Explorez tous les épisodes du podcast Becoming Preferred
| Titre | Date | Durée | |
|---|---|---|---|
| Mary Fain Brandt – Supercharge Your LinkedIn Presence | 23 Sep 2024 | 00:35:39 | |
SEASON: 4 EPISODE: 17 Episode Overview: Are you ready to supercharge your LinkedIn presence and transform your career or business with the power of AI? Today we have an absolute powerhouse joining us on the show. It’s my pleasure to introduce Mary Fain Brandt, a true expert in optimizing LinkedIn profiles and leveraging artificial intelligence for explosive business growth. Mary is the go-to guru for professionals looking to stand out in the digital landscape. Her expertise spans from crafting magnetic LinkedIn profiles to implementing cutting edge AI strategies that propel business forward. So whether you’re an entrepreneur looking to make waves, a marketing pro aiming to stay ahead of the curve, or an executive seeking to amplify your personal brand, Mary’s insights are pure gold. Join me now for my conversation with Mary Fain Brandt. Guest Bio: For over two decades, Mary Fain Brandt has been a powerhouse in the training and facilitation world, amassing a wealth of experience that speaks volumes. With a portfolio of over 500 clients, Mary's ability to unlock LinkedIn's full potential is unmatched, making her the go-to expert you need. Mary is also a Certified AI Consultant, diving deep into AI to deliver cutting-edge insights and strategies for her clients. Saving them hundreds of hours and thousand of dollars. Turning Chaos into Calm and freeing them up to do the work they love [not all the boring mundane behind the scenes tasks!] Resource Links:
Insight Gold Timestamps: 03:21 I had no idea how to start a business, really self-taught 04:31 I just dove all in to learn how to use LinkedIn 08:02 What are the biggest mistakes or challenges that you see 09:32 My tagline is, I take you from boring to badass on LinkedIn 11:45 Personal branding can convey who you are and what you do 13:11 After 2020, one of the biggest changes, what happened on LinkedIn…. 15:48 Stories sell, facts tell 17:26 When's the right time to do maybe a text only 18:53 Say what you need to say 20:21 I’m not a fan of emojis all over LinkedIn, those belong on Instagram 24:26 Can you share a success story…. 25:38 I think everyone's heard of AI, not everyone's embracing it 27:08 Chat GPT just hit 100 million users 28:24 You call it a level up and elevate tool 29:15 A LinkedIn newsletter is a great marketing tool 31:16 Do not “Pitch-Slap” someone in a DM 33:42 If you don't have a brand, start there 34:02 You have to stay top of mind, and tip of tongue in today's world Connect Socially: LinkedIn: https://www.linkedin.com/in/maryfainbrandt/ LinkedIn Post Mentioned : Do Not Pitch Slap People in a DM Podcast: https://scaleupbusiness.buzzsprout.com Instagram: https://www.instagram.com/maryfainbrandt/ Freebies: | |||
| Josh Seiden – Customer-Centric Objectives and Key Results (OKRs) | 16 Sep 2024 | 00:35:22 | |
SEASON: 4 EPISODE: 16 Episode Overview: Everyone in every industry and every role has customers. Your success depends on how efficiently you can solve your customers’ problems, adapt as those problems change, and influence their behavior to drive the results you want. Objectives and Key Results, or OKRs, give you the framework to do that. However, adopting OKRs successfully is no easy feat. It requires changing the way you work, think about your work, and plan for the work you’ll do in the future. So whether you’re an OKR newcomer, or a pro needing a tune-up, my guest today will share his insights on how to put customers at the center, navigate uncertainty, and succeed with OKRs. Join me now for my conversation with author, speaker, and product innovation strategist, Josh Seiden. Guest Bio: Josh Seiden has worked with hundreds of organizations as an individual contributor, leader, founder, and consultant. As software designer–turned–coach, consultant, and speaker, he's helped organizations fuse strategy, become customer-centric, and utilize evidence-based decision-making to become more agile (with a lowercase “a”), make better products, and achieve greater success. Along with his co author Jeff Gothelf, he's written two previous books. Their new book is: Who Does What By How Much? A Practical Guide to Customer-Centric OKRs Resource Links:
Insight Gold Timestamps: 01:16 Your latest book, Who Does What by How Much: A Practical Guide to Customer Centric OKRs 01:45 OKR stands for Objectives and Key Results 04:39 The most common misconception about OKRs 05:38 OKRs imply we're going to do something different 07:18 As a leader, you've got responsibility for the whole company 09:21 The challenge is that we lose track of who that customer is and what their point of view is 10:52 The first step in OKR is…. 12:28 What are the factors that are success factors? 13:19 We say OKRs are three things 14:49 I work in HR, who's my customer? 16:08 Who does what, by how much? 20:50 They're a goal setting framework 22:15 Innovation is the intersection of new capabilities and unmet customer needs 24:08 We know leadership plays a crucial role in the success of the OKRs 27:37 We don't necessarily know the answer beforehand 28:24 It's asking the right question and measuring the right question 29:45 I think there's an opportunity for us to have better conversations in the workplace 32:38 Who's the target of my work? What are they trying to do? How can I help them do it? Connect Socially: LinkedIn: https://www.linkedin.com/in/jseiden/ Twitter: https://x.com/jseiden Email: josh@seiden.co Sponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo Rainmaker Digital Solutions: | |||
| Rob Harrison – Sales Coaching for Sales Closers | 15 Jul 2024 | 00:33:16 | |
SEASON: 4 EPISODE: 7 Episode Overview: Welcome to this episode of Becoming Preferred, where we’re going to deep dive into the world of modern selling and performance excellence. I'm thrilled to have Rob Harrison, the CEO of Magnifyde, joining us today. Rob is a seasoned sales leader with a track record of driving exponential growth and empowering sales teams to achieve their full potential. In this episode, Rob and I will unravel the intricate dynamics of today's marketplace, shedding light on the essential elements that underpin successful performance selling. We'll dissect the crucial role of mindset in navigating the ever-evolving sales landscape and uncover the power of cultivating effective habits that breed sustained success. Join me now for my conversation with Rob Harrison. Guest Bio: Rob is the Co-founder & CEO of Magnifyde, has years of experience leading sales teams and has a background of serving twelve years in the British military. He has developed a technique that exponentially increases company closure rates across multiple platforms. He is also the creator of Magnifyde Academy, where he molds inexperienced individuals into sales masters. His impressive track record includes skyrocketing monthly revenue for many of his clients from $10k to over $100k in a matter of months. He has spoken at several in-person and virtual sales events such as M&A Mastery, Upgraded Coach 100K/Month Sales Machine, 5D Coaching Live, and Read the Lead. Resource Links:
Insight Gold Timestamps: 03:43 I got lucky enough to be in the right place at the right time 07:38 You still need to be the subject matter expert, even if you're a salesperson 08:18 Take the word enthusiasm, and the last four letters, the I A S M for I Am Sold Myself 09:27 How do you attack the mindset of the person 10:36 It's having the right mindset before you get going 12:54 What's the biggest common challenge that you see? 14:41 Never done sales before, but willing to learn 15:22 So you have to retrain them on the process, so that becomes the default 17:17 Enthusiasm has to be there 18:29 A groundbreaking technique that significantly improves company closure rates 20:26 Before they know it, 60% of their work week is actually spent in sales 23:27 Let's talk about the process on habits and skills 25:20 Then it became totally normal to wake up either before my alarm, or on my alarm at 5am 27:27 People are motivated differently 29:30 Appointment setters are also very important to be a subject matter expert Connect Socially: LinkedIn: https://www.linkedin.com/in/rob-harrison-665699216/ Facebook: https://www.facebook.com/magnifyde.io Blog: https://magnifyde.io/category/all/ Instagram: https://www.instagram.com/rob.h.8/ Email: rob@magnifyde.io Sponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo Rainmaker Digital Solutions: | |||
| Barbara Rozgonyi – Growing Your Business Socially | 10 Oct 2022 | 00:37:50 | |
SEASON: 1 EPISODE: 25 Episode Overview: Looking to grow your influence and your visibility, whether you’re an entrepreneur, small business, association, or corporation. If you are looking to attract leads, build your brand, and click with crowds using social media, content marketing, and PR, then you are going to enjoy my conversation with an international trends speaker, coach, and host of the podcast “Growing Social Now”, Barbara Rozgonyi! Guest Bio: Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Membership and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean. Resource Links:
Insight Gold Timestamps: 05:30 Video has really changed our lives 09:29 There are influencers everywhere 14:32 Look at the different types of clients you’re trying to reach 18:30 What is the customer experience? 19:00 4D: Digital, Direct, Dynamic, Data 22:49 CPR: Challenge, Process, Result 31:57 Personalized as possible Connect Socially: LinkedIn: https://linkedin.com/in/barbararozgonyi Facebook: https://facebook.com/rozgonyi Twitter: https://twitter.com/wiredprworks YouTube: https://youtube.com/barbararozgonyi Instagram: https://instagram.com/barbararozgonyi Podcast: http://www.growingsocialnow.com Email: barbara@corywestmedia.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Emotional Intelligence - The Key to the Customer Experience with John Brennan! | |||
| Tim Gard – Using Humor as a Professional Skill | 03 Oct 2022 | 00:39:32 | |
SEASON: 1 EPISODE: 24 Episode Overview: As business professionals, the pressures, stress, and expectations we face can take a toll on our resilience and drain our sense of resourcefulness, leaving us stressed with motivational fatigue. We can combat this fatigue when we use humor to be more resilient, enhance productivity and team enthusiasm. To help us understand how to develop and employ humor in our businesses and profession is author, speaker, and humorist coach, Tim Gard. Guest Bio: Tim Gard is a motivational, funny keynote speaker, corporate entertainer, and emcee. Tim is known for bringing tears of laughter to audiences worldwide. More than an insightful and funny guy, Tim teaches people to be more resilient and resourceful using their own comedic style. He also coaches businesses on how to enhance productivity through employee enthusiasm by using appropriate workplace humor. An internationally recognized authority on stress reduction and conflict resolution, Tim’s easy- to-implement techniques demonstrate ways to diffuse, deal with, and ultimately avoid stressful encounters. Tim does not make light of serious issues; rather, he shines a light on previously unseen possibilities to overcome challenging situations. Resource Links:
Insight Gold Timestamps: 08:39 It’s only stupid if you do it twice 10:42 You change your perception, you create a different reality 12:52 It’s important that we learn to laugh at ourselves 16:54 When in doubt, leave it out 21:38 If we exaggerate too much, it invalidates everything 23:31 Sniglets 32:49 We really need to recharge 36:20 We all smile and laugh in the same language Connect Socially: LinkedIn: https://www.linkedin.com/in/timgard/ Facebook: https://www.facebook.com/funwithtim Twitter: https://twitter.com/funwithtim YouTube: https://www.youtube.com/c/TimGard Instagram: https://www.instagram.com/funwithtim/ Email: tim@timgard.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Growing Your Business Socially with Barbara Rozgonyi! | |||
| Laura Handke – Free Your Authentic Voice and Find Your Power! | 26 Sep 2022 | 00:42:41 | |
SEASON: 1 EPISODE: 23 Episode Overview: Our Voice is the most important tool to live a passionate, fulfilled, and authentic life. There’s a beautiful, complex, and deeply psychological connection between one’s nature, one’s voice, and one’s community. Our words, the way we share them, and the very sound of our voice can change minds, move mountains, convey important messages, bring audiences to tears, and transform the existence of others. The way we communicate is a direct tool for leadership and change. Once we learn how to use our voice - without fear, hesitation, or the belief that we must fit into a mold - that’s when the magic happens. To help us understand the power of voice and speak authentically is author, speaker and coach Laura Handke. Guest Bio: Laura Handke is an inspirational and energetic facilitator, writer, speaker and certified Transformational Voice® teacher, committed to helping others express themselves fully in the world. Laura helps new and experienced speakers and performers feel comfortable, confident and personally expressive speaking in front of people or on camera. It’s never too late, or too early, to learn to express your inner voice in the outer world. Resource Links:
Insight Gold Timestamps: 06:33 It’s a disconnection between the head and the heart 06:59 How important is confidence 09:08 The inner voice and the outer voice 16:13 Being in the moment 19:17 The more you use your authentic voice 21:14 The emotional impact 25:54 Your breath is the river that is carrying the sound of your voice 30:11 The cadence of your voice 38:48 What you should avoid Connect Socially: LinkedIn: https://www.linkedin.com/in/laura-handke-47267b8/ Facebook: https://www.facebook.com/laurahj YouTube: https://www.youtube.com/channel/UCFCsuEmvnslIQ4S0UAnawWw Email: info@laurahandke.com Link to Book: Breath by James Nester Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Using Humor as a Professional Skill with Tim Gard! | |||
| Shawna Schuh – Increase Your Team’s Productivity and Results | 19 Sep 2022 | 00:36:35 | |
SEASON: 1 EPISODE: 22 Episode Overview: Are you a leader that is focused on building a stronger culture with long-term retention in mind? Looking for new strategies to increase your team’s productivity and results? If you are looking for ways to develop environments that help your people bring their best selves to the work they do, then you are going to enjoy my conversation with Leadership expert, speaker, coach and advisor Shawna Schuh. Guest Bio: A lifetime adventurer, entertainer, and leadership expert, Shawna Schuh is an innovative thought-leader who can help you unpack the pesky problems you encounter when you lead people. With a curious mind, herself, and a Master’s Certificate in Neuro-Linguistic Programming, Shawna is exceptionally skilled in the art of uncovering leadership blind spots through coaching, facilitating leadership groups, and catapulting leaders out of the leadership weeds and into leading teams effectively. Having worked with organizations like Nike and Columbia Sportswear to associations such as Fashion Group International and the National Speakers Association, Shawna shares a unique perspective so that the information and ideas she promotes stick and work. Shawna addresses any and all issues relating to people skills. Her presentations are humorous, overflowing with energy and packed with practical results driven information that will positively maximize profits. Resource Links:
Insight Gold Timestamps: 04:42 3% of people in the world are continuously educating themselves 04:52 Teams are tired of being told and sold 06:12 Do you know what your next step is? 07:34 The quality of the answers are really in direct proportion to how masterful your questions are 08:35 Are you in your own way? 09:10 What is that I really want from the exchange? 12:18 Pick up your get-up-and-go 18:00 it's not the word. It's the intent behind the word 23:43 The ones that are the most hurtful humans are probably the ones hurting the most 27:41 What did you get done today? What are you most proud of? 28:50 Win Wednesdays 29:54 If you invest in you, no market can take it from you 34:58 In closing…. Connect Socially: LinkedIn: https://www.linkedin.com/in/shawnaschuh/ Facebook: https://www.facebook.com/shawna.schuh/ Twitter: https://twitter.com/shawnaschuh YouTube: https://www.youtube.com/results?search_query=shawna+schuh Instagram: https://www.instagram.com/shawnaschuh/ Email: Shawna@ShawnaSchuh.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Free Your Authentic Voice and Find Your Power with Laura Handke! | |||
