Explorez tous les épisodes du podcast Become a Media Maven
| Titre | Date | Durée | |
|---|---|---|---|
| Atomic Habits Part 4 Make it Satisfying | 05 Dec 2023 | 00:15:21 | |
Today, I will let you know what I highlighted and why in part four of this Atomic Habits series. If you’re not familiar with Atomic Habits, here’s a crash course: James Clear wrote this book and introduces “The Four Laws of Behavior Change”. The four laws are:
Those four things to remember in each law are:
These things can help build good habits and break bad habits habits. Then, Clear describes “Habit Stacking” and “Environment Design”. The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones. Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does. There is a long-term impact of adopting atomic habits. That’s why I’m going to summarize key takeaways from the book Atomic Habits by reading what I’ve highlighted in the book. For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com. I also want to hear about your own habit-building experiences and what is working for you. Okay, let’s go!
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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| Atomic Habits Part 3 Make it Easy | 28 Nov 2023 | 00:10:37 | |
Today, I will let you know what I highlighted and why in part three of this Atomic Habits series. If you’re not familiar with Atomic Habits, here’s a crash course: James Clear wrote this book and introduces “The Four Laws of Behavior Change”. The four laws are:
Those four things to remember in each law are:
These things can help build good habits and break bad habits habits. Then, Clear describes “Habit Stacking” and “Environment Design”. The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones. Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does. There is a long-term impact of adopting atomic habits. That’s why I’m going to summarize key takeaways from the book Atomic Habits by reading what I’ve highlighted in the book. For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com. I also want to hear about your own habit-building experiences and what is working for you. Okay, let’s go!
Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| Atomic Habits Part 2 Make it Attractive | 21 Nov 2023 | 00:12:10 | |
This is the first book I’ve read twice. The first time I listened to it. This last time, I read it with a highlighter. Today, I will let you know what I highlighted and why in part one of this series. I’m doing this selfishly because I think this is a great way for me to retain what I read. I’ve read so many great non-fiction books, but when I try to remember what I learned, I’m blank. So here’s hoping reading it, highlighting it, and sharing it will help you and me remember this to use it in our lives. If you’re not familiar with Atomic Habits, here’s a crash course: James Clear wrote this book and introduces “The Four Laws of Behavior Change”. The four laws are:
Those four things to remember in each law are:
These things can help build good habits and break bad habits habits. Then, Clear describes “Habit Stacking” and “Environment Design”. The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones. Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does. There is a long-term impact of adopting atomic habits. That’s why I’m going to summarize key takeaways from the book Atomic Habits by reading what I’ve highlighted in the book. For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com. I also want to hear about your own habit-building experiences and what is working for you. Okay, let’s go!
Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| Atomic Habits Part 1 Make it Obvious | 14 Nov 2023 | 00:14:10 | |
This is the first book I’ve read twice. The first time I listened to it. This last time, I read it with a highlighter. Today, I will let you know what I highlighted and why in part one of this series. I’m doing this selfishly because I think this is a great way for me to retain what I read. I’ve read so many great non-fiction books, but when I try to remember what I learned, I’m blank. So here’s hoping reading it, highlighting it, and sharing it will help you and me remember this to use it in our lives. If you’re not familiar with Atomic Habits, here’s a crash course: James Clear wrote this book and introduces “The Four Laws of Behavior Change”. The four laws are:
Those four things to remember in each law are:
These things can help build good habits and break bad habits habits. Then, Clear describes “Habit Stacking” and “Environment Design”. The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones. Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does. There is a long-term impact of adopting atomic habits. That’s why I’m going to summarize key takeaways from the book Atomic Habits by reading what I’ve highlighted in the book. For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com. I also want to hear about your own habit-building experiences and what is working for you. Okay, let’s go!
Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| LinkedIn Live on the Most Overlooked and Free Way to Find More Clients | 07 Nov 2023 | 00:40:16 | |
When I published my book, Become a Media Maven, my friend and past podcast guest Jessica Terzakis invited me to co-host a LinkedIn Live event with her. She asked me a bunch of questions about the most overlooked and free way to find more clients. Unfortunately, LinkedIn Live audio events don’t automatically save on the platform, so I recorded it and am playing it here on my podcast for you to listen to. For more on my book and show notes for past episodes, visit BecomeAMediaMaven.com. Don’t forget to connect with Jessica Terzakis on LinkedIn here: https://www.linkedin.com/in/jessica-terzakis/ She offers: 💥 2-day virtual retreats to get you from idea to a fully outlined quality course 💥 1-1 done with you course creation support 💥 Small group programs to help create, launch, and fill your course or group coaching program Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| Behind the Scenes of My Book Launch | 31 Oct 2023 | 00:30:39 | |
Today, we’re walking and talking about my book launch. I’ll tell you about how I came up with the idea to write this book, why the focus changed, when it was hard for me to sit down and write the book, and every little thing I did to market the book when it went live. If you’ve thought of writing a book to traditionally publish or self-publish, this podcast episode will give you a lot of value. Thanks for rolling with all the nature sounds and my unorganized thoughts on my morning walk. For more on Anna David’s helpful course, check out Legacy Launch Pad Publishing here. For the book, visit Become a Media Maven here. Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| 5 Reasons I'm Self-Publishing My Book | 24 Oct 2023 | 00:25:52 | |
I am thrilled to announce that my new book, Become a Media Maven, will be published next week. After exploring the options of traditional publishing versus self-publishing, I have decided to take the self-publishing route. In this episode, I share the 5 reasons behind my decision. Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| The 5 Growth Levers in a Business | 17 Oct 2023 | 00:21:54 | |
Yong-Soo Chung from FirstClassFounders.com and the host of the First Class Founders podcast. Yong-Soo is a serial entrepreneur bootstrapping his business from nothing to $20m over eight years. Now, he's on a mission to help founders and creators build an audience, create irresistible product offers, and grow their businesses. In this episode, he shares the five growth levers and uses the example of building a newsletter to get specific on each topic. Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| 5 Steps to Create a Crisis Communications Plan NOW | 10 Oct 2023 | 00:33:43 | |
Before recording this episode, I was one of those people who did not have a crisis communications plan. Now I do… and you should too. Linda Zebian, the leader of communications and community at Muck Rack, shares five ways we can prepare for a crisis. Then, when one hits, the five things to do to handle the crisis. In a world of social media and cancel culture, creating a crisis communication plan is something every business owner needs to do - whether you’re a team of 1 or 100. We talk about how you know something is a crisis, what do have in place NOW before it hits the fan, and the five As in handling it all with poise. Click here to connect with Linda Zebian on LinkedIn.
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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| DIY PR: How to do your own Public Relations | 03 Oct 2023 | 00:20:48 | |
So many people want to know how to do their own public relations… when they’re ready. It’s shocking how many excuses I hear from people on why they’re not ready. Not big enough. Not well known yet. Not making enough money. Don’t have a team. Still have a full-time job. The beauty is, PR is what makes you all of these things. Here’s how. 1. Not big enough? Low on money. Need sales, need leads… need attention. That’s what PR does. In this episode, I’m sharing five ways to know the timing is right for you and weighing pros and cons on investing time or money into this marketing strategy. Plus, I’ll give you four things to evaluate that will help you make your decision. This week, I’m offering $200 off my Media Mentoring Program. Plus, I’m offering something I’ve never offered before to people who join NOW. It’s a mastermind call! But, you need to join by Sat. Oct. 7th, 2023. Just use the coupon code MEDIAMAVEN at MediaMentoringProgram.com to get started! Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| How to Pitch Local TV from a TV Reporter | 26 Sep 2023 | 00:25:50 | |
I’m going to break down the who, what, when, where, why, and how in this episode. If you haven’t jumped in my bootcamp yet, you can see how this played out for a solopreneur I worked with in my Media Mentoring Program. We worked on her very first pitch together which turned into a live 5-minute TV segment. To see that pitch, just visit TheExactPitch.com. Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| 10 Ways to Turn Publicity Into Profit in ONE Day | 19 Sep 2023 | 00:20:40 | |
