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Explorez tous les épisodes du podcast Behind Gym Doors | A Fitness Business Podcast

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#417: LIVE Gym Owner Marketing Training01 Jan 202600:10:23

Most gym owners think higher competition means higher risk.

In this episode, we walk through real numbers from Crowned Boxing to show why that belief often leads to missed growth, stalled momentum, and unnecessary caution.

This conversation breaks down ad spend, retention, lifetime value, and decision-making in a way every gym owner can understand... without hype or theory.

If you've ever paused ads because "it felt like the wrong month," this episode will challenge how you think about growth.

#416: Lessons From the Best22 Sep 202500:25:16

In this final episode of the season, Mike Arce reflects on a fun and successful season of interviewing exceptional gym owners. He highlights the impressive statistic that 40% of the gyms he works with now generate over $1 million in annual revenue, a significant achievement given that less than 0.5% of gyms typically reach that milestone.

The episode dives into the key factors that differentiate the most successful gym owners, focusing on three core areas: Customer Experience, Sales and Revenue & Team Building.

This episode also features a special sponsored message from Inception Telehealth and Wellness, a company that partners with gyms to provide members with access to concierge-level functional medicine, hormone optimization, and advanced lab testing at no cost to the business. Gyms partnering with them can earn a 10-15% lifetime commission on referrals.

Don't miss the exciting announcement that this podcast, has been rebranded to "The GSD Show" and will now focus on business in general, featuring a mix of solo episodes and interviews with high-achieving individuals from various industries.

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

#407: The Truth About Employee Performance No One Talks About17 Jul 202500:47:11

Mike Arce sits down with Adam Kifer, CEO of Relentless Media and author of "The Relentless Marketer," to unpack why most gym owners fail at paid ads and how to fix it by leading better, thinking bigger, and leveling up your team.

This episode is a deep dive into the real reasons your leads don't convert, your ads stop working, and your team underperforms. From coaching culture to marketing psychology to building internal belief systems that scale, this is the mindset reset most fitness entrepreneurs need, but rarely get.

Chapters

(00:00) Introduction

(02:18) Why Average Thinking Is Costing You Growth

(05:40) How to Level Up Your Team's Thinking

(09:03) Paid Ads vs. Performance Leadership

(13:27) Building a Coaching Culture in Your Studio

(18:50) Marketing That Makes Members Feel Seen

(22:42) What Most Owners Get Wrong About Sales

(27:14) The Power of Internal Belief Systems

(33:01) How to Make Your Team Obsessed with Winning

(38:44) Training for Skill vs. Training for Identity

(45:16) Final Advice for Leaders Who Want More

Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs.

🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

🔔 Hit the notification bell so you never miss an episode of The Behind Gym Doors Podcast! Connect with Adam Kifer

Website: https://relentlessmediaagency.com

Instagram:   / adamkifer  

LinkedIn:   / adamkifer  

More From Loud Rumor

Website: https://www.loudrumor.com/

Instagram:   / loudrumor  

LinkedIn:   / loud-rumor  

Facebook:   / boom.loudrumor  

Twitter:   / loudrumor  

315: The CEO's ONE and ONLY Real Job...08 Jan 202400:07:12

In this episode of The GSD Show, the leading fitness business podcast, I share insights from over 100 gym and fitness studio owners worldwide. I asked them one simple question: "What do you think your main job is as the owner of the business?" I got many answers, which I share in this episode, except for one. The right one. Today, we'll discuss what that one job is and how you can start focusing on it to be more successful each day. Enjoy.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

314: Sean Pastuch Charges TWICE the Most Expensive Competitor in His Area05 Jan 202400:30:31

In this episode of The GSD Show, the leading fitness business podcast, I sit down with Sean Pastuch, CEO of Active Life Fitness, who charges more than DOUBLE the most expensive competitor in his area.  He's not in a major market.  It's not in an affluent area with people loaded with cash.  He's just doing a lot of the right things right, and today, we're going to dive into what those things are, so you can increase the value of each member you work with and ultimately, the value of your business.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor


313: Entrepreneurs X Gut Feeling = 😬 (11mins)04 Jan 202400:11:00

In this episode of The GSD Show, the leading fitness business podcast, we're diving into a critical topic for entrepreneurs—making decisions based on gut feelings. That is not necessarily wrong, it's not uncommon, but it could be very dangerous. Tune in as we break down why and, more importantly, how to trust your instincts the right way to make smarter business decisions.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor




312: When to Hire a Manager (9mins)03 Jan 202400:09:10

In this episode of The GSD Show, the leading fitness business podcast, we dive into the importance of having a solid #2 in the business and understanding the right time to hire one.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

311: Daily Sales Calls: REAL Undeniable Data (8mins)02 Jan 202400:07:51

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down a crucial question—how many SALES CALLS should your team be making daily? Notice I capitalized "Sales" and "Calls". I did it for a reason.

Tune in to find out why, plus get real-time data from hundreds of gyms to help you set a better target for the number of sales calls your team makes each day.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

 

 

 

310: My New Studio Manager + Our 1st Accountability Conversation (10mins)29 Dec 202300:09:55

In this episode of The GSD Show, the leading fitness business podcast, I take you inside my brand-new gym in Texas, and this week, our first studio manager started. Today is her third day and our first Weekly Manager Meeting, and we get VERY clear on goals.  Here's how that conversation went.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

309: Rules in Entrepreneurship… 🙄 (8mins)28 Dec 202300:07:51

In this episode of The GSD Show, the leading fitness business podcast, we discuss Objective, Subjective, and Intersubjective realities and rules, and how some of the greatest entrepreneurs see the difference.  The goal of this episode is to help listeners avoid being 'typical', as we believe 'typical' is boring.  However, so many people don't even realize how typical they're being.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

308: People Are Like Trees (4mins)27 Dec 202300:04:13

In this episode of The GSD Show, the leading fitness business podcast, we will break down the comparison between people and trees to fully understand the benefits and lack thereof of the people that come in and out of your life.

People, whether in personal or business, flow in and out of your life. Is that good or bad? Tune in for a fresh perspective!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

307: Digital Advertising Strategies, Streamlining Sales Funnels, and Unleashing Personal Growth with Nicholas Kusmich22 Dec 202300:59:33

In this episode of The GSD Show, the leading fitness business podcast, we sit down with Nicholas Kusmich, the founder of H2H Media Group. Nicholas is renowned for his success in digital advertising, having generated hundreds of millions in revenue for his clients.

Join digital marketing expert Nicholas Kusmich on the GSD Show as he shares his secrets for high-impact, high-ROI digital advertising campaigns.

Discover the limitations of traditional funnel metaphors in marketing and explore a new approach that focuses on building confidence. Nicholas discusses the importance of streamlining sales funnels and providing a direct path to the solution for potential clients. Learn how to use data to validate marketing claims and mitigate risk, and discover the power of category design in standing out from competitors.

You will also learn effective marketing strategies using social media platforms like Instagram and maximize your ad spend with email lists and retargeting. The conversation takes an intriguing turn as Nicholas delves into the potential benefits of psychedelics for mental health, personal growth, and healing trauma. Hear personal experiences and gain insights into the effects of psychedelics on the body. 

Don't miss this thought-provoking episode that combines digital advertising strategies, sales funnel optimization, and a fascinating exploration of psychedelics.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

306: Bottlenecks: Identify & Destroy ASAP (12mins)21 Dec 202300:12:43

In this episode of The GSD Show, the leading fitness business podcast, we're tackling a crucial aspect of business growth – identifying and eliminating bottlenecks. Discover the strategies and insights needed to overcome these hidden obstacles that slow down progress and impede breakthroughs. Understanding how to pinpoint and remove these constraints is key to accelerating growth and productivity. We'll dive into a real-life scenario to demonstrate how this is done. This episode is a must-listen for anyone looking to streamline their operations and unlock new levels of success in their business ventures.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

#406: How 60+ Automations Power 800+ Members with Scott and Megan Hanson15 Jul 202500:50:41

Mike Arce sits down with Megan and Scott Hanson, the founders of High Ride Cycle, to reveal how they've built a cult-like studio brand through next-level marketing automation, three iconic promotions a year, and an unforgettable in-studio culture.

They've grown to 800+ members across three locations while keeping their ops lean, their campaigns personal, and their customer journey fully mapped out from lead nurture to milestone celebrations to cancellation saves.