| Deborah Johnson – Create Your Ideal Work and Lifestyle! | 12 Sep 2022 | 00:36:06 | |
SEASON: 1 EPISODE: 21 Episode Overview: Ready to supercharge your personal and professional life with tools for lifelong learning and possible change? Are you mid-career or at the halftime of life wondering, “What’s next?” Are you or your company experiencing a huge change, or lacking innovation & creativity? Don’t spend another minute stuck on an endless roundabout. If you want to hear a message of inspiration, hope and authentic growth, you’re going to enjoy my interview with Deborah Johnson. Guest Bio: Deborah Johnson knows what it feels like to be stuck. She came from the gig economy while also raising 3 sons, so she’s very familiar with reinvention. Deborah took a huge risk to put her solo headliner music show on large stages. None of her friends were doing anything like this, so it took getting beyond the self-doubt & wondering if she could really do it. And she did!! But when the Great Recession of 2008-09 hit, many of her large music shows were cancelled, but she noticed that speakers were still working so she expanded her platform to also include speaking & writing with a process to help others maximize their skills, talents & resources. Deborah shares a message of inspiration, hope & authentic growth. Inspirational speaker, author and international award-winning music artist, Deborah helps others get unstuck by producing and executing a successful plan for their second half. Up for multiple GRAMMY Awards and spending over 20 years in the entertainment industry, she's an expert on how to constantly reinvent yourself in a gig-economy. Deborah is the author of five books, and speaks and performs in both live and virtual events. She is also the past president of the National Speakers Association, Los Angeles. Resource Links:
Insight Gold Timestamps: 08:03 You've got to get to a place where you take that risk 09:03 Be willing to re-write and work hard 10:05 The band of hope 16:43 The roundabout 19:43 Change I won’t to I will 24:04 How could I have done that a little bit better? 27:29 Successfully evaluate where you are and where you want to be 29:51 Creativity is a way to progress and has no limits. 34:29 Clarify your purpose Connect Socially: LinkedIn: https://www.linkedin.com/in/deborahjjohnson/ Facebook: https://www.facebook.com/deborah.johnson Twitter: https://twitter.com/debjohnsonworks YouTube: https://www.youtube.com/c/DJWorks Instagram: https://www.instagram.com/deborah_johnsonworks/ Email: Deborah@GoalsForYourLife.com Podcast: http://womenathalftime.com/ Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: | |||
| Frank King – Suicide Prevention….Start the Conversation | 05 Sep 2022 | 00:40:32 | |
SEASON: 1 EPISODE: 20 Episode Overview: To bring attention to National Suicide Prevention Week in the United States, we wanted to share this special episode with Suicide Prevention Speaker, Frank King. National Suicide Prevention Week is an annual weeklong campaign to inform and engage health professionals and the general public about suicide prevention and the warning signs of suicide. By drawing attention to the problem of suicide, the campaign also strives to reduce the stigma surrounding the topic, as well as encourage the pursuit of mental health assistance and support people who have attempted suicide. Suicide is the leading cause of death in the United States and a major public health concern. When a person dies by suicide, the effects are felt by family, friends, and communities. And when it comes to suicide, language matters. Suicide is preventable, but to prevent it, we must talk about it, and the way we talk about it matters. And so to help us understand and learn more about suicide and suicide prevention is my guest, Frank King. Guest Bio: As a former writer for the Tonight Show for 20 years and a full-time speaker and comedian, Frank King knows how to infuse humor into his content and uses his personal experiences to highlight the importance of maintaining your mental health. Participants in Frank’s programs will gain an understanding of the mental health challenges, how to maintain a positive and profitable workplace culture, how to reduce stress, and promote both team and management well being. As a humorous keynote speaker, Frank brings his corporate brand of comedy to educate, inspire, and finally, entertain…with ah-has, and a sprinkling of ha-ha’s, in a one of a kind presentation on matters of life and death. He blends his experience as a clean, clever stand-up comedian, an award-winning syndicated humor columnist, and as a warrior in his own lifelong battle with depression and thoughts of suicide, for content-packed and eminently listenable keynote presentations and workshops. Resource Links:
Insight Gold Timestamps: 04:31 Change the language 05:12 The majority of people who died by suicide did not want die 08:05 The number one so-called addiction for suicide is gambling addiction 10:28 Brene Brown said, vulnerability is a superpower 15:27 People with depression, tend to think in the immediate 16:37 Gamification 18:22 Practice these five things.... 23:12 Suicidal call lifeline, dial 9-8-8 25:55 Burdensomeness 29:43 Top 3 signs of depression 36:50 Suicide prevention Text Line. Text ‘Help’ or ‘Connect’ to 741-741 37:04 Signs somebody may be considering suicide Connect Socially: LinkedIn: https://www.linkedin.com/in/frankkingthemhcomedian Facebook: http://www.facebook.com/thementalhealthcomedian Twitter: http://www.twitter.com/theMHcomedian YouTube: https://www.youtube.com/thementalhealthcomedian Instagram: http://www.instagram.com/mentalhealthcomedian Email: | |||
| Michael Gregory – Become Preferred Through Collaboration | 29 Aug 2022 | 00:42:33 | |
SEASON: 1 EPISODE: 19 Episode Overview: Is conflict hampering your results? This episode will show you how to focus on the tasks at hand, provide you with confidence when navigating difficult situations, and gain peace in your professional and personal relationships. The Collaboration Effect will give you the framework you need for active listening, connecting with others, and negotiating closure even with difficult people. After listening to this episode with our guest, Michael Gregory, you will take actions to overcome tough situations and enhance collaboration with others. Guest Bio: Michael Gregory is the founder of Michael Gregory Consulting, LLC. Mike is an international speaker, author, and consultant who helps clients identify, address and resolve issues with the IRS, business to business, and within businesses (shareholder disputes, succession planning) so that they can take advantage of The Collaboration Effect™. He has helped hundreds of clients work through conflicts and negotiate winning solutions. Mike has helped hundreds of clients resolve conflicts and negotiate winning solutions business to government (IRS), business to business and within businesses.
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Insight Gold Timestamps: 01:53 If we collaborate with each other we can get things done 09:43 Being heard is very significant 18:09 It's either reducing the pain or increasing the gain 21:35 The sooner we can begin to relate to each other and with whatever we have in connections, (social media) the better that relationship going forward 25:59 What have you been thinking about lately? 25:12 My favorite question is what would you like to have happened? 26:50 Know what you want. Ask for it. Have three reasons why it's beneficial for them. (Author, John Baker) 27:51 Organizations should choose collaboration over competition 31:52 When you have folks operating as a team and you're aligned in business, you will be successful 38:37 What are some things that you have done with others in this last year to make an impact? 41:07 It's not about me, it’s all about we, but we starts with me Connect Socially: LinkedIn: https://www.linkedin.com/in/mikegregconsult/ Facebook: https://www.facebook.com/michaelgregoryconsultingllc/ Twitter: https://twitter.com/mikegregconsult YouTube: https://www.youtube.com/channel/UCmhQ3z8hhsXTAHuqlfn1mdw Email: mg@mikegreg.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Suicide Prevention....Start the Conversation with Frank King! | |||
| Lauren Schieffer – Significant Leadership….It Starts with You | 22 Aug 2022 | 00:28:33 | |
SEASON: 1 EPISODE: 18 Episode Overview: As we head into the third decade of the 21st Century, facing an enduring pandemic, a weakened economy and nasty political divisions, the need for significant leadership has never been more acute. The generic, efficiency leadership model of the 20th Century will not guide companies, the nation, or the world out of the current plight, because to a very large extent, efficiency leadership is what led to the situation in the first place. To help us understand how leadership needs to evolve is my guest..Lauren Schieffer. Guest Bio: As the daughter of a career Air Force officer, Lauren grew up being uprooted and relocated every couple of years. This imbued her with a profound independence and ability to adapt to changing circumstances, continually learning to adapt to new stations and new people. The lessons she learned from her dad, “The Colonel” helped her make smart decisions and overcome adversity with humility and a sense of humor. In her varied career, Lauren has navigated just about every aspect of corporate America – from trucking to achieving top-tier Sales Director status for a global cosmetics firm to managing a non-profit foundation. Since she began building her own company, she has had the privilege to speak in seven countries to associations, organizations, federal, state and local governments, as well as Fortune 500 companies – helping them transcend mere success to achieve true significance, to improve the effectiveness of their communication, increase productivity, increase employee engagement and reduce unnecessary drama. Lauren has shown thousands of people how to expand their comfort zones and dump their own drama. The combination of her personal and professional journeys has brought Lauren to a unique place where she can guide others – women, men, executives, managers, employees and entrepreneurs alike – in their quest for significance, passing through good to grasp great; passing beyond survival into triumph. And she also makes sure to have some fun along the way— because if you can’t have a little fun along the road, why travel it at all? Resource Links:
Insight Gold Timestamps: 04:35 Choose to be significant 05:06 How we impact others is a choice 08:02 Nine essentials of significance 10:27 Integrity is doing what is right, because it's right. Every time! Whether anyone is looking or not 14:45 Bosses too often fall into a Cliff Clavin Syndrome 16:58 Say what you mean…. 19:25 There's only three ways to lead. Number one is by example. Number two is by example. Number three is by example 23:10 Celebrate the results of others Connect Socially: LinkedIn: https://www.linkedin.com/in/laurenannschieffer/ Facebook: https://www.facebook.com/profile.php?id=100063335401264 Twitter: https://twitter.com/LSchiefferCSP YouTube: https://www.youtube.com/channel/UCLRuzLkApRfy5G5XPieEwow Instagram: https://www.instagram.com/laurenschieffer/ Email: | |||
| Frank King – Landing and Leveraging a TEDx Talk | 15 Aug 2022 | 00:39:53 | |
SEASON: 1 EPISODE: 17 Episode Overview: Looking to take your career to the next level? Establish credibility and become preferred in your market? Want to accelerate your results by becoming a recognized thought-leader and sought after expert? Getting, crafting, and delivering a TEDx Talk just might be what you’re looking for. To help us understand the recipe for landing a TEDx Talk, and he’s done it 7 times, is professional speaker, coach and comedian, Frank King. Guest Bio: In 2016 Frank King began coaching potential TEDx Talkers, when a number of his speaker coaching clients approached him and asked if he would coach them on scoring a TEDx Talk opportunity. Since then, dozens of his clients have done their first TEDx Talk, several have done two, and one has done three! Frank King was a writer for the Tonight Show for 20 years, and he holds the record for the longest non-stop comedy club road trip ever. Beginning the day after Christmas in 1985, he and his wife (who must have the patience of Job) were on the road 2,629 nights in a row, comedy club to comedy club with no home, just a PO Box and voice mail. He shared the stage with Jerry Seinfeld, Jeff Foxworthy, Ron White, Adam Sandler, Dennis Miller, Ellen DeGeneres, Rosie O’Donnell, Dr. Ken Joeng, Rita Sirleaf and Kevin James, among others. Since becoming a public speaker on Suicide Prevention in 2014, Frank has done 7 TEDx Talks. Resource Links:
Insight Gold Timestamps: 16:28 TEDx talks have a structure to them 16:57 Some messes and stresses 17:54 You don't pay to do a TEDx. That's the good news 18:08 The difference between a TED and a TEDx 19:29 Catching their attention is the first hurdle to get over 20:54 Mistakes people make when applying to do a TEDx talk 22:24 It's a marketing pitch to the TEDx selection committee 23:43 Passion is very important 27:55 The riches are in the niches 31:49 Land and leverage a TEDx talk and speaker marketing Connect Socially: LinkedIn: https://www.linkedin.com/in/frankkingthemhcomedian Facebook: http://www.facebook.com/thementalhealthcomedian Twitter: http://www.twitter.com/theMHcomedian YouTube: https://www.youtube.com/thementalhealthcomedian Instagram: http://www.instagram.com/mentalhealthcomedian Corporate Bureau Sizzle Reel: https://vimeo.com/732175641 Email: frank@yourtedxcoach.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Significant Leadership....It Starts with You with Lauren Schieffer! | |||
| Cliff Quicksell – Secrets to Small Business Success and Profitability | 08 Aug 2022 | 00:39:40 | |
SEASON: 1 EPISODE: 16 Episode Overview: Many businesses start without a plan, letting their entrepreneurial spirit drive their success. There does come a time where the business begins to take over and seemingly gets away from the owner. Frustration, angst and confusion creep in and the business is now driving the owner. This episode will bring to light some points, that when honed, can get your business back on the right track, putting you in complete control once again, where you now run the business. To help us understand how to do that is my guest, Cliff Quicksell. Guest Bio: Cliff Quicksell is on a mission to squash the mediocrity and fear that runs rampant in small businesses. As a speaker, author, consultant, and business coach, Cliff brings real-life lessons to leaders and sales and marketing teams who are tired of hearing “can’t” and are ready to stop letting others dictate the boundaries of their success. When he sits down with business owners or delivers marketing and leadership seminars/keynotes, he won’t be talking theory. Cliff has lived the peril of a small business – nearly going bankrupt 5 times, building multi-million dollar equity positions, and winning 32+ awards for creative marketing campaigns. As an international speaker, his real-world approach and infectious passion for challenging the status quo gets small businesses and franchise organizations back on the road to achieving their potential. Resource Links:
Insight Gold Timestamps: 01:57 Being hungry is a heck of a motivator 03:10 When you are forced into a situation, you come out swinging or you just get beat up 06:17 Number one, you have to be eligible, and number two, you have to be coachable 10:53 Subconsciously, just the tone of my voice, or the way I'm carrying myself is going to be reflected in the way people are going to receive the information 20:13 When you don't have a rudder on your boat, the winds can blow you all over the place 22:49 You do the work, and the money will come 24:24 A strategic thinker is one that asks a lot of good questions 28:12 Melting the box 36:44 They just want to know you're thinking about them, when there's no transaction in play 38:10 The difference between ordinary and extraordinary is just a little extra Connect Socially: LinkedIn: https://www.linkedin.com/in/cliffquicksell1/ Twitter: https://twitter.com/cliffquicksell YouTube: https://www.youtube.com/user/quicksellspeaksTV Instagram: https://www.instagram.com/quicksellcliff/ Email: cliff@quicksellspeaks.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Landing and Leveraging a TEDx Talk with Frank King! | |||
| Rusty Komori – Creating a Superior Culture of Excellence | 08 Jul 2024 | 00:36:01 | |
