BlueCollar.CEO –
Brigham Dickinson is the Founder and President of Power Selling Pros, a leader in customer service and call handler training. As a CSR coach, he has coached over 900 CSRs in the US, Canada, and Australia. Brigham is also the author of Pattern for Excellence, Something to Give, and Patterned after Excellence.

In this episode, Ryan and Brigham discuss CSR coaching and training, including why you shouldn’t give your CSR team sloppy seconds on bagels.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Chris Koch is a Head Coach and Trainer at BDR (Business Development Resources), a premier provider of business training and coaching services. He coaches and consults HVAC, plumbing, electrical, and other home service contractors. With over 25 years of HVAC and plumbing industry experience, Chris founded a startup, completed two acquisitions, assimilated cultures, executed financial turnarounds, and developed home service divisions into significant profit centers. 

In this episode, Ryan and Chris talk about how celebrating your team’s wins can positively influence company culture.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Lance Ford is the Owner of Bizzy-B Plumbing, an award-winning residential plumbing service company. With over 18 years of experience in the plumbing industry, he served an apprenticeship for five years before becoming a CEO. 

In this week’s episode, Ryan and Lance discuss how Lance transitioned from a plumber to a CEO.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

 BlueCollar.CEO –
Amanda Powell is the Director of Training at Power Selling Pros. She trains customer service representatives at home service companies across the United States and Canada to help them win more moments and book more calls. She has trained hundreds of companies across her extensive career.

In this episode, Ryan and Amanda discuss the three things that you can do today to dramatically improve your customer experience through your representatives. Amanda also talks about her own experiences with customer service and how she has applied them to her training.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

 BlueCollar.CEO –
Joshua Page is the Owner and President of three electrical companies: JP Electric and Son, Inc., Patriot Electrical Contracting & Service Corp, and Ruel Electric. Joshua is also a TEDx Speaker and Author of the children's book, What Does Your Daddy Do? He is the mastermind of Contractor Money Blueprint where he helps small contractors be more profitable through how-to videos and worksheets. 

In this episode, Ryan and Joshua talk about how everything in the trades changed after 2020 and the importance of having a persistent mindset. They also discuss Josh’s book, the importance of free markets, and why you always need to answer the phone.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

 BlueCollar.CEO –
Olga Carr is a Territory Manager at Insco Distributing, Inc., a family-owned air conditioning wholesaler serving Texas and Oklahoma for more than 60 years. She's a high-achieving saleswoman, passionate about growing small businesses and recruiting people into the AC and heating industry. She is a South Texan and Mexican American with a vision to create a successful plan for other family-owned companies.

In this episode, Ryan and Olga talk about the Inflation Reduction Act and everything about the federal government's tax credits, rebates, and incentives that you can use to help your customers save a lot of money.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

 BlueCollar.CEO –
Brian Campbell is the General Manager of Campbell & Company: a heating, cooling, electric, and plumbing company in Washington state. He began his career at the company as the Vice President of Operations.

Brian grew up loving the company and waiting for his chance to contribute to the family HVAC business, started by his father over 40 years ago in a garage. He earned an MBA from Boise State University before joining the company in 2013 to drive operational improvements. 

In this episode, Ryan and Brian discuss the power of consistent improvements in trade operations. They also discuss how these improvements helped the 40-year-old Campbell & Company continue to evolve.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

 BlueCollar.CEO –
Kelly Presgrave is the CEO and Co-founder of Work With Your Handz, an agency that offers recruitment solutions specifically for residential services, commercial services, and construction companies. 

Kelly is a graduate of George Mason University with a BA in finance, a graduate of Cornell University’s Talent Management and Acquisition program, and a member of SHRM. She continues to gain insight into the constantly evolving recruitment industry, and her background in finance helps her in both business development and client management. 

In this episode, Ryan and Kelly discuss her journey into offering recruitment solutions to home service businesses. She shares her experience on the best practices to attract and keep high-quality employees. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Paul Olsen is the Operations Manager at 1st Home & Commercial Services, a company providing cost-effective repair and maintenance for plumbing, heating, air conditioning, and electrical services in Austin, Texas. 

