think they have a marketing problem. More ads, more posts, more tactics should fix it… right? Not exactly. The real issue is simpler: people can’t find you—and even when they do, they don’t remember you. Whitney breaks down the two core jobs of any brand strategy: being found and being remembered. She explains how PR and marketing actually work together to build visibility and relevance, why chasing random exposure rarely works, and what it takes to stay top-of-mind in a crowded market. In This Episode, We Cover:
If you enjoyed this episode, subscribe to Brand Rescue so you don’t miss what’s next. And if it changed how you think about visibility, leave a review or share it with another business owner who needs to hear it. In This Episode, We Cover:
If you enjoyed the episode, make sure you’re subscribed to Brand Rescue so you don’t miss what’s next. And if this one gave you a new way to think about visibility and brand strategy, leave a review or share it with another business owner who needs to hear it. Connect with Whitney on Instagram | |||
| The Yin and Yang that the Most Successful Business Owners Have with Kareen Zahr | 09 Mar 2026 | 00:33:57 | |
Leaving corporate leadership for entrepreneurship sounds freeing. But for a lot of founders, it just means swapping one kind of pressure for another. Strategy becomes overwhelming, burnout creeps in, and suddenly the business you built for freedom feels… heavy. In this episode, Kareen Zahr shares how her path from corporate leadership into coaching reshaped the way she thinks about building a business. Her approach blends clear strategic thinking with something most entrepreneurs ignore: the internal work that actually supports sustainable growth. Whitney and Kareen talk about what it really means to operate like a CEO — not just in title, but in mindset and decision-making. From evaluating partnerships to understanding your role as a founder, the conversation digs into the frameworks and self-awareness that help entrepreneurs stop reacting and start leading. In This Episode, We Cover:
If this episode gave you a new perspective on leadership and growth, make sure to subscribe, leave a review, and share it with another business owner who’s figuring this out in real time. You can also connect with Whitney to learn more about Brand Rescue and upcoming conversations with founders doing things differently. All Up In Your Business Podcast Upcoming retreats with Kareen Zahr Connect with Whitney on Instagram | |||
| How to Decide When to Spend vs Save - A Horror Story to Learn From | 02 Mar 2026 | 00:18:06 | |
Cutting expenses feels responsible. Strategic investment feels risky. And too many business owners confuse the two. In this episode, Whitney breaks down the tension between saving money and actually building a business. Because trimming every expense might protect your cash flow today — but it can quietly starve your growth tomorrow. Especially when the first thing to go is marketing. Whitney gets real about social media, content, and why “we’ll focus on that later” is one of the most expensive sentences a business owner can say. She shares practical, cost-effective ways to show up online without burning your budget — and tells a horror story that perfectly illustrates what happens when you don’t. The bottom line? You can’t cut your way to scale. Growth requires intentional investment. In This Episode, We Cover:
If this episode gave you a reality check (the productive kind), make sure you’re subscribed to Brand Rescue. Leave a review, share it with another business owner who needs to hear it, and connect with Whitney for more sharp, strategic clarity on building a brand that actually grows. ------------- Connect with Whitney on Instagram | |||
| How Small Biz Owners Can Get Media Coverage & Own AI w/o an Agency with Rebecca & Katie of PitchWell | 23 Feb 2026 | 00:43:18 | |
PR isn’t what it used to be… and that’s a good thing. 💡 In this episode, Whitney sits down with Rebecca Cafiero and Katie Passarello, the co-founders of PitchWell, to talk about what visibility actually looks like today and how AI is quietly reshaping the entire PR landscape. We’re talking: If you’ve ever wondered how visibility turns into real business growth, this one’s for you. Use Code WHITNEY for 1-month Free of PitchWell Pro! Connect with Whitney on Instagram | |||
| This ONE Marketing Tactic Alone Can Make Any Business Successful | 16 Feb 2026 | 00:16:06 | |