SEASON: 4 EPISODE: 6 Episode Overview: In today’s world, change is the only constant, and the bar for success is only rising higher. Gone are the days when being “good enough” could satisfy customers and beat back the competition. So what’s the solution? Leaders and businesses must evolve from being good to great to superior. My guest in this episode, says gaining a superior edge is more important than ever and to share with us his insights is author, speaker, and coach, Rusty Komori. Guest Bio: RUSTY KOMORI is an inspirational keynote speaker, executive coach, and tennis professional based in Honolulu, Hawaii. From 1994 through 2015, he was the head tennis coach at Punahou School, where his boys’ varsity teams won an unprecedented 22 consecutive state championships, a national record in all sports that stands to this day. In 2014, he was named NHSCA’s Coach of the Year and inducted into Creighton University’s Hall of Fame. Today, Komori is a sought-after keynoter and executive coach with a diverse client roster, including Kaiser Permanente, the YWCA, and the U.S. Olympic and Paralympic Association. He’s the host of the televised series Beyond the Lines and the author of three books, including his newest release, Superior: Creating a Superior Culture of Excellence (Blackstone Publishing; May 7, 2024) Resource Links:
Insight Gold Timestamps: 02:34 The four P's of achieving success, People, Purpose, Process and Performance 04:15 And then, when we're going for our 17th consecutive state championship…. 06:46 I would tell them that I am not going to protect you from a challenge 09:16 There's two types of people in the world 11:41 What kind of obstacles do you see with businesses that they're challenged with? 12:59 There's a gigantic difference between being a great person versus being a great leader 15:08 I'm trying to change the narrative from mental health to mental fitness 16:10 What is mental toughness? 17:33 You introduced the concept of the four P's of achieving success 20:39 Talk about purpose 22:11 Every single minute in practice matters, because it either gets us closer to achieving our goal or it doesn't 23:50 I like to focus on performance goals, because…. 25:40 You call it my 1 % principle. How does that work? 28:09 Those are all key areas that we need to focus on 30:02 Don't practice until you get it right, practice until you can't get it wrong 31:13 I share the difference between good, great, and superior Connect Socially: LinkedIn: https://www.linkedin.com/in/rusty-komori-220008147/ Facebook: www.facebook.com/rusty.komori Twitter: twitter.com/rustykomori Instagram: | |||
| Kathi Kulesza – Leading with Assertive Confidence | 01 Aug 2022 | 00:38:25 | |
SEASON: 1 EPISODE: 15 Episode Overview: The leaders and organizations who are emerging from the pandemic successfully have prepared for an uncertain future and have the confidence to overcome any challenge or obstacle in their path. Covid is the Great Reset. You can leverage the Covid Reset to drive your business forward, redefine your vision and outperform your competition. To help us navigate the new normal, our guest Kathi Kulesza will share her insights and strategies to inspire confident apology free leadership for your business or organization. Join me now with my conversation with leadership expert, author, speaker & coach Kathi Kulesza! Guest Bio: Kathi uses her experience in the hospitality industry where she spent three decades in management, training, customer service, loyalty, marketing, and executive leadership, to inspire her clients and audiences to get out of their own way and lead with assertive confidence. Kathi has a Bachelors in Hotel Administration from UNLV, and she is a certified coach. Kathi has shared life-changing lessons with up-and-coming leaders at 500 plus in-person and virtual events. She understands the challenges you and your team face as you attempt to obtain a sense of normalcy and can help you navigate these uncertain times. Kathi’s unique approach will ensure your team will gain a renewed confidence in themselves and have an achievable action plan that will both stretch them and leverage their strengths. Resource Links:
Insight Gold Timestamps: 09:53 Confidence comes from one of two places 15:00 Women in the workplace and in leadership have made all leaders better 19:02 The definition of assertiveness 22:26 Be an apology free leader.....Shut up and listen 26:23 Do an inventory of all of your successes, skills and abilities 27:34 The Victory file 28:23 Acknowledging yourself daily and I Am Statements 30:25 I Am statement for entrepreneurs 33:00 Pushing through the fear 34:34 Failure is on the journey to success Connect Socially: LinkedIn: https://www.linkedin.com/in/kkulesza/ Facebook: https://www.facebook.com/kathispeaks Twitter: https://twitter.com/kathispeaks YouTube: https://www.youtube.com/c/KathiKulesza Instagram: https://www.instagram.com/kathikuleszaspeaks Email: kathi@kathispeaks.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Secrets to Small Business Success and Profitability with Cliff Quicksell! | |||
| Amy Reczek – We Convince By Our Presence | 25 Jul 2022 | 00:40:07 | |
SEASON: 1 EPISODE: 14 Episode Intro: We convince by our presence! If you are looking for a roadmap and techniques to boost your confidence, make an amazing first impression, finesse your sales pitch, and up-level your communication and relationship skills, then you are going to enjoy my conversation with author, speaker, and sales & presence expert, Amy Reczek. Guest Bio: Amy is a corporate sales coach and professional image consultant, speaker, trainer, and owner of Sales and Presence. She is dedicated to helping sales professionals, entrepreneurs, and companies increase productivity, lead with presence, and up-level relationship selling and communication skills. As a respected, high-level Senior Sales Executive with a distinguished 17-year career in the mortgage industry, Amy brings a wealth of practical knowledge, insight, strategies and support to clients. Amy holds her Bachelor’s Degree in Psychology from Concordia College, and has had extensive sales training, along with training on nonverbal communication at the Science of People. She combines this background to bring a unique and refreshing insight to the art of relationship selling. She is an accomplished speaker and trainer on relationship Sales and Presence specific topics. During her sales career, Amy witnessed firsthand how bringing presence into the equation of communicating can improve not only the ability to close in a sale, but also improve communication across all company lines from CEO to HR. Resource Links:
Insight Gold Timestamps: 02:09 How do you define presence? 04:43 I'm here to partner with you for your success 07:20 Some non-verbal things we can do right away 09:39 What would we wear in person that would make us really feel good about that meeting 14:45 How important is social to our presence 19:14 Stay curious 25:22 Create a winning first impression 28:53 The mirroring process 33:22 Lead with authenticity Connect Socially: LinkedIn: https://www.linkedin.com/in/amyreczek Instagram: https://www.instagram.com/amyreczek_salesandpresence/?hl=en Email: amy@salesandpresence.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Leading with Assertive Confidence with Kathi Kulesza! | |||
| Cathy Fyock – Your Book is Your Best Business Card | 18 Jul 2022 | 00:33:31 | |
SEASON: 1 EPISODE: 13 Episode Overview: Have you ever considered writing a book to advance yourself professionally? Your book is your best business card. It can open doors, create authority and credibility, and build your business. Regardless of your writing level or experience, whether you have written hundreds of articles or blog posts, or you haven’t finished a paper since college or high school. You will enjoy this episode with “The Business Book Strategist,” Cathy Fyock. Guest Bio: Cathy Fyock, CSP, is The Business Book Strategist and works with professionals and thought leaders who want to write a book as a business development strategy. She is the author of eleven books, herself. Through her creative energy, she helps her clients identify the right book to write, and develops a community of supportive, like-minded individuals who want to change the world--through the written and spoken word--one word at a time. Cathy has helped over 200 professionals become published authors. As a professional speaker with the National Speakers Association, Cathy provides engaging programs and workshops to help audiences find their creative voice. She is adept in delivering high-engagement virtual programs as well as in-person workshops and retreats. Resource Links:
Insight Gold Timestamps: 05:30 There will always be a need for books 08:26 Benefits that come from authorship 10:37 The real purpose of a book is to meet the needs of your reader 12:06 Write it as neatly, as elegantly, as condensed as you possibly can 15:40 Common roadblocks that prevent people from writing 20:23 Write first, edit later 24:55 Blog to book 30:19 Giving the content of our book in ways that our readers want to consume them 31:28 Follow the inspiration, follow the energy Connect Socially: LinkedIn: https://www.linkedin.com/in/cathy-fyock-973b735/ Facebook: https://www.facebook.com/TheBusinessBookStrategist/ Twitter: https://twitter.com/CathyFyock YouTube: https://www.youtube.com/channel/UCfF84MMY-P_aVGJUe7u40kA Email: Cathy@cathyfyock.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: We Convince By Our Presence with Amy Reczek! | |||
| Jess Tiffany – Strategically Grow Your LinkedIn Business Connections | 11 Jul 2022 | 00:34:38 | |
SEASON: 1 EPISODE: 12 Episode Overview: The LinkedIn business platform continues to be an integral part of any business strategy. In today’s competitive marketplace, It is becoming more and more important not only to build a great inner circle but to move beyond and to build large diverse networks. In this episode… Jess Tiffany, CEO of the Marketing and Networking University shares easy-to-follow, practical, and concise insights that if followed can make all the difference in elevating and enhancing your LinkedIn presence. Whether you are a novice with LinkedIn or a Super User, you will find some great insights that can be applied immediately. Join me now for my conversation with Jess Tiffany. Guest Bio: At age 8, Jess Tiffany conned the Pastor's wife at church to let him sell Avon to all the Grandmas at church. He just smiled and they spent money. 😃 Jess has worked with network marketing, he has sold cars, cell phones and just about anything else he could get his hands on. However, he has found business ownership to have been the most rewarding. Later as owner of Marketing and Networking University, that allowed Jess to combine his education knowledge from his time at 3M with his lifelong sales and marketing passion. He then began to grow a personal brand, started a digital marketing agency, published over 200 books on Amazon KDP, with 30k+ books sold, appeared on podcasts and became a business coach, B2B lead generation expert and advisor. Resource Links:
Insight Gold Timestamps: 05:17 Have a profile that people find magnetic 6:00 POP - Professional, Opportunities and Problems 08:32 Figure out who your target audience is and craft messages that'll appeal to them 12:40 What’s the process for adding Connections 16:32 No Friday night bender pictures! 19:48 There’s magic in the word ‘open’ 26:02 One of the secrets of LinkedIn is getting people off of LinkedIn 30:04 Send chunky mail Connect Socially: LinkedIn: https://www.linkedin.com/in/jesstiffany Facebook: https://www.facebook.com/jesstiffanyceo Twitter: https://twitter.com/tiffanyintl YouTube: https://www.youtube.com/channel/UCAQ5wywkxjWn8XejLt9sA_g/videos Company Website: https://mnudigital.com Email: jess@tiffany-international.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Your Book is Your Best Business Card with Cathy Fyock! | |||
| Teddy Burriss – Building a Relevant and Meaningful LinkedIn Network | 04 Jul 2022 | 00:42:13 | |
SEASON: 1 EPISODE: 11 Episode Overview: If you’re looking to discover better ways of using LinkedIn as a business tool that can amplify your presence, network, reputation, and opportunities, you will enjoy my conversation with Author, Speaker & LinkedIn Expert, Teddy Burriss. In our conversation, Teddy shares some tips, tricks, and best practices to help you get discovered and learn new ways to generate the best leads, find your next great job, and connect with industry influencers. Join me now for my conversation with Teddy Burriss. Guest Bio: Teddy Burriss is a LinkedIn expert, social media consultant, columnist, speaker and author who shares with his audiences, steps to achieve success in business by building relationships and developing relationships and developing leads through the use of LinkedIn as a business tool. Teddy has used LinkedIn as a business tool for over 10 years and he knows what works (and what doesn’t) when using LinkedIn to develop business relationships. Teddy is dedicated to his local community, especially to those that are unemployed. His business success allows him to volunteer 50 percent of his time as a Career Transition Coach to help individuals in need of finding suitable employment. Resource Links:
Insight Gold Timestamps: 05:03 Who should be using LinkedIn? 12:29 Three areas to focus on 12:50 What are the things people absolutely must have in their profile? 14:54 You don't know who they know that you need to know 16:57 Ask the person to introduce you to the person that they know, that you would like to connect with. 17:45 I’m going to ask two questions…. 27:01 If you're a serious prospector, you better be using Sales Navigator 28:32 Use your words and engage on content 30:18 The 90/10 Rule 37:12 The value of groups Connect Socially: LinkedIn: http://www.linkedin.com/in/tlburriss Facebook: https://www.facebook.com/tlburriss Twitter: https://twitter.com/TLBurriss YouTube: https://www.youtube.com/c/tlburriss Instagram: https://www.instagram.com/tlburriss/ Quora: https://masterlinkedin.quora.com/ Email: tlburriss@burrissconsulting.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Strategically Grow Your LinkedIn Business Connections with Jess Tiffany! | |||
| Linda Cohen – Discover the Return on Investment of Kindness (ROI) | 27 Jun 2022 | 00:31:17 | |
SEASON: 1 EPISODE: 10 Episode Overview: Kindness is not always seen as a priority in the workplace, especially as it can contrast with the traditional image of a successful entrepreneur. Haven't we been told that 'nice people finish last?' Office culture can be cutthroat and competitive, leading to hurtful criticism, lack of collaboration, and miscommunication. However, now we are increasingly talking about wellbeing in the workplace, and bringing an authentic quality to our work, being gentle with ourselves, and with others around us. And to help us understand the ROI of kindness, is author, speaker and trainer, Linda Cohen. Guest Bio: Linda Cohen, also known as the Kindness Catalyst, has been a nationally recognized kindness expert and professional speaker for over a decade. She works with a wide variety of businesses and associations on the ROI of Kindness. Her 2nd book The Economy of Kindness: How Kindness Transforms Your Bottom Line was published in October 2021. A culture of kindness improves team performance and company morale. Acts of kindness strengthen employee engagement. Kindness practices help build stronger organizations live and virtually. Linda’s virtual and live programs are highly interactive and go well beyond Q & A with customized activities that allow for laughter, team recognition, and significant connection. Linda customizes and creates one of a kind engaging and fun programs for each audience to help everyone Reimagine Kindness. Resource Links:
Insight Gold Timestamps: 04:39 What holds you back from being kind 06:32 Both kindness and unkindness are contagious 07:45 Every one of us is shouldering a burden right now 14:49 Authenticity, vulnerability and kindness are not weaknesses 18:02 Recognition program 22:12 A formula for kindness 26:47 A thousand Mitzvahs project 28:12 Elevating kindness can combat burnout Connect Socially: LinkedIn: https://www.linkedin.com/in/lindamcohen/ Facebook: https://www.facebook.com/Lindacohenconsulting Twitter: https://twitter.com/mitzvahs YouTube: https://www.youtube.com/channel/UC5lAntSBrci96bweWlDNMKg Instagram: https://www.instagram.com/kindnessfromcohen/ Email: linda@lindacohenconsulting.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Building a Relevant and Meaningful LinkedIn Network with Teddy Burriss! | |||
| Sophia Falke – Embracing Greatness, Living the Life You Love! | 20 Jun 2022 | 00:29:42 | |