My 40th episode on this podcast was 35 Things to Do AFTER You Earn Media Coverage. I share this all the time with people. It’s been nearly five years since I recorded it and because it’s how you turn publicity into profit, it’s time for an update. But instead of rehashing 35, I’m going to share the top 10 things to do. If you’re subscribed to my newsletter, you’ll get a free checklist you can download of these things, so make sure you’re signed up at MediaMavenNews.com. Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| How to Create Content for Contributed Articles | 12 Sep 2023 | 00:21:12 | |
In this episode, we're diving deep into the concept of contributed articles. I'll unravel what they are, why they matter, and how you can make the most of them in your content strategy. Stay tuned as we delve into the strategies and steps you need to take to effectively pitch, write, and publish contributed articles that make an impact. So, whether you're a seasoned writer or new to the world of content creation, this episode is packed with valuable insights to help you become a master of contributed articles. Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| 4 Steps to Decide What Content to Create | 05 Sep 2023 | 00:25:32 | |
Last week, I walked you through my brand-new flywheel. It was all about content, so this week, I’m going to explain where I get the ideas for the content I create and how I create it. Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| Inside my Brand New Content Flywheel | 29 Aug 2023 | 00:19:13 | |
I consider a flywheel a system. It’s an order of doing things that once started, should keep going. One thing leads to the next. You can have a sales flywheel, a marketing flywheel, an operations flywheel, and more. I decided to create a content flywheel on paper. Why content? When I look at how I get most of my leads and my clients, it’s from my content. So, this is a behind-the-scenes look at my content flywheel. Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| 5 Steps to Get on Fox Business | 22 Aug 2023 | 00:16:03 | |
If you've ever wanted to land coverage in Fox Business, you're going to love this podcast. Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| 5 Ways One Media Placement Led to 1,600 Customers | 15 Aug 2023 | 00:17:47 | |
Before I tell you how one media placement led to 1,600 customers for a business, I want to remind you that public relations is not sales. It’s marketing. The sales come afterward. I don’t like it when people rely on media placements to get sales. Can it happen and does it happen often? Yes. But it’s not sales. It’s marketing… and sales are a side effect of getting attention in the media. In SparkToro, Amanda Natividad told a story about her time at NatureBox, a snack food brand. She broke down her earned media goals into two buckets - long-term and short-term. One focus was on building a reputation and the other was to try to sell the product. I love this story for a few reasons and you can replicate what Amanda did by focusing on what she did that worked well. First, they were ready for conversions. When you’re ready, do these five things. Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| 5 Reasons NOT to Work with a Pay-for-Placement PR Agency | 08 Aug 2023 | 00:17:51 | |
This issue has been plaguing the media and public relations industries for years. It’s paying for editorial placements, also known as paying for placement PR. Any professional will tell you this is wrong and unethical. But the people who want you to hire them will tell you it’s safe and a way to make sure you don’t waste your money. When they say that, they’re just trying to get your money with little regard for their reputation or theirs. By doing this, a PR agency is guaranteeing results. Right off the bat, that’s a red flag. First of all, The Federal Trade Commission requires content sponsors to disclose whether they have paid for a third-party review or endorsement. When so-called public relations firms make these specific promises, they may be violating fair-trade practices. Sometimes, they pitch and only charge you when they land something and call it a day. I’ll get into the problems with this today, but sometimes they also pay people they know who contribute to a place they land the coverage and that’s a whole different, darker story. I’ve done many episodes on this before so those out on the podcast. The lines get blurred when you hire a publicist and ONLY pay them if and when they land you coverage. In this podcast episode, I explain why. 1. Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE! 2. In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. Click here to join my bootcamp now. 3. Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency. Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| 13 Things I'm Doing to Grow my Newsletter | 01 Aug 2023 | 00:26:00 | |
One of my big goals right now is growing my newsletter. I want to get more subscribers, break a 50% open rate, and increase my click thru rate to 3%. Building an email list is not easy. I have some things to do. In this podcast, I’m sharing the things I’m going to do and why I’m going to do them.
Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| Duct Tape Marketing Podcast TAKEOVER: Traditional PR is Still a Fabulous Way to Stand Out | 18 Jul 2023 | 00:18:36 | |
This is an episode with show notes from the Duct Tape Marketing Podcast. Getting a nice mention in a magazine or newspaper read by your ideal client is an awesome awareness and trust builder, but today it also comes with a high authority website link making it even more potent. My guest for this week’s episode of the Duct Tape Marketing Podcast is Christina Nicholson. She is a former TV reporter and anchor who is on the other side of the desk these days, helping small businesses tell their stories as the founder of Media Maven. Nicholson is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. What you’ll learn if you give a listen:
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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| [GREATEST HITS] 4 Steps to Add Influencer to Your Entrepreneur Title | 11 Jul 2023 | 00:31:27 | |
What is an influencer entrepreneur and how do you become one? Jenny Melrose joins me on the Become a Media Maven podcast with a four-step framework on how to build your audience, grow your business, and make more money online. Jenny dishes on everything from starting, growing, and selling a family lifestyle blog to breaking down PACK, her four-step framework. Some resources mentioned in this episode: Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| [GREATEST HITS] How Pat Flynn Makes Money Podcasting | 04 Jul 2023 | 00:40:31 | |
I’ve known Pat Flynn from Smart Passive Income for a few years now and he surprised me with some things we talked about. Pat shares how his business didn’t start with podcasting. Still, he credits the Smart Passive Income Podcast to his success and business growth in affiliate marketing, speaking, authoring multiple books, and more. Listen to learn more about how to build an audience to grow your brand to help more people and make more money. Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| 5 Myths About the PR Industry That Keep You a Best-Kept Secret | 27 Jun 2023 | 00:15:28 | |
The public relations industry often falls victim to several myths and misconceptions that contribute to it being a best-kept secret. They also hold you back from pitching to the media because you don’t think you’re ready or big enough.
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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| The Biggest Opportunity for All Small Business Owners is the PESO Model | 20 Jun 2023 | 00:21:01 | |
Spin Sucks invented (and copyrighted) the PESO Model. I’ve recently been binging all of Gini Dietrich’s stuff… and this is her jam. It’s an integrated approach to communications that blends paid, earned, shared, and owned media to establish thought leadership, credibility, trust, and authority that fuel a brand reputation. P: Paid E: Earned S: Shared O: Owned Whether you're a marketer, PR professional, or business owner, understanding and implementing this model will improve your marketing strategies.
Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| 5 Things on My NOT To-Do List | 13 Jun 2023 | 00:16:02 | |
I love being productive and efficient. Sometimes a NOT to-do list can help you get just as much done if not more. While traditional to-do lists outline tasks and obligations, a "NOT to do" list allows you to identify and eliminate nonessential or unproductive activities. By clearly defining what activities should be avoided or minimized, it helps in setting boundaries and staying focused on the most critical tasks. This approach prevents wasted time and energy on distractions, unimportant commitments, or counterproductive habits. By consciously avoiding these activities, you can allocate more time and energy towards meaningful, high-priority tasks that contribute to your goals and overall success. Ultimately, a "NOT to do" list serves as a powerful tool for enhancing efficiency and maximizing productivity. Listen to what's on mine! Resources mentioned in this episode:
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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| My 7-Step System That Gets Me Booked on Top Podcasts | 06 Jun 2023 | 00:19:00 | |
By appearing as a guest on a podcast, individuals can establish themselves as thought leaders and gain credibility within their industry. Additionally, podcasts allow for meaningful networking opportunities, as hosts and fellow guests may have valuable connections. Being a podcast guest also contributes to personal branding and visibility, helping individuals reach a larger audience and potentially attract new opportunities or clients. Furthermore, the long-form nature of podcasts allows for in-depth conversations and the opportunity to showcase personality, which can foster a deeper connection with the audience. Why you should be a guest on a podcast:
Biggest mistakes people make:
What to do instead? That's what this podcast is all about! Resources mentioned in this episode: Pitch Publicity Profit Bootcamp The exact pitch I sent to Pat Flynn 35 Things to Do After You Earn Media Coverage Try Agorapulse for free for 30 days Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| Hire a Coach or Buy an Online Course? | 30 May 2023 | 00:12:57 | |
Should you hire a coach or buy an online course? There is a big difference between the two. Generally speaking, with a coach, you get more individualized help. With a course, it’s a one size fits all model you can go back to over and over again.I mix the two in my Media Mentoring Program. I’ve done both. Listen to the episode and watch the video from April 18th to go inside my 10 business coaching and mastermind decisions. I do both. It depends on what my goals are at the time and what the content is. Every coach, mastermind, and course is different. What may be a fit one year won’t be the next year. Some resources mentioned in this episode:
Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| 5 Things You Need to Have in Place Before You Act Like Your Own Publicist | 23 May 2023 | 00:10:44 | |
You need to be ready when you’re invited on a podcast or an opportunity comes up you weren’t expecting. If not, you will lose your chance, your competitor can snag it and it may change their business. Let’s make sure that’s you instead of them. Last week I talked about two ways to know if you’re ready for PR. Hopefully, you realized you are, so now let’s cover what you need to be ready to land coverage when opportunities come knocking. These first two I will breeze by because I mentioned them last week.
