If you offer sales through coupons and promotional discounts, you might worry about creating a sales spiral where customers start to expect sales.

But JC Penney put this to the test, and what they found serves as a great case study for any brand or business owner wondering what role sales should play in their pricing and marketing strategy.

Watch on YouTube/Grab Sources:  https://youtu.be/TIsCySxasgY
Read on Blog: https://kattwagner.com/should-you-offer-coupons-discounts-sales-strategy-case-study/

Let's look at the psychology of discounts.

Key takeaways on pricing strategies for small business brands:

💡The Hype of a Good Deal:
People like finding good deals. 
When they do, they tell others, giving free promotion to the brand. 🗣️

💡 Price Comparison Psychology:
People check and compare prices online. 
To stand out, offer good prices and extra benefits. 
Also, have good shipping and return policies. 🚚

💡 Consumer Trends Favor Sales Pricing:
People might spend less soon. 
They're looking for good deals and saving money. 
Offer good discounts to attract these shoppers. 🎯

💡 Ads & Segmentation Can Help You Run Selective Promotional Offers:
Companies know a lot about people now. 
You can use this to show ads to specific audience segments at specific times. 
Special deals make people decide faster. ⏰ 

Brands don't need sales all the time, just at the right times and with a value their target audience will see.

Connect with me:

Website: KattWagner.com

YouTube: https://www.youtube.com/@brandhacking

Facebook: https://www.facebook.com/KattWagnerNY

Instagram (NEW): https://www.instagram.com/marketingkatt/

Twitter (NEW): https://twitter.com/brand_hacking

LinkedIn: https://www.linkedin.com/in/kattwagner/

Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537

Facebook Group: https://facebook.com/groups/brandhackinggroup

Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking

Let's look at the latest marketing news this week. We'll summarize news and share tips as they relate to SEO, Social Media, Branding, and Business.

You can also watch this week's marketing news on YouTube: https://youtu.be/D5V0eo4_Mbw

0:00 Marketing News This Week November 2023
0:46 Google AI Bard and Fraudulent DMCA Lawsuits
6:59 Google Chrome Getting Rid of Third Party Cookies for Advertising
8:37 New YouTube Updates: AI Comment Summaries andAsk Button
19:44 The Facebook Mobile Browser Update For Link History
22:12 Buying a Business: What to do with two websites, reviews, and Google Business Profiles?

Check out last week's YouTube Updates: https://www.youtube.com/watch?v=miLjd8tYkEU&t=390s

Check out Jenny Hoyos' interview on Creator Science: https://youtu.be/As7abwNhG7Y?si=b6eGEqOwFuEDcI2_

For further reading and links on stories:
Google files lawsuits against AI chatbot scammers & false DMCA strikers (includes complaint PDFs from case filings): https://kattwagner.com/google-lawsuits-dcma-bard-scammers-filings

Google Third Party Cookies Phase Out for 2024: https://kattwagner.com/google-third-party-cookies-phase-out-2024/

YouTube Ask Button & Comment Summaries AI https://kattwagner.com/youtube-ask-button-comment-summaries-ai/

Facebook Adds Link History Feature; Updates Mobile Browser https://kattwagner.com/facebook-update-mobile-browser-external-link-history/

31 Tips for Combing Brands, Merging Websites after Buying a Business: https://kattwagner.com/31-tips-combing-brands-websites-buying-a-business/

Connect with me:

Website: KattWagner.com

YouTube: https://www.youtube.com/@brandhacking

Facebook: https://www.facebook.com/KattWagnerNY

Instagram (NEW): https://www.instagram.com/marketingkatt/

Twitter (NEW): https://twitter.com/brand_hacking

LinkedIn: https://www.linkedin.com/in/kattwagner/

Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537

Facebook Group: https://facebook.com/groups/brandhackinggroup

Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking

These episodes get sent out as part of the Brand Hacking Weekly Digest, which also includes real-life copywriting exercises, summaries of the latest platform updates, and brilliant ideas you should know about.  Subscribe on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537


Watch this episode on YouTube: https://youtu.be/SLQkitXObqg

0:00 What will this episode teach me?
0:31 Benefits of Repurposing Content for YouTube Shorts
1:27 Best Practices for High-Performing YouTube Shorts
4:15 YouTube Short Titles vs. Regular Video Titles
5:53 YouTube Shorts Descriptions and Tags
7:02 Effortlessly Repurpose Content for YouTube Shorts
8:11 Myths and Maximizing Reach
10:01 Micro Case Study on New Channel Growth with YouTube Shorts



