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Generative Engine Optimization Basics
26 oct. 2026
00:54:35
What actually moves the needle in Generative Engine Optimization, and which GEO tactics are getting more attention than they deserve?
Matthew Bertram sits down with Ross Hudgens, founder of Siege Media and author of a new book on Generative Engine Optimization, to separate emerging GEO best practices from tactics that still lack convincing evidence.
Ross explains why third-party consensus may be one of the biggest differences between traditional SEO and GEO. Instead of simply declaring your company the "best," brands need other trusted sources, reviews, communities, publications, influencers, and customers consistently reinforcing what the brand is actually known for.
They break down why reviews have become such an important GEO lever, how PR and awards contribute to trust, where Reddit and community management fit into the strategy, and why YouTube and influencer content can create another layer of third-party validation.
The conversation also tackles schema, LLMs.txt, social signals, advertising, attribution, and the challenge smaller brands face when competing against companies with much larger budgets. Ross argues that the answer isn't trying to become the best at everything. It's defining where your brand genuinely wins, building authority around that position, and expanding from there.
• defining GEO as influencing large language models and how it overlaps with SEO • why “best overall” language backfires without third-party consensus • third-party mentions as a core GEO lever, including listicles and citations • using PR, awards, and homepage proof as CRO that also helps AI trust • realistic expectations for schema markup and llms.txt files • building a review engine: volume, responses, fake review flags, and multi-platform strategy • community management on Reddit and reputation management as future-proof framing • how paid ads can create indirect lift through brand and click behavior • why YouTube influencer reviews and short-form clips matter for discovery • competing as a smaller brand through sharper positioning instead of broad category claims • attribution approaches: self-reported form fields, re-bucketing direct traffic, and behavior patterns
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
AI visibility isn't just an SEO problem. It's becoming a brand-wide challenge involving search, PR, social media, video, reviews, authorship, technical structure, and the consistency of everything published about your company online.
Matthew Bertram sits down with Lior Eldan, co-founder of Moburst, to explore how brands are approaching GEO and AEO as large language models become a bigger part of the discovery and recommendation process.
Lior shares lessons from Moburst's early work in App Store Optimization, where download velocity and paid acquisition can directly influence organic app visibility, before explaining how that experience connects to today's AI search environment.
They explore why data hygiene is becoming more important as AI systems synthesize information from across a brand's digital footprint, how enterprise brands are measuring personalized LLM results, and why PR, structured content, video, podcasts, social media, schema, and other signals need to work together.
The conversation also dives into fan-out queries, author authority, AI information pages, attribution, server-log analysis, and what it means when an LLM appears to use your information without actually citing your brand.
• How ASO rankings work through historic downloads and download velocity • Why paid acquisition often jumpstarts organic App Store visibility • Where paid media can inform SEO through faster keyword and audience feedback • Why data hygiene and consistency matter more in an AI answer world • How enterprises approach GEO and AEO for category leadership and reputation • Use cases beyond marketing like investor perception and public narrative campaigns • How personalization changes what clients see in ChatGPT and other LLMs • Practical tactics like schema, llms.txt, FAQs, video, podcasts, and social proof • Fan-out queries as a clue to what LLMs are really searching • Signals to watch when AI uses your content without citing you
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
SEO is entering another frontier, and some of the strategies that built rankings over the last decade aren't enough to build visibility in AI search.
Matthew Bertram sits down with Leo Poitevin to explore where traditional SEO overlaps with AI visibility and where the playbook is starting to diverge. They dig into third-party listicles, online consensus, backlinks, outreach, brand authority, and why the sources talking about your company may become just as important as what's published on your own website.
Leo also shares strategies for competing against larger brands when you don't have their authority or budget, including finding overlooked bottom-funnel opportunities, moving faster on emerging searches, and using data to identify opportunities before competitors.
The conversation also tackles one of the biggest measurement changes facing SEO teams: moving beyond traffic and clicks toward leads, revenue, branded search, and actual business impact. They close by exploring how SEO differs across international markets and how businesses should approach multilingual websites without creating unnecessary complexity.
• rebrand update and why Chiang Mai remains an SEO hub • why AI search is structurally different from classic search engines • listicles and third-party consensus as a key driver of AI visibility • outreach that lasts, including broken link opportunities and fast link reclamation • black hat lessons from affiliate SEO and why many tricks fade over time • negative SEO threats like DMCA flooding and DDoS in certain niches • underdog strategies using brand terms, alternatives, vs pages, and Google Trends • shifting reporting from clicks to analytics, leads, revenue, and brand search growth • international SEO differences across markets and competition levels • multilingual SEO setups that stay maintainable with simpler implementations
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
The customer journey isn't a straight line anymore, and last-click attribution may be giving marketers the wrong picture of what's actually driving revenue.
