Explorez tous les épisodes du podcast Book Publishing and Marketing Tips for Experts: Author's Edge
| Titre | Date | Durée | |
|---|---|---|---|
| Social Media Engagement: Conversations Over Content | Brooke Sellas [VAULT] | 118 | 02 nov. 2026 | 00:35:51 | |
Social media engagement works best when you prioritize conversations over content volume. Social media strategist Brooke Sellas joins Allison Lane to explain how conversational marketing, social listening, and genuine audience engagement help authors and experts build trust, attract readers, and grow their visibility. Brooke, founder and CEO of B Squared Media and author of Conversations That Connect, explains why posting more isn't necessarily the answer. Learn how to create engaging social media posts, use audience conversations for market research, and turn comments into meaningful relationships. She also shares how to use AI for social media content creation without losing your voice, capture content ideas from everyday experiences, and develop a sustainable social media strategy that doesn't require posting daily. Key takeaways
Episode chapters 00:00 Social media for authors and experts 03:00 Social listening and audience engagement 05:04 Why content calendars create burnout 06:13 Conversations over content 10:13 Why imperfect social media posts can work 13:00 Using AI for social media content creation 15:00 Custom GPTs as creative partners 19:45 Creating posts that encourage conversations 20:09 Turning audience conversations into market research 23:40 Sharing your expert opinions 30:00 Why responding to comments matters 32:00 Building relationships instead of constantly selling 38:00 Making social media more manageable 43:00 Brooke's resources and next steps Resources Brooke Sellas: https://brookesellas.com/ B Squared Media: https://bsquared.media/ Conversations That Connect by Brooke Sellas Allison Lane Literary: https://lanelit.com/ 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Author Branding: Stand Out Before Book Launch | Heidi Yarger | 117 | 26 oct. 2026 | 00:43:14 | |
Learn how author branding helps nonfiction writers and experts create a recognizable personal brand before their book launches. Allison Lane talks with Heidi Yarger, founder of SpitfireGirl, about building a cohesive author platform using brand photography, Canva, mood boards, and AI design tools. Heidi shares practical ways to choose brand colors, create reusable marketing assets, and make your LinkedIn profile, website, and social content feel consistent. Useful for authors and thought leaders who want to stand out without spending hours on design or relying on their publisher to market them. 3 Key Takeaways
Chapters 00:00 Why authors need personal branding 02:09 Meet Heidi Yarger of SpitfireGirl 03:16 What publishers won't do for your author platform 05:38 Building visibility without becoming an influencer 07:30 Choosing professional brand photography 09:22 Creating your personal brand strategy 11:04 Developing a recognizable visual identity 14:10 Essential branding assets for authors 15:13 How to create a mood board and Canva brand kit 17:18 Using real photos to choose brand colors 20:31 Why your author brand shouldn't match your book cover 23:32 Overcoming discomfort with self-promotion 26:13 Creating reusable LinkedIn banners and social templates 28:22 Building a photography and video asset library 30:16 Using AI for author photos and book marketing graphics 33:05 Why brand strategy comes before AI design 36:08 Three things your publisher won't do for you 37:20 Taking the first steps before your book launch Resources Free guide: Your Publisher Won't Do It for You Three ways authors can build their brand and buzz before book launch. https://spitfiregirldesign.com/publisher SpitfireGirl: https://spitfiregirldesign.com/ Canva: https://www.canva.com/ Coolors color palette generator: https://coolors.co/ Likable Badass by Alison Fragale Dream Big and Win by Liz Elting 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Mid-Career Pivot & Reinvention for High‑Achieving Women - How to Outgrow the Life You Built with JJ Flizanes | 24 mars 2026 | 00:32:46 | |
Allison Lane and JJ Flizanes on career reinvention for high‑achieving women. Learn to recognize signals you’ve outgrown a role, reframe your professional identity, and take practical first steps toward a midcareer pivot. Key takeaways: how to spot readiness for change, mindset shifts to move from status to purpose, and tested first actions to explore new paths. Ideal for professionals planning a next chapter who want clear, actionable guidance. They unpack why so many brilliant women hesitate at the exact moment they’re meant to grow, why another credential usually isn’t the answer, and how to recognize when you’re no longer meant to stay where you are. If your career looks good on paper but something feels off, this episode will help you name what’s happening and start thinking differently about your next move. In this episode, you’ll learn:
Resources:
Listen to more episodes of The Author’s Edge for smart visibility, publishing, and platform strategy for women experts ready to go bigger. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| The Secret to Explaining What You Do Clearly with Allison Lane | 26 févr. 2026 | 00:05:31 | |
Your message isn’t too nuanced, it’s just not landing. This episode of the Author's Edge, host Allison Lane explains how experts and creators use a one-sentence "I help statement" to make people get quickly interested. Allison shares a quick action you can take to rewrite your intro and turn confusion into tell me more. Learn when to use outcomes instead of credentials. You can be brilliant and still be unclear. Smart people often describe their roles, titles, and process, but skip the result. That’s why people disengage. In this quickie episode, Allison walks you through a simple one-sentence framework that helps people understand what you do in one breath. Time Stamps: Quick Action: Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Traditional vs. Hybrid vs. Self-Publishing | Trena White | 24 févr. 2026 | 00:39:00 | |
Traditional vs. hybrid vs. self-publishing: Which publishing path is right for your nonfiction book, budget, timeline, and professional goals? Trena White, co-founder of Page Two, joins Allison Lane to explain the differences between traditional publishing, hybrid publishing, and self-publishing, including author costs, creative control, book rights, distribution, and marketing responsibilities. Not all hybrid publishers offer the same services. Some provide professional editing, design, and bookstore distribution. Others offer little more than assisted self-publishing. Trena explains what authors should look for before signing a publishing contract and why choosing a publisher should start with understanding what you want your book to accomplish. They also discuss why your book's market positioning matters before you write, how nonfiction authors can use books to generate speaking and consulting opportunities, and why building your author platform before publication gives you more options. If you're deciding how to publish a nonfiction book, this conversation will help you compare your options and avoid choosing a publishing path that doesn't support your goals. Key takeaways
