Show Notes: In this episode of the Beyond Beauty podcast, host and interviewer engage with William Feroldi, a cosmetic trend analyst and marketing consultant. William shares his journey from hairdresser to trend forecasting expert, highlighting the evolution of natural haircare trends and the significant impact of social media on the beauty industry. He emphasizes the importance of customization, sustainability, and diversity in today's market, and discusses the influential role of Gen Z consumers and social commerce. William offers insights on how brands can adapt to these dynamic trends, stressing the need for innovation and responsiveness in the ever-changing beauty landscape.

About William:

William Feroldi began his career as a hairdresser and educator at Toni&Guy in London, where his dedication to education and creativity flourished. His expertise soon caught the attention of a trend forecasting agency, which recruited him to bridge the gap between education and marketing for a project with L’Oréal Professional. This opportunity launched William into a new direction, where he became deeply involved in trend forecasting and innovation.

As a Cosmetic Trend Analyst and Independent Marketing Consultant, William has spent over two decades identifying emerging trends across beauty, skincare, hair, and aesthetic medicine. His work spans five major markets, including WE, CEE, NORTHAM, LATAM, and APAC, collaborating with industry giants such as L’Oréal, Coty, Henkel, and LVMH.

In previous roles, such as Global Education Manager at Schwarzkopf Professional, William spearheaded global education campaigns and product launches. A regular speaker at leading cosmetic conventions and gatherings, his career is marked by his ability to provide game-changing insights and strategic growth opportunities for top-tier brands.

Timestamps:

William's Background (00:00:44) William Feroldi's journey from hairdresser to trend forecasting expert in beauty. Natural Haircare Trends (00:01:13) Discussion on the slow emergence of natural haircare trends over the past 20 years. Impact of Social Media (00:06:14) The role of social media in accelerating beauty trends compared to 20 years ago. Insights from Trade Shows (00:09:21) The value and evolution of trade shows in the beauty industry today. Global Trends and Innovations (00:12:15) Overview of global trends, particularly from Brazil and Korea, influencing the beauty market. Customization and Personalization (00:12:24) The rise of AI in personalizing beauty recommendations and products. Sustainability in Beauty (00:12:50) The increasing importance of sustainability in beauty brands and consumer expectations. Diversity in the Beauty Industry (00:13:59) The growing focus on diversity and representation in beauty marketing and products. Challenges in Trend Implementation (00:16:27) Pushback from clients on implementing new trends and the need for innovation. Gen Z's Role in Consumer Market (00:18:57) The influence of Gen Z on beauty trends and the importance of social commerce. Life Cycle of Trends (00:21:16) Discussion on the duration and evolution of beauty trends in the market. The Cycle of Trends (00:21:34) Discussion on the cyclical nature of beauty trends, including the popularity of curly versus straight hair. Importance of Moisture (00:23:20) The enduring demand for moisture in hair and skin care products, regardless of climate. Marketing Evolution in Beauty (00:24:16) Insights on how beauty marketing strategies have changed and the role of platforms like TikTok. Taking Risks in Career (00:26:02) William shares his biggest career risk: leaving salon work to pursue trend analysis full-time. Trusting Your Instincts (00:26:59) William discusses his confidence in identifying market gaps and pursuing his passion in beauty trends. Closing Remarks (00:29:31) The host thanks William for sharing his insights and encourages listeners to follow him for more trend updates.

Show Notes: In this episode of the Beyond Beauty Podcast, co-host Natasha interviews Justyna Wilson, founder of Fancy Salt, who specializes in fractional CMO services and strategic brand-centric user-generated content (UGC) creation in the beauty and wellness sectors. Justyna shares her extensive career journey, emphasizing the importance of agility, authenticity, and strategic thinking in the industry. She discusses current trends, the rise of video content, and the role of AI in enhancing efficiency. The conversation also touches on the significance of understanding young consumer behavior and the evolving landscape of e-commerce and social media.

About Justyna: Justyna Wilson is the founder of Fancy Salt. She specializes in Fractional CMO services and strategic, brand-centric UGC content creation in the beauty and wellness space, helping brands scale and thrive in the digital landscape. Timestamps: Justyna's Career Journey (00:01:18) Justyna shares her career path, from major retailers to the beauty and wellness space. Lessons from Startup Experience (00:02:36) Insights gained from working in a startup environment and its impact on her current work. Role of a Fractional CMO (00:04:39) Justyna explains the concept of fractional CMO and its benefits for early-stage brands. Creative Edge in Brand Strategy (00:05:58) Discussion on how diverse brand experiences enhance creativity and strategy. Current Trends in Beauty Industry (00:07:20) Justyna highlights the necessity for brands to become content powerhouses. Creating Authentic Connections (00:09:52) Advice on how brands can foster meaningful relationships with consumers. Gaps in Brand Strategies (00:11:29) Exploration of content quality issues and the challenges brands face in content creation. Launch of Fancy Salt (00:12:20) Justyna discusses the motivation behind founding Fancy Salt and the problems it addresses. Effectiveness of UGC vs. Paid Media (00:13:55) Justyna explains why user-generated content often outperforms traditional paid media. Future of E-commerce and Social Media (00:15:42) Speculation on the evolution of e-commerce and interactive media in the beauty space. Challenges of Managing Multiple Brands (00:19:54) Insights into the rewarding yet challenging nature of working with multiple brands. Assuaging Brand Anxieties (00:21:20) Discussion on how Justyna helps brands manage risks and embrace new strategies. Maintaining Work-Life Balance (00:22:47) Justyna shares her approach to managing time and prioritizing family amidst her work. Advice for Aspiring Professionals (00:23:34) Justyna shares insights on resilience and the importance of curiosity in one's career journey. The Role of AI in Beauty (00:25:54) Discussion on how AI is transforming the beauty industry through personalization and efficiency. Favorite Tools for Efficiency (00:27:48) Justyna mentions using ChatGPT and the rapid adaptation to AI tools in her work. Understanding Young Consumer Behaviors (00:29:28) Exploration of Gen Alpha's early engagement with beauty products and the need for age-appropriate marketing. Targeting the Right Audience (00:31:03) Justyna emphasizes the importance of identifying the appropriate audience for beauty brands. Consumer Insights and Brand Strategy (00:32:35) Discussion on using insights analysis and direct consumer engagement to understand audience needs better. Surprising Consumer Trends (00:33:30) Justyna reflects on unexpected trends and viral content, highlighting the success of risk-taking brands. Daily Industry Engagement (00:35:31) Justyna describes her structured approach to staying informed about industry trends and consumer behavior. Introducing Fancy Salt (00:37:00) Justyna shares details about her new content creator agency and its unique offerings for brands. Final Words of Wisdom (00:38:02) Justyna encourages listeners to stay curious, fearless, and open to new experiences.

Show Notes:

In this episode of the Beyond Beauty Podcast, the host interviews Kate Connor Archibald, a seasoned international marketing executive with over 15 years of experience in the beauty industry. Kate shares her journey from a high school project that sparked her interest in marketing to her roles at major brands like Estée Lauder and Tom Ford Beauty. She discusses the evolution of beauty marketing, the impact of social media, and her current role as Chief Marketing Officer at Dash Hudson. The conversation offers valuable insights into adapting to industry changes, leveraging new platforms, and the importance of authenticity in marketing.

About Kate:

Kate Kenner Archibald is a seasoned international marketing executive with 15 years of experience in beauty marketing and technology.

Kate advanced her career at the Estée Lauder Companies, contributing to the success of brands such as Tom Ford Beauty, Bobbi Brown, Estée Lauder, and La Mer.

In 2021, Kate joined Dash Hudson as Vice President of Product Marketing, later becoming Chief Marketing Officer in 2022 to better align product positioning and marketing strategies for the company.

Kate resides in New York City with her family and enjoys outdoor activities in the Hudson Valley.

Timestamps:

Kate's Background (00:00:56)

Kate's experience in beauty marketing and her journey with major brands like Estée Lauder and Tom Ford.

Starting as an Assistant (00:05:12)

Kate reflects on her role as an assistant and the valuable lessons learned from observing executives.

Working at Estée Lauder (00:05:41)

Kate shares her experience working with the Estée Lauder brand and the insights gained from that opportunity.

Impact of Social Media on Beauty Marketing (00:08:16)

Exploring how social media has transformed beauty marketing and the challenges it presents.

Embracing Change in Marketing (00:09:16)

Kate talks about her desire to help Estée Lauder adapt to the digital marketing landscape.

Navigating Brand Identity on Social Media (00:11:44)

Discussion on the importance of understanding brand identity when engaging on social media platforms.

The Challenge of Indie Brands (00:13:35)

The conversation shifts to the rise of indie brands and the competitive landscape in beauty marketing.

Staying Current with Trends (00:14:02)

Kate explains the importance of staying informed about market trends and consumer preferences.

Experiences at Tom Ford Beauty (00:17:02)

Kate shares her journey at Tom Ford, leading global consumer marketing during a transformative period.

Transition to Technology in Beauty (00:19:02)

Kate discusses her shift to marketing technology and her role in enhancing brand strategies.

Joining Dash Hudson (00:20:38)

Kate reflects on her decision to join Dash Hudson and the impact of e-commerce growth during COVID.

Expansion into Other Industries (00:21:00)

Discussion about the growth of beauty marketing into travel, food, wellness, and other sectors.

Advice on Career Growth (00:21:58)

Kate shares valuable advice on authenticity and the importance of asking questions in professional settings.

Understanding Industry Trends (00:24:22)

Kate highlights the importance of identifying growing industries for personal and professional growth opportunities.

Crafting Your Expertise (00:26:13)

Advice on becoming an expert in your field and the importance of surrounding yourself with knowledgeable individuals.

Reflecting on Life's Journey (00:27:09)

Discussion on personal and professional reflections, focusing on growth and learning throughout one's career.

Excitement for Future Learning (00:29:18)

Kate expresses enthusiasm about her current role and the opportunity to learn new skills in marketing.

Looking Forward to Vacation (00:29:20)

A light-hearted moment about the anticipation of taking a vacation to recharge and relax.

Final Reflections on the Journey (00:30:03)

Discussion on the importance of enjoying the journey of career growth while taking time to recharge.

Show Notes:

In this podcast episode, Ann interviews Sally Mueller, CEO and co-founder of Womaness, about her career in marketing and retail at Target, her entrepreneurial journey, and the founding of her brand focused on menopause and women's health. Sally discusses the challenges of educating and reaching women in their 40s and 50s, the competition in the menopause space, and the importance of building a strong, unique brand identity and community. She also touches on customer service excellence, the potential of AI in the beauty industry, and the resilience needed in startup life. The episode highlights the significance of women's support networks in business and concludes with an invitation to connect with Sally and learn more about Womaness.

About Sally Mueller:

Sally Mueller is the Co-founder and CEO of Womaness, a brand that is changing the conversation around menopause through innovative products that offer solutions from head to toe (and everything in-between). Sally is a consummate business builder specializing in retail and brand innovation. Her trend-forecasting Midas touch has benefited companies such as Target, Who What Wear and VERSED skincare, among others. Through her own health journey, Sally found that there was a lack of products and resources for women past a certain age (and few even recognizing the subtle signs of menopause).

Timestamps:

Sally's Career Journey (00:00:21)

Sally discusses her career journey, starting at Target and transitioning to marketing, and her experiences at Target Corporation.

Marketing and Brand Building at Target (00:01:05)

Sally shares her experiences in marketing and brand building at Target Corporation, including her work with designer initiatives and apparel marketing.

Transition to Entrepreneurship (00:02:54)

Sally explains her decision to leave Target and become an entrepreneur, leading to the successful launch of various businesses.

Inspiration for Women's Health Brand (00:06:41)

Sally discusses her personal experiences with menopause and the inspiration behind founding Womaness, focusing on women's health.

Meeting Michelle and Creating Womaness (00:09:56)

Sally describes meeting Michelle and the initial conversations that led to the creation of Womaness, emphasizing the need for community, education, and product innovation.

Educating and Marketing to Menopausal Women (00:12:33)

Sally discusses the challenges and strategies for educating and marketing to menopausal women, highlighting the importance of reaching this specific demographic.

Competition and Brand Building (00:18:21)

Sally addresses the competition in the menopause space and emphasizes the importance of staying focused on delivering reliable information, efficacious products, and building a strong community around the brand.

Customer Service and Empathy (00:21:11)

AI in Beauty Industry (00:22:23)

Sally shares her views on the impact of AI in the beauty industry and how it can be used for personalized product choices.

Challenges of Startup (00:25:04)

Sally talks about the challenges faced during the startup phase, including fundraising during the pandemic and supply chain issues.

Resilience and Reward (00:28:00)

Sally discusses the resilience required in a startup and the rewarding experience of helping women and building a dedicated team.

Navigating Economic Headwinds (00:30:13)

Sally shares strategies for countering economic challenges and maintaining brand authenticity during tough times.

Women Supporting Each Other (00:34:48)

Sally discusses the importance of women leaning on their networks and professional groups for support and advice.

Connecting with Womaness (00:36:07)

Sally provides information on how to connect with Womaness through their website, social media, and LinkedIn.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this episode of the Beyond Beauty podcast, host and guest Lucy Thorpe, a content writer and beauty industry expert, discuss Lucy's career shift from project management to marketing and ultimately to freelance writing, with a focus on beauty. Lucy shares her journey, the increased demand for skincare and personalized beauty products, and how she stays abreast of industry trends to craft unique brand stories. They also explore the role of AI in content creation, emphasizing the importance of human oversight in maintaining content integrity. The episode touches on the challenges of freelancing, advising a gradual transition to ensure financial security and the benefits of a freelance lifestyle.

About Lucy Thorpe:

Lucy is a copywriter and beauty expert who specialises in working with beauty brands, retailers, publications and industry specialists. This ranges from start ups that are at the beginning of their journey, right through to established, global beauty businesses. She shares tips and insights on the beauty industry on Linkedin and her website.

Timestamps:

Lucy's Career Journey (00:00:05)

Lucy shares her career journey, from writing as a child to pivoting into the beauty industry.

Transition to Freelancing (00:03:12)

Lucy discusses her transition from a full-time job to freelancing during the pandemic.

Beauty Industry's Impact (00:06:49)

The integral role of writing in the beauty industry's marketing process and brand building.

Skincare Trends (00:09:15)

The growing demand for personalized skincare and the impact of skincare trends during the pandemic.

Navigating Brand Storytelling (00:14:23)

Lucy explains the importance of crafting a unique brand story and navigating saturated industry terminologies.

AI in Writing and Beauty Industry (00:18:29)

Discussion on the impact of AI tools in writing and the challenges of fact-checking and fake information.

