Beyond the Close by Caleb Lesa – Détails, épisodes et analyse

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Beyond the Close by Caleb Lesa

Caleb Lesa

Business & Entrepreneuriat

Fréquence : 1 épisode/8j. Total Éps: 17

Have you ever wondered what would happen when life coaching, manifestation and sales psychology had a baby? Well that's what Beyond the Close is about Its the home for heart centred entrepreneurs, business owners, and sales pros who want the integrated approach to improving their sales ability. If you are tired of the high pressure, bro-style sales tactics and you want something more refreshing then this podcast will be the home for you You'll get a bespoke mix of buying psychology mixed with human behaviour patterns and a little bit of manifestation to bring it all together

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Données mises à jour le 14/07/2026

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🇬🇧 Grande Bretagne - Marketing
09/02/2026
#66

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https://caleblesa.com/playbook-vsl
33 partages
http://www.caleblesa.com/playbook-v1
8 partages
https://caleblesa.com/playbook
5 partages

https://podcasts.apple.com/us/podcast/beyond-the-close-by-caleb-lesa/id1841603334
4 partages

https://open.spotify.com/show/2ao7Mhzj58b8wFDW0X7snp
4 partages

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How to Close a Sale Without Sounding Salesy

jeudi 22 janvier 2026 • Durée 10:45

Mastering Sales: Closing Without Being Pushy

Work with us: www.caleblesa.com/playbook-vsl

Grab the Playbook: www.caleblesa.com/playbook-v1

In this episode, the host discusses how to close sales without being pushy, addressing the common presupposition that all sales are inherently sleazy.

He introduces a new sales philosophy that promotes natural, authentic conversations rather than high-pressure tactics.

The episode covers understanding the gap between a prospect's current experience and their expectations, utilizing a proven framework, and employing reverse selling to let prospects communicate their needs.

By the end of the episode, listeners will gain insights on how to achieve successful, pressure-free sales interactions, fostering confidence and better client relationships.

00:00 Welcome Back and Personal Update00:22 Introduction to the Topic: Closing Sales Without Being Pushy00:49 Understanding Sales Presuppositions02:29 Conversational Sales and Cognitive Dissonance05:16 Gap Analysis and Emotional Impact09:19 Reverse Selling and Solution Matching10:38 Conclusion and Final Thoughts

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I Helped a Client Hit $934K in 6 Months. Here's What Surprised Me

dimanche 14 décembre 2025 • Durée 15:54

Grab Your Copy of the Playbook at:
👉 www.caleblesa.com/playbook-v1

If you’d like help with your sales, watch this quick video:
👉 https://caleblesa.com/playbook-vsl

I Helped a Client Hit $934K in 6 Months. Here's What Surprised Me

In this episode, I break down how one of my clients generated $934,000 in 6 months on a single offer – with just 220 live calls, 81 closes, a 37% close rate, and an average deal size of $10,947.

But this episode isn’t just a flex on numbers.

It’s a behind-the-scenes look at the inner game and systems that actually drive that kind of performance, and why most decent reps never get close to it.

Here’s what we cover:

Why your problem probably isn’t “more skills”
How most reps blame lack of skill when the real issue is consistency, commitment to one framework, and emotional stability.
Self-sabotage & upper limits
How big months trigger nervous system freak-outs, “glass ceilings,” and the classic pattern of easing off, going off-script, and tanking your own results.
Navigating sales slumps like a pro
Why focusing on macro averages (7, 14, 30-day close rates) beats obsessing over a few bad days – and how the law of averages saved my own business when I had 21 “no’s” in a row.
Staying out of company politics
How drama with founders, leaders, and internal teams quietly erodes your belief in the offer, kills your certainty, and drags down your conversions – and what to do about it.
Knowing your constraints to avoid burnout
The power of knowing your personal call limit, why 4 calls/day was this client’s sweet spot, and how travel, nomad life, and broken routines can nuke your performance.
Marketing vs Sales reality check
Why “I close 60%” doesn’t mean much without context, how weak marketing can make great closers look terrible, and why your job shouldn’t be 90% education on a cold, unaware audience.

If you’re already a decent closer and wanting to jump from $10k months to $20k+ months in commission, this episode will show you why the next level isn’t just in another script or tactic – it’s in your consistency, emotional regulation, and environment.

Tune in, take notes, and reverse engineer your own $900k+ run.

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How to Handle Start in New Year Objection

mercredi 10 décembre 2025 • Durée 14:08

🎧 Podcast Episode Description

How to Handle the “Let’s Just Start in the New Year” Objection

Grab Your Copy of the Playbook at:
👉 www.caleblesa.com/playbook-v1

If you’d like help with your sales, watch this quick video:
👉 https://caleblesa.com/playbook-vsl

Every December, salespeople get hit with the same frustrating objection:

“Let’s just start in the new year.”

