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Today, we delve into the art of making a great first impression with your new subscribers through a carefully crafted welcome email series. Today’s discussion is all about why this is crucial for bloggers and how to get it right. Let’s dive into the highlights:
High Engagement Opportunity: We kick things off by examining why welcome emails are a golden opportunity, boasting higher open rates and setting the tone for your relationship with your subscribers.
One Welcome Per Subscriber: Learn about the importance of implementing a system to ensure subscribers receive a single welcome email, even if they opt-in for multiple lead magnets, avoiding any overwhelm or confusion.
Series Structure and Timing: We discuss the optimal number of emails to include in your welcome series and the strategic timing of transitioning subscribers to your regular newsletter.
Content that Connects: Discover how to craft welcome emails that resonate on a deeper level by addressing the specific needs, goals, problems, and desires of your subscribers with targeted resources and articles.
Communication Over Promotion: We emphasize the importance of focusing on how your brand can help the subscriber rather than using the welcome series as a self-promotion tool.
Advanced Email Strategy: Hear about the final steps in creating an advanced email strategy, which involves nurturing different audience segments and designing interactive content like quizzes to further engage your subscribers.
Aligning with Business Objectives: We underline the necessity of aligning your email strategy with your broader business goals while maintaining regular content creation and sharing activities.
Expectation Setting and Onboarding: Lastly, we talk about how a well-structured welcome series not only facilitates a smooth onboarding experience but also sets clear expectations for the relationship moving forward.
Stay tuned as we unpack each of these themes, offering actionable tips and insights to help you create a welcome email series that turns new subscribers into loyal readers and engaged members of your blogging community.
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In this episode, we’re diving deep into Stage 4 Part 2, where we unravel the complexities of crafting a successful affiliate marketing strategy for bloggers. Here’s what you’ll learn:
Understanding Affiliate Marketing:
Learn how affiliate marketing creates a win-win for bloggers and companies through a commission-based relationship.
Discover the importance of cookie duration and the evolving landscape of Google’s cookie policies.
Real-World Success Stories:
Hear about a niche blogger who’s making a substantial income on Amazon with minimal traffic.
Keywords & Audience Alignment:
The significance of choosing the right keywords for visibility and aligning with your audience’s interests.
A personal story of failure and learning from not meeting audience expectations.
Selecting the Right Affiliate Program:
Why it’s crucial to pick an affiliate program that aligns with your blog’s niche and audience needs.
An introduction to versatile affiliate platforms such as Booking.com.
Comparative Analysis:
We compare affiliate programs like Booking and Stay 22 on commission rates, cookie length, and reliability of payment.
The value of support and resources provided by affiliate partners.
Promotion Strategies:
How to effectively use email marketing and social media to distribute affiliate links.
Strategies for integrating affiliate links into your marketing, including email nurture series.
Content Creation Beyond Blogging:
Explore high-quality content creation and how it can be leveraged in affiliate marketing.
SEO Optimization:
Tips for targeting long-tail keywords for better results, especially in light of Google’s 2023 algorithm updates.
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
This episode zeroes in on Stage 4 but starts with a review of the first three stages.
Stage 1 lays the groundwork by defining the blog’s identity, setting up key elements, and establishing topic clusters.
Stage 2, the pathfinder stage, advances to creating keyword-driven content, choosing appropriate social media channels, and initiating email marketing strategies.
In Stage 3, bloggers concentrate on crafting lead magnets tailored to different personas, integrating these into the email system, setting up an editorial calendar for newsletters, and maintaining consistent communication with their audience.
We also discuss the strategic planning involved in blogging, such as understanding the target market, conducting keyword research, building content clusters, starting backlink campaigns, and implementing lead magnets to collect email addresses.
A notable resource mentioned is the LMM available on leslipeterson.com, designed to aid in defining personas and generating effective lead magnets.
The importance of recognizing low traffic seasons and using seasonal keywords to maintain steady visitor numbers is also discussed, alongside the necessity of conducting an annual audit to ensure the blog remains updated and optimized.
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
Resolutions and goal setting are what people talk about this time of year.
I recommend, instead, that you consider some practices (based in the Hindi and Stoic philosophy) that build a better business and a better life year after year after year.
When you focus on these - there is no need to set "resolutions" every year.
1. Design a routine that makes space for all the important parts of your life 2. Cut out all non essentials 3. Take small steps toward your goals and projects 4. Develop a right sense of urgency 5. Document one small win every day 6. Focus on your small step with precision, forgetting about the outcome 7. Choose your friends and information-intake wisely 8. Demand excellence ... concern yourself only with what you have control over...focus on essentials - not too many or too few... be grateful for where you are but resist the status quo... practice ahimsa and remember you are not born for yourself alone.
