Explorez tous les épisodes du podcast Body Like You

This week, Aimee explores that familiar jerk inside of our heads: your inner critic.

A strong inner critic is a common experience for people who are driven and love to achieve important things. When it comes to nutrition, fat loss, and other types of body care, your inner critic may be ready to call you names the minute you're not perfect. It may feel like this is what keeps you from going off track. And while that might be true (until it isn't), there's a huge emotional toll to letting your inner critic go hog wild.

The truth is that your inner critic isn't your enemy. She or he exists to protect you from other, scarier things. If you're ready to make peace with your inner critic, you'll need to be willing to do what it takes to let he or she finally take a break.

For coaching inquiries, schedule a free 30-min call with me at framenutrition.co

I'd love to hear what you think on IG: @coachaimeer

This week, Aimee discusses why most of us come into fat loss for many different reasons, some having to do with what other people think about us and some having to do with our own body respect. Find out why it's completely normal to worry about how you look naked (no, you are not vain), and why it still in your best interest to cultivate motivation that comes from within.

Welcome to the first official episode of Body Like You! This week, Aimee talks a bit about her history with obesity, food focus, and smoking and the path that took her from struggling with food to helping others with fearless nutrition, body image, and self-compassion.

For 1:1 Coaching see FrameNutrition.co

Find me on Instagram @coachaimeer

Welcome to Body Like You!

Perimenopause has become one of the loudest and confusing conversations in health and wellness

In this episode, Aimee Richardson cuts through the noise to unpack what’s actually happening to your body during perimenopause, and what’s just fear-based marketing designed to sell you supplements, programs, and panic.

Drawing from both lived experience and evidence-based research, Aimee explores metabolism myths, fat gain fears, cortisol anxiety, insulin resistance, GLP-1 chatter, and the emotional weight of body changes in midlife. You’ll learn why menopause does not automatically slow your metabolism, what really drives body composition changes, and why you don’t need a “special” perimenopause diet or workout plan to take care of yourself.

This episode also goes deeper into body image, aging, fat phobia, and the profound identity shift that comes with this stage of life. If you’re navigating perimenopause and feeling overwhelmed, betrayed by your body, or pressured to “fix” yourself, this conversation offers clarity, compassion, and a grounded path forward.

PMID 23439422

PMID 30843880

PMID 31461147

PMID: 34385400

Dr. Colenso-Semple Weighted Vests: What the Science Actually Says

https://www.swanstudy.org/

PMID: 28074888

IG: @coachaimeer

For coaching inquiries: framenutrition.co

Discipline isn’t something you’re born with—it’s something that emerges when you have the capacity to change.

In this episode, Aimee reframes discipline as an outcome, not a personality trait, and introduces a more compassionate, sustainable approach to behavior change. Instead of relying on restriction, punishment, or willpower at all costs, she explores what actually makes change possible: building emotional, psychological, and logistical capacity.

You’ll learn why many diets and fitness plans quietly create more suffering, how life stress, body image distress, and emotional exhaustion limit your ability to follow through, and why fat loss alone rarely fixes how you feel in your body. Aimee breaks down the real skills required for long-term change, including distress tolerance, emotional regulation, boredom tolerance, and setting goals that are just outside your comfort zone—without triggering burnout or shame.

This episode is for anyone who feels stuck in cycles of “starting over,” believes they just need more discipline, or is trying to change their body during an already demanding season of life. If you want to treat your body with care and still move toward your goals, this conversation will change how you think about behavior change from the ground up.

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Let us know what you think!

IG: @coachaimeer

Mail: aimee@framenutrition.co

For 1:1 coaching inquiries framenutrition.co

Ever feel like you want to get healthier but have no idea where to start? You’re not alone. In this episode, Aimee opens up about losing 80 pounds, quitting smoking, and learning how to care for her body without falling for diet culture traps. You’ll hear why calories aren’t the enemy, how small changes really do add up, and what it means to show yourself compassion while you figure it all out.

In this episode, you’ll learn:

• Why “not knowing where to start” is more emotional than informational — and how to move past that block.
• The surprising truth about calories: they’re not the enemy, they’re your body’s life force.
• How to make small, compassionate nutrition shifts — like tweaking your fast-food order — that move you toward better health without perfectionism.
• Why under-eating can sabotage your goals just as much as overeating.
• How to build sustainable habits rooted in kindness, not shame.

For 1:1 coaching, check out my website! FrameNutrition.co

IG: @coachaimeer

This week Aimee discusses everyone's favorite limiting belief, "I don't have enough time."

We're busier than ever these days, and it feels impossible to do everything well. There's a reason our brains offer up a lack of time as a good reason to not begin or continue health-seeking behaviors. It's so reasonable and feels so true.

Thoughts about time are a useful clue that something else is going on. Find out what and how to deal in this week's episode.

