Explorez tous les épisodes du podcast Bold Names

Seaweed has lots of practical applications. We use it as fertilizer, incorporate it into face creams and packaging as a plastic alternative, and we eat it. Very little of the seaweed used worldwide is grown in the U.S., which some proponents and regulators are looking to change because seaweed has been shown to have some positive effects on ecosystems. Maine-based Atlantic Sea Farms is one company looking to increase the amount of seaweed grown in U.S. waters. WSJ’s Alex Ossola speaks with Atlantic Sea Farms CEO Briana Warner about how her company is making that happen, and what it will take for seaweed aquaculture to truly scale in the U.S.

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Further reading: 

A Seaweed Crop Finds a Spot in Maine Waters 

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It seems like every airline has a different way of boarding a plane. But which way works best? Astrophysicist Jason Steffen has spent his career trying to crack the deepest mysteries of the universe, and 15 years ago he discovered and published what he says is the optimal boarding strategy. So why aren’t all commercial airlines using it? On the Science of Success, WSJ’s Ben Cohen looks at what goes into planning the most efficient boarding process and what airlines are doing to help customers have a smooth entry to their flights. 

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

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Further reading:

The Astrophysicist Who Has a Better Way to Board Airplanes 

Southwest Airlines Is Ditching Open Seating on Flights 

Southwest Fans Wonder if the Airline Has Changed Forever 

It Can’t Be This Hard to Board a Plane 

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Our climate is changing. In the last 100 years, the planet has warmed about 1.5 degrees Celsius, according to NASA. But how can we learn more about our planet’s climate and what we can do to slow the changes? Gavin A. Schmidt, a top NASA climate scientist and director of NASA’s Goddard Institute for Space Studies, spoke with WSJ reporter Emily Glazer at the Future of Everything Festival on May 22, 2024 about the future of climate science and the data NASA is collecting on the Earth by looking at it from space.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

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Further reading:

2023 Was the Hottest Year on Record 

Extreme Heat, Floods, Fire: Was Summer 2023 the New Normal? 

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2023 was the world’s hottest year on record, and temperatures are expected to continue heating up. Cities, where more than half of the world lives, are contending with this extreme heat. But some places, such as Singapore, are looking for ways to modify aspects of their cities to make them more comfortable for people to live. The Cooling Singapore project is creating a hyper detailed digital twin of the city-state to be able to test the effectiveness of new methods the city would want to implement. WSJ’s Alex Ossola explains what they’ve learned, and how it can help us understand how more cities in the future might make changes to combat heat. 

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Further reading:

The Cooling Singapore 2.0 project, funded by the Singapore Nat ional Research Foundation, is led by the Singapore ETH Centre in partnership with Cambridge CARES, the National University of Singapore (NUS), Singapore Management University (SMU), the Singapore-MIT Alliance for Research and Technology (SMART), and TUMCREATE (established by the Technical University of Munich).

2023 Was the Hottest Year on Record 

Earth Just Had Its Hottest Month Ever. How Six Cities Are Coping. 

How Reflective Paint Brings Down Scorching City Temperatures 

These Photos Show How Urban Growth Fuels Extreme Heat 

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What good is a future without ketchup or pasta sauce? These are just two potential casualties of a changing climate, as tomato growers face shrinking harvests due to hotter and drier weather. WSJ reporter Patrick Thomas takes us behind the scenes of how seed breeders are trying to make a tomato that can thrive with less water, and how that highlights the efforts going into protecting crops against the effects of climate change.

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What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading:

The Race to Save Ketchup: Building a Tomato for a Hotter World 

How to Eat Your Way to a Greener Planet 

Sustainable Agriculture Gets a Push From Big Corporations 

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 How did a sandal that originally entered the U.S. market as a health product become a fashion staple and the crowning shoe of a multibillion dollar company? Margot Fraser originally brought Birkenstocks to the U.S. thinking that the comfort of the German sandal would appeal to women. But she couldn’t get shoe stores to sell them. They finally made it into the U.S. market through health food stores. Now, the seductively ugly shoe is a cultural icon and was valued at about $8.6 billion when the company went public last year. WSJ’s Ben Cohen explores the history of Birkenstock and how it paved the way for the future of women’s feet.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading: 

Why Americans Are Obsessed With These Ugly Sandals 

A Key to Birkenstock’s Billion Dollar Success? Its Frumpiest Shoe 

A Visual History of Birkenstock’s Rise, From Insoles to IPO 

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How does your doctor know that a drug or procedure will work to treat a condition before they try it? Often, they don’t. Researchers are looking to create “digital twins,” digital versions of individual organs, to see how a patient will respond. Eventually there could be digital twins of entire bodies that are updated in real time with patient data. WSJ’s Alex Ossola speaks with WSJ senior special writer Stephanie Armour about how that might change the way we treat diseases in the future. 