Chapters
(00:00) Introduction
(01:55) What Makes High Ride Culture So Addictive
(04:56) Automating the Customer Journey: Where to Start
(08:46) The Tools They Use: BrandBot & Mariana Tek
(13:05) Celebrating Members and Turning It Into Marketing
(19:17) The Cancellation Save Sequence
(25:00) How One Marketer Runs It All
(28:26) Inside Their Six-Figure Black Friday Campaign
(34:05) Targeted Promos That Actually Convert
(40:26) Scaling Automation Without Losing Your Mind
(46:04) Final Advice: Start Simple, Build Over Time

Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs. 

🔔 Hit the notification bell so you never miss an episode of The GSD Show!

🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Connect with Scott & Megan
Website: https://www.highridecycle.com
YouTube: https://www.youtube.com/@highridecycle2859
Megan's Instagram: https://www.instagram.com/megan_hansonn
Scott's Instagram: https://www.instagram.com/smhanson1

More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: https://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor

305: A Powerful Technique to Improve Results in ANYTHING! (13mins)20 Dec 202300:13:38

In this episode of The GSD Show, the leading fitness business podcast, we're tackling a game-changing technique. We're all working on many things at once:  lead generation, sales, retention, branding, hiring, customer service, etc.  Many people wish everything they worked on just worked better.  A lot better. This technique was taught to me by a mentor years ago, and its sole purpose is to make anything we do work significantly better with equal or less effort!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

304: Why You Sound Salesy and How to Fix It (11mins)19 Dec 202300:11:19

In this episode of The GSD Show, the leading fitness business podcast, we're diving into practical, straightforward strategies for gym owners to make sales without sounding pushy. It's all about mastering the art of genuine customer engagement, blending helpfulness with smart selling techniques. Perfect for those who want to boost their gym's success without compromising authenticity.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

303: 2 Metrics Marketers MUST Measure… Or Fail! (23mins)18 Dec 202300:23:02

In this episode of The GSD Show, the leading fitness business podcast, we're diving into the essentials of gym marketing with a straightforward guide on measuring success. We break down how to track and interpret key metrics, helping gym owners make smart, effective marketing choices. Get ready for practical advice that's easy to understand and apply in your fitness business today.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

302: If Elon Musk Built Gyms (21mins)15 Dec 202300:21:40

In this episode of The GSD Show, the leading fitness business podcast, we discover how the innovative strategies of Elon Musk could revolutionize the gym industry. Unpack the secrets behind Tesla's astounding growth without traditional advertising and learn how to apply these groundbreaking tactics to your fitness business. Get ready for a transformative perspective on gym marketing and growth.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

301: Marketing Mastery: 21 Questions (10mins)14 Dec 202300:10:37

In this episode of The GSD Show, the leading fitness business podcast, we dive into the world of targeted customer feedback. Explore how asking the right questions to your gym's most valued members can transform your business strategies and boost growth. Get ready for a practical guide to refining your marketing approach!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor


300: My Secret Collection - Never Before Revealed (56mins)13 Dec 202300:56:45

In this episode of The GSD Show, the leading fitness business podcast, we're dropping unheard secrets. Expect a mind-blowing revelation that's never hit the airwaves before. Tune in, get inspired, and find out what's been under lock and key.
 

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

299: The ONE Thing Winners Do Better Than Losers (14mins)12 Dec 202300:14:34

In this episode of The GSD Show, the leading fitness business podcast, we dive into what winners in the fitness industry do differently. Discover the single powerful strategy that can elevate your fitness business from average to exceptional. No fluff, just the real deal – the key to standing out in the crowd. If you're aiming to take your fitness business to the next level, this episode is a must.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

298: Bankrupt: Franchise Investments Gone South. (10mins)11 Dec 202300:10:45

In this episode of The GSD Show, the leading fitness business podcast, we tackle the harsh reality of franchise investments in the fitness industry. Discover the pitfalls that lead many to bankruptcy and the crucial steps to avoid them. We break down the dream versus reality of franchise ownership, offering essential insights for current and aspiring franchisees. Dive into this eye-opening episode to navigate the challenges and turn your investment into a success story.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