Paul started his career as a plumber but has spent the last 15 years in management positions for various home services companies. He has made it his mission for the past couple of years to transform his company's culture in Austin, Texas from the ground up.

In this episode, Ryan and Paul discuss why culture is one of the most critical aspects of your business and how to improve it.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Paul Adams is the Chief Growth Officer and Founder of Royal House Partners, a residential and commercial contractor specializing in HVAC, plumbing, and electrical services. He previously worked as the former Owner/Executive with Service Experts LLC, developing a deep expertise as an executive in home services and business development.

In this episode, Ryan and Paul discuss what makes a home service business attractive for acquisition, whether you should consider selling your business, whether a growth partner is right for your company, and more. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Jennifer Frith is a Customer Experience Coach at Nexstar Network, where they help the world's best tradespeople become the world's best business people. At Nexstar Network, Jennifer helps business owners succeed by empowering their frontline team members through coaching and training to deliver exceptional customer experience. 

In this episode, Ryan and Jennifer discuss tactical empathy, developing relational skills, and a framework to help you train your customer reps and technicians for quality customer experience. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Dan Antonelli is the President and Chief Creative Officer of KickCharge Creative, a branding agency in New Jersey for home services companies. They do everything from naming, tag lines, truck wrap design, brochures, collateral, billboards, uniforms, and some web design.

Dan oversees all aspects of brand design and development for KickCharge clients. He relishes helping small businesses crush competition with disruptive brands integrated on wraps. He is a wizard when it comes to creative branding and is also the author of a book on the subject: Building a Big Small Business Brand.

In this episode, Ryan and Dan discuss people's big misconceptions about branding their home services businesses, its impact, and the mistakes to avoid when branding your business. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Ken Rusk is the President of Rusk Industries, a multi-million dollar construction company in two separate locations with over 200 employees. He is also a best-selling author and blue-collar advocate showing that there’s no degree required for comfort, peace, and freedom.

Ken spent his younger years digging ditches and working in construction. As a blue-collar entrepreneur, he never went to college but instead models an alternative career path to success without university degrees and student loan debt. He mentors and coaches young people in goal setting, life visualization, career paths, and sound financial planning.

In this episode, Ryan and Ken discuss the comfort, peace, and freedom of being a blue-collar entrepreneur, why Ken wrote the best-seller Blue-Collar Cash, and much more. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Curtis Duncan is the Owner and CEO of Quality Home HVAC, a family-owned company specializing in residential service and dual-fuel heat pump installations. Curtis and his wife Candace have propelled the company to over 60% year-over-year growth. Having transitioned from digital marketing and sales, he brings a unique perspective to the HVAC industry. 

In this episode, Ryan and Curtis discuss the inner workings of a family-owned and operated business, including communication and adapting to technology.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Jennifer Clements is the Co-founder of Clement's Electric and the Founder of League of Contractors, a lead generation app by contractors for contractors. Through League of Contractors, Jennifer helps home service professionals become referral partners and generate leads to grow together. On the app, contractors can refer others and get paid for it, and only one contractor receives a referral per time, eliminating competition for leads.

Homeowners use the app to request services, select the top-ranked contractor, or put their request in the marketplace where only one contractor can pick up the order. That means no bidding wars between contractors, so homeowners are not bombarded with phone calls. 

In this episode, Ryan and Jennifer discuss Jennifer's experience in the trades, how she started helping contractors generate referrals, and her thoughts and tips for growing a trades business.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Jessica Woodruff Smith is the Process Manager at AirWorks Solutions, a company providing HVAC services to Ventura County with a focus on customer service. She’s been in the trades for sixteen years, including her father’s HVAC business where she worked in every position until the company’s acquisition. 

Jessica is a Co-founder of LadyTitans, a group designed to empower women in their careers and help others see women's value in the trades. 

In this episode, Ryan and Jessica discuss the value of networking in the trades, how to get started, and other fun topics like how to pronounce GIF. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Kate Cinnamo is the Executive Director of Explore The Trades, a non-profit focused on bridging the technical talent gap in the plumbing, heating, cooling, and electrical trades. The organization is committed to developing the next generation of a skilled workforce by changing the perception of the trades. 

