Brand Architect – Détails, épisodes et analyse

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Informations techniques et générales issues du flux RSS du podcast.

Brand Architect

Ani Alexander

Business & Entrepreneuriat

Technologie

Fréquence : 1 épisode/12j. Total Éps: 182

At the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities. What’s you’ll have here will help you establish and grow a human brand. And believe me human brands always win!

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Classements récents

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Apple Podcasts

🇨🇦 Canada - marketing
20/08/2025
#81
🇬🇧 Grande Bretagne - marketing
05/03/2025
#90

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

http://www.anialexander.com/facebook
35 partages
http://www.anialexander.com/free
21 partages
http://www.anialexander.com/gethelp
17 partages

http://www.facebook.com/groups/write2bread
14 partages
https://www.facebook.com/groups/357112331027292/
4 partages
https://www.facebook.com/ChangeYourThoughtsToday
2 partages

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Score global : 53%

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Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

Storytelling, Messaging and Positioning with Mark Evans

Saison 1 · Épisode 204

mardi 18 août 2020 • Durée 53:23

In this episodes we discuss:

Importance of the storytelling in marketing
What kind of stories could you tell
The importance of transparency
How to find your differentiator
what is a fractional CMO
The future of work

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Social Media and Online Communities with Felix Sander

Saison 1 · Épisode 203

lundi 3 août 2020 • Durée 41:04

In this episode we talk about

Importance of the online communities
How Appics managed to build such a loyal community
Influencer marketing
Authenticity online
Importance of he cooperation with other partners
Future trends of the social media platforms

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Marketing for Business Growth

Saison 1 · Épisode 192

dimanche 29 mars 2020 • Durée 53:24

Today I spoke with Chris Walker. Chris is the founder and CEO of Refine Labs. Their Revenue Engine Optimization formula helps B2B companies grow revenue, increase pipeline velocity, and lower customer acquisition costs. In this interview talk about - how to start and grow your business - short term focused companies and the power of word of mouth - cold messaging on social and personalization - should you market during the coronavirus crisis - how to re-evaluate and adjust your business for these challenging times

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How to Make Time for Writing

lundi 23 mars 2015 • Durée 50:31

My today's guest is one of my best friends Julie Sheranosher.

Julie was a Captain in the army and had absolutely no choice but to get REALLY good with time management. She found out that she has a talent for understanding people's needs and routines and matching them with custom-tailored time management systems that work for them.

Julie quit the army and became a Time Hacker, helping the highly successful entrepreneurs to reach the NEXT level. She has a blog, 2 podcasts, book and a whole bunch of happy clients.

Today we will talk about how to make time for writing every day and Julie provides us with practical tips of how to make it happen. Below are the highlights of the interview, but as always they don't cover everything we spoke about. That is why I encourage you to dedicate about 50 minutes to listen to the interview itself and learn much more than I covered in the notes.

Highlights

Time Hacking is all about finding how time can work for you instead of the other way around.

It all comes down to finding clarity, focus and priority.

Every single day you get 24 hours no matter what you did with the previous ones. It doesn't matter if you've managed it well or not. You get a new fresh start.

There is no such thing as "I don't have time". Time is not something you have. Time is something you make.

If you want something to happen then you make time for it.

Multi tasking is basically doing more things slower. I am never ever busy. I'm always doing what is the most important thing right now.

I am never busy for anything because it's always my choice.

Changing habits take from 28 to up to 32 days straight. And if you stop in the middle the counter starts from zero and you have to start over again.

If you can't see results and don't see early wins you won't stick with it.

Useful Links Write 2B Read Closed Facebook Group

About Life, Idea Muscle & Failure Porn

mardi 17 mars 2015 • Durée 55:00

Last Chance! The Write 2B Read Master Class starts in a couple of days, so if you are interested to become part of it and publish your book in 8 weeks - hurry up! The Interview I wanted to interview James Altucher since many months already, but the self-doubt, insecurities and other nonsense was keeping me away from connecting with him. Finally, one day I got the courage and wrote him a Facebook message. And I'm glad I did. The reason I wanted to have James on my show was not that he is a famous. If you have followed my podcast you know that I don't choose people who are famous, but people who are interesting to talk to and who are able to provide value to you - my listeners.

