Best Story Wins – Détails, épisodes et analyse

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Best Story Wins

Column Five

Business & Entrepreneuriat

Fréquence : 1 épisode/9j. Total Éps: 136

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands.

Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.

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Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇬🇧 Grande Bretagne - marketing
29/07/2026
#51
🇨🇦 Canada - marketing
17/03/2026
#49
🇬🇧 Grande Bretagne - marketing
02/03/2026
#79
🇨🇦 Canada - marketing
10/01/2026
#77

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://www.linkedin.com/in/saftler/
2 partages
https://www.linkedin.com/in/noahfineart/
2 partages
https://www.linkedin.com/in/meganbrunner/
2 partages

https://www.databricks.com/
3 partages
https://www.midjourney.com/home
1 partage
https://webflow.com/
1 partage

https://github.com/
1 partage

Qualité et score du flux RSS

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Qualité du flux RSS

À améliorer

Score global : 69%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

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Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

What It Takes to Lead Through Change with John Onoda of iQ 360

Épisode 57

jeudi 2 janvier 2025 • Durée 38:22

When the stakes are high, will your brand rise to the challenge—or collapse under the weight of public scrutiny?

In today’s episode of Best Story Wins, we’re going global—literally. Our guest, John Onoda of IQ 360, shares how the strongest brands aren’t just built in boardrooms but forged in the heat of crises and opportunities. With a career spanning iconic companies like Levi Strauss and General Motors, John taps into why communication, adaptability, and brand experience are more critical than ever in businesses.

We also explore IQ 360’s impactful work, from guiding Hawaii through the pandemic to supporting organizations in the aftermath of the Maui fires. Plus, John unpacks how today’s leaders can stay ahead by embracing influencer-driven narratives, workforce challenges, and the AI revolution.

Join us as we discuss:

How to harness the power of influencers to amplify your brand’s story.
Keeping your workforce inspired and aligned during turbulent times.
Why AI and predictive analytics are the ultimate tools for staying ahead.

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The Art of Balancing Creativity and Strategy with Drue Stinnett of HubSpot

Épisode 56

jeudi 19 décembre 2024 • Durée 23:55

Great content doesn’t just inform—it inspires, builds, and connects with an audience on a deeper level. In today’s episode, we’re excited to chat with Drue Stinnett, Senior Content Strategist at HubSpot! Drue walks us through her journey, from navigating the post-college job market to landing her dream role at HubSpot during some challenging times. She shares her approach to content strategy, the unique hurdles of B2B marketing, and how she strikes the perfect balance between quality and quantity in content creation.

We’ll also explore how Drue and her team are using data to take creative risks and launch innovative projects, all while proving that small, agile teams can make a huge impact in marketing.

Join us as we discuss:

HubSpot’s ability to use data to drive content decisions, balancing quality and quantity.
The guidance HubSpot offers to help users effectively implement technologies like AI.
How small, resourceful marketing teams can achieve big impact with innovative strategies.

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Designing Seamless Brand Experiences with Kira Klaas of Later

Épisode 47

jeudi 17 octobre 2024 • Durée 42:57

Great companies don’t just sell products—they leverage their brand to create connections that resonate.

In this episode, we’re thrilled to welcome Kira Klaas, VP of Corporate Marketing at Later, to share her expert insights on how to make those connections truly count. Kira walks us through her strategic approach to aligning content with audience interests, the pivotal role a full-time copywriter plays in creating cohesive messaging, and how embracing diverse perspectives can help leaders overcome personal biases.

Join us as we discuss:

How to align your content with audience interests—authentic connections beat fleeting trends every time!
Kira’s concept of Brand Market Fit
How to create seamless customer experiences at every touchpoint through design.

If you want to dive deeper:

Subscribe to Kira's Substack, On Brand for ongoing expert advice on building a compelling brand narrative.
Explore her course, Brand for Growth-Stage Leaders, to learn how to elevate your brand strategy as your company scales.

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How to Align Sales and Marketing Teams with Travis Keith of J.P. Morgan

Épisode 46

jeudi 10 octobre 2024 • Durée 35:58

“Sales enablement is the bridge between marketing and closing deals."

For this episode of Best Story Wins, we’re joined by Travis Keith, VP of Strategic Client Content at JP Morgan, to explore the essential balance between sales and marketing integration. Travis shares a fresh perspective on uniting sales and marketing through authentic, help-first strategies.

Tune in to hear Travis’ insights on the evolving role of social media in shaping purchasing decisions and how aligning sales and marketing can foster a more cohesive approach, driving meaningful business results.

We also breakdown:

The importance of integrating marketing and sales to ensure teams have the right messaging and assets, bridging historical gaps.
How regular leadership meetings align campaigns and foster teamwork, driving scalable content programs.
Strategies for rethinking workflows and improving resource management to enhance efficiency for large sales teams.