Join the Brand Hacking Facebook Group:  https://www.facebook.com/groups/brandhackinggroup

Connect with me:

Website: KattWagner.com

YouTube: https://www.youtube.com/@brandhacking

Facebook: https://www.facebook.com/KattWagnerNY

Instagram (NEW): https://www.instagram.com/marketingkatt/

Twitter (NEW): https://twitter.com/brand_hacking

LinkedIn: https://www.linkedin.com/in/kattwagner/

Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537

Facebook Group: https://facebook.com/groups/brandhackinggroup

Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking

Brand Hacking Podcast - Episode 1

These episodes get sent out as part of the Brand Hacking Weekly Digest, which also includes real-life copywriting exercises, summaries of the latest platform updates, and brilliant ideas you should know about.  Subscribe on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537


In this episode of Brand Hack, we break down the difference between hyper-local and local SERPs, what you CAN and CAN'T control about Google's search intent classification, and how you can take simple but POWERFUL action to create local SEO juice for your brand or business.

Timestamps🕑 (Links are for YouTube)
0:00 What is a local SERP?
1:09 How does a local SERP display on Google or Bing?
1:53 What does a hyper-local SERP look like on Google and Bing?
3:05 How does Google determine local vs. hyperlocal intent behind search terms?
4:34 Actionable steps for hyperlocal and local SEO that help Google
5:46 Using image SEO for hyper-local SERP visibility
6:30 Optimize your Social Profiles and Posts for local visibility
6:59 What if my business doesn't have a physical location for Google?

Written Guide: https://kattwagner.com/how-to-show-up-in-local-search-results-google-tips

Watch this episode on YouTube: https://www.youtube.com/watch?v=vglOQPrOh94

Join the Brand Hacking Facebook Group:  https://www.facebook.com/groups/brandhackinggroup

Connect with me:

Website: KattWagner.com

YouTube: https://www.youtube.com/@brandhacking

Facebook: https://www.facebook.com/KattWagnerNY

Instagram (NEW): https://www.instagram.com/marketingkatt/

Twitter (NEW): https://twitter.com/brand_hacking

LinkedIn: https://www.linkedin.com/in/kattwagner/

Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537

Facebook Group: https://facebook.com/groups/brandhackinggroup

Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking

Short Inspirational Business Stories to Get You Motivated:
= Aladdin X Suika Game

WATCH on YouTube: https://youtu.be/nVvXWx9KsO0 (Recommended if you want to see some of the creator streams)


In this episode, we look at the history of the Suika Watermelon game, Aladdin X's business and brand strategy, and the lessons for success that can be found in the cool video game value-add they included in their product, the Aladdin PopIn 3-1 Projector.

Timestamps:
0:00 Short Motivational Business Stories for Inspiration: Aladdin X's Suika Game
1:55 What is Suika Game and Who Made It?
4:06 How did Suika Game go Viral? How much money has Suika Made?
6:03 Lessons for Success and Business Strategy from Aladdin X


You can grab Suika Game from the Nintendo store: https://www.nintendo.com/us/store/products/suika-game-switch/

And check out Aladdin X's site here: https://www.aladdinx.jp/

The versions you see in the app store or available by browser are unofficial versions and not affiliated with the company.

Connect with me:
https://www.facebook.com/KattWagnerNY Quick Tips
https://www.instagram.com/marketingkatt/ Carousel Guides
https://www.linkedin.com/in/kattwagner/ Food For Thought
https://facebook.com/groups/brandhackinggroup Join My Free Group (for Q&A and conversation)
https://youtube.com/@brandhacking More Videos (Subscribe before you go!)

If you like inspirational business stories like this, let me know on any of the channels above!

Disclaimer: I am not affiliated with Aladdin X

#businessmotivation #successstories #suikagame

Connect with me:

Website: KattWagner.com

YouTube: https://www.youtube.com/@brandhacking

Facebook: https://www.facebook.com/KattWagnerNY

Instagram (NEW): https://www.instagram.com/marketingkatt/

Twitter (NEW): https://twitter.com/brand_hacking

LinkedIn: https://www.linkedin.com/in/kattwagner/

Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537

Facebook Group: https://facebook.com/groups/brandhackinggroup

Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking

Marketing News Digest: Social Media and SEO News for Week of November 1st

In this marketing news digest, we look at weekly social media and SEO updates worth knowing and share tips for getting the most out of them. This week, we have new AI rules, Gmail announcements, a TikTok and HubSpot collaboration, dozens of new YouTube features, and a cool look at the "Near Me" local SEO trick (and whether or not it actually works). 