Matthew Bertram sits down with Carol Larson of Marketstorm to explore how AI, changing buyer behavior, fragmented platforms, and longer decision cycles are reshaping digital marketing. They break down Google's "messy middle," the difference between creating influence and capturing existing demand, and why the channel that gets the final click shouldn't automatically get all the credit.
Carol shares insights from tracking longer customer journeys, including why marketers may need much longer attribution windows and why constantly changing campaigns can interrupt the learning that makes advertising more effective. They also discuss behavioral targeting, ad fatigue, creative consistency, entity SEO, and how AI Overviews are changing the way brands need to think about search visibility.
The conversation ultimately comes back to a bigger shift: marketers need to understand how people actually discover, research, remember, and choose brands across the entire journey, not just what happened immediately before the conversion.
• why “ditch the last click” matters more now than in 2015 • entity consistency across website, profiles, aggregators, and forums to prevent AI confusion • the customer journey collapsing into streaming, scrolling, searching, and shopping • influence layer versus demand capture layer and why Google is the cashier • cleaner data, UTMs, and CRM linkage to defend SEO and marketing spend • long-tail decision timelines and why 30-day lookbacks miss the real story • using moving averages to report marketing performance on the right horizon • mid-funnel creative that explains the why, not just the logo • why constant ad refresh can reset learning and raise costs • persona targeting versus behavioral targeting and where waste shows up • AI Overviews and conversational search pushing SEO toward “thoughts,” not keywords
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Using AI is one thing. Building an entire system around it is another.
Matthew Bertram sits down with returning guest Richard Valentine and Hector Herrera for a deep technical conversation about how AI power users are moving beyond individual prompts and building their own AI architecture, specialized agent teams, memory systems, workflows, and internal infrastructure.
They explore model drift, token management, specialized AI teams, scheduled learning, memory decay, human approval systems, and why AI shouldn't necessarily remember everything. The conversation also goes inside the challenge of transforming an organization from having a handful of AI power users to becoming truly AI-first.
The discussion then turns to privacy, on-premise AI, security, credential management, deepfakes, impersonation, and the growing importance of controlling the infrastructure businesses increasingly depend on. Finally, they bring it back to marketing and SEO, exploring how AI systems can connect Search Console, analytics, trends, and other data sources to create feedback loops that continuously adapt marketing decisions to what audiences are actually doing.
• rebrand updates and why we’re building a broader SEO and AI community resource • why Claude can get “nitpicky” and how model behavior changes break workflows • token management, subagent sprawl, and rules for routing tasks to the right model • Hector’s “teams” approach with doctrines, routing, scheduled learning, and change logs • memory decay, relevance scoring, and crystallization for keeping knowledge accurate over time • AI-first adoption inside organizations, consistency across tools, and reducing “islands” of usage • personas in Slack and email assistants, including permissioned execution and critical-system guardrails • on-prem and private setups for regulated industries, resilience, and avoiding vendor lock-in • security protocols like redaction, vaulting secrets, daily scrubs, and minimizing human error • deepfakes, propaganda, impersonation risk, and why EEAT signals matter more than ever please leave an honest review, uh, how we're doing.
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
SEO strategies that worked five years ago may actually be holding brands back today. Matthew Bertram sits down with Calum Kennard, Head of Sales at ClickSlice, to explore how Google and AI search are changing what it takes to earn visibility, trust, and conversions online.
They break down stale and duplicate content, authorship and entity signals, information gain, topical authority, and why e-commerce brands may be better served focusing SEO efforts on category and collection pages rather than individual product pages. They also explore the difference between making a website GEO-friendly and actually optimizing for AI search, along with the growing attribution challenge as buyers increasingly research brands through ChatGPT, AI Overviews, social platforms, and other channels.
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
When ChatGPT Picks Winners, Who Counts As An Expert
13 sept. 2026
00:41:39
AI search is changing what it means to build visibility online. Matthew Bertram sits down with Matt Emgi to explore the evolving relationship between SEO, AEO, and LLM visibility, including why authority, entity associations, consensus signals, and brand presence are becoming increasingly important.
They break down digital PR, original research, Reddit marketing, link building, attribution, automation, and the strategies SaaS and B2B companies can use to turn search visibility into measurable business growth.
• separating SEO and AEO budgets without losing the core strategy • treating LLMs as a new layer, not a replacement for SEO • building entity associations and clean categorization signals • leaning into E-E-A-T, authorship, and third-party verification • using “consensus” across relevant publications to reduce risk • choosing visibility targets with AI citation data, not vibes • avoiding Reddit astroturfing and focusing on real community building • tracking the full funnel with attribution, CRO, and CRM visibility • earning durable links through original research and credible PR • building partnerships that create co-citations and a digital trail • adding guardrails to automation and agentic workflows • SaaS actions that prioritize best leads and lifetime value
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
We talk with Karen Tiber Leland about how AI search changes personal branding, rebranding, and what it takes to stay findable when machines summarize the internet for your customers. We break down how to pick a canonical name, reduce mixed signals across channels, and decide whether you need a full rebrand or a focused re-up.