SEASON 1: EPISODE: 9 Episode Overview: Are you ready to live the life you love? What is your passion… really? What do you love? What are your goals? Do you feel stuck or frustrated with a job, relationship, or other life situation? Then this episode is for you. Embracing Greatness takes the lid off previously held beliefs you have about yourself and the world around you. The process revealed in this episode helps you uncover the special contributions you’re meant to make in the world and action steps toward them. Get ready to transform your life – your relationships, emotional and physical health, financial freedom, happiness, business and creative expression. Join me now for my conversation with professional and personal development expert, speaker, and best selling author, Sophia Falke. Guest Bio: Sophia is an experienced coach, seminar leader, trainer, and motivational speaker. Sophia has a Masters in Industrial and Labor Relations and a Bachelors in English Education. Sophia received her coaching certification through the International Coach Federation authorized training center the Academy for Coaching Excellence in Sacramento, CA. Her style is personable and straightforward. Her comfortable approach brings a sense of spaciousness to any coaching or seminar interaction whether it is a corporate function, professional exposition, or a one-on-one situation. Resource Links:
Insight Gold Timestamps: 07:09 We all have the same needs 08:46 What would you love? 10:25 Identifying negative self talk 13:06 Imagine yourself in three years 17:14 Celebrate tiny wins and triumphs 18:11 Take the leap of faith 22:49 The SWOT Analysis Connect Socially: LinkedIn: https://www.linkedin.com/in/sophiafalke/ Facebook: https://www.facebook.com/profile.php?id=100057512795429 Twitter: https://twitter.com/SophiaFalke Email: Sophia@EmbracingGreatness.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Discover the Return on Investment of Kindness (ROI) with Linda Cohen! | |||
| Larry Stevenson – Teamwork Makes the Dream Work | 13 Jun 2022 | 00:39:07 | |
SEASON: 1 EPISODE: 8 Episode Overview: Walt Disney said, “If we can dream it, we can do it.” And, “It’s kind of fun to do the impossible.” Millions of people concur with these sentiments. But some cannot even comprehend them. Most of us need assistance to believe our dreams will work. We all know how to dream, but do we know how to allow our dreams to transform into reality? That may sound like a silly question, after all, living our dreams requires work, right? If you would like to learn how to DO more, SEE more, BE more, HAVE more, and GIVE More, and learn how to transform your dreams into reality, you are going to enjoy my conversation with Larry Stevenson. Guest Bio: Larry’s passion and purpose for 40+ years involves helping people and organizations let their dreams work. He loves to to see people and businesses BE More, SEE More, DO More, HAVE More, and GIVE More. Larry offers offers multiple channels and formats to Let Your Dreams Work for individuals & organizations, including training, workshops, and his own podcast. Larry has authored 6 books including Get Free Money for College! Enjoy $100,000s in Scholarships--at Any Age! & Problems at Work: That Can Cost You Your Job or Stall Your Career. Resource Links:
Insight Gold Timestamps: 05:07 Five basic steps for those who really let their dreams work 13:05 Creating a possibility culture 13:33 What do I want to be? 18:53 Optimizing connections 22:19 Don't expect every action to generate great results. 25:25 Create a plan to overcome real limitations 32:13 Abundance Mindset Connect Socially: LinkedIn: https://www.linkedin.com/in/lawrencedstevenson/ Twitter: https://twitter.com/StevensonLD Instagram: https://www.instagram.com/larry.the.scholarship.guy Email: larry@larrystevensongroup.com Podcast: Let Your Dreams Work! with Larry Stevenson Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Embracing Greatness, Living the Life You Love with Sophia Falke! | |||
| Billy Arcement – Respect, Relationships & Culture with the Candid Cajun | 06 Jun 2022 | 00:40:19 | |
SEASON: 1 EPISODE: 7 Episode Overview: According to the Candid Cajun, straightforward dialogue significantly improves performance. Candor means you care enough to shore up weaknesses. It means capitalizing on strengths and talents. It means you fix flaws. A lack of candor will slow you down and won’t bring improvements to the workplace and can create a toxic environment. By rewarding candor, you create a culture of candor built on trust and respect. In this episode, our focus with the Candid Cajun is to talk about how respectful candor can give you a strategic advantage and create an environment where trust and respect flourish. Join me now for my conversation with leadership expert Billy Arcement, the Candid Cajun. Guest Bio: Billy Arcement, The Candid Cajun, is an insightful and caring leadership strategist, a 30-year senior corporate manager, and a long-time member of the National Speakers Association. He’s authored six books and writes leadership columns for 44 Business Journals across America. Billy blends his gumbo of ideas into energizing, enthusiastic, and inspiring presentations. He uses his special blend of ‘Cajun humor’ to drive home his talking points. He can quickly grasp reality, assess the impact, and provide workable solutions that remove barriers. He challenges, encourages, and evaluates results helping managers to greater understanding and discernment of their responsibilities. Resource Links:
Insight Gold Timestamps: 10:37 Listening is one of the great ways to show respect 18:54 Try not to be offensive, ugly or mean 22:40 How do you define relationships 29:33 Strategies to improve your personal and organizational leadership 30:04 The truth is not always pleasant 31:41 The Victory List 32:53 Visualization works Connect Socially: LinkedIn: https://www.linkedin.com/in/billyarcement/ Facebook: https://facebook.com/billy.arcement Twitter: twitter.com/billyarcement Email: billy@searchingforsuccess.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Teamwork Makes the Dream Work with Larry Stevenson! | |||
| Alan Black – SPARK UP Your Creative Thinking and Creativeness at Work | 30 May 2022 | 00:34:24 | |
SEASON: 1 EPISODE: 6 Episode Overview: Creative Thinking is something many people struggle with. It’s not taught in schools to the same degree as logical problem-solving. In this episode, we are going to learn how we can generate more creative thought, develop a culture of creative thinking within your organizations and unlock unlimited streams of creativity for professional and business success. If you are looking to improve your creative thinking, you will enjoy this conversation with Creativity expert Alan Black who will share some strategies and tactics to help you unlock your creative abilities. Join me now for my conversation with Alan Black. Guest Bio: Since 1980 Alan Black has worked with supervisors, team leaders, department heads, top managers providing leadership, communication, teamwork, creative & strategic thinking, and problem-solving development programs to improve their abilities as leaders by providing keynote presentations, seminars, and strategic thinking training sessions customized for each level of leadership in the organization. Resource Links:
Insight Gold Timestamps: 05:40 Where are you going to work at home 07:31 Creativity vs innovation 08:12 I finally learned my lines but they changed the play 12:04 An "Idea Wall" 17:49 Is it true that there’s nothing new under the sun? 27:57 Altered states of consciousness 29:23 Always write your ideas down 32:13 In what ways might I…. Connect Socially: LinkedIn: https://www.linkedin.com/in/robertalanblackcreativethinkin/ Facebook: https://www.facebook.com/WanderingAlan Twitter: https://twitter.com/Cre8ngAlan YouTube: https://www.youtube.com/user/alaniscre8ng Instagram: https://www.instagram.com/robertalanblack/ Email: alan@cre8ng.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Respect, Relationships & Culture with the Candid Cajun, Billy Arcement! | |||
| Jarrod Lopiccolo – Mastering Marketing – Strategy & Insights | 01 Jul 2024 | 00:38:13 | |
SEASON: 4 EPISODE: 5 Episode Overview: Are you ready to elevate your marketing game with a true industry luminary? Today we have the privilege of welcoming a renowned marketing expert whose insights have reshaped countless businesses' success trajectories. With a laser focus on effective strategies, common pitfalls, and the art of capturing your ideal clients' attention, my guest is set to unravel the mysteries of the fiercely competitive marketplace. Brace yourselves for an unfiltered, no-nonsense discussion that promises to revolutionize your approach to marketing. Get ready to absorb a wealth of knowledge and practical wisdom as we dive into the dynamic world of marketing. Join me now for my conversation with marketing expert, Jarrod Lopiccolo. Guest Bio: With one foot firmly in Reno and the other across the pond at our Bristol, UK office, Jarrod’s globetrotting nature has led him to make meaningful connections with people all over the world. His attention to listening first lets him learn what makes people tick and, admittedly, helps him harness the insights to propel Noble’s success. Over the last two decades Jarrod has grown a creative digital performance marketing agency from a single-laptop endeavor to an international company. To date, Noble partnered with brands like Visit Lake Tahoe, Santa Monica, Autodesk, The Islands of Tahiti, Niantic Inc., Adobe, Disney, Visa, Google and more. His passion for creating beautiful human experiences (and his architectural background) have helped Noble translate the best of the real world into virtual architecture. A mentor, father, husband and visionary, Jarrod has held leadership roles with several non-profit and public-private initiatives in Nevada. He previously served as Co-Executive Director of the San Francisco/Silicon Valley Inc. Magazine’s Business Owners Council, was a board member for Northern Nevada Development Authority (NNDA) and an advisory board member for the Nevada Center for Entrepreneurship & Technology (NCET). He’s taken the stage around the world at Destinations International’s Annual Convention, Social Media Week Bristol, eTourism, DMA West, University of Nevada – Reno, University of Nevada – Las Vegas and Truckee Meadows Community College, just to name a few. Outside of his office in Reno, Nevada, Jarrod likes to keep his hands busy. He prides himself on being an early adopter, trying any interesting technology that comes on the scene and attending CES in Vegas just for the fun of seeing into the future (and how it can be applied to digital marketing, of course). His passion for photography has led him to new horizons–Iceland, in the near future–and led him to form a group for agency photogs throughout the country. Resource Links:
Insight Gold Timestamps: 03:56 The example we use is Starbucks 06:15 We've got so much content that we're digesting on a daily basis 07:15 One particular example comes to mind 08:54 It starts with Think, Make, Market, and then finally ends with Measure 10:05 It's really important not to throw all of your money into one channel 12:41 At the end of the day, you're going to need to measure 15:10 We have to still do almost all the things we were doing 20 years ago, but we have to do more now 17:10 It's so hard to get our brand in front of consumers today because there are so many distractions 22:38 For the majority of us, where we no longer are selling local 25:05 Our mantra is: Let's be better every day! 27:17 One of the areas of focus that you... | |||
| Randy Pennington – There is No More New Normal. There is Only a New Next! | 23 May 2022 | 00:40:22 | |
SEASON: 1 EPISODE: 5 Episode Overview: Seismic shifts are redefining business, communities, and individual life. Your ability to navigate and leverage them while flawlessly executing today will be the difference between continued excellence, irrelevance, or even extinction. Now is the time to pursue your New Next. In this episode, Randy Pennington shares the specific mindset and strategies leaders need to prepare their organization to flourish in the face of upheaval and uncertainty. Most importantly, he provides a roadmap for developing and sustaining the culture you need to set yourself apart and compete in our new reality. Join me now for my conversation with Randy Pennington. Guest Bio: Randy Pennington is a business performance veteran, author, and an expert in helping organizations build a culture focused on results. His client list includes leading organizations in business, non-profits, and government. Randy focuses on what works in your world—the real world—and he does it in a style that relates to people at every level of every organization. His personal work experience has taken him from a locker room attendant at a municipal swimming pool to consulting in the Board rooms of corporate America. Randy is author of the award-winning books Results Rule! and Make Change Work. His insights have appeared in Fast Company, Entrepreneur, the New York Times, and as a contributor to the Huffington Post. Resource Links:
Insight Gold Timestamps: 10:34 Emotional readiness 12:03 Positive Paranoia 13:29 No one ever argues with their own ideas 15:14 Changes that we should ignore 25:05 Easier to ride a horse in the direction that it’s going 29:28 Involvement and Support 32:57 Resistance to change is your friend, not your enemy Connect Socially: LinkedIn: https://www.linkedin.com/in/randygpennington/ Facebook: https://www.facebook.com/RandyGPennington/ Twitter: https://twitter.com/randypennington YouTube: https://www.youtube.com/user/randygpennington Email: randy@penningtongroup.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: SPARK UP Your Creative Thinking and Creativeness at Work with Alan Black! | |||
| Kit Welchlin – Connecting and Communicating in a Multi-Generational Workplace | 16 May 2022 | 00:52:00 | |
SEASON: 1 EPISODE: 4 Episode Overview: As younger generations come of age, older individuals are opting to work longer. While multigenerational workforces present some challenges to employers, they’re arguably more productive and have less turnover than those without generational diversity. “Leaders need to look at the multigenerational workforce as a benefit rather than a challenge.” From a tactical standpoint, once you have the mindset that it’s a benefit, you pave the way for healthy discourse, diversity in opinions, and for richness in dialogue. What types of obstacles does having five generations in today’s workforce present? And how can organizations overcome those challenges? To help you understand different skills and strategies, and challenges of managing a multi-generational workforce and what you can do to overcome them is my guest…Kit Welchlin. Guest Bio: Kit Welchlin began public speaking at the age of 9 in 4-H. By 16, he was organizing and facilitating presentations on leadership, citizenship, community service, and motivation for the 4-H and Future Farmers of America. Kit purchased his first manufacturing company at age 21, and by 26 was CEO and Chairman of the Board of three manufacturing companies in three states. He’s been an instructor with the Minnesota State Colleges and Universities, where he has been repeatedly nominated as Outstanding Faculty. He is also a Professional Member of the National Speakers Association. Resource Links:
Insight Gold Timestamps: 09:23 Understanding the different generations 20:41 Performance appraisal systems 25:25 Generational stereotypes 31:08 General Motors Study 33:56 The clothes make the man 44:04 What’s on your website Connect Socially: LinkedIn: https://www.linkedin.com/in/kitwelchlin/ Facebook: https://www.facebook.com/kwelchlin Twitter: https://twitter.com/kitwelchlin?lang=en YouTube: https://www.youtube.com/c/KitWelchlin Email: kit@welchlin.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: There is No More New Normal. There is Only a New Next with Randy Pennington! | |||
| Michelle Dickinson – Mental Health in the Workplace | 09 May 2022 | 00:42:07 | |