1:1 coaching inquires: framenutrition.co

30-min free intro calls available

Instagram: @coachaimeer

Have you ever felt like it was impossible to eat like a normal person during the holidays? With Halloween upon it, it's the start to the 2025 holiday season. It's a time of anticipation, joy, and excitement, but also pressure, unrealistic expectations, and exhaustion.

There's a story that tends to come with the holiday season around indulgences with food.

The idea that

-this is someone's only chance,

-or that the holidays won't be the same without a particular kind of food,

-or that eating too much or drinking too much don't matter,

tend to abound.

It throws most of us into a black and white space with food and the holidays. Either you eat well and are miserable emotionally or you fully embrace hedonism and feel like crap physically.

This week's pod is all about expanding the concept of eating well and living well during the holidays. The answer to being happy with your holiday experiences isn't confined to just two options. Part of compassionate caretaking for your body and living a full life requires rejecting scarcity thinking and choosing what matters to you.

1:1 coaching inquiries: FrameNutrition.co

IG: @coachaimeer

For 1:1 Coaching Inquiries see FrameNutrition.Co

aimee@framenutrition.co

IG: @coachaimeer

In this episode of Body Like You, Aimee challenges the cultural belief that discipline is a personality trait reserved for “good” or “hardworking” people. Instead, she breaks down the psychology of behavior change, explaining why knowing what to do with nutrition, exercise, or body image rarely leads to lasting results.

You’ll learn why discipline is something that happens on the back end, not something that is part of your personality, and how emotional regulation, self-compassion, and self-regulation skills create consistency without punishment. From fat loss frustration and diet burnout to exercise resistance and shame-based motivation, this episode explores how your brain is wired to resist change and what to do instead.

If you’ve ever felt undisciplined, stuck in all-or-nothing thinking, or trapped in cycles of dieting and self-criticism, this episode offers a more sustainable, compassionate path forward.

Key topics include:

• Discipline vs. self-regulation in behavior change
• Emotional regulation
• Self-compassion as the foundation for consistency
• Breaking shame-based fitness and nutrition habits
• Sustainable fat loss and healthy habit formation

Perfect for listeners interested in behavior change psychology, mindset coaching, body image healing, and creating healthy habits that actually last.

To learn more about Karin Nordin's amazing body of work, check out her IG: @karinnordinphd

For 1:1 coaching inquiries check out framenutrition.co

And of course, Aimee loves to hear from you via DM: @coachaimeer

Happy eating!

t’s a new year, and once again, your body goals are calling.

In this episode of Body Like You, Aimee breaks down why wanting to change your body often comes with resistance, mixed emotions, and frustration — especially when it comes to weight loss, fat loss, exercise, dieting, and health goals — and why that tension is actually a normal part of behavior change. You’ll learn why ambivalence doesn’t mean you’re failing, why consistency is built through inconsistency, and how self-compassion plays a critical role in sustainable change.

Through personal stories and powerful mindset shifts, this episode challenges the idea that confidence comes after you lose weight or reach your goal and offers a kinder, more effective approach to motivation, discipline, mindset, and long-term habit change.

If you’re entering 2026 wanting to lose weight, improve your relationship with food, exercise more consistently, or finally follow through on your New Year’s resolutions, this episode will change the way you think about motivation, your inner critic, and what it actually takes to create sustainable weight loss and lasting behavior change.

What happens when your body changes but your brain has not caught up yet?

In this Q&A-style episode of Body Like You, Aimee explores mind body lag, also known as phantom fatness, a common experience after weight loss, body composition changes, or dieting. She explains why you may feel larger than you actually are, how the brain’s threat and safety system distorts body image, and why this disconnect is not a personal failure or something that needs to be fixed.

Aimee breaks down the four components of body image including body perception, beliefs, emotions, and behaviors, and explains how these factors can influence continued fat loss pursuits, self criticism, or compassionate self care. If you have ever looked back at old photos and wondered why you were so hard on yourself, this episode offers powerful insight into how the brain evaluates appearance in the present versus the past.

In the second half of the episode, Aimee answers a listener question about supplements, protein powder, and nutrition advice. She shares which supplements she personally uses, why most people should avoid unnecessary supplementation, and how to think about protein intake, satiety, and appetite regulation in a more compassionate and sustainable way. This includes guidance for people using GLP 1 medications, people with low appetite, and those trying to build realistic nutrition habits.

This episode is a reminder that you do not need to know exactly what your body looks like to treat it well, and that self compassion, body respect, and health focused behaviors matter far more than appearance based goals.

Send any questions you might like covered on a future episode to

aimee@framenutrition.co

IG: @coachaimeer

For 1:1 coaching inquiries, visit framenutrition.co

References for this episode:

PMID 32309406

Gencer et al, 2021, Circulation, Volume 144, Issue 25

PMID 27677775

PMID 33868177

PMID 25412152

What if the key to taking care of your body wasn’t more motivation, but a better relationship?