• Choosing one canonical form of your name and using it everywhere to reduce identity collision • Buying the right domain and cleaning up scattered online data for better AI and Google understanding • Defining rebrand versus re-up and spotting the different ways brands drift • Cutting noise in messaging so AI can classify your expertise with confidence • Why specialization is coming back and why “everybody” is not a target market • How executive branding impacts trust for investors, clients, and employees • Handling public criticism as a leader and planning for the crisis continuum • Brand refresh pressure points for new brands versus legacy companies that feel behind • Industries most disrupted by AI and how service firms can adapt without losing trust • Disclosing how you use AI and keeping humans in the loop for quality and accountability • The micro changes worth watching, including pricing transparency and AI-driven discoverability • Where to find Karen, including KarenLeland.com and SterlingMarketingGroup.com and her book Brand Mapping Strategy
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, protect lead quality, and build landing pages that help Google Ads learn what “good” actually looks like.
• goal-first thinking for Google Ads and paid social automation • common conversion tracking mistakes that burn budget • building multiple personas and matching each to the right channel • avoiding spam traffic on Display and filtering low-quality leads • why gradual budget changes beat turning campaigns on and off • budget planning using CPC estimates and minimum lead volume • lead scoring methods that feed better data back to ad platforms • landing pages as single-purpose conversion tools with cleaner tracking • funnel strategy beyond one-shot high-intent clicks
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
AI watermarking and AI search make third-party trust the new battleground for SEO and brand visibility. Host, Matthew Bertram, talks with Austin Holmes about how digital PR, reviews, and consistent profiles can turn your business into the default recommendation.
• why off-page SEO and third-party citations carry outsized weight in AI-driven search • how Claude watermarking and AI content detection push brands toward real human signals • building entity authority with uniform bios, consistent messaging, and credible media mentions • the truth about PR ROI, backlink quality, and why cheap link volume can hurt • earned media basics that get missed, including speed to lead and showing up prepared • real outcomes from PR consistency, from investor leads to acquisitions to recurring TV spots
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We dig into how podcasting, digital PR, and SEO now reinforce each other, especially as AI search tools pull answers from trusted third-party sources. We also share practical ways to turn press and interviews into long-term visibility while staying grounded when attention brings criticism.
• why early podcasting works as a relationship builder and business flywheel • how press placements create credibility and authoritative backlinks • what “AI visibility” means for brands in ChatGPT style search • ways to repurpose podcast interviews into clips, blogs, email, YouTube, and niche groups • how to respond to bad reviews and shift the narrative without spiraling • why PR agencies and SEO agencies should collaborate for durable results • how to build a visibility roadmap through messaging, visuals, and personal brand consistency • common media pitching mistakes, especially generic AI written outreach without research • how a print on demand magazine can still be a smart networking channel
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We get brutally honest about why traffic is a vanity metric and how SEO only earns budget when it ties to real business outcomes. We lay out the data and reporting foundation you need to walk into the C-suite with confidence, even when attribution is messy and timelines are long.
• separating vanity metrics from revenue-driving KPIs • building the business case for SEO with CFO-ready numbers • fixing data quality in Google Analytics and conversion tracking • enforcing CRM hygiene so leads can become pipeline and revenue • choosing KPIs for lead generation vs ecommerce models • setting expectations with leading vs lagging indicators for SEO • funding the messy middle and mapping the full buying funnel • aligning sales and marketing to improve lead quality and content
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
Join us for a special episode hosted by Geoff Campbell who is standing in for Matt Bertram, we focus on the part of marketing most teams ignore: turning existing traffic into real phone calls, form fills, and sales. We break down a simple conversion framework, why dynamic website messaging works, and how to think about proof, positioning, and AI search as buyer behavior changes.
• traffic times conversion rate equals customers as the core lens for SEO and CRO • treating an agency website as proof of competence and a trust signal • the “practice what you preach” mistake that costs agencies better clients • the reality of wearing every hat and why teams and cash flow matter • productizing a service into SaaS by solving our own lead generation problem • fixing the “blocked toilet” problem before buying more traffic • answering four questions fast: who you are, what you do, why choose you, how to contact you • using dynamic messaging by time, intent, and customer situation to lift conversions • adding specials, testimonials, video, and clear calls to action without clutter • building attribution with codes and tracking to learn what really drives leads • scaling SaaS with proof first, then outbound, ads, and partner channels • narrowing the ICP to high-traffic, lead-driven, high-value businesses • using design and presuasion to match the buyer you want • simplifying pages like a movie teaser so skimmers become readers • watching AI search emerge as a new visibility layer on top of SEO
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We talk through what “AI visibility” really means and why marketers are racing ahead of the data, even as consumer behavior shifts toward AI search and AI assistants. We connect SEO fundamentals to GEO and agentic commerce so you can take practical steps instead of getting stuck in paralysis.
