Explorez tous les épisodes du podcast Beyond The Shelf
| Titre | Date | Durée | |
|---|---|---|---|
| Seeking Inspiration Through Data with 1WorldSync's Gabe Wight | 24 Sep 2024 | 00:33:33 | |
Dave closes out September with Gabe Wight, General Manager at 1WorldSync. Gabe's illustrious marketing career has taken him to several major agencies and organizations, and in 2019 he founded Webata, a software and analytics firm, which was acquired by 1WorldSync in 2023. | |||
| Driving Household Penetration with The Hershey Company’s Brad Santanna | 17 Sep 2024 | 00:35:39 | |
Dave speaks with Brad Santanna, Head of Omnichannel Marketing, Strategic Customers, Insights & Analytics at The Hershey Company. Brad has been at The Hershey Company for his entire career - over 20 years! - a rarity in this day and age. | |||
| Defining Value Engineering with Lettuce Commerce’s Joe Gaudreau | 28 May 2024 | 00:35:43 | |
Dave sits down with Joe Gaudreau, Co-Founder and CEO of Lettuce Commerce. Joe founded Lettuce Commerce last month, after nearly a decade at Salsify, where he was VP of Corporate Development. | |||
| The Intersection of Gaming and Commerce with Hashku’s Joel Ponce | 21 May 2024 | 00:27:19 | |
This week, Dave speaks with Joel Ponce, Co-Founder and CEO of Hashku. Hashku is a leader in the gaming marketing and advertising space. Joel offers his expertise and perspective on the fast-growing but often-misunderstood world of gaming. | |||
| Thinking of Omnichannel as Part of the Greater Whole with The Partnering Group's Danny Silverman | 14 May 2024 | 00:33:14 | |
Dave's guest this week is Danny Silverman, Partner - Digital Commerce Practice at The Partnering Group (TPG). Danny helped build Johnson & Johnson's eComm presence before pivoting to leading digital consultancies including Catapult Ecommerce and Flywheel. At TPG, he helps drive omnichannel ROI for leading retail and CPG companies. | |||
| Bringing Joy to Your Business with CVS Media Exchange's Parbinder Dhariwal | 07 May 2024 | 00:39:05 | |
Dave has an illuminating conversation with Parbinder Dhariwal, VP and General Manager at CVS Media Exchange (CMX). For over 20 years Parbinder has had a successful career driving performance at multiple industry-leading global organizations, including Walmart Connect and Spotify, among many others. | |||
| What a Great In-Store Experience Looks Like with Grocery TV's Marlow Nickell | 30 Apr 2024 | 00:30:43 | |
Dave sits down with Marlow Nickell, Founder of Grocery TV, the largest digital advertising network in US grocery. With over 21,000 displays in grocery stores across the US, and over 200 retail partners, brands leverage Grocery TV to reach over 70 million shoppers in brick-and-mortar stores. | |||
| Commerce, Omni and Why with firstmovr's Chris Perry | 23 Apr 2024 | 00:42:25 | |
Dave connects with Chris Perry, Co-Founder and Chief Learning Officer at firstmovr. firstmovr is an Omni Education and Change Management organization for CPGs, retailers and agencies. They host many industry events throughout the year and publish a number of free resources, including the recently-released ebook, "Omnigeddon: 2024 Commerce Expectations for Boomsday Preppers." | |||
| Why Being the Voice of the Customer is So Important with Inmar Intelligence's Leah Logan | 16 Apr 2024 | 00:42:13 | |
Dave's guest on today's show is Leah Logan, General Manager, Retail Media at Inmar Intelligence. Leah has been working within the retail media space for over 15 years. They discuss why you don't need to have all of the answers all of the time (10:39), an overview of Inmar Intelligence (11:39), why VoC is so important (16:20), 3 areas that brands are placing a big focus on (23:34), and how to tailor campaigns to reach "dual decision-makers" (28:53).
