BEHIND THE BRANDS – Détails, épisodes et analyse

Welcome back to the first show, of Season 4!

We are delighted to bring you a conversation with Eva Engelen & Lander Desmedt from the truly circular Fashion Brand, HNST (pronounced Honest).

The team at HNST are working extremely hard, trying to create a Denim based collection as sustainable and as circular as possible.

Cotton is often called a thirsty crop, for which inefficient farming and irrigation techniques are to blame. A conventional pair of jeans requires on average 3 kg of raw cotton and consequentially, 7000 litres of water. HNST jeans contain 56% recycled cotton, 23% Greek cotton and 21% Tencel.

As a result they only require 361 litres of water per pair, which means we are reducing water consumption with 95%, compared with industry standards.

Our conversation delves into the entire production process as well as the inherent values that the company has for full corporate transparency and doing things, honestly.

You can check out their full collection at https://www.letsbehonest.eu/ or follow them @letsbehonest.eu on Instagram.

Voiceover by www.delaross.com

BEHIND THE BRANDS was produced in association with www.beforeStores.com

Hosted on Acast. See acast.com/privacy for more information.

"Have you ever thought about taking a Fashion Brand into the Metaverse?"

Well, that’s exactly what Evan Sugerman and his co-founder Damian are trying to do with their superb Jewellery Brand, Parts of Four.

Not only have they gathered a captive audience of over 305K followers on Instagram, a Paris Showroom and their product has been worn by the likes of Kim Kardashian and Beyoncé, the Indonesian based business is totally committed to become digital pioneers whilst educating and rewarding their loyal consumers, along the way.

This episode is a must for anyone interested in taking their physical business into the Metaverse as we discuss the strategy, the challenges and the execution of their very own P4C currency and NFT drop.

You can also locate the full REPLAY of our Exclusive Q&A Session with Evan in the BEHIND THE BRANDS Club

https://www.clubhouse.com/club/behind-the-brands

For more information about Parts of Four head over to Instagram and search @Partsof4

Voiceover by www.delaross.com

BEHIND THE BRANDS was produced in association with www.beforeStores.com

Hosted on Acast. See acast.com/privacy for more information.

Vicki Sarge has enjoyed an illustrious career, creating outstanding pieces of jewellery for the likes of Beyoncé, Rihanna, Paloma Faith, Lana del Rey, Elle Macpherson, Sophie Ellis Bextor, Kate Moss and Emma Watson.

During the show Vicki explains that she created the iconic necklace for Madonna's 'Like a Prayer' album cover.

Vicki also tells us about how she went from being born and raised in Detroit to her life in the UK. Vicki reflects on all the fun and adventures she enjoyed in New York during the early 80's and how she has worked with a fascinating array of celebrity clients. 

That said, its her appreciation of the loyal customers that have supported her and her team over the years, that's the fundamental basis of her incredible success.

To see more of her work and learn more about her brand, check out www.vickisarge.com

Voiceover by www.delaross.com

BEHIND THE BRANDS was produced in association with www.beforeStores.com

Hosted on Acast. See acast.com/privacy for more information.

Catherine Schuller is considered a pioneer in the plus size industry having secured a contract with Ford Modelling Agency in the 1980’s, at a time when inclusivity and diversity were not really values, considered by the Fashion Industry.

Catherine curates and creative directs a show during New York Fashion Week called hiTechMODA: Fashion Forward Innovation where she produces one of the four shows called the ReGen Runway which highlights fashion’s new direction featuring apparel in conjunction with her work as an Honorary Adviser for the UN with regards their Sustainable Development Goals.

In addition to her advisory and keynote appearances, Catherine is heavily involved in a host of charitable and good causes. She is also the image and Style Director of Divabetic, a charity for women living with, affected by or at risk of type 2 Diabetes.

https://www.hitechmoda.com

Voiceover by www.delaross.com

BEHIND THE BRANDS was produced in association with www.beforeStores.com

Hosted on Acast. See acast.com/privacy for more information.