• AI visibility tools and why the industry lacks a baseline standard • How context and personalization change AI search results • Why LLM analytics is immature and often modelled on simulations • The importance of data hygiene when AI tools disagree • How AI assistants compress the customer journey into one surface • Google AI Mode, AI Overviews, and why SEO still matters • Agentic commerce and what it means when AI buys for people • Simple starting steps like tracking, schema, and product feed readiness • Avoiding low-value AI-generated content and focusing on usefulness
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We talk about the real shift happening as AI moves from chatbot to teammate, and why persistent memory is the make or break layer for useful automation. We dig into governance, data hygiene, and practical workflow design so AI output gets better over time instead of turning into expensive noise.
• moving the show toward YouTube and a more educational format • why memory matters when AI becomes a partner or agent • how regulated industry thinking exposes weak spots in business data • crystallization theory and remembering the path to the answer • coding agents, vibe coding, planning, and scaling constraints like throughput • governance basics including permissions, API calls, token usage, and QAQC • hallucinations as a human and data problem more than a model problem • using decay and forgetting to make memory useful • the agency paradox of standardized delivery with client specific outputs • domain expertise plus AI fluency as the new competitive advantage
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We reconnect with Chris Burres to talk about the real mechanics of podcast marketing, brand legacy, and why consistency beats quick wins when you are trying to earn attention. We also zoom out into AI governance and longevity, from building AI-native workflows to the accelerating science behind ESS60 and “longevity escape velocity.”
• the origin story behind EWR and what a rebrand really costs • podcast cadence as a growth strategy and a team alignment tool • why interviews build relationships and distribution faster than solo shows • what it can cost to buy a premium podcast appearance and when it pays off • AI governance basics for regulated industries and privacy risk • building an AI-first company with workflows, access and accountability • longevity escape velocity and why medical knowledge is accelerating • ESS60, mitochondria, oxidative stress and why users report focus plus sleep
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
We get real about what AI search changes and what it does not, then map SEO back to fundamentals like attribution, buyer intent, and revenue. We also share how agency teams can use agent workflows and governance to move faster without turning the business into chaos. • Matt’s return, agency ownership changes, and why the timing matters • Cameron’s path from engineering to SEO through referrals and Google Business Profile wins • AI search as a conversation starter with CEOs while fundamentals stay critical • Why brand traffic and last-click attribution mislead decision makers • Cutting low-value traffic through pruning to drive more calls and leads • Agent harness basics using folders, instructions, APIs, and automation • Getting teams into IDE workflows, avoiding chat-only memory limits, and protecting .env keys • Data privacy for regulated industries, self-hosted models, and AI governance policies
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
In this episode of the Best SEO Podcast, hosted by Matthew Bertram, Zara Carbonell joins the show to talk about why AI makes content more important, not less, and how real trust now comes from human context and clear communication. We share practical ways to use AI to analyze performance, sharpen your personal brand, and reach buyers where they already spend attention.
• AI as a tool that frees humans from repetitive marketing ops • The creative side and analytical side of marketing and where AI fits • Why in-person connection and “less curated” content feels more real • The growing trust problem with synthetic media and fake virality • Personal branding as unavoidable for employees and businesses • Using AI to analyze your posts for patterns in engagement and reshares • Studying influencer content with AI to learn timing, structure, and hooks • Helping traditional businesses see the revenue upside of social media
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We map the shift from chat-based AI to real agentic systems that can run workflows, manage memory, and publish results without constant human babysitting. We break down how to design AI agents like jobs so they stay grounded, cost-controlled, and useful for marketing, SEO, and software work.
• tiering AI use from assistance to automation to full agents with memory and tools • writing a clear job description with input, process, and output formats • building an SEO research agent that generates briefs and scores novelty • grounding agents with state, scripts, and tight context management to cut errors and token waste • why models ignore guardrails and how system design fixes repeat failures • plan mode tradeoffs and where to focus review time: planning, code, or tests • orchestration patterns like dispatchers, specialist sub-agents, and clean bridges between systems • security and scalability realities for enterprise-ready software built with agents
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We talk with Lynn Ward about why marketing is shifting from search and retrieve to solve my problem, and why speed is becoming the moat for agencies and clients alike. We break down what AI-first agencies are building right now to protect conversions, reduce bottlenecks, and stay visible as web traffic and SEO change.
• search behavior shifting as ChatGPT and other LLMs absorb intent • speed as the new moat for agencies and operators • why agency pricing based on headcount starts to fail • practical case studies like instant quoting and support automation • building a data room as the foundation for AI systems • using AI chatbots to capture real customer questions and drive content • data governance, privacy, and shadow AI risks inside companies • how we use ChatGPT, Gemini, Claude, and Perplexity differently • lead gen fading while brand building and microinfluencer content rise • YouTube Shorts as a visibility lever for LLM citations
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
Matthew Bertram sits down with David Albert of CRO Metrics to unpack what is actually changing across SEO, AEO, GEO, LLM visibility, and the modern stack as tools like Claude Code make custom apps and automations feel effortless.