The challenges of using AI in content writing (00:20:03)

Lucy discusses the limitations and benefits of using AI in content writing.

The impact of AI on the writing industry (00:20:58)

Lucy talks about the potential effects of AI on the writing industry, particularly on lower-end content.

Identifying AI-generated content (00:23:12)

The speakers discuss how to identify content written by AI, including specific writing styles and phrases.

The homogenization of brands and content (00:24:03)

Lucy discusses the potential impact of AI on the homogenization of brands and content.

Building a brand voice (00:27:06)

Lucy provides advice on building a brand voice, including key points and brand differentiation.

The importance of professional services in brand development (00:34:49)

The speakers emphasize the importance of investing in professional services for brand development.

Reflecting on going freelance (00:38:31)

Lucy reflects on her decision to go freelance and the positive impact it has had on her work-life balance.

Advice for transitioning to freelance (00:39:00)

Lucy offers advice for individuals considering transitioning to freelance work, including portfolio building and financial preparation.

Becoming a Freelancer (00:39:53)

Discussion on transitioning to freelance work, financial stability, and building a client base gradually.

Benefits of Freelancing (00:40:22)

Exploring the advantages of freelance work, such as lifestyle improvement and finding clients to supplement teams.

Navigating the Beauty Industry (00:41:01)

Insights into maintaining a genuine brand voice, providing high-quality content, and branding strategies in the saturated beauty industry.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this podcast episode, host and skincare specialist Julie Lindh discuss Julie's holistic approach to skincare, rooted in her background with natural remedies. They explore the industry's evolution, the impact of social media trends, and the challenges of misinformation. Julie emphasizes personalized treatments, combining traditional knowledge with advanced technology, and the importance of professional advice. They address the risks of DIY treatments and the need for education on maintaining skin health. Julie also offers advice for aspiring skincare entrepreneurs, stressing the value of passion and expertise. The episode concludes with Julie sharing her contact information for potential clients.

About Julie Lindh:

Julie Lindh is revolutionizing the skin and wellness industry with her natural, ageless solutions. From creating a unique collection of Skincare products to developing an innovative skin treatment menu, she helps clients achieve clear, glowing complexions and youthful skin without invasive procedures. With countless loyal followers testifying that their skin has been transformed by following "The SKIN Guru," it's no wonder why Julie is one of the most sought-after beauty experts today!

Timestamps:

Julie's Early Influence (00:00:36)

Julie discusses her early exposure to herbal remedies and plants and the influence of her grandfather's teachings.

The Magic of Plants (00:02:24)

Julie explains the energy and benefits of plants, and how they are used in skincare formulations.

Innovative Skincare Approach (00:03:38)

Julie discusses her innovative approach to skincare, combining natural remedies with advanced technology.

Challenges in the Skincare Industry (00:04:21)

Beauty Rituals and Quick Fixes (00:06:00)

Educating Clients (00:10:23)

Julie discusses the challenges of countering false information on social media and educating clients about skincare.

Combining Nature and Science (00:13:06)

Julie explains how she combines natural remedies with advanced devices and the scientific approach to skincare.

Passion for Skincare (00:14:48)

Specialty Treatments and Advanced Techniques (00:17:22)

Julie discusses her specialty treatments and the use of advanced techniques, including exosomes and nano technologies.

Staying Ahead of the Curve (00:19:16)

Creating a Unique Protocol (00:19:42)

Mainstream Skincare Trends (00:20:29)

Discussion on the mainstream trends like microneedling, vampire facial, botox, and fillers, and their impact on the skin.

Balancing In-Person Treatments and Skincare Routine (00:22:23)

Julie talks about the frequency of treatments, skincare routine, and the tools she uses to maintain results.

Building Collagen and Skincare Routine (00:25:00)

The importance of building collagen, the impact of overdoing skincare treatments, and the significance of using the right products.

Fads and Recommended Treatments (00:27:39)

Julie discusses the benefits of PRP and natural-based treatments, cautioning against overdoing fillers and botox.

Business Advice and Client Trust (00:30:48)

Morpheus 8 and Microneedling with Radiofrequency (00:35:56)

Comparison of Morpheus 8 and microneedling with radiofrequency, discussing the impact on the skin and the importance of post-treatment care.

Understanding Skin Reactions (00:38:52)

Discussion on past trauma to skin, including sun damage, fillers, and microneedling.

Consultation and Treatment (00:39:23)

Long-term Skin Transformation (00:40:17)

Importance of gradual progression and the body's adaptation in a one-year skincare program.

External and Internal Factors (00:40:46)

The multitude of factors affecting skin health, including hormones, diet, and lifestyle.

Reaching Out and Scheduling (00:41:30)

Excitement for Skincare Treatments (00:42:08)

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this episode of the Dilly Dally podcast, host Anne interviews Leslie Hoffman, Senior Director of Coffee at Kendo Brands, about her career in beauty copywriting. Leslie reflects on her journey from editorial to leading copywriting for Marc Jacobs Beauty at Kendo. They discuss adapting to short-form writing, the importance of feedback, and maintaining authenticity across different brand voices. Leslie also shares her perspective on AI in copywriting and her aspirations for personal writing projects beyond her beauty industry role.

About Leslie Hoffman:

Leslie Hoffman is the Senior Director of Copywriting at Kendo Brands. Throughout her career as a beauty copywriter, she has had the privilege of working with brands including Fenty Beauty, Fenty Skin, OleHenriksen Skincare, Lip Lab, Marc Jacobs Beauty, Bite Beauty, KVD Beauty, Formula X Nail, Elizabeth & James fragrance, and DHC Beauty.

Timestamps:

Introduction (00:00:05)

Anne introduces Lesley Hoffman, Senior Director of Coffee at Kendo Brands, a division of LVMH, and expresses excitement to have her on the podcast.

Lesley's Creative Journey (00:01:03)

Lesley shares her childhood influences, early creative endeavors, and transition from editorial to copywriting.

Transition to Copywriting (00:03:12)

Lesley discusses her start in editorial, transition to copywriting, and her role as a style editor at a lifestyle magazine in Pittsburgh.

Transition to Beauty Industry (00:05:43)

Lesley talks about her move to California, transition to copywriting in the beauty industry, and her role at DHC, a beauty brand in San Francisco.

Joining Kendo and Marc Jacobs Beauty (00:13:30)

Lesley shares her journey to joining Kendo Brands, managing copywriters, and leading the copywriting for Marc Jacobs Beauty.

Creative Work and Feedback (00:19:38)

Lesley discusses the creative mindset, storytelling, and the importance of feedback in creative work, offering advice on receiving and giving feedback.

The challenge of personal branding (00:22:14)

Lesley discusses the challenge of separating personal brand from the brands she represents as a copywriter.

Switching brand voices (00:23:33)

Lesley and Anne talk about the excitement and challenge of switching between different brand voices in copywriting.

Reflecting the brand founder's voice (00:25:10)

The discussion revolves around the importance of reflecting the brand founder's voice in copywriting and the challenges associated with it.

Advice for aspiring beauty copywriters (00:26:29)

Lesley shares advice for aspiring beauty copywriters, emphasizing the importance of writing ability and passion for the beauty industry.

AI in copywriting (00:28:12)

Lesley and Anne discuss the role of AI in copywriting, its capabilities, and the importance of the human touch in creative work.

Future aspirations (00:30:45)

Lesley shares her aspirations for her career, including exploring personal writing and bringing joy to others through her work.

Conclusion and gratitude (00:33:39)

The conversation concludes with Anne expressing gratitude to Lesley for sharing her insights and advice.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Nikki is a digital marketing expert who has worked with over 60 brands. Her agency manages $20M in yearly media to drive customer acquisition across DTC while also helping brands achieve in-store awareness at their B&M locations.

Her expertise includes any and all digital ads platforms including Digital Out Of Home an Audio Ads, however the platforms she spends the most time on are Merta Ads, TikTok Ads, and Google Ads. She manages SEO and affiliates to drive eCommerce growth outside the paid media lane, setting the brands she works with up for long term scalability.

Show Notes:

In this episode of the Beyond Beauty podcast, Jaleh Bisharat, CEO and co-founder of Naked Poppy, shares her personal and professional journey, from overcoming challenges during the Iranian revolution to leading a clean beauty company. She discusses the importance of passion, resilience, and a positive attitude in career success. Jaleh also delves into how her battle with breast cancer influenced her to create Naked Poppy, focusing on clean, personalized beauty products using AI technology. The episode covers the evolution of the clean beauty industry, the role of technology in enhancing customer experience, and the balance between AI and human interaction. Jaleh introduces "Your Best Colors," a new feature on Naked Poppy's website that helps customers find makeup shades suited to their skin tone. The discussion touches on the potential backlash against AI, the significance of human touch in tech, and the future of personalized consumer experiences.

About Jaleh Bisharat :

Jaleh Bisharat is co-founder and CEO of @nakedpoppy , a clean beauty e-tailer and winner of a 2022 Beacon Award. She previously served as CMO/VP marketing at Amazon, OpenTable, Upwork, and Eventbrite. Jaleh speaks and writes frequently, primarily on topics of concern to women. Her work has appeared in a variety of outlets including Business Insider, Entrepreneur, Fast Company, the Huffington Post, and VentureBeat.

Timestamps:

Julie's Childhood and Resilience (00:01:04) Julie shares her childhood experience and the advice from her father that shaped her resilience and determination. The Importance of Passion and Positive Energy (00:06:24) Julie discusses the significance of passion, positive energy, and finding something to love about your job for career success. Career Advice and Finding Passion (00:10:27) Julie advises on following the right people, making lateral moves, and finding passion through the people and experiences in the workplace. Transition to Entrepreneurship (00:14:15) Julie explains how her personal experience with illness led her to start Naked Poppy and merge her passion for business, marketing, and clean beauty. Evolution of Clean Beauty and Customer-Centric Approach (00:18:07) Julie talks about the evolution of clean beauty, the importance of customer feedback, and using AI technology to make clean beauty products more accessible. The assortment of clean beauty products (00:19:50) Julie discusses the partnership with other clean brands and the importance of offering a digestible assortment for customers. Personalized shopping experience (00:22:24) The conversation delves into the desire for a personalized shopping experience and the need to remove chaos and overwhelm for consumers. Embracing change and continuous learning (00:27:29) Julie shares her approach to embracing change, continuous learning, and the importance of being a constant student in the tech industry. Leadership and focus (00:36:00) Julie discusses the importance of leadership in choosing a few things and doing them well, emphasizing the need for focus in a rapidly changing world. Balancing technology and human touch (00:40:31) The episode concludes with a discussion on the balance between technology and human touch in providing a personalized customer experience. The AI and Human Interaction (00:40:35) Discussion on using AI for product discovery and the importance of human interaction in customer experience. New Product Launch: Your Best Colors (00:42:10) Introduction of "Your Best Colors" feature, using AI to suggest makeup colors based on individual assessments. Closing Remarks and Career Acknowledgment (00:45:23) Appreciation for Julie Bishop's career trajectory and acknowledgment of Naked Poppy's impact on beauty routines.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this podcast episode, the co-founder of Masami, Lynn Power, discusses the company's journey from inception to growth. The conversation touches on the unique challenges of photographing beauty products, particularly with reflective packaging, and the potential of AI-generated imagery. The co-founder shares the story behind Masami's hero ingredient and the obstacles encountered during product formulation. The episode also explores the brand's growth tactics, including live events, digital marketing, and strategies for maintaining customer loyalty, providing a glimpse into the competitive world of beauty brands.

About Lynn Power:

Lynn is a long time ad executive (formerly CEO of J. Walter Thompson NY) turned entrepreneur. She launched MASAMI @lovemasamihair, clean premium haircare in February 2020 and Conscious Beauty Collective, a group of 30+ indie beauty & wellness brands in 2021. Tune in to Lynn's episode and get ready to be inspired.

Timestamps:

Challenges of Product Photography (00:00:05)

Discussion about the challenges of photographing reflective surfaces and the use of AI-generated product imagery in beauty products.

Inception Story of Masumi Brand (00:03:41)

The co-founder shares the story of the brand's inception, the hero ingredient, and the brand's name origin.

Formulation Process and Hero Ingredient (00:05:48)

Details about the hero ingredient, "merkaba," a Japanese ocean seaweed, and the formulation process for the products.

Growth Strategies and Brand Partnerships (00:10:54)

Discussion about the brand's growth strategies, challenges faced due to COVID-19, and the launch of brand partnerships and pop-up shops.

Customer Retention and Engagement (00:19:04)

Strategies for customer retention, including the launch of limited edition products and loyalty programs to engage and retain customers.

Challenges Faced by Small Beauty Brands (00:22:31)

The struggles faced by small beauty brands, including cash flow, consumer acquisition, and marketing challenges.

The challenges of launching a business (00:23:13)

Discussion on the misconceptions and challenges faced by founders in launching a business.

Diversifying marketing strategies (00:24:03)

Exploration of the need to try different marketing strategies and the emergence of live shopping as a potential channel.

The struggles of small beauty brands (00:27:00)

Insight into the challenges faced by small beauty brands, including the middle ground extinction event and the impact of mass distribution.

Maintaining control and growth (00:30:07)

Discussion on the importance of maintaining control and managing business growth without external investors.

Future growth strategies (00:30:59)

Plans for conferences, pop-up events, and partnerships to expand the brand's reach and explore new distribution models.

Product packaging and branding (00:33:09)

Compliments on the product packaging and discussion about the gender-neutral appeal and secret sauce of the packaging design.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this podcast episode, Raeka Morar, the founder of a Raeka Beauty shares her unexpected journey from working as a paralegal and aspiring lawyer to becoming an entrepreneur. Initially making skincare products as a DIY hobby, she sold out at a pop-up event, which sparked the idea to start her company using traditional South Asian ingredients. Despite her corporate background, she embraced the challenge, eventually quitting her job to focus on her beauty line after early media attention and deals with subscription boxes. Raeka Beauty, self-funded and cautious with investments, has thrived in e-commerce and is exploring retail partnerships cautiously. Raeka also discusses the changing landscape of online advertising and the effectiveness of pop-up events in connecting with customers and growing her brand.

About Raeka Morar:

Raeka Morar, a visionary entrepreneur, founded Raeka, a revolutionary beauty brand that celebrates Indian culture through skincare. Fueled by her personal experience and a lack of culturally embracing products, Raeka created a line that blends traditional South Asian beauty wisdom with modern science, garnering a dedicated following and inspiring others to embrace their heritage. Raeka Morar's entrepreneurial journey serves as an inspiration, exemplifying the power of passion, resilience, and cultural appreciation in creating meaningful change.