Now, you need to help the journalist do their job by:
Some resources mentioned in this episode include: Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| 2 Ways to Know if You're Ready for PR | 16 May 2023 | 00:08:38 | |
I’m shocked at how many people, especially female business owners make excuses for not being ready for PR - to be on a podcast, contribute an article, land a TV interview, etc. People feel like they’re not ready because of their perception of what they see on the outside. That perception is exactly why earning media exposure is worth so much - because of the way your audience will perceive you. People don’t get there because they have lots of money, run a successful business, have a big team, or anything else you may assume. They got there because they pitched a good idea at the right time. Trust me, that’s better than relationships. If you answer yes to any of these questions, then you’re ready to earn coverage.
That’s it. That’s all you need to earn exposure. That attention turns into leads. Those leads turn into sales (if you nurture them correctly). That’s how you grow your business. It’s Business 101. Attention > Leads > Sales. Getting attention is step one. You can’t have the other two without it. Some resources mentioned in this episode: Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| 5 Reasons to Just Say NO! to the Forbes Coaches Council | 09 May 2023 | 00:10:16 | |
The Forbes Coaches Council will say congratulations… then ask you to pay them to write for them. It’s the opposite of a job. I’m all about contributing to outlets when it builds your brand infront of your ideal customer or client, but this is different. Not only is this advertising, but it’s tricky advertising. While these pay-to-play appearances could impress people who don’t know any better, you’re better off just working a tad harder to earn a contributing role at a popular outlet. Then when you do, leverage that like I did when I contributed at Inc. Magazine. Some resources mentioned in this episode: 16Places.com to become a contributor MediaMavenAndMore.com/newsletter to join my newsletter Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| 5 Reasons Why Press Release Distribution is a Scam | 02 May 2023 | 00:09:08 | |
Press release distribution services are tools that allow you to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets, either automatically or manually. They will guarantee you coverage… and they’re not wrong. You will get coverage. But what they won’t tell you is that NO ONE WILL SEE IT. This is why. 1. The press release is copied and pasted. That’s it. 2. The only way to see it is to have a long, convoluted URL. 3. You don’t get any SEO love from the backlink. 4. No one looks at the wires. 5. You have to pay hundreds of dollars for it. So what do you do instead? You take the time to pitch strategically. To learn how to pitch join my FREE media masterclass at EarnMediaNow.com. Join Christina's newsletter for insider tips on growing your business without ads here.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here. | |||
| How I Sold My Business, Podcast Clout | 25 Apr 2023 | 00:11:50 | |
In this episode, I’m going to share how I sold my business, Podcast Clout, and everything leading up to the sale. I’ll start with
If you’ve built anything and wanted to try something new, go back to what you were doing before, or have just lost passion and interest in what you built, this episode will be very helpful and give you ideas on what to do to cash in before it’s too late. You can check out Podcast Clout at PodcastClout.com and learn more about the man who helped me make it all happen, Walker Deibel by clicking here. For a copy of his book, Buy Then Build, click here. Join Christina's newsletter for insider tips on growing your business without ads here.