• the shift from bloated martech stacks to custom AI middleware and small internal apps • why compliance, governance, and shadow AI access are now daily marketing risks • using guardrails and shared boilerplates to democratize internal tool building • turning years of experiment data into RAG search and predictive CRO scoring • how SEO, AI visibility, and paid traffic performance depend on on-site conversion work • practical signs a site needs CRO even when the ask is “more leads” • a modern definition of CRO built on statistical validation and incrementality • starter tools and simple first tests like headlines, CTAs, trust signals, and form friction
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We trace the fast shift from link-based search to AI-generated answers and show how that change reshapes content, measurement, and strategy. Connor Kimball of Cairrot shares data on LLM traffic surges, concrete AEO tactics, and how unified analytics reveals brand lift beyond referral clicks.
• AI search replacing link lists with answers • AEO as the method, LLM visibility as the metric • Informational traffic down, transactional content up • Comparison and battle-card pages driving citations • GA4 and GSC integration for unified insights • Measuring halo effects across direct and organic • E‑E‑A‑T signals across site and profiles • Partner ecosystems and regulated-industry expertise • From LLM visibility to multimodal AI visibility • Agents and automated reporting speeding decisions
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We dive into how AI is reshaping marketing law and what agencies can do today to protect work, clients, and brand trust. Sharon Toerek shares a practical playbook for policies, contracts, and IP strategy while courts and states sort out the rules.
• AI ownership and liability questions for agencies • Copyright cases on training data and outputs • State patchwork versus federal pressure on AI rules • Practical guardrails and written AI policies • Contract terms for AI use, warranties, and indemnities • Insurance stack realities and cyber coverage gaps • SEO, watermarks, and useful AI content • IP triangle: trademarks, copyrights, trade secrets • Attribution limits and proving substantial similarity • Authenticity, disclosure, and consumer trust • Refreshing contracts and policies more often
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We cut through AI hype to show what actually scales: disciplined ops, brand-led content, and a practical framework for awareness, nurturing, and trust. Eric Huberman shares Hawk Media’s scaling lessons, where AI helps, where it hurts, and how to build a moat in a noisy market.
• LLM shifts to persona-first, Q&A-led visibility • AI as acceleration, not strategy replacement • Hiring and tooling only with clear business cases • Lean tech stack choices that reduce complexity • Brand as the moat in a copycat software world • Branded entertainment and YouTube as growth engines • Limits of synthetic audiences and AI-looking creative • Deepfakes, eroding trust, and authentic messaging • The Hawk Method: awareness, nurturing, trust • Channels that scale for B2B and B2C performance
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We push past rankings and traffic to map the real skills SEOs need to influence AI answers. Duane Forrester explains the machine layer, vector embeddings, semantic density, and why structured data is a must if you want reliable retrieval.
• AI reshapes marketing and elevates SEO’s role across the business • Good SEO foundations as the prerequisite for AI performance • Writing for chunks with high semantic density • Structured data and entity clarity to validate facts • Vector embeddings as the new alignment target • KPIs beyond rankings: retrieval confidence and zero‑click presence • Why LLMs.txt lacks adoption and what matters instead • Practical tracking of AI answers and trend analysis • The gap between search engines and LLM information retrieval • Learning paths to keep pace with faster platform updates
More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We unpack how search is changing as LLMs reshape discovery and why revenue, not rankings, should anchor your strategy. Corey Morris joins Matt to map a practical path: entity clarity, brand differentiation, GA4 fixes, and forward-looking KPIs that speak C-suite.
• shifting from keyword rankings to revenue KPIs • LLM visibility layered on modern SEO foundations • entity clarity, consistent data, and brand trust • quality content over AI slop with lived expertise • GA4 configuration and custom attribution • dashboards that follow dollars not vanity metrics • podcasts and thought leadership as ROI channels • forecasting, risk assumptions, and boardroom language
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We unpack how AI finally lets marketers count what matters, why attribution is broken across platforms, and how to use behavioral insight and benchmarking to choose better bets. We share a simple playbook: listen in niche communities, test in organic, scale what pops, and measure outcomes not vanity.
• AI compressing the cost of data integration and analysis • Platform bias, privacy limits and pixel gaps in attribution • Traffic down, leads up as signal quality improves • Behavioral personas outperforming demographic personas • Niche communities seeding mainstream trends with delay • Organic as a testbed to inform paid investments • Benchmarking growth against the category, not just yourself • Operational discipline for clean data and controlled spend • Directional signals over false precision to act faster
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We unpack how search is shifting from blue links to AI-driven answers and why clean data, focused positioning, and public citations now decide who gets recommended. Solomon Timothy joins us to share practical frameworks for AEO, prompt mapping, and measurable AI visibility.
