Beyond The Systems Podcast | Business Systems & Growth Strategies For Your Online Business – Détails, épisodes et analyse

Episode Description: In this episode of Beyond the Systems podcast, I dive deep into Standard Operating Procedures (SOPs) – the secret weapon for scaling your business and building an efficient team. Learn how to create SOPs that actually work, eliminate constant team communication bottlenecks, and set your team up for success.

Key Takeaways:

• SOPs are not boring – they're your business's operational lifeline
• Reduce team communication back-and-forth by creating clear, detailed procedures
• Use tools like Loom and AI to streamline SOP creation
• Be extremely specific in your documentation to prevent team questions

Resources from this episode:

• Loom (screen recording tool)
• Claude AI or ChatGPT (for SOP drafting)
• SOP Template (available through Systems to Scale Audit)

Surprising Insights:

• Team building is one of the hardest challenges in online business
• Most entrepreneurs have never been formally trained in team management
• SOPs can transform your team's efficiency and your stress levels

Recommended Next Steps:

• Start documenting your core business processes
• Use screen recordings to capture exact workflow steps
• Create detailed, specific instructions for each procedure

Connect with Sam:

• Website: https://www.systemswithsam.com/services
• Instagram: https://www.instagram.com/systemswithsam/
• LinkedIn: https://www.linkedin.com/in/samwhiz/

Want to Go Deeper? I offer a Systems to Scale Audit where I help you map out core business systems and identify exactly where you need SOPs. Limited spots available, click here to learn more.

Beyond the Systems - Episode 63: From Scuba Instructor to Lead Gen Expert: Mills Gray's Journey to Helping Service Providers Thrive

Want to level up your lead generation game without feeling sleazy or overwhelmed? In this episode, I sat down with Mills Gray, a business coach with 16+ years of experience who helps service providers create stacked offer strategies and attract their dream clients.

After running a painting holiday company (think luxury art retreats) and diving deep into marketing, Mills found her sweet spot helping service providers and practitioners get visible and grow their businesses. And let me tell you – her approach is refreshingly practical.

Key takeaways from our chat:

• Why splitting your week into thirds (lead gen, selling, serving) is crucial for avoiding the feast-or-famine cycle
• The power of collaborations for organic growth (and why they beat posting 3x/week on Instagram)
• How to create lead magnets that actually work (spoiler: it's not about making 40-page ebooks)
• Why your cold audience needs different content than your warm audience
• Real talk about systems and automation (and why Mills is "marrying" Claude AI)

Mills dropped some truth bombs about why service providers often resist change (even when they're burning out) and shared her surprisingly simple approach to content creation and repurposing.

Listen in for practical strategies you can implement today to grow your business without working 40+ hours a week serving clients. Plus, Mills shares her secret weapon for creating hooks that actually stop the scroll (because apparently not everyone wants our freebies... who knew?).

Find Mills on Instagram @mills_gray and check out her podcast "Soul Leaders" for weekly 10-15 minute marketing tips.

And hey – if you're struggling with systems and automation like Mills admits to (hello, abandoned ClickUp account), let's chat! I help service providers streamline their businesses so they can focus on what they do best.

Resources from this episode:

https://millsgray.kartra.com/page/minimind

More about Mills Gray:

Mills has been a business owner for over 16 years. A coach and mentor focusing on helping service providers create a stacked offer strategy, attract dreamy af clients and step into their ceo era. A retreat host, podcast host and all round cheerleader:

A mum of two teens, two naughty dogs and lover of cold water swimming. 

Connect with Mills Gray:

• Website: http://www.millsgray.com
• Instagram: @mills_gray

Connect with Sam:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

Laurie, a career wing woman, shares her experience using LinkedIn to promote her business and build a supportive community. She started using LinkedIn in 2018 and found that her clients were active on the platform. She emphasizes the importance of being authentic and engaging with others on LinkedIn. Laurie recommends posting three to five times a week, with a mix of personal and business-related content. She also suggests engaging with other people's posts and using the search bar to find and connect with like-minded individuals. When it comes to sales content, she advises finding a balance between personal and promotional posts. Laurie Macpherson shares her approach to LinkedIn content creation and building a community. She emphasizes the importance of knowing your target audience and embodying your authentic self in your content. Laurie recommends focusing on quality over quantity and using personal stories and testimonials to build credibility. She also discusses the use of features on LinkedIn, such as articles and premium features, and shares her favorite system, Trello, for managing clients and content. Laurie's main takeaway is to post good content, connect with people, and not worry too much about the rest.