297: How the Mafia Finds Studio Managers (7mins)08 Dec 202300:07:18

In this episode of The GSD Show, the leading fitness business podcast, we explore a unique approach to finding top-notch studio managers. Drawing inspiration from an unlikely source, the mafia, we uncover effective strategies for recruitment within the fitness industry. Get ready to learn some unconventional yet highly practical tips to build your A-team. It's all about getting creative and thinking outside the box. Don't miss out on these game-changing insights!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

296: Facing Death, Building a Brand and Growing Your Business with Zack Barna07 Dec 202300:29:07

In this episode of The GSD Show, the leading fitness business podcast, Mike is joined by Zack Barna, Founder and CEO of BoomPromo, follower of "The Death Trip" and an expert in building a successful brand to help grow your business.

Zack discusses the importance of strategic partnerships and leveraging generosity to strengthen brands. He shares examples of sending thoughtful gifts to potential clients, emphasizing the value of transparency, starting with generosity, and building trust with potential clients.

The conversation then transitions to the significance of fitness in Zack's life. He talks about prioritizing daily workouts as a form of stress relief, sharing tips for maintaining personal balance, and avoiding conflicts at the gym. Zack also reflects on his own near-death experience, leading him to embark on a transformative "death trip" journey, exploring the importance of preparedness and leaving a meaningful legacy for loved ones.

Throughout the episode, Mike and Zack explore the emotional and spiritual aspects of facing death, expressing gratitude for life's precious moments, and finding peace through acceptance. They share personal anecdotes, reflections on personal growth, and the impact of embracing gratitude.

Tune in to this inspiring episode of the GSD show to gain valuable insights on branding, parenthood, and fitness, and learn how to create a life filled with purpose, generosity, and gratitude.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

#405: She Scaled Her Gym to $141K/month and Still Has Time To Travel with Grace Giles08 Jul 202500:47:53

Smart gyms don't scale through hard working individuals, they scale through hard working systems. Grace Giles, the powerhouse behind one of the world's highest-performing F45 studios, reveals how she turned burnout into balance, scaling to $141K/month while traveling and stepping away from daily operations. Grace shares how she leverages virtual assistants, tools like Loom and Canva, and detailed SOPs to free up her time while delivering elite-level client experiences. Her playbook is a masterclass for studio owners serious about sustainable growth.

In this episode of Behind Gym Doors, Mike Arce and guest Grace Giles break down what it takes to grow a fitness business that runs with precision, without burning you out. From scalable systems and long-term marketing to team accountability and member retention, this conversation delivers the tools you need to shift from working in your gym to leading above it.

Chapters:
(00:00) Introduction
(04:03) Planning for Slow Seasons & Building a Strong Team
(07:06) Systems Over People: The Foundation for Growth
(13:00) Long-Term Business Planning & Leveraging Technology
(19:44) Pricing, Value, and Mindset Shifts
(23:14) Team Culture: High Standards with Heart
(31:11) Engaging Community Through Events
(35:27) Hiring Philosophy & Leading with Grit
(42:19) Personal Growth & Vision for the Future

🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: https://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor

295: Retention: What's Good, and How To Improve It (15mins)06 Dec 202300:15:30

In this episode of The GSD Show, the leading fitness business podcast, we dive into a game-changing perspective on gym member retention. Discover the key factor that could transform your gym's success story. It's not just about who walks through the door – it's about who stays. 

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

294: 2 Hyper Growth Mode Mistakes (5mins)05 Dec 202300:05:04

In this episode of The GSD Show, the leading fitness business podcast, we dive into the pitfalls of hyper-growth with Mike Arce from Loud Rumor. Discover the two critical mistakes that could be holding back your fitness business. Join us for insights that could be the key to unlocking your business's full potential.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

293: Feeling Overwhelmed? This May Be Why. (8mins)04 Dec 202300:07:54

In this episode of The GSD Show, the leading fitness business podcast, Mike Arce of Loud Rumor shares insights for gym owners on pinpointing the real challenges behind feeling overwhelmed.

Ever feel like you're drowning in tasks and decisions? Unlock the key to efficiency and focus in your fitness business journey."