If you could only choose one marketing tactic to drive business success… what would it be? In this episode, Whitney Lee breaks down the difference between marketing tactics vs. strategies before tackling a fun but powerful hypothetical: the single most impactful tactic a business can focus on. Her answer? Customer reviews. Whitney explains why reviews are one of the most influential trust signals in today’s buying journey — often shaping decisions before a customer ever visits your website or walks through your door. She shares real-world examples of businesses thriving (even with imperfect marketing) simply because their reputation and reviews were strong. You’ll also hear practical ways to encourage more customer feedback, how to naturally ask for reviews without feeling pushy, and why reputation management isn’t just a marketing task — it’s a growth strategy. If you’ve been chasing trends and wondering what actually moves the needle, this episode will help you refocus on one of the most powerful and often underutilized marketing tools you already have. Connect with Whitney on Instagram | |||
| How to Make Money on the Internet Without Taking Off Your Clothes with Liz Wilcox, The Fresh Princess of Email | 09 Feb 2026 | 00:31:29 | |
If you’re building your business on social media alone… we need to talk. In this episode, I sit down with email marketing expert Liz Wilcox to break down why your email list might be the most valuable asset you’re not prioritizing and how it can completely change the way you grow your business. We dig into how email gives you direct access to your audience (without fighting algorithms), why engagement matters more than vanity metrics, and how one artist used a simple email list to increase ticket sales and negotiate stronger deals with venues and agents. Whether you run a local business, a personal brand, or an online company, this conversation is all about turning your audience into a community you actually own and can communicate with anytime. ----- ----- Connect with Whitney on Instagram | |||
| The Lie that Loses Biz Owners BIG Money | 02 Feb 2026 | 00:17:07 | |
Outsourcing is not the problem. In this episode, I’m getting honest about one of the biggest mistakes I see business owners make—handing off marketing (or any major function) without a basic understanding of how it works. Not because you should be the expert… but because not knowing anything is how people get taken for a ride. I share real-world examples of businesses that lost time, money, and momentum simply because they didn’t know what questions to ask—or what metrics actually mattered. We talk through why “just outsource it” is bad advice, how to protect yourself when hiring agencies or vendors, and the key KPIs every business owner should understand before signing a contract. This episode is about ownership, integrity, and being an informed leader—not doing everything yourself, but knowing enough to make smart decisions. In this episode, we cover:
If you’ve ever felt burned by a vendor, confused by marketing reports, or unsure whether something “isn’t working” or just isn’t being explained well—this one’s for you. ------ | |||
| Not Your Typical Chat on Content Creation with Matt Stone, Founder of Creator Mode | 26 Jan 2026 | 00:51:07 | |
Content creation isn’t just about posting pretty pictures or hitting “publish” — it’s about showing up, being real, and connecting with people who actually care. In this episode of Brand Rescue, I sit down with Matt Stone, founder of Creator Mode, to talk about how he went from photography to coaching business owners on creating authentic, vulnerable content that builds real connections. We dig into why traditional marketing tactics aren’t enough anymore, how fear often holds creators back, and why building a community of true fans matters more than chasing virality. Matt shares how creating a system for content production can actually make the process less overwhelming, why authenticity drives long-term growth, and how personal development and professional success are intertwined. If you’ve ever struggled with showing up on camera, doubted your story, or wondered how to connect with an audience that actually values you, this episode is packed with practical insights — and some hard truths — to help you step into your Creator Mode. In this episode, we talk about:
------------ Connect with Matt on Instagram ------------ Connect with Whitney on Instagram | |||
| When Print Ads Work (And How to Win With Them!) | 19 Jan 2026 | 00:22:18 | |
Print advertising isn’t dead — but most print ads do fail. Why? Because too many try to do too much. In this episode of Brand Rescue, I’m diving into how to make your print ads actually work. A single, striking image can capture attention faster than any wall of text ever could. I talk about why simplicity wins, how to design visuals that stop people in their tracks, and why QR codes are your secret weapon for giving your audience more information without overwhelming them. If you’re ready to stop creating print ads that get ignored and start designing ones that actually deliver results, this episode is for you. In this episode, we cover:
------------ Connect with Whitney on Instagram | |||
| How She Scaled a Biz in an "Unscalable" Industry with Stacey Poterson, Founder and CEO, Fem Force Shoots | 12 Jan 2026 | 00:29:52 | |
