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https://www.instagram.com/byfernandoh
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http://millennialloteria.com/
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Julissa Prado: How she created the curly hair care formula Chappell Roan and Thalía swear by

mardi 10 septembre 2024 • Durée 01:16:23

When Julissa Prado was a child, she spent several summers with her grandmother in Mexico — where she learned how to mix natural ingredients, such as lemon, sugar and aloe vera to prepare homemade remedies. She realized she could use other similar ingredients for something she had long struggled with: her curly hair. Frustrated with the lack of products in the United States to reduce frizz and provide long lasting hold for textured hair, Julissa, with the help of her brother Tony, wanted to show Latinas in the United States that having the perfect curls didn’t mean buying products heavy on sulfate, silicones or parabens. The siblings decided to create an all-natural one. Today, Rizos Curls is the first Latina-owned curly hair care brand available at all Ulta Beauty stores nationwide and the brand singer Chapell Roan uses to make her curls shine on stage. Julissa Prado joins Bísness School to tell us why it took her four years to find the perfect formula for Rizos Curls, how a natural disaster gave her the impulse to start the company, and what happened after Rizos Curls launched a collaboration with Mexican actress and singer Thalía.

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Trailer: Bísness School is back for Season 2

mardi 27 août 2024 • Durée 01:00

Bísness School is coming back for another season! Hear from the Latino entrepreneurs behind companies like Rizos Curls, Siete Foods and I Love Chamoy. New episodes start Sept. 10.

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Ricardo Sucre and Gabriel González: The recipe for a Latino hard seltzer

mardi 5 mars 2024 • Durée 52:20

Ricardo Sucre, Gabriel González and Gustavo Darquea experienced culture shock when they came to the United States from South America for college. It wasn't just the language or the food — it was what college students drank that was surprising. Beer, vodka and hard seltzers reigned, while rum was nowhere to be found. After graduating from college, the trio decided to create a hard seltzer that was distinctly Latino. Ricardo Sucre and Gustavo Darquea explain how the idea for Casalú, a rum-based hard seltzer, was born — and how they took it from a SodaStream to stores all over Florida and Nevada.

Original photo for episode cover art taken by Irma Fragkogianni - Matsa from Endeavor Miami.

Follow Casalú at @drinkcasalu and learn more at casalu.com.

Follow Fernando Hurtado at @byfernandoh.

This episode was produced by Fernando Hurtado and edited by James Jeffrey.

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Paloma Hecht and Charlie Guerrero: How they helped make Sofía Reyes a Spanglish music pop star

mardi 20 février 2024 • Durée 52:17

How do you make a Spanglish music star? Charlie Guerrero and Paloma Hecht don't have a formula, but they know what's worked for them. "Authenticity," they say. The duo, who managers singer Sofía Reyes, explains what drove them to make music mixing English and Spanish when executives told them that was a bad idea and they share how they've produced massive hits with artists like Jason Derulo, De La Guetto and Wisin with their company, MITH Media.

Follow Paloma and Charlie at @palomahecht and @charlieguerrero.

Follow MITH Media at @m.i.t.h.media.

This episode was produced by Fernando Hurtado and edited by James Jefferey.

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Mike Alfaro: Making Lotería cool again with Millennial Lotería

mardi 6 février 2024 • Durée 49:17

Mike Alfaro was home in Guatemala taking a break from his career fast-paced career in advertising in the United States when he saw it: the yellow Lotería game box he used to play all the time growing up. The game held a special place in Mike's heart, but the cards inside the box stood out like a sore thumb. Cards portraying a woman as a reserved woman clad in formal apparel stood at odds with the #MeToo movement that was sweeping the nation at the time. Mike decided to create a "millennial" version of a few Lotería cards for his portfolio. When he shared the drawings on social media, they took off like wildfire. Years later, an actual game-top version would be selling out at Target stores across the country. Learn more about Millennial Lotería at millennialloteria.com, follow Mike at @millennialloteria and explore his new venture at @sisabokids.

This episode was produced by Fernando Hurtado and edited by James Jeffrey.

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Patty Rodriguez: From Ryan Seacrest's producer to making bilingual Lil' Libros books for kids

mardi 23 janvier 2024 • Durée 54:17

Patty Rodriguez had a dream job as producer for one of the most popular radio shows in America: On Air with Ryan Seacrest. But her first baby and a house fire gave her the perfect conditions to pursue a dream she had been to scared to pursue: launching a line of bilingual books for kids with her childhood best friend, Ariana Stein.

Learn more about Lil' Libros at lillibros.com, and follow Patty at @pattyrodriguez.

This episode was produced and edited by Fernando Hurtado.