View this digest on my blog: https://kattwagner.com/marketing-news-digest-week-of-november-1/

Watch on YouTube instead: https://youtu.be/miLjd8tYkEU

Topics:
0:00 G7 Update on AI Regulations
2:15 Gmail Bulk Email Rules for 2024
4:10 Hubspot Integration for TikTok Lead Generation
6:30 New YouTube Update and Growth Tips 
11:06 Does A Near Me Business Name Really Work? Google SEO Tricks
12:31 BONUS Local Marketing Tips

Connect with Katt on LinkedIn, Facebook, and YouTube
For Consultations and Turnkey services:  https://stan.store/brandhacking

Connect with me:

Website: KattWagner.com

YouTube: https://www.youtube.com/@brandhacking

Facebook: https://www.facebook.com/KattWagnerNY

Instagram (NEW): https://www.instagram.com/marketingkatt/

Twitter (NEW): https://twitter.com/brand_hacking

LinkedIn: https://www.linkedin.com/in/kattwagner/

Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537

Facebook Group: https://facebook.com/groups/brandhackinggroup

Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking

Going viral can HURT your growth on LinkedIn after these new updates | LinkedIn Growth Tips 2023

New changes to the LinkedIn algorithm will make 2023 feel a lot more like the LinkedIn we used to remember. Knowledge and advice will take the forefront as LinkedIn prioritizes key metrics about topics, affinity, and positive signals about insightful content. Listen to this episode to learn all about the why and what of these LinkedIn updates and how to use LinkedIn for marketing and growth effectively. 

Blog Post: https://kattwagner.com/linkedin-algorithm-updates-2023-growth-tips/

Watch this Episode on YouTube: https://www.youtube.com/watch?v=BRc88aNhMrs
 
0:00 How does the LinkedIn algorithm work?

1:07 LinkedIn Growth Statistics - Higher Engagement in 2023

1:54 Get more views on your posts from your followers

2:15 How to get more followers on LinkedIn

2:46 3 Key metrics behind LinkedIn growth

3:49 How to get more engagement on LinkedIn - Best practices & mistakes

6:01 LinkedIn growth hacks - What still works?

These LinkedIn algorithm updates were unveiled in episode 314 of the Problem Solvers Podcast: https://www.entrepreneur.com/listen/problem-solvers 

For more social media marketing tips, news, and case studies, be sure to subscribe! You can also check out previous LinkedIn coaching content in my past videos.

Connect with me:

Website: KattWagner.com

YouTube: https://www.youtube.com/@brandhacking

Facebook: https://www.facebook.com/KattWagnerNY

Instagram (NEW): https://www.instagram.com/marketingkatt/

Twitter (NEW): https://twitter.com/brand_hacking

LinkedIn: https://www.linkedin.com/in/kattwagner/

Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537

Facebook Group: https://facebook.com/groups/brandhackinggroup

Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking

Discover the latest SEO & Digital Marketing news for May 2023, covering updates featuring updates from Google, Microsoft, Bing, Mozilla, YouTube, and the Supreme Court.

This news roundup will help you stay ahead of marketing trends and give you tips and tricks for success in the online marketing world.

Watch on YouTube: https://youtu.be/xV1h5zjitxY
News Topics:
0:00 Introductions
0:27 How to Rank Higher on Google in 2023 (SEO News)
2:17 Q1 Earnings Reflect Search Trends and Consumer Behavior (Google News)
4:22 YouTube Creator Tips & Updates May 2023 (YouTube News)
7:10 Image and Video Are Priority for Search Experience through Bing and Edge Browser (Microsoft News)
7:54 Tackling the Fake Product Reviews Problem (Mozilla Updates)
9:33 New Top Level Domains Open New Domain Name Choices (Digital Marketing)
11:29 Legal News for AI Content: Patents and Trademarks (Supreme Court)


Resources:
🟣My guide on writing for SEO + Social Shareability https://kattwagner.com/social-media-marketing-can-help-seo-index-and-rank/
🟣My 20-Minute Website Setup Guide: https://youtu.be/SjQfumJ9ysY
Try Descript (Video + Podcast Editing with AI tools) https://www.descript.com/?lmref=qB_g7w
Try Canva Pro free: https://partner.canva.com/c/2992110/619765/10068


These News Bites feature a lot of sources and references. Full list here: https://youtu.be/xV1h5zjitxY

