Explorez tous les épisodes du podcast Beyond the Image Podcast

Here are proejcts I was convinced would make (or break) my career as a photographer.

The truth is - they didn't do either.

This is about the culmination of our efforts.

https://jamespatrick.com/

I recently experienced one of the worst, if not THE WORST, attempts at marketing and busienss develiopment from a photogarpher I think I have ever seen. But what I did about it may shock you even more.

This episode is all about client relationships.
How to establish them.
How to build them.
and most importantly - how to maintain them.

https://jamespatrick.com/

Last week we hosted our annual photo marketing roundtable here at The Hive Studios in Phoenix, Arizona.

At this event, a handful of creative professionals (photographers and videographers) sat around together to discuss ideas, strategies, complications and breakthroughs in their business as business owners.

Through the course of this discussion - there were 5 main areas that were brought up as important means to generate additional and predictable revenue as a creative professional.

Connect with me https://jamespatrick.com/

Peerspace is a brokerage site used for short-term rentals for photo shoots, video productions, events, podcasts, meetings and the like.

Historically, Peerspace made their revenue by taking a percentage off of every single booking done through their website. However, recently Peerspace has instituted a bidding system which allows location managers to pay to have their spaces ranked higher in the site's search algorithm.

What will this do for renters? What will this do for location managers?

Short answer; things are likely to get more expensive for everyone.

https://jamespatrick.com/

There is one mistake that I've seen photographers, videographers and creatives make over the course of my 20+ year career. This mistake is often what separate photographers who build sustainable and thriving businesses versus those who continue to have peaks and valleys and often find themselves struggling to bring in new business.

For those in Arizona - we are hosting a photo marketing roundtable on May 22nd at The Hive Studios in Phoeninx, Arizona. RSVP at https://www.hivestudiosaz.com/workshops/p/photo-roundtable-2025

https://jamespatrick.com/ 

Let's face it - if you expand the timeline long enough - you're going to find there is quite a fair amount of toxicity within the photography community.

From jealousy to envy to downright aggressive competition - no one is immune from it.

So let's break down the actual sources behind the toxic traits of so many creatives and how we can navigate it better as a community.

https://jamespatrick.com/

I want to be clear, right off the top, that I have personally made every single one of these mistakes myself in my 20+ year career.

The goal is not to shame photograpehrs for making the mistakes that all of us have made - but to shed light (that is a well-placed pun) on these misconcepts, misunderstandings and mistakes so that we can continue to learn and improve on our craft as creative professionals.

https://jamespatrick.com/

You were asked by a client to bid on a project and either intentionally or unintentionally they did not give you all of the information you need to accurate prepare an estimate that fully reflects your services and value.

Bluntly - you underbid.

So what do you do?

In this episode of the Beyond the Image podcast, host James Patrick deconstructs how to prevent this scenario from happening to begin with as well as suggestions on how to navigate it with clients should the situation arise.

https://jamespatrick.com/

Photographers - there are two types of clients we need to STOP chasing.

1. Clients who don't have money.
2. Clients who don't want to spend money.

Instead - let's focus on how we find clients who do have the purchasing power and purchasing assets to support our creative endeavors.

https://jamespatrick.com/

Social media was never particularly easy - but it sure was a lot simpler. The way to achieve engagement has completely shifted (and we've lost count how many times that has happened).

In this episode of the Beyond the Image podcast - we dive into what needs to happen on your social channels now based upon how audiences are consuming content.

https://jamespatrick.com/

If all you are sending a prospective client is an estimate sheet - then you are drastically under-selling yourself as a creative.

In this episode of the Beyond the Image podcast - I dive into my strategy for crafting and desgining well curated proposals that I send to clients when bidding.

https://jamespatrick.com/

In today's episode we answer the question "should photographers niche?" YUP!

Yup they absolutely should! In this episode of Beyond the Image, host James Patrick dives into why photographers should carve out their specialty and unique selling proposition as well as unpacking the biggest fear they have when it comes to niching down.