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

292: 3 Deadly "Sales Objections" and How to Avoid Them (11mins)01 Dec 202300:11:04

In this episode of The GSD Show, the leading fitness business podcast, we explore three common sales objections that can hinder business growth. Learn how to navigate these challenges effectively and why understanding the deeper reasons behind customer hesitations is crucial. Discover insights that could transform your approach to sales and fuel your business success.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

291: Dominating the Fitness Industry: Insider Marketing Strategies and Personal Growth Insights with Nicholas Flamini01 Dec 202301:11:20

In this episode of The GSD Show, the leading fitness business podcast, learn how to dominate the fitness industry in 2024 with marketing strategies and personal growth insights from industry experts. In today's episode of the GSD show, hear from Nicholas Flamini, a growth strategist for GymLaunch, and CEO of Loud Rumor, Mike Arce. They cover various topics related to the fitness industry and marketing strategies.

In this video, you'll learn about the importance of niching down in your business and focusing on marketing beyond lead generation. They discuss missed opportunities in follow-up and sales, the impact of AI on the sales industry, and the importance of prioritization and learning from mistakes in marketing strategies. Additionally, they touch on leadership, decision-making, and personal growth. 

This discussion is centered around the fitness industry and what the future may bring to both gym owners and consumers. Learn from Nicholas' and Mike's valuable professional insights to prepare for what's coming in the future of the fitness industry. 

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

#gymowner #fitnessmarketing #loudrumor

290: Sales Must: 4 Levels of Certainty (8mins)29 Nov 202300:08:52

In this episode of The GSD Show, the leading fitness business podcast, strap in for a high-octane dive into the art of sales! We're cracking the code on the four crucial levels of certainty you need to nail every deal. It's not just about the pitch; it's about mastering the game and dominating your sales targets. This episode is your golden ticket to becoming a sales powerhouse. Miss it at your own risk!"

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

289: DBM: The Salesman's Most Valuable Tool (17mins)28 Nov 202300:17:20

In this episode of The GSD Show, the leading fitness business podcast, we explore the power of a crucial sales tool that could redefine your approach to fitness studio sales. We promise to unveil a strategy that has the potential to elevate your sales game. Don't miss out on discovering a tool that could be a game-changer for your business."

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

288: How My 3-Day Fast Makes Me Successful (5mins)27 Nov 202300:05:34

In this episode of The GSD Show, the leading fitness business podcast, I reflect on the mental benefits of fasting as I wrap up day three of my three-day fast, emphasizing the discipline it builds amidst a household of constant temptations. I've embraced various challenges like cold plunges and intense workouts to strengthen my discipline muscle, recognizing its vital role in success. Whether fasting or facing discomfort, the key is consistent discipline training to overcome obstacles and achieve desired goals. As I approach the end of my fast, I plan a mindful break and Thanksgiving celebration without overindulging, promoting a balanced approach to food and discipline.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

287: A+ Studio Manager (Not an Option)! (10mins)24 Nov 202300:10:06

In this episode of The GSD Show, the leading fitness business podcast, Mike Arce, CEO of Loud Rumor, share some eye-opening data about the critical role of a good studio manager in achieving success in the fitness industry.

We've discovered that 100% of unsuccessful studio owners admit to not having a good manager, while all those succeeding in growth credit their success to having an effective manager. The key is not just having good people but establishing robust systems that empower them to thrive. Join me as we explore the essential strategies, KPIs, and recruiting processes needed to elevate your fitness business to new heights.

For more insights and actionable steps, visit http://loudrumor.com/info and explore the Mastermind program.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor


286: Marketing 101: Why Most Get This Wrong23 Nov 202300:15:58

In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Marketing 101: Why Most Get This Wrong, where we delve into the core purpose of marketing: increasing revenue. Join us on this insightful journey as we explore the four P's of marketing, with a particular focus on promotion, and how it seamlessly intertwines with the overarching goal of revenue growth.

Discover the three key ways to boost revenue and drive business growth: acquiring more customers, increasing the average dollar spent per customer, and fostering long-term customer retention. Focusing on the strategic approach of identifying the lowest-hanging fruit among these three aspects, we explore how to craft tactics that align with a robust marketing strategy.

