Explorez tous les épisodes du podcast Beyond The Shelf
| Titre | Date | Durée | |
|---|---|---|---|
| From Local Stores to National Impact – with Ace Hardware & RedVest Media's Molly Hjelm | 18 Nov 2025 | 00:28:50 | |
This week Dave is joined by Molly Hjelm, Corporate Vice President & Head of Retail Media at Ace Hardware's RedVest Media, . Molly shares what it takes to build a retail media network from scratch, while honoring the voice of thousands of independently owned stores. She breaks down what hyperlocal really means (it’s not just geography), how she applied learnings from grocery and dollar, and why in-store activation still matters in a digital-first world. Connect with Molly on LinkedIn Get the It’sRapid Creative Automation Playbook Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| How to Win College Consumers – with Snag’s Carter Zwick | 11 Nov 2025 | 00:23:23 | |
This week on Beyond the Shelf, we’re joined by Carter Zwick, Partnerships and Insights Lead at Snag, a retail activation platform helping brands get in front of the Gen Z shopper with smarter sampling and real-world insights. College students are some of the most valuable—and most overlooked—shoppers in the market today. So how do you reach them early and build brand loyalty that lasts? Carter shares how his own caffeine habits were shaped in a college dorm room, why brands need to meet students where they are (physically and emotionally), and how to turn sampling into something measurable, actionable, and long-term. What You’ll Learn:
Connect with Carter on LinkedIn Get the It’sRapid Creative Automation Playbook Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| How to Launch (and Win) with Influencers and Algorithms - with ProductWind's Tim Wilson | 02 Sep 2025 | 00:34:40 | |
Dave’s guest today is Tim Wilson, Chief Revenue Officer at ProductWind, a platform helping brands use influencer marketing to drive real results—especially in retail environments like Amazon and Walmart. Tim’s career has spanned eComm, tech, and analytics—with past roles at CommerceIQ, Pattern, and 1010data. In this episode, he shares what he’s learned about launching products, winning with algorithms, and why influencers aren’t just for top-of-funnel anymore. We dig into:
And yes, Dave pitches a hot sauce brand. (It actually sounds kind of good.) Connect with Tim: https://www.linkedin.com/in/timothywilson/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| The Science of Shopping - with Behavioral Researcher & Author Paco Underhill | 12 Aug 2025 | 00:35:38 | |
This week’s guest is Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy. Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into:
Whether you're in eCommerce, store design, or brand strategy, this conversation is packed with timeless insights from one of retail’s most influential thinkers. Follow Beyond the Shelf on LinkedIn Get the It’sRapid Creative Automation Playbook Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| How to Drive Smarter Retail Execution – with Spectrum Brands’ Mir Zaman | 05 Aug 2025 | 00:32:45 | |
What do rocket science and commercial operations have in common? More than you think! In this episode, Mir Zaman, Vice President of Commercial Operations at Spectrum Brands, shares what he brought with him from the aeropsace industry to Amazon—and now to one of the most diverse brand portfolios in consumer goods. From challenging legacy systems to scaling creative content across categories like pet care, home improvement, and garden, Mir offers a clear blueprint for modern growth. We also dive into:
Connect with Mir on LinkedIn Get the It’sRapid Creative Automation Playbook Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Smarter Media Measurement and Incrementality – with Clerdata’s Meghan Corroon | 29 Jul 2025 | 00:28:01 | |
This week we’re joined by Meghan Corroon, Co-Founder and CEO of Clerdata. In a world full of spend reports, inflated ROAS claims, and buzzwords like "directional" or "efficiency," Clerdata helps brands see clearly which investments are moving the needle - and which are just noise. Meghan brings a deeply analytical mindset (honed through time at the Gates Foundation and beyond) and mixes it with real-world brand empathy. The result? A grounded, accessible conversation on what it takes to really measure media impact, make smarter cross-channel decisions, and bring teams together around the data that matters. Episode highlights:
Connect with Meghan on LinkedIn Get the It’sRapid Creative Automation Playbook Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| How Expert-Led Content Is Rebuilding Brand Trust - with The Desire Company's Eric Sheinkop | 22 Jul 2025 | 00:30:37 | |
What if you could swap out your influencer campaign…for a NASA astronaut? This week on Beyond the Shelf, Eric Sheinkop, CEO of The Desire Company, breaks down why expert-led content is outperforming traditional UGC and influencer videos—and how his team built a community of world-class experts to power high-converting content across Target, Sam’s Club, Best Buy, Amazon, and more. We get into:
Get the It’sRapid Creative Automation Playbook Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud Producer: Jake Musiker | |||
| How Great Retail Events Come Together – with Groceryshop & Shoptalk's Rocquan Lucas | 15 Jul 2025 | 00:34:06 | |
This week we’re joined by Rocquan Lucas, VP of Content at Groceryshop and Shoptalk, where he leads speaker recruitment, agenda development, and content strategy for two of the most influential retail events in the world. Rocquan shares his journey from interning at Internet Week NY to curating high-impact events attended by thousands of the biggest names in CPG, grocery, and tech. In this episode, we talk about:
Connect with Rocquan: https://www.linkedin.com/in/rocquan/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Embracing Change: How to Be Agile in the Age of AI – with Status: Alpha’s Alicja Spaulding | 08 Jul 2025 | 00:30:44 | |
This week we’re joined by Alicja Spaulding, Founder of Status: Alpha, who helps marketing leaders operationalize AI, digital transformation, and creative agility. Alicja started her career in the music industry—cutting her teeth in the early days of digital disruption—and has since built brands in architecture, food, and now AI-enabled strategy. She’s worked with startups and mid-market manufacturers alike, helping them become more nimble, less siloed, and more prepared for what’s next. In this episode, we talk about:
Connect with Alicja: https://www.linkedin.com/in/alicjaspaulding/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| REWIND: What’s Next in Retail Media Tech – with Walmart Connect's Diana Finster | 01 Jul 2025 | 00:20:43 | |
We're off this week, so we're re-airing Dave's interview with Walmart Connect's Diana Finster from earlier this month. They discuss:
We'll be back next with with a brand-new episode of Beyond the Shelf! Connect with Diana: https://www.linkedin.com/in/dianabethge/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Building Global Content Infrastructure – with Church & Dwight's Julie Clifford | 24 Jun 2025 | 00:30:48 | |
This week we’re joined by Julie Clifford, Global eCommerce Acceleration & Capabilities Senior Manager at Church & Dwight. Julie’s journey from art teacher to global ecommerce leader has one big throughline: helping others succeed. In this episode, she shares how that mindset fuels her work in marketing tech, content strategy, and digital transformation across markets worldwide. We cover:
Connect with Julie: https://www.linkedin.com/in/julie-clifford-salesmarketing/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| How to Turn Post-Purchase Moments into Ad Revenue – with Thanks’ Doron Ostrin | 17 Jun 2025 | 00:28:59 | |
This week we're joined by Doron Ostrin, Co-Founder and Co-CEO of Thanks – the customer-first ad network that’s transforming how brands show up after checkout. Doron shares why the most underutilized moment in digital commerce might just be the one right after a purchase—and how Thanks is turning it into a high-performing, brand-building opportunity. We also dig into:
Rapid Rundown Questions
Connect with Doron: https://www.linkedin.com/in/doronostrin/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Redefining Skincare on the Digital Shelf – with Advantice Health's Ash McMullen | 04 Nov 2025 | 00:36:44 | |
This week's guest is Ash McMullen, Head of E-Commerce at Advantice Health. At Advantice, Ash leads eCommerce and Amazon strategy for the brands Kerasal, AmLactin, Triple Paste, Dermoplast, New-Skin and Domeboro. Dave and Ash explore:
Connect with Ash on LinkedIn Get the It’sRapid Creative Automation Playbook Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| What’s Next in Retail Media Tech – with Walmart Connect's Diana Finster | 10 Jun 2025 | 00:20:43 | |
This week we’re joined by Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect. Diana’s team is leading the charge on what retail media can be—bridging physical and digital, performance and storytelling. With deep experience across brands, agencies, and platforms, she’s uniquely positioned to talk about the evolving relationship between content, commerce, and conversion. In this episode, we talk about:
Whether you’re a brand, agency, or platform, Diana’s perspective offers a rare look at where the future of retail media is headed. Connect with Diana: https://www.linkedin.com/in/dianabethge/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| How to Bring B2B Online (Without Losing Your Mind) – with Wastequip’s Kevin Creese | 03 Jun 2025 | 00:28:59 | |
It’s one thing to sell snacks or sneakers online. It’s another to sell dumpster lids and hydraulic cylinders. This week we’re joined by Kevin Creese, Director of Ecommerce at Wastequip, where he’s leading the charge to modernize how waste handling parts are discovered, bought, and supported online. Dave and Kevin dig into the heavy-duty realities of B2B ecommerce—where the SKU count is high, the data is messy, and the buying process is anything but simple. They cover how to make ecommerce work in a category where most customers don’t even know the part numbers they need—and why success here requires patience, creativity, and a solid plan (plus a few incentives for your warehouse team). Whether you’re wrestling with your own product data, or just curious how industrial brands are tackling digital transformation, this one’s worth a listen. Key Takeaways & Episode Highlights
Rapid Rundown Questions
Connect with Kevin: https://www.linkedin.com/in/kevincreese/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| How to Spend the Next Dollar – with Edgewell’s Nate Moran | 27 May 2025 | 00:33:29 | |
This week we’re joined by Nate Moran, Senior Director of Growth, Digital Strategy & Analytics at Edgewell Personal Care—the company behind brands like Schick, Banana Boat, Wet Ones, and more. With a career spanning Red Bull, Newell, Unilever, and now Edgewell, Nate brings a sharp perspective on what it takes to turn data into decisions and insights into impact. In this conversation, Nate and host Dave Feinleib explore the evolving relationship between analytics, creative, performance marketing, and AI. They dig into how Nate and his team think about data strategy, omnichannel planning, and the question on every marketer’s mind: where should we spend the next dollar? If you’re navigating retail media, e-commerce, or digital growth today, this episode offers a smart, candid look at the challenges—and opportunities—of scaling modern brand performance. Key Takeaways & Episode Highlights
