Explorez tous les épisodes du podcast Best Brands on Earth, from the Clios
| Titre | Date | Durée | |
|---|---|---|---|
| Episode 004: Dea Lawrence, Publisher and Co-President of Variety | 28 Jul 2026 | 01:18:48 | |
How does a 120-year-old brand stay ahead of the curve in a rapidly changing entertainment landscape? In this episode of Best Brands on Earth, hosts Matt and Hayley sit down with Dea Lawrence, Co-President and Publisher of Variety. Dea shares her incredible career journey—from starting as an actor on the New York stage to navigating Silicon Valley, before ultimately returning to Variety to help scale its live events business, build the Variety Content Studio, and win a Daytime Emmy along the way. We dive deep into: Brand Authority & Trust: How Variety maintains editorial integrity in an era dominated by clickbait. Diversifying Revenue: Scaling beyond print into custom live events, digital features, and award-winning video series. Adapting to Industry Shifts: Lessons learned from tech disruption, global expansion (from Hollywood to London), and the rise of the creator economy. Career Growth: The power of non-linear career paths and leaning into high-energy problem solving. Key Highlights & Takeaways Editorial Integrity over Fast News: Why holding high journalistic standards creates a trusted, bulletproof brand that actors and executives continuously rely on. Building Future-Proof Ecosystems: Moving beyond traditional media revenue by expanding into video IP like Actors on Actors, custom tentpole events, and global partnerships. Culture Eats Disruption for Breakfast: How creating an open-idea culture where every team member is encouraged to pitch initiatives drives long-term innovation. Episode Timestamps & Chapters 00:00 – Intro Chatter: Costa Rica, Earthquakes & Fast Fashion Trends 06:08 – Affordable EVs, Wendy's Meme Stock & The Bear Finale 12:12 – Today's Song: Bert Williams and the History of 1905 14:00 – Introducing Dea Lawrence, Co-President & Publisher of Variety 15:10 – From Broadway Actor to Digital Marketing Pioneer 22:00 – The Cold Call That Led to Variety 26:55 – The 120-Year History of Variety & Maintaining Editorial Integrity 31:10 – Diversifying Revenue: Live Events, Award Campaigns, and Video IP 36:45 – Embracing AI as an Efficiency Tool vs. Human Storytelling 38:55 – Sponsor Break41:10 – Inside the Variety Content Studio & Actors on Actors 46:40 – Expanding Variety Globally (UK & International Film Festivals) 50:10 – Dominating Social Engagement: TikTok & Micro-Dramas 54:30 – Building an Open, Innovation-Driven Newsroom Culture 59:50 – The Current State of Hollywood & Shifting Production Hubs 01:06:12 – Crumbs of Wisdom: Dea’s Work Ethic & Drive 01:10:35 – Why Auto Brands Master Customer Loyalty 01:12:46 – What Makes Variety One of the Best Brands on Earth 01:14:18 – Episode Wrap-Up & Key Takeaways Don't forget to Like, Subscribe, and hit the Notification Bell so you never miss an episode! 🔔#BestBrandsOnEarth #Variety #EntertainmentIndustry #MediaStrategy #DeaLawrence #ActorsOnActors #Podcast | |||
| Episode 003: Dhar Mann, Founder of Dhar Mann Studios | 21 Jul 2026 | 01:29:34 | |
What does it take to build a digital media empire that reaches hundreds of millions of people without losing your core purpose?On this episode of Best Brands on Earth, hosts Matt Kerbal and Hayley Clover sit down with viral content creator and entrepreneur Dhar Mann! Dhar opens up about his unbelievable journey—from being days away from eviction at age 30 to founding Dhar Mann Studios, scaling to over 170 million followers, and securing landmark deals with Samsung and Fox. 