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Introducing Bísness School: Inspiring stories of Latino entrepreneurs

jeudi 18 janvier 2024 • Durée 01:20

NBC and Telemundo join forces to map the fastest growing group of entrepreneurs in the United States: Latinos. In Bísness School, Latino founders share how they’ve built successful business and the lessons they’ve learned along the way. It sounds like business school, but it’s not. There are no early classes, no homework — and best of all, it’s free. Look out for new episodes every other Tuesday.

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Gary Acosta: Building a SXSW for Latinos with L'ATTITUDE

mardi 25 juin 2024 • Durée 57:59

What do music mogul Emilio Estefan, filmmaker Robert Rodriguez and Oscar Muñoz, the first Latino CEO of United Airlines, have in common? They’ve all done business with Gary Acosta, a man who Hispanic Business Magazine has named as one of 100 most influential Hispanics in the United States. Gary Acosta has been on a 20-plus year mission to increase Hispanic homeownership. In 2001, he co-founded the National Association of Hispanic Real Estate Professionals or NAHREP. Today, NAHREP is one of the largest Hispanic business organizations in the country with more than 40,000 members and 100 local chapters. Since co-founding NAHREP, the businessman has launched the Hispanic Wealth Project, which aims to boost the economic status of Latinos, and L’ATTITUDE, his most ambitious project to date, which aims to be SXSW for Latinos. In our last season one episode of Bísness School, Gary tells us what he learned from playing D3 college basketball under Gregg Poppovich, the many ways the financial crisis of 2008 crushed his organization overnight and then supercharged it, and why he and his co-founder call Latinos the “new mainstream economy.”

We'll be back with new episodes this fall. Go back to our feed and listen to previous episodes in the meantime, and above all, enjoy your summer break from Bísness School!

Follow NAHREP at https://www.instagram.com/nahrep/.

Follow L'ATTITUDE at https://www.instagram.com/lattitudeevent

Follow Fernando Hurtado at https://www.instagram.com/byfernandoh

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Mario Carrasco: How an English teacher turned a $500 prepaid debit card into an $8M market research firm

mardi 11 juin 2024 • Durée 45:40

When companies like Honda want to launch a new pickup truck, and they want that vehicle to do well with Hispanic consumers, they don’t just go with their gut feeling to figure out what that consumer wants. Instead, they hire a market research firm to tell them what that consumer wants. Yet 20 years ago, market research firms couldn’t really tell you. They could tell you what general American consumers wanted, but not Hispanic Americans wanted. Mario Carrasco built the largest online Hispanic research panel companies could use to tune into this segment’s needs. But he didn’t stop there. Convinced that the future of the United States wasn’t Hispanic, but rather, multicultural, Mario and his co-founder Roy created ThinkNow, a multicultural market research firm with clients like Honda and Google and more than 50 employees across four countries. Mario joins Bísness School to explain how he went from a high school English teacher to a pedigreed marketing professional, how he started his company with a 500-dollar prepaid debit card and what ThinkNow has taught him about American consumers and the future of the country.

This episode was produced by Fernando Hurtado and edited by James Jeffrey.

Follow ThinkNow at http://www.instagram.com/thinknowglobal.

Follow Fernando Hurtado at http://instagram.com/byfernandoh.

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Dr. Alejandro Badia: Rethinking urgent care with OrthoNOW

mardi 28 mai 2024 • Durée 46:04

When you go to an urgent care or emergency room, chances are you’ll have to wait an hour or so to be seen. Then you get screened by a general practitioner who has to know a little bit of everything, only to find out you have a broken hand. The doctor gives you an ice pack, anti-inflammatory meds and refers you to an orthopedist for specialized care who you have to wait a few days to see. Oh, and you’re out $200 for your visit. After spending more than 13 years as an orthopedic surgeon, Dr. Alejandro Badía was tired of seeing this: Patients who came to see him frustrated financially and mentally. That’s why in 2012, the hand, wrist, elbow and shoulder specialist decided to start OrthoNOW, a full-service walk-in urgent care, in Florida. Dr. Alejandro Badia joins Bísness School to tell us how cystic acne led him to becoming an orthopedic surgeon, why his first business was a colossal failure, why he decided to make a mobile app a central part of his new model for orthopedic urgent cares and he tells us why he thinks doctors make bad business people. Plus, he answers questions from small business around the country.

This episode was produced by Fernando Hurtado and edited by James Jeffrey.

Follow OrthoNOW at https://www.instagram.com/orthonow.

Follow Fernando Hurtado at http://instagram.com/byfernandoh.

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Bísness School – Détails, épisodes et analyse

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