Before joining Explore The Trades, Kate was in the senior housing and healthcare industry for over 10 years. She was the Director of Community Relations for Ebenezer, an adult healthcare facility.

In this episode, Ryan and Kate discuss closing the technical skills gap of the trades and how to gain exposure. They also talk about maximizing your influence in local schools so that more people will consider the trades.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Armando Ramos is the Owner of Plomero en Phoenix, a leading plumbing company in the Phoenix valley. Armando has been plumbing for about 12 years but started his company seven years ago. He has learned to leverage his massive following on TikTok to create a geographical influence for both Spanish and English speaking communities.  With the help of rebranding, a memorable jingle, company values, and even one of the tiktoks having about 60 million views- Plomero En Pheonix has created an accountability and trust within the Arizona community. 

In this episode, Ryan and Armando discuss social media for the trades and why you should think differently about leveraging social media for your business.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Nate Henry is the Vice President of Channel Resellers for BirdEye, a customer experience platform that enables businesses to acquire and retain customers. He has held leadership roles in sales and business development departments for various digital marketing software and services companies. 

In this episode, Ryan and Nate talk about the importance of customer experience and the customer’s journey. They discuss how these are some of the crucial elements most companies ignore but have a massive impact on their bottom line.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Joshua Crouch is the Founder of Relentless Digital, a marketing company for the trades. Josh comes from an HVAC background, having worked nine years in the industry at three different contracting companies before starting his own company. 

Crystal Williams is the Founder and Creative Director of Lemon Seed Marketing, a whole brand marketing company that manages the strategic efforts of companies that want to see growth. She also comes from an HVAC background, as her family has owned an air conditioning company in East Texas for 47 years. 

Stephen Christopher has been in digital marketing since 2007. He is the founder of Wit Digital, where they make websites for home services companies, and has seven years of experience serving that niche.

In this episode, Ryan, Stephen, Crystal, and Joshua discuss how to get more leads, the best source of ROI, leadership, working with your vendors, the truth about running PPC ads, and more. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Chad Peterman is the President of Peterman Brothers Heating, Cooling & Plumbing. It is a family-owned-and-operated service company that has worked in the Indianapolis area for over 29 years. They specialize in residential service and replacement along with multi-family construction and rehab projects. 

Chad is proud of the opportunity to lead a company his father started in 1986. He and his brother have taken the business to the next level by expanding to different parts of Indiana. Chad is also the Founder of Peterman Top Tech Academy and Host of the Can't Stop the Growth Podcast. 

In this episode, Ryan and Chad talk about Chad's journey into leadership in the service business in his 20s, the painful lessons along the way, how the industry has changed since the COVID pandemic hit, and much more.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Ryan Matthews is the Owner of MyGuy Plumbing of Toms River. Ryan cut his teeth in the industry doing new constructions and remodeling before founding his company. When he was in a vocational technical school, Ryan was into construction but decided not to be a one-trick pony. At the beginning, he found it hard to build clientele, so he took on a lot of remodeling jobs and grew his repertoire from there. 

In this episode, Ryan Redding and Ryan Matthews discuss the latter's journey into the service business, his biggest mistakes, how he has grown to owning six trucks in under five years, and the learning curve of the industry. Click here to learn about Ryan's plumber marketing company that he uses. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Kathy Nielsen is a business development consultant popularly known as "The Chicken Lady." She owns Chicken Lady Speaks, where she coaches business owners on establishing standard operating procedures. She also helps them to run more efficiently and offers ServiceTitan/Quickbooks training.

Kathy has been working in trades for years. She was once the Office Manager at 72 Degrees Heating and Air, General Manager at Schaal Heating and Cooling, and Operations Coach at The Blue Collar Success Group. She's also been married to a technician for 26 years and counting. 

In this episode, Ryan and Kathy discuss why trade businesses struggle with operations, the shocking reason some team members fail to carry out their tasks, how to improve your business operations, and much more.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Michelle Van Beek is a business coach and the COO of ServiceRocket Group, a trusted software partner to thousands of enterprises, including Atlassian, Workplace, and Digital.ai. She was also a part of Service Hero Academy before transitioning to her current role. In her coaching, Michelle impacts businesses positively and fulfills her passion for helping people on a larger scale. She offers online and on-site training for contractors to help improve their operations and grow their business.