Whether you're a seasoned marketer or just getting started, this video will provide you with valuable insights on how to unlock the true potential of marketing. By understanding the fundamental principles discussed in this video, you'll gain the tools necessary to drive substantial business growth. Don't miss out on this opportunity to revolutionize your marketing approach and propel your success. Join us now!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

 

#404: The $30 Referral Strategy That Converts 90%01 Jul 202500:42:08

Smart studios don't just market, they engineer member behavior. In this episode of Behind Gym Doors (formerly the GSD Show), fitness business expert Mike Arce is joined by Dave and Kimberly from Blended Athletics, a high-performing gym in Nova Scotia, Canada. They break down the exact referral campaigns, email strategies, and retention formulas that drive over 90% conversion rates. This combination of strategies has maximized revenue per member  without relying on costly paid ads. 

Blended Athletics uses psychology-driven marketing emails, seasonal campaign planning, and strategic VA support to generate high-quality leads at scale. Discover why their biannual "$30 for 30" referral program outperforms industry-standard advertising, and how layering direct mail, social media engagement, and high-ticket offers creates a complete marketing ecosystem. Whether you're opening your first studio or scaling to multiple locations, this episode delivers step-by-step frameworks built specifically for fitness studios looking to win long-term.

Chapters
(0:00) Introduction 
(1:37) Business Overview
(2:18) Marketing Strategies & Lead Sources
(6:00) Member Referral Campaigns & Sales Conversion
(10:00) Psychological Marketing Techniques in Emails
(28:30) Direct Mail Campaign & Organic Lead Generation
(33:00) Lead Quality, Sales Process & Virtual Assistant Role
(38:00) Marketing Philosophy & Multi-Channel Approach

Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs. 

🔔 Hit the notification bell so you never miss an episode of The GSD Show!

🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor

285: Thinking Time… AKA GSD Time (7mins)22 Nov 202300:07:13

In this episode of The GSD Show, the leading fitness business podcast, we explore heightened productivity through the revolutionary concept of Thinking Time, inspired by the insightful Keith Cunningham. Delve into the transformative method that has influenced decision-making for many. By dedicating focused time to unraveling key business constraints without external distractions, creative solutions beyond conventional thinking can emerge. Join in exploring the art of deliberate contemplation and witness the game-changing impact on your business.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

284: The Very Possible Future of Fitness (9min)20 Nov 202300:09:32

In this episode of The GSD Show, the leading fitness business podcast, we're diving into the future of fitness in 2024 and the game-changing integration of wearables, genomics, and personalized health insights.

The fragmented landscape of health technologies is on the verge of converging, creating a potential revolution in how gyms tailor fitness plans. Imagine a future where AI combines various data points to optimize individual health and workout experiences, redefining the fitness industry. Stay tuned as we explore this transformative vision and its potential impact on shaping a new era of health and wellness.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

283: How I Determine My Marketing Budget (7min)17 Nov 202300:07:07

In this episode of The GSD Show, the leading fitness business podcast, I'm sharing insights from a recent conversation I had with my CFO about marketing budgets. We've seen positive trends in our lifetime value and customer acquisition cost ratios, emphasizing the importance of a dynamic approach. Discover why we allocate around 23% of our revenue to marketing efforts and how we maintain a healthy ratio of lifetime value to customer acquisition cost.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

282: PushPress CEO Dan Uyemera's Resilience, Setbacks, and Profit-Boosting Gym Tactics16 Nov 202300:47:39

In this episode of The GSD Show, the leading fitness business podcast, we learn the art of resilience: Turn setbacks into powerful profit-boosting tactics for your gym. Today we're joined by PushPress CEO, Dan Uyemera, who shares the strategies that took him from rock bottom to a successful CEO hitting $100 million in just 10 years.

