Retour

Explorez tous les épisodes du podcast BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions

Plongez dans la liste complète des épisodes de BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.

Rows per page:

1–50 of 63

TitreDateDurée
61. You Don’t Need More Marketing. You Need Less.05 May 202600:15:02

If your marketing feels scattered or inconsistent, it might not be because you’re doing the wrong things—it might be because you’re doing too many.

Many business owners try multiple strategies at once, hoping something will stick. But when your time, energy, and resources are spread too thin, it’s difficult for any one approach to gain traction.

In this episode, Ashley shares a different perspective: instead of constantly adding new strategies, what if you chose one and gave it the time and focus it needs to work?

She walks through how to think about choosing the right strategy for your business, including where your audience is spending time, where they’re actually making buying decisions, and how to align your marketing with what you can consistently commit to.

If you’ve been feeling like your marketing isn’t producing the results it should, this episode will help you simplify your approach and focus on what matters most.

Want to keep the conversation going?

  • Listen to more episodes of the BeWeird Marketing podcast
  • Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com
60. Why Your Marketing Feels Like Starting From Scratch Every Time21 Apr 202600:13:30

If your marketing feels like it starts over every week, there’s a reason.

Many business owners are consistently showing up—posting, emailing, launching—but nothing seems to build on itself. Each effort exists on its own, which makes marketing feel heavier than it should.

In this episode, Ashley shares why marketing often turns into a series of one-off efforts and how that creates constant decision-making and mental load. She introduces a different way of thinking about marketing—one where everything works together, builds over time, and supports your business more effectively.

If you’ve ever felt like you’re constantly reinventing your marketing, this episode will help you understand what’s actually missing and why it’s not about needing more ideas.

Want to keep the conversation going?

  • Listen to more episodes of the BeWeird Marketing podcast

  • Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

51. 5 AI Prompts That Make Your Copy Instantly Better20 Nov 202500:08:55

AI isn’t the problem — it’s how most people use it. In this episode, Ashley breaks down five simple hacks for using AI as a writing partner to make your web copy sharper, more human, and more effective.

You’ll learn how to:

  • Feed AI the right context so your copy sounds like you

  • Give it structure and SEO direction (so you don’t have to fix it later)

  • Teach it empathy by sharing what your audience is really thinking

  • Use it to create helpful FAQs and find blind spots in your messaging

Because when you pair your strategy with AI’s speed, you’ll stop spinning your wheels and start writing words that actually work.

Looking for more resources or ready to work together? Start here: 🎙️ Podcast hub: higherpurposemarketingstrategy.com 💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall 📸 Connect with me on Instagram 📘 Join the conversation on Facebook

50. How to Create a Lead Magnet That Doesn’t Flop18 Nov 202500:18:59

Okay, confession time — Ashley has created some great lead magnets that totally flopped. They looked polished and valuable, but they didn’t move anyone closer to working with her. Sound familiar? In this episode, you’ll learn how to create a lead magnet that doesn’t just grow your list — it grows your business.

Ashley breaks down how to:

  • Make your lead magnet fit naturally into your sales funnel

  • Choose a topic that solves a real problem for your audience

  • Design something irresistible (and fun!) that builds momentum toward your paid offers

Because a good lead magnet isn’t just a freebie — it’s the bridge between curiosity and conversion.

Looking for more resources or ready to work together? Start here: 🎙️ Podcast hub: higherpurposemarketingstrategy.com 💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall 📸 Connect with me on Instagram 📘 Join the conversation on Facebook

49. The Simplest Sales Tip You’re Probably Ignoring13 Nov 202500:08:01

Most businesses don’t have a sales problem — they have a friction problem.

In this episode, Ashley shares how to make it ridiculously easy for people to say yes to your offer with three simple, practical tweaks. F

rom clearer calls to action to smoother systems and thoughtful follow-up, you’ll learn how to remove roadblocks that keep customers from buying.

Because when you make it easy to work with you, more people will.

✨ Looking for more resources or ready to work together? Start here:

🎙️ Podcast hub: higherpurposemarketingstrategy.com 💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall 📸 Connect with me on Instagram 📘 Join the conversation on Facebook

48. Stop Sending Boring Thank-Yous: 7 Ways to Wow Your Customers11 Nov 202500:20:57

Most businesses say “thank you” to their customers — but very few make it memorable.