Today’s episode is an emergency breakdown on how to sell powerfully over the holiday period and avoid losing deals to December hesitation.

Inside, I cover:

Why sales is a probability game—and how to reduce the likelihood of getting the holiday objection
How to create true emotional urgency without resorting to hype or “stage selling”
Discovery questions that shift prospects from wanting change to needing change
How to stretch pain using time, opportunity cost, and emotional consequence
The “Two Identities Story” that gets prospects to choose the action-taking version of themselves
Why meaning (not money) creates urgency—and how to tap into it
The exact stress test + deposit ask that surfaces the real objection
How to safely uncover hidden concerns like fear, mistrust, or past experiences
Using Milton Erickson-style language tags to reinforce urgency
The Reverse Qualification question that pre-handles the holiday objection before it appears

Sell the Way Customers Buy: 3 Types of Decision Making

jeudi 20 novembre 2025 • Durée 18:02

Grab Your Copy of the Playbook at:
👉 www.caleblesa.com/playbook-v1

If you would like help with your sales, watch this quick video:
👉 https://caleblesa.com/playbook-vsl

Most sales reps sell the way they want to sell, not the way buyers actually make decisions.
This episode flips that.

Today we break down a simple but powerful idea: sell the way your customers buy.
Not the way gurus tell you to sell. Not the way high ticket bros push. The way real human beings make decisions.

And the moment you understand this, your close rate goes up, objections come down, and your calls feel a lot easier.

Here is what we cover inside the episode:

The problem with one size fits all sales processes:
Most sales scripts assume that everyone buys the same way.
They do not.

So when a prospect does not fit the process, reps label them as:

Not committed
Low intent
Lacking belief
Needing identity work

When in reality, the rep is forcing a buying style that does not match the person in front of them.

Why guru selling only works for gurus:
A lot of the modern “authority based” selling you see online only works because:

The guru has a massive personal brand
The buyer already trusts them
The buyer already feels influenced by their authority

This is human behavior 101.
People shrink themselves in the presence of authority.

But if you do not have that level of authority, modeling their approach will make you feel like something is wrong with you.

There is nothing wrong with you.You are just copying a sales style that was never designed for normal humans.

The Sales Training Industry Is Lying to You

mardi 18 novembre 2025 • Durée 14:25

Podcast Show Notes

Grab Your Copy of the Playbook at:
👉 www.caleblesa.com/playbook-v1

If you would like help with your sales, watch this quick video:
👉 https://caleblesa.com/playbook-vsl

In today’s episode, I am coming in with a hot take that needed to be said.

The sales training industry has become a circus of new mechanisms, secret frameworks, and revolutionary angles. One of my clients recently got caught in it, so this episode is your reminder of what actually matters.

Inside the episode, I break down:

You will hear a clear distinction between what is genuinely required to become an elite communicator and what is simply shiny marketing that sells courses. Most so called new ideas are just old fundamentals wrapped in new language.

We talk about:

What linguistic primes actually are
Why they work
Why they are not new at all

Softening language, structuring questions, reducing resistance. These are timeless techniques. What matters is how well you communicate, not what you label it.

A lot of the industry is pushing tactics like:

Break their belief system
Shift their identity
Challenge their self concept

These might work in the biz opp world or with inexperienced buyers. They do not work on sophisticated buyers.
Sales is not about tricking someone. It is about clarity, connection, and helping someone make their own decision.

If you are not the Chad Alpha closer type, stop trying to sell like one.

This episode covers:

Why pretending to be someone else kills trust

How this Little Digital Product Make Just Shy of 100k in Sales and Forever Changed my Business

jeudi 30 octobre 2025 • Durée 23:13

Want help implementing this in your business?

Checkout the details here

What if your ads paid for themselves and brought you premium clients?

In this episode, Caleb breaks down the exact system that took his list from 220 to over 2,800 qualified buyers — a 1,173% increase — without chasing trends or posting daily on social media.

You’ll learn how one small digital product, the Neurolinguistic Questions Playbook, sold more than 1,800 copies, generated nearly $96k AUD, and now fuels a predictable stream of high-intent leads every single day.

Caleb walks through the full playbook:

How to build your first self-liquidating offer in days using AI tools
The three phases of a self-funded system (build, optimize, ascend)
Why buyers of $17 products often become $5k+ clients
And how to create lead flow that isn’t tied to algorithms or burnout

If you’re ready to grow your audience profitably and stop relying on social media for sales, this episode is a must-listen.

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The Truth about the "Gift of the Gab' in Sales

Saison 1 · Épisode 11

mercredi 22 octobre 2025 • Durée 18:51

🎥 Apply to Work With Me → https://caleblesa.com/playbook-vsl
📘 Grab Our Neuro-Linguistic Questions Playbook here → https://caleblesa.com/playbook-v1

Most sales trainers still preach the same thing: talk more, handle objections harder, and push until they buy.