I knew that my interview with James would be packed with wisdom and that you'd enjoy it too. For the very few of you, who don't know who James Altucher is - I have included his short bio below for you. James Altucher is a successful entrepreneur, investor, board member, and the writer of 11 books including the recent WSJ Bestseller, "Choose Yourself!". He has started and sold several companies for eight figure exits. He's on the board of a billion revenue company, has written for The Financial Times, The New York Observer, and over a dozen popular websites for the past 15 years. He's run several hedge funds, venture capital funds, and is a successful angel investor in technology, energy, and biotech. He has also lost all his money, made it back, lost it, made it back several times and openly discusses how he did it in his columns and books. Although I encourage you to listen to the interview, because there is no other way to feel the energy and the flavor of our conversation, I have included the important points James mentioned during our talk below for you.

About money and time If I lost $20 I could always make $20 back. But if I lose 20 minutes of my life I will never ever be able to rewind the clock. I will never ever be able to make those 20 minutes back. About the idea muscle Every day I try to exercise my idea muscle so I write 10 ideas a day. About job Job is a very small subset of ways to make a living. Make a living - make a life. Life is much bigger than just the job. About failure There is no such thing as absolute failure. There is too much "failure porn" on the Internet. Much better is to set yourself up in such a way that failure becomes strengthening to you. About life About Abundance About success About publishers About being nervous About being a good writer

Creative Success

jeudi 12 mars 2015 • Durée 40:47

My today's guest is Srinivas Rao. Srini is a bestselling author and the host and founder of The Unmistakable Creative podcast. In this episode we have a pretty unstructured talk about things related to success and creativity.

About expectations

Expectations are killer of joy.

You will never live up to everybody's expectations.

Part of what kills our ability to so things is that we have these lofty expectations and when we don't - suddenly things are lot easier.

There is a beauty about being a beginner and not having an audience and not having anybody reading yourself. There is something very liberating about that.

About feedback

Feedback can become whole other form of addiction.

We're culturally conditioned to seek praise and avoid criticism.

About the audience

We've kind of really gotten obsessed with growing the audience - almost to a fault. And the challenge with that is that we're trying to do work that is designed to build audience as opposed to work that is designed to strike a cord or touch someone's heart.

Biggest lesson

It doesn't stop after you had first level of success. That's not where it ends.

What helps creativity

Being away from the computer. The key is shutting down every digital distraction.

What kills creativity

One thing that kills creativity is comparison.

About books

"Where my work started to improve and change is when I stopped reading books about social media and blogging. Once I literally stopped reading any books about marketing or online marketing or social media and then my work got significantly more interesting and better."

Write 2B Read Closed Facebook Group

Please feel free to join me and other Write 2B Read podcast listeners at our Facebook group.

Content Marketing Insights

lundi 9 mars 2015 • Durée 45:21

My today's guest is Ryan Hanley. He helps brands and businesses find their audience, tell their story and win the battle for attention online. He is also the author of Content Warfare: How to find your audience, tell your story and win the battle for attention online.

What is content marketing?

Content marketing is the process of creating media in the effort to add value to an audience.

About building audience

It's a culture of audience building. You are never not building an audience.

About your book audience

You don't write a book and then go and find an audience. That would possibly be the worst possible thing you could do as an author.

About time

You never gonna find time. [spp-tweet "You either make time or you don't wanna write a book that badly."]

Benefits of the Crowdfunding (besides the money)

it validates the idea
it activates the audience
it is a good accountability tool

Drawbacks of the crowdfunding

With crowdfunding your core audience has already bought the book. So you have to sell the book twice: once to those who will fund your book and once again when it is published.

Those who back up your campaign will not be part of your Amazon sales and therefore contribute to your book's bestselling rankings.

Good News

Ryan raised $10K with his crowdfunding campaign and it took only 147 people to fill that campaign. This means that you down need huge audience - all you need is couple of hundred people, who are willing to invest in you.