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| Operating in a Test-and-Learn Environment with Dexcom's Wayne Blum | 09 Apr 2024 | 00:34:32 | |
Dave speaks with Wayne Blum, Director of Ecommerce & Distribution at Dexcom. Wayne's career experience has included managing digital marketing and ecommerce for a number of big brands including American Express, Nestle and Diageo. They talk about finding new ways to bring different categories and brands online (7:55), how alcohol ecommerce management really isn't all that different than other categories (13:57), why companies need to always be operating in a test-and-learn environment (18:16), the importance of sell sheets (26:51) and an overview of Dexcom and its mission (27:52). Connect with Wayne on LinkedIn: https://www.linkedin.com/in/wayne-blum-6128293/
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| Reflecting on the Early Days of eCommerce with Deloitte Digital's Paul do Forno | 02 Apr 2024 | 00:34:51 | |
Dave welcomes Paul do Forno, Partner / Managing Director - Commerce Practice at Deloitte Digital, to the show. Paul's career stretches back over 30 years, to the nascent years of the web, and his insights are rooted in that experience. Paul's shares his time as a digital consultant in the early web days (3:02), an overview of Deloitte Digital (10:44), his explanation of "B2B Commerce" (13:51), why retail isn't dead (17:08), his two main takeaways from 2023 (24:03) and how he thinks AI could enable the full supply chain to be dynamically mobilized (27:18). Connect with Paul on LinkedIn: https://www.linkedin.com/in/pauldoforno/ Follow Paul on X: https://twitter.com/dofornop Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| The Growth of Commerce Content from Afterthought to Pre-Thought with Digital Shelf Institute's Lauren Livak Gilbert and Profitero's Mike Black | 26 Mar 2024 | 00:39:19 | |
This week Dave speaks with Lauren Livak Gilbert, Director of the Digital Shelf Institute (DSI), and Mike Black, CMO at Profitero. Lauren and Mike recently collaborated on the DSI/Profitero report, "Defining Content Effectiveness: How Content Maturity Can Help Brands Better Meet Shopper Needs." They discuss why Mike is such a prolific poster on LinkedIn (6:33), Lauren's experience managing the digital shelf for J&J brands during the pre-COVID era (8:49), takeaways from the "Defining Content Effectiveness" report (18:19), the importance of AI usage complying with a brand's legal requirements, brand guidelines and workflows (27:51), and the narrowing of the gap between upper and lower funnels (29:37). Download the DSI/Profitero "Defining Content Effectiveness" report: https://www.digitalshelfinstitute.org/report-dsi-profitero-defining-content-effectiveness Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenlivak/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikeblack/
Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Sweating the Assets with Bazaarvoice's Jo Callahan | 10 Sep 2024 | 00:34:16 | |
This week we're joined by Jo Callahan, Vice President, Strategy and Insights at Bazaarvoice. Jo's previous experience incudes Citi, Pinterest and Unilever, where she was Director of U-Studio, Unilever's storied in-house creative agency. | |||
| A Day in the Life of E-Commerce Innovator and Entrepreneur Rob Gonzalez, CMO of Salsify | 19 Mar 2024 | 00:37:58 | |
Dave's guest on today's show is Rob Gonzalez, Co-Founder and Chief Marketing Officer at Salsify and Founding Member of The Digital Shelf Institute. They discuss how Rob made the switch from engineering to marketing (4:30), details of Rob's daily routine (8:41), the story behind the creation of the Digital Shelf Summit (10:11), details of the Salsify/ItsRapid partnership (18:36), how the advertising center of gravity has shifted in the last decade (27:35), and the two people who have influenced Rob's professional life the most (34:05). Register for Salsify's 2024 Digital Shelf Partner Summit: https://www.salsify.com/partner-summit-2024 Connect with Rob on LinkedIn: https://www.linkedin.com/in/robgonzalez Take advantage of special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024" Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Breaking Down Brand Silos with PriceSpider's Rae Marie Guimond and Brett Banner | 12 Mar 2024 | 00:50:21 | |