In this episode, we’re talking about how to turn simple gratitude into genuine loyalty (and repeat business) with seven creative, non-cringey ways to thank your clients.

From surprise bonuses to future-focused follow-ups, you’ll learn how to show appreciation that actually strengthens your customer relationships.

Because a real thank-you doesn’t just make people smile — it makes them stay.

Looking for more resources? Ready to work together? Start here:
47. Once Upon a Time: The Secret to Telling Stories That Connect06 Nov 202500:17:50
Once upon a time, you thought storytelling was just for novelists. 😉 Think again. In this episode, I’ll show you how to mine your everyday life for stories that make your audience feel something - and remember you for it. From childhood memories to coffee-shop moments, your next great piece of content might already be waiting for you.   Looking for more resources? Ready to work together? Start here:
46. Pep Talk: Girls Just Wanna Have Fun04 Nov 202500:02:10

Remember the saying “all work and no play makes Jack a dull boy”? Turns out, it applies to Jill too. 😉 In this episode, I’m talking about why fun isn’t frivolous — it’s fuel for your creativity — and why your next great idea might show up after you’ve unplugged.

Russell Dickerson- Happen to Me

 

Looking for more resources? Ready to work together? Start here:
45. What to Do on Black Friday When You Sell a Service, Not Stuff30 Oct 202500:16:54
Black Friday panic? Been there. In this episode, I break down how to survive the holiday sales chaos when your “product” is you. If you’re a service provider wondering what on earth to offer, I’ve got three creative ways to cash in on the season without discounting your value or losing your sanity.   Looking for more resources? Ready to work together? Start here:
44. Pep Talk: Pick One Thing28 Oct 202500:03:00

If your to-do list reads like a CVS receipt, this one’s for you. I'm talking about the chaos of doing all the things and why the secret to momentum isn’t more hustle - it’s asking one simple question: What’s the next right thing?

Looking for more resources? Ready to work together? Start here:
43. Part 2: How to Create a Sales Page That Sells: 10 Essentials for Small Business Owners23 Oct 202500:17:21

Your sales page might look great — but does it actually sell? In Part 2 of this series, I'm sharing the final five essentials for building a sales page that builds trust, handles objections, and turns browsers into buyers. These are the credibility boosters and conversion details that take your page from “pretty” to powerful.

Looking for more resources? Ready to work together? Start here:
42. Pep Talk: When You Want to Quit21 Oct 202500:03:27

In this Pep Talks episode, I'm getting real about what it feels like to want to quit — and how to discern when to push through and when to let go. If you’ve been wrestling with discouragement or doubt, this one’s a breath of honesty and hope.

Looking for more resources? Ready to work together? Start here:
59. Why Social Media Feels Harder Than It Used To07 Apr 202600:14:26

If social media has started to feel heavier than it used to, you’re not alone.

Many business owners are still trying to figure out how to make social media “work”—what to post, how often to show up, and what strategies will finally drive results. But what if the problem isn’t your content or your consistency?

In this episode, Ashley shares a different perspective: social media isn’t broken, but the expectations we’ve placed on it may be outdated. She explores why social media feels harder, what’s actually changed, and why relying on it as your primary source of leads may be creating more pressure than progress.

If you’ve been feeling frustrated with social media or wondering why it’s not delivering the way it used to, this episode will help you step back and rethink the role it should play in your business.

Want to keep the conversation going?

  • Listen to more episodes of the BeWeird Marketing podcast

  • Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

41. Part 1: How to Create a Sales Page That Sells: 10 Essentials for Small Business Owners16 Oct 202500:14:47

Your sales page should be your hardest-working employee — not the one scrolling Instagram. In this episode, I'm walking through the first five essentials for creating a sales page that sells, including examples and practical tips you can apply right away.

Looking for more resources? Ready to work together? Start here:
40. Pep Talk: Hope Takes Work14 Oct 202500:02:23

Introducing Pep Talks Edition — bite-sized encouragement for the start of your week. In this first episode, I'm sharing what it means to choose hope, even when everything feels like it’s burning down.