Rapid Rundown Questions
Connect with Nate: https://www.linkedin.com/in/nathanmoran/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| How to Hire, Connect, and Lead with Trust – with The FMCG Guys' Daniel Torres Dwyer | 20 May 2025 | 00:27:06 | |
What do hiring, podcasting, and great marketing all have in common? If you ask Daniel Torres Dwyer, the answer is the same: it’s about trust, not transactions. Connect with Daniel: https://www.linkedin.com/in/danieltorresdwyer Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| The Infinite Loop of E-Commerce – with Russell Stover's Celia Van Wickel | 13 May 2025 | 00:26:28 | |
This week we’re joined by Celia Van Wickel, Director of Digital Commerce at Russell Stover Chocolates. With a background spanning media, data, neuroscience, and digital commerce, Celia brings a rare and well-rounded perspective to the fast-evolving world of retail media and e-commerce. She and Dave cover everything from aligning marketing and sales for seasonal campaigns to how neuroscience influences creative performance. Celia shares how Russell Stover is modernizing a 100-year-old brand across Amazon, Instacart, and other digital platforms, while also offering a thought-provoking look at the future of AI-powered discovery and what she calls “the infinite loop” of commerce. This episode is packed with strategic and tactical insights for marketers navigating today’s fragmented, fast-moving digital landscape. Episode Highlights
Rapid Rundown Answers
Connect with Celia: https://www.linkedin.com/in/celiavanwickel Follow Beyond the Shelf: https://www.linkedin.com/showcase/beyond-the-shelf-podcast Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Cutting Through the Clutter in Modern CPG – with Tina Mehta (Chloe's, Chobani, Mars) | 06 May 2025 | 00:35:47 | |
Dave sits down with Tina Mehta, former CMO at Chloe’s, to explore what it really takes to grow a challenger brand in today’s CPG landscape. With a background that also spans powerhouse companies like Mars Chocolate and Chobani, Tina brings deep experience across brand management, shopper marketing, and e-commerce. She shares how her team at Chloe’s redefined frozen treats, how to stretch every marketing dollar, and why creativity, cross-functional collaboration, and retail partnerships are key to driving results. Plus, Tina talks AI, brand authenticity, and what it means to move fast in a modern marketing environment. Key Takeaways & Episode Highlights
Connect with Tina: https://www.linkedin.com/in/tinabmehta/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| How Brands Can Regain Control in Online Retail – with i2o Retail's Manu Sareen | 29 Apr 2025 | 00:30:36 | |
In this episode of Beyond the Shelf, host Dave Feinleib sits down with Manu Sareen, Founder & CEO of I2O Retail, to explore the evolving challenges of brand protection, unauthorized resellers, and AI’s role in retail transformation. With deep experience at Amazon and Best Buy, Manu brings a sharp lens to the nuts and bolts of e-commerce—from the basics of availability, pricing, and PDP optimization to the power of automation and the realities of AI at scale. You’ll hear how I2O Retail was born from real pain points in agency life, and how Manu’s team is helping some of the world’s biggest brands take back control of their online presence—boosting profitability and protecting brand integrity across marketplaces. If you’ve ever struggled with rogue sellers, messy data, or disjointed teams, this episode is a must-listen. Key Takeaways & Episode Highlights
Rapid Rundown Questions
Connect with Manu: https://www.linkedin.com/in/manusareen/ Follow Beyond the Shelf: https://www.linkedin.com/showcase/beyond-the-shelf-podcast Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| REWIND: The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman (originally aired 2/4/25) | 22 Apr 2025 | 00:39:35 | |
This week we're re-airing a fantastic discussion we had back in February with Media, Ads + Commerce's Andrew Lipsman. Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends in retail media and the broader advertising and e-commerce universe. Andrew is a predictions guru, and he unpacks his various methodologies with Dave. He also shares what he got right and wrong about 2024, where retail media is headed , and his trends and business predictions for 2025. Subscribe to Media, Ads + Commerce: https://mediaadsandcommerce.substack.com/ Connect with Andrew: https://www.linkedin.com/in/andrew-lipsman-10b2162/ Follow Beyond the Shelf: https://www.linkedin.com/showcase/beyond-the-shelf-podcast Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| How AI & Data Are Transforming Sports E-Commerce – with Franklin Sports' Scott Kennedy | 15 Apr 2025 | 00:31:32 | |
