Let's look forward!

In this episode, Mr Bobble talks about the future of Bobble Digital. The newly launched Bobble Insights platform, client growth, behind the scenes of the digital marketing industry 

What questions do you have? Send them to MrBobble@BobbleDigital.com
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Remember to subscribe and follow Mr Bobble & Bobble Digital's socials :)
 
LinkedIn - Manpreet Singh / Bobble Digital
Instagram - @mrbobbleofficial / @bobble_digital
TikTok - @mrbobbleofficial / @bobbledigital  
Facebook - @bobbledigital  / @mrbobbleofficial
X - @Mr_Bobble / @BobbleDigital  
 
#BobblePod #MrBobble #DigitalMarketing #MarketingPodcast #MarketingCEO
#Marketing2024

We're back!

In this episode, Mr Bobble gets real about mental health and the difficult challenges he has faced as CEO of a digital marketing agency in 2024.

Bobble Digital's CEO Manpreet Singh, aka Mr Bobble talks about where he has been and why there has not been the usual Bobble Pod episodes uploaded every Tuesday! 

What questions do you have? Send them to MrBobble@BobbleDigital.com
_____
 
Remember to subscribe and follow Mr Bobble & Bobble Digital's socials :)
 
LinkedIn - Manpreet Singh / Bobble Digital
Instagram - @mrbobbleofficial / @bobble_digital
TikTok - @mrbobbleofficial / @bobbledigital  
Facebook - @bobbledigital  / @mrbobbleofficial
X - @Mr_Bobble / @BobbleDigital  
 
#BobblePod #MrBobble #DigitalMarketing #MarketingPodcast #MarketingCEO
#Marketing2024

"31% of Black Friday shoppers start early, with One in four shoppers hitting the stores between 5 AM and 10 AM"

Black Friday is the Friday following American Thanksgiving. It’s notorious for slashed prices in e-commerce and brick-and-mortar stores, causing a surge in consumer spending but what is the Biggest Mistake most e-commerce companies make with seasonal sales?

Manni explores the biggest mistakes companies make and how you can make sure you don't make the same mistake this sales season.

How are you preparing for this black Friday sale? send them to @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod

Bobble Pod is a digital marketing Podcast from Leeds-based digital agencies Bobble Digital, Trio Media and Loveday Media, and Armenian-based Burnwe.

Each month we will be taking a look at hot topics in the world of digital marketing and media with a panel of experts giving their thoughts and analysis on the digital marketing landscape.

This month we take a look at continuing rise of Social Media with the big changes we are seeing on Linkedin, Instagram and TikTok and how The Netflix Documentary The Social Dilemma has changed public perception of data and media for companies and users .

Want to give your thoughts on what's trending? Tweet us @BobbleDigital or drop us an email on media@bobbledigital.com

You can find out more about our panel by visiting the links below:

Manni Singh (CEO, Bobble Digital) - https://www.bobbledigital.com/
Claire Daniels (CEO, Trio Media) - https://www.trio-media.co.uk/
Keith Loveday (CEO, Loveday Media) https://www.lovedaymedia.com/
Anush Mnatsakanyan (CEO , Burnwe) https://burnwe.com/

Bobble Pod is a digital marketing Podcast from Leeds-based digital agencies Bobble Digital, Trio Media and Loveday Media, and Armenian-based Burnwe.

Each month we will be taking a look at hot topics in the world of digital marketing and media with a panel of experts giving their thoughts and analysis on the digital marketing landscape.

This month we take a look at Brand Social Responsibility looking at both positive and negative effects your company image can have on consumers and the public through social media and online.

Want to give your thoughts on what's trending? Tweet us @BobbleDigital or drop us an email on media@bobbledigital.com

You can find out more about our panel by visiting the links below:

Manni Singh (CEO, Bobble Digital) - https://www.bobbledigital.com/
Claire Daniels (CEO, Trio Media) - https://www.trio-media.co.uk/
Keith Loveday (CEO, Loveday Media) https://www.lovedaymedia.com/
Anush Mnatsakanyan (CEO , Burnwe) https://burnwe.com/

Welcome to Bobble Pod! Meet Manni - or Mr Bobble if you prefer - in our short introductory trailer.