Timestamps:

The inception story (00:00:05) Founder's background, making skincare, and initial sales. Balancing law career and beauty line (00:02:50) Managing a corporate job while developing the beauty line. Transition to entrepreneurship (00:04:07) Decision to quit law career and focus on the beauty business. Financing and retail expansion (00:05:32) Company's unique financing situation and approach to retail partnerships. Marketing strategies and challenges (00:07:51) Discussion on leveraging Facebook ads and the impact of the iOS change. Pop-up strategies (00:09:18) Utilizing pop-ups and the positive impact on consumer engagement. Collaborative retail strategies (00:11:07) Exploring collaborative retail strategies with other brands for cost-effective exposure. Managing solopreneurship (00:14:02) Balancing tasks and decision-making for a solopreneur. Packaging vs. product focus (00:15:20) The evolving importance of packaging and formulation as the company grows. Quality control and communication (00:19:38) The importance of reputable manufacturers and third-party testing. Advice for building a business (00:21:12) Overcoming fear and avoiding being taken advantage of in business relationships. Investing in Talent (00:24:18) Discussion on prioritizing talent over experience and motivation in the company's early stages. Future Product Roadmap (00:25:28) Plans for launching new skincare products and expanding into new markets, including Australia and New Zealand. Expansion into New Markets (00:26:30) Reasons behind the decision to launch in Australia and New Zealand, targeting the South Asian population and accessibility of products. Company's Mission and Accessibility (00:27:20) The brand's mission to be more accessible, approachable, and inclusive, aligning with the launch in new markets. Company's Online Presence (00:28:44) Where to find the company online and on social media platforms for updates and new product releases.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this episode of the Beyond Beauty podcast, host interviews entrepreneur Jason Wang, who shares his journey from struggling in school as an immigrant to becoming a successful online entrepreneur. Starting with a Tumblr blog in high school, Jason learned through trial and error, eventually creating a network of blogs and selling advertising. He transitioned to e-commerce, founding Trendy Co to collaborate with artists and produce apparel, and achieved viral success with a meme coloring book. Jason discusses the importance of understanding various business roles, learning from mistakes in hiring, taking calculated risks, and setting long-term goals. He emphasizes seeking advice from successful individuals and defining personal success beyond money. Jason's story is an inspiring guide for aspiring entrepreneurs.

About Jason Wong:

Jason Wong is a 25-year-old serial entrepreneur known for his $500 framework used to build Doe Lashes into a multi-million dollar business. With his advisory firm Pughaus, he is an investor and advisor to over 20 eCommerce and SaaS companies.

Timestamps:

The spark of entrepreneurship (00:00:16)

Jason Wang's journey to becoming an entrepreneur due to struggles in school and early exposure to business.

Learning about online blogging and advertising (00:01:04)

Jason's experience with starting a Tumblr blog, selling advertisement spots, and acquiring other blogs.

Navigating the dynamic world of the internet (00:04:09)

Jason's trial and error approach to learning digital advertising and programmatic advertising in the early days of online marketing.

Balancing school and business (00:06:05)

Jason's struggle to balance high school with his growing online business, automation of content curation, and decision to drop out of school.

Realizing the importance of ownership (00:08:29)

Jason's realization of the value of ownership and the decision to drop out of college to focus on his business.

Transition to the clothing business (00:10:54)

Jason's transition from running Tumblr blogs to starting a clothing business, Trendy Co, and the idea behind it.

Creating the meme bible and operational challenges (00:12:39)

The inception of the meme coloring book, its viral success, and the operational challenges of producing and fulfilling the book.

Career Development (00:31:19)

Jason gives advice on career development, including setting goals and working backwards to achieve them.

Entrepreneurship Lifestyle (00:32:37)

Jason discusses the importance of finding mentors to learn about different entrepreneurial lifestyles and seeking advice beyond just financial success.

Seeking Mentorship (00:33:08)

The host and Jason emphasize the value of seeking advice from individuals who inspire and align with one's desired lifestyle and aspirations.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

In this podcast episode, Anne with Kayla Childress, co-founder of "Two Beauty Brains," a consulting firm for young to medium-sized beauty brands. They explore the company's origins, the support it offers to brands entering the US market, and the challenges these brands face, such as scaling, funding, and digital marketing. The conversation also touches on the importance of storytelling, sustainability, and ethical practices in brand differentiation. Additionally, they address the role of AI in the beauty industry and the lack of a centralized community for beauty companies. Kayla shares her journey from working at a salon to starting her own business and provides advice for brands navigating the competitive beauty landscape.

Timestamps:

The name "Kayla" (00:00:05) Discussion about the name "Kayla" and its popularity over time. Inception of Two Beauty Brains (00:01:07) The founding story of Two Beauty Brains and the collaboration between the co-founders. Remote Work Setup (00:02:22) The remote working arrangement of the co-founders and their locations. Consulting Services and Customer Connection (00:03:17) Description of the services offered by Two Beauty Brains and how they connect with customers. Types of Brands Worked With (00:04:36) Discussion about the types of brands, including founder-driven and established brand groups, that Two Beauty Brains works with. Challenges Faced by Brands (00:06:25) The challenges faced by direct-to-consumer brands and the role of Two Beauty Brains in helping them expand. Impact of AI on Beauty Industry (00:07:52) The potential impact of AI on beauty brands and the role of expertise in guiding brands through AI integration. Funding Challenges for Small Brands (00:12:15) The financial challenges faced by small brands and the approximate investment required for success. Importance of Brand Story and Sustainability (00:14:19) The significance of a compelling brand story and sustainability in standing out in the market. Consumer Demand for Sustainability (00:16:22) The influence of consumer demand in driving the need for sustainability in brands. Brand Positioning and Distribution Strategy (00:18:01) The importance of understanding brand identity and positioning for effective distribution strategy. Challenges in Consulting Practice (00:22:15) The struggles and challenges faced in building and scaling a diverse consulting practice. Challenges in Digital Marketing (00:23:14) Discussing the importance of digital marketing and challenges in keeping up with resources. Finding Qualified Individuals (00:24:06) Exploring the process of finding and onboarding expertise for brands and utilizing network resources. Lack of Community Resources (00:25:35) Highlighting the absence of a centralized community hub for beauty brands and industry professionals. Building a Supportive Community (00:26:30) Discussing the need for a supportive community and resources for entrepreneurs in the beauty industry. Career Journey and Entrepreneurial Spirit (00:28:06) Tracing the speaker's career journey and the decision to transition from corporate to entrepreneurship. Adapting to Change in Business (00:31:12) Emphasizing the necessity for businesses to constantly adapt and reinvent themselves to stay successful. Navigating Business Landscape (00:32:18) Advising on the strategic approach to navigating trends and changes in the business landscape. Accessing Two Beauty Brains (00:34:45) Providing information on how brands can get in touch with Two Beauty Brains for support and assistance.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this episode of the Beyond Beauty Podcast, we interview Dr. Hilla Arbel, the CEO and co-founder of MeNow. Dr. Arbel shares her journey from biotechnology engineering to the beauty industry, emphasizing the importance of personalization in skincare. She explains how MeNow uses AI to enhance cosmetic care by analyzing skincare ingredients and predicting their effects on individuals. The discussion covers the transformative role of AI in product development, the challenges of entrepreneurship, and the significance of resilience. Dr. Arbel also highlights her commitment to supporting pediatric brain cancer awareness, showcasing her dedication to impactful causes.

About Dr. Hilla:

Meet Dr. Hilla Ben-Hamo, the visionary CEO and Co-Founder of MeNow! With a PhD in Biotechnology Engineering, Dr. Ben Hamo is passionate about combining advanced AI technology with healthcare to help you achieve your best cosmetics care. For years, her business travels exposed her to different cultures, inspiring her to improve the cosmetics industry. She was driven to combine her experience with AI in genomics and pharmaceuticals to analyze ingredients in skincare and predict their effects on diverse individuals.

MeNow collaborates with major companies to drive innovation and discover new active ingredients, ensuring successful products that align with the company's mission of benefitting while reducing side effects. 

MeNow's commitment to innovation and excellence has positioned them at the forefront of revolutionized skincare, positively impacting countless lives. Discover how MeNow can empower you to reach these goals with cutting-edge technology and dedicated care.

Timestamps:

Hilla Arbel's Background (00:01:18)

Dr. Arbel's journey in biotechnology and her vision for combining AI with healthcare in cosmetics.

Founding MeNow (00:05:59)

Dr. Arbel explains how she and her partner decided to start MeNow to fill gaps in cosmetics.

Overview of MeNow's Science (00:06:33)

An explanation of the algorithms used to predict skin reactions based on molecular structure.

Product Development Focus (00:09:39)

MeNow's approach to developing better products through data-driven ingredient selection.

Clean and Non-Toxic Ingredients (00:09:59)

Discussion on the focus on ingredient efficacy and the move towards clean and sustainable practices.

Separating Fact from Fiction (00:14:14)

How MeNow utilizes scientific data to distinguish reliable information from misinformation.

Connecting Brands with Suppliers (00:15:36)

Discussion on whether MeNow facilitates connections between brands and ingredient suppliers.

Educating Clients on AI (00:19:58)

Strategies for helping clients understand AI's role in skincare without revealing proprietary methods.

AI's Impact on Research (00:20:11)

Dr. Arbel discusses the transformative role of AI in enhancing research efficiency and accuracy.

Validation Projects for Enterprises (00:21:11)

The importance of proof of concept and how AI accelerates research timelines for clients.

Dr. Hilla Arbel's Entrepreneurial Journey (00:22:51)

Her transition from research to entrepreneurship and the challenges faced as a female leader.

Empowerment as a Female Entrepreneur (00:23:30)

Dr. Arbel shares her experiences of standing out in a male-dominated business environment.

Finding the Right Business Partner (00:24:30)

The significance of collaboration and shared vision in launching a successful venture.

Mentorship and Support Networks (00:25:50)

The value of strong female role models and support systems in entrepreneurship.

Advice for Aspiring Entrepreneurs (00:26:50)

Encouragement to trust oneself and view failures as learning opportunities.

Resilience in Business Challenges (00:27:39)

The importance of maintaining a positive mindset and continuing to push forward despite setbacks.

Show Notes:

In this podcast episode, the hosts discuss the beauty industry with Kayla Childress, co-founder of "Two Beauty Brains," a consulting firm for young to medium-sized beauty brands. They explore the company's origins, the support it offers to brands entering the US market, and the challenges these brands face, such as scaling, funding, and digital marketing. The conversation also touches on the importance of storytelling, sustainability, and ethical practices in brand differentiation. Additionally, they address the role of AI in the beauty industry and the lack of a centralized community for beauty companies. Kayla shares her journey from working at a salon to starting her own business and provides advice for brands navigating the competitive beauty landscape.

About Kayla Childress

After successfully running In Beauty Consulting and Mindful Luxury independently and partnering on multiple brand projects, Kayla decided to launch 2 Beauty Brains - an E2E consulting solution for her clients. ​With a history of successful independent ventures and collaborative brand projects, she takes immense pride in presenting an all-in-one, tailor-made management operation, designed to optimize costs while delivering exceptional results.

Timestamps:

The name "Kayla" (00:00:05) Discussion about the name "Kayla" and its popularity over time. The inception of Two Beauty Brains (00:01:07) The founding story of Two Beauty Brains and the collaboration between the co-founders. Consulting Services and Customer Connection (00:03:17) Description of the services offered by Two Beauty Brains and how they connect with customers. Types of Brands Worked With (00:04:36) Discussion about the types of brands, including founder-driven and established brand groups, that Two Beauty Brains works with. Challenges Faced by Brands (00:06:25) The challenges faced by direct-to-consumer brands and the role of Two Beauty Brains in helping them expand. Impact of AI on Beauty Industry (00:07:52) The potential impact of AI on beauty brands and the role of expertise in guiding brands through AI integration. Funding Challenges for Small Brands (00:12:15) The financial challenges faced by small brands and the approximate investment required for success. Importance of Brand Story and Sustainability (00:14:19) The significance of a compelling brand story and sustainability in standing out in the market. Consumer Demand for Sustainability (00:16:22) The influence of consumer demand in driving the need for sustainability in brands. Brand Positioning and Distribution Strategy (00:18:01) The importance of understanding brand identity and positioning for effective distribution strategy. Challenges in Consulting Practice (00:22:15) The struggles and challenges faced in building and scaling a diverse consulting practice. Challenges in Digital Marketing (00:23:14) Discussing the importance of digital marketing and challenges in keeping up with resources. Lack of Community Resources (00:25:35) Highlighting the absence of a centralized community hub for beauty brands and industry professionals. Building a Supportive Community (00:26:30) Discussing the need for a supportive community and resources for entrepreneurs in the beauty industry. Career Journey and Entrepreneurial Spirit (00:28:06) Tracing the speaker's career journey and the decision to transition from corporate to entrepreneurship. Adapting to Change in Business (00:31:12) Emphasizing the necessity for businesses to constantly adapt and reinvent themselves to stay successful. Navigating Business Landscape (00:32:18) Advising on the strategic approach to navigating trends and changes in the business landscape. Accessing Two Beauty Brains (00:34:45) Providing information on how brands can get in touch with Two Beauty Brains for support and assistance.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this podcast episode, Greg Gonzalez, co-founder of Youth to the People, shares his transition from aspiring athlete and musician to beauty entrepreneur. He discusses the brand's inception, emphasizing its creative roots and purpose-driven approach. Greg and his cousin Joe leveraged their family's skincare heritage to create a unique product line inspired by the wellness trend in Los Angeles. Despite a modest marketing budget, they used social media and trade shows to build momentum. The brand's growth led to a strategic partnership and eventual acquisition by L'Oréal, marking a significant milestone in their journey towards global expansion. Throughout, Greg reflects on the personal challenges of entrepreneurship and the importance of community engagement.