If I niche down, then I won't get hired for other work again!

The reality is - that simply is not true!

https://jamespatrick.com/

In this episode we answer the question; should photographers also provide video services to clients?

Overwhelmingly yes! Without question.

Either they need to learn how to construct and deliver video files - or it is important for them to form a partnership with a videographer to offer their services to clients.

Client demand for video assets has only been increasing exponentially.

In order for a creative professional to stay competitive - they have to find ways to meet client demands and expectations in today's marketplace.

https://jamespatrick.com/

I've been hired to do a handful of gigs over the last three decades with zero experience. Everything from selling wedding rings to modeling for an off campus student housing complex.

But what is even more intense is the fact that I built a photography career over 20 decades having no prior experience. That I built a podcast from the ground up never having spoken into a microphone before. That I created not one, but two, best selling books having never published a book prior.

This is not to say that mistakes were not made or that I did not often fail (I did, a lot).

But I never allowed a lack of experience prevent me from trying something. And neither should you.

https://jamespatrick.com/

As traditional print media scrambles to find firm ground despite crumbling atrophy - the thing I was still so excited about and hopeful for as a creative was the rapid emergence of unique, fresh, bold and innovative independent publishers. 

Sure, independent publishers have smaller budgets (if any) and the audiences are certainly a bit more finite. But also, there is far less overhead, the audiences are hyper focused and there is more bandwidth for creative exploration.

Unfortunately… the same greed, which has been eradicating traditional publishers is now infecting independent publishers.

• Zero quality control
• Abysmal editorial standards (if any)
• and offensively bad design

Yet these publishers are charging premium sponsored rates for features on the cover and inside their magazines. 

If sponsored content is your business model, and I’m not going to argue in favor or against that, you absolutely need to do better for your advertisers, editorial contributors, as well as potential readers. 

https://jamespatrick.com/

In more than 20 years as a photographer, I've had a few photoshop controversies. There have been times my work was accused of being over-edited (it wasn't) and there were times I even got fired because I refused to edit work beyond what I was comfortable with.

The reality is that it has become increasingly difficult to distinguish between what is real and what is art. The abundance of photo editing apps, filters and AI-enhanced manipulations has only added to the confusion of authenticity.

The result is to simply label everything as fake, inauthentic and misleading.

But let's unpack the nuance of photo editing and what can constitute as acceptable manipulation versus what goes too far.

https://jamespatrick.com/

I honestly thought that just by owning a pack of color gels that my photography career would immediately be transformed and I would instantly be more creative, professional and respected.

Spoiler alert - all I learned at first was that I didn't know squat about how to use gels effectively.

In this episode I talk about the steps I personally took to actually learn how to use gels from lighting backgrounds to creating atmosphere to accenting a subject to actually working as the key light and beyond.

Next week I am going to be hosting a live workshop at The Hive Studios showing you how to leverage gels in your creative portraits.

RSVP at https://www.hivestudiosaz.com/workshops/p/workshop-gels-2025

https://jamespatrick.com/

As a creative, dealing with difficult clients is inevitable. From unrealistic Photoshop demands to impossible shoot conditions, I've seen it all.

But sometimes, the problem isn't the client—it’s us.

In this episode, I dive into real-life client horror stories, unpack when the client truly does suck, and discuss the critical times when they have every right to be frustrated.

Whether you're a creative professional or a business owner hiring creatives, this episode will change the way you handle client conflicts—on both sides of the transaction.

Tune in to learn how to navigate tough client situations, own your mistakes, and build a business that stands the test of time.

https://jamespatrick.com/

I am delighted to be joined by the Art Director of Phoenix Magazine, Mirelle Inglefield who I had on the podcast back when we first launched the show.

In this new conversation - we dive into a behind the scenes look at the entire production of the latest issue of the magazine, The Top 100 Dishes of Arizona, which I was grateful enough to photograph the cover.

From the initial conception of the massive editorial feature, to how the magazine hired out various creatives to write and photograph the pieces, to what led to the cover selection for the magazine.