In this episode, Ryan and Michelle discuss the shoulder season, aka GRIND season that all companies will face.  Regardless of the speciality, there is seasonality because there is always a peak season. Michelle shares the how seasons affect your home service business, preparing for peak periods, and how to keep clients coming all year round in this episode. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Obed Guzman is the Owner and CEO of Alma HVAC Inc., a premier provider of HVAC solutions for commercial buildings. As a first-generation immigrant from Mexico, Obed and his wife Alma moved to Charlotte, North Carolina, and founded Alma HVAC Inc. to give back to the community. As a senior HVAC technician, he has over 25 years of experience executing commercial, residential, and industrial installations. 

In today’s episode, Ryan and Obed talk about identifying and creating opportunities in the HVAC space.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Michelle Van Beek is a business coach and the COO of ServiceRocket Group, and she was also a part of Service Hero Academy. In her coaching, Michelle impacts businesses positively, fulfilling her passion for helping people on a mass scale. She offers online and on-site training for contractors to help improve their operations and grow their business.

In this episode, Ryan and Michelle discuss the secret sauce to success in the trades business — which many plumbing and HVAC home service companies struggle with.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Judson Burdon is the Founder and President of Asphalt Kingdom, a source for asphalt seal coating equipment and asphalt products. He created the company to help property owners maintain their asphalt surfaces cost-effectively, increasing property value and curb appeal. 

Judson started Asphalt Kingdom in 2004 at the age of 21 after selling his paving company and relocating from Canada to Anguilla in the British West Indies. 

In this episode, Ryan and Judson discuss Judson’s journey in the trades, starting the business from scratch, growing it, and exiting for multi-millions of dollars within a couple of years. Judson also shares what it's like running an eight-figure business that helps other people build and scale their trades businesses and reach their dreams.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Johnny Wenzel is a Marketing Consultant at ServiceTitan, and Dylan Kessler is the Principal Product Manager at ServiceTitan. ServiceTitan is a platform that delivers a seamlessly integrated experience that enables thousands of trades business owners to accelerate growth, drive operational efficiencies, and provide a superior customer experience.

Before joining ServiceTitan, Johnny worked at a marketing agency focused on the trades, where he managed all of the PPC. Dylan spent the last 15 years building marketing technology and business collaboration tools on product teams at various other organizations before working for ServiceTitan.

In this episode, Ryan, Johnny, and Dylan discuss how companies in the trades business are wasting money on marketing and why connecting marketers and business owners together enables them to leverage shared data and make them more profitable.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Stephen Dale is a Trainer and Coach at Power Selling Pros, a training and coaching organization that turns disorganized, overwhelmed CSRs, Technicians, and Leaders into confident well-oiled machines that make more money. 

He boasts 15 years of experience as an operations manager for three Dallas-area companies. As a trainer and coach, Stephen specializes in putting strategic plans into action through exceptional presentation and public speaking skills, with a solid ability to inspire and lead others to achieve their personal and professional goals. 

In this episode, Ryan and Stephen discuss why your skill set and experience are not the only essential things for your business and why you need to harness every opportunity to create a fantastic experience for your customers and employees. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Ryan Redding is the Owner of DP Marketing Services, an agency that is based in Tulsa, Oklahoma, and provides digital marketing solutions for home services companies so they can produce quality leads and generate higher profits. They specialize in websites, SEO, PPC, social media, and reputation management.

Ryan is the host of the Blue Collar.CEO podcast, which is all about helping companies build a better, more profitable, and more sustainable home services business.

In this episode, Ryan talks to Boris Clemente, Sales Account Executive with DP Marketing Services, about the many hats he's had to wear over the past year, how he serves clients at DP Marketing Services and why he started the Blue Collar.CEO podcast. Ryan shares the lessons he's learned over the past year, what the new year holds, and a lot of exciting side attractions like flying radio-controlled airplanes.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Dan Dowdy is the Founder of Built for the Trades, an executive leadership coaching, training, and mastermind community explicitly built for the trades. He is also a second-generation master plumber, certified John Maxwell Coach, trainer, and speaker, with over 20 years of experience as an entrepreneur in the home services space. 