About Greg Gonzales:

Greg Gonzalez, Chief Brand Officer and Co-Founder of Youth To The People, was born and raised in the Bay Area.
He studied music and played professional baseball with the New York Mets before joining his family’s multi-generational professional skincare company.
Soon after, Greg discovered his passion for branding and product development, which inspired him to create a design-centric brand focused on sustainability and creating change in the world.
Together with his cousin Joe, they founded Youth To The People in 2015. Today, both Greg and Joe continue to build the brand as part of the L’Oreal family. Timestamps:

Greg's Origin Story (00:00:13) Greg shares his journey from music and baseball to skincare and the creative world. Transition to Skincare (00:02:42) Greg's transition from playing baseball and making music to working in his family's skincare business. Changing Consumer Demands (00:12:43) Discussion about the increasing demand for high-quality, clean products and the changing consumer landscape. Inception of Youth to the People (00:14:31) Greg's move to LA, the inspiration from the wellness revolution, and the idea that led to the inception of Youth to the People. Building the Brand (00:17:23) Greg discusses the partnership with his cousin, mom, and aunt to start the brand and the initial vision. Preparation for Launch (00:18:18) Greg talks about the internal work, brand building, and preparations for launching the brand from 2013 to 2015. Proof of Concept (00:19:09) Greg explains the importance of proof of concept before raising capital and the learning phase in year one. Engaging with the Community (00:20:54) Greg discusses using social media and trade shows as listening tools and engaging with the community. Raising Capital (00:22:14) The decision to raise capital to fulfill demand, build the team, and scale the brand. Acquisition Journey (00:26:11) Greg shares the journey towards the acquisition by L'Oréal and the importance of building trust and relationships. Global Expansion (00:28:29) Greg discusses the decision to partner with L'Oréal for global expansion and the alternative paths. Life After Acquisition (00:30:15) Greg talks about the international focus, team building, and learning through the integration into a larger organization. Engaging with the Community (00:31:42) Greg emphasizes the importance of caring and staying connected with the community for brand engagement. Future Conversations (00:32:36) The discussion concludes with plans for future conversations about personal challenges and tough moments in growing the brand.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this podcast episode, Jacobo interviews Ilana Wayne, a creative director with a background in fashion design and business. Wayne discusses his journey from Atlanta to the University of Texas, his pivot during the pandemic to help brands establish their online presence, and the balance between creativity and business acumen in his role. They delve into Wayne's experience working with celebrities, particularly with Noah Schnapp on his Nutella brand, emphasizing the importance of aligning a celebrity's vision with brand objectives and audience expectations.

About Ilana Wayne:

As a Marketing & Creative Director, Ilana Wayne have honed her skills in collaborating with CPG companies within the food, beverage, health & wellness and hospitality industries. With a keen eye for innovation, she is passionate about assisting better-for-you brands in crafting cohesive marketing strategies that not only resonate with their target market but also foster a sense of community.

Timestamps:

The origin story (00:00:09) Wayne's background and experiences as a creative director and his journey into creative directing for consumer brands. Pivoting career paths (00:02:27) Wayne's transition from fashion design to freelance creative direction during the pandemic and the challenges he faced. Intersection of business and creativity (00:04:46) Wayne's realization of the intersection between business and creativity, and the importance of balancing both in his role as a creative director. Working with celebrities (00:09:59) Wayne's experience working with Noah Schnapp, a young entrepreneur and actor, and the inspiration he found in the process. The inspiration behind the product (00:12:04) Wayne discusses the inspiration behind a product and the role of a celebrity in product development. Challenges with celebrity-driven brands (00:13:02) Wayne talks about the importance of aligning the celebrity's dream with the product and audience expectations. Venture studios and celebrity partnerships (00:13:57) Alana expresses curiosity about the studio model and discusses the success and challenges of venture studios working with celebrities. Challenges of alignment and communication (00:14:48) Wayne discusses the importance of alignment between the celebrity and the team, as well as the lack of communication in some studios. Different paths to success (00:19:07) Wayne compares the approaches of two brands, one with VC backing and the other bootstrapped, and their paths to success. The direct and high quality relationship with the consumer (00:25:23) Discussion on the importance of building strong relationships with consumers and the differences between acquiring mass numbers of customers and acquiring customers one-on-one. Launching a new product (00:29:17) Principles and considerations for launching a new product, including funding, business vision, and the choice between product and service industries. Transition of the consumer between generations (00:31:37) Insights into the changing demands of consumers, particularly millennials and Gen Z, and the challenges of meeting their sustainability and ethical product preferences. The impact of AI on marketing and creative (00:38:12) Exploration of the potential impact of AI on marketing and creativity, and the use of AI tools in the industry. The evolution of AI in creative work (00:38:24) Discussion on how AI tools are revolutionizing copywriting and content generation, making tasks more efficient and cost-effective. The rise of CGI and its cost-effectiveness (00:40:23) Exploration of the use of CGI in branding and content creation, highlighting the cost-effectiveness and efficiency of CGI assets compared to traditional production methods.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this episode of the Beyond Beauty podcast, the host interviews Zlata, a talented designer, retoucher, and entrepreneur. Zlata shares her creative journey, from her early artistic inclinations supported by her family to her collegiate art programs. She details her move to the US, her evolution in the graphic design field, and her experiences in various creative roles. Overcoming challenges, Zlata transitioned from eyewear design aspirations to establishing her own successful design firm, tackling a wide array of projects with a commitment to continuous learning and adaptation in the ever-changing design industry.

About Zlata Nikonovskaya:

With a solid background across multiple creative industries, Zlata Nikonovskaya founded Z&R Design in 2013. Over the last decade, she has been diligently expanding her portfolio, with a range of projects including event spaces and brand development. Zlata's wealth of experience, predominantly in the Beauty, Health, and Tech sectors, has fueled the creation of numerous innovative and captivating projects.

Timestamps:

Zlata's Creative Journey (00:00:20) Discussion of Zelda's background and her career as a designer, retoucher, and creative director. Early Signs of Creativity (00:00:56) Zlata's childhood experiences with art and how she knew she wanted to pursue a creative career. Transition to the US (00:02:29) Zlata's move to the US, her education, and the lack of graphic design program at the time. Finding Graphic Design (00:03:18) Zlata's journey to graphic design and retouching, including her first job experiences. Transition to Freelancing (00:12:04) Zlata's decision to strike out on her own and start her own design firm. Diversifying Skills and Ventures (00:15:13) Zlata's approach to taking on various design projects and wearing multiple hats in her business. Adapting to Industry Changes (00:18:57) The dynamic nature of the beauty industry and the importance of staying ahead of digital marketing trends. The personal baby project (00:21:16) Zlata discusses a new project that is her personal baby and her excitement about it. Beauty industry trends (00:22:00) Discussion on the fast-paced and competitive nature of the beauty industry, focusing on skincare trends and differences between European and American markets. Importance of skincare (00:24:39) The conversation emphasizes the significance of skincare, its impact on confidence, and the individualized nature of skincare products. Confidence and experience (00:25:36) The speakers discuss the importance of confidence, balancing skillset understanding, and the value of experience in career progression. Advice to 18-year-old self (00:27:36) Zlata reflects on what she would advise her 18-year-old self, including the importance of internships and seeking out graphic design courses. Career growth and complacency (00:31:26) The conversation touches on the need to avoid complacency, seek discomfort, and embrace growth in multiple career chapters. Marketing and abundance mindset (00:32:34) Zlata discusses her approach to marketing, her willingness to help and teach others, and embracing an abundance mindset in professional interactions.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this episode of the Beyond Beauty podcast, Nicole Pearl shares her journey from editorial beauty editor to freelance writer and TV expert, and now as a PR and media coach for small businesses and indie brands. The discussion covers the beauty industry's evolution, marketing trends, and the impact of AI. Nicole emphasizes adaptability, understanding consumer preferences, and the importance of personal branding and authenticity. She also addresses imposter syndrome and the value of mentorship for entrepreneurs. The episode concludes with Nicole offering to help listeners with coaching and PR, highlighting her commitment to supporting others in the industry.

About Nicole Pearl:

Nicole Pearl is a former national magazine beauty editor turned TV Beauty Expert who teaches small business founders and creatives how to get featured and grow their brand awareness. No publicist required. Nicole provides unprecedented media access, insider pitch tips and brand strategy that will increase your publicity, partnerships and credibility. Timestamps:

The beginning of Nicole's career journey (00:00:05) Nicole's unconventional career evolution and entry into the beauty industry as an editorial beauty editor. Transition into freelance writing and TV expertise (00:03:30) Nicole's shift from editorial work to freelance writing and becoming a TV beauty and lifestyle expert. Becoming a PR and media coach (00:06:13) Nicole's role transition during the pandemic and her new career as a PR and media coach for small businesses and indie beauty brands. Evolution of marketing and PR in the beauty industry (00:07:02) The impact of influencers on marketing, the rise of makeup artists as celebrities, and the changing landscape of marketing and PR in the beauty industry. Staying updated on marketing trends (00:10:51) Nicole's methods for staying informed about marketing trends, including social media, product testing, and industry publications. Transition to freelancing and entrepreneurship (00:11:38) Nicole's journey from being a magazine editor to freelancing and taking the leap into entrepreneurship. Embracing change and taking risks (00:13:06) Nicole's ability to adapt to change and embrace new opportunities, including her shift into PR and media coaching. The future of the beauty industry and the impact of AI (00:15:21) Nicole's insights on the future of the beauty industry, including the growing role of brand founders and the potential influence of AI on marketing and product development. Balancing AI and intuition in marketing (00:16:18) The potential role of AI in marketing and the importance of balancing AI-generated ideas with intuition and unique perspectives. Overcoming challenges and defining success (00:17:52) Nicole's perspective on entrepreneurship, failure, and success, and her thoughts on pursuing a goal without the fear of failure. The success and validation (00:18:18) Speaker 2 discusses how she interprets success and validation, focusing on client wins and successes as her source of confidence. Personal brand and imposter syndrome (00:19:57) The discussion revolves around personal branding, imposter syndrome, and the importance of delivering on promises. Coaching business and marketing strategies (00:24:48) Speaker 2 shares her aspirations for her coaching business, her approach to marketing, and the value of organic growth. Advice for starting a non-traditional career (00:28:05) Speaker 2 provides advice on starting a non-traditional career, emphasizing the value of mentorship and getting specific about personal branding. Continuous learning and seeking help (00:30:45) The conversation focuses on the importance of being open to learning, seeking help, and being passionate and driven in pursuing entrepreneurial ventures.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this episode of the Beyond Beauty podcast, Anne interviews Kristen about her unconventional career path in the creative industry, blending business acumen with artistic expression. Kristen shares her experiences from starting in photography to exploring various roles, including journalism and licensing. She emphasizes the importance of passion, resilience in the face of failure, and understanding market trends. Kristen also discusses her work in partnerships and licensing, the impact of these in different sectors, and her role as a professor teaching marketing and design. She offers career advice, advocating for networking, being open to different paths, and finding a balance between creativity and structure.

About Kristen Zimmer:

A brand innovator and industry expert with 20+ years of experience. Zimmer is known for successfully spearheading brand licensing, collaborations, partnerships, cross-channel campaigns and marketing programs for top companies/brands across multiple industries. Focusing on innovation, trend and brand connection, she creates programs that extend and elevate the consumer experience. From beauty to fashion to toy to CPG, the goal is to curate authentically unique moments, integrating brand touchpoints throughout lifestyles.

Timestamps

Kristen's Creative Journey (00:00:22) Kristen discusses her family background, her early interest in photography, and the pursuit of a less traditional career. Transition into Licensing (00:02:23) Kristen's transition from journalism to publicist and her fortuitous entry into licensing. Dealing with Failures (00:04:51) Kristen shares her understanding of success and failure, and the pressure she puts on herself. Understanding Success (00:08:20) Kristen and Anne discuss the skewed matrices of success and the importance of controlling expectations. Partnerships and Licensing Impact (00:11:56) Kristen explains the impact of partnerships and licensing in various industries and their importance today. Educating on Licensing (00:13:14) Kristen discusses the impact of educating on licensing and the opportunities it opens up. Building Authentic Relationships (00:15:12) The importance of building authentic relationships in the world of partnerships, licensing, and collaborations. Teaching Marketing (00:17:18) Kristen shares her approach to teaching marketing and the need to convey the ever-evolving nature of the industry. Photography and Awareness (00:20:50) Kristen discusses her approach to photography and the constant awareness she maintains, observing everything around her for inspiration. Erewhon and Brand Credibility (00:22:12) Kristen shares her experience at Erewhon and explains how the store's merchandising and product placement contribute to brand credibility. Dream Job and Impactful Moments (00:30:10) Kristen reflects on the rewarding aspects of her career, including creating impactful moments and seeing others succeed in the industry. Retail Challenges and Innovation (00:33:54) Kristen discusses the challenges in retail and the need for innovation and creativity to navigate the competitive market. Career Advice for Creatives (00:37:14) Kristen offers advice to young creatives, emphasizing the importance of self-awareness, exploration, and being open to opportunities. Authentic Career Path (00:39:53) Kristen shares her organic career path, highlighting the value of exploration and finding genuine passion and impact in her work. Career Story and Advice (00:42:10) Kristen shares her non-traditional career journey and valuable career advice. Online Presence (00:42:31) Kristen directs listeners to her LinkedIn profile and briefly mentions her Instagram and website. Closing Remarks (00:43:11) Anne expresses gratitude, thanks Kristen for joining the podcast, and wishes her well.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this podcast episode, Mfon , founder of Ziggy's Pudding, shares her entrepreneurial journey, which began with creating natural skincare solutions for her children's skin issues. She discusses the challenges of formulating products, balancing her roles as a nurse and mother, and her commitment to sustainability and organic ingredients. Funlayo also talks about marketing strategies, the impact of being a black-owned business, and the importance of authenticity and personal connection in building her brand. The episode concludes with her vision for Ziggy's Pudding as a community-oriented brand that provides healing and support for mothers interested in natural skincare.

About Mfon:

Mfon is a mom of three, a registered nurse, and the founder of @ziggyspudding, a vegan skincare brand that provides skincare solutions for mothers and children with sensitive and irritated skin. Ziggy's Pudding, is inspired by her children's struggles with eczema and diaper rashes. Seeking a natural alternative and unable to find one, she created her own. She hopes to encourage more people to seek natural solutions for their skin and overall health.

The inception of Ziggy's Pudding (00:00:05)

Funlayo Alabi shares the story of how her company, Ziggy's Pudding, was inspired by her children's skin issues.

Creating natural solutions (00:00:59)

Mfon discusses her journey of formulating products and the challenges she faced in finding natural solutions for her children's skin issues.

Challenges with traditional products (00:04:28)

Funlayo explains her dissatisfaction with traditional skincare products and her decision to create her own natural remedies.

Transition to natural healing (00:08:06)

Funlayo describes her transition to natural healing and her passion for providing natural skincare solutions for her children.

Perception of natural products (00:11:01)

Funlayo discusses how moms perceive natural products and the influence of big name brands in the skincare industry.

Challenges in finding reliable information (00:12:26)

Funlayo highlights the lack of a central repository for moms to find reliable information and solutions for their children's health issues.

The process of launching the product (00:14:00)

Funlayo shares the process of formulating and launching Ziggy's Pudding, including the challenges and learning experiences she encountered.

The challenges of entrepreneurship (00:15:19)

Funlayo discusses the challenges and stress of being an entrepreneur, balancing business and motherhood.

Finding production partners and sourcing ingredients (00:17:10)

Funlayo explains her process of finding sustainable packaging and sourcing organic ingredients for her products.

