We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats.
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Données mises à jour le 12/11/2026
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461: Fitness Studio Member Retention: The 3 Part Community Framework
Épisode 461
jeudi 5 novembre 2026 • Durée 23:17
Gym owners who want to see how we help gyms build toward $100K a month and beyond can start here: https://100kplan.com
Gym member retention at 3% monthly churn: Dave Rafuse of Blended Athletics shares the community framework behind it.
Most gyms lose about 10 to 12% of their membership every month. Dave's gym has held a 3% monthly average. The idea started with his grandfather's rule: do what's right for the customer and the money will come. Dave asked what happens when the best thing for the member is also the best thing for the business.
His answer is that community is a retention system, and it should never be left to chance. After 13 years of running Blended with his wife Kimberly, the members who stayed the longest were the ones who found their people. At GSDCon, Dave breaks down the three part framework: welcome first, connect daily, and run events always. He also shows the coach scoreboard that turns engagement into a number.
This is how to keep gym members on purpose instead of by luck. If you are working on gym member retention, this talk gives you a framework and a test you can run this week.
In this episode you'll learn: — Why Dave says community is a retention system and should never be left to chance — Why great coaches, a great gym, and results are only the barrier to entry — The three part framework: welcome first, connect daily, events always — A quick test: of your last ten members, how many have someone they would call a friend — Why technology should be the bridge to an in person relationship, never the behavior itself — Why 100 of 300 members at an event is the wrong scoreboard — A weightlifting meet built on a $30 ticket, a t-shirt for every athlete, and 150 burgers — A track meet with 14 run clubs and 250 people, and the finish line moment nobody planned — A breakfast burner that costs a coffee and 10 to 15 minutes after a Tuesday workout — How to design the space for moments you cannot create — The coach engagement scoreboard that moved one coach from second last to fourth of 20 some coaches in one month
If your members are leaving faster than you would like, this talk shows you where to start.
Timestamps: 0:00 Why gyms lose 10 to 12% of members every month 1:03 The story about his grandfather 2:26 The question Blended started asking 2:58 What 13 years taught them: people stay for their people 4:41 The three part framework 5:28 Connecting daily 7:17 Technology as the bridge, not the behavior 8:14 Events always: relationship accelerators 8:31 The wrong scoreboard: 100 of 300 members 10:48 Event example: the weightlifting meet 12:18 Event example: the track meet 14:35 The simple version: the breakfast burner 16:01 Good intentions do not scale, only systems do 17:19 The coach engagement scoreboard 20:12 The tool built to support it 23:04 Do what's right for the member
Connect with Dave Rafuse, Blended Athletics: Email: dave@blendedathletics.com
Dave built retention into Blended on purpose, and he walks through every piece of it. The plan behind how GSD Gyms helps studios grow to $100K a month and beyond is right here.
Watch the 100K Plan: https://100kplan.com
New fitness studio growth strategy every Thursday. Subscribe so you don't miss it.
Making Big Money Decisions In Your Business
vendredi 30 octobre 2026 • Durée 11:12
If you're having a hard time making a call on a gym ad agency, a coaching program, or a mastermind, this one's for you.
This episode breaks down how the best make decisions... without letting fear or emotion get in the way. Mike shares the simple filter he runs before he spends a dollar, and the one number that tells you if a program will pay for itself.
460: AI for Gym Owners: How One Gym Runs Retention and Ads on AI
Épisode 460
jeudi 29 octobre 2026 • Durée 16:05
AI for gym owners: how one gym runs retention, ads, and insights on AI. Mike Arce and Pav on stage at GSDCON.
This AI for gym owners talk starts with a simple idea. Pav says no single change grew his gym. It was 43 different things, and he treats every one of them as a system with inputs, a process, and outputs. The ones that pay off most save him time and keep him from hiring.
On stage, Pav walks through his first 100 days system for gym member retention. Every new signup gets a page of steps, either an automated email or a task for a staff member to send a video. The system also compares how often a member comes each week with what they said up front, and flags a coach when it is off. He built it with Claude Code, and his estimate for a beginner is about two hours at the outside.
He also covers how AI researches his avatars, builds and launches his ads, and sends a Monday message on every running campaign. Then there is the insight that exposed a discounting problem in his memberships.
If your gym is using AI the vanilla way, this talk shows you what a system looks like instead.