He dedicates his life to giving back to the trades all he’s learned, believing that success in life and business starts within — working on yourself first before focusing on what’s around you. Dan is transforming home services business owners through leadership development coaching that helps them break through the growth ceiling that’s common in most home services businesses. 

In this episode, Ryan and Dan discuss the struggles trades business owners face with leadership development, hiring top talent, and the difference it makes if you get both things right.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Michael Claudio is the Owner of WinRate Consulting, a construction sales consultancy and recruitment company. Michael has taken nine years of corporate sales training success and paired it with five years of construction sales success across several companies to create a proven process and procedure that increases revenues and profits by solving the biggest complaints in the industry.

He started his sales and management career in retail with Verizon Wireless before working in their enterprise business-to-business sales team. During his time in Corporate America, Michael was given some of the best training in the world and developed obsession-like energy for consistency, communication, and the client experience. 

 Michael has proven his system and processes to Identify, Target, Qualify and Acquire clients works. With a heavy focus on communication, follow-through, and follow-up Michael believes any company can increase sales and profits and he wants to be the one to help you do that!

In this episode, Ryan and Michael discuss the importance of character, consistency, mission, vision, values, and how to hire better people. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Danielle Putnam is the President of The New Flat Rate, a flat rate menu pricing system for residential contractors that does the selling for you by giving your customers choices. When given choices, customers buy more. 

When Danielle is not talking to contractors nationwide about how they can double, triple, and even quadruple their sales, she's training for the next 1/2 marathon or traveling to a quiet beach with a good book. 

In this episode, Ryan and Danielle Putnam discuss how contractors can benefit from The New Flat Rate and how menu pricing will increase their profits, attract and hire better people and more by giving the customer options. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Colleen Keyworth is the Director of Sales and Marketing for Online-Access, an HVAC web marketing company located in Michigan. Working in her family’s HVAC and plumbing business gave her a clear understanding of what contractors face when they own and operate a profitable business. Online-Access originated out of her family’s business to meet their own marketing needs, but today works with hundreds of HVAC, plumbing, and electrical contracting companies across North America.

Colleen is the President and a Member of the Board of Directors at Women in HVACR, where they improve the lives of their members by providing professional avenues to connect with other women growing their careers in the HVACR industry. Colleen also serves on the Southeast Michigan Air Conditioning Contractors Association board.

In this episode, Ryan and Colleen discuss her journey in the HVAC industry, her role in representing women in the trades through the Women in HVACR organization, what the group is about, and how you can be a part of the work they're doing. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Caleb Guilliams is the Founder and CEO of BetterWealth, a company that shows people how to take control of their money and turn it into unprecedented wealth. Caleb began his journey into wealth creation at an early age by reading every financial book he could get his hands on. He was fascinated with the idea of ordinary people being able to achieve extraordinary wealth. 

Fast forward to his college days. Caleb took over the investment department of a bank by the age of 19, where he saw firsthand how 98% of Americans were financially failing despite "professional" financial advising. He traveled across the country for over two years to learn from the most successful financial minds. 

Leaving his prestigious position at the bank, Caleb founded BetterWealth, authored the best-selling book The AND Asset, became the Host of the BetterWealth Podcast, and speaks to thousands worldwide. He is quickly becoming the new face of finance.

In this episode, Ryan and Caleb discuss how to understand the financial position of your business, how your tax spend is being leveraged, and how much money you can save. Caleb encourages you to take a step back and ask yourself what  "wealth" is to you. 

Caleb has also given our listeners the fantastic opportunity to access the BetterWealth X-ray, a process to see exactly where you are at financially. Make sure to visit The BetterWealth X-Ray , click "get your xray", and type in the coupon code- dpmarketing. You have to take advantage of this opportunity!!

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Aaron Salow is the Founder and CEO of XOi Technologies, a digital field service tool for the trades industry. He founded the company to close the gap in skilled trades workers, fostering rapid growth for businesses. Inspired by his father’s career in the blue-collar industry, Aaron has worked as an entrepreneur and employee in manufacturing and construction. 