💡 Key Takeaways & Episode Highlights:Turning Pain into Power: How Dhar converted personal struggles and cultural pressures into a relatable, mission-driven media powerhouse. The $250k Launch: How a scrappy $600 setup and an accidental YouTube algorithm boost saved his beauty business overnight. Decoding Viral Content: The secret behind Dhar Mann Studios' unique storytelling model—why they start with the moral first and design content for short attention spans. Bridging Digital & Hollywood: Why the line between traditional studios and digital creators is disappearing, and how hiring former MTV executive Sean Atkins transformed the business. Authenticity vs. Perfection: Dhar's candid story about freezing on stage next to YouTube's CEO and the NFL Commissioner, and why "imperfection" is the ultimate brand superpower. The Future of Dhar Mann Studios: Navigating AI in screenwriting, scaling beyond one person's face, and expanding into IP development and CPG. ⏱️ Chapters / Timestamps:00:00 - Introduction & Host Banter (Morning Routines, TV, & Sports) 07:36 - Marketing Moments: Coors Light & AI Shopping Tools 10:18 - Song of the Day: Shakira & Burna Boy 12:05 - Sponsor: Open Fortune & Tracksuit 13:52 - Welcome Dhar Mann! 16:53 - Inspiring New Projects: Unlikely Romances & Breaking Expectations 18:45 - Turning Life's Greatest Struggles Into Superpowers 21:10 - Hitting Rock Bottom at 30 & Redefining Failure 25:05 - Publishing the First Video & Doing it for the Mission 27:48 - Building LiveGlam & Going From Eviction to a $250k Launch 37:50 - Finding True Purpose Beyond Financial Success 42:08 - How Dhar Mann Studios Crafts Stories (Moral-First Strategy) 45:20 - Disrupting Traditional Hollywood & Operating In-House 51:40 - Scaling to Big Tech & Hollywood: Samsung, Fox, & Bringing on a CEO56:33 - Why Brands Are Turning to Storytelling Over Spectacle01:05:35 - Staying Authentic When You're a Public Figure01:08:45 - The Super Bowl Speech Story & The Pratfall Effect01:12:10 - Dhar's View on AI, Creator IP, & the Next 20 Years01:17:20 - Crumbs of Wisdom: Kintsugi & Finding Beauty in Imperfection01:21:40 - Why Dhar Mann Studios is One of the Best Brands on Earth01:23:30 - Post-Interview Wrap-Up & Key Takeaways | |||
| Episode 002: Radhika Duggal, CMO of Major League Soccer | 14 Jul 2026 | 01:04:13 | |
In this episode of the Best Brands on Earth, Radhika Duggal, Chief Marketing Officer of Major League Soccer, joins Matt Kerbel and Hayley Clover to break down the strategy behind one of the fastest-growing sports brands in America. Duggal shares her unique perspective as an industry outsider who transitioned to sports marketing after a successful career spanning finance, healthcare, and consumer goods. She dives deep into the intentional mechanics of modern brand building, discussing how MLS systematically leverages data analytics and tight league-to-club alignment to convert casual tournament viewers into long-term fans. In this episode:
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| Episode 001: This is Us | 14 Jul 2026 | 00:56:31 | |
The inaugural episode of the Best Brands on Earth podcast introduces co-hosts Matt Kerbel and Hayley Clover, setting the stage for a recurring exploration into iconic products, creative campaigns, and the human truths behind successful marketing. In this episode:
Chapters:
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| Episode 006: Megan Imbres, Chief Marketing Officer of Peloton | 11 Aug 2026 | 01:20:18 | |
Welcome back to Best Brands on Earth, hosted by Hayley Clover and Matt Kerbel! In this episode, we sit down with Megan Imbres, Chief Marketing Officer at Peloton. Megan shares her incredible journey through top-tier marketing roles at Netflix, Amazon, and Apple—where her team brought the Apple Music Super Bowl Halftime Show to life—before stepping into one of consumer fitness’s most compelling brand turnaround challenges. From navigating high-stakes campaigns like "Let Yourself Go" to completing an Ironman World Championship in Kona while settling into her role, Megan breaks down what it truly takes to build a culturally relevant brand. Key Highlights & Takeaways: Behind the Strategy: How Peloton pivoted its marketing to focus on how the product feels rather than just product demos. The Power of Music & Culture: Why music selection (like David Bowie) can make or break a campaign and how to negotiate high-profile licensing. Bringing Instructors Center Stage: Strategy around celebrity instructor talent and bringing them out of the screen and into IRL cultural moments like Formula 1. In-House