From unpaid intern to VP of Digital Strategy & Analytics, Scott Kennedy has had a wild ride in the sports and e-commerce world! In this episode of Beyond the Shelf, host Dave Feinleib sits down with Scott to unpack his journey, the meteoric rise of pickleball, and how AI and data are transforming e-commerce. Scott shares how Franklin Sports—the official batting glove of Major League Baseball—stayed ahead of the curve by jumping into new markets, leveraging analytics, and using AI to optimize everything from product listings to demand forecasting. Plus, we dive into the future of AI in e-commerce, the challenges of scaling data-driven decisions, and why pickleball is taking over America (seriously, try finding an empty court). If you're into sports, e-commerce, or just love a great business strategy story, this one's for you! Tune in for insights on: Connect with Scott: https://www.linkedin.com/in/scott-kennedy-ecommerce-analytics Follow Beyond the Shelf: https://www.linkedin.com/showcase/beyond-the-shelf-podcast Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| The Future of AI in E-Commerce and Retail Media with Two Isaacs' Matthew Adam Smith | 08 Apr 2025 | 00:37:17 | |
How is AI reshaping e-commerce, retail media, and business transformation? In this episode of Beyond the Shelf, Matthew Adam Smith, Founder & CEO of Two Isaacs, shares how brands and retailers can leverage AI and automation to drive business growth, creative strategy, and better consumer experiences. With a background in retail transformation, including the launch of Walmart Connect, Matthew brings unique insights into how AI and automation are shaping the next generation of retail. In this episode, we discuss:
Connect with Matthew: https://www.linkedin.com/in/matasmit/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| REWIND: The Science of Shopping - with Behavioral Researcher & Author Paco Underhill | 28 Oct 2025 | 00:35:38 | |
This week we're re-airing our episode from this past August with Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy. Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into:
Whether you're in eCommerce, store design, or brand strategy, this conversation is packed with timeless insights from one of retail’s most influential thinkers. Follow Beyond the Shelf on LinkedIn Get the It’sRapid Creative Automation Playbook Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Elevating Digital Commerce Content at Scale with Mondelēz’s Eric Altschul | 01 Apr 2025 | 00:28:57 | |
How do you manage digital content at scale for some of the world’s most iconic snack brands? In this episode of Beyond the Shelf, Eric Altschul, Director of Digital Commerce Content at Mondelēz International, shares how content, digital shelf strategy, and automation play a critical role in winning in eCommerce. With over 10 years at Mondelēz, Eric has helped drive content innovation across brands like Oreo, Chips Ahoy, and BelVita. He walks us through the evolution of eCommerce within CPG, the growing role of retail media, and how AI and automation are shaping content development at scale. In This Episode, We Discuss:
Connect with Eric: https://www.linkedin.com/in/eric-altschul-b0189a9/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Optimizing Amazon & Marketplace Growth with Jungle Scout’s Chris Barnes | 25 Mar 2025 | 00:30:01 | |
For a limited time, Jungle Scout customers can get their first Product Detail Page Image or Banner Ad created free by It'sRapid! Reach out to sales@itsrapid.io with code "JS2025" to find out more! Expanding on Amazon and beyond requires a deep understanding of marketplace trends, retail media investments, and digital shelf strategies. In this episode, Chris Barnes, GM, Retail and Alternative Channels at Jungle Scout, shares how brands can optimize their Amazon strategy, expand into new marketplaces, and navigate the evolving eCommerce landscape. With over a decade of experience in eCommerce, content syndication, and retail analytics, Chris has helped brands refine their digital strategies through roles at Numerator, Cyndigo, and Gladson. Now at Jungle Scout, he focuses on helping brands of all sizes make data-driven decisions to succeed in Amazon’s competitive marketplace and emerging retail channels. Chris and Dave discuss:
Connect with Chris: https://www.linkedin.com/in/chris-barnes-a0a7022/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| E-Commerce, AI & Big Brand Strategy with Mike Geller (Amazon, PepsiCo, Newell) | 18 Mar 2025 | 00:23:47 | |
This week, we welcome Mike Geller to the show! Mike has built a career at the intersection of technology and retail, working with some of the world’s biggest brands, including PepsiCo, Newell Brands, and Amazon. He started as a founder, selling one of his first startups to John Sculley (former CEO of Apple & PepsiCo), and later helped shape e-commerce strategies at Fortune 500 companies. He is currently a Non-Executive Director at Brimar Industries. Mike shares how he built and sold a startup right out of college (2:15), the unexpected path that led him to PepsiCo (5:42), and what it took to build a digital commerce strategy at a global brand (9:36). He also discusses the transition from tech companies to brand-side roles (12:54), the evolving omnichannel shopping experience (21:32), and how companies decide whether to build in-house or partner with vendors (27:18). Connect with Mike: https://www.linkedin.com/in/mgeller/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Mastering Automation & Optimization: Insights from Belkin’s Jyoti Malik | 11 Mar 2025 | 00:29:56 | |