"If you don't build your brand out and compete with the other competitors and get your name out there in other forms and in other channels, don't just expect to squeeze the life out of one channel"

Don't fear the volatile agency landscape - Manni Fresh from a tell-all panel, reveals his biggest challenges facing him and his agency from over demanding potential hires to results-blind clients. Sharing his approaches to three issues he currently faces and how they are currently affecting his Business.

What issues are causing you problems for your business and how are you fixing use the hashtag on X #MrBobble, AskBobble, #bobblepod or email the podcast media@bobbledigital.com

"Inbound links are opportunities for you to grow your local SEO"

Manni Singh CEO of Bobble Digital shares the essentials you need to know for your local SEO strategies to get found online in major cities like Leeds and London

Manni provides 12 tips to help you rank better on Google Locally, from optimizing your Google My Business to building inbound links and ensuring you have a mobile-friendly website and more.

what successes and failures have you had with SEO and getting found Locally? use the hashtag on X #MrBobble, AskBobble, #bobblepod or email the podcast media@bobbledigital.com

"​If ​you ​have ​a ​company, ​it's ​really ​important ​these ​days ​that ​you ​have ​a ​personal ​brand ​and, ​that ​your ​personal ​brand ​is ​tied ​into ​the ​company.

It's a special Dubai edition of Bobble Pod as host Manni Singh welcomes Nicki Bedford of She Leads the Way, to recount her journey from media executive to startup founder.

Nicki shares her journey to Dubai after working with major brands including Buzzfeed and her work to Empower Women in Business through her podcast and now a media company She Leads the Way;

Giving the best tips for personal branding and how this can help you and your brand/company grow

What are you doing to help promote your product or services? use the hashtag on X #MrBobble, #AskBobble, #bobblepod or email the podcast media@bobbledigital.com

"Focus on one channel and master that before worrying about diversification" - Casey Parram Strategist and Coach.

Manni Singh CEO of Bobble Digital is joined by Business strategist and coach Casey Parram to find out more about what is Acquisition and Retention Strategies and how they help take your Business to the next level; across e-commerce, business to business and social media.

What is your acquisition and retention strategy? use the hashtag on X #MrBobble, #AskBobble, #bobblepod or email the podcast media@bobbledigital.com

What is the key to a Good Google Ad Audit?

Manni takes your questions as he explores the best ways to Audit your Google Ads account giving you 7 steps to follow when starting the process and the key parts to identify and review for your post-audit action plan.

How do you audit your Goggle Ads Account use the hashtag on X #MrBobble, AskBobble, #bobblepod or email the podcast media@bobbledigital.com

"You've got ​to ​be ​able ​to ​spend ​what ​you ​can ​afford, ​​but ​for ​me, ​you ​should ​be ​spending ​the ​maximum ​that ​you ​can ​afford ​in ​this ​area, ​not ​cutting ​back".

Ben Westerby, Portfolio Finance Director, for B K Westerby Consultancy joins the podcast to share the best ways to manage your marketing budget alongside your business finances and the dos and don'ts when comes to setting up a financial plan.

Share how you are managing your marketing and business finances by using the hashtag #MrBobble ,#AskBobble or #bobblepod on X or email media@bobbledigital.com

"What do you do when you're following all the guidelines testing ad copy, audiences and spending good money on digital marketing but... still not getting a return?"

Manni takes your questions and tries to help Mike who asks whether Digital marketing is the right channel for all companies or is it limited?

Share your stories of your success and failings when it comes to Digital marketing by using the #MrBobble or #AskBobble or #bobblepod or email media@bobbledigital.com

How to use branded merchandise to support your digital marketing efforts?

James Biggin, MD of Steel City Branded Merchandise joins Manpreet Singh CEO of Bobble Digital to share examples of how branded merchandise can help support your digital marketing, James and Manni shares stories of how thank you packs can go along away to help brands grow relationships with clients and potential leads in places outside the work enviroment.

Share your Stories of how branded merchandise has helped grow your Business by using the #MrBobble or #AskBobble or #bobblepod

Google Ad Account Suspensions, what advertisers need to know?