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| Inside my 10 Business Coaching and Mastermind Decisions | 18 Apr 2023 | 00:23:12 | |
I hired my first business coach around 2017. It was life-changing and scary AF. Since then, I’ve never been without a business coach or have been in a mastermind. I’m going to tell you who I’ve hired, why, how much I paid, and what I took away from each business coach and mastermind… so buckle up! I’m not including online courses in this roundup. Those are one-and-done with lifetime access and are not as much as a time and financial investment. But if you’re wondering, my favorite online courses include one about SEO by Brandon Gaille who now has RankIQ, and Justin Welsh’s on LinkedIn and content creation. Back to business coaching and masterminding… Resources mentioned in this episode:
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| [GREATEST HITS] What Makes a Pitch Stand Out to a Journalist | 11 Apr 2023 | 00:25:46 | |
Ever wonder what makes a pitch stand out to a journalist? What about the common mistakes small business owners make when they pitch to the media and how to fix those mistakes? Look no further because I get answers to those questions and more in this podcast episode. Alice Dubin is a digital travel and lifestyle journalist based in Los Angeles. Her work has appeared in Good Housekeeping, Woman’s Day, Prevention, Insider, Glamour, Shondaland, Fast Company, AFAR, Parents, TODAY, Travel + Leisure, and countless other online and print outlets. Alice has a master's degree in journalism with an emphasis on cultural reporting and criticism from NYU, and a bachelor’s degree from UC Berkeley. An avid traveler, she trots the globe with her husband and their twins.
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| 4 Ways to Beat Imposter Syndrome in Just 15 Minutes | 04 Apr 2023 | 00:15:19 | |
Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments. One study found that about 70% of all people have felt like an imposter at some point. Imposter syndrome often affects those who are highly capable perfectionists. What does imposter syndrome look like? You don’t give yourself credit. You may think it’s only a matter of time until the luck runs out, and you're exposed. You’re in the forest, so you can’t see the trees. As more wins and accomplishments pile up, you aren’t able to clear the cobwebs and look at your achievements for what they really are. Ask yourself this: "If a stranger shared these accomplishments with me, would the logical conclusion be that they are all a stroke of luck and therefore a fraud?” Probably not. 1. Maybe you have the curse of knowledge blindness. 2. Maybe you don’t realize we are all constantly learning and can’t possibly know it all all the time. 3. Maybe you need to take a beat to ponder your accomplishments. 4. Maybe you need to manifest being a big deal in real life… kinda.
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| 5 Ways to Stop Sabotaging Your Own Public Relations | 28 Mar 2023 | 00:12:47 | |
You can’t just hire someone to handle your public relations and call it a day. You still need to be involved to make it successful. I’m going to tell you how people sabotage their own PR, so if you’re doing these things, you stop… or you know better when you’re ready to implement a PR strategy. 1. You don’t get back to us when we need you to. 2. You don’t keep us in the loop. 3. You have unrealistic expectations. 4. You don’t speak in soundbites or good quotes. 5. You don’t understand the news. Join Christina's newsletter for insider tips on growing your business without ads here.
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| [GREATEST HITS] The 9 Step Guide to Becoming an Instagram Influencer | 21 Mar 2023 | 00:39:36 | |
Influencer marketing is HUGE today. Yes, it is misunderstood and so many people think they know how it works, but few actually do. Join Christina's newsletter for insider tips on growing your business without ads here.
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| The Real Reason PR Success Takes Time: 5 Key Factors You Need to Know | 14 Mar 2023 | 00:15:09 | |
Warren Buffett said it takes 20 years to build a reputation. That means PR is a long-term game - not a sprint, but a marathon. This is why most PR software requires an annual subscription and why most PR agencies require an annual contract. Trust me, this isn’t to trap you and take your money. It’s just how the industry works. I’m going to tell you why it works like this and how you can use it to your benefit from my perspective as the owner of a PR agency and someone who helps people do this on their own through my online course and mentoring program. 1. Your PR firm plants seeds that need time to grow. 2. It takes time to learn your company and plan an effective strategy. 3. Quick hits don’t have staying power. 4. The biggest media outlets often require the most time and effort. 5. The investment isn’t a guaranteed ROI. If you hire anyone to handle PR for you, please ask these questions:
Also, learn what to do yourself and/or have a VA do it or you block out 2-3 hours a week to execute what’s in Pitch Publicity Profit. Some resources I mentioned in this episode include: Join Christina's newsletter for insider tips on growing your business without ads here.