Looking for more resources? Ready to work together? Start here:

 

39. SEO vs Social Media: What Small Business Owners Need to Know in 2025 with Glenneth Reed07 Oct 202500:55:25

Social media gets all the buzz, but does it really deliver leads?

In this episode, I sit down with SEO and Google Ads expert Glenneth Reed to dig into what’s actually working for small businesses in 2025.

We talk about whether Google is still worth your time, how local and online businesses can make simple SEO fixes, and the surprising role of AI in search.

If you’ve been wondering how to get more clients without dancing on Reels all day, this conversation will give you clarity - and some action steps you can use right away.

Glenneth's Resources

Looking for Ashley's resources? Ready to work together? Start here:
38. Stop Wasting Time: How to Know Which Marketing Tasks Aren’t Worth It04 Oct 202500:09:36

So many entrepreneurs are burned out by marketing that doesn’t move the needle.

In this episode, we’re cutting the fluff and getting crystal clear on how to spot what’s actually working in your marketing strategy - and what’s just keeping you busy. I’ll walk you through a simple process to refocus your time and energy on the activities that actually bring in sales and growth.

Looking for more resources? Ready to work together? Start here:
37. 4 Brand Messaging Questions Every Small Business Must Answer02 Oct 202500:06:15

Struggling to stand out online? It’s probably a messaging problem.

In this episode, I share the 4 must-answer brand messaging questions every small business owner needs to clarify if you want your marketing to attract dream clients instead of crickets.

Get ready to stress less, connect more, and build a brand voice that works for you, not against you.

Looking for more resources? Ready to work together? Start here:
36. Relationship Marketing: The Strategy Small Businesses Need Now30 Sep 202500:10:46

Marketing is shifting, and small business owners can’t afford to ignore it. In 2025, relationship marketing - building genuine, 1:1 connections - is outperforming traditional traffic-driven strategies.

In this episode, I break down why referrals, collaborations, and authentic conversations are getting better results than throwing more money at ads or chasing algorithms.

If you’re ready to re-think your marketing strategy and grow your business in a way that feels human, this one’s for you.

Looking for more resources? Ready to work together? Start here:
35. Your 30-Day Marketing Strategy: 3 Questions to Get Clear and Get Results23 Sep 202500:19:13

If you’ve ever felt like your marketing is all over the place, this episode is for you. Instead of chasing a 40-page plan or burning hours on random tactics, I’ll walk you through three simple questions to create a focused 30-day marketing strategy.

You’ll learn how to pick a slice of your audience, uncover what they need most right now, and choose the best place to reach them - so your efforts finally add up to real results.

Tune in and see how doable a marketing strategy can be when you strip it down to what actually works.

Looking for more resources? Ready to work together? Start here:
34. Stop Hustling, Start Choosing: Productivity, Energy Management, and Delegation for Female Entrepreneurs with Jillian Dolberry16 Sep 202500:48:52

Are you exhausted by your never-ending to-do list and wondering if you’re spending your time on the right things?

In this episode, I sit down with my friend Jillian Dolberry - ops consultant, team strategist, and host of The Grace-Filled CEO Podcast - to talk about how women entrepreneurs can stop chasing hustle and start aligning their work with their values.

Jillian shares practical questions to help you decide what’s truly worth your time, how to delegate without guilt, and why protecting your energy matters more than squeezing in one more task.

If you’ve ever felt pulled in a hundred directions, this conversation will help you pause, reset, and find a more sustainable way to grow.

Connect with Jillian on Instagram

Get her Team Task Tracker

Looking for more resources? Ready to work together? Start here:
33. Your 2025 Marketing Plan Reset: How to Finish the Year Strong09 Sep 202500:32:33

Sometimes, life gives us the gift of a do-over—like Nicolas Cage’s character in Family Man. I love that idea, and I believe September brings that same kind of fresh-start energy for business owners.

In this episode, I’ll walk you through my Audit–Architect–Act framework to help you reset your marketing plan for the rest of 2025. If your year hasn’t gone the way you hoped, this is your chance to pause, re-evaluate, and step into the last four months with clarity, purpose, and momentum.