Manpreet Singh CEO of Bobble Digital finds out What should you do if your account has been suspended on Google Ads because of a Policy or Egregious Violation.

sharing the step-by-step process you may need to take to get your advertisement running again on the largest search engine and how to prevent it in the future.



Links from the episode
Google Ads Policy
Google Ads account suspensions help page
T&Cs Page

It’s that time of the year When Manni looks into his Crystal ball and gives his 2024 Digital Marketing Predictions but how did he do in 2023 and can he have the same success rate as last year?

Let us know your thoughts, and share your trends for 2024, do you agree, or do you think Manni has missed anything?

send them to @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod

How do you create high-performing LinkedIn content ?

Manni meets Shoaib Ahmed North West's Young Entrepreneur of The Year 2023 and owner of Yello Hippo who specializes in building authority on LinkedIn through industry-leading personal brand management.

Shoaib shares more on what is considered best practice on the social media platform and why video could be the best way forwald to build your brand in the future on the platform.

Shoaib Ahmed Website: https://www.rebelsbyshoaibahmed.co.uk/

Bobble Digital Website: https://bobbledigital.com/

"89% of B2B marketers use LinkedIn for lead generation and 62% say it produces leads for them"

How to maximise your LinkedIn ad performance in 2023? In the latest Bobble Pod Manpreet Singh CEO of Bobble Digital chats about some Linkedin ads basics to help generate leads and the types of Images, videos and content that help showcase your Agency or skills.

What makes a good brand and when should we review and update our branding ?

Rachael Sullivan of Theodore Communications joins Manpreet Singh to disscuss the art of branding and what makes a Good Brand 2023? sharing the processes or systems a company should follow and The importance of branding in the digital customer journey.

Hear Rachael's insights and more from her 20 years experince in the sector working for brands including British Airways, Qantas and Vodafone as head of Brand and head of performance.

What does it take to bring a sport to a city and build a brand around it ?

In a extra special episode of Bobble Pod, Manni Singh is joined the Managing Director of Leeds Knights Ice Hockey Warwick Andrews;

Warwick share's the journey so far of building a brand in a City like Leeds and how short and long term strategies both froms social media and networking are helping to push success on and off the ice rink, Giving insight and thoughts on how this can translate for businesses.

follow Bobble Pod on your favourite social media Channels

"100 million new sign-ups over the first weekend" So what is it and is it a Twitter replacement?

It's the new social media channel Threads that Manni is looking at in this week's Bobble Pod and giving you 7 things to keep an eye on.

Mr Bobble also explores how each thread can be up to 500 characters long, almost double Twitter’s 280-character limit.

In this episode, we're joined by Mike Hall, Co-Founder of ThinkSMART Marketing.

Mike is a seasoned marketing expert who has been in the industry long before the rise of online marketing. With over 35 years of knowledge and experience, Mike brings clients' marketing ideas to life with his creativity and expertise. But what sets Mike apart is his unwavering commitment to customer service and helping clients to map out their customer touchpoints, enabling them to maximise their opportunities and deliver the best customer experience.

And when Mike's not crafting marketing strategies and touchpoints, he can be found in creating mesmerising abstract wall art.

Join Mike and our CEO, Manni Singh, as they delve into how to map your customer journey and maximise your success.

What is an Attribution Model?

Manni is joined by Ram Tracking's Andrew Jacobs to explain Attribution Models and the different types that are used in marketing and sales; describing the differences between simple and complex models and how testing each one could help grow your leads and Business.

"The global artificial intelligence market is estimated to generate $433 billion in sales from 2020 to 2023" (Source Digital Agency Network)

Manni gives his latest views on Ai in marketing and as he explores the pros and cons of using Ai and how a blend of using Ai and Human input could be the way forwald for digital advertising and content marketing.

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.” - Simon Sinek, author of “Why? How Great Leaders Inspire Everyone to Take Action,”

Manni Singh CEO of Bobble Digital explains the differences between brand and performance marketing, Sharing why it shouldn’t be brand vs performance but brand with performance marketing.