SEASON: 1 EPISODE: 3 Episode Overview: Feeling overwhelmed and need a little help? When it comes to mental health in the workplace, people are still reluctant to divulge their issues. In a recent survey, 68% of business professionals worried that reaching out about a mental health issue could negatively impact their job security. Although 50 percent of employees (and 60 percent of Millennial employees) reported having had a mental health lapse, only one-third of those employees reached out to their employers. In this episode Mental Health author, Ted Talk speaker and advocate Michelle Dickinson shares some insights on how businesses can remove the stigma and shame that comes from invisible disabilities. Join me now for my conversation with Michelle. Guest Bio: Michelle works to normalize the mental health narrative in the workplace and prevent employee burnout by teaching resilience and mental well-being workshops. She helps leaders gain the confidence to reach out and support their staff if they sense they may be suffering. She has empowered thousands of employees with her resiliency workshops throughout the pandemic. Michelle is a Workplace Mental Health Strategist & Consultant and a TED Talk Speaker and a published author of her memoir “Breaking Into My Life – Growing Up with a Bipolar Parent and My Battle to Reclaim Myself”. Because she has worked in the corporate space for over 19 years, suffered from depression herself, and spent her childhood and young adult life caring for her bipolar mother, Michelle gets it! And she knows first-hand what it is like to navigate a mental health imbalance. Michelle specializes in helping organizations increase inclusion, presentee-ism, and retention while decreasing employee downtime by cultivating a culture of compassion in the workplace. Resource Links:
Insight Gold Timestamps: 06:04 Sobering statistics 11:49 The brain is just another organ 25:50 We have to protect our minds 31:31 Coming out of the pandemic 33:57 A gratitude practice 39:32 Digital detox Connect Socially: LinkedIn: https://www.linkedin.com/in/michelle-e-dickinson-mm-🧠♥%EF%B8%8F-7882013/ Facebook: https://www.facebook.com/michelle.dickinson.146?ref=bookmarks Instagram: https://www.instagram.com/michelledickinson71/ Twitter: https://twitter.com/mdickinson13 YouTube: https://www.youtube.com/c/MichelleDickinson-MCTM/videos Email: MichelleEvDickinson@gmail.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Connecting and Communicating in a Multi-Generational Workplace with Kit Welchlin! | |||
| Jim Cathcart – How to Develop a Pro Mindset | 02 May 2022 | 00:44:51 | |
SEASON: 1 EPISODE: 2 Episode Overview: Thinking about going pro? Ready to up your game? Looking to become more effective and confident while maintaining your authenticity and keeping it real? How much better could you be if you had a world-class success expert? My guest on today’s episode, Jim Cathcart, is considered one of the world’s leading professional speakers (ranked top 1% of the top 1% of speakers and business authors. Jim has delivered his message globally over 3000 times, and his 23 books have been helping individuals, business professionals, and entrepreneurs like you achieve more significant results. Join me now for an informative conversation with Jim Cathcart. Guest Bio: Jim is considered one of the world's leading professional speakers and business authors, at the top of the top 1%. His TEDx video garnered over 2.5 million views. He has presented over 3,300 speeches in every US state and worldwide. Jim Cathcart is one of only five speakers in the world who hold all of the following honors: past president of the National Speakers Association (NSA), recipient of the Cavett Award, member of the Speaker Hall of Fame (CPAE), Certified Speaking Professional (CSP), a 29-year member of the exclusive Speakers Roundtable (20 of the world's top speakers) and he received the Golden Gavel Award from Toastmasters International. In 2022 he was chosen as #7 of the Top 30 Global Sales Gurus and #19 of the Top Motivational Speakers. He was also inducted into the International Sales & Marketing Hall of Fame. Insight Gold Timestamps: 04:35 What inspired you? 06:04 What are your failures? 13:21 Talk about Mindset 23:20 COMMERCIAL: Looking to drive growth? 35.40 Developed coaching from 23 books 39:28 Velocity and commitment 43:03 Wrap Up Resource Links: Going Pro Coaching: https://cathcart.com/hire-jim/ Connect Socially LinkedIn: https://www.linkedin.com/in/cathcartinstitute/ Facebook: https://www.facebook.com/jim.cathcart Youtube: https://www.youtube.com/watch?v=-ki9-oaPwHs Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Mental Health in the Workplace with Michelle Dickinson! | |||
| Eliot Hoppe – Body Language: Decoding Non-Verbal Communication Remotely | 23 Apr 2022 | 00:36:23 | |
SEASON 1: EPISODE: 1 Episode Overview: There are many books on nonverbal communication or body language, but this episode is for you if you want to take your skills to the next level. In this podcast, we will look at how to read and decode body language and nonverbal communication to enhance our communication and persuade and influence people. Remotely! The key to interpreting nonverbal communication is to start with some guiding principles. My guest Eliot Hoppe is here to help us understand what to pay attention to. Eliot is a best-selling author, speaker, and coach and trains thousands each year in his virtual and live appearances. If you are looking for an edge in your communication, you will enjoy this episode. Guest Bio: Eliot Hoppe teaches how to decode the mind's decision-making criteria, communicate with ease, and ethically influence change. Eliot has trained internationally, and his message is clear: "You can not change your circumstances until you change the way you think!" because your thoughts influence your behavior, attitude, and emotional states. Resource Links:
Insight Gold Timestamps: 06:17 Understanding your conscious mind 11:30 The body doesn't lie 13:45 The feet tell the story 16:01 The brain speaks to the hands 20:42 Look at the face 25:44 You have no control over excitement 28:53 Make sure you don't do this 30:33 Be sincere and genuine 34:37 Visit the website to download Body Language- Boardroom Basics Connect Socially: LinkedIn: https://www.linkedin.com/in/eliot-hoppe-3658979/ Facebook: https://www.facebook.com/eliot.hoppe Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: How to Develop a Pro Mindset with Jim Cathcart! | |||
| Kyle Smith – Financial Excellence for Small Business | 24 Jun 2024 | 00:35:04 | |
SEASON: 4 EPISODE: 4 Episode Overview: Get ready to unlock the secrets to financial empowerment and work-life harmony with my guest, Kyle Smith. As a financial expert committed to empowering small and medium-sized businesses, Kyle brings unparalleled transparency and guidance to the table. His advocacy for fostering a healthy work-life balance within teams while emphasizing the critical role of financial controls in both professional and personal spheres is nothing short of inspiring. Today, we delve into the art of achieving financial stability and harmonizing work and life, where invaluable insights and game-changing strategies await. Get ready to supercharge your financial acumen and nurture a harmonious work-life dynamic as we embark on this transformative journey with my guest, Kyle Smith. Guest Bio: Kyle Smith, CPA, a finance graduate from UT McCombs School of Business, is deeply committed to helping small and medium-sized businesses thrive. He began his career in Austin, gaining experience as an accountant and Controller for various bar and restaurant groups. His passion for guiding SMBs led him to earn his CPA and specialize in cost management accounting as Director of Finance at Celis Brewery. Kyle’s journey continued at Scalefactor, a software development company, where he advised clients across various industries. His ultimate aspiration was realized when he became a co-partner at Strata Cloud Accountants. Kyle specializes in working with business owners to align personal and company goals and help teach businesses the financial acumen needed to hold themselves accountable to those goals. All with the mission to help businesses and business owners be more profitable. Strata Cloud Accountants was born from a collective vision among friends who shared work philosophies and principles. Their values center around family and freedom, aiming to provide clients with financial freedom and their team with a strong work-life-family balance. Resource Links:
Insight Gold Timestamps: 02:50 I had a secret aspiration to be a professional poker player 05:01 We really had the mission of aligning people's goals with the goals of the business 06:28 A big thing for people is doing too much too fast 07:38 If I just spend 30 minutes a month on one area of the business 10:02 Mike Tyson said, you have a plan until you get punched in the face 11:20 It takes passion 14:23 What are the common pitfalls businesses encounter? 16:36 And that timing is super, super tough 19:34 Which brings us to KPIs 22:22 Dennis Rodman played for the Chicago Bulls 25:08 Should we have more than one account? 27:24 Are you correctly priced? 29:13 A lot of people don't know the leverage that they have 30:38 When's the time to go into debt? Connect Socially: LinkedIn: https://www.linkedin.com/in/kyle-smith-cpa-9582038a/ Facebook: https://www.facebook.com/stratacloudaccountants Instagram: https://www.instagram.com/stratacloudaccountants/ Email: | |||
| Returning Guest, Jim Pancero – Sharpening Your Competitive Edge | 17 Jun 2024 | 00:39:48 | |
SEASON: 4 EPISODE: 3 Episode Overview: How can businesses communicate more value and uniqueness in today’s price-driven, hyper-competitive markets, or in a market that is saturated with options? In an era dominated by price-driven hyper-competitive markets, businesses must constantly grapple with the challenge of standing out from the crowd and becoming the preferred choice of their customers. My guest on today’s episode is here to unravel the complexities of this landscape and share invaluable perspectives and insights on how organizations can authentically differentiate themselves, communicate their unique value proposition, and navigate the competitive fray with confidence. So if you’re ready to gain a deeper understanding of how to effectively communicate value and uniqueness in today’s marketplace, you’re going to enjoy my conversation with returning guest, author, speaker and coach, Jim Pancero. Guest Bio: Jim Pancero is a seasoned professional in sales and sales leadership training and consulting. He is renowned for his expertise in enhancing the effectiveness of sales teams across various industries. With over 40 years of experience in the field, he has built a reputation for his comprehensive understanding of sales processes and his ability to implement innovative strategies that drive success. His approach focuses on helping organizations increase their competitive edge and profitability through proven sales techniques and leadership development. Jim’s methodology emphasizes the importance of proactive selling and advanced sales leadership. He provides detailed training and coaching aimed at evolving the skills of sales professionals from traditional order-taking to more strategic, value-driven selling. His workshops and seminars are tailored to address the specific challenges faced by his clients, ensuring that they learn practical skills that can be immediately applied to their work. Jim's clients include businesses ranging from small companies to Fortune 500 corporations, all benefiting from his deep insights and actionable solutions. Beyond training, Jim Pancero actively contributes to the sales community through his YouTube channel, where he shares a wealth of sales training videos and tips. He is also a prolific speaker at industry conferences and events, where he discusses trends in sales strategies and leadership. His commitment to sharing knowledge and empowering sales professionals is evident in his extensive body of work, which includes articles, online resources, and direct consultancy services that have helped countless sales teams achieve their full potential. Resource Links:
Insight Gold Timestamps: 02:08 We have gone through a major cultural shift and how buyers buy 05:05 Customers are saying, prove yourself 06:21 One of the weakest and most ineffective advertising is…. 08:49 Old selling language 09:27 I talk about the importance of getting higher, wider, and deeper 10:38 The toughest single question in selling is…. 13:37 The messaging they communicate usually tends to have little to do with the customer 17:34 We call it opera singers 18:36 Something I call the X's and O's test 19:48 Price is never the issue, unless it is the issue 21:56 We're not talking solutions until we know that there's a problem 23:28 There are 4 fundamental reasons of why people buy in a competitive environment 26:08 I use ChatGPT under DALL-E 28:02 On LinkedIn, everybody's a seller and there's very few buyers 29:39 With magic, we use a concept... | |||
| Skip Wilson – Get Results From Advertising | 10 Jun 2024 | 00:33:16 | |
SEASON: 4 EPISODE: 2 Episode Overview: Advertising doesn't have to be a guessing game. It’s a predictable science, and one that we can understand. Businesses want results, but often struggle to navigate the complexities of advertising effectively. Traditional media methods are costly and digital platforms are constantly evolving. Most companies are unsure if their campaigns are delivering the desired results, and they lack the ability to objectively know if they are wasting ad budgets or missing out on opportunities. My guest today will share with us strategies employing the latest technologies to transform advertising into the exact science that it should’ve always been, so you can forecast advertising success, before you even spend a dime. Join me now for my conversation with advertising expert, Skip Wilson. Guest Bio: Skip Wilson, a luminary in advertising, embarked on his journey at 16 as a copywriter, evolving into a digital media pioneer. From shaping CNN Special Project's iReport team to spearheading iHeartMedia's digital expansion, Skip's expertise spans decades. As founder of DRAFT Media Partners, he champions innovation, earning accolades like "Most Intuitive Software Developer" and "Best Marketing Software Developer." His relentless pursuit of excellence continues to redefine advertising, offering practical insights and transformative solutions for businesses navigating the digital age. Resource Links:
Insight Gold Timestamps: 04:53 I was selling mostly sports programming and news talk 06:57 If it didn't work, we’d blame the sales guys 08:51 You have tools that help your clients predict the outcome before they even spend dollar one 10:22 I always viewed it as an art AND a science 10:54 There's no campaign failure, there's only feedback 12:46 It creates this bigger need for tools to streamline those processes 15:58 If you can do that, you absolutely should be going all in on advertising 17:29 I’m a big believer of testing creative rather than doing a bunch of marketing 20:35 An ad should always have just one goal 21:57 Sequential marketing and sequential advertising is the way to get people in 23:19 Nobody cares about a tire ad unless you're in market for tires 24:17 draftmediapartners.com you can sign up for a free consultation 25:45 You want to put yourself in that mindset of that consumer 26:23 The biggest tool, the biggest free value thing is…. 28:16 I try to think of something that can tell a story 31:02 One of the first things that we added to our reporting 32:20 Virtual Campaign Planner Connect Socially: LinkedIn: https://www.linkedin.com/in/skipwilson/ Facebook: https://www.facebook.com/draftadvertisingtechnology Twitter(X): https://twitter.com/DRAFTagency YouTube: https://www.youtube.com/channel/UC0ptICdLnHRkOpL6_RliCIQ Instagram: | |||
| John Rarrick – The Human Touch in Business, Cyber Communication and Marketing | 03 Jun 2024 | 00:36:51 | |
SEASON: 4 EPISODE: 1 Episode Overview: No doubt about it, marketing in today’s dynamic marketplace has changed and is changing. Understanding the evolving marketing landscape is essential if we are to maintain the human touch and authenticity in our interactions with customers and fellow workers. With the rise of remote work and hybrid work models, how can businesses ensure that their communication strategies foster genuine connections and collaboration among customers, and teams, despite the physical distance? My guest today, is the Head of Marketing at Movius. With a wealth of experience and a keen understanding of the evolving marketing landscape, John is at the forefront of navigating the intersection of cyber communication and marketing. Join me now for this thought-provoking conversation with marketing and communication expert, John Rarrick. Guest Bio: John Rarrick is Head of Global Marketing at Movius where he is responsible for all brand, customer acquisition, and partner marketing strategy. He has held senior marketing leadership roles at T-Mobile, Sprint, and Comcast, and is the former CEO and co-founder at BullsEye Public Relations. John’s area of expertise in the B2B technology space includes brand development, communications and crisis management, digital marketing and social media, and digital sustainability programs. Resource Links:
Insight Gold Timestamps: 02:53 I went to work for the World Wrestling Federation 05:43 At Mobius, we call ourselves a late stage startup 07:04 Think about the things that were obvious changes 09:08 We used to fax out our content 12:43 The earned media side Is probably the biggest one I've seen 14:42 We'll do focus groups 16:16 If your messaging is spot on and you're targeting’s spot on 18:40 We were looking at the next evolution of communication technology 26:04 How do we maintain that human touch? 27:50 How can businesses authentically convey their brand message 29:37 Wouldn't be a conversation about technology without bringing up AI 30:50 Solve for issues that could potentially not only help businesses 34:03 Make sure when you're implementing any technology Connect Socially: LinkedIn: https://www.linkedin.com/company/movius-ai Facebook: https://www.facebook.com/Movius YouTube: https://www.youtube.com/@moviuscorp Email: John.Rarrick@Movius.ai Sponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Get Results From Advertising with Skip Wilson! | |||
| Rocky Garza – Achieving More than Success | 27 May 2024 | 00:35:06 | |
SEASON: 3 EPISODE: 36 Episode Overview: Many of us, without realizing it, are living a life fueled by doubt. That doubt is keeping us from getting the promotion we want, from achieving our goals, and from creating the life we ultimately desire. It’s time to kill that doubt and build confidence. There are stories that you tell yourself, whether they were first told to you by someone else, or it’s something you’ve created all on your own, that contribute to feeling unworthy, insignificant, and incapable. My guest on today’s episode has been helping people like you and me find clarity about who you are, and experience the transformation that comes with truly knowing yourself, and ultimately accepting yourself. Please join me for my conversation with author, speaker and coach, Rocky Garza. Guest Bio: There are stories that you tell yourself, whether they were first told to you by someone else or it’s something you’ve created all on your own, that contribute to feeling unworthy, insignificant, and incapable. Through coaching sessions, team workshops, and keynote presentations, Rocky wants to show how the truths we have been told have developed into lies we deeply believe. All of Rocky’s work and words can be boiled down to one truth: that who you are is good! In all that he does, Rocky wants to challenge these stories you tell yourself so you can experience the freedom and confidence that comes with living vulnerably. Since 2014, Rocky’s been doing just that. Helping people like you find clarity about who you are, experience the transformation that comes with truly knowing yourself, and ultimately accept yourself. Many of us, without realizing it, are living a life fueled by doubt. That doubt is keeping us from getting the promotion we want, from achieving our goals, and from creating the life we want. It’s time to kill that doubt and build confidence. Rocky lives in Dallas with his wife and two kids. On the weekends you can catch Rocky spending his days playing pickleball. All day long if it were physically possible. Resource Links:
Insight Gold Timestamps: 03:49 I went back there full time as a director for summer camp 05:59 Naturally I want to be a wedding photographer 07:52 The most poignant journey I feel like I've been on 09:43 I had always felt so misunderstood 11:33 How do you meet them at the level they're at 12:04 We start with four questions 14:42 They're just like boats without a rudder 15:29 We describe it as self clarity 16:59 What are the things that I have actively chosen to take responsibility of? 19:17 There's two things at play all the time 23:20 When we don't achieve our goals or we run into roadblocks 23:48 The only place that our dreams come true is when we're asleep 24:31 Really interesting book called The Lion Tracker’s Guide to Life 26:10 Achieving More than Success, it’s a free 5-day workshop 28:01 At the top is where the elements are most harsh 30:59 Life is in the valley, that's a great analogy 32:57 I will guide you to the life that you actually want Connect Socially: LinkedIn: https://www.linkedin.com/in/rockygarza/ Facebook: | |||
| Blair Nichols – Amplify Your Voice and Brand | 20 May 2024 | 00:40:41 | |
SEASON: 3 EPISODE: 35 Episode Overview: What fuels your passion? What makes you unique in today’s competitive marketplace and how do you get people to not just pay attention, but to PAY for your time and talent? It all begins with an idea. Maybe you want to launch or grow a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story can make the difference. My guest today helps authors, celebrities and entrepreneurs earn millions of dollars by sharing their story effectively and leveraging their talents. Join me now for my conversation with talent amplification expert, and president of BBN Creative Management, Blair Nichols. Guest Bio: Blair Bryant Nichols, Owner of BBN Creative Management for Diverse and Mission-Driven Talent, is a seasoned expert in building strategic speaking platforms for speakers and business leaders; with a background representing top authors and managing diverse projects for founders, entrepreneurs, and celebrities. Blair specializes in helping his clients understand the strategic landscape of public and corporate speaking, emphasizing the need for a diverse portfolio of offerings to compete effectively. Blair holds an M.B.A. from UCLA-Anderson with a specialization in Entertainment Management and a B.A. in Literature from American University, complemented by his post-grad training at the Columbia Publishing Course. Outside of work, Blair enjoys traveling, literature, board games, and spending time with his husband Gray and their Shepherd- mix rescue dog Aspen in his homes in West Hollywood and Lake Arrowhead. Resource Links:
Insight Gold Timestamps: 02:39 I ended up in Harper Collins 04:44 It was my first opportunity to see really speaking in a different light 06:59 It's all about growing your platform 08:21 You're identifying what their strengths are 10:43 There's a lot of strategies that can make you stand out 13:23 It used to be all about energy and now it's about authenticity 15:44 Is there a formula to the storytelling that you recommend? 17:50 Solutions to problems that sometimes people don't know they have yet 21:57 The most important thing I think, is to be yourself 23:46 The vulnerability and the connection aspect 25:59 Displaying that vulnerability makes you human? 27:57 You see new billboards every year 31:51 I always just tell speakers, if you want to speak more, start speaking 34:23 It works for general business as well 38:45 Can I send an email out to your entire database? Connect Socially: LinkedIn: https://www.linkedin.com/in/blairbnichols/ Facebook: https://www.facebook.com/BBNCreativeManagement/ Instagram: https://www.instagram.com/bbn_creativemgmt/ Email: bbn@bbncreativemanagement.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: | |||
| Dave Conway – Making Manifestation Logical | 13 May 2024 | 00:32:56 | |
SEASON: 3 EPISODE: 34 Episode Overview: Are you an entrepreneur, leader, or professional looking for a change? Do you ever have the feeling that there is something bigger for you? That you are meant for more? My guest on today’s episode, helps people level up their mindset, their business and their results by helping them discover the power of their own minds to experience tangible results in their personal and professional goals. So if you are looking for a leap in your results, your earnings, and your lifestyle, you are going to enjoy my conversation with international mindset coach, and returning guest, Dave Conway. Guest Bio: Dave Conway is a 7-figure entrepreneur and the founder of Conway Consulting. He’s the creator of the One Sale A Day Club, Fusion Mastermind and other elite programs achieving breakthrough results for his international client base. Currently, he contributes to Forbes as a member of the Coaches Council and was formerly a top coach and mentor for the legendary speaker, author and mentor, Bob Proctor at the Proctor Gallagher Institute. He’s known for his action-oriented approach to mindset and sales mentorship that helps his clients achieve their financial goals fast, all while becoming world-class leaders along the way. He credits his success to a genuine desire to empower people on how powerful they really are. Resource Links:
Insight Gold Timestamps: 04:21 I was missing three core things 06:12 Today I do not operate without an image 06:31 What is the differentiating factor in actually creating success? 08:17 It actually leverages a universal law called the Perpetual Transmutation of Energy 10:27 It's actually the moment you make the decision, that will determine the outcome 12:19 We can't outwork our paradigm 12:28 What separates people in our lives, is the images we hold in our head 13:51 You become what you think about 15:41 So I never get influenced by other people's perception of other people 16:20 She wanted me to help her earn 250,000 bucks in one single night 19:47 That's where the ego comes in 22:42 If there's any room in the mentality for losing 24:32 Effectively apply the concept of this manifestation 25:01 I was what I call ‘visualizationally impaired’ 25:49 The first is the imagination 27:50 What's the next most important thing to myself and my business? 30:50 You can't do a plan you're not aware of Connect Socially: LinkedIn: https://www.linkedin.com/in/davidjconway/ Facebook: https://www.facebook.com/conwayconsultingmindset YouTube: https://www.youtube.com/channel/UCSiY9HstAKB6UKOJ3MCIPZQ Instagram: https://www.instagram.com/conwayconsulting 21 Day Manifestation Challenge: https://www.conway.consulting/manifestwithconway 7-Figure Self Image Script: https://bit.ly/3g3ViBV Email: Dave@conway.consulting Sponsors: Rainmaker... | |||
| Adam Wallace – Unlocking Pricing Power | 09 Sep 2024 | 00:35:29 | |
SEASON: 4 EPISODE: 15 Episode Overview: Are you ready to maximize your value and multiply your earnings? My guest will show you how to raise your prices and stop leaving money on the table. It’s not about charging more; it’s about discovering the only type of value your customers will pay more for. Not all value is equal, and today we are going to discover what your customers are willing to pay more for. Join me now for my conversation with the New York Times Best Selling Author of (RE)VALUE: Raise Your Prices and Build Your Legacy, Adam Wallace. Guest Bio: Adam has spent years unlocking pricing power for products and services. After more than a decade as a corporate fixer, joining Fortune 100 leadership teams to capture additional value on multibillion dollar ventures, he now serves as an interim executive and board member for private companies. Adam grew up in a two-story log cabin outside of Nashville, built by his 7th generation grandfather prior to Tennessee becoming a State. Resource Links:
Insight Gold Timestamps: 05:05 I'm not done, I want bigger problems 05:47 The biggest source of value lost was…. 07:28 I was my first customer 08:55 The company itself as a product 10:55 We might be at the end of one game…. 11:47 Can you elaborate on what pricing power truly means? 14:19 Start with where do I create the most value, and for whom? 15:35 They're just transaction, transaction, transaction 16:26 It's not that we have to sacrifice this for the other one 18:23 How does their company create that value? 20:10 What's a pricing riptide? 21:35 You don't create equal value to all your customers 22:51 We actually only perceive the world based on what we value 24:09 The concept of the monetization curve and its impact on pricing strategies 25:11 When you're selling solutions to problems a person doesn't even know they have 26:37 Do you believe that people view the most expensive item as the best item? 27:54 So let's say you're going out to dinner and you want to buy wine 31:18 It's kind of like a Dutch auction 33:08 They collapse what customers say as an indication for what they'll do Connect Socially: LinkedIn: https://www.linkedin.com/in/propertyofwallace/ Email: adam@adamwallace.com Sponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Customer-Centric Objectives and Key Results (OKRs) with Josh Seiden | |||
| Scott Cohen – How Email and SMS Can Help Win Back and Retain Customers | 06 May 2024 | 00:41:58 | |
SEASON: 3 EPISODE: 33 Episode Overview: There are five generations of buyers in today’s competitive marketplace and about 19 communication channels, so whether you’re looking to maximize revenue to grow your company, boost engagement and awareness, increase repeat customers, or encourage brand loyalty, my guest today can help. Standing out from the crowd and getting your message heard is always a challenge. Employing email and SMS marketing remain potent tools for engaging with customers. By implementing best practices such as personalization, mobile optimization, and clear CTAs, while avoiding overwhelming frequency and generic content, you can harness the power of these channels to drive meaningful results in your marketing efforts. To help us understand how to use these tools effectively is award winning marketing expert and CEO of Inbox Army, Scott Cohen. Guest Bio: Having begun life as a copywriter, Scott Cohen has been a stalwart in the email marketing industry since his boss came to him and said, "Hey, you write the newsletters... why don't you do them?" He has worked on both sides of the aisle, as a brand-side marketer running the email marketing programs at Purple, 1-800 Contacts, and Western Governors University as well as agency side working with clients ranging from small businesses to enterprise companies across multiple industries. Scott won the 2021 Stefan Pollard Email Marketer of the Year Award from the ANA Email Experience Council for his work during his time at Purple. He's a sought-after speaker, webinar and podcast guest, having spoken at events like the Email Insider Summit, Email Evolution Conference, Email Innovations Summit, eTail West, and more. (He also won a Bronze Telly Award for the very first TV ad he ever wrote, so "it's been downhill ever since.") Given his unique experience, Scott knows enough "to be dangerous" about email marketing, SMS, and many things CRM and retention marketing. He's built and managed larger CRM and retention teams, sent millions of emails (and a few million SMS, too), and written more than a few ads, blog posts, brochures, websites, and many other content pieces over the course of his 20-year marketing career. He's pressed the "Send" button a few thousand too many times to be anything other than frank about what email marketers need to do! Resource Links:
Insight Gold Timestamps: 03:41 My career started as a copywriter 05:42 You're a songwriter, but you just do it in your emails 06:52 It put email back on the map, that’s really what COVID did 08:56 What are some of the common misconceptions about email and SMS marketing? 10:27 Odds are you're not sending enough emails 10:33 By the time you get sick of it as an ad professional, somebody's finally seeing it 10:47 Being there in the inbox consistently with value drives branding 11:42 I believe in the concept of what we call being professionally persistent 13:31 The days of the once a month newsletter are dead 15:35 The ‘dreaded wall of text’ is something you want to avoid in email 17:20 If you want to have a PDF, post it on your site, and you can link to it in the email 17:43 Do not use a bitly (in email) 19:11 Deliverability is a whole different animal 22:48 You can spend 10,000 tweets building a reputation, and one tweet destroying it (Scott Stratton) 23:20 Warm up the mailbox first 25:38 How do you demonstrate the... | |||
| David Saxby – Marketing Strategies and Tactics for 2024 | 29 Apr 2024 | 00:38:06 | |
