Beyond the Kitchen Table (previously the Website Coach) – Détails, épisodes et analyse

Do you feel like your website is lost in the sea of Google search results? You've built a great-looking site, filled it with awesome content, and yet… crickets. No clients, no inquiries, and hardly any traffic. If you’ve ever wondered why Google seems to be ignoring your site, this episode is for you!

In this week's podcast, I break down the most common reasons why your website might not be bringing in clients from Google—and, most importantly, what you can do to change that. The good news is, in most cases, it's totally fixable!

Tune in as we cover:

• Why Google might not know your website even exists (and how to make sure it does)
• What to do if Google hasn’t indexed your pages (hint: there’s a tool for that!)
• The reasons Google could choose not to index your page—and how to avoid them
• Why your site isn’t showing up on page 1, even if it’s indexed (and what you can do about it)
• Simple, actionable steps you can take today to boost your chances of getting found by Google

By the end of this episode, you’ll have a clear understanding of what might be holding your website back in search results and the steps you need to take to get Google working for you—so you can start attracting those all-important clients.

Resources:

SEO Made Simple: https://beyondthekitchentable.co.uk/seo-course

Find us at https://beyondthekitchentable.co.uk

Blog post https://beyondthekitchentable.co.uk/blog

Follow us at https://www.instagram.com/beyondthekt

Email sayhello@beyondthekitchentable.co.uk

A thriving community with a high street of independent shops makes a town.

In this week's episode I interview Jess Gibson of the TN Card who shares my love of independent shops but has actually gone and done something to help independents in our local town to thrive.

We talk about the genesis of the TN Card, the unfortunate timing of its launch, running a business with 4 boys and how to succeed.

Resources:

Jess's website: www.thetncard.com

Instagram: www.instagram.com/thetncard

Facebook: www.facebook.com/thetncard

LinkedIn: www.linkedin.com/in/jess-gibson

Taking a look back at my marketing plan for 2023, what I said I was going to do, what I did and what worked best (it wasn't in my plan!)

Resources:

Find us at https://beyondthekitchentable.co.uk

Free PDF downloads: https://beyondthekitchentable.co.uk/downloads/

Blog post https://beyondthekitchentable.co.uk/blog

Follow us at https://www.instagram.com/beyondthekt

Email sayhello@beyondthekitchentable.co.uk

This episode talks about 7 ways to find new clients, specifically reaching a new audience - not people who already know about you.

In order for people to become clients they first need to know you exist. You don't just want to be known by the largest number of people, it is about getting visible in front of people who are potentially going to become clients.

Once they know about you, you then need to direct them to your website (which will be set up for them to find out what they need to "know, like and trust" you to become clients), sign up to your email list and/or follow you on social media until they're ready to become a client

Resources:

Find us at https://beyondthekitchentable.co.uk

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Blog post https://beyondthekitchentable.co.uk/ways-to-attract-a-new-audience/

Follow us at https://www.instagram.com/beyondthekt

In this episode I interview freelance writer Caroline Kings. Our conversation covers tips for writing your own copy, hiring a professional copywriter and networking.

Caroline is a freelance writer who specialises in blogging for business but also loves transforming websites through copy, creating email marketing campaigns and proofreading other people's work. She loves meeting people and hearing their stories as well as helping them achieve their goals. 

You can find Caroline at:

Website www.carolinekings.com

Instagram @carolinekingswriter

Facebook @carolinekingswriter

Twitter @ckingswriter

LinkedIn Caroline Kings Writer

Resources:

Find us at https://beyondthekitchentable.co.uk

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Follow us at https://www.instagram.com/beyondthekt

What would you do if you lost your social media account? Cry? Then what?

Do you have an alternative? Do you have an email list?

Closure (temporary or permanent) of Instagram and Facebook accounts is something that happens. More often than you might realise. And often there is not a lot you can do about it. Because you don't own that list of followers.

Building up an email list is something we should all be doing. Not just in case something happens to your social media account, but because emails are more likely to be opened than posts on social media are seen. And because they convert better.

But it isn't that easy. It requires a bit of effort. This episode is all about why it is worth making that effort and how you can quickly build that list.

Resources:

Find us at https://beyondthekitchentable.co.uk

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Blog post https://beyondthekitchentable.co.uk/how-to-quickly-grow-your-email-list/

Follow us at https://www.instagram.com/beyondthekt

Writing your About Page is the hardest page to write on your website.  And, to be honest, it is the page most people get WRONG (that and the services page – but that’s another podcast episode!!)

You don’t like talking about yourself.  Maybe, like me, you’re British and were brought up that’s it is rude to brag.  Maybe you used to work for a large organisation and had been taught it isn’t about you - it is about the company.  And you just feel uncomfortable talking about yourself.  You don’t want the spotlight on you.  You just want to get on with building your business. 

But your About Page is a hugely important page on your website.   Website visitors usually want to know more about you before they decide to work with you - it is about the know, like and trust factor.  They say people buy from people.  Actually, when you run a service based business people buy from people they think understand them.

They’re interested in YOU and they are looking to see if they think YOU can help them.  And to be honest, we’re all a bit nosey!!

So what can you do?

Well I’m here to help.  I have 7 top tips which I hope will make the difference.

Resources:

Find us at https://beyondthekitchentable.co.uk

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Blog post https://beyondthekitchentable.co.uk/its-not-all-me-me-me-writing-your-about-page/

Follow us at https://www.instagram.com/beyondthekt

I don't know about you but I love to know how other people run their businesses, especially the tools they use to make their life easier. Tools that save you time, make your business more efficient and help the clients you want to work with.

Well this episode spills the beans on the tools that I use to run my business from accounting software to CRMS to this podcast and lots in between.

Links from the episode

Divi https://www.elegantthemes.com

Siteground hosting https://beyondthekitchentable/hosting

Dubsado https://dubsado.com

Active Campaign https://www.activecampaign.com/

Canva https://canva.com

Zoom https://zoom.us/

Starling https://www.starlingbank.com

Free Agent https://www.freeagent.com/

Toggl https://toggl.com/

Captivate https://www.captivate.fm

Resources:

Find us at https://beyondthekitchentable.co.uk

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Blog post https://beyondthekitchentable.co.uk/blog

Follow us at https://www.instagram.com/beyondthekt

Is scaling your business one of your business goals this year?

Then this is the episode for you.

9 different ways to scale your business so you can stop trading time for money. None of these ideas involve a significant amount of money to invest upfront, but they do require some time.

Which are you going to do this year?

Links in the podcast:

Selling on Amazon https://vickiweinberg.com

Siteground hosting https://beyondthekitchentable.co.uk/hosting

Resources:

Find us at https://beyondthekitchentable.co.uk

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Blog post https://beyondthekitchentable.co.uk/ideas-to-scale-business/

Follow us at https://www.instagram.com/beyondthekt

I often get asked whether, in this day of social media, funnels and email “landing pages”, you need to have a website.

And the straightforward answer is, it depends. There are many reasons why you should have a website, but when you're just starting out there are some other things to focus on first.

But this episode gives you some reasons why you really should have a website once you're established.

Enjoy!

Resources

Find us at https://beyondthekitchentable.co.uk

Free PDF download: https://beyondthekitchentable.co.uk/downloads/

Blog post https://beyondthekitchentable.co.uk/7-reasons-why-you-need-a-website/

Follow us at https://www.instagram.com/beyondthekt