It's a triple threat conversation this week, as Dave sits down with Rae Marie Guimond and Brett Banner of Price Spider. Rae is Director, Strategy, SaaS Sales and Revenue Growth, while Brett is Senior Vice President of Strategy. Highlights include Brett's words of wisdom for working with customers (4:18), Rae's examples of how brands leverage PriceSpider to leverage basket-level shopper data (13:12), the challenge of brands pushing through their own organizational silos (16:07), an overview of the just-announced strategic partnership between PriceSpider and ItsRapid (25:08), and Brett (35:56) and Rae's (38:09) predictions for the next 12 months. Connect with Rae on LinkedIn: https://www.linkedin.com/in/rmguimond/ Connect with Brett on LinkedIn: https://www.linkedin.com/in/brettbanner/ Find out more about ItsRapid's new Sellsheet Builder! Send an email to support@itsrapid.ai with code "BEYOND2024" Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| An Investor's POV on the Future of eCommerce with First Analysis Securities Corporation's Matt Nicklin | 05 Mar 2024 | 00:39:17 | |
This week Dave takes a detour and speaks with a guest whose insights on eCommerce come not from within the industry itself, but from the world of finance. Matt Nicklin is a Managing Director and Co-President of First Analysis Securities Corporation, where he specializes in tech and healthcare investments, including eCommerce transactions. Matt gives a quick overview of the numerous markets within the financial system (3:49), what his day-to-day looks like (9:47), what he's been seeing in the eComm world recently (15:30), as well as the challenges (22:06) and opportunities (27:55) facing the space today. NOTE: Nothing discussed or said during today's episode should be construed as investment advice. Contact the First Analysis team: https://www.firstanalysis.com/About-us#Contact-us Find out more about ItsRapid's new Sellsheet Builder! Send an email to support@itsrapid.ai with code "BEYOND2024" Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Dissecting the Retail Media Flywheel with Media, Ads + Commerce's Andrew Lipsman | 27 Feb 2024 | 00:34:36 | |
David closes out February with an illuminating conversation with Andrew Lipsman, Independent Analyst and Consultant, and the author of the popular "Media, Ads + Commerce" newsletter on Substack. Andrew struck out on his own in late 2023 after a fruitful career at industry analytics stalwarts NPD Group, comScore and Insider Intelligence (formerly eMarketer). They discuss how Andrew's obsession with Michael Jordan as a Chicago Bulls fan in the 90s sparked his interest in analytics (3:22), his insights on Walmart's acquisition of Vizio (7:30), a brief overview of ROAS and how it's measured (16:42), and the tension between the shopper experience and the surface area of in-store ads (22:14), and his big 3 predictions for the next 12 months (26:11). Subscribe to "Media, Ads + Commerce": https://mediaadsandcommerce.substack.com/ Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrew-lipsman-10b2162/ Find out more about ItsRapid's Creative Automation Solution for Brands and Retailers! Send an email to sales@itsrapid.ai with code "BEYOND2024" Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| REWIND: Best Practices for Building Creative that Converts, with Market Performance Group's Jenny Baker (originally aired 10/24/23) | 20 Feb 2024 | 00:40:30 | |
We're off this week, so we're re-airing our interview with Market Performance Group's Jenny Baker from last October. They discuss being 100% retail-ready for a brand launch (4:05), the "See, Scroll, Click" concept (9:16), what to keep in mind when working with an agency on UGC (15:11), and the importance of keeping it simple with video (27:25). We'll be back next Tuesday with a brand-new episode of Beyond The Shelf! Connect with Jenny on LinkedIn: https://www.linkedin.com/in/jenny-baker-613984238/ Learn more: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| From E-Commerce at Nestle and Coca Cola to Founding RichContext and Being Acquired by Accenture, with Billy Courtney | 13 Feb 2024 | 00:35:53 | |