Takeaways: 

• LinkedIn is a valuable platform for business owners to promote their work and build a community.
• Authenticity and engagement are key to success on LinkedIn.
• Posting three to five times a week with a mix of personal and business-related content is recommended.
• Engaging with other people's posts and connecting with like-minded individuals is important for networking on LinkedIn.
• Finding a balance between personal and promotional posts is crucial for effective sales content. Know your target audience and embody your authentic self in your content.
• Focus on quality over quantity and use personal stories and testimonials to build credibility.
• Utilize features on LinkedIn, such as articles and premium features, strategically.
• Use a system like Trello to manage clients and content effectively.
• Post good content, connect with people, and don't worry too much about the rest.

More about Laurie Macpherson:

Laurie is a career wing woman who helps smart women to find the role that they love at the salary that they deserve. Since 2019, she has helped hundreds of women to find jobs that suited their lifestyle, paid them well and fitted with their purpose. To promote her work she started using LinkedIn back in 2018 and has built up a fun, friendly and supportive community on there (yes, really!) She now teaches others to do the same too to help them to connect with their ideal clients and partners.

Connect with Laurie Macpherson:

• Website: https://www.lauriemacpherson.com/
• Instagram: _laurie_macpherson
• LinkedIn: www.linkedin.com/in/lauriemac

Resources from this episode:

https://go.lauriemacpherson.com/SignupforLinkedIntipsandprompts

Ready to start building scalable systems in your business? 

Get access to 10+ templates and resources, plus a live monthly training inside my free community The Systems Society. 

Join us now:

I share the biggest mistake I made in 2024 and how I plan on moving in 2025. 

Connect with Sam:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

In this episode, I discuss strategies to avoid launch burnout, particularly during live launches. I emphasize the importance of having systems in place for content creation, documenting processes, and automating tasks to streamline the launch experience. By implementing these strategies, entrepreneurs can reduce stress and enhance productivity during launches.

Takeaways

• Avoiding launch burnout is crucial for sustainable business growth.
• Live launching can be easier with the right systems in place.
• Content creation should be efficient, reusing past successful materials.
• Documenting processes helps in maintaining clarity and creativity during launches.
• Automation can save time and enhance client experience during launches.
• Having a content hub allows for better planning and execution of marketing strategies.
• Regularly reviewing past launches can inform future strategies and improvements.
• Effective onboarding processes can reduce client questions and enhance satisfaction.
• Creating a streamlined launch process can lead to more successful outcomes.
• Investing time in systems now can save significant stress later.

Resources from this episode:

Ready to start building scalable systems in your business? 

Get access to 10+ templates and resources, plus a live monthly training inside my free community The Systems Society. 

Join us now: https://www.skool.com/the-systems-society/about  

Connect with Sam:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

In this Bite Size Episode, I share how I structure my week to work 20 hours or less. 

Book mentioned: 10x is Easier than 2x

Resources from this episode:

Ready to start building scalable systems in your business? 

Get access to 10+ templates and resources, plus bonus training inside my free community The Systems Society. 

Join us now: https://www.skool.com/the-systems-society/about  

Connect with Sam:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

In this episode, Nicola Charlotte, an online business coach, shares her journey from corporate job to entrepreneurship and discusses the power of organic content and strategies for converting high-ticket clients. She emphasizes the importance of mindset, strategic planning, and storytelling in organic marketing, as well as the shift from following trends to leading conversations. The conversation also explores the balance between business growth and personal freedom. The conversation explores the concept of achieving freedom in business and lifestyle by redefining mindset, time management, and strategic planning. It emphasizes the importance of prioritizing tasks, setting boundaries, and finding balance to create a sustainable and fulfilling business. The discussion also delves into the significance of combining mindset work with strategic planning for business success.

Takeaways

• The journey from corporate job to entrepreneurship is often driven by a lack of fulfillment and a missing sense of purpose in the corporate world.
• Organic marketing requires a focus on specific pain points, desires, and storytelling to create a fuller picture of the impact on the client's lifestyle.
• The shift from following trends to leading conversations in marketing requires confidence and self-belief in one's expertise and offerings.
• Balancing business growth with personal freedom involves making shifts in the business to avoid burnout and create more space in life. Freedom in business and lifestyle is achieved through a combination of mindset work, time management, and strategic planning.
• Prioritizing tasks, setting boundaries, and finding balance are essential for creating a sustainable and fulfilling business.
• Combining mindset work with strategic planning is crucial for achieving business success and maintaining a healthy work-life balance.