In this episode, Ryan and Aaron discuss how XOi helps technicians save time in the field.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Crystal Williams is the Founder and Creative Director of Lemon Seed Marketing, a comprehensive marketing company that manages the strategic efforts of companies that want to see growth. 

With over a decade of marketing and employee engagement experience under her belt, Crystal has an out-of-the-box way of thinking that draws attention to her marketing strategies and community involvement. 

In this episode, Ryan and Crystal discuss the most common things that contractors do that get in the way and impact their company's ability to grow.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Stephanie Postell is the Co-Owner and Chief Operating Officer of Anchor Heating and Air, a company that provides service, maintenance, and installation of HVAC systems. She is also the Contractor Success Coach for Contractor Commerce, the first and only plug-and-play e-commerce solution for contractors. 

In this episode, Ryan and Stephanie talk about the developments in e-commerce, customer behavior related to the trades, and why it's a good decision to sell trade business supplies from your website.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Brian Cohen is the Business Strategist for SF&P Advisors, a valuation, accounting, research, and financial analysis company for HVAC and plumbing businesses and mechanical and commercial contractors. 

Before joining SF&P, Brian ran a home improvement organization with more than 100 employees in four locations. He is well versed in sales and marketing strategy and has consulted dozens of clients in various industries. He is adept at project management and client relations.

In this episode, Ryan and Brian continue their conversation about some of the top mistakes people make and the most common reasons people fail when trying to exit their home services businesses.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Brian Cohen is the Business Strategist for SF&P Advisors, a valuation, accounting, research, and financial analysis company for HVAC and plumbing businesses and mechanical and commercial contractors. 

Before joining SF&P, Brian ran a home improvement organization with more than 100 employees in four locations. He is well versed in sales and marketing strategy and has consulted dozens of clients in various industries. He is adept at project management and client relations.

In this episode, Ryan and Brian talk about some of the top mistakes people make and the most common reasons people fail when trying to exit their home services businesses.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Rodney Bailey is the President of Magothy Electric Company, a family-owned and operated company providing quality electrical services to improve the lives of homeowners in Glen Burnie and the Baltimore metropolitan area. Rodney started the company in 1996 with a vision of changing the world in the electrical industry.

In this episode, Ryan and Rodney discuss the importance of reviews and maintaining the customer experience, from answering the phone to after the technician leaves the client's house. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Mark Stepowoy is the Owner of a couple dozen Roto-Rooter Plumbing & Drain Service franchises, and Rachel Cross is a Senior Growth Product Specialist at ServiceTitan.

Mark’s franchises are located throughout Ohio and Illinois. Mark is also a partner in a few other locations. He’s been in the Roto-Rooter business for a quarter of a century. 

At ServiceTitan, Rachel helps establish solutions around customer-specific setups and workflows, building relationships, and training users on growth products. Before that, she worked with her dad, Mark Stepowoy, as Enterprise Administrator across the various locations of his Roto-Rooter Plumbing & Drain Service franchises. 

In this episode, Ryan Redding, Mark, and Rachel discuss the generational differences in running and leading a trades business and the challenges and successes and the ups and downs of working with your family members. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Cassie Pound is the Vice President of Quality Heating & Cooling, LLC, and Leslie Harpole is the Co-owner of Champion Plumbing.

Quality Heating & Cooling, LLC is a full-service HVAC and plumbing company in Glenpool, Oklahoma. Cassie has a heavy human resources and management background, having worked in HR for a trucking company and handling operations for a retail chain. She and her husband Oscar founded Quality Heating & Cooling in 2014, and Cassie handles the marketing side of the business. They have six beautiful kids. 

Champion Plumbing is a residential plumbing service business that Leslie and her husband, Brent, started. They service Oklahoma City and the surrounding areas. When Leslie left her job as a Land Technician at a petroleum land and surface services company in 2015, she channeled her passion for her community and other local businesses to start Champion Plumbing.

In this episode, Ryan Redding sits down with Cassie and Leslie to talk about what it is like being a woman in the trades industry. They explain the stresses women feel in this type of business dealing with customers and vendors while balancing managing the family.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Travis Smith is the President, and Heather Bargender-Wavra is the Chief Financial Officer (CFO) of Sky Heating, AC & Plumbing, based in Walton, Oregon. 