On this week's show, Dave chats with Billy Courtney, Commerce Innovation Lead at Accenture. Billy arrived at Accenture via two acquisitions in a two-year period - the first one being of his own company, RichContext, by The Stable in 2020, which was itself acquired by Accenture in 2022. Billy discusses his decision to start his own company (7:44), what it's like to be acquired twice in such a short span of time (14:05), why he thinks Product Detail Pages (PDPs) are experiencing a renaissance (19:55), and how brands have been using automation for things like content scores and page audits (22:06). Connect with Billy on LinkedIn: https://www.linkedin.com/in/billycourtney/ Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Omni is the New eComm + Real-World Use Cases of AI with Newell Brands' Nicolai Soendergaard | 06 Feb 2024 | 00:34:29 | |
This week, David speaks with Nicolai Soendergaard, Director of Omni Enablement at Newell Brands. Nicolai has had an illustrious career in the space, with previous stints at LEGO and Kellogg. They discuss Nicolai's decision to move to the US (3:19), his advice for smaller brands looking to emulate big brand strategy on Amazon (7:41), why the concept of the "endless aisle" is a myth (18:57), and how AI is already making people more productive and efficient in their day-to-day work (29:26). Connect with Nicolai on LinkedIn: https://www.linkedin.com/in/nicolaiksoendergaard/ Find out more about ItsRapid's new Sellsheet Builder! Send an email to support@itsrapid.ai with code "BEYOND2024" Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Optimizing Media Strategy for "Retailers 4-100" with Turbyne's Greg Stevens | 30 Jan 2024 | 00:33:26 | |
David's guest this week is Greg Stevens, CEO of Turbyne. Previously Greg was Executive Vice President at Advantage Solutions, where he led the creation, development and spinout of Turbyne. They discuss why having a proprietary tech stack in your agency/business is the best defense against your competitors (6:19), how in-store retail media needs to come from a place of strength (19:22), what Greg saw at NRF 2024 (19:51), and why sailing is a good metaphor for business (30:32). Learn more about Turbyne: https://www.turbyne.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregorystevens/ Find out more about ItsRapid's new Sellsheet Builder! Send an email to support@itsrapid.ai with code "BEYOND2024" Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Sales, Sell Sheets and Solutions with Salsify’s David Novak | 23 Jan 2024 | 00:34:21 | |
David catches up with David Novak, Chief Revenue Officer at Salsify and board member for numerous SaaS organizations. They discuss David's career journey from coding and engineering to sales (3:24), his experiences farming and how it relates to his professional work (10:39), and how brands can leverage AI in useful ways (24:47). Register for the 2024 Salsify Summit: https://www.digitalshelfsummit.com/event/63127807-e648-419c-9180-31ebe128f77e/summary Connect with David on LinkedIn: https://www.linkedin.com/in/davidnovak/ Find out more about ItsRapid's new Sellsheet Builder! Send an email to support@itsrapid.ai with code "BEYOND2024" Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com | |||
| Bridging the Gap Between US and Latin American Retail Media with Colgate-Palmolive's Paulo Bacarin | 16 Jan 2024 | 00:37:31 | |
David speaks with Paulo Bacarin, Customer Development Team Manager for Clubs at Colgate-Palmolive. Paulo has nearly 15 years of experience at Colgate-Palmolive, including stints in his native Brazil and in the US. David and Paulo cover the three takeaways from managing Amazon-specific eCommerce (6:30), Paulo's learnings from time spent in Brazil and Latin America (13:47), what the "right to play" means in the retail media space (27:08), and why Paulo's parents are the two people he's been inspired by the most (32:34). | |||
| Rules of the Road for Adopting New Technology with The Partnering Group's Matt Pierre | 03 Sep 2024 | 00:32:20 | |
Dave catches up with another luminary from The Partnering Group (TPG) - this time, it's Partner Matt Pierre. Matt has over 30 years of experience in the CPG space, most of it spent at General Mills, where he built and grew the organization's US eCommerce operations. | |||
| Executing the Brilliant Basics with Albertsons Media Collective's Harvey Ma | 08 Jan 2024 | 00:35:36 | |