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Further reading: A ‘Digital Twin’ of Your Heart Lets Doctors Test Treatments Before Surgery  

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Ultrasound is known for its use in imaging during pregnancy. But new advancements in the technology suggest that in the future, ultrasound could be used to disrupt the blood-brain barrier. This would allow doctors to more easily diagnose and directly treat illnesses like brain cancer without major surgery. WSJ’s Danny Lewis and Charlotte Gartenberg examine the new ways that ultrasound could be used more specifically and subtly to deliver accurate diagnoses and precise treatments.

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Further reading:

New Ultrasound Therapy Could Help Treat Alzheimer’s, Cancer 

Treatment Breakthrough for an Intractable Brain Cancer 

The ‘Mini Brains’ solving medical mysteries and raising concerns

We Can Now See the Brain Like Never Before 

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A day when people can interact directly with computers using their thoughts could be on the horizon. Several companies, including Elon Musk’s Neuralink, have begun preliminary human trials of brain-computer interfaces - devices that decode the electrical signals in their brain and translate them into digital bits. Neurosurgeon Benjamin Rapoport is a co-founder and chief science officer of Precision Neuroscience, a company working on brain-computer interfaces. He spoke with WSJ’s Danny Lewis about how the technology works and how these implants could improve the lives of hundreds of thousands of people who could gain the ability to independently engage with the digital world.

Correction: Dr. Benjamin Rapoport is the co-founder of Precision Neuroscience. An earlier version misspelled his name Rapaport. (Corrected on May 3)

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading:

Inside the Operating Room: Doctors Test a Revolutionary Brain-Computer Implant 

Elon Musk’s Neuralink Wants to Make ‘The Matrix’ a Reality. It Has a Lot to Prove First. 

She Didn’t Speak for 18 Years. A Computer Helped Find Her Voice. 

The Devices That Will Read Your Brain—and Enhance It 

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What does the brick and mortar bookstore of the future look like? For Barnes & Noble, it looks more like the indie bookstores they once threatened to put out of business 20 years ago. The company recently redesigned their national chain of over 500 bookstores, shedding the big box personality in favor of a look reminiscent of local bookshops. On this week’s Science of Success, WSJ columnist Ben Cohen speaks to Barnes & Noble CEO James Daunt about the look, feel and idea behind Barnes & Noble’s new indie design.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

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Further reading:

That Cool New Bookstore? It’s a Barnes & Noble.

New CEO Wants to Make Barnes & Noble Your Local Bookstore

Barnes & Noble’s New Boss Tries to Save the Chain—and Traditional Bookselling 

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Can technology help us design the perfect running shoe that’s stronger, faster and better for the environment? David Allemann, co-founder of On, thinks technology can get us part of the way there, but it’s not the whole story. The performance running shoe and sportswear company is experimenting with computer simulation and bio-based materials to design sneakers to advance both runners and sustainability goals. WSJ men’s fashion columnist Jacob Gallagher speaks with Allemann about the future of running shoe tech and how sneakers might redefine the design cannon. 

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading: 

How On’s Running Sneakers Won Over Tech Bros and High Fashion Alike 

Where Did All the Crazy Sneakers Go? 

This Designer Knows What Sneakers You’ll Be Wearing Next Year 

These Grandpa Sneakers Are Made in America. They’re a Hit Overseas. 

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3D printing isn’t just for hobbyists – it could be central to the future of manufacturing. Companies are turning to this technology to make everything from car and airplane parts to houses faster and cheaper than with traditional techniques. Now, as 3D printing – also known as additive manufacturing – is getting quicker, researchers are testing its limits. WSJ’s Alex Ossola and Danny Lewis take a look at how this tech is building the factory of the future.

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Further reading:

This 3-D Printed Icelandic Fish-Gutting Machine Contains the Secret of a Future, Less-Globalized Economy 

Venture Investors Are Pumping Capital Into 3-D Printing Startups. Here’s Why. 

Energy Companies Turn to 3-D Printing to Bypass Snarled Supply Chains 

3-D Printed Houses Are Sprouting Near Austin as Demand for Homes Grows 

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The Pokémon videogame series has always been about traveling the world. But eight years after the launch of the mobile-phone game Pokémon Go, some players are taking that to extremes by using the game as a tool to plan their real-life travels. Salvador Rodriguez joins host Danny Lewis to talk about the people circling the globe in order to catch and trade the digital monsters.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com

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Further reading:

The Adults Who Book Vacations Based on…. Pokémon? 

Science of Success: The Mind at Work Behind an Iconic Song 

How Pokémon Became a Monster Hit 

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When Tesla started developing the Cybertruck, CEO Elon Musk tasked the company's chief designer with creating a car that "feels like the future." But did it break the mold on what a pickup truck is? And how will it change truck design in the future? WSJ auto columnist Dan Neil test drove the Cybertruck. He spoke with WSJ’s Charlotte Gartenberg about his take on Tesla’s polarizing vehicle, and what it means for the future of EV design.