Looking for more resources? Ready to work together? Start here:  

 

32b. "We Love That Cracker Barrel Country Store" Song03 Sep 202500:02:10

Cracker Barrel’s rebrand may have cost them millions, but it also inspired… a song. 🎶

Enjoy this musical take I wrote about their restaurant and store, my experience eating there, and what happens when a brand forgets the customers who made them who they are. It’s a lighthearted way to highlight a serious truth: strategy matters, and ignoring your roots always comes at a cost.

Tune in and have a laugh.

58. The Marketing Questions Successful Women Ask Themselves24 Mar 202600:15:13

There’s a quote that says the quality of your life is determined by the quality of your questions.

The same is true for your marketing.

If your business is already successful but marketing still feels heavier than it should, it might not be because you’re doing it wrong—it might be because you’ve outgrown the questions you’ve been asking.

In this episode, Ashley explores the difference between early-stage marketing questions and the ones successful business owners start asking as they grow. She shares how better questions lead to clearer decisions, less mental load, and marketing that actually supports your business.

If marketing has started to feel like something you’re constantly managing in your head, this episode will help you step back and think differently about what’s really needed.

Want to keep the conversation going?

  • Listen to more episodes of the BeWeird Marketing podcast

  • Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

32. Cracker Barrel’s Rebrand Fail: How to Lose Loyal Customers in One Week02 Sep 202500:34:38
What happens when a beloved brand ditches its heritage overnight?   In this episode, I dive into Cracker Barrel’s rebrand fiasco- why their new CEO thought stripping away nostalgia, adding alcohol, and whitewashing the brand was a good idea, and how it backfired in just one week.   From lost biscuits to a logo backlash (with even Trump weighing in), you’ll hear how ignoring your roots can cost millions and alienate the very customers who built your brand.   Most importantly, I’ll share the branding lessons you can use so your own loyal clients don’t walk away when you make changes.   Looking for more resources? Ready to work together? Start here:  
31. A Marketing Audit: The Starting Point for Growing Your Creative Business26 Aug 202500:19:22

Feeling swamped by marketing and still not getting buyers?

In this episode, I reframe a “marketing audit” as a friendly tune-up (not an IRS scare) and walk you through a real diagnostic of your entire customer journey (awareness, consideration, purchase, retention, and loyalty) plus brand, website, email, social, and analytics.

You’ll learn how to stop guessing, spot where leads drop off, and prioritize fixes that make your system run smoother without adding hours to your week. Want first dibs when I open spots? Join the Marketing 360 priority notification list by texting BEWEIRD to 55444.

Looking for more resources? Ready to work together? Start here:
30. Business Finances for Creatives: What You Need to Know with Erika Millard19 Aug 202500:46:23

If the phrase “business finances” makes you cringe, you’re not alone - but today’s guest is here to change that.

Erika Millard is a "not your average" bookkeeper who blends humor, strategy, and empathy to help female entrepreneurs understand their numbers and make more confident decisions.

In this episode, we talk about the CEO mindset around money, how to ask the right questions of your bookkeeper, and how to use your financial data to fuel better marketing and growth strategies. Whether you’re DIY-ing your books or have a bookkeeper, this conversation will leave you feeling empowered - not overwhelmed - by your business finances.

Links Mentioned in the Show

Looking for more resources? Ready to work together? Start here:
29. Luxury Marketing That Works: 5 Strategies to Elevate Your Brand12 Aug 202500:26:21
Ever lost a dream client the second you mentioned your pricing? You're not alone - and it’s usually not about the money.   In this episode, I’m sharing five powerful strategies to help you position your brand as premium, create an elevated client experience, and attract clients who are not only willing but excited to pay your rates. If you’re tired of feeling like you have to justify your prices, this one’s for you.   Looking for more resources? Ready to work together? Start here:
28. 5 Easy Steps to Become an Industry Expert05 Aug 202500:17:48

Wondering how to stand out in a crowded market and become the go-to expert in your industry without feeling like a used car salesman?

In this episode, I’m walking you through five simple, doable steps to elevate your authority, build trust with the right clients, and grow your visibility. You’ll learn how to leverage what you already know to position yourself as a leader. 