Episode chapters 00:00 Introduction: Choosing the right publishing path 01:53 Traditional publishing, hybrid publishing, and self-publishing explained 03:27 How hybrid publishing works 04:06 Why hybrid publishers aren't all the same 05:17 Why authors should research the market before writing 06:49 Your book's role in your professional strategy 07:53 Why book marketing starts before the manuscript 09:19 Creating a compelling reader promise 12:35 Why shorter nonfiction books are gaining attention 14:34 The Coaching Habit: A book that sold over one million copies 16:44 Using a nonfiction book to grow a speaking or consulting business 19:30 Why you should build your author platform before leaving your job 22:10 Building a personal website and professional brand 24:10 What publishers look for in an author's online presence 25:21 Publishing timelines and bookstore distribution 27:36 What Page Two looks for in book submissions 28:23 Why a nonfiction book proposal is a business plan 30:42 How selective hybrid publishers evaluate authors 32:08 Book marketing strategies that no longer work 34:25 Why email lists matter for book launches 36:50 Using LinkedIn newsletters to build your audience 37:30 Recommended resources and next steps Action steps
Resources Page Two: https://pagetwo.com/ Page Two submissions: https://pagetwo.com/submissions Write a Must-Read by AJ Harper The Coaching Habit by Michael Bungay Stanier Allison Lane Literary: https://lanelit.com/ Your book is one part of a bigger professional strategy. Choose the publishing path that supports what you want to accomplish next. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| How to Use Speaking Engagements to Earn Trust Fast with Allison Lane | 19 févr. 2026 | 00:07:06 | |
If you’re speaking but not marketing where you spoke, you’re leaving credibility on the table. In this quickie episode, Allison Lane explains why credibility is an asset, not a moment, and how to make it visible where it actually builds trust. Time stamps: Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| SEO for Authors: Digital Presence Fixes that Get You Found with Sandra Scaiano | 17 févr. 2026 | 00:38:27 | |
Your reputation can be rock solid. And still, your online presence can make you look like a side hobby. On the Author’s Edge episode, Allison Lane talks with Sandra Scaiano from The Long Game podcast about building a digital presence that actually functions. Not for vanity. For opportunities. You’ll learn how to build a website that turns curiosity into action. How to create a clean path so people can hire you instead of endlessly picking your brain. And how SEO still matters, even with AI search and answer engines reshaping discovery. What they cover:
Resources Links:
Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Stop Avoiding Visibility: Stand Out Without Feeling Salesy | 12 févr. 2026 | 00:02:51 | |
Visibility gets a bad rap. If you’ve ever thought: “I don’t want to sound salesy,” this Quickie is for you. In this episode of The Author's Edge, host Allison Lane reframes visibility for people who hate performing online. Visibility is not self-promotion. It’s translation. You’ll learn how to make your thinking easier to find and easier to understand, so the right people can benefit from what you already know. What you’ll hear in this episode:
Try this today Free resource Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Grow on LinkedIn Without Posting Daily with Mandy McEwen | 10 févr. 2026 | 00:34:52 | |
Turn LinkedIn comments into real visibility using a simple 3-sentence method you can do in 15 minutes a day. This episode explains how experts and professionals use a strategic LinkedIn commenting strategy to grow their reach without posting every day. If you want to grow on LinkedIn but posting feels like a second job, start with comments.
Links and Resources
Listen now for the LinkedIn commenting strategy that builds visibility, thought leadership, and inbound opportunities without posting every day. 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| How Do I Write a Book If English Isn’t My First Language? | 29 janv. 2026 | 00:06:29 | |
If English isn’t your first language, it’s easy to wonder whether people will trust your writing or take your ideas seriously. In this solo episode of The Author’s Edge, Allison Lane tackles that fear head-on and separates what’s real from what’s holding you back. You’ll hear why perfect English isn’t the standard for credibility, how clarity builds trust faster than polish, and why non-native English speakers often have an advantage when it comes to writing. Allison also shares a simple, repeatable process for getting your ideas out of your head and onto the page without overthinking grammar or sounding like a textbook. This episode is for experts, founders, and professionals who know they have something valuable to say but have been hesitating because English isn’t their first language. In this episode, Allison covers:
Action step: Pick one question people ask you all the time. Record yourself answering it on your phone. Transcribe it, read it once for clarity, and share it. You don’t need perfection. You need a path from your voice to the page. Get Allison's 7 Shifts to Build Your Authority free guide: https://lanelit.com/authority Timestamps
If you know someone who’s been sitting on an important idea because English isn’t their first language, share this episode with them. 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| How to Plan a Career Pivot Without Starting Over with Shannon Russell | 27 janv. 2026 | 00:25:47 | |
You don't have to start at the bottom when you pivot to your dream career. In this episode, Allison Lane talks with business coach, author, and Second Act Success podcast host Shannon Russell about designing a “second act” (or third, or encore career) that honors who you’ve been and who you’re becoming ... and designing a next chapter that builds on your success. Learn how to pivot with confidence, use a 90‑day roadmap, and find time to grow your new business without burnout. Shannon shares practical strategies for finding time to build your business - even in 15-minute pockets of time - and emphasizes the importance of a 90-day roadmap. If you are considering a career pivot, a corporate exit, or an encore career, this conversation breaks down how to gain visibility and authority in a new space without losing the credibility you have already earned. KEY TOPICS DISCUSSED
CHAPTERS 0:00 - Intro: The fear of changing careers 2:15 - Why you don't start at the bottom when you pivot 5:45 - Identifying transferable skills for your new business 9:30 - When to leave a corporate career (The "Why") 14:50 - How to build visibility in 90-day chunks 19:40 - Finding time to work on your business 24:00 - Researching your market before investing 26:30 - How to sign up for Shannon's masterclass Get Allison's free guide 7 Shifts to Build Your Authority: https://lanelit.com/authority Mentioned in This Episode:
🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| How to Choose a Book Topic When You Have Too Many Ideas | 22 janv. 2026 | 00:08:24 | |
Too many book ideas and no clue which one to start with? This episode walks you through a simple, repeatable process to choose a topic that’s both meaningful to you and valuable to your readers. In this quick coaching-style episode of The Author’s Edge, Publishing and Visibility Advisor Allison Lane shows you how to stop overthinking and start validating your ideas in the real world - without asking random people in a Facebook group to “vote” on your book. In this episode, you’ll learn:
🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Building Authority Without Burnout: The Clarity Triad Framework with Dr. Christiane Schroeter | 20 janv. 2026 | 00:36:29 | |
Stop trying to squeeze more hours out of the day... learn how to build authority without the burnout. If you are ready to stop being the "best kept secret" and start building a visible platform that fits your real life, this episode provides the exact strategy to get moving today. What you’ll learn:
Timestamps:
Resources:
🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Do I Need a Ghostwriter? How to Decide Between Hiring One or Building a Better Writing System | Allison Lane | 105 | 15 janv. 2026 | 00:07:07 | |
Solo episode with Allison Lane: a concise guide to deciding whether to hire a ghostwriter or build a better writing system. Allison explains clear signals that favor hiring (time constraints, content polish, delegation) versus signals that favor a DIY system (process gaps, accountability, limited budget). Practical criteria to audit your workflow and choose the right writing help for your book project. Chapters:
If this episode helped you, send it to someone who keeps saying, “I’m not a writer, but I really want to be.” 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Personal Branding & Social Media Strategies for Experts - Build Visibility & Become Unforgettable | AJ Kumar | 104 | 13 janv. 2026 | 00:33:44 | |
Host Allison Lane talks with AJ Kumar about personal branding and social media strategies for experts. Learn why smart professionals struggle with visibility, how to turn your knowledge into a memorable online presence, and which elements of your author platform to prioritize for visibility and influence. Actionable guidance for authors, coaches, consultants, and thought leaders who want to get noticed. Listen: https://www.lanelit.com/blog/the-power-of-presence-social-media-strategies-for-becoming-unforgettable-with-aj-kumar Press play to build your visibility and start showing up like the go-to expert. Resources mentioned:
Key Topics:
🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| One‑Sentence Pitch to Clarify Your Expertise & Build Trust | Allison Lane | 103 | 08 janv. 2026 | 00:06:00 | |
Quick episode: craft a one‑sentence pitch to clarify your expertise, create a simple through line, and build credibility. Allison Lane walks you step‑by‑step to turn multifaceted skills into a repeatable positioning sentence you can use in bios, pitches, and author pages. Ideal for authors and experts who want clearer author positioning and a stronger personal brand. Full notes: https://www.lanelit.com/blog/stop-sounding-scattered-build-one-sentence-that-makes-people-trust-you What you’ll learn:
Timestamps: 00:00 You’re not scattered 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Get Booked to Speak: Why Clarity Beats Fame | Cam Beaudoin | 102 | 06 janv. 2026 | 00:28:52 | |
Cam Beaudoin, founder of The Frequent Speaker, explains why clarity — not fame or polish — is the fastest way to get booked to speak. Allison and Cam break down how to position your expertise for event planners, make your talk easy to understand, and stand out in speaker selection. Listen for practical steps to sharpen your speaker pitch, choose the right stages, and make your expertise irresistible to conference organizers. Resources: Essential Author Bio Package (free) https://www.lanelit.com/package Cam Beaudoin on YouTube https://www.youtube.com/@thefrequentspeaker The Frequent Speaker https://www.thefrequentspeaker.com/ 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Claim Your Domain Name: Why Authors Should Register Their Website Domain Early | Allison Lane | 101 | 01 janv. 2026 | 00:06:31 | |
Allison Lane explains why securing your website domain early matters for your author brand and online identity. Learn the main reason to claim your domain now, how to choose a practical domain, and one manageable next step to lock it in—even if you’re not ready to launch a site. Quick, actionable guidance for authors building visibility and credibility online. 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Book Revenue Streams: How to Turn a Launched Book into Ongoing Income | Karlyn Ankrom | 100 | 23 déc. 2025 | 00:24:58 | |
After your book launch: concrete strategies to turn a book into lasting revenue streams. Allison Lane interviews content strategist Karlyn Ankrom on the content and platform tactics that keep a book working post-launch—for ongoing income, bookings, and long-term authority. Listen for practical steps on repurposing content, audience funnels, and productizing ideas so your published work builds legacy and revenue. Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ - website: https://ohsnapsocial.com/ - on LinkedIn: https://www.linkedin.com/in/karlynankrom/ Chapters: 00:00 Welcome to The Author's Edge 00:21 The Reality After Book Launch 01:40 Keeping Your Message Alive 03:09 Building Trust and Engagement 04:00 Monetizing Your Expertise 05:14 Leveraging Social Media 07:02 Practical Content Strategies 11:12 The Importance of Simplicity 16:39 Steps to Turn Your Message into Revenue 21:42 Final Thoughts and Contact Information 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| LinkedIn Posts: What to Post When You're Afraid to Share - Safe, Professional Ideas | Allison Lane | 99 | 18 déc. 2025 | 00:07:49 | |
LinkedIn posts: short, practical guidance for professionals who feel nervous posting. Allison Lane explains what to share when you don’t want to repost company news, sound self-congratulatory, or risk pushback from a boss or comms team. Learn a simple, safe shift to reframe your work as useful, non-self-promotional content you can publish. Short (8-minute) episode for authors and experts building a platform. Get Allison's free resource "7 Shifts to Build Real Authority: Without Living on Social Media" Chapters:
🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| AI for Experts: Clarify Your Message, Own Your Genius & Amplify Reach | Dr. Angela Mulrooney | 98 | 16 déc. 2025 | 00:24:32 | |