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Further reading: 

I Gave Tesla’s Cybertruck a 48-Hour Thrashing. It (Mostly) Survived. 

Tesla Hopes the Cybertruck Design Gives It an Edge 

Tesla Designer: Cybertruck’s Funky Design Gives It an Edge 

How Tesla’s Cybertruck Compares with Other Pickups 

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This year, several high profile incidents have kept flying in the limelight. Yet air travel is currently safer than ever. The biggest U.S. commercial airlines have now gone 15 years without a fatal crash. So, how did hurtling through the sky in a giant metal tube become this safe? WSJ columnist Ben Cohen speaks with former FAA and International Civil Aviation Organization executive William Voss about the voluntary self-reporting programs that made flying the safest form of travel and asks if the airline industry’s safety measures could provide a blueprint for regulation in other fields.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

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Further reading: 

Flying in America Has Actually Never Been Safer 

Boeing Tells Airlines to Check 787 Cockpit Seats After Mishap on Latam Flight 

Behind the Alaska Blowout: a Manufacturing Habit Boeing Can’t Break 

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After years of promises that driverless cars were just over the horizon, one of the industry's biggest players is headed for the freeway. Now, for the first time, Alphabet’s Waymo is allowing robotaxis to take its employees on high-speed roads in Phoenix, Arizona without a human driver. The move comes just as the industry is facing a harsh reality after high-profile crashes: GM’s Cruise had its permits to operate driverless robotaxis pulled by the California DMV, and Waymo issued its first-ever recall after two of its cars collided with a pickup truck being towed. WSJ reporter Meghan Bobrowsky discusses what this could mean for the future of self-driving cars and where the industry is heading.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com

Further reading:

Self-Driving Cars Enter the Next Frontier: Freeways

Self-Driving Car Company Waymo Issues First-Ever Recall After Two Phoenix Crashes 

GM’s Cruise Says U.S. Is Investigating Driverless Car’s Collision With Pedestrian 

​​America’s Most Tech-Forward City Has Doubts About Self-Driving Cars 

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Imagine driving down a road that recharges your electric car as it moves. Companies around the world are experimenting with new technology that can wirelessly charge EVs while they drive, thanks to copper coils buried beneath the asphalt. It could mean less time spent plugging in at slow chargers, no need for heavy, expensive lithium-ion batteries and wave goodbye to range anxiety. WSJ’s Danny Lewis reports on what it would take for this tech to hit the road, and how it could change the way we refuel our vehicles.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading:

These Companies Want to Charge Your Electric Vehicle as You Drive 

No More Charging Stops? We Take a Road Trip in an Ultralong-Range EV 

The Big Year for EVs Gets Off to a Bumpy Start 

Electric Cars and Driving Range: Here’s What to Know About EV Range 

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In recent months, an Alaska Airlines jet lost a door plug mid-flight, and a Japan Airlines plane collided with another aircraft at an airport in Tokyo. Accidents like these are uncommon, but they could help engineers design safer airplanes. Embry-Riddle Aeronautical University associate professor Anthony Brickhouse tells WSJ’s Danny Lewis how advanced materials and computer systems could bring flight into a safer future, while making sure human pilots are still part of the equation.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading:

How Safe Is Flying Today? Answering Your Questions 

Boeing 737 MAX Missing Critical Bolts in Alaska Airlines Blowout, NTSB Says 

Boeing Finds New Problem With 737 MAX Fuselages 

Inside a Flaming Jet, 367 Passengers Had Minutes to Flee. Here’s How They Did It. 

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Is it an earworm or an icon? The Super Mario Bros. theme is the soundtrack to many childhoods and has remained resonant today. Recently inducted into the Library of Congress’s National Recording Registry, the song was not easy to write. Video game composer Koji Kondo faced musical and technical challenges in creating the song. Columnist Ben Cohen talks to New England Conservatory musicologist Andrew Schartmann about how Kondo created this lasting and genre-changing piece of music.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading:

The Mind Behind the Music You Can't Get Out of Your Head 

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AI has brought new challenges for corporate executives in managing their workforces and supply chains. Flex CEO Revathi Advaithi tells WSJ reporter Emily Glazer how she is adjusting to uncertainty and gives her outlook on the future of the workplace and manufacturing. This conversation was recorded at WSJ’s CEO Council Summit on December 12, 2023. 