Looking for more resources? Ready to work together? Start here:
27. Proven Tips for Collecting Powerful Testimonials29 Jul 202500:19:55

If getting testimonials from your best clients feels awkward or always falls to the bottom of your to-do list, this episode is for you.

I'm sharing why testimonials are essential for attracting higher-quality leads, how to ask for them in a way that actually gets a response, and what makes a testimonial powerful. You’ll also hear surprising stats about the role social proof plays in buyer decisions, and quick tips to make collecting testimonials easier and more effective.

Looking for more resources? Ready to work together? Start here:
26. How I Quit My Corporate Job and Launched BeWeird Marketing22 Jul 202500:19:01

In this episode, I'm sharing the pivotal story of walking away from corporate life and planting the seeds of BeWeird Marketing. From small‑town Kentucky beginnings to the soul‑crushing, endless meetings that pushed me to the brink, I'm walking you through my leap into entrepreneurship - complete with side hustles, unexpected challenges, and faith‑guided moments. Tune in to discover how embracing your own breaking point can spark the most rewarding career transformation of your life.

Looking for more resources? Ready to work together? Start here:
25. Who is Ashley Conway? Getting to Know the Person Behind BeWeird Marketing15 Jul 202500:24:19

In this special summer episode, I'm inviting my 10-year-old daughter, Francesca, to turn the mic around with a fun Q&A -- complete with guilty-pleasure snacks, childhood embarrassments, superhero picks, and more.

As we laugh through icebreakers, here's your reminder that infusing your real personality into your marketing is what makes your brand unmistakable. 

Looking for more resources? Ready to work together? Start here:
24. Make Your Brand Pop Across Every Channel08 Jul 202500:14:58

If your website or social bios make you cringe a little, like, “Wait…do I actually sound like that?” - this episode is for you.

We're digging into how to apply your brand personality consistently across every part of your marketing, from your Instagram bio to your About page.

You’ll get a practical, bite-sized framework for making your copy feel more like you and less like a generic chatbot. 

Looking for more resources? Ready to work together? Start here:
23. From Blah to Bold: Find Your Brand Personality in 20 Minutes01 Jul 202500:18:22

In this episode of Higher Purpose Marketing Strategy, we're chatting about how to discover your brand’s unique personality in 20 minutes or less.

If your messaging feels robotic or just like everyone else’s, this practical, fast-paced episode will help you humanize your brand voice, clarify your tone, and stand out with messaging that actually sounds like you.

We'll go through a series of rapid-fire questions (plus some deeper prompts) to help you define your brand’s voice, energy, and values.

Looking for more resources? Ready to work together? Start here:
57. You’re Not Burned Out. You’re Outgrowing Your Role10 Mar 202600:15:56

Have you ever wondered if you’re just tired… or if something deeper is shifting?

In this episode, I explore a distinction that many successful business owners miss: the difference between burnout and outgrowing your role.

You can love your business and still feel heavy. You can be successful and still feel stretched. You can be capable and still feel capped.

Sometimes it’s not exhaustion. It’s evolution.

I share a personal story about a season of intense training — pushing sleds, battle ropes, kettlebells — and how I clung to that version of myself long after my body had changed. I could still “win the workout.” But I would lose the rest of the day.

The same pattern shows up in business.

Many established entrepreneurs are still operating like the doer — executing, approving, carrying strategy mentally — even though their business now requires a different kind of leadership.

In this episode, we talk about:

  • The three stages of business ownership: doer, manager, leader

  • Why high performers misdiagnose growth as burnout

  • The hidden cost of staying in execution mode

  • How marketing is often the first area that needs to shift

  • What it looks like to elevate your role without losing control

If you’ve been feeling constantly busy but not expanding, this conversation will help you name what’s actually happening — and what might need to change.

Want to keep the conversation going?

  • 🎧 Listen to more episodes of BeWeird Marketing

  • 💡 Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

22. Stop Sounding Like a Robot: How to Humanize Your Brand Messaging24 Jun 202500:19:17

Is your messaging starting to sound a little… robotic?