This episode gives valuable insights on how creatives can best position and market themselves to publications for work opportunities.

Check out the latest issue at https://www.phoenixmag.com/

Connect with Mirelle Inglefield directly at https://www.instagram.com/minglefield_v2/

And as always you can find me at https://jamespatrick.com/ or on Instagram https://www.instagram.com/jpatrickphoto 

I've been looking over my contracts that I send out to clients prior to a commercial campaign and have honed in on two specfic areas that are non-negotiables for me as a professional photographer.

In 20+ years of business, these two sections are vital to reduce client confusion, add clarity to project deliverables and eliminate lost revenue of work we would have done without additional pay.

https://jamespatrick.com/

I get asked (a lot) about my recommendations for lighting equipment. For most of my career, my answer has always been "just buy whatever you can afford."

And more than two decades into my career, my stance on that has not changed. Get what you can afford and you will find ways to make it work. Also, gear does not make the photographer nor improve the shot if not used correctly.

That being said - I recently have found myself only using a few pieces of gear every single time I shoot on location. In fact, I am using these pieces so often and enjoying them so much that I've actually started to recommend them to photographers building their lighting kits for the first time.

If I had to re-do my entire lighting kit, these are the pieces I would buy first.

https://jamespatrick.com/

The photography industry is evolving rapidly, and 2025 promises groundbreaking changes!

In this episode of the Beyond the Image Podcast, host James Patrick breaks down his top 10 predictions, highlighting key trends shaping the future of photography.

Discover how AI-enhanced portraits, vintage aesthetics, and mixed-media film are transforming creative expression. Learn why commercial campaigns with bold contrasts and vibrant colors are rising, while paid editorials are on the decline.

Explore how 360-degree immersive content, VR integration, and video add-ons are reshaping client expectations, and why subscription-based pricing models are the new norm for photographers.

Don’t miss these invaluable insights to stay competitive and future-proof your career!

https://jamespatrick.com/

https://www.instagram.com/jpatrickphoto/ 

I had, what I believed to be, a good idea for a new book. Unlike my first three books which I self published and self produced (two of which became best sellers), for this book concept I wanted to go the traditional publisher route.

So I crafted a full length proposal and sample manuscript that detailed out the focus of the book, why it was unique and relevant in the marketplace as well as a multi-faceted marketing plan for the launch of the book to ensure its success.

I then took that proposal and I sent it out more than 100 times. I sent it off to book publishers as well as to a bevy of literary agents.

This podcast covers, in detail, the results.

https://jamespatrick.com/

https://www.instagram.com/jpatrickphoto/ 

Business development is likely the most stressful element of a photographer's career. Having to market and sell while navigating the relentless fear of rejection is what separates those who are able to successful grow their careers from those who continue to struggle.

Well, let's fix that, shall we?

My guest today on the Beyond the Image podcast is Vanessa Joy. She has worked with thousands of photographers not only in mastering their craft, but to actually build a sustainable business.

Vanessa is a Canon Explorer of Light and has generated a multi-million dollar photography business working with brands such as BravoTV, Hilton Grand Vacations, Profoto and more.

In this episode of the podcast, Vanessa and I dive deep into the reality of marketing and business development for creative professionals, what works, what doesn't work and what ultimately is the one thing that can generate new business.

As a gift for listeners, Vanessa Joy has a free social media guide. Just DM her "instatips" to her IG at https://www.instagram.com/vanessajoy

Thank you for checking out the Beyond the Image podcast. As always we appreciate your reviews on the Apple Podcast App, Spotify or wherever you get your episodes!

https://jamespatrick.com/ 

The last planner you will ever need! Plan out your year, months, weeks and days with The Legacy Planner to get more done, stay on track and chart out your most successful year ever!

Why do some individuals seem to possess the capacity to consistently achieve great things in their lives, while others tend to struggle? Perhaps you have wondered the same thing and questioned what specifically separates the two groups.