Creative vs. Agencies: How moving major campaigns to an internal team saved costs and boosted creative passion. Simplicity is Hard: Key marketing lessons learned from Apple and Netflix on keeping messaging clear, bold, and effective. Timestamps / Chapter Marks00:00 - Guest Intro: Megan Imbres, CMO of Peloton 03:15 - Host Banter & Favorite Peloton Instructors 05:41 - Ironman Training on a Peloton Bike 07:03 - Joining Peloton & Working with Peter Stern 10:31 - Marketing IRL Experiences & Lessons from Netflix 12:13 - Integrating Peloton into Formula 1 Las Vegas 14:05 - Evolving Peloton’s Marketing: Showing How It Feels 17:09 - The "Netflix Party" Exercise & Evolving Brand Perception 20:00 - Crafting the "Let Yourself Go" Campaign with Hudson Williams 25:26 - The Importance of Music: Securing David Bowie Track Rights 30:04 - Leveraging Peloton’s Superstar Instructors as Talent 37:25 - Measuring Success & Expanding Modalities (Treadmills) 40:38 - Future Possibilities: Nutrition, Breathwork & Fitness Tech 45:01 - Luxury Hotel Partnerships & L.A. Hotel Residencies 48:00 - Internal Team Structure: Ditching Polished Decks for Action 52:14 - Earning C-Suite Trust & Celebrating Campaign Wins 55:09 - One-Year & Two-Year Visions for Peloton 1:02:46 - Crumbs of Wisdom: The Hall & Oates Hot Take 1:05:30 - Favorite Brands for Community Building (Nike ACG) 1:10:05 - Why Peloton is One of the Best Brands on Earth 1:12:32 - Host Post-Interview Breakdown & Key Takeaways | |||
| Episode 005: Greg Fass & Andy Pearson of Liquid Death | 04 Aug 2026 | 01:31:22 | |
In this episode of Best Brands on Earth, hosts Hayley Clover and Matt Kerbel are joined by the creative minds behind Liquid Death: VP of Marketing Greg Fass and VP of Creative Andy Pearson! Together, they pull back the curtain on how Liquid Death transformed canned water into a global pop-culture phenomenon by treating the brand as a character rather than a traditional company. From hiring stand-up comedians and musicians to pulling off wild stunts with Burbank witches, they break down why prioritizing entertainment and genuine humor is the key to winning over modern consumers. 💡 Key Highlights & TakeawaysTreating the Brand as a Character: Discover why Liquid Death approaches branding like writing for a four-dimensional TV show rather than creating standard advertisements. Unexpected Collaborations: Learn how relationships with celebrity investors and non-traditional partners lead to viral campaigns like Tony Hawk’s blood skateboard and ultra-limited Ozzy Osbourne DNA cans. Andy’s 200-Mile Ultra-Marathon: Hear Andy Pearson describe his wild experience running 200 miles around Lake Tahoe with only two hours of sleep. Hiring Non-Traditional Talent: Why Liquid Death hires artists, punk musicians, and stand-up comics instead of standard corporate marketers. Embracing the Flops: The hilarious story behind placing a Super Bowl bet with a Burbank witch, and why consistent output matters more than perfection. Making People Laugh First: Why setting a simple goal of entertainment and humor is the fastest way to a consumer's heart. ⏱️ Chapter Timecodes 00:00 - Intro, Tech History & AirTags Banter 00:04:24 - News Catch-Up & Cancer Research Breakthroughs 00:07:48 - Pop Culture Hits: Convene, Will Ferrell & Serena Williams 00:10:33 - Song of the Day: Ozzy Osbourne & DNA Canned Tea 00:11:53 - Introducing Greg Fass & Andy Pearson 00:14:38 - Andy's 200-Mile Lake Tahoe Ultra-Marathon 00:18:42 - How the Liquid Death Dream Team Assembled 00:26:55 - Rebelling Against Mainstream Marketing 00:30:25 - Why Liquid Death Is Treated Like a Character 00:34:50 - Expanding Product Lines Without Losing Brand Identity 00:41:35 - The Strategy Behind Unexpected Collaborations 00:50:04 - How Liquid Death Hires "Doers" Over Marketers 00:57:07 - Super Bowl Bets & Hiring a Burbank Witch 01:03:30 - Analyzing Liquid Death Brand Data with Tracksuit 01:10:30 - Staying Fresh and Evolving Over Time 01:13:03 - Advice for Brands Wanting to "Not Suck" 01:22:08 - Crumbs of Wisdom: Can You Learn to Be Funny? 01:26:41 - Post-Interview Wrap-Up & Host Discussion | |||