In this episode, Aimee introduces a powerful reframe: treating your body as if it were another person you care about. Instead of pushing, criticizing, or trying to fix your body out of fear or dissatisfaction, she explores how compassionate motives emerge when you relate to your body the way you would a friend, child, or partner—someone whose needs matter, even when it’s inconvenient.

Through personal stories of pregnancy, chronic pain, weight loss, and burnout, Aimee explains how separating you from your body makes compassion easier, and why this shift creates a kind of motivation that doesn’t burn out. When your body isn’t an enemy or a project, caring for it becomes an act of respect rather than punishment.

This episode challenges the idea that self-discipline and intensity are the only paths to change, and offers a different way forward, one where you listen, respond, and do small favors for your body because it’s on your side, not because you’re trying to escape shame.

If you’ve ever felt stuck in cycles of all-or-nothing motivation, this conversation offers a radically more sustainable way to care for your body for life.

Why does motivation disappear the moment you need it most? Why does changing your body feel so urgent… and yet so impossible to sustain?

In this episode of Body Like You, Aimee explores the real fuel behind lasting change—and why most of what we’ve been taught about motivation actually works against us. From dieting in a panic to trying to scare ourselves into better health, she breaks down how fear-based motivation (whether rooted in body shame or future health risks) can spark short-term action but almost always burns out.

Drawing on neuroscience, body image work, and personal experience, Aimee explains why your brain treats body changes as a survival threat—and how that wiring keeps you stuck in cycles of urgency, self-criticism, and starting over. She shares how fear once propelled her own health journey, why it helped at first, and why it ultimately wasn’t enough to support lifelong care.

The episode then introduces a radically different approach: using compassion—not punishment—as the engine for sustainable motivation. Aimee offers a powerful reframe for relating to your body—one that doesn’t require self-hatred, panic, or constant discipline—and invites you to experiment with a new way of listening to what your body actually needs.

If you’re exhausted by extremes, frustrated that “knowing better” hasn’t led to change, or wondering what motivation is supposed to feel like when it actually lasts, this episode opens the door to a more humane—and more effective—path forward.

This week, Aimee starts with how to nourish your body when you’re sick and your routine gets thrown off. But knowing how to eat when you're sick or injured isn't usually the biggest obstacle. Beneath the practical questions about nutrition, there’s often a quiet sense of urgency. A low-grade panic. A worry that has nothing to do with vitamins or hydration.

That’s when the conversation shifts into what this episode is really about: the fear of fat gain.

Using insights from Tabitha Farrar’s book Fear of Weight Gain, Aimee unpacks why disruptions to our workout schedule or eating patterns can evoke so much anxiety, even when the circumstances are mild or temporary. She explains how this fear is wired early, how it differs from cultural fatphobia, and why it can make taking care of yourself during illness feel emotionally loaded.

You’ll learn how to recognize the subtle ways this fear shows up and how to start rewiring it with awareness, compassion, and small courageous actions.

If you’ve ever struggled to rest when you’re sick or felt uneasy about letting your body change, this episode offers a new way to think about caring for yourself, even when life interrupts your plans.

In this episode, Aimee walks you through her signature CARE Method—a simple, powerful mindset tool designed to help food-focused eaters navigate parties, events, and any environment filled with delicious, high-dopamine “pleasure foods.”

You’ll learn how to:

✨ Connect with your emotional state before you arrive

✨ Assess vulnerabilities like stress, sleep, mood, or hunger

✨ Reorient your attention toward what you really want from the event

✨ Engage in future-oriented thinking so tonight’s choices feel aligned with tomorrow’s goals

Whether you’re heading into the holiday season, a big night out, or just want to feel more grounded around food, Aimee’s CARE Method offers an empowering, shame-free way to support your brain and body. If you’ve ever felt triggered by food at gatherings, or find yourself eating more than you intended, this episode gives you the mindset shift you’ve been looking for.

Contact me for 1:1 coaching:

IG: @coachaimeer

framenutrition.co

aimee@framenutrition.co

In this episode, Aimee takes you inside one of the most powerful mindset shifts she teaches her clients: curating your pleasure eating experience. Just in time for the season of treats, traditions, and food-driven moments, Aimee breaks down why pleasure eating is emotional, complicated, and absolutely worth understanding if you want a healthier relationship with food.

You’ll hear how to move away from shame, drama, and “I can’t trust myself” thinking, and into an abundance mindset where you have full autonomy over what’s truly worth it. Aimee shares her signature pleasure scale, real client stories, and practical questions that help you become more selective, more empowered, and way less stressed around delicious food.

If you’ve ever found yourself overeating out of habit or regretting the trade-offs after a night out, this episode will change the way you approach higher-calorie foods forever. Learn how to enjoy what you love, skip what isn’t up to your standards, and finally take the guilt out of pleasure eating.

Perfect for anyone wanting more freedom, confidence, and clarity around food, especially during the holidays.