If we are to believe musings from the infinite parade of social media memes, then each of us are already abundant with endless potential. Yet despite that potential, for some unknown reason, only a small percentage of the population seems to have the right key to unlock it.

To add to the confusion, that “key” is often defined as simply being the result of hard work, grit, hustle, persistence, determination, perseverance, or a multitude of other buzzwords that sound really great and empowering—but don’t actually provide a concrete answer.

What is it that actually separates the individual who is able to achieve his or her health goals from someone who battles with their health year after year? What distinguishes the efforts of the person who stimulates and grows their mental acuity from someone who regularly suffers from stress and atrophy? What is different about those who foster enriching relationships from others who remain lonely? And what distinguishes someone who achieves their business goals from those who do not?

For the past decade, these questions have been central in author James Patrick’s obsession behind deconstructing and comprehending how humans are able to cultivate change, and thereby achieve success within their lives. His goal was to decipher the exact methodology of achievement, systemize it, and make that approach accessible so others could put it into action.

Through his editorial research, the writing of his best-selling book Fit Business Guide: The Workout Plan for Your Brand, and the hundreds of interviews he conducted for the podcast Beyond the Image, James discovered the elements that are responsible for crafting change, and devised how to reserve engineer them so they can be applied to anything we wish to achieve.

After all, success leaves clues.

What those clues have shown is that creating the change you seek and turning the impossible to possible comes down to three essential pillars: Vision. Purpose. Legacy.

The Legacy Planner is how you can apply all three to your own life to ignite the change, growth, and success you’ve always imagined.

GET A FREE PDF COPY AT https://jamespatrick.com/legacy/

OR GET PRINT COPIES ON AMAZON AT https://www.amazon.com/gp/product/B0BJ4R45NV 

Early in my career I got scammed by a client who hired me to photograph an event for his company, and then never paid me. His company eventually disappeared and two decades passed until I came across him again.

He had relocated, launched a new company and was on the cover of a pay to be featured magazine. 

What happened next with the magazine was really interesting.

[NEWS] The Legacy Planner is newly updated for 2025! Get your copy now at https://jamespatrick.com/legacy/ 

The last time I dared talk about photographers using watermarks, I got a few (okay, a lot) of angry messages.

But I hope this time you hear me out on why watermarking your photos is a futile effort that only satiates ego and does nothing to actually help your brand or business.

https://jamespatrick.com/

By default we only want to share our wins and successes. The fear is that if we are open and honest about projects that don't go well or client experiences that are not stellar that it will somehow reflect negatively upon us. The truth is, when we only share the positives about our careers, it gives a false aspiration of what a creative career truly looks like.

Throughout our careers we will lose more work than we will ever win. That is the simple math of it. And once we acknowledge that reality - we can begin to look at losses as not failures but as opportunities to learn and improve our services to the right clients.

https://jamespatrick.com/

When I am in the mood to torture myself, I hop over to Photography Facebook Groups and read the comment sections whenever a photographer asked for help, support or advice.

The inevitable result is a barrage of awful keyboard critics giving the worst advice pretending they are being altruistic and supportive - but in reality just trying to keep others out of the industry they believe they are at the center of.

In this episode I discuss what happened when a photographer made the mistake of asking for help.

https://jamespatrick.com/

I selected 13 (of course) of the most terrifying photo experiences I've had in my 20+ year career. Everything from having people physically assault me to say I'm too young to be a photographer.

Enjoy my awful memories while I go into an anxiety attack reliving these horrific experiences.

https://jamespatrick.com/

Okay don't get too mad at me for this episode! It is not that I am encouraging photographers that they have to work for free. But I wanted to dissect how someone could professionally and respectfully ask a photographer to collaborate or provide services at low-to-no cost.

https://jamespatrick.com/

How do we best compete as photographers in a way that supports the community and industry as a whole? And what happens when photographers go against that supportive environment and try to harm other's businesses?