You’re not alone, and in this episode, I’m breaking down why bland, AI-generated copy and stiff corporate language are holding your brand back.

We’ll explore how to make your content sound more like a real human (you!), why personality is your marketing superpower, and how even big brands like Dove and Ben & Jerry’s are winning hearts with authenticity.

Looking for more resources? Ready to work together? Start here:
21. How to Design a Customer Experience That Makes People Rave About You17 Jun 202500:20:18
What if your customer experience was so good, people couldn’t stop talking about it? In this episode, I'll walk you through how to design a rave-worthy customer journey - one that builds loyalty, sparks referrals, and strengthens your reputation at every touchpoint. You’ll learn the difference between service and experience, what makes an interaction unforgettable, and how to map out the small-but-mighty moments that leave your clients feeling seen and supported.    Looking for more resources? Ready to work together? Start here:
20. 10 Real-Life Examples of WOW Customer Service10 Jun 202500:14:47

If you’ve ever wondered how to stand out in a saturated market without a huge marketing budget, this episode is for you.

I’m breaking down real stories of incredible customer service moments that left people raving and loyal for life. These aren’t just feel-good tales; they’re practical examples of how creating intentional customer experience touchpoints builds trust, fuels word-of-mouth, and turns clients into superfans.

Looking for more resources? Ready to work together? Start here:

19. Why Customer Experience Is the Best Marketing Strategy in 202503 Jun 202500:15:42

It’s not your funnel. It’s not your hashtags. It’s not even your ad budget. If your customer experience is forgettable—or worse, frustrating—it’s costing you leads, loyalty, and long-term growth. On today's show, I’m breaking down why customer experience is the most underrated (and most powerful) marketing strategy heading into 2025. We’ll talk about how service-obsessed businesses earn more referrals, retain more clients, and grow with integrity—even in a crowded market.

Looking for more resources? Ready to work together? Start here:

18. Business Mindset: Lessons from the Fourth Wing27 May 202500:30:04

In today's unpredictable world, protecting your mindset is just as important as protecting your business strategy. On today's show, we'll dive into Fourth Wing by Rebecca Yarros and explore how Violet's mental shields are a powerful analogy for us as Christian business owners. We'll talk about: - Why mental resilience is critical for sustainable business growth - How to recognize when your shields are slipping - Practical ways to guard your mind against fear, comparison, and discouragement - How faith plays a central role in keeping your mindset strong Whether you're navigating a tough season or just need a reminder to stay grounded, this conversation will help you build the mental endurance you need to lead your business—and yourself—with strength and purpose.

Looking for more resources? Ready to work together? Start here:

17. Smart Ways to Cut Marketing Costs and Still Grow Your Business20 May 202500:42:31

If you're feeling the pressure to scale back on spending—especially when it comes to marketing—this episode is for you.

In today’s show, we’re tackling a question so many Christian business owners are wrestling with: “Can I reduce my marketing budget without losing momentum?”

The short answer? Yes—but it takes intention, not just cuts.

In this episode, we’ll explore:

  • 8 smart ways to reduce your marketing spend without sacrificing results

  • How to prioritize the right marketing activities when the budget gets tight

  • What to do if you’re tempted to ghost your audience or pull back entirely

Looking for more resources? Ready to work together? Start here:

16. Tariffs, Transparency, and Trust: Marketing in Uncertain Times13 May 202500:25:50

With tariffs constantly in the news, uncertainty is rising—not just for business owners, but for the customers they serve. Whether you’re directly impacted or not, your audience is watching how you respond. In this week's episode, we'll be discussing how values-driven businesses can lead with clarity, courage, and transparency when it comes to marketing in uncertain times. We'll cover: - How tariff changes influence marketing—even for service-based brands - What to say (and not say) when customers are nervous - Why proactive messaging builds trust—and silence creates confusion - What it means to market with certainty when others are panicking Whether you’re navigating real price changes or offering peace of mind because your business isn’t affected, this conversation will help you lead with integrity and strengthen customer trust in the process.