Becoming an organic skincare company (00:19:14)

Funlayo discusses the expensive and complex process of becoming a certified organic skincare company.

Understanding organic certification (00:20:10)

The conversation delves into the difference between organic products and certified organic products, emphasizing the importance of understanding organic labeling.

Challenges of social media marketing (00:24:43)

The discussion touches on the challenges and changes in social media marketing, including the shift from cheap advertising to a focus on SEO.

The power of storytelling and authenticity (00:30:15)

The importance of authenticity and storytelling in building connections with customers is emphasized, highlighting the power of Funlayo's personal journey.

Launching a purposeful brand (00:32:32)

The host praises brands with a purpose, and they discuss the challenges of launching and surviving in the current market.

Expressing gratitude (00:34:32)

The host expresses gratitude to Funlayo Alabi for sharing her story and the impact of her brand.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Alexa Whittington is a Talent Manager, Producer and Business Development Executive. With over ten years experience across all aspects of entertainment and talent management, she leverages her knowledge in the crossover space to build three sixty businesses for multi-hyphenates.

Show Notes:

In this podcast episode, the Anne interviews Anna Vale, a marketing expert in the global beauty industry. They discuss Anna's career, including her shift from traditional PR to embracing digital platforms like Instagram and TikTok. Anna shares her journey from an internship at Estée Lauder to becoming a fractional CMO and consultant, and how an unexpected job loss led to personal growth and a new professional direction. She offers insights on brand marketing, emphasizing customer understanding and authenticity. Anna also provides career advice, advocating for internships, mentorship, and continuous learning. The episode touches on the future of beauty, including AI's role and the importance of technology in retail. Anna concludes by inviting listeners to connect with her for further guidance.

About Anna Vale:

Anna Vale is a fractional CMO, marketing and communications leadership consultant, and advisor. Anna Vale is an industry thought leader, beauty mentor and marketing & communications expert.

A partner to beauty founders, she provides marketing leadership to achieve next-level growth by expanding audiences and engaging the consumer (and investor) where they want to be met.

Timestamps:

Pre-Social Media Marketing (00:00:05)

Discussion about the transition from traditional marketing to social media marketing in the beauty industry.

Early Career and Traditional Marketing (00:00:48)

Anna's experience in marketing before the rise of social media and the shift to websites and online magazines.

Transition to Social Media and Influencer Marketing (00:02:11)

The evolution of marketing from traditional PR to adapting to social media platforms and influencer marketing.

Adapting to New Social Media Platforms (00:03:58)

The challenges and learning experiences of embracing new social media platforms like Instagram and TikTok.

Adapting to New Technologies (00:04:55)

The importance of continuous learning and adapting to new technologies and platforms in the beauty industry.

Overcoming Fear of the Unknown (00:06:51)

Discussion about overcoming fear and embracing new platforms and technologies in marketing.

PR Experience in Marketing (00:08:08)

The relevance of PR experience in Anna's transition to a greater marketing role, emphasizing brand awareness and top-of-funnel tactics.

Early Interest in Beauty Industry (00:10:18)

Anna's childhood interest in beauty and her journey to merging creativity and business in the beauty industry.

Discovering Marketing and PR (00:11:37)

Anna's discovery of promotions, marketing, and PR as a career path and her proactive approach to pursuing her interests.

Transition to Beauty Industry Career (00:14:34)

Anna's transition from fashion marketing to the beauty industry through an internship at Estée Lauder Companies.

Building Empathy and Perseverance (00:20:25)

Discussion about the pressure and security of corporate jobs, stepping out on one's own, and finding one's authentic self.

Navigating Career Paths (00:21:31)

Transitioning from corporate to consulting, challenges faced, and the importance of being genuine and true to oneself.

Marketing Strategies and Brand Growth (00:25:45)

The pivot into consulting, the challenge of making brands cool again, and the importance of sustaining and growing brands.

Navigating a Creative Career (00:33:12)

Advice for young individuals on exploring career options, trying internships, connecting with mentors, and enriching their knowledge.

Balancing Confidence and Humility (00:37:27)

The importance of being a cheerleader for oneself and others, finding a balance between confidence and humility, and building stable boundaries.

The Future of the Beauty Industry (00:42:28)

Predictions about the future of the beauty industry, including technological advancements and potential growth areas.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Diana Huntley isn't afraid of stepping outside her comfort zone. She moves across the world to pursue her acting career in LA and validates the importance of following up. Dive into Diana's creative journey and leave with the power of positivity when embracing risks and challenges.

Show Notes:

In this episode of the Beyond Beauty Podcast, hosts interview Michelle Gough Baril, founder of Iris and Romeo. Michelle shares her extensive background in the beauty industry, her journey through burnout and healing, and the inspiration behind her brand, which emphasizes simplicity and multifunctional skincare and makeup products. The discussion covers the challenges of starting and scaling a business, the importance of community and distribution, and the evolving landscape of the beauty industry. Michelle also highlights the significance of self-care, mentorship, and staying connected to consumer needs. The episode concludes with excitement about Iris and Romeo's upcoming launch in Sephora stores.

About Michele:

Iris&Romeo was founded by Michele GoFF-Ba-rill after two decades in the beauty industry, climbing her way to the top. 

Burned out by the persistent excess and hustle culture, she stepped away to the healing rhythms of Northern California and gave herself permission to reprioritize her relationship with her body and herself. Iris&Romeo was born as the antidote to the beauty hustle culture and the more is more mentality. 

At Iris&Romeo, products are brought into the world thoughtfully, consciously, and beautifully. They are committed to multi-functional, all-in-one, tinted skincare solutions of the highest quality and efficacy.  

They simplify your morning routine and deliver skin wellness—instantly and over time. This kind of beauty—this undone, well-hydrated look combined with serum strength actives—is the effortless bare-faced beauty we all want. Less makeup. More you.

Timestamps: Michelle's Background (00:00:54) Michelle discusses her journey in the beauty industry and founding Iris and Romeo. Burnout and Healing Journey (00:01:58) Michelle shares her experiences of burnout and the healing process that inspired Iris and Romeo. The Birth of Iris and Romeo (00:05:34) The brand's ethos emerged from Michelle's journey of self-discovery and inner wellness. Relevance of Burnout Today (00:06:18) Discussion on the widespread feeling of burnout in contemporary society and its impact on beauty routines. Decision to Start a Brand (00:08:11) Michelle reflects on the pivotal moment that led her to start Iris and Romeo despite her fears. Initial Challenges of Launching (00:10:13) Michelle outlines the challenges faced when launching the brand, including raising capital and market entry. Scaling vs. Starting a Business (00:13:55) Exploration of the differences between starting a business and scaling it effectively. Identifying Strengths and Delegation (00:18:00) Importance of recognizing personal strengths and delegating tasks for successful business scaling. Pivotal Moments in Scaling (00:19:06) Discussion on the multifaceted factors contributing to the growth and success of Iris and Romeo. The Importance of Storytelling in Marketing (22:07) Discussion on how storytelling and performance marketing resonate with consumers in a saturated market. Adapting to Market Changes (22:31) Insights on the need for agility and constant testing in marketing strategies amidst evolving consumer behaviors. The New Normal of Fast-Paced Marketing (23:20) Emphasis on the necessity for short-term marketing plans and staying connected with community needs. Advice on Resilience and Fun (24:33) Michelle shares her motto about enjoying the entrepreneurial journey while navigating challenges. Nature as Self-Care (25:40) The significance of nature and grounding practices for mental wellness and focus in a distracted world. Five Pillars of Well-Being (26:26) Discussion on key elements that contribute to increased wellness and fulfillment in life. The Importance of Asking for Help (28:43) Michelle emphasizes the value of mentorship and the importance of seeking support as an entrepreneur. Where Do You Sit in the Stands? (30:23) A reflective question about personal growth and the desire to support community wellness through her brand.

Lea Russeck is a product photographer in Los Angeles, CA. She specializes in product photography for beauty and lifestyle brands. She is inspired by fashion advertising and brings an elevated editorial aesthetic to her commercial work. She's been featured on Harpers Bazaar, Elle and Allure magazines. In her free time, Lea restores classic cars with her husband and builds watches and leather goods. She has been working with Dillie for a while and has done some extraordinary work for brands like Emuaid.

Show Notes:

In this podcast episode, Emily Bibb, co-founder of Breef, discusses her entrepreneurial journey and the inception of Breef, a platform connecting brands with agencies. Stemming from her marketing challenges, Breef was born to streamline the search for specialized creative partners. Alongside her husband and co-founder, George, they aimed to solve industry-wide problems. Emily highlights the significance of authenticity in marketing and the necessity of adapting strategies. She advises aspiring entrepreneurs to believe in their vision and underscores the balance between work and personal life. The episode delves into the evolving marketing landscape and the continuous innovation required for success.

About Emily Bibb:

Emily is an award-winning marketer and passionate entrepreneur who is empowering the next generation of work. She has reimagined the way projects are outsourced, creating the first agency marketplace for high-value, high-consideration transactions online. As Co-founder of Breef, Emily uses innovative technology to empower brands and agencies to work better, together — improving productivity, business outcomes and relationships. Her leadership has grown the company's network to more than 10,000 agencies, across 25 countries, while securing significant venture funding for expansion. Prior to Breef, Emily brought early-stage startups into culture as a digital marketing leader, working with some of the most sought after brands, including VSCO, POPSUGAR and S'well. Here she experienced firsthand the challenges in-house marketers face to keep up with the demands of modern marketing.

A graduate of UC Berkeley, Emily taps her experience as an NCAA champion athlete to build and implement processes that nurture teams to success.

Timestamps:

The entrepreneurial spark (00:00:25)

Emily Bibb's early entrepreneurial ventures and her realization of a future in entrepreneurship and creative fields.

Challenges in marketing (00:01:52)

The evolving marketing landscape, the need for diverse marketing initiatives, and the struggle to find the right agencies for projects.

Starting Breef with her husband (00:03:49)

The decision to start Breef, the gradual process, and the challenges and skepticism faced due to working with her boyfriend, now husband.

Advice for aspiring entrepreneurs (00:08:04)

Emily's advice for those considering entrepreneurship, emphasizing the importance of preparation, belief in the venture, and the fear of regret.

Balancing work and life (00:09:54)

Strategies for managing the demands of entrepreneurship, including the need for sacrifice, prioritization, and setting boundaries.

Marketing strategy for Breef (00:12:26)

The emphasis on authenticity in marketing, using relatable content, and the innovative approach to marketing across various platforms.

Challenges in platform development and user journey (00:13:33)

The need for thoughtful user journeys and the surprising challenges encountered in attracting the right audience for the platform.

Navigating the complexities of paid social and marketing innovation (00:15:22)

The evolving landscape of paid social, the competitive nature of marketing, and the constant need for innovation and adaptation.

Fortunate mistakes and learning from challenges (00:16:58)

Transforming the RFP Process (00:19:45)

Discussion on the inefficiencies of traditional RFP processes and the need for transformation in pitching methods.

The Evolution of Business (00:25:06)

The Impact of AI on Marketing (00:26:28)

Insights on the potential of AI to unlock efficiencies in marketing and its impact on agencies and content creation.

Career Advice: Leveraging Your Network (00:31:07)

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this episode of the Beyond Beauty podcast, Ben Reynolds, Head of Partnerships at Particle, discusses his transition from psychology to tech, highlighting Particle's role in providing data for e-commerce brands to enhance product and pricing strategies. He emphasizes the importance of data in product development and the benefits of AI in decision-making. Ben shares his journey from direct sales to partnerships, underscoring the value of long-term relationships and diverse revenue channels. He advises tech career aspirants to embrace opportunities and pivots. The episode touches on the challenges of a small company and ends with Ben's personal love for travel and his wish for teleportation as a superpower.

About Ben Reynolds:

Ben Reynolds is Head of Partnerships at Particl where he focuses on creating relationships with agencies, PE/VC firms, and other SaaS companies. Prior to Particl, Ben managed multiple teams at Podium and had a stint at Enterprise Holdings.

Timestamps:

Ben's Career Journey (00:00:15) Ben shares his career transition from studying psychology to working at Enterprise Holdings and then transitioning to the tech space.

Introduction to Particle (00:03:02) Ben explains what Particle does, providing e-commerce brands with data for product and pricing decisions.

Consumer Learning Curve (00:05:03) Discussion on the learning curve for consumers and how Particle markets to and educates potential customers.

Customer Feedback and Product Development (00:06:42) The importance of customer feedback in product development and the decision-making process for product features.

Ideal Customer for Particle (00:09:03) Ben explains the ideal customer for Particle, focusing on apparel, accessories, health and beauty, and home goods brands.

Pricing Optimization (00:10:58) The impact of economic conditions on pricing decisions and the role of data in making informed pricing choices.

Technology behind Particle (00:12:27) Ben explains how Particle's technology works and the challenges brands faced in accessing and analyzing e-commerce data before using Particle.

Smarter Decisions with Data (00:17:09) Ben discusses the importance of using data to make informed decisions in launching new products and the impact on brand profitability.

Transition to Partnerships (00:18:29) The conversation shifts to discussing partnerships, exploring career pivots, and the significance of partnerships in revenue diversification.

Advice for Career Starters (00:21:36) Ben shares advice for individuals starting their careers, emphasizing the value of diverse experiences and the abundance of opportunities in the tech industry.

Navigating Roles and Priorities (00:24:22) Ben talks about managing multiple tasks in a small, nimble company and staying focused on achieving the ultimate goal.

Seeking Advice and Networking (00:26:30) The importance of seeking advice from books, networking, and learning from diverse experiences is discussed.

Superpower and Travel Plans (00:28:20) The conversation ends with a fun question about Ben's desired superpower and his upcoming travel plans.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this episode of the Beyond Beauty podcast, Lauren, a writer and director, discusses her creative journey from childhood inspirations to her education at NYU and her eventual move to Los Angeles. She reflects on her early love for Broadway, classic Hollywood cinema, and the influence of filmmakers like Martin Scorsese and Spike Lee. Lauren shares her experiences at NYU, where she embraced a variety of artistic expressions and found her voice in a supportive environment. She also talks about her decision to move to LA to pursue lighter, more comedic storytelling, diverging from the darker indie scene in New York. The conversation touches on her family's understanding of her career, her approach to overcoming imposter syndrome, and her preference for creating female-driven, empowering content.

About Lauren Ciarvalli:

Meet the incredibly talented Director, Lauren Ciarvalli. Lauren is paving the way for female directors with her determination, creative screenwriting, and leadership on set. Discover the secret behind building your dream career as a director in LA, navigating the challenges and excitment of Hollywood, and learn how to incorporate more romance, comedy and beauty into your creative career with Lauren's journey.

