Behavioural Science for Marketers

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Module 9 - How To create More Effective Shopper Communications

Épisode 15

lundi 1 juin 2026 • Durée 22:15

This professional Podcast covers shopper psychology, a discipline focused on understanding consumer behaviour to enhance business growth. Specifically it explores and explains various aspects of effective communication with shoppers, including how human vision and emotional responses influence purchasing decisions. The session emphasises the power of images over words, the strategic use of biomimicry, and the impact of multi-sensory experiences.

Furthermore, the materials explore the psychology behind copy, fonts, numbers, promotions, colours, and shapes.

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Module 8 - Hacking Human Emotion To Influence Purchasing Decisions

Épisode 14

vendredi 1 mai 2026 • Durée 26:24

This session provides an overview of a professional training course focused on shopper psychology and the role of emotion in consumer decision-making. The session highlights how understanding human psychology, particularly emotional responses, can help businesses enhance brand visibility, appeal, engagement, and ultimately sales.

It covers key concepts such as the "three Fs" (fight, flight, find a mate), the See, Appeal, Engage & Buy model, and the impact of multi-sensory triggers on shopper perceptions. The Podcast also distinguishes between System 1 (fast, emotional) and System 2 (slow, rational) thinking in purchasing decisions and offers practical tools like the "Why, Why, Why game" to uncover deeper emotional motivations.

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Module 7 - Decoding The Customer Journey

Épisode 13

mercredi 1 avril 2026 • Durée 22:07

A Podcast that provides comprehensive details on the customer journey and shopper psychology, originally created by by expert Phillip Adcock. The session emphasises understanding how consumers make purchasing decisions, both in-store and online, by exploring various touchpoints and the psychological processes at play.

Key topics include the SAEB (See, Appeal, Engage, Buy) model, graphic hierarchies for effective communication, and the five modes of shopping (Inexperienced, Experiential, Considered, Grab & Go, Impulse), which categorise different shopper behaviors. The sources aim to equip learners with strategies to optimize brand preference and sales by aligning interventions with shopper mindsets and evolutionary predispositions.

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Module 6 - Applied Psychology For More Sales

Épisode 12

lundi 2 mars 2026 • Durée 19:42

This Podcast focuses on sales performance through the lens of shopper psychology and behavioural science. It explores how understanding human evolutionary instincts and emotional drivers are paramount to influencing purchasing decisions, often before rational thought kicks in.

The content emphasises practical strategies for optimising in-store and pre-store marketing, detailing the effective use of visuals, numbers, promotions, and calls to action.

Additionally, it differentiates between shopper and consumer needs, addresses barriers to purchase, and highlights the significance of personalisation and priming in the sales process.

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Module 5 - Decoding Shopper Engagement

Épisode 11

lundi 2 février 2026 • Durée 22:31

Here's an overview and summary of a comprehensive professional training course on shopper psychology, emphasising its importance in driving brand engagement and business growth.

Phillip Adcock, a seasoned expert, originally designed a model for understanding shopping behaviour by breaking down the shopping process into "See, Appeal, Engage, and Buy." This Podcast explains cognitive processes like System 1 (fast, automatic) and System 2 (slow, deliberative) thinking, and how they influence purchase decisions.

Furthermore, the session highlights the significance of multi-sensory engagement, processing fluency (making information easy to understand), and the impact of context, priming, and anchoring in influencing shopper perceptions and ultimately, sales. The commentary include real-world examples to help listeners apply these psychological principles to optimise in-store and online marketing strategies.

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Module 4 - The Psychology of Brand Appeal

Épisode 10

mardi 6 janvier 2026 • Durée 20:31

This session focusses on driving brand appeal. The content, originally created Phillip Adcock, a veteran in consumer psychology, outlines how to understand and influence shopping behaviour through various psychological principles. Key topics covered include the impact of emotion before reason, the significance of first impressions, the power of multi-sensory communication, and the optimisation of messaging through processing fluency, humanization, and social proofing.

The Podcast aims to equip professionals with the skills to enhance brand visibility, engagement, and sales by aligning marketing strategies with the inherent ways human brains process information.

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Module 3 - The Shopper Psychology of Brand Visibilty

Épisode 9

lundi 1 décembre 2025 • Durée 18:21

This Podcast on shopper psychology, specifically focusses on driving brand appeal. The content, created by Phillip Adcock, a veteran in consumer psychology, outlines how to understand and influence shopper behaviour through various psychological principles. Key topics covered include the impact of emotion before reason, the significance of first impressions, the power of multi-sensory communication, and the optimisation of messaging through processing fluency, humanization, and social proofing.

The session aims to equip professionals with the skills to enhance brand visibility, engagement, and sales by aligning marketing strategies with the inherent ways human brains process information.

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Module 2 - Shopper Psychology Fundamentals

Épisode 8

lundi 3 novembre 2025 • Durée 18:21

Here's a Podcast on shopper psychology fundamentals and the creation of a shopper psychology playbook. The course emphasises that understanding the minds of shoppers can grow businesses by increasing sales, retaining loyal customers, and reducing communication costs, addressing a significant skills gap in the industry.

It details effective learning strategies, the SAEB model (See, Appeal, Engage, Buy), and the distinction between shoppers and consumers, highlighting that effective marketing targets the purchasing decision in-store. The module also covers the evolutionary basis of attention, the role of emotion in purchasing, different shopping modes, and how to achieve marginal gains by implementing numerous small, psychologically informed changes.

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Module 1 - An Introduction to Shopper Psychology

Épisode 7

mercredi 1 octobre 2025 • Durée 31:03

This Podcast introduces a professional training course on shopper psychology, highlighting its benefits for business growth and career advancement in a rapidly expanding sector. The content explores various psychological principles that influence shopper behaviour, such as attention spans, different types of memory, and the impact of choice overload.

It also details strategies for increasing product visibility and standout in retail environments, drawing on concepts like evolution, biomimicry, and the power of emotional connection to capture shopper attention effectively.

Finally, the module emphasises a "test and learn" approach for optimising these strategies, providing frameworks for measuring their impact beyond just sales data.

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Adding Science to Design

Épisode 6

mardi 2 septembre 2025 • Durée 18:21

The Podcast provides details of Creative Test, an AI-powered design analysis and optimisation engine developed by Adcock Solutions. The core concept revolves around applying behavioural science and psychology principles to evaluate the effectiveness of marketing designs, ranging from packaging to POS to digital ads.

By analysing designs against a vast database of psychological insights, Creative Test provides quantifiable scores across various metrics, such as attention, appeal, engagement, and buyability. This analysis pinpoints strengths and weaknesses within a design, offering actionable recommendations for improvement to enhance shopper response and ultimately drive sales.

The service also includes options for human expert commentary and bespoke training to further refine design strategies.

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Behavioural Science for Marketers – Détails, épisodes et analyse

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