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com

Further reading:

Leading in Uncertain Times 

Sam Altman Seeks Trillions of Dollars to Reshape Business of Chips and AI 

Logistics-Tech Startups Face Uncertain Future as Freight Slump Continues 

The Do’s and Don’ts of Using Generative AI in the Workplace 

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Badge swipes and passwords are cornerstones of security in the modern workplace. But in a world where security is increasingly tied to biometrics and personal devices, your face or fingerprint may soon become the key to workplace security. While biometrics could provide better protection for sensitive information than an easily forgettable password, what are the privacy risks of biometric tech going mainstream? WSJ’s Danny Lewis explores the future of biometric security at work, and whether it could even go beyond face scans and fingerprints.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading:

Your Face Is Your Ticket: A Creepy Convenience 

Apple Makes Security Changes to Protect Users From iPhone Thefts 

Rite Aid Banned From Using AI Facial Recognition in FTC Settlement 

What Is the Future of Identity Verification? 

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Will the human resources department be replaced by robots? Not quite, but the use of generative artificial intelligence in HR is on the rise. WSJ reporter Chip Cutter tells us how companies are incorporating AI tools internally and what might change in the future. Plus, we hear from Reshma Saujani, the founder of Girls Who Code and Moms First, who recently introduced paidleave.ai, a free AI-powered chatbot designed to help workers navigate paid family leave benefits. Saujani tells WSJ’s Charlotte Gartenberg about what she sees as the potential risks and benefits of AI in the workplace.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading: 

New York City Passed an AI Hiring Law. So Far, Few Companies Are Following It. 

How AI Will Change the Workplace 

HR Departments Turn to AI-Enabled Recruiting in Race for Talent 

The Do's and Don'ts of Using Generative AI in the Workplace

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Nvidia's Jensen Huang is Silicon Valley's longest tenured CEO, and his company recently joined the trillion dollar club. But if he knew at the start what he knows now, would he do it all again? WSJ Science of Success columnist Ben Cohen explains Huang’s approach to success and what that might mean for tomorrow's entrepreneurs.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or e mail us: FOEPodcast@wsj.com 

Further reading: 

He Built a Trillion-Dollar Company. He Wouldn’t Do It Again. 

Tech’s ‘Magnificent Seven’ Stocks Are Back on Top 

Markets Analysis: Nvidia Stock Jumps to Record High 

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The Concorde has long been retired, but future skies may be filled with aircraft that can go even faster, criss-crossing the world in a matter of hours. Hypersonic engines that are being developed for military and government applications, like defense, drones and missiles, could one day propel future planes much faster than conventional engines for less money. Host Danny Lewis looks at the technical and business obstacles, and finds out what it would take to make hypersonic air travel a reality. 

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

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Further reading:

Silicon Valley’s Next Mission: Help the U.S. Catch China and Russia in Hypersonic Weapons 

How Hypersonic Flight Could Transform Transatlantic Flights 

Hypersonic Missiles Are Game-Changers, and America Doesn’t Have Them 

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Fake images are already turning heads online, and Hany Farid, a professor of computer science at the University of California, Berkeley, says we’re only going to see more of it. Farid specializes in image analysis and digital forensics. He tells WSJ’s Alex Ossola why it’s so easy to use generative AI to create convincing fake images, and why it could cause problems in the future. Plus, he discusses the potential tech solutions that will help us decipher whether an image or video we’re seeing online is too good to be true. 

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading: 

Real or AI? The Tech Giants Racing to Stop the Spread of Fake Images 

Reality Is Broken. We Have AI Photos to Blame. 

A New Way to​ Tell Deepfakes From Real Photos: Can It Work? 

AI-Created Images Are So Good Even AI Has Trouble Spotting Some 

Sharing Fake Nude Images Could Become a Federal Crime Under Proposed Law 

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AI voice assistants like Apple’s Siri and Amazon’s Alexa have become part of our everyday lives. But for people with atypical voices, including those with conditions like Parkinson’s disease and muscular dystrophy, these tools can be frustrating to use. Now a number of big tech companies including Amazon and Google, as well as research organizations are coming up with ways to make them more useful. What will it take to create voice assistants that work for everyone right out of the box? 

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading:

Tech Firms Train Voice Assistants to Understand Atypical Speech 

Amazon Makes Alexa Chattier and More Capable Using Generative AI  

Alexa, Siri, Cortana: Why All Your Bots Are Female   

Deep Speech: Scaling up end-to-end speech recognition (2014, arXiv)  

Librispeech: An ASR corpus based on public domain audio books (2015, IEEE International Conference)  

Speech Accessibility Project from the University of Illinois Urbana-Champaign

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One of AI’s biggest, unsolved problems is what the advanced algorithms should do when they confront a situation they don’t have an answer for. For programs like Chat GPT, that could mean providing a confidently wrong answer, what’s often called a “hallucination”; for others, as with self-driving cars, there could be much more serious consequences. But what if AIs could be taught to recognize what they don’t understand and adjust accordingly? Usama Fayyad, the executive director for the Institute for Experiential Artificial Intelligence at Northeastern University thinks this could be the algorithmic answer to making future AIs better at what they do, by doing something too few humans can: recognizing their own limits.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading:

How Did Companies Use Generative AI in 2023? Here’s a Look at Five Early Adopters. 

Your Medical Devices Are Getting Smarter. Can the FDA Keep Them Safe? 

Artificial: The OpenAI Story 

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Sail-powered cargo ships are making waves on the seas. High-tech versions of old tools are being installed on existing cargo ships in order to reduce fuel costs and help decarbonize the industry, which currently generates 3% of all human-created greenhouse gasses. Retrofitting cargo ships with sails could make maritime shipping greener and cheaper, and even change how the complicated shipping industry works. WSJ host Danny Lewis reports.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com

Further reading:

Old-School Wind Power Is Back for Cargo Shipping 

Shipping Regulator to Steer Clear of Stricter Rules on Carbon Emissions 

Fertilizer Companies Are Betting on Ammonia as a Low-Carbon Fuel 

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Breast milk imparts a number of long-term health benefits to babies, including a lower risk of asthma, obesity, Type 1 diabetes and sudden infant death syndrome (SIDS), according to the Centers for Disease Control and Prevention. But for a variety of reasons, many parents turn to formula. Now, several startups such as BIOMILQ and Helaina are working on new kinds of infant nutrition products that promise to better mimic parts of human breast milk—and may lead to advances in adult nutrition along the way. But to bring artificial breast milk to market, they’ll need to do some tough science and overcome regulatory and ethical hurdles. 

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading: 

The ‘Arms Race’ to Build a Better Baby Formula 

Baby-Formula Shortage Worsened by Drop in Breast-Feeding Rates 

Baby-Formula Makers Face FTC Investigation for Collusion

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The next generation of nuclear power plants could be tiny, and that could mean big things for carbon-free electricity. Several companies including NuScale Power and Bill Gates’ TerraPower are developing small modular reactors that promise to be more adaptable than the towering conventional nuclear power plants. After years of development and growing investment, the first of these next-generation reactors could go online by 2030. But will their promises to provide safe and plentiful energy live up to the hype, and overcome the economic challenges of their predecessors? WSJ’s Danny Lewis looks at what small reactors could mean for the business of nuclear power and how you get your electricity. 

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading: 

A Futuristic Plan to Make Steel With Nuclear Fusion 

Nuclear Power Is Staging a Comeback, but Is It Affordable and Safe? 

OpenAI’s Sam Altman Is Taking a Nuclear-Energy Startup Public 

Nuclear Power Is Poised for a Comeback. The Problem Is Building the Reactors. 

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There may come a day when everyone will be wearing hearing aids. That’s because today’s hearing aids can do much more than clarify and amplify sound. Companies like Starkey are adding features like cognitive activity tracking and exercise monitoring. They’re developing tech that aims to warn users before they might fall and predict aspects of mental health too. If barriers like high cost and social stigma are addressed, hearing aids could become a vital accessory, whether or not you’re one of the 55 million Americans projected to have hearing loss by 2030.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading: 

Wait, Are Hearing Aids Cool Now? Ask Millennials 

​​Apple AirPods Could Help You Hear Better 

Buying Help for Over-the-Counter Hearing Aids—Whether You Spend $250 or $2,500 

Cheaper Over-the-Counter Hearing Aids Are Coming. Here’s How to Comparison Shop.  

Cures for Hearing Loss May Be Found in New Drugs 

Using Teeth to Help Restore Hearing

Better Hearing Can Lead to Better Thinking

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What if there were a way to generate clean solar electricity from space and send it directly to Earth? It sounds like science-fiction, but Caltech engineers are working on ways to collect solar energy on orbiting satellites and wirelessly beam that power back to stations on the ground. The results of their experiments suggest that space-based solar power may have a bright future. But while they’ve been able to show it’s possible on a demonstration satellite, getting power from orbit to Earth is a big challenge. WSJ’s Danny Lewis talks with science journalist Corey S. Powell about what it will take to wirelessly transmit solar energy and how it could transform the future of the grid.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading: 

Beaming Solar Energy From Space Gets a Step Closer 

The Next Bets for Renewable Energy 

Solar Boom Spreads to Timberlands and Self-Storage Rooftops 

Investments in Solar Power Eclipse Oil for First Time 

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Want to go electric? We might need to dig a little deeper… into the Earth’s crust. Researchers and startups are testing new technology and drilling techniques to harness geothermal energy – heat from the Earth that can be used to generate electricity. It’s a renewable energy source that has been billed as a way to boost energy independence while reducing carbon emissions. But because of technical limitations, geothermal made up just 0.4% of all electricity generated in the U.S last year. The Biden Administration and energy giants such as Chevron are investing in geothermal, with the aim that your lights, your cell phone and your electric car might be powered by geothermal in the future. WSJ’s Alex Ossola explores what it will take for geothermal energy to scale. 