Happy New Year! This week Dave catches up with Harvey Ma, Vice President at Albertsons Media Collective. Harvey has 20 years of experience leading international teams across business in retail, manufacturing, engineering and telecommunications. They discuss how Harvey got his start in the industry (2:44), Albertsons Media Collective's growth during the last year (16:39), the third wave of Retail Media (28:05) and the two experiences that have inspired Harvey most in his career (30:25). Follow Albertsons Media Collective on LinkedIn: https://www.linkedin.com/company/albertsons-media-collective/ Learn more: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com | |||
| Planning for Pivots, Not Perfection with Colgate-Palmolive's Todd Hassenfelt | 12 Dec 2023 | 00:40:57 | |
David's guest this week is Todd Hassenfelt, Global Digital Commerce Senior Director, Strategy and Execution at Colgate-Palmolive. Todd has worked with many of the world's leading brands including Hill's, Tom's, Irish Spring and many others. They discuss Todd's start in the space (2:00), how a global organization like Colgate-Palmolive collaborates across teams (7:42), best practices for using generative AI for images (14:41), takeaways from the Amazon Black Friday NFL game (28:24), and much more. Connect with Todd on LinkedIn: https://www.linkedin.com/in/todd-hassenfelt/ Learn more: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Strategizing Seasonality and Unpacking "Seamless Commerce" with Russell Stover's Josh Clarkson | 05 Dec 2023 | 00:30:52 | |
David's guest for this episode is Josh Clarkson, Director of Digital at Russell Stover Chocolates, where he's building a brand-new digital team from scratch. Josh shares his learnings from various leadership roles over the years (3:56), the idea for and execution of the world's largest box of chocolate to celebrate Russell Stover's 100th anniversary (10:23), his differing approaches to seasonality (21:57) and the meaning behind the phrase "seamless commerce" (25:32). Enter Russell Stover's 100 Year Giveaway here: http://russellstover.com/100k Connect with Josh on LinkedIn: https://linkedin.com/in/joshuaclarkson Learn more: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Utilizing AI to Automate Back Office Tasks and Improve E-Commerce Performance with 1WorldSync's Randy Mercer | 28 Nov 2023 | 00:31:18 | |
This week David's guest is Randy Mercer, Chief Product Officer at 1WorldSync, where he leads the Global Product Management and Solutions Architecture teams. They talk about Randy's beginnings in the space (1:51), how 1WorldSync utilizes AI to improve e-commerce performance (11:09), and the ever-increasing importance of mobile imagery to entice consumers on their path to purchase (23:42). Connect with Randy on LinkedIn: https://www.linkedin.com/in/randalmercer/ Learn more: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Optimizing Retail Media Performance with Criteo's Alex Crowe | 14 Nov 2023 | 00:28:28 | |
Today's guest is Alex Crowe, Global Vice President of Omnichannel Strategy at Criteo. Criteo helps advertisers, retailers and publishers activate and monetize audiences everywhere shoppable moments happen. They discuss the cost pressures facing retail media on both the consumer and marketing sides (3:23), what Alex thinks the main purpose of retail media is and how Criteo stands out in terms of measuring retail media performance (11:16), and the importance of media having a view of all media touchpoints to better inform how to split up media budgets (17:03). Learn more: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| How AI Will Transform E-Commerce Over The Next Five Years with General Mills' Carter Jensen | 07 Nov 2023 | 00:33:01 | |
Today David speaks with Carter Jensen, Senior Manager of Global Digital Strategy at General Mills. Carter has three areas of focus: Leading the acceleration of AI; heading up consumer-first digital strategy; and an international focus on digital learning and development. They discuss the differences between agency life vs working in-house for a big brand (4:41), Carter's experience at General Mills (6:57), how to balance an international team's needs when they're different than North America (22:54), and how transformative Carter thinks AI will be in the next five years (26:03). Connect with Carter on LinkedIn: https://www.linkedin.com/in/carterjensen/ Learn more: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Building Creative For E-Commerce and Retail Media in Minutes Instead of Months with PepsiCo's Jared Taitel | 31 Oct 2023 | 00:41:50 | |