For 1:1 Coaching inquiries

Check out my website framenutrition.co

IG: @coachaimeer

Happy eating!

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

And I'd love to hear from you!

In this episode of Body Like You, I'm teaching one of the simplest and most powerful brain tools I know: obstacle prediction. It's something I use in my own eating and work on with every client, and it's the difference between white-knuckling your way through the week and calmly solving food problems before they ever happen.

I start with why perfectionism is such a miscalculation with food, and why eating well and fat loss have far more to do with caretaking than achieving. Then I walk through obstacle prediction itself: how to run the tape forward and use your rational brain before you're hungry, tired, and emotional. I break down the three categories of obstacles I see get in people's way over and over: your own thoughts and emotions (including the fear of fat gain), logistical obstacles, and people pleasing.

If you struggle with emotional eating, nighttime overeating, perfectionism, all-or-nothing thinking, or staying on track with fat loss when life gets busy, this episode will help you stop being ambushed by the same obstacles and start solving them in advance, without shame.

Next week we'll cover the flip side of this tool: debriefing.

Happy eating!

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

And I'd love to hear from you!

If you've ever gone all-in on a diet, nailed it for two weeks, then quit the second you slipped, this episode explains why.

I tell the story of the engineering weed-out class that nearly broke me (and kicked off a five-year emotional eating habit) and use it to unpack the real reason perfectionists struggle with fat loss: you can't tolerate being a beginner. All-or-nothing thinking, the need to make an "A" on every attempt, and the shame that lands the moment you're not perfect are exactly what trap you in the start-over cycle.

I'll show you why self-compassion is the missing skill that makes weight loss actually stick, and why letting yourself be a "C student" with food might be the kindest, most effective thing you ever do for your body.

This one's for anyone who's successful everywhere except their relationship with food and the way they feel in their body.

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

In this episode, Aimee unpacks one of the most painful and common limiting beliefs around body change: “Nothing has ever worked for me, and this won’t either.” This belief often shows up after years of dieting, weight loss attempts, frustration, and feeling like your body is uniquely resistant to change.

The episode explores why this thought makes so much sense, especially in a culture that treats body size as a reflection of discipline, morality, or personal worth. Instead of blaming individuals, the conversation looks at the bigger picture: biology, an obesogenic food environment, muscle loss with age, sedentary lifestyles, and the emotional toll of repeated disappointment.

A key reframe is that your body is not broken. Bodies respond logically to calories, activity, muscle mass, stress, medical conditions, and environment. The real challenge is often not knowing what works, but building the mental and emotional capacity to make sustainable changes without relying on fear, shame, or extreme dieting.

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

In this episode, Aimee explores one of the most common limiting beliefs that keeps people stuck: “I can’t change because of other people.”

Aimee unpacks how fears about upsetting partners, children, friends, or family can become a convincing reason to avoid taking care of your body. She explains why you cannot control other people’s thoughts or emotions, why neglecting yourself does not actually protect your relationships, and how to approach change with both accountability and compassion.

This episode is the first in a series on limiting beliefs around health, food, exercise, and body composition, designed to help you recognize the thoughts that keep you stuck and move forward without shame.

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

Happy eating!!

Have you ever noticed how babies fail over and over in their efforts to walk, but never quit? Even if they have a few tantrums along the way? Imagine if babies could feel shame or create stories around how hard it is to learn how to walk. How many of them would never learn to walk in the first place?

The lessons that truly change us often cost something: time, money, ego, comfort, or even an old identity. To change your relationship to your body and how you treat it, you will likely need to fail multiple times at many things. And failure has a cost, usually an emotional one.

If you can't manage your emotions around failure, you miss all of the lessons. And you'll stay stuck. Learning how to fail at eating and exercise

For anyone who has felt like a failure with food, body goals, consistency, or fat loss, this episode reframes failure as an essential part of learning rather than proof that something is wrong with you. You’ll learn why perfectionism, shame, and fear of failure keep so many high-achieving people stuck, and how practicing self-compassion can help you turn small failures into meaningful data instead of reasons to quit.

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

Happy eating!!

Have you ever gotten to the end of a horrible week or a bad day at work and said, "I deserve to DoorDash?" Or if you're out to eat with your friends, do you get dessert and tell yourself that you've earned it?

This is an incredibly common dynamic that is hurting your relationship with food.

On the surface, it seems like telling yourself you deserve to eat delicious things would be empowering! But what we'll explore in this episode is how telling yourself you deserve to eat delicious things is actually a type of emotional bypassing.

You’ll learn why food is not a reward, why exercise is not punishment, and why your body does not operate according to morality. Instead of framing eating around being “good” or “bad,” this episode offers a more compassionate and honest approach: you have unconditional permission to eat, and you also have a responsibility to understand the trade-offs of your choices. This is a powerful listen for anyone healing their relationship with food, trying to stop emotional eating, or working to break free from food guilt and all-or-nothing thinking.