Here’s something we don’t talk about enough: In this episode of Brand Rescue, I sit down with Stacey Poterson, founder and CEO of Fem Force, to talk about how she took an already-established photography business and reimagined it into a scalable model that actually supports her life, her family, and her values. Stacey shares how she went from traditional wedding photography to building Fem Force, a subscription service that gives female entrepreneurs consistent, professional content without the overwhelm. We get into the real behind-the-scenes of growth — the fear that shows up when it’s time to scale, why listening to your customers is what unlocks the next level, and how systems and the right team make expansion sustainable instead of stressful. This conversation is about evolution, not overnight success. It’s about building smarter, not just bigger. -------- Discounted Trial Shoot with Fem Force Connect with Stacey on Instagram Connect with Fem Force on Instagram | |||
| 2026 Marketing Will Not Look Like 2025: Here's Why | 05 Jan 2026 | 00:23:23 | |
If your marketing feels like it’s working harder than it should… we need to talk. Because here’s the truth: marketing in 2026 is not going to play by 2025’s rules, and if you’re still thinking about marketing the same way, you’re going to feel stuck fast. In this episode, I break down why visibility is the real currency of marketing and why so many brands are building beautiful “marketing machines” that never actually turn on. We talk about what visibility really means, why PR, SEO, and social media are no longer optional, and how getting in front of the right people is what fuels everything else. I’m walking you through how I think about marketing as a machine and why visibility is the coin you have to put in before expecting anything to come out. If you’ve been wondering why your marketing isn’t converting, isn’t growing, or feels like it’s missing something… this episode might be the missing piece. ---------- Connect with Whitney on Instagram | |||
| The Dirty Secret Behind Most Online Marketing Courses | 15 Dec 2025 | 00:20:10 | |
Let’s talk about the absolute explosion of online marketing courses. If your Instagram feed is full of “six-figure frameworks” and “plug-and-play strategies,” this episode is for you. In this episode, I’m breaking down why so many marketing courses, especially the ones sold by Instagram coaches, don’t actually work for small business owners. Most of them are cookie-cutter by design and ignore the very real nuances that make your business… yours. I talk about why marketing isn’t a one-size-fits-all situation, why implementation matters more than theory, and why clear messaging is often the missing piece when people say, “I tried everything and nothing worked.” I also share how to think critically before investing in another course and when personalized guidance can make a much bigger impact than another digital download. Before you click “enroll,” do yourself a favor and listen to this episode first. ------------------- Connect with Whitney on Instagram Connect with Whitney on LinkedIn | |||
| Email Isn’t Dead - You’re Just Doing It Wrong with Allison Hardy, Email Expert | 08 Dec 2025 | 00:32:26 | |
If you think email marketing doesn’t work anymore, this episode is about to call you out. Whitney Lee and marketing expert Allison Hardy dive into one of the biggest misconceptions in the industry: email isn’t the problem, your confidence is. They break down why so many business owners are scared to sell, how that fear shows up in their messaging, and why email is still one of the most powerful tools you have. This conversation is all about stepping into your space, owning your offer, and being unapologetic about selling. Because confidence isn’t optional in marketing, it’s a strategy. -------- Connect with Allison on Instagram | |||
| ADVERTISING TALK: Are Billboards a Good Investment for Your Business? | 01 Dec 2025 | 00:17:47 | |
Think billboards are outdated? Think again. In this episode of Brand Rescue, Whitney Lee gets brutally honest about advertising strategies and why so many businesses waste money by spreading their budget too thin. She breaks down when billboards actually work, when they don’t, and how to blend traditional and digital marketing for real results. Whitney shares the exact scenarios where billboards shine, like helping customers find a hidden location, promoting new businesses, or boosting awareness for local events. She also covers the biggest mistakes people make in billboard design, the six-word rule you should never break, and why billboards are about visibility, not education. If you’ve ever wondered whether a billboard is worth the investment, this episode is your guide to making smart, strategic advertising decisions that support your overall marketing plan. 🎧 In this episode:
--------------- Connect with Whitney on Instagram | |||
| How a Change of Environment Can Grow a Diamond with Margot McNaull, Founder and Designer, By Margot Fine Jewelry | 24 Nov 2025 | 00:34:56 | |