• why prompts replace keywords across the funnel • how to make content machine-readable with schema and FAQs • why entity clarity and niche focus boost trust • media, podcasts, YouTube, and press as authority signals • differences between AI Overviews, ChatGPT, and Perplexity • tracking prompts, mentions, and reverse engineering citations • fixing iframes and technical blockers to visibility • building internal tools while the market matures • what to measure before and after AI visibility work • practical wins for local and niche brands
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
Matthew Bertram sits down with Krešimir Ćorluka. We argue that SEO isn’t dying; bad SEO is. Fundamentals still drive wins while LLMs change how answers surface, making complete, original content and smart strategy more valuable than ever.
• fundamentals over fads as LLMs shift discovery • why pages beyond top ten fuel LLM citations • customer journey, CRO, PR, and dev fluency as real leverage • global markets with lower competition and faster output • enterprise constraints, silos, and when to say no • partnerships over one‑stop shops to deliver depth • personalization pitfalls in tracking and sane KPI alignment • future of agents, multimodal search, and offline attention
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
Matthew Bertram sits down with Dmitrii Kustov. We dig into how AI reshapes SEO work, why trust beats volume, and how remote teams stay tight without an office. A candid case study shows how hyperlocal signals and first‑party data restored rankings after a brutal update.
• AI as a tool, not a crutch • Remote hiring across time zones and roles • SOPs, status norms, and redundancy for coverage • Quarterly meetups to rebuild culture and speed • Recharge days to protect quality and focus • Hyperlocal content signals that prove real experience • First‑party data for authority and user value • Why volume alone triggered losses after updates • Human oversight for AI, from prompts to QA • Shifts in agency models, pricing, and “done with you” • LLMs, walled gardens, and non‑indexed citations • User needs over algorithm myths as the guiding lens
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We dig into why traffic is fragmenting, why single-channel expertise won’t cut it, and how expert generalists, stronger offers, and brand strategy are now the true growth levers. We share a practical path from productized “done-for-you” to higher-margin “done-with-you,” plus frameworks for attribution, remote team performance, and human-in-the-loop AI.
• AI-driven traffic shifts and platform changes • Generalists with deep skills as the new edge • Offers, positioning, and CRO over channel tricks • Human-in-the-loop standards to avoid AI slop • Done-with-you consulting to expand TAM and margin • Retainers, value pricing, and capacity planning • Attribution redesign and qualification signals • Objectives, metrics, KPIs, and NPS for retention
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We unpack how AI turns Google reviews into real revenue by cutting leakage, lifting ad performance, and converting bottom-of-funnel readers with responses that actually inform and persuade. George Swetlitz of Right Response AI shares agentic workflows, CRM-powered personalization, and a playbook for multi-location growth.
• Reviews as the true bottom of the funnel • Leakage defined and how to stop it • Personalizing review requests from CRM data • Reducing friction with prompts and draft assistance • Building a marketing fact library for replies • Agentic flows and narrow prompts for quality • Compliance checks for sensitive information • Case study from a 100‑location brand • Why more people read reviews than websites • Bringing website-level detail into review responses
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
Why You Need Human Oversight For AI-Based Marketing With Anthony Chiaravallo
29 déc. 2025
00:42:37
We unpack how AI reshapes performance marketing and why strategy, clean data, and human oversight matter more than ever. We share a full-funnel, dayparted approach for B2B, show what creative works now, and outline fixes that quickly lift ROAS.
• AI tools accelerating media operations while requiring human strategy • Risks of automation with bad data and weak tracking • Buyer shifts beyond Google and the rise of YouTube, TikTok, CTV and podcasts • Dayparted omnichannel plan from commute to desktop to couch • Short-form video and UGC outperforming static creative • Full-funnel investment timelines and influenced revenue measurement • Cleaning fragmented data and feeding CRM segments back into media • Common account fixes including target CPA, remarketing and limiting AI expansion • How to audit paid media and set realistic expectations
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We explore how to align sales, marketing, and operations so growth becomes predictable, not chaotic. Luis Baez shares practical frameworks to productize services, unify data, and raise conversion rates in a world where buyers consult AI before they call you.
• breaking silos between sales, marketing and ops • why unified data beats dueling spreadsheets • shifting websites to knowledge bases for LLM era • productizing services into a signature method • pricing to outcomes and standardizing delivery • sprinting to validate offers before scaling • improving microconversions across the funnel • practical tech stack and revenue intelligence tools • managing AI anxiety and proving value with quick wins • human connection as a competitive advantage
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
LLM Visibility Meets E‑Commerce Email With Nikita Vakhrushev
15 déc. 2025
00:40:57
We explore how buying decisions now pivot inside large language models and why e‑commerce brands must earn trust through proof, consistency, and email systems that never sleep. Nikita shares practical frameworks for list growth, deliverability, and flows that convert.