If you’re tired of feeling stuck between craving pleasure and fearing the consequences of eating, this episode will help you rethink food morality, understand the emotional function of your eating habits, and build a more peaceful, grounded relationship with your body.

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimeer

Happy eating!!

This episode is packed with practical tips for eating well on vacation without overcomplicating it. We cover simple ways to stay more consistent while still enjoying your trip, including planning ahead for meals that actually matter, booking a room with a fridge or kitchenette, keeping easy grocery staples on hand, and using balanced breakfasts, packed lunches, and backup fast-casual options to make travel days less chaotic.

You’ll also hear realistic strategies for handling restaurants, airport food, alcohol, snacks, and social pressure so you can feel more in control of your choices without slipping into all-or-nothing thinking. If vacation usually throws off your eating routines, this episode will give you approachable tools to make things feel easier.

And, of course, we're going to cover more about your mindset on vacation, because what's going on between your ears is often more important than what's on your plate.

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimeer

Happy eating!!

In this episode of Body Like You, Aimee shares practical tools for improving body image on vacation and navigating the emotional challenges that can come with beach trips, summer travel, photos, swimsuits, and being out of your normal routine. If you’ve ever struggled with body dissatisfaction, negative thoughts about your appearance, or anxiety about how your body looks while traveling, this episode offers compassionate, actionable support.

Amy explains why vacation body image issues are so common, how your brain can turn body insecurity into a threat response, and what to do when those thoughts start to spiral. She walks listeners through simple mindset shifts and coping tools, including setting goals for both yourself and your body, creating supportive boundaries around food and alcohol, using thought work to interrupt self-criticism, practicing opposite action, and leaning into positive sensations to stay grounded.

This episode is especially helpful for anyone working on body image healing, food freedom, emotional eating, or a healthier relationship with their body while still wanting to enjoy vacation fully. Whether you’re feeling self-conscious in a swimsuit, avoiding photos, or battling all-or-nothing thinking around eating and travel, this conversation will help you approach your trip with more self-compassion, confidence, and peace.

I would love to see if we'd work well together!

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimeer

Why does body image get worse on vacation? In this episode, Aimee explores the psychology of body image on vacation and explains why so many people struggle with feeling bigger, more self-conscious, or uncomfortable in their bodies while traveling. She breaks down the science of body perception, including why your brain’s view of your appearance can shift so quickly and how factors like bloating, water retention, alcohol, disrupted routines, mirrors, social comparison, and vacation photos can intensify body image anxiety. If you’ve ever felt insecure in a bathing suit, hated the way you looked in pictures, or felt frustrated by vacation weight gain fears, this episode offers compassionate insight and practical perspective to help you feel less alone and more at ease in your body while traveling.

Happy eating.

The weather is getting hotter, and your next vacation is on the horizon. Maybe you're planning something involving bikinis or swim trunks. And while that sounds like a lot of fun, you're also feeling a bit nervous about how you look in a bathing suit. Or, maybe you feel a general sense of body anxiety around wearing shorts and tank tops.

It's the time of year that predatory fitness and wellness coaches are ready to swoop in to sell you the ultimate solution to your body dissatisfaction: the Six Week Shred.

If you've ever been tempted to lock in for several weeks because a program promised insane results, or maybe you do a crash diet every year before vacation, this podcast will cover what's really going on.

Before you sign up for any program that promises "30 POUNDS In 30 DAYS," be sure you can confidently answer the two main questions I pose in this episode. Chances are doing what you've always done and expecting this to be the year you're finally going to love your body is a teeny weeny bit of a fantasy.

For coaching inquiries:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimeer

Hey friends! We're back for a second week talking about cravings and how to manage them.

And if you know anything about behavior change, you already know you're not going to hear anything about willpower or discipline here.

But managing cravings and emotional eating does require the willingness to be uncomfortable and tapping into your courage to change.

In this episode, I talk about why cravings can feel so intense and what to do when food urges seem out of control. I explain how cravings are created in the brain, why willpower alone usually is not enough, and how self-compassion can help you change your eating patterns without shame. I also share the practice of urge surfing, a mindfulness-based tool that helps you pause, observe cravings, and let them pass without automatically acting on them. We explore the role of dopamine, emotional eating, food cues, and neuroplasticity, and I explain why you are not broken if food feels harder for you than it seems for other people.

This episode is for anyone struggling with cravings, secret eating, or feeling powerless around food and wanting a more compassionate, sustainable approach to nutrition and behavior change.

For more information about the work of Alan Gordon, check out his book The Way Out (written with Alon Ziv).

Also, the podcast Tell Me About Your Pain

For coaching inquiries:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimeer

Happy eating, everyone.

This week I'm kicking off a little series on the part of pleasure eating that tends to upset everyone. It's the compulsive, relentless drive to eat things that we know aren't the best for our bodies or don't align with our goals. Most of us have experienced cravings, and some of us suffer from unwanted cravings to the point that it negatively impacts our lives.