This week, Dave welcomes Jyoti Malik, Senior Director of eCommerce at Belkin, to discuss how brands can leverage data & automation to stay competitive. With over 15 years in eCommerce and omni-channel strategy, Malik shares insights on the evolution of eCommerce, retail media, and AI-driven optimization, what has changed and what remains constant. She begins by reflecting on the early days of eCommerce, when it was more of an experiment than a necessity (4:28). As the landscape has evolved, automation has become a key optimization tool (6:19), helping brands expand their reach. Jyoti dives into the impact of AI on search (11:45) and how brands need to think about incorporating AI capabilities. Later, she and Dave discuss the trajectory of retail media (16:45) and its growing influence across industries. Throughout the conversation, one theme remains paramount: the customer. Malik emphasizes that the most effective way to grow a business is to work backward from the customer, understanding how they shop and what drives their decisions (23:57). Catch Dave at Bazaarvoice Summit 2025! He’ll be there this Thursday, March 13 at 11:20AM CDT / 4:20PM GMT, for the panel “Retail Media Networks Reimagined: The Power of a Full-Funnel Content Strategy.” He’ll be joined by Bazaarvoice’s Jo Callahan and Mindshare’s Jeff Malmad. Don’t miss this discussion on how brands can integrate content and retail media into a full-funnel strategy. Save your spot here: https://www.bazaarvoice.com/summit-2025/ Connect with Jyoti: https://www.linkedin.com/in/jyotimalik/ Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producers: Sean Leviashvili, Jake Musiker | |||
| Defining Your eCommerce Playbook with Royal Canin’s Elise Barry | 04 Mar 2025 | 00:29:51 | |
Dave’s guest this week is Elise Barry, Digital Communications Manager at Royal Canin, one of the world’s largest manufacturers and suppliers of dog and cat food. An eCommerce and Digital Marketing specialist with more than 10 years of experience in diverse marketspaces, Barry understands the importance of defining and maintaining a strong digital presence that is specific to your company’s goals. She explains how the pet food industry has seen a post-pandemic shift from brick-and-mortar to eCommerce (2:34). She goes on to explain the importance of deciphering and prioritizing data (8:18), paying attention to keywords (13:22) and creating a company playbook that helps freelancers and AI models alike understand content goals (21:55). Finally, we cap this episode with a hilarious and entertaining “Pup Quiz” (26:28), where Dave tests Elise's knowledge on trends in the pet and pet food industry. From shifts in eCommerce to PDPs and even dog food influencers, no topic is left off the table. PUP QUIZ ANSWERS: Question #1: French Bulldog Question #3: Luna Question #4: Cooper Connect with Elise: https://www.linkedin.com/in/elisebarry-ecomm/ Get the ItsRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producers: Sean Leviashvili, Jake Musiker | |||
| Digital Shelf Dominance: Understanding CPGs with Hayden Consultancy's Eleanor Hayden | 25 Feb 2025 | 00:32:21 | |
Dave’s guest this week is Hayden Consultancy Founder, Eleanor Hayden. Hayden Consultancy works with food and beverage brands to help them increase their digital footprints and and improve their eCommerce strategies. Having worked in the industry for more than 10 years, both as an entrepreneur and as a Shopper Marketing expert, Eleanor understands that every brand needs to find their own unique approach when it comes to getting in front of the consumer. Eleanor talks about how COVID expedited the push into Retail Media (04:42), how brands can assess their in-store marketing spends (07:43), how starting a business of her own provided her with invaluable insights that help her guide brands both big and small (09:14). She also shares how Hayden Consultancy helps clients boost their sales (16:19), and her thoughts on the future of Retail Media (24:37). Connect with Eleanor: https://www.linkedin.com/in/eleanorhayden/ Learn more about It’sRapid: https://itsrapid.ai/ Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producers: Sean Leviashvili, Jake Musiker | |||
| Starting with Search Before Anything Else with VML’s Kristy Meinzer | 18 Feb 2025 | 00:25:34 | |
Dave’s guest this week is Kristy Meinzer, Discoverability Director for Performance Content at VML, a creative agency that helps brands grow by combining brand experience, customer experience and eCommerce insights. With expertise in search capabilities, content strategy and brand awareness, Kristy provides insights into the ever-changing world of eCommerce and discoverability, weighing in on how brands are shifting focus, incorporating new technologies and finding new ways to bring awareness to companies and products. Kristy talks about the difference between organic and paid discoverability (8:28), why you should always start with search before anything else (13:50), how the industry as evolved over time (17:40), where new brands should start (18:48), and thoughts on newer e-commerce players like Temu (20:02). Check out VML's "2025 Predictions for Search" report here: https://www.vml.com/insight/2025-predictions-for-search Connect with Kristy: https://www.linkedin.com/in/kskristy/ Learn more about ItsRapid: https://itsrapid.ai/ Get the ItsRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producers: Sean Leviashvili, Jake Musiker | |||
| AI Is No Longer a Trend - It's Fundamental with Retail Media Breakfast Club’s Kiri Masters | 11 Feb 2025 | 00:35:24 | |
Dave’s guest this week is Kiri Masters, who hosts and writes Retail Media Breakfast Club, a daily podcast and newsletter summarizing the latest trends in retail media. She’s also a regular contributor to Forbes’ Retail section. Previously she founded Bobsled Marketing, which was acquired by Acadia in 2022. Kiri shares why it’s so difficult to find a true definition of “retail media” (3:28), why specific RMNs need to be treated as their own channels (13:48), her POV on the incredible success of Beast Games on Prime Video (21:38) and why data people also need to learn how to tell a story (32:40). Subscribe to the Retail Media Breakfast Club podcast: https://www.retailmediabreakfastclub.com/ Subscribe to the newsletter: https://www.linkedin.com/newsletters/retail-media-breakfast-club-7261657654001909760/ Connect with Kiri: https://www.linkedin.com/in/kiri-masters/ Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producers: Sean Leviashvili, Jake Musiker | |||