In this episode of the Beyond the Image podcast, host James Patrick discusses both sides of competition from healthy to unhealthy.

Connect with James Patrick at https://jamespatrick.com/

When should photographers work for free? If you've followed me for anything length of time, you've seen the numerous videos and posts I've done about cheap clients trying to take advantage of photographers. You would, no doubt, asssume I would be diligent about saying that no photographer or creative should ever work for free.

But that is not what I feel at all. In this episode of the Beyond the Image podcast, I chat about the times when photographers and creatives should consider taking out the camera without being paid.

What do you think? Connect with me on my website https://jamespatrick.com/ or Instagram https://www.instagram.com/jpatrickphoto

When we think about creating our style as a photographer (or any creative professional) what we intially think is that we have to niche down who our core market is and the type of work we will be focusing on. And we are not wrong to think that.

But surprisingly, there is actually a tremendous amount more we can do to define our style as a creative.

In this episode of the Beyond the Image podcast, host James Patrick discusses a myriad of ways that photographers, videographers and fellow creatives can begin the process of defining and carving out their unique style to help them stand out from their competition in the marketplace.

Connect with James
https://jamespatrick.com/
https://www.instagram.com/jpatrickphoto

In this episode of The Beyond the Image podcast, host James Patrick reviews his recomended camera settings for a variety of various situational photo shoots.

From in studio portraits to on location action photos to window lit natural light photos. James reviews each scenario and gives his recommended settings for ISO, f-stop and shutter speed.

In addition, James reviews recommended camera settings to help work more efficiently when doing your photo shoots.

Connect with James at JamesPatrick.com or IG @JPatrickPhoto

"What do you charge" is a quesiton that can immediately generate a lot of panic for any photorapher. The fear is that the client is immediately trying to frame your pricing so they can find a potentially cheaper service provider. And likely, you may not be wrong.

But what about those times when a genuine client approaches you with a real project? How do you help ensure you are best equipped with all of the right information to help you make an accurate price proposal and bid so you ultimately win more work?

In this episode I talk about specific questions you should consider asking your prospective clients before you send over a price.

Connect with me at https://jamespatrick.com/ or https://www.instagram.com/jpatrickphoto 

In over two decades as a professional photographer, I've spent more than I will ever admit on photo gear. From cameras to lenses, from modifiers to lights, from tripods to c-stands and from computers to editing softwares.

In this episode of Beyond the Image, I spill the tea on all my favorite pieces of gear I've ever purchased as well as all of the items I wish I could get my money back on.

Have you bought and loved or purchased and regretted any of these items?

Connect with James Patrick
https://www.instagram.com/jpatrickphoto
https://www.instagram.com/jamespatrickphotos/
https://jamespatrick.com/

Short answer: VERY

I've spent over 20 years working in print media and even own two magazines. So you can say I have a vested interest in this topic and this industry.

I want to deep dive into how magazines got themselves into the hole they have with subscribers and with advertisers.

Also I will explore what, if anything, magazine publisher's can do to help salvage (or even save) the industry.

You can listen to the Beyond the Image podcast wherever you get your episodes.

Connect with me on Instagram @JPatrickPhoto or my website www.JamesPatrick.com

Today, we’re talking about how to get good photos of bad subjects. When I say bad subjects, I don’t mean they’re bad people. What I mean is, they’re just not great on camera. 

“Regardless of how bad someone thinks they are on camera, it’s our job as photographers to make something great. And if not great, to make something usable.”

IN THIS EPISODE

• Are most subjects good on camera?

• Why you should communicate and give direction to your subjects. 

• The power of preset ideas and having a visual representation on set. 

• Starting safe instead of ending safe. 

• Making micro adjustments. 

• Paying attention to body language. 

• Knowing when to stop. 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Today, we’re talking about bad actors or bad faith clients. These are clients who could potentially be trying to rip off your business, steal from you and try to take advantage of you as a small business owner. 

“This can be, not only financially detrimental, it can be emotionally taxing.”