Useful Links

Ryan Hanley's website

Content Warfare (Ryan's book)

Write 2B Read Closed Facebook Group

Horror is Like Pizza

jeudi 5 mars 2015 • Durée 45:29

My Today's guest is James Thorn. J. Thorn is a Top 100 Most Popular Author in Horror, Science Fiction, Action & Adventure and Fantasy (Amazon Author Rank). He has published over one million words and has sold more than 130,000 books worldwide. In March of 2014 Thorn held the #5 position in Horror alongside his childhood idols Dean Koontz and Stephen King (at #4 and #2 respectively).

James believes that reading dark fiction can be healing. James admires strong people who are not afraid to speak their mind.

You can watch this presentation at the Author Marketing live where and find out about all the mistakes he made at the very beginning. You can get more details and contact James through his website.

Impressive Quotes

"I figured out what to do by failing over and over and over again"

"I think talent is overrated. Perseverance is essential in becoming a writer"

"There was a moment when I was sitting at my desk and had my finger on a delete button on a title at KDP"

"Horror is like pizza"

"I like my books to be escape for people"

"Even the best book is gonna get really harsh criticism"

"Reviews are for readers. It's readers' space and authors should stay out of it"

Advice from James

[spp-tweet "When you are starting just write the story you wanna read."]

Writing a novel is a long lonely process and if you are not really excited about what you're doing - it's gonna be hard.

If you can't take criticism or you can't accept rejection writing is not the business for you.

[spp-tweet "You have to keep writing and you have to keep growing."]

If you give up easily you're not gonna be successful writer because there are way more rejections than there are rewards in this business.

Write 2B Read Closed Facebook Group

Writing Biographical Fiction

lundi 2 mars 2015 • Durée 49:12

Neeraj Kumar is an IT Professional based in London. He was born and grew up in India and moved to the UK in 2000.

Neeraj has just launched his maiden Novel called ‘The I.T. Immigrant’, which a biographical fiction.

On this Podcast Neeraj shares some insights about his writing journey, what inspired him to write this Novel and some practical tips and tricks he has applied in his own writing and book promotions. Neeraj can be contacted via his Facebook page

Don't forget to check out the Write 2B Read Master Class

You can get all the details and reserve your spot here

The Master Class starts on March 20 and the group will be limited to 25 people.

25 people only because I want to ensure that I have enough time to provide you with the personal support, encouragement and over the shoulder guidance on top of the knowledge you’ll be getting.

Please do not hesitate to contact me and ask anything you need to know but could not find on the website.

I will be more than happy to meet you in the class.

Let’s share your story with the world!

Write 2B Read Closed Facebook Group

Please feel free to join me and other Write 2B Read podcast listeners at our Facebook group.

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Unread Story is a Broken Dream!

jeudi 26 février 2015 • Durée 14:20

Today I would like to talk to you about the most exciting and at the same time scariest moment. That is the moment when what you’ve been working on for a while is put out to the word.

Many of my guests have mentioned that the biggest challenge that writers are facing is hitting the publish button.

Many writers complete their work and stop there. There are so many amazing stories hidden somewhere in someone’s computer folder or in someone’s drawer.

What makes publishing a book so scary? I can tell my personal opinion. I think that what keeps most of us from putting ourselves out there is the fear of failure. We are afraid to fail publicly. We are afraid that the book won’t be liked, that the book will get bad reviews. We are terrified that people will be asking “so how is your book doing?” and we’ll have to admit that it is not selling…

Besides the emotional pressure we are having with ourselves, by putting our work out there we are putting ourselves in a situation where we also have to deal with others. By publishing our work we kind of give permission to people to read it and later publicly share their opinion about it. The opinion, which can’t be predicted in advance. The opinion which can’t be silenced if it’s not what you hoped for.

So, does it mean that those who hide their writings are right? Well… I don’t think so.

Because along with all the things I said there is another side to this.

What if your book helps someone? What if your book inspires people? What if people need to get the message you’ve shared in the book? What if your writing will help someone escape the reality, forget their problems and re-live the lives of your characters? What if people will actually like it and the book does well?

You know what?

You will never know what will actually happen unless you publish.

So you have 2 choices. Either keep that writing to yourself and keep dreaming seeing your name on book’s cover knowing that the dream will never come true… or collect all the courage you have, take the risk and hit that publish button.

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Brand Architect – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other99+

Amazon79

Facebook8

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other99+

Amazon79

Facebook8