| The Future of Retail Media with Media, Ads + Commerce's Andrew Lipsman | 04 Feb 2025 | 00:37:50 | |
This week we welcome Andrew Lipsman back to the show! Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends in retail media and the broader advertising and e-commerce universe. Andrew is a predictions guru, and he unpacks his various methodologies with Dave (4:42). He also shares what he got right (7:54) and wrong (9:58) about 2024, where retail media is headed (16:13), and his trends (22:36) and business (26:15) predictions for 2025. Subscribe to Media, Ads + Commerce: https://mediaadsandcommerce.substack.com/ Connect with Andrew: https://www.linkedin.com/in/andrew-lipsman-10b2162/ Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producers: Sean Leviashvili, Jake Musiker | |||
| It’s All Commerce with Sam Gagliardi | 28 Jan 2025 | 00:40:10 | |
Dave’s guest this week is one of the most sought-after leaders in the E-Commerce and Retail Media spaces: Sam Gagliardi. Sam’s 20-plus year career has included senior roles with both leading brands including Colgate-Palmolive, J&J and Barilla, as well as with SaaS enterprises Reckitt and, most recently, Circana - making him a veteran on both sides of the aisle. Sam shares what originally got him excited about e-commerce (3:49), the power of having effective PDPs (10:00), why it’s more important than ever to connect with shoppers as early as possible (16:20), how both brands and service providers should navigate the process of selecting new partners (28:32) and how coaching hockey bears a lot in common with doing business (35:52). Connect with Sam: https://www.linkedin.com/in/samgagliardi/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producers: Sean Leviashvili, Jake Musiker | |||
| Always Ask Why - with Ahold Delhaize USA's Joanna Crishock | 21 Oct 2025 | 00:47:34 | |
This week Dave is joined by Joanna Crishock, VP of Digital Merchandising & Operations at Ahold Delhaize USA. She shares how she’s helping iconic brands like Food Lion, Stop & Shop, Giant Food, and The Giant Company stay agile, customer-focused, and digitally connected. From her early days in consumer insights to leading omnichannel strategy across merchandising, operations, and retail media, Joanna brings a powerful “why-first” mindset to every challenge. Dave and Joanna discuss:
Plus: from Halloween treat planning to back-to-school dinners, why the best retailers solve for real life, not just transactions. To find out more about AD USA's retail media and full-funnel omnichannel capabilities, reach out to a member of their sales team at ad.retail.media.sales@aholddelhaizeusa.com Connect with Joanna on LinkedIn Get the It’sRapid Creative Automation Playbook Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| The Next $10 Trillion of Retail Growth with Retail Cities & Confluencer Commerce’s Bryan Gildenberg | 21 Jan 2025 | 00:37:57 | |
We’re thrilled to welcome Bryan Gildenberg back to the show. Bryan was the very first guest on Beyond the Shelf, back in August 2023. It’s amazing how much the retail landscape has changed in such a short period of time! Bryan is currently keeping busy as Managing Director of Retail Cities, a global retail data and insights firm, primarily focused on fast growth industries and markets. He balances this with his continuing role as Founder and CEO of Confluencer Commerce, helping retailers and their partners navigate the intersection of retail, media and content. Bryan shares his thoughts on achieving $10T of retail growth in the coming years (4:02), how to put the “retail” back in retail media (8:53), why big retailers will have a major advantage over smaller competitors for the foreseeable future (10:31), why AI is already overpromising and underdelivering (21:59), and why the definition of “omnichannel” will change in 2025 (31:55). Connect with Bryan: https://www.linkedin.com/in/bryan-gildenberg-56a6b0/ Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| AI is Everywhere with IntentWise’s Sreenath Reddy | 14 Jan 2025 | 00:32:32 | |
Dave’s guest this week is Sreenath Reddy, Founder of Intentwise. Intentwise provides unified, comprehensive, and reliable analytics and advertising applications for Amazon and Walmart. Sreenath provides overviews of machine learning (8:32) and Intentwise (11:21), and how they’re solving the problem of connecting scattered sources of data to help customers reach profitability faster (14:52). He also shares his journey as an entrepreneur (22:01). Connect with Sreenath: https://www.linkedin.com/in/sreenathkreddy/ Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Leadership through Listening & Learning with The Campbell's Company's Neha Shah | 07 Jan 2025 | 00:29:09 | |
Happy New Year! We kick off 2025 with Neha Shah, Senior Manager, Digital Commerce and Omnichannel Shopper Marketing at The Campbell’s Company. Neha’s nearly two-decade career has included senior eCommerce positions at Johnson & Johnson and Kenvue. In her new role, she is spearheading omnichannel efforts across the Campbell’s portfolio of brands. Neha shares her experiences in the early days of eCommerce (7:47), the evolution of the consumer journey in recent years (10:58), navigating Amazon AVN negotiations (13:12), how Campbell’s is pioneering the next wave of what’s happening in the omni and retail media spaces (19:36), and her favorite books on personal and professional development (22:41). Connect with Neha: https://www.linkedin.com/in/msnehashah/ Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Saving 50,000 Hours by Automating Sell Sheets with Kids2’s Dawn Powell | 17 Dec 2024 | 00:22:41 | |