IN THIS EPISODE

• Certain situations James has had in his businesses with bad actors. 

• Things you can do as a photographer to protect yourself and your business. 

• What a contract actually does. 

• The power of saving all your communication. 

• Why you should listen to your intuition and be okay saying no. 

• Should you collect a deposit?

• Facts over feelings. 

• The last resort that will work. 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Welcome to the relaunch of the Beyond the Image Podcast! A show for creatives, made by a creative.

If you’ve listened to this show over the last few years, you’ll realize it’s rare I bring a guest back on a second time. This is a mistake I want to rectify. I went back to our episode from March 5, 2019 with one of the first guests I had on. 

I heard this individual speaking on a webinar series on how creative professionals can navigate their career and try to procure work from bigger and better clients so they can scale their business and I knew I needed to have him on the podcast so I can pick his brain. 

In his career he has been the Director of Photography at Sports Illustrated, a Senior Photo Editor for the New York Times, and the Associate Director of Photography for the White House. Currently, he is the VP of Photography for the WWE and I could not think of anyone better to bring back as a guest for the 600th episode of this show. 

Welcome, Brad Smith, back to the show. 

“The key thing to remember is, it’s a marathon,  not a sprint.”

IN THIS EPISODE

• A review of Brad Smith's professional career trajecetory.

• What inspired Brad to take on the role of a leader and teacher in the photography industry. 

• The most important realization you can have as a photographer. 

• What will keep getting you jobs over and over again. 

• The power of connecting with your clients. 

• Why you need word of mouth in your business 

• How deliverables have changed over time. 

• What Brad and the WWE is looking for when looking at a photographer’s social media and portfolio. 

• Being willing to evolve and adapt. 

• The one character trait that will lead to better photographs. 
  

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Connect with Brad

Website: https://www.wwe.com

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Here at the studio last week, we had our 4th annual get together where we had different creatives (whether photographers, videographers, producers, designers, etc.) to talk about the state of where the industry is at right now and the challenges we are facing as creatives within our businesses and to start to share best practices on how we can navigate these things. 

The thing that kept coming up over the course of this 3 hour conversation is that so many creatives are still struggling with ways to develop new business for their companies. 

Let’s talk about it. 

“Having a specialty, never stopper me from working in any industry or any genre.” 

IN THIS EPISODE

• What most of us are relying on for our business. 

• How James was able to scale his business and what strategies he was implementing. 

• 8 different things that James did in his business. 

• The power of having a speciality. 

• A strong way to stand out. 

• Effective outbound marketing. 

• Being seen by your ideal client. 

• Why you need proactive marketing strategies. 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

In today’s episode, I want to talk about haters. Also known as, online trolls. In 20 years of running different businesses, I’ve had to navigate my fair share of trolling hate online. When you’re just starting in a new industry, this crap could be devastating. So, let’s talk about it. 

“If you’re not upsetting anyone, then you are simply not doing enough to be noticed.”

IN THIS EPISODE

• What happened to James early in his career when he experienced online trolling. 

• The realization James had that changed everything. 

• What it actually means when you get haters. 

• A reminder of why you do the work you do and who you do it for. 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Before I really launched into my career as a professional photographer, I had a lot of hesitations and reservations. I had a lot of thoughts and questions about if I could make it. Had I allowed those thoughts to take root, I never would’ve picked up a camera. Let’s talk about what it takes to be successful. 

“What is actually stopping you from getting started?”

IN THIS EPISODE

• Initial thoughts I had when starting my photography business.

• The real reason why I’ve had over 20 years of success and awards in my business. 

• How to have success in any industry.

• How to stay exactly where you are now. 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Photographing SI Swimwear’s In Her Words with Taylor Ballantyne

Hosted by: James Patrick

We have a brand new approach for an episode today. I get to speak to a creative and we are going to unpack their catalog, work, and experiences and get a behind the scenes look at what it takes to bring some of these projects to fruition. 

My guest today who I’m chatting with it Taylor Ballantyne, a photographer and director. 