You'll learn how to leverage your Net Promoter Scores (NPS), build a people-centered business, improve the value that aligns with your gym's mission using a North Star metric, identify the drivers to scale your gym and learn about Dan's discovery that will help reduce your churn rate to as low as 1%. Learn from Dan's resilience, life-changing setbacks, and professional insights in the fitness industry to increase your fitness studio's profits, decrease your churn rate, and fuel your business's success.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

281: Win: Using AI to Recruit/Hire Good People Fast & Easy (7min)15 Nov 202300:07:16

In this episode of The GSD Show, the leading fitness business podcast, I'm sharing my game-changing win: using AI to recruit top talent quickly and easily. I'll walk you through the process I used with Chat GPT to find an awesome executive assistant in just one week. From crafting job descriptions to interview questions, offer letters, and more, this tool is a game-changer. Tune in to discover how I saved 15-20 hours of work, hired within four days, and streamlined my entire hiring process. Don't miss this efficiency hack—it's a total game-changer. Follow me on LinkedIn for more insights, and let's dive in. Thanks for walking with me, and catch you soon!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

280: Fail: Leaders Bend (Not an Option) (7mins)14 Nov 202300:06:52

In this episode of The GSD Show, the leading fitness business podcast, join me, Mike Arce, on an insightful walk as I discuss my recent communication fumble. I'll open up about the crucial aspects of adapting your leadership style, the intricacies of effective communication, and the ever-evolving journey to mastering it. As a leader, discover the art of being flexible, and adjusting your approach to cater to the unique individuals you lead. Stay tuned for an upcoming episode where I reveal a remarkable win - recruiting top talent fast and easy using AI. Thanks for walking with me, and see you soon!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

279: 6 Sales Strategies to AVOID in Your Gym (And They May Surprise You!)02 Nov 202300:12:36

In this episode of The GSD Show, the leading fitness business podcast, we're cutting through the noise and exposing six sales strategies you should avoid if you want to sell more memberships in your gym.

In this no-fluff video, you'll learn how to improve your sales techniques and what popular mainstream sales techniques to avoid implementing to better your business. Say goodbye to the myths, and hello to increasing profit as we get real about the phony sales strategies that will put you behind.

From mastering the art of follow-up to deciphering between the hypnosis of getting clients to say yes vs making a commitment, we're unpacking it all to debunk the misconceptions that might be holding your sales back. 

Get a pen and paper ready, because these are actionable tips specifically crafted for YOU. Join us and amp up your sales game like never before!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

278: The Playbook on Becoming a Better Business Owner from Dan Martell26 Oct 202300:56:31

GYM OWNERS! Join your host and Loud Rumor CEO, Mike Arce, as he sits down with award-winning entrepreneur, investor, bestselling author, and coach to over 1000+ SaaS founders, Dan Martell.

In this episode of the GSD Show, you'll embark on a journey of transformation and success and walk away inspired and informed as Dan shares his knowledge and expertise to help you elevate your life and leadership.

Discover the transformative power of fitness and why Dan believes it gives individuals a significant advantage in life, and hear about his incredible journey from 265lbs to becoming a 6x full-distance Ironman.

It doesn't stop there! Mike and Dan touch on the critical role of discipline and reveal how to supercharge your mornings with the "Theory of Constraint" as Dan outlines what you should be doing in the first 90 minutes of each day.

You won't want to miss the insights on how Dan invests $300,000 annually in his health and why it's a game-changer for any leader. Explore his latest book, "Buy Back Your Time," and learn how it can revolutionize your approach to life and business.

FITNESS STUDIO OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

 

278: The Playbook on Becoming a Better Business Owner from Dan Martell26 Oct 202300:56:31

In this episode of The GSD Show, the leading fitness business podcast, join your host and Loud Rumor CEO, Mike Arce, as he sits down with award-winning entrepreneur, investor, bestselling author, and coach to over 1000+ SaaS founders, Dan Martell.

You'll embark on a journey of transformation and success and walk away inspired and informed as Dan shares his knowledge and expertise to help you elevate your life and leadership.

Discover the transformative power of fitness and why Dan believes it gives individuals a significant advantage in life, and hear about his incredible journey from 265lbs to becoming a 6x full-distance Ironman.

It doesn't stop there! Mike and Dan touch on the critical role of discipline and reveal how to supercharge your mornings with the "Theory of Constraint" as Dan outlines what you should be doing in the first 90 minutes of each day.

You won't want to miss the insights on how Dan invests $300,000 annually in his health and why it's a game-changer for any leader. Explore his latest book, "Buy Back Your Time," and learn how it can revolutionize your approach to life and business.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

 

277: Boost Your Gym's Success with These Tips From Bedros Keuilian | The GSDSHOW12 Oct 202300:46:58

In this episode of The GSD Show, the leading fitness business podcast, we're sharing an exclusive talk from one of the most influential and recognizable personalities in the fitness industry, Bedros Keuilian, from our 2023 GSDCON  Sales event. In this talk, Keuilian dismantles common misconceptions about money, gives tips on how to use money to your advantage, provides various selling strategies, and encourages listeners to stop making excuses and to take action. 