In this episode you'll learn: — Why Pav says no single change grew his gym, and how 43 changes became systems — How to treat every process as inputs, a process, and outputs — The first 100 days system that gives every new member a page of steps — What happens on day one to handle buyer's remorse — How the system compares weekly visits to what a member said up front, and flags a coach when it is off — Why members past the two month mark are likely to stay, according to his data — How he built it with Claude Code, and his estimate of about two hours for a beginner — How AI researches your avatar's fears, hopes, and wants across Reddit, social media, and your own reviews — Why every campaign gets checked for the language your members use, like "my friends" instead of "community" — How AI builds the hook, copy, campaign, and ad set while his team makes the video — The Monday morning message that flags cost per lead trends and which campaign to push or pause — How asking AI about falling revenue exposed discounted memberships
459: Gym Reactivation Campaign Results: What Worked, What Broke
Épisode 459
jeudi 22 octobre 2026 • Durée 11:27
Gym reactivation campaign results: 814 old leads, 3 new members, $0 spent. Here's what to fix before you run yours.
A gym owner in our program took the reactivation campaign Mike shared on a Friday call, fed it to AI, and had the whole workflow built. On Tuesday morning the first text went out to 814 old leads. 104 replied, about 12.5%. 12 booked a one week trial, 9 showed up, and 3 became members. He spent $0 on ads and about an hour of front desk time.
It did not go perfectly, and that is the best part. The first text landed while his front desk was in a training session, so leads waited an hour. The trial leads also converted harder than his usual referrals, because he brought them in instead of the other way around. He thinks it should have been double digits.
In this episode he breaks down what worked, what broke, and what he would fix before running this gym reactivation campaign again. If your gym offer is not working, stay to the end for the one move that brought an offer back after it dropped to 16 leads in a month.
If you have old leads sitting in your CRM, watch someone else run the play first.
In this episode you'll learn: — What happened when a gym owner texted 814 old leads for $0 — The numbers from one campaign: 104 replies, 12 booked, 9 showed up, 3 became members — Why a text that lands during a staff training session costs you leads — How to plan your send time around your front desk schedule instead of letting AI pick one — Why leads you bring in convert harder than referrals, and what to build for them — Why a paid intro may work better than a trial for reactivated leads — How he fed the shared playbook to AI and had the workflow, texts, and emails built — How to pin your promo everywhere: email signature, cover photo, bio, website banner, and countdown timer — Why people check your Instagram or TikTok before they buy — How he built a checklist with Claude to run and undo every promo — How a Summer Shred offer came back after a September drop to 16 leads, when 60 to 80 is typical
458: Gym Reactivation Campaign: Your Old List Could Be Worth $60K
Épisode 458
jeudi 15 octobre 2026 • Durée 16:50
Mike's gym reactivation campaign: 3 texts. 2 emails. 11 days. $0 spent. $60K in lifetime value added. Here's the playbook.
You have old leads and former members sitting in your CRM right now. You paid to get them and you have not touched them since. Mike's gym sent three texts and two emails to about 2,000 of those contacts over 11 days. No links. No booking pages. No offer in the first message. Just a message built to get a reply.
That campaign added $60,000 in lifetime value to Mike's gym. A GSD member gym ran the same sequence, signed 10 new members, and added $24,000 in lifetime value, also with $0 in ad spend.
In this episode Mike walks through why this gym reactivation campaign works, the exact text and email schedule, who should never get it, and the rules that make or break it. The full playbook, with word for word scripts, is linked below so you can hand it to someone on your team and run it today.
If you want gym leads without ads, start with the list you already have.
In this episode you'll learn: — Why a reactivation campaign beats running new ads for the same revenue — The exact schedule: text on day 1, email on day 3, text on day 5, email on day 8, text on day 11 — Why the only goal of every message is a reply, never a link — Why you tease the offer instead of telling it — Why you call the second someone replies yes instead of texting back the details — Offer ideas that have worked: a VIP week, a full body scan, a strength test, and guest passes with a promo to continue — Why you send in batches of about 400 so your texts do not land in spam — Who should never get this campaign: current members, staff, family, and hot leads you are already working — How to set up automations so only positive replies alert your sales team — Why calling beats a booking link: about 5 booked versus 25 to 30 from the same 200 replies — How to log your stats and beat them next quarter
If your CRM is full of people you paid for and never followed up with, this episode gives you the sequence to bring them back.