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| 8 Ways I Repurpose My Podcast Episodes | 07 Mar 2023 | 00:12:56 | |
One of my Media Mentoring Program clients wanted to know more about how I repurpose my content, so here we go! Last year, I approached content with a podcast first in mind. This year, I’m going YouTube first. 1. Audio is pulled from the YouTube video for my podcast on Become a Media Maven. 2. I pull a few one-minute snippets from the YouTube video to post short videos. 3. My assistant pulls the show notes and creates a blog post on MediaMavenAndMore.com. 4. My assistant creates a pin that leads to those show notes on my Pinterest. 5. Create multiple eye-catching text copy with the help of Justin Welsh’s Content Operating System. 6. Add images to the multiple text posts. Then, you can post it on Instagram too. 7. Add videos to multiple text posts. Then, you can post it on Instagram AND TikTok. You can use stock video or take a video of yourself using a SwitchPod. 8. Create a carousel of images for a “5 tips” or “7 ways to” post to scroll through. Click here to try Canva Pro for free. So now we have created a: 1. YouTube video 2. Podcast 3. Blog Post 4. Pin that leads to the blog post 5. Multiple text posts 6. Multiple image posts 7. Multiple video posts 8. Carousel posts from just one core content creation session. I batch the content create sessions, then spend part of a day recreating all the content. I just use a Google spreadsheet to keep track of it all and use Agorapulse to set it in the queue and forget it. If there is a way I can further repurpose and I didn’t mention it here, let me know! Join Christina's newsletter for insider tips on growing your business without ads here.
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| Behind the Scenes of my California Business Trip | 28 Feb 2023 | 00:11:54 | |
I recently visited Southern California to visit three hotel clients of mine. Most work was done before I left. For example, I already wrote three blog posts before leaving South Florida. That work included:
You can check out the three blog posts here: What to Pack for a Trip to Palm Springs: 5 Best Things to Do in Laguna Beach, California: 12 Best Things to Do in La Jolla, California:
Some other resources mentioned include:
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| Creating Content, Finding Contact Information, and Standing out in Emails | 21 Feb 2023 | 00:29:39 | |
At the end of 2022, I asked the wonderful business owners on my email list to ask me anything about their biggest frustration in learning how to get attention without using ads. I saw a recurring theme with three people and answer their questions here about:
Some resources mentioned in this episode include:
https://www.mediamavenandmore.com/contributor/
https://www.mediamavenandmore.com/publicity
https://www.mediamavenandmore.com/media-mentoring-program/
https://www.mediamavenandmore.com/newsletter
https://www.justinwelsh.me/a/2147505019/Fb2eagAL
https://www.justinwelsh.me/a/2147507660/Fb2eagAL Join Christina's newsletter for insider tips on growing your business without ads here.
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| 7 Ways to Make Social Media Support PR | 14 Feb 2023 | 00:20:49 | |
A Media Mentoring Program client of mine reached out on Facebook and suggested an episode idea, so I moved all the other ones down and bumped this one up for her. There is such an overlap between social media and PR. They work together, so make them work for you!
To do this seamlessly and automatically, I use Agorapulse. Try it free for 30 days here: https://www.agorapulse.com/?via=christina86 Join Christina's newsletter for insider tips on growing your business without ads here.
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| 10 Red Flags to Look Out for When Bringing on a New Client | 07 Feb 2023 | 00:11:31 | |
Why do we ignore red flags as business owners? I’ve done it many times, but in this episode, I’m going to help you learn from my mistakes. I’m breaking down the 10 red flags to look out for when bringing on a new client and sharing some of my personal experiences with some of these signs to just say NO!
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| My 12 Favorite Business Tools | 31 Jan 2023 | 00:15:03 | |
Let’s get to my 12 favorite business tools with some free trials. If you subscribe to any of these, I may receive an affiliate commission. 1. Agorapulse 2. ConvertKit 3. Canva 4. SwitchPod 5. Teachable 6. GrowBots 7. SEMRush 8. RankIQ 9. Power-Up Podcasting 10. AMP’d Up Podcasting 11. The LinkedIn Operating System 12. The Content Operating System Join Christina's newsletter for insider tips on growing your business without ads here.
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| My 20 Favorite Business & Personal Development Books | 24 Jan 2023 | 00:26:06 | |
I love good business and personal development books. After reading so many for years, it’s hard to find some that stand out above the rest. So many books are either too generic or all sound the same. These 20 books all stand out to me and are amazing when it comes to life and business. All the books below are linked via my Amazon affiliate link.