David speaks with Jared Taitel, Director of eCommerce Marketing Merchandising and Design at PepsiCo. Jared and David discuss the It'sRapid/PepsiCo partnership at length - how it started and how It'sRapid's creative automation capabilities have saved Jared's team countless hours on what would otherwise be crafting individual creatives across thousands of individual SKUs. They also dive into Jared's journey from the music business to the marketing business, as well as his thoughts on emerging technologies in the retail media space such as generative AI. Connect with Jared on LinkedIn: https://www.linkedin.com/in/jaredtaitel/ Learn more: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Best Practices for Building Creative That Converts with Market Performance Group's Jenny Baker | 24 Oct 2023 | 00:40:59 | |
Today's guest is Jenny Baker, Director of E-Commerce Digital Content at Market Performance Group. David and Jenny discuss Jenny's background, including having run her own e-commerce company for many years; the "See, Scroll, Click" concept; how keeping content authentic and real is more important than being glamorous; and much more. Connect with Jenny on LinkedIn: https://www.linkedin.com/in/jenny-baker-613984238/ Learn more: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| How to Turn Your UGC Into Shoppable Videos, Images and Ads with Bazaarvoice's Doug Straton | 17 Oct 2023 | 00:43:30 | |
Dave's guest this week is Doug Straton, Chief Customer Evangelist at Bazaarvoice. Previously he's served in roles at The Hershey Company and Unilever. Relevant topics include the "Content Supply Chain" (a phrase Doug coined), as well as Doug's POV on the future of user-generated content. Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker
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| Developing a Market Leading E-Commerce Strategy with Circana's Anne Zybowski | 10 Oct 2023 | 00:42:52 | |
Today David speaks with Anne Zybowski, VP of E-Commerce and Digital Shelf at Circana (formerly known as IRI and NPD). Anne's is a pioneer in the e-commerce and digital space, with an illustrious career that's included senior leadership positions at Kantar, Clorox and Ideoclick prior to joining Circana. Dave and Anne discuss her experience as subject matter expert for Target, Walmart and Amazon at Kantar, her work at Clorox and her learnings at Circana. Learn more: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| The 4 Pillars of Retail Media with Think Blue's Manish Sharma and Parag Shah | 20 Aug 2024 | 00:41:52 | |
This week's guests are industry veterans Manish Sharma and Parag Shah, Co-Founders of Think Blue. Their combined experience includes global leaders such as Kellogg, Wakefern Food Corp and The GIANT Company. | |||
| Global Strategies and Seasonal Opportunities in E-Commerce with BIC's Adrienne Prast and firstmovr's Chris Perry | 03 Oct 2023 | 00:27:29 | |
This week, Beyond The Shelf presents an audio broadcast of our Fresh Content Fridays series, where we discuss content best practices with leaders in the space. David's guests are Adrienne Prast, Manager of Digital Content at BIC, and Chris Perry, Chief Learning Officer at firstmovr. They discuss strategies related to global opportunities, seasonal content and more. Adrienne Prast: https://www.linkedin.com/in/adrienne-prast/ Learn more: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Leading a Large E-Commerce Team with Harvest Group's Mark Stamps | 26 Sep 2023 | 00:37:51 | |
Dave speaks with Mark Stamps, VP of Digital Commerce at Harvest Group. Mark shares his expertise in e-commerce including the latest technologies and approaches, and what it takes to lead a large e-commerce team. Learn more and sign up for our newsletter - https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Using Micro-Season Content to Engage Shoppers Year-Round with Ghirardelli's Pam Perino | 19 Sep 2023 | 00:28:42 | |