• LLM visibility as a new trust signal • Post‑discovery research inside ChatGPT • Rising skepticism and the need for social proof • E‑commerce maturity from hacks to systems • Small brands out‑innovating slower incumbents • Case study of at‑home aligners capturing demand • Building an email list with pop‑ups and content • Essential automations across the customer journey • Deliverability safeguards and sunsetting strategy
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
Guardrails For Your Online Brand With Paige Donnell
08 déc. 2025
00:59:33
We explore how digital PR, entity SEO, and shifting social algorithms shape reputation, discovery, and trust. Paige Donald explains why coherent signals across platforms now drive both reporter interest and AI overviews, and how to play the long game without chasing vanity metrics.
• personal speech risk and employer brand alignment • entity identity across profiles and the knowledge graph • echo chambers, LinkedIn’s niche pivot, and Reddit research • newsjacking with intent vs vanity metrics • LLM visibility, AI overviews, and third‑party authority • long‑game PR, reporter relationships, and useful measurement • analytics gaps and mapping content to real demand • trust recession and multi‑channel credibility • media training for executives and scalable video content • agile startups outpacing legacy brands online
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
From Podcasting To AI: Building Real Audiences That Convert With Chris Krimitsos
01 déc. 2025
00:52:36
Matthew Bertram and Chris Krimitsos dive into how creators and brands can grow faster together amid an AI content surge, with real case studies from Podfest and beyond. We map a practical playbook: entity SEO, the 7-11-4 rule, a clip-first workflow, and partnership models that beat CPMs.
• creator economy trends and the shift to video • long form for trust, shorts for discovery • entity SEO, consistent handles and domains • the 7-11-4 rule for brand familiarity • platform economics with YouTube as home base • partnership deals beyond CPMs and MGs • measuring hidden ROI and affiliate leakage • NIL, rights and repurposing content • brand control vs creator authenticity • B2B adoption steps, timelines and tests
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
How To Use AI Without Getting Deindexed With Jon Gillham
24 nov. 2025
00:46:02
Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words.
• Rebrand context and why AI integrity matters • Study showing AI overviews citing AI content • Risks of synthetic data and value of human signals • School and workplace guardrails for AI use • Google’s stance on helpful content vs scaled abuse • Penalty patterns, core updates, and indexing lags • Plagiarism trends, fair use thresholds, and QA checks • LLM visibility strategy and entity consolidation • Editorial workflows to detect copy‑paste AI • Actionable playbook for responsible AI adoption
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue.
• rebrand to Best SEO Podcast and new AI-derived book • why LLMs matter for analysis, decks, and feedback • custom GPTs tuned with domain knowledge • building automations in n8n, Make, ClickUp, and HighLevel • human in the loop as the quality guardrail • data enrichment with RB2B and Clay for true personalization • marketing, RevOps, and agent orchestration converge • LLM visibility certification and next steps
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
Building An AI Layer For B2B Commerce And Search With Rob Neumann
10 nov. 2025
01:00:09
Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first.
• unifying brand, author, and entity signals for clarity • why every business needs an e-commerce path • findability before conversion and product page SEO • persona-based descriptions with private LLMs • PIM/DAM as the enrichment layer above ERP • AI search for exact matches and smart substitutes • channel-aware inventory and safety stock reduction • SKU and vendor normalization for white label margin • CAD, specs, and E‑E‑A‑T for trust and rankings • email fatigue, SMS prompts, and postcard nudges • urgency of the LLM land grab and authority hardening
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
AI-First Marketing For A Legacy Industry With Renaud Delaquis
03 nov. 2025
00:48:57
We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand.
• AI scheduling reduces travel time and increases daily lessons • Local marketing at scale through AI-powered research and print assets • Measuring lift via brand queries, CTR, utilization, and 10th-grade share • Nine test markets to validate and replicate winning tactics • Recruiting treated as marketing, led by clear personas • Retired educators deliver better training and higher lesson counts • Partnerships with online course leaders instead of head-to-head SEO • Focus on physical-service moat and first-principles metrics • Practical AI use: small daily wins over big-bang changes
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
Visibility Beats Visits: Rethinking Marketing For The LLM Era With Lindsay Halsey
27 oct. 2025
00:39:29
We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps.
• shift from sessions to visibility and share of voice • client education using visuals and live data reviews • GA4 custom channel for AI tool referrals • AI overview tracking and imperfect but useful signals • LLMs.txt and crawl access considerations • content that shows human expertise and authorship • aligning CTAs to intent to boost conversions • redistributing effort from top-of-funnel to mid-funnel • omnichannel support including paid social and PR • audience research and journey mapping to guide strategy • practical plan: what, why, how, when cadence
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
LLM Traffic, Real Attribution, Real Results With Brie Anderson
20 oct. 2025
01:05:36
Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions.
• LLM referrals as high-intent visits • GA4 source/medium over fragile channel groupings • First user vs session vs model-based views in GA4 • UA to GA4 shift, privacy and event-based data • SEO vs CRO alignment and KPI clarity • Tracking plans, UTM standards, and maintenance • Search Console vs GA4 roles and gaps
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
From SEO to Reputation: Owning the LLM Era With Ross Barefoot
13 oct. 2025
01:12:53
We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication.