457: Gym Marketing Budget: The Formula Most Gym Owners Get Wrong
Épisode 457
jeudi 8 octobre 2026 • Durée 05:11
Stop guessing your gym marketing budget. Mike Arce walks through the exact formula: CAC x Sales Target = what you should spend.
Some owners set their gym marketing budget at 10% of revenue. Others spend whatever is left in the bank. Both start in the wrong place. The better move is to pick the result you want first, then work out what it costs to get there.
The formula is two numbers: your customer acquisition cost multiplied by your sales target. Add up everything you spend to bring in members, including ad spend, agency fees, videographers, and sales commissions. Divide that by the new members you sign each month. If you spend $5,000 and sign 25 members, your cost is $200 per member. To sign 30 members, your budget is $6,000.
This gym ad spend formula takes minutes to run. Mike also points to an AI marketing budget tool that asks a few questions, builds the number for you, and lets you test different scenarios.
If you have been setting your gym marketing budget by feel, this is the fix.
In this episode you'll learn: — Why a percentage of revenue and whatever is left in the bank both start in the wrong place — How to reverse engineer your budget from the result you want — The formula: customer acquisition cost x sales target — What counts as marketing expense beyond ad spend — How to calculate your customer acquisition cost from your last few months — A worked example: $5,000 spent, 25 members signed, $200 per member — How the budget changes when your goal moves from 25 to 30 members — Why a $6,000 budget does not mean $6,000 on Meta ads — How to use the AI budget tool to test different scenarios
If your marketing budget has always been a guess, this episode gives you the two numbers that replace it.
Timestamps: — 0:00 Why most budget advice starts in the wrong place — 0:29 Reverse engineer where you want to be — 0:51 The formula: CAC x sales target — 1:10 The weight loss example — 1:30 The formula at $100 per member — 2:21 How to find your customer acquisition cost — 2:38 What counts as marketing expense — 3:13 Worked example: $5,000 spent and 25 members — 3:46 Raising the goal from 25 to 30 members — 4:00 Why $6,000 does not all go to Meta ads — 4:26 The AI marketing budget tool — 4:54 Closing
456: Gym Membership Pricing: The Mistake That Keeps Studios Under $10K a Month
Épisode 456
jeudi 1 octobre 2026 • Durée 01:14:40
Amy charges $49 a month at her Omaha fitness studio. Mike shows her live why to raise prices, who to charge more, and how to sell it.
Amy opened Bounce Culture Fitness in Omaha in March 2025. She has 120 members and does about $9,768 a month in revenue. The average boutique fitness studio in America charges $164 a month. At that same gym membership pricing, Amy's same 120 members would be worth closer to $20,000 a month, with no new ads and no new leads.
Mike visited in person and walked through a full pricing and sales overhaul on camera. They build Amy's customer avatar from her favorite member, run two live phone sales role-plays with real-time coaching, and rebuild her pricing structure using the decoy effect, pushing her toward a $150 to $199 price point for new members instead of $49.
They also cover why giving away intro classes at no charge works against a studio's pricing instead of for it, and what Mike calls CPT: conviction, process, and training, the three things that separate gyms that can sell their price from the ones that cannot.
If your fitness studio has ever been afraid to raise prices, this gym membership pricing session shows you exactly how it is done.
In this episode you'll learn: — Why charging $49 a month is quietly costing Amy thousands every month — The exact math behind what her same 120 members would be worth at average industry pricing — How to build a customer avatar from your single favorite member — Two live phone sales role-plays with real-time coaching and corrections — Why answering "what do you guys charge" with information is a mistake — The decoy effect, and how to structure three pricing tiers so one is the obvious choice — Why giving away intro classes at no charge works against your pricing, not for it — What CPT means and why it separates gyms that can sell their price from the ones that cannot — The exact math showing what a 3% versus 10% churn rate is worth in lifetime value — Why asking a happy member for a referral the right way gets a yes almost every time — The gold pass referral system that turns one new member into several more
455: Gym Churn Rate Under 4%: The Systems Behind a CrossFit Gym That Runs Itself
Épisode 455
jeudi 24 septembre 2026 • Durée 34:37
CrossFit Elkhorn keeps gym churn under 4% with 233 members. Here's the weekly scorecard, class standard, and coach scoring system behind it.