More about Nicola: 

Nicola has +4 yrs of experience helping digital founders & female entrepreneurs to grow & scale their businesses from $2-3K months to +6 figures, from a place of confidence, ease & fulfillment.

She believes we deserve to have a thriving business we love, alongside the financial abundance AND time to have our dream freedom-based lifestyle.

With a background in Sales & Marketing, managing multi-million pound accounts, to now running a +6 figure business, Nicola helps clients elevate their entire online growth strategy, introduce more sophisticated sales processes, achieve confidence with converting high ticket & confidently grow their dream business.

Host of the Greater Freedom Podcast, travel lover & big foodie!

Connect with Nicola:

• Website: http://www.nicolacharlotte.com
• Instagram: @nicolacharlottecoaching

Resources from this episode:

• Download Nicola’s Client Generating Content system training if you want to close more sales & attract more inbound inquiries through your content: https://www.nicolacharlotte.com/content-to-clients

• Discovery call 1:1 or find out more about my Mastermind

Ready to start building scalable systems in your business? 

Get access to 10+ templates and resources, plus a live monthly training inside my free community The Systems Society. 

Join us now: https://www.skool.com/the-systems-society/about  

Connect with...

In this quick bite size systems episode, I am sharing my 3 step process to troubleshoot any tech issue. 

Resources from this episode:

Last chance to join the Scalable Sales Bootcamp Live Round: https://systemswithsam.thrivecart.com/scalable-sales-bootcamp/

Ready to start building scalable systems in your business? 

Get access to 10+ templates and resources, plus a live monthly training inside my free community The Systems Society. 

Join us now: https://www.skool.com/the-systems-society/about  

Connect with Sam:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

In this episode of the Beyond the Systems podcast, I explore the concept of scalable offers in business. I discuss the common misconception that only digital products or online courses are scalable, emphasizing that various business models can achieve scalability. I outline key components necessary for creating a scalable offer, including clarity, consistency, and pricing strategies. I share case studies of clients who successfully scaled their one-on-one coaching, masterminds, and online courses, highlighting the importance of team support and automation.

Takeaways

• Scalability is not limited to digital products.
• Clarity and consistency are crucial for scalable offers.
• Customized offers are less scalable than standardized ones.
• Consider team support to manage increased client loads.
• Automation can help streamline processes for scalability.
• Differentiate between one-on-one and group support in offers.
• Coaching models can include co-coaches for better scalability.
• Masterminds can benefit from guest experts to reduce pressure.
• Online courses require strong team support for client engagement.
• Prepare systems in advance to handle growth effectively.

Resources from this episode:

Ready to start building scalable systems in your business? 

Get access to 10+ templates and resources, plus a live monthly training inside my free community The Systems Society. 

Join us now: https://www.skool.com/the-systems-society/about  

Connect with Sam:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

In this episode, Franny, the owner of Elevate Her Marketing, shares her journey of starting a digital marketing agency while living abroad in Portugal. She emphasizes the importance of building a marketing ecosystem that grows with your online business. Franny explains that a marketing ecosystem consists of various systems, including traffic generation, lead acquisition, engagement, selling, and tracking/analyzing. She highlights the value of running Facebook and Instagram ads to drive traffic and gather data, but emphasizes that ads are just one part of the overall marketing strategy. Franny also recommends using project management tools like ClickUp to automate and streamline processes.

Takeaways:

• Building a marketing ecosystem is essential for the growth and sustainability of an online business.
• A marketing ecosystem consists of various systems, including traffic generation, lead acquisition, engagement, selling, and tracking/analyzing.
• Running Facebook and Instagram ads can drive traffic and provide valuable data, but ads are just one part of the overall marketing strategy.
• Using project management tools like ClickUp can automate and streamline processes, freeing up time for higher-level tasks.
• It's important to focus on optimizing and improving existing systems rather than constantly chasing new strategies.

More about Frannie: Frannie’s a Cape Cod native living in Portugal running her fully-remote, digital marketing agency, Elevate Her Marketing. EHM’s mission is to elevate the income of women all over the world so they can have the power & freedom to live the life of their dreams.

Connect with Frannie:

• Website: https://elevatehermarketing.com/
• Instagram: IG: https://www.instagram.com/elevatehermarketing_/

Resources from this episode:

Ad Results Calculator: https://elevatehermarketing.com/facebook-ad-results-calculator/

Ready to start building scalable systems in your business? 

Get access to 10+ templates and resources, plus a live monthly training inside my free community The Systems Society. 

Join us now: https://www.skool.com/the-systems-society/about  

Connect with Sam:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/