Connect with me:

Website: KattWagner.com

YouTube: https://www.youtube.com/@brandhacking

Facebook: https://www.facebook.com/KattWagnerNY

Instagram (NEW): https://www.instagram.com/marketingkatt/

Twitter (NEW): https://twitter.com/brand_hacking

LinkedIn: https://www.linkedin.com/in/kattwagner/

Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537

Facebook Group: https://facebook.com/groups/brandhackinggroup

Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking

This episode is listenable, but if you want to see the example social posts I created for some of the role plays, check out the YouTube video: https://youtu.be/DDXe2WxUqWg

--
I made this Google Trends tutorial to help you:
-Explore practical use cases for SEO and keyword research
-Think creatively when it comes to content planning
-Improve your marketing strategy without paying for tools.

To do this, I'll take you through three marketing role plays to demonstrate how I brainstorm and problem-solve different situations for different businesses.
🟣 A local restaurant that just opened up and has a lean marketing budget.
🟣 An e-commerce shop doing product research for a paid ads strategy
🟣 A real estate agent who needs marketing ideas to get social and start networking in the new market they just moved to.

Timestamps:
0:00 Why a Google Trends marketing role play is valuable
2:52 Marketing Role Play 1: Using Google Trends as a Local Business (Restaurant Marketing Ideas)
10:24 Marketing Role Play 2: Selling niche products online with paid strategy (Google Ads and Product Research)
14:48 How to use Free Keyword Research Tools to validate Google Trends
(Ubersuggest Product Research)
20:35 Marketing Example 3: Real estate role play as a new agent in a new market looking to build referral network

LINKS & RESOURCES

Written Guide (Includes 10 Freelance Ideas + 10 more practical use cases for Google Trends) https://kattwagner.com/how-to-use-google-trends-research-content-examples

Book a 1-on-1, subscribe to my Newsletter, or join my Facebook Group: https://stan.store/brandhacking

Watch my Canva AI tutorial (10 tools!): https://youtu.be/S3zs1tRrPVc

Try Canva PRO Free for 30 days https://partner.canva.com/c/2992110/619765/10068

My favorite Keyword research tool lately:
https://lowfruits.io/?via=katt (Use it to plan content that you're VERY likely to rank for!)

My favorite Video/Podcast all-in-one editor: https://www.descript.com/?lmref=qB_g

Connect with me:

Website: KattWagner.com

YouTube: https://www.youtube.com/@brandhacking

Facebook: https://www.facebook.com/KattWagnerNY

Instagram (NEW): https://www.instagram.com/marketingkatt/

Twitter (NEW): https://twitter.com/brand_hacking

LinkedIn: https://www.linkedin.com/in/kattwagner/

Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537

Facebook Group: https://facebook.com/groups/brandhackinggroup

Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking

Tune in each week for small business news stories and 2023 social media trends so you know how to stay ahead of the competition.

LinkedIn Collaborative Articles, Bing Local Ads, and more March 2023 social media and SEO trends

Watch on YouTube: https://youtu.be/npksjuV9rPw
My NewsLetter (LinkedIn): https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537

LinkedIn caught my eye out of all the social media trends this week. I think they are leading the race with all the digital marketing trends centered on AI because they are looking for ways to bring AI and creators together, not into competition. What do you think?

Timestamps:
0:00 LinkedIn Tips 2023: How to Use Collaborative Articles
1:28 YouTube reverses profanity policy
2:37 Facebook's Meta Identity Crisis and Generative AI Goals
3:47 Bing Search Launches Local Ads for Paid Strategy
4:30 Bionic Reading Trends on Twitter

Is Bing paid advertising one of your marketing strategies for your small business? What other business growth ideas are on your mind this week?


Tune in for more on the latest digital marketing trends all 2023!





---
Links and Resources:

LinkedIn Skill Pages List (Will be tied to this page when fully launched, so follow it): https://www.linkedin.com/showcase/linkedin-skill-pages/posts/

Meta Brand Mission Survey: https://mixed-news.com/en/meta-around-half-of-employees-do-not-understand-the-metaverse/

Facebook Make-A-Video tool: https://makeavideo.studio/

Bionic Reading Text Converter: https://app.bionic-reading.com/

Canva Pro Free Trial
https://partner.canva.com/c/2992110/619765/10068
Try it for 30 days - Create graphics for your new website and use their Magic Write to help you write catch headlines.

Jasper.ai ChatGPT Templates
https://www.jasper.ai/free-trial?fpr=katt
Claim 10,000 Words Free with my promo code - Kick the writer's block and get your website copy and content flowing.