Once you understand the the part of your brain that makes you yearn for food isn't the same part that likes what you are eating, you can start to notice when intense desire for food comes and how often it predicts happiness on your end.

Brains are very plastic and can be changed. You are not destined to a life of being mentally trapped by the food around you.

This one rule about craving and yearning changed my life forever, not just around food, but also around shopping, achievements, and so much more.

If you want support navigating a brain that can't stop thinking about food, 1:1 coaching is the best way to work with me:

For coaching inquiries:

Aimee@framenutrition.co

IG: @coachaimeer

30-min FREE introduction calls offered on my website

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

And I'd love to hear from you!

In this episode of Body Like You, I’m talking about what I call radical responsibility for feeding yourself: the decision to stop letting busy schedules, restaurants, family preferences, social pressure, and last-minute hunger make your food choices for you.

I share how failing to plan my meals once left me relying on drive-throughs and restaurant food multiple times a day, and how learning to think about food in advance helped me lose 80 pounds of body fat and maintain that loss.

You’ll learn six practical principles for taking greater ownership of your nutrition, including packing simple meals when you leave home, speaking up at restaurants, navigating other people’s opinions, and learning from imperfect eating decisions without shame or blame.

This isn’t about perfect meal prep, rigid dieting, or never eating for pleasure. It’s about building self-trust, planning for predictable hunger, and treating feeding yourself as an essential form of body care.

If you struggle with yo-yo dieting, emotional eating, inconsistent meal planning, frequent takeout, or staying on track with your fat loss goals when life gets busy, this episode will help you stop feeling powerless and start creating a nutrition routine that works in real life.

Happy eating, everyone!

This week I'm talking about a very common fight I see in the online health and wellness community.

On one side, you have people who say, "It's perfectly normal to work out for vanity." or "Everyone works out too look good. Stop pretending."

On the other side, you have people who almost...look down on...anyone who mentions anything aesthetic about their fitness and nutrition goals.

As with most things, the truth lies in how your brain evolved to keep you alive, bringing nuance to your appearance goals, and leaning on what we know about positive body image to help you love your work. Even if right now you can't stop wanting a flat abs and a big butt.

You don't have to be ashamed or embarrassed about your body goals.

AND

You will be happier and more satisfied if you look deeper into your motivations so you're taking care of yourself in a joyful and empowering way.

I hope you find some relief and some things to think about after this episode.

As always,

1:1 Coaching Inquiries aimee@framenutrition.co

Or check out framenutrition.co

IG: @coachaimeer

If you’ve ever watched the scale jump up and instantly felt your mood drop, even while your rational brain says “it’s just water weight," this episode is for you. We break down why intellectualizing scale fluctuations doesn’t calm the emotional hit, especially when fat loss is your goal and the number feels like a verdict on your effort.

You’ll learn what’s actually happening in your body (and your nervous system) when weight bounces day to day, why “just don’t be upset” backfires, and how to respond in a way that reduces spiraling without pretending you don’t care. I’ll share practical tools for handling scale-triggered anxiety in the moment, separating fat loss progress from daily weigh-ins, and building a scale relationship that supports your goals instead of sabotaging them.

If stepping on the scale keeps bumming you out, even though your rational brain understands the scale isn't everything, you might find relief in 1:1 coaching!

For coaching inquiries: framenutrition.co

I offer 30 min, no obligation free calls to assess if we're a good fit.

Otherwise, learn more about me and Frame Nutrition on IG: @coachaimeer

Happy eating!

Hi friends! Aimee's back, post-laryngitis

Ever notice how food can hijack your attention at parties, dinners, or restaurants—especially when you’re a food-focused person? In this episode, we unpack a simple mindfulness tool called “People vs Food” to help you decide in advance whether a social situation is primarily about connection or a unique food experience. We talk about why food fixation happens, how shame makes change harder, and how to gently redirect your attention back to the people you’re with.

An important reminder: tools only help when they’re used with compassionate motives, not fear or self-judgment.

If you try People Vs Food this week, let us know how it worked!

1:1 Coaching inquries: framenutrition.co

IG: @coachaimeer

Aimee loves to hear from you! aimee@framenutrition.co

Have you ever been mid-workout, feeling strong, energized, proud? Then you glance in the mirror, see someone with the perfect body, and your mood drops instantly? That jealousy-anger-sadness-shame spiral is more common than you think, and it isn’t proof you’re a bad person.

In this episode, Aimee unpacks why body comparison happens (hint: your brain is scanning for resources and safety), why “looking better” doesn’t solve body dissatisfaction, and how to interrupt the cycle with a simple 5-step Body Comparison Playbook.

You’ll learn how to:

• Recognize “competitive social mentality” and upward comparison
• Separate from the inner critic without trying to win beauty standards
• Repair your relationship with your body using compassion (not forced positivity)
• Replace comparison with community

Try the playbook this week and notice what changes: in your workouts, your mood, and how you feel in your own skin.

For 1:1 Coaching see FrameNutrition.Co

Ig: @coachaimeer

I'd love to hear from you!

When perfectionism shows up, it doesn’t just raise your standards, it tries to protect you from vulnerability, judgment, and uncomfortable emotions. In this episode, Aimee shares how quickly the brain can turn “not perfect” into “this will be a failure.”

You’ll learn why intellectualizing often doesn’t calm perfectionism, how perfectionism becomes a safety strategy that fuels procrastination and all-or-nothing habits, and what it looks like in exercise, nutrition, and body image.

In this episode, Aimee covers:

• Why perfectionism is about fear of being seen as imperfect, and why you can’t control other people’s thoughts
• Perfectionism vs. high standards (self-compassion is the difference)
• Perfectionism is procrastination in a different font, and how “it doesn’t count” keeps you stuck
• The risks of perfectionism with eating
• A self-compassion practice for when your inner critic spikes

Learning to turn toward the messy emotions underneath your perfectionism can help you be as content as possibly while doing the difficult work of fat loss, muscle building, or just accepting that your body is inherently good exactly as it is.

If your own perfectionism is getting in the way of taking positive care of your body, 1:1 coaching support may be exactly what you need.

1:1 coaching inquiries: framenutrition.co

IG: @coachaimeer

As always, Aimee loves to hear your thoughts about the episode!

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

And I'd love to hear from you!

In this episode, we’re unpacking the Heaven’s Reward Fallacy and how it quietly sabotages fat loss, body image, and long-term behavior change. If you’ve ever thought, “I’ve been good all week, so the scale should be down,” or “I worked hard, so I deserve faster results,” this episode will help you understand why that mindset feels so convincing, but leads to frustration, resentment, and quitting.

We’ll explore the difference between competitive motives and compassionate motives for fat loss, and why chasing confidence and admiration through body change can make fat loss feel urgent and emotionally exhausting. You’ll learn how unrealistic expectations, diet culture marketing, and the desire to feel accepted can create a painful belief that your body has “robbed” you when results don’t happen quickly enough.

This episode also offers a more compassionate path forward: building the emotional capacity, habits, and self-respect needed to care for your body for life. Instead of using fat loss as proof that you are disciplined, lovable, or worthy, you’ll learn how to reconnect with motives rooted in self-compassion and a better relationship with your body.

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

And I'd love to hear from you!

In this episode of Body Like You, Aimee talks about the emotional tension around calories, clean eating, and fat loss. Many people come to fat loss after years of trying to eat perfectly, avoid the wrong foods, and work harder in the gym, only to feel stuck, ashamed, and more confused than ever.

Aimee explores why clean eating can feel emotionally comforting, especially when body shame is present, and why hearing that fat loss comes down to energy balance can feel like an accusation, even when it isn’t one. She breaks down how nutrition misinformation, food rules, body dissatisfaction, and shame can keep people spinning their wheels instead of making meaningful progress.

This episode is for anyone who has tried to lose fat by eating clean, cutting out foods, chasing the latest wellness advice, or trying to purify their diet, while still feeling like their body won’t change.

You’ll learn why calories matter for fat loss, why your love of delicious food is not a character flaw, and how a more compassionate approach can help you stop fighting your body and start working with reality.

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

And I'd love to hear from you!

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

And I'd love to hear from you!

Why do “easy” healthy habits sometimes feel so hard?

In this episode, we’re breaking down one of the most common limiting beliefs in sustainable fat loss and behavior change: “It shouldn’t be this hard.” Whether you’re trying to go for a daily walk, cook more meals at home, go to bed earlier, eat more protein, cut back on alcohol, or stop nighttime snacking, your brain may resist even the simplest changes.

This episode explores why small, realistic habits can feel harder than extreme diets. You’ll learn how your brain prioritizes immediate comfort over long-term rewards, why temporal discounting makes behavior change so challenging, and how shame and self-criticism can lead to self-sabotage before you’ve even had a chance to succeed.

Instead of assuming something is wrong with you when a simple habit feels difficult, you’ll learn how to let the easy thing be hard without making it mean anything about your discipline, willpower, or worth.

If you’re working on sustainable weight loss, healthy eating, long-term fat loss maintenance, emotional eating, habit formation, or building a healthier relationship with your body, this episode will help you understand why change feels hard—and why that doesn’t mean you’re failing.

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

And I'd love to hear from you!

What if exercising to burn calories is actually keeping you stuck?

In this episode of Body Like You, we’re rethinking fat loss, calorie burn, exercise, and mindset. If you’ve ever started a workout plan hoping it would finally make fat loss happen faster, this conversation will help you understand why exercise alone is a terrible way to lose body fat and why chasing calories burned can damage your relationship with your body.