Timestamps:

Nightstand Talk (00:00:05)

A light-hearted conversation about the contents of Lauren's nightstand, reflecting her self-care and chic style.

Early Creative Journey (00:01:29)

Lauren's childhood experiences in New York City, exposure to theater and classic films, and her decision to pursue a creative career.

NYU Experience (00:04:38)

Lauren's time at NYU, the diverse artistic environment, and the freedom to experiment and find her creative voice.

Move to Los Angeles (00:06:39)

Reasons for Lauren's move to Los Angeles, her preference for light-hearted storytelling, and the evolving creative scene in New York.

Imposter Syndrome (00:10:17)

Lauren's experience with imposter syndrome, how she overcomes it, and the importance of trusting her own abilities and experiences.

Cartoon Character and Superpower (00:11:51)

Imagining Lauren as a cartoon character and her desired superpower, reflecting her quirky and adventurous nature.

Personal Growth and Non-negotiables (00:13:12)

Advice for her younger self, the importance of inner work, and the non-negotiable practices she has incorporated into her daily routine.

Directing and Filmmaking Journey (00:15:17)

Guidance for aspiring directors, emphasizing the importance of continuous creative output and fostering growth in the filmmaking process.

Challenges of Directing (00:16:34)

The difficulty of finding the right words to express creative vision and the importance of creating a safe and collaborative environment on set.

Confidence in the Industry (00:21:14)

The evolution of Lauren's confidence in her directorial role and the challenges she faced as a young woman in the film industry.

Building Confidence (00:22:24)

Lauren and the host discuss the importance of defining success on one's own terms and building confidence despite external validation.

Meditation and Self-Perception (00:23:36)

The conversation shifts to the impact of meditation on regaining self-perception and staying true to oneself.

Clean Beauty and Skincare (00:24:05)

Lauren shares her favorite clean beauty product and the positive impact it had on her skin.

Gratitude and Farewell (00:24:55)

The host expresses gratitude to Lauren for her partnership and shares well wishes, concluding the episode.

Contact Information (00:25:25)

Lauren shares her website and Instagram for listeners to connect with her after the podcast.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this podcast episode, we have a very important guest Frances Harder a software entrepreneur from Spain recounts his journey from selling his software company to establishing a production agency in Los Angeles, focusing on AR and VR experiences. With a background in mechanical engineering and product design, he discusses his international work and the impact of technology on industries. Meanwhile, a fashion industry expert and author delves into her experience in fashion design and education, highlighting her tenure at Otis College and her nonprofit venture. She also speaks on the fashion industry's evolution, emphasizing sustainability and technological integration in garment manufacturing.

About Frances Harder:

Frances Harder authored and published a series of books dealing with starting a fashion business. Fashion for Profit (10 th edition), Costing for Profit, Brand Building for Profit and Forms for Profit are industry focused texts used both by new companies and for further education programs. www.fashionforprofit.com. Consultant to the United Nations assisting small businesses: Peru- Alpaca products, (women owned businesses), Nepal - Cashmere products and recently assisting Egyptian apparel manufacturer enter the U.S. market (2 nd contract). She consults and speaks internationally on product development, branding, merchandising, sustainability, costing, production and entering the US market. Serves as an industry expert in legal disputes.

Timestamps:

Introduction to Fashion for Profit (00:00:05) The speakers introduce the topic of fashion for profit and discuss the evolution of the fashion industry. Teaching and Writing a Book (00:00:31) Speaker 3 shares her experience of teaching at Otis College of Art and Design, starting a class on entrepreneurship, and writing a book on fashion business. Content of the Book (00:01:16) The book covers business planning, market niche, branding, and garment costing, providing a roadmap for launching and scaling a fashion brand. Book's Use in Education (00:01:56) The book is used as a curriculum in colleges, and additional books and lesson plans supplement its content. Transition to Fashion Design (00:04:00) Speaker 3 discusses her transition from art college to fashion design, her work in the fashion industry, and her role as an educator. Entrepreneurial Journey (00:08:14) Speaker 1 shares his journey from engineering to building and selling a software company, leading to the establishment of a production agency in California. Interactive Media and VR Experiences (00:11:09) Speaker 1 discusses the production agency's focus on interactive media, including AR and VR experiences. Fashion Industry Trends (00:14:51) Speaker 3 discusses the changing landscape of the fashion industry, emphasizing sustainability, direct sales to consumers, and the shift towards nearshoring and domestic production. Impact of Technology on Garment Manufacturing (00:20:35) The conversation delves into the gap between the need for technology to compensate for the decline in garment sewers and the potential for automation in garment manufacturing processes. Manufacturing intricacies (00:21:21) Discussion on the complexity of manufacturing intricate garments and the use of robots in garment production. Challenges for small brands (00:24:48) The financial challenges for small brands to compete with larger brands and the importance of building a strong community. Building a community (00:26:55) The shift in launching products after building a strong community, and the challenges of website development and social media marketing. Engaging the community (00:28:08) Strategies for engaging a community of potential customers and the importance of trust in building a brand.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this podcast episode, Anne interviews Ashima Jain, VP of Global Creative at Malin+Goetz. They discuss Ash's career trajectory, starting with a lucky break at Victoria's Secret Beauty and leading to various roles in beauty, fashion, and publishing. Ash emphasizes the importance of work culture, relationships, and networking in their professional growth. They also delve into the challenges of remote work, the transition to executive roles, and the importance of brand development and scalability in the beauty industry. The conversation covers the significance of authenticity and quality in Malin+Goetz's brand identity, as well as strategies for creating memorable customer experiences through pop-up events and collaborations.

About Ashima Jain:

Ashima Jain has spent the past 20 years lending her talents and passion to some of the most beloved American lifestyle brands, including (MALIN+GOETZ), Victoria's Secret, Condé Nast, Hearst, Avon, Ann Taylor, The New York Times, Billboard Magazine and Estée Lauder.

Her background in graphic design and visual communication gives her a unique lens through which to ideate and develop compelling brand narratives, translating into measured business results. With specialized expertise in print and packaging, from concept to execution, she has directed photography, built in-house design teams and managed department workflow, while defining brand standards and driving cross-channel campaigns.

Timestamps:

Ash's Nightstand (00:00:46)

Ash discusses a broken clock from the 1970s on her nightstand, reflecting on its beauty and functionality.

Ash's Career Journey (00:02:45)

Ash talks about her career journey, starting with her time at Victoria's Secret Beauty and her experiences in beauty, fashion, and publishing.

Job Sharing Experience (00:05:57)

Ash shares her experience of job sharing, working two days a week at Billboard magazine and three days at another company, highlighting the differences in culture and work environment.

Importance of Relationships (00:11:20)

The discussion focuses on the significance of relationships and networking in the creative industry, and how good people can make a job amazing.

Curiosity and Understanding (00:16:28)

The conversation highlights Ash's curiosity and understanding of people, from the grip to the producer, and how it influences her approach in both office and on-set environments.

Getting to know people (00:16:39)

The importance of building relationships and getting to know colleagues for better collaboration.

Adapting to remote work (00:19:47)

Challenges and solutions for maintaining relationships and collaboration in a remote work environment.

Effective in-person collaboration (00:20:10)

The value of in-person interaction for certain work activities and the importance of optimizing time spent together.

Skills for executives (00:21:49)

The skills and forward planning required for executives and the benefits of experience in long-term planning.

Brand vs. product (00:28:24)

The delicate balance between brand identity and product quality, and the importance of both in business success.

Discovery and presence (00:31:09)

How people discover and connect with the brand, including the influence of packaging and physical presence in stores.

Trends in Product Customization (00:36:57)

Exploration of the trend towards extreme product customization and personalization, with insights into consumer preferences.

Typography and Design (00:41:32)

In-depth discussion on the iconic typography and design of Malin+Goetz, including the agency behind the design and the brand's maintenance of design standards.

Industry Insights and Future Plans (00:43:37)

Reflections on industry knowledge, future collaboration, and the potential for future podcast episodes.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Should your passion turn into your career? Music Manager and Interior Designer: Morgan Burroughs shares how to discover passions and her vital advice on identifying organic skillsets for a successful career, while protecting one's passion to keep outside a traditional business model. Morgan showcases the joy of working when you love what you do, and why finding the balance of laying a foundation and letting nothing stop you from taking a risk is the secret to a booming career trajectory.

Show Notes:

In this Beyond Beauty podcast, Anne interviews Tara Cohen, a seasoned entrepreneur and beauty executive. Tara shares her journey from being an artsy kid working in her father's businesses to becoming a product development expert in the beauty industry. Her career began with internships and connections made through her father, leading to a pivotal role with Jennifer Barbieri's company, the Pink Jungle. Tara emphasizes the importance of internships, trying different jobs, and the value of learning on the job. She discusses her transition into entrepreneurship, launching Mixed Beauty, and consulting for various brands. Tara advises on budgeting, utilizing resources, and the significance of confidence and courage in business. She reflects on her younger self's expectations and her current achievements. Tara can be found on LinkedIn, and Mixed Beauty's website is set to launch soon.

About Tara Cohen:

Over the past 20 years, Tara Cohen has driven innovation and strategy as a senior executive for some of the world’s most influential beauty brands. Now, as a C-Suite Executive, Founder, and Startup Advisor, Tara Cohen is reimagining global beauty through a multi-ethnic lens and human-centric approach. Tara is the founder of Mixst Beauty, a startup incubator, guiding the development and launch of new beauty brands. Mixst Beauty guides founders from competitive and consumer insights to brand development, strategic planning, and product and package development

Timestamps:

Starting in the Beauty Industry (00:00:26)

Tarik Cohen shares her journey into the beauty industry, from internships to product development at a young age.

Importance of Internships (00:03:40)

The value of internships and taking jobs related to one's interests for career exploration and networking.

Choosing a Career Path (00:05:48)

Tarik discusses the choice between specializing in a niche or becoming a generalist within the beauty industry.

Transition to Entrepreneurship (00:10:18)

Tarik's pivot to entrepreneurship, including developing a luxury CBD skincare line and launching her own brand.

Impact of Recent Changes (00:16:26)

Discussion on significant shifts in the beauty industry, including social and political changes and the impact of COVID-19.

Advice for Aspiring Entrepreneurs (00:21:47)

Tarik offers advice to those considering entrepreneurship, emphasizing the challenges and the need for perseverance and networking.

Budgeting and Resources (00:23:26)

Discussion on budgeting wisely, utilizing tools, and negotiating costs for starting a business.

Starting Small and Building Confidence (00:24:20)

Advice on saving money, starting a side project, and gaining confidence in entrepreneurship.

Understanding Confidence and Courage (00:25:46)

Exploration of the difference between confidence and courage, and the importance of taking risks.

Reflection and Encouragement (00:27:10)

Reflection on past aspirations and encouragement to continue striving for more.

Future Plans and Gratitude (00:28:39)

Details on where to find the guest, future plans for her business, and gratitude for the opportunity.

Closing Remarks (00:29:39)

Final thanks and goodbyes to the guest.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

It all started on a pirate ship for Laura Crymble's dynamic creative marketing career. After interacting with the many roles across film, tv and media, she found her spark in a balance of creativity meets business with en exciting carerr in innovative marketing at major studios, including Warner Brothers, Universal and Sony Pictures. And After moving from England to LA in 2020, Laura held afternoon iced teas for new friends and built an incredible group of colleagues, cohorts and amazing friends. This led her to launch Marketing Mixer LA, a community for creative marketers to network, learn and collaborate. Discover the can-do spirit and spark that Laura brings to creative businesses.

If you're looking for a story to change your trust in manifestation, press play to view Lisa Tran's transformational story from athlete to beauty business entrepreneur. Lisa's manifestation work will revitalize the way you approach a challenge and say yes to a risk. Tune into Lisa's story to learn and discover the motivation you've been searching for and to launch your entrepreneurial venture.

Show Notes:

In this episode of the Beyond Beauty Podcast, host engages with Estée Lalonde, a Canadian-born, London-based creative director and founder of Mirror Water. Estée shares her journey from moving to London at 19, starting a beauty blog, and transitioning to YouTube, amassing over a million subscribers. She discusses the creation of Mirror Water, inspired by her passion for self-care and mental health. The conversation delves into the challenges of entrepreneurship, including funding, product development, and market research. Estée emphasizes the importance of community, authenticity, and sustainable growth in the beauty industry.

About Estée:

Estée Lalonde is a Canadian-born, London-based Creative Director, Content Creator, and Founder of Wellness brand MIRROR WATER. Known for creating beauty and lifestyle content, it’s the sense of community she’s built within the online space that Estée is most proud of.

Looking back to Estée’s first few YouTube videos from more than a decade ago, it’s clear that beauty, vulnerability, and self-reflection were at the heart of the content - so it’s a natural progression that these would form the foundation of MIRROR WATER, too.

Opening up about her life, talking about her vulnerable side, and addressing her mental health struggles has resulted in her audience feeling understood, hopeful, and connected. When she’s not working, you’re most likely to find Estée soaking in the tub, drinking her favourite red wine, or walking around the park with her rescue dog, Effie.

Timestamps:

Starting Her Career (00:05:08)

Estée discusses how her blog and YouTube channel grew, focusing on beauty and personal stories.

Transition to Entrepreneurship (00:06:27)

She reflects on her desire to start her own brand and the challenges faced.

Vulnerability in Sharing Online (00:07:54)

Estée talks about the difficulty of being vulnerable on social media and its impact.

Launching Mirror Water (00:10:07)

She explains her motivation for creating Mirror Water and the challenges of entrepreneurship.

Choosing Product Focus (00:12:31)

Estée details her research and decision-making process for the product line at Mirror Water.

Challenges of Modern Wellness (00:15:07)

She critiques the unrealistic expectations of wellness trends and promotes intuitive living.

Mechanics of Starting a Company (00:17:26)

Estée shares her experience with creating a business plan and funding challenges for Mirror Water.

Building a Community (00:20:32)

Estée discusses the importance of having a community for launching a beauty brand.

Hype Before Launch (00:21:30)

Creating intrigue on Instagram before launching products helped build excitement and engagement.

The Importance of Branding (00:22:40)

Spending time on branding and design was crucial for establishing the brand's identity.

Differentiation in a Saturated Market (00:23:34)

Estée emphasizes the need for differentiation in the crowded beauty industry.

Fostering Community Engagement (00:24:23)

She shares strategies for building community excitement six months before product launch.

The River Water Monologues (00:24:58)

A series showcasing personal thoughts helped create an intimate community connection.

Challenges of Content Creation (00:26:36)

Transitioning from free content to paid collaborations has become increasingly difficult for brands.