In this episode of Brand Rescue, Whitney Lee sits down with Margo McNaull, the founder and designer behind By Margot, to talk about how a personal jewelry dilemma turned into a thriving business. Margo opens up about leaving her government job, navigating entrepreneurship during the pandemic, and discovering her passion for creating legacy pieces that tell women's stories. From building a niche to building a community, Margo shares how she carved out her place in the fine jewelry world and why focusing on storytelling is the heart of her brand. She also talks about her big move to Nashville, the new opportunities it has created, and what’s next for By Margot. ------------- Stór by Margot Custom Rings & Fine Jewelry | |||
| How to Win on TikTok vs. IG | 17 Nov 2025 | 00:29:08 | |
If you’re posting the same content on TikTok and Instagram and wondering why nothing is working… this episode is calling you out. Today on Brand Rescue, Whitney Lee breaks down the real differences between the two platforms and why your one-size-fits-all strategy is tanking your reach. She explains how TikTok rewards raw, real, fast-paced content while Instagram still wants a curated mix that builds trust over time. Whitney also dives into the rise of TikTok Shopping, why it’s becoming a major revenue driver, and why selling on Instagram feels like pulling teeth. From posting frequency to audience behavior to monetization opportunities, this episode shows you exactly how to stop fighting the algorithm and start using it. ----------- Connect with Whitney on Instagram | |||
| She Got Fired Over a Bra… and Built a Lingerie Empire with Jessica Wenger McPhaul, Founder of Naked Rebellion | 10 Nov 2025 | 00:42:48 | |
She got fired over a bra, and turned it into her life’s mission. In this episode of Brand Rescue, Whitney Lee sits down with Jessica Wenger McPhaul, a fashion industry veteran who turned a moment of exclusion into a movement for representation. Jessica shares the story of a fitting session gone wrong that exposed how deeply the fashion world overlooks women of diverse backgrounds and body types. What could have ended her career instead became the spark that inspired her to build something better: a lingerie brand rooted in inclusivity, awareness, and empowerment. From color ranges that actually match real skin tones to the emotional impact of feeling seen, Jessica and Whitney unpack what it takes to create products and brands that truly represent everyone. --------- | |||
| 2 Reasons Why Your Advertising is Failing | 03 Nov 2025 | 00:21:25 | |
You launched an ad, spent your hard-earned cash… and nothing happened. Sound familiar? In this episode of Brand Rescue, Whitney Lee calls out two of the biggest mistakes small business owners make when it comes to advertising. She explains why successful campaigns often take multiple tries, how to craft messages that actually land, and what it really means to “target the right audience.” Whitney also digs into the psychology behind why people buy, the power of a killer call to action, and how AI tools can help you refine your strategy instead of wasting your budget. If your ads aren’t working, this episode will show you how to turn things around with smarter targeting, clearer messaging, and a little marketing grit. -------- Connect with Whitney on Instagram | |||
| Influencer Nightmare: What We Learned from the Phoenix Bakery that Clapped Back | 27 Oct 2025 | 00:29:19 | |
What happens when an influencer goes way off the rails? In this episode, Whitney Lee breaks down a recent viral clash between a local bakery and an influencer. From miscommunication to public callouts, Whitney unpacks where things went sideways and what both sides can learn from the fallout. Whitney also tackles the difference between media and influencers (they’re not the same), how to handle criticism without burning bridges, and the art of keeping your cool when the comments section catches fire. ------------ Your Marketing Heroes on Instagram | |||
| How to Win at GEO & Become the Authority AI Recommends (Before Your Competitors Do!) with Gloria Chou, #1 AI Recommended Small Biz PR Coach | 20 Oct 2025 | 00:33:30 | |
PR is changing and if you’re still pitching like it’s 2015, you’re already behind. In this episode of Brand Rescue, Whitney Lee sits down with Gloria Chou, a former U.S. Diplomat turned PR powerhouse, to talk about how small businesses can actually get seen in the new media landscape. They dig into what’s working (and what’s not) when it comes to earning real visibility, standing out in an AI-driven world, and pitching your story with purpose. 🎙️ Whether you’re DIY-ing your PR or just trying to figure out where to start, this convo is packed with insights that’ll make you rethink your entire approach to getting noticed. -------------- About Gloria: A former U.S. Diplomat turned small business advocate, Gloria has been featured on more than 100 podcasts, was named “Pitch Writing Expert of the Year” in 2021 by the Influential Businesswomen Awards, and is a Forbes Next 1000 honoree. Beyond PR, she’s passionate about creating spaces where founders feel seen, supported, and celebrated. You can often find her on Instagram @gloriachoupr speaking unapologetically about her values, her healing journey with psychedelic plant medicine, and sharing resources for building visibility that removes gatekeeping and breaks outdated rules. -------------- Important Links: Get Featured In Gift Guides + Dominate AI Search Connect with Gloria on Instagram Connect with Gloria on LinkedIn Connect with Whitney on Instagram Connect with Whitney on LinkedIn | |||