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The Secret to Staying Creative in Fast-Changing Times with Alan Roll of Airtable

Épisode 45

jeudi 3 octobre 2024 • Durée 41:30

The world of content is constantly changing, and only the best marketers can adapt to these evolving trends.

In today’s episode, we’re joined by Alan Roll, Head of Brand Creative at Airtable. Alan’s journey from crafting narratives to leading innovation at Airtable is nothing short of inspiring. In a fast-paced market, he drives brand strategy through experiential content while leading a small but fiercely creative team. Alan reveals how Airtable has evolved in customer perception, gained a competitive edge in collaboration and operations, and shares real-world examples of its impact—along with how customer feedback continually shapes their messaging.We also discuss:

How a lean, multifunctional team structure can drive collaboration and deliver impactful content
The AI benefits for productivity and accuracy, but the value of human creativity is irreplaceable
How shifting to a holistic brand approach can create a cohesive brand experience

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From UFC to B2B Saas — Lessons in Branding with Radu Ranga of C1

Épisode 44

jeudi 26 septembre 2024 • Durée 50:50

The differentiation of the brand and the owning of the brand comes by making sure everything is aligned.

In this episode, we are joined by Radu Ranga, Senior Director, Brand Creative at C1. He discusses how his creative journey—from agency life to his pivotal role in branding for UFC and C1—has shaped his approach to branding and marketing. Radu shares insights on how to align visual identity with core messaging, the importance of understanding the emotional and rational sides of brand decisions, and the risks that paid off in his career.

Listeners will learn:

How to align brand messaging across product, marketing, and sales teams
Effective risk-taking in creative projects and how to mitigate failure
Practical tips for bridging the gap between design and strategy in branding

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What Makes Creativity Human with Christopher Clarke of Intuit

Épisode 43

jeudi 19 septembre 2024 • Durée 57:03

Is your brand talking at people, or with them?

In this episode, we dive deep into the mind of Christopher “Toph” Clarke, Executive Creative Director at Intuit, the brand behind TurboTax. From his journey in creative leadership to teaching the next generation of advertising talent at ONE School, Toph shares insights into how brands can stay relevant by connecting with real people.
We will explore how personal stories, cultural immersion, and the power of authenticity can transform a business—and a career.

Listeners will learn:

How brands can go beyond traditional advertising by embedding themselves in local communities.
Why teaching not only empowers others but also sharpens your own skills as a leader and creative professional.
The impact of leveraging personal narratives in creating emotional connections with audiences.

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Redefining What It Means to Be Rich with Gretchen Leslie of IWT

Épisode 42

jeudi 12 septembre 2024 • Durée 48:08

What does being rich mean to you? Is it just hitting a number?

In this episode we are joined by Gretchen Leslie, President at I Will Teach You To Be Rich, as she shares how she and her team are empowering people to become rich, whatever that means to each individual. Gretchen talks about her hands-on approach to brand storytelling, the challenges of SEO in a volatile market, and the evolution from meticulous content creation to streamlined success.

We also discuss:

How overcoming apathy by promoting confidence and joy instead of guilt and shame can lead to more successful brands.
The importance of finding a balance between financial management and personal fulfillment to become truly rich.
How developing brand and style guides enhances efficiency in content production.

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How to Fuse Data and Empathy to Win with Dorian Stewart of Federato

Épisode 41

jeudi 5 septembre 2024 • Durée 30:14

Branding isn’t about your appearance to your audience — it’s about the experience you cultivate for your audience.

This week, we’re joined by Dorian Stewart, Director of Demand Generation at Federato, to discuss his philosophy on fusing empathy for the end user with smart data to create impactful content that not only communicates, but resonates.

We also discuss:

How to balance maintaining a unified brand with the constant need for speed and experimentation.
Emerging trends in influencer marketing and in-person experiences in the B2B space.
Why focusing on customer stories and solutions is often more effective than discussing product features.

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Humanizing AI in B2B Marketing with Joe Lazer of A.Team

Épisode 40

jeudi 29 août 2024 • Durée 37:25

Great innovations come from great teams working together, doing more than they could individually.

And, to achieve this, companies first need to understand the problem they are trying to solve.

In this episode, we are joined by Joe Lazer, the fractional Head of Marketing at A.Team, a company revolutionizing how organizations build teams by leveraging AI. Joe shares insights into the tools developed at A.Team (Team Formation AI), the importance of brand storytelling in B2B marketing, and the emerging trend of internal evangelists as key drivers of brand and performance.

Listeners will learn:

The critical role of brand storytelling in building meaningful connections with audiences, even in the face of increasing AI-driven content production.
Why cultivating strong internal voices within a company can deliver outsized impacts on both brand recognition and sales.
The future of B2B marketing, with a shift toward more personalized, creator-led engagement strategies.

Check out Joe’s book The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You, his newsletter on LinkedIn, and make sure to follow him for more B2B content.

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