Evolving Paid Content Dynamics (00:27:35)

Discussion on the shift from free to commission-based content creation in the industry.

Managing Creator Relationships (00:29:04)

Navigating relationships with content creators is challenging for brands in today's market.

The Role of Profitability (00:33:07)

Estée highlights the importance of sustainable growth and profitability in brand success.

Long-Term Brand Growth (00:35:25)

She reflects on the need for patience and consistent effort in building a successful brand.

Future Plans and Expansion (00:37:37)

Estée shares her excitement about expanding into new markets and product lines.

Marissa is a talented Makeup Artist and Hairstylist based in LA with 9 years of experience in various fields such as Red Carpets, Product Marketing, Music Videos, Film/TV, and Special Events. Her expertise in understanding light and shadows helps her clients' visions come to life. Marissa has worked with several clients, including Corinne Foxx, Heidi Montag, Dominque Cosmetics, Guess Marciano, Forever 21, Windsor, Avicii, and John Mayer

Show Notes:

In this podcast episode, Anne and Nima discuss the economic challenges and strategies for tech companies during uncertain times. Nima, whose company is linked to Salesforce, talks about the impact of Salesforce's layoffs on his business and the broader tech industry. He shares how his company is adapting by focusing on business processes and valuing leads. The guest also reflects on his journey from solo entrepreneurship to leading a team, the importance of niching down, and the psychological shifts needed for growth. He dismisses luck in favor of hard work and clear goals, advising aspiring entrepreneurs to gain experience in key business areas.

About Nima Mohajeri:

Nima Mohajeri is the Company Owner, Chief Strategist, and Director of Strategic Operations of SM Innovations. Nima Mohajeri attended the University of Southern California and UC San Diego.

Timestamps:

Drinks and Introductions (00:00:05)

The hosts discuss their drinks and make introductions.

Impact of Salesforce Layoffs (00:00:51)

The guest talks about the layoffs at Salesforce and the impact on his company, which is tied to Salesforce.

Challenges Faced as a Salesforce Partner (00:02:01)

The guest explains the challenges his company faces as a partner of Salesforce due to the layoffs.

Effects of Economic Tightening (00:04:21)

The guest discusses the impact of economic tightening on tech companies and their market strategies.

Survival and Growth Strategies (00:08:24)

The guest shares strategies for survival and growth during challenging times, emphasizing the opportunities hidden in fearful times.

Business Origin Story and Entrepreneurship (00:11:13)

The guest shares insights into the origin story of the company and discusses the entrepreneurial myth and business growth.

Psychological Shift (00:14:54)

Discussion on the psychological shift experienced while running a business and the responsibility of keeping the business afloat.

Limiting Business Growth (00:15:58)

The impact of trying to do everything in the business and hindering its growth by not bringing in experts.

Business as a Living Organism (00:16:26)

Analogies of a business as a living organism and the negative effects of overprotection and fear in business growth.

Cost of Payroll (00:17:46)

The fear and challenges associated with hiring employees and the impact of payroll on early-stage businesses.

Advice for Starting a Business (00:18:36)

Advice on not hiring until necessary and the potential limitations of freelancing in business growth.

Transition from Freelancer to Company (00:19:14)

The challenges and strategies involved in transitioning from a one-person show to a company with employees.

Saying No to Clients (00:27:41)

The challenges of saying no to clients outside of the business's niche and the impact on scaling the business.

Business Processes and Automation (00:28:29)

The importance of building processes, automation, and focusing on a niche market for business scalability and potential sale.

The race to the bottom (00:29:33)

Discussion on how focusing on expertise and value shifts the paradigm of pricing.

Narrowing the focus (00:30:28)

The importance of narrowing the business focus to build a brand and reputation.

Valuation potential (00:30:55)

Exploring the potential valuation of the business within the industry.

The concept of luck (00:32:08)

Debate on the role of luck in business success and personal background.

Importance of clarity (00:39:13)

The significance of clarity in achieving goals and overcoming conflicting ideas.

Advice for the 20-year-old (00:41:08)

Recommendations for aspiring entrepreneurs, emphasizing the value of learning and gaining sales experience.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Maria Bond is a seasoned creative media professional who has specialized in branding, content marketing and PR for luxury brands. Originally from Norway, she has been working in Los Angeles for 7 years in several positions in the creative branding space. Her clients have included CPG brands, Media Organizations and cosmetics.

Alper is an Emmy Award nominated visual engineer and director of photography working independently in Los Angeles, CA. He's also won best Motion Design Award by Adobe. Alper creates extraordinary art in his Los Angeles studio, specializing in lighting fixtures. He's the ultimate rennaissance man, riding motorcycles, building stuff and creating incredible motion graphics. He is also one of the hosts of Turkish Breakfast Club, a singular gathering around Turkish cuisine and social connection happening in Los Angeles.

Dave Shirley is a Creative Producer and the Owner of Day at Nite, a production company that creates commercial-grade and branded content for artists, musicians, fashion brands and more. Dave launched his career with an internship for Sean Combs and later became his personal assistant, learning the ins and outs of an enterprise company, building brands, and the art of making strategic decisions. Dave learned from the very best and optimizes business and creative skills to expand his career across production and exciting new ventures.

Have you ever wondered what it’s like to work in the booming beauty industry? Dive into the latest Dillie Dally podcast featuring Elizabeth Enderle, the beauty business guru who’s merged her strengths of sales, creativity, a strong business acumen, and leadership into a successful career at Sephora, Kendo (LVMH), and beyond. Elizabeth has brought many of today’s most sought after products to market, she’s the translator on set who builds a bridge between marketing and creative goals, and her positive energy has made her a driving force in an ultra-competitive industry, while she always helps everyone to have a fun time. Thank you to beauty industry extraordinaire, Elizabeth for sharing her story on the Dillie Dally podcast!

Show Notes:

In this podcast episode, Annes interviews Tommy Flaim, the founder of an activewear brand who shares their journey from a finance and social entrepreneurship background to launching a sustainable and affordable activewear line. They discuss the brand's growth, including direct-to-consumer sales, retail partnerships, and co-branding strategies. Despite being unprofitable, the brand has seen success through social media, particularly a viral TikTok video, although it didn't convert as expected. The need for external capital to manage fixed costs and inventory is highlighted. The guest also touches on the challenges of influencer marketing, the importance of brand building, and the potential of collaborations in the consumer product industry. The pandemic's impact on retail partnerships and the brand's approach to outreach are discussed, along with the significance of a strong brand identity. The episode concludes with the guest's commitment to responsible business practices and the importance of consumer trust.

About Tommy Flaim:

Tommy Flaim knew from a young age that he wanted to do something that would make a positive impact for others. He just didn’t know at first what that “something” would be.

Growing up here in Clifton Park, he played soccer and tennis at Shenendehowa. He also was involved in student government, serving as class president his senior year.

Timestamps:

The origin story (00:00:21)

Guest's background and college experiences, involvement in social entrepreneurship, and the exploration of sustainability and humanitarian issues in the fashion industry.

Formation of the activewear brand (00:01:49)

Reasons behind the creation of the activewear brand, including personal experience in sports, identification of a white space in the market, and the need for initial funding through investment banking.

Challenges in the consumer product industry (00:03:28)

Discussion of the wasteful practices in the fashion industry, the financial dynamics of clothing brands, and the challenges faced by small manufacturers in competing with larger companies.

Growth and co-branding strategy (00:05:02)

The current status of the brand, the focus on direct-to-consumer and retail channels, and the strategy of co-branding partnerships for growth and profitability.

Leveraging social media and funding needs (00:09:55)

The role of social media, particularly TikTok, in driving growth, the pursuit of profitability, and the need for external capital due to fixed costs and working capital issues.

Sustainability and profitability in the industry (00:16:51)

Discussion on the importance of profitability in the consumer product industry, challenges faced by unprofitable brands, and potential shifts in financing models.

Influencer Marketing (00:19:35)

Discussion on the effectiveness and challenges of influencer marketing, including the conversion to revenue and the saturation of the influencer space.

Retail Partnerships and Cold Outreach (00:24:27)

Challenges and strategies for establishing retail partnerships, including using part-time employees for cold outreach and the cost and conversion rates of sending free samples to retailers.

TikTok and Branding (00:26:33)

The guest's initial resistance to TikTok, the unexpected success of a viral TikTok video, and the importance of branding in the clothing and activewear space.

Brand Development and Consumer Connection (00:31:20)

Importance of branding, consumer perception, and developing a desirable brand that people want to support and represent.

Responsibility and Transparency (00:34:14)

Emphasis on responsible growth, transparency, and continual improvement in the business operations.

Company Information (00:34:46)

The guest provides information about the company's social media handles, website, and a product recommendation.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this episode of Beyond Beauty, Taylor, a seasoned makeup artist and hairstylist, discusses her path in the beauty industry, the influence of her childhood, and how she juggles being a mother with her career. The host delves into the contrasts between social media and professional makeup artists, highlighting the unique challenges and skills each possesses. Taylor reflects on her mother's impact on her makeup passion, the artistry involved in catering to diverse clients, and the personal trials of motherhood, especially during the pandemic. The episode offers insights into the beauty industry's complexities and the delicate act of balancing professional aspirations with family life.

Timestamps:

The mercury levels in pregnancy (00:00:05)

Discussion about dietary restrictions during pregnancy due to mercury levels and individual body chemistry.

Introduction and creative journey (00:01:36)

Introduction of the guest, Taylor, and exploration of her creative journey in the beauty industry.

Childhood memories and makeup interest (00:02:03)

Taylor's childhood experiences with makeup, her mother's influence, and her early interest in makeup.

Transition to makeup school (00:04:59)

Taylor's decision to attend makeup school in Los Angeles and her experiences there.

Makeup school and skill development (00:05:20)

Details about the curriculum and skill development at makeup school, including business aspects and special effects.

Challenges of special effects makeup (00:07:05)

Discussion about the potential impact of digital technology on special effects makeup and the challenges of transitioning to natural makeup.

Diversity in makeup application (00:08:32)

The unique challenges of working with diverse skin types and ages in makeup application.

Fashion show and quick makeup application (00:09:23)

The fast-paced nature of makeup application in fashion shows and the challenges of working with different skin types.

Comparison of social media and professional makeup artists (00:12:30)

Discussion of the differences between social media makeup artists and professional makeup artists, and the variety of skills involved.

Superpower and balancing motherhood and career (00:14:44)

Taylor's thoughts on superpowers and her experiences balancing motherhood and her career in the beauty industry.

Balancing Work and Motherhood (00:18:21)

Discussion on bringing a child to work and coordinating with a partner to balance work, motherhood, and partnership.

Advice to 18-Year-Old Self (00:20:12)

Reflecting on the decision to move to Arizona independently and the importance of pursuing personal goals.

Starting a Career as a Makeup Artist (00:23:58)

Advice on breaking into the makeup industry, including reaching out to agencies and building a professional profile.

Essential Makeup Products (00:27:01)

Discussion on the essential makeup products for a day-to-day routine and their significance.

Future of Makeup Industry (00:29:16)

Insights on the impact of social media filters on the makeup industry and the enduring relevance of makeup in person.

Parenting in the Age of Social Media (00:31:26)

Concerns about the influence of social media on children and the decision to limit their exposure to social media and filters.

Conclusion and Contact Information (00:32:33)

Closing remarks and sharing social media contact information.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this podcast episode, Anne and Joshua discuss the challenges and realities of pursuing a career in the entertainment industry in Los Angeles. Joshua Smith, a multifaceted director, producer, and actor, shares his experiences and insights on the importance of being versatile in the industry and the personal journey that led him to LA. The conversation touches on the pressures of the industry, the significance of maintaining one's health and well-being, and the ability to say no to opportunities that don't align with personal values or comfort. The speakers reflect on the idea that life's events happen for us, not to us, and the importance of having high standards and not compromising one's morals for success.

About Joshua Smith:

Actor, producer and director Joshua Smith discusses what is like to make it as an actor in Los Angeles, moving from a small town, sticking to your principles and saying no in an industry that at times pushes you to compromise who you are and what you stand for.

Timestamps:

The CVS Incident (00:00:05)

A story about a misunderstanding at a CVS store, highlighting the importance of not jumping to conclusions.

Nightstand Contents (00:01:33)

Discussion about the items on the nightstand, including a glass of water and a Bible.

Balancing Multifaceted Roles (00:03:25)

The conversation shifts to the benefits and challenges of being multifaceted in the entertainment industry.

Importance of Curiosity (00:04:26)

The importance of being curious and knowledgeable in multiple areas to stand out in the entertainment industry.

Challenges of Multifaceted Pursuits (00:08:36)

The need to balance different roles and the sacrifices involved in pursuing multiple passions.

Expanding Geographical Representation (00:09:36)

Discussion about having agents in different regions to access varied opportunities in the entertainment industry.

Journey into the Creative Industry (00:10:58)

Joshua Smith's personal journey from modeling to acting and moving to Los Angeles.

Discovering Modeling and Acting (00:13:24)

Joshua's introduction to modeling and eventually transitioning into acting.

Overcoming Doubts and Pursuing Dreams (00:15:04)

A pivotal moment where Joshua almost gave up on modeling but received a breakthrough opportunity with Nerf.

Transition to Los Angeles (00:18:01)

Joshua's decision to move to Los Angeles, finding a job, and securing a place to stay.

Unforeseen Opportunities (00:19:03)

A story about a friend's unexpected journey into acting after a car accident, highlighting the element of fate.

The journey to LA (00:19:52)

Speaker 1 asks about the experience of moving to LA and the challenges and opportunities it presents.

Adapting to LA (00:21:00)

Speaker 2 shares insights on the changes in LA, the career-driven culture, and the impact on individuals.

Balancing career and personal life (00:23:01)

Discussion on the impact of career-driven mentality on health, stress, and the fear-driven nature of the industry.

Importance of setting boundaries (00:24:07)

Speaker 2 emphasizes the significance of saying no to opportunities that compromise personal values and standards.

Contrarian beliefs in the industry (00:28:36)

Speaker 2 discusses the importance of maintaining personal integrity and not compromising morals in the entertainment industry.

Finding positivity and resilience (00:31:51)

Speaker 2 emphasizes maintaining positivity and resilience in the face of rejection and challenges in the industry.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this episode of the Beyond Beauty podcast, Anne and Olivia Scott explore the intersection of AI and the entertainment industry. Olivia voiced concerns about its impact on human connection within acting and voiceover work. They discuss the irreplaceable nature of human creativity and storytelling. Olivia shares her morning routine, the significance of her nightstand items, and the value of a digital creative community in LA. She reflects on her career path, her father's influence, and her admiration for Lucille Ball. Concluding, Olivia offers advice to aspiring actors, stressing the importance of education, open-mindedness, and learning from a variety of experiences.