Looking for more resources? Ready to work together? Start here:

15. 10 Red Flags to Look for When Hiring a Marketing Strategist06 May 202500:35:35

On today's show, I'll walk through 10 red flags to watch for when you're evaluating marketing strategists, coaches, or agencies. From cookie-cutter approaches to fear-based tactics, we’ll cover what doesn’t belong in your business—and what to look for instead.

Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To book or learn more about Power Hour Coaching, visit https://www.beweirdmarketing.com/power-hour - Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

14. 10 Marketing Strategy Myths That Are Holding Your Business Back29 Apr 202500:35:14

If you feel like your marketing is falling flat—despite doing all the “right” things—then today's show is for you. We’re exposing 10 common marketing myths that keep Christian-owned businesses stuck and showing you what to do instead so you can finally stand out and grow.

Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To book a Power Hour Coaching Session, visit bit.ly/powerhourcoaching - Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

13. How can I stand out from my competitors without lowering my prices?22 Apr 202500:20:30

In a crowded market, it’s easy to feel pressure to cut prices just to stay competitive. But price wars are a race to the bottom—and they’re not the key to attracting your best customers. So, how do you stand out without slashing your rates? On today's show, we'll be discussing: ✅ The real reason customers choose you over the competition ✅ Unique Selling Propositions that go beyond price ✅ Actionable strategies to differentiate your brand and attract premium clients ✅ Why the best businesses don’t compete on price

Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

 

56. The Real Cost of Good Enough Marketing24 Feb 202600:15:50

What if your marketing isn’t broken… it’s just good enough?

In this episode, I’m framing marketing the way a doctor might frame symptoms. There are issues that scream for attention — and then there are the ones you can “live with.”

Low energy. Brain fog. Mild pain. You’re technically fine… but not thriving.

Business works the same way.

Major breakdowns get fixed immediately. But flat launches, slow growth, inconsistent engagement, and AI-generated messaging that no one is refining strategically? Those can linger for years because they’re tolerable.

I share a personal story about a back issue that felt manageable — until upgrading to an adjustable bed base changed everything. I didn’t realize how much “fine” was costing me until I experienced better.

The same is true in marketing.

In this episode, we cover:

  • The difference between broken marketing and capped marketing

  • The symptoms of good enough marketing

  • The hidden cost of flat-but-stable performance

  • Why this stage doesn’t require more effort — it requires better structure

  • What upgrading your marketing foundation actually looks like

This isn’t about burning everything down. It’s about strengthening what’s underneath it.

If your marketing feels steady… but not scalable… this conversation is for you.

Want to keep the conversation going?

  • 🎧 Listen to more episodes of BeWeird Marketing

  • 💡 Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

12. Should AI be your copywriter?15 Apr 202500:23:04

AI-generated content is everywhere—but is it the right choice for your business? Should you let AI handle your copywriting, or is there something irreplaceable about human-crafted messaging? On today's show, we're discussing: ✅ The pros and cons of using AI for copywriting ✅ When AI can help vs. when it can hurt your brand ✅ What businesses should consider before making AI part of their marketing strategy

Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

11. Stop Talking About Yourself! The Power of Customer-Centered Messaging08 Apr 202500:18:19

On today’s show, we're chatting about the importance of customer-centered messaging vs. business-centered messaging and how to practically be more customer-centered in your marketing.

Looking for more resources? Ready to work together? Start here:

- For all things podcast, visit https://higherpurposemarketingstrategy.com/

- To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout

- To learn more about our 12-week coaching program, visit bit.ly/beweirdcoach

- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin

- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/

10. 6 Things You Need to Know About Your Target Market01 Apr 202500:21:01

On today’s show, we're talking about the six types of information you need to know about your target market in order to truly connect with them and increase your leads. 

And I’m answering a listener’s question about how to get leads that are willing to pay her fees.

Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

09. Stop Blending In: Creative Ways to Find Your Unique Selling Proposition25 Mar 202500:22:20

On today’s show, we're discussing how to determine your unique sales proposition (USP) or the one thing you want to be known for most. I'm giving you four key questions that will point you in the right direction.

And I’m answering a listener’s question about how to test their USP to see if it is effective.

Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To schedule your Power Hour Coaching session, visit bit.ly/powerhourcoaching  - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

© My Podcast Data
About usPrivacy Policy