This week Dave speaks with Pam Perino, E-Commerce Content Operations & Development Manager at Ghirardelli Chocolate. They discuss Pam's career journey leading to Ghirardelli, her e-commerce content marketing strategy including a unique "micro seasons" approach, and how she engages internal and external stakeholders to get the buy-in she needs across the organization. Learn more at https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| The Future of Retail Media with Confluencer Commerce and The CPG Guys' Bryan Gildenberg | 12 Sep 2023 | 00:34:44 | |
Dave catches up with Bryan Gildenberg, Founder of Confluencer Commerce as well as one of the well-known "CPG Guys." They dig deep on e-commerce - including what Amazon gets right - and discuss the future of retail media. Learn more about how leading brands and retailers are scaling creative production for Retail Media and E-Commerce content at https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Lessons from Prime Day with Amazon's Jeff Cohen | 13 Aug 2024 | 00:41:04 | |
Coming off of another wildly successful Prime Day, Dave spends this episode with Jeff Cohen, Principal Evangelist at Amazon Ads. Jeff has nearly 20 years in the eCommerce space, cutting his teeth with Texbooks.com and CampusBooks.com before launching his own initiative, Seller Labs. At Amazon, he is tasked with developing a best-in-class developer community for Amazon advertising APIs. | |||
| New Product Launches, Off-Site Media and the Importance of Kindness with L'Oreal's Aisha Khan | 06 Aug 2024 | 00:37:13 | |
Dave speaks with Aisha Khan from L'Oreal. Aisha's previous experience includes J&J and Publicis Media. They discuss why disappointing results are a "Who?" problem and not a "What?" problem (5:19), the continuing importance of off-site marketing (7:26), learnings from working at a big agency (12:04), how brands can keep up their momentum between now and the fall and holiday seasons (19:20), and their thoughts on creative testing (23:36). | |||
| Why eCommerce Needs to Have a Seat at the Table with Tyson Foods' Wendy Jean Bennett | 30 Jul 2024 | 00:34:55 | |
Dave speaks with Wendy Jean Bennett, Vice President of Retail Commerce Leadership at Tyson Foods. Wendy Jean's storied career at Tyson has also included stints as VP of Retail - Case Ready Division and VP of Sales - Consumer Products. | |||
| Setting Goals Before Spending Dollars with Allume Group’s Andrea Leigh | 23 Jul 2024 | 00:36:23 | |
Today Dave is joined by Andrea Leigh, Founder & CEO of Allume Group. Allume Group is an eCommerce knowledge hub helping professionals learn the information and skills they need to be successful online. Andrea is a founding member of The Digital Shelf Institute and a co-host of the "Fresh Four" podcast from The CPG Guys. | |||
| Focusing on Marketing Efficiencies with Daasity's Dan LeBlanc | 16 Jul 2024 | 00:32:58 | |
We're back from a brief summer hiatus with Dan LeBlanc, CEO and Co-Founder at Daasity. Daasity provides the experience and tools to help clients transform into data-driven organizations. Dan founded Daasity after an illustrious career with Capital One, ProFlowers and other brands and firms. | |||
| The Future of AI in E-Commerce and Retail Media with Two Isaacs' Matthew Adam Smith | 08 Apr 2025 | 00:37:17 | |
How is AI reshaping e-commerce, retail media, and business transformation? In this episode of Beyond the Shelf, Matthew Adam Smith, Founder & CEO of Two Isaacs, shares how brands and retailers can leverage AI and automation to drive business growth, creative strategy, and better consumer experiences. With a background in retail transformation, including the launch of Walmart Connect, Matthew brings unique insights into how AI and automation are shaping the next generation of retail. In this episode, we discuss:
Connect with Matthew: https://www.linkedin.com/in/matasmit/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Elevating Digital Commerce Content at Scale with Mondelēz’s Eric Altschul | 01 Apr 2025 | 00:28:57 | |