Something of a change for us with regards this week's episode, as we chat in-depth with the super talented artist, Ian Berry.

Ian has showed his incredibly impressive work at Exhibitions and Installations across the globe and was recognised as being one of the "Top 30 under 30" within the Art World.

Ian scours, thousands of pairs of Jeans to locate the perfect shade of Denim to use in his 'blue based' creations. 

Take a listen to understand his ongoing relationship with Denim and how he uses the fabric to depict day to day life and 20th Century culture.

You MUST also head over to ianberry.art on Instagram to take a look at his work. 

However, seeing his projects in real life, has to be the best way to fully appreciate and acknowledge his absolute talent.

www.ianberry.art

Voiceover by www.delaross.com

BEHIND THE BRANDS was produced in association with www.beforeStores.com

Hosted on Acast. See acast.com/privacy for more information.

Kerry Wilde has merged her understanding of Fashion Fashion which spans over the last 20 years with holistic therapies, wardrobe counselling, mentorship and Brand consultancy. 

In this episode, Kerry reveals how she has discovered her own perspective about the life she leads and how that knowledge and experience is being passed onto her clients, through lessons in self consciousness and female empowerment.

Follow @_kerrywilde_ on Instagram or check out her website www.kerrywilde.com

Voiceover by www.delaross.com

BEHIND THE BRANDS was produced in association with www.beforeStores.com

Hosted on Acast. See acast.com/privacy for more information.

Serial entrepreneur Alison Lowe, was awarded an MBE for her services to the Fashion Industry in The Queen's Birthday Honours in 2017 following years of supporting and mentoring 100's of aspiring Designers, looking to embark on a career within the business.

Alison has vast experience and currently runs multiple companies including a 2 Fashion Agencies as well as working with various Universities across the UK. Alison is also a judge for the The Great British Entrepreneur Awards and author of the #1 Best Selling book, "How to Start Your Own Fashion Label".

For more information about her business, check out www.startyourownfashionlabel.com

You can also follow Alison and her team on Instagram @startafashionco

Voiceover by www.delaross.com

BEHIND THE BRANDS was produced in association with www.beforeStores.com

Hosted on Acast. See acast.com/privacy for more information.

A fascinating story told by Justin Smith, who is an incredible London based Milliner. Justin takes us through his career as an avant-garde hairdresser and how he see's creating stunning headwear, as an extension of that particular art form.

Justin's clients include Hollywood movie stars and in this particular episode we discuss some of the impressive projects he's worked on. 

Do remember the amazing horned headpiece worn by Angelina Jolie in the movie 'Maleficent'.....? 

Well, that was created by Justin!

Check out his website www.jsmithesquire.com

Voiceover by www.delaross.com

BEHIND THE BRANDS was produced in association with www.beforeStores.com

Hosted on Acast. See acast.com/privacy for more information.

Reclaim Mallorca was founded in 2009 on the island of Mallorca, to redefine the concept of luxury. Producing one off, high quality, handmade, up-cycled products, designed to last.

Sarah Rennison Gwynne-Harris is more than just a Designer she's a passionate advocate for change within the Fashion Industry and the bigger environmental issues, that the World faces at the moment.

To view, shop and learn more about Reclaim Mallorca's incredible product please visit www.reclaimsl.com 

Voiceover by www.delaross.com 

BEHIND THE BRANDS was produced in association with www.beforeStores.com

Hosted on Acast. See acast.com/privacy for more information.

BURBO is more than just a Clothing Designer, he's the epitome of all things great within the industry.

A real example of a guy who skillfully goes about his creative calling whilst looking after his cherished clients. BURBO is never more happier than when he's trawling the market stalls of his local town and City Centre, in search of material splendour!

Be entertained and truly amazed at BURBO's Instagram account @burbokture https://www.instagram.com/burbokture/?hl=en

Voiceover by www.delaross.com

BEHIND THE BRANDS was produced in association with www.beforeStores.com

Hosted on Acast. See acast.com/privacy for more information.