SEASON: 3 EPISODE: 32 Episode Overview: In today's episode, my guest and I will talk about the ever-evolving landscape of marketing. We'll dissect the current state of marketing, shedding light on what truly works and what doesn't. From the rise of digital platforms to the art of authentic engagement, we'll leave no stone unturned as we uncover the secrets to effective marketing in today's fast-paced world. We' ll also venture into the realm of best practices, where we'll unravel the keys to successful marketing techniques. So, whether you're a seasoned entrepreneur, a budding business owner, or a marketing enthusiast, this discussion promises to equip you with invaluable insights that can elevate your marketing game to new heights. So, if you're ready to unlock the power of innovative marketing strategies and gain a deeper understanding of what it takes to stand out in today's competitive market, then this episode is tailor-made for you. Join me now for my conversation with marketing expert, David Saxby. Guest Bio: For over 40 years David has been an entrepreneur, a professional speaker, a business coach and consultant. As Creative Director and CEO of Spark Communications Inc., a marketing communications firm, he helps businesses create a strategic advantage over their competitors by developing innovative marketing strategies. Spark works with B2B small business owners in the professional services sector. As a creative catalyst David has developed the skills to quickly coach business owners to effectively apply the right marketing strategies enabling them to grow their business to maximum capacity. He begins the process using a proprietary Profit Acceleration Software analysis tool to expose gaps in the client’s marketing that almost all small business owners fall prey to. Spark works with all aspects of marketing: research, advertising, public relations, direct marketing, digital marketing, traditional marketing, branding and graphic design. Spark also helps clients develop presentations. We have an elearning program with 50 video modules and learning guides. Our team has spent more than 10 years and 4 million dollars developing the world’s first E-Learning Marketing System being used by more than 5000 small business clients in 50 countries to help grow their business to multimillion-dollar status. The Spark Business Growth model is positioned to help business owners realize their dream of creating a multimillion-dollar business that feeds their passion to achieve personal, financial and professional freedom. Resource Links:
Insight Gold Timestamps: 03:09 It's all about building relationships 05:10 Building that trust and loyalty 06:34 A movie called The Minority Report 08:55 One of the biggest challenges for businesses…. 10:06 The best way to engage the customer is to…. 12:16 Sales and marketing seem to be separate 14:41 If it's B2B, LinkedIn is probably the best format to communicate 15:53 How do you determine, hey, which platform is best for me? 18:35 The campaign is a roadmap 21:10 Creating that marketing dominating position 24:34 What do you see as the most impactful emerging trends in marketing today? 25:58 One thing is to test your message 28:06 Some of the misconceptions or myths about marketing 29:41 We have a software called the Profit Analysis Software 31:25 Your window of being able to get a product into the market and get traction is... | |||
| Dr Jean Oursler – Harnessing Your Caveman Brain | 22 Apr 2024 | 00:27:46 | |
SEASON: 3 EPISODE: 31 Episode Overview: Caveman Brain is the voice inside our heads that holds us back, based on fears that may or may not be true. It is the thought patterns and processes we use every day that are no longer working to make us successful. It is how our brains are reacting to these fears, thought patterns and processes that influence us each and every day to be less successful than we can or want to be. Caveman Brain is the thing that can make you stand out in a crowd or hide in the corner. If you are responsible for new business development, controlling your Caveman Brain is the single best thing you can do to change your trajectory of success. If you have done everything to increase your new business development, but nothing is working, then it’s time to turn your Caveman Brain into your ally. To help us understand how our Caveman Brain works and to get better results is the Results Queen, Dr Jean Oursler. Guest Bio: Dr Jean Oursler’s clients call her The Results Queen® because she is all about getting unprecedented results – at an unprecedented speed – that create and maintain an unprecedented performance for you. With a Ph.D. in Business Psychology, she employs a coaching philosophy grounded in a no-nonsense, results-focused approach, completely personalized to meet the needs of you and your practice. Resource Links:
Insight Gold Timestamps: 03:41 I bid on working with a Harvard neuroscientist 05:17 Caveman Brain, there's four places it comes from 07:03 So many things we need as salespeople, we make up that are not necessarily true 08:50 Read three books and you will be an expert, because you read three books more than anybody else 10:27 How is the decision going to be made for you to work with us? 12:14 In business psychology, it's really about the company 14:22 I'm really interested in your business life and how do we get results for you to be more successful? 15:50 If you want to have a really good relationship with anybody…. 17:16 Focus on the results, skip the goal setting 19:18 What you call Last Second Mentality 20:16 Jean the Results Queen™ 22:53 Visualizing the meeting before you get there 24:14 We call this Decision Tree Questioning 25:57 The website is cavemanbrain.com Connect Socially: LinkedIn: https://www.linkedin.com/company/jean-oursler-the-results-queen/ Facebook: https://www.facebook.com/cavemanbrain YouTube: https://www.youtube.com/@JeanOursler Podcast: https://cavemanbrain.com/dr-jeans-podcast/ Email: joursler@jaldenco.com Sponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/ Resources: https://becomingpreferred-podcast.com/resources/ Next Episode: Marketing Strategies and Tactics for 2024 with David Saxby! | |||
| Michael Schank – Achieving Digital Transformation Success | 15 Apr 2024 | 00:35:34 | |
SEASON: 3 EPISODE: 30 Episode Overview: It’s no secret that the enormous complexity involved in an organizational digital transformation can hinder its success. Consequently, some 70 percent of digital initiatives fail to meet their goals. Failure can put an organization at a severe competitive disadvantage, and in some cases, can be fatal. Executing on a solid digital transformation journey is a significant undertaking that demands leadership commitment, thoughtful planning, and rigorous execution. In this episode, my guest, Michael Schank will be sharing invaluable strategies and frameworks on how to successfully tackle digital transformation. So whether you're a nimble startup striving to make your mark, or a global enterprise seeking to refine your operations, Michael's insights are incredibly valuable for entrepreneurs and business professionals alike. If you're ready to take your digital transformation journey to the next level, then this episode is for you. Join me now for my conversation with Michael Schank. Guest Bio: Michael Schank is Founder and Managing Director at Process Inventory Advisors LLC. He has over 25 years of experience as a management consultant in the financial services industry, advising clients on technology, process, risk, and large-scale business and digital transformations. Michael’s new book, Digital Transformation Success: Achieving Alignment and Delivering Results with the Process Inventory Framework, shares how to drive a new level of operating efficiency and agility necessary to thrive in this digital era. Resource Links:
Insight Gold Timestamps: 04:34 What's the state of transformation today? 06:05 Staying relevant in the age of digital 07:32 Another innovation model called Open Innovation 09:05 Organizations have to have a willingness to cannibalize their own success 09:20 Most transformations fail because of organizational complexity 10:47 In your book, you call it Process Inventory Framework 12:55 Organizations have a lot of operational data in various unconnected data stores 14:41 I write about this in my book, called the Process Center of Excellence Capability 17:24 What are some of the common pitfalls organizations encounter? 18:40 It's a way to get everyone on the same page 20:32 It really comes down to performance metrics 22:50 In the context of digital strategy, how do you prioritize? 23:07 There's a common technique we use called heat mapping 24:38 If you see something that is not optimal 25:37 3M has what's called a 15% rule 27:17 If you think about risk in an organization 28:45 Processes happen! 31:09 A concept called Digital Twin 32:07 That's when Process Inventory comes in 34:15 The book is Digital Transformation Success: Achieving Alignment and Delivering Results with the Process Inventory Framework Connect Socially: LinkedIn: https://www.linkedin.com/in/michael-schank/ Email: mlschank@yahoo.com Sponsors: Rainmaker Digital Solutions: | |||
| Theresa Worthy – Emotional Intelligence and Inclusivity | 08 Apr 2024 | 00:46:27 | |
SEASON: 3 EPISODE: 29 Episode Overview: Emotional intelligence (EI), often referred to as EQ or Emotional Quotient, is critically important in our professional lives and workplace for a multitude of reasons. Its impact ranges from individual performance to organizational culture and even to the bottom line of the business. In the digital age, where technology and automation are prevalent, the human element of business becomes increasingly valuable. Emotional intelligence nurtures this human element, fostering environments where creativity, innovation, and productivity thrive. Whether it’s through leadership, teamwork, customer interaction, or adaptability, the importance of emotional intelligence in the workplace cannot be overstated. It’s an investment in people that pays dividends in organizational success and sustainability. To help us understand how EI and AI can complement each other in promoting a culture of inclusion, is my guest, author, speaker, and coach, Theresa Worthy. Guest Bio: Theresa Worthy has been a foreign language teacher, a fiction author, and professional speaker. She brings a global perspective and a unique blend of cultural understanding, communication expertise, adaptive teaching approaches, storytelling skills, and empathy to her EI consulting practice. With these qualities, Theresa offers innovative solutions tailored to help organizations foster connections, enhance cross-cultural collaboration, and cultivate emotionally intelligent individuals and teams. Resource Links:
Insight Gold Timestamps: 04:25 I went on to college to become a teacher 06:09 Most people confuse diversity with inclusion 07:11 Self awareness is the cornerstone of Emotional Intelligence 08:18 Emotional intelligence is really about relationships 09:07 Emotional intelligence has five basic components 11:17 Emotional intelligence is a skill, it requires practice 13:19 We're all different 15:52 Inclusion is something that we all need to concentrate on 17:14 Memories are lodged in the amygdala 18:53 Only a habit can subdue another habit (Og Mandino) 22:36 I have 30-day journal prompt that I give them 24:18 Every age group, all we need to do is find a way to relate to each other 26:26 We aren't born with the ability to manage our emotions 28:12 We're all influenced by past experiences, past beliefs and past training 29:04 A little neighbor child came over and walked up to my youngest daughter and said: 30:27 A plan of dedicating each day to mindfulness 33:30 How do you avoid, or process the triggers 35:51 Actionable strategies or exercises you recommend 37:22 The majority of communication is nonverbal 38:45 AI has the capability of even helping a person to understand their emotions 40:27 It's very important to be able to put yourself in another person's shoes 42:09 Empathy is very important 44:36 A new book coming out later in the Spring 44:39 Emotional Intelligence, the Underrated Superpower for Professional and Personal Growth Connect Socially: LinkedIn: https://www.linkedin.com/in/theresa-worthy/ Theresa’s Resources: https://theresaworthy.com/resources/ Blog: https://theresaworthy.com/blog/ Email: | |||
| Chad Jenkins – Just Add a Zero | 01 Apr 2024 | 00:38:01 | |
SEASON: 3 EPISODE: 28 Episode Overview: If you are looking for some game-changing ideas on how to scale your business, enhance your entrepreneurial mindset, and unlock new levels of growth and success, you’re going to enjoy my conversation with author, speaker, and coach, Chad Jenkins. Chad is someone who not only talks the talk, but walks the walk in the realms of technology, innovation, and transformative entrepreneurship. In this episode, Chad will share his blueprint for revolutionizing your approach to entrepreneurship and how to make monumental leaps in your business journey. Join me now for my conversation with Chad Jenkins. Guest Bio: Chad T. Jenkins is a seasoned entrepreneur renowned for his ability to identify unconventional opportunities within traditional business models. His passion lies in restructuring businesses for exceptional returns, a skill honed through years of experience. Leading numerous successful ventures, Chad has pioneered three innovative methods: Remove the FILM, Just Add A Zero, and 100X Collaborations. Fueled by boundless curiosity, he acts as a catalyst for business expansion. Recognized as a transformative force, Chad collaborates with leaders across diverse industries, leveraging his analysis of Opportunities, Dangers, and Strengths to unearth hidden potential. His approach creates competitive advantages and drives exponential growth in enterprise value. With a remarkable track record spanning over 40 high-growth companies and numerous successful Growth Partnerships, Chad now focuses on empowering others. Through initiatives like Growth Collaboration Partnerships and the SeedSpark Growth Academy, he facilitates leadership placements and shares his expertise to foster growth. Chad encapsulates his winning strategies in his latest book, "Just Add A Zero: Remove the film, outperform your competition, and grow exponentially through collaboration," offering insights for achieving remarkable returns and fostering collaborative growth. Resource Links:
Insight Gold Timestamps: 02:12 Do what you can, with what you have, where you are 04:47 Watch the herd and find the lead cows 06:37 God did give us four inputs and one output 08:47 It’s all about value creation 09:13 Nothing matters but someone's future, and how you're going to help them get to that future 10:01 SeedSpark stands for Seed the Opportunity, Spark Growth 11:55 I have a concept that is now coined, Remove the Film 14:29 If I focus on the friction, and I figure out the value creation opportunity 17:47 We're leaving a lot of opportunity on the table 18:56 I define collaboration as…. 20:21 Bi-directional collaboration 23:00 Do you see common problems with entrepreneurs? 24:26 VCR: Vision, Capability, and Reach (Dean Jackson) 26:10 Wealthy people don’t trade time for money 28:19 The book is: Just Add a Zero 30:10 I try to focus on things that our brain does naturally 31:43 We all have blind spots 32:34 Show me your friends, and I'll show you your future 34:20 If you continue to hear the same thing, you will be the same thing 37:16 When you meet people with a lot of intentionality Connect Socially: LinkedIn: https://www.linkedin.com/in/chadtjenkins/ Facebook: | |||
| Kaleb Dahlgren – Resilience, Growth, Health and Wellness | 25 Mar 2024 | 00:34:39 | |
SEASON: 3 EPISODE: 27 Episode Overview: Welcome to the Becoming Preferred podcast. Today we're diving deep into a narrative that's both heart-wrenching and incredibly inspiring. Our guest is Kaleb Dahlgren, a name that resonates with resilience, hope, and the power of the human spirit to overcome the unimaginable. Kaleb, a survivor of the tragic 2018 Humboldt Broncos bus crash, has turned a story of profound loss into one of purpose and impact. Beyond surviving, he's thriving - as a student, an advocate for diabetes and mental health, and a bestselling author. His journey is a testament to the strength found in vulnerability and the importance of sharing our stories to connect, heal, and inspire. This episode is about the power of the human spirit, the importance of community, and the unstoppable force of a determined heart. Join me now for my conversation with Kaleb Dahlgren. Guest Bio: From a young age, Kaleb had no choice but to be resilient. His hockey career was threatened before it started by a diagnosis of Type 1 diabetes at 4 years old. Yet Kaleb proved his doctors and coaches wrong by going on to play hockey at an elite level. During his career, he played for the Humboldt Broncos - a team that made national news when their bus collided with a transport truck. The accident took away 16 lives and left only 13 survivors, many of them with lifelong injuries. Kaleb is one of the survivors. Once he recovered, Kaleb returned to the ice to play for York University’s varsity hockey team. While at York, he earned a Bachelor of Commerce degree graduating as Valedictorian, Magna Cum Laude, and Varsity Athletics Male Graduate of the Year in April 2021. Currently, Kaleb is studying to become a Doctor of Chiropractic. Kaleb is dedicated to helping others, whether that’s through sharing his story or through his community volunteer work. He is the founder of Dahlgren’s Diabeauties, a mentorship program designed in 2017 to give back to children with Type 1 diabetes. Through this program, he is able to raise awareness, support, and guidance to his community of Diabeauties. Kaleb is also the recipient of the Canadian Volunteer Award for Emerging Leader of the Prairies, the National JDRF Young Volunteer of the Year award, and dozens of other accolades for his community service. Somewhere in the whirlwind of life, Kaleb found time to become a #1 Bestselling Author for his memoir, Crossroads, the story of his life thus far. As a speaker, he is known for his honesty, his inspiration, and his captivating storytelling. In the face of insurmountable odds, he shows us that through perseverance you can do anything. Resource Links:
Insight Gold Timestamps: 03:39 The doctor called in my parents and said that Kaleb is a type 1 diabetic 05:46 The beauty of the illness was the fact that it made me develop a lot of resiliency…. 07:00 Our bus collided, T-Boned into a semi truck trailer 08:30 I was in a state called post traumatic amnesia 10:51 What led you down the road to say, hey, I'm going to do a book? 12:28 That's where the inspiration came from, is my professor 14:20 Can you share some strategies or mindsets that have helped you maintain resilience? 15:46 One more big piece was just accepting and forgiveness 17:25 I think forgiveness is so powerful 19:25 Darcy Hogan, our head coach at Humboldt, he... | |||
| Tony Ruesing – Building Confidence, Competence and Integrity | 18 Mar 2024 | 00:39:35 | |
SEASON: 3 EPISODE: 26 Episode Overview: My guest today, believes change is inevitable and should be embraced, leading to innovative solutions and uncovering untapped potential within each of us. His work reflects his mission to help individuals and organizations hit their mark by fostering a work environment of high productivity and satisfaction. With a focus on discovery, and application, he offers a comprehensive approach to identifying opportunities for growth. So get ready to gain valuable insights and practical strategies as we dive into a conversation with Tony Ruesing, a catalyst for personal and professional growth in today’s dynamic business landscape. Guest Bio: Tony Ruesing is a highly regarded business coach and consultant, specializing in helping individuals and organizations achieve excellence in their work environment. With a focus on building confidence, competence, and integrity, Tony's approach emphasizes the importance of embracing change and applying fresh perspectives to drive success. His areas of focus include discovery, application, and branding, with a keen understanding of the impact of effective communication, consistent design, customer service, leadership skills, and more. Tony's ability to connect with audiences and impart pivotal insights has earned him acclaim, with notable clients including esteemed companies. Tony's work is characterized by a commitment to helping clients develop a clear vision for their future, communicate their value proposition, and build trust and innovation within their teams. His dedication to empowering individuals and organizations to thrive in today's complex work environment makes him a respected and sought-after professional in the realm of personal and professional development. Resource Links:
Insight Gold Timestamps: 03:31 What commitment to excellence means in the context of modern business 05:14 You emphasize the importance of building confidence, competence, and integrity in the workplace 07:22 Leadership is not necessarily from the front of a room 09:51 Today, too many people are ready to value judge someone 12:04 I live with this, and believe it down to my toes 14:46 If I want the situation to change, the change begins with me 15:18 Who's a good example of leadership today? 17:04 The example I saw which really stuck with me 20:39 What it takes to be a great leader is never forget where you started 21:52 I didn't read a book till I was 25 24:14 I believe in something called Just Right Challenges 24:31 My job is to manage the moment 27:46 Can you tell us about a transformation…. 31:58 They have to sit down, and take a thinking break 33:57 When you're talking about your future 35:35 More messages go from the heart to the brain, than brain to the heart 36:02 A new approach to goal setting 38:30 You have to be hungry, you have to be humble, and you have to work hard Connect Socially: LinkedIn: https://www.linkedin.com/in/tony-ruesing-56b736ba/ Podcast: https://podcasts.apple.com/be/podcast/fuel-for-freedom/id1535471915 Email: Tony@aimyoursights.com Sponsors: Rainmaker Digital Solutions: | |||
| Jose Flores – Don’t Let Your Struggle Become Your Standard | 11 Mar 2024 | 00:44:00 | |
SEASON: 3 EPISODE: 25 Episode Overview: Let’s face it, life can be difficult and full of challenges. My guest today is on a mission to empower individuals to rise above their challenges personally and professionally and create lasting impact. His message, Don’t Let Your Struggle Become Your Standard, has touched the hearts of many and continues to ignite hope and determination in those who hear it. In this episode, you will learn how to become indispensable, even when the odds seem insurmountable. Whatever your role is in life, my guest’s wisdom and insights will resonate with you and inspire you to elevate your game. Please join me for my conversation with author and speaker, Jose Flores. Guest Bio: Jose Flores is a Corporate Speaker, Global Motivator, Mindset Disruptor, and #1 Best-selling Author. He educates, inspires, and engages individuals and businesses to strengthen their mental toughness and to develop into indispensable leaders by connecting with them, touching their hearts, and giving them a fresh perspective. Jose gets individuals and organizations to think outside the box to start taking massive action and seeing immediate results. The present is a gift and the time is now for Jose to make an impact in your life and business! Jose authored, "Don't Let Your Struggle Become Your Standard" and he lives it. He wants you to stand tall and be the very best version you can be. Jose’s passion is to inspire and motivate everyone he meets to learn more, do more, and become more. His positive and “can do” attitude have impacted the lives of many across the globe. Resource Links:
Insight Gold Timestamps: 01:32 Neuromuscular condition that I was born with called Spinal Muscular Atrophy 05:33 I have a 20 year corporate America background 05:52 In your book, Don't Let Your Struggle Become Your Standard…. 06:52 And so I had two options…. 07:45 The number one thing that holds people back is fear 09:49 Indispensable leadership 10:55 How do you change your mindset to become that indispensable leader? 13:19 You talk about mindset 14:45 I've always been grateful for the things that I've had 16:45 I like to call it stinking thinking 19:36 I went to an event and met the great Les Brown 21:56 An experience where you've seen your work have a positive impact 24:34 It was one of the toughest conferences I spoke at 27:36 On the importance of mental toughness, what are some of the daily practices…. 29:52 I have my days as well, where I'm not motivated, where I'm not inspired 31:14 85% of those thoughts are negative thoughts 33:17 If it wasn't for us working as a team 34:41 The reason I love DEI is…. 37:06 Get out of your comfort zone and get out of your own head 37:46 The three pillars that I have in life 38:41 I’m just a messenger of hope 39:56 Another mentor of mine, by the name of Tim Grover 42:36 A marriage book called, What Real Love Looks Like Connect Socially: LinkedIn: https://www.linkedin.com/in/josefloresinspires/ Facebook: https://www.facebook.com/JoseInspires/ Twitter: | |||
| Pancho Timmins – Quick and Easy World Change | 04 Mar 2024 | 00:35:40 | |
SEASON: 3 EPISODE: 24 Episode Overview: No doubt about it, our world is messed up! My guest today believes we can fix our messed up world one small act at a time. It’s not just about the big gestures; it’s the everyday actions, the small steps forward, that collectively drive significant change. Pancho Timmons, author of Quick and Easy World Change, is here to share his journey, his insights, and how each of us can contribute to fixing our world, one small act at a time. Join me for my conversation with Pancho Timmons. Guest Bio: Pancho Timmins has dedicated his life to proving that Kindness in Action = Success, personally and professionally. Kindness in action is a belief that every action matters and all the positive things you do make a difference in the world. Pancho truly owes his success to living a life of kindness in action. As a speaker, author, advocate, and business owner, he does his best to share this message with as many people as possible. Pancho wants to continue being living proof that if you do good things, good things will happen. Everyone has the ability to make an impact. There is no such thing as a small act of kindness. All acts of kindness matter and every one of them makes a difference. Pancho believes that we all have a moral and professional obligation to put ourselves in a position to do the most good we can for the community at large. Resource Links:
Insight Gold Timestamps: 01:28 A book called Quick and Easy World Change 03:05 Every interaction that we have with people, matters 06:38 Companies were never designed to save the world 08:37 Companies are supposed to make profits and money 11:36 It becomes contagious 12:44 Every living person on the planet can make a significant difference 14:45 As a culture, we're very self absorbed 15:32 You call it a world changer’s mindset 15:43 You want to live a lifestyle of kindness 17:24 My goal was walking into a networking event saying, what can I do for everybody in here? 18:01 Enjoy giving and receiving, and make a game of giving 19:19 How about practicing optimism? How do we do that? 21:57 A formula: Success is Kindness in Action 23:10 Kindness isn't weakness 25:28 Most common misconceptions about DEI 26:21 This urge to take everything that's been created as a shield and start to use it as a sword 28:37 Just basic humanity 29:14 What are those five things that they feel like they need, to be a respected person in that office? 31:23 One of my biggest complaints is…. 33:55 Mid summer conference 2024 34:05 All the reasons that a company would want to keep doing the DE&I Connect Socially: LinkedIn: https://www.linkedin.com/in/pancho-timmons-859448154/ YouTube: https://www.youtube.com/channel/UC8U_1f6fg_MuIcym_Aex3qw Instagram: https://www.instagram.com/pancho_timmons/ Email: panchotimmons@gmail.com Sponsors: Rainmaker Digital Solutions: | |||
| Roderick Jefferson – Sales Enablement Excellence | 02 Sep 2024 | 00:32:00 | |
SEASON: 4 EPISODE: 14 Episode Overview: If you are ready to improve your productivity and increase your revenue, then you are going to enjoy this episode of Becoming Preferred as we dive into the world of sales enablement and go-to-market transformation with a true industry luminary. My guest on this episode is a powerhouse in the realm of business strategy, leadership coaching, and sales enablement. He's the author of the game-changing book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence, and his expertise has transformed countless businesses from struggling to thriving. In today's episode, my guest will share his insights on creating clear paths to success for small to medium-sized businesses. We'll explore how companies can improve productivity, increase revenue, and navigate the complexities of today's market, so get ready for a conversation packed with actionable advice, inspiring ideas, and transformative insights. Join me now for my conversation with the brilliant strategist and sales enablement guru, Roderick Jefferson! Guest Bio: Roderick Jefferson is an internationally recognized, business-focused speaker. He has shared his dynamic and energetic voice in a variety of events including keynotes, guest lectures, webinars, podcasts, and domain expertise panels, with companies such as ATD Conference, B2BMX Conference, Cisco, Collibra, LinkedIn, MindTickle, Revasum, Oracle, Sales Assembly Conference, Sales 3.0 Conference, Sales Enablement PRO Conference, Salesforce (Dreamforce), SAP, Seismic, Showpad, SiriusDecisions, Uber, and Zoom. Roderick is also an acknowledged thought leader in the sales enablement space and author of the Amazon #1 New Release & Bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. He has held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles at 3PAR, AT&T, Business Objects, Magnit, Marketo, Oracle Marketing Cloud, NetApp, Netskope, PayPal, Roderick Jefferson & Associates, Salesforce, and Siebel Systems, and Siteimprove. Resource Links:
Insight Gold Timestamps: 04:25 You learned the importance of setting the goal, and how were you going to get there? 05:39 I think you train animals, you enable people 07:03 Sales enablement in 3.0 is both art and science 07:29 It's communication, it's collaboration, and it's orchestration 09:38 What isn't sales enablement? 11:44 I’ll see trainers that are teaching people how to give presentations instead of having conversations 15:36 Culture is what happens when no one is watching 17:20 Where I see the biggest problem 18:48 What a sales onboarding program might look like 20:49 We're constantly validating 24:29 What's gone forever and what are the new things that we should be preparing for 24:37 Those two big little words, AI 26:33 You're doing it because of a why, not a what, and you're getting to the root cause 28:32 A strategic investment Connect Socially: LinkedIn: https://www.linkedin.com/in/roderickjefferson/ Facebook: https://www.facebook.com/ThevoiceofRod Twitter (X): https://x.com/ThevoiceofRod YouTube: | |||
| Sneha Mandala – Flow State – Burnout to Breakthrough | 26 Feb 2024 | 00:40:00 | |
SEASON: 3 EPISODE: 23 Episode Overview: Are you looking to avoid burnout but still maintain high engagement for yourself or your team? My guest on this episode is a beacon of transformation for disconnected teams and leaders who are looking to foster an environment of engagement and effortless work. Finding the balance between passion and burnout is the key to turning you and your team into an engaged powerhouse. For leaders, entrepreneurs, and anyone in between, feeling the weight of constant organizational change and the challenge of keeping productivity at its peak, this conversation promises to be a game changer. My guest is here to guide us through the journey of making work feel effortless. Join me now for my conversation with culture, engagement and peak performance expert, Sneha Mandala. Guest Bio: Sneha Mandala is an expert in "Sustainable Peak Performance" for corporate and tech professionals. Her mission is to optimize employee performance while combating disengagement and burnout, which has been proven to significantly reduce business expenses. In fact, this problem is currently costing the U.S. economy $1 trillion annually. As a highly regarded speaker for Vistage, the world's largest executive coaching organization, Sneha Mandala has trained and coached several business and tech leaders. She has helped them develop tailored solutions for department-specific needs, utilizing Lean management methodologies to enhance productivity, and offer personalized guidance to empower employees in leveraging their strengths. She has reduced turnover and elevated engagement and performance in these organizations. Sneha's expertise has led to an the International Achiever Award at the 2023 Eurasian Summit, and repeat appearances on Fox 24 News and features in NY Post and LA Weekly, where she dissects intricate corporate issues and provides impactful solutions that resonate with diverse employee age groups. Resource Links:
Insight Gold Timestamps: 03:49 Where work doesn't feel like work. Work feels like play. 04:37 Effortless work 05:56 Does hard work really lead to success? 08:47 We know people who are doing what they love and they're burning out still 12:19 Now imagine you were left. to work on any project, that you felt passionate about 14:12 They're allowed to work on any project they want to 15:56 Gmail was born out of the Google's 20 percent project 18:09 The Coasting Phenomenon 20:57 Get the HR department involved 22:11 Your goal shouldn't be creating cookie cutter employees 24:26 The 4 percent rule 24:39 Flow occurs in the sweet spot of boredom and anxiety 26:39 We have a program we're launching called RAINMAKER10X™ 28:59 What you just shared is a great way to start 30:20 The question is, do you have the awareness? 32:53 How much authenticity do we need to bring to the table? 34:40 You want to be in a state of being for fulfillment and happiness 37:14 What should leaders be focusing on today to prepare for that future? 39:04 Book, 5 Reasons Your Employees Are Not As Productive As They Should Be Connect Socially: LinkedIn: https://www.linkedin.com/in/snehamandala/ YouTube: | |||