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
We're talking about Stage 2, part 2 today --- getting your email system set up and building your first lead magnet.
But I also take this time to share what to look for in an email tool, and why I selected the one we're been using for YEARS.
If you're interested in trying Drip, using our link will allow you to get 30 days free (instead of the regular 14 day trial.) - https://try.drip.com/xjzja5vvqpb3
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
It's time to do the keyword research on your post ideas... and begin building them out. I recommend dashing thru at least 25 posts before moving forward.
You'll also want to create an inventory spreadsheet to manage those posts!
Just beginning your blogging journey? I recommend KeySearch if you're just begining.
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
I'm excited to have her because we get to discuss TWO sides of her business, and BOTH will help you!
First, we talk about her 2024 Content Planner for Creatives which I am ALL ABOUT! I love the goal management, the monthly tracking and the daily calendar.
You can hear us talk about it, or go to the link above to see a video of the layout - then order yours right from Amazon.
BUT
Second, we talk about how she came up with this product as a blogger, how she used Chatgpt to conceptualize it, and how she streamlines the sales and marketing by using Amazon.
This episode is filled with several gems so make sure you listen to both parts!
Links and resources mentioned during this episode:
We're covering the last part of Stage 1 in the 7 Stages of Blogging series... and it's about topic clusters. This is BEFORE you ever begin any keyword research!
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The second part of Stage 1 is determining your domain and hosting provider. I give you a little bit of advice about your hosting... but mostly we're talking about your domain.
Here are 9 considerations before you commit to a domain!
(Stage 2b - 7 Stages of blogging series)
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
A few weeks ago we talked about the 7 Stages of Blogging.. and for the next 7 weeks or so we'll talk a little more about these.
This week we begin with Stage 1 - Scout... and how and why to pick your audience and niche before you ever start blogging (or... if you have a blog... do it now!)
(Stage 2a - 7 Stages of blogging series)
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
I know what you're thinking... but this isn't an ad at all....
This is me sharing the secret with you... because Conar and his crew are legit. And the course is very VERY affordable... and it WORKS!
I love that Conar spent so much time with me and shared so many tips here. Take a listen, and then head over to the website to check out the course yourself.
Personal GPTs were just announced and they will revolutionize the web, IMHO. However, I don't know if they are right for bloggers. Will they help? Hinder? Are they worth the cost? Will there be a demand for searching this way from our readers?
I've been working with a personal GPT in my membership, and I have one launching on my leslipeterson.com home page shortly... and I'll be testing how open people are to sharing their email address to use it.
I ponder the blogging use case... and I look forward to hearing what you think about this new tech for bloggers.
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
There is a core update happening right now, and another Reviews Update happening next week.
In this episode I share the timeline change happening (per Google), why Reviews matter for you even if you're not evaluating products, and what questions you should ask yourself every time you publish a piece.
Do you feel like information is hitting you from all sides, and you're not sure how to prioritize, what to ignore, what is just noise?
Maybe you audience is feeling it too?
Have you considered offering your readers a "success path" that will keep them tied to you, build a fan base, show them how to feel successful and where to go from "here" - even as "here" keeps changing?
That's what we talk about in this 100th! episode!
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
Email isn't new anymore... it's an acceptable and expected means of communication. Preferred, in fact.
And it's time for the double opt-in to go away.
Double Opt-In Disliked for Personal Reasons: Double opt-in processes are often seen as unnecessary and can lead to a loss of interest in the content.
Double Opt-In Reduces Barriers for Subscribers: Eliminating the double opt-in process makes it easier for subscribers to quickly receive lead magnets and content, enhancing their experience.
Faster List Growth and Immediate Subscriber Engagement: Avoiding double opt-ins allows for quicker list growth and enables immediate engagement with new subscribers through welcome emails and consistent newsletters.
Modern Email Systems Filter Inactive Addresses: Current email management systems efficiently remove unengaged email addresses, making double opt-ins less necessary for maintaining list quality.
Risk of Lost Subscriptions with Double Opt-Ins: Double opt-in requests often go to spam folders, leading to misunderstandings about subscription confirmations.
Single Opt-In Can Improve Conversion Rates: Single opt-in processes can speed up the delivery of offers and solutions to subscribers, which may lead to better conversion rates.
Misconception about GDPR and Double Opt-In: There's a misconception that double opt-in is required for GDPR compliance. In reality, GDPR demands clear consent but does not mandate double opt-ins. Transparency about email content and frequency is more critical.
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
Nearly a year ago I shared that I was not opening my Booking and Hotels.com links to the Stay22 LMA Script... but I've changed that approach.
In this episode I share - what is new to the script (as of last week)... - why I'm using the script for everything now... - my upcoming webinar with Stay22 - why it's important you know I don't make affiliate $$ by telling you about Stay22