Brand Hacking Facebook Group:

Connect with me:

Website: KattWagner.com

YouTube: https://www.youtube.com/@brandhacking

Facebook: https://www.facebook.com/KattWagnerNY

Instagram (NEW): https://www.instagram.com/marketingkatt/

Twitter (NEW): https://twitter.com/brand_hacking

LinkedIn: https://www.linkedin.com/in/kattwagner/

Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537

Facebook Group: https://facebook.com/groups/brandhackinggroup

Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking

In this episode, we're diving into the latest LinkedIn updates for 2023 and how they can help boost your professional presence on the platform.

(P.S. Last week's episode was video-only and is available on YouTube! It's a walkthrough of setting up a website from domain registration to live on WordPress! You can watch that episode here: https://www.youtube.com/watch?v=SjQfumJ9ysY)

From improved SEO for articles and newsletters to new features that allow you to optimize your Activity section and create more personalized content, there's a lot to explore. 

We'll also discuss how these updates might be an indication of how LinkedIn is curating more first-person content as AI technology continues to develop. 

And to top it off, you can grab 15 compelling calls-to-action for encouraging readers to subscribe to your LinkedIn newsletter using the link below!

Whether you're a seasoned LinkedIn user or just starting out, you won't want to miss this episode. Tune in now to learn how to make the most of LinkedIn in 2023!

TimeStamps (YouTube Links)
0:00 Summary of LinkedIn 2023 Updates
0:48 How to edit SEO titles and descriptions in LinkedIn Articles
1:33 Creator Analytics, Tools and Where to turn Creator mode on
2:21 How to Schedule Article Post on LinkedIn to Publish Later
3:07 One-click Subscribe Link and Button for LinkedIn Newsletters
4:13 LinkedIn Article SEO and On-Platform Search Results
5:10 Hashtag limit for LinkedIn Articles Best Practices


Watch on YouTube
https://youtu.be/-vxoIQRcN3E

Grab 15 CTA Ideas for your LinkedIn Newlestter Subscribe Link: https://kattwagner.com/linkedin-seo-updates-2023-newsletter-vs-articles/#15-call-to-action-ideas-for-newsletter-subscriptions-linked-in-tips

Canva: https://partner.canva.com/c/2992110/619765/10068

Facebook Gro

Connect with me:

Website: KattWagner.com

YouTube: https://www.youtube.com/@brandhacking

Facebook: https://www.facebook.com/KattWagnerNY

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Twitter (NEW): https://twitter.com/brand_hacking

LinkedIn: https://www.linkedin.com/in/kattwagner/

Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537

Facebook Group: https://facebook.com/groups/brandhackinggroup

Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking

In this episode, we break down the easiest way to use Canva to create a QR code that's brandable and trackable. You can even make money when people scan your QR codes! Tune in and add this new hack to your brand marketing strategy.

0:00 What is a QR Code
0:52 Ways to use a QR Code for links, PDFs, and more
1:55 How to make a QR Code in Canva Tutorial
3:54 Branding and Tracking QR Codes Easily
6:55 ME-QR vs. Canva QR Code Generator


If you’re on the podcast and want a video walkthrough, click here: https://youtu.be/qH7eLfTwHGs 

Otherwise, use the following steps to find the QR Code generator in Canva:

1. Open a project file in Canva
2. Using the left hand side menu, click the “Apps” tab.
3. Search “QR Code”
4. Choose either
   1. “QR Code” to use Canva’s QR code generator
   2. “ME-QR” to use the ME-QR code generator

NOTE: If using “ME-QR” for the first time, you’ll be prompted to create a sign-in. Once you’ve created an account and created your QR code, you can access it anytime right in Canva!

Grab 25 CTA Ideas to use with your Canva QR Codes: https://kattwagner.com/create-custom-qr-codes-with-canva-free-trackable/

Canva: https://partner.canva.com/c/2992110/619765/10068

Facebook Group: https://facebook.com/groups/brandhackinggroup

Connect with me:

Website: KattWagner.com

YouTube: https://www.youtube.com/@brandhacking

Facebook: https://www.facebook.com/KattWagnerNY

Instagram (NEW): https://www.instagram.com/marketingkatt/

Twitter (NEW): https://twitter.com/brand_hacking

LinkedIn: https://www.linkedin.com/in/kattwagner/

Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537

Facebook Group: https://facebook.com/groups/brandhackinggroup

Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking