Today I’m joined by my new friend April O’Leary, host of the I’m Booked podcast and founder of O’Leary Publishing. She shares about:

--- How O’Leary Publishing supports nonfiction authors

--- How soon she recommends authors start building their audiences

--- What’s working well (including podcasting) for authors to market their books

Who Me, An Author? book
O’Leary Publishing
I’m Booked Podcast

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I’m so grateful for you tuning in to the Book Marketing Mania podcast. Hearing from you in your reviews, texts, emails, and Instagram DMs means the world to me.

So Happy Thanksgiving 🦃 Merry Christmas🎄 and Happy New Year 🥳.

See you back here on Friday, January 17 and until then I’m praying for an abundance of blessings on you!

Love ya’ll! 💛

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If you get anxiety when it comes to marketing your book, this episode is for you! 

My sweet friend and client, author Healey Ikerd, is here to share tips to help you overcome worry and self-doubt from a Biblical point of view. 

Healey is a Licensed Professional Counselor and the author of "Changing Your Feelings: A Workbook for Anxiety and Worry from a Christian Perspective", and her children’s book, "The Red Ball, a story of forgiveness and friendship".

You’ll hear how Healey is marketing her own books and her experience booking podcast interviews through the PodMatch service.

RESOURCES:

Healey’s Changing Your Feelings workbook

Healey’s website

Healey's new podcast

Overcoming Anxieties, Worries and Self-Doubts when Marketing Your Book

TRY OUT PODMATCH (aff):
https://kimstewartmarketing.com/podmatch

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Not seeing the results you want from podcast pitching? Thinking maybe it’s not worth your time?

I’m kicking off a new series with the most common mistakes I see authors making when pitching podcasts…and sharing how to fix them.

RELATED EPISODE:
#34 How to Pitch a Podcast

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Do you sometimes struggle with who your specific target readers are and how to stay on track with what God’s calling you to do? Are you constantly hearing from others “you SHOULD be doing this or you SHOULD be doing that” when it comes to marketing your books?

Today my guest is my friend, Anne Watson, an incredible business strategy coach, and host of the new Swayology podcast, and I can’t wait for you to hear what she has to share to help you stop “shoulding” on yourself, beat imposter syndrome, and put together your marketing strategy!

RESOURCES MENTIONED:
Anne's Swayology podcast

Kim as a guest on Swayology

​​How to Create an Easy & Effective Strategy

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A quick message of thanks to you and the importance of "thinking of all the wonderful things He has done for you" (1 Samuel 12:24) to share with your readers.

Happy Thanksgiving!

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With podcast interviews lasting 30-45 minutes, you’ll share so many incredible things from your book and want to use that content again. Here’s six ways you can repurpose your interviews as a podcast guest.

SHOW NOTES ON THE BLOG:
https://kimstewartmarketing.com/52

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One of the biggest pet peeves I hear from podcast hosts is that their guests don’t share their interviews.

Book marketing and podcast guesting are all about relationships and helping others, and that includes sharing your interview when it airs. Sharing just once isn’t enough. The more you share your interviews, the more people that will have the opportunity to listen and be blessed, and the faster you will meet your podcast guesting goals.

So push play to learn 7 ways you can share your interviews as a podcast guest.

SHOW NOTES ON THE BLOG:
https://kimstewartmarketing.com/51

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Whether you’re building your author platform or marketing your book, Instagram is a great place to connect with your target readers and build relationships with podcast hosts that you might pitch to be a guest one day.

Today I'm asking my friend and fave Instagram coach, Ruthie Gray, her best tips to help us focus on engagement when spending time on the platform.

Ruthie's Authentic Online Marketing Podcast
RuthieGray.Mom

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If you ever think "marketing feels sleazy", this quickie episode is for you!

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There’s nothing like a podcast host saying yes to your guest pitch, right? So once you receive their invitation to be on their show, then what? How can you surprise and delight your host (and listeners) by being a great podcast guest? 

Here are tips to help you before, during, and after your interview so you can show up and be the best podcast guest that everyone wants to have on their show.

SHOW NOTES ON THE BLOG:
https://kimstewartmarketing.com/48

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Note: affiliate links may be included. I only share products I use that you will love! - Kim

When a podcast host receives your pitch email and vets you as a guest, will they like what they see? Will they know instantly that you are the next best guest to help their listeners?

Let's look at three areas of your online presence from a podcast host’s perspective and make sure you're showing them you are who your guest pitch says you are.

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What's the fuss all about with podcast guesting and why should you start guesting before your Christian book launches?

SHOW NOTES ON THE BLOG:
https://kimstewartmarketing.com/46

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Are you an author wanting to take your God-given message to the stage or behind the mic on a podcast? 

My new friend, author and speaker Marnie Swedberg is here to share how you can customize your book topic to each platform (and time limit) in a way that serves your audience best.

Marnie also shares about her experience booking podcast interviews using the PodMatch platform (where we connected).

WomenSpeakers.com
Marnie's website

TRY OUT PODMATCH (aff):
https://kimstewartmarketing.com/podmatch

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Note: affiliate links may be included. I only share products I use that you will love! - Kim

Want the scoop from Podcast Movement? What a blessing to get to hear from my favorite Christian podcasters and also the latest industry trends and tips.

Whether you are a Christian author hosting a podcast or guesting on podcasts (or both), these takeaways will be super valuable to you!

SHOW NOTES ON THE BLOG:
https://kimstewartmarketing.com/45

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There’s nothing like pushing play on a podcast and hearing an author share their God-given message and the lessons they learned and how you too can live out your faith in every area of your life.

Do you also want to build your author platform and market your book by guesting on podcasts? Before you can be a guest, you need to send a pitch email to the host making the ask.

So should you connect with podcast hosts BEFORE you send your pitch? My answer is yes and I’m sharing 12 different ways you can do that. Pick what works for you. It will be time well spent!

RELATED EPISODE:
Six Ways to Build Relationships with Podcast Hosts (before pitching)

SHOW NOTES ON THE BLOG:
https://kimstewartmarketing.com/44

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Note: affiliate links may be included. I only share products I use that you will love! - Kim

Have you been a Christian blogger for a while and now you're thinking about starting a podcast? Don't let all those blog posts go to waste. Repurpose them by creating podcast episodes.

My guest this week is my friend Alana Dawson, podcasting coach and host of the Podcasting Party podcast. She's sharing:

• 6 steps to create podcast episodes from blog posts
• How to be consistent in podcasting
• How collaborating with others helps you grow your show
• How to flesh out book ideas on your show before creating your book proposal

SHOW NOTES ON THE BLOG:
https://kimstewartmarketing.com/43

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🎧 LISTENERS TO READERS (private podcast)

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Note: affiliate links may be included. I only share products I use that you will love! - Kim

We want the message of our books to go far and reach all the women God meant it for, right?

Today I'm sharing 7 ways to market your book through collaborations so you can reach readers you wouldn’t otherwise be able to.

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Everyone seems to be jumping on LinkedIn lately to market their products and services. So I invited my friend, Heather Heuman, author of The Golden Rules of Social Media Marketing, and host of the Infinitely More podcast (formerly known as Business, Jesus and Sweet Tea), to share how authors can use LinkedIn to make connections and grow their platforms.

Heather shares:

• How to showcase your book in your LinkedIn profile
• How authors can make genuine connections with target readers, publishers, media, event coordinators on LinkedIn
• Content that’s currently working on LinkedIn (spoiler it’s video)
• What stands out to her in a podcast guest pitch

Heather's Website

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Note: affiliate links may be included. I only share products I use that you will love! - Kim

You know that feeling that there's too much to do to market your book and not enough time to do it? We can get so overwhelmed by all our ideas and start spinning our wheels on all the things yet get nowhere near achieving our marketing goals. 

Today I’m re-airing an interview from my very first podcast guest, my friend and amazing accountability coach, Christa Hutchins. Christa shares how to:

• Capture and prioritize all your marketing ideas 
• Evaluate your ideas against your pain points that keep you from marketing your book
• Create an actionable marketing plan customized to the resources you have
• Shelf the ideas that don’t fit on your plan right now (so you can easily find them later)
• Stay accountable to doing what you planned to do
• Begin outsourcing marketing tasks to a VA

Moving Forward: Inspiration for the Go-Getter Jesus Girl by Christa Hutchins
Christa's Website

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Note: affiliate links may be included. I only share products I use that you will love! - Kim

Want to be a guest on podcasts, publications, and TV but don’t have the budget for a PR firm? You’re in for a treat today! My guest is Dr. Saundra Dalton-Smith, host of the I Choose My Best Life podcast, award-winning author of Sacred Rest, and well-known speaker and author coach. Saundra shares:

-- The difference in self-promotion vs. marketing evangelism
-- How to pitch yourself to the media on an ongoing basis
-- Why you should focus on building your email list vs. selling books as a media guest
-- How her Rest Quiz created four years ago continues to grow her own list (250,000 to date)
-- Her favorite way potential guests pitch her podcast

Sandra's Website

Sacred Rest: Recover Your Life, Renew Your Energy, Restore Your Sanity

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Note: affiliate links may be included. I only share products I use that you will love! - Kim

I can't believe it's been a year already since I launched this podcast and today I'm sharing 7 lessons learned that I hope will help you on your journey (even if you're in the 'thinking about it' stage).

Spark Media Christian Podcasters on Facebook
Christian Podcasters Association on Facebook

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Note: affiliate links may be included. I only share products I use that you will love! - Kim

Today I’m thrilled to welcome my friend, Kent Sanders, co-author of The Faith of Elvis, author of The Artist's Suitcase: 26 Essentials for the Creative Journey, and host of The Profitable Writer podcast (formerly the Daily Writer) to the show.

We talk about:

• 5 ways to be generous to your author peers
• How his daily podcast inspired his book
• Why he credits his podcast for all good things that have happened to him as an author and entrepreneur

The Artist's Suitcase: 26 Essentials for the Creative Journey
Kent's Website

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Note: affiliate links may be included. I only share products I use that you will love! - Kim

Today my guest is my friend, Dr. Jen Bennett, host of the She Impacts Culture podcast and author of #BeWorthFollowing: How to Be Different and Influence People in a Crowded Social World.. Jen’s sharing five of the lessons in her book including:

1. Be successful.
2. Be different.
3. Be real.
4. Be fearless.
5. Be social.

Be Worth Following

Jen's Website

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🎧 LISTENERS TO READERS (private podcast)

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Note: affiliate links may be included. I only share products I use that you will love! - Kim

Have you been hesitant about writing your hard story? Today my new friend Kim Sorrelle shares about her journey to finding the true meaning of love as she wrote (and marketed) her book, Love Is: A Year-long Experiment of Living out 1 Corinthians 13.

Kim and I connected on PodMatch and I can't wait for you to also hear about the success she's had with booking podcast interviews on the platform.

Kim's book
Kim's website
Kim's YouTube


TRY OUT PODMATCH (aff):
https://kimstewartmarketing.com/podmatch

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🎧 LISTENERS TO READERS (private podcast)

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☑️ START YOUR AUTHOR PODCAST CHECKLIST

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Note: affiliate links may be included. I only share products I use that you will love! - Kim

I’m so thrilled to welcome my friend, Wren Robbins, Podcast Strategist, and host of both the Don’t Wing It and Friends of a Feather podcasts, to the show. Wren shares creative ways to use podcasting to market your book, both as a host and a guest, including:

• Advice for those hesitant to start their podcasts
• How to create a “set it and forget it” podcast
• What stands out in a guest pitch (and a super fun way she was just pitched) and how she vets potential guests
• How hosts and author guests alike can talk about books/title episodes in different ways 
• Marketing and repurposing your episodes on Instagram
• Communicating with your listeners when you're taking a break

Wren's Website

📋 Podcast Pitching Tracker

🎧 LISTENERS TO READERS (private podcast)

📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:

Private Podcast Toolkit (special listeners' price!)

💛 FAVE PODCASTING RESOURCES:

☑️ START YOUR AUTHOR PODCAST CHECKLIST

🎙️ Microphone

🎧 Hosting (Buzzsprout)

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LET'S CONNECT:
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Note: affiliate links may be included. I only share products I use that you will love! - Kim

As an author, you know why you want to guest on podcasts, who your target listeners are, what topics you want to pitch, and where your target readers are listening. 

So now the time has come to send that email pitch and get to serving listeners with the God-given message in your book.

In today’s episode, I’m sharing what to include in your email pitch (and what not to) and how to find podcast hosts’ contact info.

SHOW NOTES ON THE BLOG:
kimstewartmarketing.com/34

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Looking for podcasts you can pitch to be a guest on? I’m sharing some easy ways to find shows so you can get pitching even faster.

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Let’s dig into podcast pitching and talk about putting together your pitching strategy, whether you’re pitching yourself or outsourcing tasks to a virtual assistant or an intern. 

By starting with a strategy, you’ll save you time when you start researching and pitching. There’s four parts to your pitching strategy: 

• Your Why (pitching goals)
• Your Who (target listeners to reach)
• Your What (topics to talk about)
• Your Where (types of shows to pitch)

SHOW NOTES ON THE BLOG:
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Looking to market your book in new ways that bring joy to you and your readers? 

My guest today is my friend, Yvette Walker, author of the devotional, “Whispering in His Ear: A Month of Joyful Conversations with God” and host of the Positively Joy podcast.

Yvette shares about:

• being open to God rerouting you to be closer to Him
• collaborating with others through podcasting, Instagram LIVE and the Clubhouse app
• tips on pitching yourself as a guest on her podcast and others
• her experience using Podmatch, a service for finding guests for your show and shows for you to guest on

Whispering in His Ear: A Month of Joyful Conversations with God

Yvette's Website

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The 3rd Annual Spark Conference for Christian Podcasters was earlier this month and I can’t wait to share my top 5 takeaways with you. These apply to you whether you are an author or blogger who hosts your own podcast, or are an author wanting to be a guest on podcasts.

Misty Phillip, founder of Spark Media, is amazing and I love seeing how she's walking out her calling in serving podcasters. It was hard to narrow my takeaways down to only 5. So I do share a bonus takeaway that honestly should have been #1.

And if you’re wishing you could have heard all the presentations, you are in luck! Misty has the video replays from the conference for you!

Plus, you can learn all about podcasting and network with other Christian podcasters inside the Spark Media Collective monthly membership.

SHOW NOTES ON THE BLOG:
https://kimstewartmarketing.com/30

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Today my guest is my friend Amy Odland, who has been helping authors launch their books into the world since 2017. Her goal is always to make the launching process as organized and fun as possible for all involved. 

We talk about:

• Why authors need a launch team and how soon to gather one
• How Amy got started supporting authors with book launches (and advice if you’d like to do the same)
• What all goes into managing a book launch team (you might be surprised by what we share)
• How to prepare your launch team in advance to avoid getting reviews rejected by Amazon (yes that is a thing!)

Amy's Website

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I’m thrilled to share an interview with my PR mentor, Brittney Lynn. She interviewed me for her Human Connection podcast.

Note this was long before I started my own podcast and knew the importance of a good microphone. :)

I enrolled in Brittney’s Impact + Influence PR course several years ago and had great success pitching my author clients to publications, especially by responding to journalists’ requests on Help A Reporter Out (HARO).

If you are thinking of pitching yourself, or your own clients, to the media, this episode is for you! We talk about:

• How to get started with PR 
• Lessons learned pitching clients to publications
• What we both love about PR
• How Brittney’s course helped me land interviews and publication mentions for my clients

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You have book marketing questions, we have answers. Thomas Umstattd, Jr. is my guest today and he is a wealth of book publishing, marketing and podcasting knowledge!

Thomas is host of both the Christian Publishing Show and the Novel Marketing podcasts and we chat about ALL THE THINGS.

[6:25] How early should authors start building their platform to have a strong book launch?
[11:45] Why is having an engaged email list so important to publishers?
[15:00] Scratching your potential readers’ itch with a ‘reader’ magnet
[19:07] Advice for authors starting a podcast
[26:34] Maximize the back of your book to build your email list and sell more books
[30:00] Hosting a Guestcast to share your podcast interviews
[41:03] His podcast host directory (w/ email addresses)

Thomas' Guestcast
PowerPress Plugin
Thomas' Website 

RELATED EPISODES:

Pitching Only When You Launch a Book? Common Podcast Pitching Mistake #8 (and How to Fix It)

6 Ways to Repurpose Your Interviews as a Podcast Guest

How to Be a Great Podcast Guest When You Promote Your Book as a Christian Author

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I’m so thrilled today to welcome my friend and client, Kristine Brown, to the podcast. Kristine is the author of two books including her recent one, Cinched: Living with Unwavering Trust in an Unfailing God.

Kristine and I worked together to jumpstart her podcast pitching strategy and it's been incredible to see her put it into place and start guesting on podcasts.

She's here to share 5 lessons she learned from her first 5 podcast interviews. If you have any questions or worries about pitching yourself like….

• How do I keep track of everything?
• What happens if something goes wrong with my tech?
• What if I mess up or wish I would have said things differently?
• How can I keep from getting overwhelmed by all that goes into podcast pitching?

Kristine answers them all!

Kristine's book, Cinched

Kristine's Website

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Taking my annual short summer break and can't wait to be back with new episodes Friday 9/6. Thanks for tuning in, I'm so grateful!

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Launching a book this year? Then you are in for a treat today! 

My friend, Lindsey Hartz, marketing consultant and book launch strategist at the Hartz Agency, is my guest today. She shares all about:

• How to tackle the overwhelm and fear of book marketing
• How marketing differs (and is alike) between traditional and self-publishing
• When you should start outlining your marketing plan
• What only you as an author can do (not your publisher)
• How to build a community-driven launch team (long before you launch)
• Creative ways to get reviews even after your launch

Lindsey's Website

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It’s hard to trust in what we can’t see and my guest today is all too familiar with this.

Courtnaye Richard is the author of Inside Out with Courtnaye, a 52-week devotional to help us grow from the inside out one week at a time. I couldn’t wait to have Courtnaye on to encourage us all as we grow in our walk with God, while he’s walking us through our book marketing plans. We talk about:

• How to strengthen your faith walk while waiting on God to move in your life (Courtnaye launched her book during the COVID shutdown)
• How to set boundaries to make time for self care when marketing your book
• How to connects and communicate with new readers (and what lead magnets have been effective for her)
• How she collaborates with other authors and features them in her online magazine
• How she pitches the media to market her books

Inside Out with Courtnaye (52-week Devotional)
Courtnaye's Website

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Hey ya’ll, my friend Misty Phillip, founder of the Spark Collective of Christian Podcasters, invited members to share our favorite Christmas traditions and devotional thoughts on what Christmas means to us.

We pray this special episode blesses you!

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There’s nothing like your ideal readers being able to hear and see your voice and your personality and make that instant connection with you as an author.

You can do that by speaking at in-person events, hosting your own podcast, guesting on others’ podcasts, and speaking live with your ideal readers on social media.

Come listen in to what some of my past amazing guests have shared about how speaking can help you market your books. You'll hear from Sarah Geringer, Ruthie Gray, Kathy Green, Christa Hutchins, Misty Phillip, Krystal Proffitt, Katie Reid, and Barb Roose.

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Ever considered co-authoring a book? Or being a contributor to one? 

My guest today is my dear friend, Jana Kennedy-Spicer, founder of Sweet To The Soul Ministries, author of Let Your Light Shine and the Sweet to the Soul Faith magazine. Jana has been rocking the author collaborations and content contributor teams.

Today Jana is sharing:

• How having co-authors and contributor teams become a built-in launch team for your books
• Her self publishing journey (25+ books, journals, devotionals, magazines in the past 6 years) + tips for those just starting
• How selling digital products on Etsy helps fund her ministry
• Plus our past journey launching traditionally published books together (+ shoutout to the authors we worked with) ... and more!

Sweet to the Soul Ministries

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Is your mind spinning thinking of all you want to do to market your book in the new year? Our to lists just keep getting longer yet our time seems to be getting shorter.

There’s so many things to do and sometimes we need to outsource so that we can focus on only what we can do, which is write our books.

So with that in mind, I wanted to interview one of my favorite gals, virtual assistant, podcast producer, and fiction author, Christen Krumm.

Christen and I met while we were both working behind the scenes for some of our favorite Christian communicators who are nonfiction authors and podcast hosts and can't wait to share tips with you if you're considering supporting authors yourself!

Christen's Website

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Popping in early this week with a quick message of thanks! 

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Can we have it all? Can we be moms, wives, caregivers while we run our own businesses, write, and market our books? Can we do it all successfully? 

Tune in as Shelley Tyson, host of the Cultivate Legacy podcast, shares how to create harmony between work and rest when marketing your books.

Shelley's Website

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Ever thought about turning your podcast into a book? I'm so thrilled that my guest today is one of my podcasting mentors, Krystal Proffitt, host of The Proffitt Podcast and author of Start a Binge-Worthy Podcast. She's giving us the scoop on how to do just that. 

She's sharing:

• How to take the best of your podcast (and other content) and turn it into a book
• Why setting a launch date is so important when self publishing
• How to overcome your fears of ‘giving too much content away’ before your book releases
• Her genius idea for repurposing launch team activities into book promos

Krystal's Website
The Proffitt Podcast

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If you are hoping to partner with a traditional publisher, you will most likely need a literary agent to represent you. They will be your biggest cheerleader throughout the contract and publishing process.

My guest today is Barb Roose, publishing agent at Books and Such, and the nonfiction author of eight books and Bible studies.

Barb is sharing:

• The advantages of having a literary agent if you want to traditionally publish your book
• Top four features that agents look for in a book proposal
• Ways to share that you are already connecting with your target readers
• Tips for preparing for an agent appointment at a conference to ease your anxiety
• Her author-to-author tips to help you keep going when the going gets tough

CONNECT WITH BARB:
https://www.booksandsuch.com

LIST OF CHRISTIAN WRITING CONFERENCES:
https://kimstewartmarketing.com/78

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This is part five of our summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch.

Meet author Danielle Bernock who is sharing:

-- her author journey and what’s working well to market her books
-- Tips for writing a memoir that's not about you
-- her experience with Podmatch as a podcast guest

Danielle's website
https://www.daniellebernock.com

TRY OUT PODMATCH (aff):
https://kimstewartmarketing.com/podmatch

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Are you a do-er like Martha, who we meet in the Bible in Luke 10? If so, you’ll love this episode with Katie Reid, author of Made Like Martha: Good News for the Woman Who Gets Things Done, and co-host of The Martha & Mary Show. 

Katie's sharing:

• How she approached her book launch with a Martha mindset
• Her tips on planning your book marketing long before you think you need to (even if traditionally published)
• How hosting a podcast can allow you to keep sharing about your book (without always talking about the book)
• Her tips on podcast pitching (from a host’s perspective) even before your book is ready
• How her ministry to business mindset helps her make money to “do” even more book marketing

Made Like Martha: Good News for the Woman Who Gets Things Done
Katie's Website

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It’s so easy to make comparisons when marketing our books. 

“She’s” selling more books.

“She” has a bigger launch team.

“She’s” getting a lot more likes on her Instagram posts.

… and on and on it goes.

Today I’m thrilled to have Shannon Popkin as my guest. Shannon is the author of Comparison Girl: Lessons from Jesus on Me-Free Living in a Measure-Up World.  She shares:

• What it means to build a platform that elevates Jesus
• What “me-free” living looks like in a “measure-up” world
• How to stop putting value statements on our differences (and what to do instead)
• What it was like launching a book with the world shut down in 2020
• Unique things she has done with her launch teams to cheer on participation
• Why she started her podcast to help market her books

Comparison Girl: Lessons from Jesus on Me-Free Living in a Measure-Up World

Influence: Building a Platform that Elevates Jesus
Shannon's website

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Are you thinking of pitching yourself to be a guest on podcasts to market your book?

Whether you’re a blogger or podcaster writing your first book, or you’re an author ready to launch and share your message, guesting on podcasts is a great way to reach and serve new readers.

Today we're talking about service over selling when it comes to pitching yourself to podcasts. Podcast hosts aren’t looking for guests to come on and sell to their listeners. They are looking for guests who will serve their listeners.

So I’m sharing six ways to build relationships with podcast hosts before you send your pitch so they know you are a guest who will show up with a service over selling mindset.

RELATED EPISODE:
Nine Ways Guesting on Podcasts Can Build Your Author Platform and Market Your Christian Book

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