Explorez tous les épisodes du podcast Born to License
| Titre | Date | Durée | |
|---|---|---|---|
| "Mum, I Got the Job! Now Let Me Explain Licensing…" | 01 Mar 2025 | 00:12:27 | |
When I landed my first job in licensing back in 2007, I had no idea I was stepping into a $350 billion industry that most people don’t even know exists. But my first challenge wasn’t negotiating deals or managing brands—it was explaining to my Mum what on earth licensing actually is. In this episode, I take you back to that moment, sitting in my family home in Australia, trying to break down the licensing industry in the simplest terms. What is licensing? Why do brands pay to use characters like Mickey Mouse or SpongeBob SquarePants? And why is licensing the hidden force behind so many of the products we use every day? Whether you’re brand new to licensing or just want a fun, behind-the-scenes look at how it all works, this episode is the perfect place to start. And if you have a burning question about licensing, I want to hear from you! Episode 10 will be a special Q&A where I answer listener questions—so send yours to hello@borntolicense.com, and I’ll do my best to include it in the show. 🎧 Listen now and subscribe on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast platform! 🎙 Born to License – Hosted by David Born 🔹 Learn More about Born to License 🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships 👉 Have a question about licensing? Send it in for our upcoming Q&A episode! 📩 Contact: hello@borntolicense.com 🎧 Subscribe & Follow for new episodes on licensing and the business of IP! | |||
| Welcome to Born to License – Unlocking the Secrets of the Licensing Industry | 04 Feb 2025 | 00:04:43 | |
The world of licensing is all around us—on our clothes, in our kitchens, on our screens—but how much do we really know about how it works? Born to License is here to change that. Join me, David Born, as I take you inside the $350 billion licensing industry, sharing stories from nearly 20 years in the business. In this teaser episode, I’ll give you a sneak peek at what’s to come in Season One, where we’ll break down the fundamentals of licensing, decode industry jargon, and dive into real-life case studies. Whether you’re a brand looking to expand into licensing, a creative entrepreneur, or just someone who’s curious about how iconic characters and brands end up on products, this podcast is for you. Subscribe now and get ready to unlock the power of licensing! 🎙 Born to License – Hosted by David Born 🔹 Learn More about Born to License 🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships 👉 Have a question about licensing? Send it in for our upcoming Q&A episode! 📩 Contact: hello@borntolicense.com 🎧 Subscribe & Follow for new episodes on licensing and the business of IP! | |||