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading: 

Can the Oil-and-Gas Industry Crack Geothermal Energy?

‘Deep Geothermal’ Promises to Let Drillers Go Deeper, Faster and Hotter 

The Next Bets for Renewable Energy 

Fracking for Geothermal Energy? Not So Fast 

The Race to Drill America’s Longest Oil and Gas Wells 

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Is there life on planets other than Earth? For generations, scientists have puzzled over the question, searching for planets that might have the right conditions both inside and outside the Milky Way. There are thousands of exoplanets – those beyond our solar system – ranging from gas giants, to balls of rock, to possible ocean worlds and so-called “super Earths.” But even as new technology has given scientists a glimpse at these distant worlds, one lingering question is whether any of them can support life and what forms it might take. WSJ’s Danny Lewis speaks to University of Arizona astronomer Chris Impey about what makes a planet habitable and how learning about exoplanets can teach us more about our own world.

What do you think about the show? Let us know on Spotify, or email us: FOEPodcast@wsj.com 

Further reading: 

​​A Moon of Saturn Has All the Ingredients Needed for Life 

Jupiter Mission Launches on Journey to Explore Icy Worlds 

Astronomers Catch a Star Swallowing a Planet 

These Scientists Want to Send Space Aliens a Cosmic Road Map to Earth

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From flights to hotels to entire itineraries, AI tools like OpenAI’s ChatGPT and Google’s Gemini Advanced can help you plan your next vacation. In fact, more than 30% of “active leisure travelers” have used artificial intelligence for travel planning, according to MMGY global, a travel marketing agency. But how soon might these bots go from travel planning tool to travel planning agent? WSJ’s Charlotte Gartenberg speaks with Google’s Amar Subramanya, vice president of engineering for Gemini experiences, about the future of using AI for travel planning.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

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Further reading: 

How Well Can AI Plan Your Next Trip? We Tested Gemini and ChatGPT 

Don’t Trust an AI Chatbot With All Your Travel Plans Just Yet 

AI Apps For Travel 

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AI-generated or manipulated images are quickly becoming a lot more realistic. Soon, it may be impossible to tell the difference. That could create an opportunity for people to spread misinformation, and make it difficult to know what’s real. Tech companies like Adobe, Microsoft and Google, academics and government agencies are coming up with frameworks to verify images and, in some cases, show how they’ve been altered. But, these techniques may come with security risks of their own. WSJ’s Alex Ossola and Charlotte Gartenberg explore the new technology solutions that will identify fake images online and the potential issues getting them in front of users.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading: 

AI-Created Images Are So Good Even AI Has Trouble Spotting Some 

Ask an AI Art Generator for Any Image. The Results Are Amazing—and Terrifying 

Paparazzi Photos Were the Scourge of Celebrities. Now, It’s AI 

AI, Art and the Future of Looking at a Painting 

Some of the Thorniest Questions About AI Will Be Answered in Court 

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The great American road trip has long been powered by gasoline. Gas stations are everywhere, making it easy to fill-up when your gas tank nears empty. But what if you’re trying to travel long-distance in an electric car and can’t find a charger? WSJ’s Danny Lewis speaks to WSJ tech columnist Christopher Mims about his recent road trip in an ultralong-range Lucid Motors EV. The car aims to eliminate range anxiety by traveling an Environmental Protection Agency-estimated range of more than 500 miles without needing to recharge. 

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Further reading: 

Ultralong-Range Electric Cars Are Arriving. Say Goodbye to Charging Stops 

Why America Isn’t Ready for the EV Takeover

The Key to Widespread Adoption of EVs: Less Range 

Big Automakers Plan Thousands of EV Chargers in $1 Billion U.S. Push Ford Venture Gets Record $9.2 Billion Government Loan for EV Batteries

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When you think of a robot, what comes to mind? A big metal arm in a car factory? A shiny android like C3PO from “Star Wars”? What about a robot that’s soft, floppy and looks a little more like the hot dog fingers from “Everything Everywhere, All at Once”? Soft robots are engineered for more delicate tasks that used to require a human touch – like handling food or conducting tests inside our bodies. But for now, they’re isolated to specific fields, like manufacturing and medicine, and haven’t really made their way into the daily lives of most people. WSJ’s Alex Ossola looks into what it will take to bring soft robots out of the factory and hospital and into our homes. 