In this episode, Caleb reviews a real sales call from one of the industry “legends” — and what he uncovers will make you rethink everything you’ve been told about selling.

You’ll hear:

Why 35-minute objection battles kill trust (and create uncommitted clients)
The myth of the “gift of the gab” and what actually builds influence
How emotional manipulation hides inside “service-based” sales
The psychology behind consultative selling that feels natural
A better way to close — one that ends with a thank you, not pressure

If you’ve ever thought, “I’m not a born closer,” this episode will show you why that’s your superpower.

Listen in, and learn how to sell without selling your soul.

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Dealing with "Difficult" Prrospects;" What to Do When They Say I don't' have problems_

Saison 1 · Épisode 10

mercredi 15 octobre 2025 • Durée 12:46

Grab Your Copy of the Playbook at:
👉 www.caleblesa.com/playbook-v1

If you’d like help with your sales, watch this quick video:
👉 https://caleblesa.com/playbook-vsl

–––

Most sales reps freeze when a prospect says, “I don’t have any problems.”

But that sentence tells you more about their psychology than you think.

In this episode, I break down exactly what to do when you’re dealing with these “warrior” personality types — the A-type, goal-focused buyers who live in the future and can’t see the pain of the present.

You’ll learn how to use a Disarming Prime — a short, subtle language pattern that lowers resistance, bypasses their defense filter, and opens a genuine conversation about what’s really going on.

We’ll cover:
🎯 Why “no problem” buyers resist pain-based questions
🧠 How the “mismatch filter” works (and how to turn it off)
🗣️ The exact line to say that gets them to open up
⏸️ What a “boundary condition” sounds like — and why silence is your best friend

If you’ve ever felt like you were talking to a brick wall on a call, this one’s for you.

Listen, take notes, and start using this on your next discovery call.

–––

📘 Get the Neurolinguistic Questions Playbook → www.caleblesa.com/playbook-v1
🎧 Listen to Beyond The Close on Spotify → https://open.spotify.com/show/2ao7Mhzj58b8wFDW0X7snp🍎 Listen on Apple Podcasts →

5 Objection Handling Secrets from Jeremy Miner's LIVE Call

Saison 1 · Épisode 9

lundi 13 octobre 2025 • Durée 25:44

Grab Your Copy of the Playbook at:
👉 www.caleblesa.com/playbook-v1

If you’d like help with your sales, watch this quick video:
👉 https://caleblesa.com/playbook-vsl

–––

I broke down Jeremy Miner’s live objection handling call. Not to critique, to learn. To pause the tape, listen for the micro-moves, and show you how to use them on your next call.

What you’ll hear inside:

• Ice-breaker that lowers resistance
• Softening primes that make tough questions land
• Stress testing the surface objection so the real issue shows up
• A clean contrast frame, 6–7k now vs 25k goal, then doing the math together
• Opportunity cost reframing, selling the hole, not the shovel
• Mirroring and gentle checks that activate real emotion
• Third-party gate, “clients in your position,” so belief rises without overpromising
• Ownership and identity, “whose responsibility is it,” so the buyer chooses change
• Prospect self-selling, getting them to say the plan out loud

You’ll also see where my style differs. I respect partner decisions and keep the accountability with the buyer. Same outcome, less friction. Keep what fits your values, leave what doesn’t.

Drop a comment with the one line you’re going to try this week. I read every note.

Listen, take notes, then run it on your next call.

–––

📘 Neurolinguistic Questions Playbook → www.caleblesa.com/playbook-v1
🎧 My podcast, Beyond The Close (for deeper breakdowns) →
Spotify: https://open.spotify.com/show/2ao7Mhzj58b8wFDW0X7snpApple:

The four levels of money (and why most stop at one)

Saison 1 · Épisode 8

mercredi 8 octobre 2025 • Durée 16:06

Grab Your Copy of the Playbook at:
👉 www.caleblesa.com/playbook-v1

If you’d like help with your sales, watch this quick video:
👉 https://caleblesa.com/playbook-vsl

Most salespeople think their income problem is strategic.
But often, it’s psychological.

In this episode, Caleb unpacks how the beliefs you grew up with around money quietly script your sales behaviour — how you price, spend, save, and even self-sabotage when things start working.

From an $8 “treat night” in a cold New Zealand valley to buying a Mercedes he couldn’t afford, Caleb shares how early memories form hidden financial thermostats that cap what we can hold, not just what we can earn.

You’ll learn:

How to uncover your money story and spot the patterns driving your sales habits
The four levels of money every entrepreneur must master to expand their income ceiling
Why nervous system safety matters more than any new tactic when it comes to wealth

If you’ve ever made more money — only to feel it slip away — this conversation will hit home.

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Beyond the Close by Caleb Lesa – Détails, épisodes et analyse

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