Timestamps:

AI and its impact (00:00:04)

Discussion on the growing influence of AI in entertainment and the potential impact on actors and voiceover acting.

Creativity and automation (00:02:32)

Exploring the relationship between creativity and automation, and the role of writers in creating relatable content.

Morning routines and meditation (00:04:01)

Olivia Scott shares her morning routine, including meditation and healthy habits.

Personal career journey and network building (00:06:37)

The importance of building a digital creative community and networking in Los Angeles.

Career pursuits and role models (00:13:48)

Olivia Scott reflects on her role models, including her father, and shares her opinion on the importance of being in Los Angeles for acting career pursuits.

Advice for aspiring actors (00:16:43)

Olivia Scott gives honest advice to an 18-year-old aspiring actor, emphasizing the need for diverse training and a realistic approach to pursuing an acting career.

The best time to be an actor (00:17:43)

Discussion on the current favorable conditions for actors with the rise of TV shows and streaming services.

Importance of community and training (00:18:21)

Emphasizing the significance of surrounding oneself with actors, taking acting classes, and understanding the business aspect of acting.

The role of confidence in acting (00:21:10)

Exploring the pivotal role of confidence in acting and how it influences casting decisions and performance quality.

Dreams and aspirations (00:22:46)

Olivia Scott's response to the question about what she would do differently if she knew she couldn't fail, focusing on her passion for acting.

Wrapping up the podcast (00:23:39)

Expressing gratitude and appreciation for Olivia Scott's participation in the podcast and providing information on where to find her on social media.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this episode of the Beyond Beauty Podcast, Anna Reid, founder of Nimbi, a plastic-free razor brand. Anna shares her career journey, transitioning from fashion and publishing to e-commerce and brand development. She discusses her experiences with major brands and startups, emphasizing the importance of ethical and sustainable practices in the beauty industry. Anna highlights the challenges of launching Nimbi, including sourcing sustainable materials and navigating manufacturing complexities. Her story underscores the need for innovation and perseverance in creating environmentally responsible products and leaving a positive legacy.

About Anna:

Anna is the founder of Nimbi – the razor brand driving to make shaving aisles, hotel rooms, and even medical theatres beautifully plastic-free.

As a Brand & Product Development specialist, she brings nearly 20 years of experience in branding, marketing, and product development to the table. Anna's expertise spans beauty, fashion, lifestyle, F&B, and tech, with a focus on 360 brand development and future-focused consumer design.

She has played key roles in pivotal projects and contract positions for both established and emerging brands. Her impressive, diverse portfolio includes serving as Chief Brand Officer of Brewdog and leading strategic projects for LVMH/Stella McCartney, Unilever, IBM, Fred Perry, Harry’s, Ableton, Monica Vinader, and Heckfield Place.

Anna's commercial creativity and extensive experience make her a valuable asset in the world of brand and product development.

Timestamps:

Anna's Background in Publishing (00:02:03)

Anna discusses her start in fashion magazines and transition into e-commerce.

The Jump to E-commerce (00:03:27)

Anna reflects on her first day at a publishing company and her move to e-commerce.

Learning from Diverse Industries (00:06:27)

Anna emphasizes the importance of understanding various industries and cultural trends.

Transition to Brand and Product Development (00:07:19)

Anna explains her journey into brand development and the importance of customer connection.

Scaling Brands vs. Starting Them (00:09:20)

Anna discusses the challenges of scaling a brand compared to launching one.

The Challenge of Maintaining Brand Success (00:12:35)

Anna reflects on the difficulties brands face in maintaining success in a competitive market.

Desire to Create a Positive Legacy (00:13:29)

Anna shares her motivation to start her own brand after observing industry challenges.

Starting Nimbi (00:16:55)

Anna discusses the inception of Nimbi and her vision for a plastic-free razor brand.

Exploring the Shaving Category (00:19:32)

Anna explains her focus on the shaving category and the need for innovation.

Challenges in Sustainable Production (00:20:55)

Anna highlights the difficulties faced in producing sustainable products and entering the market.

Nimbi's Origins and Sustainability Focus (00:21:07)

Anna discusses her experience at a creative agency and the importance of sustainability in brand development.

Challenges in Sustainable Practices (00:21:53)

She shares insights on consumer behavior and the corporate responsibility towards sustainability.

Marketing and Consumer Conversion (00:23:43)

The hosts discuss strategies for marketing Nimby and converting consumers from traditional razors.

Retailer Responses and Launch Preparations (00:24:02)

Anna highlights positive feedback from retailers and the excitement of launching Nimbi’s social media presence.

Empathy and Disposable Products (00:25:04)

Anna reflects on the necessity of sustainable disposable solutions in the current market.

Nurturing Talent and Coaching (00:29:02)

Anna emphasizes the importance of mentoring others and nurturing talent within her network.

Resilience in Entrepreneurship (00:34:31)

The hosts discuss the importance of resilience in navigating the highs and lows of business.

Show Notes:

In this podcast episode, Scottish actor Declan Laird shares his journey from Scotland to Los Angeles, delving into his acting career, personal growth, and the challenges he's faced. He discusses his adoption of intermittent fasting, his love for biographies, and the serendipitous start to his acting career after a car accident with a casting director. Laird reflects on overcoming imposter syndrome, the importance of mentors, and building genuine industry relationships. The conversation also explores the impact of AI on the entertainment industry, questioning its ability to replicate the depth of human emotion and creativity. Laird offers insights on the true meaning of success in acting, emphasizing personal fulfillment over fame.

Timestamps:

Breakfast and intermittent fasting (00:00:05)

Discussion about intermittent fasting and its impact on energy levels.

Introduction and catching up (00:01:58)

Declan Laird's introduction and catching up with the host.

Nightstand contents (00:02:19)

Declan's nightstand contents and his reading preferences.

Reading biographies (00:03:11)

Reasons for reading biographies and the insights gained from them.

Troubled mindset and creativity (00:04:26)

The correlation between a troubled mindset and creativity in the entertainment industry.

Chance entry into acting (00:06:41)

Declan's unexpected entry into acting after a chance encounter with a casting director.

Challenges in the acting industry (00:09:51)

Highlights and difficult moments in Declan's acting journey, including the impact of rejections and confidence struggles.

Becoming confident in being oneself (00:13:24)

The struggle of being oneself and finding confidence in authenticity through tough times and self-reflection.

Adversity and Personal Growth (00:15:28)

Declan discusses facing adversity, learning from hard lessons, and finding personal values and mentors.

Finding Mentors (00:16:19)

The host and Declan share their experiences with mentors, emphasizing the value of building genuine relationships and offering help.

Networking and Building Connections (00:17:47)

Declan shares his approach to networking, emphasizing the importance of genuine connections and finding common ground with industry professionals.

Importance of Relationships (00:21:06)

The host discusses the significance of relationships and the fear of rejection in building connections and finding mentors.

Impact of AI on the Entertainment Industry (00:23:51)

The host and Declan discuss the potential impact of AI on creative industries, including scriptwriting, acting, and storytelling.

Human Connection in Entertainment (00:24:58)

Declan emphasizes the nuances of human connection and the importance of human stories in acting and filmmaking.

Limitations of AI in Creative Expression (00:28:54)

The host and Declan discuss the limitations of AI in creative content creation, highlighting the lack of personality and original thinking.

Ethical Considerations of AI (00:29:48)

The conversation delves into the ethical implications of AI and the challenge of preventing bias in AI-generated content.

The impact of technology on everyday life (00:30:43)

Discussion about the implementation of advanced technology, such as Boston Dynamics robots, into everyday life.

AI and human cognition (00:31:13)

Exploring the potential of AI to emulate human cognition and the ethical implications of such advancements.

Challenges in the acting industry (00:33:52)

Declan's perspective on the misconceptions about making it as an actor and the importance of personal fulfillment over fame.

Personal motivation and happiness (00:35:12)

Declan's outlook on achieving happiness through pursuing what he loves and being able to provide for his family.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands

https://dilliecreative.com/

Show Notes:

In this episode of the Beyond Beauty Podcast, the host interviews Laura Gerchik, founder and CEO of Wellness Curated. Laura shares her extensive experience in the luxury beauty industry and discusses her company's unique approach to connecting high-quality skincare brands with luxury spas and wellness centers. The conversation covers the challenges of product distribution, the importance of building strong industry relationships, and the growing trend towards minimalism and sustainability in skincare. Laura also highlights innovative products and the evolving definition of wellness, emphasizing the role of technology and consumer engagement in shaping the future of the beauty industry.

About Laura:

Wellness Curated Founder/CEO Laura Gerchik has decades of experience in the luxury beauty industry, including serving as US General Manager of Biologique Recherche, where she relaunched the brand. A strategic leader, Laura developed partnerships with over 200 leading hotels, day, and medical spas. In her last year at Biologique Recherche, Laura launched the brand's first e-commerce website and delivered its first US Flagship, a 5,000 sq. ft. spa in Los Angeles. Laura founded Wellness Curated as a distribution and advisory company that connects premier beauty brands to luxury U.S. spas and wellness centers, providing a new full-service turnkey distribution solution and discovery platform that offers spas the best-in-class skincare, while also ensuring a memorable wellness experience for guests.

Timestamps:

Discussion on Industry Relationships (00:01:40)

Exploration of the relationship-driven nature of the beauty industry and brand distribution.

Laura's Unique Approach (00:02:25)

Laura discusses her company's unique partnership-based approach to brand building and distribution.

Challenges in Data Acquisition (00:04:03)

The difficulty of obtaining reliable data in the professional skincare space is highlighted.

Professional vs. Retail Products (00:06:33)

Clarification on the distinction between professional skincare products and retail offerings.

Sourcing Products in the Spa Industry (00:07:27)

Insights into how spas source products and the importance of relationships in the industry.

Core Role of Products in Wellness Centers (00:08:44)

Discussion on the integral role of skincare products in wellness centers' business models.

Quality Assurance in Product Selection (00:10:55)

How spas maintain high standards for the products they use and sell.

Distribution Strategy of Wellness Curated (00:14:02)

Laura explains Wellness Curated's full-service distribution model and its investment in brands.

Building Trust with Brands (00:15:43)

Laura shares her approach to establishing trust and partnerships with beauty brands.

Differentiation in Brand Success (00:19:39)

Discussion on the key factors that contribute to a brand's success in the market.

The spa industry's staffing challenges (00:19:46)

Laura discusses staffing issues in the spa sector post-COVID and the need for operational simplicity.

Sustainability and product formulation (00:20:40)

The importance of sustainability in product development and the trend towards minimalism in skincare regimens.

Unique selling propositions in skincare (00:21:36)

Laura shares examples of innovative products that simplify consumer understanding and enhance user experience.

Importance of packaging in distribution (00:22:19)

The significance of packaging design for products distributed to spas and wellness centers.

Personalization in beauty (00:24:08)

Laura emphasizes the need for personalization in products to cater to diverse spa clientele demographics.

Future trends in the beauty industry (00:25:11)

Discussion on the evolution of beauty products and the integration of new ingredients and technology.

Holistic approach to health and wellness (00:27:35)

The merging of spa and medical treatments reflects a broader, more holistic view of wellness in beauty.

Show Notes:

In this episode of the Beyond Beauty Podcast, the host interviews Michelle Nguyen, a self-taught lash artist and entrepreneur. Michelle shares her inspiring journey from an immigrant with limited English skills to a successful businesswoman in the beauty industry. She discusses her transition from a salon owner to founding Paris Lash Academy and establishing multiple lash manufacturers in Vietnam. The conversation highlights Michelle's challenges, including cultural expectations and business hurdles, and her strategies for overcoming them. Emphasizing the importance of passion, education, and resilience, Michelle offers valuable insights for aspiring entrepreneurs in the beauty industry.

About Michelle:

Coming to the scene as a self-taught lash artist in 2008, Michelle Nguyen knew how difficult it could be to truly break into the beauty industry. She has continuously studied the art and science of eyelashes and was double-certified through Lash Inc. and NALA. After running her salon for 6 years, Michelle ultimately decided to sell it to focus on Paris Lash Academy — a way to share her vast lashing experience with lash artists all around the world.

She is proud to own multiple lash manufacturers in Vietnam, where she was born and raised on a coffee farm. These manufacturers allow Michelle to give back to her community, providing jobs for over 700 women who would otherwise be working in harsh farming environments. Since launching PLA about 5 years ago in her father’s garage, it has grown exponentially.

Education has always been at the forefront of Michelle’s mission. Through PLA, Michelle can teach fellow beauty professionals at any level and provide private labeling opportunities as well. She loves giving back to the industry by being a resource to anyone who needs support or guidance.

Michelle is a proud mother of two children, loves murder mystery shows, and would love to retire on a farm someday.

Timestamps:

Michelle's Background (00:01:00)

Michelle shares her journey as a self-taught lash artist and her experiences in the beauty industry.

Early Career Journey (00:02:15)

Michelle discusses her immigration story and initial challenges in the beauty field.

Discovering Eyelash Extensions (00:03:14)

Michelle describes her first experience with eyelash extensions and her decision to pursue this career.

Transitioning to Entrepreneurship (00:04:10)

Michelle outlines her journey from lash artist to salon owner and now a manufacturer.

Manufacturing in Vietnam (00:07:01)

Michelle explains her transition from salon ownership to establishing manufacturers in Vietnam.

Starting the Manufacturing Business (00:09:03)

Michelle shares the challenges and motivations behind starting her own lash manufacturing business.

Product Offerings (00:11:19)

Overview of the semi-permanent eyelash extensions produced for lash artists.

Marketing Strategies (00:12:27)

Discussion on how Michelle's company achieves growth without traditional advertising.

Entrepreneurial Challenges (00:14:35)

Michelle reflects on unexpected challenges faced as an entrepreneur, particularly in business structure.

Scaling the Business (00:17:21)

Insights on the importance of delegation and bringing in experts to grow the business.

Advice for Aspiring Entrepreneurs (00:19:31)

Michelle emphasizes the necessity of passion and dedication in the competitive beauty industry.

Hiring Smart People (00:21:38)

Emphasizes the value of hiring talented individuals and learning from them.

Resiliency in Entrepreneurship (00:22:02)

Explores the importance of resilience and solution-oriented thinking in business challenges.

Navigating Industry Noise (00:22:48)

Michelle shares how to focus on goals amidst distractions in the beauty industry.

Social Media's Impact (00:23:35)

Discusses how social media allows brands to scale and connect with audiences.

Advice for Young Entrepreneurs (00:25:33)

Encourages young entrepreneurs to disregard outside opinions and take risks.