Further reading: 

Robots Are Learning to Handle With Care  

Robots Are Looking to Bring a Human Touch to Warehouses 

What Picking Up an Apple Tells You About the Future of Robotics  

First Autonomous, Entirely Soft Robot Developed 

Amid the Labor Shortage, Robots Step in to Make the French Fries 

The Quest for a Robot With a Sense of Touch 

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Farmers across the U.S. are facing challenges from extreme weather. From intense heat and drought roasting crops to rain-delayed harvests, many who grow the food we rely on are having to find new ways to adapt. For some, that means going high-tech, using sensors that can tell them when their plants need more water or fertilizer. WSJ’s Jala Everett looks into how modern sensors are changing the world of farming and how some sensors the size of “bandages” could deliver even more precise data from individual plants.

Further reading: 

Five Farming Technologies Tackle Climate Change Threats 

Widespread Drought Creates Winners and Losers in U.S Agriculture 

Harvesting Crews Hustle to Bring In Wheat Crop Hit by Drought, Late Rains 

The Environmental Upside of Modern Farming 

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The risks from fungal pathogens are increasing. Severe infections used to be rare, but the Centers for Disease Control and Prevention estimates more than 75,000 people in the U.S. are hospitalized for fungal diseases each year, and the World Health Organization says rates of severe fungal infections are likely to increase as fungi adapt to warmer temperatures and become resistant to drugs. Could a vaccine be the answer? WSJ’s Danny Lewis explores how scientists are looking into new ways of reducing the threat from dangerous fungi.

Further reading: 

Deadly Fungal Infections Confound Doctors—‘It’s Going to Get Worse’

Deadly Fungi Are Becoming More Common and We’re Running Out of Ways to Treat Them 

Dangerous Fungi Are Spreading Across U.S. as Temperatures Rise 

Fatal Fungi Threaten Global Health, WHO Says 

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 So-called “forever chemicals” are seemingly everywhere. A recent government study found close to half of U.S. tap water contains at least one PFAS chemical. They’re also on a lot of our clothes, where the chemicals are used to promote water resistance or repel stains. But some of the things that make PFAS so effective also means they stay in our bodies for years. And these chemicals have been linked to health issues, including high cholesterol and an increased risk of kidney cancer. Now, as clothing companies look to eliminate PFAS from their products, they’re facing another challenge: what to replace the chemicals with—ideally without sacrificing performance. WSJ’s Alex Ossola dives into the textile industry’s efforts to move on from PFAS and change our expectations around our clothing. 

Further reading: 

Lots of Tap Water Contains ‘Forever Chemicals.’ Take These Steps to Reduce Your Risk. 

What to Know About ‘Forever Chemicals,’ or PFAS, and Your Health 

How ‘Forever Chemicals’ Are All Around Us, From Winter Coats to Fast-Food Wrappers 

EPA Proposes Limits for ‘Forever Chemicals’ in Drinking Water 

Coastal Town Brings Mass Litigation—and an ‘Existential Threat’—to Chemical Giants 

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You may have heard about Ozempic, Wegovy and Mounjaro. It’s tough to miss the online chatter, the ads on TV and all the news coverage. They are part of a class of drugs originally designed to treat diabetes, and all three have been shown to help people lose significant amounts of weight. That’s leading to big sales for drug companies and helping change the way we think about weight loss. WSJ’s Ariana Aspuru digs into how these drugs work, the big money involved and what it means for millions of Americans who meet the criteria for obesity. 

Further reading: 

Pill for Obesity Has Wall Street Salivating 

Will Ozempic Change ‘Body Positivity’ for Good? 

No More Shots: Pill Versions of Ozempic-Like Drugs Are Coming 

The Drugs That Are Gaining on Ozempic 

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For the first time in decades, NASA is planning to send astronauts back to the moon. Their spacesuits will be very different from what Neil Armstrong and Buzz Aldrin wore when they walked the lunar surface in 1969. Spacesuits today are thinner and lighter, while still making sure astronauts can complete tasks and stay alive. In this conversation from the Future of Everything festival in May, WSJ’s Danny Lewis speaks to Amy Ross, one of NASA’s top spacesuit engineers. She explains how the lessons learned from designing next-generation moon suits will eventually help astronauts explore Mars, while leading to other innovations here on Earth.

Further reading:

NASA, Canadian Space Agency Select Astronauts for Artemis Moon Mission 

NASA's New Artemis Spacesuits Are Designed to Put a Woman on the Moon 

NASA Plans to Bring Bits of Mars to Earth. It May Change How We See Space 

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Forecasting hurricanes is an inexact science. That's why they're called forecasts. But government researchers and meteorologists are working to make their predictions better, to help people know when they should evacuate and when it's safe to stay put. And that means using all sorts of new technology, including drones that sail right into the storms. WSJ's Ariana Aspuru visited the National Hurricane Center in Florida to find out how those forecasts come together and see the new models in the works to improve accuracy and save lives.