• LLMs as a new gatekeeper layer and why fundamentals still matter • EEAT with real experience, proof, and long‑form content • Reputation first: reviews beyond Google and social mentions • Pruning thin and off‑topic content to clarify entity • RAG, freshness, and Google’s role in retrieval • Hidden gems: surfacing forums and long‑tail answers • Merchant Center and local search as stable channels • Measurement gaps, anonymized referrers, and log insights • Social’s rising weight in brand visibility • Client education, budgets, and communication systems
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic.
• Why Engagement Beats Follower Count • How UGC Lowers Ad Costs and Fuels SEO • Briefs, Rights, and Whitelisting Best Practice • Micro and Nano Influencers For Diversified Reach • Testing Hooks, Comments and Share Incentives • Seeding, Affiliates and Long‑Term Creator Programs • AI Influencers’ Limits and Where AI Helps • Live Shopping Trends and TikTok Shop Flywheel • Amazon Listing Setup, Vine Reviews and External Boosts • Step‑By‑Step Paths From Zero Budget To Platform Scale
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
The AI Revolution in Search Marketing with Cindy Krum
29 sept. 2025
00:55:55
The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches.
• MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics • Google's framework has evolved from "micro-moments" to the "four S's of discovery" – stream, scroll, search, and shop • Customer journeys are no longer linear but resemble atoms or squiggly lines as users bounce between different touchpoints • Small businesses can compete by focusing on building communities and engaging audiences across multiple platforms • Traditional keyword tracking is becoming less valuable as search becomes more personalized and conversational • Content strategy should shift from high-volume production to creating fewer, higher-quality pieces with extensive distribution
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level.
• Technology changes, but people don't. Emotional triggers still drive all purchasing decisions • Most marketers focus too much on features rather than addressing customer emotions • Using AI to outsource thinking leads to generic content that fails to convert • Website traffic has decreased by 50-60% across platforms, making conversion optimization critical • Two key emotional clusters impact buying decisions: self-image and social image • Customer research is frequently skipped, but remains the foundation of effective marketing • Generic messaging leads to commoditization, where businesses all sound the same • AI-powered search is more conversational and emotional than traditional keyword search • The best starting point is collecting the voice of the customer data through surveys, interviews, and review mining
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
AI for Amazon Sellers: SEO, Split Testing & Scale with Daniela Bolzmann
15 sept. 2025
00:39:01
AI is revolutionizing e-commerce by enabling brands to scale product catalogs and optimize Amazon listings with unprecedented efficiency. Daniela Bolzmann shares how Mindful Goods uses artificial intelligence to transform data analysis, content creation, and split testing for seven and eight-figure brands.
• AI allows agencies to support enterprise brands with thousands of SKUs by creating template masters deployable across entire catalogs • Split testing tools like Manager Experiments (free within Amazon), PickFu, IntelliV, and Product Pinion provide critical consumer insights • Title testing can increase Amazon sales by up to 990% according to Mindful Goods' data • The three pillars of Amazon success: SEO visibility, main image optimization, and product page conversion • Data Dive offers powerful keyword analysis capabilities for Amazon listings (use code mindfulVIP for a discount) • AI-powered synthetic avatar testing allows brands to test messaging against specific personas before spending ad dollars
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
Stop Chasing Traffic, Start Chasing Revenue with Ian Lurie
08 sept. 2025
00:48:32
SEO veteran Ian Lurie joins Matthew Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone.
• Marketers must focus on business performance over vanity metrics • Measurement requires correlating visibility (in rankings, SERP features, or AI mentions) with revenue increases • AI generates "average" content because it lacks human narrative capabilities • Creating effective content requires using AI as a tool within a human-directed creative process • Small businesses need to focus on teaching their audience and maximizing return on time invested • The core principles of effective marketing remain constant despite rapid technological changes • Tracking neutral user views rather than personalized search results provides better performance data • Testing should focus on revenue impact.
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review
How Google Ranks Business Profiles: Trust, Reviews & AI with Brad Wetherall
01 sept. 2025
01:04:07
Brad Wetherall, former head of Google My Business, reveals insider knowledge about how Google evaluates and ranks business profiles in the evolving search landscape. He shares crucial insights on trust factors, ranking signals, and how AI is reshaping local search strategies.
• Google Business Profile (formerly Google My Business) remains critical despite the focus on AI and LLMs • The three most important ranking factors are business name, primary category, and reviews • Consistent review frequency matters more than total volume for ongoing relevance • Google has an internal "trust" algorithm that evaluates profile owners based on their editing history • Fake reviews can result in a 90-day review collection ban, making manipulation not worth the risk • Brand mentions are becoming more valuable than backlinks in the AI era • The AI overview feature heavily utilizes GBP data, making profile accuracy increasingly important • Photos should be geo-tagged and added regularly rather than all at once
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review