You’ll learn why fat loss ultimately depends on energy balance and a calorie deficit, but also why the advice to “eat less and move more” is far too simplistic. We’ll talk about total daily energy expenditure, why exercise only makes up a small percentage of daily calorie burn, and how your metabolism adapts when you increase activity.

Most importantly, this episode explores the mindset trap of treating exercise as a transaction: “I worked out, so I earned food,” or “I burned calories, so my body owes me weight loss.” That approach often leads to frustration, body resentment, overexercise, and giving up.

You'll hear how to separate exercise from punishment, calorie debt, and body dissatisfaction and begin seeing movement as a way to build strength, vitality, body trust, and positive body image.

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

And I'd love to hear from you!

Have you ever looked at someone who seems to eat whatever they want, stay effortlessly thin, and thought, “It’s so unfair”?

In this episode, I unpack the painful comparison loop that happens when your body, weight, or relationship with food feels harder than everyone else’s.

I also look at what research suggests about people who appear to stay thin without effort, and why the story your brain tells about them may not be the full truth.

PMID: 35839758.

You’ll learn how to notice body comparison, send compassion to yourself, and move out of resentment and into a more grounded, caring relationship with your body and food.

Topics covered: body image, weight loss, yo-yo dieting, food struggles, fatphobia, self-compassion, thin privilege, body comparison, emotional eating, diet mindset, metabolism myths, and compassionate health behavior change.

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

And I'd love to hear from you!

What if the thing keeping you stuck isn’t a lack of discipline, but the fact that you’re too close to your own patterns to see what actually needs to change?

In this episode, I’m talking about the power of coaching, support, and having someone in your corner who can see the path forward when you’re spinning your wheels. I share my own experience of hiring a trainer to help me with strength training, chronic pain, fatigue, recurring injuries, and stalled progress in the gym, and how his plan was not what I wanted, but exactly what I needed.

We’ll talk about why behavior change is so hard to do alone, especially when your routines feel safe, your all-or-nothing thinking kicks in, or your fear of change convinces you to keep doing the same thing harder. I also connect this to nutrition coaching, fat loss, clean eating, body image, overexercising, and the frustration of putting in a lot of effort without getting the result you want.

This episode is for anyone who has been working hard on their fitness, nutrition, weight loss, or body image goals but keeps running into the same obstacles. A good coach can help you stop wasting years on strategies that aren’t working, give you a clearer plan, and support you through the discomfort of doing the thing you might not want to do but probably need.

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

In this episode, I’m talking about what happens to your health habits when life gets chaotic, especially during the end-of-school-year madness of Maycember. After a family medical emergency, packed kid schedules, work demands, and a false-alarm crisis pushed my capacity to the edge, I had to lean on a tool I use with clients all the time: The Oxygen Mask List.

We’ll unpack why all-or-nothing thinking makes it so easy to stop exercising, abandon balanced eating, and feel like you have to start over every time life gets hard. You’ll learn how to create your own flexible health plan for busy seasons using simple meals, realistic movement, and compassionate body care so you can stay consistent without chasing perfection.

This episode is for anyone trying to maintain healthy habits, lose body fat, improve body image, or build consistency when family life, work stress, and overwhelm make everything feel impossible.

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

Enjoying the podcast? I'd love to hear from you!

Ever ended a weekend of overeating by promising you'll "start over on Monday"? In this episode of Body Like You, I teach debriefing, the brain tool that breaks the restrict-binge cycle without shame. You'll learn why "fix-it mode" keeps you stuck in yo-yo dieting and emotional eating, how undereating during the day drives nighttime overeating, and how to look back at food mistakes with curiosity instead of self-blame. If you struggle with emotional eating, binge eating, all-or-nothing thinking, or staying consistent with fat loss, this one's for you.

For 1:1 coaching inquiries, find me:

Web: framenutrition.co

Email: aimee@framenutrition.co

IG: @coachaimee.nutrition

And I'd love to hear from you!

You mess up one meal and think, "Well, I've already blown it, so it doesn't matter what I eat now." It feels completely true in the moment, and it's a lie your brain tells you.

In this episode of Body Like You, I'm walking through my top five brain glitches: the irrational moves that feel totally reasonable when you're in them but quietly keep you stuck in fat loss. A brain glitch is when your brain hands you a thought that feels 100% true and talks you straight into the exact behavior that sabotages you.

We'll cover the "I already blew it" spiral, why the scale finally dropping makes you want to throw a party (and blow it), the irrational anger when the scale goes up, the crash-diet urge that hits when nothing in your closet fits, and the "I'll just burn it off at the gym" trap.

If you struggle with all-or-nothing thinking, emotional eating, yo-yo dieting, body shame, or staying consistent with fat loss when life gets messy, this one's for you.

Want to go deeper? I mention two companion episodes in here — Episode 37, Why Exercising to Burn Calories Keeps You Stuck, and Episode 44, Debriefing: The Brain Tool That Ends the Binge Restrict Cycle.

Happy eating!