Sharing examples including Nike and Apple of getting brand and performance marketing together and the consequences on leaning too heavy on either brand or performance marketing when you are

what questions do you have, send them to @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod

"Don’t use a Digital Marketing Agency unless you're actually ready to bring one in, A digital marketing agency isn’t a replacement for a Marketing Manager".


Manni Singh of Bobble Digital Explains in the first episode of the new series why you shouldn't Bring a marketing agency as a Replacement for a marketing manager,

Exploring what you should have on your checklist before approaching an agency and how using the RACI model helps clearly establishes the responsibilities for each task so there will be no doubt on who will be doing what when working with an agency.

The festive period failed to make amends for a challenging year of sluggish retail sales growth, as weak consumer confidence continued to hold back spending... Helen Dickinson OBE, Chief Executive of the British Retail Consortium

So the festive period is over, and everyone is back into the swing of things, we are all reviewing 2024 performance but Retail as a whole had a sluggish 2023 and the December and Autumn/Winter Seasons did not help,

Manni Shares his thoughts on why 2023 was a bad year for Retail sales and how the 2nd Hand Market is thriving thanks to the cost of living crisis.

what questions do you have, send them to @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod

In the last episode of the current series, Manni takes a look at Bing as an ad platform which shouldn't be an afterthought for your digital marketing

even with Google being the King/Queen of the search engines Manni explores the advantages of using Bing which links to the likes of MSN, Yahoo, AOL and Linkedin alongside Google Ads

Even with smaller market segments, there are advantages to be gained as Manni shares why

links from the episode

Share of Market over time - https://gs.statcounter.com/search-engine-market-share


If you like the series why not subscribe new episodes will be out soon

What is a Business Sounding Board?

Join Manni Singh (Mr Bobble) and Special Guest Phil Fraser as they explore their own business journeys giving tips and ideas to help you grow your business when you hit those pain points in growing

Phil also chats more about his key learnings after selling his Business for a six-figure sum.

Get in touch with the Podcast by Tweeting https://twitter.com/BobbleDigital

Manni looks at his three pillars of paid social media and how knowing your Objective, audience and message can help your campaigns be more successful on platforms like Facebook, Twitter and Tiktok.

Episode 11 explores these three pillars and how they can be applied to your process of setting and researching for your social paid campaign.

What are Performance Max Campaigns? and why are 84% of UK businesses using this type of Google Campaign,

Host Manni Singh explores this new campaign from Google and why you should take a look at this approach when it comes to your advertising and how to make it work for you through good Creative assets e.g photos and videos.

"One of the things that most people are guilty of doing is using filler words... that don't mean anything" Duncan Lewis

Manni is joined by Communication trainer Ducan Lewis of Eaglei to explore 7 key elements to be a good communicator in business and how you can improve your communication and body language for those important meetings.

How can tech lead to growth for your business? Manni Singh CEO of Bobble digital chats to Andy Firth from Ascensor to chat about how creating your own tech for your business could help grow your own organisation and help benefit your clients

Both give examples of how creating their own technology has helped them and what their future goals are.

Keep in touch with the podcast like and subscribe on your favourite platforms https://linktr.ee/BobblePod

How can businesses protect themselves from rising paid media costs?

Host Manni Singh is joined by the founder and CEO of force 24 Adam Oldfield, to discuss this and how AI will shake up the digital space in 2023 for your company's workload and help with lower customer engagement.

Keep in touch with the podcast like and subscribe on your favourite platforms https://linktr.ee/BobblePod

What does a cookie-free future look like on the Internet? As Brands and marketing strategies move away due to clamping down on third-party cookies how will brands improve their marketing strategy when the data might not be available

Manni Singh CEO of Bobble digital explores a cookie-free future and the alternatives that brands are turning to

Why is live video marketing so important, and why should it be on the top of your priority list when it comes to marketing your business

Manni Singh CEO of Bobble Digital take a look at the rise in popularity due to the pandemic and how it's still growing in 2023.

What is Chat GPT and why is it starting to slowly integrate into many of the marketing channels we use and content that will be created in the future;

Manni Singh CEO of Bobble digital looks into this AI and how it could be a game changer in 2023 for you and your business.