The average CrossFit gym churns members far faster than that. Trevor Baxter has run CrossFit Elkhorn in Omaha, Nebraska for 12 years, and his gym churn rate sits at 3.85% for the year, which means his average member stays close to 29 months.
Mike visited the gym in person and walked through every system behind that number. Trevor's weekly scorecard takes 10 minutes to run and tracks revenue, member count, paid versus pending accounts, holds, cancels, and attendance. His coaches are scored on retention, referrals, and upgrades instead of opinion, so underperformance is a number, not a feeling.
They also cover the minute-by-minute class standard Trevor built with his head coach, and the AI guardrails running his ad campaigns, where spend only increases 15 to 20% at a time and shuts off automatically when cost per lead crosses a set threshold.
If your gym churn rate has been stuck for a while, this is what a CrossFit gym member retention system actually looks like in practice.
In this episode you'll learn: — The weekly scorecard Trevor runs in 10 minutes that tracks the health of his business — The exact numbers on that scorecard: revenue, members, paid percentage, holds, cancels, and attendance — Why anything below 60% weekly attendance is a red flag worth investigating — The minute-by-minute class standard Trevor built with his head coach — The difference between proactive coaching and reactive coaching, and why most gyms skip it — The coach scoring system based on retention, referrals, and upgrades instead of opinion — What happens the moment a coach's score drops below 85 — The AI guardrails running Trevor's ad campaigns, and why he never scales spend more than 15 to 20% at once — Why CrossFit Elkhorn refocused on product over lead volume, and what changed — The four rights framework: right people, right seats, right things, right time — Why Trevor believes systems should manage people instead of people managing systems
454: How to Grow a Fitness Studio: Hitting Record Months and Opening a Second Location
Épisode 457
jeudi 17 septembre 2026 • Durée 40:58
Stephanie Swanson's boutique fitness studio growth story starts with a simple problem: she did not know her own numbers.
Stephanie owns Oxygen Yoga and Fitness in Burlington, Ontario, and just opened a second location in Alder Shot, already at 50 pre-sales in under two weeks. In her first 60 days working with GSD Gyms, her revenue grew 15%, hitting close to $73,000 in a single month.
In this episode, GSD's Director of Operations Ash Wimble sits down with Stephanie to unpack exactly what changed. For a year and a half, Stephanie ran her studio without fully understanding her own KPIs. Once she started reviewing her data regularly and translating it for her team, small changes started compounding into real results, including a simple congratulations card system that turned member milestones into a recurring source of referrals and social proof.
They also cover how Stephanie built her team culture around education instead of authority, why she believes every member joins a gym or studio for either transformation or belonging, and what it actually took to open a second location while still running her first. This is what boutique fitness studio growth looks like when the numbers finally get tracked.
In this episode you'll learn: — Why Stephanie went a year and a half without truly understanding her own KPIs — The system Ash and Stephanie built to track and communicate data to her team — Why quarterly trends matter more than short term ups and downs — The simple congratulations card system that turned member milestones into a source of referrals — How Stephanie leads a team of 26, most of them part time, without losing culture — Why she believes every member joins a gym or studio for transformation or belonging — The leadership lessons Stephanie pulled from 12 years as a teacher — Why she never asks her team to do anything she would not do herself — How Stephanie sold 50 pre-sale memberships for her second location in under two weeks — What changed for her once she stopped trying to do everything herself — Why setting aside real thinking time made her a better leader
453: Gym Facebook Ads Using AI: $3 Cost Per Lead in a 9,000-Person Market
Épisode 453
jeudi 3 septembre 2026 • Durée 19:39
This is part of how we help gym owners build ad systems like Joel's. See the plan here:
Joel Holland never ran a gym ad in 14 years. He used AI to build his first campaign. $3 cost per lead. 84 leads in 10 days. Here's how.
This gym Facebook ads using AI breakdown starts with Joel Holland, who runs 902 Athletics, a 17,000 square foot CrossFit and commercial gym in a 9,000 person market in Nova Scotia, Canada. In 14 years of business he had never run a paid ad. Everything was organic and referral based.