Click here to listen to How to Work on Your Business Instead of In Your Business with Mike Michalowicz Click here to listen to How to Sell Your Small Business to an Industry Giant with John Warrillow Join Christina's newsletter for insider tips on growing your business without ads here.
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| People Say This Is the Best Business Book. I disagree. | 17 Jan 2023 | 00:23:52 | |
Shoe Dog: A Memoir by the Creator of Nike by Phil Knight is said to be the best business book. Ever. The learning lessons are inferred and not spelled out, but the author summarizes everything he learned at the end. While I don’t relate to having a product business, I’m struggling to find business and personal development books that aren’t too generic or sound the same. My quick takeaways and memorable parts of the book:
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| How I Edit My Podcast Episodes So Fast | 10 Jan 2023 | 00:18:25 | |
When I heard that some podcasters spend HOURS editing a 30-minute podcast episode, I was shocked. There is no reason for that! In this episode, I break down how I edit my episodes for both my podcast and YouTube channel in less time than it takes me to record them. From cutting out mistakes, pauses, coughs, and everything else you don’t want people to hear, there is an easier way than listening to the entire episode again while you edit. Yes, you can jump straight to the part you need to fix! Here are some resources mentioned in this episode:
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| Let me tell you about the 3 jobs I got fired from… and why | 03 Jan 2023 | 00:20:37 | |
I’m happy to say that I was never fired for having a bad work ethic or not hitting goals. The three times I was fired only solidifies why I started my own business. When you listen to this episode, you will understand why! Join Christina's newsletter for insider tips on growing your business without ads here.
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| 5 ways to make business easier while making more money in 2023 | 27 Dec 2022 | 00:43:39 | |
Denise Duffield-Thomas is the money mentor for the new wave of online entrepreneurs who want to make money and change the world. She helps entrepreneurs like you charge premium prices, release the fear of money, and create First Class lives. Her books Get Rich, Lucky Bitch and her newest Chill and Prosper give a fresh and funny roadmap to living a life of abundance without burnout. In this episode, she talks about how we can make business easier while earning more money by going deep on these five points:
Find her at @denisedt on Instagram and Twitter, @deniseduffieldthomas on TikTok, and www.facebook.com/denisedt on Facebook. Visit her website at www.denisedt.com. Some other resources mentioned in this episode include: Chill & Prosper podcast: DeniseDT.com/podcast Get Rich, Lucky Bitch book: https://amzn.to/3VgM999 Chill and Prosper book: https://amzn.to/3FdJxDe Pitch Publicity Profit bootcamp: PitchPublicityProfit.com Christina’s YouTube channel: https://www.youtube.com/@MediaMavenAndMore Find all episodes at BecomeAMediaMaven.com Join Christina's newsletter for insider tips on growing your business without ads here.
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| How to Become a Master Delegator… Even if You’re Afraid to Start | 20 Dec 2022 | 00:28:11 | |
It took me about two years to hire my first team member. Then, it took me eight years to hire my first virtual assistant. Eight years! I was afraid AF to delegate things. I thought it was just me, but this isn’t a rare feeling. Many business owners are afraid to loosen the reins a little bit and let go. That’s why I invited Kristy Yoder to my podcast. She is the founder and CEO of Smart VAs, a virtual assistant agency. She has a fabulous method on how to decide what you should and should not delegate and why. This exercise is a must for every business owner! She scaled her agency from one virtual assistant to 70+ talented individuals. She grew her business simply through delegation and now wants to teach others to learn the power of delegation. Kristy is also the host of The Master Delegator Podcast. She created it for entrepreneurs who want to learn how to become effective in the area of delegation, management, and leadership. She talks about different business growth strategies such as hiring virtual assistants, productivity, online marketing, and many more! Fun fact: Kristy was born and raised in Manila, Philippines, and moved to the United States in 2019… to my very small hometown of Marion, Ohio! Find Kristy on: Instagram: https://www.instagram.com/kristyabbyyoder/ LinkedIn: https://www.linkedin.com/in/kristy-yoder/ Smart VAs: https://smartvirtualassistants.com/ Check out my 3-day bootcamp here: Pitch Publicity Profit: MediaMavenAndMore.com/Pubilicity
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For more, visit MediaMavenAndMore.com/podcast. Join Christina's newsletter for insider tips on growing your business without ads here.
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