Further reading: 

The Science for Determining Climate-Change Damage Is Unsettled - WSJ 

Atlantic Hurricane Seasons Are Starting Weeks Earlier, Raising Risks to Coastal Areas - WSJ Tornadoes, Hurricanes and Wildfires Racked Up $165 Billion in Disaster Damage in 2022 - WSJ 

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Some of the world’s biggest aviation companies, including Boeing and Airbus, are working on the next generation of planes. One big goal? Making air travel greener by cutting its carbon footprint. So, they're ditching traditional jet fuel in favor of other options, like hydrogen fuel cells, electricity from batteries, and “sustainable aviation fuels." That could mean major changes in how we fly and how much we pay to get to our destinations. WSJ’s Danny Lewis talks with Boeing, Airbus and others about how this push to change how planes are powered could shape the future of flight.

Further reading: 

The Most Valuable U.S. Power Company Is Making a Huge Bet on Hydrogen 

Electric Planes Could Soon Take Off, but They May Not Go Far 

Fossil-Fuel Veterans Find Next Act With Green Hydrogen 

United Airlines Creates Fund for Sustainable Aviation Fuel 

Airlines Push to Reduce Carbon Footprint With Greener Fuels 

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What makes for a luxury strawberry? Is it the taste? Texture? Color? Around five years ago, berry company Driscoll’s released a new, premium line of berries with a higher price tag. Some consumers are shelling out almost 70% more to get their hands on this fancy fruit. But what are the qualities of a premium berry? On this Science of Success, we delve into the food science behind breeding and selling Driscoll’s Sweetest Batch, from creating more objective benchmarks for the highly subjective experience of taste to how the company works with supertasters and sensory analysts to create the best possible berry.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

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Further reading:

Why America’s Berries Have Never Tasted So Good 

How Designer Fruit Is Taking Over the Grocery Store 

Trying to Breed Better Fruit 

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Restaurants are a tough business with tight margins, from the cost of food to paying for staff. Kernel, the new venture by Steve Ells, the founder and former CEO of Chipotle Mexican Grill, is trying to fix that by introducing food-making robots and a "digital-first" approach to restaurants. In this conversation from the WSJ Global Food Forum in June, reporter Heather Haddon talks with Ells about his new bet on consumers’ desire to eat less meat, and on a business model that could solve some of the industry’s thorny challenges.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com

Further reading:

Rise of the Restaurant Robots: Chipotle, Sweetgreen and Others Bet on Automation 

How Chipotle’s Founder Is Moving Beyond Burritos 

Chipotle’s Labor Costs Are Rising. Customers Will See It in Pricing. 

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To hear proponents talk about it, seaweed could solve a whole lot of problems. It could feed people, restore polluted habitats and be an economic boost for fishermen. Though seaweed aquaculture has grown in the U.S. in recent years, the country produced less than 1% of the global seaweed crop in 2019. Now, some companies are trying to get seaweed aquaculture to scale in the U.S. But there are regulatory hurdles to overcome, and researchers have questions about how a scaled industry would affect existing ecosystems. WSJ’s Alex Ossola looks at what it will take to make seaweed a bigger part of the American diet in the future.  

What do you think about the show? Let us know on Apple Podcasts or Spotify , or email us: FOEPodcast@wsj.com 

Sign up for the WSJ's free The Future of Everything newsletter .

Further reading:

Inside the Quest for a Super Kelp That Can Survive Hotter Oceans 

Cows Make Climate Change Worse. Could Seaweed Help? 

A Sargassum Bloom Is Hitting Florida: What to Know About the Seaweed Mass 

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No more mealy apples and flavorless oranges. There’s a growing category of produce available in your local grocery store: fruits and vegetables that have been carefully bred with flavor in mind. But these more delicious varieties tend to come in premium packaging—with a premium price to boot. WSJ contributor Elizabeth G. Dunn tells host Alex Ossola how this produce is bred and whether we can expect to see more of it in the future. 

What do you think about the show? Let us know on Apple Podcasts or Spotify , or email us: FOEPodcast@wsj.com 

Sign up for the WSJ's free The Future of Everything newsletter. 

Further reading:

This Strawberry Will Blow Your Mind: Inside the Startlingly Delicious World of Designer Produce 

The Race to Save Ketchup: Building a Tomato for a Hotter World 

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They’re ugly. They’re clunky. They’re loud. And, worst of all, they spike your energy bills every summer. The window air conditioner is a dreaded summer staple in many homes. But one company is redefining how an AC functions by thinking outside the typical window box. For Science of Success, WSJ’s Ben Cohen tells the story of Midea’s U-shaped window AC that captured the collective consciousness for its noise reduction and energy efficiency.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com 

Sign up for the WSJ's free The Future of Everything newsletter.

Further reading:

How Did the World’s Coolest Air Conditioner Get So Hot? 

The Race to Build a Better Air Conditioner

Does Turning Off Your A/C When You’re Not Home Actually Save Money? 

My Love Affair With Air-Conditioning 

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