We’re closing out 2024 with a bang! This week’s guest is Dawn Powell, Manager of Ecommerce at Kids2. Kids2 is a leading manufacturer of products and solutions for early stage parents. Baby Einstein, Brightstarts and SwaddleMe are but a few of brands under the Kids2 umbrella that are household names for parents. Recently, Dawn has spearheaded the successful automation of Kids2’s sell sheet processes, which she estimates has saved up to 50,000 hours of manual labor among her team. She’s achieved this by working closely with partners like It’sRapid and Salsify. Details of these partnerships, such as Kids2’s use cases for sell sheets (5:39), why they chose to work with It’sRapid (7:44), how Dawn was able to secure buy-in across the organization (10:27), and how It’sRapid is implemented across the Kids2 portfolio (15:40) are all discussed here. Connect with Dawn: https://www.linkedin.com/in/dawnppowell/ Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024" Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| The Connected Commerce Rocket Ship with Danone’s Jennifer Angelus | 10 Dec 2024 | 00:28:17 | |
Dave catches up with Jennifer Angelus, Director, Digital Shelf + Capabilities at Danone. Jennifer has been with Danone for nearly a decade across a multitude of roles, including Brand Strategy, Trade Marketing and Category Insights, before shifting to the Digital Shelf side of the business in 2021, where she leads her “E-MAZING” team of ecommerce experts. Topics discussed include: Jennifer’s advice for other leaders looking to change from one specialty to another (5:46), the role that content plays in a digital strategy (11:27), balancing strategy between innovation and evergreen products (13:50), the importance of forming meaningful connections with your team (17:29) and an overview of the Danone portfolio (19:22). Connect with Jennifer: https://www.linkedin.com/in/jenniferangelus/ Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024" Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| How AI Can Improve Operational Efficiencies with Salsify’s Piyush Chaudhari | 03 Dec 2024 | 00:34:13 | |
Dave’s guest this week is Piyush Chaudhari, Chief Executive Officer at Salsify. Piyush joined Salsify this past June after an illustrious career in leadership at prestigious firms including SRS & Co, where was CEO, and IRI, where he was President, Americas and Global Strategy. Piyush shares the three things changing the retail landscape today (8:02), his experience at Salsify so far (10:03), an overview of the Salsify/It’sRapid partnership (14:42), his POV on retail media (19:58), thoughts on how the new administration will impact Saas and Tech, and how AI will impact content creation (26:22). Connect with Piyush: https://www.linkedin.com/in/piyush-chaudhari-62b29a13/ Follow Salsify: https://www.linkedin.com/company/salsify Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024" Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| How Self-Service Platforms Can Enhance Customer Interactions with Dawn Foods Global's Gireesh Sahukar | 19 Nov 2024 | 00:39:01 | |
Dave speaks with Gireesh Sahukar, Vice President - Digital at Dawn Foods Global, a global leader in manufacturing and distributing finished baked goods and ingredients. Gireesh is a founding member of Dawn’s Digital Innovation Hub, transforming the business’s digital strategy and capabilities. Gireesh shares what it’s like to wear many hats in a startup environment (5:32), an overview of Dawn Foods (9:14), the company processes that used to be manual but are now self-service (15:28), the insights they wouldn’t be able to uncover without a tech stack (22:28), and why crop yields are so important to their bottom line (27:26) Connect with Gireesh: https://www.linkedin.com/in/sahukar/ Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024" Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Scaling Creative Quickly and Efficiently with The Wine Group's Andrew Groom & Jack Slattery | 12 Nov 2024 | 00:41:20 | |
Beyond the Shelf proudly introduces the first episode in our “Client Spotlight” series. In these episodes, we’ll speak with prominent ItsRapid clients about our partnerships - what are their needs, how can ItsRapid fill in the gaps, and what are their specific use cases? These conversations will peel back the curtain for our listeners, and give you more detail into what a partnership with ItsRapid could mean for your business. This week, Dave speaks with The Wine Group’s Andrew Groom and Jack Slattery. Andrew serves as TWG’s Sr. Director of Digital Marketing and Ecommerce, while Andrew is Director, Ecommerce and Digital Marketing. They share an overview of the wine ecommerce market (3:45) and The Wine Group’s success in the space (11:23), before diving deep into their partnership with ItsRapid: specific use cases (19:02), ease of adoption (22:45) the wins they’ve already had and how they plan to utilize ItsRapid moving forward (27:41). Connect with Andrew: https://www.linkedin.com/in/andrewgroom/ Connect with Jack: https://www.linkedin.com/in/jackslattery1/ Follow The Wine Group: https://www.linkedin.com/company/thewinegroup Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024" Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Media Planning 101 with Skai’s Claudia Virgilio | 05 Nov 2024 | 00:26:10 | |