“It’s our responsibility to learn how people are digesting information, first and foremost.”

IN THIS EPISODE

• How Taylor got her start into photography, started working with fashion brands, and then became a director.

• The power of taking the time to learn and work on different projects in different industries during your career. 

• How work ethic has changed over time and why. 

• The lack of communication this generation is facing. 

•  Why it’s so important to continue to evolve.

• Behind the scenes stories from some of Taylor’s projects. 

• Working with models who aren’t comfortable. 

• Are personal and business really separate?

• What Taylor is most excited for next in her career. 

Connect with Taylor

Website: www.taylorballantyne.com

Instagram: @taylorbphoto @taylorbfilm

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Things I USED To Think Mattered as a Photographer 

Hosted by: James Patrick

There’s a handful of things I thought really used to matter as my career as a photographer. At some point in the 20 years, I’ve realized that these are things that don’t matter at all. Let’s talk about those things in this episode. 

“There is no right and no wrong in your stance as a creative professional in any of these things.”

IN THIS EPISODE

• 8 things I used to think really mattered as a photographer. 

• What prevented me from outsourcing to editors. 

• Should you set longer usage terms?

• What I think about giving your clients RAW files. 

• Tagging and being tagged. 

• Why the brand and amount of gear doesn’t actually matter. 

• What really matters at the end of the day. 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Producing a Fashion Photoshoot 

Hosted by: James Patrick

We have a pretty large fashion campaign we’re doing in the studio tomorrow. This got me thinking about discussing all of the essential steps required in the pre-production of having a successful fashion campaign. Let’s get into it. 

“Once we set the theme, that will help us dictate all the other decisions we have to make.”

IN THIS EPISODE

• What pre-production looks like in order to ensure the campaign goes successfully 

• The importance of developing the theme or overall art direction of the campaign. 

• Is the location important?

• How James selects his models. 

• The different teams that need to be hired. 

• What storyboarding looks like and why James does it. 

• One of the earliest mistakes James made in his career. 

• The balance of creating commonality along with variety. 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Today, we’re talking about the power of human connection. It is so easy to get lost in this endless sea of competition and comparison. It’s so simple to put yourself on an island and to contrast yourself against the rest of your industry and community. In this episode, we’re talking about working through that and forming connections. 

My guest today is Corey Spiegel, she’s the founder of The Light House. 

“People are very accepting when you peel back that layer and get real.” 

IN THIS EPISODE

• Corey’s inspiration behind her business and what she does. 

• What human connection is and why it’s important. 

• Why there may be resistance to human connection in today’s world. 

• How to get people to engage and connect and why being silent isn’t an option. 

• The cons of social media. 

Connect with Corey

Website: www.findyourlighthouse.com

Instagram:  @findyour_lighthouse

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Photographers Who Suck

Hosted by: James Patrick

Some photographers just suck, so in this episode, let’s give them a name. 

“The common denominator is them.” 

IN THIS EPISODE

• A list of photographers who really suck and why. 

• What these photographers are doing in their free time. 

• Advice for the photographers who made this list. 

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Self-Care for the Modern Entrepreneur with Daniel James

Hosted by: James Patrick

I still need to be reminded about the importance of prioritizing ourselves so that we can show up better in other places. We’re going to chatting about self-care today and where self-care could potentially be going. 

My guest today is the founder and CEO of Vortex, Daniel James. 

“When you feel good, you do better.” 

IN THIS EPISODE

• Daniel’s company and why he felt it was needed in the marketplace. 

• Spa culture.

• Are men more resistant to self-care?

• The side effects of not taking care of yourself. 

• What makes Vortex different. 

• Helping people reframe what self-care means to them. 

• The most common objections people have to self-care. 

• Where Daniel sees this industry going. 

Connect with Daniel

Website: www.vortexwellness.ca

Instagram: @vortexwellness.ca

Personal Instagram: @danielcjames

After free trial: 15% off for life with the code VORTEX: www.nucalm.com

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com