Explorez tous les épisodes du podcast Big Shot Marketing & Design Podcast

Kaity and Dori discuss rebranding. They go through some successful (and unsuccessful) rebranding stories and discuss how/why you should do a rebrand for your own company

Dori & Kaity discuss popular myths about SEO and break down why they may or may not be accurate. 

Also, Dori is running the pod this time, so things get a little chaotic.  

Kaity and Dori talk about different Print Marketing strategies during this ultra-digital age. They also discuss ways small businesses can use print marketing strategies for success!

Kaity and Dori talk about the marketing strategy called Anti-Branding, how, when, and where to use it, and how it can help your small business break through the noise to reach potential customers online.

Kaity & Dori talk about what they were up to during their long break, then get into some Google My Business 101 tips for business owners

Today, Kaity, Dori and (new guest) Taylor talk about the importance of using authentic social media content over using stock photos & stock footage

In this episode, Kaity and Dori talk about the importance of networking as a marketing tool for your small business. 

Kaity & Dori discuss the concept of "Unlearning" when it comes to marketing, and creating content for your business.

Kaity and Dori talk about the power of color in company branding and marketing campaigns. They also get off-topic and discuss Marvel vs DC, Starbucks cups, and other nonsense.

Kaity and Dori are back to talk about SEO. What is it? Who has it? Who wants it? 

In this episode, Kaity and Dori talk about ChatGPT, as well as its strengths and weaknesses.

As usual, we have a corresponding blog with this episode! You can find it here: https://bigshotmad.com/2023/03/how-to-use-chatgpt-for-marketing/

So, you’re thinking about starting a PPC campaign to boost your company’s sales, but you’re not sure where to start. Fret not!

Here is the corresponding blog post for this episode!
https://bigshotmad.com/2022/09/9-ppc-faqs-that-every-new-advertiser-should-ask/

You’ve probably heard A LOT about AI lately…

“It’s going to replace us! It’s going to take over the world! It’s going to take steal all of our private information!” 

We won’t be getting too deep into the general ethics and power of AI in the world right now. That’s a rabbit hole we don’t really want to dive into at the moment. In this blog, we’ll be talking about the crazy world of AI Art, and if it’s something you can use to help elevate the visuals of your small business. 

Artificial Psychology Book: https://www.amazon.com/Artificial-Psychology-Quest-Means-Human-ebook/dp/B004OBZZ06
View All The AI Art Piece We Discuss In This Blog: https://bigshotmad.com/2023/03/is-ai-art-good-for-small-businesses/

Your website is the cornerstone of your digital marketing campaigns. Most of the efforts you are putting into social media, search engines, and email marketing will lead to your website. This is why it’s critical to have a properly designed website that is sure to convert users into leads. 

In this episode, Kaity and Dori talk about 5 website design strategies you need to use if you want to your website to make money.

This episode talks about the first step toward good marketing: problem-solving

Every business solves a problem. You just need to name that problem and use it as the structure for your marketing efforts. 

Read our blog about this topic at: https://bigshotmad.com/2022/08/small-business-strategies-what-problem-are-you-solving/

One bad phone experience can ruin the perception of your business. You spend your entire marketing budget just to get your phone to ring, so you need to make sure your business is answering the phone correctly! Read our blog post about this subject: https://bigshotmad.com/2022/08/youre-probably-answering-the-phone-wrong/

Kaity and Dori talk about the importance of having cohesive branding across all of your marketing channels. Are you practicing good branding? Keep in mind, that everything we discuss on this podcast is our opinion. We use our past experiences with real marketing clients to share our ideas about small business marketing. We will discuss strategies that have and sometimes have not worked for us, to help give you a good marketing framework for your own business.

In this episode, we chat about ✨Branding✨ We'll not only chat about how some agencies use this word to take your money but also how to get high-end branding on a budget. Learn more about the first step to proper branding for your business: Logo Design. How does your logo measure up? Keep in mind, that everything we discuss on this podcast is our opinion. We use our past experiences with real marketing clients to share our ideas about small business marketing. We will discuss strategies that have and sometimes have not worked for us, to help give you a good marketing framework for your own business.

The final part of our mini-series on social media marketing for small businesses!

How can you use the power of Social Media to grow your small business? Keep in mind, that everything we discuss on this podcast is our opinion. We use our past experiences with real marketing clients to share our ideas about small business marketing. We will discuss strategies that have and sometimes have not worked for us, to help give you a good marketing framework for your own business.

What is an Ideal Client, and why do you need to know? Kaity and Dori walk through the importance of knowing who your ideal client is, and why it's important to have an ideal client in mind when framing your marketing efforts.

We are Kaity and Dori, and we're here to give you some business tips that hopefully won't put you to sleep!