Bedros Keuilian talks all things money - and how your gym can have a hockey stick of growth with the strategies he shares! 

You'll learn about selling, how to increase revenue in your fitness studio, and how to take control of your own narrative to lead your business to success.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

From the episode…

FREE TRAINING - How to Get 100 leads in 7 days: https://fb.watch/nc6XZk2TpV/ 

403: How $20M CEO, Allison Moreno Runs Her Company24 Jun 202501:08:38

🔗 Ready to GROW your studio? Schedule a free call to learn how we can help: https://loudrumor.com/discover

If you think more ads are the key to scaling your studio, think again.

In this episode, Loud Rumor CEO, Mike Arce, sits down with Allison Moreno, founder of a massage studio brand on track to hit $20 million in revenue, to reveal what actually fuels sustainable growth: leadership, systems, and real operational strategy.

From building a 10-person support team to scaling without ad spend, Allison shares how she evolved from burned-out operator to a confident CEO leading nearly 300 employees. If you're serious about multiplying revenue and reducing your time in the weeds, this is the mindset and playbook shift you've been waiting for.

Chapters
(00:00) She Wasn't Profitable. Here's What Changed
(01:50) Scaling Starts with Growing You
(04:46) How to Stop Doing Everything Yourself
(07:01) The First Hire That Bought Back Her Time
(10:13) How to Build a Team That Actually Performs
(14:22) What Most Owners Don't Understand About Empathy
(20:46) Time Management That Actually Works
(26:00) The Lie That Almost Limited Her Growth
(33:36) The Gift Card Strategy Worth $2M+
(41:28) Why Paid Ads Stopped Working and What Replaced Them
(52:17) How to Run Referral-Only and Still Scale
(58:37) Be the Dumbest in the Room (and Reap the Rewards)

Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top wellness and fitness entrepreneurs.

🔔 Hit the notification bell so you never miss an episode of The GSD Show!

More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: https://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor

276: Mastering Fundamental Principles for a More Profitable Gym | GSD Show05 Oct 202300:49:25

In this episode of The GSD Show, the leading fitness business podcast, join Coach and Advisor, Eric Malzone, and Loud Rumor CEO, Mike Arce, as they share the fundamental principles you should use to have a more profitable gym.

You'll learn about the importance of attracting the right customers, thinking outside the box, and focusing on profit rather than just revenue in running a successful gym. Eric and Mike emphasize the significance of pricing, suggesting that gyms can double their profit by increasing pricing by ten percent.

We discuss the fundamental principles of putting pricing on paper and regularly increasing pricing, as well as the importance of innovation and community in keeping clients engaged and increasing profitability.

From the episode…

FREE TRAINING: 

How to Get 100 leads in 7 days: https://fb.watch/nc6XZk2TpV/

The 4 Ps of Marketing https://loudrumor.com/4p 

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

 

 

275: The REAL Reason Why Your Gym Marketing Agency is Failing You… | The GSD Show28 Sep 202300:55:26

In this episode of The GSD Show, the leading fitness business podcast, Mike shares the importance of a comprehensive marketing strategy that goes beyond paid advertising, and various strategies for increasing revenues in gyms. 

The real reason why your gym marketing agency is failing you is because…

They're not a marketing agency…they're an advertising agency. And those two things are vastly different.

As a gym owner, it's your job to own the marketing strategy and give that to your advertising agency. AKA you give strategy - they do the execution.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

274: Simple Marketing Changes That Can Double Your Fitness Business Profits Today!21 Sep 202300:03:24

In this episode of The GSD Show, the leading fitness business podcast, join Loud Rumor CEO, Mike Arce, as he shares marketing and pricing strategies you can use to double your company's profit without working any harder

You'll learn how Life Time Fitness's CEO, Bahram Akradi, found success after, what he called, an initial pricing failure. Learn from Bahram's mistake and avoid making the same error to double your fitness studio's profits without working any harder.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow 

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

 

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