Allison Lane and Dr. Angela Mulrooney explain why accomplished experts freeze when describing their work and how AI can be used as a clarity tool—not a threat. Hear practical steps to own your genius, simplify your message for greater visibility, and use AI to amplify your reach and grow your professional platform. Listen: https://www.lanelit.com/blog/how-ai-helps-experts-amplify-their-message-and-grow-their-reach-with-dr-angela-mulrooney (24:52). Chapters:
Resources Mentioned:
🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| 3 Rookie Mistakes Authors Make on Podcast Interviews and My Quick Fixes with Allison Lane | 11 déc. 2025 | 00:07:54 | |
Are you unintentionally hurting your author visibility every time you join a podcast interview? Most authors think podcasting is audio only, but today’s publishing and book promotion landscape runs on video clips, YouTube episodes, and marketing snippets pulled directly from your interview. If you don’t prepare, you lose opportunities before you even say a word. In this quick episode, you’ll learn simple, inexpensive upgrades that instantly improve how you look, sound, and show up as the expert you are. These small changes can transform your author marketing, book promotion strategy, and overall presence when you're trying to get published. Hit play and get podcast-ready in minutes. Resources:
In this episode, Allison discusses:
If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps the show reach more authors who want to write their book, launch with confidence, and grow their visibility. Share this episode with a friend who’s prepping for their next interview. 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Ditch Predictable Book Events: Modern Book Marketing Strategies with Dr. Deb Miller | 09 déc. 2025 | 00:24:33 | |
Launching a book should be an adventure, not a chore. Allison Lane sits down with marketing expert and memoirist Deb Miller, author of Forget the Fairy Tale and Find Your Happiness. Deb reveals how she transformed traditional, predictable author events into memorable, community-building celebrations. From hosting theatrical readings with student actors to offering free beer at the local pub and partnering with her sorority and universities, Deb proves that fresh ideas spark engagement and book sales. Allison and Deb break down strategies for authors to leverage their networks, set clear goals, and have fun during the launch process. They share marketing wisdom, practical examples, and the importance of hosting mediagenic events that create lasting assets for future promotion. Get Allison’s FREE resource “The Author Event Checklist” at https://www.lanelit.com/checklist2 In this episode, Allison and Deb cover:
Resources Mentioned:
If you’re looking to energize your launch, this episode will help you think outside the box and focus on your strengths. 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Mastering Author Interviews: The 2 Key Questions Every Writer Must Answer | 04 déc. 2025 | 00:10:54 | |
In this episode of Author's Edge, host Allison Lane emphasizes the importance of mastering two key questions that are crucial for every author: 'What is your book about?' and 'How long did it take to write?' Allison explains how to answer these questions succinctly to build visibility and authority, offering tips on reframing responses to turn dull interview moments into engaging conversations. She also highlights the value of clarity in communication and shares her free guide "Essential Author Bio" package at https://lanelit.com/package to help authors craft strong, effective messages. In this episode, Allison discusses:
Resources Mentioned:
If this episode helped you, rate and review The Author’s Edge. Your support helps more authors build visibility with clarity. 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Social Media For Authors: Smarter Posting and Genuine Connections with Katie Brinkley | 02 déc. 2025 | 00:26:19 | |
Social media can feel overwhelming and chaotic, especially for authors building their own audience. Social media expert Katie Brinkley joins Allison Lane to break down the madness and share real, practical advice -- what actually works on social platforms, how to reach the people you want (even if they don’t know you yet), and how to simplify your approach without burning out. If posting feels like a grind, you’ll leave with a new attitude about content, real community-building tips, and clear steps to make your next post count. Plus, Allison Lane and Katie Brinkley show why silent observers might be your strongest supporters. Get Allison Lane’s Free Guide - 7 Shifts to Build Real Authority: https://www.lanelit.com/authority In this episode, Allison and Katie discuss:
Resources:
If this conversation helped you rethink how you show up online, take a minute to rate and review The Author’s Edge. Your support helps more authors build real authority without burning out. 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Allison’s Easy Formula to Write a Strong Review in Less Than 3 Minutes | 27 nov. 2025 | 00:07:43 | |
What if supporting your favorite books and podcasts took only three minutes? Allison Lane breaks down a simple method for writing reviews that boost discoverability, drive author visibility, and help more readers find the work you love. You will learn how online reviews influence algorithms, how they support book launches, and why this tiny habit is one of the most effective ways you can support the creators you appreciate. Listen in and try the method yourself. Featured Topics:
What You’ll Learn:
Resources Mentioned:
If you found these tips helpful, rate and review The Author’s Edge. Your review helps more authors find the show and gives the podcast a real boost in visibility. Feel free to share the episode with a friend who loves books. 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Your On-Ramp to Get Noticed in 2026 | 25 nov. 2025 | 00:13:48 | |
Ready to expand your impact and stop being the best-kept secret? Allison Lane cuts through vague goals and New Year’s resolution fatigue to offer a smarter, practical roadmap for authors and experts. If you want to write a book, reach a bigger audience, or land better speaking gigs, 2026 starts now, and it starts with clear steps, focused tactics, and easy, strengths-based strategies. Allison explains why most resolutions don’t work, why you never actually have “more time,” and how to create momentum without burning out or losing focus. You’ll hear real-world advice for setting specific timelines, finding the right literary agent, becoming a go-to voice beyond your field, and making your message matter. In this episode, Allison covers:
Resources Mentioned:
If you’re thinking about your next chapter and ready to step out of the shadows, this episode will help you trade wishful thinking for a focused, energizing plan, all in true Author’s Edge style. 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| How to Instantly Strengthen Your Message and Remove Weak Words | 20 nov. 2025 | 00:05:59 | |
Strong writing builds trust. But the best message can lose power when it’s cluttered with hesitation words. Allison Lane breaks down the tiny edits that make a big difference in how publishers, media, and readers perceive you. You’ll learn how to remove vague or filler words that water down your authority, and replace them with clear, confident language that connects. Key takeaways:
Watch the full episode to sharpen your message and elevate your author brand. In this episode, Allison covers:
Resources Mentioned:
If this episode helped you strengthen your message, take a moment to rate and review The Author’s Edge on Apple Podcasts or Spotify. Your feedback helps more authors discover strategies for writing, marketing, and launching their books successfully. 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| How to Hook Readers, Agents, and Gatekeepers With Your Pitch | 18 nov. 2025 | 00:09:46 | |
If your book pitch sounds more like your resume than a reason to read, this episode is for you. Most authors, speakers, and consultants make the same mistake: They lead with credentials, context, and passion, and lose the listener before they ever get to the point. Allison Lane shares how to turn your pitch into an authority-building tool that opens doors to book deals, media opportunities, and speaking invitations. You’ll learn how to communicate your message in one clear, compelling line, so agents, journalists, and event planners instantly get why your idea matters. 🎧 Listen now to learn how to pitch your book with clarity, not confusion. In this episode, Allison covers:
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If this episode helped you rethink your book pitch, take a moment to rate and review The Author’s Edge. Your feedback helps more authors discover smart, strategic ways to write, publish, and launch their books successfully. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Expert Advice: Stop Hiding Your Credentials and Start Claiming Your Authority | 13 nov. 2025 | 00:07:50 | |
Are you unintentionally hiding your credibility? Allison Lane breaks down one of the most common mistakes authors and experts make: minimizing their credentials. Whether you’re a PhD, MD, or sought-after speaker or seasoned leader, the way you introduce yourself shapes how people perceive your authority. Learn how to confidently present your expertise in conversations, media pitches, and online profiles, without feeling arrogant. If you’ve ever said, “You can just call me [first name],” this episode will change how you think about visibility forever. Listen now to learn how to claim your title and attract the recognition your work deserves. Allison covers:
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If you found this episode helpful, please rate and review The Author’s Edge on Apple Podcasts or Spotify. Your feedback helps more authors and experts find the show and start showing up with confidence. Share this episode with a colleague who needs the reminder to own their street cred. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| From Invisible to In-Demand: How to Get Visible Without Selling Out with Goldie Chan | 11 nov. 2025 | 00:22:30 | |
You don’t need to fake confidence or chase followers to grow your visibility. In this episode, Allison talks with Goldie Chan, author of Personal Branding for Introverts and often called the “Oprah of LinkedIn,” about how to show up online in a way that feels genuine, warm, and sustainable. They discuss the difference between reputation and personal brand, how to communicate your expertise without ego, and why imperfection makes people trust you more. Goldie also shares how introverts can find their rhythm on LinkedIn – posting content that feels natural and engaging while still expanding their reach. Grab Allison’s free guide: “7 Shifts to Build Real Authority: without playing the influencer game”: https://lanelit.com/authority 🎧 Whether you’re preparing to launch your book or simply ready to stop being the best-kept secret in your field, this episode will help you show up confidently and communicate your value with ease. Watch now to learn how to:
👉 Watch the full conversation and start shaping a brand that reflects who you really are. In this episode, Allison and Goldie discuss:
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If you loved today’s conversation with Goldie Chan, please take a moment to rate and review The Author’s Edge on Apple Podcasts or Spotify. Your reviews help more authors discover how to grow their visibility with integrity and impact. ➡️ Share this episode with a friend who’s ready to get visible, without selling out. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| How to Plan a Year of Social Media Posts That Grow Your Brand | 06 nov. 2025 | 00:06:21 | |
Most authors overthink what to post on social – or miss the moments that matter. In this episode, Allison Lane shares how to simplify your content planning so your posts actually build visibility instead of draining your time. Allison shares a simple, repeatable system for creating meaningful author marketing content without spending hours online. You’ll learn how to use key calendar dates, personal stories, and built-in visibility hooks to grow your audience and attract new readers – all while saving time and creative energy. 🎁 Grab your free “Year of Content” calendar and Trello board - ready to use at https://lanelit.com/content. Tune in to learn how to plan a year of engaging content that keeps your book, brand, and message in front of the right people. In this episode, Allison covers: 00:01 – The universal “what do I post?” struggle Resources Mentioned:
If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge on Apple Podcasts or Spotify. Your feedback helps more authors find the show and grow their own visibility, too. Don’t forget to share this episode with a friend who’s ready to stop overthinking their social media. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| From Newsroom to Novel: How Your Career Experience Makes Your Book Stand Out with John DeDakis | 04 nov. 2025 | 00:30:03 | |
Award-winning journalist and novelist John DeDakis joins host Allison Lane to show how your career, no matter the field, can power your book. From CNN’s breaking news desk to gripping thrillers, John shares how professional expertise makes stories believable, urgent, and unforgettable. Allison and John break down writing techniques for pacing, building suspense, tackling difficult truths, and navigating today’s publishing world. With honesty and wit, they tackle harnessing personal stories, even life’s hardest moments, and blending hard-earned skills into bestselling pages. Allison shares her own real-life experiences to prove that every background can bring something bold to the table. Practical advice on pitching, overcoming imposter syndrome, publishing realities, and finding your writing community rounds out this insightful, encouraging episode. Allison and John cover:
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Listen in to learn how to use your background to make your book stand out, master story structure and pitching, and get honest advice from publishing insiders. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Stop Overlooking Your Success: Learn How to Track, Celebrate, and Own Your Wins | 30 oct. 2025 | 00:09:33 | |
Are you celebrating your own wins or waiting for someone else to notice them first? Allison Lane shares the story behind a major milestone: how The Author’s Edge broke into Apple’s Top 200 marketing podcasts… and why she didn’t even realize it until someone else pointed it out. In fact, the show is now ranked among the Top 5% of all podcasts worldwide. This episode is both a celebration and a wake-up call for every writer, podcaster, and expert building a platform. If you’re serious about growing your author visibility, tracking your wins, and stepping into your next level of success. This episode will remind you exactly why knowing yourself is the foundation of every strong author brand. 🎧 Tune in to learn how to pay attention to your achievements and how that awareness can transform your author career. Allison covers:
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If you loved today’s insights, please take a moment to rate and review The Author’s Edge on Apple Podcasts or Spotify. Your support helps more authors discover practical tools to grow their visibility and confidence. Share this episode with a fellow author who needs the reminder: You are your own best marketer. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| How to Monetize and Turn Your Book into a Six-Figure Income Stream with Julie Chenell | 28 oct. 2025 | 00:27:44 | |
What if your book wasn't the final product, but the first step to a six-figure business? Many authors pour their hearts into writing and publishing a book, only to struggle with author marketing and visibility, wondering if it will ever lead to a real, lasting income. Allison Lane and Julie Chenell dive into a new path for authors, one where your book becomes a powerful tool for a scalable business, not just a one-time sale. Julie, a digital marketer who built a multi-million dollar business without a book, shares her framework for finding your readers and monetizing your expertise without guesswork. This is a must-listen for anyone who wants to write a book, launch a book, or publish their work with a clear strategy for success and sustainable income. In this episode, Allison and Julie discuss:
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If you enjoyed today's episode and learned something new about building your author platform, please take a moment to rate and review The Author's Edge. Your support helps us reach more authors and helps us on our mission to help authors make more money from their books. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Author Marketing Made Simple: Systems That Save Time and Keep You Visible with Allison Lane | 23 oct. 2025 | 00:08:07 | |
How can you get more done? Allison Lane reveals her no-nonsense approach to productivity for authors, leaders, and entrepreneurs who feel overwhelmed by never-ending tasks. She walks through her personal framework for getting everything done without burning out, missing deadlines, or losing precious writing time. With lots of real-life examples, Allison shows how ditching busy work, building repeatable systems, and knowing when (and how) to delegate can totally change your workflow. Allison also calls out common mistakes, explains her favorite tools, and emphasizes the one thing nobody else can do for you: write your book. If you're ready to spend less time tinkering and more time sharing your ideas, this episode is for you. In this episode, Allison covers:
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Ready to get more done without burning out? Tune in to this episode of The Author’s Edge and learn how to use systems, delegation, and templates to keep your author activities running smoothly. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Visibility, Turning Life Into Story, and the New Rules of Book Marketing with bestselling author Arielle Ford | 21 oct. 2025 | 00:25:41 | |
What happens when a bestselling nonfiction author and world-renowned publicist decides to write her first novel? Allison Lane welcomes her client and friend, Arielle Ford, a celebrated author of The Soulmate Secret and Turn Your Mate Into Your Soulmate, and now a novelist with her debut, The Love Thief. Arielle shares how a real-life experience inspired her first novel, what she learned about the steep differences between writing nonfiction and fiction, and why book marketing today requires authors to build visibility long before their launch. Together, Allison and Arielle share the biggest mistakes authors make, the role of platform in publishing, and how to market your book without burning out. Discover how to turn life into a story, connect with readers, and approach your author journey with confidence. In this episode, Allison and Arielle discuss:
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If you enjoyed today’s conversation, please take a moment to rate, review, and share The Author’s Edge. Your support helps more authors learn how to publish, launch, and promote their books successfully. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Pitch Your Potential: The Secret to Unlocking Your Career with Dr. Vicki Johnson | 14 oct. 2025 | 00:28:43 | |
Are you dreaming of a book deal, a keynote speech, or a fellowship but feel like those opportunities are out of reach? What if the secret to getting published and boosting your author visibility has nothing to do with your social media metrics or resume? This episode is all about reverse engineering your author marketing to get chosen for the rooms you belong in. Join host Allison Lane and guest Dr. Vicki Johnson, author of Pitch Your Potential, as they reveal the biggest mistake authors make when pitching themselves and the mindset shift you need to make to land your dream opportunities. You'll learn how to stop comparing yourself to others, overcome imposter syndrome, and get clear on your mission so you can attract the right opportunities without guesswork. Tune in to discover how to create a compelling vision of your future and unleash your full potential. In this episode, Allison and Dr. Vicki discuss:
Dr. Vicki Johnson, a speaker, author, and four-time fellowship winner, helps ambitious professionals secure elite opportunities by teaching persuasive communication strategies. As the founder of ProFellow and a social entrepreneur, her methods have helped her community win over $500 million in merit-based funding awards. Resources Mentioned:
If you found value in today's episode and feel inspired to go bolder in your author journey, please share this with a fellow author who needs this message. Don’t forget to rate and review the podcast; your support helps us reach more authors just like you. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| 5 Proven Ways to Land High-Impact Podcast Interviews with Alice Draper | 07 oct. 2025 | 00:27:34 | |
What if the fastest way to grow your author visibility had nothing to do with social media? Allison Lane is joined by podcast pitching expert Alice Draper, who shares why landing podcast interviews is one of the most effective book promotion strategies for authors. And how you can start pitching yourself even if you don’t have a book yet. If you want to reach more readers, position yourself as an authority, and make podcast guesting part of your book launch strategy, this episode is packed with practical insights you can apply right away. Tune in and learn how to pitch smarter, show up better, and grow your audience through podcasts. In this episode, Allison and Alice discuss:
Alice Draper is the founder of Hustling Writers and host of My Rejection Story, where bestselling authors share how setbacks shaped their success. She’s on a mission to make publicity accessible, has placed clients on top 0.5% podcasts, and her work appears in HuffPost, Business Insider, VICE, and Refinery29. Resources Mentioned:
If you enjoyed today’s tips, please take a moment to rate, review, and share The Author’s Edge. Your support helps us reach more authors who want to market their books with confidence and clarity. 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| From Corporate Life to Book Coach: Getting Book Deals + Building Platforms with Allison Lane | 30 sept. 2025 | 00:27:33 | |
In this episode of Author’s Edge, host Allison Lane swaps seats and becomes the guest. Interviewed by Victoria Meyer, host of The Chemical Show, Allison shares how her 25+ years in global brand marketing with companies like Unilever, Burt’s Bees, and The Body Shop shaped her approach to helping authors land book deals, launch bestsellers, and build platforms that last. She breaks down everything from the role of a book proposal to the reality of author-led marketing. You’ll discover why writing a full manuscript isn’t the first step to landing a book deal, what agents and publishers really want to see, and the proven steps Allison uses to help women experts publish successfully. She also reveals how authors can build platforms that attract opportunities - from bestseller launches to media features and paid speaking. In this BONUS episode, Victoria and Allison discuss:
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If you’ve wondered how to go from expert to published author, this episode gives you the roadmap - straight from someone who’s helped countless women experts secure book deals and amplify their visibility. 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Getting Ready for Publicity with a Publicist’s Must-Haves: with Marissa Eigenbrood | 23 sept. 2025 | 00:28:51 | |
Many authors believe a publicist or publisher will guarantee sales, but the truth is, your book’s success depends on you. In this episode of The Author’s Edge, Allison Lane and Marissa Eigenbrood of Smith Publicity share the essential foundations every nonfiction author needs before investing in publicity. From building a platform and creating an author-centered website to choosing the right social media channel, this conversation gives you the tools to set up lasting visibility and momentum. If you want your book to be more than a launch-day splash, tune in for practical strategies to grow your audience and make publicity work for the long haul. In this episode, Allison and Marissa discuss:
Marissa Eigenbrood, President of Smith Publicity, is a passionate advocate for authors, specializing in crafting long-term publicity strategies that transform literary voices into influential, enduring brands. Resources Mentioned:
If you enjoyed these tips, take a moment to rate and review The Author’s Edge. Your support helps us reach more authors ready to grow their visibility and share their work with the world. Share this episode with a friend who’s preparing to launch a book. 🚩Free Publishing Path Potential Discovery Call 🚩 Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| How to Recover from Burnout and Reclaim Your Energy with Cait Donovan | 16 sept. 2025 | 00:27:41 | |
Burnout isn’t a personal failure; it’s a signal. Why does your energy crash just when you need it most? … during a book launch, while writing your manuscript, or building your platform. Author and burnout expert Cait Donovan joins Allison to share how we can recognize the hidden drivers of burnout and rebuild our energy without guilt. They explore practical self-care strategies, the neuroscience behind exhaustion, and how to channel frustration into the bold next chapter of your career. Tune in and learn how to reclaim your energy so your publishing journey feels sustainable, not draining. In this episode, Cait and Allison discuss:
Cait Donovan, keynote speaker and burnout strategist, helps leaders and teams deliver results without burning out through science-based, practical systems. Host of FRIED: The Burnout Podcast and author of The Bouncebackability Factor, she brings a clear, blame-free, outcome-focused approach to every stage and organization. Resources Mentioned:
If you enjoyed today’s tips, please take a moment to rate and review The Author’s Edge. Your support helps us reach more authors who are ready to build visibility and share their work with the world. Don’t forget to share this episode with a fellow writer who may need it. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Social Media Success: Conversations Over Content with Brooke Sellas | 09 sept. 2025 | 00:35:21 | |
Feeling overwhelmed by social media, content calendars, and algorithm games? Allison Lane welcomes Brooke Sellas, award-winning business leader and author, to discuss why authentic conversation, not just endless posting, creates a deeper impact for authors, marketers, and thought leaders. Brooke shares tangible ways to lighten your social load, use AI as your creative sous-chef, and build a community that feels connected well before your next book launch. In this episode, Allison and Brooke discuss:
Brooke Sellas, CEO of B Squared Media and author of Conversations That Connect, is an award-winning strategist redefining digital marketing by proving that when brands prioritize conversations, they win. Resources Mentioned:
Everyone can be a better connector, online and off - by being more vulnerable, more human, and more curious. Start the conversations that matter. Watch on YouTube: https://www.youtube.com/watch?v=9FwYPl8HVhA Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Rewriting Motherhood: Real Stories on Memoir, Identity, and Connection with Nicole Graev Lipson | 02 sept. 2025 | 00:46:39 | |
What happens when you stop performing the “perfect mother” role and start telling the truth? Nicole Graev Lipson shares how writing about the raw, unpolished sides of motherhood not only shaped her memoir but also built a genuine connection with readers. If you’ve ever wondered how to write your personal stories without oversharing, how to get published without a massive platform, or how to promote your book in a way that feels authentic, this conversation is for you. Tune in to discover how honesty, community, and choosing the right strategies can spark visibility and book sales. In this episode, Allison and Nicole discuss:
Nicole Graev Lipson is the author of the USA Today bestseller Mothers and Other Fictional Characters: a memoir in essays. Resources Mentioned:
If today’s episode inspired you, please take a moment to rate and review The Author’s Edge on your favorite podcast app. Your support helps us reach more authors and bring you honest strategies that actually work. And if you know a writer who needs encouragement, share this episode with them today. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Amazon Ads: Choose Keywords + Categories Boost Book Sales with Jai Heer | 26 août 2025 | 00:50:40 | |
What if you could sell more books on Amazon without spending a fortune or wasting hours learning ads? Amazon ads strategist and founder and CEO of AMSPPC.com, Jai Heer, shares the exact steps nonfiction authors can take to boost discoverability, grow book sales, and make their book stand out in a crowded marketplace. You’ll learn how to choose the right keywords, set realistic sales expectations, and run ads that actually work, even if you’ve never touched the Amazon dashboard before. Whether you’re traditionally published, with a hybrid, or self-published, this conversation will help you turn your book into a long-term visibility asset. In this episode, Allison and Jai discuss:
Jai Heer is the founder and CEO of AMSPPC.com, an Amazon Certified KDP AMS consultant, and author of KDP Amazon Ads for Non-Fiction Authors: Basic and Advanced KDP AMS Strategies for Non-Fiction Authors to Sell More Books, Reduce Spend, and Align Your Goal with Your Advertising Resources Mentioned:
If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to share their message. And don’t forget to share this episode with a fellow author who wants to sell more books. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| How to Turn Your Advocacy Into a Book that Demands Attention with Meg Stone | 19 août 2025 | 00:42:01 | |
What if your advocacy work could become the book that shifts the conversation? Allison talks with Meg Stone about transforming advocacy into authorship that drives real change. Meg shares how she turned decades of violence prevention work into a book that calls out false safety advice and redefines empowerment. If you’ve ever wondered how to turn your mission into a message that moves readers and gets publishers to pay attention, this is your roadmap. In this episode, Allison and Meg discuss:
Meg Stone is Executive Director of IMPACT Boston and the debut author of The Cost of Fear: Why Most Safety Advice Is Sexist and How We Can Stop Gender-Based Violence. Resources Mentioned:
If this episode helped you reframe what your book could be, rate and review The Author’s Edge. Your support helps this podcast reach more authors ready to speak up, write boldly, and make a lasting impact. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| How to Become the Go-To Voice in Your Niche Using Podcasting with Victoria Meyer | 12 août 2025 | 00:30:44 | |
Think you need a huge audience or perfect setup to make podcasting work for your book? Think again. Allison Lane is joined by Victoria Meyer, host of The Chemical Show and founder of Progressio Global, who reveals how niche podcasting can boost your visibility, expand your platform, and open unexpected doors, including paid speaking, brand collaborations, and major press. Whether you’re podcast-curious or already hitting record, we unpack how to turn your voice into your most powerful asset. What You’ll Learn:
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If you enjoyed today’s episode, take a moment to rate and review The Author’s Edge. Your feedback helps this show reach more emerging authors and experts who are ready to be seen, heard, and remembered. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| How to Use LinkedIn to Build Your Brand Without Playing the Algorithm Game with Kate Paine | 05 août 2025 | 00:51:11 | |
Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening? Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate content. Kate shares what works from optimizing your profile to making short-form video your visibility secret weapon. If you want to attract readers, media, and publishers without becoming a social media robot, this episode is your roadmap. What You’ll Learn:
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If you enjoyed today’s episode, please take a minute to rate and review Author’s Edge. It helps more brilliant authors like you find the show and gives us the fuel to keep delivering strategic episodes like this one. And don’t forget to share this episode with a fellow author whose LinkedIn profile needs a glow-up. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Crafting a TEDx Talk That Showcases Your Big Idea with Anna Goldsmith | 29 juil. 2025 | 00:39:04 | |
What if one short talk could launch your book, amplify your message, and land you media coverage? In this episode, we’ll explain exactly how to get selected for TEDx, how to pitch your idea, and how to use a TEDx talk to grow your visibility and book sales. Allison Lane sits down with Anna Goldsmith, executive producer of TEDxPortsmouth, one of the largest and most successful TEDx events in the country, to reverse-engineer the path to the red circle. If you're an author asking: “How do I get a TEDx talk?”, “Can a TEDx talk help me get a book deal?” or “What do TEDx organizers look for?”... this episode gives you clear, actionable answers. What You’ll Learn
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Timestamps Highlights
Rate and review The Author’s Edge on your favorite podcast platform. Your review helps us reach more authors like you. And if you know a friend who wants to speak on a TEDx stage—send them this episode. They'll thank you for it. Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||
| Burnout-Proof Your Visibility: Energy, Focus, and Longevity with Dr. Partha Nandi | 22 juil. 2025 | 00:36:59 | |
Are your book goals being crushed by burnout or brain fog? What if the missing piece isn’t time management—but biology? In this episode, Dr. Partha Nandi, bestselling author, physician, and host of the syndicated show Ask Dr. Nandi, reveals how energy, focus, and health directly fuel long-term author success. Your energy, not your platform, might be the real reason your book isn’t done. Whether you're writing, pitching, launching, or speaking—this episode breaks down the five science-backed lifestyle shifts that protect your energy and build real visibility. These aren’t hacks. They’re habits for sustainable success. 🎧 If you’re ready to protect your focus and burnout-proof your platform, hit play now. What You’ll Learn:
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Rate, Review, & Follow The Author’s Edge Free from Allison: Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685 | |||