| This Form of Advertising is Making a Major Comeback | 13 Oct 2025 | 00:21:18 | |
💸 Think advertising is dead? Think again. In this episode of Brand Rescue, Whitney Lee breaks down where smart business owners are putting their marketing dollars right now—and why old-school tactics might be making a serious comeback. From budget strategy to creative execution, Whitney shares the kind of insight that’ll make you rethink how you’re getting in front of your audience. 🎧 Tune in for a reality check on what’s really working in advertising today—and how to make sure your money’s actually doing its job. --------- Connect with Whitney on Instagram Connect with Whitney on LinkedIn | |||
| The Secret Playbook Schools Need to Nail Their Messaging and Further Their Mission with Bobby Parker, Founder of Parker Gene Creative | 06 Oct 2025 | 00:41:37 | |
From the classroom to the comms room—this week’s guest knows a thing or two about getting a message across. Whitney sits down with Bobby Parker, founder of Parker Gene Creative, who went from teaching lessons to teaching schools how to actually communicate. They dive into the wild world of education marketing—where every message has to speak to parents, students, teachers, and sometimes the whole town. Bobby shares how crisis comms can make or break a school’s reputation, what most schools get wrong about storytelling, and how his TEACH framework is changing the way education pros think about PR. 🎤 Spoiler: great communication doesn’t just fill seats—it shapes futures. Whether you’re in education, nonprofit work, or just love a good brand rescue story, this episode will make you see school PR in a whole new light. --------- Connect with Bobby on LinkedIn --------- Connect with Whitney on LinkedIn | |||
| The Silly Advertising Mistakes That Are Costing You $$$ | 29 Sep 2025 | 00:30:17 | |
🚨 Hot take: not running ads might be the most expensive mistake your business is making. In this episode of Brand Rescue, Whitney cuts through the noise on paid advertising—calling out the four boneheaded moves that are draining wallets and stunting growth. (Don’t worry, if you’ve made one of these mistakes… you’re in good company.) From why “dabbling” in ads is a total waste, to how negotiation can change the game, Whitney dishes out some tough love every brand needs to hear. ⚡ Spoiler: ads aren’t just about quick sales—they’re about building something bigger, longer, and way more profitable. ------------ Connect with Whitney on Instagram | |||
| How to Still Get Free Press Coverage in an Ever-Changing AI World with Brett Farmiloe, Founder of Featured.com and CEO of HARO | 22 Sep 2025 | 00:37:38 | |
🎙️ Buckle up, because Whitney’s sitting down with a guy who basically went from running a marketing agency to steering two media powerhouses you’ve definitely heard of: Featured.com and the newly revived HARO (yep, that HARO). Brett Farmiloe drops into Brand Rescue to talk about what it’s like breathing new life into a platform that connects journalists with sources, why trust in media is more important than ever, and how AI is both shaking things up and holding the door open for new opportunities. But it’s not just all SaaS talk and buzzwords. Brett keeps it real about the messiness of transitioning from agency life to building a tech platform, finding that elusive product-market fit, and why sometimes success comes down to doing one thing really, really well. 👉 Curious about where journalism, AI, and media are headed? Or maybe just want a behind-the-scenes look at what it takes to run two big-name platforms without losing your mind? This episode’s got your name on it. ------- Featured.com -------- Connect with Whitney on LinkedIn Connect with Whitney on Instagram | |||
| The #1 Strategy That is Taking The Marketing World by Storm | 15 Sep 2025 | 00:21:29 | |
Here’s the deal: people don’t want to buy from faceless logos anymore—they want to buy from humans. In this episode, we're breaking down why thought leadership isn’t just some fluffy buzzword, but the make-or-break factor for connecting with millennials and Gen Z. We’ll get into how to humanize your brand (without cringey corporate-speak), how to actually build trust in a world of nonstop scrolling, and why aligning your values with your audience isn’t optional anymore—it’s survival. From hospitality to tech, retail to real estate, this episode is your no-BS guide to making thought leadership work for your business. ---------- Connect with Whitney on Instagram | |||