Ten days before this conversation, Joel taught himself how to run gym ads using Claude, an AI tool, and built his entire campaign from scratch. No agency. No prior experience. The result was a $3 cost per lead, compared to the $20 to $35 most gyms are paying right now, and 84 leads in 10 days.
Mike and Joel walk through the exact setup: the lead objective, the offer, the 34 second video ad, and why Joel wanted to learn ads himself before ever handing the account to an agency. They also cover why most agencies get bad results even when the technical setup is correct, and what the Meta algorithm actually does to gym ads that lose attention in the first two seconds.
If you have been told paid ads do not work for your gym, this look at gym Facebook ads using AI might change your mind.
In this episode you'll learn:
— Why Joel never ran a paid ad in 14 years of business, until now
— How he used Claude to build his entire ad campaign from scratch, no agency
— The lead objective, offer, and 34 second video ad that got him $3 leads
Timestamps: — 0:00 Why most gyms use AI the vanilla way — 0:18 The best use cases for AI in a gym — 0:36 No single change grew the gym: 43 systems — 1:21 The newest system: a roadmap for the first 100 days — 2:42 Where the idea came from: Never Lose a Customer Again — 2:54 Studio OS and the page every new member gets — 3:50 Why the first 100 days matter — 4:25 The two month mark and the weekly visit check — 4:52 Built with Claude Code — 5:21 Why people talk themselves out of building — 8:44 Using AI on avatars and member language — 9:46 Using AI to build and launch ads — 10:23 The Monday morning campaign message — 14:37 Using AI to find insights in your numbers — 15:23 The discounting problem AI exposed
Pav shows what it looks like when a gym builds systems on AI instead of using it the vanilla way. The plan behind how GSD Gyms helps studios reach $100K a month and beyond is right here.
The discounts were hiding in plain sight until somebody asked.
Timestamps: — 0:00 Cold open: old leads and no ad spend — 0:22 The play from the Friday call — 0:57 How he built the campaign with AI — 1:26 The first text goes out to 814 old leads — 1:52 Problem 1: the front desk was in a training session — 2:52 Three texts and two emails — 3:08 The results: 104 replies and 70 opt-outs — 3:51 12 booked, 9 showed up, 3 became members — 4:10 Problem 2: why these leads converted harder — 5:45 Lifetime value and the return — 6:33 Next time: a paid intro instead of a trial — 6:47 Pin the promo everywhere — 8:14 Bonus: the offer that tanked — 9:31 The rename that brought it back — 10:14 Why a new wrapper beat a new offer
He ran the play first so you can fix the weak spots before you run yours. The plan behind how GSD Gyms helps studios grow to $100K a month and beyond is right here.
The offer was fine. The label was the problem.
Timestamps: — 0:00 The most valuable video you will watch this year — 0:38 What this episode covers and where to get the playbook — 1:47 A GSD member gym's results from five messages — 4:16 What a reactivation campaign is and who goes on the list — 5:14 The 11 day sequence: three texts and two emails — 5:36 Why the only goal is a reply — 5:58 Choosing your offer — 6:44 Why you call the moment they reply — 8:44 The day by day schedule — 10:08 The step most people skip: batch sending — 11:23 Who should never get this campaign — 12:17 What makes or breaks it — 13:38 Efficiency is the elimination of waste — 14:37 What to do when someone opts out — 15:23 Log your stats and beat them next quarter
100K Plan: https://100kplan.com Behind Gym Doors Podcast Playlist: https://www.youtube.com/playlist?list=PLnwaMl7Us7dAkfE6idQW56EYkEEQ2E5eE Reactivation Campaign Gym Owner's Playbook: https://assets.cdn.filesafe.space/uSi5lmCh2ZeXuQEPd36n/media/6aa2c4938b8a9bce5cb7c8fd.pdf Go High Level: https://www.gohighlevel.com/?fp_ref=gsd-company11
Mike's gym turned a cold list into $60,000 in lifetime value with five messages. The plan behind how GSD Gyms helps studios grow to $100K a month and beyond is right here.
Your CRM has been holding the money this whole time.
Mike keeps the math simple because the plan behind it is simple. The plan behind how GSD Gyms helps studios grow to $100K a month is right here.
The bank balance was never a strategy.
If you have ever been afraid that raising your prices would cost you members, this session shows you what actually happens when you do it right.