Dave kicks off November with Claudia Virgilio, Global Vice President of Strategic Partnerships & Growth at Skai (formerly Kenshoo), a leading omnichannel platform for marketing intelligence and activation. Claudia has been at Skai for over 15 years, initially heading up sales efforts to partner with clients including Expedia, Hilton, Walmart, Shutterfly, HP and more. She also led the agency team globally, and was instrumental in developing Skai’s agency solutions and partnerships. You’ll learn what it’s like to partner with major retailers (4:09) takeaways from Grocery Shop 2024 (7:22), Media Planning 101 from a paid perspective (10:16), why online brand discovery is so difficult (17:28), and what’s on the horizon for the space going forward (19:33). Connect with Claudia: https://www.linkedin.com/in/claudiavirgilio/ Learn more about Skai: https://skai.io/ Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024" Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Building a Business as a Couple with Thread Wallets’ McKenzie Bauer | 29 Oct 2024 | 00:31:45 | |
Dave’s guest on today’s show is McKenzie Bauer, Co-Founder of Thread Wallets, an e-commerce company redefining everyday carry items. McKenzie and her team are on a mission to create products that not only look great, but also support their customer’s active lifestyles. Join them as they dive into her journey in building a brand from scratch. You’ll learn the origins of Thread Wallets (1:27), their early experiences with influencer marketing (6:49), what it’s like to build a business as a couple (13:36), the “palm up” marketing philosophy (20:52), and why free giveaways are key to building word of mouth (24:28). Connect with McKenzie: https://www.linkedin.com/in/mckenzie-bauer-b436647a/ Learn more about Thread Wallets: https://www.threadwallets.com/ Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024" Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Reimagining the Supply Chain – with McLane Company's Murat Genc | 14 Oct 2025 | 00:35:30 | |
What does it take to digitally transform a $50 billion supply chain business? This week's guest, Murat Genc, President and Chief Information & Digital Officer at McLane Company, shares how he’s helping a 130-year-old company embrace the future of technology. From his early days building algorithms in college to leading transformations at P&G, Whirlpool, and now McLane, Murat brings a rare blend of technical depth, leadership savvy, and startup mentality to every challenge he faces. You'll learn about:
Connect with Murat on LinkedIn Get the It’sRapid Creative Automation Playbook Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Retail Media 101 with Publicis Commerce’s Margaux Logan | 22 Oct 2024 | 00:31:04 | |
We take a trip to the agency side of things this week, as Dave interviews Margaux Logan, SVP, Head of Omnichannel and Emerging Marketplaces at Publicis Commerce. Publicis Commerce is a “center of excellence” responsible for developing the commerce practices of client teams across the Publicis Groupe umbrella. Prior to joining Publicis, Margaux held senior brand management and marketing positions at Unilever and Amazon. Margaux shares how her Theater degree helped to position her for a marketing career (4:43), reflections on her time at Unilever (7:16), an overview of Publicis Commerce (12:46), the major differences between RMNs (19:30), and why content is still king, especially with the ways AI can now inform and enhance it (23:51). Follow Publicis Commerce: https://www.linkedin.com/company/publiciscommerce/ Connect with Margaux: https://www.linkedin.com/in/margaux-logan/ Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024" Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Finding a Single Source of Truth for Your Data with Matt Gehring | 15 Oct 2024 | 00:33:35 | |
It’s a DTC-themed week on the show, as Dave speaks with Matt Gehring. Matt has held leading marketing positions at several DTC brands that have become household names, including Dutch, Hims, Rothy's and Everlane. | |||
| Prioritizing "Good" Over "Great" Content with T. Marzetti Company's Michael Reda | 08 Oct 2024 | 00:33:55 | |
This week's guest is Michael Reda, VP of Omni-Channel Marketing & Insights at T. Marzetti Company. Michael has transformed the company's digital and eCommerce strategy since joining in 2021. His previous brand management experience includes Conagra and Kraft Heinz. Michael shares the things he can take risks on with smaller brands that aren't possible with larger ones (5:58), how analytics and creative are intertwined (12:27), the transformation of T. Marzetti's digital presence since 2021 (13:58), why retail media is an important part of their strategy (18:53), and what you need in order to switch from a few "great" pieces of creative to many "good" ones (26:04). Connect with Michael on LinkedIn; https://www.linkedin.com/in/michaelreda/ Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024" Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker | |||
| Retail Media Joint Business Planning with The Digital Shelf Institute's Lauren Livak Gilbert & Microsoft's Nate Pinkston | 01 Oct 2024 | 00:39:06 | |
Dave welcomes two luminaries on this week's episode: returning guest Lauren Livak Gilbert, Executive Director at The Digital Shelf Institute, and Nate Pinkston, Head of Growth, Retail Media at Microsoft. The two recently authored a DSI & Microsoft advertising report, "Joint Business Planning (JPB) Between Retailers and Brands: Effective Optimization Strategies for Collaborative Growth." | |||