Following Part 1 of our Cop28 Special episodes Manpreet Singh CEO of Bobble Digital shares more about the exhibits he got to see at last year's event

Including the Saudi Arabia Green Initiative and an unexpected chat with Microsoft Azure AI which could lead to positive results down the road.

This episode was recorded in the UAE on the 13th of December 2023.

what questions do you have, send them to @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod

In episode 4 of series 4 Manni (Mr Bobble) is joined by Gary King from Leeds-based Tendo to share more about how to plan your business in 2023 share in the main points to look out for for the coming year and red flags to stay away from

I want to ask a question on the podcast send them to at bubble digital using the #mrbobble Or #AskBobble

Manni (Mr Bobble) takes a look at his Digital Trends for 2023 and discusses what will shape the next year and beyond. From AI and machine learning to the rise of virtual and augmented reality, plus he explores more about what ChatGPT is and how it could disrupt the market

This bio was partly written by ChatGPT

Want to find out the latest or give your thoughts on the topic we discuss on the podcast why not visit https://linktr.ee/BobblePod

"...In the last two and half years alone in the UK there's been 165,000 brand e-commerce stores built..." Alan Pilkington - Total Processing

Manni Singh is joined by Alan Pilkington Partnerships Manager at Total Processing to explain more about Automation and why it's so important in an Economic Crisis and how can address those pain points


Find out more about Bobble Pod by visiting https://bobblepod.co.uk/

Welcome to season 4, Manni Singh gives us a glimpse into his pre-Christmas travels as he visits Dubai to grow Bobble Digital outside the UK as he looks to explore new markets.

He gives us the truths about Dubai and how some of the misconceptions he was told were false and how he compared his experience of living in the UK with his time in the UAE.

Find out more about Bobble Pod by visiting https://bobblepod.co.uk/

In the last episode of the series, Manni explores Blue Ocean vs Red Ocean sharing How this strategy can help you during the current economic times and what businesses can learn by using this method.

Generating Business in a Recession Manni and James McCann Head Of Business Development at Bobble Digital give their thoughts and views on the best ways to Generating Business in a potential recession and challenging economic environment.

The challenges of dealing with Tourette’s in the workplace - Manni Singh Host and founder of Bobble Digital has an intimate chat with James McCann Head Of Business Development about the recent Viral Tiktok success they had and how it helped raise awareness about Jame's condition.

What is your marketing strategy for 2023?

Manni Singh from Bobble Digital explores the best tips for marketing your business in 2023 when a reported recession is to take place and what to do in the short-term and long-term goals for your business when growing your market share and growth.

Are you in the Christmas spirit yet? Manni Singh is as he tasks the listeners to see how long they can go without hearing Wham! last Christmas; while sharing his favourite Christmas campaigns and giving the latest advice if you have left it late for a Christmas sale or promotion.


Get the latest news of the Podcast and watch our vodcast now at https://bobblepod.co.uk/

Are businesses cutting back on seasonal spending on social media as the big hoilday sales approach?

Fiona Bradley, founder of FB Comms rejoins the podcast alongside Bobble Digital owner, Presenter Manni Singh to find out if this is the case and how to plan for a paid social media campaign in the run-up to Black Friday, Christmas and Boxing day sales.

"As of November 2023, we have protected 2'166 acres of land in two and half years" This is how much Land Bobble Digital has helped save for the Rainforest Trust UK.

Manni shared his experiences of the events at COP28 and what he has been getting up to as he meets up with The British Chamber of Commerce, British Business Group, Hariot Watt University and First Abu Dhabi Bank

sharing more about what he has learnt from networking and the local business community


This episode was recorded in the UAE on the 13th of December 2023

What questions do you have, send them to @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod

How is the current social media landscape evolving? Fiona Bradley from Leeds-based FB Comms and Bobble Digital owner, Presenter Manni Singh explore where our favourite platforms could develop next;

The Duo also explore What could a recession mean for digital spending and what's next for Elon musk after taking over Twitter.

Get the latest news of the Podcast and watch our vodcast now at https://bobblepod.co.uk/