Timestamps: — 0:00 Opening: stop selling yourself so much — 2:24 120 active members and current revenue — 4:17 The gym membership pricing math that changes everything — 6:36 The credit card debt stat and why affordability is subjective — 23:14 Building the customer avatar from a single favorite member — 31:16 Who leads the call wins the sale — 47:09 Why pricing consultants cost companies millions — 48:00 The decoy effect and the no brainer pricing tier — 61:05 The feed a child program — 61:28 Amateurs add, professionals multiply — 65:56 The math behind a 3% versus 10% churn rate — 74:19 Closing thoughts
Pricing Episode Mike References — "The Decoy Effect: How to Structure Your Gym's Pricing to Close More Members": https://www.youtube.com/watch?v=Uzb8xuTOA4A 100K Plan: https://100kplan.com Behind Gym Doors Podcast Playlist: https://www.youtube.com/playlist?list=PLnwaMl7Us7dAkfE6idQW56EYkEEQ2E5eE
Mike rebuilt Amy's pricing, her sales process, and her avatar on camera, the same system behind how GSD Gyms helps studios reach $100K a month. The plan is right here.
Turns out a gift bag works better than a sales pitch.
If you have ever wondered what it actually takes to lower your gym churn rate for good, this is the exact system to copy.
Timestamps: — 0:00 Trevor's churn number, and why it matters — 0:22 What 3.85% churn actually means for retention — 1:12 The job to be done, and why every member comes for something different — 1:50 CrossFit Elkhorn's core values, explained — 2:30 233 members and $210 average client value — 3:23 Inside the weekly scorecard — 3:59 The 70% attendance target nobody talks about — 6:04 What to track first if you have nothing in place — 10:37 Proactive coaching versus reactive coaching — 20:39 Building AI guardrails into ad spend — 22:08 What happens when a coach's score drops below 85 — 23:05 Why systems make it easier to hire and replace — 23:27 Meet the AI employee managing leads — 25:04 The two types of management — 27:31 The bathroom story that explains their standard — 30:34 Where "the CFE way" came from
Trevor built one of the most complete operational systems Mike has seen at this size, and it shows in a gym churn rate most owners would love to have. The plan behind how GSD Gyms helps studios build systems like this is right here.
Turns out a clean sink says more than a mission statement.
If you have ever felt like you were working hard on the wrong things, this conversation shows what changes once you finally understand your own numbers.
Timestamps: — 0:00 Welcoming Stephanie Swanson to the podcast — 0:46 What ownership actually looked like versus what she expected
Stephanie turned a year and a half of guesswork into a 15% revenue increase and a second location already selling out pre-sales. The plan behind how GSD Gyms helps studios build systems like this is right here.
Turns out a congratulations card can outperform a marketing budget.
— Why he chose a two week trial with no charge instead of worrying it would devalue his gym
— The 70 to 75% trial-to-paid conversion rate that made the offer make sense
— Why increasing ad budget by more than 15 to 20% at a time can hurt performance
— What the Meta algorithm actually does to ads that lose attention in the first few seconds
— Why most agencies get blamed for bad creative instead of a bad account setup
— Why Joel is running his own ads for 30 to 45 days before handing it to an agency
— Why referrals built his gym to 1,000 members before he ever ran an ad
— What to say the next time an agency tells you they have never seen this before
If you have been putting off paid ads because you assumed you needed an agency first, this episode shows you what is actually possible on your own.
Timestamps:
0:00 $3 cost per lead, 84 leads in 10 days
0:50 Welcoming Joel and setting up the story
2:30 Inside Joel's 17,000 square foot gym
3:17 Why Joel wanted to learn ads before hiring an agency
3:57 The lead objective and the sign up flow
4:14 The two week trial offer that started it all
5:17 The 70 to 75% trial to paid conversion rate
6:20 Building the video ad and the first few seconds that matter
9:20 The $15 daily budget and why Mike called immediately
10:21 What happens the moment someone clicks the ad
12:29 How referrals built the gym before any paid ads
13:32 The biggest lesson Joel did not expect
15:00 What the Meta algorithm actually does to bad ads
16:30 Why a 9,000 person market is not an excuse
18:10 What Joel took away from the A-Class retreat
Joel used AI to build a $3 cost per lead campaign from scratch, in a market smaller than most gym owners would even try. The plan behind how GSD Gyms helps studios build systems like this is right here.