How do you manage digital content at scale for some of the world’s most iconic snack brands? In this episode of Beyond the Shelf, Eric Altschul, Director of Digital Commerce Content at Mondelēz International, shares how content, digital shelf strategy, and automation play a critical role in winning in eCommerce. With over 10 years at Mondelēz, Eric has helped drive content innovation across brands like Oreo, Chips Ahoy, and BelVita. He walks us through the evolution of eCommerce within CPG, the growing role of retail media, and how AI and automation are shaping content development at scale. In This Episode, We Discuss:
Connect with Eric: https://www.linkedin.com/in/eric-altschul-b0189a9/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| It’s All Commerce with Sam Gagliardi | 28 Jan 2025 | 00:40:10 | |
Dave’s guest this week is one of the most sought-after leaders in the E-Commerce and Retail Media spaces: Sam Gagliardi. Sam’s 20-plus year career has included senior roles with both leading brands including Colgate-Palmolive, J&J and Barilla, as well as with SaaS enterprises Reckitt and, most recently, Circana - making him a veteran on both sides of the aisle. Sam shares what originally got him excited about e-commerce (3:49), the power of having effective PDPs (10:00), why it’s more important than ever to connect with shoppers as early as possible (16:20), how both brands and service providers should navigate the process of selecting new partners (28:32) and how coaching hockey bears a lot in common with doing business (35:52). Connect with Sam: https://www.linkedin.com/in/samgagliardi/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producers: Sean Leviashvili, Jake Musiker | |||
| The Next $10 Trillion of Retail Growth with Retail Cities & Confluencer Commerce’s Bryan Gildenberg | 21 Jan 2025 | 00:37:57 | |
We’re thrilled to welcome Bryan Gildenberg back to the show. Bryan was the very first guest on Beyond the Shelf, back in August 2023. It’s amazing how much the retail landscape has changed in such a short period of time! Bryan is currently keeping busy as Managing Director of Retail Cities, a global retail data and insights firm, primarily focused on fast growth industries and markets. He balances this with his continuing role as Founder and CEO of Confluencer Commerce, helping retailers and their partners navigate the intersection of retail, media and content. Bryan shares his thoughts on achieving $10T of retail growth in the coming years (4:02), how to put the “retail” back in retail media (8:53), why big retailers will have a major advantage over smaller competitors for the foreseeable future (10:31), why AI is already overpromising and underdelivering (21:59), and why the definition of “omnichannel” will change in 2025 (31:55). Connect with Bryan: https://www.linkedin.com/in/bryan-gildenberg-56a6b0/ Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| AI is Everywhere with IntentWise’s Sreenath Reddy | 14 Jan 2025 | 00:32:32 | |
Dave’s guest this week is Sreenath Reddy, Founder of Intentwise. Intentwise provides unified, comprehensive, and reliable analytics and advertising applications for Amazon and Walmart. Sreenath provides overviews of machine learning (8:32) and Intentwise (11:21), and how they’re solving the problem of connecting scattered sources of data to help customers reach profitability faster (14:52). He also shares his journey as an entrepreneur (22:01). Connect with Sreenath: https://www.linkedin.com/in/sreenathkreddy/ Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Leadership through Listening & Learning with The Campbell's Company's Neha Shah | 07 Jan 2025 | 00:29:09 | |
Happy New Year! We kick off 2025 with Neha Shah, Senior Manager, Digital Commerce and Omnichannel Shopper Marketing at The Campbell’s Company. Neha’s nearly two-decade career has included senior eCommerce positions at Johnson & Johnson and Kenvue. In her new role, she is spearheading omnichannel efforts across the Campbell’s portfolio of brands. Neha shares her experiences in the early days of eCommerce (7:47), the evolution of the consumer journey in recent years (10:58), navigating Amazon AVN negotiations (13:12), how Campbell’s is pioneering the next wave of what’s happening in the omni and retail media spaces (19:36), and her favorite books on personal and professional development (22:41). Connect with Neha: https://www.linkedin.com/in/msnehashah/ Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||