Sky Heating, AC & Plumbing was initially founded in 1979 by Travis' father, William Smith. Travis has spent his entire life working with the company, climbing the ranks from office worker to technician, and now he’s the owner. He serves on the board of the Oregon Air Conditioning Contractors of America and the Home Builders Association Home Performance Council.

Heather manages financial and business-related matters for Sky Heating, AC & Plumbing. She joined the company in 2015 as a Financial Controller and rose to become the CFO in 2018. Heather has an extensive background in the construction industry and has held financial roles in various companies. 

In this episode, Ryan Redding, Travis, and Heather discuss financial training and planning for teams in the trades, the 50/20/30 rule, and how workers in the trades can become financially independent.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Nancy O'Hare-Zika is the Owner of Yellow Dog Creative (formally Swick Media), a full-service marketing agency with a strategic focus on companies in the skilled trades. They offer videography, audio production, graphic design, animation, brand development, creative writing, media strategy, and buying services. Previously, Nancy was the General Manager of Swick Home Services. She is also the Owner and CEO of Gavel Marketing.

In this episode of Blue Collar.CEO, Ryan and Nancy talk about the struggles of hiring great people for the trades, why the problem exists, the internal changes to make at your company to attract talent, the role of marketing, attracting the spouse of a technician, and other strategies.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Cassie Pound is the Vice President of Quality Heating & Cooling, LLC, a full-service HVAC and plumbing company in Glenpool, Oklahoma. She has a heavy human resources and management background, having worked in HR for a trucking company and handling operations for a retail chain. She and her husband Oscar founded Quality Heating & Cooling in 2014, and Cassie handles the marketing side of the business. They have six beautiful kids. 

On this episode of Blue Collar.CEO, Ryan and Cassie talk about people as the number one secret to growing a trades company, how to measure success, getting culture and core values right, and the dynamics of co-owning and running a business with your spouse and still maintaining a healthy marriage.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Dave MacDonald is the Owner and Founder of Better Together Group, a group of staffing companies that provide specialized recruiting services for clients and personalized services for job-seekers. The companies include Revolution Staffing, Essential Staffing, and Help Unlimited, each serving specialized markets and demographics. 

In today’s episode, Ryan and Dave discuss workforce and economic trends, including hiring and firing and other internal culture dynamics.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Dan Zawacki is the Founder of Lobster Gram, a company that sold and delivered live lobsters and seafood around the U.S as gifts. He was the first person to do it back in 1987, which became his claim to fame. 

Three decades later, Dan sold Lobster Gram and now runs THE 4 MORES℠, where he is a Certified EOS Implementer that helps companies implement the Entrepreneur Operating System (EOS). He helps owners and leadership teams get the most out of their companies using his unique approach — through structure, growth, profit, and fun. He also is a speaker and a coach.

As an entrepreneur himself, Dan has 30 years of knowledge and knows exactly what it’s like to own and operate a business. His passion is to help entrepreneurs succeed and have fun running their own businesses.

In this episode, Ryan and Dan discuss what Dan learned about lobsters, the gruesome way to kill them, and how they can help your home services business. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Brian Cohen is the Business Strategist for SF&P Advisors, a CPA firm that does mergers, sales, and acquisitions with HVAC, Plumbing, mechanical, and industrial contractors. Before joining SF&P, Brian ran a small home improvement organization with more than 100 employees in 4 locations.  

He is well-versed in sales and marketing strategy and has consulted dozens of clients in many industries. He is particularly adept at project management and client relations.

In this episode, Ryan and Brian talk about mergers and acquisitions and what it means for home services business owners, how to plan to exit your business, and more.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

BlueCollar.CEO –
Edward McFarlane is the Co-founder of Schedule Engine, a nationwide service that equips contractors to deliver a modern, connected, and engaging customer experience. He’s a trainer for the HVAC home service community, a Member of the Board of Trustees for North American Technician Excellence, and the Vice-Chair Board of Directors of Air Conditioning Contractors of America (ACCA). 

In this episode, Ryan and Edward discuss the reasons behind the skills gap in the home services industry, how the industry can attract more talent, the upside impact of the trades, current challenges in the industry, and more. 

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.